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East Africa Tourism & Hospitality Expo 2023

19-21 October 2023 | The 24th East Africa International Trade Exhibition (EAITE) on multi-sector products, equipment & machinery is the largest trade event held annually in Tanzania, the hub of the vast East African market. The exhibition attracts exhibitors from more than 30

19-21 October 2023, Dar es Salaam

19-21 October 2023

Dar es Salaam

Diamond Jubilee Upanga, Dar es Salaam, Tanzania

Kenya: 3rd East Africa Regional Tourism Expo launched

It is Kenya’s turn to host the 3rd edition of the East Africa Regional Tourism Expo (EARTE) slated for November as the country roots for regional tourism.

While unveiling the event at KICC set for November 20th -22nd 2023, Tourism, Wildlife and Heritage Cabinet Secretary Peninah Malonza at the same time announced that the event will be held alongside the annual Magical Kenya Travel Expo (MKTE).

She said the twin tourism fairs will enhance Kenya’s and the region’s visibility, forge partnerships and enhance investments in the hospitality, travel, and tourism sectors.

“This year, we shall be integrating the Magical Kenya Tourism Expo (MKTE) and the East African Regional Tourism Expo (EARTE) seamlessly, demonstrating our unwavering commitment to unity and a shared vision within the East African Community. During this period, Kenya will host regional tourism stakeholders and players in the sector. The events provide a platform for the travel trade in the region to showcase and network with the world, my ministry is are dedicated to promoting tourism within the region,” Said Malonza

She added that the tourism sector continues to play a key role in enabling the regional economies. “By creating opportunities towards building inclusive growth and employment, EARTE and MKTE 2023 will allow us to keep industry stakeholders informed on progresses made towards industry growth and the new strategies, programs and partnerships available in the market.”Said the CS Malonza also emphasized that expos form an integral part of the tourism sector and that it is imperative that countries work in collaboration with their respective regional partners in an effort to strengthen tourism.

The Principle Secretary the East Africa Community Abdi Dubat said “The tourism sector contributes 9.9 percent of the East Africa regions GDP and 7.1 percent of employment opportunities in the region. The East Africa Regional Tourism Expo (EARTE) and the Magical Kenya Tourism Expo (MKTE) presents us with opportunity to share our unique and common heritage to the world. The region is ready to share and promote quality tourism to the world, we now have Greater potential for intra Africa tourism which we should continue to advocate for” Said Dubat

On his part, Principle Secretary for Tourism John Olotuaa said “The hosting the two epos is a genuine manifestation of our commitment to promote intra-regional tourism flow across our borders. We are confident that this platform will provide opportunities for consolidation of relations among our partners across Africa, Europe and beyond. These relations will go a long way towards increasing tourism receipts from key and emerging source markets,” she said.

The East Africa Regional Tourism Expo (EARTE), is an annual regional travel fair showcasing the region’s diverse tourism offering to consumers, and trade, hosted by the East African Community partner states on a rotational basis. The inaugural Regional Tourism Expo was hosted by the United Republic of Tanzania (URT) in October 2021 in Arusha, while the second edition was hosted by the Republic of Burundi in September 2022 in Bujumbura.

The Magical Kenya Travel Expo (MKTE) is Kenya’s annual flagship travel trade fair that brings together tourism stakeholders, partners and media from some of Kenya’s key source markets in Europe, Africa, Asia, and the Americas. The two expos have been combined into one event, creating more value and enhancing the level of engagement at the show for all the participants.

Kenya Tourism Board Ag. CEO John Chirchir commented: “We are delighted to be hosting these two expos because it gives us an opportunity to profile Kenya as a unique tourist destination globally. The fairs will also provide an opportunity for us to consolidate our position as a premier Meetings, Incentives, Conferences & Exhibitions (MICE) destination in the region, which is key in efforts to grow and maintain our global share of the international tourism market.”

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East Africa: Third Edition of East African Regional Tourism Expo Kicks Off in Nairobi

• Post date November 22, 2023
• No Comments on East Africa: Third Edition of East African Regional Tourism Expo Kicks Off in Nairobi

The annual regional travel fair, East African Regional Tourism Expo (EARTE), opened on November 20 at the Kenyatta International Convention Centre (KICC) in Nairobi.

The expo, which brought together over 250 exhibitors, is scheduled for November 20-22. The EARTE aims to showcase the region’s diverse tourism offerings to consumers and trade, hosted by the East African Community partner states on a rotational basis.

The expo has been combined with the Magical Kenya Tourism Expo (MKTE) to create more value and enhance engagement for all participants.

Rwanda’s High Commissioner to Kenya, Martin Ngoga, during the opening, lauded Kenya for hosting the expo emphasising its importance.

He disclosed that the MKTE does not only offer an opportunity to market the tourism potential of each East African country but also in the region.

“The faster we can get to that level where we market our potential together as a region the better because together we are stronger. I applaud the statistics, particularly on the contribution of tourism. It has been growing in my own country and in the whole EAC,” he said.

Ngoga also emphasised that Rwanda welcomes everyone to experience its beautiful terrain, including the unique offerings of Akagera National Park and the canopy walk in Nyungwe forest, both designated as UNESCO heritage sites due to their rich fauna and flora.

He stated that Rwanda’s national airline intends to expand its coverage to additional destinations after the recent addition of Paris, bringing the total to 24 destinations. He urged tourists and other potential buyers at the expo to stop by the Rwanda Development Board (RDB) stand for further information.

“We have what it takes to be a premier tourist destination. To leverage the attractions we have, we need to work together through various initiatives, such as joint tourism promotion.

“The EARTE is among the key initiatives that we have embarked on as part of implementing the Regional Tourism Marketing Strategy 2021 – 2025 aimed at increasing visitor arrivals to pre-pandemic levels of 7.2 million by the end of 2024,” said Annette Ssemuwemba Mutaawe, who was representing the Secretary General of the East African Community.

Moses Nezehose, founder of Gorilla Expedition Safaris is among the Rwandans participating at the expo for the third time. He highlighted the impact of this event.

“We get to meet serious buyers here who are ready to expand their businesses in Rwanda. It has been productive which is why we keep coming back,” he said.

The Magical Kenya Travel Expo is Kenya’s annual flagship travel trade fair that brings together tourism stakeholders, partners, and media from some of Kenya’s key source markets in Europe, Africa, Asia, and the Americas.

The inaugural Regional Tourism Expo was hosted by the United Republic of Tanzania (URT) in October 2021 in Arusha, while the second edition was hosted by the Republic of Burundi in September 2022 in Bujumbura.

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East African Regional Tourism Expo

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EARTE & MKTE | East Africa Regional Tourism Expo & Magical Kenya Travel Expo

Event dates: 20 - 22 november 2023, venue: kenyatta international convention centre, theme: 'tourism for green growth'.

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East africa regional tourism expo & magical kenya travel expo 2023.

Magical Kenya Travel Expo (MKTE) is a Pan African trade fair organized and hosted by Kenya Tourism Board annually. The 13 year old event is highly structured for business, bringing in 160 carefully selected and vetted agents (buyers) from Kenya’s key source markets, taking them on 3-5 day familiarization trips to sample the product before a 3 days B2B forum with over 250 exhibitors (suppliers) and over 700 trade visitors. The 3 day B2B forum is based on prescheduled appointments with a smart matchmaking tool and guaranteed meetings.

The East Africa Regional Tourism Expo (EARTE), is an annual regional travel fair showcasing the region’s diverse tourism offering to consumers, and trade, hosted by the East African Community partner states on a rotational basis. The inaugural Regional Tourism Expo was hosted by the United Republic of Tanzania (URT) in October 2021 in Arusha, while the second edition was hosted by the Republic of Burundi in September 2022 in Bujumbura.

As Kenya hosts the third edition of EARTE, the two events EARTE & MKTE have been combined into one event, creating more value and enhancing the level of engagement at the show for all the participants.  This year’s  East Africa Regional Tourism Expo and  Magical Kenya Travel Expo will be held from 20 th to 22 nd November 2023 at the Kenyatta International Convention Centre (KICC) in Nairobi.

Magical Kenya Travel Expo Follow

East Africa's leading Travel Trade Show. Join Us Live and In-Person for #EARTE3 and #MKTE2023 from 20-22 November 2023 at the KICC, Nairobi.

A brief synopsis of the #EarteMkte2023 expo stores. @MKTravelExpo @magicalkenya

Celebrating the grand finale of the EARTE & MKTE Expo with an exquisite dinner at Carnivore Restaurant! 🍽️✨ A fitting conclusion to an eventful journey. Here's to new partnerships and lasting memories! #EarteMkte2023 East Africa Regional Tour Expo Magical Kenya Travel Expo

As we wrap up the expo, unveil the magic of Uganda at the Republic of Uganda booth! 🌍✨ Immerse yourself in captivating landscapes, cultural richness, and unique experiences that define this destination. #EarteMkte2023 East Africa Regional Tour Expo Magical Kenya Travel Expo

Dr. Alfred Mutua, CS of Tourism and Wildlife in Kenya, officially closes the expo with resounding remarks. He congratulates everyone for their invaluable contributions to the event's success, emphasizing the importance of a united East African tourism circuit.

EXHIBITORS CATALOGUE

An East African cultural odyssey: A vibrant recap of #EARTEMKTE2023 day one

• Story By: Kojo Bentum Williams

• Published: 4:07 AM UTC, Tue November 21, 2023

The highly anticipated 3rd East African Regional Tourism Expo and this year’s Magical Kenya Travel Expo (EARTEMKTE 2023) kicked off with fervor at the iconic Kenyatta International Convention Centre in Nairobi. The first day, marked by the grand opening ceremony, was a captivating journey through the diverse and rich cultures of the East African Community (EAC).

A Tapestry of Cultures Unveiled The heartbeat of the continent echoed through the halls as all seven member countries of the EAC took center stage, offering patrons a delightful immersion into their unique cultures. In a continent that resonates with beats and rhythm, the performances were a testament to the vibrant tapestry of East African traditions. From the captivating rhythms of the Bomas of Kenya to the rhythmic sounds of the Ingomas of Burundi and the enchanting dancers from Rwanda, attendees were treated to a mesmerizing display of traditional music and dance.

South Sudan’s Generous Gesture The opening ceremony was not only a showcase of cultural richness but also an opportunity for each EAC country to present its tourism highlights. Among them, South Sudan stood out as its Wildlife and Tourism Minister, Gen. Rizig Zachariah Hassan prior to his speech, presented thoughtful gifts to fellow ministers and dignitaries. These gifts served as enticing glimpses into South Sudan’s expansive tourism offerings and hospitality, setting the stage for a compelling narrative.

South Africa Takes the Spotlight Adding a new chapter to the expo’s history, South Africa made its debut appearance. Led by Deputy Minister of Tourism, Fish Mahlalela, the rainbow nation proudly flaunted its tourism credentials. Mahlalela highlighted the significance of the visa waiver agreement between South Africa and Kenya, attributing it to the increased influx of Kenyan visitors. Furthermore, he unveiled plans to extend such agreements to other East African countries and the broader African continent, signaling a commitment to regional collaboration.

Culmination at Bomas of Kenya As the intensity of the opening day subsided, Kenya orchestrated a spectacular cultural finale at the renowned Bomas of Kenya. The venue transformed into a melting pot of EAC cultures, with each country contributing to an unforgettable night of food, music, and dance. From the resounding drums of Burundi to Uganda’s Baganda Dance, Tanzania’s Taarab Dance, Rwanda’s Rusanganizayo, and the lively displays from South Sudan and Kenya, the night provided the perfect backdrop for patrons to unwind and immerse themselves in the richness of East African heritage.

The curtain fell on the first day of EARTEMKTE 2023, leaving attendees eager for more, anticipating what the subsequent days of this cultural extravaganza had in store.

To access photos from the welcome cocktail night, click here .

Story by: Samuel Obeng Appah

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Revitalizing East African Tourism – 20/11/2023

Kenya’s Tourism and Wildlife Cabinet Secretary (CS), Dr. Alfred Mutua, says tourist arrival numbers for the entire East African region remain dismal  and is calling for a radical shift in how the region is marketed. 

“In the heart of Africa, where wildlife roams free and landscapes enchant, we find ourselves facing a challenge, a challenge of declining tourist arrival numbers. Our tourism numbers are dismal, and it’s time for us to reimagine our approach.” Said the CS.

The CS painted a vivid picture of the untapped potential that East Africa held. He emphasized the need for collaborative efforts among regional countries to rethink their tourism marketing strategies, urging them to showcase the diverse offerings that make this part of the continent truly magical.

The CS spoke in Nairobi during the official opening of the 3rd East African Regional Tourism Expo (EARTE) and the Magical Kenya Travel Expo (MKTE), at the Kenyatta International Convention Centre, today. 

“Our wildlife, our landscapes, and our vibrant cultures are our treasures, but they remain hidden to the world. It’s time for us to unveil the wonders of East Africa to the global stage,” he proclaimed, challenging each nation to play its part in this ambitious endeavor.

Dr. Mutua didn’t just stop at a call for better marketing; he delved into the importance of enhancing services and expanding offerings to meet the evolving expectations of modern travelers. He envisioned a region where tourists not only marveled at the iconic savannahs and majestic animals but also experienced the warmth of local communities and the richness of cultural exchanges.

“We must go beyond the conventional and embrace innovation. Let’s offer immersive experiences that linger in the hearts of our visitor,” he said. 

Dr. Mutua said he will spearhead an initiative that will bring together all regional ministers for tourism to work on a joint marketing strategy. The CS also wants players in the tourism sector to craft a circuit that covers the entire region. 

During the event the CS also unveiled a logo for marketing East Africa as a tourist destination under the  catch phrase, “Visit East Africa, feel the vibe.”

The CS was accompanied by his Cabinet colleague in charge of East African affairs, Hon. Peninah Malonza, and the Principal Secretary State Department for Tourism, John Ololtuaa.

Among those attending the event was Minister for Wildlife, Conservation and Tourism of South Sudan, Lt. Gen. Zakaria Hassan; Uganda’s Deputy Prime Minister and Minister  EAC affairs- Rebeccah Kadaga; Martin Bahinduka Mugarra -Minister of State for Tourism, Wildlife and Antiquities-of Uganda; Amos Fish Mahlalela, Deputy Minister of Tourism of South Africa, among many others.

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East Africa: Third Edition of East African Regional Tourism Expo Kicks Off in Nairobi

The annual regional travel fair, East African Regional Tourism Expo (EARTE), opened on November 20 at the Kenyatta International Convention Centre (KICC) in Nairobi.

The expo, which brought together over 250 exhibitors, is scheduled for November 20-22. The EARTE aims to showcase the region's diverse tourism offerings to consumers and trade, hosted by the East African Community partner states on a rotational basis.

The expo has been combined with the Magical Kenya Tourism Expo (MKTE) to create more value and enhance engagement for all participants.

Rwanda's High Commissioner to Kenya, Martin Ngoga, during the opening, lauded Kenya for hosting the expo emphasising its importance.

He disclosed that the MKTE does not only offer an opportunity to market the tourism potential of each East African country but also in the region.

"The faster we can get to that level where we market our potential together as a region the better because together we are stronger. I applaud the statistics, particularly on the contribution of tourism. It has been growing in my own country and in the whole EAC," he said.

Ngoga also emphasised that Rwanda welcomes everyone to experience its beautiful terrain, including the unique offerings of Akagera National Park and the canopy walk in Nyungwe forest, both designated as UNESCO heritage sites due to their rich fauna and flora.

He stated that Rwanda's national airline intends to expand its coverage to additional destinations after the recent addition of Paris, bringing the total to 24 destinations. He urged tourists and other potential buyers at the expo to stop by the Rwanda Development Board (RDB) stand for further information.

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"We have what it takes to be a premier tourist destination. To leverage the attractions we have, we need to work together through various initiatives, such as joint tourism promotion.

"The EARTE is among the key initiatives that we have embarked on as part of implementing the Regional Tourism Marketing Strategy 2021 - 2025 aimed at increasing visitor arrivals to pre-pandemic levels of 7.2 million by the end of 2024," said Annette Ssemuwemba Mutaawe, who was representing the Secretary General of the East African Community.

Moses Nezehose, founder of Gorilla Expedition Safaris is among the Rwandans participating at the expo for the third time. He highlighted the impact of this event.

"We get to meet serious buyers here who are ready to expand their businesses in Rwanda. It has been productive which is why we keep coming back," he said.

The Magical Kenya Travel Expo is Kenya's annual flagship travel trade fair that brings together tourism stakeholders, partners, and media from some of Kenya's key source markets in Europe, Africa, Asia, and the Americas.

The inaugural Regional Tourism Expo was hosted by the United Republic of Tanzania (URT) in October 2021 in Arusha, while the second edition was hosted by the Republic of Burundi in September 2022 in Bujumbura.

Read the original article on New Times .

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THIRD EDITION

Kenya to host east africa regional tourism expo in november, cs malonza said the twin events will help enhance kenya's and the region’s visibility.

Malonza said the tourism sector continues to play a key role in enabling the regional economies.

She said the sector creates opportunities towards building inclusive growth and employment.

Kenya is set to host the third edition of the East Africa Regional Tourism Expo (EARTE) in November as the country roots for regional tourism.

Tourism CS Peninah Malonza said the event will be held alongside the annual Magical Kenya Travel Expo.

Malonza said the twin events will help enhance Kenya's and the region’s visibility, forge partnerships and enhance investments in the hospitality, travel, and tourism sectors.

"This year, we shall be integrating the Magical Kenya Tourism Expo and the East African Regional Tourism Expo, demonstrating our unwavering commitment to unity and a shared vision within the East African Community," she said.

"During this period, Kenya will host regional tourism stakeholders and players in the sector. The events provide a platform for the travel trade in the region to showcase and network with the world. My ministry is dedicated to promoting tourism within the region."

Malonza also said Expos form an integral part of the tourism sector and that countries must work in collaboration with their respective regional partners to strengthen tourism.

East Africa Community PS Abdi Dubat said the tourism sector contributes an average of 9.5 per cent of the East Africa region's GDP and an average of 7.1 per cent of employment opportunities in the region translating to over four million jobs.

"The East Africa Regional Tourism Expo and the Magical Kenya Tourism Expo present us with an opportunity to share our unique and common heritage with the world," he said.

"The region is ready to share and promote quality tourism to the world; we now have greater potential for intra-Africa tourism which we should continue to advocate for."

Tourism PS John Ololtuaa said the two events are a genuine manifestation of our commitment to promote intra-regional tourism flow across our borders.

"We are confident that this platform will provide opportunities for consolidation of relations among our partners across Africa, Europe and beyond. These relations will go a long way towards increasing tourism receipts from key and emerging source markets," he said.

The East Africa Regional Tourism Expo is an annual regional travel fair showcasing the region’s diverse tourism offering to consumers, and trade, hosted by the East African Community partner states on a rotational basis.

The inaugural Regional Tourism Expo was hosted by the United Republic of Tanzania in October 2021 in Arusha, while the second edition was hosted by the Republic of Burundi in September 2022 in Bujumbura.

The Magical Kenya Travel Expo is Kenya’s annual flagship travel trade fair that brings together tourism stakeholders, partners and media from some of Kenya’s key source markets in Europe, Africa, Asia, and the Americas.

The two expos have been combined into one event, creating more value and enhancing the level of engagement at the show for all the participants.

Kenya Tourism Board Acting CEO John Chirchir said the two events will profile Kenya as a unique tourist destination globally.

"The fairs will also provide an opportunity for us to consolidate our position as premier meetings, incentives, conferences and exhibitions destination in the region, which is key in efforts to grow and maintain our global share of the international tourism market," he said.

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Kenya Set To Host  Regional Tourism Expo's  In November 2023

• September 14, 2023

It is Kenya’s turn to host the 3rd edition of the East Africa Regional Tourism Expo (EARTE) slated for November as the country roots for regional tourism.

While unveiling the event at KICC set for November 20th -22nd 2023 , Tourism, Wildlife and Heritage Cabinet Secretary Peninah Malonza at the same time announced that the event will be held alongside the annual Magical Kenya Travel Expo (MKTE). She said the twin tourism fairs will enhance Kenya’s and the region’s visibility, forge partnerships and enhance investments in the hospitality, travel, and tourism sectors.

“This year, we shall be integrating the Magical Kenya Tourism Expo (MKTE) and the East African Regional Tourism Expo (EARTE) seamlessly, demonstrating our unwavering commitment to unity and a shared vision within the East African Community. During this period, Kenya will host regional tourism stakeholders and players in the sector. The events provide a platform for the travel trade in the region to showcase and network with the world, my ministry is are dedicated to promoting tourism within the region,” Said Malonza

She added that the tourism sector continues to play a key role in enabling the regional economies. “By creating opportunities towards building inclusive growth and employment, EARTE and MKTE 2023 will allow us to keep industry stakeholders informed on progresses made towards industry growth and the new strategies, programs and partnerships available in the market.”Said the CS Malonza also emphasized that expos form an integral part of the tourism sector and that it is imperative that countries work in collaboration with their respective regional partners in an effort to strengthen tourism.

The region is ready to share and promote quality tourism to the world, we now have greater potential for intra Africa tourism which we should continue to advocate for” Said Dubat

On his part, Principal Secretary for Tourism John Olotuaa said “The hosting of the two expos is a genuine manifestation of our commitment to promote intra-regional tourism flow across our borders. We are confident that this platform will provide opportunities to consolidate relations among our partners across Africa, Europe and beyond. These relations will go a long way towards increasing tourism receipts from key and emerging source markets,” she said.

The East Africa Regional Tourism Expo (EARTE), is an annual regional travel fair showcasing the region’s diverse tourism offering to consumers, and trade, hosted by the East African Community partner states on a rotational basis. The inaugural Regional Tourism Expo was hosted by the United Republic of Tanzania (URT) in October 2021 in Arusha, while the Republic of Burundi hosted the second edition in September 2022 in Bujumbura.

The Magical Kenya Travel Expo (MKTE) is Kenya’s annual flagship travel trade fair that brings together tourism stakeholders, partners and media from some of Kenya’s key source markets in Europe, Africa, Asia, and the Americas.

The two expos have been combined into one event, creating more value and enhancing the level of engagement at the show for all the participants. Kenya Tourism Board Ag. CEO John Chirchir commented: “We are delighted to be hosting these two expos because it gives us an opportunity to profile Kenya as a unique tourist destination globally. The fairs will also provide an opportunity for us to consolidate our position as a premier Meeting,

Incentives, Conferences & Exhibitions (MICE) destination in the region, which is key in efforts to grow and maintain our global share of the international tourism market.

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UPDATE ON THE MAGICAL KENYA TRAVEL EXPO 2023

Kenya Tourism Board (KTB) wishes to inform all stakeholders that the 13th edition of Magical Kenya Travel Expo (MKTE) 2023 will not take place this year.

Kenya will instead host the 3rd edition of the East African Regional Tourism Expo (EARTE). EARTE is a regional travel fair showcasing the region’s diverse tourism offering to consumers, trade, media, and buyers. The expo is scheduled to take place from 17 to 21 November 2023, in Nairobi.

EARTE is held on a rotational basis by member states of the East African Community. The United Republic of Tanzania (URT) hosted the first EARTE in October 2021 in Arusha and the Republic of Burundi hosted the second edition in September 2022 in Bujumbura.

The implementation of EARTE is anchored to the East African Community Tourism Marketing Strategy (2021-2025), which is geared towards positioning and marketing the East Africa Community as a leading sustainable tourism destination in Africa. –

Additional information on this regional expo will be shared with industry members in due course. Thank you for your continued support in marketing Kenya as a preferred tourist destination.

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Kenya to host regional tourism expos in November

Get ready to embark on a captivating journey through the heart of East Africa as Kenya prepares to take centre stage in the world of tourism this November.

Kenya is set to host the 3rd edition of the East Africa Regional Tourism Expo (EARTE) in November, with the aim of boosting regional tourism.

During the unveiling of the event at KICC, scheduled for November 20th-22nd, 2023, Tourism, Wildlife, and Heritage Cabinet Secretary Peninah Malonza also announced that the event would run concurrently with the annual Magical Kenya Travel Expo (MKTE).

According to Malonza, this dual approach will not only enhance Kenya's visibility but also promote regional partnerships and investments within the hospitality, travel, and tourism sectors.

READ: Nairobi National Park revenue up by 566.67% despite tourist complaints

She emphasised the importance of unity and a shared vision within the East African Community.

"The events provide a platform for the travel trade in the region to showcase and network with the world, my ministry is dedicated to promoting tourism within the region," said Malonza.

Furthermore, she highlighted the pivotal role of the tourism sector in fostering inclusive growth and employment opportunities within the region.

"EARTE and MKTE 2023 will allow us to keep industry stakeholders informed about progress made towards industry growth and the new strategies, programs, and partnerships available in the market," she added.

Malonza stressed the significance of collaboration between countries and their regional partners to strengthen the tourism sector.

Role of tourism in East Africa

Abdi Dubat, the Principal Secretary East Africa Community, noted that the tourism sector contributes significantly to the East Africa region's GDP and employment opportunities, making it crucial to share their unique heritage globally.

"The region is ready to share and promote quality tourism to the world; we now have greater potential for intra-Africa tourism, which we should continue to advocate for," said Dubat.

John Olotuaa, the Principal Secretary for Tourism, highlighted the commitment to promote intra-regional tourism flow across borders, anticipating that this platform would strengthen relations among partners across Africa, Europe, and beyond.

The East Africa Regional Tourism Expo (EARTE) is an annual regional travel fair that showcases the diverse tourism offerings of East African Community partner states.

The Magical Kenya Travel Expo (MKTE), on the other hand, is Kenya's annual flagship travel trade fair that brings together tourism stakeholders and media from key source markets globally.

These two expos have now been combined into one event, allowing for increased value and engagement for all participants.

John Chirchir, the Acting CEO of the Kenya Tourism Board, expressed enthusiasm about the opportunity to profile Kenya as a unique tourist destination and consolidate its position as a premier Meetings, Incentives, Conferences & Exhibitions (MICE) destination in the region.

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Visa-free travel leads to surge in Kenyan visitors

The success story provides a blueprint for future initiatives to bolster tourism within the continent, says sa tourism.

In an era where intercontinental collaboration has become crucial, the recent surge in tourism from Kenya to SA shows the transformative power of strategic policy-making and targeted marketing efforts.

From January 1 2023, Kenyans have enjoyed visa-free travel to SA for 90 days in a year. The scrapping of visa requirements for travellers between the two countries symbolises more than an administrative adjustment.

It marked a milestone in fostering closer ties for African countries, serving as a precursor for a new era of ease in travel and cultural exchange.

The impact of this change, coupled with SA Tourism's marketing strategies, has been profound, with SA experiencing a surge in visitors from Kenya.

Between January and December 2023, Kenya recorded a 99% increase compared with 2022, reaching 42,403 arrivals.

A comparison of seasonal trends shows that in 2023, arrivals exceeded 2019 arrivals. In 2022, arrivals peaked over 2019 in October.

This is an incredible number of Kenyan tourists who chose to explore SA above any other destination. Overall, SA welcomed 6.4-million visitors from the rest of Africa between January and December 2023, marking a 75.6% of all arrivals.

In 2023, Kenyan tourists spent over 20% more than what they spent in 2019. The influx has had economic and cultural impact.  Tourism is a significant economic driver, not just in revenue generation, but also as a catalyst for job creation, cultural exchange and strengthening international relations.

SA Tourism welcomes this with immense pride, and this is reflected in the marketing approach in Kenya,, which is multifaceted, dynamic and highly targeted.

Kenyans have an appetite for new experiences. The current campaign — “There's So Much More to See” — has successfully tapped into this sentiment, highlighting the lesser-known yet equally captivating variety of products and experiences led by SA Tourism's warm, culturally diverse team.

Digital campaigns have further leveraged Kenya's robust social media landscape, achieving impressive engagement metrics including more than 100-million impressions, over 9-million video views and 615,675 clicks.

These figures are a testament to the power of digital storytelling and the importance of authentic brand stories.

Without a doubt, this campaign has demonstrated an incredible capability to forge connections across borders.

The success of the visa-free regime in Kenya is a stepping stone to aim higher and broaden horizons

In fact, SA Tourism has received wide acclaim for the 2022/2023 digital media campaign.

The campaign featured rapper Sho Madjozi as the cultural curator for SA Tourism and focused on exploring Limpopo and celebrating Xitsonga culture through the Xibelani dance.   

Last year, the campaign's success was affirmed by a slew of awards at the prestigious international Marketing and Communication Awards, solidifying SA Tourism's digital prowess in the travel and tourism sector.

As the team looks to the future, we will focus on sustaining and building on this momentum. The continuous evolution of marketing strategies and solid diplomatic relations remain vital to achieving this.

SA Tourism is gearing up for more powerful marketing campaigns and collaborations, including participating in the Magical Kenya Travel Expo and the East Africa Regional Tourism Expo. Such platforms showcase the country's diverse tourism offerings and engage with potential travellers and partners across the East Africa region.

SA Tourism hopes the success of the visa-free regime in Kenya will be replicated with other African nations, fostering an even wider continental atmosphere of openness and connectivity.

The lessons learnt and the successes achieved in this endeavour are invaluable, providing a blueprint for future initiatives to bolster tourism within Africa.

This success cannot be discussed without acknowledging the role of mutually beneficial bilateral co-operation. The collaboration between the governments of SA and Kenya has been the cornerstone of this achievement.

Strategic partnerships in the aviation and hospitality sectors have facilitated this growth. The code-share agreement between Kenya Airways and SAA, which established direct flights between Nairobi and major SA cities, has been pivotal in enhancing accessibility and convenience for travellers.

In this destination marketing journey, challenges and opportunities are intertwined. SA Tourism remains committed to promoting SA and collaborating with the tourism industry.

SA Tourism understands that the true value of tourism lies not only in its economic benefits, but also in its ability to transform communities, improve lives, and foster a sense of shared African identity.

The visa-free travel regime with Kenya is a shining example of what can be achieved when nations work together towards a common goal.

It is a story of the endless possibilities that arise when barriers are broken down and bridges are built.

This article was sponsored by SA Tourism.

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Hosted Buyer Programme

Hosted buyers program.

Our hosted buyers program gives an opportunity to do business with leading suppliers in a comfortable and efficient environment. Visiting our exhibition is time-saving, as we organize your stay and create outstanding networking opportunities with top industry professionals. Our appointment system gives you the opportunity to see the products and services supplied by our exhibitors before the exhibition. The program will give you exclusive networking opportunities and the ability to meet with suppliers in your industry that serve the East African market.

Upon qualifying and agreeing to the criteria, we will help organize and fund your travel to the exhibition meaning that all you are giving up is your time.

Why be a hosted buyer?

Being a hosted buyer can be massively beneficial to you and your business. Below are a few benefits but do reach out and we can talk it all through with you.

• A year’s worth of business in just three days
• Make the business connections that matter, all in one place.
• Appointments to suit you
• Matched meetings – meet the suppliers that are specific to what you need and offer value to your business
• Exclusive networking and educational conference
• Have costs in attending covered

What we offer as part of the hosted buyer programme

Flights and accommodation .

We will cover your travel and stay whilst in Nairobi for Securexpo East Africa. Whilst we can't cover business class travel, our partner hotels are very nice.

VIP Experience

Whilst at the exhibition, you will be treated as a VIP. You will have access to all VIP lounges, fast-track entry, and a goodie bag. Your experience is our top priority.

Travel Allowance

We will take care of all internal travel costs. Whether this is from the airport to the hotel, or to the venue, you won't need to put your hand in your own pocket.

How to apply

Spaces in the Hosted Buyer Program are limited and you can find the application procedure below.

• There are two ways to become a hosted buyer – you can apply by emailing [email protected] or you may receive an invitation from one of our exhibitors.  
• If you have received an invite from an exhibitor, complete the form that they’ve sent you and email it back. Once received, the form will be verified by our team, and if approved, you will receive an email.  
• If your application doesn’t meet our qualifying criteria, we will invite you to register as a standard attendee instead.

How do I qualify as a hosted buyer?

Unfortunately, not everyone qualifies to become part of the hosted buyer programme. Below is an outline of some of the prerequisites. 

• Your business operates in the East African region i.e., Burundi, Ethiopia, Rwanda, Somalia, Tanzania, Uganda, Democratic Republic of Congo, South Sudan
• You are coming to the exhibition with the intent to meet exhibitors and ultimately buy from them
• You will be at the exhibition in person for each of the three days that the exhibition takes place on
• You will book and attend appointments with suppliers – we suggest 6 to 8 appointments each day

Hosted buyer appointments

As a hosted buyer, you will have access to our Exhibitor Directory on our website and select those that you wish to make appointments with. If you are unsure about who to meet with then we can help advise and arrange the meetings with you depending on what it is that you are looking for. Additionally, whilst at the exhibition you will have a chance to meet other exhibitors that you may feel can contribute to your business.

Who do I contact if I have any questions about my application? 

If you have any questions regarding your application or if you need to amend your application after it has been submitted, email [email protected]

As an agency buyer, can I invite clients to the exhibition?

Yes you can. Contact [email protected] so we can issue an invitation. 

BOOK YOUR STAND

From visibility to credibility, taking part at Firexpo East Africa will provide unparalleled business opportunities. Join us for the leading expo and conference in East Africa and make your stand enquiry below.

ENQUIRE HERE

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• Air transport

Qatar Airways concludes six month Expo 2023 Doha journey

Qatar Airways has closed an eventful six months at Expo 2023 Doha.

Visitors were greeted by a giant yellow teddy bear – a reference to Lamp Bear located at Hamad International Airport. Image: Qatar Airways

This edition of the MENA region’s largest horticultural exhibition raised climate and desertification awareness through various exhibition stands, panel discussions and public activities.

The airline collaborated on a joint venture with Hamad International Airport (DOH) to design and build the impressive Qatar Airways Garden. As one of the most-visited pavilions at Expo, the ‘Qatar Airways Garden’ attracted over 250,000 visitors during the six-month period, with Qatar Airways and Hamad International Airport (HIA) playing a significant role in bringing people from nearly 170 global destinations to Expo 2023 Doha.

Visitors were greeted by a giant yellow teddy bear – a reference to Lamp Bear located at Hamad International Airport, as well as significant landmarks from across the continents served by Qatar Airways, emphasising Qatar's pivotal role as a global hub.

Qatar Airways Group chief executive officer, Badr Mohammed Al-Meer, said: “With the successful conclusion of Expo 2023 Doha, Qatar is solidifying its role in hosting large-scale global events. Qatar Airways and Hamad International Airport are proud to have contributed to the initiative, allowing us to welcome visitors from all around the world to experience Qatar’s warm hospitality and be a part of its promising future.”

Qatar Airways set the stage for this landmark event by welcoming the Expo 2023 Doha livery into its fleet and commemorating its role as the Official Strategic Partner. Throughout the six months, the Qatar Airways Garden hosted various activities, engaging experiences and cultural performances highlighting the diverse traditions of the world. The airline also hosted familiarisation trips to spotlight the largest horticultural exhibition in the region.

Onboard Qatar Airways flights, the airline celebrated Expo 2023 Doha with organic beverages by the renowned Qatari vegan restaurant, Evergreen Organics. Additionally, Qatar Airways partnered with local farms and Evergreens Organic to introduce an Expo 2023 Doha a la carte onboard menu. The airline also ran insightful gardening shows and videos as part of its in-flight entertainment, OryxOne.

The pavilion further offered its visitors an opportunity to experience Qatar’s cultural and sports landscape. The Qatar Airways Garden observed significant cultural moments, including the Chinese New Year and commemorated its inaugural flight to Medan, Indonesia with Qatar’s Indonesian community at its exhibition stand, coinciding with the Qatar-Indonesia 2023 Year of Culture.

• Middle East and North Africa

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Partnering with global brands such as Windhoek Namibia is evidence that the Africa Youth in Tourism Innovation is not only a continental brand, but a force to reckon globally.

JOHANNESBURG – Conveners of Africa Youth in Tourism Innovation announce that Hilton Windhoek , the last international iconic hospitality brand has become a strategic partner for 2024 Africa Youth In Tourism Innovation Summit .

Hosted by Africa Tourism Partners and The Ministry of Environment, Forestry and Tourism Namibia , in collaboration with UN Tourism, AfCFTA, Namibia Tourism Board, NIPDB, NEPAD and BDO the 2024 Africa Youth in Tourism Innovation Summit is scheduled to take place from 28 to 31 May 2024 in Windhoek.

Commenting about the Hilton and Africa Youth in Tourism Innovation Summit partnership, Muka Salare the Cluster Commercial Manager at Hilton Windhoek had this to say, “As a beacon of hospitality in the City we are proud to collaborate with such an inspiring summit that promises a bright future to the tourism sector. The youth are the driving force behind the hotel, ensuring a seamless and sterling service is always achieved. A summit dedicated to the youth lights our energies to continue investing into youth program’s. The ownership of the hotel owns a renowned hospitality school in Windhoek and curates empowering programs for our youth, adding value to a youthful country as ours. Namibia is a destination  of choice to worldwide travellers that appreciate unique tourism. Our collaboration assures the dedication we have to empower our youth and contribute effectively to the communities around us. We expect to fill up and shine during this summit”.

The 6th and 2024 edition of the Africa Youth in Tourism Innovation Summit provides myriad of learnings and insights from various speakers across the world. Some of the speakers include Hon. Heather Sibungo – Deputy Minister, Ministry of Environment, Forest and Tourism, Namibia, Teofilus Nghitila – Executive Director – Ministry of Environment, Forestry and Tourism, Namibia, Samiya Abdulkadir Godu – President, Ethiopia Youth Entrepreneurs Associations , Ethiopia, Tshifhiwa Tshivhengwa – CEO, Tourism Business Council of South Africa, Håvar Bauck – Founder, Hotelonline and more.

Namibia offers wide range of tourism attractions which include the Namib Desert. The Namib Desert is one of the oldest, driest and most pristine areas on earth. The Namib Desert is a world of vast spaces, endless horizons, dramatic desertscapes and jagged mountain heights. Visitors to Namibia will have the opportunity to experience the spectacular dunes at Sossusvlei, arrayed in magnificent hues of orange, buttermilk, pumpkin and sienna, tower over a vast, dry pan.

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Jordan's rich heritage, tourism treasures leave lasting impression at Expo 2023 Doha

 The International Horticultural Expo 2023 Doha Qatar, hosted by Qatar for six months, drew to a close in Doha on Thursday, marking a historic milestone as the first of its kind in the Middle East and North Africa, Petra reports. 

Jordan participated in the exhibition, which commenced on October 2nd. The Jordanian pavilion emerged as a focal point of interest, showcasing the nation's rich tapestry of tourism, agriculture, archeology, and heritage. Its presence served as a beacon, casting a spotlight on Jordan throughout the exhibition's duration, ultimately fostering increased tourist inflow and foreign investment interest in various sectors such as hotels, restaurants, and entertainment establishments. Throughout the six-month expo, the Jordanian Pavilion welcomed a diverse array of visitors, including members of the Jordanian community in Qatar, as well as individuals from various Arab and foreign nationalities, alongside numerous officials and delegates from other participating countries. The pavilion attracted an estimated 90,000 visitors over the duration of the event, averaging approximately 5 visitors daily. Participation in Expo Doha afforded Jordan a platform to showcase its investment promotion strategy for 2023-2026, highlighting the Kingdom's investment environment, its advantages, developmental regions, priority sectors, and the potential returns on investment for both public and private sector stakeholders. The Jordanian pavilion showcased an array of iconic landmarks, monuments, and indigenous crops from across the Kingdom's diverse landscapes, alongside promoting Jordan's renowned tourist and archaeological sites. Designed in the form of a tent, blending modernity with ancient traditions and Jordanian culture, the pavilion featured native plants such as wormwood and aloe vera, complemented by traditional artifacts including robes, lanterns, mahabish, coffee pots, handmade rugs, pillows, and tables made from sheepskins. The Jordan Valley region, celebrated for its lush forests and towering trees including cypress, oak, pine, and acacia, stood as a cornerstone of the Jordanian Pavilion, representing the nation's agricultural wealth. Visitors were treated to a mosaic floor from Madaba spanning 42 square meters, alongside elaborate models depicting landmarks like the Roman Theater, Petra, and the majestic hills of Wadi Rum, leaving a lasting impression of Jordan's natural beauty and architectural marvels. Many visitors expressed that their experience at the Jordanian pavilion sparked a desire to explore Jordan firsthand. Guests had the opportunity to indulge in traditional Jordanian cuisine, notably Mansaf, a dish renowned across the Arab world. The Jordanian pavilion at Expo Doha offered visitors a virtual journey through Jordan's most iconic tourist destinations and historical sites, capturing the essence of the kingdom's cultural heritage and natural wonders, inspiring countless individuals to plan future visits to Jordan.