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Fact sheet: 2022 national travel and tourism strategy, office of public affairs.

The 2022 National Travel and Tourism Strategy was released on June 6, 2022, by U.S. Secretary of Commerce Gina M. Raimondo on behalf of the Tourism Policy Council (TPC). The new strategy focuses the full efforts of the federal government to promote the United States as a premier destination grounded in the breadth and diversity of our communities, and to foster a sector that drives economic growth, creates good jobs, and bolsters conservation and sustainability. Drawing on engagement and capabilities from across the federal government, the strategy aims to support broad-based economic growth in travel and tourism across the United States, its territories, and the District of Columbia.

The federal government will work to implement the strategy under the leadership of the TPC and in partnership with the private sector, aiming toward an ambitious five-year goal of increasing American jobs by attracting and welcoming 90 million international visitors, who we estimate will spend $279 billion, annually by 2027.

The new National Travel and Tourism Strategy supports growth and competitiveness for an industry that, prior to the COVID-19 pandemic, generated $1.9 trillion in economic output and supported 9.5 million American jobs. Also, in 2019, nearly 80 million international travelers visited the United States and contributed nearly $240 billion to the U.S. economy, making the United States the global leader in revenue from international travel and tourism. As the top services export for the United States that year, travel and tourism generated a $53.4 billion trade surplus and supported 1 million jobs in the United States.

The strategy follows a four-point approach:

• Promoting the United States as a Travel Destination Goal : Leverage existing programs and assets to promote the United States to international visitors and broaden marketing efforts to encourage visitation to underserved communities.
• Facilitating Travel to and Within the United States Goal : Reduce barriers to trade in travel services and make it safer and more efficient for visitors to enter and travel within the United States.
• Ensuring Diverse, Inclusive, and Accessible Tourism Experiences Goal : Extend the benefits of travel and tourism by supporting the development of diverse tourism products, focusing on under-served communities and populations. Address the financial and workplace needs of travel and tourism businesses, supporting destination communities as they grow their tourism economies. Deliver world-class experiences and customer service at federal lands and waters that showcase the nation’s assets while protecting them for future generations.
• Fostering Resilient and Sustainable Travel and Tourism Goal : Reduce travel and tourism’s contributions to climate change and build a travel and tourism sector that is resilient to natural disasters, public health threats, and the impacts of climate change. Build a sustainable sector that integrates protecting natural resources, supporting the tourism economy, and ensuring equitable development.

Travel and Tourism Fast Facts

• The travel and tourism industry supported 9.5 million American jobs through $1.9 trillion of economic activity in 2019. In fact, 1 in every 20 jobs in the United States was either directly or indirectly supported by travel and tourism. These jobs can be found in industries like lodging, food services, arts, entertainment, recreation, transportation, and education.
• Travel and tourism was the top services export for the United States in 2019, generating a $53.4 billion trade surplus.
• The travel and tourism industry was one of the U.S. business sectors hardest hit by the COVID-19 pandemic and subsequent health and travel restrictions, with travel exports decreasing nearly 65% from 2019 to 2020. 
• The decline in travel and tourism contributed heavily to unemployment; leisure and hospitality lost 8.2 million jobs between February and April 2020 alone, accounting for 37% of the decline in overall nonfarm employment during that time. 
• By 2021, the rollout of vaccines and lifting of international and domestic restrictions allowed travel and tourism to begin its recovery. International arrivals to the United States grew to 22.1 million in 2021, up from 19.2 million in 2020. Spending by international visitors also grew, reaching $81.0 billion, or 34 percent of 2019’s total.

More about the Tourism Policy Council and the 2022 National Travel and Tourism Strategy

Created by Congress and chaired by Secretary Raimondo, the Tourism Policy Council (TPC) is the interagency council charged with coordinating national policies and programs relating to travel and tourism. At the direction of Secretary Raimondo, the TPC created a new five-year strategy to focus U.S. government efforts in support of the travel and tourism sector which has been deeply and disproportionately affected by the COVID-19 pandemic.

Read the full strategy here

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Public sector travel, meetings and event frameworks that work for you.

We make it easy for public sector organisations to source a travel, meetings and events supplier by putting in the work to join Crown Commercial Service (CCS) and KCS frameworks.

We're uniquely placed to serve public sector organisations, by offering our travel, venue-find and events experience so you have a single supplier for all of your needs. By offering a single-source solution, we save time and costs on the entire procurement process. So you know you're working with an agency that doesn't just say it covers all the bases, we actually do it.

Whether you’re from a local council, a large government body, an NHS trust or third-sector organisation, we offer the quality and variety of services to suit public sector needs. Plus, you'll be in safe hands, as we’re complying with due diligence via the frameworks, so you'll have the confidence to 'direct award' too.

Social value is important to us too. Whether it's helping our customers gain greater visibility and insight of their emissions, taking on local apprentices every year, collecting coats for the homeless during winter, or giving our employees a paid community day each year to support the causes that matter to them - we aim to leave the world a better place than we found it.

Who says you can’t connect differently in the public sector too?

Save time and resources through direct award.

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Plan, book and connect in a safe and meaningful way, while considering the planet.

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Complete order form template, start implementation, scope service and process configuration. Begin pilot testing and sign it all off.

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​We’ve made it simpler than ever to start working with us. Contact us to talk about the framework that works best for your organisation.

Like to drill down a bit further? Download our latest brochure.

We have a rich history of servicing public sector organisations and a bright future too, with a diverse mix of current customers and a proud place on two frameworks - CCS  RM6217  (Lot 1 & Lot 4) and Kent Procurement Services (KCS) to provide travel and venue solutions.

We provide public sector travel services through Lot 1 (UK travel booking solutions) of the CCS framework, which offers central government, wider public sector and third sector organisations a fast and effective route to market. You can access fully-managed, online and offline travel booking services for UK and international ground transportation, accommodation, rail and air travel.

We've also rocked the status quo of public sector meetings by joining Lot 4 of the framework (venue-finding and events). Our award-winning venue finding services  and solutions, including virtual and hybrid mean meeting planners are safe and secure while connecting.

KCS’ travel management framework provides a place where travellers can research, book and manage your travel requirements and any additional supporting services. It is ideal for local government or smaller public sector organisations who want to quickly and cost-effectively appoint a travel partner.

By working with us, you will benefit from our knowledge, partner leverage and creativity, so your people are brought together in a safe, meaningful and sustainable way.

From sourcing the ideal venue, co-coordinating the travel arrangements and then bringing it all together on the day you are always on the mark.

I have two adult daughters and a beautiful German Shephard, so life is always busy! I love musical theatre, long walks in Northumberland and the Lake District, and enjoy travelling and socialising with the odd glass of red wine. 

Joining Agiito’s sales team as a Business Development Manager in 2020, I enjoy meeting new potential customers and showing the benefits of Agiito’s unique approach to travel management. I started my career in business travel with Thomas Cook Travel Management in 1986 as a Travel Consultant, moving to American Express’ national sales team in 1992. After a period with their Corporate Card sales team, I moved back to business travel in 2007, strategically devising and negotiating best-in-class travel solutions for high-volume clients.

Gillian Robson.

Meet our people

Business Development Manager

I’m a mum to two very sporty teenage boys! We love to travel and ski in the Alps every winter to blow away the cobwebs.

I’ve been with Agiito for more than four years now, but spent the previous ten years of my career in senior sales development and customer account management roles for international hotel chains, including Corinthia, Barcelo and Qhotels, particularly in the meetings and events arena. My career highlight was at a large incentive event in Monaco, walking around the iconic Fairmont Hairpin. As an F1 fan, it doesn’t get much better than that! More recently, I’m the newly appointed MICE Chair of the Business Travel Association and I am actively involved in the Meetings Industry Association.

Sharon Bannister.

Head of Venue Find, Event Account Management & Sales 

Discover the benefits of using a public sector framework for travel, meetings and events.

We’ve got a long track record of working with public sector organisations that have often had their diverse objectives and challenges met through a framework agreement - tight budgets, savings, duty of care, social value, traveller wellbeing and policy improvements - to name a few. But there’s more to love about frameworks, so here’s a whistle-stop tour of why we think you should consider one for your public sector travel, meetings and events needs.

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Stakeholders in tourism: Who are they and why do they matter?

Disclaimer: Some posts on Tourism Teacher may contain affiliate links. If you appreciate this content, you can show your support by making a purchase through these links or by buying me a coffee . Thank you for your support!

Stakeholders in tourism. This is a phrase often used in both academia and the tourism industry, but what does it actually mean?

The word stakeholder is a term that often throws people. In fact, it is commonly confused with the term shareholder . Whilst the two terms are not entirely dissimilar, the two mean two different things. So, lets clarify this- what exactly do we mean by stakeholders in tourism?

Stakeholders in tourism: What does it mean?

Stakeholder theory in tourism, stakeholder analysis in tourism, tourism organisations and operators, small and medium enterprises, utilities and infrastructure, communities, stakeholders in tourism: conclusion, further reading on stakeholders in tourism.

In this article I am going to explain to you want is meant by the term stakeholder and who the stakeholders in tourism are…. but before you read on, take a look at this short video that I created on the topic (and don’t forget to hit the like button too- thanks a million!)

A stakeholder is quite literally anyone who is involved with a particular project, organisation or industry. To put it simply, they hold a metaphorical ‘stake’.

A stakeholder in tourism can be an individual person, such as a tourist or a taxi driver. They could be a group of people such as a student group or a family. They could be a company or organisation.

A stakeholder is different from a shareholder . A stakeholder is a person, group or organisation who is in some way involved with a project. Whereas a shareholder is a person, group or organisation who owns part of the project (i.e. a share).

Therefore a stakeholder and a shareholder are two different things.

As such, when we refer to a stakeholder in tourism, we are NOT talking about somebody who is necessarily financially involved. Instead they could have a wide range of involvements, that are not necessarily related to ownership or money.

Stakeholder Theory is all about the way in which stakeholders should be taken into account when making business decisions.

Most of the world nowadays is built upon a capitalist society, within which there is a complex web of interconnected stakeholders. From customers through to suppliers, employees, investors and local communities, it is important that their needs and desires are taken into account in order to yield optimal results.

As such, Stakeholder Theory presupposes that an organisation should take into account and create value for all stakeholders when undertaking their planning and operational activities.

Stakeholder Theory was first introduced by R. Edward Freeman in 1984. Since this time businesses and organisations in a range of industries throughout the world have utilised Edward’s theoretical contributions in their operational plans.

Stakeholder Theory has become a key consideration in the research of business ethics and has served as a platform for further research and development in the area.

In order to ensure that a business, whether in tourism or in another industry, is effectively considering stakeholders needs and requirements, the organisation must carry out some form of stakeholder analysis.

Stakeholder analysis is a process whereby key stakeholders are identified and grouped according to levels of participation, interest and influence. The organisation must then determine how best to work with and satisfy said stakeholders.

In the context of tourism this could involve considering how best to work with the host community or working with the Government on tax policies, for example. Or it could involve investigating what products would be most popular with the tourists and what working conditions must be provided to yield the best outcomes from company employees.

To put it simply, stakeholder analysis is a complex task where each person, group or individual must be assessed in terms of their value to the organisation and what their needs and requirements are.

Theoretically then, if the organisation operates with all of its stakeholders’ needs and requirements in mind, they are more likely to satisfy stakeholders and therefore to conduct successful business operations.

Here is a bit more on exactly what stakeholder analysis is-

Who are the stakeholders in tourism?

The tourism industry is one of the biggest industries in the world. This means that there are many individuals, groups and organisations who are involved at some level or another.

As demonstrated in the diagram above, there are a number of key stakeholders who are commonly involved with the tourism industry. Through his work on the stakeholders in tourism, Peter Burns has classified stakeholders according to the type of engagement that they have: External, secondary or primary. This is demonstrated below.

I will provide a brief outline of the typical involvement that the above stakeholders are likely to have.

The Government plays in a key role in the tourism industry. Throughout the different levels of tourism policy and planning , the Government will dictate a variety of rules, requirements and practices.

From visa policies to the maintenance of public infrastructure, most tourism business will operate closely with Government.

There are a wide range of tourism organisations and operators.

From travel agents and airlines through to DMOs (Destination Management Organisations) and travel bloggers , to restaurants, hotels and tourist attractions, all of these organisations are key players in the tourism industry.

There are a wide range of businesses that are seen as stakeholders in tourism.

These may be directly associated with travel and tourism , such as an airline.

They may also be indirectly associated with tourism, such as a waste removal company (who deals with the waste created by tourism).

There are also many NGOs (non-governmental organisations) that are associated with the tourism industry.

These might include charities or non-profit organisations. Examples include the Tourism Society and The Travel Foundation .

Tourists are at the very heart of the tourism industry. Without tourists there would be no tourism!

The tourism industry relies on a wide range of suppliers.

From factories producing bedding used in hotels, to farmers growing the vegetables served in restaurants, there are many suppliers who work either directly or indirectly with the tourism industry.

One of the key stakeholders in tourism is the workforce.

Some have argued that the travel and tourism industry employs more people, directly and indirectly, than any other industry in the world (see my post on the economic impacts of tourism for more details).

Employees in the tourism industry are commonly undertaking low-paid jobs in areas such as hospitality, catering and customer service.

The education sector is also a stakeholder in tourism.

Many educational courses will involve visits to tourism areas to enhance the educational provision offered. For example a school history trip to the D-Day beaches in France .

Education is also offered to many employees who work in the tourism industry in the form of training.

In order for the tourism industry to function, certain utilities and infrastructure is required.

This means that the local power plant is a stakeholder in tourism, because it provides energy.

It also means that the builders, road workers and engineers are stakeholders in tourism, because they provide and maintain the necessary infrastructure.

Read more: You might also be interested in the following posts – What is the sharing economy and how does this influence tourism? – Authenticity in tourism: Explained -What is McDonaldisation and how does it work? – Economic leakage in tourism explained – How to write an awesome literature review

There is a strong relationship between transport and tourism .

In fact, the very definition of tourism , prescribes that a person must travel away from the place that they live in order to be a tourist (although with the growth of virtual tourism I would argue that there is a need to revise this widely used definition).

As such, the method of transport between point A and point B is an integral part of the tourism system, thus making the transport providers (airlines, trains, taxi etc) important stakeholders in tourism.

The final stakeholder in tourism that is worth mentioning is the community. In fact, many would argue that this is one of the most important stakeholders in tourism.

In my post on the social impacts of tourism , I outline how important it is for tourism organisations to work with the local community and what the consequences can be if tourism operators do not listen to the needs and requirements of the host community.

Good tourism management often involves community-level briefings, consultations and ongoing communication in order to ensure that this important stakeholder is empowered throughout the process of tourism development planning and operation.

Hopefully this post has helped you to understand what is meant by the term stakeholders in tourism. You should also now be familiar with the concepts of stakeholder theory and stakeholder analysis. There are many, many stakeholders in tourism and in this post I have provided you with lots of examples. Want to learn more? I have suggested some key texts for additional reading below.

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Travel agency industry - statistics & facts

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Nearly Half of U.S. Travelers Plan to Use Travel Advisors Post-Pandemic, Survey Shows

Lebawit Lily Girma, Skift

May 5th, 2021 at 11:30 AM EDT

There’s cause for optimism for this at-risk segment of the industry, just as National Travel Advisor Day hits. Travel agencies that are quick to adapt have the potential to capture a new customer base that outlasts the travel recovery years.

In a fragmented travel landscape with entry restrictions and shifting public health protocols, will travelers be able to navigate this new maze on their own?

Until now, it was largely anecdotal that Americans would increasingly seek expert travel advice when booking trips. Now, the numbers are proving it, and it’s good news for one of travel’s most sidelined and hard-hit industries .

Nearly half of U.S. travelers — or 44 percent — who rarely or sometimes used travel advisors in the past said they were now more likely to use one post-pandemic, according to a newly released, first-ever joint research study conducted by the American Society of Travel Advisors (ASTA) and Sandals Resorts.

By contrast, just 27 percent of frequent U.S. travelers always used a travel advisor pre-pandemic. The survey culled 410 survey responses from adult U.S. travelers between April 1-8, 2021.

“Travel is coming back, and travel advisors are poised for an epic comeback,” said Erika Richter, Senior Communications Director at ASTA.

This travel come back in the U.S. gained strength in early April, as Skift’s travel reopening tracking shows.

The joint Sandals-ASTA survey also reveals updated traveler trend data for advisors:

• 72 percent of those who always or often used travel advisors are more ready to travel within the next three months, compared to 47 percent of those that don’t use travel advisors.
• 55 percent of those who have never used advisors are likely to use one if it means access to the advisor’s special relationships and insider perks
• Destination interests have shifted, with 45 percent wishing to visit Europe, followed by 44 percent interest in the Caribbean this year — a significant 33 percent increase over January 2020.
• Activity interests have also changed— with beaches and sunsets coming second to visiting historical places.

Additional insights reported by ASTA and its partners further point to an inflection point for the travel advisor segment — 76 percent of travel advisors said they were seeing a customer increase, while 80 percent said they were hearing from new travelers who had never previously used a travel advisor to book international trips.

Travel Time noted similar international travel inquiries were coming from a younger demographic that might have previously relied on the internet booking sites for international flights.

Consumers asking to be matched with an advisor through Virtuoso.com also increased by 50 percent in January 2021.

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Photo credit: A larger number of U.S. travelers interested in international trips will use travel advisors post-pandemic. C Watts / Flickr Commons

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CBP now accepting GS-11 Border Patrol Agent applications

WASHINGTON – U.S. Customs and Border Protection (CBP) is now accepting applications for Border Patrol Agent GS-11 positions.

“The mission of U.S. Border Patrol is to keep our country and our communities safe. Our work is a rewarding adventure, offering the ability to work outdoors and with specialty teams like Horse Patrol, the K-9 Unit, and much more,” said U.S. Border Patrol Chief Jason Owens. “The mission motivates us because we want to be part of something bigger than ourselves. Join us.” 

The GS-11 grade level is open to applicants who have previous or current law enforcement or military law enforcement experience and one year of specialized experience at the next lower grade level (GS-9). Applicants are required to undergo a rigorous screening process to ensure their eligibility and suitability for employment in a CBP law enforcement position. 

“CBP is continually expanding opportunities for experienced law enforcement officers to join our agency and contribute to our critical national security mission,” said CBP Assistant Commissioner of Human Resources Andrea Bright.  

CBP is offering a $20,000 recruitment incentive for all newly appointed BPAs who successfully complete the academy, and another $10,000 if the agent completes three years at a hard-to-fill location. 

Visit the CBP Careers website to apply for a position, learn more about the Border Patrol agent position, find a recruiting event, or contact a recruiter. 

U.S. Customs and Border Protection is the unified border agency within the Department of Homeland Security charged with the comprehensive management, control, and protection of our nation’s borders, combining customs, immigration, border security, and agricultural protection at and between official ports of entry.

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Global Methane Tracker 2024

About this report

Methane is responsible for around 30% of the rise in global temperatures since the Industrial Revolution, and rapid and sustained reductions in methane emissions are key to limiting near-term global warming and improving air quality. The energy sector – including oil, natural gas, coal and bioenergy – accounts for over a third of methane emissions from human activity. The IEA’s Global Methane Tracker is an indispensable tool in the fight to bring down emissions from across the energy sector.

This year’s update provides our latest estimates of emissions from across the sector – drawing on the more recent data and readings from satellites and ground-based measurements – and the costs and opportunities to reduce these emissions. It also tracks current pledges and policies to drive down methane emissions and progress towards these goals. For the first time the Tracker includes the investments needed to deliver emissions reductions and the potential revenue from these measures. 

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1.0 key findings.

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2.0 Understanding methane emissions

3.0 what did cop28 mean for methane, 4.0 methane emissions in a 1.5 °c pathway, 5.0 tracking pledges, targets and action, 6.0 progress on data and lingering uncertainties, methane tracker database.

Database of country and regional estimates for methane emissions and abatement options and free datasets.

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IEA (2024), Global Methane Tracker 2024 , IEA, Paris https://www.iea.org/reports/global-methane-tracker-2024, Licence: CC BY 4.0

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Destined to deliver great experiences.

Unforgettable experiences, wonderful memories, and once-in-lifetime adventures — that’s what travelers seek, and it’s what travel brands and destinations deliver. As a renowned travel PR and marketing agency, FINN Partners makes meaningful connections between your hospitality brand and the media you want to be taking notice. We do that by leveraging a worldwide network of media relationships and industry contacts, and by telling creative stories about your brand that hit the mark, make a difference, generate compelling column inches, and directly impacting your bottom line.

The beauty of our diverse team is that we work with boutique hotels, tour operators, luxury hotel brands, in-demand destinations, cruise lines, airlines, travel products and more, which help ensure that our programs are customized to your unique needs. We believe deeply in productive purpose, and we partner with like-minded travel businesses motivated to meet sustainable goals. FINN is powered by people driven by their passion for travel, at the top of their game, who feel that travel and tourism should be a force for good in the 21st Century.

Luxury Travel

Our award-winning work in luxury travel ranges from independent boutique hotels to private islands, from safari operators to highly ranked cruise companies, private aviation to world-class wellness spas. We have a talented team of publicists who customize high-performing plans and manage A-list media campaigns to drive awareness and business to our clients. We also work with travel adjacent brands such as tech products, luggage, real estate, entertainment, etc.

Destinations

We have the distinction to work with some of the world’s most desirable destinations around the globe. FINN is hired by countries, states and cities to showcase their exceptional offerings to drive tourism and lead economic impact campaigns. The media know that FINN work tirelessly with tourism ministers and DMCs to effectively increase visibility.

Hotels, Resorts & Spas

Our team is deeply verse and rooted in the hospitality industry therefore uniquely able to work alongside and for some of the world’s best and most visible hotel and wellness brands. We speak the language of a hotelier and strive to not just promote a property or brand but to amplify its reputation and enhance its business. Our senior team regularly attend industry events and conference, keeping in front of industry trends and ultimately informing client campaigns.

Case Study | Panama

Transforming Panama into a coveted tourism destination.

FINN’s tourism practice spans three continents, including major media hubs in New York, Los Angeles, Hong Kong, Shanghai, London and Munich. And we offer a full range of travel agency marketing services, including:

• Public relations
• Branding and repositioning
• Issues management
• Digital and influencer marketing
• Trade relations & representation
• High-profile launches
• Event activations

Our B2B capabilities include economic development, MICE market promotion, cruise market and product development.

Travelers have countless options — so travel and tourism companies need a compelling message, clear market position, and engaging personality to stand out. We use detailed research and vast experience to help your company build its brand.

Driving traffic to your site takes relevant content that’s high quality. It has to be interesting, insightful, and trustworthy — and that’s what we deliver.

Your voice and tone have to be consistent, compelling, and always aligned to your brand values. We build communication strategies that strike that tone — and, if needed, we craft honest responses to protect your brand and give you peace of mind.

No matter the issue, political turmoil, industry challenges, or even complex social dynamics, we can help craft communications to successfully navigate you through.

We’ll rely on extensive research, best practices, and burgeoning trends to create a digital marketing plan customized to your travel and tourism marketing efforts. Our integrated approach will cover all your needs, from video content to social media.

Influencer marketing can be especially effective for travel companies and destinations, but it takes finding the influencer whose personality and style are the perfect fit. We have close relationships with numerous influencers who can help you hit your goals.

Travel and tourism companies, as well as destinations, can benefit greatly by having a strong, genuine, lasting relationship with the media. We’ll help you build that relationship, nurturing new networks and growing your brand with key audiences.

Navigating the ever-changing landscape of travel and tourism takes rock-solid research and insights. We have the expertise and resources to conduct market research and deliver insights on a global scale.

Our Clients

The Bushcamp Company

Business Iceland

Travel Alberta

Thompson Hotels

Park Hyatt New York’s Bryte Restorative Sleep Suites

Carillon Miami Wellness Resort

Las Qolqas Eco-Lodge & Spa

The Ned NoMad

Seabourn Cruise Line

South Africa Tourism

Jordan Tourism Board

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International Women’s Day 2024: Inspiring Inclusivity, Elevating Women’s Voices in Travel and Tourism

FINN Partners to Support Ukraine during ITB Conference in Berlin

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Strengthening data governance in US public health agencies

Data and information management, including data governance, has emerged as a top ten policy and technology priority for state chief information officers (CIOs) in recent years. 1 Data and information management appeared among state CIOs’ top ten policy and technology priorities for 2021, 2022, and 2023. For more, see “Resource center,” National Association of State Chief Information Officers (NASCIO), accessed February 26, 2024. This ranking highlights the greater focus organizations are placing on the use of data to support faster and richer insight generation.

Data governance can be especially critical for enabling the functions of state public health agencies. For example, a single, unified framework can enable earlier detection of public health threats, a more coordinated response to public health emergencies, better-informed daily decision making, and an increased ability to manage risks. In our experience, public health agencies may benefit from focusing on four key dimensions (based on the McKinsey DRIVE framework) as they develop and implement their data governance approach: data strategy, impact case, and road map; information architecture and technology; value, operating model, and governance for public health; and ethics, talent, and culture. To help agencies get started with this approach, this article offers eight insights and relevant examples drawn from existing efforts across US state agencies.

To read the full article, download the PDF here .

Connor Norwood , a senior adviser in McKinsey’s Chicago office, formerly served as the chief data officer of the Indiana Family and Social Services Administration; Saumya Singh is an associate partner in the New Jersey office; Keerthana Sundar is a consultant in the Chicago office; and Hrishika Vuppala is a senior partner in the Southern California office.

The authors wish to thank Ellen Feehan, Jessica Kahn, Mihir Mysore, Adam Ng, Anthony Nguyen, and Bryan Petzold for their contributions to this article.

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By bringing both together in a white-labelled program, we enhance the perception of your brand while delivering exceptional customer experiences. As safety and health are a top priority for travellers, especially in this post-covid world, what better way to add incremental value for your customers than by adding Serefin's Care Concierge service to every travel booking? Serefin Care Concierge provides travellers access to licensed nurses for pre-trip travel advice and non-emergency health questions while away.

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Deliver the ultimate loyalty experience with our comprehensive travel redemption services. From online to offline, we offer the breadth and depth of capabilities that loyalty programs demand. Our white-glove approach provides your most loyal customers with state-of-the-art personalization that enhances their perception of your brand. With safety and health a top priority for travellers, differentiate your offer and show how much you care by adding our Health Concierge service?

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40 facts about elektrostal.

Written by Lanette Mayes

Modified & Updated: 02 Mar 2024

Reviewed by Jessica Corbett

Elektrostal is a vibrant city located in the Moscow Oblast region of Russia. With a rich history, stunning architecture, and a thriving community, Elektrostal is a city that has much to offer. Whether you are a history buff, nature enthusiast, or simply curious about different cultures, Elektrostal is sure to captivate you.

This article will provide you with 40 fascinating facts about Elektrostal, giving you a better understanding of why this city is worth exploring. From its origins as an industrial hub to its modern-day charm, we will delve into the various aspects that make Elektrostal a unique and must-visit destination.

So, join us as we uncover the hidden treasures of Elektrostal and discover what makes this city a true gem in the heart of Russia.

Key Takeaways:

• Elektrostal, known as the “Motor City of Russia,” is a vibrant and growing city with a rich industrial history, offering diverse cultural experiences and a strong commitment to environmental sustainability.
• With its convenient location near Moscow, Elektrostal provides a picturesque landscape, vibrant nightlife, and a range of recreational activities, making it an ideal destination for residents and visitors alike.

Known as the “Motor City of Russia.”

Elektrostal, a city located in the Moscow Oblast region of Russia, earned the nickname “Motor City” due to its significant involvement in the automotive industry.

Home to the Elektrostal Metallurgical Plant.

Elektrostal is renowned for its metallurgical plant, which has been producing high-quality steel and alloys since its establishment in 1916.

Boasts a rich industrial heritage.

Elektrostal has a long history of industrial development, contributing to the growth and progress of the region.

Founded in 1916.

The city of Elektrostal was founded in 1916 as a result of the construction of the Elektrostal Metallurgical Plant.

Located approximately 50 kilometers east of Moscow.

Elektrostal is situated in close proximity to the Russian capital, making it easily accessible for both residents and visitors.

Known for its vibrant cultural scene.

Elektrostal is home to several cultural institutions, including museums, theaters, and art galleries that showcase the city’s rich artistic heritage.

A popular destination for nature lovers.

Surrounded by picturesque landscapes and forests, Elektrostal offers ample opportunities for outdoor activities such as hiking, camping, and birdwatching.

Hosts the annual Elektrostal City Day celebrations.

Every year, Elektrostal organizes festive events and activities to celebrate its founding, bringing together residents and visitors in a spirit of unity and joy.

Has a population of approximately 160,000 people.

Elektrostal is home to a diverse and vibrant community of around 160,000 residents, contributing to its dynamic atmosphere.

Boasts excellent education facilities.

The city is known for its well-established educational institutions, providing quality education to students of all ages.

A center for scientific research and innovation.

Elektrostal serves as an important hub for scientific research, particularly in the fields of metallurgy, materials science, and engineering.

Surrounded by picturesque lakes.

The city is blessed with numerous beautiful lakes, offering scenic views and recreational opportunities for locals and visitors alike.

Well-connected transportation system.

Elektrostal benefits from an efficient transportation network, including highways, railways, and public transportation options, ensuring convenient travel within and beyond the city.

Famous for its traditional Russian cuisine.

Food enthusiasts can indulge in authentic Russian dishes at numerous restaurants and cafes scattered throughout Elektrostal.

Home to notable architectural landmarks.

Elektrostal boasts impressive architecture, including the Church of the Transfiguration of the Lord and the Elektrostal Palace of Culture.

Offers a wide range of recreational facilities.

Residents and visitors can enjoy various recreational activities, such as sports complexes, swimming pools, and fitness centers, enhancing the overall quality of life.

Provides a high standard of healthcare.

Elektrostal is equipped with modern medical facilities, ensuring residents have access to quality healthcare services.

Home to the Elektrostal History Museum.

The Elektrostal History Museum showcases the city’s fascinating past through exhibitions and displays.

A hub for sports enthusiasts.

Elektrostal is passionate about sports, with numerous stadiums, arenas, and sports clubs offering opportunities for athletes and spectators.

Celebrates diverse cultural festivals.

Throughout the year, Elektrostal hosts a variety of cultural festivals, celebrating different ethnicities, traditions, and art forms.

Electric power played a significant role in its early development.

Elektrostal owes its name and initial growth to the establishment of electric power stations and the utilization of electricity in the industrial sector.

Boasts a thriving economy.

The city’s strong industrial base, coupled with its strategic location near Moscow, has contributed to Elektrostal’s prosperous economic status.

Houses the Elektrostal Drama Theater.

The Elektrostal Drama Theater is a cultural centerpiece, attracting theater enthusiasts from far and wide.

Popular destination for winter sports.

Elektrostal’s proximity to ski resorts and winter sport facilities makes it a favorite destination for skiing, snowboarding, and other winter activities.

Promotes environmental sustainability.

Elektrostal prioritizes environmental protection and sustainability, implementing initiatives to reduce pollution and preserve natural resources.

Home to renowned educational institutions.

Elektrostal is known for its prestigious schools and universities, offering a wide range of academic programs to students.

Committed to cultural preservation.

The city values its cultural heritage and takes active steps to preserve and promote traditional customs, crafts, and arts.

Hosts an annual International Film Festival.

The Elektrostal International Film Festival attracts filmmakers and cinema enthusiasts from around the world, showcasing a diverse range of films.

Encourages entrepreneurship and innovation.

Elektrostal supports aspiring entrepreneurs and fosters a culture of innovation, providing opportunities for startups and business development.

Offers a range of housing options.

Elektrostal provides diverse housing options, including apartments, houses, and residential complexes, catering to different lifestyles and budgets.

Home to notable sports teams.

Elektrostal is proud of its sports legacy, with several successful sports teams competing at regional and national levels.

Boasts a vibrant nightlife scene.

Residents and visitors can enjoy a lively nightlife in Elektrostal, with numerous bars, clubs, and entertainment venues.

Promotes cultural exchange and international relations.

Elektrostal actively engages in international partnerships, cultural exchanges, and diplomatic collaborations to foster global connections.

Surrounded by beautiful nature reserves.

Nearby nature reserves, such as the Barybino Forest and Luchinskoye Lake, offer opportunities for nature enthusiasts to explore and appreciate the region’s biodiversity.

Commemorates historical events.

The city pays tribute to significant historical events through memorials, monuments, and exhibitions, ensuring the preservation of collective memory.

Promotes sports and youth development.

Elektrostal invests in sports infrastructure and programs to encourage youth participation, health, and physical fitness.

Hosts annual cultural and artistic festivals.

Throughout the year, Elektrostal celebrates its cultural diversity through festivals dedicated to music, dance, art, and theater.

Provides a picturesque landscape for photography enthusiasts.

The city’s scenic beauty, architectural landmarks, and natural surroundings make it a paradise for photographers.

Connects to Moscow via a direct train line.

The convenient train connection between Elektrostal and Moscow makes commuting between the two cities effortless.

A city with a bright future.

Elektrostal continues to grow and develop, aiming to become a model city in terms of infrastructure, sustainability, and quality of life for its residents.

In conclusion, Elektrostal is a fascinating city with a rich history and a vibrant present. From its origins as a center of steel production to its modern-day status as a hub for education and industry, Elektrostal has plenty to offer both residents and visitors. With its beautiful parks, cultural attractions, and proximity to Moscow, there is no shortage of things to see and do in this dynamic city. Whether you’re interested in exploring its historical landmarks, enjoying outdoor activities, or immersing yourself in the local culture, Elektrostal has something for everyone. So, next time you find yourself in the Moscow region, don’t miss the opportunity to discover the hidden gems of Elektrostal.

Q: What is the population of Elektrostal?

A: As of the latest data, the population of Elektrostal is approximately XXXX.

Q: How far is Elektrostal from Moscow?

A: Elektrostal is located approximately XX kilometers away from Moscow.

Q: Are there any famous landmarks in Elektrostal?

A: Yes, Elektrostal is home to several notable landmarks, including XXXX and XXXX.

Q: What industries are prominent in Elektrostal?

A: Elektrostal is known for its steel production industry and is also a center for engineering and manufacturing.

Q: Are there any universities or educational institutions in Elektrostal?

A: Yes, Elektrostal is home to XXXX University and several other educational institutions.

Q: What are some popular outdoor activities in Elektrostal?

A: Elektrostal offers several outdoor activities, such as hiking, cycling, and picnicking in its beautiful parks.

Q: Is Elektrostal well-connected in terms of transportation?

A: Yes, Elektrostal has good transportation links, including trains and buses, making it easily accessible from nearby cities.

Q: Are there any annual events or festivals in Elektrostal?

A: Yes, Elektrostal hosts various events and festivals throughout the year, including XXXX and XXXX.

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What is the Role of Public Relations in the Travel and Tourism Industry?

What are the benefits of public relations in travel and tourism, tips and tricks for creating an effective pr campaign, 1. have a strong social media strategy, 2. bet on local, personalized messages, 3. partner with important travelers and influencers, 4. focus on mobile devices, 5. create video content, 6. participate in and organize events, 7. look to the future of vr technology, 8. interact with prospects and customers, 9. monitor social media mentions of your brand, 10. measure the results of your efforts, final thoughts , public relations in travel and tourism: how to do it right.

Kinga Edwards

Dec, 17, 2021

Reading time

Travel and tourism public relations play a key role in helping your company remain visible in its field. Without proper PR, most people won’t even know who your brand is or what it does.

💡 Read Digital PR Explained: Best Strategies and Tools

Here are some ways you can create great PR yourself, even without hiring a professional agency.

People travel further and more frequently than ever before. So your brand has no choice but to try harder and harder to stand out in this competitive market.

Public Relations (PR) is one of the big things that affect tourism. It refers to getting information out there to the public about an entity, offering them something exciting and newsworthy.

Public relations covers traditional media relations, content creation, and social media initiatives. It’s a long-term strategy – a consistent, ongoing presence generates awareness and exposure and helps companies reach revenue goals.

Despite its importance, public relations is still viewed as a less important part of the marketing mix by many brands. 

There is nothing more false than that – PR, no matter the industry, should be treated seriously and with the right strategy.

It’s essential to portray your brand well to increase bookings, engage customers, and build a positive reputation that will impact your whole brand’s performance.

• Travel PR brings valuable media connections. The media regularly release, for example, lists of the top hotels to visit – use it to your advantage and make sure that your business is in it. Such positive publicity builds credibility and helps create a positive image.
• PR can be a useful promotional tool. Blog reviews and press releases are a great way to tell your company’s story in an engaging, opinionated tone. It doesn’t have to be too pushy to be successful. They can help you build credibility and exposure for the brand.
• PR streamlines the process of creating your brand’s awareness. By supporting charities or organizing special events, you can easily promote your brand and build awareness. Whether launching a new product or just running a promotional campaign, you can easily promote your business through these PR activities.
• PR provides a greater connection with the audience. All actions will not stay irrelevant for your target audience. It will pay off in the future.
• PR can help you communicate with the stakeholders. Public relations activities can help you maintain a good relationship with all the stakeholders, e.g., the investors or even engage your employees .

Read: PR Automation: Best Tools Which Do The Work For You

Tourism and travel is a slightly different industry than others (but one where you have lots of room for action). The following tips are helpful in general, but you can also find some that work particularly well in your field.

To succeed in this hugely competitive market – take a look at some actions that can help you leverage your business objectives.

It may not surprise you at all – but pay close attention to your social media strategy. The Internet has become the most popular channel for travelers to book their trips – more than ever before travelers are online and mobile-savvy.

83% of US adults now prefer to book their travel online. From general data, reviews to exciting photos of resorts and hotels – every detail matters to encourage them to purchase.

Experiment with different strategies to see what works best for you. Be creative, gather your data, look at what others do, and develop a plan that suits your business model best.

This is easy to say but often hard to actually do. We are all so used to our own social media platforms that it is tough to look outside of your comfort zone. 

It’s no use just posting on Facebook or Instagram – if you want actionable results, you have to take a closer look at each platform and see what opportunities they offer you. For instance, you can work on a theme-based design for your Instagram profile. It is important you  change background in photo  so your posted pictures match the overall theme of your profile.

You can’t be everywhere at the same time. So don’t try to market your company in every corner of the world – focus on specific areas and people who live there . 

The personal touch goes a long way, especially when trying to increase your brand awareness among travelers. Keep in mind that word-of-mouth marketing is quite popular in the tourism industry.

Understand your target audience, and customer needs clearly to know how to create a message that will convince them.

Explore influencers and brands associated with the demographic you’re aiming for, and figure out how you can partner with and gain exposure through them.

There are many influencers explicitly connected with the travel industry (from nano influencers to top ones). Most of them work within Instagram but very often extend their activity to other platforms as well.

Bringing in partners to help with your tourism campaign can be a great idea. But before you start, make sure you approach the right person who will bring in more traffic and increase brand awareness.

70% of travelers research trips on their smartphones . Even if you’re used to targeting desktop users, it makes sense to create a couple of versions of your site – one specifically designed for the small screen.

Having a mobile version of your website will keep you ahead of the competition and ensure that users can find everything they may need on the go.

Videos are an excellent way to catch consumers’ attention and help them picture what it would be like to vacation on the beach, ski in fresh powder, or cruise among Norwegian fiords.

All PR activities can be strengthened by engaging, creative content. Create a video using the best quality equipment you have available. It doesn’t need to be professional-level editing or animation, but it does need to look good. 

The video’s production value is a massive factor in terms of the return on investment it will generate for you, simply because viewers will be far more likely to engage with your work if it looks appealing.

That’s why we recommend using FlexClip , an excellent tool for creating high-quality travel video content that will captivate your audience and showcase the beauty and excitement of your destination.

Public relations events are your chance to show off your company or offers and services to the general public. Organizing and participating in PR events allows you to create a positive image of your company and highlight its social benefits.

Take part in events organized by third parties, such as fairs and exhibitions, to gain significant opportunities to reach customers directly and gain lasting business relationships. Promoting your brand during major travel events is a great way to call attention to your company. You can also research virtual events for this purpose.

The development of VR technology can change the world of tourism (and already does).

As a growing number of enterprises start using VR as a sales tool, such experience has become an important part of marketing strategies used by businesses that deal with the travel and tourism industry – from hotels to airlines companies . 

Companies must offer their customers tailored services and products – from developing a custom virtual reality app for mobile devices to unique virtual tours.

The technology can, for example, be used to present hotel interiors in detail or to show what tourists can expect at a particular place on the spot.

It’s a fantastic opportunity to showcase 360-degree imagery of a destination with high resolution, allowing the user to imagine themselves at the travel destination.

PR is not only about events, taking care of the overall image of your company, etc. You can’t forget about one of the most critical factors – your audience. It’s not enough to give them engaging content and experience .

To take care of your positive online image, you have to interact with your audience. Respond to the reviews (both positive and negative), and remember that you should answer all the questions your prospects have.

Thus, you can create a positive customer experience and retain loyal clients.

We know that it’s hard to track all the mentions and react as quickly as possible. However, consider testing out a social monitoring tool if it’s too much for you and you want to make your work easier.

It’s a solution that will notify you as soon as somebody mentions your brand and automatically detect the mentions’ sentiment. It also provides ready-made reports, full of valuable data that you can generate in a matter of a minute.

Such real-time tracking helps you to manage your online presence and the whole PR campaign more effectively.

What happens if you’re running a PR campaign for your travel company and all of a sudden, you notice that the conversion rate has gone down? Or that there was no improvement whatsoever?

Before making any changes, it’s important to measure the results of your efforts . Otherwise, you can lose a lot of money unnecessarily.

Having metrics in place is the key to understanding if you’re doing a good job, and it will tell you what needs to be done. 

You should set up measurements to track your efforts. It can be as simple as creating a spreadsheet and adding columns such as:

• Type of PR (for example, press release, blog article)
• Metrics (e.g. sales leads)
• Result (was there any improvement?)

You can then dig into deeper data that will help you pinpoint the action items that need fixing. Ultimately, it enables you to understand whether or not your PR campaign is successful and if there are any areas for improvement.

Read: PR Measurement: What Is the Right Way to Prove PR Effectiveness?

Public relations in the travel and tourism industry is not just about adding hype to your product, getting online visibility, and so on. Instead, PR helps provide value that goes beyond just the promotion of your company or business.

In the travel industry, the benefits of PR are huge. It helps companies gain more market penetration, create awareness about their business, build loyalty with existing customers and potential prospects, and raise the conversion rate.

If you want to set up a successful PR campaign, then consider all the tips that we mentioned here. Good luck!

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