Amazing - Tourism Malaysia

‘AMAZING’ captures the true essence of the multi-colour, multi-cultural, and multi-racial Malaysia, alongside the wondrous attractions across the country.

Tourism Malaysia’s ‘Amazing’ Video Wins Global Award for Best Camerawork

The two-and-a-half-minute video titled ‘AMAZING’ has won the Special Award “MAGIC EYE” for Best Camerawork, made possible under the direction of globally-acclaimed commercial and film director Mark Toia, and production of Chilli Peppers Films.

By Tourism Malaysia on July 6, 2021 2 minutes read

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Everything you need to know before visiting Malaysia

Marco Ferrarese

Feb 3, 2024 • 7 min read

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Malaysia is a beautifully diverse country with tons to see and do – here's what you should know before you go © ibnjaafar / Getty Images

Dynamic, multi-cultural, and hugely underrated, Malaysia is Southeast Asia's unsung tropical hero. Marrying tradition, nature and modernity, it's a country of space-age cityscapes, Islamic minarets and gilded Chinese shrines. It's a world where South Indian temples back onto million-year-old rainforests, and this mish-mash can confuse first-timers.

From what to pack to navigating the nation's ethnic and religious tapestry, these are the top things to know before you embark on a trip to Malaysia – an experience that can often feel like being in several countries at once.

1. Malaysia is a dazzlingly diverse country

Be prepared for many types of culture shock. In multi-ethnic yet predominantly Islamic Peninsular Malaysia, a 69.8% majority of Malay Muslims share the land with ethnic Chinese, Tamil Indians and a dozen aboriginal groups categorized as orang asli (original peoples). This means that red lantern-studded Chinese temples sit next to Hindu gopurams (temple gates) and the onion-shaped domes of intricate, modern mosques. Prayers go up to the sky in three main languages – Bahasa Malaysia, Mandarin, and Tamil – and to three main religions: Islam, Chinese Taoism and Hinduism.

A short flight away across the South China Sea, the East Malaysian states of Sarawak and Sabah in Borneo feel like another world. The former has some 26 different ethnic groups, most of whom are Christian or Protestant, while Sabah is home to another 33 who communicate in over 50 languages and 80 dialects .

2. Pack for an eternal summer – but carry a light jacket

Tropical Malaysia enjoys steamy temperatures hovering around 86°F (30°C) year-round. All you really need to pack are light, loose-fitting cotton clothes to best cope with heat and humidity, and a pair of sneakers and flip-flops. If you forget anything, you can pick it up here. Also pack a hoodie or light jacket to prepare for the Malaysian habit of keeping air conditioning to frosty levels, especially inside shopping malls, buses and trains.

3. Technology is widely available… 

Kuala Lumpur must be one of the world's most futuristic cities, with ever-expanding highways, towers and skyscrapers eternally contending for space. Beyond the capital, there's excellent 4G mobile network coverage and fast wifi at most hotels and guest houses across the nation. Celcom is the best operator when traveling the Peninsula's jungly interior and Borneo. 

4. …but carry cash in the interior

ATMS (cashpoints) are widely available but thin out in the countryside, and they are often hard to find outside of Borneo's main cities. Stock up on the local currency, the Malaysian ringgit, if planning to go off the grid. 

Malaysia Hawker clay pot of Chicken Rice with flames under it

5. The food is something to write home about

The delightfully spicy intricacies of Malaysian food (a concoction of curries, southern Chinese cuisines and pan-Indian dishes that never stop intermarrying) are best consumed fresh off the street, served without embellishments by local "uncles" – slang for older person – on plastic plates. 

The alternative is to sit and rub elbows with locals at a food court, or "hawker center" – large open areas, usually covered by a rooftop, packed with simple food stalls squeezed one against the other.

6. Partying is a bit more expensive

Compared to its backpacker-centric Southeast Asian neighbors Thailand , Cambodia and Vietnam , Malaysia is a more expensive party destination because of heavy taxes on alcohol, which is forbidden to Muslims. The rest of the population is free to drink but forced to pay a higher price.

Alcohol is widely available in major tourist cities like Kuala Lumpur, George Town, Ipoh , Melaka and Johor Bahru,  while in smaller towns, beer is most often available at Chinese-run businesses. The best antidote to steep drinks and cigarette prices is a visit to the tax-free islands of Langkawi and Tioman .

7. Dress casual but modest

Due to the constant heat, Malaysia's dress code is very casual. Wearing short pants, sandals, flip-flops and t-shirts is the accepted norm everywhere but is considered rude when visiting public offices, where long slacks, close-toed shoes and collared shirts are expected. In Malaysia's many kampung (villages), avoid revealing outfits to comply with local religious sensibilities. 

Modesty is also essential when choosing your beachwear. Bikinis and speedos are fine at big hotels, resorts and the tourist islands off the East Coast, such as Pulau Perhentian and Pulau Redang. But it's best to wear one-piece bathing suits and knee-length swimming trunks on any other beach, where the locals dip fully clothed.

Six floors inside the Suria KLCC shopping mall.

8. It's OK to speak in English if you don't know Malay

Picking up some survival Bahasa Malaysia (Malay language), the national lingo, is pretty straightforward – with its Roman alphabet and absence of tones, it's one of the easiest Asian languages to learn. But it's fine to speak English, especially with Malaysian Chinese and Indians, whose mother tongues are not Malay. Blame it on the British colonization, but practically everyone can communicate in English, and most prefer to do so when talking to foreigners.

9. You might be unknowingly rude

When pointing at someone or something, use the thumb and not the index finger, which is considered rude in Malaysia. Always keep your voice down, for raising the tone is an absolute no-no – like asking direct questions, which many Malaysians may take as "losing face" or an invasion of their personal space.

When shaking hands, always remember to use your right hand, for the left is considered "toilet hand" in any Islamic culture. The only dining etiquette that matters in Malaysia is to never use the left hand when trying to eat with fingers like many locals do.

10. Respect nature, and its spirits 

When a bunch of foreign tourists bared their bottoms on top of Mount Kinabalu in 2015, enraged Kadazan-Dusun locals blamed their act for the consequent magnitude 5.9 earthquake that killed at least 16 and snapped one of the sacred mountain top's two iconic "Donkey Ear" outcrops. 

The animist beliefs that predate the arrival of Islam to the Malay Peninsula have helped foster a highly regarded supernatural world in which nature plays a crucial role. For example, it's common to "ask for permission" before urinating in the jungle, from where locals never bring anything back for fear of piggybacking a curse into their own homes. 

Whenever a group enters a forest, it's best to give out nicknames or not call out each other at all – spirits are always listening. The orang bunian (invisible forest-dwelling creatures comparable to elves) can trick hikers and campers into following them deep into the jungle to never be seen again.

Two tourists with backpacks crossing a suspension bridge.

11. Call 999 for any emergency

A single three-digit number, 999, connects to the police, the fire department, the ministry of health, the maritime enforcement agency and the Department of Civil Defence. Dial 999 112 if calling from a mobile phone. 

12. Boil the tap water

Because of increasing pollution of water sources and aging buildings fitted with rusted pipes, it's always best to boil tap water before drinking, or buy mineral water. Most hotels allow guests to refill their water containers. Carrying a water filtration system or purifying tablets can come in handy when striking out on multi-day hikes. 

13. Vaccines are recommended

It is advisable to travel to Malaysia after being inoculated against Hepatitis A, Tetanus and Typhoid. Malaria is generally not an issue in cities and most forested areas, so a prophylaxis is not strictly necessary. Dengue fever occurs sporadically in cities, but as there are no vaccines for it, the best strategy is to not get bitten by mosquitoes – use heavy-duty insect repellent.

Malaysia is one of Asia's top medical tourism destinations and boasts private hospitals equipped with excellent facilities. Make sure to have proper health insurance coverage, or be ready to pay for the premium.

Colourful cartoon tri-shaws to take tourists around Melaka old town

14. Beware of snatch thieves

Traveling in Malaysia is generally a pretty safe experience for travelers of both sexes, but whether they travel solo or in groups, female travelers should pay attention when walking along the busiest roads of capital Kuala Lumpur – keep your bags away from the roadside, for motorbike snatch thieves are well-known to target women, and some attacks have resulted in a victim's death. 

15. How to travel safely for LGBTQI+ travelers 

While a 2021 court ruling suggests change may be afoot, same-sex relationships are not only taboo in Malaysia, they're banned by federal law. For the LGBTQI+ communities here, the golden rule is to avoid publicizing relationships. In fact, public displays of affection are frowned upon in Malaysia in general, no matter your sexual orientation.  

16. Drug offenses can get you to the gallows

Stay away from drugs in Malaysia, where 200g of cannabis, 15g of morphine or heroin, and 40g of cocaine mean a death sentence. Offenders are shaken down extremely hard or jailed even for carrying much less.

This article was first published February 2022 and updated February 2024

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Malaysia’s tourism recovery flops as Thailand, Indonesia cash in

Malaysia is struggling to bring back tourists compared with its Southeast Asian peers after scrapping pandemic curbs.

A busy street in George Town, Penang, Malaysia.

Kuala Lumpur, Malaysia – For Arthur Wilkinson, a Penang-born entrepreneur who opened Malaysia’s first flotation therapy centre on his tropical island home, nearly two years without tourists marked the end of the road.

Float For Health, located in Tanjung Tokong, a coastal township on the northeastern side of Penang island, shut up shop for good in January 2021 as border restrictions introduced to keep out COVID-19 reduced customers to a trickle.

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“Eighty percent of my customers were tourists, and at that time, anyone working in this industry suffered for obvious reasons,” Wilkinson, who also runs the restaurant Heap Seng at 29 in George Town, told Al Jazeera.

Malaysia reopened its borders to tourists in April, before dropping all vaccination and PCR-test requirements in August.

But nearly a year since hailing the return of international visitors, Malaysia’s tourism sector is not only struggling but playing catchup to its Southeast Asian peers.

Malaysia welcomed about 3 million visitors in 2022, up from 134,728 visitors the previous year, according to Tourism Malaysia. The intake was just about 12 percent of the number that arrived in 2019.

Thailand, Singapore and Indonesia — which welcomed 10 million, 4.6 million and 4.58 million visitors, respectively — saw arrivals return to about one-quarter of pre-pandemic levels.

Vietnam’s 3.6 million foreign visitors, although short of the government’s target, was about one-fifth of its intake in 2019.

A traditional Malaysian home in Langkawi, Malaysia.

Tourist industry figures have offered a range of explanations for Malaysia’s weak rebound from the pandemic compared with its neighbours, from poor cost competitiveness to the country’s reputation as a buttoned-up, predominantly Islamic society. Tourism Malaysia declined to comment.

Earlier this month, the Malaysian Islamic Party-backed state government in Kedah, home to the popular duty-free resort island Langkawi, caused jitters in the tourism sector when it floated a possible ban on alcohol sales.

Kedah Chief Minister Datuk Seri Muhammad Sanusi Md later clarified that the sale of alcohol in Langkawi is under the jurisdiction of the Finance Ministry, not the state government, and the state government had no authority to interfere with the tourist island’s duty-free status.

Malaysia already has some of the world’s highest alcohol taxes and imposes harsh punishments for drug offences, including the death penalty for trafficking.

Neighbouring Thailand, meanwhile, has built on its reputation for having a tolerant attitude towards vices, decriminalising cannabis in June 2022.

“From mid-December to mid-March, I used to have 80-90 percent of clients from Europe, and now I only have about 60 percent,” Anthony Wong, owner of Frangipani Langkawi Resort & Spa, one of the island’s oldest eco-resorts, told Al Jazeera.

“Flights to Malaysia from Europe are less [frequent] and more expensive, and Langkawi is not as cheap as its neighbours, especially the accommodation. … Europe is also going into recession, with inflation going up, and issues related to the ongoing war in Ukraine make it more challenging for them to spend money on travelling,” Wong said.

Wilkinson, who relocated his flotation therapy business to Indonesia’s Bali to take advantage of the higher tourist numbers and what he said was more dependable labour, said Malaysia could not afford to be complacent about its attractiveness to foreign visitors.

“We need to stimulate tourism somehow before it’s too late, as Malaysia is losing massively to Thailand and Indonesia,” he said.

“Even though Malaysia has a much wider variety of cuisines, our food and beverage scene and quality isn’t quite up to par compared to our neighbours, which also have lower alcohol tax and are more open to new ideas of tourism.”

Arthur Wilkinson

Fabio Delisi, manager of Kuala Lumpur-based inbound tour operator Lotus Asia Tours, said he believes Malaysia’s potential has been held back by lacklustre promotion and relatively poor connectivity compared with other parts of the region.

“Malaysia does not lack attractions, especially natural ones. Tourism development suffers from inconsistent policies and promotional activities over the past decades,” Delisi, who has more than 30 years of experience in tourism across the region, told Al Jazeera. “Tourism is a very long-term public relation exercise.”

Delisi, whose company also operates in Indonesia and Singapore, said Malaysia’s fortunes have stood in stark contrast to those of Indonesia.

“We are wholesalers operating in Malaysia, Indonesia and Singapore since the early nineties, and in 2022 have experienced a decline of arrivals of up to 90 percent from our main Western markets into Malaysia, while we have seen double-digit growth in Indonesia for the same period,” he said.

In East Malaysia, which is separated from Peninsular Malaysia by the South China Sea, there are signs that tourism is rebounding much faster.

Operators there have benefitted from a niche market of high-spending Westerners seeking out tropical adventures in Malaysia’s eastern states on the island of Borneo, which is renowned for its wildlife and unspoiled nature.

“We hit the same revenue as 2019 last year despite it being an eight-month operation,” Jessica Yew, director of boutique tour company Sticky Rice Travel, which has its headquarters in Kota Kinabalu, the capital of Sabah state, told Al Jazeera.

“It’s mostly because of our market segment. [We cater to the] high-end/deluxe US market — the pandemic had little to no effect on their finances, and they were just waiting for the border to reopen. Europeans and British inquiries trickle in, but closing the sale for these is harder.”

For those with less to spend, travel and accommodation costs in Borneo, which are at their highest in years, could be off-putting.

“Most lodges and transport providers introduced a hike of up to 20 percent, while government agencies such as Sabah Parks doubled the price of some permits and entrances,” Yew said.

Jessica Yew

The higher prices include permits to climb Mount Kinabalu, Malaysia’s highest peak standing at 4,095 metres (13,435 feet), which this month doubled from 200 ringgit to 400 ringgit ($46 to $92).

When added to the costs of guides, food, and accommodation, the cheapest packages to tackle the summit come to about $550 per person.

While Sabah is generally cheap outside conservation areas, only some of the state’s protected parks are promoted by authorities as the main selling points for visitors.

“I tell people to go to Sumatra [in Indonesia] to see orangutans, as it costs one-third to one-fifth of Malaysian Borneo’s prices,” Yew said.

For many other operators, the return of Chinese and South Korean visitors, the biggest cohort of visitors to Sabah before the pandemic, will be crucial to their fortunes in the coming year.

Businesses, in particular, are keeping a close watch on China’s reopening of its borders last week after three years of international isolation.

Still, some within the sector are sceptical of any quick fix to the sector’s struggles.

“We are paying the price for more than twenty years of random policies without focus and continuity,” said Delisi of Lotus Asia Tours.

“Despite the effort of a number of good technocrats, without a framed, coordinated and consistent strategy, I don’t see how things may change or improve soon.”

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Promoting tourism in Malaysia [videos]

Promoting tourism in Malaysia, truly Asia

Malaysia is a leader in Southeast Asia in number of tourists arrivals each year. Advertising the country’s tourism, the official campaign  “Malaysia Truly Asia” broadcasts a range of beautiful videos to help promote its beauty, culture and activities and reach the general public, but also help tourism agencies and professionals.

Malaysia faces fierce competition to attract foreign tourists from other countries of Southeast Asia: the tourism heavyweight Thailand , Indonesia and Singapore pushing up, and the underrated newcomers, the Philippines , Vietnam and Myanmar. However, “Tourism Malaysia” – the agency in charge of tourism in Malaysia -, brilliantly keeps up to maintain the country’s attractiveness.

Communicating on the exoticism and culture of Malaysia

Heavily advertising on traditional media, Tourism Malaysia produces lots of contents that are also available online, or especially created for Internet. Under the famous slogan “Malaysia Truly Asia”, Tourism Malaysia emphasizes the multiple pleasures found in Malaysia’s natural beauty, exoticism, cultural diversity and mouth-watering food.

Besides this overview of Malaysia from 2015 and a series of videos from previous years, the Malaysia Truly Asia campaign also publishes series of videos more focused on a particular geographic areas, activity or tourists markets.

Specific tourism in Malaysia: focus on areas or activities

This year, the Tourism Malaysia agency has notably produced a series videos highlighting particular places and activities that can be experienced when visiting country. In this first series, the overall idea is that in tourists in Malaysia can experience activities they will never forget.

This campaign, called “Your Favourite Memories”, notably depicts various places and attractions organized by touristic theme, each time in 30 and 60 seconds formats: biking, eco, beach and marine, culture, adventure. Here are some highlights.

Beach and marine

Another series of videos covers specific places, such as the Perhentian Islands (Pulau Perhentian) or the leaning tower of Taluk Intan, under various aspects of tourism: seeing, experiencing and eating.

See: Perhentian Islands

Eat: Teluk Intan

Several other videos are also available for viewing, sharing and embedding in your websites to promote tourism in Malaysia from the Malaysia Truly Asia Youtube channel . Some of them include videos in other languages such as Chinese, Indonesian or Thai or videos oriented towards a specific demographic such as women, South or East Asia.

South Asian women in Malaysia

More information on traveling in Malaysia is also available from the Tourism Malaysia official website . More news, medias to be used and embedded to illustrate tourism websites, can also be found in Tourism Malaysia’s other social media profiles:

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Domestic tourism rises across the board

Wednesday, 27 Mar 2024

PUTRAJAYA: Domestic tourism in Malaysia surged 16.1% with a total of 54.3 million visitors recorded in the fourth quarter of 2023 (Q4 2023) compared with the same period the previous year, according to a report released by the Statistics Department.

Chief Statistician Datuk Seri Dr Mohd Uzir Mahidin said based on a quarter-on-quarter comparison, domestic visitors increased by 1.6% from the third quarter of 2023.

He said domestic tourism expenditure for the second quarter of 2023 was RM23.8bil, an increase of 29.5% year-on-year, and a 18.5% from the previous quarter, Bernama reported.

“Overall, Malaysia’s domestic tourism in 2023 recorded 210.9 million visitors, an increase of 22.9% compared with a year ago.

“Domestic tourism expenditure for 2023 was RM84.9bil, up 32.5% compared with last year.

“However, both statistics were still below pre-pandemic levels (2019) with domestic visitors recorded down by 11.8% and expenditure down by 17.7 %,” he said in a statement.

Mohd Uzir said theme park revenue increased 49.2% year-on-year, followed by domestic airport arrivals (+1.7%), highway traffic (+10.9%), and retail sales of automotive fuel (+3.4%).

Meanwhile, the accommodation revenue index also increased by 12.5%, while the occupancy rate for five-star hotels rose 2.1%, followed by four-star hotels (+0.7%), and three-star hotels (+14.8%).

Occupancy rate by location at hills and towns was up 2.2% and 2.6%, respectively, compared with the same quarter last year.

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    WORKING together, Tourism Malaysia, SHARP, and Chilli Pepper Films have won The Special Award for Best Camerawork at the 21st WorldMediaFestivals, under the Tourism & Travel Media Awards category for the video titled 'AMAZING'. Based in Hamburg, Germany, the WorldMediaFestivals have been honouring creativity in media worldwide for the past ...

  8. Tourism Malaysia's Video Just Won A Global Award And It Will Give You #

    The awards, established in 1979, honours video and television content, and receives over 12,000 entries from countries across five continents. Tourism Malaysia's travel video, titled Discover Breathtaking Malaysia 2020, won the Silver Award for Non-Broadcast under the Travel/Tourism category 2020 in the 41st Annual Telly Awards.

  9. Tourism Malaysia's video wins special award

    PUTRAJAYA: A 2.5-minute video jointly produced by Tourism Malaysia, Sharp and Chilli Pepper Films has won a Special Award for Best Camerawork at the 21st World­MediaFestivals.

  10. Malaysia Truly Asia

    Malaysia's National Treasure. Travel around to experience the remarkable treasures and the hidden gems in Malaysia. Each state offers a unique Malaysian experience for all. WP Kuala Lumpur.

  11. Tourism Malaysia Corporate Site

    Go through our video collection and unravel the wonders of Malaysia. ... MALAYSIA TOURISM PROMOTION BOARD (MTPB) HEAD OFFICE 9th Floor, No. 2, Tower 1, Jalan P5/6, Presint 5, 62200, Putrajaya, Malaysia. Phone: +603-8891 8000 Email: [email protected]. TOURISM INFO LINE

  12. Amazing Places to visit in Malaysia

    Malaysia is the crowning jewel that lies at the very end of Southeast Asia, jutting out with the Malaccan Straits to meet the islands of Indonesia and the Ja...

  13. 9 of the best places to go in Malaysia

    Penang is the top destination for food, drink and sensory pleasures. Penang's foodie status is uncontested. Travelers flock from across Malaysia (and beyond) to experience Gurney Drive's seafood restaurants, slurp Penang laksa at Lorong Baru Hawker Stalls, and follow their noses to barbecued seafood at the Chew Jetties.But even beyond the sizzle of char kway teow (rice noodles with prawns ...

  14. Tourism Malaysia Corporate Site

    VIDEOS; ARTICLES; E-Brochures; MALAYSIA TOURISM KPI 2022. GAMELAN 2023. TM STRATEGIC PLAN 2022-2026. READ MORE Read More ... Therefore they are no longer authorized to act on our behalf and/or to represent Tourism Malaysia in any events or transactions. Download .

  15. Malaysia Truly Asia

    Based on statistics from the Department of Statistics Malaysia, the country's population in 2020 is estimated at 32.7 million people. Out of the 29.7 million citizens, the Bumiputera (Malays and Orang Asli or indigenous peoples) comprises 69.6 percent of the population, the Chinese (22.6 percent), and Indians (6.9 percent), while others (1.0 ...

  16. The Soul of Malaysia (Malaysia Truly Asia)

    Unleash your inner explorer and delve into the soul of Malaysia's natural wonders. Whether you're looking for an adrenaline-fueled experience or a peaceful e...

  17. 15 things to know before going to Malaysia

    6. Partying is a bit more expensive. Compared to its backpacker-centric Southeast Asian neighbors Thailand, Cambodia and Vietnam, Malaysia is a more expensive party destination because of heavy taxes on alcohol, which is forbidden to Muslims. The rest of the population is free to drink but forced to pay a higher price.

  18. Malaysia's tourism recovery flops as Thailand, Indonesia cash in

    Malaysia welcomed about 3 million visitors in 2022, up from 134,728 visitors the previous year, according to Tourism Malaysia. The intake was just about 12 percent of the number that arrived in ...

  19. Malaysia Truly Asia

    Dive Into The Unimaginable. Unravel the wonders of the underwater kaleidoscope and embark on a captivating journey through Malaysia's stunning array of aquatic flora and fauna. From the idyllic beaches of Lang Tengah, Pulau Tenggol, Payar, Tioman, and Redang to the crystal-clear waters of Sipadan, Malaysia's marine ecosystem boasts a remarkable ...

  20. 12 Beautiful Places to Visit in Malaysia

    12 Beautiful Places to Visit in Malaysia | Best Tourist Attractions in Malaysia. Some of the best things to do in Malaysia are right here in this video. If y...

  21. Promoting tourism in Malaysia [videos]

    Malaysia is a leader in Southeast Asia in number of tourists arrivals each year. Advertising the country's tourism, the official campaign "Malaysia Truly Asia" broadcasts a range of beautiful videos to help promote its beauty, culture and activities and reach the general public, but also help tourism agencies and professionals.

  22. Malaysia Truly Asia

    Discover things to do, places to go, events to attend and more at the Tourism Malaysia official site.

  23. Introducing Malaysia

    Start exploring Malaysia with Lonely Planet's video guide to getting around, when to go and the top things to do while you're there. For more travel tips, he...

  24. Domestic tourism rises across the board

    PUTRAJAYA: Domestic tourism in Malaysia surged 16.1% with a total of 54.3 million visitors recorded in the fourth quarter of 2023 (Q4 2023) compared with the same period the previous year ...