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Y-3 and Real Madrid Present their Collaborative Matchwear Collection

• 25-MAR-2024

Having launched a collaborative travel collection earlier this year, two titans, on and off the pitch, come together once again as Y-3 and Real Madrid present their collaborative Matchwear collection.

In a fusion of elegance and tradition, Y-3 and Real Madrid’s new premium range brings together fashion and the pinnacle of sport. The aesthetic vision centers on a signature rose motif that takes inspiration from the early days of the collaboration between adidas and Yohji Yamamoto, when roses were the graphic of choice and became the iconic signature of the renowned fashion designer.

The collection itself is highlighted by a purple 4th kit for both the Real Madrid Men’s and Women’s teams, constructed with moisture wicking HEAT.RDY technology to keep players feeling dry while performing on the biggest stage. Story and identity come together in the Matchwear kit through the colors of Real Madrid, where purple is a key shade within the club’s DNA. In addition to the 4th kit, the collection features two goalkeeper kits – one in black and one in orange – as well as a white pre-match selection including a top, a pair of shorts, and an anthem jacket.

From the pitch to the stands, Y-3 has also curated a selection of standout fanwear items, which perfectly encapsulate the label’s savoir-faire, including a T-shirt, a hoodie, a cross body bag, a cap, and a scarf.

Alongside the collection, Y-3 and adidas are set to introduce a special edition Predator boot and Goalkeeper gloves.

Helping to bring the collection to life is a continuation of the campaign shot by London-based photographer Gabriel Moses. Featuring present day Real Madrid icons including Naomie Feller, Jude Bellingham, David Alaba, and Misa Rodríguez, the dynamic visuals tell a story of an unmatched sporting legacy, reimagined.

Arriving on March 27th, the Y-3 for Real Madrid Matchwear Collection is available globally at adidas.com/y-3 , on CONFIRMED, in store, Real Madrid Official Stores, shop.realmadrid.com and through select retailers.

adidas.com/Y-3 #Y3  @adidasY3   Facebook.com/adidasy3

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More From Forbes

Real madrid shirt worth $280 million says sports marketing expert.

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A sports marketing expert told AS that Real Madrid's iconic white shirt, or any other that first ... [+] team wears for that matter, is worth an astonishing $280 million (€260 million).

A sports marketing expert told AS how Real Madrid's iconic white shirt, or any other the first team wears for that matter, is worth an astonishing $280.5 million (€260 million) a year.

Manufactured by Adidas, Los Blancos' shirt is often touted as the most valuable in football when all its sponsorship deals are taken into account.

In an interview with Madrid-based newspaper AS , however, Miguel Angel Hernandez, who runs a prestigious agency named FinalScore , went one better than that by stating it is the hottest property in all of sport.

"From the data I have, yes," Hernandez answered, when asked to confirm if the Madrid shirt is the most valuable in sports on the whole, and not just football.

"Right now it can be said that it is at the top, including [above] those of American sports," he added.

Pressed to quantify this in numbers, Hernandez stated that the shirt's current value "is approximately €260 million ($280 million) after the entry of the new sponsor,".

With this, Hernandez was referring to IT giant HP, which announced a partnership with Madrid on February 2 to become its sleeve sponsor.

Around the time the agreement was on the cusp of being revealed, AS reported that HP would pay Madrid $75.5 million (€70 million) a season.

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At MARCA , they explained that Fly Emirates hands over the same amount as the main shirt sponsor while the jersey's provider itself Adidas parts with $129.5 million (€120 million) a term.

Combined, these amounts come to just over $280 million, or the €260 million figure Hernandez threw out.

In the rankings of the world's most expensive shirts, Hernandez places Madrid's bitter rivals FC Barcelona in second with approximately $189 million (€175 million) while Manchester City are "a little ahead of Paris Saint-Germain" and crosstown rivals Manchester United on roughly $168 million (€156 million).

Madrid is currently way ahead of the pack, and Hernandez expects the gap to widen if Kylian Mbappe joins from PSG this summer.

"It is obvious that signing great, world-renowned stars like him has a multiple impact outside of the sporting world," Hernandez said.

"A lot of shirts will be sold, [leading to] an increase in the number of followers on social media networks and a greater consumption of the team's matches on television.

"That will directly favor current sponsors, attract new suitors, and benefit the club's own brand. Therefore [the transfer] will help Madrid grow more and make it even bigger," he predicted.

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AI Video shows Mbappé in Real Madrid shirt

A video created with ai caused confusion among internet users as psg’s kylian mbappé appeared in real madrid gear despite no confirmed deal with the team..

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Some of the greatest legends of the beautiful game have moved through the halls of the Bernabéu. adidas Real Madrid T-shirts show your love for a club that's made a huge mark on world soccer. It doesn't matter if you're a new fan, a die-hard supporter or simply have love for the city the team calls home. Real Madrid tees and tops are designed for men, women and kids who hold the club close to their heart. You don't need to play soccer to appreciate the skill and finesse of Real Madrid's stacked roster. adidas Real Madrid tops come in a variety of styles that every serious player, casual supporter and young aspiring soccer star can admire. Choose from crewneck tees decked out in the club's traditional home, bold away or creative third kit colors. We also make seasonal special tees, which feature colors not typically found on the club's kit. For 3-Stripes pride, we make adidas Badge of Sport tees with Real Madrid graphics.

If you prefer the easy appeal of minimalist designs, choose a short sleeve tee or crisp polo shirt with a Real Madrid badge or simple, pared-down wording. And if you prefer to stand out, opt for wilder styles that include reflective finishes, color-shimmer graphics or bold prints that evoke the vibrant spirit at Cibeles Fountain after a big Real Madrid victory. Since Real Madrid is such a massive club, it can attract a lot of designers and brands who want to collaborate on special-edition offerings. Check out any collaboration Real Madrid tees and shirts made with the most exciting names in fashion. No matter your style, Real Madrid T-shirts from adidas show your love for the team. If you're searching for a lifestyle piece, Real Madrid tees made with lightweight cotton jersey are a comfortable choice. Heavyweight cotton adds a premium feel as well as durability. And if you want to wear the shirt on the pitch, look for technologies such as AEROREADY. It absorbs moisture, so you stay dry and focused during active pursuits like scrimmages and training sessions. Check out our selection of Real Madrid T-shirts for a top made with team pride woven into the seams.

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Vinicius Jr appears to ask Bellingham for Premier League star’s shirt as Real Madrid team-mates chat after England loss

• Kostas Lianos , Digital Sports Reporter
• Published : 8:10 ET, Mar 25 2024
• Updated : 8:39 ET, Mar 25 2024
• Published : Invalid Date,

ENGLAND superstar Jude Bellingham linked up with Real Madrid team-mate Vinicius Junior after last week's friendly at Wembley.

Brazil defeated the Three Lions 1-0 on Saturday thanks to a goal by Endrick, who will be joining Bellingham and Vinicius at Real in June from Palmeiras.

But there were no hard feelings between the two superstars as they exchanged a warm embrace and a friendly chat backstage after the full-time whistle.

And the star midfielder was even willing to indulge his Brazilian pal with a series of England jerseys.

But Vinicius was very impressed with one particular player during their match.

And that was none other than Arsenal star Declan Rice , who put together another stunning performance.

Bellingham asked Vini if there was any other shirt he wanted to take with him back to Madrid.

And the star striker wasted no time as he immediately responded: "Rice."

Rice has been spearheading Arsenal 's Premier League title bid after his £105million arrival from West Ham last summer.

The star midfielder has amassed a total of six goals and seven assists in 39 appearances.

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Bellingham and Vinicius have also shone bright this season at the Santiago Bernabeu.

The Brazil international has registered a staggering 18 goals and eight assists in 28 matches this season.

Bellingham, on the other hand, has set the world alight with a whopping 20 goals and nine assists in 31 appearances.

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Mens Y-3 Fourth Jersey 23/24 Purple

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A fusion of elegance and tradition, this limited-collection adidas Real Madrid authentic jersey continues the club's collaboration with Y-3. A bold floral design, heat-applied Y-3 logo and Yohji Yamamoto signature take the spotlight. In the background, HEAT.RDY works hard to keep players cool during big match moments. This product is made with 100% recycled materials. By reusing materials that have already been created, we help to reduce waste and our reliance on finite resources and reduce the footprint of the products we make.

• Regular fit
• Ribbed crewneck
• 100% recycled polyester jacquard
• Mesh underarm panels
• Real Madrid heat-applied crest

Personalization of the jersey with player name and number could add an additional production time of up to 15 working days, regardless of the shipping option chosen.

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Champions League Player Ratings: CSKA Moscow 1-0 Real Madrid!

A dismal night in Russia.

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This has proven to be a very tough piece to write. In preparation for it I’ve stalled the publish by a day to let tempers cool, and spent my entire morning re-watching the game to solidify any statements made. I’m still not 100% sure on most of them... Apologies for bringing all the bad memories flooding back, but here are the Real Madrid player ratings from last nights 1-0 defeat to CSKA Moscow:

Keylor Navas — 6.5 : Not a bad performance by Real Madrid’s cup goalkeeper. Of course he conceded within the first 2 minutes but that couldn’t be pinned on him. Made a couple of good saves during a quiet night in which his team came out heavily dominant in possession. Was probably one of the teams best performers on the night.

Dani Carvajal — 6 : Was pretty stable during his shortened appearance, but never reached his best. Came off towards the end of the first half after picking up an injury.

Raphaël Varane — 6 : Was caught out for the opening goal but to be fair from him nobody woudl expect that pass from Kroos. Still one of his poorer games. Didn’t look to be on the same wavelength as his teammates, and missed an absolutely huge headed chance in the last second to equalise. A blip I’m sure.

Nacho — 6.5 : Back in centre-back for this one, and made it count with a standard performance. Did everything he tends to do well, in-spite of a few shaky moments.

Sergio Reguilón — 7 : In my opinion, Sergio was the teams best player. Provided plenty of quality service out wide, and was switched on defensively. He looked the the bright spark for Madrid. Hopefully this reassuring performance can only be good for Sergio, and he will see some more minutes on the back of this going forwards. I think we all need to collectively agree on the pronunciation of his surname, too. So far we only have the dismal examples from Kiyan’s unreal attempt on the podcast yesterday, and the commentators during the game. Get practising!

Casemiro — 5.5 : Hit the post after a quality touch set him free, but apart from that was pretty poor overall. Gave the ball away carelessly on multiple occasion, and . Defensively made some good challenges, but even struggled in that area at times. He was replaced by Modrić in the second half.

Toni Kroos — 5 : Had a stinker of an opener as he gave the ball away for the only goal of the game with a horrific pass. I’m not sure what he perceived the best outcome of that pass to be, but it was truly awful. He was very uncharacteristic with his passing on the whole, and although it did calm down a bit after time, he still had one of his poorest games I’ve seen in a Madrid shirt.

Dani Ceballos — 6 : I’m always pretty happy to see this mans name on the team sheet these days after some impressive performance of late, but today he was kept pretty quiet. He occasionally took some decent touches, but had little impact on the proceedings.

Marcos Asensio — 5.5 : Average at best on the night. Often formed part of the attack, but with little end product. Games like this are a good opportunity to arise and take some responsibility, but as it stands Marco is becoming accustomed to bleak performances.

Lucas Vázquez — 5 : This was the Spaniards first start of the season, and provided him with the opportunity to do a little bit more than just provide width from the bench. He worked hard throughout, but I’m not actually sure he did provide more than that. He was taken off for Mariano to come on in the second half.

Karim Benzema — 6 : Better from Benzema, but not great. Was available to link up with teammates, and looked more dangerous in front of goal than in past weeks. He still failed to find the back of the net, or even a shot on target. Didn’t really create much either.

Substitutions:

Álvaro Odriozola — 7 : Came on for the hurt Dani Carvajal and had another decent showing. Worked tremendously hard to get up and down that right hand side, and I thought he was one of Madrid’s better performers not that that means much.

Luka Modrić — 6 : Not sure Luka should have even been in Russia to begin with. The tired magician was brought on try and save the game but couldn’t make much of an impact. Feels a lot like a wasted opportunity to give him a much needed rest. Probably should have started this one in the first place.

Mariano Díaz — 6.5 : Mariano came on and looked a whole lot more dangerous than the majority of Madrid’s attackers. Skied a powerful shot over the goal from a tight angle at one point, and hit the post with a headed effort the next. In reality this man deserves a few chances at starting a game now.

A terrible result. What’s worse is that it was an opportunity missed to field some young and hungry talent, and give other players a much needed rest. Either way, this result isn’t as important as people are making it out to be, and there are still plenty of games left in this group to put things right. There are certain changes I would like to see within the team during the next few games, but as of now it’s best to remain calm... That being said please do leave your thoughts in the comments... Thanks for reading guys!

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How Liverpool compare to Man Utd, Real Madrid and others for shirt searches in 2024 - gallery

Liverpool shirt sales: Liverpool are among the highest shirts in European football but how do they compare to Europe's elite, and who is their highest individual shirt earner?

Liverpool are one of the most popular clubs in the world and earn a huge amount of money from shirt sales.

The latest figures from Casino Encyclopedia have revealed that they sit in the top ten for internet shirts for shirts to buy in 2024 and they've also revealed which players are the most-sought after right now and across the history of the club. With the international break giving fans a chance to take a breather ahead of the business end of the season, we've decided to look at where Liverpool sit within the top 10 for shirt searches in Europe in 2024 and the players which are the most searched for now and of all-time.