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Most Visited Countries 2024

European countries, often rich in history, culture, beautiful beaches, and ocean views, attract the highest number of tourists.

France, leading in tourism for over 30 years, offers attractions like the Eiffel Tower and Disneyland Paris, drawing 38 million tourists to Paris alone in 2019.

Global travel and tourism, an $8.9 trillion industry in 2019, suffered a loss of $4.5 trillion and 62 million jobs in 2020, during the Covid-19 pandemic.

Global travel and tourism was an $8.9 trillion (US$) business in 2019 . Moreover, though the COVID-19 pandemic has reduced that number to roughly a quarter of its previous value, all signs point to tourism continuing to grow, expand, and evolve. Every country on Earth has something to offer international visitors, from the pyramids in Egypt to the rainforests of Brazil or the sidewalk cafes of Paris —but which countries attract the most visitors of all? Most of the countries with the highest tourism rates are located in Europe , whose rich history, architecture, and cultural influence make it an appealing destination for many travelers. Countries positioned on or near a body of water are also very popular, particularly those that offer a relaxed, low-key atmosphere mixed with beautiful beaches and ocean views.

Top 10 Countries Most Popular with Tourists (by number of 2019 visitor arrivals)

The most popular tourist destination in the world for more than 30 years, France offers a myriad of attractions: the Eiffel tower, countless world-class restaurants, the Musée du Louvre, the Palace of Versailles, the Notre-Dame cathedral, the beaches of the Côte d'Azur, and of course, Disneyland Paris. Moreover, the lushly beautiful countryside is full of storybook villages, mountains, vineyards, and the occasional castle. One can even view prehistoric cave paintings in Lascaux. Paris, France's capital, is the most visited city in Europe, receiving 38 million tourists in 2019.

Spain is another tourist destination overflowing with interesting attractions. Antoni Gaudi's Sagrada Familia cathedral and other works in Barcelona , the Guggenheim museum, the Alhambra and Generalife Gardens, Europe's largest aquarium (the lily-shaped L'Oceanogràfic), the beaches of Gran Canaria, and La Rambla in Barcelona. Spain is also home to El Teide, an ancient—but not entirely dormant—volcano, which visitors can hike around at the Parque Nacional del Teide on the Spanish island Tenerife.

England's capital city, London , attracts visitors with a wide range of sights including Big Ben, Westminster Abbey, the changing of the guard at Buckingham Palace, and the British Museum, which includes the largest collection of Egyptian artifacts outside of Cairo . Beyond London, England offers the mysterious Stonehenge, the Beatles' birthplace in Liverpool , the quaint beauty of the Cotswolds, the sci-fi botanical gardens of the Eden Project, and more. Speaking of more, the UK also includes three additional subdivisions. First is Scotland, with the charming city of Edinburgh , moody Loch Ness and Inverness , the scenic highlands, and the historic St. Andrews golf course. Next comes charming Wales and its castles, scenery, and capital city of Cardiff . Finally, Northern Ireland boasts attractions including Belfast 's bubbling nightlife, the glens and coastline of Antrim, and one of Europe's most compelling natural wonders: the Giant's Causeway.

The Mediterranean nation Turkey balances captivating man-made attractions such as Hagia Sophia mosque and Topkapı Palace with archaeological wonders such as the Biblical city of Ephesus, the fairy city of Cappadocia, and the desolate fallen splendor of Mount Nemrut. It also has more than its share of natural wonders, including the famous beaches at Ölüdeniz and Patara, the mineral pools at Pamukkale, and the Mediterranean coastline itself.

The South Asian country of Thailand is also known as the "Land of Smiles", and offers both modern comforts and wild adventure. Thailand's capital, Bangkok , receives over 20 million visitors every year. Popular attractions include the Grand Palace in Bangkok; beaches including Railay, Long, and Monkey beach; the ancient city Ayutthaya and ornate Buddhist wat Coi Suthep, and national parks including Khao Yai (where wild elephants roam) and the otherworldly Khao Sok.

The impact of COVID-19 on travel and tourism

The COVID-19 pandemic of 2020-21 had a devastating effect on the travel and tourism industry. According to a report released by the World Travel & Tourism Council , the pandemic cost the industry an estimated US$ 4.5 trillion in 2020, which resulted in the loss of 62 million tourism-dependent jobs. Data from the United Nations World Tourism Organization backs this up. Consider the following table:

International tourist arrivals (in thousands of visitors):

Compared to 2019, tourism dropped by approximately 74% in 2020, with a total of a billion fewer travelers over the course of the year--making 2020 the worst year on record for tourism. The UNTWO's own estimates registered a loss of US$ 1.3 trillion in lost revenues and 100-120 million jobs either lost or at risk.

The impact has been particularly damaging in countries that rely heavily upon tourism as part of their GDP. Lost tourism in Macau , one of China 's special administrative regions, led to a 79.3% drop in year-on-year gambling revenues , which caused overall GDP for 2020 to fall 43.1% compared to the previous year.

While tourism has picked up slightly in 2021, they still fall far short of the pre-pandemic numbers. Late 2020 projections were hopeful that the industry would be back on track by late 2021, but the ongoing nature of the pandemic has thwarted that optimism. As of late 2021, most estimates do not expect the industry to rebound to 2019 (pre-COVID) levels until sometime in 2023 at the earliest.

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• UNWTO Tourism Data Dashboard - United Nations World Tourism Organization
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International tourism: the most popular countries

Drastic declines due to COVID-19

The most popular travel countries.

Germany is the world travel champion

Booming tourism and slump in 2020.

A look at the costs

By Bastian Herre, Veronika Samborska and Max Roser

Tourism has massively increased in recent decades. Aviation has opened up travel from domestic to international. Before the COVID-19 pandemic, the number of international visits had more than doubled since 2000.

Tourism can be important for both the travelers and the people in the countries they visit.

For visitors, traveling can increase their understanding of and appreciation for people in other countries and their cultures.

And in many countries, many people rely on tourism for their income. In some, it is one of the largest industries.

But tourism also has externalities: it contributes to global carbon emissions and can encroach on local environments and cultures.

On this page, you can find data and visualizations on the history and current state of tourism across the world.

Interactive Charts on Tourism

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International tourism, number of arrivals - Country Ranking

Definition: International inbound tourists (overnight visitors) are the number of tourists who travel to a country other than that in which they have their usual residence, but outside their usual environment, for a period not exceeding 12 months and whose main purpose in visiting is other than an activity remunerated from within the country visited. When data on number of tourists are not available, the number of visitors, which includes tourists, same-day visitors, cruise passengers, and crew members, is shown instead. Sources and collection methods for arrivals differ across countries. In some cases data are from border statistics (police, immigration, and the like) and supplemented by border surveys. In other cases data are from tourism accommodation establishments. For some countries number of arrivals is limited to arrivals by air and for others to arrivals staying in hotels. Some countries include arrivals of nationals residing abroad while others do not. Caution should thus be used in comparing arrivals across countries. The data on inbound tourists refer to the number of arrivals, not to the number of people traveling. Thus a person who makes several trips to a country during a given period is counted each time as a new arrival.

Source: World Tourism Organization, Yearbook of Tourism Statistics, Compendium of Tourism Statistics and data files.

See also: Thematic map , Time series comparison

More rankings: Africa | Asia | Central America & the Caribbean | Europe | Middle East | North America | Oceania | South America | World |

Development Relevance: Tourism is officially recognized as a directly measurable activity, enabling more accurate analysis and more effective policy. Whereas previously the sector relied mostly on approximations from related areas of measurement (e.g. Balance of Payments statistics), tourism today possesses a range of instruments to track its productive activities and the activities of the consumers that drive them: visitors (both tourists and excursionists). An increasing number of countries have opened up and invested in tourism development, making tourism a key driver of socio-economic progress through export revenues, the creation of jobs and enterprises, and infrastructure development. As an internationally traded service, inbound tourism has become one of the world's major trade categories. For many developing countries it is one of the main sources of foreign exchange income and a major component of exports, creating much needed employment and development opportunities.

Limitations and Exceptions: Tourism can be either domestic or international. The data refers to international tourism, where the traveler's country of residence differs from the visiting country. International tourism consists of inbound (arrival) and outbound (departures) tourism. The data are from the World Tourism Organization (WTO), a United Nations agency. The data on inbound and outbound tourists refer to the number of arrivals and departures, not to the number of people traveling. Thus a person who makes several trips to a country during a given period is counted each time as a new arrival. The data on inbound tourism show the arrivals of nonresident tourists (overnight visitors) at national borders. When data on international tourists are unavailable or incomplete, the data show the arrivals of international visitors, which include tourists, same-day visitors, cruise passengers, and crew members. Sources and collection methods for arrivals differ across countries. In some cases data are from border statistics (police, immigration, and the like) and supplemented by border surveys. In other cases data are from tourism accommodation establishments. For some countries number of arrivals is limited to arrivals by air and for others to arrivals staying in hotels. Some countries include arrivals of nationals residing abroad while others do not. Caution should thus be used in comparing arrivals across countries.

Statistical Concept and Methodology: Statistical information on tourism is based mainly on data on arrivals and overnight stays along with balance of payments information. These data do not completely capture the economic phenomenon of tourism or provide the information needed for effective public policies and efficient business operations. Data are needed on the scale and significance of tourism. Information on the role of tourism in national economies is particularly deficient. Although the World Tourism Organization reports progress in harmonizing definitions and measurement, differences in national practices still prevent full comparability. Arrivals data measure the flows of international visitors to the country of reference: each arrival corresponds to one in inbound tourism trip. If a person visits several countries during the course of a single trip, his/her arrival in each country is recorded separately. In an accounting period, arrivals are not necessarily equal to the number of persons travelling (when a person visits the same country several times a year, each trip by the same person is counted as a separate arrival). Arrivals data should correspond to inbound visitors by including both tourists and same-day non-resident visitors. All other types of travelers (such as border, seasonal and other short-term workers, long-term students and others) should be excluded as they do not qualify as visitors. Data are obtained from different sources: administrative records (immigration, traffic counts, and other possible types of controls), border surveys or a mix of them. If data are obtained from accommodation surveys, the number of guests is used as estimate of arrival figures; consequently, in this case, breakdowns by regions, main purpose of the trip, modes of transport used or forms of organization of the trip are based on complementary visitor surveys.

Aggregation method: Gap-filled total

Periodicity: Annual

Note: This page was last updated on December 28, 2019

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Countries With the Most International Tourists

As tourism rebounds from pandemic lows, the United Nations reports these countries welcomed the most visitors last year.

(Getty Images) |

Tourism is Rebounding

Two years after the COVID-19 pandemic essentially shut down international travel worldwide, the tourism industry is bouncing back as summer arrives in the northern hemisphere.

International tourism saw a close to 200% year-over-year increase in the first quarter of 2022, and although several related statistics are still well below 2019 levels, gradual recovery is expected to continue throughout the year, according to June analysis from the United Nations World Tourism Organization . Nearly 50% of experts surveyed by the organization said they expect international tourism to return to those pre-pandemic levels from three years ago in 2023, while 44% said it could be 2024 or later.

This is especially good news for countries whose economies are the most reliant on the tourism industry. Those countries include Antigua and Barbuda, Aruba and St. Lucia, according to 2021 gross domestic product data released in June by The World Travel & Tourism Council.

[ RELATED: These Countries Are the Best for Tourism ]

But the countries most supported economically by tourism aren't necessarily the ones that welcome the most visitors. The United Nations compiles several metrics related to inbound tourism by country , including international tourist arrivals, with the most recent data being from 2021. The statistics show that industry recovery still has a ways to go: The most-visited country in 2021 had about 32 million international arrivals. France, the top-ranked country in 2019 – before the pandemic hit – had 90 million.

Here are the countries that welcomed the most international tourist arrivals in 2021, according to the U.N. Included for each are other pieces of tourism-related data, such as GDP contribution percentages from the WTTC.

10. Hungary

2021 international tourist arrivals: 7.9 million 2019 international tourist arrivals: 16.9 million 2021 percentage contribution of tourism to GDP: 4.6%

2021 international tourist arrivals: 10.6 million 2019 international tourist arrivals: 17.4 million 2021 percentage contribution of tourism to GDP: 16.1%

2021 international tourist arrivals: 11.7 million 2019 international tourist arrivals: 35.2 million 2021 percentage contribution of tourism to GDP: 6.4%

2021 international tourist arrivals: 12.7 million 2019 international tourist arrivals: 22.7 million 2021 percentage contribution of tourism to GDP: 7.1%

2021 international tourist arrivals: 14.7 million 2019 international tourist arrivals: 31.3 million 2021 percentage contribution of tourism to GDP: 14.9%

5. United States

2021 international tourist arrivals: 22.1 million 2019 international tourist arrivals: 79.4 million 2021 percentage contribution of tourism to GDP: 5.5%

2021 international tourist arrivals: 26.9 million 2019 international tourist arrivals: 64.5 million 2021 percentage contribution of tourism to GDP: 9.1%

2021 international tourist arrivals: 29.9 million 2019 international tourist arrivals: 51.2 million 2021 percentage contribution of tourism to GDP: 7.3%

2021 international tourist arrivals: 31.2 million 2019 international tourist arrivals: 83.5 million 2021 percentage contribution of tourism to GDP: 8.5%

2021 international tourist arrivals: 31.9 million 2019 international tourist arrivals: 45 million 2021 percentage contribution of tourism to GDP: 13.1%

The Countries With the Most International Tourist Arrivals in 2021:

• United States

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Best Countries

• Introduction
• Most Visited

Full Data Set

Most visited countries.

Travel Hotspots & Popular Destinations

Every year, millions of people across the globe pack their bags and set off to explore the diverse cultures, breathtaking landscapes, unique cuisines, and historic landmarks that the world's countries have to offer. Transnational tourism plays a monumental role in the global economy and significantly impacts the culture and environment of the countries it touches. Using data on international arrivals collected by the World Tourism Organization, we've compiled a list of the most visited countries across the globe and analyzed what makes these nations so attractive to travelers.

Key findings from the data include:

• France tops the list with a whopping 89.4 million arrivals, corroborating its reputation as a global hotspot for its rich history, cultural heritage, fine wines, and exquisite cuisine.
• Making an impressive appearance in the second place is Spain, boasting 83.7 million arrivals, thanks to its sun-soaked beaches, vibrant nightlife, UNESCO World Heritage Sites, and a rich festive tradition.
• The United States, with its diverse topography, iconic landmarks, and multicultural cities, follows closely, welcoming 79.3 million visitors.
• Interestingly, Asian countries like China, with 65.7 million, Turkey, with 51.2 million, and Thailand, with 39.8 million, emphasize the growing interest in Asian cultures, history, landscapes, and culinary delights.
• Countries with a strong historical and cultural background like Italy, Germany, and the United Kingdom boast high arrival numbers, with 64.5 million, 39.6 million, and 39.4 million respectively, demonstrating the global appetite for cultural tourism.

As we travel the spectrum of countries, from the lavender fields of Provence in France to the bustling cityscape of New York in the United States to the Great Wall of China, it's clear that each nation offers a unique array of experiences and attractions that draw people from around the world.

10 Most Visited Countries

Topping the chart, with a massive number of 89.4 million arrivals, is France. This is a testimony to its enduring popularity amongst tourists, drawn to its diverse regional cultures, historical sites, museums, gastronomy, and the romantic allure of Paris.

Stepping up to the second spot is Spain, counting 83.7 million arrivals. Its combination of historical richness, sundrenched coasts, architectural beauty, flamenco music, and the running of the bulls are among the experiences that keep tourists pouring in.

The United States, a country of vast landscape diversity and iconic cities, seizes the third spot with 79.3 million international visitors. From the swarming streets of New York City to California’s golden coasts and Florida’s amusement parks, there is an endless list of attractions for tourists.

In the fourth spot, we see China, an Asian giant that had an impressive 65.7 million arrivals. With its ancient history, diverse culture, and remarkable landmarks like the Great Wall, it continues to enthrall explorers from around the globe.

Italy marks the fifth position with 64.5 million arrivals. Famed for its art, history, fashion, food, and wine, Italy effortlessly captivates the heart of its visitors.

At the sixth spot, we have Turkey with 51.2 million arrivals. It's a fascinating mix of Eastern and Western culture, joining together Istanbul's grand history and the turquoise coastlines of Antalya.

Heading to the Americas, Mexico lands on the seventh spot with 45.0 million arrivals. Its vibrant culture, mouth watering food, sun-beaten beaches, and famous Mayan and Aztec ruins are a strong pull for tourists.

Thailand welcomes the world at number eight, with 39.8 million arrivals, giving them a taste of Asia through its royal palaces, ancient ruins, ornate temples, and folk traditions, not to mention the famed beaches.

Germany ranks ninth with 39.6 million visitors, who are often drawn towards its picturesque landscapes, historical sites, and of course, Oktoberfest.

The final spot in our list goes to the United Kingdom, with 39.4 million arrivals. Its wealth of history, notable landmarks, and the royal charm of London, added to the cultural riches of Scotland, Wales, and Northern Ireland, make it a bucket list regular.

10 Most Visited Countries:

• France - 89.4M
• Spain - 83.7M
• United States - 79.3M
• China - 65.7M
• Italy - 64.5M
• Turkey - 51.2M
• Mexico - 45.0M
• Thailand - 39.8M
• Germany - 39.6M
• United Kingdom - 39.4M 

To sort the data in the table, click on the column headers.

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International Tourism, Number of Arrivals - The World Bank

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Countries with the highest number of inbound tourist arrivals worldwide 2019-2022

How did the covid-19 pandemic impact international tourism, what is the most popular region in the world for inbound tourism, countries with the highest number of international tourist arrivals worldwide from 2019 to 2022 (in millions).

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November 2023

2019 to 2022

countries are ranked based on the highest number of international tourist arrivals in 2022

Figures are periodically updated by the source and might differ from the official UNWTO rankings as they are based on the available data for the selected years.

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Statistics on " Tourism worldwide "

• Total contribution of travel and tourism to GDP worldwide 2019-2033
• Travel and tourism: share of global GDP 2019-2033
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• Global leisure travel spend 2019-2022
• Global business travel spending 2001-2022
• Number of international tourist arrivals worldwide 2005-2023, by region
• Travel and tourism employment worldwide 2019-2033
• Global hotel and resort industry market size worldwide 2013-2023
• Most valuable hotel brands worldwide 2023, by brand value
• Hotel openings worldwide 2021-2024
• Hotel room openings worldwide 2021-2024
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• Market size of museums, historical sites, zoos, and parks worldwide 2022-2027
• Leading museums by highest attendance worldwide 2019-2022
• Monuments on the UNESCO world heritage list 2023, by type
• Selected countries with the most Michelin-starred restaurants worldwide 2023
• Online travel market size worldwide 2017-2028
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• Most downloaded online travel agency apps worldwide 2022, by aggregated downloads
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Attractions

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UN Tourism Data Dashboard

The UN Tourism Data Dashboard – provides statistics and insights on key indicators for inbound and outbound tourism at the global, regional and national levels. Data covers tourist arrivals, tourism share of exports and contribution to GDP, source markets, seasonality and accommodation (data on number of rooms, guest and nights)

Two special modules present data on the impact of COVID 19 on tourism as well as a Policy Tracker on Measures to Support Tourism

The UN Tourism/IATA Destination Tracker

Un tourism tourism recovery tracker.

UN Tourism Tourism Data Dashboard

• International tourist arrivals and receipts and export revenues
• International tourism expenditure and departures
• Seasonality
• Tourism Flows
• Accommodation
• Tourism GDP and Employment
• Domestic Tourism

International Tourism and COVID-19

• The pandemic generated a loss of 2.6 billion international arrivals in 2020, 2021 and 2022 combined
• Export revenues from international tourism dropped 62% in 2020 and 59% in 2021, versus 2019 (real terms) and then rebounded in 2022, remaining 34% below pre-pandemic levels.
• The total loss in export revenues from tourism amounts to USD 2.6 trillion for that three-year period.
• International tourist arrivals reached 88% of pre-pandemic levels in January-December 2023

COVID-19: Measures to Support Travel and Tourism