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Tourism in Switzerland

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  • Hospitality Industry

Tourism in Switzerland: A successful summer 2023 for the Industry

Tourism in Switzerland Summer 2023

September 21, 2023 •

4 min reading

The latest figures released by the Federal Statistical Office (FSO) have put even more spring in Swiss tourism’s step. Night stays in Switzerland for the months of June and July 2023 were recently published. And the news is good! Night stays (or hotel stays) were 8.6% higher in June 2023 versus June 2023. This confirms an earlier report indicating that in the first half of 2023, night stays increased 13.8% year on year.

Numbers recently published by the OFS show that night stays were up 4.5% in July 2023, compared with July 2022, driven by foreign demand (+14.9%). Domestic tourism was down ever so slightly (-0.8%), confirming the trend.

For SECO, the State Secretariat for Economic Affairs, the trend for Switzerland is even rosier regarding the return of international tourists. In the six months to June 30, 2023, Switzerland recorded a whopping y-o-y increase of 33% in overnight stays by foreign travelers.

For SECO, night stays are projected to surpass pre-Covid levels for the first time, on the back of a slight rebound in Asian demand in particular. Inflation, which has eroded buying power (particularly in Europe and the United States), combined with the strength of the Swiss franc have kept a lid on the enthusiasm, however. The UK is the lone bright spot for otherwise soft European demand. However, Chinese visitors to this Alpine country have not returned in numbers comparable to those seen before Covid.

Night stays are almost evenly split between foreign and domestic tourists. In the first half of 2023, Swiss residents accounted for 12.2 million overnight stays, with the remaining 11.9 million (+28.7% y-o-y) coming from foreigners. In all, tourism accounts for roughly 5% of Swiss GDP.

Swiss Tourists Habits: A view from the field

“While the Swiss are travelling abroad again, even more often than in pre-Corona times, foreign guests are also travelling to the Engadin Valley again,” said Jan Steiner, Brand Manager Engadin. His Alpine resort, which includes the posh ski town of Saint-Moritz, recorded a slight y-o-y increase of 0.3% in May and June. This bodes well for the summer months, but much depends on the weather, he said.

For Jay Gauer, the director of the Trois Couronnes, a five-star hotel located in Vevey, Switzerland, “this year, Swiss tourists are travelling to other countries.” Indeed, the Swiss tend to vacation abroad, particularly Italy and France—where hotels and restaurants are markedly less expensive—during the summer months. Throughout the pandemic, the Swiss, however, were compelled, by travel restrictions—and encouragement by Roger Federer himself—, to further explore their own country.

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A word of caution about strong summer data

But pent-up wanderlust and swollen travel budgets have sent the Swiss packing their bags for foreign destinations once again. While the season appears to be a good one, “without data on hotel stays for July and August, it is too early to draw conclusions,” Gauer cautioned. Gauer spearheaded a post-Covid initiative, called Dolce Riviera , to promote lakeside leisure activities and local restaurants in Switzerland’s “Riviera” area, which has been a crowd-pleaser for both tourists and locals.

Sergei Aschwanden, Director of Tourism of the Alpes Vaudoises (covering the Villars-Gryon ski resort), also cited many of the same factors that have kept Summer 2023 numbers in check: the strong Swiss franc, iffy weather in July and the decision by many Swiss holidaymakers to travel abroad on vacation. Yet, he said: “hoteliers are quite satisfied”. Even though initial numbers in his resort pointed to a 5% slowdown in night stays versus the summer of 2022, last year “was an exceptional season, with very sunny weather.” He mentioned a different factor that has the resort smiling: an increase in visitors in early fall. Indeed, summer is powering well into late September because of climate change and a new phenomenon that has taken Swiss ski resorts by storm: the Magic Pass. With more and more tourists around the world booking during ‘shoulder season’ to escape the heat, crowds and high prices of summer, some have questioned whatever happened to the off-season ? The popularity of the four-season lift pass has encouraged more and more visitors to take the chairlifts up to Alpine summits and descend the resort’s trails on foot or mountain bike.

Chinese Tourism in Switzerland: Where have all the tourists gone?

Where there were 133,769 Chinese who visited Switzerland in July 2019, only 46,167 visited in July 2023 (-97%). The tourism office in Lucerne, which has been a popular destination for the Chinese, has spoken, perhaps somewhat euphemistically, of a “transition year” in 2023. Yet, it is hard to imagine Chinese tourism returning to pre-Covid levels anytime soon.

“To me it’s not surprising to see Swiss tourism performing well, said Yong Chen, professor of economics at EHL Hospitality Business School, before cautioning “China is starting to come back, but I’m not that optimistic about how many tourists will come back and when.”

“The Chinese economy is not doing well”, Prof. Chen stated matter-of-factly. Despite the re-opening of direct flights between Geneva and Beijing, airfares, according to prof. Chen, have doubled or tripled and flights are relatively empty. He cited a recent flight in August where the plane was two-thirds empty. “It’s the first time I’ve seen a hub-to-hub plane so empty.” Dr. Chen doesn’t expect a complete recovery of Chinese tourism in Switzerland anytime soon as the Chinese economy struggles, discretionary consumer spending stalls and the geopolitical situation grows increasingly hostile.

“Given the tone of the present decade, tourism cannot thrive or even survive in an environment where there is so much tension.” Indeed, Chinese tourists have been few and far between in Switzerland since Covid. During the first four months of 2023, the number of Chinese visitors to Switzerland was down 87% and night stays dropped 68% compared to the same period in 2019 (a record-breaking year by almost all accounts). Administrative hurdles in China, including long waits for passports and Schengen visas, are exacerbating matters.

While it appears that Swiss tourism has enjoyed a strong summer, it remains to be seen how the impact of plummeting Chinese demand, along with other headwinds, will play out in the long run.

Andrew Brenner

Translator/editor for EHL’s Department of Education and Research

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  • About Switzerland

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Tourism is one of the most important economic sectors in Alpine regions. It employs around 4% of Switzerland's entire workforce. Half of the tourists staying in Swiss hotels are from abroad, mostly from Germany.

Skiers in the Jungfrau region in the Bernese Oberland.

With lakes, forests, mountains and clean air, Switzerland has much to offer visitors all year round. Firmly rooted in Swiss society, tourism is a key economic driver in the mountain regions, where 25 million tourists on average rack up 55 million overnight stays per year. In 2021, tourism generated roughly 3% of GDP, or almost CHF 17 billion in total.

The tourism industry provides over 170,000 full-time equivalent jobs, although many of these are part-time or seasonal. Two thirds of tourists – half of whom are visiting from abroad – stay in hotels and spas. The majority of visitors are from Germany, followed by the US, the UK and China (before the pandemic). Having suffered a severe downturn, the tourism sector has largely returned to pre-pandemic levels.

Origins and development

At the crossroads of Europe, Switzerland has always attracted visitors. In the 18th and 19th centuries, Romantic literature and art engendered an unprecedented enthusiasm for the mountains. The Swiss mountains appealed strongly to British tourists, in particular, with English entrepreneur Thomas Cook organising the first package holidays to Switzerland.

During the post-war years Switzerland was one of the most sought-after tourist destinations thanks to the growing popularity of winter sports. This led the country to extend its road and rail networks substantially and build new homes and hotels.

The strength of the Swiss franc and the state of the global economy have a major influence on tourist demand. Switzerland Tourism is the national marketing and sales organisation tasked with attracting tourists to Switzerland.

The most visited destinations are the Zurich area, Bernese Oberland, (Lake) Lucerne and Geneva. Swiss tourists mainly visit the canton of Graubünden, Ticino, the Zurich area and Valais.

Switzerland Tourism

Start of page Last update 27.12.2023

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Swisstainable: How Switzerland is setting the standard for sustainable tourism

  • August 3, 2023

Swisstainable Schweiz Tourismus

The concept of sustainable tourism has made its way into the mainstream. Travellers are increasingly interested in the impact of their trips – in a recent booking.com survey of 33,000 travellers from across 35 countries and territories, 80 per cent said that travelling more sustainably is important to them, and 76 per cent said they want to travel more sustainably over the coming 12 months. 

These consumers are making more mindful decisions, and seeking out travel experiences that will have a positive impact on the places they visit. At the same time, they’re rightfully suspicious of ‘greenwashing’ – businesses and destinations overrepresenting their environmental and social initiatives in a bid to be seen as sustainable, without doing the work. 

In a recent Expedia survey , 70 per cent of respondents said they’d avoided a travel destination or transportation option because of inauthentic sustainability commitments.

That’s why EarthCheck, the world’s leading certification, consulting and advisory group for the tourism industry, has developed programs such as EarthCheck Certified and EarthCheck Sustainable Destinations . 

These programs use EarthCheck’s comprehensive benchmarking, certification and performance improvement system to independently verify and assess the sustainability policies, activities and initiatives of participating tourism-related businesses, organisations and destinations around the world. 

EarthCheck certification helps the participants in these programs – ranging from local operators and regional destinations to the world’s most recognised travel and tourism brands – to create a sense of trust in the marketplace, and credibly communicate their sustainable practices to consumers. 

The shift towards considerate consumption, and a commitment by the Swiss Federal Council to achieve carbon neutrality by 2050, is also why Switzerland is centering sustainability as part of its new tourism strategy. 

The Swisstainable initiative

Swisstainable sign

Romy Bacher, Head of Sustainability at the Swiss Tourism Federation, says sustainability has been shaping Switzerland for decades. 

“Nature has a high value in Switzerland, and we define ourselves strongly by our alpine mountains and our pristine lakes with their crystal-clear water,” she says. 

“A very well-developed public transport network, nature as well as water protection, waste management, air quality and high-quality education have been important issues in Switzerland for years. Perhaps this has made us more aware of the impact of humans on nature and the environment, and the need to reduce negative impact on our planet. 

“Sustainability as a holistic concept has been and continues to be an important differentiator for Switzerland as a tourism destination.”

But while there have long been numerous Swiss tourism providers who are committed to sustainable development, Romy says that visitors can get lost in an ocean of labels, making it difficult for them to determine the sustainability of the different offers that are available. 

That’s the gap Swisstainable is aiming to close. Created in 2021 by the University of Lucerne (HSLU), Switzerland Tourism and other national tourism organisations such as the Swiss Tourism Federation, the Swisstainable program is intended to provide guidance and convey information about the sustainability of the Swiss tourism industry to guests. 

“Swisstainable has been developed by Swiss tourism for Swiss tourism,” Romy says. 

“It aims to make the industry’s commitment visible and to support tourism service providers in their efforts towards a comprehensive sustainable development of Swiss tourism. 

“In addition, Swiss tourism wants to actively contribute to achieving the UN’s Sustainable Development Goals (SDGs) and the Swiss Confederation’s sustainability strategy and to implement them nationally.”

Romy says the Swisstainable program – which encourages visitors to enjoy nature up close and at first hand; experience the local culture in an authentic way; consume regional products; and stay for longer and delve deeper – has been popular within the industry. 

“We sense a very high awareness of the program among industry players and a strong interest to join our movement,” she says. 

“Since the launch of Swisstainable in 2021, the program has attracted over 2,000 service providers from all over Switzerland and from the entire tourism value chain – businesses from the hotel and parahotel industry, restaurants, mountain railways, shipping companies and other public transport companies, cultural institutions, leisure providers, tourism offices and many other tourism and tourism-related companies. 

“We are very pleased about this, because we need to join forces along the whole value chain to make Swiss tourism more sustainable.”

Zurich Tourism

In April 2023, the Swisstainable program expanded to include the country’s tourist destinations as a whole. This means that Zurich, for instance – the first Swiss city to join EarthCheck’s Sustainable Destinations program – can also participate in the Swisstainable program. 

“With the expansion to the destination level, it is now possible for entire tourism destinations to participate in the national sustainability program within their sphere of influence,” Romy says. 

“They are given concrete instruments within the framework of the program on how they can specifically promote holistic sustainable development within their destination. They can thus position themselves as a responsible destination and make an important contribution to sustainable Swiss tourism. 

“Swisstainable Destination lays another foundation stone for joining forces along the entire tourism value chain and taking all tourism stakeholders on the journey to a sustainable tourism country.”

Keeping in Check 

Crucially, Swisstainable is not designed to be a certification process in its own right. It doesn’t take the place of programs such as EarthCheck Certified and EarthCheck Sustainable Destinations, but instead relies on them in assigning levels to participants. 

The Swisstainable program is open to all Swiss tourism operators and destinations, whether they already have sustainability certification or are just setting out on their sustainability journey. But not all participants are granted the same status. 

In order to help guests make informed decisions, Swisstainable participants are assigned Level I (‘committed’), Level II (‘engaged’) or Level III (‘leading’) status. Participants can then use the Swisstainable brand, and their level within the program, to position and market themselves as a responsible business to guests and increase their attractiveness as an employer.  

In order to achieve Level III status, participants need to have a comprehensive, recognised sustainability credential that covers all dimensions of sustainability and is regularly audited by third parties. 

EarthCheck certification automatically qualifies Swisstainable participants for Level III status. 

“Swisstainable and EarthCheck are working towards the same goal,” Romy says. “We want to help businesses in their sustainable development and make their sustainable efforts more visible to guests. 

“As EarthCheck is an international sustainability standard, membership helps tourism providers and tourism destinations in Switzerland to gain international visibility, and attract international guests who are specifically looking for responsible companies or destinations when they travel. 

“Swisstainable sees itself as a meta program that builds upon existing sustainability credentials. EarthCheck is an officially recognised credential, which is why Swiss tourism businesses that are EarthCheck certified will be classified Level III – leading – in our program.”

The Dolder Grand, a five-star hotel in Zurich, is one of several EarthCheck members that has achieved leading status within the Swisstainable program. 

Stefan Aerni, Dolder’s Quality & Sustainability Manager, says the property’s automatic Level III status made it a quick and easy decision for The Dolder Grand to participate in the Swisstainable initiative. 

“EarthCheck provided us with the necessary standards and framework to put our sustainability system in place, and with the certification through an independent third-party audit that qualified us for the Swisstainable program,” he says. 

The Dolder Grand’s wide range of sustainability initiatives include a geothermal system that has halved the hotel’s energy consumption, even as it has doubled its floor space, and the opening of a new vegan and vegetarian restaurant, blooms , serving up organic, regional or seasonal meals featuring herbs, fruits and vegetables grown on the site of the hotel, on the edge of a forest. 

Stefan says that taking part in the Swisstainable program has made it easier to promote these initiatives. 

“The visibility that comes with participating in the Swisstainable program, including being listed on Switzerland Tourism’s website, has been a big advantage,” he says. “The access to the Swisstainable network, and the opportunity to share knowledge and experience with other participants, has been another advantage.  

“Apart from that, it’s a matter of honour for us to support this movement and to contribute to the effort to make Switzerland an even more sustainable tourism destination.” 

A Swisstainable future 

Ausseenansicht

Romy says the Swisstainable program will continue to develop and expand in the years to come. 

“It’s driven by the feedback we get from the industry,” she says. “For instance, we’re currently developing the program to give events the opportunity to participate and become a ‘Swisstainable Event’. So far it’s only possible to become Swisstainable as an event organisation, but not for the event itself.”

If implemented, this designation would be in line with EventCheck , EarthCheck’s sustainability framework for events. 

Romy hopes the Swisstainable program will also influence global sustainable tourism practices. 

“We believe that we need to join forces, not only at the national level, but also at the international level, to promote sustainable tourism development,” she says. “In the Competence Centre Sustainability at the Swiss Tourism Federation, where the Swisstainable office is located, we have various projects that aim to build networks of tourism and sustainability experts, promote knowledge transfer, and create synergies between tourism stakeholders. 

“We really enjoy the exchange with other countries because we all face similar challenges in our daily work to make tourism more sustainable. We can only learn from each other, and from good sustainable practices worldwide.”

Ultimately, Romy hopes the success of the Swisstainable program will encourage tourism providers and destinations who are starting out on their sustainability journey to gradually enhance their practices and reach a higher level over time, and inspire those who are unsure about the benefits of sustainability to get involved. 

“In our daily exchange with tourism service providers, we experience that many see sustainable engagement as a very complex, time- and cost-intensive investment,” she says. 

“We try to make them understand that sustainable development includes many different aspects and has great benefits for them, from making them a more attractive employer in the labour market to increasing their competitiveness and resilience. 

“In the end, sustainable development and investment definitely pays off.”

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The tourism policy acts as a centre of expertise for the conceptual design and implementation of Switzerland’s tourism policy. It develops knowledge bases, formulates policy, represents the interests of tourism policy both nationally and internationally, supervises Switzerland Tourism and the Swiss Society for Hotel Credit on behalf of the Swiss government, and enforces the Federal Act on the Promotion of Innovation, Cooperation and Knowledge Creation in Tourism (Innotour).

Switzerland is a top tourist destination with an immense wealth of scenic and cultural attractions in a highly compact area as well as excellent infrastructure and tourist companies offering high-quality services. Tourism is a major sector in the Swiss economy, particularly in the Alps.

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Latest news about Swiss tourism policy.

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Tourism strategy of the Swiss Confederation

On 10 November 2021, the Federal Council adopted the Confederation’s tourism strategy. It forms the basis for the Confederation’s tourism policy. The aim is to ensure that Switzerland’s tourism industry remains competitive internationally, and to promote Switzerland as an attractive tourist destination.

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The promotion of innovation is the main impact of Innotour. Innotour wants to improve the innovation climate in destinations, trigger innovations and thus strengthen the competitiveness of destinations.

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The Tourism Forum Switzerland (TFS) is a dialog and coordination platform with the aim of strengthening coordination and cooperation in tourism policy and addressing challenges in a targeted manner.

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It is the task of the federal government to further improve the statistical basis in tourism at the national level. SECO plays an important role in this respect.

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Fundamentals of the tourism policy

  • Tourism strategy of the Swiss Confederation (PDF, 12 MB, 25.10.2022)
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Legal Basis of the tourism policy (in french)

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  • RS 935.22 Loi fédérale encourageant l'innovation, la coopération et la professionnalisation dans le domaine du tourisme1
  • RS 935.221 Ordonnance encourageant l'innovation, la coopération et la professionnalisation dans le domaine du tourisme
  • RS 935.12 Loi fédérale sur l'encouragement du secteur de l'héber
  • RS 935.121 Ordonnance sur l'encouragement du secteur de l'hébergement
  • RS 935.21 Loi fédérale concernant Suisse Tourisme1 du 21 décembre 1955 (Etat le 1er août 2008)
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Switzerland sustainable tourism leaders stories examples

Much loved and admired for its natural beauty, Switzerland is a destination high up on wishlists of travellers around the world, especially and increasingly also Asians. But how does the country’s popularity as a tourism destination affect its sustainability? How are its mountain destinations adapting to the consequences of climate change, such as less snow? And how are Switzerland’s hotels and other tourism businesses living up to the high expectations of environmentally conscious travellers?

To get answers to those and other questions, we caught up with Swiss tourism leaders and sustainability changemakers.

Sustainable destination Switzerland supporters: Swiss Youth Hostels , Swiss Travel System , SWISS and Rhaetian Railways .

Why focus on sustainability?

The pristine natural landscape of Switzerland is often associated with its clean and green image. To retain its image as an environment-friendly destination, DMOs, and businesses in the hospitality, transportation, and culinary sector work closely with each other and incorporated sustainability as a core part of their business model to strengthen the reputation of Switzerland as a brand close to nature.

How Switzerland approaches sustainability

  • In the face of errant weather due to climate change, Switzerland is diversifying its winter tourism offerings by encouraging hiking and cycling during – and beyond – the summer months.
  • Valposchiavo has developed a conscious tourism model with the ‘100% Valposchiavo’ initiative where locally produced seasonal products from the alpine valley are directly sold to restaurants. With active support from the local DMO, farming community, and local restaurants, this closed value chain initiative is a boost to sustainable economic development.
  • Muottas Muragl Romantik Hotel has won accolades for achieving energy efficiency in its operations by relying solely on solar energy. To encourage conscious consumption, they work closely with local suppliers to source ingredients and reduce food wastage by cooking according to the demand resulting in cost savings.
  • Schweizerhof Lenzerheide in the Swiss canton of Graubünden sets an example in the hospitality industry by focusing on all three pillars of sustainability. They strongly believe in social sustainability by training their employees and creating a positive work environment which translates into a committed staff which is important in a sustainable business. Guests are provided with an authentic Swiss culinary experience by sourcing locally produced food while also ensuring a lower carbon footprint.
  • Swiss Youth Hostels ’ sustainability strategy is based on the three-pillar principle: economy, social and environment. Their efforts to reduce carbon emissions have resulted in the reduction of CO2 emissions from space heating by 57.3% in 2000 and offset around 2,270 tonnes of CO2.
  • SwitzerlandMobility , the national network for non-motorized traffic like hiking, cycling, mountain biking, skating and canoeing is renowned as an outstanding model for sustainable tourism mobility. Financed by the public and private sector, as well as visitors when using the SwitzerlandMobility Plus tool, SwitzerlandMobility is a shining example of a sustainable tourism offering.
  • Anakolodge in the Valais region of Switzerland has accommodations built with natural construction materials that blend with the mountain landscape. The idea behind the chalets is to respect and preserve the heritage of ancestors and their knowledge of living in harmony with nature.
  • Montagne Alternative in the Valais region of Switzerland is the first B Corp in the country in 2014. It is a mountain retreat where companies are provided with a unique space to discuss, learn and experience principles of the regenerative economy. The property has incorporated wood and stone in its construction, relies on solar energy for heating, and offers local produce in its restaurants.
  • Entlebuch , a mountain destination near Lucerne is recognised by UNESCO as a model region for sustainable living, responsible business, and nature conservation. Their sustainability model is based on giving equal importance to the environment and social and economic interests to promote sustainable development.
  • Laax is aiming to be the world’s first self-sufficient alpine destination through financially viable initiatives. Their green-style approach to sustainability focuses on reducing CO2 emissions, electricity consumption, and wastage. With climate change already affecting snow patterns, Laax is utilizing the latest 3D technology to measure the height and depth of the entire skiing and snowboarding region to help snow groomers efficiently maximize slope preparation with minimal diesel consumption.

Muottas Muragl Romantic Hotel sustainability strategy

Switzerland’s sustainable tourism changemakers

Who is leading sustainability efforts in Switzerland, making and keeping it attractive as a tourist destination? Below are our interviews with some of the country’s responsible tourism champions and changemakers.

Kaspar Howald

Kaspar Howald on how Valposchiavo links sustainable tourism and agriculture through smart destination branding

As the Director of Valposchiavo Tourism, Kaspar has been a driving force behind the destination’s ‘100% Valposchiavo’ initiative, aimed at connecting agriculture, local trade, and tourism. In this interview, he shares how the initiative works and tells us about its successes and challenges.

Read the interview here

Anne-Pierre Ackermann, Romantik Hotel Muottas Muragl

Anne-Pierre Ackermann on how Muottas Muragl became the first plus-energy hotel in the Alps

Perched high up in the Swiss Alps, Muottas Muragl Romantik Hotel is a real treat and popular for celebrating special occasions. Hotel manager Anne-Pierre explains how a combination of strict environmental standards in construction and utilising renewable solar and geothermal energy helped Muottas Muragl achieve energetic self-sufficiency and to even produce more energy than it actually needs.

Claudia Zuellig Schweizerhof Lenzerheide

Claudia Züllig on achieving sustainability, top guest ratings, and employee satisfaction

A real sustainability stalwart in Switzerland’s hospitality scene, Hotel Schweizerhof Lenzerheide – run by Andreas and Claudia – shows how sustainable hospitality can be achieved through passion and concerted efforts. Champions in offering locally sourced produce, artisanal drinks, and creating employee satisfaction, it is no surprise that Hotel Schweizerhof Lenzerheide is among the best-rated hotels in Eastern Switzerland.

Martin Nydegger Switzerladn

Martin Nydegger on sustainability strategies of Switzerland Tourism

Switzerland’s scenic countryside and the country’s commitment to safeguarding these natural assets is a crowd puller. Find out from Martin , the CEO of Switzerland Tourism about the sustainability measures implemented across the destination, such as promoting biking tours, wildlife watching, and even prolonging fall activities such as biking and hiking in December due to less snowfall owing to climate change.

Fredi Gmuer

Fredi Gmür on sustainability at Swiss Youth Hostels

With sustainability as a core part of its business model, Swiss Youth Hostels have managed to reduce energy consumption and greenhouse gas emissions of their properties, among myriads of other initiatives in place for sustainability. Former CEO, Fredi explains how this is only possible when the management board and every employee “walk the talk” in sustainability, and implement measures consistently in their daily work.

Lukas Stadtherr

Lukas Stadtherr on promoting carbon-neutral mobility

By building a strong network of services through public and private partnerships, SwitzerlandMobility makes it easy for visitors to enjoy a Swiss vacation, promoting car-free traffic options like the train, hiking, cycling, mountain biking, skating, and canoeing. Lukas tells us how they do it.

Olivier Cheseaux

Olivier Cheseaux on eco-friendly architecture in rural accommodation

With a motive to retain the charm and heritage of Swiss mayens, Olivier , architect and manager of Anakolodge shares his experience of refurbishing wooden huts on the hilly slopes of Evolène in the French-speaking Valais region, to propagate the idea of sustainable construction, in harmony with the surroundings and using recycled material.

Benoit Greindl

Benoit Greindl on resilience and sustainability in tourism

Montagne Alternative , a mountain retreat located high up in the Swiss Alps near Montreux, is the perfect accommodation for eco-conscious visitors who want to feel one with nature. Benoit , co-founder and manager of Montagne Alternative, explains why a focus on resilience and sustainability in tourism is no longer a “nice to have”, but a necessary requirement for meeting traveller expectations.

Read the i nterview here

Theo Schnider

Theo Schnider on establishing Switzerland’s first biosphere reserve

Recognised by UNESCO as a model region for sustainable living, responsible business, and nature protection, the approach of Entlebuch Biosphere to regional development and sustainability sets an example for other biosphere reserves to learn from. Theo has been involved from the start.

Urs Wohler

Urs Wohler on community leadership and regional sustainability

Urs , CEO of Niesenbahn AG , illustrates why political leadership and support at a regional level are essential for destination sustainability. He also stresses how sustainability can work as an opportunity for differentiation from competitors, and how DMOs and travel businesses can work towards tourism sustainability.

Reto Fry Laax

Reto Fry of Flims-Laax-Falera on the Greenstyle approach to sustainability

Popular winter destination Laax is making great strides towards sustainability, including minimising diesel consumption and optimising the slope preparation process. Reto , the Environmental Manager at Weisse Arena Group , introduces us to the Greenstyle approach and to the destination’s ambitious plans to reduce residual waste, CO2 emissions, and electricity consumption.

Our thanks to Swiss Youth Hostels , Swiss Travel System , SWISS and Rhaetian Railways for supporting our series of interviews with Swiss sustainable tourism leaders, champions, and changemakers.

Did you enjoy our series of interview portraits with sustainable tourism champions and changemakers in Switzerland? Thanks for sharing!

Curious how destinations in other parts of the world approach sustainability? Visit our leading sustainable destinations section for additional stories and good practice examples!

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Tourism in Switzerland 

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Tourism in Switzerland is big business. But why is this industry so important and what does it all mean? Read on to find out…

Tourism in Switzerland

The geography of switzerland, the tourism industry in switzerland, statistics about tourism in switzerland, the most popular tourist attractions in switzerland, the most popular types of tourism in switzerland , the economic impacts of tourism in switzerland, the social impacts of tourism in switzerland, the environmental impacts of tourism in switzerland, faqs about tourism in switzerland, to conclude: tourism in switzerland.

Switzerland, nestled in the heart of Europe, is renowned for its stunning alpine landscapes and precise craftsmanship. This article unpacks the intricacies of Switzerland’s tourism sector, discussing its paramount importance to the national economy, while spotlighting the charm of its snow-clad mountains, luxurious watchmaking towns, and multicultural cities.

Switzerland is a landlocked country located in Central Europe. Here are some key points about the geography of Switzerland:

1. Location: Switzerland is situated in the heart of Europe and is bordered by Germany to the north, France to the west, Italy to the south, and Austria and Liechtenstein to the east.

2. Landscape: Switzerland is known for its stunning mountainous landscape. The Swiss Alps dominate the southern part of the country, while the Jura Mountains stretch along the western border. The Swiss Plateau, with its rolling hills and fertile plains, occupies the northern and central regions.

3. Alps: The Swiss Alps are one of the most prominent mountain ranges in the world and cover about 60% of Switzerland’s total land area. This region includes famous peaks such as the Matterhorn, Eiger, and Jungfrau. The Swiss Alps offer breathtaking landscapes, skiing and snowboarding opportunities, and picturesque alpine villages.

4. Lakes: Switzerland is also known for its beautiful lakes, which dot the landscape throughout the country. Lake Geneva (Lac Léman), Lake Zurich, Lake Lucerne, and Lake Maggiore are among the largest and most popular lakes in Switzerland. These lakes provide scenic beauty, water-based activities, and charming lakeside towns.

5. Rivers: Several major rivers flow through Switzerland, including the Rhine, Rhône, and Aare. These rivers not only contribute to the natural beauty of the country but also offer opportunities for river cruises, water sports, and picturesque riverside walks.

6. Climate: Switzerland has a varied climate influenced by its diverse topography. The high Alpine regions have a cold and snowy climate, while the lower areas experience mild summers and cold winters. The climate is also influenced by the Mediterranean in the south and the continental climate in the north.

7. Biodiversity: Despite its small size, Switzerland boasts significant biodiversity. The varied landscapes support diverse ecosystems, including alpine meadows, forests, wetlands, and glacial regions. The country is home to numerous plant and animal species, including chamois, ibex, marmots, and various bird species.

8. Natural Parks: Switzerland has several national parks and nature reserves dedicated to preserving its natural heritage. These protected areas, such as the Swiss National Park and the Aletsch Glacier, provide opportunities for hiking, wildlife viewing, and nature conservation.

9. Transportation: Switzerland has a well-developed transportation infrastructure, including an extensive network of trains, cable cars, and roads that make it easy to access different regions of the country. The famous Swiss railway system is known for its efficiency and scenic routes.

10. Tourism: The unique geography of Switzerland, with its mountains, lakes, and charming towns, attracts millions of tourists each year. Visitors come to enjoy outdoor activities such as skiing, hiking, and mountain climbing, as well as to explore cultural attractions, historical sites, and picturesque landscapes.

Overall, Switzerland’s geography offers a diverse and breathtaking environment, making it a popular destination for nature lovers, outdoor enthusiasts, and those seeking picturesque scenery.

Switzerland has a thriving tourism industry and is known worldwide as a popular travel destination. Here are some key aspects of the tourism industry in Switzerland:

1. Scenic Beauty: Switzerland is renowned for its stunning landscapes, including the majestic Swiss Alps, picturesque lakes, charming towns, and lush green valleys. The country’s natural beauty attracts visitors from around the globe.

Tourism in Switzerland

2. Outdoor Activities: Switzerland offers a wide range of outdoor activities throughout the year. In winter, skiing, snowboarding, and snowshoeing are popular, with world-class ski resorts such as Zermatt, Verbier, and St. Moritz. In summer, hiking, mountain biking, paragliding, and water sports on the lakes are among my favourite activities.

3. Cultural Heritage: Switzerland has a rich cultural heritage that attracts tourists interested in history, art, and architecture. The country is home to numerous castles, museums, art galleries, and UNESCO World Heritage sites. Cities like Zurich, Geneva, Lucerne, and Bern offer a blend of historical and modern attractions.

4. Wellness and Spa Tourism: Switzerland is famous for its wellness and spa resorts, offering relaxation, rejuvenation, and therapeutic treatments. Places like Baden-Baden, Davos, and Leukerbad are renowned for their thermal baths, wellness retreats, and health resorts.

5. Culinary Experiences: Swiss cuisine is known for its cheeses, chocolates, and other delicious specialties. Visitors can enjoy authentic Swiss dishes, wine tasting, and culinary tours. Additionally, Switzerland has a strong tradition of fine dining, with many Michelin-starred restaurants.

6. Adventure Tourism: Switzerland attracts adventure seekers with activities like mountaineering, rock climbing, canyoning, and glacier trekking. The country’s challenging terrain and well-maintained infrastructure make it an ideal destination for thrill-seekers.

7. Rail Journeys: Switzerland is famous for its scenic rail journeys, offering breathtaking views of the Alps, lakes, and countryside. The Glacier Express, Bernina Express, and GoldenPass Line are popular train routes that provide unforgettable travel experiences.

8. Shopping: Switzerland is known for its luxury watches, chocolates, cheeses, and other high-quality products. Cities like Zurich and Geneva are shopping hubs, offering a wide range of boutiques, department stores, and renowned Swiss brands.

9. Sustainability and Ecotourism: Switzerland places a strong emphasis on sustainability and eco-friendly tourism. Many hotels, resorts, and tourism operators in Switzerland adhere to eco-friendly practices, promoting responsible tourism and preserving the natural environment.

10. Events and Festivals: Switzerland hosts various cultural, sports, and music events throughout the year, attracting visitors from all over the world. The Montreux Jazz Festival, Basel Carnival, Fête de l’Escalade in Geneva, and Swiss National Day celebrations are among the popular events.

The tourism industry in Switzerland plays a significant role in the country’s economy, providing employment opportunities and contributing to local businesses. The Swiss government and tourism organisations continuously promote Switzerland as a desirable destination, ensuring that visitors have memorable experiences while preserving the country’s natural and cultural heritage.

Now lets put things into perspective. Here are some statistics about tourism in Switzerland:

1. In 2019, Switzerland welcomed a record-breaking 12.5 million international tourists, representing a 1.9% increase compared to the previous year.

2. Tourism contributes significantly to the Swiss economy, accounting for around 2.9% of the country’s GDP.

3. Switzerland is known for its high tourism receipts. In 2019, the tourism industry generated approximately 18.8 billion Swiss francs (CHF) in revenue.

4. The number of overnight stays in Switzerland reached 38.8 million in 2019, with domestic tourists accounting for 18.8 million stays and international tourists for 20 million stays.

5. The average length of stay for international tourists in Switzerland is around 2.6 nights.

6. Germany is the largest source market for tourists visiting Switzerland, followed by the United States, the United Kingdom, France, and China.

7. The Swiss Alps are the most popular tourist destination in Switzerland, attracting visitors with their stunning landscapes, ski resorts, and outdoor activities.

8. The cities of Zurich, Geneva, Lucerne, and Basel are the most visited urban destinations in Switzerland, offering a mix of culture, history, and modern amenities.

Tourism in Switzerland

9. Switzerland has a well-developed tourism infrastructure, including an extensive network of hotels, resorts, transportation options, and tourist facilities.

10. Switzerland is known for its commitment to sustainability and eco-tourism. Many tourism operators and accommodations in Switzerland have implemented eco-friendly practices to minimise their environmental impact and promote responsible tourism.

Please note that these statistics are based on pre-pandemic data and may vary due to the impact of COVID-19 on the tourism industry.

Switzerland is known for its stunning landscapes, charming cities, and cultural heritage. Here are some of the most popular tourist attractions in Switzerland:

1. Zermatt and the Matterhorn: Zermatt is a picturesque Alpine village located at the foot of the iconic Matterhorn, one of the most famous mountains in the world. It is a popular destination for skiing, hiking, and mountaineering.

2. Lucerne and Lake Lucerne: Lucerne is a beautiful city situated on the shores of Lake Lucerne. It offers a blend of historic architecture, such as the Chapel Bridge, and breathtaking natural scenery. Visitors can also take boat cruises on the lake and explore nearby mountains.

3. Geneva: Known as the international centre for diplomacy, Geneva is a cosmopolitan city with a rich history. It is home to numerous international organisations, including the United Nations. Visitors can explore the Old Town, visit museums, and enjoy the scenic shores of Lake Geneva.

4. Interlaken: Nestled between two lakes and surrounded by the Swiss Alps, Interlaken is a popular destination for outdoor activities. It serves as a gateway to adventure sports such as paragliding, skydiving, and canyoning. It also offers easy access to the Jungfrau region, known for its stunning mountain landscapes.

5. Bern: The capital city of Switzerland, Bern, is known for its well-preserved mediaeval old town, a UNESCO World Heritage site. The city offers attractions like the Bear Park, the Rosengarten, and the Zytglogge (Clock Tower).

6. Zurich: Switzerland’s largest city, Zurich, is a vibrant metropolis with a mix of modern and historic attractions. Visitors can explore the Old Town, visit museums, enjoy shopping on Bahnhofstrasse, and take a boat cruise on Lake Zurich.

7. Lausanne and Lake Geneva: Lausanne is a picturesque city located on the shores of Lake Geneva. It is home to the International Olympic Committee and offers a blend of history, culture, and beautiful scenery. The Olympic Museum and the Lausanne Cathedral are popular attractions.

8. The Swiss National Park: Located in the eastern part of the country, the Swiss National Park is a nature lover’s paradise. It is Switzerland’s oldest national park and is home to a wide variety of alpine flora and fauna. Visitors can explore hiking trails and enjoy the untouched beauty of the Swiss Alps.

9. Chillon Castle: Situated on the shores of Lake Geneva near Montreux, Chillon Castle is a well-preserved mediaeval fortress. It offers stunning views of the lake and the surrounding mountains and provides insights into the region’s history and architecture.

10. The Aletsch Glacier: The Aletsch Glacier is the largest glacier in the Alps and a UNESCO World Heritage site. Located in the Jungfrau region, it offers breathtaking views and opportunities for hiking and mountaineering.

These are just a few examples of the many wonderful tourist attractions Switzerland has to offer. The country is renowned for its natural beauty, outdoor activities, cultural heritage, and welcoming hospitality.

Switzerland attracts a diverse range of tourists due to its natural beauty, outdoor activities, cultural heritage, and well-developed infrastructure. Here are some of the most popular types of tourism in Switzerland:

1. Alpine Tourism: Switzerland is renowned for its magnificent Alpine scenery, making it a popular destination for winter sports enthusiasts. Skiing, snowboarding, and mountaineering are major attractions in places like Zermatt, St. Moritz, Verbier, and Davos.

2. Adventure Tourism: The country offers various outdoor adventure activities, including hiking, cycling, rock climbing, paragliding, and river rafting. The Swiss National Park, Jungfrau Region, and Engadin Valley are popular destinations for adventure tourism.

3. Cultural Tourism: Switzerland has a rich cultural heritage with diverse traditions, languages, and historical sites. Cities like Zurich, Geneva, Basel, and Lucerne offer a blend of mediaeval architecture, art galleries, museums, and music festivals. Château de Chillon, the Abbey of St. Gallen, and the Old Town of Bern are notable cultural attractions.

4. Wellness and Spa Tourism: Switzerland is famous for its luxury wellness retreats and thermal spas. Places like Bad Ragaz, Leukerbad, and Scuol offer rejuvenating spa experiences, thermal baths, and wellness treatments set amidst scenic landscapes.

5. Nature Tourism: Switzerland’s picturesque landscapes, including its lakes, waterfalls, and scenic hiking trails, attract nature enthusiasts. The Swiss National Park, Lake Geneva, Lake Lucerne, and the Aletsch Glacier are popular natural attractions.

6. Train Tourism: Switzerland’s efficient train network, including the famous Glacier Express and Bernina Express, offers panoramic views of the country’s stunning landscapes. Train enthusiasts and travellers seeking scenic journeys often opt for these picturesque train rides.

Tourism in Switzerland

7. Culinary Tourism: Swiss cuisine, known for its cheese, chocolate, and fondue, is a draw for food lovers. Visitors can explore cheese factories, chocolate factories, vineyards, and traditional Swiss restaurants to indulge in the country’s culinary delights.

These are just a few examples of the popular types of tourism in Switzerland. The country’s diverse offerings cater to a wide range of interests and preferences, making it an attractive destination for travellers from around the world.

Tourism in Switzerland plays a significant role in the Swiss economy and has a substantial impact on various sectors. Here are some of the economic impacts of tourism in Switzerland:

1. Employment: The tourism industry in Switzerland is a major source of employment. It creates job opportunities in hotels, restaurants, transportation, tour operations, travel agencies, and various related sectors. Both direct and indirect employment is generated, benefiting the local workforce.

2. Revenue generation: Tourism in Switzerland contributes significantly to the country’s revenue. International tourists spend money on accommodation, food and beverages, transportation, shopping, attractions, and other tourism-related services. This expenditure leads to the generation of income and tax revenues for the government.

3. Small business development: The tourism industry in Switzerland provides opportunities for small businesses and entrepreneurs to thrive. Local artisans, craftsmen, souvenir shops, and family-owned businesses benefit from the influx of tourists, helping to diversify the economy.

4. Infrastructure development: The demand for tourism infrastructure, such as hotels, resorts, restaurants, and transportation facilities, drives investment and development in these areas. The construction and maintenance of infrastructure create job opportunities and stimulate economic growth.

5. Regional development: Tourism in Switzerland helps in the development of rural and less-developed regions of Switzerland. When tourists explore different areas, they contribute to the economic growth of those regions, encouraging investment and development beyond major cities and popular tourist destinations.

6. Cultural preservation: Tourism in Switzerland often fosters the preservation and promotion of cultural heritage. Historic sites, museums, traditional festivals, and local traditions gain recognition and support due to tourist interest. This helps preserve Switzerland’s cultural identity and can have positive economic impacts on communities.

7. Multiplier effect: The tourism industry has a multiplier effect on the economy. When tourists spend money, it circulates through the economy, benefiting various sectors and creating a ripple effect. For example, money spent by tourists at a hotel can generate income for the hotel staff, local suppliers, restaurants, and shops, leading to further economic activity.

However, it’s important to note that tourism in Switzerland also brings challenges and potential negative impacts, such as overcrowding, environmental concerns, increased living costs in tourist areas, and seasonal fluctuations in employment. Sustainable tourism practices and careful planning are necessary to mitigate these issues and ensure the long-term benefits of tourism in Switzerland.

Tourism in Switzerland has a significant impact on Swiss society, both positive and negative. Switzerland is known for its natural beauty, rich cultural heritage, and well-preserved historical sites, making it a popular tourist destination. Here are some of the social impacts of tourism in Switzerland:

1. Economic benefits: Tourism in Switzerland contributes significantly to the Swiss economy by generating revenue and creating employment opportunities. It supports various sectors such as accommodation, transportation, restaurants, and souvenir shops, providing jobs for locals and boosting their income levels. This economic stability positively affects the standard of living and social welfare of Swiss residents.

2. Cultural exchange: Tourism in Switzerland brings people from different parts of the world to Switzerland, fostering cultural exchange and understanding. Visitors have the opportunity to experience Swiss traditions, language, cuisine, and customs, while locals gain exposure to diverse cultures and perspectives. This interaction enhances mutual respect, tolerance, and appreciation for cultural diversity.

3. Preservation of heritage: Tourism in Switzerland plays a vital role in preserving cultural and historical heritage. The revenue generated from tourism often goes towards the restoration and maintenance of historic buildings, museums, and landmarks. This ensures the preservation of Swiss heritage for future generations and promotes a sense of pride among the local population.

4. Promotion of local traditions and crafts: Tourism in Switzerland encourages the promotion and revitalization of traditional Swiss crafts, such as watchmaking, chocolate production, cheese-making, and textile manufacturing. Visitors are interested in experiencing and purchasing authentic Swiss products, which helps to sustain local industries and traditions. This contributes to the preservation of cultural identity and supports local artisans and businesses.

5. Infrastructure development: The tourism industry drives the development of infrastructure in Switzerland. To cater to the needs of tourists, there is a continuous improvement in transportation networks, accommodation facilities, and recreational amenities. These developments benefit not only tourists but also residents, making travel and access to various services more convenient and efficient.

6. Environmental concerns: The influx of tourists can put pressure on Switzerland’s delicate ecosystems and natural resources. Popular tourist destinations, such as mountainous regions, may experience increased foot traffic, leading to erosion, pollution, and habitat disturbance. Sustainable tourism practices and responsible visitor behaviour are crucial in minimising these negative environmental impacts.

7. Seasonal employment and seasonality challenges: Tourism in Switzerland is often seasonal, with peaks during summer and winter. This can create a challenge in terms of employment stability, as many jobs are tied to specific seasons. Seasonal employment opportunities can be beneficial for local residents, providing them with additional income. However, the reliance on seasonal employment may lead to economic uncertainties and fluctuations in local communities.

Tourism in Switzerland

To maximise the positive social impacts and mitigate the negative ones, Switzerland focuses on sustainable tourism practices, responsible tourism education, and conservation efforts. The government, local communities, and tourism industry stakeholders work together to strike a balance between economic growth, cultural preservation, and environmental protection.

Tourism in Switzerland has both positive and negative environmental impacts. While the industry promotes appreciation for the country’s natural beauty and supports conservation efforts, it also poses challenges to the environment. Here are some key environmental impacts of tourism in Switzerland:

1. Carbon emissions: Travel to Switzerland, especially by air, contributes to carbon emissions due to the burning of fossil fuels. Tourists coming from distant locations often rely on air travel, which is a significant source of greenhouse gas emissions. This can contribute to climate change and impact the fragile alpine ecosystems of Switzerland.

2. Overcrowding and habitat disturbance: Popular tourist destinations in Switzerland, particularly in the Alps, can experience overcrowding during peak seasons. Increased visitor numbers can lead to habitat disturbance, trampling of vegetation, soil erosion, and damage to fragile ecosystems. It can also disrupt the natural behaviour and breeding patterns of wildlife.

3. Waste generation and pollution: Tourism in Switzerland generates a substantial amount of waste, including plastic bottles, food packaging, and other disposable items. Improper waste management can lead to pollution of water bodies, soil, and scenic landscapes. It is crucial to promote responsible waste disposal and recycling practices to mitigate this impact.

4. Water consumption and scarcity: Tourism in Switzerland places demands on water resources, particularly in areas with limited water availability. Hotels, restaurants, and recreational activities require water for various purposes. In regions already facing water scarcity or during dry periods, increased tourism can exacerbate the strain on local water supplies and ecosystems.

5. Ski tourism and landscape modification: Switzerland is renowned for its ski resorts, attracting winter sports enthusiasts from around the world. The development of ski infrastructure, including ski lifts, trails, and snowmaking systems, can lead to landscape modification and habitat fragmentation. This can affect the natural flow of water, soil erosion, and disrupt wildlife habitats.

6. Wildlife disturbance: The presence of tourists in natural areas can disrupt wildlife behaviour and disturb sensitive species. Activities such as hiking, skiing, and wildlife viewing, if not conducted responsibly, can lead to stress, displacement, and changes in animal behaviour. It is essential to promote guidelines and regulations to minimise wildlife disturbance and protect biodiversity.

7. Energy and resource consumption: The tourism industry requires significant energy and resource consumption for transportation, accommodation, and other services. This includes energy-intensive activities like heating and cooling in hotels, water consumption, and the operation of recreational facilities. Encouraging sustainable practices, such as energy-efficient infrastructure and renewable energy sources, can help reduce these impacts.

To address these environmental concerns, Switzerland has taken steps to promote sustainable tourism practices. The country emphasises the use of renewable energy, waste management initiatives, protected area management, and the development of eco-friendly infrastructure. Efforts are made to raise awareness among tourists and encourage responsible behaviour, such as minimising waste, using public transportation, respecting wildlife, and following designated trails. Additionally, Switzerland actively participates in international collaborations and agreements to address climate change and protect biodiversity.

Tourism in Switzerland

Now that we know a bit more about tourism in Switzerland, lets answer some of the most common questions on this topic:

1. Q: What is the best time to visit Switzerland?

   A: Switzerland is a year-round destination, offering different experiences in each season. Summer (June to August) is ideal for outdoor activities and exploring the scenic landscapes, while winter (December to February) is perfect for skiing and winter sports enthusiasts. Spring (April to June) and autumn (September to October) offer pleasant weather and fewer crowds.

2. Q: Do I need a visa to visit Switzerland?

   A: Whether you need a visa to visit Switzerland depends on your nationality. Citizens of certain countries can enter Switzerland for tourism purposes without a visa for a limited period (usually up to 90 days). It’s recommended to check with the Swiss embassy or consulate in your country for specific visa requirements.

3. Q: Is English widely spoken in Switzerland?

   A: While Switzerland has four official languages (German, French, Italian, and Romansh), English is widely spoken, especially in tourist areas, hotels, and major cities. You should have no trouble communicating in English, but it’s always helpful to learn a few basic phrases in the local language.

4. Q: How do I get around in Switzerland?

   A: Switzerland has an efficient and well-connected public transportation system. Trains, trams, buses, and boats cover most areas of the country. The Swiss Travel Pass offers unlimited travel on public transportation and can be a convenient option for visitors. Rental cars are also available, but they may not be necessary if you plan to primarily rely on public transport.

5. Q: Are the Swiss Alps only for experienced hikers?

   A: The Swiss Alps offer a range of hiking options suitable for all skill levels. While some trails may be more challenging, there are plenty of easy and moderate routes that can be enjoyed by beginners and families as well. It’s important to choose trails that match your fitness level and come prepared with proper gear and information.

6. Q: Is Switzerland an expensive country to visit?

   A: Yes, Switzerland is known for its high cost of living, and tourism expenses can add up. Accommodation, dining out, and activities can be relatively expensive compared to other destinations. However, there are ways to manage costs, such as opting for budget accommodations, self-catering, and exploring free or low-cost attractions.

7. Q: What are some must-visit attractions in Switzerland?

   A: Switzerland offers a wealth of attractions. Some popular ones include the Matterhorn in Zermatt, Lake Geneva, Jungfraujoch (the “Top of Europe”), Lucerne and its Chapel Bridge, the Rhine Falls, the Chillon Castle, and cities like Zurich, Geneva, and Bern. Additionally, exploring the scenic landscapes and charming Swiss villages is highly recommended.

8. Q: Can I drink tap water in Switzerland?

   A: Yes, tap water in Switzerland is generally safe and of high quality. You can drink tap water without any concerns. It’s a great way to stay hydrated and save money on buying bottled water.

9. Q: Are there any cultural etiquettes or customs to be aware of?

   A: Switzerland has a rich cultural heritage, and it’s appreciated when visitors respect local customs. It’s customary to greet people with a handshake, dress modestly when visiting religious sites, and observe quietness in public places. Tipping is not mandatory, but leaving a small amount as a token of appreciation for good service is common.

Switzerland is renowned worldwide for its stunning Alpine landscapes, luxury watches, and world-class chocolate. The tourism sector plays a vital role in its economy, attracting visitors to its ski resorts, scenic train journeys, and cultural cities. As tourism thrives, it brings both positive economic influx and challenges, especially in terms of sustainability and maintaining the pristine nature of its environments. In closing, Switzerland continually works towards blending its deep-rooted traditions with the demands of modern tourism, ensuring a harmonious experience for both visitors and residents.

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Swisstainable – sustainable travel in Switzerland. 

Untouched nature touches our hearts. As a travel destination, Switzerland is synonymous with spectacular mountains, wild gorges and mystical forests; our nature has the power to provide energy. We aim to preserve this – for many generations to come.

Label, Swisstainable, neutral, no region, mountain, Swiss cross/flag

A new approach to travel

Sustainable travel doesn’t necessarily mean having to go without. Sustainable travel means greater awareness and depth and more enjoyment. With this in mind, Switzerland follows its own sustainability strategy: Swisstainable.

Swisstainable is all about having one’s finger on the pulse – and maximum relaxation in a natural setting:   

  • Enjoy nature up close and at first hand 
  • Experience the local culture in an authentic way 
  • Consume regional products 
  • Stay for longer and delve deeper   

Facts and figures What makes Switzerland a sustainable travel destination

One of the most closely-knit rail networks in the world, recycling champions, and impressive air and water quality – Switzerland is leading the way towards a sustainable future.

tourism development switzerland

More than 11,000 trains travel daily on SBB's network, which is around 3,000 km long and carries more than 1.1 million passengers per day. With one of the densest rail networks in the world, even the most remote places are accessible by public transport.

tourism development switzerland

Switzerland holds about 6% of the continent's fresh water reserves and is considered the water castle of Europe. Many large rivers such as the Rhone, Rhine, Ticino and Inn have their source here. It is unique in that even in the larger cities it is possible to bathe without hesitation.

tourism development switzerland

Nature conservation

A total of 20 Swiss parks cover one seventh of the country's surface area (5,839 km2). Furthermore, since 1876, the Forest Act has ensured that the area of Swiss forests does not decrease. Today, 31% of Switzerland is forested – and the trend is rising.

tourism development switzerland

We have always been known as an air and climate health resort with therapeutic effects and already in 1853 the health-promoting climate of the Davos mountain air was discovered. Today, we are in a good position with regard to air quality. For example, Switzerland is one of the countries in Europe with the lowest concentrations of particulate matter.

tourism development switzerland

Compared to our international counterparts, we consume the most organic products per capita. And Swiss retailers have been leading the international sustainability rankings for years.

tourism development switzerland

Switzerland is one of the world’s leading countries when it comes to recycling and waste management, with almost 85% of PET bottles being put to new use.

Plan a more sustainable holiday

11 tips for responsible tourism in switzerland., packing list for environmentally conscious travel around switzerland., our tips for responsible and mindful travel.

Sustainability is a big word – particularly when it comes to travel. But one thing is certain: the more mindful and responsible we are when we travel, the smaller our negative footprint. The following tips, information and highlights will help you discover Switzerland in a more environmentally friendly, more respectful and more intense way, at the same time enabling you to return home with more – and longer-lasting – impressions.

Eating, sleeping and getting from A to B – with a minimal footprint

Swisstainable on the move, spend the night doing your bit for the environment, sustainable gastronomy, sustainable exploration and experiences, sustainable summer activities, sustainable winter experiences, sustainable cities, the magic of beautiful places, carfree-destinations.

Saunter through car-free resorts

SwitzerlandMobility

Experiences provided by swisstainable committed service providers, rigi: history meets modernity – a journey through time on the queen of the mountains, treetop path neckertal, savurando – a culinary treasure hunt in chasseral nature park, moorland trail, electrobroc, rhaetian railway in the albula / bernina landscapes, splash e spa aquapark, the adventures of perimuk, lake zug cruises, inspirations for sustainable adventures, the secrets of valais herbs, lausanne – rooted to the earth and the water, parc ela trek, bern – alongside the water, mystical plateau, turning plastic into swimwear, 100% valposchiavo: where togetherness leads to uniqueness., lötschen valley – where the world stops turning., pioneers in sustainability, on the move in autumn, unesco biosphere entlebuch., sustainability goes without saying here, switzerland’s best e-bike tour – route 1291, secret paradise: grande cariçaie., green city feeling, a green city for the whole family, a railway journey to the glacier, unesco biosphere entlebuch. touch. smell. taste., herbs with style., the benchmark for regional indulgence., switzerland’s wine park, my swisstainable journeys, olivier cheseaux.

Close to nature in Val d’Hérens.

Gaby Gianini

A glass of wine in Morcote.

My Swisstainable Journey: Hanno Schwab

The environmentally conscious inventor.

Mauro Dotta

On the hunt for the most beautiful snow-covered mountains.

Ivano Künzli

On a journey of the mind in the Alpstein region.

Kazu Huggler

One life between two cultures.

Initiatives for more sustainable tourism in Switzerland

Davos’ ambitious target: climate neutrality.

As the first resort in Switzerland by 2030.

Together for Glaciers

Arosa 2030 – a holistic destination strategy.

Consistent sustainability in the Alpine region.

The sustainable travel guide for Lausanne

Online travel guide for sustainable travel.

Gruppa Dürabilità

Working for more sustainability.

Carbon offsetting on Lake Lucerne

Ticket purchases that protect the climate.

OK: GO initiative

More information, more accessibility.

The first Swiss mountaineering villages

The motto? “Less done better.”

Alpine sabbatical 

Slow up – go Alps. Taking time out in the mountains.

The “Tranquillity Map” for the Swiss Plateau

53 tranquil areas for enhanced relaxation.

The online platform for accommodation in nature.

Useful links for sustainable travel

Swisstainable – service providers.

Sustainability has been shaping Switzerland for decades. Whether through the predominant use of hydroelectric power, the high environmental awareness of the Swiss people or the early and comprehensive expansion of public transport, which illustrates what sustainability looks like in Swiss tourism: created for the regional population, enjoyed by guests from all over the world.

Switzerland offers well-equipped, wheelchair-accessible hotels and a wide range of leisure activities for people with disabilities.

On the move, unburdened by luggage

Have your luggage picked up from your home and delivered to your holiday destination – and taken back to your home after your holiday.

More topics

Grand train tour of switzerland.

A unique train tour combines the most beautiful panoramic lines and highlights of Switzerland. Explore the diversity of the Alpine nation on the Grand Train Tour of Switzerland.

E-Grand Tour

The Grand Tour of Switzerland is the world's first road trip for electric vehicles. A dense network of charging stations ensures power over the entire route and consequently guarantees comfortable and clean driving pleasure over 1600 km.

Family holidays

Children and parents are especially welcome at our family-friendly accommodations and destinations where children can play to their heart's content and parents get to relax.

Winter: excursion tips

Wide slopes, deep snow, cool halfpipes, awesome cross-country ski trails, varied tobogganing runs and fabulous winter hiking trails – all within quick and easy reach. Switzerland is the ultimate winter paradise.

Summer Vacation

Welcome to the holiday destination that can still offer its guests authentic experiences, from the sight of a spectacular mountain panorama and the fragrance of an Alpine meadow to a refreshing dip in a natural pool.

City Breaks

Swiss cities never fail to impress visitors by their scope. Nowhere are attractions, cultural centres, innovative gastronomy, insider's tips and new favourite places in such close proximity as in Switzerland. Explore our cities like Zurich, Basel and Geneva on foot and discover their charm and authenticity.

Magic Switzerland

Sustainable Tourism in Switzerland

tourism development switzerland

Sustainable Tourism

Recycling Public Transportation Outdoor Activities Drink Tap Water Renewable Energy Sources

Car-Free Resorts Swiss Travel Pass

Hiking + Biking Skating + Water Activites

Responsible Travel - Sustainable Tourism in Switzerland

Being a responsible traveler entails actions that can easily be included in Switzerland. From using public transportation to selecting your hotels wisely; opting for outdoor activities and reducing your consumption of single use plastic. All these little steps will allow you to leave a positive environmental footprint on our planet and Switzerland has all the tools to make it happen.

As a global leader in sustainable tourism, Switzerland ranks first on the Environmental Performance Index (EPI). The big cities like Zurich, Berne and Geneva have been praised repeatedly for its sustainability skills. Apart from improving the environment, the Swiss are also leaders in recycling and are committed to the 3 R’s (Reduce, Reuse and Recycle). Organic waste gets composted and what cannot be recycled gets combusted to energy. Adapting to these practices in Switzerland is easy and you will leave a positive impact while traveling without even noticing it.

A good way to minimize CO2 emissions and to responsible travel is to use public transportation as much as we can, wherever we can. Fortunately, Switzerland has one of the most efficient public transportation networks in the world and the best part, it is eco-friendly! Thanks to the density of its net you can explore Switzerland hassle free by train, boat or postal bus. All three are well synchronized and will guarantee you a wonderful experience! Aside from the environmental benefits it creates, the ticket prices for the Swiss rail system are reasonable, especially for foreign travelers. Including discounts and numerous perks, the Swiss Travel System is the preferred method of transportation, even for the Swiss themselves. Book your Swiss Travel Pass online and take your first step to become a responsible traveler!

Switzerland stands out in the world for its stunning nature. The beauty of the Alps and the turquoise lakes between the mountains are constantly attracting photographers and adventurers. These natural wonders also permit gentle tourism to be practiced. Hiking , biking , skating and even some water activities can enhance your vacation without leaving a negative impact on the environment. Plan your own leisure tour with the guidance of the fabulous Switzerland Mobility platform – a network for non-motorized activities around the country. Choose your favorite activity and a region and discover the outdoor paradise Switzerland represents.

Another gift of nature in Switzerland is water. It meets very high standards of quality and groundwater protection zones make it possible to distribute water without having to treat it. This is a great benefit not only for everyone hydrating in Switzerland, but also for the environment. You can safely drink water from every tap (unless marked not safe for drinking), meaning that you can bring your reusable bottle and fill it up anytime. This way you will be traveling responsibly and will avoid single use plastic during your vacation.

Another point to take into consideration while traveling responsibly is to select your hotels wisely. Many hotels in Switzerland are dedicated to sustainable tourism. This means that they monitor water and electricity consumption, use renewable energy sources, reduce waste or use regional products. Also, opt for local-owned hotels instead of big chains. Supporting local economy and communal organizations is part of the sustainability skills you can implement while traveling.

Switzerland is proud of its car free resorts which are yet another great option to travel gently and practice sustainable tourism! Besides, it is a great experience that cannot easily be found in other countries around the world.

Responsible travelers blend in and leave a positive footprint wherever they go. Magic Switzerland encourages you to immerse yourself in every destination you visit in Switzerland and in any other country. Know the culture, be conscious, raise awareness and travel responsibly. Enhance your own understanding of our world with exploration and discovery while at the same time you decrease your travel footprint. And remember, small changes eventually add up!

tourism development switzerland

What to do in Switzerland Best places to visit Car-free destination Swiss Alps Transportation in Switzerland Swiss Rail Passes Scenic Trains Switzerland sample Itineraries Vacation Planner Grand Tour of Switzerland

Swiss Pass - The all-in-one ticket in Switzerland

Newly Swissed Online Magazine

Sustainable Travel in Switzerland – Trends and Tips (2024)

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Everyone talks about sustainable travel.

But 99% of people don't know how to go green.

It’s a good start that sustainable travel is baked into the fabric of Switzerland’s infrastructure. Thanks to the world’s densest public transport network powered largely by renewable energy, each ride presents a reason to feel good about traveling.

But the impact of global climate change is real in Switzerland. It’s showing in the Swiss Alps, where glaciers are melting at alarming rates. Europe’s longest glacier, the Great Aletsch Glacier, has lost 1000 meters over the past two decades.

Global warming is also devastatingly impacting mountain stability, which in turn threatens the infrastructure of the skiing industry. We have all seen the photographs of snowless ski resorts in Switzerland, struggling to maintain their slopes with artificial snow.

A word about eco-tourism in Switzerland

Every day, the Swiss do things that appear to be sustainable choices. But in reality, that’s how things are done around here.

Many Swiss will fill (and refill) reusable water bottles at public fountains. Why buy bottled water when we have the cleanest water right before us? It’s common to see Swiss government officials traveling on trains because that’s mandated by law . They can fly only if a trip is longer than six hours.

Switzerland goes a step further by including tourism in sustainable development. Through different initiatives, the country promotes eco-tourism. The larger goal here is to minimize the impact of tourism on the environment.

So that the eternal ice stays eternal .

Sustainable Travel in Switzerland - Great Aletsch Glacier

As the world becomes more aware of the negative effects of tourism on the environment, more and more travelers are looking for ways to reduce their carbon footprint while on vacation.

The 2022 Sustainable Travel Study by Expedia found that Asian travelers are inclined to sustainable travel. A staggering 95% preferred sustainable travel, as opposed to 74% in the Americas and 69% in Europe.

And there is immense potential in promoting sustainable travel in Switzerland. Because the sustainability claim is real, the fauna and flora are as beautiful as in the photographs.

Visitors from all over the world in search of a retreat will discover a pristine little country with stunning natural beauty. And with sustainable travel trending, it’s just a matter of time until more tourists latch on.

For instance, hiking in the Swiss Alps allows you to explore remote landscapes. At the Swiss National Park, you can see the local wildlife in their natural habitats. These are opportunities to learn about Switzerland’s conservation efforts to protect flora and fauna.

What is Swisstainable ?

Switzerland Tourism promotes a designation called Swisstainable . It is awarded to service providers that comply with a green charter. And it helps travelers to identify sustainable hotels, carriers, and other services.

Swisstainable is one of Switzerland’s most visible efforts to promote eco-tourism. Supporting businesses with the label is a way of leaving a small footprint while experiencing the country's natural beauty.

Sustainable travel in Switzerland by train

One of the most significant ways tourism contributes to climate change is through the emissions from transportation. But traveling eco-friendly in Switzerland is no oxymoron: the Swiss public transport network has a minimal environmental impact.

In Switzerland, trains are powered by electricity, which in turn is mainly generated through hydroelectric power.

Emosson Dam Hydropower in Switzerland

This means that trains do not emit any harmful pollutants or greenhouse gases. Swiss Federal Railways trains already draw 90 percent of their energy from hydropower. Rhaetian Railways reached 100 percent back in 2013.

Sustainable Travel in Switzerland - Rhaetian Railways Bernina Express at Lago Bianco showing eco-friendly travel in Switzerland powered by hydroelectric power

And cities like Bern, Davos, and Geneva already run emission-free buses - with more places to follow. These are real-life examples of sustainable travel in Switzerland. They are not just glossy PR stories but concrete initiatives to leave a small environmental footprint.

Swiss trains and buses are sustainable choices compared to other forms of transportation powered by fossil fuels.

Hess Double Articulated Trolleybus in Switzerland - lighTram 25 DC

Swiss engineering plays an important part in the country’s sustainability efforts.

In this country of mountains, more and more rack railways and funiculars use regenerative braking technology. The energy generated from braking is harnessed and fed right back into the overhead lines.

Rigi Bahnen, for example, is now equipped with this technology. While older vehicles would burn up the braking energy while traveling downhill, the new generation of trains feeds the energy gained from braking back into the grid.

Rigi Bahnen Regenerative Braking Rigi-Kulm - Copyright Switzerland Tourism/Christian Meixner

Why the Swiss Travel Pass is a sustainable choice

One of the easiest ways tourists can benefit from this is by making a simple pledge: to use public transport and thus support sustainable travel in Switzerland.

For peace of mind, there is an all-inclusive pass that covers about every railway line, steamboat cruise, and city bus anywhere in the country: the Swiss Travel Pass .

It really is an excellent companion to see Switzerland while also being mindful of the environment. The pass supports eco-friendly and sustainable travel in Switzerland.

tourism development switzerland

Buy a Swiss Travel Pass at GetYourGuide

Purchase the Swiss Travel Pass online at the most reputable vendor starting at CHF 244. You will receive an immediate email confirmation with a PDF ticket.

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Dimitri Burkhard

As the founder, editor, and community manager of Newly Swissed, Dimitri owns the strategic vision. He is passionate about storytelling and is a member of Swiss Travel Communicators. Dimitri loves discovering new trends and covers architecture, design, start-ups and tourism.

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9 FACTORS FAVOURING TOURISM IN SWITZERLAND

9 FACTORS FAVOURING TOURISM IN SWITZERLAND

General scenery.

Switzerland has varied scenery that includes rivers, climate, glaciated, lakes, mountain scenery, etc. that attract tourists who involve themselves in sight-seeing and sports.

Suitable location

Switzerland is centrally located in Europe making it relatively accessible to the neighbouring industrialised European countries that are major sources of tourists e.g. Germany, Spain, Italy and England.

9 FACTORS FAVOURING TOURISM IN SWITZERLAND

It is linked to the neighbouring countries by excellent road, railway and air networks making travelling to and from easier and cheaper.

Hospitality & culture

The personnel handling tourists are highly trained and offer quality service and management to the tourists.

They are also very hospitable (generous and friendly to visitors).

There is also easy communication with neighbours from other countries since there are four major languages spoken in the Swiss i.e. French, Germany, English and Latin

Political stability & policy of neutrality

During the cold war between East and West Europe, Switzerland was never aligned to any bloc.

Visitors from either side of the political divide can visit it without any discrimination.

It has also enjoyed relative peace and political stability making it a favourite destination for people on holiday.

Accommodation

Switzerland has numerous hotels and campsites in tourist’s sites that offer excellent accommodation facilities to the visitors.

The hotels are fairly priced and offer good rates to groups through organisations of group travels and bookings – thus lowering the rates.

Centre for International meetings

Switzerland is the headquarter of many international organisations such as the International Labour Organisation, UN, and Red Cross thus hosts many international conferences, meetings and seminars.

People visiting the country for such meetings take time off to tour the attraction sites.

Switzerland has a well-developed transport system – in terms of means and network i.e. road network connecting various parts, there are also electric trains and cable cars and aerial lifts to carry the tourists up and down the mountains

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China’s thriving outbound tourism contributes to global economic recovery

PRN Asia

The past Chinese New Year holiday just witnessed a surge in  China’s  outbound tourism. According to statistics released by  China’s  Ministry of Culture and Tourism, around 3.6 million overseas trips were made by Chinese tourists during the holiday.

International observers said that this increase has not only contributed to the growth of the international tourism industry, but also provided a boost to the global economic recovery.

On the second day of the Chinese New Year, the Siam Square, a shopping mall in  Bangkok, Thailand , was crowded with tourists. Xiaolan, a tourist from  Shanghai , told People’s Daily that there has been a noticeable increase in the number of people travelling to  Thailand  ever since  Thailand  announced a five-month visa-free policy for Chinese tourists last September.

“I am planning a trip to  Malaysia  in a few days. It’s much easier to travel abroad nowadays,” Xiaolan said.

tourism development switzerland

To attract more Chinese tourists, several Southeast Asian countries have successively implemented visa-free policies.

Starting from  Dec. 1, 2023 ,  Malaysia  has implemented a 30-day visa-free policy for Chinese citizens. On  Jan. 28  this year,  China  and  Thailand  signed an agreement on visa exemption for holders of ordinary passports, which will officially take effect on  March 1 .

On  Feb. 9 , an agreement between  China  and  Singapore  on visa exemption for holders of ordinary passports officially took effect. On that day, many Chinese tourists entered  Singapore , experiencing the convenience brought by the visa-free policy. During the Chinese New Year,  Singapore’s  landmark Gardens by the Bay specifically hosted a special lantern fair, attracting many Chinese tourists.

Egypt  was one of the main destinations for Chinese tourists during the Chinese New Year holiday. On  Feb. 10 , a special ceremony was held at the  Cairo  International Airport to welcome Chinese tourists spending the Chinese New Year in  Egypt .

Ibrahim, marketing manager of a travel agency in  Egypt , said that Chinese outbound tourism has brought tremendous benefits to his company.

“Compared to the same period last year, the number of Chinese tourists we received from late January to early February has surged four-fold. Everyone in our company was happy to see the sudden increase,” he noted.

In mid-January,  China  announced unilateral visa-free treatment for  Switzerland , and  Switzerland  also provided visa convenience for Chinese citizens and companies investing in  Switzerland .

Hannah, a coach at a skiing school in  Davos, Switzerland , said that  Davos  attracts many Chinese skiing enthusiasts every year.

“Chinese skiing enthusiasts are friendly, kind, and passionate about skiing,” Hannah said. With the increased convenience of travel between the two countries, she looks forward to experiencing ski resorts in  China .

According to the World Travel Market Global Travel Report, the value of  China’s  outbound tourism is projected to increase by 131 percent from 2024 to 2033.

Thai government spokesperson Chai Wacharonke said that with the  Thailand – China  visa exemption agreement set to take effect on  March 1 , it is expected that more Chinese tourists will choose  Thailand  as their destination. This will further boost the growth of  Thailand’s  tourism industry and bring more vitality to the country’s economic development.

Bojan Lalic , director of the Institute for Belt and Road Studies in  Belgrade , noted that since the visa exemption policy between Serbia and  China  came into effect in 2017, the number of Chinese tourists visiting Serbia has been continuously increasing, promoting economic development and cultural exchanges between the two countries.

He said  China  ranks among the top in terms of outbound tourism, and has contributed to the economic development of relevant countries.

“Since last year,  China’s  outbound tourism has been steadily recovering. This is a clear testament to the vitality of the Chinese economy and adds momentum to the global tourism industry and economic recovery. We look forward to more Chinese tourists visiting our country,” Lalic said.

In recent years, Chinese tourists have become more diverse and individualized in their outbound travel preferences and demands. They now place greater emphasis on experiencing the natural environment, cultural history, and local lifestyle of their destinations.

Li, who traveled to  Egypt  from  China’s   Sichuan  province during the Chinese New Year holiday, said she spent two days at the Egyptian Museum and the National Museum of Egyptian Civilization.

Liu, who works in  Beijing , chose to have a trip to  France  during the Chinese New Year holiday and spent the entire vacation in  Paris .

“I saw the romantic Seine River and experienced history at the Palace of  Versailles  and the Arc de Triomphe,” Liu said. This trip allowed him to feel a resonance between Chinese and French cultures, making it an unforgettable cultural and artistic journey.

Harry Hwang , director of the Regional Department for  Asia  and the Pacific, United Nations World Tourism Organization, noted that in recent years, Chinese tourists have placed a greater emphasis on travel experiences. Chinese tourists are now more interested in exploring the attractions, cultural heritage, and history of different countries and regions, which indirectly contributes to the preservation of local cultural heritage.

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COMMENTS

  1. Switzerland

    The Federal Government is providing CHF 70 million for the programme in total (CHF 40 million for 2020-21 and CHF 30 million for 2022-23). Half of the funding will be used to provide financial relief to tourism partners. Through the New Regional Policy, Switzerland allowed the cantons to defer repayments under the Investment Assistance Act ...

  2. Development and importance of tourism for Switzerland

    Tourism in Switzerland Switzerland recorded a total of 4.39 million tourists in 2021, ranking 21st in the world in absolute terms. ... Development of the tourism sector in Switzerland from 1995 to 2021 The following chart shows the number of tourist arrivals registered in Switzerland each year. Anyone who spends at least one night in the ...

  3. Tourism in Switzerland

    2.2. Tourism and the national economy. Tourism contributes 2.9% to the Gross Domestic Income (OECD 2020, p. 288) and is not of primary importance for the national economy.Switzerland is an export-country, with manufacturing (all domains) and financial services the dominating sectors, contributing 11% and 9% respectively (2014 figures; FOS, n.d./2).The tourism sector (direct and indirect ...

  4. Switzerland

    Another step to boost business creation is to use Tourism Forum Switzerland as a platform for the promotion of start-up activities. A Tourism Policy Advisory Group was established in 2017 to aid the development and implementation of the tourism strategy. The group, led by SECO, meets twice a year and serves as a sounding board.

  5. Switzerland Tourism: Here's Where Travelers Are Headed Now

    Switzerland's tourism sector has been in recovery mode in 2022. But unlike other parts of Europe and the U.S., many visitors come here during the colder months, drawn by its winterscapes and ...

  6. Swiss Tourism outlook 2023: Datafication for Resilient Tourism

    The good news is that the Swiss travel sector is already on board with a CHF 5.5 million flagship project funded by Innosuisse. The purpose of the Resilient Tourism project is to address the challenges of digital transformation by supporting the datafication of the travel sector across the country, through the creation of a National Data ...

  7. Tourism in Switzerland: A successful summer 2023 for the Industry

    Domestic tourism was down ever so slightly (-0.8%), confirming the trend. For SECO, the State Secretariat for Economic Affairs, the trend for Switzerland is even rosier regarding the return of international tourists. In the six months to June 30, 2023, Switzerland recorded a whopping y-o-y increase of 33% in overnight stays by foreign travelers.

  8. PDF Strategy for the sustainable development of Switzerland as a travel

    the entire Swiss tourism industry. With Swisstainable, we have taken a significant step towards securing the long-term success of the travel destination Switzerland and mak-ing it the world's most sustainable destination. Martin Nydegger CEO Switzerland Tourism Viviane Grobet Head of Business Development Switzerland Tourism The dawn of a new era.

  9. Tourism

    Tourism is one of the most important economic sectors in Alpine regions. It employs around 4% of Switzerland's entire workforce. Half of the tourists staying in Swiss hotels are from abroad, mostly from Germany. With lakes, forests, mountains and clean air, Switzerland has much to offer visitors all year round.

  10. PDF Summary of the Growth Strategy for Switzerland as a Tourism ...

    Policy on tourism. Strategy 3: Increase the attraction of the tourism offering. The attraction of the tourism offering must be continually improved to ensure that Switzer- land remains competitive as a tourism destination. The main responsibility for this lies with the companies in the tourism industry.

  11. Tourism in Switzerland

    Tourism began in Switzerland with British mountaineers climbing the main peaks of the Bernese Alps in the early 19th century.. The Alpine Club in London was founded in 1857. Reconvalescence in the Alpine, in particular from tuberculosis, was another important branch of tourism in the 19th and early 20th centuries: for example in Davos, Graubünden.Due to the prominence of the Bernese Alps in ...

  12. The Case of Sustainable Tourism Development in Alpine Destinations

    Sustainable tourism development is built on the concept of sustainable development coined in the Brundtland Report in 1987, which balances ecological, social, and economic development to ensure prosper conditions also for future generations. ... Therefore, Alpine mountain DMOs in Switzerland, Germany, Austria, and Italy are surveyed regarding ...

  13. Tourism in Switzerland

    Consequently, Switzerland's tourism collapsed in 2020 [32]. It caused a major impact on tourist service providers, such as travel agencies and tour operators who have had a loss in sales of nearly ...

  14. Swisstainable: How Switzerland is setting the standard for sustainable

    The concept of sustainable tourism has made its way into the mainstream. Travellers are increasingly interested in the impact of their trips - in a recent booking.com survey of 33,000 travellers from across 35 countries and territories, 80 per cent said that travelling more sustainably is important to them, and 76 per cent said they want to travel more sustainably over the coming 12 months.

  15. Tourism policy

    The tourism policy acts as a centre of expertise for the conceptual design and implementation of Switzerland's tourism policy. It develops knowledge bases, formulates policy, represents the interests of tourism policy both nationally and internationally, supervises Switzerland Tourism and the Swiss Society for Hotel Credit on behalf of the Swiss government, and enforces the Federal Act on ...

  16. Destination Switzerland Sustainable Tourism Strategies, Stories

    Meet Switzerland's sustainable tourism leaders and changemakers: stories and examples of sustainability leadership in Swiss destinations and tourism businesses. ... DMO, farming community, and local restaurants, this closed value chain initiative is a boost to sustainable economic development.

  17. #SwissTourism4SDGs

    Switzerland has been a driving force behind the 2030 Agenda and its 17 Sustainable Development Goals (SDGs). Tourism linked to Switzerland contributes to the achievement of the SDGs in numerous ways. The Swiss SDG Tourism Dialogue strives towards more sustainability in tourism through information, knowledge exchange and collaboration.

  18. Tourism In Switzerland

    Regional development: Tourism in Switzerland helps in the development of rural and less-developed regions of Switzerland. When tourists explore different areas, they contribute to the economic growth of those regions, encouraging investment and development beyond major cities and popular tourist destinations. 6. Cultural preservation: Tourism ...

  19. Swisstainable

    Swisstainable - Service providers Sustainability has been shaping Switzerland for decades. Whether through the predominant use of hydroelectric power, the high environmental awareness of the Swiss people or the early and comprehensive expansion of public transport, which illustrates what sustainability looks like in Swiss tourism: created for the regional population, enjoyed by guests from ...

  20. Sustainable Tourism in Switzerland

    As a global leader in sustainable tourism, Switzerland ranks first on the Environmental Performance Index (EPI). The big cities like Zurich, Berne and Geneva have been praised repeatedly for its sustainability skills. Apart from improving the environment, the Swiss are also leaders in recycling and are committed to the 3 R's (Reduce, Reuse ...

  21. Sustainable Travel in Switzerland

    The 2022 Sustainable Travel Study by Expedia found that Asian travelers are inclined to sustainable travel. A staggering 95% preferred sustainable travel, as opposed to 74% in the Americas and 69% in Europe. And there is immense potential in promoting sustainable travel in Switzerland. Because the sustainability claim is real, the fauna and ...

  22. Rebuilding tourism for the future: COVID-19 policy responses and ...

    The outlook for the tourism sector remains highly uncertain. The coronavirus (COVID-19) pandemic continues to hit hard, with international tourism expected to decrease by around 80% in 2020. Domestic tourism is helping to soften the blow, at least partially, and governments have taken impressive immediate action to restore and re-activate the sector, while protecting jobs and businesses.

  23. 9 Factors Favouring Tourism in Switzerland

    Suitable location. Switzerland is centrally located in Europe making it relatively accessible to the neighbouring industrialised European countries that are major sources of tourists e.g. Germany, Spain, Italy and England. It is linked to the neighbouring countries by excellent road, railway and air networks making travelling to and from easier ...

  24. ABC Saudi Arabia on Instagram: "The Saudi Tourism Authority (STA) has

    0 likes, 0 comments - abc.saudi on February 22, 2024: "The Saudi Tourism Authority (STA) has signed an MoU with Switzerland Tourism to bolster collabora..." ABC Saudi Arabia on Instagram: "The Saudi Tourism Authority (STA) has signed an MoU with Switzerland Tourism to bolster collaboration in the tourism sector, said a report.

  25. China's thriving outbound tourism contributes to global economic recovery

    Images by PRN Asia. The past Chinese New Year holiday just witnessed a surge in China's outbound tourism. According to statistics released by China's Ministry of Culture and Tourism, around 3.6 million overseas trips were made by Chinese tourists during the holiday. International observers said that this increase has not only contributed to the growth of the international tourism industry ...