vos travel brochure

General VOS Information & Links

• Presentations
• Brochures & Pamphlets
• Magazine Articles
• Scientific Studies
• WMO Documents & References
• JCOMM Reports
• VOS Project Documentation
• Miscellaneous Documents
• JCOMM & Related Websites
• VOS Observations & Datasets
• National VOS Websites
• Ship Directories
• Complementary Websites

» Presentations

• SOT Recruitment Presentation (ZIP 28.3 mb)

» Brochures & Pamphlets

• VOS Brochure (PDF 930 kb)
• VOS Poster (PDF 759 kb)
• VOSClim Brochure (PDF 1,086 kb)
• ASAP Brochure (PDF 831 kb)
• MSC Circular 1293 (PDF 260 kb)

» Magazine Articles

• Meteorological observations from ships (PDF 485 kb) VOS article reproduced with permission from Seaways
• Weather observations (PDF 230 kb) E-ASAP article reproduced with permission from Seaways

» Scientific Studies

• Estimating air - sea interaction using VOS data National Oceanography Centre, Southampton, UK
• Fluxes from in-situ observations, including VOS Florida State University
• Air - Sea Interaction Sea Atmosphere Interaction And Climate Laboratory
• Wind wave studies from VOS data P. P. Shirshov Institute of Oceanology, Russian Fed
• THORPEX Experiment Global Modeling and Assimilation Office, NASA , USA
• Observational errors and uncertainty National Oceanography Centre, Southampton, UK

» WMO Documents & References

• Marine Observations (CIMO Guide, WMO No. 8, Part II, Chapter 4)

» JCOMM Reports

Meeting reports.

• SOT -VIII (2015) Final Report (PDF 3,145 kb)
• SOT -VII (2013) Final Report (PDF 3,025 kb)
• SOT -VI (2011) Final Report (PDF 2,245 kb)
• SOT -V (2009) Final Report (PDF 1,940 kb)
• SOT -IV (2007) Final Report (PDF 2,220 kb)
• SOT -III (2005) Final Report (PDF 1,380 kb)
• SOT -II (2003) Final Report (PDF 845 kb)
• SOT -I (2002) Final Report (PDF 1,480 kb)

Technical Reports

• VOS Framework Document (PDF 345 kb)
• PMO -3 (2006) Final Report (PDF 135 kb)

» VOS Project Documentation

Vos special observing project north atlantic (vsop-na).

• Results of the VSOP-NA (PDF 3,190 kb)

VOS Climate Project

• VOSClim Project Document (PDF 10,310 kb)
• VOSClim - The Way Ahead (PDF 190 kb)
• VOSClim Project Brochure (PDF 1,085 kb)

» Miscellaneous Documents

• Worldwide Marine Radiofacsimile Broadcast Schedules (PDF 685 kb)

» JCOMM & Related Websites

• Joint WMO / IOC Technical Commission for Oceanography and Marine Meteorology (JCOMM)
• WMO Marine Meteorology and Oceanography Programme
• JCOMM in-situ Observing Platform Support Centre (JCOMMOPS)
• Ship Observations Team (SOT)
• Ship of Opportunity Programme (SOOP)
• Automated Shipboard Aerological Programme (ASAP)
• Data Buoy Cooperation Panel (DBCP)
• Argo Project
• International Ocean Carbon Coordination Project (IOCCP)
• Global Ocean Ship-Based Hydrographic Investigations Program (GO-SHIP)
• Global Maritime Distress and Safety System (GMDSS)
• Research Ship Schedules & Information
• Global Collection Centre, Germany (GCC/DE)
• Global Collection Centre, UK (GCC/UK)

» VOS Observations & Datasets

• VOS , drifting and moored buoys dataset ICOADS
• VOS , buoys and satellite datasets UK Met Office Hadley Centre
• VOSClim datasets VOSClim DAC
• Marine observations of special interest and scientific value The Marine Observers' Log

» National VOS Websites

• Great Britain
• Netherlands
• United States

» Ship Directories

• ITU ship station particulars
• ITU international callsign series
• Inmarsat ship directory
• DNV Register of Vessels

» Complementary Websites

• International Maritime Organization (IMO)

Contact the VOSP Chairperson

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How To Make A Travel Brochure (And Are They Still Necessary In 2022?)

When 90% of travelers are booking their trips online, are tourist brochures still relevant?

Today, most guests turn to their phones for travel information, meaning the display with brochures stacked up in a visitor center or hotel lobby could soon be a relic of the past.

Instead of creating a physical brochure that promotes your tours or attractions, you could invest more time on your website to drive more bookings online.

After all, your website functions as a 24/7 tourist brochure — and with the right SEO strategy in place, it can attract new customers ( and convert them ) far better than a brochure ever will.

Still, many tourists continue turning to brochures once they arrive at a destination. Since that’s when nearly half of experience bookings happen, tour operators might consider adding a brochure to their marketing arsenal.

If that’s the case, here is everything you need to know to create yours.

1. What is a tourist brochure?

A travel brochure is a promotional pamphlet advertising a destination, attraction, or tour activity.

Tour operators might offer travel brochures about their activities to educate guests about their offerings. An outdoor adventures company , for example, would create a brochure showcasing all of the different activities it offers, from hiking to skydiving.

Tour operators might also want to display a colorful travel brochure about their destination, which lists historic sites, local restaurants, and other interesting things to do. This way, you can indirectly help guests plan the rest of their itinerary , without having to do much extra work.

2. What is the purpose of a brochure?

Travel brochures are used to inform travelers about a particular destination or travel company. Brochures can inspire guests to plan a trip and educate them about things to do after they’ve arrived.

As a tour operator, you would create a brochure to inform guests about your experiences. Similar to the tour listings page on your website, your brochure would display your best experiences alongside descriptions that persuade guests to book.

The idea is that guests skim through these listings when they’re in your tour office and that the information provided helps them choose a tour.

You might also want to hand them out for guests to take home. If they’re not quite ready to book, another look at your colorful brochure might convince them to bite the bullet later that day. With that brochure in hand, customers are more likely to go straight to your website to book, rather than through another Online Travel Agency .

3. How can I write a brochure?

Every travel brochure should include a good cover, high-quality photos, and valuable information that will help guests in their trip planning.

Here are six key components to include in your brochure format.

• A good cover: The cover of your brochure should be visually compelling and include your company name, logo, and colors.
• About your company: Write a short paragraph or two about your tour company and what you offer.
• Tour or attraction descriptions: Inside, you should list and describe your tours and/or attractions . Make sure your descriptions excite potential guests and anticipate their questions.
• Call to action: Your brochure should persuade guests to book your tour or visit your attraction. Add a clear call to action such as “visit our website to book” or “call now to book your visit.”
• Location: Include the exact location of your attraction or tour office, if you have one.
• Contact: Let guests know the best way to reach you. Tourist brochures typically display contact information on the front or back page.

4. How do I make a brochure for free

Today, tour operators can make a brochure online in just a matter of minutes. Free online tools like Canva, Flipsnack, and Adobe Spark offer customizable templates for all types of marketing material, including brochures.

Canva is a free graphic design tool where you can easily design your travel brochure. Once you’re on the website, search for “travel brochure.” You’ll find several different templates to choose from.

You can then customize the text, colors, and graphic elements to make the brochure your own.

Flipsnack similarly offers free templates for travel brochures .

You can then publish your brochure on Flipsnack’s online platform and share it as a digital brochure. This way you can send your brochure to guests on social media or email without needing to print it.

Adobe Spark is another option. The online platform offers a few free templates you can edit to create something unique to your brand.

The internet has made it a lot easier to create travel brochures.

Better yet, travel companies today might not even need to spend the extra money to print out their brochures. Instead, you could include a digital travel brochure created on Flipsnack as part of your online marketing strategy .

It’s also worth noting that your website can also act as an in-depth digital brochure . Your site serves the same purpose as a travel brochure: It provides customers with a place to learn more about your company. Except on your website, your customers will be able to book an experience at the same time ( and without having to call your team !)

Whether you’re writing a physical tourist brochure or creating one online, use this guide to make the best one yet.

Writer Carla Vianna

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How to Make a Travel Brochure

Last Updated: March 9, 2024 References

wikiHow is a “wiki,” similar to Wikipedia, which means that many of our articles are co-written by multiple authors. To create this article, 54 people, some anonymous, worked to edit and improve it over time. There are 8 references cited in this article, which can be found at the bottom of the page. This article has been viewed 593,311 times. Learn more...

A creative, expertly written and well-designed travel brochure invites readers to cast themselves into a story that takes place in an exotic locale. In this article, learn how to make an enticing travel brochure that will have your audience fantasizing about-and booking-your travel packages.

Determining the Details of Your Travel Brochure

• A professional should already know what destination they are representing, or attempting to advertise for. Use this step to get to know the key features of your location: mountains, lakes, cabins, museums, parks, etc. Write each of these key features down on a piece of paper for use later on.
• If you are a student, find an exciting place to advertise for. Some great examples are Mexico, Hawaii, Myrtle Beach South Carolina, the beaches of Florida, or Australia, to name just a few. Research the location you choose (using reputable sources such as online search engines, encyclopedias, library books, etc.) and find out key features about the location. Write each of these down on a piece of paper for use later on.
• The lists for both students and professionals should be extra long at the beginning. It is better to create a long list to start, and then cross off items later on.

• Travel around the website by yourself and write down what and where the particular amenity is.
• If you are far away from where you are advertising for, look for maps online that might help you locate particular amenities. Sites like Google Maps often point out exactly what and where each of these is.
• After you have created a detailed list of the amenities, put a star next to the items you think are most important (bathrooms generally are a top priority). Make sure to note whether these amenities provide additional accommodations, such as being handicap accessible. [1] X Research source

• Visit peoples' homes and ask them politely to give their opinion. Remember to bring a pencil and paper to write down exactly what they say. You can also bring a voice recorder if you do not write very fast.
• If the destination is strictly for vacation (non-residential) try calling people whom have vacationed there in the past. As with the previous step, write down exactly what they have to say about their experience.
• Students who do not have direct contact with persons whom live, or have vacationed there, should look online. Find internet sites that link you with local hotels, restaurants, etc. in the area of your destination. Look for reviews that have to do with the destination (Mexico, Hawaii, etc.) rather than a particular place of accommodation. Write down what they have to say. [2] X Research source

• Vacation spots with lots of bathrooms, and restaurants available are great for an older demographic audience.
• Destinations which are primarily vacation spots (non-residential) usually target a younger audience, or newlywed couples going on their honeymoon.
• Vacation spots which have hotels furnished with WiFi and cable TV are great destinations for families.
• Destinations which have large rooms are great for business workers, who are looking to conduct work from far away.
• This is not an all encompassing list, but it will give you an idea about what to look for, and how to pick the right demographic audience. Something you might think is minor (a boardwalk for example) might make all the difference in the world for a particular clientele.

• Take into account the previous four steps, and in particular the target demographic group. Set a standard price to each of the amenities, and add them all up. Set a standard price for all of the key features of the destination and add them all up. Finally, add the price of the amenities and destination hot-spots together.
• Adjust the vacation cost according to who the audience is. Younger clientele and families will most likely be looking for a cheaper vacation. Older clientele and business types will have more money to spend. Generally speaking, vacations for a family of four should run between $1000 and $2000. Go higher or lower as you see fit. How to Calculate Cost of Travel

Writing the Text of Your Travel Brochure

• First, you’ll want to create a story. Just like a good novel pulls in a reader, the client wants to feel as if they are going on an adventure. In paragraph form (full sentences), write a convincing argument for why your vacation spot is the best place to visit.
• After you have written down your argument, go back and proofread. More importantly, cross out extraneous information, keep what is critical, and add in to places that need a more exciting, or convincing argument.
• This argument can then be split apart into different sections of your brochure. You might have to tailor the sentences to exist as a stand-alone argument in the different sections, but this will give you a good head start. It is important that the writer knows exactly why each of the individual pieces are critical, and how they come together to convince the clientele.

• Your heading/title should appear in bold lettering, underlined, and be large enough to read from far away. If someone is sitting in a doctors office, or at a coffee shop, they should be able to see the title clearly, at the top of the brochure.
• Each of the subheadings/section headings should also be in bold, and underlined. They should be a slightly smaller font size than the title. They should all also all be the same font. If one subtitle is in Times New Roman, keep them all Times New Roman. This creates a nice flow to your brochure, and does not bog down the viewer in trying to comprehend the brochure.

• Write down some adjectives you know that are not typically used, such as adventurous, pulsating, mind-boggling, fanciful, breathtaking, etc. Put these words first in your title, so that the readers eyes, reading left to right, will catch that key word.
• Then, make sure to include the location in the title. If you advertising for a Hawaiian vacation, do not leave out the word Hawaii. Put the location right after the adjective.
• Following the name of the place, you can finish the title with simply "vacation" or a synonym. End the title in an exclamation point, so that it appears that the person selling the vacation is just as excited as the potential clientele.
• Bold the lettering, and underline the title. A good example is: Adventurous Mount Everest Vacation!

• You want to make the argument for this vacation clear right up front. The reader is not going to look around the rest of the brochure if they are not convinced at the very beginning.
• This would be a great time to simply list off a few of the accommodations/hot spots. For example: “An all-encompassing Hawaiian vacation that includes beautiful scenery, top-of-the-line hotels, and all the food you can eat!”.

• You will want to include, at the bare minimum, the following sections: restaurants, hotels, scenery(appearance of the vacation spot), and shops. These are four of the most basic things people need to know about before they go on the vacation. In total, you should have around six to eight sections.
• Make sure that what you are saying is necessary, succinct, and convincing. Consider what image you are using and make sure that the words match up. Feel free to highlight, italicize, or bold certain words or phrases.
• This would also be a great time to add in those accommodations, such as handicap accessible, free continental breakfast, bike/walking trails, etc.

• To include block quotes in your brochure, start by indenting. Then add a quotation mark, and write in your quote. Finish by adding another quotation mark.
• You will want to include only the most sensitive, valuable information. Do not include bad experiences, as this might turn off the clientele.
• If you want to take out a sentence in the middle of a paragraph, simply highlight and delete. Then, in between the remaining sentences, add ... (three periods in a row). This will allow you to shorten the quote, keep what is necessary, and highlight what is most important. [5] X Research source

• Include some simple terms in your 3-4 sentence price section such as: “Prices as low as $1000 for a family of four!” or, “Prices start at $1500, and include great discounts if you purchase by phone!”
• Mention the different offers/deals vacationers can get through your particular company. Usually, there are family discounts, senior discounts, children discounts, etc.
• This section should appear on the inside of the pamphlet, to the far right (at the end). You do not want to start the brochure by introducing price, nor do you want to put the price on the back of the brochure, as the clientele will probably look there first and never look inside.

• This should be done as a series of bulleted points or dashes. Do not write this information in paragraph form, as it will all run together.
• Check a second and third time that the information is up to date and correct. Look at the bottom of webpages to see when the last time the page was updated. Call the numbers you are listing on the brochure and see who picks up the phone. The information you are presenting needs to be accurate. [7] X Research source

Creating the Visuals for Your Travel Brochure

• Some good examples include: A smiling visitor hugging a dolphin at a sea life attraction, or a woman relaxing with a massage in an open-air spa that overlooks the tropical sunset.
• Make sure the photos are in color, and have a high-quality resolution. Do not use stock photos which generally look fake, and off-putting. Use real life images, or photos you have taken yourself at the location.
• People enjoy seeing others having fun, so try to include photos of people enjoying themselves at your destination rather than showing an empty hotel room or deserted beach. This will invite readers to project themselves into the photo. [8] X Research source

• To convey a relaxed feeling appropriate for a spa, use muted pastel tones. Children's destinations are best marketed with bright, bold colors. Historical site brochures can be given an "antique" feeling with sepia and earth tones.
• For each panel of the brochure, use the same color. If there are different colors for each panel, it can become distracting and gaudy.

• Use a thin border to contain each of the panels in your brochure. A thick border can become distracting. The border should be a color that is a slightly darker/lighter shade of the tone that you use for the rest of the brochure.
• If you want to highlight key points of your story, use bullet points or asterisks. Generally, 3-4 is the range you want to stay in. Try to highlight things that are not written about in the sentences.
• Designs can also help, such as stars, rainbows, arrows, etc. Add these where and when you see fit. Once more, do not overuse these, and bog down the viewer in the visuals. The clientele should want to read more, not necessarily look more.

• Tell the printing company that you want the brochures printed on high-quality paper. Cheap, flimsy paper can easily be torn, ripped, or water-damaged. Thick, coated paper provides resistance to accidents, and can be carried around mush easier.
• If you wind up needing to use your home or business printer, just make sure to use thick, heavy paper. The settings of your printer should be set to the highest pixel quality so that your pictures come out clean and crisp.

Travel Brochure Template

Community Q&A

• Instead of using computers, students should try out their own skills at creating a hand made brochure. Colored pencils, magic markers, and rulers can get the job done well. Thanks Helpful 5 Not Helpful 1
• If you are a student, make sure to follow what your teacher requires. Thanks Helpful 5 Not Helpful 1
• Do not use pictures unless they are of the actual destination. People do not want to be lied to about what vacation they are going on. This can result in problems/litigation with the travel organization, or potentially a lowered grade if you’re a student. Thanks Helpful 3 Not Helpful 1

Things You'll Need

• Heavy paper
• Printer (preferably large (business) rather than desktop)
• Colored pencils, magic markers, rulers, ball point pens, etc. (for handmade brochures)

You Might Also Like

• ↑ https://www.biggerpockets.com/renewsblog/2014/10/06/6-amenities-to-ensure-repeat-business-in-your-vacation-rental/
• ↑ https://www.entrepreneur.com/article/83752
• ↑ https://www.huffingtonpost.com/2014/07/28/font-ranking_n_5625650.html
• ↑ https://papyrus.greenville.edu/2013/05/on-the-importance-of-a-good-title/
• ↑ https://www.englishdiscourse.org/block.quotes.htm
• ↑ https://www.ustravel.org/news/press-kit/travel-facts-and-statistics
• ↑ https://www.computerhope.com/tips/tip30.htm
• ↑ https://www.business2community.com/content-marketing-tips/pictures-articles-attract-eye-balls-01109658

About This Article

To make a travel brochure, start by identifying the main attractions in the area you're advertising, such as restaurants or movie theaters. Next, decide who your target audience is by evaluating the attractions at the destination, like by aiming for a young demographic if it's a vacation spot. To start writing, choose a catchy title and engage your audience with the first sentence on the opening flap by mentioning the destination's key strong points, such as good accommodation. Then, make sure you have great visuals to break up the text, since pictures are key if you want to grab people's attention. For more tips on how to write your sections or how to choose good visuals, read on! Did this summary help you? Yes No

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15+ Travel Brochure Examples to Inspire Your Design

See some of our travel brochure ideas, templates, and examples, all in one place. Then design your own informational and unique brochure for free using Venngage!

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As designers and creators, we all have all been there a few times. Sometimes all you need is a little brochure design inspiration to get the creative juices flowing. 

Want to create a travel brochure for your amazing cottage or hotel? What about designing a business brochure that shows off your company in a very professional way. Or even just a simple tri-fold brochure for your school project? We have all of those brochure examples in the Gallery. 

After you find the perfect brochure idea, you can use one of our professionally designed brochure templates to finish the job. And with our collection of brochure templates, even a new designer can create something incredible. So what are you waiting for?

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