FHTA

Fiji Hotel and Tourism Association

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Tourism Dashboard Insights

tourism statistics fiji

In response to the unprecedented impact of the COVID-19 pandemic on the tourism industry, the Fiji National Tourism Statistics Taskforce was established in 2020. The primary objective of this task force is to guide future international tourism research conducted by the government and other key stakeholders. One of the key tools developed by the task force is the Tourism Data Insights Dashboard. This dashboard provides a wealth of tourism market intelligence that can be used by the task force and industry stakeholders to inform future national Fiji tourism strategies and associated industry marketing campaigns. The Tourism Data Insights Dashboard includes a range of data sources, such as visitor arrivals, visitor spending patterns, and accommodation statistics. This information is updated regularly to ensure that stakeholders have access to the most up-to-date tourism data available. By utilizing the insights provided by the Tourism Data Insights Dashboard, the Fiji National Tourism Statistics Taskforce and industry stakeholders can gain a better understanding of tourism trends and visitor behavior. This information can then be used to inform the development of targeted marketing campaigns and strategies that are tailored to the needs and preferences of visitors. In addition, the task force is also responsible for identifying gaps in the available tourism data and developing strategies to address these gaps. This will ensure that stakeholders have access to comprehensive and accurate tourism data that can be used to make informed decisions. Overall, the establishment of the Fiji National Tourism Statistics Taskforce and the development of the Tourism Data Insights Dashboard are important steps in ensuring the long-term sustainability and growth of Fiji’s tourism industry.

INSIGHTS PRESENTATIONS Data Driven Insights: Understanding Travel Behaviour and Demand in Key Fiji Source Markets – Ratings & Review Data DOWNLOAD Data Driven Insights: Understanding Travel Behaviour and Demand in Key Fiji Source Markets – Brand Health Data DOWNLOAD Market Trends Likely to Shape 2022+ Tourism Recovery DOWNLOAD

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Tourism on the Fijis

Development of the tourism sector on the fijis from 1995 to 2021.

Tourists per year on the Fijis

Revenues from tourism

Tourism receipts on the Fijis per year

All data for the Fijis in detail

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The Fiji Times

Prospects of Fiji’s tourism in 2022

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tourism statistics fiji

The relentless spread and its disastrous consequences of the Covid-19 pandemic since early 2020 and the emergence of new variants from time to time, the latest being Omicron, have wrought immense misery to the world.

The result is that we now have a global economic recession aside from the loss of lives and livelihoods. Shortages are also rising in key primary sectors, raw materials and food grains, and intermediate products, such as semiconductors and electronic chips.

Although there have been are signs of robust recovery in the United States and some feeble recovery in other advanced economies, stagflation (stagnant growth with inflation) has become a matter of concern for people and businesses.

Aside from the fallout of the global recession with its adverse consequences, the small developing states and the island economies are now suffering from the loss of external resources caused by loss of jobs, closure of production units in advanced economics and oil drilling in the Middle Eastern countries.

The first one is the fall in remittances from migrants to countries of origin.

The second one is the decline in international travel, not only for business travel but also for travel by tourists, mostly by the retirees and senior citizens from rich countries to island nation countries in the Caribbean region and the Indian Ocean and the South Pacific regions, which offer an unique combination of sun, sand and surf.

Remittances were covered two weeks ago in this column. Now this time, we focus on tourism in Fiji.

Covid-19 impact on world tourism

The Covid-19 pandemic wrecked international tourism, which is still going went through a crisis of incomparable proportions. The latest assessment released in December 2021 by the Asian Development Bank (ADB) and United Nations World Tourism Organization (UNWTO) shows that it was tourism that “suffered the greatest crisis in 2020”. International arrivals had plunged by 73 per cent. The Covid-19 pandemic led almost all nations to impose a wide range of restrictions on world travel, including border closures to tourists, some of which are still continuing.

The fall in the number of international tourist arrivals is estimated to be around one million, which reduced world tourism receipts by $US2 trillion ($F4.3t). It has also resulted in an estimated loss of nearly $1.1t in worldwide exports and over $2t in direct tourism contribution to Gross Domestic Product (GDP). That amounts to more than 2 per cent of the world’s GDP.

About 100 million direct jobs were lost, with women and youth deprived of many opportunities available in the tourism industry. The support industries and services in the tourism sector, mostly micro, small, and medium-sized enterprises (MSMEs), were also affected. The most unfortunate aspect is the near destruction of the informal sector, which played an increasing role in recent years.

Though all the worlds region were affected, Asia and the Pacific (AP) region recorded the most significant decrease in tourist arrivals, with 300 million fewer tourists in 2020 than in 2019, a fall of 83 per cent. It was the biggest blow to small island developing states, in the South Pacific and the Indian Ocean regions.

Covid-19 impact on Fiji

The Covid-19 pandemic did not spare the most important sector of the Fijian economy. The fastest growing and the largest foreign exchange sector earning annually $F2 billion sector plunged. Fiji received almost 900,000 visitors in 2019.

Although World Health Organization officially declared the deadly pandemic’s arrival in April 2019, Fiji was lucky to escape the serious consequences in the year, as North American tourists and Australian and New Zealand tourists continued to pursue their planned trips to Fiji, thanks to lukewarm approaches of these countries to contain the spread.

However, from 2020 strict enforcement of travel restrictions, border closures, and fear of deaths caused a sharp decline in tourist arrivals. The number of tourists declined to 146,905 in 2020 and a total of 6637 until August 2021, an annual decline of 95.4 per cent. Tourism earnings also dropped rapidly to a total of $4.5 million in 2021, a drop of 98.5 per cent compared with a contraction of 65.6 per cent in 2020 (Fiji Bureau of Statistics 2021).

The available data on tourism business further revealed half of the tourism business was closed because of decline in demand for services; cash flows fell to cover operating expenses for around 90 per cent of the businesses including payments to suppliers (74 per cent). Debt debt servicing (20 per cent) became an issue. Medium, small and micro-enterprises suffered severely with workers faced reduced hours (27 per cent), leave without pay (25 per cent) and redundancy (8 per cent).

The Government introduced notable relief measures. They included access to FNPF savings, free food distribution, subsidies for utility payments and free private medical services. Businesses received working capital loans, holidays on loan repayment, debt forgiveness, relief payments, reduction in fees, support from FRCS, concessions, grants, deferrals and the like (Fiji Bureau of Statistics, 2021). Supplementing these, there were other relief efforts too, which included from non-government organizations, religious groups, international donors, partner countries, families and friends from overseas.

In November 2021, reopening plans of Fiji to tourism revived hopes of recovery, as businesses re-started their operations and workers returned to their jobs. The official announcement of a low incidence of pandemic positive cases among the tourists from Australia and New Zealand in mid-January 2022 was also encouraging.

However, the US issued travel advisory in late January to its citizens against travel to Fiji, dampened the spirit of optimism, citing the rising number of new positive cases. It is now clear that the pandemic will be with us for a while. The prospects of any recovery of tourism in the next three months look rather dim.

ADB’s suggestion for Big Data

With the acceleration of digitalisation since the onset of Covid-19, the need for relevant and reliable data and intelligence to manage tourism during normal and abnormal periods is well recognised. The ADB-UNWTO study clarifies that official statistics worldwide are inadequate, and they have to be complemented by data, which the study calls Big Data.

The study defines Big Data as one that “comprises large, diverse, structured, and unstructured datasets of information generated and transmitted at ever-increasing rates by organisations, people, and machines”. If properly processed and analysed, Big Data can provide valuable insights on tourism trends, growth, and tourists’ consumption of services and preferences. It can also act as a tool for policy formulation towards tourism recovery and development.

Big data is now beginning to be used widely to measure, monitor, and manage tourism developments. However, the potential of Big Data and digitalisation remains to be fully exploited, while its challenges and pitfalls require attention for effective policy implementation.

The authors of ADB-UNWTO study which review trends in the use of Big Data highlight how Big Data is leveraged for COVID-19 recovery and provide a statistical framework to measure tourism’s economic, social, and environmental impact on destinations.

The ADB-UNWTO study also gives examples of various locations in Asia, which serve as evidence of how the private sector and the government tourist agencies are partnering to tap Big Data fully. The study expects that they would help both Government and private sectors to support recovery, guide decision-making, and inform future planning.

The Big Data would enable both governments and the private sector to understand changes in consumer behaviour better over time and enhance recovery with targeted products, segments, and source markets.

The ADB-UNWTO study says Big Data is also key to supporting seamless travel by implementing safety protocols, biosecurity technologies, and digital health certificates to enable the safe reopening of borders. The ADB-UNWTO publication also recognises some legitimate concerns relating to privacy, skills gaps, data reliability, digital divide, accessibility barriers, and lack of financial resources. Fiji and other Pacific island countries (PICs) are far behind those countries such as Thailand and other major ASEAN nations in terms of human skills, capacity and financial resources.

The pandemic has further put Fiji and PICs under stress, and therefore, they cannot implement and institutionalise a system for building the Big data on the lines suggested by the ADB-UNWTO study. Fiji and Pacific Island countries would need a medium term technical assistance (TA), grants from ADB for expert knowledge and guidance.

The experts provided under the TA would take stock of current data availability and their adequacy and advise what has to be done further relating to collection of more relevant data, their storage and sharing, as well as guiding them in promoting their efficient usage.

  • Shabnam Bano is a lecturer, Dept of Economics, School of Economics and Customs, Fiji National University, Namaka campus. Dr. T K Jayaraman is a Research Professor, under International Collaborative Research Partner Program, Economics Department, University of Tunku Abdul Rahman, Kampar Campus, Perak State, Malaysia. Views expressed are the authors’ own and they do not represent those of their institutions to which they belong.

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Fiji Visitor Arrivals

Tourist arrivals in fiji decreased to 70324 in january from 82820 in december of 2023. tourist arrivals in fiji averaged 104157.74 from 1994 until 2024, reaching an all time high of 675050.00 in december of 2011 and a record low of 330.00 in june of 2021. source: fiji bureau of statistics,   markets,   gdp,   labour,   prices,   money,   trade,   government,   business,   housing,   taxes,   health,   climate.

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Fiji Tourism Statistics

Fiji fj: international tourism: expenditures, view fiji's fiji fj: international tourism: expenditures from 1995 to 2015 in the chart:.

Fiji Fiji FJ: International Tourism: Expenditures

Fiji FJ: International Tourism: Expenditures: % of Total Imports

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Fiji Fiji FJ: International Tourism: Expenditures: % of Total Imports

Fiji FJ: International Tourism: Expenditures: for Passenger Transport Items

View fiji's fiji fj: international tourism: expenditures: for passenger transport items from 1995 to 2015 in the chart:.

Fiji Fiji FJ: International Tourism: Expenditures: for Passenger Transport Items

Fiji FJ: International Tourism: Expenditures: for Travel Items

View fiji's fiji fj: international tourism: expenditures: for travel items from 1995 to 2015 in the chart:.

Fiji Fiji FJ: International Tourism: Expenditures: for Travel Items

Fiji FJ: International Tourism: Number of Arrivals

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Fiji Fiji FJ: International Tourism: Number of Arrivals

Fiji FJ: International Tourism: Number of Departures

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Fiji Fiji FJ: International Tourism: Number of Departures

Fiji FJ: International Tourism: Receipts

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Fiji Fiji FJ: International Tourism: Receipts

Fiji FJ: International Tourism: Receipts: % of Total Exports

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Fiji Fiji FJ: International Tourism: Receipts: % of Total Exports

Fiji FJ: International Tourism: Receipts: for Passenger Transport Items

View fiji's fiji fj: international tourism: receipts: for passenger transport items from 1995 to 2015 in the chart:.

Fiji Fiji FJ: International Tourism: Receipts: for Passenger Transport Items

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Travel & Tourism - Fiji

  • In Fiji, the projected revenue for the Travel & Tourism market is US$14.24m by 2024.
  • It is expected that the revenue will grow annually at a rate of 6.18%, resulting in a projected market volume of US$18.10m by 2028.
  • The largest market of Fiji's Travel & Tourism market is the Hotels market, with a projected market volume of US$6.79m by 2024.
  • It is expected that the number of users in the Hotels will reach 112.40k users by 2028.
  • In 2024, the user penetration rate is 12.7%, which is expected to increase to 14.5% by 2028.
  • The average revenue per user (ARPU) is expected to be US$119.40.
  • By 2028, 70% of the total revenue in Fiji's Travel & Tourism market will be generated through online sales.
  • In global comparison, United States is expected to generate the most revenue, with US$199bn in 2024.
  • Fiji's Travel & Tourism market is heavily reliant on international visitors, with over 80% of arrivals coming from Australia and New Zealand.

Key regions: Malaysia , Europe , Singapore , Vietnam , United States

Definition:

The Travel & Tourism market encompasses a diverse range of accommodation services catering to the needs and preferences of travelers. This dynamic market includes package holidays, hotel accommodations, private vacation rentals, camping experiences, and cruises.

The market consists of five further markets.

  • The Cruises market covers multi-day vacation trips on a cruise ship. The Cruises market encompasses exclusively passenger ticket revenues.
  • The Vacation Rentals market comprises of private accommodation bookings which includes private holiday homes and houses as well as short-term rental of private rooms or flats.
  • The Hotels market includes stays in hotels and professionally run guest houses.
  • The Package Holidays market comprises of travel deals that normally contain travel and accommodation sold for one price, although optional further provisions can be included such as catering and tourist services.
  • The Camping market includes bookings at camping sites for pitches using tents, campervans, or trailers. These can be associated with big chains or privately managed campsites.

Additional Information:

The main performance indicators of the Travel & Tourism market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the above-mentioned markets. Users represent the aggregated number of guests. Each user is only counted once per year. Additional definitions for each market can be found within the respective market pages.

The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.

Prominent players in this sector include online travel agencies (OTAs) like Expedia and Opodo, as well as tour operators such as TUI. Specialized platforms like Hotels.com, Booking.com, and Airbnb facilitate the online booking of hotels and private accommodations, contributing significantly to the market's vibrancy.

For further information on the data displayed, refer to the info button right next to each box.

  • Bookings directly via the website of the service provider, travel agencies, online travel agencies (OTAs) or telephone

out-of-scope

  • Business trips
  • Other forms of trips (e.g. excursions, etc.)

Travel & Tourism

  • Vacation Rentals
  • Package Holidays
  • Analyst Opinion

In recent years, the Travel & Tourism market has been under a lot of pressure due to the COVID-19 pandemic. Traveling to other countries became impossible because of lockdowns, restrictions, and health risks, affecting people all over the world. Although the market is recovering from this shock, the pandemic has had a long-lasting impact, with new trends emerging from the crisis. First and foremost, because traveling was not possible for a few years, people were able to save more money, which they now wish to spend on vacations and trips. Since the markets reopened, this phenomenon has become known as “revenge travel.” Furthermore, from a business perspective, a similar growth driver is the slow shift back toward in-person events. Many companies are asking their employees to return to the office, and meetings are being held in person again. Therefore, events may be an additional driver in the coming years. However, a general sentiment for the possibility of flexible working has also spread around the globe. In addition to increasing home-office options for employees, the keyword “workation” has been established as a trend. It describes the combination of working and traveling, whereby flexible workplaces allow their employees to travel and simultaneously work from different countries around the world.

The growing awareness of human impact on the environment has resulted in changes when it comes to tourism, in large part due to the younger generation. Sustainability is playing an increasingly important role for tourists, especially when it comes to the mode of travel. Environmental concerns are also shaping the market and encouraging travel companies to make new and alternative offers for more sustainable travel. In addition, regulations such as the carbon tax could potentially influence the way people travel in general. This is particularly the case when it comes to cruises since they cause high emissions. Consequently, a switch to more environmentally friendly propulsion technologies, such as Liquified Natural Gas (LNG), is being made.

On a global scale, the United States has recovered quickly from the pandemic shock, with especially the Hotels market seeing an increase in bookings. The relaxation of China's travel restrictions will promote an increase in Travel & Tourism, particularly in China but also globally for international travels. Europe’s segments exhibit a good recovery rate, although the geopolitical situation in Eastern Europe is inhibiting outbound travel. The current biggest challenges faced by all markets of the Travel & Tourism market are inflation and increased travel costs, which are caused by the most recent world events.

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'visa-on-arrival' fiji is trying to attract more indian tourists.

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IMAGES

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COMMENTS

  1. Statistics and Insights

    To meet this need, Tourism Fiji is working with tourism industry stakeholders, the Fiji Bureau of Statistics (FBoS), the Market Development Facility (MDF) and world class data analytical agency STR Global to produce tourism data, insights, and market research that will help Fijian tourism businesses effectively market their products to both domestic tourists and international visitors.

  2. International tourism, number of arrivals

    International tourism, number of arrivals - Fiji World Tourism Organization, Yearbook of Tourism Statistics, Compendium of Tourism Statistics and data files. License : CC BY-4.0

  3. Fiji Tourism Statistics 1995-2024

    Fiji tourism statistics for 2018 was 1,370,000,000.00, a 10.22% increase from 2017. Fiji tourism statistics for 2017 was 1,243,000,000.00, a 8.18% increase from 2016. Download Historical Data Save as Image. Data Source: World Bank MLA Citation: Similar Country Ranking; Country Name Spending ($) Thailand:

  4. Fiji'S International Visitor Survey Reveals $2.09 Billion in Tourism

    The tourism industry surpassed expectations earning $2.09 billion between April and December 2022 with majority of the 587,406 holiday makers coming from Australia, New Zealand and United States, the Fiji 2022 Annual International Visitor Survey (IVS) revealed. Tourists spent the most on accommodation, totaling $801 million or 38 percent of total earnings. International and domestic […]

  5. Key Tourism Statistics

    The International Visitor Survey (IVS) provides a quantitative and qualitative assessment of Fiji's visitor arrivals. The research commenced in 1986 and continues to date with the Ministry taking the primary role of data collection. The IVS project compiles vital tourism statistics such as visitor numbers and the main reason for visit ...

  6. Home

    Tourism Earnings. $1,499.3. 2022[p] ... The review of the Statistics Act 1961 has been approved by Cabinet as per the Cabinet Decision 211/2023.The Fiji Bureau of Statistics (FBoS) will be conducting a nationwide consultation on the Statistics Act toadequately capture and take into consideration the...

  7. Tourism Dashboard Insights · Fiji Hotel and Tourism Association

    In response to the unprecedented impact of the COVID-19 pandemic on the tourism industry, the Fiji National Tourism Statistics Taskforce was established in 2020. The primary objective of this task force is to guide future international tourism research conducted by the government and other key stakeholders.

  8. Home

    FIJI TOURISM DATA. "Welcome to the premier source for Fiji Tourism Data. Discover the latest trends, in-depth analyses, and comprehensive statistics shaping Fiji's tourism industry. Our portal offers valuable insights for businesses, governments and researchers interested in the Fijian travel sector.

  9. Development and importance of tourism for the Fijis

    In 2020, tourist receipts plummeted due to the COVID-19 pandemic. Of the $1.35 billion billion (2019), only $236.00 million billion remained. This is a 82 percent decrease on the Fijis. On average, each of the tourists arriving in 2021 spent about 1,959 US dollars. Conversely, the inhabitants of the Fijis spend as much as 5,047 dollars a year ...

  10. Prospects of Fiji's tourism in 2022

    The number of tourists declined to 146,905 in 2020 and a total of 6637 until August 2021, an annual decline of 95.4 per cent. Tourism earnings also dropped rapidly to a total of $4.5 million in 2021, a drop of 98.5 per cent compared with a contraction of 65.6 per cent in 2020 (Fiji Bureau of Statistics 2021).

  11. Visitors contribute FJ$805 million to Fiji's economy over 5 months

    Preliminary findings from Fiji's International Visitor Survey (IVS) for the period April to August 2022 reveal $805 million in tourism earnings, excluding air component. The five months of findings show that visitors spent $271 per person per night, which was up considerably (+12%) from the average $242 spent in 2019, over the same five months. […]

  12. PDF Pacific Tourism Sector Snapshot

    Fiji is the major airline hub for the Pacific. In 2019, more than 7,000 international flights operated in and out of the country, serviced by 11 carriers. More than 65% of flights, to 20 international destinations, were operated by Fiji Airways (Tourism Fiji, unpublished data). Before the COVID-19 pandemic, Nadi was connected

  13. Tourism Propels Growth in Fiji

    Tourism will continue as the main driver of growth for Fiji in 2023 and 2024. The ADB report says visitor arrivals to the subregion's second-largest economy in the year to date exceeded the same period in 2019. Rebound in tourism is expected to be sustained, despite monetary policy tightening in Fiji's major tourism source markets.

  14. International tourism, receipts (current US$)

    International tourism, receipts (current US$) - Fiji World Tourism Organization, Yearbook of Tourism Statistics, Compendium of Tourism Statistics and data files. License : CC BY-4.0

  15. Fiji Visitor Arrivals

    Tourist Arrivals in Fiji averaged 104157.74 from 1994 until 2024, reaching an all time high of 675050.00 in December of 2011 and a record low of 330.00 in June of 2021. source: Fiji Bureau of Statistics. Tourist Arrivals in Fiji decreased to 70324 in January from 82820 in December of 2023. This page provides the latest reported value for - Fiji ...

  16. Fiji

    The data reached an all-time high of 1.037 USD bn in 2015 and a record low of 291.000 USD mn in 2000. FJ: International Tourism: Receipts data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database's Fiji - Table FJ.World Bank.WDI: Tourism Statistics.

  17. Tourism Statistics

    Tourism Statistics. Get the latest and most up-to-date tourism statistics for all the countries and regions around the world. Data on inbound, domestic and outbound tourism is available, as well as on tourism industries, employment and complementary indicators. All statistical tables available are displayed and can be accessed individually ...

  18. Travel & Tourism

    The Travel & Tourism market in in Fiji is projected to grow by 6.18% (2024-2028) resulting in a market volume of US$18.10m in 2028.

  19. IMF Staff Completes 2024 Article IV Mission to Fiji

    Fiji's post-pandemic economic rebound has been strong, and growth is now returning to historical trends. This year growth is projected at 3%, although it faces downside risks. ... The current account deficit narrowed sharply in 2023 to an estimated 4.7 percent of GDP, driven by strong tourism receipts, and is expected to widen slightly to 6.3 ...

  20. 'Visa-on-arrival' Fiji is trying to attract more Indian tourists

    Fiji is eyeing a 5-7 per cent growth in tourist footfalls from India this year on the back of targeted marketing campaigns and leveraging digital platforms as it seeks to attract honeymooners and family travellers. The South Pacific Island nation is focusing on attracting tourists from India from segments, including honeymoon, sustainable and eco-tourism, wellness travel and multi-generational ...

  21. China extends visa-free entry to four more European ...

    In 2023, China recorded 35.5 million entries and exits by foreigners, according to immigration statistics. That compares to 97.7 million for all of 2019, the last year before the pandemic.

  22. About us

    The tourism industry contributes significantly to Fiji's economy as the country's largest foreign exchange earner. COVID-19 has had a major impact on international travel. Like other tourism destinations, the Fiji tourism industry suffered greatly as airlines, hotels and tours shut their doors and numerous livelihoods were affected.