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how much is ben and jerry tour

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how much is ben and jerry tour

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Ben & Jerry's - All You Need to Know BEFORE You Go (2024)

Ben & jerry's information.

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how much is ben and jerry tour

Ben and Jerry’s Factory Tour Review: The Inside Scoop

For Ben and Jerry’s fans, the factory tour is a must-visit attraction when you’re in Vermont. It’s a chance to see how those secret flavors are created and to sample some new and exciting ice cream combinations.

But is the tour really worth it? Especially if you’re driving a long way to get there.

Let’s dive into the details of the tour, so you know what to expect and can make the most of your experience.

Table of Contents

What is the Ben and Jerry’s Factory Tour?

The Ben and Jerry’s Factory Tour is a tour that allows visitors to witness ice cream production taking place in the original Ben and Jerry’s factory.

Visitors have the opportunity to sample and order select ice cream flavors and even witness, with their own eyes, new flavors getting created. It’s also home to the famous “Flavor Graveyard” where tribute is paid to all of the retired flavors from years past.

Where is the Ben and Jerry’s Factory Tour?

The Ben and Jerry’s Factory Tour is located in Waterbury, Vermont, about 30 minutes from Burlington, VT. 

Here is the official address: 1281 Waterbury-Stowe Rd Route 100, Waterbury Village Historic District, VT 05676.

Note: It is the only Ben & Jerry’s factory open to the public.

how much is ben and jerry tour

How to book a tour to the factory

You have the option to book a tour either online or in person when you arrive. Here are the prices:

  • Guests aged 13 and over: $6
  • Guests aged 12 and under: $1
  • Guests over 65: $5
  • Military personnel: $3
  • ***There is a $1 service fee

It’s strongly advised that you make a reservation in advance , as certain tours tend to fill up fast. Reservations open up two weeks before your desired date.

At peak times, they offer tours every 15 minutes, and from my own observations, it appears that the early tours are the most sought-after and tend to sell out rapidly. The total tour will last about 30 minutes.

Ben and Jerry’s Factory ticket booth

Our experience at the factory tour

We decided to arrive approximately 30 minutes ahead of our scheduled tour time, allowing us ample opportunity to explore the renowned Flavor Graveyard and wander around the premises a bit.

When you first arrive, there are a few parking lots to choose from, but we opted for the main front lot, which offers free electric vehicle parking . However, most vehicles were being directed towards the rear lot, situated only a few steps from the Flavor Graveyard.

Ben and Jerry’s Factory parking

The Flavor Graveyard serves as a tribute to the “dearly depinted” ice cream flavors.

Ben and Jerry’s Factory flavor graveyard

Here, you’ll encounter retired Ben and Jerry’s flavors of all kinds.

Each headstone provides a glimpse into when that flavor first made its debut, along with its unique flavor profile.

I personally enjoyed a leisurely stroll through the “graveyard,” allowing myself to reminisce about some of the flavors I once loved and even uncovering some new and intriguing ones.

I couldn’t believe that I missed out on the marzipan flavor although to be honest I didn’t know what marzipan was until visiting Toledo, Spain which was a trip we took well after this flavor had been discontinued.

Ben and Jerry’s Factory flavor graveyard tombstone

It’s worth noting that, from time to time, they do bring these flavors “back from the dead.” In fact, you can voice your request and explain why you would like to see a certain ice cream come back.

Ben and Jerry’s Factory flavor graveyard

Following our visit to the Flavor Graveyard, we proceeded to the central factory building and on the way I noticed that there were ample restroom facilities available should you need to go.

One thing I really like about the entire facility is that there are signs that make it really easy to get around.

Ben and Jerry’s Factory

Another nice thing for visitors is that you will run into a lot of different photo opportunities.

Ben and Jerry’s Factory

Additionally, there are chairs provided for those looking to take a load off, relish some downtime, and take in the scenic mountain views (which are quite nice).

how much is ben and jerry tour

Notably, there’s a playground on site to keep the little ones occupied as well.

Ben and Jerry’s Factory

There’s an inviting ice cream shop, the Scoop shop, where they serve up fresh waffle cones and an array of tantalizing flavors (new and old). When we initially arrived, the line wasn’t too daunting, but we were gearing up for our tour, so we decided to hold off.

However, by the time we finished the tour, the line had grown significantly. A sign indicated a 30-minute wait from one point, but the line extended quite a ways beyond that, suggesting that some folks might be in for quite the wait.

Considering the chilly, overcast weather in the 40s (Fº), waiting in a long line for ice cream didn’t quite seem worth it. My advice would be to arrive early for your ice cream fix, especially if you’re visiting on a weekend. Alternatively, you can opt to purchase pints of your favorite flavors directly from the gift shop.

We ventured into the main entrance where the gift shop is situated and took a leisurely browse around.

It’s recommended that you arrive 15 minutes prior to your tour’s scheduled time in this area . We did notice a few folks joining a tour that was departing before their designated slot, so there’s a possibility of getting in earlier if you’re lucky.

Before the tour commences, you can touch base with the staff member at the podium to check in, though it may not be necessary because they’ll officially check you in just before the tour kicks off.

Nevertheless, if you prefer to double-check that everything’s in order, that’s a good time to do so. While we were provided with QR codes for our tickets, they never actually scanned them; they merely asked us to verify our names.

It’s worth noting that the cell service in this area can be quite unreliable , making it difficult to access your digital tickets. You might want to consider taking screenshots in advance, so you’re not dependent on a data connection for them to display.

Ben and Jerry’s Factory

When it’s time for your tour to commence, they’ll ring the cowbell to kick off the check-in process. You’ll then ascend a set of stairs to catch a brief, five-minute film about Ben and Jerry’s. (An elevator is also an option.)

The film touches on the company’s history and their dedication to causes like social justice, providing a pretty well rounded overview of the company.

Ben and Jerry’s Factory

From there, we proceeded to the glassed-in mezzanine, where you can peer through windows down at the factory in action, akin to the experience we had at the Denver Mint .

As you enter this area, you have the chance to snag a small cup with a few delectable morsels of cookie dough, for those who appreciate that classic treat.

Arriving at the viewing floor, I couldn’t help but notice that the factory appeared somewhat smaller than my initial expectations. However, it dawned on me that this was their original factory, so it naturally had a more compact scale.

Our guide offered a wealth of information regarding the various stages of the ice cream-making process, and there’s a screen that illustrates everything he’s discussing in case you don’t have a good view of the factory floor. It’s all pretty fascinating, but it does tend to move at a brisk pace, leaving little room for questions.

Our next stop led us to the “Flavor Room,” where we had the opportunity to sample one of the newer flavors: Butterscotch’d (which made Brad very happy). I’m not a big butter scotch fan so I was not too thrilled about it but it ended up being extremely tasty .

We also had the privilege of observing the creation of a brand-new secret flavor happening right before our eyes!

ben & jerry

Following some additional insights into their global production processes, our visit concluded, and it was time to make our exit.

Ben and Jerry’s Factory

In summary, I’d definitely recommend a visit to the factory. It’s fun to explore the Flavor Graveyard, where you can reminisce about past flavors you might have tried years ago.

As for the tour itself, at $6, it’s a good deal. I personally found it a bit on the fast side and wished for more time to ask questions, but when the tours are departing every 15 minutes, that’s not really possible.

Additionally, that ice cream line was quite the spectacle. If the sign was accurate, people were looking at a minimum 45-minute wait and possibly even a good deal longer, which does seem a bit extreme for a couple of scoops of ice cream.

Perhaps they could consider a priority line for tour-goers, a pre-order system (before your tour), or something along those lines – that’s just a long time to stand in line for some dang ice cream!

how much is ben and jerry tour

Daniel Gillaspia is the Founder of UponArriving.com and the credit card app, WalletFlo . He is a former attorney turned travel expert covering destinations along with TSA, airline, and hotel policies. Since 2014, his content has been featured in publications such as National Geographic, Smithsonian Magazine, and CNBC. Read my bio .

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Explore the Ben & Jerry’s Factory: the Sweetest Spot in Vermont

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how much is ben and jerry tour

If you’re an ice cream lover who wondered what it might be like to be Charlie Bucket touring the Wonka factory, then a Ben and Jerry’s factory tour is a must-visit destination for your family.

Okay, so there aren’t any creepy boat rides and your child won’t turn into a blueberry, but you will get an up-close look at where it all started for this iconic ice cream brand.

how much is ben and jerry tour

Waterbury, Vermont is about a 45-minute drive from Burlington, VT. and is home to the first Ben & Jerry’s factory and is the only one that allows the public to tour through. So let’s find out everything you need to know about the sweetest spot in Vermont.

how much is ben and jerry tour

Ben and Jerry’s Factory Tour

The Ben and Jerry’s factory tour is an interactive and fun experience that takes you behind the scenes of the making their iconic ice cream. The entire tour lasts approximately 30 minutes and ends with the good stuff – an ice cream tasting.

First, you’ll watch a short video presentation where you will learn the interesting history of this one-of-a-kind ice cream company. You will then move onto the production room where you’ll get a glimpse of how the ice cream is made. This is where the magic really happens.

The tour concludes in the flavor room. This delicious room is where you get a sample of the flavor of the day.

Note that photos are NOT allowed inside the production area of the tour.

how much is ben and jerry tour

Tickets and Hours

Tickets for the factory tour can be purchased online or at the gift shop on-site. It is highly recommended to purchase tickets in advance as tours can sell out quickly.

The factory is open Tuesday to Saturday from 10 am to 6 pm and is closed on Sundays and Mondays.

how much is ben and jerry tour

Cow Jokes and Brownies

The factory tour is not just informative but also entertaining. The tour guides are known for their cow jokes and puns, making the tour even more enjoyable. You can also enjoy a delicious brownie or ice cream treat on the patio while enjoying the beautiful view.

The Ben and Jerry’s factory tour is a family-friendly, educational, and delicious experience. Don’t forget to mark your calendar for Free Cone Day, where you can enjoy a free scoop of your favorite flavor.

how much is ben and jerry tour

Location and Facilities

The Ben and Jerry’s factory is located in Waterbury, Vermont, surrounded by the beautiful Green Mountains. During your visit, take in the beauty of the area and smell that fresh mountain air.

Ben & Jerry’s Factory Address: 1281 Waterbury-Stowe Rd., Waterbury, VT.

The factory has ample parking, a gift shop, and a playground for the little ones. Don’t forget to pose for your picture on the lid of a pint.

There is also a gas station and a convenience store nearby, which is important to note when traveling in small Vermont communities where stops are scarce.

how much is ben and jerry tour

Beyond the Tour

The factory tour is a popular choice, and rightly so, but there is more to do at the factory than just the tour.

Visit the Scoop Shop for a cone or cup of your favorite flavor, and browse the gift shop for fun mementos, ornaments, t-shirts, and more.

Walk the grounds to take in the beauty of the Green Mountains or bring little ones to run around on the playground.

how much is ben and jerry tour

Exploring the Flavor Graveyard

The Flavor Graveyard is a final resting place for discontinued Ben & Jerry’s ice cream flavors. The company has been creating unique flavors since its founding in 1978, and not all of them have been hits.

Some flavors have been discontinued due to poor sales, while others were limited-time offerings that proved too difficult or expensive to produce on a regular basis.

Dastardly Mash was the first flavor to be retired and buried in the Flavor Graveyard in 1997. Since then, dozens of other flavors have been laid to rest, including Aloha Macadamia, Bovinity Divinity, and Cool Britannia.

how much is ben and jerry tour

The Flavor Graveyard is a small, fenced-in area located on the Ben & Jerry’s factory grounds near the parking area. Visitors can walk through the graveyard and read the humorous epitaphs written for each flavor. The epitaphs often include puns and jokes related to the flavor’s name or ingredients.

how much is ben and jerry tour

Tips for Visiting the Ben and Jerry’s Factory

If you’re planning to visit the factory, here are a few tips to keep in mind:

  • Check the website for tour times – the first step is to check Ben and Jerry’s website for tour times. Tours are offered Monday-Thursday from 10 am-4 pm and Friday-Sunday from 10 am-5 pm. The factory is closed on major holidays, so check the website before planning your visit.
  • Purchase tickets in advance – While walk-ups are welcome, it is recommended that you purchase your tickets in advance, especially during peak season (May-October). This way, you will be guaranteed a spot on a tour and won’t have a long wait. Tickets can be purchased online or by calling the factory directly.
  • Arrive early – Once you have your tickets, arrive early. Tours fill up quickly, so arriving early will ensure you get a spot on the tour.
  • Dress comfortably – Dress for the weather and remember that many of the main attractions are outside. Bring a sweatshirt or jacket if you think you might get cold.
  • Wear practical shoes – leave the stiletto heels at home. The grounds of the factory, including the parking area, is dirt and grass, which can be uneven. Sneakers or boots are the best choice of footwear.
  • Bring a small bag or purse – large bags aren’t permitted inside the factory, so bring a small bag or just your camera and wallet.

how much is ben and jerry tour

Indulging in Scoop Shop Treats

Ben & Jerry’s Scoop Shop is the perfect place to indulge in your favorite ice cream flavors. From classic flavors like Chocolate Fudge Brownie to seasonal favorites like Pumpkin Cheesecake, there’s a flavor for everyone.

Flavors and Offerings

In addition to ice cream, Ben & Jerry’s Scoop Shops offer a variety of treats to satisfy any sweet tooth. Choose from sundaes, shakes, and even an ice cream cake for your next celebration.

Special Events and Promotions

Keep your eyes open for special events and promotions at Ben & Jerry’s Scoop Shop. There’s always something new to try, from free cone day to limited edition flavors.

how much is ben and jerry tour

Final Thoughts

While visiting Vermont , a visit to the Ben and Jerry’s Factory is a must-do for any ice cream lover. The factory tour provides an inside look at how the iconic ice cream is made and is an opportunity to learn about the company’s commitment to amazing ice cream and social and environmental responsibility.

While the factory tour is the main attraction, there are plenty of other activities to enjoy in Waterbury. The town is home to delicious restaurants , shops, tours, and things to do , making it a great destination for a day trip or weekend getaway.

If you’re planning a visit to the Ben & Jerry’s Factory, don’t forget to bring your appetite and stretchy pants; there are plenty of delicious flavors to try!

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Ben & Jerrys Ice Cream Factory Tour, Vermont

Article By: Kyle McCarthy

It’s cheap, fun, educational and tastes good — it’s Ben & Jerry’s, the factory of Vermont’s friendliest ice cream makers. This special place features the brand’s memorabilia, a great gift shop and much more. Fortunately, the Ben & Jerrys Factory Tour in Waterbury has just reopened after its pandemic hiatus. That makes a visit not only yummy, but educational as well.

A local Ben & Jerry's ice cream shop on a Vermont small town main street.

We’re not the only family who loves Ben & Jerry’s. Delicious treats come from this proud and active social justice company. Their all-natural ice cream with wildly imaginative mixings is constantly evolving to meet the times. You will grow your appreciation for this clever dessert provider if you take the informative factory tour. We promise.

A Ben & Jerry Factory Tour makes a nice day out, since it’s set in the scenic dairy farm country of Vermont’s Green Mountains. Base yourselves in nearby Stowe or choose one of Vermont’s campgrounds for a bargain weekend away you won’t soon forget.

Ben & Jerry’s Model Social Justice Activism

On any tour, first comes a short film introducing founders Ben Cohen and Jerry Greenfield. These college buddies turned a five-dollar correspondence course on ice cream making into a very successful, socially conscious business. Although it is now owned by Unilever, they continue their activism in meaningful yet playful ways.

In 2021, for example, NFL star Colin Kaepernick was honored for his pre-game Black rights protests with a new flavor and a mural in a Tampa, Florida neighborhood. Sales of the new ice cream, “Colin Kaepernick’s Change the Whirled,” support his non-profit Know Your Rights Camp.

Taste their passion with nostalgic flavors such as Cherry Garcia (vanilla whipped with nuts and cherries in honor of the Grateful Dead’s Jerry Garcia) and Chocolate Chip Cookie Dough (first among many imitators.) Learn all about the Neflix & chilll’d series. These new flavors themed to streaming series use only non-GMO ingredients, cage-free eggs and fair trade certified ingredients. Look for the non-dairy option if your kids have any dietary issues.

How is Ice Cream Made?

Girl licking ice cream cone

Take your kids behind the scenes to see how ice cream is made. On the new factory tour, admission includes a 30-minute tour with an overview of the manufacturing floor. Following a guide, walk along a glassed-in mezzanine and look down on shiny steel vats churning away. Tubs of mixings like M&Ms and cookie dough blobs are standing by, as a guide explains how ice cream is produced. 

Once upon a time, everyone who took the tour of Ben & Jerry’s Factory in Waterbury, Vermont got a free sample. And, it’s back. Tour participants get a chunk and ice cream sample, lots of photo opps and a chance to shop for retail items. If that sample just whet your familly’s appetites, additional ice cream can be purchased before or after outside from the Scoop Shop. 

Book the factory tour up to a week in advance; it operates several times daily. Visit on Saturday or Sunday, but because there is no ice cream production, the weekend tours use a fun video instead of guides to explain the process. Because of that, the weekday visit is more informative.

Ben & Jerry’s Fun Stuff To Do

The Flavor Graveyard celebrates dearly departed flavors. Photo c. Ben & Jerrys

The friendly relaxed vibe makes this a great learning opportunity for any age. Young toddlers and the surliest of teens appreciate what this company stands for and the commitment they’ve made to producing a quality product.

Walk outside and meet the cows who made it possible. After you’ve stopped by the Ice Cream stand, visit the playground and the picnic area. Kids can color in a postcard and write home about their visit. Nostalgic adults cannot miss honoring the departed victims, felled by poor mixing, poor marketing or the bad economy, in the Flavor Graveyard . Each dearly beloved but departed ice cream flavor has its own tombstone and epitaph. Fans rejoice: in 2022, Dublin Mudslide was “rein-cone-ated” from the Flavor Graveyard and is being made with Whyward Spirit, a sustainable flavoring.

If you like peaceful country roads, begin an extended road trip in the region. There’s another sort-of factory tour in the Waterbury area at the Cold Hollow Cider Mill , where you can watch cider being pressed. In summer there are nearby public lakes and in fall, blue roads that slow to a crawl with leaf-peakers.

Many families dream of ice cream, even in cold snowy weather. In winter, the Ben & Jerry’s tour attracts many snowsports fans. Nearby there’s Stowe, a top notch mountain resort with a funky chic town and gourmet eateries. Okemo, a resort known for its superior kids ski and snowboard schools that appeals to families with younger kids, is not far either. Read our review of Stowe and Okemo .

Trip Planning Details for Ben & Jerry’s

Red barn in beautiful and lush green Vermont countryside

Ben & Jerry’s Factory (802-337-1201 ) is located at 1281 Waterbury-Stowe Road, Waterbury, Vermont just off Interstate 89. Factory tour admission is $6 for adults, $1 for kids 12 and under, with senior and military discounts available.

Founded more than three decades ago, Ben & Jerry’s continue to operate based on their three-part Mission Statement. Their mission statement company emphasizes product quality, economic reward and a commitment to the community. How can you not buy a scoop from the company that says, “Our focus is on children and families, the environment and sustainable agriculture on family farms.”

Go Stowe is the area’s official tourist office and they have lots of information about local hotels and B&B if anyone in the family needs to recuperate from brain freeze!

Dear Reader: This page may contain affiliate links which may earn a commission if you click through and make a purchase. Our independent journalism is not influenced by any advertiser or commercial initiative unless it is clearly marked as sponsored content. As travel products change, please be sure to reconfirm all details and stay up to date with current events to ensure a safe and successful trip.

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This Is What It's Like To Visit The Official Ben & Jerry's Factory

The official home of Ben & Jerry's is in this state and the tour will probably change your life... Or at least your appetite.

No one does ice cream better than Ben & Jerry's. They have a worldwide reputation for excellence, quality, and flavors that are, quite frankly, unparalleled by any other ice cream maker in the world. While their operations are international, that hasn't stopped their original location from being one of the most-visited tourist attractions in the state of Vermont . In the town of Waterbury, the Ben & Jerry's factory has been operating since 1985 and it continues to create just as many delicious ice cream flavors as it did when it first opened.

The history of Ben & Jerry's ice cream is an interesting one, and fans can rest assured that it was, indeed, started by two guys named Ben and Jerry. However, the two weren't from Vermont and instead grew up in Merrick on Long Island, New York. After attending Penn State together (and taking a $5 ice cream-making course), they eventually invested in a renovated gas station in Burlington, Vermont, where their ice cream empire truly began. This scoop shop became the iconic gateway that led to the ice cream known as 'Ben & Jerry's' and thus, things such as Free Cone Day, 'the world's largest ice cream sundae,' and a mission to build a better world through ice cream had begun .

So, What's It Like To Get An Inside Look (Or Rather, An Inside Scoop) On The Waterbury Factory?

Upon walking up to the Waterbury location, ice cream fans will be greeted with signs detailing where to head for what they're seeking. If you want to grab a scoop prior to entering the factory, head to the right and you'll find an outdoor scoop shop window, offering all of the current 'on tap' ice cream flavors (including some new and recent additions, if you can time it right!). Upon entering the front doors - which are basically the equivalent to paradise for an ice cream lover - visitors are greeted with artwork that adorns the walls detailing the history of Ben & Jerry's. In addition, historical items (such as ice cream scoops) also line the walls, making for an interesting browse prior to entering the lobby.

Once the lobby threshold has been crossed, it's pure euphoria. Visitors are immediately greeted with the sweet scents of cream and sugar, and sounds of the tour bell clanging to alert the next group of anxious ice cream fans. While tours and the gift shop are currently closed until 2021 , these are definitely two things to look forward to upon their reopening. The Ben & Jerry's gift shop is filled with anything a fan could want, from vibrant and inspiring t-shirts to every ice cream gadget one could ever need. Ice cream pints and ice cream-flavored foods are found throughout the shop, along with some Vermont-specific souvenirs. It's a great place to walk around in and just explore, especially if visitors have some time to waste.

Related:  New York, Sardinia, And Every Other Major City With The Best Ice Cream (According To Stars)

While waiting on line for a tour to start, visitors can peruse the flavor map that's on the wall in the lobby and read about all of the flavors that have come out, as well as the international flavors that aren't found in the US. When the bell rings, a tour guide will appear seemingly out of nowhere and lead the group on what will undoubtedly be the cheeriest (and pun-filled) tour you've ever had in your life.

The first stop is the theater room where fans will watch a short video on the creation and mission of Ben & Jerry's. Then, the excitement really begins - the factory. Visitors are led to a room where they can peer through a glass overlook and look down on the operation below. The ice cream-making process is usually ongoing but there are certain days when the factory is closed for routine cleaning and maintenance, but it's always an exciting experience nonetheless.

Related:  This State Was Voted The Most Beautiful In The Winter, And These Photos Prove It

After this, visitors are led to the room where the magic happens. The flavor-building is an integral part of creating a new Ben & Jerry's flavor and if visitors are lucky, this is where they'll have the chance to try new flavors before they've even been released. If there are no new flavors on-hand, then visitors will be treated to a flavor that's recent or an old favorite. There's something truly special about trying ice cream straight from the source and while the pints are incredible, trying fresh ice cream from the factory is nothing short of perfection. After this, visitors are free to peruse the shop if they haven't already or walk around outside, visiting things such as the flavor graveyard and enjoying the outdoor seating area and the surrounding Green Mountains.

Next:  These States Are Urging Travelers To Stay Close To Home This Holiday Season

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Ben and Jerry’s Ice Cream Factory Tour

how much is ben and jerry tour

“Ice cream is the perfect buffer, because you can do things in a somewhat lighthearted way. Plus, people have an emotional response to ice cream; it’s more than just food. So I think when you combine caring, and eating wonderful food, it’s a very powerful combination.”  Jerry Greenwood

Ben and Jerry’s

Like I do with most places we visit, I read a few reviews of Ben and Jerry’s Factory Tour on Trip Advisor.  I came across this review and enjoyed a good giggle. I mean, how political can a video about ice cream be?

“The history video was interesting but was political.”

As it turns out, the video is not at all political, but rather it’s the story of a company that not only makes outrageous ice cream, it’s about a company that has been environmentally conscious since day one.  Maybe, that equates to political for some.  For us, it equates to eating ice cream manufactured by a company that cares about the big picture.  Does it get any better? I don’t think so, but maybe I should ask Ben and Jerry.

 Ben and Jerry's.

I think the flavor of our pint is spot on!

Factory Tour

Truthfully, there isn’t a whole lot to see on the factory tour, but for $4 per ticket ($3 for seniors) we figured what the hell?  They advertise 30 minutes, but it’s more like 20, based upon the length of the Q&A at the end of the tour.  Anyway, a visit to the Ben and Jerry’s Factory Tour goes a little something like this.

Ben and jerry's

Buy your tickets and then wait for your assigned tour time.

  •  Buy your tickets and then wait for you assigned tour time.
  • Our group was ushered into a mini viewing room where we were seated and shown the “political” video, which is really just about the journey of the company’s humble beginnings to where they are now.  And, how they came to be purchased by Unilever but still maintains an external board of directors. It was actually quite interesting.

ben and jerry's

No popcorn served with this movie!

  • Next up is a view of the manufacturing room (no photography allowed) through large plate glass windows.  Due to maintenance no ice cream was being made on the day we visited.  I always find it amusing when factories won’t let visitors take pictures.  Do they really think Haagen Dazs is going to glean anything they don’t already know?!
  • Lots of corny but actually funny jokes were shared as our guide led us to the tasting room where we were served a sizeable sample of Stephen Colbert’s Americone Dream.  Yum!  This is also the Q&A portion of the program.

ben and jerry's

That works for us, what’s everyone else going to have?!

The Flavor Graveyard

Aside from eating ice cream, by far the best part of a visit to Ben and Jerry’s is the Flavor Graveyard.  It’s where all not-so-successful flavors go to die.  Hilarious!

Ben and Jerry's

Ben and Jerry’s flavor graveyard.

To learn more:  Ben & Jerry’s Factory Tour

  • Ben and Jerry’s: 1281 Waterbury-Stowe Road, Route 100 – Waterbury, VT 05676
  • Ample parking for cars and RVs
  • Tours are offered 7 days/week
  • Tickets are $4/adult – $3/seniors – no charge for kids 12 and younger
  • Time allotted for visit – 1 hour

how much is ben and jerry tour

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19 Comments

'  data-srcset=

Sweet! I can see why the Sweet Potato Pie flavor might not have caught on…

My Profile

I thought the same thing, Frank! 🙂

'  data-srcset=

We said the same thing, our free samples were big – happy us! It’s a fun stop for sure. Thanks so much for stopping by!

'  data-srcset=

I hear that! 🙂

'  data-srcset=

I can see why you’d be missing Vanilla Chocolate Chunk, what’s not to love?!

'  data-srcset=

Gelato in Italy sounds amazing, would love to embrace that experience! Thanks so much or stopping by.

http://www.greenglobaltrek.com/2016/05/is-there-such-a-thing-as-too-much-gelato-3-days-in-rome-italy.html

'  data-srcset=

I thought the same thing, about a tasting room, but they’d probably never get people out of there! 😉

'  data-srcset=

Maybe Ben and Jerry could donate ice cream for people who come to vote?

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The graveyard is hilarious. I think I’d pay the price of admission for that alone. 🙂

The graveyard was very funny, Donna. I think there were maybe 20 headstones. The graveyard is actually not included in the tour, so it’s a freebie.

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It was indeed a fun stop! And no worries, more photos to come. I thought of you often while we were in Vermont.

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The Awesome Ben & Jerry’s Factory Tour in Vermont 2024

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Hubby has a definite weakness for ice cream. In fact, he believes it should be considered its own food group! So it’s no surprise that one of our first adventures in the US portion of our Epic Road Trip was the Ben & Jerry’s Factory Tour in Waterbury, Vermont. How could we pass up the opportunity to tour this sweet place, not to mention, grab a scoop or two of our favourite ice cream – you know… to fortify us for the long drive ahead!

The Ben & Jerry’s Factory is a very family-friendly attraction, with lots to keep the kiddos occupied. Aside from the actual factory tour, there is a gift shop full of awesome items, the Scoop Shop where you can grab some ice cream, the Flavor Graveyard (more on this later), a picnic area, and a playground.

Ben & Jerry's Factory Tour - Outside-the-main-building

Where is the Ben & Jerry’s Factory Located?

Located in Waterbury, Vermont, the Ben & Jerry’s Factory is only a 20-minute drive northwest of the state capital of Montpelier. With an easy drive and plenty of free parking available on your arrival, you should have no trouble starting your adventure off right.

Ben & Jerry's Factory Tour - Ice-cream-bus

🚗 Need to rent a car? Find the best prices at DiscoverCars here.

The Ben & Jerry’s Factory Tour

Tickets are required for admission inside the public portion of Ben and Jerry’s for the Factory Experience. Tickets for the Factory Experience can be purchased on the Tuesday of the week prior to your visit.

Due to the limited capacity, and popularity of the tours, very few day-of and walk-in tickets will be available. Your best bet is to purchase your tickets ahead online, to avoid disappointment.

Ben & Jerry's Factory Tour - wall-of-ice-cream-tubs

On the plus side, the Ben & Jerry’s Factory Tour tickets are an absolute steal at $6 for adults and $1 for kids under 12 years of age. As a result, the tickets sell out fast during peak times.

The tours run all day, 362 days a year, so it really isn’t too difficult to score a set for your family. Worst case scenario, you indulge in some ice cream while waiting for the next available tour!

The 30-minute guided tour takes you through the history of the company, as well as the ice cream-making process. If you are lucky enough to be there on an ice cream production day, you can actually watch the machines hard at work making the delicious treat!

Ben & Jerry's Factory Tour - cool-flavour-posters

All in all, the Ben & Jerry’s Factory Tour was very well done. The information was presented in a fun and entertaining way, which meant not a single complaint from the kids. And with the tour ending in the Flavoroom with samples of ice cream for everyone, there were only happy smiles all around!

Ben & Jerry's Factory Tour - Sample-time

The Flavor Fanatic Experience

If you are super stoked about ice cream and have the time (and money), the Ben & Jerry’s Factory also offers the “Flavor Fanatic Experience.” This is a private ice cream-making experience in the Flavor Lab, with one of the Flavor Gurus as your guide.

So not only do you get a tour of the facility, but you get to assist in the entire ice cream-making process… sampling as you go, of course!

Ben & Jerry's Factory Tour - wall-of-ice-cream-flavours

The experience also includes a tie-dyed lab coat, which is yours to keep, a flash drive filled with photos of your experience, and a waffle cone from the Scoop Shop to top off the experience. What could be sweeter?

The 45-minute Flavour Fanatic Experience must be booked in advance and costs $225 per person. We did not take this private tour, so I can’t really comment on whether or not it’s worth the money.

But at the end of the day, it’s ice cream! How wrong can it be??

The Scoop Shop

With the sweet taste of ice cream still on my lips, we needed to head to the Scoop Shop next! Here, you can find several exclusive flavours, that are just loaded with chunks and swirls.

Hubby and the kids had plenty of flavour options to choose from, so their decision wasn’t easy!

Ben & Jerry's Factory Tour - Mr. Bump-and-Hubby-inhaling-their-cones

I have a dairy sensitivity, so my options are always much more limited. But I was pleasantly surprised to find several dairy-free flavours available, that didn’t include raspberry sorbet! Ha!

Anyone who is vegan or dairy-free knows that the only flavour EVER available at most ice cream shops is the dreaded raspberry sorbet!

Once you have the ice cream flavours chosen, you then have to decide whether you want it served up in a dipped waffle cone, swirled into a milkshake, made into a sundae, or have it served up in a classic cup. Decisions, decisions!

Ben & Jerry's Factory Tour - Ice-cream-break-crazy-faces

I chose Chocolate Chip Cookie Dough on a waffle cone, and was it ever delicious! I was a new convert to Ben & Jerry’s from that point on!

The Flavor Graveyard

With our ice cream cravings taken care of… at least for the immediate future… we headed outside to visit the Flavor Graveyard. This colourful and playful “cemetery” is where Ben and Jerry’s flavours end up after they are discontinued.

Ben & Jerry's Factory Tour - -graveyard-with-entrance

Did you know that every year, Ben & Jerry’s eliminates eight to twelve flavours from their lineup? This is because Ben & Jerry’s is constantly experimenting with new (and sometimes odd) ice cream flavours.

Consequently, those with the lowest sales are discontinued, with a few notable ones ending up in the graveyard. Each “Dearly De-pinted” flavour has a headstone with a quirky description of its demise.

They are hilarious! What a fun idea! With names like “Bovinity Divinity” and “Turtle Soup”, it’s hard not to spend time reading each headstone!

Ben & Jerry's Factory Tour - Flavour-graveyard-with-headstone-3

The kids had fun running from headstone to headstone, trying to pick out their favourite sayings! Considering most flavours were discontinued before they were born, they could only imagine what the ice cream actually tasted like! Ha!

Ben & Jerry's Factory Tour - Flavour-graveyard-with-headstone

Stairway to Heaven

The day we visited the Ben & Jerry’s Factory, the weather wasn’t great for outdoor exploration. However, had it been nice out, we would have spent much more time wandering the grounds.

Kids can enjoy the “Stairway to Heaven,” which leads to a playground as well as a “Cow-Viewing Area.”

The Ben & Jerry’s Factory is definitely family-friendly both inside and out! We noticed quite a few Adirondack chairs and picnic tables scattered around the grounds.

Those would be the perfect spots to enjoy a picnic on a beautiful day, as well as a cone or two!

Ben & Jerry's Factory Tour - wall-of-ice-cream

Of course, we couldn’t leave the Ben & Jerry’s Factory without visiting the gift shop! Aside from being able to purchase ice cream by the pint, there was a huge selection of ice cream-themed merchandise.

We spent quite a bit of time trying to decide whether we wanted shirts, magnets, pint locks, or bags of Cookie Dough Chunks! It was all part of the fun!

Ben and Jerry’s Factory Tour FAQs

Ben & Jerry's Factory Tour - Ice-cream-tub

Yes. Today, Ben and Jerry’s headquarters are in South Burlington, Vermont. But their factory is still in Waterbury, Vermont.

Creemee! Found on menus and at ice cream stands, a Creemee is what soft-serve ice cream is referred to in Vermont.

Yes! Ben and Jerry’s takes great measures to be socially and environmentally responsible when sourcing ingredients . In fact, in 2005 Ben and Jerry’s was the first ice cream maker in the world to use Fairtrade Certified ingredients.

The first flavour ever created by Ben and Jerry was Vanilla!

Cherry Garcia . Cherry Garcia has been a fan-favourite since 1987 when it was first introduced. With cherry-flavoured ice cream, bits of real cherries, and chocolate flakes, this flavour can usually be found in the top three bestsellers for Ben and Jerry’s.

Mocha Walnut . Introduced in 1981, Mocha Walnut was Ben’s all-time favourite flavour. unfortunately, it also turned out to be the ice cream company’s all-time worst-selling ice cream.

While you think that Vermont would be the obvious answer considering the popularity of Ben and Jerry’s ice cream, the answer is California! In fact, the average American consumes 20 pounds of ice cream per year!

Final Thoughts on the Awesome Ben & Jerry’s Factory Tour in Vermont

Ben & Jerry's Factory Tour - ice-cream-break

We spent about 3 hours at the Ben & Jerry’s Factory, which could have been stretched out longer had the weather cooperated. It was definitely a fun and worthwhile stop to make.

In fact, my kids still mention the experience whenever we pick up a pint of Ben & Jerry’s from the store… which is definitely more often since visiting the factory!

🛎️ Looking for Hotels near the Ben & Jerry’s Factory? Find the best rates for hotels here.

What’s your favourite flavour of Ben and Jerry’s??

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Marianne Giordano is the founder and writer for Pasta Pretzels & Passports. Together with her husband, John, and their children, the family has travelled to 15 countries, including 27 states in the US, and all over their home country of Canada. Marianne is responsible for planning all of her family's travel itineraries and dreaming up new adventures. A Canadian native, Marianne shares all her favourite family-friendly things to do while travelling the world.

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Ben & Jerry's Factory Tour

how much is ben and jerry tour

Ages: 0 - 14+

Cost: $3 adult/ $2 seniors/ kids 12 and younger FREE

Parking: Yes - parking lot

Features: Restrooms, Snack Stand

This 30 minute, guided factory tour is fun and educational. You will see how the ice cream is made, learn about the company's history, and even sample the flavor of the day. After the tour leave time to visit the gift and scoop shop where over 30 flavors are available.

Snow Shoe tours provided by Umiak

  • Every Saturday & Sunday (January - March)
  • Every day of Christmas Week (starting the day after Christmas).
  • Every day of Presidents’ Week.
  • 11:00 a.m. to 4:00 p.m. - Snowshoe tours begin every hour on the hour & are 30 minutes long.
  • Tours around the property then head inside for a factory tour of the ice cream making
  • Reservations - 802-253-2317. ($15 adult/$10 kids 10 and under)

During the summer months you will find outdoor activities too. There is space for picnicking and even a playground.

Click here for scoop shop hours and other tour info.

*Allergy Information Here

photo

Reviewed on 06/29/2010

I took our 8 & 11 yr old kids on this short tour. It begins in the main lobby, adjacent to the gift shop. As soon as you hear the cow bell ring follow your tour guide upstairs for a 6 and 1/2 minute movie explaining the history of the company and what it's mission is today. Both of my children commented they learned alot about the company's founders - Ben and Jerry. Next stop is view from the top. You are over the actual factory where you can watch them make the ice cream. On any given day, at any given moment what is going on in that room can be different. On the day we were there they were packaging. As a parent I loved that the tour is only $3 for adults and free for the kids. Plus at the end they do nice sized samples. They were super accommodating for my tree nut allergy kid and had an alternate sample of sorbet available for him. ... more

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vtfreebiegirl

Reviewed on 04/15/2014

What a great little tour. It's long enough to get the jist of the company, but short enough, so it's not boring, which makes it fun for all ages. My daughter who is 4, was really interested in the big machines that make the ice cream. The tour guide explained how each of the machines work, so it wasn't like it was just a quick peek and my daughter was able to view the equipment and see them in action. (NOTE: no photography is allowed in this area) During the tour they also show a video, which is a little more adult oriented, but once again short enough, that by the time it's over the kids are just beginning to squirm and then your off to see the equipment. The final stage of the tour is the flavor room, where someone is stationed creating random flavors and the best part this is where the free samples are :) One of the great things about this tour was that the guide was funny, so it wasn't just a blah-blah-blah tour, it was upbeat and entertaining. While this tour isn't an every weekend adventure, I would still recommend going at least once a year. ... more

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Reviewed on 02/08/2013

My out of town family loves coming here everytime that they are in town !!

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Reviewed on 06/14/2012

We brought our son last year and he loved it! I have to say I was impressed with how well the tour was, the kids where excited and the lady was able to keep right up and keep kids of all ages entertained! We plan on going back this summer!

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rougeurbleu

Pretty good place to take school aged children, though as someone else mentioned you may want to find out when tours begin so you aren't waiting. A bit of free ice cream at the end was certainly a favorite! We once got to taste a flavor they were testing (not for sale yet) so that was kinda neat!

Reviewed on 02/02/2012

Everyone needs to make sure they have done the B&J's tour ! So much fun.

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Reviewed on 08/18/2011

I love Ben & Jerry's and I love the tour. We take many out of town guests there and always swing in if we are in the area (even if it is not for a tour). Our favorites are the outdoor activities- we never get tired of the flavor graveyard or the playground! My kids (5 & 2) do not do so well on the tour. They aren't quite at the age where the informative video is fun for them so keeping them still was a challenge. They did enjoy looking at the factory and eating the ice cream. ... more

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katiebug_1530

Reviewed on 08/16/2011

This was a great little day trip. The grounds were quite packed when we went so be prepared for a crowd. The tour was fun, informative and cheap oh and there's ice cream samples at the end (My favorite part). also outside the building they had a bunch of activity's like free spin art and for $5 you can Tye-dye your own tees. I would like to go again soon

Reviewed on 03/05/2010

While I may have infinite loads of patience, my seven-year-old son does not. A trip to the Ben and Jerry's ice cream factory in Waterbury is definitely a test in patience: the tour starts every hour on the hour, and, depending on when you get there, the first part could be a bunch of waiting around until they ring the cow bell. Yes, my son liked this part. The next part is a 7-minute documentary on the history of Ben and Jerry and their ice cream business. It's cute and flashy, but let's face it, after a few minutes, small kids start to loose their focus, especially when the movie is a bunch of people talking. Now, I'm not one of those parents who thinks their kid needs to be stimulated constantly, and educational experiences are good, but isn't there a way to make education fun? (Hindsight: when we were home going over our experience, my son recited all sorts of Ben and Jerry facts, so it did sink in there!) After the "moooovie" is the secret insiders look at the factory. But, guess what? The day we were there, they were not producing anything. Now, tell me, for a kid, what is so interesting about looking at a room full of non-moving machines? How are they to visualize the process, when they have nothing in their short lives to compare it to? Oh, wait, here comes another movie! Another documentary on how the plant operates. While the grown-ups may find the tidbits of information interesting, like the giant freezer thingy that gets down to minus 70 degrees, kids have no real frame of reference for this stuff. They need hands-on experiences, and to see things in action. So, the saving grace of this whole experience is, you guessed it: FREE ICE CREAM! They give a sample at the end, and my son was very excited about this part. He said it was the best ice cream he had ever had! And what's neat about this part is you get to try a flavor you might not have normally bought at the store or a scoop shop. We had the Hannah Teter Maple Blondie, and it was delicious! Maple ice cream, blond brownie chunks, and a maple swirl! YUM...reminded me why we love Ben and Jerry's...even if their tour is a bit of a snoozer! ... more

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Reviewed on 01/25/2010

I swear we have been on this tour with every out of town guest and it is still always fun for me too! The plant is really fun for all ages and the tour will keep kiddos entertained as well as adults. The ice cream sample at the end is always a big hit. And the pricing is still affordable! Gotta love that.

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What Ben & Jerry's VIP Tour Is Really Like

Ben & Jerry's ice cream sign

If you're a hardcore fan of Ben & Jerry's ice cream (and really, who isn't?), then maybe you've considered making the trip out to Waterbury, Vermont, to see where the magic happens. Waterbury is where the Ben & Jerry's factory was built in 1985, and in present times the factory pumps out an impressive 350,000 pints each day according to the beloved brand's website . There is also a Scoop Shop on site where you can purchase your favorite flavor (Half Baked? Chunky Monkey?) scooped into a waffle cone or 20 of your favorite flavors if you're with pals (or not) scooped into a Vermonster Sundae topped with banana slices, cookie and brownie pieces, hot caramel and fudge, and ten spoonfuls of chopped walnuts (via the Ben & Jerry's website ). If by chance, your favorite flavor has had an untimely departure, you can even pay your respects in the Flavor Graveyard . 

For those looking for more of an elite ice cream encounter, Ben & Jerry's also offers a two-hour VIP Experience with private tours where you and your crew can get the lowdown on the company's history and ice cream-making process, according to the VIP Experience webpage . At the end of the tour, participants get in on the action at the Flavor Lab. This is where participants work with a Flavor Guru in a 45-minute ice cream-making session that "includes tasting but not taking" the ice cream. Of course, for $225 you'll want more than just a "tasting" of ice cream.

What a ticket to Ben & Jerry's VIP tour gets you

In addition to the tour and Flavor Lab fun, the VIP tour ticket includes some extra perks, according to Ben & Jerry's website . While you're in the Flavor Lab, the staff-turned-Paparazzi will take photos of you wearing an awesome tie-dyed lab coat. Not only do you get to bring home a flash drive of those fabulous photos, but you'll also take home that sweet coat. After two hours of looking at ice cream, you're definitely going to want a full scoop all to yourself. Your ticket includes a scoop of your choice (Phish Food? Americone Dream?) in a waffle cone from the Scoop Shop. It also comes with a 25% discount on purchases from the gift shop and a coupon for a free pint of Ben & Jerry's once you get home.

We love a good cause, and perhaps the sweetest part of the Ben & Jerry's VIP Experience is the portion of the ticket that goes to the participants' pick of one of three non-profits: The Children's Literacy Foundation (CLiF), Clarina Howard Nichol's Center, or Outright Vermont. Unfortunately, all factory tours are currently on hiatus due to Covid-19, but the Ben & Jerry's website makes an optimistic promise for the return of the VIP Experience: "We don't have a set date for our VIP Experience to resume yet, but rest assured that when it does, there will be chunks & swirls a plenty!" Until then, we'll settle for a spoon, a pint, and that inevitable smile.

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Ben and Jerry's: What's it like to take the ultimate ice cream tour in Vermont?

In the quaint town of waterbury, ice cream groupies can get their dessert fix with a ben and jerry's tour, article bookmarked.

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“No dessert,” I replied to the waitress when she offered our group menus.

We had just finished lunch at The Reservoir, a restaurant and tap room in downtown Waterbury, Vermont , and my two teenage children and their friends were anxious to move on to the purpose of our excursion: a tour of the Ben and Jerry’s Ice Cream Factory. They had all taken the tour numerous times (one of the advantages of living in rural New Hampshire, about a 90-minute drive from the factory) but this fact did not dampen their enthusiasm.

We made the 10-minute drive from the centre of town to the famed factory, and discovered throngs of others who were equally enthusiastic about the opportunity to bask in Ben and Jerry’s lore and partake of the ice cream. The place was mobbed, and even though tours run every 10 minutes, we had to buy our tickets two hours in advance.

To pass the time we drove down the road to visit two other big Waterbury attractions: Cabot Creamery, where we sampled far too much Vermont-made cheese; and Lake Champlain Chocolates, where we somehow made room in our stuffed stomachs for truffles. Each was a nice appetiser for the main course, and if I weren’t a local able to buy both products at my neighbourhood grocery, I might have done a little shopping.

Recommended

  • It has suddenly become harder to buy Ben & Jerry’s and Pot Noodles

Back at Ben and Jerry’s, we lingered in the hot sun with a collection of tourists and other locals, eager to get inside the hallowed walls. The compound is remarkably small, especially considering that it produces 40 per cent of the ice cream sold in the United States. There is a small waiting area for tours, and an adjacent gift shop. Outside, there is an ice cream kiosk, and half a dozen tables.

Finally, at 10 past four, a cowbell was rung and our tour began. It started with a short film about the history of the company. As most Ben and Jerry’s aficionados know, it all started in 1978 when two friends opened an ice cream shop in a renovated petrol station. The seven-minute animated film skips along, emphasising the company’s social activism and fair trade business practices. (In 2003 the company became a fully owned subsidiary of Unilever, but Ben and Jerry’s retains an independent Board of Directors.)

After the film, we were taken to a landing overlooking the room where they make the ice cream, but we were not allowed to take photographs. There were eight stages and each was labelled with a big sign, while our tour guide told us what happened at each. I was surprised at how relaxed the room appeared, with only a handful of staff at the machines. Even more surprising is that only one flavour is manufactured at a time, usually for 12 to 72 hours. The factory runs 24/7 according to our guide, producing 400,000 pints per day.

We stood there for five minutes before being escorted into the “Flavor Room”, where Ben and Jerry actually created some of the early flavours. The little kitchen where they did the inventing was glassed off, but we could see it. Everyone was given a tiny tasting cup of milk and cookies ice cream and then we were escorted out. In all, the tour lasted maybe 30 minutes, and left me a little disappointed. What impressed me most was how much money the company earns on the tours themselves. Roughly 350,000 people take the tour every year; at an average ticket price of $4, that’s $1.4 million in tour sales alone.

Like a herd of cows, our tour group walked out the door and immediately queued to buy ice cream (some of us still licking the free sample). With roughly 30 people waiting and only two windows open, it was clear we’d be there for a while, and I reminded my lot that we could drive down the road and buy the same exact product at a petrol station, but they wanted to wait. Clearly, this was the prevailing sentiment, as everyone stood in the queue patiently and good-naturedly.

Ninety minutes and $25 later, we took our cones to the “Flavor Graveyard”, which is a short walk through the parking lot, to enjoy what turned out to be our favourite part of the day. Designed like an actual cemetery, headstones bear the names of discontinued flavours along with little rhymes. It was fun to walk through the dearly departed flavours, such as Rainforest Crunch (1988-1988): “With aching heart and heavy sigh, we bid Rainforest Crunch goodbye. That nutty brittle from exotic places, got sticky in between our braces.”

Where the tour seemed detached from customers who love the brand, the graveyard had a whimsical sense of humour, and embraced the personal relationship many feel towards their favourite flavours.

While it wasn’t the most riveting tour I’ve ever taken, the drive to Waterbury alone is worth the trip; the breathtaking views of the rolling Vermont Mountains are pristine and unmarred by billboards. Perhaps most enjoyable were the other tourists, who were nonplussed by the long queues at Ben and Jerry’s. Clearly, brand loyalty goes a long way.

Travel essentials

Getting there

Waterbury is within driving distance of Montreal airport (two hours) and Boston airport (three hours).

Staying there

Trapp Family Lodge ( trappfamily.com ) is about 10 miles north of Waterbury in Stowe, which is a huge tourist destination, especially for travellers from New York. It’s a year round town, with skiing in the winter and hiking in the summer. Doubles from $225, room only.

More Information

benjerry.com/about-us/factory-tours

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Ben and Jerrys

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About this activity

The thing we love about ice-cream is picking what flavor to have, and we know at Ben & Jerry's there are often far too many flavors to pick from! Imagine the trouble you will have then at the Ben & Jerry's Factory Tour where you are surrounded by them all!

The Ben & Jerry's Factory Tours aren't all about eating though. It's actually an educational, and pretty fascinating experience! Join their 30 minute tours which are treat for all ages.  If you ever wanted to know how those amazing flavors are created and end up in those little tubs for you to enjoy, then this tour is for you!

The tours will give you an insight into the entire ice cream manufacturing process, and also you find out how the company itself incorporate their values into every decision they make, which ultimately drives their business.

Then - at the end of the tour you are in ice cream heaven because it's ice cream flavor choosing time! Are you going to try your favorite flavor, or a completely new one (and one that you may not have heard of - like Vermonster! Any ideas what that is?)

If you can't decide they have some pretty awesome "scoopers" there who can give you there advise, or offer you those samples you love to try and make your mind up.

Want something a little different? Try the Umiak Snowshoe & Ice Cream Too Tour! This 45 minute tour is unique, because it takes you our on snowshoes into the woodlands behind the factory itself! You see the very sad flavor graveyard, where they pay tribute to all the dearly parted flavors that are no longer with us. A moment of silence if you will....

A unique family day out experience that ends in ice cream - what more could you want! 

Activity location

How much does it cost.

$20 with t-shirt!

Last Updates

Ben and jerrys faq’s, doing our bit.

They have fun events like Free Cone Day and seasonal activities, so they are all about keeping it exciting and fun!

I’m Hungry! Can I get food at Ben and Jerrys?

Ice cream of course! There are all the flavors you could want as well as those favorites like waffle cones and hot fudge sundaes!

Any top tips when visiting?

Tickets are sold daily on a first come first serve basis so try get their early!

Does Ben and Jerrys have a gift shop?

In addition to ice cream, the gift shop has everything from hats to towels, even lip balms! Fun gifts to take home

Teachers corner

It's only $2 for students over the ages of 12! Teachers and bus drivers you get a free cone - why wouldn't you go!

Does Ben and Jerrys have healthy eating or Vegan options?

There is a seasonal picnic area if you want to bring a proper lunch to enjoy before or after your tour and make a day of it!

Is Ben and Jerrys fully accessible?

Service dogs only. There is handicapped parking and the tours are ADA accessible! There is also a wheelchair on site for borrowing.

Any additonal information?

The manufacturing days are Monday to Friday, but the schedule can change in advance to call to check ahead if you need to!

What people are saying?

Rate & write a review, top activities near waterbury.

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RoadsideAmerica.com Your Online Guide to Offbeat Tourist Attractions

Attraction:

Grave of "This is Nuts."

Ben & Jerry's Factory Tour and Flavor Graveyard

Waterbury, Vermont

Ice cream, the munchies, hippies. Where else could a place like Ben & Jerry's be except in Vermont?

The Ben & Jerry's Ice Cream Factory is one of the few tourist attractions in Vermont that stays open after 5 pm, and for that we are grateful. It is chunk-packed with visitors when we arrive at 6:30 and it has much to offer: a tour, a gift shop stacked high with everything from tie-dye t-shirts to moose-turd chocolate patties, the "Flavor Graveyard" (more about that in a minute), even satellite attractions set up in tents along the sidewalk: one offering temporary tattoos, another extolling the virtues of composting. A giant Chocolate Chip Cookie ice cream flavor lid on its side, with Ben & Jerry head holes, beckons as a disturbing photo op. You be the counter-culture entrepreneur!

Factory.

The tour begins with a video in the "Cow Over The Moon Theater," which tells the story of Ben Cohen & Jerry Greenfield: how they met in 7th grade gym class, took a $5 dollar correspondence course about ice-cream making, renovated an old gas station in Burlington for their first store and, most importantly, sold stock to Vermonters in 1984 to pay for their factory. Eventually one in every 100 Vermont families owned shares, ensuring that the ice cream factory would remain a popular vacation stop for decades to come.

Samples.

The tour itself is brief, giving visitors an elevated view of the factory floor and ending with a "taste test" of samples from whatever ice cream flavors the plant produced that day. Along the way they are bombarded with an odd mix of Ben & Jerry's manufacturing statistics and hippie propaganda:

The plant churns out 110 pints a minute, 190,000 pints a day; all of the milk and cream comes from Vermont family farm cows with no rBGH growth hormones; the Spiral Hardener conveyor chills every pint for two hours at -40 degrees (-70 with the wind chill); the ice cream is packed in unbleached paperboard containers to spare the environment from "nasty toxic dioxins;" and each Ben & Jerry's employee gets three pints of free ice cream a day.

Three pints a day? Older tour members swiftly calculate how such a perk might have changed their own pitiful lives; kids are ready to cut grade school and run away to the Spiral Hardener. But those crazy thoughts pass by the time every one reaches the Tasting Room -- free samples are dispensed in little paper dispensers. The crowd is satiated. After all, how much ice cream can one person eat?

Flavor Graveyard.

The most playfully gruesome aspect of the factory is its Flavor Graveyard , on a hill in back of the plant, beyond the bulk milk tanks.

The Graveyard exists because of Ben & Jerry's never-ending experimentation with odd ice cream flavors; some are just too odd for their own good. Every year eight to twelve -- those with the lowest sales -- are "killed" and become candidates for this fatland Boot Hill, which opened in 1997. The company has eliminated hundreds of flavors, but the Graveyard only has 40 headstones, perhaps enough to get the point across.

It is a tranquil place, surrounded by a plastic white picket fence, and people walk among the fake tombstone placards in quiet reverence. Some look for some past favorite flavor that faltered in the mass market.

Grave of Devil's Food Chocolate.

Over here is interred Peanut Butter & Jelly (1998-1999). Over there lies Miz Jelena's Sweet Potato Pie (1992-1993). We can only hazard poor guesses about what went awry for Bovinity Divinity (1998-2001). And way over yonder is Coffee! Coffee! Buzz Buzz Buzz (1996-1999), a casualty that, in hindsight, should have been ample warning preceding the dot.com meltdown. The gravestones feature illustrated lids for each fallen flavor, a scoop and cone ascending on little angel wings.

Why is an ice cream company so popular in a state as frigid as Vermont?

Sure, it keeps 40,000 Vermont dairy cows employed, but Vermonters don't just support the industry of ice cream. They love ice cream. Does the product make them reassuringly cold? Does it have any correlation to the astonishing number of pregnant women that one sees up here?

Another marker that should be added adjacent to Ben & Jerry's Flavor Graveyard: a mass burial pit, to remember B&J shareowners. The company was scooped up by a giant corporation and is no longer publicly traded.

Also see: Ben & Jerry's First Store plaque

Ben & Jerry's Factory Tour and Flavor Graveyard

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Ben & Jerry’s Factory Tour Review

Ben & Jerry’s Factory Tour Review

When you think of ice-cream what brands do you think of? Chances are there’s a famous duo that isn’t too far from your mind. That’s why when I pulled up next to the Ben & Jerry’s Factory in Vermont, I felt little a little kid again.

I mean, who doesn’t love ice-cream?!

Going on The Ben & Jerry’s Factory Tour was the closest I’ll probably ever get to living my Charlie & The Chocolate Factory fantasy, except this golden ticket was frozen.

The factory might be a little out of the way for your everyday tourist (I visited on the Trek America Northeastern BLT Tour ) but oh my is it worth it!

Want to know more about the tour? Carry on scrolling to read my Ben & Jerry’s Factory Tour review and find out why t

Ben & Jerry’s Factory Tour Review

Ben & jerry’s guided factory tour.

Ben and Jerrys Factory USA

Nestled in the hills in Waterbury, Vermont , close to the resort town Stowe is the factory of dreams. Seriously though, I challenge anyone not to be excited standing in front of the Ben & Jerrys Factory. Never has there been a truer rhyme than “I Scream, You Scream, We All Scream for Ice Cream”. If it meant getting into the factory, I’d have screamed and screamed until I was sick.

Luckily that wasn’t necessary as we had reservations for the 30-Minute Guide Factory Tour. Waiting for our slot, I stood in the most delicious sugary-smelling lobby and paid a visit to the Scoop Shop and the gift shop.

After buying all the Ben & Jerry’s merchandise I could justify, a cowbell rang and it was time to begin the tour!

Ben and Jerrys Flavours Lab

Walking through a top (not so) secret door, we watched a short film on the history and ethos of Ben & Jerry’s and I was pretty impressed. Sure they’re not going to say anything bad, but it seemed like they are a genuinely good, caring company. From using ethically-sourced local ingredients, to giving back to the local communities, it was nice to see a company taking pride in how they do business.

Oh, and if you’re lucky enough to work for Ben & Jerry’s, you get to take home 3 pints of ice cream per day! It’s no surprise that a lot of employees choose to donate the majority to charities.

Once we were clued up on Ben & Jerry’s history, it was time to see how they put it into practice. Unfortunately, we were asked to turn cameras off because Haagen Dazs spies get everywhere, but trust me when I say it was amazing.

Learning all the tricks of the trade, we saw about everything that goes into making your favourite tub of ice-cream.

After finding about all of the things involved in making delicious ice-cream, we were invited downstairs to see some new products, have a peak in the magical flavour lab and even got a sample of the flavour they were making today. In our case, it was Cookies & Cream and I swear it tasted even better than usual!

In total, the Ben & Jerry’s factory tour only took about 30 minutes, but it was crammed with insider info and well worth the visit.

Flavour Graveyard

Ben and Jerrys Flavour Graveyard

Once the tour had finished it was time to explore the other parts of the factory. Climbing up the hillside next to the factory, we stumbled upon the Flavour Graveyard, the resting place for all those incredible flavours that didn’t make the cut and have been discontinued.

Let’s take a moment.

Ben and Jerrys Flavour Graveyard

Now I know this isn’t a ‘real ‘ graveyard but I felt weirdly sombre walking around the headstones of past flavours.

It was so interesting seeing some of the delicious flavours that are no longer available, and kind of sad that I’ve never been able to try most of them. In fact, the only one I recognised was Fossil Fuel, a sweet cream ice cream with chocolate cookie pieces, chocolate dinosaurs and a swirl of chocolate fudge . Does Anyone else remembers that?!

After paying our respects, it was time to reluctantly leave the factory and carry on with our journey. I can honestly say that the Ben & Jerry’s Factory Tour was a dream for an ice-cream lover like me, and I would definitely recommend fitting it into your road trip in Vermont.

Have you done the Ben & Jerry’s Factory Tour? What’s your favourite Ben & Jerry’s flavour? Let me know in the comments below!

how much is ben and jerry tour

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IMAGES

  1. Ben & Jerry's Factory Tour: A Vermont Ice Cream Dream

    how much is ben and jerry tour

  2. Ben and Jerry's: What's it like to take the ultimate ice cream tour in

    how much is ben and jerry tour

  3. Ben & Jerry's Factory Tour in Waterbury, VT

    how much is ben and jerry tour

  4. Ben and Jerry's Ice Cream Factory Tour

    how much is ben and jerry tour

  5. Ben & Jerry's Factory Tour

    how much is ben and jerry tour

  6. Ben & Jerry's Factory Tour In Vermont Will Satisfy Your Appetite For

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COMMENTS

  1. Factory Tour

    Our Waterbury site is the only Ben & Jerry's factory open to the public. Our very first factory, built in 1985, continues to manufacture upwards of 350,000 pints per day while offering our fans a sneak peek at our humble beginnings. Our small Scoop shop, retail area and tour route have remained fairly unchanged over the years.

  2. Ben & Jerry's Factory Tours

    We are delighted to welcome fans to our Waterbury Factory — Ben & Jerry's very first manufacturing site! Hours: Open daily, 10:00-7:00pm. Tickets Factory Experience tickets are released 2 weeks only in advance. Pre-purchasing your tickets online is highly encouraged due to limited capacity.

  3. What to Know Before You Visit Ben and Jerry's Factory

    There are 100 different flavors of Ben and Jerry's ice cream. Approximately 36 are variations of chocolate and vanilla, and only 22 of the flavors are what many would define as "unique.". However, having such a variety of flavors is no easy accomplishment. If you can't find a Ben and Jerry's flavor that you enjoy, you may want to ...

  4. Ben & Jerry's

    The Ben & Jerry tour can be booked two weeks in advance online. The day of the tour additional spots open online and in person at 10AM. The first day we visited on a Sunday the tours were sold out apparently by 1PM for the day. Tours start at 10:15 with last tour at 7PM. I showed up at 10 AM Monday and was able to easily book the 10:30 tour.

  5. Ben and Jerry's Factory Tour Review: The Inside Scoop

    The Ben and Jerry's Factory Tour is located in Waterbury, Vermont, about 30 minutes from Burlington, VT. Here is the official address: 1281 Waterbury-Stowe Rd Route 100, Waterbury Village Historic District, VT 05676. Note: It is the only Ben & Jerry's factory open to the public. How to book a tour to the factory. You have the option to book ...

  6. Explore the Ben & Jerry's Factory: the Sweetest Spot in Vermont

    Tips for Visiting the Ben and Jerry's Factory. If you're planning to visit the factory, here are a few tips to keep in mind: Check the website for tour times - the first step is to check Ben and Jerry's website for tour times. Tours are offered Monday-Thursday from 10 am-4 pm and Friday-Sunday from 10 am-5 pm.

  7. Ben & Jerrys Ice Cream Factory Tour, Vermont

    Ben & Jerry's Factory (802-337-1201 ) is located at 1281 Waterbury-Stowe Road, Waterbury, Vermont just off Interstate 89. Factory tour admission is $6 for adults, $1 for kids 12 and under, with senior and military discounts available.

  8. Ben & Jerry's Factory Tours (Reviews, Local Guide)

    LOCATION. ↑ top. Route 100, Waterbury, VT map. Phone: (802)882-1240. REVIEWS. ↑ top. Ben Jerry's Tour not worth the drive. If you want to visit Ben & Jerry's make sure it is not on a busy day. I took a friend of mine that likes Ben & Jerry's ice cream, and it was a big mistake.

  9. This Is What It's Like To Visit The Official Ben & Jerry's Factory

    Published Nov 12, 2020. The official home of Ben & Jerry's is in this state and the tour will probably change your life... Or at least your appetite. No one does ice cream better than Ben & Jerry's. They have a worldwide reputation for excellence, quality, and flavors that are, quite frankly, unparalleled by any other ice cream maker in the world.

  10. Ben and Jerry's Ice Cream Factory Tour

    To learn more: Ben & Jerry's Factory Tour. Ben and Jerry's: 1281 Waterbury-Stowe Road, Route 100 - Waterbury, VT 05676. Ample parking for cars and RVs. Tours are offered 7 days/week. Tickets are $4/adult - $3/seniors - no charge for kids 12 and younger. Smoke Free.

  11. The Awesome Ben & Jerry's Factory Tour in Vermont 2024

    On the plus side, the Ben & Jerry's Factory Tour tickets are an absolute steal at $6 for adults and $1 for kids under 12 years of age. As a result, the tickets sell out fast during peak times. The tours run all day, 362 days a year, so it really isn't too difficult to score a set for your family.

  12. Ben & Jerry's

    Ben & Jerry's, Waterbury. 20K likes · 53 talking about this · 204,856 were here. Our Scoop Shop Gift Shop and Factory Experience are excited to welcome you! Stop by for your favorite

  13. Home

    Official site for Ben & Jerry's super premium ice cream, frozen yogurt, sorbet, and non-dairy. Peace, Love, & Ice Cream.

  14. Ben & Jerry's Factory Tour

    Ben & Jerry's Factory Tour. 4.5 (11 reviews) View Photos (3) Ben & Jerry's Factory Tour. Route 100. Waterbury, VT (802) 882-1240 ... A trip to the Ben and Jerry's ice cream factory in Waterbury is definitely a test in patience: the tour starts every hour on the hour, and, depending on when you get there, the first part could be a bunch of ...

  15. What Ben & Jerry's VIP Tour Is Really Like

    If you're a hardcore fan of Ben & Jerry's ice cream (and really, who isn't?), then maybe you've considered making the trip out to Waterbury, Vermont, to see where the magic happens. Waterbury is where the Ben & Jerry's factory was built in 1985, and in present times the factory pumps out an impressive 350,000 pints each day according to the beloved brand's website.

  16. Ben and Jerry's: What's it like to take the ultimate ice cream tour in

    As most Ben and Jerry's aficionados know, it all started in 1978 when two friends opened an ice cream shop in a renovated petrol station. The seven-minute animated film skips along, emphasising ...

  17. Ben and Jerrys

    The Ben & Jerry's Factory Tours aren't all about eating though. It's actually an educational, and pretty fascinating experience! Join their 30 minute tours which are treat for all ages. If you ever wanted to know how those amazing flavors are created and end up in those little tubs for you to enjoy, then this tour is for you! ...

  18. I worked as a tour guide at the Ben & Jerry's factory in ...

    Ben & Jerry's was purchased by Unilever in 2000, so some Unilever plants have started making our ice cream too. There's another (larger) B&J's plant in St. Albans, Vermont, and a small one in Tel Aviv, Israel; those two in addition to the one in Waterbury don't do unilever products.

  19. Ben & Jerry's Factory Tour and Flavor Graveyard

    The Ben & Jerry's Ice Cream Factory is one of the few tourist attractions in Vermont that stays open after 5 pm, and for that we are grateful. It is chunk-packed with visitors when we arrive at 6:30 and it has much to offer: a tour, a gift shop stacked high with everything from tie-dye t-shirts to moose-turd chocolate patties, the "Flavor ...

  20. Ben & Jerry's Factory Tour Review

    In total, the Ben & Jerry's factory tour only took about 30 minutes, but it was crammed with insider info and well worth the visit. Flavour Graveyard Once the tour had finished it was time to explore the other parts of the factory.

  21. From Tour Guide to Ceo, Ben & Jerry'S Announces Top Position for 34

    Ben & Jerry's named Dave Stever as its new CEO on May 8, 2023.The 34 year veteran has seen it all in his career. The lifelong Vermonter, started as a tour guide in 1988 at the Company's Waterbury ...

  22. Charise Rohm Nulsen on Instagram: "Thanks to Jeff and the kids for an

    19 likes, 4 comments - chariserohmnulsen on February 21, 2024: "Thanks to Jeff and the kids for an awesome birthday and day 5 of our Vermont vaca! And thank you ..."