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A new Fiorentina stadium - Why team performance and a stadium are both top priorities

A simple look at the finances behind the stadium project. What it means to Fiorentina and Fiorentinis

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Torre di maratona, giovanni berta stadium, florence 30s

Much has been researched, discussed, revealed and commented on as it pertains to the stadium; its viability and level of priority. Let’s start this article with the painful truth. The team is not performing well enough on the pitch. The management has not performed well enough in their three mercatos to date. That said, the issue of the stadium and the performance on the field are not an either or. They are clear and distinct mutually exclusive events that need to be addressed as soon as possible and at the same time, as the convergence of this decision with our future success, or lack there of depends depends on what we do here and now.

Background:

At the start of the 2008/2009 season Fiorentina were sitting pretty. Fiorentina, led by legendary and current Mister, Cesare Prandelli managed to finish 4 th in Serie A, qualified for the Champions League group stage after defeating Slavia Prague 2-0 on aggregate in the qualifying round, transferred to the UEFA Cup after finishing third during the group stage to Bayern’s first and Lyon’s second where they lost in the round of 32 to Ajax (2-1 aggregate).

During 2008/09 Fiorentina had revenues of 101 million euros, not far off from the average of the top 20 clubs in the world at 197 million euros and about half that of Juventus . To put input and output of revenues into perspective, during this same year only two leagues were able to achieve operating profits - the Premier League and the Bundesliga. Why? It is partly due to the increased valuation of players and money spent for them in the market, but also due to the increase in salaries vs the increase in revenues. Taken from the NY Times article , the combined revenue of the English Premier League, Ligue 1, the Bundesliga, Serie A and La Liga during the 2008-09 financial year grew 3 percent from a year earlier to 7.9 billion euros, or $9.4 billion, while salaries in the big five leagues increased by 305 million euros, or 6 percent, in 2008-9 to exceed 5 billion euros for the first time. Real Madrid had revenues of €401 million, Barcelona €366 million, Manchester United €327 million and Juventus €203 million.

With 101 million in revenue Fiorentina were able to bring in several well known and loved players: Alberto Gilardino (€14million), Juan Manual Vargas (€12million), Felipe Melo (€8million), Stevan Jovetic (€8million) and Gianluca Comotto (€4.8million). That is an output of €46.8million, a number that was only offset by an input of €20million from players sold.

Flash forward:

When Rocco Commisso took over Fiorentina, the clubs revenue had declined from the €101million in 2008-2009 down to €94million. What happened to the rest of Europe’s revenues? In 2018-19 Barcelona recorded a European high of €840.8million, Real Madrid had €757.3million, Manchester United had €711.5million and Juventus €459.7million. To provide some additional Serie A competitive perspective, Inter had revenues of €364.6million and Roma had revenues of €231million.

So why did most team’s revenues double when Fiorentina’s decreased? Many reasons can be looked at. Fiorentina has not been in European competitions since 2016-17. Fiorentina for many years under the Delle Valle did not try to get a shirt sponsor (used “Save the Kids” for charitable purposes) and had very unfavorable contracts with Le Coq as their kit manufacturer. Fiorentina realized very little revenue off of all Le Coq jerseys sold by the club, as a result of contracts negotiated under the Delle Valle. Under the later years of the Delle Valle ownerhship the Fiorentina brand became stagnant and even lost global fans. One example is that of Viola Club China who has a couple thousand members today, where they were once 30,000 to 40,000 fans in the early 2000’s. And of course, there is the issue of a stadium that is not state of the art, not generating revenue and owned by the city of Florence, who has not maintained or upgraded it.

Lets take a look at one interesting note on Juventus’s increase in revenue in comparison with Fiorentina’s decrease. Yes, admittedly Juve is a global brand, attached to the Agnelli empire of Fiat, Ferrari and Jeep and followed by millions of established fans. But the most noticeable difference in their balance sheet over the past 15 years comes after 2011. What happened in 2011? Juventus opened up their brand new stadium. Matchday revenues went from €11.6million in 2010-11 to €31.8million in 2011-12, €38million in 2012-13 and they progressively got higher until they realized matchday revenues of €65.5million in 2018-19. In order to see these kind of returns one would have had to invest in Tesla stock at the same time the stadium opened up. Where is Doctor Emmett Brown when I need him?

Florence’s need for a new stadium:

There are many reasons why the city of Florence, its citizens and its government needs this stadium and the revenues it would realize. To not spend much time here though I will just post this video of Mayor Dario Nardella appealing to the world’s wealthy to help them sustain their city’s monuments as they are facing hundreds of millions of euros in debt as a result of the lack of lost tourism revenue. What would hundreds of millions of taxable revenue each year and one thousand new jobs created do for the city trying to rebound post pandemic?

Fiorentina’s need for a stadium:

When I first met with Fiorentina President Rocco Commisso in September of 2019 he shared with me that the stadium is a priority for two reasons – the fans and the revenues.

“First and foremost, I want our fans to be covered from the elements as they watch the game. I don’t want them to be rained on in January and February or bake in the sun in May and August. Their comfort is very important to me. Second, we need the new stadium to be a revenue driver. Juventus is right now at €500 million in annual revenues and we are at €100 million. Their new stadium has been a critical element of their on-field success. Florence is a major tourist destination and we believe a new stadium could become a must-see attraction for the 15 million visitors passing through each year.”

Revenues and fans are the priority for this build, as well they should be. We will talk about future revenues shortly, but let us first discuss the fans. Rocco spoke to the comfort of fans being critical to this choice. Still being new to the club he probably didn’t know just how dangerous the stadium itself actually is.

+++VIDEO TGR RAI TOSCANA+++ Vedere per credere. Acqua ovunque, scrosci dagli spalti. Ruggine, rattoppi su rattoppi. Crepe, sporcizia, voragini. La sicurezza? Stadio Artemio Franchi - in condizioni normali 40 mila spettatori - 6 dicembre 2020. Immagini @TgrRaiToscana pic.twitter.com/LafOJQH7Ei — Sara Meini (@SaraMeini) December 6, 2020

Stadio Artemio Franchi is an active, heavily used stadium. Its sole purpose is to house football matches for fans to cheer on their club SAFELY. It is not a tourist attraction as its #135 TripAdvisor ranking would confirm. Looking at reviews on TripAdvisor, posters talk about the “electric atmosphere yet a stadium in disrepair.”

Now I have been to Florence many times and the same for Stadio Artemio Franchi. I have been at the Franchi pregame, postgame and during the day when there are no games while touring the Centro Sportivo Davide Astori. The stadium is beautiful. It has been used as the basis for many future designs in architecture. As a person who loves Florence for its architecture I can appreciate it. However, despite what some within the Brussels-based Pier Luigi Nervi Project Association may suggest, I have never seen anyone take their time away from the monuments in city center to come and take pictures next to the tower or spiral stairs. I have many pictures of them myself. They are truly unique and beautiful, and they would be incorporated into the design of a new stadium, but they are not a reason to stop progress, which is needed for the fundamental element of the fans and general public’s safety and welfare. Speaking for someone who has sat inside of the Franchi during some very cold rain, I would also appreciate the comforts of a covered stadium as proposed by Rocco Commisso.

Impact of a new Fiorentina stadium:

Taken directly from a 2020 financial impact study done by Deloitte:

“ACF Fiorentina is ready to invest €250milliom to build the New Artemio Franchi Stadium, so as to give the City and its Fans a state-of-the-art 50,000 square meter facility with 42,000 spectators, generate 1,000+ new jobs and ensure the Club has the resources it needs to compete for highest levels in Italy and Europe. A significant investment that could generate an overall economic impact equal to approximately 5 billion euros in 10 years between growth in revenues of ACF Fiorentina, new third party commercial activities, new jobs, extra tax revenue for the real estate development in the Campo di Marte neighborhood.”

Of the 5 billion euros of revenue realized from this project over ten years, 2.25 billion euros of that would actually end up in the accounts of Fiorentina. That is an estimated increase of revenues each year to €225million. To put that into perspective, that would take Fiorentina’s annual revenues from €94million now to €225million, close to that of the Milan’s of the world and above that of the Roma and Napoli. This number would help to justify many expenditures made (player purchases and increased team salaries) for purposes of Financial Fair Play, which carries a maximum of €30million of loss over 3 years.

Deloitte did provide some more detail to this increase. Currently today, Fiorentina realize only €5.3million per year of revenues generated from matchday commercial activities. That number would increase to projected €126million a year as quoted in their economic study.

The increase in revenues would come from a new commercial area open seven days a week with operations comprised of retail, hospitality (eg hotel) and a museum. Deloitte projects there will be at least 2 million people attracted to the stadium each year between fans, residents and tourists. Companies will therefore benefit most from the flow of fans and non-fans, both during the match day and during the other days of the week, which currently does not exist.

Now, do I honestly believe that this stadium would almost triple our revenues? No. But even if the stadium did for Fiorentina what it did for Juve it would add over €55million. This is realistic to think of because of Fiorentina’s sad current state of game day revenues (€5.3million), absent of large advertisers, zero revenues brought in from non gameday events and the overall lack of finances brought in from Fiorentina not owning it’s stadium today. The prospects of how a new stadium could help Fiorentina realize these revenues is what is exciting - a stadium naming, new sponsors, advertising, new kit manufacturers, tv contracts, new fans through increased global branding, tourism, hotel, European competitions, concerts, etc.

So what could the city of Florence and those who live in the neighborhood of Campo di Marte do with €2.75billion over the next 10 years? What could Fiorentina do with a safe environment for their fans and €55million more a season to spend in the market? Well that my friends I will leave up to you to debate.

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Here's why Florence is perfect for your next winter break

Nicola Williams

Oct 26, 2021 • 6 min read

Cattedrale di Santa Maria del Fiore in Florence

A Christmas tree glows outside Duomo, the Cattedrale di Santa Maria del Fiore in winter © Roberto Evangelisti / Shutterstock

With its long warm days and smorgasbord of iconic sights to tick off every world-traveler’s bucket list, summer has always been the hot time of year to visit Florence – it was often packed to bursting point pre-pandemic.

Yet each season has a beauty of its own, with a stack of top sights to see and things to do whatever the time of year and your interests. As the Tuscan city reboots tourism with a forward-looking sustainable edge, play the responsible card and consider each month carefully before hitting ‘Go’!

Low season: November to March

Best time for museum lovers and foodies.

Off the radar of many tourists, low season is a rewarding time to visit. Museums, monuments and galleries are as empty as they ever will be, and state museums offer free admission on the first Sunday of the month between October and March. Accommodation is also dramatically cheaper.

Fall raises the curtain on a banquet of wild forest riches – game, mushrooms and, towards the end of November, Tuscany’s decadent white truffles – all of which find their way onto trattoria and restaurant menus in devoutly zero-kilometer, foodie Florence.

Shoulder season: April, May and October

Best time for outdoor action.

A deliriously action-packed time of year for Florence, the cooler shoulder season ushers in pleasantly warm days and reliably blue skies – ideal for urban walking, cycling and water-sports activities on the river. Accommodation prices remain reasonable, low-season deals begin to kick in, and the city is blissfully uncrowded.

Most importantly, it is still warm enough – albeit with a jumper or light jacket after dusk – to enjoy the city’s sensational outdoor cafe terraces, rooftop bars and riverside beach bars. Dining is likewise still deliciously alfresco. Many museums and monuments start longer ‘summer’ hours in April and continue until sometime in October.

Crowds view Michelangelo' David at the Accademia di Belle Arti di Firenze

High season: June to September

Best time for festivals.

Florence has been a cultural diva ever since the Renaissance and the arts-loving city pulls out all the stops in high season with a bonanza of festivals and cultural events to suit every mood and moment. Stacks are free, and many are alfresco thanks to the guaranteed sunshine at this gorgeous time of year. Some museums and monuments stay open late.

On the flipside, accommodation rates can rise by as much as 50% and the city gets very hot and crowded, especially between mid-June and August. Queues for big-hitter sights like the Uffizi , Duomo cupola and Galleria dell’Accademia can be huge and ticket reservations in advance are essential. Many restaurants shut in August.

Biting cold, bracing wind and the occasional snow flurry aside, this is a wonderful month to be in the city: don your fur-trimmed winter coat and enjoy the Uffizi and other galleries all to yourself.

Key Events: Calvacata dei Magi (Parade of the Kings to celebrate Epiphany on 6 January), Pitti Immagine Uomo (men’s fashion show)

Some days are bone-chillingly cold, but skies are often china blue and it’s carnival season. Watch for new seasonal exhibitions opening in museums and art galleries.

Key Events : Carnevale (carnival), Festa di Anna Maria Medici (18 February)

Couple looking at church painting from moped, Florence, Italy

Spring feels close, with locals emerging after winter hibernation and visitors arriving in town for Easter Sunday’s spectacular, pyrotechnic ‘Explosion of the Cart’ at the Duomo. Women enjoy free admission to city museums on March 8.

Key Events: Festa della Donna (March 8), Scoppio del Caro (Easter Sunday), Ecotrail Florence

Market stalls burst with sun-filled spring produce, city gardens bloom, rooftop bars reopen, and seasonal river activities like kayaking, stand-up paddle-boarding and rafting reboot. The first of the season’s open-air music concerts take to the stage.

Key Events: Maggio Musicale Fiorentino , Gelato Festival

Three cheerful multiracial women eating pizza in the street in Florence

There is real warmth in the air now. Alfresco Florence bursts into action: cafe terraces mushroom on pavements and piazzas , volleyball players and cocktail lovers hit the sand on River Urban Beach and other spiagge on the banks of the Arno. Florence’s stunning Iris Garden opens (for just four weeks a year).

Key Events: Maggio Musicale Fiorentino

Summer is in full swing and the city’s fantastic four-month summer festival Estate Fiorentina – chock-a-block with open-air concerts, parties, theater, music festivals and other cultural events – kicks off. A permanent queue outside makes it easy to track down Florence’s finest gelaterie (ice-cream shops).

Key Events: Festa di San Giovanni, Estate Fiorentina

Days can be hot and museums crowded. Watch for after-dark movie screenings on Piazzale della Uffizi. Dodge the urban heat and tourist mob with a day trip to a smaller town – there are some wonderful options around Florence. Or take a two-wheel spin (bike, e-bike or Vespa) into the countryside.

Key Events: Apriti Cinema, Estate Fiorentina, Florence Folk Music Festival

Colourful ice cream (gelato) in a shop in Italy.

Locals take their annual holidays and the daily tempo of life slows to a snail's pace as the city empties. The weather can be oppressively hot, making it an ideal time to head up high to leafy hilltop Fiesole . Gelato tours and workshops are always a cool(ing) idea.

Key Events: Festa di San Lorenzo, Estate Fiorentina, La Città dei Lettori (literature festival), Italian Brass Week

Back-to-school season thins out the tourist crowd. Market stalls overflow with scented porcini mushrooms and creamy chestnuts that arrive in the city fresh from autumnal Tuscan forests. The grape harvest makes it a brilliant month to take a wine-tasting tour or gourmet wine-bike day in Chianti.

Key Events: Vendemmia (grape harvest), Festa della Rifficolona (Festival of Paper Lanterns), Florence Cocktail Week , Florence Jazz Festival , Estate Fiorentina

There can be a real nip in the air. Mornings and evenings are distinctly chilly, and be prepared for the odd rain shower. Wild boar and other game stars on trattoria menus. This is your last chance to enjoy seasonal rooftop bars, riverside beaches and outdoor activities like rafting , all of which have shut up shop for winter by the end of the month.

Key Events: Florence Biennale (International Biennale of Contemporary Art), Unicef Innocenti Film Festival

Cold and grey days are really very short now, and rainfall is plentiful making this the perfect month to focus on Florence’s exceptional portfolio of museums . White truffles are in season, should you fancy a day trip out of town to truffle-hunt or shop at San Miniato’s famous white truffle markets.

Key Events: All Saints Day, Thanksgiving, Florence Tattoo Convention , Florence Marathon

A festive vibe pulses through the city as locals shop for gifts and browse stalls selling local arts and crafts at the Christmas market on Piazza Santa Croce. Piazza della Repubblica, with its old-fashioned carousel, thongs with locals lingering over hot wine and paper cones of hot chestnuts. Cantine (wine cellars) around Florence open their doors to visitors.

Key Events: Feast of the immaculate Conception (8 December), Rally della Fettunata (Chianti), Cantine Aperte a Natale (Tuscany)

Safety recommendations and restrictions during a pandemic can change rapidly. Lonely Planet recommends that travelers always check with local authorities for up-to-date guidance before traveling during Covid-19 .

You might also like: Planning your first trip to Italy Insider tips for the best things to do in Italy 6 of the most beautiful road trips in Italy

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Is Fiorentina in Italy on your travel bucket list? This online travel guide is all you need to have before planning your trip. A gripping city on its own right, Padua also deserves a visit. Add Padua to your vacation plan, it has an interesting bunch of activities to do on your visit like Accademia Gallery , Uffizi Gallery , Basilica Di Santa Maria Del Fiore . Also, to reach Fiorentina, you'll have to take a flight to Padua ; so its not really a detour. And even if it is, the city is worth paying at least a quick visit. Popular vacation packages of Fiorentina are of 1-2 days.

Don't just take a trip, let the trip take you! Have a enjoyable time at Fiorentina.

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Romeing Firenze - Romeing is the english magazine for tourists and expats visiting or living in Florence. A guide to the best locations, attractions and restaurants with a listing of events and exhibitions.

Florentine Steak: The History, The Tradition and Where to Eat it

bistecca-fiorentina

Where to eat Florentine Steak in Florence

La Bistecca Fiorentina is known across Italy and the world as one of the signature dishes of Florentine cuisine . But when it comes to exactly how the tradition was born and how to prepare this tasty favorite, the debate begins!

The Tradition of the Florentine steak

bistecca fiorentina

Most sources agree that the “true” Bistecca Fiorentina uses Chianina meat from the breed of cattle of the Val di Chiana region, used since Roman times as work animals thus ensuring a dense, lean beef steak. Cut from the sirloin near the vertebrae and the back end of the cow, the Florentine steak is characterized by the T-bone in the center and its hefty serving size: at least 3-4 fingers high and weighing at least half a kilo but they can be up to 1 or 1.5 kilos. The meat is dry aged for at least 20 days and must be cooked at room temperature for no more than 3-4 minutes per side.

A few practicalities if you’re new to the Florentine steak ordering business: these cuts are absolutely huge and it’s common to share one between two or even three people. The price is given by the kilo so you can expect to pay upwards of €50 for a good sized steak. Lastly, the Bistecca Fiorentina simply must be served rare. Many restaurant owners won’t even consider cooking it more not only because it would go against tradition but because with longer cooking times, the exterior will become too tough. If you prefer your meat medium or well done, you’d do best to order another cut of meat.

It’s not Florentine history if the Medici aren’t involved in one way or another. One legend has it that the famous Florentine banking family doled out meat to the population of Florence to celebrate San Lorenzo’s feast day on August 10 th … he was the one that was martyred by being grilled alive. How appetizing. But it seems most likely that the steak tradition emerged sometime in the 19 th century in connection with the English merchants who craved it on their stays in Florence. They say even the Italian word for steak comes from the English asking for “beef steak” or “Bistecca.”

The true origin of the Florentine Bistecca may be lost to time but love of this thick juicy steak is more than alive and well in the city today.

Where to eat the best bistecca Fiorentina in Florence

Regina bistecca.

Via Ricasoli, 14r www.reginabistecca.com

Beef is of course the reigning queen at Regina Bistecca in name as in practice. While the restaurant used to be located in what once was an antiquarian bookshop, the new location since 2018 maintains an antique flare from the high vaulted ceiling down to the bone-handled knives. You can choose the provenance of your stake (from European to Scottish Angus to Tuscan Chianina) and the meat will be presented to you raw before it is whisked away to be barely seared.

Osteria dell’Enoteca

Via Romana, 70/r www.osteriadellenoteca.com

Osteria del Enoteca offers refined takes on all the Tuscan classics and when it comes to their steaks, they offer some of the best in the city. White tablecloths contrast with exposed brickwork in this restaurant which offers a contemporary vibe in a rustic atmosphere. The menu offers other Tuscan classics and instead of a wine menu, a wine “wall” where the waiters will assist in pairing the perfect bottle to your meal.

Trattoria Sostanza il Troia

Via del Porcellana, 25/R www.facebook.com/trattoriasostanzailtroia

Founded in 1869 just a few years after the unification of Italy itself, Trattoria La Sostanza got its start as a humble osteria. To this day it offers a casual atmosphere in which tables and patrons crowd together beneath framed photos and white tiled walls that only accentuate the feeling of timelessness. The steak is perfection, and the rest of the menu couldn’t be more homey and delicious.

Buca dell’Orafo

Via dei Girolami, 28/R www.facebook.com/bucadellorafo28

Just steps away from the Ponte Vecchio Bridge and the Uffizi Gallery lies this fantastic little restaurant. Tucked away from the main road Buca dell’Orafo (Goldsmith’s cave) is located in a 13 th century palazzo that used to be filled with ancient artisan goldsmith shops. Now the gold on offer is the excellent food including Bistecca Fiorentina. Expect a relaxed pace meal in a cozy stone walled (and yes somewhat cave-like) interior.

Via dei Palchetti, 6R www.facebook.com/IlLatini/

A bustling and lively atmosphere mark Il Latini, by now, a well known favorite for locals and foreigners (bordering on touristy) not far from the Ponte Vecchio Bridge. A family run restaurant for generations, you’ll find all the traditional favorites here alongside of course, their famous Bistecca Fiorentina.

Ristorante Del Fagioli

Corso dei Tintori, 47r www.facebook.com/pages/Ristorante-del-Fagioli/

One of the older trattorias in the city, Ristorante del Fagioli is, in the words of Italian food maven Elizabeth Minchilli “one of those Italian restaurants you’re always hoping to find.” It offers the classic Florentine favorites (along with an extensive grill selection, the star of which is of course the steak), a hand-written menu of the day on a chalkboard and an unassuming atmosphere that will make you feel right at home.

I’Brindellone

Piazza Piattellina, 10 www.facebook.com/iBrindellone/

This is a no frills, hole-in-the-wall spot that is a local favorite for their casual vibe and excellent cooking. Simple, genuine, traditional and located in the Oltrarno district, I’Brindellone has fantastic Florentine steak and Peposo, a slow-cooked beef stew.

Via del Trebbio, 1r www.bucalapi.com

One of the oldest restaurants in the city, Buca Lapi has been serving up hearty Tuscan fare since 1880. Located in what used to be the cellar of Palazzo Antinori (not far from the Duomo and Santa Maria Novella), they’ve decked out the place in classic Italian posters. They pride themselves on the open kitchen that brings the sights and sounds (and smells!) of the cooking out to their guests.

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Selva di Cadore

Val Fiorentina

Rediscover the pleasure of doing things slowly. Rediscover timeless nature

Discover Val Fiorentina 

Val Fiorentina 360 Degree Dolomites Val Fiorentina - Selva di Cadore - Timeless nature

Selva di Cadore is a fantastic summer and winter tourist resort in the heart of the Pelmo - Croda da Lago UNESCO Dolomites . Made up of small Ladin villages at an altitude of around 1,300 m above sea level, Selva di Cadore lies in sunny and majestic Val Fiorentina. Tradition, sport and culture are the strengths of this valley which is the ideal destination for those looking for peace and tranquillity surrounded by nature.

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Restaurants

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Discover shopping in Val Fiorentina

Loosing yourself among the valleys and woods in Val Fiorentina is like finding refuge in the embrace of wild and authentic nature

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Val Fiorentina is the ideal destination for adventure all year round

Experience the magic of winter in Val Fiorentina: unspoilt ski slopes, magical snow-covered landscapes and warm evenings in front of the fireplace. A winter dream for every mountain lover!

To the activities

  • Snowshoeing
  • Ski touring
  • Cross-country skiing
  • Civetta ski area
  • Cross-country skiing centre Peronaz
  • Ice stadium
  • Ski school Camp S.Fosca

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Discover the magic of summer in Val Fiorentina: walks through flowering meadows, mountain biking adventures and breathtaking sunsets. A summer paradise awaits you!

  • Hiking trails
  • Playgrounds
  • Via ferratas and climbing
  • Cycling, mountain biking and e-biking
  • Baby trekking - children's bikes
  • Mountain guide
  • Summer lifts
  • Sports centre
  • Picnic area
  • Mushroom picking

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Learn all about the events in Selva di Cadore in Val Fiorentina

Let yourself be enchanted by the charm and liveliness of the unique events in Selva di Cadore. Discover all the events!

To the events

01 desmontegada val fiorentina selva di cadore

DesMountgada in September

Experience the Alpine tradition with "La Desmontegada", a folkloric performance that celebrates the descent of the cows from the mountain pastures. An authentic experience not to be missed!

To the event

carnevale val fiorentina selva di cadore

The Traditional carnival in February

Immerse yourself in the colours and joy of traditional carnival, a festive journey through masks, music and centuries-old traditions. An event that enchants adults and children alike.

For further information, please do not hesitate to contact us

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ACF Fiorentina UEFA Europa Conference League 2023/24

Acf fiorentina fiorentina.

  • D Fiorentina 2 - 2 Ferencváros Thu 5 Oct
  • W Fiorentina 6 - 0 Čukarički Thu 26 Oct
  • W Čukarički 0 - 1 Fiorentina Thu 9 Nov
  • W Fiorentina 2 - 1 Genk Thu 30 Nov
  • D Ferencváros 1 - 1 Fiorentina Thu 14 Dec
  • Grand Rapids/Muskegon
  • Saginaw/Bay City
  • All Michigan

A ghost town: Upper Peninsula tourism reckons with warm winter

  • Updated: Mar. 03, 2024, 10:05 a.m. |
  • Published: Mar. 03, 2024, 7:30 a.m.

Hamilton North Coast Adventures

A fleet of snowmobiles lined up at Hamilton North Coast Adventures during the 'lost winter' of 2023-2024. (Photo provided by Steve Hamilton) Photo provided by Steve Hamilton

Steve Hamilton estimates his snowmobile rental business has lost 99% of its revenue this winter.

Hamilton North Coast Adventures only had about seven days where the snow was deep enough for snowmobilers to hit the trails. During that white week in mid-January, Hamilton was able to rent out snowmobiles and host guests at his cabin.

But outside of that brief winter spell, Ontonagon and Gogebic counties have been a ghost town.

“Here right now, there’s nobody on the roads. There’s no traffic. There’s no waits anywhere,” Hamilton said.

The Lake Gogebic Outpost doesn’t have any rumbling snowmobiles lining up at the gas pumps. Ontonagon restaurants have open tables ready to serve hungry diners. And western Upper Peninsula resorts have empty rooms.

This is Big Snow County without much snow.

“You don’t really understand the gravity of it until you come into Bergland or Ontonagon on a Friday night at 5 o’clock,” Hamilton said. “Usually there’s a couple hundred people around everywhere. It’s full of snowmobilers and skiers, but they’re gone.”

The lost winter

Hogback Mountain

Looking north from the summit of Hogback Mountain in Marquette County, Michigan on Saturday, Feb. 17, 2024. Joel Bissell | MLive.com

Unseasonably warm weather, little snowfall and muddy trails have hollowed out the winter tourism industry across the Upper Peninsula. This crisis has devastated the small communities that rely on a thick blanket of snow to keep the economy humming.

Everything from snowmobile rentals to ski hills and local eateries have been impacted by what’s being called the “ lost winter .”

“You’re having businesses up here that are either tightening up their payroll, laying employees off or simply cutting operating hours for their businesses,” said Brad Barnett, executive director of Visit Keweenaw. “This has real impact to our community.”

Tourism, a pillar to the Upper Peninsula economy, brings nearly $1.5 billion to the region and employs about 16.5% of the workforce . Although visitor numbers peak in summer, winter plays a vital role in tiding businesses over between shoulder seasons.

Related: Rare February warm-up cancels UP200 race, pivots to Festival of the Sled Dog

An annual average of 200 to 300 inches of snow make the Upper Peninsula a playground for winter enthusiasts plus 3,000 miles of snowmobile trails, 14 steep ski areas and ice caves. But there’s only been 116 inches in the Keweenaw Peninsula to date and Marquette is 5 feet below its normal snowfall.

“What’s been very challenging, it’s just been almost a complete absence of snow in many cases,” said Barnett said.

Many snowmobile trails are listed in poor condition by UP Travel with some “down to dirt” and others waterlogged. Iconic sled dog races, like the UP 200 and Copper Dog, were canceled due to the lack of snow. Houghton was only able to host the Jibba Jabba snowboarding rail competition, Barnett said, by hauling in 70 truckloads of snow from surrounding areas.

For Hamilton, he had to lay off his sole full-time employee just to keep his three-year-old business afloat.

“It’s just quiet,” he said. “You can definitely hear the skeleton of the economy.”

Why is it so warm?

Michigan has experienced the warmest December through January on record, according to Jeff Andresen, a state climatologist from Michigan State University. February has largely felt the same: a 70-degree day, open windows, T-shirts and brown landscapes.

A strong El Niño has played a big role, by interacting with the jet stream that normally delivers frigid arctic air to Michigan. During these events, Michigan typically sees warmer conditions, but Andresen says this is part of a “longer-term trend” toward milder winters.

Since 1951, yearly average temperatures have increased by 2 degrees throughout Midwest, according to the Great Lakes Integrated Sciences And Assessments . Future temperatures are expected to rise by another 6 to 11 degrees by 2100.

“The cold weather still does occur, but it’s just not typically as severe or as cold,” Andresen said.

Related: Michigan’s Upper Peninsula smashes records in warmest start to winter on record

Warming conditions have also led to big swings in snowfall. Some years, like the 2013-2014 winter, heavy snow buried Michigan with 116 inches falling in Grand Rapids and 273 inches in Baraga County . But other years, like this winter, there have been extremely low levels throughout the state.

“These are areas that snowfall is climatologically almost guaranteed statistically, but now that is no longer the case,” Andresen said.

Related: Open water: Ice cover on Great Lakes drops to historic winter low

What can be done?

A coalition of 43 western Upper Peninsula businesses are pushing for disaster relief after they lost an estimated $3.1 million during the unprecedently warm December.

This type of aid was recently made available to Wisconsin businesses that have suffered losses due to the mild winter. Those affected can apply for disaster loans up to $2 million from the U.S. Small Business Administration, Gov. Tony Evers announced in mid-February .

The Michigan Economic Development Corp. last said it takes seriously the “difficult circumstances Michigan’s winter snowsports industry and related businesses are facing,” and it’s working with local partners to find resources that will help.

“It’s pretty unbelievable how much money can really flow out of the snowmobile trail system into our local communities,” Hamilton said. “It drives lots.”

Related: Little snow, warm temps and $3M loss create crisis in Upper Peninsula

As the climate changes, Andresen says there will be more extreme weather events creating bigger economic impacts.

Climate disasters cost the United States $165 billion two years ago, the White House reported , the third costliest year on record. And a recent study from the University of Waterloo and University of Innsbruck found the U.S. ski industry has lost more than $5 billion over two decades due to “human-caused climate change.”

“Instead of becoming more resilient or less vulnerable by technology or whatever means, we may be actually seeing the opposite,” Andresen said. “We just can’t afford to do that.”

To cope, the Upper Peninsula hopes to diversify its economy so jobs are not entirely reliant on tourism.

“It will remain an important part of who we are, and we’re proud of that. But you realize with some of the uncertainty around weather, that we’ve got to have a broad economic base to draw from,” said Marty Fittante, CEO of InvestUP.

Some tourism businesses are using the same playbook.

Mount Bohemia, named the top ski resort in North America , added a Nordic spa three years ago and two new saunas this winter.

Hamilton North Coast Adventures, a Polaris Adventures Outfitter, also pivoted to renting out electric off-road vehicles instead of snowmobiles this winter. Michigan awarded Polaris a $700,000 grant last year to create an electric vehicle charging network along 100 miles of Upper Peninsula trails.

“We were supposed to pilot it this spring, but with what’s going on now, we’ve turned a leaf,” Hamilton said. “We’ve got to make lemonade.”

More stories about Northern Michigan

  • Historic Sleeping Bear Inn now open for reservations this summer
  • Michigan man accused of shooting at girlfriend’s head, missing by inches
  • Repairs on S.S. Badger dock on schedule for Lake Michigan sailing season
  • Michigan ski resort snow conditions: Bluebird Weekend ahead
  • Hemlock tree-killing pest found along Sleeping Bear Dunes trail

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Fiorentina

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Match Formations

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  1. [SFOGO] Bologna Fiorentina 2-0. IL GIORNO DOPO. Oggi anche il Mister ha delle COLPE! INDECENTI!

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COMMENTS

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  6. THE TOP 15 Things To Do in Florence (UPDATED 2024)

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    Medieval village and Etruscan center of the Valdichiana. Castiglion Fiorentino stands on a small hill overlooking the wide expanse of the Valdichiana Aretina to the southwest and the Val di Chio to the east. Its strategic location near the Arezzo-Chiusi route and the link between Valdichiana and Valtiberina meant that the town developed in ...

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    ACF Fiorentina S.p.A. Viale M. Fanti 4, 50137 Firenze - Italia; Capitale Sociale € 7.350.000,00 i.v. Registro Imprese, Codice Fiscale e Partita IVA 05248440488 - REA 532212 Partners

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    The performance of Fiorentina in the Italian football league structure since the first season of a unified Serie A (1929-30) ACF Fiorentina, commonly referred to as Fiorentina ([fjorenˈtiːna]), is an Italian professional football club based in Florence, Tuscany.The original team was founded by a merger in August 1926, while the current club was refounded in August 2002 following bankruptcy.

  15. Florentine Steak: The History, The Tradition and Where to Eat it

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    Val Fiorentina 360 Degree Dolomites Val Fiorentina - Selva di Cadore - Timeless nature. Selva di Cadore is a fantastic summer and winter tourist resort in the heart of the Pelmo - Croda da Lago UNESCO Dolomites.Made up of small Ladin villages at an altitude of around 1,300 m above sea level, Selva di Cadore lies in sunny and majestic Val Fiorentina.

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  19. 2021-22 ACF Fiorentina season

    The 2021-22 season was the 95th season in the existence of ACF Fiorentina and the club's 18th consecutive season in the top flight of Italian football.In addition to the domestic league, Fiorentina participated in this season's edition of the Coppa Italia.. Following last season's disappointment results, Giuseppe Iachini was let go at the end of the season.

  20. Fiorentina

    Visit UEFA.com to find out how Fiorentina are doing in the UEFA Europa Conference League 2023/2024, including latest match news, stats, squad list and news updates.

  21. A ghost town: Upper Peninsula tourism reckons with warm winter

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  23. Fiorentina 1-0 Torino (Dec 29, 2023) Final Score

    Game summary of the Fiorentina vs. Torino Italian Serie A game, final score 1-0, from December 29, 2023 on ESPN.

  24. Fiorentina Stats, Serie A

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