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O2 reveals most popular tours of 2023 as Priority Tickets platform delivers record sales

O2 has reported a record-breaking year in 2023 for live entertainment with 1.4 million tickets sold through its Priority Tickets platform.

Beyoncé ’s latest tour came out on top as the most popular event of the year. The data covers sales for tickets to events that happened in 2023 or are happening this year.

The results show how the live entertainment industry has continued to bounce back from the impact of the pandemic, as well as the sector’s resilience amid the ongoing cost of living challenges.

Tickets purchased through Priority experienced a 15% increase in 2023 compared to the previous year. O2’s customer generosity programme that provides O2 and Virgin Media broadband customers with 48-hour early exclusive early access.

In 2023, Priority gave customers exclusive access to 6,000-plus shows and 2,000 artists at more than 300 venues across the UK, from The O2 and O2 Academy venues to hundreds of other venues across the country. Other benefits include merch discounts, cloakroom services and VIP hospitality.

The Top 10 most sought after Priority Tickets shows of 2023 were:

Beyoncé: Beyoncé Renaissance World Tour Madonna: Madonna Tour Micky Flanagan: Micky Flanagan: If Ever We Needed It SZA: SZA SOS Tour Girls Aloud: Girls Aloud Reunion Tour Post Malone: Twelve Carat Tour Noah Kahan Rick Gervais: Armageddon The 1975 Bruce Springsteen & The E Street Band

Throughout the year, O2 and Virgin Media broadband customers also got access to free and exclusive gigs with artists including Kylie Minogue and Anne-Marie as part of the company’s Priority presents gig series at O2 venues.

In 2023, O2 experienced more than 200,000 in-app customer engagements for the chance to attend a Priority gig. The series of intimate shows will continue in 2024.

Jim Campling, president of Live Nation UK’s marketing partnerships, said: “We’ve had the privilege of working closely with O2 since 2005 and are proud of the continued value Priority Tickets has created for customers across the country. The strength and success of the platform is a true testament to the longevity and unique nature of live music experiences. We look forward to an exciting future with O2 and their Priority members as live entertainment continues to be a cherished part of people’s lives and communities.”

Paul Samuels, executive vice president at AEG Global Partnerships , said: “The demand for live entertainment remains incredibly strong, and we’re thrilled to be at the forefront of catering to that demand alongside our O2, and to see Priority Tickets sales at the venue continuing to grow each year after nearly 17 years of successful partnership. 2023 was also our best ever year for Priority Tickets at The O2, with over 400,000 tickets sold to O2 and Virgin Media broadband customers through the platform for shows at the world’s busiest venue. With plenty of world-class artists already announced for this year at The O2, including multiple nights of Take That , Girls Aloud, The Killers, and more, we’re looking forward to working together to deliver even more unforgettable moments for fans in 2024.”

Here, Gareth Griffiths, director of partnerships and sponsorship at Virgin Media O2 , reflects on the success of Priority Tickets and shares his outlook for 2024…

How has the Priority offering evolved in the past year? What are the insights on customer behaviour on the platform in 2023?

“2023 was a record-breaking year, our biggest ever with over 1.4 million Priority Tickets sold to O2 and Virgin Media broadband customers, 15% up on 2022. We’ve also evolved how we work with artists through Priority presents, our exclusive gig series at O2 venues. 

“Over 110,000 customers applied to see Kylie Minogue at O2 Shepherd’s Bush Empire last September, and we’re bringing even more exclusive shows to our venues across this year. We’ve been running pre-sales in the UK since O2 Wireless Festival in 2005, we’re 19 years in now, so I’m pleased we’re going from strength to strength, working closely with our fantastic partners at Live Nation and AEG.”

We know the artists our customers love, and we have strong and longstanding relationships within the music industry Gareth Griffiths

What was behind these record results for Priority? What's driving the sales performance?

“No one does pre-sales like O2. We know the artists our customers love, and we have strong and longstanding relationships within the music industry. We also have a customer base that is now 50% of UK homes, so our reach and scale is unrivalled. Priority has a presence in our 300 high-street stores, and we have a fantastic set of O2 venues such as The O2 in London and nationwide through our O2 Academy network.

“In 2023 alone we gave our customers exclusive access to over 6,000 shows and 2,000 artists at more than 300 venues across the UK. This kind of access isn’t available on any other reward platforms and it’s something we’re extremely proud of.  

“Being able to offer our customers 48-hour early access to the very best talent and shows around, as well as exclusive discounts across food, retail and travel to make their experiences even more unmissable are all part of Priority’s success. From the option to skip the queue to free phone charging and access to VIP O2 Bluerooms once you’re in our venues, Priority is central to the whole experience.”

How resilient is the UK live market proving to be since the return after Covid? 

“We saw a record number of tickets sold through Priority in 2022 with a further 15% increase in 2023 which shows that fans of live entertainment are back in full force post-covid. Our partners and their venues have also experienced high performing ticket sales as consumers and gig-goers continue to prioritise spending their disposable income on live music and events. Nothing beats the live experience. Our Priority Tickets sales are testament to that.” 

What's the outlook for Priority sales in 2024?

“Every year we set out to provide our customers with even bigger and better access to the hottest talent and events available and 2024 will be more of the same. We’re also looking to increase our reach in terms of venues this year, plus several Priority presents shows in O2 venues. 2024 has already got off to a fantastic start, the show pipeline at The O2 is as good as I’ve ever seen it and our O2 Academy venues are packed out.”

Are there further plans for the platform in 2024? 

“2024 we’re refocusing our energy and leaning into what makes Priority really stand out – access. This will include VIP access to money-can’t-buy gigs and backstage meet-and-greets, early access to Priority Tickets and unique entertainment experiences across music, gaming and sport – everything our Priority members know and love. With a few surprises along the way.”

For more stories like this, and to keep up to date with all our market leading news, features and analysis, sign up to receive our daily Morning Briefing newsletter

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O2 Priority top tips and extra perks

As an O2 customer you're entitled to lots of extra benefits and one of the best for fans of live entertainment is O2 Priority. It offers tickets for The O2 and all of the O2 Academy venues across the UK and is all about ensuring O2 customers are served first.

O2 Priority opens up a limited number of tickets early but while you technically have 48 hours to snap them up for really popular acts, you need to be a lot quicker. Here's our tips on how to get the most out of O2 Priority and get into the best gigs in town first…

1. Follow your favourite venue on Twitter

The O2 academies and The O2 itself have accounts on Twitter. Follow your local venue or the one you most want to visit to get realtime updates on whose playing, when tickets are available via O2 Prority and other great offers and behind-the-scenes updates.

• Brixton, London
• ABC – Glasgow
• Islington, London
• Shepherd's Bush, London
• The O2 arena, London

2. Don't hesitate to grab a ticket

Most O2 Priority ticket allocations open up 48 hours before non-O2 customers can enter the fray. However, if you're hoping to get a really hot ticket, make sure you're quick on the draw when those O2 Priority tickets open up.

3. Get the O2 Priority app and never miss out

If you're rocking an iPhone or a webOS-packing Palm device you can grab the O2 Priority app. It lets you track your favourite acts and artists so you'll never miss when tickets go on sale. Text PRIORITY to 2020 from an iPhone or a Palm to download the app.

4. Get in faster

Follow the O2 lanes and get fast-track entry into the arena at The O2. Exclusive to O2 customers, fast track enables you to get to your seat faster and with less hassle.

5. Read up on the perks O2 Priority gets you

If you're going to The O2 as an O2 customer, there's a ton of perks you can get. Check out the perks section of the website where you can download specific details of what's available for your gig, such as access for you and three mates into the exclusive blueroom bar.

Let us know if you've used O2 Priority and share your memories of your favourite gigs…

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• 10 unmissable O2 gigs
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O2 Arena tickets, seating plan, capacity, best seats and O2 Priority benefits

How to book tickets for the O2 Arena London and how to find what's on listings

• 17:02, 14 JUN 2022

The O2 Arena is one of London's largest music venues with some of the world's biggest artists performing there regularly. A staple in any A-lister's music tour, the North Greenwich venue has a capacity of 20,000 and the building is packed with restaurants and bars to spend time at before a gig.

While ticket bookings can be made in person at the box office, the vast majority of people will book theirs beforehand through a third party website such as Ticketmaster and See Tickets. With Priority O2 there are certain benefits for customers of the mobile network including early access to some gigs.

MyLondon has pulled together all the information you need on booking tickets for the O2 Arena, the venue's seating plan and where to get the best view. See our full guide below with links to book tickets and see what's on.

READ MORE: O2 Arena nearest London Underground station, parking and how to get there by car

How to book O2 Arena tickets and Priority benefits

Listings of events at The O2 Arena are available from the venue's website but tickets can also be booked through Ticketmaster here and See Tickets here where you can visit pages dedicated to the O2 Arena and book tickets for individual events.

To get early access to certain tickets with O2 Priority, sometimes being able to purchase them two days before they go on general sale, you need to be an O2 mobile or Virgin Media broadband customer. You can see what tickets you are able to get early access to here. You can also get exclusive access to The Blueroom bar at The O2, discounts on drinks and sometimes priority entry to avoid long queues getting in. Full details on the benefits of O2 Priority can be found here.

To sign up for O2 Priority download the app or visit the O2 Priority website. You'll need to enter your O2 phone number or Virgin Media broadband account details to prove you are a customer and eligible.

O2 Arena seating plan and best views

The very best seats at the O2 Arena are unsurprisingly the most expensive and can come with a VIP experience. American Express Advantage allows card holders to get premium seats to the side of the stage which have a clear view of the performers - typically blocks 101 and 112 which give the best view if you're seated rather than standing.. AMEX card holders can also access an exclusive lounge before the gig. You can book that here.

The other lower tiers closest to the stage tend to give the next best view so blocks 102, 103, 110 and 111 are all good bets, with upper tiers at the side - blocks 402, 403, 420, 421 - still giving a reasonable view however all the seats in the upper tier can feel very high.

Obviously the further away you get from the stage in the upper tier especially, the worse the view gets and the seats in the upper tiers opposite the stage - blocks 409 to 414 - will feel extremely far away from the action however large screens make sure you can see everything that is going on. For a good view that won't cost the Earth you can battle it out in the stalls as the closer you get to the stage the better your view, and experience, will be.

You'll feel in the thick of it and get a great atmosphere but standing isn't for everyone and you do risk a tall person with big hair restricting your view, not to mention getting shoved around a bit by anyone whose dancing is a bit overzealous.

For the latest news and features on the best things do do in London including restaurants, experiences and hidden gems, sign up to our Going Out Out newsletter here.

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One of Britain’s funniest comedians is finally back and you could get early access to Priority Tickets – all you need to do is to download the Priority from O2 app

By Virgin TV Edit

Now that Virgin Media and O2 have joined forces, our broadband customers can get access to Priority from O2. That means you can get early access to Priority Tickets for Peter Kay’s hugely anticipated UK tour – his first in 12 years! 

You read that right, one of Britain’s best-loved comedians is finally returning to stand-up comedy! 

Following the announcement of a nationwide arena tour, Peter Kay has confirmed a monthly residency at The O2 starting in December 2022 until November 2023. As revealed on BBC Radio 2 by Zoe Ball on her breakfast show, Peter is the first artist in the world to perform a monthly residency at the iconic London venue. It’s the ideal weekend away (apart from when it’s a Wednesday). 

His 2010 tour still ranks as the biggest-selling comedy tour of all time, and you’ll get a whole 48 hours to purchase up to 8 tickets before they go on general sale. 

Just download the Priority app to book Peter Kay Live from 10am on Thursday 10th November, using your My Virgin Media registered email address. 

Download Priority from the App Store

Download Priority from the Google Play store

Virgin Media broadband customers can now get Priority Tickets for thousands of shows and events like Peter Kay Live across the UK, as well as rewards, unique experiences, daily treats, prize draws and perks, all through the Priority app – at no extra cost. Plus, if you’re already a Virgin Media broadband and O2 Pay Monthly mobile customer you can get additional benefits.  Find out more here . 

What other rewards are on offer with Priority?

With Priority, you can get complimentary cinema tickets and exclusive early access to amazing live events. You can also pick up daily treats while you’re out and about from your favourite high street brands like Greggs. And to keep things fresh, your rewards are updated every month based on the things you love… with a few surprises thrown in, too!

How do I access Priority?

Simply download the app to access these great discounts and rewards. You can get it from the  App Store  if you’re an iPhone user or the  Google Play store  for Android users. All offers are completely tailored to you. The app uses geo-location technology, which means all offers shown are in close proximity to you, so you won’t have to travel far.

So get the app today and start to enjoy the benefits of Priority!

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TIPS AND TRICKS

O2 customers and Virgin Media broadband customers only. 18+. Internet access and registration required. Offers subject to eligibility criteria and availability. Terms apply, see the Priority from O2 app or go to  o2.co.uk/terms . To access the Peter Kay Live presale, download the Priority app, register, or sign in with your My Virgin Media details. A maximum of eight tickets can be purchased per customer. For full terms see  o2.co.uk/terms .

TV & Showbiz

O2 Priority has crashed as fans scramble for Peter Kay pre-sale tickets

'I broke t'internet!

The pre-sale for Peter Kay’s long-awaited arena tour has officially crashed the O2 Priority website.

The Bolton-born comedian is set to take on a huge tour – his first in 12 years – including two nights at the AO Arena in Manchester.

Although the general sale for tickets doesn’t begin until Saturday, O2 and Three customers have both been able to access priority Peter Kay pre-sales this morning.

Except there have been a few hiccups for fans this morning, who are finding that they can’t actually get onto the sites to buy tickets.

Customers are being greeted by error messages as Peter’s tour drums up huge excitement across the country.

As he told Zoe Ball on BBC Radio 2 yesterday: “I broke t’internet!”

"I should only be on the news if I'm dead" Peter Kay says he "cannot get [his] head round" reaction to news he is returning with stand-up comedy show https://t.co/yoA9UIOcTH pic.twitter.com/OtrXkmkO37 — BBC News (UK) (@BBCNews) November 9, 2022

O2 has now addressed the issue with its pre-sale, saying: “We’re seeing extraordinary demand for Peter Kay. We know customers are struggling to get on to our Priority website and app before 10am, we’re working on it. Please be patient, thank you.”

One user on Twitter said: “Not impressed with O2 Priority site & app crashing an hour before presale starts. You’d have thought they have prepared for the surge in visitors for Peter Kay tickets.”

The whole of the UK trying to get on o2 priority right now #peterkay pic.twitter.com/fQ5kBNGjjd — Lee Thompson (@Bazooka_Tooth) November 10, 2022

Another asked: “What the hell…. O2 priority and Three+ are all down.. you’d have thought they would have prepared for the surge in visitors for @peterkay_co_uk tickets. What am I going to do?!”

Peter received lots of praise this week after he promised to price his tickets from just £35 to help those struggling with the cost of living crisis.

He said: “It’s good to get back to what I love doing best.

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“If there’s ever a time people need a laugh it’s now. And with the cost of living at an all-time high, ticket prices are starting from £35, which is the same price they were on my previous tour in 2010.”

Tickets for Peter Kay’s nationwide tour start from £35, and will officially go on sale on Saturday 12 November at 10am – you can get yours from See Tickets .

Peter Kay UK tour dates in full

Friday 2 December 2022             Manchester AO Arena Saturday 3 December 2022         Manchester AO Arena Saturday 17 December 2022        Birmingham Utilita Arena

Friday 6 January 2023                 Liverpool M&S Bank Arena Saturday 7 January 2023              Liverpool M&S Bank Arena Friday 20 January 2023                Leeds First Direct Arena Friday 17 February 2023              Sheffield Utilita Arena Thursday 23 February 2023        Belfast SSE Arena Friday 24 February 2023              Belfast SSE Arena Thursday 9 March 2023               Newcastle Utilita Arena Friday 10 March 2023                   Newcastle Utilita Arena Thursday 23 March 2023             Birmingham Resorts World Arena Thursday 6 April 2023                  Dublin 3Arena Friday 7 April 2023                      Dublin 3Arena Friday 05 May 2023                      Glasgow OVO Hydro Saturday 06 May 2023                 Glasgow OVO Hydro Friday 19 May 2023                       Leeds First Direct Arena Friday 16 June 2023                     Cardiff International Arena Saturday 17 June 2023                Cardiff International Arena Friday 14 July 2023                       Nottingham Motorpoint Arena Saturday 15 July 2023                  Nottingham Motorpoint Arena Friday 11 August 2023                  Sheffield Utilita Arena

Featured image: BBC

Just a fortnight on from Manchester City releasing their treble documentary on Netflix, Manchester United have issued a timely reminder that they did it first by releasing a trailer for their own on Amazon Prime Video.

Oh, we’re about to enjoy some serious online debate and not at all petty social media spats over the next few days. Play nice, everyone…

Simply entitled 99 , the new documentary series from fellow streaming giants Amazon will cover Man United ‘s hallowed 1998/99 season, where they became the first-ever English club in history to win a treble and went down as one of the greatest teams in football history.

Considered the holy trinity of trophies in Europe – winning the first division in your country, the main domestic cup and the Champions League – the true ‘continental’ treble has only ever been completed by eight teams and the Red Devils are clearly looking to capitalise on the same media buzz as City.

Official Trailer: 𝟗𝟗 The story of Man Utd’s remarkable treble-winning season in 1998/99, told by those who were part of it. Coming to Prime Video on 17 May 📺 pic.twitter.com/CN3fzP3oMd — Amazon Prime Video Sport (@primevideosport) April 16, 2024

While Man City are still well and truly basking in the glory of achieving the incredible footballing feat, with the possibility of defending all three titles still very much on the cards,

There have been multiple productions celebrating United’s lifting that same trio of trophies in the past, from The Treble season review film released in 1999 itself to the likes of The Impossible Dream released on its 20th anniversary in 2019 and others, but this latest is set to be the comprehensive look yet.

Showing “never-before-seen footage” and featuring the stories “told by those who were there – including David Beckham, Gary Neville, Paul Scholes, Peter Schmeichel, Ole Gunnar Solskjaer and more. documentary” – it promises to serve as the “definitive documentary” of United’s treble season.

Naturally, there’s already plenty of discussion rearing its head over which team was more impressive.

Winning a treble with an entire team you built from scratch including 6 academy players. Tell me again SAF isn’t the goat. https://t.co/VisMWD7vzc — Jay Motty (@JayMotty) April 16, 2024

City Won The Treble last year but Guess who is having another documentary made about a 25 years old achievement… Manchester United.. no trophy to celebrate but this one we will stream and enjoy well https://t.co/uqu844liGy — OmoAWE Aded’eji (@dejiisreal) April 16, 2024

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Amazon has scheduled 99 for a 17 May release date, just over a month and a half on from City releasing Together: Treble Winners , not to mention dropping the trailer itself barely a fortnight after the fact.

Although many have been quick to point out that the docuseries omits any discussion of their ongoing FFP charges – with Paddy Power even spoofing it as a Netflix true crime drama – it has received largely positive reviews for its fly-on-the-wall look at one of the best teams in the world.

Set to be fittingly spread over three parts, 99 is also being co-created by three different parties: Ventureland, Gary Neville’s production company, Buzz16.2, and David Beckham’s Leigh -based production house, Studio 99.

The latter were obviously heavily involved in the recent Beckham Netflix series , so fans of that can expect similar vibes from Amazon’s documentary on United’s own treble season and the momentous year that was 1999.

For all the latest news, events and goings on in Greater Manchester,  subscribe to The Manc newsletter HERE .

Featured Images — Amazon Prime Video

The grand final of the Eurovision Song Contest is to be screened live in cinemas across Greater Manchester next month.

Following the success of the first-ever live streams of Europe’s biggest party onto the big screen when it was held on British soil in Liverpool last year, cinemas up and down the UK are set to come together once again to celebrate 2024’s edition of the major night in the music calendar by hosting the ultimate viewing events .

The epic Eurovision Song Contest Grand Final on Saturday 11 May will be broadcast live on BBC One, and streamed into more than 100 cinemas nationwide – including several in Greater Manchester .

Hosted by CinemaLive, the live stream events will allow Eurovision fans to gather under one roof and be “united by music” to share in the unbeatable experience of celebrating the brightest and boldest music party of the year on the big screen.

You may remember that Sweden is hosting Eurovision this year, following the Scandinavian country’s well-deserved victory at the 2023 contest with the song ‘Tattoo’ performed by Loreen.

But thanks to these live stream events, you won’t need to make the trip to Malmö to get in on the action, as you’ll just need to nip down to your nearest participating cinema instead.

Not only will the long-awaited final of the show be streamed live onto the big screen in 5.1 surround sound, but fans are invited to bring their Eurovision parties from the front room to the cinema instead, as organisers say fancy dress is “heavily encouraged” as are enthusiastic sing-alongs too.

The Eurovision Grand Final will be in Cinemas on May 11, 2024! Get your tickets now! https://t.co/4KBeOZ6DT7 — CinemaLive (@CinemaLiveInfo) April 8, 2024

Speaking ahead of the event next month, John Travers from distributors CinemaLive, said: “We’re delighted to be working with the BBC to bring Eurovision’s grand final live into cinemas across the UK for the second year in a row.

“We want audiences to enjoy themselves, so come along in groups, get your fancy dress on, and join together to enjoy this incredible occasion on the big screen”.

Tickets are now live and available to book at your local cinema here .

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Some of the participating Greater Manchester cinemas include Vue Manchester Printworks, Everymans in Manchester city centre and Altrincham , The Light in Stockport , and Cineworld in Didsbury, among others.

Featured Image – Nick Robinson (via BBC)

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PAST PRESENT FUTURE Tour

• Date 29 Mar - 7 May 2025
• Venue The O2 arena
• Availability On sale now

• Saturday 29 Mar 2025 Doors: 6:30 PM Buy tickets + Add to calendar
• Tuesday 1 Apr 2025 Doors: 6:30 PM Buy tickets + Add to calendar
• Wednesday 2 Apr 2025 Doors: 6:30 PM Buy tickets + Add to calendar
• Saturday 5 Apr 2025 Doors: 6:30 PM Buy tickets + Add to calendar
• Sunday 6 Apr 2025 Doors: 6:00 PM Buy tickets + Add to calendar
• Tuesday 8 Apr 2025 Doors: 6:30 PM Buy tickets + Add to calendar
• Wednesday 9 Apr 2025 Doors: 6:30 PM Buy tickets + Add to calendar
• Friday 11 Apr 2025 Doors: 6:30 PM Buy tickets + Add to calendar
• Tuesday 6 May 2025 Doors: 6:30 PM Buy tickets + Add to calendar
• Wednesday 7 May 2025 Doors: 6:30 PM Buy tickets + Add to calendar

Event Details

Following his powerhouse Apple Music Super Bowl LVIII Halftime performance, his incredibly successful two year, 100 sold out shows, My Way: The Las Vegas Residency run, and the now legendary 10-night residency at Paris’ La Seine Musicale, USHER is returning to Europe in 2025.

Usher says – “Europe, you ready? After the epic experience at the Super Bowl and the huge demand for shows across North America, I’m happy to announce I’m coming your way as well - for shows in London, Paris, Amsterdam and Berlin. This tour is both a celebration of the past 30 years and a glimpse into the future. We are just getting started!" 

Usher will be performing in celebration of his 30-year storied career including songs from COMING HOME, his ninth studio album, which was released on February 9, via mega/gamma. and became his seventh Top 10 album in the UK. Expect breathtaking showmanship, greatest hits, new classics and a night to remember.

The multi-platinum, 8-time GRAMMY award-winning, global entertainment icon left the world awed after his performance at the Apple Music Super Bowl LVIII Halftime Show featuring special guests Alicia Keys, Ludacris, Lil Jon, H.E.R., Will.i.am and Jermaine Dupri. On the world’s biggest stage, during the most watched Super Bowl of all time, it was an epic medley of hits including “Caught Up,” “U Got It Bad,” “Love In This Club,” and “Yeah!” - showing the millions across the globe what makes an Usher show so special.

Important Information - How to download your tickets on The O2 app

For this show, if you’ve purchased your tickets from theo2.co.uk or AXS.com you’ll need to display your ticket on your phone via The O2 app. Ticket purchasers will receive an email with news and information on  AXS Mobile ID tickets  and how you can download your tickets to your phone. 

If you’ve bought your tickets for this show via AXS then you can re-sell your tickets with AXS Official Resale   which gives you a safe, simple, and fair way to buy and sell tickets.

For more information on re-selling tickets from AXS and other ticket agents  click here .  

Please note:  If you purchase  resale   tickets for this show through any website other than via theo2.co.uk or axs.com, your tickets may not be valid and access to the venue could be refused.

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