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How to Promote Tour Packages Online

By: Chimmu Augustine

March 10, 2022

Four Ways to Promote Tour Packages Online

The traditional booking journey has evolved over the years bringing in more digital touchpoints with your potential guests. Search engines, social media, and websites have taken over the good old brochures and flyers in terms of reach and popularity. Promoting tour packages online is inevitable now because that’s where many of your future guests are finding you (or your competitors). 

Advertising and selling your tour online gives you a great opportunity to reach enthusiastic travellers anywhere in the world looking for new experiences and adventures. The global visibility it guarantees is enormous. 

So, how can you leverage these platforms and promote tour packages online?

1. Update Google My Business Listing

Google My Business (GMB) is a free business listing tool. It helps you appear on Google maps and local search results when travellers look for tours or experiences in their destination. Google is the world’s largest search engine with nearly 90% of all internet users using it as their primary search engine. This means it is absolutely vital to have a GMB listing and to keep it active.

It is simple to set up your GMB listing —create a GMB profile and verify it. While you do that, you should also check for any existing duplicate pages for your company. 

Optimize GMB profile: Write a good description with relevant keywords. Consider customers’ search intent and interest when you prepare the description. However, do not stuff it with keywords. 

Add essential information—operating hours, location, contact details, and a link to your website. Remember to keep your business hours up to date as peak season begins. Also, update holiday hours regularly.

Include a solid call to action with a link to your online booking engine encouraging people to book directly through your GMB listing.

Never forget to feed your listing with compelling photos. The cover photo should reflect the essence of your tours. Encourage your guests to leave a review along with pictures from the tour. User-contributed images can enhance your credibility. 

Build trust with reviews: Your guests can leave reviews quickly on Google. Any customer who finds your business on google maps will notice these reviews too. The guest feedback will impact your Google rankings, and more importantly, it will influence your potential guests. 

Sometimes less-than-glowing reviews happen; however, do not ignore them. Leave a thoughtful response. Clarify a customer service complaint or acknowledge errors on your part, and don’t hesitate to apologize. A good response to a bad review can be extremely valuable to discerning customers as it shows you care about the guest experience and take feedback seriously. 

Promote your offer with posts: The post feature in GMB is often not used by tour operators. Publish your offers, events, and products directly to Google Search and Maps through posts. Your promotions can be highlighted with these temporary posts. Write about your latest events and popular tours each week to provide your guests with timely information and generate interest.

2. Recharge Your Website with Killer Content

Create catchy content: Make the tour sound exciting and thrilling, taking your website visitors one step closer to booking. Use engaging, easy-to-read content and snappy descriptions to get the audience’s attention. 

Content should be relevant to your target audience. Think of the questions frequently asked by your guests and make the answers readily available on the website. Bring your page to life with on-brand & relevant visuals. Refrain from using too many staged or stock photos. Pictures are key to showing potential guests what your activity is like and how they will experience your offering. 

Update blogs: Keep updating your blogs with informational and educational topics. Rely on relevant keywords that travellers use while searching for specific locations or in-destination activities. It helps you get top spots in search results.

Display special offers: Do not tuck away your offers somewhere on the site. Place your latest offers and gift cards on the home page, where travellers can find them effortlessly. Another vital factor that captures customers’ interest is raving reviews. Highlight reviews from previous guests who are your best brand advocates.

Make a mobile-friendly website: While you lay out the tours, offers and gift cards on your website, ensure that your guest can access it on any device. In other words, make the website mobile-friendly as most guests use their mobile devices to search for things to do. 

As we always say, put yourself in a customer’s shoes and simulate the website’s mobile browsing experience on a smartphone . Use the Mobile-Friendly Test from Google to figure out what’s not working and make corrections.

Place a clear call to action: Book Now buttons should be visible and quickly accessible to users. And ensure that they have a seamless booking process once they click the button. Do not put too many clicks or too much information in the way of the guest securing their reservation with you.

Integrate your website to an online booking engine and booking widgets to make the booking process clear, quick, and easy for your guests this season. If driving more direct bookings is on your agenda, you shouldn’t ignore the frictionless online booking process for your guests.

3. Ramp Up Your Social Media

Be on the right platform: Omnipresent social media strategy may help you cast a bigger sales net, but it may not always be productive. Pick the social media platforms that align with your target audience and be active. 

For example, if your target persona falls in the younger demographic, Instagram and Tiktok is your place. Never forget to create a clear Call To Action, encouraging them to book right away from social media. Don’t forget how powerful the feeling of wanderlust can be. Your social media followers should see your posts and think “I wish I was doing that right now!”

Kickstart influencer marketing: Travel influencers are your new friends to create brand awareness or drive more sales. They have a global reach with engaged audiences in numerous countries. They connect with their followers on a personal level. 

Focus on influencers’ target audience and whether they match with yours. Before teaming up with influencers, do your due diligence and check their credibility. The number of followers may not give you the whole picture. Look at the average likes and comments on their posts to analyze the engagement rate among their followers. 

Tap into video power : In the era of Tiktok, Insta reels, Facebook and of course YouTube, video reigns the marketing strategy. Video content can inspire travellers to explore new experiences. 

Wondering what type of video content? Showcase your tours and activities, give a glimpse of behind the scenes, introduce your guides/team members or capture a customer’s experience. You can even try doing live videos. There are many apps to create social media graphics, such as Canva, InShot, or Adobe Rush, and they can make the editing job easier for you.

Run a social media contest: One of the oldest tricks in the book, but still popular. It helps you create buzz around your brand and encourages some new bookings. Create a contest campaign for a free tour or an activity you are offering. However, ensure that you comply with the platform rules for social media contests.

Make the best use of User-Generated-Content : User-generated content, also known as UGC, is the modern-day word of mouth and a must-have social media strategy for tour operators. It is more cost-effective than influencer marketing. 

Your potential customers will be more interested in a fellow traveller’s testimony than those from the marketing department. Motivate your guests to share their images and videos on their social media profiles and tag your company. Create a specific hashtag and ask guests to use it. You can share these photos and videos on your platforms with their permission.

4. Build Customer Relationships with Email Marketing

Nurture relationship: In 2021, 77% of marketers reported seeing more engagement with email over the past year. Email marketing offers you one of the most effective and inexpensive ways to nurture your customers. Build a relationship with your audience and inspire them through emails, even during the off-season. This way, you warm up your leads, and when the season comes, they are ready to book your tour or refer it to their friends and families looking for a getaway. 

Share Valuable Content: Provide helpful information, travel guides, and trip hacks. Introduce your tours, activities, team members and guides. Use the platform to build trust and credibility. The voice and tone of the email should align with your brand. Remember not to oversell. Again, optimize your emails for mobile devices.

Talk about Promo Codes and Gift Cards: As the peak season nears, extend an offer exclusively to your email subscribers to drive more traffic to your site and get more direct bookings.

Offer a discount on bookings for the next five days or two for one offer on tours or activities. Create a sense of urgency with time-sensitive deals to expedite the booking process. This is an ideal strategy for the low season too. Also, use the email real estate to promote gift cards by keeping them as a call to action button.

Wrapping Up

From travel planning to booking, there are many touchpoints in a customer’s booking journey. The digital landscape has now dramatically increased those touchpoints, giving you ample opportunity to nurture your leads and encourage them to book an experience with you. 

Add value to their booking journey by providing them with reliable and valuable information specific to their interests. Engaging with your guests online and striking a genuine emotional chord can convert lookers to bookers this season. And, if you are equipped with booking software to capture those bookings online, you are ready to have a successful season!

Looking for a tour operator booking system? Talk to our Zaui experts to learn how Zaui online reservation system can help you.

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How To Promote Your Tour Business and Activity Packages on Social Media

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Social media platforms have established themselves as a must-have marketing strategy tool for businesses everywhere. If you’re new to social media, however, the thought of navigating the online landscape can be intimidating. Finding time to promote your activity packages online while simultaneously running your tour business can be tricky, especially if you don’t know where to start. 

Fortunately, we’re here to guide you through the world of social media marketing with suggestions for effectively promoting your tour business and activity packages online. We’ll explore tips for travel companies and tour operators on choosing the best social media platform for your business, maintaining a social media calendar, and optimizing your content for the biggest results.

Between interacting and engaging directly with your customers, widening your reach across the globe, building your brand , and ultimately increasing your bookings, the benefits of being on social media for tour companies are both numerous and (mostly) free.

Choosing a Social Media Platform For Your Tour Business

tour package promotion script

There are many social media platforms for you to choose from, and each one comes with their own benefits, list of features, and access to different demographics. Deciding which platforms are right for you can be difficult, so consider these factors when trying to narrow down your options:

  • Who is your target audience and which social media platforms are they using? 
  • What are the marketing and promotional goals of your tour company? 
  • Which social media platform are you realistically able to create the best content for?

Let’s take a quick look at some of the most popular social media platforms used today, what they’re known for, and how it might affect your decision.

  • Platform for visual media with a strong focus on photos and images.
  • Features like Instagram Stories and Reels provide an exciting way to connect with customers through video content.
  • A third of users are between 25-34; great for marketing towards millennial travelers.
  • Great for community building and connecting your customers to share experiences.
  • Encourages audience engagement and provides various ways to interact.
  • A third of users are between 25-34, but seniors are the fastest growing demographic.

X (Formerly Twitter)

  • Great for sharing short thoughts and bits of information.
  • Fast-paced social media platform; can be difficult to build a following or get noticed.
  • Focus on images that inspire or spark interest.
  • High-quality images can draw travelers to your other platforms. 
  • Platform for video content.
  • Great for longer videos, promotional material, and ads.
  • Place for creative, short video content.
  • Can be used to inspire travelers and start or participate in trends.
  • Most popular among Gen Z with the largest age group being between 18-24.

By no means should you feel obligated to join every social media platform out there. Select a couple platforms that you can commit your time and focus to. Building a strong brand presence and following on just one or two social media platforms is better than having mediocre engagement and activity on all of them. 

With that being said (we talked a bit about this when we discussed the 5 rules for choosing the best tour company name ), even if you don’t plan on using certain social media platforms, it’s wise to create an account to secure your social media handle in case you change your mind in the future. Maintaining consistency is important in building a strong brand and is just one of the many social media tips for travel companies to follow.

Decide What Type of Content to Post

tour package promotion script

When deciding what to upload to your social media feed, consider the platform you’re using, your target audience, and the objective you’re trying to achieve with your post. Focus on what you think the traveler would like to see and mix up your feed with different types of content. 

  • Follow our photography tips to share beautiful photos and videos of what customers can expect when they book your activity.
  • Try including behind-the-scenes footage of your team setting up the tour and preparing for the day to keep things interesting. 
  • The occasional post promoting your tour packages or announcing special deals are to be expected, but share them in moderation.

The main goal of your social media usage is to generate customer interest in your tour business and increase your reach by creating shareable content.

Think outside the box and be original, but most importantly, be authentic to yourself and to your brand. Remind yourself of your tour business’ mission to ensure that your posts are aligned with your brand values, voice, and tone.

Have a Social Media Calendar

tour package promotion script

What you post is important, but when and how often you post are just as critical. The frequency of your social media posts will vary depending on the platform. Using a social media calendar can be helpful for scheduling and managing your upcoming social media content. You and your team can certainly create your own social media calendar using templates or apps like Google Sheets, but do you have time for that while you’re busy running your company? 

If not, you’re in luck. Tools like HootSuite , SproutSocial , and MailChimp (to name a few) are designed to make your life easier by helping you manage all of your social media accounts in one place, plan for future content, and ensure your posts go live exactly when you want them to. For more ways to manage your socials, check out these 13 social media calendars, tools, and templates .

Keep in mind that consistency and quality take precedence over quantity on social media. Most experts recommend that small businesses post just once a day on social media, though platforms like X (formerly Twitter) see better results with more frequent posts. Consistency here can help retain customer interest and develop familiarity with your tour business and brand.

The best times to post on social media also vary slightly between each platform and are another thing to consider when building out your social media calendar.

Use Hashtags To Increase Visibility

Hashtags are used to categorize posts and allow users to find related content. Using the right hashtags for your social media posts will get your content in front of the eyes of people who care (travelers, tourists, etc.). Take a look at what’s trending in the tourism and travel industry or what your competitors are using to figure out which hashtags you should include. Make sure that the hashtag you use actually relates to your post or business in some way. 

Social media platforms like Instagram, X, and Facebook allow you to tag the location of your post as well. This is especially useful because just like hashtags, it allows tour operators to have their post categorized with related content and reach users who are already interested in that location.

Dedicate Time To Interacting With Your Customers

tour package promotion script

Interacting and engaging with your customers or followers on social media is crucial to promoting your tour company. It’s not enough to just create excellent content, post it, and then leave. As a tour operator, you need to be able to respond to your customers’ questions and comments in a timely manner. Your audience will appreciate your responsiveness and will feel confident booking with you if they know that they can reach you when needed.

Customer service interactions on social media live in a very public setting, even if messages are exchanged in private. Engage with your customers in a respectful and professional manner to avoid negative experiences. Creating, maintaining, and adhering to a communication strategy for your brand can help align your company’s voice and tone across all channels.

Optimize Your Profile

Setting up your company profile and crafting a bio that stands out can sometimes be as tricky as writing the perfect tour description. Social media platforms like X, Instagram, and TikTok limit the number of characters you can use in your bio to 160, 150, and 80 respectively, making it important to be as clear and succinct as possible. Potential customers that visit your page should know immediately what your tour business name is, what services you provide, and where else to find you. Tools like Linktree can save precious characters by connecting your audience to all of your content through a single link.

Share Customer Reviews

tour package promotion script

Regardless of how trusted a company is with its customers, people are more trusting of experiences and stories originating from their fellow travelers. A study released by TripAdvisor in 2019 revealed that 81% of travelers “always or frequently [read] reviews” before booking an accommodation. 72% of people did the same when looking for a place to eat or researching things to do. Sharing customer reviews will help build trust and confidence with your audience and inspire them to book your tour. The same study showed that having no reviews at all would immediately deter 52% of travelers from booking a hotel, so if you haven’t started gathering verified reviews on your booking platform, it’s time to get started.

Work With Influencers

Partnering with a travel influencer is a great way to promote your tour business and activity packages on social media. Travel influencers that have established their brand and built their following will often promote your tour business or activity to their audience in exchange for your services or products. We just discussed the power of sharing customer reviews, but now imagine the impact that review could have if it had a following of a million people. If you decide to reach out to a travel influencer, just make sure that they fit your target audience and preferably are local so that it is easier to connect with them.

Invest in Paid Social Media Campaigns or Ads

Earlier we said that if used strategically, your travel company could benefit from being on social media for free. While this is very true, if you’ve allowed yourself a budget for social media marketing, you have more ways to reach your audience in the form of paid campaigns or ads. Most platforms offer its business users various ways to use paid social media advertising so it’s likely that you’ll have this as an option on whichever platform you’re on.

The online world is always evolving, with each social media platform operating under its own set of rules. It can be difficult to navigate at first, but social media for tour operators is necessary if you want your tour business to thrive and reach audiences that you wouldn’t have access to otherwise. Follow these tips and suggestions on how to promote your tour business and activity packages on social media and you’ll be able to reach travelers around the world and inspire them to book their next getaway with you. 

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Written By | Edward Nieh

Edward Nieh is a freelance writer and copy editor working across multiple mediums for clients from various industries. He has a degree in creative writing with a focus on screenwriting for feature films.

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Promote your tour packages with these 5 strategies

tour marketing strategies

By Rezdy — 4 Jul 2013

branding   marketing   tour operator   tourism business strategy   website   yield management

Updated September 2023 – While you probably have a marketing plan to advertise your business as a whole, you shouldn’t forget the importance of marketing individual packages offered by your organization. One of the sure-fire ways to increase your bookings each month is to raise awareness about individual tours and activities that you offer as a company. But how does one market travel and tours , exactly? The following tour marketing ideas will help you build awareness about individual tours and activities that you offer, which will ultimately lead to an increase in bookings each month.

The importance of getting your tour package strategy right

Getting your tour package strategy right is crucial. But it’s not just about offering incredible experiences; it’s about effectively marketing and promoting them to the right audience. 

Your tour packages are the heart of your business, and ensuring they shine in the spotlight is essential for boosting bookings and revenue.

A well-crafted tour package strategy not only helps you attract potential customers but also sets you apart from the competition. It enables you to showcase the unique and exciting experiences you provide, ultimately enticing travelers to choose your offerings over others. 

tour package promotion script

Here are some key aspects to consider when developing your tour package strategy:

1. Tailor packages to your target audience: Understand your target market’s preferences and interests. Design tour packages that cater specifically to their needs and desires. For instance, if your target audience is adventure-seekers, create packages that emphasize thrilling activities and adrenaline-pumping experiences

2. Highlight uniqueness: Identify what makes your tours stand out from the rest. Whether it’s exclusive access, off-the-beaten-path destinations, or expert guides, make sure to emphasize these unique selling points in your marketing materials

3. Pricing strategy: Carefully consider your pricing strategy. Offer competitive prices that reflect the value of the experiences you provide. Consider bundling services to create cost-effective packages that appeal to budget-conscious travelers

4. Consistent branding: Maintain a consistent brand image across all marketing channels. From your website and social media profiles to printed materials and tour guides, ensure your branding reflects the quality and professionalism of your services

5. Customer feedback: Continuously collect and analyze customer feedback. Use this valuable input to improve your tour packages and address any issues that may arise

What makes a successful tour promotion campaign

A successful tour promotion campaign is the cornerstone of any tour marketing strategy. To effectively promote your tour packages and boost bookings, consider the following elements:

1. Compelling visuals: Invest in high-quality visuals, including photos and videos, to showcase the beauty and excitement of your tours

2. Engaging content: Craft engaging and informative content that highlights the key features and benefits of each tour package. Share stories, traveler testimonials, and expert insights to build trust and credibility

3. Mobile optimization: Ensure that your marketing materials, including your website and promotional emails, are mobile-friendly

4. Email marketing: Use email marketing to reach out to past customers and potential leads. Send personalized offers, newsletters, and updates about new tour packages to keep your audience engaged

5. Social proof: Incorporate social proof in your marketing materials. Showcase positive reviews , ratings, and user-generated content to demonstrate the satisfaction of previous customers.

6. Clear calls-to-action (CTAs): Include clear and compelling CTAs in your promotional content. Encourage readers to take specific actions, such as booking a tour, signing up for a newsletter, or following your social media profiles

7. Analyze and optimize: Regularly analyze the performance of your promotion campaigns. Use analytics tools to track website traffic, conversion rates, and customer behavior and adjust your strategies based on the data

tour marketing plan

5 tips for building a successful tour marketing strategy

Tip 1: create a strong online presence.

Having a robust online presence is vital for any tour marketing strategy . Make sure your website is user-friendly, visually appealing, and provides detailed information about each tour package you offer. Utilize high-quality images, engaging videos, and descriptive content to showcase the unique experiences your tours provide.

Here’s another tip for your tour marketing plan: You can also leverage social media platforms to reach a broader audience. Share captivating content related to your tours regularly, engage with your followers, and encourage them to share their experiences. Positive reviews and user-generated content can significantly influence potential customers’ decisions, increasing the chances of bookings.

Tip 2: Get your tour package pages ranking

Search engine optimization (SEO) plays a crucial role in driving organic traffic to your website. Make sure your marketing strategy for your tourism company includes optimizing your tour package pages with relevant keywords, meta descriptions, and alt tags for images. This will improve your chances of ranking higher in search engine results, making it easier for potential customers to find your packages when they search for related keywords.

Content should also be an integral part of your tour marketing strategies. Consider creating blog posts or articles that highlight the unique features and attractions of each tour. Not only will this enhance your SEO efforts, but it will also showcase your expertise and authority in the travel industry.

Tip 3: Run paid ad campaigns for tour packages

While organic efforts are essential, complement your tour marketing strategies with paid advertising. Platforms like Google Ads and social media advertising can help you target specific demographics and interests, increasing the visibility of your tour packages to potential customers who are more likely to be interested.

tour operator marketing strategy

Create eye-catching ad creatives that convey the unique selling points of each tour package. Include a strong call-to-action and direct potential customers to a dedicated landing page for each package, simplifying the booking process and encouraging conversions.

Tip 4: Build partnerships

When creating your marketing strategy for tours and travels, it’s critical to consider collaborating with other businesses in the travel industry as it can be mutually beneficial. Partner with local hotels, restaurants, or transportation services to cross-promote each other’s offerings. For instance, a hotel could promote your tour packages to their guests, while you could offer exclusive discounts to their customers.

Consider forming partnerships with influencers or travel bloggers who have a significant following in your target market. Their endorsement and reviews can have a powerful impact on potential customers, driving more bookings to your tour packages.

Tip 5: Offer discounts and promotions

People love a good deal, and offering discounts and promotions as part of your tour operator marketing strategy is a fantastic way to attract new customers and encourage repeat bookings. Create limited-time offers, early-bird discounts, or seasonal promotions to create a sense of urgency and entice potential customers to take action.

marketing strategy for tours and travels

For example, if you have a hard time filling up your sailboat excursions during the month of May, offer this tour at a discount and promote it individually. Coupon deals will help you increase your bookings at a relatively slow time for your business while also attracting new customers who may opt to take other tours with your company while on vacation.

Make sure people aren’t missing out on your tours

Ultimately, promoting your tour packages effectively is a critical component of growing your travel and tourism business. These five strategies will help you create a robust tour marketing plan that increases awareness of your individual tours and activities, ultimately leading to higher bookings each month.

Ready to take your tour packages to the next level by growing your business and attracting more travelers?

Start implementing the above tour marketing strategies today and watch your bookings soar! With Rezdy’s user-friendly booking software and channel manager , you can easily manage and promote your individual tour packages, streamline your operations, and provide exceptional customer experiences. Sign up for a FREE 21- trial or book a demo today.

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How to sell tour packages in 3 easy steps

How to sell tour packages in 3 easy steps

How does the process of selling a tour package work?

How do you sell tour packages over the internet, is it possible to sell tour packages over the phone, tips to sell more of your tour packages.

The tourism industry is one of the most competitive, the range of offers far exceeds the level of demand (which is already very high). If we add to all this the complex circumstances caused by the coronavirus pandemic , the entire tourism sector is facing one of the most challenging periods in its history.

According to data presented at the United Nations Conference on Trade and Development (reported on July 1), the global tourism sector could lose at least $1.2 trillion, or 1.5% of global gross domestic product (GDP), after being paralyzed for almost four months due to the coronavirus pandemic.

At present, there are fewer constraints on tourism, but the backdrop is no less challenging than it was in early March or April.

In today’s world, selling tourism has become a tricky business, one that requires greater specialization and expertise capable of capturing new customer demands , as well as exploring different sales channels.

There are many examples of travel agencies offering tour packages that combine a variety of tourism services. The design and sale of tour packages is an exercise in innovation and continuous improvement , for example, analyzing the life cycle of a tourist destination is a factor that should be taken into account to stay ahead of the competition and offer a package that is appealing to new customers after the pandemic.

The first thing to consider is to understand how the process of selling a tour package works . From there it is possible to add different management and sales models.

A tour package is one of the most complex products in terms of its creation and development, but one that provides the greatest satisfaction to the parties involved.

A tour package offers a complete experience for a specific customer niche . Each item and detail that defines the tour package will be linked to the needs, expectations, requirements and desires of the selected target customer.

The sales process of a tour package is linked to the customer’s buying cycle. As such, we can discern three distinct phases:

  • The phase prior to the purchase of the tour package . In this phase, the customer creates expectations about what they want. They research and acquire information about what they want according to their criteria. The experience of other customers becomes fundamental to increase the attractiveness of a package.
  • The phase when the package is being enjoyed . Here, the customer builds their experiences, which will define the final impression of the package in qualitative terms.
  • The phase after the tour package has been taken . The experience enjoyed is fondly remembered and recommended. Here the much-coveted factor of brand and product loyalty is solidified.

As you may have noticed, the life cycle of the customer’s purchase of the tour package strongly influences how tour packages are sold. The first phase in particular is crucial for success.

Digital marketing is established as the driving force to increase and improve sales of tourism products . Let’s take a closer look.

A tour package created to suit the needs and desires of the selected customer niche will not sell itself.

The online world is a great place to optimize sales, but it is also another very competitive environment where you have to press the right keys to get greater visibility for your product.

The tourism sector is always looking for the best and most innovative ways to reach its target audience and adapt its range of offers to gain a competitive advantage that makes all the difference.

Digital marketing has become the ultimate tool for travel agencies to increase sales of online travel packages. If what you are looking for is to personalize your message, digital marketing provides a tailored experience to customers , ideal for selling travel.

Here are some tips that will help to give greater visibility to the online promotion of tour packages:

  • Register on the leading tourism platforms. It is a good way to publicize your offers.
  • Online travel agencies require SEO optimization of their content, capable of placing the page in the top positions. The more specific the content is, the more effective and easier to rank.
  • It is particularly important to incorporate keywords in the text related to the main qualities of the tour package , in order to improve the relevance of the website content for users.
  • Social networks have replaced traditional communications, we have entered a new interactive era where the tourism sector can take advantage of social networking tools to promote the business at lower costs, attract visitors and generate public interest.
  • Reviews are essential for booking vacations. According to a study by Tnooz , more than 95% of travelers read around an average of 7 reviews and spent an average of 30 minutes prior to booking. Tripadvisor, minube, etc. are sites that can make a difference to the success of your tour package.
  • Negative reviews should be dealt with quickly. To avoid a major controversy, the default strategy is to respond in a professional and empathetic manner.
  • The use of social media and video are the main trends that offer credibility and user outreach.

Whether you are a major agency or a small business , Digital Marketing is essential to provide effective and meaningful visibility of your tour packages.

The telephone has traditionally been the central point of contact for any business transaction. Nowadays, telephone sales are not very well received, especially due to the overexposure to telephone sales of various products (energy, telecommunications, etc.).

Focusing on the tourism sector, telephone calls can be a good source of building customer loyalty .

Contacting satisfied customers by telephone can yield very positive feedback and results:

  • Identifying and learning about new requirements.
  • Possibility of offering discounts for being a customer.
  • Easier to make appointments in physical offices.
  • Stimulate bookings for future trips.

Selling, as they say, a tour package door-to-door is a pipe dream if your brand image is not recognized..

As we have already discussed, in the tourism sector, competition is tough. Small details can be the trigger for success.

Here are some tips that may come in handy for your tour package sales strategy:

  • Highlight the benefits of the product . Instead of trying to compete, focus on pointing out the unique benefits of the service on offer. Requesting a review from satisfied customers, highlighting all the positive aspects of the experience they have had with your agency is a good course of action.
  • Interact with customers on social networks . Travelers of all ages use social networks, where they talk about travel products, share experiences or express their preferences. The travel agency has to be part of this social environment, which will lead to highly advantageous two-way feedback.
  • Deliver an experience . The more complete the activities and services of a tour package, the more positive the customer’s experience will be. Explore all the alternatives that each package can offer.
  • Establish a target market . The more specialized the travel agency is, the more attractive and complete its tour packages will be. Niche travel means that you are selling something that no one else sells and that the product is different.

Selling tour packages means embracing new technologies and carrying out an innovative strategy of continuous improvement.

Getting to know your customers and planning a tourism product based on their requirements is the first big step to professional and optimal sales.

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Cristóbal Reali, VP of Global Sales at Mize, with over 20 years of experience, has led high-performance teams in major companies in the tourism industry, as well as in the public sector. He has successfully undertaken ventures, including a DMO and technology transformation consulting. In his role at Mize, he stands out not only for his analytical and strategic ability but also for effective leadership. He speaks English, Spanish, Portuguese, and Italian. He holds a degree in Economics from UBA, complementing his professional training at Harvard Business School Online.

Mize is the leading hotel booking optimization solution in the world. With over 170 partners using our fintech products, Mize creates new extra profit for the hotel booking industry using its fully automated proprietary technology and has generated hundreds of millions of dollars in revenue across its suite of products for its partners. Mize was founded in 2016 with its headquarters in Tel Aviv and offices worldwide.

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How to Use Social Media to Promote Tour Packages

Theresa Rappensperger

Table of Content

Why use social media to promote tour packages, select the right platforms, tips to boost your social media marketing.

Social media is one of the most popular marketing platforms for tour operators.

Facebook, Instagram, and Pinterest are some of these online platforms where travelers window shop for tours, attractions, and travel destinations. Many travelers nowadays depend on social media for ideas on where to go and what to do there.

Customers want to know the kind of experience they’ll get before making the final decision of booking their holiday. By building your name on various social platforms, your tour or attraction business stands a better chance of influencing these decisions and hence driving more sales .

Before beginning your social media tours marketing, knowing the benefits you can tap here will drive you to maximize on the opportunities.

Here are a few advantages of using social media to promote your tour packages:

  • Increase brand awareness: Social media gives you the opportunity to showcase your brand in front of a large audience. As you post images on Instagram and share tweets on Twitter that portray your brand personality, potential customers get to know who you are. Your uniqueness comes out and pulls in new clients who may not have known about your brand otherwise.
  • Boost Google ranking: If your business can be easily found on this coveted search engine’s results page, you have made it. So how does social media help your business to become more visible on Google? Having several active social accounts linked to your website means more links leading to your business. This, as a result, boosts your ranking.
  • Increase engagement: There are many ways potential clients and your current customers can engage with your tours and attraction company. For example, commenting, sharing, and liking your posts. By engaging with clients on social media, you also discover more about their needs and desires. You can then tailor-make your tour packages to meet these needs.
  • Drive more sales: At the end of the day, this is the goal of your business, to get more bookings. Most social media platforms have features that can make this easier to achieve. You can include a call to action that triggers browsers to act on their interest and book your tour packages right on your social page. And even if users don’t make a booking immediately, the interaction they get with your brand creates a lasting memory that will bring them back to you when they are planning their next getaway.

Now that you know the importance of having an online footprint on social platforms, focusing on 2 to 3 platforms, to begin with is a good strategy. This gives you enough time and resources to understand and maximize what each platform offers. Later on, you can gradually expand to other sites and increase your reach.

So how do you select the ideal platform for your social media tours or attractions marketing? Answering the following questions can steer you in the right direction:

  • Who is your target audience?
  • On which social platform is your audience mostly found?
  • Which network best aligns with your brand?
  • What is your marketing objective?

Every social media network has its predominant purpose and attracts a certain kind of audience. Based on these variations, it’s important to understand the different platforms and see what each has to offer your tours or attractions company.

That’s why we’re giving you more details here on each of these social networks.

Let’s dive in.

1. Facebook

This is the king of social media. Reports show that Facebook has more than 2.32 billion monthly active users . Out of this number, about 71% visit the platform multiple times daily.

These numbers show that there’s a huge population you can potentially reach on Facebook to sell your tours and activities . And even though organic reach may be harder to get, one can still make use of paid advertisements.

Facebook is particularly great for increasing brand engagement through comments, likes, and shares. You can post different kinds of content for your tour business to trigger engagement. This includes videos, photos, notes, or even linking to your blog posts. Having a variety of options to pick from makes it ideal especially when beginning your social media marketing.

Stories and live streams are also unique features on Facebook that tour operators can utilize to showcase their packages. Attraction companies can post real-time videos of travelers enjoying the various experiences they offer. This feature helps create more authentic content that potential customers can rely on to make their booking decisions.

As we mentioned earlier, Facebook is ideal for building a community. You can create a fan page or a group for your customers where they share their experiences and express their needs. Having this kind of open forum may give you more valuable insight into your audience. You can make improvements to your company based on this kind of open feedback.

2. Instagram

Instagram is all about photos and images. It’s ideal for marketing tour businesses since this is an industry that’s quite visual-oriented. As a tour operator or attractions owner, you can post photos of different experiences that you offer clients.

It’s interesting to note that a good number of millennials select their tour destinations based on what they see on Instagram in a bid to recreate those images.

Instagram is also one of the top choice social media networks for boosting brand awareness. Most users get to discover different brands using hashtags. This tags direct users to content on specific topics.

As a tour owner, do your research on the popular hashtags in your niche that are related to the product or service you sell. Use a number of them in every post. At the same time, ensure your posts are unique, high-quality, and catchy. This way, whenever someone lands on your post through the hashtag you used, you can grab their attention and use the opportunity to market your business.

3. Pinterest

Like Instagram, Pinterest is a social media platform for displaying (pinning) images and photos. Most users visit Pinterest to find ideas on activities and products and discover new interests.

This social platform is great for driving traffic to your website. You can attach links to your tours website on your pinned images. When people click on the image, they are directed to your website where they can get more information on your product or services.

To succeed on Pinterest marketing , always pin high-quality vertical images that are eye-catching. Your target audience is continuously being bombarded by numerous images as they scroll through the site. You need to give them a reason to slow down and click on your images. And the best part is to get them to save your pin. That way they are more likely to follow up on what they’ve seen and look for more information on your website.

You also need to be keen on keywords on Pinterest. Research on the best keywords to use in your niche and apply them on your boards and pins. This will increase your chances of being found by potential clients searching for what you have to offer. Hashtags are also crucial for the same reason and should be used strategically.

Being the second biggest search engine (after Google), YouTube is a strategic platform for reaching a large audience. Apart from that, video marketing is quickly taking over online marketing.

Do you know surveys have reported that more than 80% of consumers  want to see more video content from brands?

It goes without saying that video content is more engaging than written content or even images. As a tour operator, you can express your brand personality more vibrantly and in detail using YouTube videos.

For example, vlogging during tours and uploading the videos on your channel is a great way to market your brand. You can also take short video clips of the various places travelers can visit when they book with you. And by partnering with influencers, you can have them create videos reviewing your product or services.

If your budget allows, you can also make use of paid ads on YouTube to generate more leads, drive more traffic to your website, or even get more bookings.

Most people use Twitter to remain up to date with the latest news and information. This is a speedy social media network. To keep up, you need to tweet frequently. Even if not all your tweets will trend, tweeting regularly increases your chance of getting noticed.

On Twitter, the power of hashtags cannot be overemphasized. This is the channel of getting discovered by users who may turn into followers and hopefully your tour customers. Know what hashtags are trending within your industry and strike while the iron is still hot by posting some catchy tweets on the subject.

To get the most out of Twitter, use Twitter Analytics  to monitor your account. Track the engagement on your tweets at different times of the day in order to know the best time to tweet.

It may be a bit harder to build a large following on Twitter but with persistence, you can get there.

Now that you’re on board the social media bandwagon, your focus ought to be on getting better and maximizing the opportunities available on these platforms.

No matter what your campaign is about, here are a few tips that can boost your social media tours marketing strategy and help you grow your tours or attraction business overall.

  • Avoid being too salesy. Use the 80/20 rule. 80% of your posts ought to be entertaining, informative, educative or simply inspiring to your audience. Only use 20% of your posts for promotions and selling your product or services.
  • Be consistent. Sustain communication with your target audience by posting regularly, commenting on posts, and responding to comments. This consistent engagement helps build trust in your brand and keeps you on the mind of your audience so when they are ready to take action you are likely to be their first choice.
  • Make your posts more shareable. It’s not enough to just post images, videos, or tweets about your tours. These posts need to be catchy and make your target audience pause long enough to find out more about your business. Stand out from the crowd and trigger users to share your post with their friends and family on social networks. This calls for high-quality, well thought out, or interactive content.
  • Respond to comments. Engagement is a two-way street, so as your audience comments or likes your posts, it’s essential that you respond to their comments. This creates a personal touch to your brand which is very attractive to most customers.

To make it easier to implement these tips and succeed with social media , you can automate some of these tasks or have staff members solely dedicated to handling your social media marketing. It’s definitely worth the extra cost and time.

Social media marketing is evidently a great opportunity for you to grow your tour or attraction company. With the average person spending approximately two hours on social media daily , you cannot afford to miss out on this opportunity to get leads, build awareness, drive engagement, and boost sales for your business.

The most common social media platforms to get on are Facebook, Instagram, Pinterest, YouTube, and Twitter. Each of these networks has its predominant purpose.

By factoring in the kind of audience you want to reach and your marketing objective, you can be able to make the best choice on which platform to begin with. Ultimately, having an active brand presence on all these sites may result in growing your brand even more.

Finally, keep in mind that social media platforms are for socializing. Hence, aim to engage your audience as effectively and as often as is necessary to keep them hooked to your brand.

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How to write compelling tour descriptions that convert

Carla Vianna

Most tour descriptions include an itinerary, price, and a quick paragraph about the tour. Sound familiar? If you’re not locking in enough bookings, though, there might be something missing.

Writing a tour description that sells is all about effective copywriting and positioning.  A compelling tour description should hook your reader right off the bat: It should make potential guests excited about your experience and ultimately persuade them to book.

Ready to create compelling tour descriptions that convert? In this post, you’ll learn about 12 elements to include in every tour description so that guests are instantly convinced to book.

What is a tour description?

what to include in your tour description

A tour description is the content that explains what your tour is and what guests should expect from the experience. The purpose of a tour description is to give your potential customers the details, itinerary, pricing, and unique highlights of your tour so that they’re convinced to book.

Your tour description should start with a catchy title to instantly attract visitors. Think about what’s unique about your tours and include that in the title.

Take this Vatican City tour by City Wonders, for example. The company throws in words like “exclusive breakfast” and “early access” to appeal to guests looking for a differentiated experience in one of the busiest tourist attractions in Europe.

Vatican tour description

Once you’ve hooked a potential customer in with your title, you’ll introduce the overall experience in a couple of short but well-written paragraphs.

Take a look at the Airbnb Experiences example below and notice how the host vividly describes a vineyards road trip in Capetown, South Africa:

Airbnb Experiences

Or this Galapagos Islands tour from Intrepid Travel, which describes the wildlife guests can expect to see on their trip. The introductory paragraph includes descriptive phrases — “unfamiliar beauty” and “far-flung islands” — meant to appeal to curious, nature-loving travelers.

Intrepid Travel further breaks down the tour logistics underneath in an easy-to-read format.

Intrepid Travel tour description

Your tour description should also point out specific tour highlights. These are the different stops or attractions that your guests would be most excited about. Take a look at how REI Adventures displays the highlights of a backpacking trip in the Great Smoky Mountains in skimmable bullet points.

Here you can compare REI’s broad tour introduction to the list of highlights they pull from the tour.

Introduction:

REI tour description

Highlights:

rei highlights in a tour description

Now that you’ve seen some great examples from tour operators around the world, let’s go over the 12 elements that’ll make your tour descriptions stand out.

How to write a tour description that sells

Looking to improve your tour descriptions? Here are 12 tips to help you do just that.

1. Know your target customer

Before writing your tour descriptions, you should know who your target customer is. When you know who you’re selling to, you can tailor your content directly to that group of people.

2. Use a catchy title

The title is the first thing potential customers will see before clicking on your tour. This is your chance to make an outstanding first impression. Make sure to reel guests in with a catchy title that highlights what’s unique about your tour, such as the Vatican City example above.

3. Include beautiful photos

Photos can be very persuasive, especially when it comes to booking travel experiences. Make sure to include high-quality photos in your tour descriptions. If you’re an outdoor adventure tour operator, include photos of the scenic locations you’ll visit. If you offer an interactive cooking class, show the ingredients you’ll be working with as well as the finished product. You can also include photos of guests having a great time on your tours (just be sure to get their permission first).

4. Showcase testimonials

Testimonials can be another very persuasive tool in selling your tours. Positive reviews will give potential customers the confidence to book.

5. Use storytelling techniques

Use storytelling techniques to make the reader feel like they’re experiencing the tour while reading the description. You should use vivid imagery to trigger an emotional response from potential guests and ultimately persuade them to book.

6. Anticipate your guests’ questions

Think about any doubts or questions your guests might have before booking your tours. Make sure to answer these in your descriptions. Guests joining a cooking class, for example, may want to know if all the ingredients are included in the price.

7. Know what makes your tours unique

You know what makes your tours unique, so make sure to communicate that to potential customers! Let’s refer back to the Vatican City tour. Do you have exclusive access to an attraction? Do you offer additional services, like transportation or a tour photographer? Make sure to highlight the unique aspects of your tours in your title and descriptions.

8. Use SEO to expand your reach

Your tour descriptions should focus on specific keywords in your niche so that when someone searches for them on Google, your website comes up.

9. Make it easy to read  

Guests are often looking through several tour descriptions when planning their trip, and a big body of text can be overwhelming. Don’t let a messy tour description turn them away. Use subheadlines and bullet points to keep your text easy to skim through. 

10. Bullet-point your highlights

Use bullet points to lay out the most memorable features or attractions included in your tour. When you list them in bullet points, guests who skim through your tours can easily pinpoint why your experience is worth booking.

11. Be honest about the experience

Don’t overpromise something you can’t deliver. Make sure you’re portraying your experience in an authentic and transparent way. It’s better to overdeliver than for guests to leave your tour underwhelmed.

12. Keep it clear and concise

Make sure to clearly state what is and isn’t included in the tour, such as food, beverages, transportation, etc. While you want to keep your tour descriptions lively with vivid imagery and storytelling, you also want to keep them concise. Guests should have a pretty good idea of what your tour will be like after reading your description.

In summary, a compelling tour description is key to converting customers. Use these tips to improve your existing tour descriptions and let your tours stand out from the rest.

Writer Carla Vianna

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10 Strategies For Travel Businesses To Boost Tour Sales Performance

  • Sales & Bookings

Every travel company wants to maximize tour sales. Even more so now, where the travel industry has seen a great deal of change and quiet time: finding ways to boost sales performance is critical.

With a tactical approach, it’s possible to set your business up to reach more of your ideal clients. Now more than ever, paying careful attention to the finer details is going to be a priority.

Below, we’ve listed some of the best strategies to help your travel business stand out, get more leads, and drive revenue.

tour package promotion script

Strategies To Boost Tour Sales Performance

1. point out the unique benefits of your tour.

One of the essential strategies to increase tour sales is to highlight the benefits of the tour clearly. Instead of listing the tour features, paint a picture to show travelers what they can expect to see, feel, and get from the experience.

A good tactic to help achieve this is to include positive reviews and testimonials from existing clients. Happy clients are your biggest advocates. Usually, they are more than willing to write a positive testimonial for your tour.

2. Add A Little Extra Enticement

To really highlight the benefits of your trip, offer extra snippets of information that clients might not typically expect to see in a tour description.

For example, they may not be thinking about where the best places to eat in Tuscany are at this stage of the funnel. But, give them a compelling glimpse of what to expect (al-fresco, organic dining in a grape vineyard overlooking the rolling hills), and this can act to entice their curiosity.

The result--a tour inquiry that can lead to a booking!

3. Find Your Niche In The Industry

Tour Sales Strategy

To sell more tours, you need to understand your customers. The tourism industry is vast, so it's essential to really get into a niche. This will help you establish a more specific target audience and market your tour to the right people.

Carve out your corner and create a unique product for your business. Your goal should be to sell something that other tour operators aren't selling. Or to find a different angle to your competitors on the product that you sell.

So, find what makes your business unique, shout it to the rooftops, and explain the benefits to your clients. This will help you to really distance your business from competitors.

4. Ask For Client Referrals

Referrals help extend your network and reach, allowing your tours to become more visible to more potential customers. If you can get your clients to refer your tour to their circles, you will get access to a whole new market.

You can simply ask your existing biggest fans for referrals. Another tactic is to incentivize referrals through promotions. For example, you could run a tour giveaway that offers a bonus entry to each referral. This will soon help you to reach a larger audience.

5. Establish Strategic Relationships

Strategic Relationships

If you want to boost tour sales, try selling across several different channels. A great tactic is to establish strategic relationships with vendors, partners, and agents who can market and sell your trips to their clients.

You can establish these types of relationships with local DMOs, tourism boards, local business partners in your community, travel agents, OTAs , etc.

6. Use Technology For Bookings

Offering online bookings is a great way to boost tour sales without much effort. In fact, by not offering online bookings, you are potentially losing out on a great number of sales. People rely on technology more and more every day; self-service transacting and processing reservations online go part and parcel to this!

Importantly, give your clients a streamlined and straightforward online booking using a variety of payment options. WeTravel’s payment and booking management platform is great for this. It is designed especially for travel companies, multi-day, group, and international tour operators, giving them excellent payment processing abilities, beautiful booking pages, and streamlined booking management.

7. Make The Most Of Social Media

Every travel business needs to have a clear content marketing strategy, which includes your social channels. Social media is full of opportunities to promote your tours and increase your sales. Plus, it is where many of your potential clients hang out online.

Social Selling

Engage with people on social media, target the right audience, and post engaging content to reel them and get a conversation going. You never know; it may well lead to making a sale.

You should also encourage social proof. Try to get people posting about the experiences you offer, and make sure to share their posts. User-generated content on social media can help you gain exposure and get more people excited about your offering.

8. Use Online Marketplaces

There are plenty of websites and online marketplaces that sell tours. Loads of people check these to see what activities are on offer in the place they are visiting. So, it can be a good idea to list your products on these platforms. The trick is to find a balance with your direct bookings and not rely too heavily on OTAs that charge hefty commissions.

9. Encourage Customers to Leave Reviews

A significant factor that influences tour sales is trust. Your tour needs to excite customers, but they also need to trust your business before they go ahead with making a booking. Positive reviews and feedback are essential for this.

After your clients finish up your trips, encourage them to leave a review on your preferred platforms . The more positive mentions you have, the greater the number of new clients you can attract.

Reviews In Tour Sales Strategy

10. Upsell Other Tour Products

It’s a good idea to boost tour sales by upselling to existing customers . Instead of leaving a booking as it is, see whether there is an opportunity to add other beneficial upsells. This could include things like a room upgrade or add-on activity for your participants.

This strategy works well because you sell to people who already trust your business and want to support it.

Final Thoughts

You can have a great tour to offer, but you still need to sell it . The major challenge for many businesses in the industry is to stand out from their competitors. We hope the ideas above have given you some inspiration to try out.

tour package promotion script

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About the author

Lucas Ennis (he/him)

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How To Create a Script of Your Tour

16 August 2021

tour package promotion script

As a tour operator, you know your crowd. You have your script timed and perfectly recorded in your mind. But, if you are ready to expand and add more tour guides or start using an app–how do you create a tour script? Let’s look at some options that don’t involve pen and paper!

Step 1: Record yourself

As you give your tour, record yourself. You can do it on a live tour, but it might be best to do it alone so you are not interrupted. How do you record yourself?

  • iphone – use the built in voice recorder. It’s called ‘Voice Memos.’
  • Android phone – use any voice recording app. Here is a good one>>

Break up your recordings into the ‘stops’ for your tour so that you don’t have to break it up at the end.  So if you have a tour with 10 stops, you should have 10 audio files.

Step 2: Transcribe your audio files

There are so many options for services to transcribe your audio.  For around 20 minutes of audio the cost is about $20.  You can price your tour out, but it’s not very pricey.  Services you can use to transcribe:

  • Rev.com –  https://www.rev.com/transcription
  • Scribie –  https://scribie.com/
  • GoTranscript –  https://gotranscript.com/

Step 3: Format your script

After you receive your transcription, we like to format the script so that it is easy to read and if you are getting it translated, you will want a clean format.  You can use a WordDoc and insert a table and then label the table. 

tour package promotion script

Top 14 WhatsApp Templates for Travel (Samples + Guidelines)

Looking for sample WhatsApp template Messages for your Travel Agency? You've landed at the right place.

WhatsApp is the best place to roll out promotional notifications for Trips, vacations & more to drive more sales & revenue for your travel agency. You can also send users reminders for flights, alerts & much more using WhatsApp Business API-based platform AiSensy .

In this blog, we'll cover the 14 best WhatsApp template Messages for Travel Agencies that will help you achieve your Marketing & Support goals on WhatsApp.

WhatsApp Template Messages for Travel Agencies

Whatsapp template to onboard new users.

Welcome new users by sending them a Greeting message on WhatsApp. Inform them of the messages they'll receive beforehand & provide them with an option to opt-out of your WhatsApp Notifications.

WhatsApp Template Message to Onboard New Users :

  • Dear [Name], Welcome to [Your Brand Name] 😊 We will use this chat to send you Crazy travel deals, stealworthy packages and newsletter. To stop receiving messages from us, please reply with 'STOP'. Quick Reply Button - STOP

Promotional WhatsApp Templates 

The major use case of WhatsApp for Travel agencies is sending Marketing & promotional messages to increase sales of Travel Packages.

Here are a few WhatsApp Template Messages to promote Travel deals :

  • Hey [name], Check out our deal of the day. Deal of the Day: [4 Days 3 Nights at Place] starting from [Price]. Offer expires [Time Limit]. CTA: Book Now
  • Hey [First Name], we’ve got some fantastic travel deals waiting for you. Choose your pick from the below options: Quick Replies [Keyword #1] [Keyword #2] [Keyword #3]
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Each template message goes under the careful eye of WhatsApp to ensure that it fits the WhatsApp Message Template Guidelines .

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WhatsApp allows businesses to interact with their users with any message until 24 hours from the user’s last message. Once this window is closed, you can only send a Template Message that needs approval from WhatsApp. This is done to ensure that businesses do not spam the users on WhatsApp. The WhatsApp Template message can be anything ranging from a promotional message, product launch, weekly newsletter, abandoned cart, festive greetings etc."

Yes, each WhatsApp template message undergoes rigorous checks by the WhatsApp Team personally. The message only gets approved if the team finds the message to be correct & rid of any errors such as grammar errors.

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How to Write a Tour Guide Script that Wows Guests

By Breanna Lawlor

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tour guide script with couple on vacation

What do charisma, charm and storytelling skills have to do with being a good tour guide? As it turns out — a lot.

As you figure what to include and how to write a tour guide script, know that you are pivotal to the guest experience.

Picture this: a traveler arrives at a destination full of curiosity and excitement, excited to immerse themselves in a new culture. And while tour guests might be ready to explore, they don’t know where to start and are leaning on you to show them the way.

With activities, sights and scenery to explore, there’s so much to discover. Plus, it’s exciting to be in a brand new place for the first time — an experience, made better with a tour guide.

What is a tour guide script?

Before your tour begins, you’ll want to share a little preamble with travelers. Creating a tour guide commentary gives guests a sense of what to expect from a tour. In this case, you might start with:

  • Introducing who you are
  • Confirming the tour type and where you’ll be heading
  • Noting washroom locations
  • Mentioning the number of stops along the route

An intro will give guests an idea of when to pay attention. Varying your pace and taking a pause can make your guest’s ears perk up. And, the best part? They aren’t expecting you to be speaking constantly.

In fact, guests may even appreciate a bit of silence so they’re able to process their own thoughts while on tour.

Tour guide script opening remarks 

Start with something funny that acts as an icebreaker. Your witty banter could relate to the area, the weather or how this happens to be your first time leading this tour (and where you silently plead with them to go easy on you).

Cue the awkward chuckles and mild concern, after which you showcase your enthusiasm and competence. From here your goal should be to figure out how you can immerse your guest in the story.

In your tour guide safety script, this is one of the first segments where guests’ eyes will glaze over. Don’t let this happen! Make safety entertaining with some witty banter and overly exuberant demonstrations or stories of what happens when guests fail to pay attention.

You’re likely to have a range of personality types amongst your tour guests. So, aim to get everyone on the same page with some humour.

tour guide storytelling script

How to provide tour commentary (step-by-step) 

Any tour should start with opening remarks about what guests can look forward to. Earn guest’s attention by structuring your tour commentary in a way that puts their interests first.

Keen to deliver a captivating tour? Start by following these guidelines:

1. Address important topics

Guests want to head into a tour feeling confident that a guide will deliver a memorable experience. With your approach, aim to be both informative and engaging with your guests from the get-go.

2. Bookend points of interest

Lead with the most commonly asked questions and topics that are featured in your tour listing. Consider mentioning whether food will be available and where guests can find washroom locations along the tour route.

You’ll also want to address anything that isn’t concrete, like whether they’ll have time to explore and photograph a famous landmark. Just like with GPS in your car, it’s much easier to know where to turn if you know the route plan.  

3. Address any questions 

After your pre-amble confirms the tour type, make space to connect conversationally with your guests. You can ask guests where they are from, the reason for this vacation and try to find out what people are most looking forward to seeing.

Ask if anyone has questions about the tour, another tour booking or a pickup at a specific time. And while it may not impact your tour, guests like to be considered.

As a bonus, this minimizes potential disruptions halfway and provides good tour commentary. In addition, if there happens to be transportation for the bulk of the group, ensure you instill the importance of time management. 

4. Showcase your enthusiasm

Charm and inspire guests before the tour kicks off, with your excitement for what’s to come. And while this may not be your first time providing this tour, trust that they will feed off your energy and excitement.

Picture yourself taking a moment to take in sweeping views or savour a tasty treat while on a food tour. These moments of acknowledgement let your guests know that they can carve out a few moments too.

5. Leave guests feeling inspired

You may already be a charismatic tour guide. Perhaps you’re delighting travelers with your wild and wondrous stories. But there’s always room for adding in a bit of variety into your daily routine and a fresh perspective for how you deliver guided tours. When guests wrap up a tour, your goal is for them to feel like they learned a little and had a lot of fun.

tour guide commentary

 10 characteristics guests want in a tour guide

We’re all human and appreciate when people treat us with kindness and respect. So, when it comes to tactics for tour guide commentary, here are a handful of traits that guests look for in a tour guide:

1. A sense of humour

To deliver a compelling story, you may also have to be a funny tour guide . Sometimes, the world can throw curveballs and we all appreciate a reason to laugh.

You may find that funny, light-hearted stories will jive with almost any crowd. Keen to inject some humour into your script? Just ensure it’s relevant to your audience and relatable. 

Remember to keep your audience in mind. Humour works best when it’s done sparingly. Jokes used for millennial backpackers might not work on retired cruise ship passengers.

2. Kindness

Pave the way for connecting with your guests by being kind enough to initiate conversation and listen to what they have to share.

Some travelers appreciate being asked what they’re hoping to get out of their experience and how far they’ve traveled to join in on your tour. Looking after small details and paying attention is a thoughtful trait that guests appreciate.

3. A guide who’s good with kids 

Little ones have feelings and thoughts during their travels. After all, the whole world is new for them.

While it can be challenging to structure a tour for all ages, if you aim to be inclusive, you’re destined to win minds and hearts. Look into opportunities to highlight kid-specific topics and vantage points. Aim to schedule some pit stops along the route to keep everyone comfortable and happy.

4. Open-mindedness

Have you ever heard of the golden rule? It may seem silly, but by treating others how you would like to be treated, you help set the tone for how people in your group will interact.

Plus, when you get to know people personally, this helps to heighten their experience. After all, when guests book a tour they hope to be treated well. Help guests feel more comfortable and consider what different travelers might find interesting while on tour.

5. Informative storyteller

If you’ve been living in a region for some time, you probably have a wealth of knowledge to share. Guests expect that you’ll be well-informed and willing to share your local knowledge. Let’s say you’re looking at creative ways for how to train a tour guide , it’s key to bring your local knowledge and storytelling chops to the table.

6. Organized and punctual  

Starting a tour on time is essential for every guest who made a point to be punctual and ready for things to start. Sure, mishaps happen and people find themselves in the wrong location. But as a general rule, you want to reward the guests who are prepared, by starting your tours on time.

Try sticking to time limits set for exploring an area and visiting different points of interest. In addition, guests hoping to make the most out of their trip will appreciate a tour that starts and ends right on time.

When guests book a tour, they put their faith in you to be direct and honest. Deliver on the promise and try to keep things on track with what your tour is supposed to include. Sometimes, it’s possible to get your facts wrong or not know the answer.

Ask if your guests have read up on the area and whether they have the answer. It’s not a bad idea to have a few key facts in your back pocket, so you do have the answers most of the time.

8. Adaptability

As a tour guide, you’ll potentially come across bad weather, detours or chaos from last minutechanges. Being adaptable is all a part of the role. This is where stories can keep your guests entertained if things go array.

The role of a tour guide is not without its challenges. You may have guests joining a tour with no minimal idea of what to expect, only having booked your tour because it was suggested to them. Keep things light and aim to be helpful for all travelers. This is where your uncanny ability to shift multiple hats is what makes you so good at your job.

9. Respectful

Sometimes, leading a tour may test your patience. You’ll find that respect can go pretty far, even if you don’t speak the same language. You may have to contend with late guests, irritated travelers and a wide array of personalities, but it doesn’t mean you can’t deliver an amazing tour for all.

Tour guests may not know or understand all of the expected cultural norms. Your role is to give travelers the benefit of the doubt, instead providing them with the opportunity to learn something new. And always keep your cool and remain respectful with tour guests.

10. Personality

Guests book tours with guides for a curated, hands-on and personalized experience. So, if they choose to book a tour with you, aim to dazzle them with your wealth of knowledge and personality.

Scan any negative online review and you’ll note descriptions like “cold, indifferent, boring or selfish” amongst the bad reviews. If travelers were looking for a generic experience, they could base a tour off a blog or seek out something on an audio walking tour. Make sure your personal touch is present throughout the tour.

Two travelers listening to a tour guide tell a story as they walk a city street.

Become a confident public speaker

If you find yourself getting nervous about speaking in front of a group of people, you’re not alone. We all worry about fumbling words or forgetting the material, but you know what’s awesome? Most people won’t know you’ve made a mistake unless you broadcast your error.

That’s part of the beauty in guiding. You can ad-lib, mix up the order and renege on your original script to make it perfect for your current tour group. Imagine guests reading reviews and coming to expect what you’re going to say next; now why would they bother booking a predictable tour?

Helpful things tips for your tour guide script:

  • Focus on your guests : While it may be you doing the talking, your guests will be giving a lot of feedback with non-verbal cues. Aim to say just enough to keep them engaged and then move on.
  • Forget the rules : focusing on them will only distract you. Make eye contact. Be animated with hands. Get to the point. Speak slowly. These will come naturally when you are more comfortable with public speaking. Take your time and enjoy th company of your guests.
  • Invest in the story : Before the tour, pay close attention to your thoughts. Does the word can’t make a frequent appearance? If yes, it is time to change up your inner monologue. To be a better storyteller, you have to tell yourself you can . It seems like a cheesy exercise, but self-confidence makes a world of a difference.
  • Create a set list : Have a few topics you know you’ll want to touch on throughout the tour to help remind you of your tour guide script.
  • Take notes : You will get better with practice, but only if you learn from each attempt. Observe the audience’s reactions and write them down afterwards (not during — that would be strange). Next time, change your story up and repeat. Keep doing this until you know what details to emphasize more and what parts to leave out.

Use your tour guide script to be storyteller

As a tour guide you’re able to inform and entertain at the same time. Delivering facts while on tour doesn’t have to be a lecture. You can create a tour guide script that’s conversational and invites your guests into the experience.

Telling stories is a common way we communicate with each other. Over coffee with a friend, stories of weekend adventures are shared. At family dinners, your father brings up stories of your childhood. Even with the cashier, you may tell the story of why you forgot your reusable bags again.

You may find that you’re a natural when it comes to telling stories, and part of the reason could be that we’re hardwired to listen to them. Your past experiences, and the resulting stories, can contribute to the qualities of a good tour guide , helping you to create an incredible connection with your guests.

Whenever we listen to someone sharing a story, a large portion of our brain gets to work. Storytelling can engage three regions of the cortex : the motor, sensory and frontal. So why is storytelling important for tour guides? Want to figure out how to use storytelling to your advantage ?

In storytelling, try embracing the moment and not taking yourself too seriously. So throw a little of yourself in the content — even if the story isn’t about you. The narrator is part of the story as much as the characters are.

tour guide script and storytelling

How to make good commentary in tour guiding

There are two types of stories to tell on tour:.

  • Fun, wacky or exciting stories about a place. Told at the location of the site — either before or after listing relevant facts
  • And personal stories. Best reserved for the in-transit, awkward moments of silence

For any location, there’s bound to be a large selection of stories to use on tour. But how do you choose the right ones?

It is best to base your selection around topics you care about — whether this happens to be architecture, food or history. Because when you are passionate about a topic, you will be more enthusiastic in your storytelling. And if you are excited to tell it, your listeners will be excited to hear it.

For your story collection, make a list of your own experiences. Some might be funny — even if they weren’t at the time. And some might be shocking — like you still can’t believe it happened to you. Out of all your stories, make sure they are appropriate and relate to the tour in some way.

Closing tour guide script

While you’re wrapping up the tour, you’ll want to close the experience for your guests.

Mention how you value guest feedback a few times throughout the tour. As an example of what to include in your tour commentary, make a point to share a point of interest that guests might not be able to find on their own.

Your closing tour guide commentary is also a great time to suggest other places travelers should consider, including restaurant recommendations and other tourist favourites.

And instead of telling guests that they should leave a 5-star review, which can seem disingenuous, encourage your visitors to highlight what makes this particular experience worth booking with an online review.

Male traveler reading map with a camera around the neck at Buckingham Palace

So, how can you become a better storyteller then?

Let’s go over important elements in crafting your story:

1. Hero/Protagonist

A story needs a character for the audience to cheer for. One they can relate to. Or one they will remember.

2. Objective

To create suspense, the main character needs a goal. The audience will listen in anticipation to find out whether the character succeeds.

3. Clear Incident

An obstacle must get in the character’s way. This makes it all the more interesting. Can they overcome it?

4. Harness emotion

You want the audience to feel what your characters are feeling. Empathy helps to connect the audience with your characters.

5. Add twists and turns

Unpredictable stories make the best ones. To keep the audience on their toes, throw unexpected twists and turns into the mix.

6. End with a punchline

Every story has a resolution, where typically the hero saves the day. No matter what type of story you share, aim to wrap up in a cheerful way — ending with a joke.

On your next tour, give storytelling a try. You might be surprised by your natural storytelling abilities and have a lot of fun while you’re at it.

Final thoughts 

Right from the beginning, invite guests into the storytelling experience of your tour.

You don’t have to be the only one telling stories. Open up the floor and ask the audience questions. One story has a way of breathing other stories into life.

By giving your audience time to share, you might quickly come up with another. Also, the tour will have a more conversational tone, making everyone, including yourself, more relaxed. As a result, they’ll be more inclined to enjoy the tour and provide you with good, honest feedback.

Are you looking to hire a tour guide with these storytelling skills?

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How to write the script for my tour?

Guru esperando a sus viajeros en el punto de encuentro del tour.

A free walking tour is like a play: each word is of vital importance to transmit your speech in the best way and touch the emotions of your travelers. In this post, we will explain how to create an amazing script, which will be the bible of your journey. It will allow you to choose the best content in order to create an incredible experience and receive lots of money.

Before creating the tour script

Before starting to write the script, you should be aware of at least these 2 elements:

  • Make sure to have identified all the places of interest (ex: town hall) and topics (ex: gastronomy) that you want to introduce throughout the tour.
  • Make sure to have ordered all the places and topics to create your tour itinerary , taking into account a coherent structure and the shortest distance between each stop (max. 2-3 minutes).

If you have any questions about that, we strongly advise you to read this post first to define the itinerary of your tour.

1. Create a great introduction

Think about it as if it were the first few minutes of a movie or the first pages of a book. You have to create the “WOW” effect.

Tour guide is explaining something to travelers on a free walking tour in Nuremberg.

Your tour introduction has several goals:

  • Captivate your travelers: you have to show travelers how special this experience will be with you and that it was worth booking. Make it clear that you will exceed the expectations they have.
  • Break the ice: travelers don’t know you yet, they don’t know your city, or the other travelers in the group. It’s important to reduce this tension from the beginning.
  • Give confidence: You must show your professionalism and credibility so that travelers can trust what you explain.

This introduction is usually short (5 minutes) and is normally structured like this:

  • Say hello, welcome them , thank them for booking with you, introduce the tour and get the travelers’ interest.
  • Introduce yourself to the group (and sometimes the travelers among them): here you have to show your credibility (experience, studies, time spent in the city …) so that the travelers know that they made the best decision booking your experience.
  • Tour structure (key sights) and practical information (duration, if there will be a break to go to the bathroom, the payment concept, …). You make sure travelers know what to expect from you and to show them your professionalism.
  • Get travelers’ interest and give time for some practical questions.

Then, in the same place, gurus usually start with their first explanations (most of the time, it’s an historical introduction of the city and the country). This explanation is normally a bit longer than the others (10-15 minutes) and serves to put the context for the rest of the tour. It’s also important to start at the meeting point so late travelers can still join.

2. Balance the types of content 

Guide of GuruWalk explaining something to travelers on a free walking tour in Andalusia.

It’s important to find a balance between the different kinds of content to include in your tour so it’s easy for them to follow you. 

These are the different types of content that your tour must include:

  • History: it’s usually the main focus for the content of your tour and helps to introduce the rest of your explanations. In many cases, travelers have already read part of the story before joining the tour in their travel guide or online but it’s important to explain it as travelers expect it and to put everything in context. It can be both the history of a building or monument, as well as the history related to a topic (specific period, important social movement, gastronomy, …).
  • Anecdotes and curious legends: that’s what makes the difference for travelers and what they will remember, since it’s usually something that surprises them and that they don’t usually know about. It touches travelers’ emotions and keeps their attention. This kind of content is usually explained after the historical context.
  • Customs and recommendations: Travelers who participate in a free walking tour don’t just want to listen to stories. They also want to be able to understand the city as a local, live as a local and go to places that are not as touristy. That’s why it’s important to include some local customs and personal recommendations in your tour.

You can balance the content both from one spot to another and within the same explanation of the place! (Ex: have a moment to talk just about recommendations or include recommendations after an historical overview). 

3. Find the content and write the tour script

Now that you know the type of content you need, it’s time to search for it.

There is no miracle , you will have to read a lot, watch many documentaries, visit many places, talk to the tourist office, experts … and that takes a while.

Tour guide of GuruWalk explains something on a stop in Nuremberg.

While doing this research, also consider the following things:

  • Keep only the most essential and relevant information: you can talk for hours about some places, so it’s important to select only the most interesting part for the traveler. 
  • Open your search beyond the content of the tour: If you read more than the content of your tour, you’ll be able to show to travelers that you are a true professional by answering all their doubts, which often go beyond what you explain on the tour.
  • Verify the data: you can’t trust just one single source of information. Cross-check the data to ensure your script’s content is reliable.
  • Write in an understandable way for everyone: sometimes travelers don’t know anything about the topics you are dealing with on your tour, so you have to explain it in a simple and clear way and avoid technical words.
  • Think of practical information: free walking tours give travelers a general overview of what the city can offer, so they can then visit some places on their own. That’s why it’s important to know the practical information of the most important places in your city and to include them in your tour: opening hours, ticket prices, how to get there, …

4. Think of the best way to explain your stop

Just as you did by selecting the type of content for your tour, you must also balance the different ways of transmitting this content, which will create a much more enjoyable experience.

Maybe you can explain a personal story, or perform a historical event with travelers, even teach them how to prepare a traditional recipe, or make a quiz … You can find more information on this topic by consulting this post on how to create a more interactive tour and in this post on how to create amazing explanations .

In addition, you can include your travelers better by asking them questions , as we explain in more detail here .

5. Create natural transitions in your itinerary

Tour guide of GuruWalk with her group of travelers waiting to cross the street.

Maintaining the logic between your explanations can be achieved when you have good transitions, because it gives a common thread to the whole tour. Your experience is not just going from one place to another, you have to see it as a set where each explanation tells a story that supports the overall idea of ​​your experience, like a movie with different scenes.

Good transitions allow travelers to better remember key facts and will help make the journey more meaningful. It also helps you memorize your speech better and will keep travelers interested to follow the whole tour.

You have to add these transitions at the end of the stop or when starting the next one. It can also serve to get travelers’ attention and surprise them, as we explain in this post .

6. End the tour with style

tour package promotion script

The final part of the tour has to be the cherry on top. Like a good movie, the final part is essential and will be the last impression travelers get before paying you. It’s important to make an emotional ending , so travelers realize how awesome this experience has been with you.

Many gurus achieve this by choosing a very special place to end their tour, such as a vantage point with a spectacular view of the city. Others choose a site that is relevant to the common thread of their tour, because of the history of that place.

What is usually said at the end:

  • Summarize the most important elements of the tour , show travelers that the experience was amazing and that they have learned a lot with you.
  • Give options on things to do after the tour.
  • Remember that they will receive an automatic email from GuruWalk to leave a review on your profile and explain why it’s so important they do so (it allows you to get more bookings).
  • Thank them and wish them a good stay.

If they give you an applause, it means that the tour and its ending have been a success. 

7. Control time, practice and improve the tour script

Guide explaining something to a couple of travelers during a free walking tour with GuruWalk in Casablanca.

Remember, the best free walking tours last between 2 and 3 hours. Shorter than that, travelers will feel that the experience was not complete and longer, you will tire them out too much and they will end up bored.

With Google Maps, you can approximate the time you will need to walk. In this example of an itinerary in Brussels, which is a 2-hour tour, you walk about 40 minutes, leaving 1h20 to tell stories. Only the main stops are represented there, but there are about 10 stops, which makes 10 minutes per stop, taking into account that the first stop is usually longer, so it’s fine.

Route of a free walking tour in Brussels on Google Maps

So, you can put a timer so that each stop on your script is no more than 10 minutes. It is not an absolute rule. There are places that require more time and others less.

Now that you’ve added or removed content from the tour script, it’s time to practice it at home and learn it well.

Once you have it ready, practice it with a friend or family member in real conditions. This person can also give you valuable feedback to improve your speech. Look at the time before starting the tour and halfway through the tour, verify your progress at the halfway point to make sure you are on target. If not, you will have to add or remove content.

You have to constantly review your tour script . With practice, you will realize what is more or less interesting to travelers.

However, keep in mind that the speed of the group is always different. So you have to identify less important explanations or places that you could skip or add to meet the duration of the tour.

It’s important to memorize the tour script perfectly. In front of the group of travelers, you can’t doubt or read something from a notebook. Otherwise, you may lose all your credibility (and money… ).

What’s next? 

Do you have your tour script ready and are you learning it? Before doing your first tours with travelers, check out this post about the most common mistakes when starting as a tour guide and how to avoid them.

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COMMENTS

  1. How to Promote Tour Packages in 11 Easy Steps

    Create an Appealing Tour or Vacation Package. In order to effectively promote and sell your tour packages, you have to create a great tour package — one that appeals to your target audience. A great tour package is actually the foundation for your promotion and sales strategies: You need to have a good product that can sell itself.

  2. The Complete Guide on How to Promote Tour Packages Online

    5. Explore Facebook ads. Facebook ads allow you to promote your tour packages online based on specific targets, set demographically and geographically. With a photo or a short video, a Facebook ad is designed to attract your target audience with a call-to-action directing visitors to your website.

  3. How to Create Amazing Tour Packages with Examples

    Tour Package Example. As with this example, when people think of tour packages, they often think of packages that include services from multiple vendors. Tour packages can, however, consist of offerings from a single tour provider. Rezgo's tour packaging system is designed to help you create and promote travel packages of your own tour ...

  4. How to Make Tour Packages That Sell Themselves

    1. Research similar tours. When it comes to starting a tour business from scratch, you'll want to see what else is in your industry and geographic area. Base your tour package ideas on the interests of your target market and what you think will sell well given your area of expertise, competition and location.

  5. How to Promote and Market Your Tour Packages

    2 Create a website and blog. One of the most important tools for promoting and marketing your tour packages is a website and a blog. Your website should showcase your tour packages, provide clear ...

  6. How to write a tour script that your customers will rave about

    A confidence boost for guides: Armed with a ready-to-go script, tour guides feel more confident and prepared — which, in turn, translates into a more enjoyable delivery. 5 steps for writing a tour script. Let's take a look at how you might create a compelling tour script that leaves a lasting impression on your guests.

  7. The Ultimate Script for Selling Tour Packages Over the Phone

    The IIPS Framework. John says to break up the phone call into four main sections. The call should look something like this: Introduction (5%): Answer the phone in a professional manner. Information gathering (45%): Learn about the customer, their group, and the kind of experience they want to have together.

  8. How to Promote Tour Packages Online

    2. Recharge Your Website with Killer Content. Create catchy content: Make the tour sound exciting and thrilling, taking your website visitors one step closer to booking. Use engaging, easy-to-read content and snappy descriptions to get the audience's attention. Content should be relevant to your target audience.

  9. How To Promote Tour Packages Online

    Not only does it pay to promote and sell your tours online, but optimizing your online presence will also help you to attract a steady stream of new customers and build a more successful tour operator business. Here are 10 strategies for selling tours online—from optimizing your website to online video. 1. Build the best website you can afford.

  10. How To Promote Your Tour Business and Activity Packages on ...

    Interacting and engaging with your customers or followers on social media is crucial to promoting your tour company. It's not enough to just create excellent content, post it, and then leave. As a tour operator, you need to be able to respond to your customers' questions and comments in a timely manner.

  11. How to Improve Your Tour & Travel Marketing Strategy

    A successful tour promotion campaign is the cornerstone of any tour marketing strategy. To effectively promote your tour packages and boost bookings, consider the following elements: 1. Compelling visuals: Invest in high-quality visuals, including photos and videos, to showcase the beauty and excitement of your tours. 2.

  12. How to sell tour packages in 3 easy steps

    Here are some tips that will help to give greater visibility to the online promotion of tour packages: Register on the leading tourism platforms. It is a good way to publicize your offers. Online travel agencies require SEO optimization of their content, capable of placing the page in the top positions. The more specific the content is, the ...

  13. How to Use Social Media to Promote Tour Packages • Regiondo

    Here are a few advantages of using social media to promote your tour packages: Increase brand awareness: Social media gives you the opportunity to showcase your brand in front of a large audience. ... Only use 20% of your posts for promotions and selling your product or services. Be consistent. Sustain communication with your target audience by ...

  14. How to write compelling tour descriptions that convert

    1. Know your target customer. Before writing your tour descriptions, you should know who your target customer is. When you know who you're selling to, you can tailor your content directly to that group of people. 2. Use a catchy title. The title is the first thing potential customers will see before clicking on your tour.

  15. 10 Strategies For Travel Businesses To Boost Tour Sales Performance

    Strategies To Boost Tour Sales Performance. 1. Point Out The Unique Benefits Of Your tour. One of the essential strategies to increase tour sales is to highlight the benefits of the tour clearly. Instead of listing the tour features, paint a picture to show travelers what they can expect to see, feel, and get from the experience.

  16. How To Create a Script of Your Tour

    Step 3: Format your script. After you receive your transcription, we like to format the script so that it is easy to read and if you are getting it translated, you will want a clean format. You can use a WordDoc and insert a table and then label the table. As a tour operator, you know your crowd. You have your script timed and perfectly ...

  17. How to write killer promotional scripts

    Example 1: Description: Omniscient narrator, National Ballet Company promo. Direction notes: 40 +. Warm and inviting tone. Video sequences of the performance will be shown. You're captivated by what you're seeing and hearing. You want to share your awe and enthusiasm with your viewer.

  18. Top 14 WhatsApp Templates for Travel (Samples + Guidelines)

    Here are a few WhatsApp Template Messages to promote Travel deals: Hey [name], Check out our deal of the day. Deal of the Day: [4 Days 3 Nights at Place] starting from [Price]. Offer expires [Time Limit]. CTA: Book Now. Hey [First Name], we've got some fantastic travel deals waiting for you.

  19. How to Write a Tour Guide Script that Wows Guests

    Guests want to head into a tour feeling confident that a guide will deliver a memorable experience. With your approach, aim to be both informative and engaging with your guests from the get-go. 2. Bookend points of interest. Lead with the most commonly asked questions and topics that are featured in your tour listing.

  20. Promotional Travel & Tourism Video Template

    Every good tourism video production has excellent content on it. In the Wideo editor, you'll find hundreds of icons, objects, and music tracks to use. You can also upload images straight from Google or any content about tours and trips you have in your computer. Images speak louder than words. Start closing more travel deals with video marketing.

  21. How to write the script for my tour?

    Before creating the tour script. Before starting to write the script, you should be aware of at least these 2 elements: Make sure to have identified all the places of interest (ex: town hall) and topics (ex: gastronomy) that you want to introduce throughout the tour.; Make sure to have ordered all the places and topics to create your tour itinerary, taking into account a coherent structure and ...

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    Customer: Yes and I would like to know more about this package. Travel Agent: Ma'am, we have 3 sets of Cebu tour packages, and our most popular one is the Set A tour package. This is a 3 days and 2 nights stay with pick-up and drop-off to the Mactan- Cebu International Airport. Travel Agent: On Day 1, it will cover the temple and churches in ...