• Why Jili Tour
  • Destinations

Future Tours

We transform your vacation to an experience.

Jilitour is an international incoming tour operator specialized in handling the travel requirements for clients from both China and the Far East in Italy and Europe, and for European travellers in China  and South East Asia.

The specialization of the company is the result of twenty years' experience of its founders in the full range of international tourism, which includes the business travel and MICE sector, in particular between Italy and China. Their passion for travel and their deep conviction that any travel is a unique experience to be organized with extreme care and attention, according to the particular needs of any traveler.

Jilitour office is in Rome. Jilitour uses a network of professional partners that can ensure a high level of service and worldwide presence of the company encompassing a territory that extends from the Mediterranean Sea to the Pacific Ocean.

Contact us:

Rome Phone: +39 06 3903 8812 / 0602 Email: [email protected]

Beijing Email: [email protected]

HAPPY CHINESE NEW YEAR, YEAR OF THE RAT!

Happy chinese new year, clients testimonials.

  • Thanks to Jilitour our trip to China was an experience we won't forget! Antonella from Italy
  • Thanks to you all for sending me on one of the best trips ever! Anna from Australia
  • Very happy of our experience with Jilitour!!! Chen Chen Yuqing
  • The CEM team (Center for Mexican Studies) is really grateful for all the efforts done, all the organization was excellent. Mtra. Dení Aguilar Bellamy Secretaría Académica CENTRO DE ESTUDIOS MEXICANOS- UNAM, CHINA

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Rome and Italy Tours

Argiletum tour operator rome, online since 2002.

We are Argiletum Tour, a Rome based Boutique Tour Operator and Travel Agency, specialist in Travel and Tours throughout Italy! We organize customized and bespoke vacations in Italy, private guided tours, day trips, themed tours, activities for groups, families or couples

Tours in Italy

Explore Italy with our extensive selection of multi-day tours and daily excursions to every corner of the “Bel Paese”. City breaks and guided tours in Rome , Florence, Pisa, Venice, Milan, Naples , and other amazing destinations. From art in the most beautiful cities to gastronomic experiences throughout the country, your unforgettable experience begins here! Our formula: experts of the territory, an all-Italian team, instant confirmation, 24/7 assistance, customized trips

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Custom Vacations for Groups

For standard or unusual destinations throughout Italy

Theme Tours, Custom Vacations for standard or unusual destinations throughout Italy. Your travel consultants will help you to transform a trip opportunity into a memorable stay!

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Food & Wine Tours

A slow tourism through the Italian regions

Experience a breathtaking journey through the Italian regions, where you will explore the rich culture of dairy farms, indulge in the finest wine and revel in award-winning wineries, while immersing all five senses

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Vatican Tours

The heart of Christianity

At the discovery of art, history and religion of the smallest state in the world: St. Peter basilica , Michelangelo’s dome , the Vatican Museums , Sistine Chapel …

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Things to know about Italy

Read our articles on Trips in Italy, travel magazine to all travelers and lovers of Rome and Italy

Custom Tours

Create Your Own Italian Travel Experience with Argiletum Tour, Rome and Italy Tours Specialist

Contact us to customize a tour

We will get back to you shortly!

A new way to travel Argiletum Tour Rome

OUR BEST TRAVEL PROPOSALS IN ITALY

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  • Rome & Vatican
  • Florence & Tuscany
  • Napoli & Amalfi Coast
  • Matera & Puglia
  • Private Trip Packages
  • Custom Trip Planning

Luxury Italy Travel Experiences

Your italy travel agent.

Nancy Aiello is a boutique Italian Tour Operator and Travel Agency focused on creating personalized itineraries exclusively to Italy for curious travelers who appreciate expert assistance and meaningful, personalized experiences.

Italy Luxury Vacations

With 15+ years of experience planning tailor made luxury travel to Italy, Nancy Aiello Tours are curators of once in a lifetime experiential travel incorporating some of the most exhilarating and glamorous destinations in Italy.

Custom Italy Trip Planning

Stop dreaming and start planning. Tell us what you love and we’ll make it possible. We use our local network, strategic partnerships, and personal expertise to craft memorable and unique trips with just the right amount of luxury.

NANCY AIELLO'S

Italy trip ideas, a magical christmas tour in italy for families | 10-day itinerary, the ultimate family trip to sicily | 10-day itinerary, a fabulous mother daughter trip to italy | 11-day itinerary, best of rome family trip in a week | 7-day itinerary, best of italy luxury trip from venice to the amalfi coast | 13-day itinerary, italy trip for seniors: rome, florence & amalfi coast | 10-day itinerary, a taste of northern italy luxury tour from venice to florence | 12-day itinerary, the best of tuscany in a week tour | 7-day itinerary, a foodie tour of italy | 10-day itinerary, southern italy family trip with kids | 10-day itinerary, best of sicily tour from palermo to taormina and syracuse | 10-day itinerary, treasures of matera italy tour | 6-day itinerary, rome to venice italy tour for seniors | 12-day itinerary, highlights of italy family vacation | 14-day itinerary, rome and sorrento vacation for seniors | 8-day itinerary, naples family vacation | 4-day itinerary, best of florence family vacation | 6-day itinerary, venice family vacation | 6-day itinerary, luxury venice honeymoon | 4-day itinerary, mandarin speaking tour in rome | 4-day itinerary, venice to rome classic italy family trip | 10-day itinerary, best of puglia in a week tour | 8-day itinerary, destination.

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Rome & Vatican

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Florence & Tuscany

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Napoli & Amalfi Coast

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Matera & Puglia

Custom italy travel & itineraries.

Based in Italy, Nancy Aiello Tours is a luxury, boutique travel agency made up of seasoned Italian Travel Advisors who leverage years of personal experience and relationships to curate one-of-a-kind experiences. Unlike online travel agencies which bundle only flights, cars, and hotels, we build completely customized itineraries with pre-vetted, on-the-ground tours, experiences, accommodations that suit you and any special requests that will complete your dream.

Master Designers of Luxury Travel to Italy for 15+ Years

With an intimate knowledge of our country and deep-rooted relationships we have an impressive portfolio of bespoke experiences to share. Let us do the magic and build your fully personalized itinerary from scratch. From honeymooners to baby boomers, millennials to multi-generational families, every itinerary we design is unique to each client's interests and travel style.

Our Italy Travel Clientele

We attract demanding, cultured and often well-traveled clients who want the 5 Star itinerary. They desire to go beyond the surface and seek a unique behind the scenes Italy journey. Since 2009, our Italian-based travel specialists have helped dozens of high-end travelers worldwide planning curated trips in Italy and we have the feedback to prove it!

Families with Kids

We design completely bespoke itineraries for families that mix learning, fun and relaxation. The same families have been traveling with us for almost a decade. If the children are happy, so are the parents!

" The girls loved their trip to Italy and it will stay with them forever. They learned so much. The pace and variety of the program kept them completely engaged and they had great fun. " Mrs Grady – California

With a passion for unique experiences and seamless travel, we custom design highly curated honeymoons & romantic itineraries for two.  We have a book full of romantic secrets and mix relaxation with a little culture and plenty of imagination. Whatever you want from your trip, we’re here ready to help you make lasting memories.

" Stefania designed and made our bucket list Italy honeymoon a 10/10 so we didn’t have to. We will definitely be working with you again for future travel planning. " Kerry & Jason - Dallas

Travel Agents

Super agents demand the best for their clients and we deliver. We are trusted with often challenging and elaborate itineraries. Building personal relationships is key for us so if you have any questions , our insider team would love to help you plan your valued client’s trip to Italy.

" My client loved his trip to Sicily. Thank you. Everything was perfect: the hotels, food, phenomenal private visits… " Sam Gunter - US Travel Agent

Whether it’s a multi-generational family trip or romantic escape, Nancy Aiello Tours is here to create an Italian adventure that will surpass your expectations.

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Art & History

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Food & Wine

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Off the Beaten Path

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Romance & Honeymoon

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Custom Trip to Italy 2023

Dear Stefania, Our time in Italy was fascinating with your help. We had a great time and were able to enjoy all Italy had to offer with the easy navigation. We are truly spoiled with all the service we had from the tours and drivers you arranged. The chef in Tuscany was so inviting and took such good care of us... We had a great day learning so much, not just about cooking but about the area, the farming and the Italian lifestyle. The boys were just thrilled with the experience. Rome was fascinating with all the history and we absolutely loved the hotel and the rooftop patio. The tours in Rome were so helpful to teach us the history. The travel to Positano was easy as the driver had all the work to do while we enjoyed the views and became familiar with the area. We had great weather and enjoyed the beach, hiking and shopping while we explored the area. Thank you for planning such a great trip. We very much enjoyed our time in Italy and cannot wait to go back. Sincerely, Bob and Evelyn V. Columbus, OH

We've returned, Enrico, and before I get mired in several hundred emails in my inbox, I want to offer my compliments and thanks for what you arranged for us. Villa I Barronci was simply lovely -- such a peaceful, relaxing, comfortable place in a delightful setting. The Maalot was a magnificent place. We thought it was perfectly located as well. The staff was friendly and helpful. So thanks for your arrangements and assistance with our questions and preferences. All in all, we view this as having been a really wonderful vacation. Ray C. Arlington, VA

Custom Italy Honeymoon Trip

Stefania - George and I returned last night from our trip of a lifetime! I keep telling people that it felt like a dream. So with laundry and luggage on the floor, I wanted to stop and send you this message! That tells you just how much we enjoyed our trip. Every detail, every transfer, restaurant recommendation, etc. was spot on. We could not have asked for better insight or a better planned trip. The tours.... oh the tours... were fantasic. We learned so much and while we expected the guides to be nice, we were not prepared for just how thorough and nice they would be. Not to mention funny! We enjoyed them as much as we did the sights that they led us through. The hotels were amazing as well. The rooms were great, but their locations were exactly where we needed to be to have the trip we sought after. But I must say that when we stepped onto the property at Hotel Caruso, I felt like we had stepped into a postcard. The flowers and the views were breathtaking. We spent a lot of time just trying to take it all in. There are no words that I can type, and even with a minor dissertation I couldn't cover it all. I have uploaded over 700 pictures and came home 8 pounds heavier! And this morning I went to the Italian grocer/importer to get my fresh mozzarella. I can't even eat food the way I used to. You planned a trip and anniversary celebration that can never be topped. We thank you!! Susan & George M. Charlotte North Caroline

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Gems of Europe

Your package includes.

  • 12 Days 10 Nights
  • From: $2600

Our Gems of Europe vacation takes in many of the showpieces of the Old World in one memorable itinerary. Discover the continent’s historical cities and wonders, from the elegant boulevards and sights of Paris to the buzz of historic London, the captivating charms of Lucerne and the glories of Florence and Rome. Our sightseeing programs take you deep into the heart of each city, showcasing the main sights while also letting you experience their culture, cuisine and way of life.

Itinerary at a glance

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TRIP TIMELINE

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USA - London, England

Relax on your international flight to London as you start your journey to the Old World.

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Arrive in London

On arrival in London, meet your Peony Tours representative at the airport and enjoy a comfortable transfer to the city, the European Union’s largest metropolis. Along the way, stop by Windsor Castle*, the oldest occupied castle in the world and Queen Elizabeth II’s favorite weekend retreat. See inside this magnificent castle in historical Windsor town and learn how it’s been a royal residence for more than 900 years before returning to London for your two-night stay.

Included: Lunch

Accommodation:

★★★★ Clayton Hotel City of London or Similar

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Following breakfast, start your sightseeing at Her Majesty’s Royal Palace and Fortress, the Tower of London*. Learn its storied history and legends as you explore, and hear how Anne Boleyn and Catherine Howard, two of Henry VIII’s six wives, were executed here. View the tower’s priceless Crown Jewels, whose crowns, orbs and jewels are invested with the monarch’s power. Afterward, absorb the main sights on a panoramic tour, passing Trafalgar Square, Big Ben and Parliament, and pause for photos at Buckingham Palace and Westminster Abbey. Enjoy the rest of the day free to explore as you wish.

Included: Breakfast

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London - Eurostar Train - Paris, France

Today, depart on the high-speed Eurostar train to Paris. Arrive in the “City of Lights,” whose landmarks inspire genuine awe. Upon arrival, explore at your own pace, perhaps relaxing at a café or strolling the handsome boulevards and streets. Later today, relax on an optional scenic River Seine Cruise, feasting your eyes on Notre Dame Cathedral and other landmarks from the water. (* Itinerary and free time in Paris may be adjusted without prior notice due to local attractions' availability.)

★★★★ Renaissance Paris La Defense Hotel or Similar

Optional Tours & Extras:

  • French Dinner at Épicerie Mère Brazier: $99pp
  • La Seine River Cruise: $35pp

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This morning, enjoy a guided visit to the Palace of Versailles*, the gilded residence of France’s kings from 1682 to 1789. Marvel at the formal gardens and majestic palace and then return to Paris to visit the peerless Louvre Museum*, home to many of the world’s greatest artworks. Behold Leonardo da Vinci’s playfully smiling Mona Lisa and the Venus de Milo as you explore the vast collections. After a panoramic drive around top Paris landmarks such as the Place de la Concorde, Champs-Elysées and Arc de Triomphe, the Opera House, and the city’s most recognizable symbol, the Eiffel Tower. This afternoon, enjoy free time to explore Paris on your own, perhaps shopping for souvenirs or just relaxing at its sidewalk cafes. Enjoying a delicious French Cuisine Dinner this evening.

Included: Breakfast, Dinner

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Paris - Lucerne, Switzerland

Leave Paris, travel by coach to Lucerne in Switzerland. Tucked between Lake Lucerne and snow-tipped mountains, this lovely city encapsulates Switzerland’s reputation as “the playground of Europe.” If time allows, enjoy a short tour to its postcard-pretty Chapel Bridge. Built in 1333 across the Reuss River, this covered footbridge is the oldest in Europe and begs to be captured on camera. Admire the bridge and Lake Lucerne and then see another of Lucerne’s highlights — the Lion Monument. A memorial to the Swiss soldiers who died defending the French king, Louis XVI, in Paris in 1792, this stone sculpture by Bertel Thorvaldsen was described by Mark Twain as the “most mournful and moving piece of stone in the world.”

Included: Breakfast, Dinner at hotel

★★★★ Astoria Hotel or Similar

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Lucerne - Mt. Titlis (optional) - Milan, Italy

This morning, admire Lucerne’s Chapel Bridge and Lion Monument if time didn’t allow visits yesterday. You may take the optional tour up to the top of Mt. Titlis by Titlis Rotair for a fantastic bird’s eye view of the surrounding snow covered peaks. Later, leave Lucerne by coach and travel to Milan, Italy’s second-biggest city and known as the world’s “fashion capital.”

★★★★ Crowne Plaza Milan-Linate or Similar

  • Lake Lucerne Cruise : $39pp
  • Mt. Titlis Tour: $98pp

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Milan - Verona - Venice

Glamorous Milan combines contemporary swagger with a rich history. Today, dive into this bustling city that embodies Italy’s passions for fashion, food and design. See magnificent Milan Cathedral and La Scala Opera House, where greats including Maria Callas and Luciano Pavarotti once performed. View the statue of Leonardo da Vinci fronting the theatre, and then travel to Verona, the fictional setting for Shakespeare’s Romeo and Juliet. Admire its highlights on a guided tour and see Juliet’s House, where a stone balcony celebrates the great love story. Later, leave Verona and stay overnight in the provincial town of Padova.

★★★★ Crowne Plaza Padova or Similar

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Venice - Montecatini

Today brings a trip to magical Venice, the hub of trade between Europe and the Orient in medieval times. Board a ferry ride to Murano, the Glass Island, and then to the Venice Island. Our sightseeing tour of Venice Island includes the St. Mark's Basilica, the magical Piazza St. Marco, and the jewel-like Bridge of Sighs. If you desire, you may want to take an unforgettable gondola ride and see the Grand Canal from the best vantage point. After an optional gondola ride on the Grand Canal, depart Venice this afternoon for an overnight stay in the lovely spa town of Montecatini.

★★★★ Grand Hotel Croce di Malta Wellness & Golf or Similar

  • Venice Gondola Ride & Serenade: $61pp

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Montecatini - Pisa - Florence - Rome

Today’s destination is Pisa, where you’ll marvel at the remarkable Leaning Tower of Pisa. After taking in the tower, continue by coach to Tuscany’s graceful capital, Florence. Considered the “Cradle of the Renaissance”, Florence was home to Renaissance luminaries including Dante, Michelangelo and Galileo. Take a walking tour of its signature sights, including the sumptuous red-tile Duomo, Baptistry, Signoria Square and St. Croce Basilica. Later, leave Florence for Rome.

★★★★ Holiday Inn Rome Eur Parco dei Medici or Similar

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This morning, arrive in Rome, a UNESCO World Heritage site and sightseer’s paradise. Tour the best of Italy’s glorious capital, dubbed the “Eternal City”. See the Vatican City, the papal residence and spiritual center for the world’s 1.2 billion Roman Catholics; stroll around St. Peter’s Basilica and Square. Later photo stop at the ancient Colosseum as you hear of the grisly gladiatorial contests once staged here and witness other sights such as the Roman Forum, Constantine’s Triumphal Arch, the Spanish Steps and Trevi Fountain. The rest of the afternoon is yours to enjoy as you wish and, this evening, sit down to a Farewell Dinner with your fellow travelers.

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Savor the memories of your odyssey around Europe as you take your return flight to the USA.

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  • Click here to view our cancellation policies.
  • Click here to view our tipping guidelines.

YOUR PACKAGE INCLUDES

Excellent bilingual (English & Chinese speaking) tour manager throughout the tour in Europe.

Sightseeing with specialist local guides in selected cities.

Full breakfast or buffet breakfast daily at hotel.

Lunches or dinners included as specified in the itinerary.

Admission fees for sightseeing attractions as denoted by an asterisk* in tour itinerary:

London - Windsor Castle, Tower of London 

Paris - Versailles Palace, Louvre Museum

Venice - Ferry Ride

Comfortable Eurostar Train from London to Paris.

Deluxe air-conditioned tour coach with professional service of drivers.

Airport group transfers in Europe on arrival (London) and departure (Rome). (Land+Air Packages only).

Group identification badge, luggage tag and document holder provided for your convenience and easy recognition.

Upgrade your trip

Create your ideal getaway with the following upgrade options. Extensions and upgrades can be added during the booking process or speak to one of our travel advisors to tailor your perfect trip.

Treat yourself to the most sought-after seats on our coaches — those in the first two or three rows. We assign 10 seats in the front rows on a first-come, first-served basis subject to availability. To pre-book these seats for less than $10 per day, select the front of coach seating option online in your Peony Tours account.

  • FRONT OF COACH SEAT UPGRADES FROM $100 PP

AVAILABLE AIRLINES AND GATEWAYS

Airfares included in the advertised Land + Air Package prices are from New York(JFK), including fuel surcharge and taxes/fees, not including any baggage fees or seat assignment fees.

Departures from other gateway cities, please add appropriate U.S. domestic add-on fares. For time zone of your gateway city, please call Peony Tours.

  • ATL, DFW, IAH, MIA, SFO, ORD, DTW, IAD, MCO FROM $200 PP

*Fares are subject to availability; for detailed gateway fares please view our dates & pricing

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London Clayton Hotel City of London or Similar

Clayton Hotel City of London is a stylish and contemporary hotel inspired by the Victorian textile warehouses, combined with flawless and whole-hearted service. Our hotel is located in the heart of one of the most emblematic London’s postcode, E1. 

  • 10 New Drum Street, London E1 7AT, United Kingdom
  • +44 203 687 2777
  • Hotel Website

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Paris Renaissance Paris La Defense Hotel or Similar

Make yourself at home in our spacious, contemporary hotel rooms and suites featuring plush bedding, soundproof windows, high-speed Wi-Fi and an array of entertainment options. Enjoy all-day dining on delicious French cuisine or sip wine with friends on the outdoor terrace at La Brasserie Restaurant & Bar. Our accessible location makes it easy for you to explore Paris; the shopping mall Les Quatre Temps, Grande Arche de la Defense and the Champs Elysées are just moments away.

  • 60 Cours Valmy, Paris La Défense, France, 92918
  • +33 1 41975050

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Lucerne Astoria Hotel or Similar

Lucerne: Switzerland is at its most beautiful here in the idyllic and urban heart that is Central Switzerland. Lake Lucerne with its crystal clear water, the imposing mountains, the fresh air, the fascinating architecture, art, culture and modern savoir-vivre are all charmingly brought together here to set the rhythm of life. You'll find the four-star Hotel Astoria right in the middle of it all, a sight to behold full of natural light. 

  • Pilatusstrasse 29, 6002 Lucerne, Switzerland
  • +41 41 226 88 88

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Milan Crowne Plaza Milan-Linate or Similar

The Crowne Plaza Milan Linate is located near Milan Linate International Airport and just 7 Km far from Milan city centre. Piazza Duomo, the shopping area of Via Montenapoleone is also easy reachable by public transport. The Crowne Plaza Milan Linate hotel rooms provided with internet Wi-Fi access and Sat-TV. The hotel fitness centre and the sauna are at guests' disposal.

  • Via K. Adenauer 3, San Donato Milanese, 20097, Italy
  • +39 02 516001

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Venice Crowne Plaza Padova or Similar

Stylish Padova hotel with a refined restaurant, complimentary Wi-Fi and extensive meeting facilities. At this hotel you can enjoy: A sauna and mini-gym, Free Wi-Fi throughout the hotel, Free parking, Our elegant, air-conditioned rooms all have desks and LCD TVs. 

  • Via Po 197, 35135 Padova, Italy
  • +39 0498656511

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Montecatini Grand Hotel Croce di Malta Wellness & Golf or Similar

Grande Hotel Croce di Malta is one of the most historic and prestigious superior hotels in the center of Montecatini Terme, Tuscany. The perfect place to have a relaxing holiday thanks to its luxurious facilities, such as Le Anfore Smart Restaurant and Thai Silk Spa, with a wide range of solutions for your personal well-being.

  • Viale IV Novembre, 18, 51016 Montecatini Terme PT, Italy
  • +39 0572 9201

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Rome Holiday Inn Rome Eur Parco dei Medici or Similar

The Holiday Inn® Rome Eur Parco Dei Medici in Rome that combines the high standards of the famous brand with the hotel's elegant style. Leonardo da Vinci–Fiumicino Airport is a short shuttle ride away, with the hotel scheduled shuttle bus(with fees).  Explore Rome's sights, such as the Trevi Fountain, Spanish Steps and Pantheon, all-around 30 minutes by public transport from the hotel. Shopping centres and a multiplex cinema are nearby.

  • Viale Castello Della Magliana, 65, Rome 00148, Italy
  • +39 06 65581

French Dinner at Épicerie Mère Brazier

  • DAY 4: PARIS
  • FROM $99 PP

La Seine River Cruise

  • FROM $35 PP

Lake Lucerne Cruise

  • DAY 7: LUCERNE
  • FROM $39 PP

Mt. Titlis Tour

  • FROM $98 PP

Venice Gondola Ride & Serenade

  • DAY 9: VENICE
  • FROM $61 PP

Customer Reviews

Gems of europe.

         美好的西欧之旅     我们的父母都80多岁了,一直期盼着有一次西欧的旅行。为此,我们一直想找一家信誉良好的旅行社。正好有朋友去年跟随名人假期旅行,亲身体验后觉得这是一家信誉好且有很高职业素养的旅行社。我们也在多方了解之后确定了下来。     一切就绪之后,2019年3月6日,我们带着父母踏上了为期十二天的西欧之旅。在旅行期间,由于父母年事已高,特别是我妈行动不便,饮食上也有诸多忌口,导游Allen Hsu都尽其所能给予悉心地调整安排,让我父母觉得非常的贴心、感动,我们子女也非常感激。     尤其值得一提的是,我们这个团有各种年龄层的人,来自不同的地方。但聚在一起旅行时,导游Allen Hsu就像一个家长,尽量满足团员们的各种不同需求,及时解决旅行中遇到的各种突发事件。在大家感到疲倦的时候,他还会很风趣幽默地调节气氛,让我们觉得像生活在一个大家庭中,大家互帮互助,其乐融融,心里感到很温暖,也很踏实。在此也一并感谢随行的另一位导游kevin及全团朋友对我父母一路上的关心照顾。     结束西欧之行快两周了,我们全家聚在一起谈论的仍是这次旅行的种种美好回忆。真的很想念旅行团的每一个人。与你们相处的每一天,现在都还历历在目,特别温馨。真心希望有缘能再与你们相遇。     最后由衷地感谢名人旅行社为我们全家达成的这次圆满的西欧之旅,也期盼在不久的将来能再一次与名人假期同行......                                                                                                                    xihongyu xiruixia                        席红玉  席瑞霞                          2019年03月28日

By RuiXia XI

Allen Hsu is fabulous with very high EQ and passion to help. He really cared about all the team members during this trip. He even called me prior to the trip to remind us what we should bring and should be alert in the trip.He always elaborated more about the history,culture and heritage of the area after local tour guide's interpretation. We are very pleased to have him as our tour manager. Hopefully we could have him sometime in the trip originated from Peony tours.Kevin, Allen's co-worker during this trip is also very well-experienced, knowledgeable and competent. In brief, we had remarkable west Europe tour with Peony tours.

By Garry Shyu

我從來沒有在網路上寫過評論,但這次覺得應該把旅遊後的心得和大家分享。因為好的公司和工作人員,應該得到讚賞與鼓勵。 今年八月,我們全家參加了名人旅遊的歐洲精華之旅十二天。報名前,在網路上做了一些捜尋。有些人對名人旅行社的評價不是很好,可是由於名人的行程比較符合我們的需求,所以只好抱著忐忑的心情,打電話到舊金山名人旅遊,做進一步的詢問與報名。接電話的是Bobo,她親切的回答我的問題,並詳述報名手續等細節,之後只要我有任何疑問,她都會立刻解答。Bobo放假期間,Kenny 也為我們解決了一個機票上的問題,他們的服務品質和效率是非常值得肯定的。 歐洲旅遊期間,我們有一位認真負責,親切又有耐心的導遊-Eddie Chen 。由於他的專業與敬業,讓我們的旅遊既安心又舒適。旅程中,有時團員難免有些狀況,但從未看過Eddie 動氣或不耐。Eddie 學識淵博,每天鉅細靡遺的為我們講解歐洲的人文歷史。每到一處都有小叮嚀,免得我們惹上麻煩。他待人真誠、彬彬有禮,沒有一點商業氣息,跟一般的導遊非常不同,真是一位不可多得的好導遊!司機也很盡責,每天辛苦的載我們出、入,並將車廂打理得很乾淨,使我們的旅途平安又愉快。 住宿、用餐、和旅遊景點的安排也都不錯,雖然無法盡如人意,但大致上,這次的旅遊品質和以往的經驗相比,真的該為他們按一個讚! 最後,謝謝名人旅遊團隊的服務,讓我們全家有一個美好的假期。 see above

By Paohun Wang

It is very nice to join this trip. Our tour leader Allen Hsu he's excellent and the driver Nico too. We enjoy this trip a lot. Highly recommended.Daisy from customer service she is very helpful and nice too.

By Jiuanwon Sheu Lyou

ExcellentEnjoyable trip

By Ah KOW Lum

Our tour manager is Allen Hsu. He is absolutely the most responsible guide I have ever seen. He arranged everything in a very considerate and responsible way. He takes care all of the details and he is very knowledgeable throughout the tour. I really felt grateful to him for all his hard work and his high sense of responsibility. From 1 to 10 with 10 being the highest, I would rank him a perfect 10! Because of him, I may take another trip with Peony Tours. I hope I will be fortunate to have him as my trip tour guide or somebody as responsible as he is. Overall, the trip was a very positive experience for me and my husband. We miss the trip, the group mates, and our tour guide Allen Hsu. Thank you, Peony Tours!

By Rongqui Yi

We had a really great time. Our tour leader (Freddy Leung)is well organized and knowledgeable, help full and our coach drive was great we always felt secure and safe. Food excellent. I was a bit nervous about United airline check in took so long(Roma airport. Would highly recommend this tour!

By Keith Lee

Mr. Allen Hsu did excellent tour's job on this trip. We all looking forward to following him the next wonderful trips.

By yu cheng caesar sun

Allen Hsu did a great job be a tour leader. He was very professional and really took care everyone on the tour to make everyone was safe and well taken care of. We would like to have him again for our next tour.

By Allen Lee

Very enjoyable tour. Experienced and humorous lead tour guide provided excellent services.

By Thomas Chu

很满意响导的服务,会給朋友介绍贵旅行社!

By yee seng chai

It was my first tour joining with peony and was more than I expected. All hotels are very clean and neat enough for resting after daily tour. All tour schedules are smoothly woven, coach bus was clean and comfortable for long distance drives and the best part of this tour was our tour conductor, Mr Eddy Chen. I really appreciate all his efforts to gide us from the airport to the airport. He has magnificent knowledge of history, geography informations and awesome street foods information as well. I respect his passion and professional service. Thank you again Eddy! You are the best conductor ever!! -Kim from San Francisco-

By Sun Ju Kim

Very Good , Will join other tour next year

By tony hor wang yu

安排很好。精彩但又不會過於緊湊 有自由行 無強人所難的推銷活動。25 人一團也很好導遊非常優秀 全團都照顧很好。 車子也很乾淨舒適 司機也都配合很好

By San Fu Chu

景點安排很好 希望能安排進去參觀西敏寺 旅館有冷氣太棒了我們的導遊Mr. Nathan Xue 非常認真負責 態度溫和 學養豐厚解説詳細令人收穫頗多 自由行時 切切叮嚀 惟恐有人丟失。收費時也不會有濃厚商業氣息 最後一天還仔細教團員退稅 服務到家 實在是一位不可多得的鑽石導遊 我們大家都希望下一次出遊 薛先生能再次帶領 我們的車子 司機也很好是一次愉快的旅行😀😀😀

By Yi Tzo Lee

Very organized and helpful.

By William Wong

Eddie was excellent. Very organized, but also funny and personable.

By Dennis Yuan

Eddie Chen, our guide for the tour, was the best tour guide I have had. He was organized, attentive, and helpful. He made this tour easy and pleasurable for us.

By Cecilia Ho

We had a great time for 12 days in Europe tour,i would definitely recommend to my family's or friends to use this company based off this trip. My tour guide James Wang he's very nice tour leader. I hope to see you for my next trip.

By LINH MY TRUONG

By Zhaoxiang Wang

John was absolutely fantastic! He did a great job of answering questions, educating us about all of the sites, managing and balancing the group's desires and expectations, and planning separate additional activities. The Florentine Steak was especially amazing! He was also always approachable and personable and reliable. For Paris, Printemps was a pretty big waste of time for our family. It would have been nice to have more guidance on alternative activities. Verona felt relatively out of place. Juliet's house seemed like a relatively minor sight compared to the others and I would have preferred to have more time in Milan, Venice, or Florence. We also had way more free time there than we needed and I would have preferred if the time was allocated differently.

By Kenny Deng

Very good tour guide.

By Jinghua Wang

Mr. James Wang was a professional tour guide. He was considerate and passionate. He managed the time very well and we were well taken of. He informed us the following day's itinerary in detail each day. He is familiar with the cities we visited.

By Yue Fong Lam

Very Good!Very Good

By Zhi Xin Li

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Vatican Early Access Tour at Opening

Tour the Sistine Chapel coupled with the best of the Vatican Museums and St. Peter’s Basilica with skip-the-line entrance.

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Complete Colosseum Underground Tour

Skip lines and enter the Colosseum with the Underground and Arena Floor, then hit the Roman Forum and Palatine Hill. 

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Skip-the-line Vatican Small Group Tour

Explore the highlights of the Vatican Museums, Sistine Chapel and St. Peter’s Basilica in a small group of no more than 12 people.

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Explore Rome’s beautiful historic center with an expert private guide. Spanish Steps, Pantheon, Trevi Fountain & more.

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no matter who you are; history buff, art-lover, family with young kids, we have a tour for you…

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Whether you have family roots here or just want to soak in the alluring mystique and history of Rome, no other Italian tour operator can make the city come alive the way we can. When you choose our tours by locals in Italy, you get the most authentic encounter possible. Take in Rome’s world-famous art, architecture, culture, and cuisine the way they were meant to be experienced with one of the leading Rome tour guide companies.

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What a Life Tours is proud to be the #1 ranked Vatican Tour company on Tripadvisor . We have 7510 reviews (and counting!) and 99% of our customers awarded us the maximum 5-star rating. Our commitment to quality is shown in the excellent feedback we receive. Thank you!

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Book with one of the best tour companies in Rome, Italy, because we offer a range of different types of tours. Travel the area in a small group or receive a private tour. There’s something for everyone, and no matter what destination you have in mind, you will experience it to the fullest.

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Even the Pope would enjoy this tour!!

Unbelievable tour! Our guide, Giuliano, was outstanding. His knowledge and mannerisms were so impressive. Our tour lasted roughly 3 hours, during which we were completely engaged. My wife and I loved every minute of this tour.

- Connor S. 13 Nov 2022 Vatican Early Access Tour

Vatican Private Tour with Early Entry SO worth it!

Elaine was AMAZING!!! She was very funny and great with kids as well as beyond knowledgable!!! She was able to answer every question and was super kind! We really enjoyed her prep talk about the Sistine Chapel and we knew exactly what we were looking at!!!! Highly recommend the tour!!! We had no crowds inside!!!!

- Sharon V.   27 Sept 2022   Vatican Early Access Tour

Excellent Underground Colosseum Tour

We had Carlotta on our small group tour of 10. She is exceptional and so knowledgeable! She kept our group moving and made our tour a real learning experience. There were two young kids in our group and she was great with them. All in all I would definitely recommend this tour. They were good with communication, personable and fun.

- Barbara S. 23 Oct 2022   Colosseum Underground Tour

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Italy is a top Destination for Chinese tourists

Increasingly more, Chinese tourists are travelling overseas and they choose European destinations as Italy.

In 2019, chinese visitors favorite destinations were :

  • Northern Lombardy region, whose capital is Milan.
  • The central Lazio region, whose capital is Rome.
  • Followed by Tuscany, whose capital is Florence.
  • Finally the Veneto region, where Venice is the capital.

The National Italian Tourism Board made announcements concerning its plans to open two new tourists offices on the chinese mainland : one in Shanghai and one in Guangzhou, this will serve the purpose of “reinforcing and supporting the growing interest of chinese tourists in Italy.”

Italy has become one of the most popular destinations for Chinese travelers.

According to a survey of the China Tourism Academy, the satisfaction index of Chinese tourists during their travels in 2014 was 76.98.

The research included 24 countries around the world, however the countries with the highest satisfaction levels were Italy , Singapore and the U.S.A.

Italy

This year the Chinese tourist satisfaction has been better than past years, because countries destination have started to adapt their services to these demanding travelers. Nonetheless, this year the number of complains and reported complaint has increased up to 12.98% and 1.68% respectively.

The major issues that Chinese tourists experienced were related to travel products and service quality, public service including Chinese language support and sense of security.

Italy

According to the survey, Italy that ranked the highest in the Chinese Tourists Satisfaction Index.

All countries desire attract Chinese tourists, that’s why the Italian government has announced the simplifying of the visa and reduction of visa processing time in order to stimulate Chinese travelers to choose Italy as their vacation destination.

Chinese tourists are the biggest spenders in Italy, especially in luxury items. Milan represents around 33% of the Chinese spendings in Italy .

Italy

Milan is the favorite shopping destination for Chinese tourists. More and more Chinese tourists travel to Italy not only to visit the Italian landscape and culture, also to choose Italy due to its consideration as European fashion cradle.

Italy is home of many high-end brands such as Fendi, Armani, Prada or Dolce & Gabbana.

Gastronomy:

Italian cuisine offers an explosion of flavors and aromas in a vast number of traditional dishes. Pizzas, pastas, pesto, cured meats and the huge quantity of cheeses are some of the symbols of this Mediterranean country.

Italy

Chinese travelers love Italian food due to its similarity with their local food. As example, noodles are a typical dish in China and due to its likeness they use the term “Italian noodles” to describe Italian pasta.

Chinese citizens are passionate about wines, especially Italian wines.  In Italy, Chinese travelers have the pleasure of tasting an excellent wine in its native environment which is something unparalleled.

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In addition, tourists can visit prestigious wine cellars and vineyards while they enjoy a unique and exclusive experience.

Lambruscos, Sicilian wines, Tuscany’s Chianti, Piedmont’s Barbera are some of the high quality wines that travelers have the opportunity to try during their holidays in Italy.

Travelers can find different kinds of landscapes such as seaside regions with beautiful beaches and prominent cliffs, rural areas some of them with amazing vineyards, islands, mountains, lakes or impressive active volcanoes.

Italy

Italy offers a huge variety of environments which allow tourists to have a complete and interesting travel.

Italy is a very cultural country, where they have converged various historical eras such as the ancient Rome, the Middle Age, Renaissance and Baroque which have contributed with many historical works that Italy still keeps.

In Italy travelers can find more than half of the works of art of the whole world such as the Capela sixtina of Michelangelo, Michelangelo’s Pietá, Michelangelo’s David, or The Birth of Venus by Boticcelli between many others.

Italy

However, some of the most famous places to visit in Italy are the Colosseum, Roman Forum, Pantheon,Trevi Fountain, Vatican City and Pisa.

As we see, Italy offers to the tourists a large variety of activities and landscapes mixed with an unique and rich architecture which is able to transport the tourist to a different epoch.

Perhaps, that’s the reason why Chinese tourists are so captivated with Italy.

If you are interested to attract Chinese tourists, don’t hesitate to contact us, our Marketing Digital Agency in China can help you to reach your potential customers.

How to Attract more Chinese tourists to Italy ?

You want to get more Chinese clients ? Contact us to discuss your project.

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We can help you with your Chinese Website.

Get a Chinese website , hosted in China (or Hong Kong). It is the basic of every online strategy. Example our client, : Aigue Marine

AigueMarine leader in Luxury Travel in Europe.

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Social Media in China

Work on Chinese Social Media is so important, they do not use Facebook or Western Social Networks, they use Wechat or Weibo.

We can help you to boost your presence in China.

Online Reputation. Chinese consumers really care about e-reputation, and are afraid to be cheated. You have to be active on your e-reputation in China. Usually when entering chinese market the first step is to work on your e-reputation, remember No Reputation = No Business in China

Visibility via Search Engine

We can help you to increase your Ranking on Chinese Search Engine, Baidu Haoso etc.

We have the most advanced strategy to attract chinese tourists, moreover we can adapt to all kind of budget.

We already work with 150 clients in Tourism world wide.

Contact us for more information !

  • Do you understand Chinese travelers?
  • Italy welcomes ever largest group of Chinese tourists
  • 10 tips for tourism marketers wanting to attract Chinese Tourists.
  • How to attract more Chinese tourists

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14 Comments

  • Pingback: Italy will attract a large number of Chinese tourists - Chinese Tourists Agency

Hello and thank you for your email, I contacted you to let you know about my agency services in Italy, in particular for chocolate as because of my personal passion for this Gods food and Expo 2015 in Milan that could attire and develop business relationships. The services we offer can be applied in all fields, certainly, and we can also think to invert the proposal for future export businesses in Italy from Chinese market. I am here!

Chinese travellers go back to buying “Made in Italy” luxury goods, in Venice it becomes so obvious many luxury Brands attract mainly Chinese Clients. Just look in their shop , only Chinese and ALL of these shops have a mandarin speakers.

Thank you for this usefull information about Luxury Shops. we should prepare an article about that. 😉

Hello, I will help a friend of me (travel agency Entrepreneur in Italy) to get more Chinese clients . Where can I find your price ?

Hello Roberto, we can help you to attract Chinese tourists, contact us for our price we do tailormade quotation based on your requierements (and ambitions)

can you please send more information , and prices of course, about your services to promote an Italian wedding & honeymoon agency? we mainly work on luxury market. Thanks

Yes we will contact you back (sorry for late reply, just notice your comment today)

Hello, We are a Chinese Large Travel Group, and would like to partner with independant Italian Hotel, it is very hard to identify them, can you please introduce to me please

Italy and China are outstanding representatives of eastern and western civilizations. Italy, with its long history and rich cultural heritage Italy’s business association signs MoU with China’s online travel

How are you? I would like to perform SEO for Baidu, as well as to run the paid traffic (not SEM but buy quality visitors to visitors to my site) from China to my site.

Are you available for a quote?

Thanks Novita

YES we can help you. Sent you an email 🙂

Suddenly, Italia luxury stores miss free-spending Chinese tourists

hello, we are an education firm in China and we want to collaborate with Chinese education partner or travel agencies in Italy for kids during summer camps. Send me your brochure via WeChat please

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Travel Shopping Slips, But Italy Still Draws in Chinese Tourists

Rome's luxury shopping haven Via Condotti is still popular, but Chinese tourists are more discerning about their purchases. Photo: Shutterstock

Italy is blessed with so many iconic travel musts — Venice, Florence, the Amalfi Coast, and the Sistine Chapel in Rome — it’s no wonder that it continues to attract record numbers of Chinese tourists. And this Lunar New Year holiday was not a disappointment for the nation. Despite some hiccups to start the travel period, including  accusations of racism  aimed at Chinese tourists, there has been an overall positive response from Chinese travelers.

Italy isn’t the most convenient getaway from Mainland China when you only have a week or less to travel. Perhaps given this, it dropped out of the top 10 most popular destinations for the holiday this year, as more Chinese travelers chose short-haul destinations, according to Hotelbeds. The booking platform noted that Italy was the 12th most popular destination this year, just behind Spain. However, China’s largest online travel agency, Ctrip.com International, listed Italy as the 10th most popular destination for the holiday this year. And surprisingly it's the seventh most popular destination for young travelers in 2019, according to online travel agency and user-generated travel content site Mafengwo .

Rome welcomed the influx of tourists with traditional Lunar New Year decorations at Fiumicino International Airport , as well as at businesses and museums throughout the Eternal City. Shops, museums, and even taxis expanded their acceptance of Alipay and WeChat Pay in an effort to increase travel spending during the holiday. And some of the more popular shops, such as La Rinascente , even offered holiday discounts for tourists using the popular mobile payment platforms. The high-end department store has also added Mandarin-language services, including a WeChat account, to assist the growing number of independent Chinese travelers.

A Chinese tour guide told Chinese state media  Xinhua  that as Chinese tourists have flocked to Italy over the years, they’re now searching for more personalized experiences beyond shopping. She told the media outlet that the visitors are interested in culture, history, and nature, as well as discovering Italian cuisine and wine. She added that younger travelers tend to plan out their trips well in advance. “Traditional multi-site shopping and sightseeing packages no longer meet their needs,” she said. One reason for the decline in shopping tours is that travelers have greater access to information; including prices of products they may be interested in purchasing. This leads to better planning before arrival and reduces the reliance on tour guides who may make a commission on sales.

Lunar New Year Spending Sends Mixed Signals on Chinese Economy to Luxury Brands

According to tour guides, who specialize in shopping trips along Rome’s Via Condotti, Chinese tourists are heavily targeted as potential buyers, but they have seen the same visitors become more restrained in their spending. The guides also note that Chinese tourists are searching for the best-quality products they can find. Another guide added, “Chinese shopping in Italy is more like looking for icing on the cake.”

Additionally, Chinese tourists are beginning to branch out of the more touristy destinations of Rome, Venice, and Milan. Island tours of Sardinia and Sicily have become more popular recently. And as travel shoppers decline, Italy is seeking new ways to lure more Chinese tourists. Rome has set a goal of turning China into a top five tourism source market by 2022, Carlo Cafarotti, Rome's accessor for tourism, told  Xinhua . Currently, one in every 20 tourists to the city is Chinese.

Part of the plan to further increase Chinese arrivals hinges on campaigns that include a wider acceptance of mobile payments like Alipay and WeChat Pay, Mandarin-language promotional videos, as well as Mandarin-language tours of Rome’s famous museums. As more Chinese tourists seek experiences over shopping, museums in the Italian capital are likely to reap the benefits of improved services. With a greater focus on promoting cultural activities in Rome and beyond, Italy may return to the most popular destinations list soon. Here’s to La Dolce Vita.

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The Agency That’s Bringing Italy To Chinese Tourists

Richard Whiddington

April 16, 2021

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The southern Italian port of Taranto is no tourist mecca. Although Puglia’s star has risen over the past decade with travelers seeking a less trampled corner of the peninsula, even for Italians, the city remains synonymous with shoe factories, shipbuilding, and an ill-fated Second World War battle. To say Taranto is beyond the purview Chinese tourists would be a gross understatement. What Taranto does have, however, is a world-class archeological museum , an institution that now boasts both a Chinese website and a place on WeChat.   

Such a surprising presence on Chinese social media is down to Digital to Asia , a Milan-based marketing agency striving to bring Chinese tourists to some of Italy’s hidden cultural gems — when they begin traveling again, of course. Having won a contract from the Italian Ministry of Culture to support lesser known destinations, Digital to Asia began working with 10 attractions that, as the General Manager Giovanni Capra puts it, “had nothing in Chinese, not in the ticket office, not on maps or signs; we are creating the communication Chinese tourists need.” 

Central to this effort is incorporating sites into a comprehensive WeChat Mini Program , a non-downloadable app within Tencent’s signature product, that allows users to browse across 12 Italian cities, from Genoa and Turin in the north to Naples and Taranto in the south. Users can glean essential site information, find it on a map, and purchase tickets. And it’s not just cultural institutions: Digital to Asia’s Mini Program includes culinary tours, shopping recommendations, and city day tours. 

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Digital to Asia’s WeChat Mini Program contains visitor information — from wayfinding to ticketing — about attractions across 12 Italian cities.

The past year may have been the quietest year on record for Italian tourism , but the agency is busy readying itself for the return of Chinese travel, as signified by its move into livestreaming . In March, it held an inaugural livestream at Duomo di Milano, an initiative CEO Guiliana Zagarella says was the first of its size and stature in the Italian Market (100,000 views and 1 million impressions). Jing Travel connected with Digital to Asia’s leaders to discuss the agency’s journey, its thoughts on livestreaming, and what’s next.

What’s Digital to Asia’s backstory? 

Giovanni Capra : Previously, we started an association called Going to Asia that wasn’t set up to make money. It aimed to connect Italians and Chinese through culture, to share knowledge and culture, mainly by teaching Chinese and Chinese culture to Italians.  

Guiliana Zagarella : Later, when we started working with fashion brands in Italy and handling the drive-to-store of Chinese customers, we noticed many Chinese tourists in Milan and Rome had issues visiting Italian sites. This is why we developed the Mini Program: to allow Chinese customers to buy a ticket in a their language without queuing. 

What’s the significance of the Mini Program?

GZ : It’s the first Mini Program for cultural ticketing in Italy. We’re trying to get as many tourism customers as possible and the Ministry of Culture has the sensibility to include not only the main attractions in Italy, but also the second level, allowing them to connect with Chinese customers. This is important; every Chinese tourist knows the Uffizi, but its smaller destinations are difficult for Chinese tourists to know and find information about. 

How are you building awareness around the Mini Program?

GC: We have a partnership with Alipay and they will give us space on their app — a banner, for example, that will link to our Mini Program. This is a main touchpoint, but we are also advertising the Mini Program on the major social sites in China.  

GZ : The Mini Program is a way to start, but then we have to create some hype, send some influencers, for example, to the attraction.

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Behind the scenes at Digital to Asia’s Duomo livestream. Images: Digital to Asia

Could you discuss your decision to move into livestreaming?

GC: We saw livestreaming grew dramatically in the past year and though the main target is commercial, we know it has cultural potential. It was all done in-house: we chose Weibo, found a local media owned by a Chinese person living in Milan, and created the livestream in collaboration with the Duomo of Milan itself which we had permission to enter. There were two people, a Chinese guide of the Duomo and a Chinese influencer, and they made it a game — a friend inviting another friend to discover the Duomo. 

You received more than 100,000 viewers. How did you generate attention?

GZ: Ten days beforehand, we began spreading the word on Chinese social media, both in Milan and in China through our partners. This for sure helped; we took advantage of being partners with YesMilano [Milan’s official promotional website].

What were the logistics behind the livestream?

GC: I n terms of organization, it was quite easy because the Duomo is private and we have been working with them on marketing to China for three years. For the cultural part, the Duomo staff helped decide the journey, where to go, what works to show and emphasize. On our side, there were four people: the camera operator, a photographer, me as a coordinator, and the guide. It took around four weeks. 

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What’s next for Digital to Asia in the coming months?

GC: W e will go ahead with more livestreaming, hopefully together with the Ministry of Culture to do a big site like the Colosseum or the Uffizi. These are difficult because they are very autonomous. We are looking for Italian sites and attractions, whether public or private, that want to be known in China. 

Chinese travel trends were already changing before the pandemic. On the one side, more Chinese are traveling alone and living in Europe; on the other, attractions must have the capacity to welcome them in a Chinese way. This is the most important thing, but it’s not the case today.

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WHERE TO GET WIFI ON THE MOVE?

Many bars and most restaurants offer wifi to the customers, you can just ask for the password.

FREE ITALIA WIFI

This is a national network of free internet access points from various collaborators. There is a one-time registration for access which can then be used in all Italian Cities. There are hotspots around tourist areas, train stations, airports and more.

TOURIST INFORMATION

As well as the P-Stop which is manned by staff who can help with visitor enquiries, there are also a number of Tourist Information booths in the main thoroughfares of Rome.

HISTORICAL SITES

If you are interested in all things ancient Roman, there are numerous archaeological sites to explore. The Colosseum, Roman Forum and Palatine hill are top on the list of course. You can visit Rome’s first luxury shopping centre Trajan’s markets which was nestled into the hillside, or visit one of Rome’s largest public bath houses, the baths of Caracalla. Ostia Antica, a short train ride away gives the most complete view of Roman life. It is a Roman town like Pompeii in excellent condition. See how the other half lived at Nero’s Domus Aurea and not far away, a hidden gem of a Roman apartment - Case Romane del Celio with beautiful fresco decoration. For something a little spookier and cooler in temperature, the catacombs are a popular attraction for the miles of underground tunnels dug-out by hand to bury the dead.

If churches are your thing, then you have absolutely come to the right place with over 963 to choose from! St Peter’s Basilica is the largest and most famous, but not the most important church in Rome. The papal basilicas (St Peter’s, San Giovanni in Laterano (the Cathedral of Rome), Santa Maria Maggiore and St Paul outside the walls) are important for religious visitors, as are many of Rome's churches as they hold important relics of saints inside which have been visited by pilgrims over the millennia. Apart from being houses of God for prayer and reflection, the churches in Rome are also filled with masterpieces from many great artists, from the chapels themselves to the paintings and sculptures inside them. Sant Maria del Popolo in Piazza del Popolo is famous for its artwork by Caravaggio and Bernini as is St Luigi in Francese. At St Maria della Vittoria above Piazza Barberini your breath will be taken away by Bernini’s statue of St Theresa in Ecstasy.

ART GALLERIES

Many of the grand palaces of Rome also house art galleries today, these are the private art collections of the noble families of Rome. Owning and collecting art and ancient sculpture was a hobby for the rich and famous of Rome’s past and the more prestigious your collection the more important and powerful you were. Hence why the Vatican houses some of the finest artistic heritage. If you are an art aficionado, or want to learn more about Renaissance and Baroque artists and their work, the Borghese Gallery is a must as it is crammed full of masterpieces and hosts the largest single collection of Caravaggio and Bernini alongside other greats. For fans of Raphael and renaissance frivolity, the erotic frescoes and decoration in the Villa Farnesina in Trastevere should not be missed. If your tastes are more modern then the GNAM or the National Gallery of Modern and Contemporary Art above Villa Borghese is for you.

THE VATICAN MUSEUMS AND SISTINE CHAPEL

The Sistine Chapel with its famous frescoed ceiling by Michelangelo is another must see when in Rome. The Sistine Chapel is inside the Vatican Museums which is essentially a large extended palace lived in by the popes over the centuries. Its halls and galleries represent the combined collection over centuries of priceless ancient artifacts and statues as well as some of the finest renaissance artwork spanning more than 5,000 years of diverse cultural heritage. The personal apartments of Julius II are also a highlight in the museum, known as the Raphael Rooms after their famous decorator.

Undoubtedly the top attraction in Rome is the Colosseum, which received a record 7.5 million visitors in 2019. The icon of ancient Rome, the Colosseum is famous for hosting gladiatorial combat and entertaining the ancient Romans with bloody spectacles for over 400 years. Two thirds of the ancient amphitheatre still exist, the biggest stadium of its kind in ancient times and the largest Roman monument today, the Colosseum is a must see for all ages.

ROMAN FORUM AND PALATINE HILL

This is the heart of ancient Rome and the largest inner-city archaeological site in the world. The Roman Forum was the centre of the ancient city where religious, political and commercial activities took place. For more than a thousand years this was the nerve-centre of the empire. The Palatine Hill above is where the elite and later the emperors lived. For those interested in all things ancient Roman you should not miss these sites, they are dotted with the remains of temples, basilicas, triumphal arches and palaces. The viewing platform on the top of the palatine hill has a breathtaking view of the area. Both of these sites are included in the ticket for the colosseum and are often included in guided tours. Comfortable shoes, water bottles and sunscreen are a must!

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How to Choose the Best China Tour or Travel Agency – The Complete Guide

How to book a tour in China

This article is based on our personal experience of taking tours in China from 2008 up until now. We have had the opportunity to explore tours organized by both international agencies and local Chinese companies. Additionally, we have also worked as consultants for the Chinese Government and local travel agencies, providing our insights and expertise.

What are the most popular China tours?

Important information :

  • The values in USD are approximations. Click here to see the actual exchange rate.
  • None of the prices that you see on this page includes the international flights.
  • All the prices listed are indicative. If you would like a you can request a detailed quotation here .

“Classic China” Tours

Classic Tours China

Unless you have specific wishes (such as seeing Everest), if this is the first time you’re visiting China, I suggest you start in Beijing, which I compare to Rome because everywhere you go, you’ll stumble upon something interesting.

Here are the most common tours that start in Beijing:

Only Beijing

To get more detailed information, you can check our comprehensive guide about the tours in Beijing .

Beijing-Xi’an-Shanghai

Beijing-Xi’an-Guilin-Shanghai

Beijing-Xi’an-Chengdu-Chongqing-Yangtze-Yichang-Shanghai

Beijing-datong-pingyao-xi’an-guilin-shanghai, tibet tours.

Tour Tibet

Tibet tours rank among the most popular tours in China. However, it’s important to note that visiting Tibet differs from other regions. Special permits are required to enter, and foreigners are only permitted to visit the autonomous region if they arrange a tour with a registered tour agency.

To learn more about the specific requirements, you can check our comprehensive guide on Tours in Tibet . It provides detailed information and insights to help you navigate your Tibetan adventure.

Lhasa-Everest Base Camp-Kathmandu

Lhasa-everest base camp-lhasa, lhasa-shigatse-lhasa, lhasa – yamdrok lake, mount kailash and lake manasarovar, silk road tours.

Slik Road Tours - Dunhuang

Silk Road tours primarily focus on the lesser-known northwest region of China, one of the most diverse and beautiful areas of the country.

Dunhuang – Urumqi – Kashgar

Lanzhou – zhangye – dunhuang – turpan – urumqi – kashgar, lanzhou – xiahe – tongren – xining – zhangye – dunhuang – turpan – urumqi, sichuan tours.

Tour Sichuan

Chengdu-Leshan-Mount Emei-Chengdu

Jiuzhaigou and huanglong, yangtze river cruise, khan tibetan region and the western sichuan, kungfu tour: visit to the shaolin temple.

Click here to read our complete guide to the “Kungfu Tour”

How to spot an honest travel agency?

Here what I suggest to looking at:

Does the agency provides a “safe” payment method?

Sure, Western Union is awesome because the payment arrives in a few minutes. However, you can’t track the transaction. This is the reason for which many scammers ONLY accept payments through Western Union or an offshore bank account (Hong Kong, Cayman Islands and so on). This is true for any international transaction, and not only for tours. Therefore, ask your agency if you can pay through wire transfer or Paypal.

How does the agency’s website look like?

Generally speaking, scammers have a short-term view. In addition, they need to close their website and start a new one every time somebody takes the time to legally pursue them. A great website doesn’t guarantee that the agency is honest, however, if an agency has invested time and money into building a beautiful and functional website, it’s probably honest and long-term focused.

Is the sales manager pushy?

An agency that has a decent turnover and many customers doesn’t need to be pushy. Watch out for pushy sales managers!

Are the guides honest?

The first time I came to China with a tour, our guide kept bringing us to overpriced shops in the hope that we would buy something (The vendors pay a commission to the guides that bring customers. Now I know that this is a typical “scam” in China).

And most importantly… What does previous customers say?

While you can judge some of the points I listed by yourself (Is the sale manager pushy? Can I pay with wire transfer or Paypal?), the only way to know if the guides are honest is to read the referrals that previous customers have left on the website of the agency you chose. Every reputable agency will have a referrals page with the feedback of previous customers.

Also, check the Facebook and Twitter accounts of the agency. Do they have any followers? Most importantly, do they interact with them? What are other people saying? What are the comments of the previous customers on social networks?

What should I look before to book a China tour?

Besides the overall honesty of the agency, I would consider the following points:

Can the agency help me obtain a Chinese travel visa?

Getting a visa for China is extremely tricky. Any decent travel agency will help you get a travel visa (also called L Visa).

Do I have any flexibility in my itinerary?

A good agency will usually offer some flexibility in itineraries or will at least have a large number of tours to choose from. If the agency only offers two to three itineraries, it’s probably new and has limited resources and experience.

Will the agency send someone to pick me up at the airport?

The main reason for booking your trip with a travel agency is to minimize hassle. The first hour in a new country is always the worst because you’ll feel lost – especially if you’ve never been to Asia – and airports are full of scammers (especially at the moment of getting in a taxi). A good agency will send someone to pick you up at the airport.

Will the agency organize my internal trips?

China is huge. If you’re planning to visit more than one city, make sure that the travel agency of your choice will handle domestic flights /train rides for you.

What does the tour’s price include?

In my experience, the basic requirements are a guide, domestic plane/ train / bus tickets, hotels fees and attraction tickets (example: will you have to pay the entrance ticket for the Forbidden City or is it included in the tour price?). Food, international plane tickets and visa fees are usually only included in the price when clearly specified.

What will be the overall quality of the hotels?

This is tricky because it depends on how much you’re willing to spend: if your total budget for a tour is 600 USD, you can forget about four stars hotels. However, even among two to three stars hotels, there may be large differences. I’ve slept in quite decent and clean two star hotels in China. Nonetheless, I’ve also slept in completely shitty two star hotels.

Again… What does previous customers say?

Where should i buy my tour.

I suggest that you buy your tour from an agency based in China. There are two main reasons:

First of all, an agency that is based in China will, most likely, specialize in China tours. I strongly suggest avoiding huge tour operators that offer tours in any part of the world, as they won’t be “China experts.” It’s a bit like the difference between a local restaurant and a global fast food chain: from which one do you expect the best quality? The same goes for tours.

Moreover, a travel agency that has offices in every city will have to deal with huge overhead costs (the rent of the offices, the travel agents’ salary and so on). An agency that only has offices in China will have less expenses and will probably be in a position to offer you a better deal.

If you live in China, this is different, as you may find the office of a local agency in Beijing, Shanghai and Guangzhou. In this case, there is little difference between buying the tour online or in a physical agency.

When shall I book a tour and when shall I travel by myself?

I suggest you to book a tour if…

You want to visit Tibet

Nowadays the ONLY way to visit Tibet is through a licensed travel agency that will provide you with a TTB Permit (Tibet Tourism Bureau Permit, necessary everywhere in Tibet) and a PSB Permit (also called Alien Travel Permit, necessary to visit “special” areas such as Everest base camp).

Note that the cost of your Tibet tour should include the mentioned travel documents as part of the fee. Finally, if the agency has an office in Lhasa, you’ll be less likely to have problems with your TTB or PSB Permit.

You have more money than time

Organizing a trip to China takes time. You have to get a visa, choose a rough itinerary, book the hotels, book the domestic flights and so on. Also, if you only have 7-10 days to spend in China and want to visit several cities or provinces, getting on a tour will allow you to see many more destinations as you won’t get lost and you won’t have to figure out where the train station or the hotel is and so on.

Clearly, if you have time and you love to get lost (I do), then a tour isn’t the best option for you.

You have never traveled outside your country

Once you can drive a Volkswagen Golf you can easily learn how to drive a truck. The same applies for traveling: if you’ve already traveled around the world, a trip to China shouldn’t scare you.

Sure, the culture is different. And yes, outside Shanghai very few people will speak English. However, the internet offers a ton of information (you can start by digging into the articles of this website). Besides Tibet where you can only travel with a tour, if you already have some experience, it shouldn’t be too difficult for you to travel around China alone (as long as you are patient and open to the unknown).

However, if you have no travel experience or you don’t think you can adapt to something completely different from your country, booking a tour may be your best bet.

Should I book a private or a group tour?

A group tour is often cheaper while a private tour gives you much more flexibility. It’s up to you. Keep in mind that if you are at least three to four people, it’s possible that the price for a group or a private tour will be the same. Ask the agency!

How to prepare my trip and what to bring to China?

We published one of the most comprehensive articles that you can find on the web on getting a Chinese Visa. Click here to learn the details . Keep in mind that a good agency will help you get the Visa by providing you with an invitation letter.

Get travel insurances and the right vaccines

Again, we published a whole article on the topic. Here you’ll find all the info you need to know about travel insurance and why you need it .

There are no compulsory vaccines for visiting China. However, I recommend that you check with your doctor to see if you’re vaccinated for diphtheria/pertussis/tetanus (DPT), polio, typhoid, hepatitis A and hepatitis B. If you aren’t vaccinated or your vaccines are out of date, I suggest that you update your vaccines .

Book your international flight

Click here to read our complete guide on China flights .

What shoul I bring to China?

This is a question that I receive often. My answer is that you don’t need to bring anything special besidse some medicines (I recommend aspirin, antibiotics, anti-inflammatory and anti-diarrhea drugs), warm clothes if you’re a coming in winter and a couple of books if you like to read.

Other frequently asked questions

Except for a few regions of China such as Tibet, it’s not necessary to hire a tour. However, as we mention in this article, in some cases it’s recommendable to take a tour to make your trip easier.

In China, tips are rarely given, whether in restaurants, hotels or other services. Even so, many services oriented at foreigners have become accustomed to receiving tips, so drivers and tour guides are likely expecting a tip for their work.

Due to the size of the country, China’s climate varies greatly, and different parts of the country can be visited during different times of the year while enjoying a pleasant climate. Still, the best time to visit China is the month of September and October, when it isn’t too hot and there isn’t excessive rain. However, you should avoid the first week of October, during which a national holiday takes place, which means that tourist areas are saturated with domestic tourism.

In the majority of the country, in theory the tap water is drinkable and not too many precautions have to be taken when brushing your teeth or even rinsing food. However, Chinese people never drink tap water unless it has been boiled beforehand, which means that it’s recommended that you only drink bottled water or water that has been boiled. Restaurants tend to offer hot water or tea, which means you don’t have to worry about this aspect.

The official currency of China is the Chinese Yuan and the majority places don’t accept other currencies. There are places where they are accustomed to dealing with tourists, such as counterfeit markets, where they will also accept other currencies, but it’s obvious that the price will be a lot higher than if you pay in the local currency.

Are you looking for a travel agency?

If you’ve already decided to book a China tour but you aren’t sure what travel agency to choose, we can suggest a reliable agency to you. Just contact us using the form below:

Your Email Please leave this field empty.

Your age —Please choose an option— less than 20 20-30 30-50 50-70 more than 70

Select a tour —Please choose an option— Custom Tour (enter your custom itinerary in the field below) Single City Tour Tibet Tour Silk Road Tour Sichuan Tour Beijing - Xi’an - Shanghai Beijing - Xi'an – Guilin/Yangshuo – Shanghai Beijing - Xi'an - Zhangjiajie - Guilin - Shanghai Beijing - Xi’an - Chengdu - Chongqing - Yangtze - Yichang - Shanghai Beijing - Datong - Pingyao - Xi'an - Guilin - Shanghai

Select Silk Road Tour itinerary —Please choose an option— Dunhuang - Urumqi - Kashgar Lanzhou - Zhangye - Dunhuang - Turpan - Urumqi - Kashgar Lanzhou - Xiahe - Tongren - Xining - Zhangye - Dunhuang - Turpan - Urumqi Other

Select your Tibet Tour itinerary —Please choose an option— Lhasa and Yamdrok Lake (or Namtso Lake) Lhasa-Everest Base Camp-Lhasa Lhasa-Everest Base Camp-Kathmandu Lhasa-Shigatse-Lhasa Mount Kailash and Lake Manasarovar Other

Select your itinerary in Sichuan (Notice that currently the daily tourists in Jiuzhaigou is limited) —Please choose an option— Jiuzhaigou and Huanglong Chengdu-Leshan-Mount Emei-Chengdu Yangtze River Cruise Western Sichuan Tibetan Kham Exploration Panda Volunteering Tour Other

Enter your custom itinerary

Select the city you want to visit —Please choose an option— Beijing Shanghai Guilin and Yangshuo Zhangjiajie National Park Xi’an Hong Kong Guangzhou Other

Which city do you want to visit?

Tour type —Please choose an option— Private Tour Join a Group Tour (if possible)

How many people are you?

When do you want to start your tour?

How long would you like to travel?

What is your budget? (per person, excluding international airfare) —Please choose an option— 500-1,000 USD 1,000-2,000 USD 2,000-3,000 USD More than 3,000 USD

Additional information

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p.s. Notice that we receive hundreds of emails every day and, sometimes, we can’t reply fast. At the same time, we assume that you want to get this info ASAP, so we’ll also forward your message to the agency we recommend. In this way they can get in touch with you much faster!

Cover Photo Credits: Photo by gianliguori on Depositphotos©

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