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2021 Tata Safari's 'Reclaim your life' ad

The new ad has some elements of the previous ad - the rock with "Reclaim your Life" wording is seen with the 3 friends.

Taking a cue from the previous Safari ad , Tata has released a new 2.09-minute long video for the 2021 car.

In this video, the background music is similar to the earlier older ad. The video starts with three friends leaving from a camping site with the Safari Adventure Persona, going across mountains and taking the off-beaten track before ending up camping alongside a river. The new ad has some elements of the previous ad - the rock with "Reclaim your Life" wording is seen around the 1.20 minute mark.

The company has also released another video along the same theme. The video starts with a scene in the office and talks about taking a break from the daily grind. The scene then cuts across to the new Safari taking on various terrains like mountains, deserts, jungles, rural landscapes and more. The ad ends with a shot of people jumping into a lake and the narrator says, "Today wants you to start living".

The 2021 Safari was  launched  earlier this week at prices starting at Rs. 14.69 lakh. The Safari is available in 6 and 7-seat configurations, with the former getting separate captain seats for the second row.

The new Safari is powered by a 2.0-litre, 4-cylinder diesel engine producing 170 BHP and 350 Nm. Transmission options include a 6-speed manual and a 6-speed automatic transmission.

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• Tata Safari Facelift Review: New Avatar Of The Flagship SUV

By Ninad Mirajgaonkar

5 mins read

Published on October 15, 2023

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• The new Tata Safari facelift has received major updates inside-out
• The SUV is a lot more feature-packed now and get advanced tech
• The Safari Facelift will be launched in India on October 17, 2023

Twenty-five years is a long time – and if you are an early millennial like me, back in 1998 you were just about in your teenage, and in awe of this sensation called the Tata Safari . Now I am closer to my mid-life crisis and a large, in-your-face SUV is just what the doctor has prescribed, but in the last 25 years, the Safari too has evolved. This child prodigy that we all fell in love with has also come of age. So, I spent a day with the new Safari to figure out how this facelifted version fits the needs of someone looking to buy an SUV, today.

Also Read: Tata Harrier Facelift, Safari Facelift Launch On October 17, 2023

The Safari has moved on from the angry look; that is just the Harrier now. Tata with this facelift has created more distinction between the two SUVs. While the Harrier continues to get horizontal and angular lines, the Safari has more vertical elements. What this has ensured is that instead of looking like a fighter about to enter the ring, the Safari now carries itself with the charm of an army officer! 

Also Read: Tata Harrier Facelift Review

In terms of design updates, this now gets a full-width LED bar with welcome and goodbye animation. While I am not a big fan of this new trend, to be honest, it does look nice on the Safari. The profile is more or less the same, but the new 19-inch alloys are very cool looking and fill up the wheel wells nicely. 

As for the rear, the LED taillights also get a connected pattern, in line with the Safari’s design theme with vertical lines. Having said that, the rear isn’t the most appealing angle to look at the safari; the design makes it look a little smaller than it is. 

Also Read: Tata Harrier Facelift, Safari Facelift Nominated For Bharat NCAP Crash Tests

I like the way the new Safari looks – sophisticated! One of the key reasons for that is also the choice of colours – the Cosmic Gold that I drove is quite unique, I am also keen on looking at the Supernova Copper and Lunar Slate.

At first glance, the inside looks very different from the earlier model. Though the layout is very much the same, to ensure that the SUV feels more premium Tata has played with the styling. The dashboard gets faux wood inlays with a pinstripe pattern, which helps in creating this upmarket image. And I think it looks particularly nice.

Although a bit gimmicky, the new steering, with the illuminated Tata logo, does get its fair share of attention and the infotainment system is a 12.3-inch unit on this top-end Accomplished persona. The instrument cluster is also big, 10.25-inch to be precise, with many customisation options. The Safari also gets a piano black panel for capacitive buttons for AC and other in-car controls, along with a rotary dial with a built-in screen for the terrain modes.

New features on the Safari include a powered tailgate (finally!), a 10-speaker JBL system, 7 airbags, wireless charger dual-zone AC, and rear sunshades. The system also comes with wireless Apple CarPlay and Android Auto, along with JBL modes that allow you to select between different predefined music settings. 

The space in the car remains unchanged. If you intend to use the Safari as a chauffeur-driven car, then the boss mode at the back is handy. Also, the cooled seats at the back are a very valuable feature that not many in the market offer at this point. The third row is for children and has its own storage pockets, air vents and charging points with USB and type-C ports. 

Performance

There is no change to the powertrain of the Safari. It runs on the same 2.0-litre diesel motor that makes 168 bhp and 350 Nm of torque. The key updates here are the paddle shifters and the switch to electric power steering, which make driving this relatively large SUV easier.

In city mode, it lacks bottom-end, this though can be quickly addressed by the use of paddle shifters or Sport mode. There are a few tweaks to the suspension as well and the ride is marginally better than before, not that it was ever too bad!

While overall I like the way Safari drives, I am not a big fan of the ADAS for everyday usage. It feels intrusive and the cabin is always ringing with one alert or another, since driving sense in our chaotic cities is abysmal. 

On the highway, though it is a different story, with the adaptive cruise control, expressway driving becomes a lot easier.  

With the ground clearance and the torque, some amount of soft-roading too is easy for the Safari. For those still looking for AWD, I think the wait will continue at least till 2025.

Safety and Variant Details

Six airbags are standard across all five personas of the Safari. The base is the Smart Persona which comes with 17-inch alloys and 6 airbags. The Pure Persona gets a touchscreen infotainment system with 6 speakers, Android Auto, Apple Carplay and a reverse parking camera. 

Also Read: Tata Safari Facelift: Variants Explained

The Adventure Persona above it, gets 18-inch wheels, 360-degree view cameras for parking and optional ADAS which is not updated to offer adaptive cruise control. The top-end Fearless and Dark persona gets 19-inch alloys, a bigger display and a music system along with 7 airbags. 

For the ones looking at the Safari as an answer to their midlife crisis, they will have to look somewhere else. Without the AWD, the Safari is not a toy. This is a serious car for a mature buyer. For someone looking for a 6- and 7-seater family car with solid features, modern tech like ADAS, decent space and acceptable safety, the Tata Safari makes a very compelling case. Prices for the SUV will be announced on October 17, 2023, and I think a premium of Rs. 50,000 to Rs. 1 lakh, depending on the variant, would be a reasonable ask. 

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Drive NEW FOREVER. A whole new range of cars from Tata Motors.

The New Safari

The New Safari carries on the legendary lineage with contemporary and premium updates. The New Safari is a compelling combination of Grand Design, Cutting-edge Technology & Luxurious Comfort . It is also the Safest Vehicle in India with highest 5 star rating from GNCAP.  

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* Prices indicated are Ex-showroom prices. Prices are subject to change without prior information at discretion of Tata Motors. Contact your nearest Tata Motors dealer for exact prices.

** Offers are subject to change without prior information at discretion of Tata Motors. Contact your nearest Tata Motors dealer for offer details.

The Grand Design

The new safari showcases an artistic sensibility that’s sophisticated, assertive and way ahead of its time

• New Parametric Grille

First impressions should always leave an indelible mark. The New Safari’s Parametric Grille is designed to do just that. It makes the frontal stance bolder and masculine, captivating the onlooker instantly.

Bi-LED Projector Head Lamp

Experience the elegance and enhanced visibility of the new powerful Bi-LED lamps in the new Safari. Light up the road as you move ahead.

Sequential LED DRLs & Centre Position Lamp

Let the world notice your presence, and be mighty impressed, with it. The New LED DRLs and Centre position lamp accentuate the road presence of your New Safari elevating its overall appeal.

• Signature Connected LED Tail Lamp

Now your goodbyes, too, will be hard to forget. The beauty with which you leave will keep your admirers wanting for more, waiting for you to make an entry and get going again.

• New R19 Dual Tone Spider Alloys

Made to rule the road, these alloys add to the masculine persona of the New Safari. The aero inserts are thoughtfully integrated to enhance the aerodynamics and all-round aesthetics.

• Signature Safari Mascot on doors

Owning a Safari is a matter of pride. Now be reminded of it every time you get in or out. And feel great about taking the legacy forward.

• Iconic Roof Rails with Chrome Inserts

Leave an unforgettable impression with our iconic roof rails. They not only highlight the SUV's design but also bestow it with a commanding, masculine presence.

• Bi-LED Projector Headlamps
• End to End Connected LED DRL

• Oyster White & Titan Brown Interior Theme

The rich yet subtle interior theme elevates the whole Safari experience to another level. A delight to the senses, it makes you feel that the best the world has to offer is all around you, in your New Safari.

Persona Based Dashboard with Mood Lighting

Uniquely elegant and luxurious aesthetic of the Dashboard elevates the ambience of Your Safari.  Persona based interior theme to offer a unique experience.

• New Dual Tone 4 Spoke Steering Wheel with Illuminated Logo

Hold it, and you'll be transported to the future. The new steering comes with illuminated Logo & Leather wrapped to make your drive experience premium.

• Benecke Kaliko Oyster White Leatherette Seats

Reserved only for you, these ultra-premium Leatherette seats come with deco stitch that elegantly ties comfort with style.

• Persona Based interior themes

Explore our complete range of cars from the comfort of your homes

Everything that the new safari offers is protected at all times, under any condition.

The Safest Space

Everything that the new safari offers is protected at all times, under any condition

• GNCAP 5 Star Rating
• Pedigree of OMEGARC
• Advanced ESP with 17 Features*
• Emergency Call/Breakdown Call

• Electronic parking Brake (EPB) with Auto Hold

Take your safety to the next level with our new Auto Hold Function, a traffic essential. Its user-friendly, fail-safe, space-saving features embodies our commitment to simple and utility-driven design.

• 360° Surround View system

Nothing can get in the way of you having a safe drive. We have your back, front, left, right and center, all in high definition.

3-Point ELR Seat Belt for all Passengers with Reminder

Elevate your Safety standard with 3-point seat belt for the all passengers. Crafted with care for every occupant's safety and comfort, it includes seat belt reminder system for all passengers.

• Hill Hold Control

If always going uphill is your vibe, then the New Safari has the means to make it totally hassle-free. Because when you’re going up, you don’t really enjoy coming down.

• 3 Pt ELR Seat Belt with Reminder for All occupants

A highly-intuitive Companion that's build to take on surprises and make your driving truly seamless.

• Autonomous Emergency Braking

Leave no room for uncertainties on road with Autonomous Emergency Braking. The ADAS system monitors the surrounding to identify probable collision scenarios with vehicles, pedestrians and cyclists and if required applies brake automatically* to ensure that you and others stay safe from any harm.

• Forward Collision Warning

Protects vehicle from front collisions by alerting the driver of any danger in the front through Audio-Visual warning.

• Rear Collision Warning

The ADAS system monitors and alerts you of any incoming speeding vehicle in the rear of your vehicle through audio and visual alerts. It also alerts the driver of incoming vehicle to take necessary actions by blinking of hazard lamps.

• Traffic Sign Recognition

You might miss the traffic signs sometimes, but now your car won't. The ADAS system monitors traffic sign boards like "Speed Limits* "No Overtaking* and provides you with inputs so that you can take necessary corrections if required.

• High Beam Assist

Now drive freely on the roads without having to worry about distractions caused by oncoming vehicles. High Beam Assist automatically adjusts headlights from high to low beam when oncoming vehicles are detected.

• Lane Departure warning

 Your car now helps you to stay alert on road by informing you about the things you are unaware of.

The ADAS system monitors lane markings and warns you of any un-intended deviation from the lane.

• Blind Spot Detection

Blind spots can take you by surprise even on your best days.

Blind Spot Detection system monitors vehicle's surrounding to identify any blind spots and alerts you of any possible hazard through audio-visual warnings so that you can take precautionary actions.

• Lane Change Alert

 Your car now helps you to stay alert on road by informing you about the things you are unaware of. The ADAS System monitors the surrounding and warns you of any dangerous lane change

• Rear Cross Traffic Alert

The system prevents you from getting startled by objects approaching or present in the rear blind spot of the vehicle and alerts you through audio and visual alerts which help in easy and safe reversing.

• Door Open Alert

Helps in ensuring safer door opening by alerting Driver and/or passengers of any imminent danger through Alerts.

Performance

The Power Play

When supreme power is under the feet, the thrill of driving becomes greater

KRYOTEC 170 PS BS6 Ph2 Diesel Engine

Power and performance go hand in hand with the 2.0 L KRYOTEC diesel engine that gives out 170 PS power and 350 Nm torque.

• Smart E-shifter

Drive easy with a dash of style. This Smart E - Shifter in the New Safari not only adds to the convenience of gear shifting but is also sophisticated in its design.

Paddle Shifters

Maneuver the daily chaos with utmost ease. Shift to a futuristic way of maintaining complete control on your Safari without having to take your hands off the wheel.

Bejewelled Terrain Response Modes with Display

No matter what the road, you have just the mode to conquer it. Each mode meticulously fine-tunes the Safari’s performance to suit the driving condition.

• Multi Drive Modes

Made for a different you under different driving conditions. The New Safari is designed to cater to every unique need, allowing you to truly enjoy various driving dynamics effortlessly.

• Kryotec 170 PS BS6 Ph2 Diesel Engine
• Paddle Shifter
• Bejeweled Terrain Response Modes with Display

The Tech Appeal

The new safari comes loaded with tech that takes charge of elevating all those on-road experiences.

31.24 cm Harman™ Touch Screen Infotainment

Now every drive in the New Safari is going to be captivating. Equipped with high resolution screen so big, that it will transform your Safari into a cinematic cockpit.

• 26.03 cm Digital Instrument Cluster

Every inch of detail is adapted dynamically to suit your current driving situation. The big multifunctional screen gives you all the information on the go so that you can focus on driving.

JBL™ Music System with 10 Speakers

Stay connected with your Safari in real time. A range of connected features are here to assist you with all the latest updates about your car and also allow you to remotely operate.

Harman™ Audioworx Advanced with 13 JBL™ Audio Modes

An immersive acoustic experience awaits your senses in the New Safari. You will feel the base, hear every beat and lose yourself in the melody of your choice.

Wireless Android auto ™ & Apple Carplay ™ over WiFi

Pair your gadgets and access the content on your smartphone seamlessly. So that you stay connected on the go without taking your eyes off the road.

Multiple Voice Assistants including Alexa™

The New Safari is at your command, in the language of your choice. Choose from a range of Voice command including Alexa™  with Car2Home connectivity.

• 31.24 cm Harman Touch Screen Infotainment
• JBL Music System with 10 Speakers
• Harman Advanced AudioworX with 13 JBL Modes
• Android auto ™ & Apple Carplay ™ over WiFi
• Multiple voice assistants including Alexa

Connected Vehicle Technology with iRA 2.0

Customer Delight

The Comfort Zone

The new safari is the epitome of revered elegance and desired calmness.

Voice Assisted Panoramic Sunroof with Mood Lighting

The sun and the stars are both aligned for you to enjoy the view at your command. As you gaze at the stars above, let our integrated sunroof mood lights paint your view with a spectrum of colors.

Gesture Controlled Powered Tail Gate

Open the tailgate even when you have your hands occupied. A simple swipe of the leg under the boot and it opens effortlessly, adding comfort to your everyday routine.

6-way Powered Driver Seat with Memory & Welcome function

Effortless comfort, maximum luxury. The new Safari's 3-step memory storage function elevates your seating experience with ease.

4-Way Powered Co-Driver Seat with Electric Boss Mode

Embrace the power of position. The Boss Mode buttons positions the co-driver seat to unlock maximum legroom, letting you relax and savor the journey ahead.

2nd Row Comfort Head rests & Rear Sun Shades

Now enjoy every journey with more comfort. The New Safari comes with comfort headrest & Sunshades in 2nd row so that you are well rested even in long drives.

Luxurious 3rd Row Seats

Step into the new Safari and relish best-in-class comfort, even in the third row. The back seaters will appreciate ample under-thigh support, convenient mobile charging ports, and smart space holders.

3rd Row AC Vents

In the new Safari, every passenger counts. With a 3-step blower adjustment and smartly positioned vents, we guarantee uninterrupted airflow, even in the harshest weather conditions, no matter your chosen seat.

Intelligent Spaces

For all things big and small, there’s a special place in the New Safari. These thoughtfully created spaces make storage easy and the journey convenient.

Air Purifier

Step into your sanctuary on wheels. Breathe in fresh air, breathe out all your worries. And always stay rejuvenated.

Wireless charger & 45 W C-Type Fast Charger

Just as your vitality never fades, your mobile's battery too will never fail with our blazing 45W C-type charger & built in wireless charging pad.

Front Arm Rest with Cooled Storage

Chilling is easy with thoughtfully designed spaces, right in the front.

Auto Headlamps & Rain Sensing Wipers

Nothing can hamper your visibility. Not the darkness. Not even the rain. Thanks to these intelligent inclusions, every journey is a breeze.

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2021 Tata Safari unveiled, here are important details you should know

The new tata safari 2021 will take up the mantle of tata motors' flagship suv from the tata harrier following its expected launch in india in february..

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• The 2021 Tata Safari will challenge the MG Hector Plus and the Mahindra XUV500.
• The production of the new Tata Safari has already begun.
• The Tata Safari might be priced between Rs 15 lakh and Rs 22 lakh (ex-showroom).

Tata Motors today unveiled the 2021 Tata Safari that is expected to go on sale in India in February. Based on the OMEGA architecture, the new Tata Safari showcases the Impact 2.0 design language. The OMEGA architecture has been derived from Land Rover's legendary D8 platform and is used by the popular Tata Harrier as well.

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Tata Motors launches new avatars of Safari and Harrier

Safest Vehicles on Indian Roads: New Safari and Harrier achieve the highest 5-star GNCAP rating

Introductory starting price of ₹ 16.19 Lakh (for the new Safari) and ₹ 15.49 Lakh (for the new Harrier)

Tata Motors, India’s leading automotive manufacturer, today announced the launch of the new avatars of its iconic, flagship SUV Safari and its trendsetting, premium SUV Harrier. With significant design changes and addition of several futuristic technologies, both the new Safari and Harrier substantially enhance the overall experience to set new standards for the industry. Certified with the prestigious GNCAP 5-star rating, the new Safari and Harrier come with the unique distinction of securing the highest score by an Indian car for adult occupant protection (33.05/34) and child occupant protection (45.00/49) , making them the safest vehicles to run on Indian roads.

Built on the OMEGARC architecture, derived from Land Rover’s renowned D8 Platform, these powerful and stylish SUVs are available from an introductory starting price of ₹ 16.19 Lakh (for the new Safari) and ₹ 15.49 Lakh (for the new Harrier). They are being offered in four distinct personas, portraying the discerning preference and multifaceted lifestyle of today’s SUV customers.

Launching the new Safari and the new Harrier, Mr. Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility said, “The new Safari and Harrier herald a new era in safety, excellence, and experience. Their modern design, exceptional build, imposing stance, smart technologies and ahead of segment features have raised the industry benchmarks for style, drivability and being best-in-class. Each SUV is now an extension of its owner’s persona and a perfect unison of design, technology and performance. With their 5-star GNCAP rating and highest scores by an Indian vehicle to date, our SUVs are the safest spaces on Indian roads.”

Highlights of the new Safari and Harrier

• 7 airbags with 6 as standard across personas
• 31.24 cm Harman Touchscreen Infotainment system
• 26.03 cm configurable Instrument Cluster with Navigation Display
• 10 speaker JBL music system with Advanced Harman AudioworX with 13 bespoke acoustic modes (first in the world)
• ADAS with 12 Features
• Gesture Controlled Power Tailgate (first in segment)
• Voice support with 250+ commands in 6 languages with 4 independent voice assistants (first in segment)
• Ventilated first and second row seats

“Since introducing India to the SUV revolution in 1998, the Safari, our flagship SUV, has built an iconic legacy of always leading from the front. Safari is now more than an SUV, it’s a lifestyle. We have therefore made the new Safari more safe, smart, assertive, plush and technologically advanced. It’s time to ‘Reclaim Your Life’ with the new Safari.” – Mr. Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility

Click on https://cars.tatamotors.com/suv/safari for more information on the new Safari

“The Harrier since its launch in 2019 is a proud trendsetter and the new Harrier takes this attribute several notches higher. A perfect blend of design, technology and strength, it mirrors the warrior lifestyle of discerning young achievers. With its unique sportiness, dominant character, digital cockpit and contemporary interiors, the new Harrier is a true masterpiece enriching its classy pedigree.” – Mr. Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility

Click on https://cars.tatamotors.com/suv/harrier for more information on the new Harrier

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Tata Safari

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Tata Safari Price

Tata Safari price for the base model starts at Rs. 16.19 Lakh and the top model price goes upto Rs. 27.34 Lakh (Avg. ex-showroom). Safari price for 29 variants is listed below.

Tata Safari Car Specifications

Tata safari summary.

Tata Safari price ranges between Rs. 16.19 Lakh - Rs. 27.34 Lakh depending on the variant selected.

When was the Tata Safari facelift launched in India?

The Tata Safari facelift was launched in India on 17 October, 2023.

What variants does the Tata Safari facelift get?

The updated Tata Safari facelift is offered in 10 variants, namely, Smart (O), Pure (O), Adventure, Adventure+, Adventure+ Dark, Accomplished, Accomplished Dark, Accomplished+ Dark, Adventure+ A, and Accomplished+.

What features are available in the Tata Safari facelift?

The updated Safari gets a new close-patterned grille with bronze-coloured vertical slats, LED bar stretching across the bonnet with a welcome function, new pair of LED headlamps housed on the front bumpers, and a new exterior hue. At the rear, it sports a connected LED taillamp setup with a sequential function, rear wiper with a washer, and an LED strip running across the width of the tailgate with a goodbye function.

On the equipment front, the flagship SUV comes loaded with a large touchscreen infotainment screen with wireless mobile connectivity, digital instrument cluster with a new interface, ambient lighting, and a two-spoke steering wheel with an illuminated logo. Along with this, it also continues to get features like a panoramic sunroof, powered and ventilated front seats, 360-degree camera, air purifier, and an ADAS safety suite.

What are the engine, performance, and specifications of the Tata Safari facelift?

At its heart, the Safari facelift is powered by a BS6 Phase 2-compliant 2.0-litre diesel engine that is tuned to produce 168bhp and 350Nm of torque. This motor comes paired with a six-speed manual gearbox and a six-speed torque converter sending power to the front wheels.

Is the Tata Safari facelift a safe car?

The Tata Safari facelift has achieved a five-star safety rating in GNCAP crash test.

What are the rivals to the Tata Safari facelift?

The Safari facelift competes against the Mahindra XUV700, MG Hector Plus, Hyundai Alcazar, Toyota Innova Hycross, Toyota Innova Crysta, and the Mahindra Scorpio-N.

Last updated on 17 October, 2023

How is the Tata Safari car?

• The Global NCAP has given the Tata Safari five stars for its safety.
• Looks like a concept car and has a more modern stance than earlier.
• The interior design of the Safari has been heavily revamped.
• A long list of new-age features is available in the latest Safari.
• Its third row can seat adults in reasonable comfort.
• Touchscreen could do with haptic feedback for optimised usage.
• The ADAS functions are restricted to certain variants. 
• The Safari does not have an AWD version on offer.

Tata Safari 2024 Verdict

The new Safari targets a wider audience. Tata Motors has stepped up the game by offering a feature-laden modern cabin with a sharply revised macho appearance. These, combined with the spacious cabin and an irresistible safety net, make the Safari hard to ignore.

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Tata safari 2024 brochure, tata safari colours.

Tata Safari 2024 is available/sold in the following colours in India.

Tata Safari Mileage

Tata Safari mileage claimed by ARAI is 14.5 to 16.3 kmpl.

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About Tata Safari Song

“Where words leave off, music begins!”

Wynk Music brings to you Tata Safari MP3 song from the movie/album Noor . With Wynk Music, you will not only enjoy your favourite MP3 songs online , but you will also have access to our hottest playlists such as English Songs , Hindi Songs , Malayalam Songs , Punjabi Songs , Tamil Songs , Telugu Songs .

Songs are the best way to live the moments or reminisce the memories and thus we at Wynk strive to enhance your listening experience by providing you with high-quality MP3 songs & lyrics to express your passion or to sing it out loud. You can even download MP3 songs for offline listening. So, what are you waiting for? Start streaming your favourite tunes today!

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2021 Tata Safari video review

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