muslim travel influencer

10 Muslim travel influencers who will inspire you to travel

Meet 10 Muslim travel influencers who are educating and inspiring on local and global travel, solo travel, and the Muslim travel experience. These travel influencers use their social media platforms and websites to share advice, tips, itineraries, and beautiful pictures that will inspire you to dream!

Arabian Wanderess

Arabian Wanderess , run by Esra, is a travel blog for Muslim millennials. Esra is a London -based Saudi travel content creator who has been to 32 countries so far.

She writes, "Think of this blog as you friend telling you about her latest trip, but with more details (and photos) that you can use when you plan your next holiday. This blog is a proof that you do not need lots of money to afford to travel. It is a moderate approach to budget friendly and stylish travel. That is why I add the money aspect to my posts. I like my comfort, so I am not into extreme budgeting and backpacking." Check out her guide to Muslim solo travel here.

Hijabi Globetrotter

Kareemah, of Hijabi Globetrotter , shares Halal travel guides, tips, and experiences. Her website is a wealth of information and resources, including Halal eateries, Muslim-friendly countries, airports with prayer rooms, and mosques around the world.

She writes, "It seems like what I am doing is just a casual vacation but for me, this journey is bigger than that. My travel will help me see the world from a different perspective especially through the new language I’ll be acquiring. It will help the world understand what it’s actually like to be a Muslim in today’s century. In addition to changing perspectives, I want to show you that we don’t always have to wait for our 9-5 jobs to provide you an opportunity to travel before doing so." Check out her Houston visitors guide for Muslim travelers here.

Muslim Travel Girl

Elena, of Muslim Travel Girl , runs the go-to website for Western Muslim-friendly travel, helping Muslims find Halal travel destinations, plan DIY Umrah, and giving expert travel tips. She is also a wealth of information for affordable, budget-friendly travel tips.

She writes, "I have spent thousands of hours learning, reading and testing every travel hack possible so my readers can get full advantage of the offers available without having to do the work. I keep up with every single offer, promotion, and news related to the hotel and travel industry as well as the rapidly developing halal travel market." Check out her guide to budget travel here.

Muslim Travelers

Zain & Afreen of Muslim Travelers share the Muslim narrative through their travel experiences. Based in Houston, they have traveled to 55 countries and use their Instagram page to share their experiences and recommendations.

They write, "ALL Muslims are travelers, except the journey is inward. We journey into the channels of our mind 5 times a day through prayer, leaving behind the busy world and its worries, journeying into the deep caverns of our minds to cleanse ourselves of any attachments and expressing gratitude for our countless blessings. You can travel thousands of miles to a destination but no journey gives one more pleasure than the internal journey of prayer." Check out their Instagram page here.

Amanda of MarocMama travels with the goal of "helping curious travelers have delicious adventures!" The American mom lives in Morocco and travels the world. If you're looking for advice on traveling to Morocco, her website is a great place to start. Amanda also shares international recipes, travel experiences, lifestyle tips, and world travel stories.

Amanda writes, "Get tips, stories, and inspiration to have experiences outside your comfort zone as you explore Morocco and the rest of the world. Whether you’re traveling solo or have kids in tow, you’ll find honest, practical advice about non-bucket-list destinations around the world." Check out her guide to visiting Morocco with kids here.

Her Adventures With Him

Travel couple Maliha and Askari have traveled to 27 countries and aren't slowing down now— and they're bringing their followers with them for the ride. The couple has explored their home city ( London ) as tourists during the pandemic, and in normal times travel the world and share their experiences and money-saving tips.

They write, "It’s no secret that many of us may take the city or town we live for granted! and London is not a city you should take for granted. Moreover, due to the restrictions on international travel, it is a perfect time to pay attention to what is right at out door step." Check out their Instagram page here.

Sukaina Rajabali

Sukaina is a photographer, travel, entrepreneur, cancer survivor, and founder of She Travels Modestly . She speaks five languages and travels the world, taking her Instagram followers with her through her beautiful photography and way of writing.

Sukaina writes, "Being in the field of travel, I’ve had my share of negativity, obstacles, misconceptions. Mainly due the fact that I look different, I dress different. I am visibly Muslim, I am proud of it, I don’t say away from it. For those that wear the hijab, or anyone who is judged for the way they look or dress, here is my advice: Live life your way! you do YOU! You have this one life, block those words that don’t matter to you, that don’t align with your values." Follow her on Instagram here.

Rasha Yousif

Rasha is a documentary photographer who has been to 100 countries. She's passionate about documentary and travel photography, focusing on culture, architecture, and traditional ways of living. She chooses her travel expeditions to showcase less traveled cultural destinations.

Rasha writes, "2020 has been a year of many lessons. My biggest lesson is to expect the unexpected. I had many travel plans scheduled for the year but I ended up 7 months at home stranded in peak summer heat. Yes I wanted to travel but I also felt safe at home. 7 blessed months in Bahrain I enjoyed exploring, documenting and getting to know my country Bahrain again...Thank you 2020 for the forced stop and slowing down our days." Follow her on Instagram here.

Nada Al Nahdi

Nada has traveled to 41 countries, giving her excellent information to share with other travelers. On her website , she provides travel guides, money-saving advice, visa information, and photos and recommendations from her world travels.

Nada writes that her aspiration is, "to experience different cultures and way of life. To visit every country and witness the truth about them with complete disregard of the media speculation with very little budget." Check out her article ' How I Travel Without Breaking My Wallet' here.

Ayah Adventurer

Ayah's colorful, vibrant Instagram feed is sure to draw the eye and inspire you to travel. She has shared her trips to Mexico , the Bahamas , Iceland , and more, sharing motivation, information, and inspiration.

Ayah writes, "2020 was a year of RESILIENCE. We struggled with unexpected difficulties. We experienced many losses. But through it all we persevered. We remained resolute and tenacious. We grew and we thrived. We showed up for one another and for ourselves. If nothing else, this year has increased me in GRATITUDE. My normal life paused, presenting the opportunity for more self-care, reflection, and refocusing." Check out her Instagram page here.

Feeling inspired? Join HomeExchange so you can travel the world (or discover gems in your own region) on a budget too.

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Home Blog 29 Muslim Influencers Are Setting the Bar High

29 Muslim Influencers Are Setting the Bar High

We don’t usually look at religion when we select an influencer ; however, Muslim influencers are getting popular and some have millions of followers. It’s wise to pay attention to them and enjoy the benefits they offer.

To help you pick the right one, we have covered some of the best Muslim influencers:

Does Religion Matter in Influencer Marketing?

This is a controversial and sensitive question. If you think about it, religion should not matter in influencer marketing; however, reports suggest that consumers pay attention to this factor, which makes religion an important consideration.

Consumers are more likely to trust and engage with influencers who share their religious beliefs. Science has proven that religious individuals are trusted more than people with no religious affiliations. The general consensus is the same around the world.

People believe that religious leaders play an important role in communities. They often have good recommendations and only want the best for others. Thus, recommendations coming from religious individuals are usually valued higher than recommendations that do not come from people who enjoy a pious image. This phenomenon is quite understandable since the world of influencer marketing is full of scams and fake reviews.

Consumers know that influencers post fake praises just to help sell products and earn commissions. They, however, trust influencers who promote religion. Their endorsements often carry more weight and be more effective in reaching a specific audience. But, religion isn’t the most important factor in influencer marketing and it is usually not the first thing brands look at when looking for an influencer.

The key to successful influencer marketing is finding an influencer who is authentic, trustworthy, and knowledgeable about the product or service they are promoting, regardless of their religious affiliation.

Also, not all influencers openly talk about religion or discuss it. This is because religion is a sensitive topic, and influencers are often mindful of their audience’s beliefs and values when promoting products or services. Also, they don’t always want to be seen in a specific light and some are very careful about what they promote.

For example, an influencer who promotes a product that is considered haram (forbidden) under Islamic law may lose the trust and respect of their Muslim followers. Similarly, an influencer who promotes a product that is considered offensive or insensitive to any particular religion may face backlash and damage their reputation.

Is Your Brand Missing That Special Someone?

Connect with legit influencers who can take your brand to new heights. when you join afluencer, you can customize your own collab program and find that special influencer for your campaign., why do brands need a muslim influencer.

Here’s why more and more brands are looking for Muslim influencers:

Diverse Audience

With an estimated 1.8 billion Muslims worldwide, the Muslim community is a significant and diverse market. Partnering with a Muslim influencer can help brands reach this growing audience and tap into their unique needs and preferences.

Muslim audiences are all over the world and not just in Muslim-majority countries. For example, according to 2017 figures , there were over 3.45 million Muslims in the United States, making up about 1.1 percent of the total population. The situation is similar in several other countries, including the UK where Muslims make up nearly 7 percent of the total population.

Authenticity and Trust

Muslim consumers are more likely to trust and engage with brands that understand and cater to their values and beliefs. Thus, working with a Muslim influencer can help brands build credibility and authenticity with this audience.

Cultural Relevance

A Muslim influencer can help brands navigate the complexities of Islamic culture and ensure that their messaging and marketing efforts are culturally relevant and appropriate. This can include everything from avoiding offensive imagery or language to creating content that resonates with Muslim values and traditions.

This is very important for brands looking to enter a new market. Many international brands such as Nike and Burger King have struggled in Muslim countries due to a lack of exposure and choosing the wrong ambassadors.

Competitive Advantage

With more brands looking to tap into the Muslim market, partnering with a Muslim influencer can give your brand a competitive advantage. By working with an influencer who understands the needs and preferences of the Muslim community, you can differentiate your brand and stand out in a crowded marketplace.

Top Muslim Influencers on Afluencer

Let’s have a look at our top Muslim influencers. We have picked names from around the world, including Muslim-majority countries like Morocco, Bahrain, and Pakistan, to countries where Muslims are a minority, such as the US , the UK , and India .

Aliyah Sadegh

Misbah qaisar, maryam akram, neelam khan, kabeer tareen, basheera dawjee, sahar fatima, suhaib khan, younes ezzentri, gunel mahmudova, shima katouzian, fatima el bakkali kasmi, hickma mohammed, umber sulaiman, mariam ashraf, aqsa duduke, ghassane hihlal, noorain huma, bushra khan, almas qaiser, mariem wildane.

Here’s another Muslim influencer from Pakistan who appears to be doing it right. Sonam has over 19.6K Instagram followers and a decent engagement rate of about 5 percent. A mother of 3, the star identifies as a blogger and talks about a variety of topics, including food, skincare, and shopping. However, she doesn’t seem to be a fan of selfies and you will not find her photos on her page.

The star mainly posts pictures of products and her gorgeous kids and enjoys writing long and detailed captions. We feel this is one of the reasons why she enjoys a very high engagement rate of nearly 6 percent.

Mainly popular in Pakistan, she seems to have moved abroad and appears to be interested in partnering with foreign brands. We must mention that her influence is rapidly growing in countries like the US and the UK and she has partnered with the likes of Maelys Cosmetics, Jurlique, and InflataNation West Brom.

Aliyah defines herself as a “foodie girl who loves to travel and explore different places”. She enjoys stopping “every now and then to take pictures to inspire her followers to travel & eat delicious food”.

A look at your profile and you will find that she has been around the world. You’ll find interesting photos of beautiful destinations, gorgeous outfits, delicious meals, and Aliyah having fun.

A true example of a modern Muslim, Aliyah enjoys wearing whatever she enjoys and sharing her experiences with the world. This, we believe, makes her unique and a great choice for brands looking for a Muslim influencer.

Last on the list is Misbah Qaisar, a Pakistani star with followers from around the world, including India, the US, and Brazil. Misbah seems to be taking her influencer career very seriously and isn’t just on Instagram but on other platforms as well, including YouTube, TikTok, and Facebook with a combined following of nearly 62K.

She has a good engagement rate of 5 percent on Instagram, which is where most of her followers are. She mainly offers honest reviews and talks about a variety of products such as jewelry, household items, skincare goods, etc.

A YouTuber as well, Misbah keeps her audience busy with never-ending content and new product discoveries.

Maryan enjoys more than 28.6K Instagram followers and a good engagement rate of 6 percent. Most of her followers are from Pakistan; however, she also enjoys fame in the US, India, and the UK. This Pakistani-American influencer is an illustrator helping businesses make an impression with her skills.

There are shades of Islam in her work – you will see illustrations of holy places, women wearing hijabs, and more. Working with her can be beneficial. She can come up with unique illustrations that represent your brand. Her work is not only colorful but also has gone viral on several occasions.

Neelam is a makeup and beauty influencer with nearly 5 million TikTok followers who appear to be highly engaged with the diva who goes by the name BeautyHacks777 on the platform. In addition, she has a presence on TikTok where she has amassed over 2K subscribers.

Mainly popular in the US, her videos are also enjoyed by users in the UK, India, and Canada. You will mainly find hacks and reviews on her page. The star seems to be a fan of natural ingredients and often posts videos covering the benefits of different oils and natural herbs.

We feel she can be a great pick for brands looking for a Muslim influencer due to her huge reach in English-speaking countries. She is mainly followed by people from Muslim countries and can turn out to be a great partner for brands that wish to target this section of the audience.

Mainly popular in Malaysia, AkuPeduli has more than 153K YouTube subscribers and over 117K TikTok fans. AkuPeduli’s videos are in Bahasa Melayu, the main language spoken in Malaysia. And the majority of AkuPeduli’s followers are based in Malaysia, which would make for the perfect Collab for Brands targeting the Malaysian market.

The country is Muslim-dominated, including expats from Muslim countries like Pakistan and Egypt. So another Collab opportunity for brands looking to promote Muslim wear or other Islamic-related products.

AkuPeduli has mastered the art of creating viral videos with some of the content having managed over a million views. AkuPeduli is unique. The content is brimming with positive energy and always demonstrates good things to the audience. In fact, a lot of the content revolves around Islam and what it teaches.

Altaf H is a Muslim influencer who is unique because his channel doesn’t belong to him. He’s a social media manager who manages a variety of YouTube pages, in a variety of niches such as the fitness category. His main channel has over 15K subscribers, mainly from the US. However, he is popular in other countries as well, including Mexico, India, Brazil, and many European countries.

You will find Muslim-oriented posts on his channel, including how to stay fit during Ramadan and the importance of following a halal diet. We feel he can be a great pick for brands looking to reach an international audience. He’s willing to promote products and services in a variety of ways and is known for being easy to work with.

We were quite impressed with Fouzia Naz’s profile. The diva has over 45K Instagram fans and a decent engagement rate of 5 percent. Her versatility appears to be her biggest strength as the star isn’t focused on a single niche. You will find everything from parenting to food to beauty to lifestyle and wellness.

She is a seasoned digital creator and influencer currently living in Texas. She shares her knowledge and passion for skincare, beauty, and lifestyle through detailed product reviews and timely recommendations. As the face behind @fouziathebliss, Fouzia balances her brand, motherhood, and her role as a beauty and lifestyle expert with ease, showcasing how simplicity can lead to happiness.

Kabeer Tareen is a YouTube and Muslim influencer teaching the world to make money through technology.

He has more than 267K YouTube subscribers and the coveted blue tick that shows his prowess and fame. He is very active on the platform, regularly uploading content and responding to comments. The star typically talks about social media, online earning, MetaVerse, and blockchain. However, there is no religion or Islam-related content. Still, we think he can be a good pick for brands in this niche as most of his followers are from countries with large Muslim populations such as Indonesia and India.

He can be a good pick to do videos such as Is Bitcoin Halal , and Can Muslims Invest in FX , so hit that Collab button now!

With over 55K Instagram fans, Zaha is a volcano of talent. But, that’s not all she has to offer. She even has an impressive engagement rate – as high as 9 percent – and an international following from the US, India, the UK, Canada, and even Malaysia.

A former banker, she is now a full-time blogger “finding balance in life through cooking & organizing. Easy daily recipes and lunch plates, with a touch of lifestyle inspiration”.

She has worked with a variety of brands and mainly focuses on Indian food. We feel she can be a good pick for companies looking for a Muslim influencer as she offers halal meals and is a pro at taking food photos.

Basheera is a pharmacist and mom with a love for fashion, beauty, and travel. Popular in South Africa, she has more than 51k Instagram fans and over 8.5K TikTok followers.

She describes herself as a ‘content creator who’s discovering mommahood’. The diva talks about a variety of things on her page, including food, fashion, beauty, and travel. Furthermore, she also shares parenting tips and often talks about the importance of wearing modest outfits.

We think she’s highly versatile and a perfect fit for brands looking for a Muslim influencer popular in South Africa. Only 1.36% of the total population in the country is Muslim; however, they stand at over half a million.

Sahar is a digital creator specializing in beauty, lifestyle, parenting, fashion, and traveling. The Texan beauty tries to keep her 40K Instagram family entertained through her interesting posts that contain creative captions and cool hashtags.

She has mastered the art of giving a unique touch to her posts and is known for honest product reviews. You will find some very creative posts on her page. Unlike some other influencers out there, she doesn’t seem to be a fan of selfies and usually posts about the products they use, and her loving children.

The diva has an engagement rate of about 5 percent and a global following. She’s open to working with all kinds of brands and can be a good pick for companies looking for Muslim influencers.

Mainly popular in his home country, Pakistan, Shoaib is a Muslim influencer who targets youth and has over 17.6K Instagram followers. He is an SEO analyst and also works as a model in his free time.

You will find casual photos on his page, including him traveling, enjoying delicious meals, and just posing in front of a camera. Furthermore, he helps people increase their social media reach and can be a good pick for local brands that want to promote products on a local or national level.

The star has partnered with a number of local brands and is open to more Collabs.

Nemo Ahmed has become a popular name in no time. This young and upcoming influencer has over 200K TikTok fans and more than 2.3K YouTube subscribers. Moreover, he focuses on Instagram as well where he has a decent engagement rate and over 22K followers.

A professional parkour athlete, Nemo started as a football player and enjoys taking part in all kinds of sports. He calls himself a traveler and is currently living his best life in Dubai. You will find him taking part in a variety of sports, including surfing and parkour.

His videos resonate with people who enjoy adventure and many even look up to him. Sign up with Afluencer today to get in touch with Nemo and several other Muslim influencers.

Younes Ezzentri is a travel photographer with more than 22K Instagram followers. He likes to showcase his talent to the world and takes pictures of everything from wildlife to nature to people. This unique talent makes him a great choice for brands looking for an influencer as he can highlight your products or services through his photography skills.

However, he specializes in adventure and landscape photography and enjoys being lost in nature. This Moroccan star lives in Casablanca and is always on the move. Reach out to Younes and several other Muslim influencers ready to help your brand reach the next milestone.

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This beauty from Azerbaijan has 26K Instagram fans and a growing presence on other platforms like TikTok and Twitter. She has a background in marketing and a passion for building content that helps others grow.

She mainly talks about fashion and beauty and is also an avid traveler. The diva enjoys going live on social media and connecting with her followers who are highly engaged and interested in what she has to offer.

You will find pictures of the star exploring different cities and rocking a variety of outfits. She has partnered with a number of brands and is open to collaborating with both big and small names.

Shima is a popular influencer with over 1.5 million followers on the internet. She is available on almost all major social media platforms, including Instagram where she has more than 1.2 million followers. But, what really impressed us is her engagement rate which is above 11.2 percent. This shows that her followers have a genuine interest in what she posts.

The diva is equally popular on YouTube with 100K subscribers and millions of views. Moreover, she is now building followers on other platforms and is about to hit the 10K mark on Twitter and has close to 30K fans on TikTok.

She is a global icon with fans from around the world, including the US, Turkey, Canada, the UK, and Australia. She mainly talks about fashion and beauty and unlike some other Muslim influencers on this list, she is very liberal and isn’t afraid of trying new things.

With more and more Muslims opening up to the idea of trying different styles and fashion and following influencers like Shima, we feel she can be a good pick for brands looking to build a connection with a Muslim influencer.

Based out of Tétouan, Morocco, Fatima is a Muslim influencer with a special focus on Instagram. This microinfluencer has nearly 3K Instagram fans but that’s not what we included her for. The star hits the ball out of the park with an engagement rate of 56 percent. We haven’t come across any other influencer with such a  high engagement rate.

The level of interest in her posts is very high and she built an international following with followers from Morocco, The US, The UK, and Canada. The diva knows how to pose in front of a camera and excels in the fashion niche.

She enjoys wearing all kinds of clothes and has worked with a number of companies. We feel she can be a good pick for local brands looking for a stunning face.

Hickma is a 19-year-old fashion influencer with a mission to empower Hijabi Muslims to embrace their style while maintaining modesty. She believes that street fashion can be modest and still make a statement. As a Muslim herself, Hickma understands the challenges of finding stylish and modest clothing, but she’s passionate about helping her followers discover their confidence and express themselves through fashion. However, we must add that she isn’t always in a hijab and likes to try different things.

The stunner has been fascinated by fashion since she was a child, and she believes that it’s a powerful tool for self-expression, especially for introverts and Muslims like her. By promoting modest fashion, Hickma hopes to inspire others to embrace their unique style and feel confident in their own skin.

If you’re looking for a fashion influencer who shares your values and is passionate about promoting modest fashion, then Hickma is the right choice. She’s committed to creating a more diverse and inclusive fashion industry, one outfit at a time.

Open to PR and collaboration, Umber is a makeup artist with more than 23.4K Instagram fans and a decent engagement rate. Based out of the US, the star seems to have a global audience from countries like the US, The UK,  India, and Pakistan.

She mainly works with fashion and beauty brands and has partnered with the likes of Medature, Neuraderm, and Thayers. The diva is considered authentic as she enjoys the coveted blue tick and is considered an authority in the field.

We think she can be a good pick for brands looking for Muslim influencers due to her push for modest living.

Beautiful and talented, Mariam Ashraf is a fast-growing social media influencer with 7.6K Instagram fans and a decent engagement rate of 4 percent.

Take a look at your profile and you will understand how cool she is. A fan of colors, she enjoys roaming around in vibrant outfits and posting fun content. You will find everything on her page, from pictures of delicious foods to stories of her travels.

The diva is mainly popular in Egypt and enjoys trying new things. She originally started as a food reviewer and is now concentrating on other things as well. We think she can be a good pick for brands looking for someone with a colorful personality.

Aqsa Duduke is a student and blogger with more than 21K Instagram fans and a decent engagement rate. Take a look at her profile and you will find very unique content, including selfies that do not show her face. The star seems to be an avid Muslim and likes to wear hijab or use emojis to cover her face.

She’s a perfect example of a Muslim woman who is finding success while following her religion. A student of medicine, Aqsa runs the page ‘Girl with Modesty’ and is also concentrating on YouTube where she posts tutorials and reviews.

Furthermore, she often talks about religion and the importance of being a good Muslim. We think her devotion and unique content make her one of the best Muslim influencers.

Ghassane Hihlal is a Moroccan influencer who identifies as a freelancer and YouTuber and specializes in producing fun content. You will find vlogs covering his life, reaction videos, and prank videos on his YouTube channel, called Ghassane TV, where he has more than 1.38K subscribers. However, we must mention that his videos are in Arabic, which is the language most commonly spoken in his country.

In addition, he is on Instagram and Facebook, and TikTok. But, he seems to be most focused on Instagram out of these where he is about to hit 20K followers.

Hihlal is a microinfluencer and while he doesn’t have a huge number of subscribers, they appear to be highly engaged with the star enjoying an engagement rate of 13 percent on YouTube.

Loved by over 100K on Instagram, Noorain is a powerhouse of talent with a thunderous engagement rate of 10 percent. This makes her one of the best Muslim influencers out there as very few are able to enjoy such a response on social media. Mainly popular in India, she also has followers from countries like the US, The UK, and Canada.

She is a food blogger and mainly concentrates on Indian foods. The star has moved to the UK and seems to be a pro at making reels that look tempting.

We feel she can be a good pick for brands looking for a food influencer who promotes halal meals.

Kai Darul is a passionate and driven individual who has made a name for herself in the world of blogging. A qualified accountant, she founded Hijabi Mag in 2015 to spread awareness about modest living and the lifestyle of a Muslim woman in the Christian-dominated Philippines. Through her blog, Kai promotes dialogues and understanding between different cultures and religions.

This makes her a great pick for brands looking for a Muslim influencer who has an understanding of living in a non-muslim majority country. The diva has over 12K Instagram fans and thousands of loyal web visitors.

Kai’s blogging journey began in 2007 when she started using a Friendster blog. She later moved to Blogspot in 2008, but it wasn’t until she was a sophomore in college that she took blogging seriously. She won a domain name, Lilpink.info, and a hosting package from Cei’s mini blog giveaway, which motivated her to continue blogging.

Kai’s blog has received numerous recognitions, including being named a pioneer blog by a Muslimah for Muslimahs in the Philippines.

Bushra has a huge following of over 60K on YouTube and an impressive engagement rate of over 7 percent.  Very active on the platform, she posts everything from daily routines to fun vlogs to makeup videos. A supporter of modest fashion, we feel Bushra can be a great pick for brands that cater to people interested in modest clothing.

Mainly popular in India, she also has followers from the US, the US, Pakistan, Canada, and Germany. She is very active on social media and is open to working with a variety of brands, including beauty companies, fashion houses, and more.

Those looking for a talented Muslim influencer can get in touch with Samad, best known for making animated rap battles between famous people. His content is as cool as it sounds. His videos feature famous individuals such as politicians, sportspersons, and entrepreneurs.

He has over 50K subscribers who appear to be highly engaged. Some of his videos have even gone viral managing thousands of views. However, he is mainly popular in the subcontinent and can be a great pick for brands that cater to these countries.

You can even get him to create unique animation for your brands. The man seems to be good at what he does and active on other platforms too.

Almas is a Pakistani-Canadian social media star who impresses in several departments. She has a very high engagement rate of 6.2 percent, which makes her one of the best Muslim influencers to work with.

The diva is very active on social media and has about 2K Instagram fans. Moreover, she has an international fan following with most of her followers based in the US, Pakistan, Canada, and India. Furthermore, we feel she can be a great pick for brands keen on promoting hijabs as the diva is always wearing one and regularly talks about hijab-related topics.

She works as a working mom and enjoys traveling, trying new foods, and sharing her journey with her growing fan base. As a mental health advocate, she aims to spread awareness and promote well-being. Almas is open to collaborations with brands that align with her interests and values, such as modest fashion, halal cuisine, and lifestyle products.

Mariem’s profile is as cool as her name. She defines herself as a “fashion, lifestyle, and interior design enthusiast” and enjoys talking about affordable fashion ideas. Mainly popular in Bahrain, a Muslim-majority country, she also has followers from Morocco and Saudi Arabia.

More popularly known as Mimi Wildane, she enjoys more than 2.3K TikTok followers and nearly 500 Instagram fans. Mariem is a micro-influencer, but she seems prepared to go big with an outstanding engagement rate of around 11 percent on Instagram.

Her curls, cool fashion sense, and colorful profile are some of the main reasons why brands appear to be interested in her. So what are you waiting for? Invite Mariem to Collab today!

When to Use Muslim Influencers

Here’s how brands can best use Muslim influencers:

Travel Companies to Promote Islamic Trips

Muslims take trips to Islamic sites in Iran, Iraq, and Saudi Arabia. Travel companies can make plans targeting Muslim travelers as they are usually heavy spenders and can help boost your revenue. Working with Muslim travel influencers can be a great way to tap into this market.

Hajj, one of the largest gatherings of Muslims in the world, attracts millions of people from around the world. The Hajj tourism market is growing at a CAGR of 7% and is expected to cross the US$ 350.0 billion mark by 2032. Working with Muslim influencers can be a great way to benefit from this opportunity.

Food Companies to Sell Halal Products

With the Muslim population growing, the demand for halal food is also on the rise. The industry reached US$ 2,221.3 billion in 2022 and is expected to reach the US$ 4,177.3 billion mark by 2028, recording a CAGR of 10.8%.

Working with food influencers can be a great way to reach people interested in halal food and boost your profits. Moreover, brands can also benefit from the holy month of Ramadan when Muslims tend to spend more, especially on food items.

Benefit from Islamic Festivals

Just like Christians spend wholeheartedly around Christmas, Muslims spend lavishly around Eid, a special occasion where it is customary to give gifts, buy new clothes, and have fun. Such festivals can be a great opportunity for brands to cash in.

Everything from clothes to toys to sweets sells like hotcakes during the season. Working with a Muslim influencer who understands these festivals and is followed by the right people can be a great way to push your brand.

Modest Clothing for Muslims

Clothing items such as hijabs and burkhas are heavily in demand. In fact, according to the 2022 State of the Global Islamic Economy Report , spending on modest fashion saw an increase of 5.7% in 2021, and the industry is rapidly growing. Surprisingly, North America is the largest market with a CAGR of 5.70%.

If you sell modest clothing and you aren’t working with Muslim influencers then you might be losing out on a very good opportunity. Sign up with Afluencer today to get access to top Muslim influencers who promote modest clothing.

Book Publishers to Attract Muslim Readers

Muslims are avid readers and almost every household has a few religious books, including The Quran, which has sold more than 800 million copies . In addition, Muslims enjoy reading Islamic literature, history, and books that teach children good manners.

Publishing houses can partner with new mothers and Muslim influencers to push these products and boost their revenue.

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9 Muslim travel influencers you need to follow

From epic biking and camping trips to luxury destinations, these travel writers use their social media accounts to open a window to their globetrotting adventures.

Despite a financial crisis that is rapidly emptying the nation’s pockets, thousands of people in the UK are splashing out on holidays long delayed by Covid-19. In addition to a growing halal tourism industry , a recent report by the UK-based travel association ABTA shows that many holidaymakers are upgrading their existing holiday packages, or opting to visit luxury destinations over the coming months.

For some, though, exploring new cultures and countries is more than something to do once or twice a year — it’s a whole career and lifestyle. Here’s our curated list of the best Muslim travel bloggers sharing insights on everything from secret destinations to opulent culinary excursions, fuelling their wanderlust.

The Wandering Quinn

Ellie Quinn is a 32-year-old, self-described “travel addict” from Manchester. With over 50,000 followers, her Instagram page showcases the 60-plus countries she has visited, from Norway to the UAE. She also organises group tours and retreats , including an 11-day trip to Antarctica later this month and a women’s group tour to Morocco in March 2023.

The Travelling Hijabi

While the owner of this popular Instagram account remains anonymous, The Travelling Hijabi has successfully provided a platform for the thousands of people she has met on her journeys. Reposting dreamy videos and pictures taken by other Muslim women who have visited a breathtaking variety of destinations, the Hijabi now has over 26,000 followers. To stand a chance of being featured, just use the hashtag #thetravellinghijabi. 

Salman Wanders

The often idyllic photographs captured by this Instagram account feature a range of beautiful destinations from sun-drenched Cape Town to historic Istanbul. The professional-grade images include ornate architecture, stunning landscapes and up-close wildlife. For people seeking to find inspiration closer to home, the account also highlights popular UK spots, including Pembrokeshire, Wales, the Peak District and Cornwall.

The Muslim Travel Girl

Elena Nikolova is the woman behind this award-winning travel blog. Over the years, she has built the site into a leading hub for halal travel tips, Umrah advice and Muslim-friendly destinations. With more than 40,000 followers, her accompanying Instagram account also features images and videos from Dublin to Peru.

Dua Discovers

Along with her husband Tommi, New Zealander Dua has built a loyal audience by featuring the best campsites and most epic hikes in her home country. Her page has more than 46,000 followers and is filled with images of scenic forests, azure lakes and majestic mountains. She also offers one-to-one consultations for people planning trips to the country. 

Nada al-Nahdi

Nada al-Nahdi is a 30-year-old Indonesian-Yemeni travel blogger who lives in Jeddah, Saudi Arabia. With 25,000 followers, she has an ambition to visit every country in the world. With more than 40 under her belt so far — including Cambodia, Armenia and Uganda — she’s off to a good start. 

Travel Unravelled

Farah has visited more than 35 countries across the world, highlighting their most scenic locations, architecture and local cuisine on her popular Instagram page. Many of her posts are aimed at travellers who might be on a limited budget, concentrating on picturesque and easily reachable spots in the UK, including Dorset and the Peak District.

UK Muslim Travellers

Anyone who has ever come across the hashtag #travelwiththebrownies will know that Ahmad and Asma, the husband-and-wife cycling enthusiasts behind this Instagram account, have explored an number of countries from Switzerland to Somalia. Much of the account’s content focuses on outdoor destinations aimed at casual cyclists. Sister account Muslim Women Cycling encourages more people get on their bikes too. A number of photographs also show the important role that faith plays in the couple’s lives.

Ayah Adventurer 

Ayah A is a travel writer and mum from Philadelphia, Pennsylvania, who uses Instagram to catalogue the many places she has visited, from Aruba to the locations in the Bahamas. In addition to documenting these globetrotting adventures, she also posts about modest fashion and family life, and writes for the website Travel Noire . 

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10 Muslim Travel Instagram Accounts to Follow

What is it like to board a plane instead of a bus as part of your almost daily commute? Take a sneak peek into the lives of these frequent travellers as they journey around the globe. From sharing their travel experiences as an outwardly Muslim traveller to discovering new Halal food joints, these travellers are not only fueling the wanderlust in all of us but also sharing insightful travel tips. As you browse through their curated feeds, you will find a myriad of scenic landscapes, timely “candid” shots and of course, the fashion-forward # ootds . Ranked in no particular order, these are 10 Muslim travel Instagram accounts to follow.

1. Aida Azlin, @aidaazlin_

You would probably know this Muslim traveller either because you have been receiving her Tuesday Love Letters or watching her insightful vlogs on Youtube. Aida Azlin is a writer, entrepreneur and overall, just a superwoman. She started out with an online shawl business before venturing into the world of digital marketing and conducting online religious-themed classes. Aida also serves the sisterhood community by organizing female-only tours and meet-ups in Muslim-friendly destinations. Her new show, which focuses on her famous weekly love letters to her fellow ummah, is currently airing in Malaysia. Follow Aida’s journey as she models an ideal version of a modern Muslimah. Fun Fact: Aida splits her time shuttling between Singapore and Morocco, her second home.

2. Asma’ Nasa, @asma.nasa

Some of you might recognize her as a best friend to a certain fashion mogul, Vivy Yusof, but this modern Muslimah is a fashionista and avid traveller in her own right. Asma’ (don’t forget the apostrophe) Nasa rose through the ranks in the fashion world where she worked as a Magazine stylist and then as the Creative Director of Malaysian brand, Olloum. Now as an independent creative influencer, Asma’ shares her wisdom on love, life and of course, travelling the world! She embodies the confidence and worldly outlook a modern Muslim woman should have. Check out her recent vacation to Langkawi with her husband or her #ducktravels to Paris!

3. Noor Iskandar, @nooriskandar

As a multidisciplinary artist and photographer, Noor Iskandar has a way of capturing the beauty and elegance of the world around him. This inspiring Muslim traveller uses his work to uncover the ethics and spirituality of Islam while capturing the acceptance of religion in various societies.

When he is not busy keeping up with research for his Masters in Arts, Noor Iskandar enjoys exploring every nook and cranny of the world while capturing the beauty of Islam in each city.

4. Nurul Humairah, @mai.rawr

As much as solo travelling can seem intimidating, this globetrotter has proven herself by exploring the world albeit her disability. Being deaf since birth, Nurul Humairah or fondly known as Mairah has undergone seven solo trips which speak to her fearlessness and fortitude. She first started with roaming the streets of Bangkok but has since embarked on other adventurous endeavours like climbing Mount Rinjani. As she explores the road less travelled and raising awareness to the hearing-impaired community, Mairah enjoys photographing her journey. Follow her as she overcomes her challenges while travelling solo with the help of writing and Google translate.

5. Neollene, @neollene

Neollene is a filmmaker and photographer who shares her travel insights through her lens. She has traversed across continents to countries like India, Palestine and the United States and shows no signs of slowing down. As much as she enjoys learning about history and architecture when she visits old cities, she is also an avid adventurer who enjoys the outdoors especially hiking. From capturing panoramic landscapes to the natural wonders such as the Milky Way and Aurora Borealis, Neollene hopes to inspire other Muslim travellers to seek out the world and also be humbled His Greatness.

6. Atikah Amalina, @thetudungtraveller

What started out as going on vacations in between school terms when she was working as an educator has now metamorphosed into being a full-time wanderluster . Her interesting username represents being a Muslim traveller donning the tudung or hijab.

She shares intimate stories of overcoming any potential stigma or stereotypes Muslims might face in the current political climate of the world. As she trots the globe, Atikah connects with humans from all walks of life and brings forward a message of togetherness as an ummah. She is also a strong advocate for mental health and giving back to society especially when she travels. Currently, this tudung traveller is a fellow at the US State Department in San Francisco where she continues to pursue social activism. She is truly a new age Muslimah badass!

7. Syukri Shairi, @syukrishairi

This Malaysian architect has a habit of sketching beautiful cities with nothing but a pen and his trusty notebook. From the Italian city of Venice to the capital of India’s Rajasthan state of Jaipur, you can find a variety of sketches that not only captures the beauty but also useful travel insights in each city. As a flâneur, Syukri always travels with his pocket notebook and pen to make sure he is always ready to capture the allure of his surroundings. Explore his Instagram notebook where he transforms this three-dimensional world onto his two-dimensional canvas.

8. Att Yusof, @attyusof

This makeup guru is a rising star in the world of beauty. Att Yusof got her start while working for Malaysian lifestyle brand, dUCk. Currently, she has been dedicating all her energy in becoming a professional makeup artist which has brought her all over Asia.

Her work with various clients and brands has afforded her to fill her Instagram feed with photos from breathtaking destinations such as Bali and London. Be sure to check out her stories for some of the best Halal food during her travels and the hidden gems in her hometown of Kuala Lumpur, Malaysia.

9. Sharifah Itasha, @itashama

Her experience working in fashion marketing and being an influencer has brought Itasha away from her native home in Malaysia to other parts of the world. As a devoted mother and wife, she enjoys spending quality time with her little family by going on vacations with them to exotic destinations such as Slovakia and Austria.

She demonstrates a modern Muslim woman who is both fabulous and fashionable yet comfortable in her own skin even while travelling with her little brood. Her beaming confidence and friendly nature make her a force not to mess with.

10. Fadhilah Wahid, @fadhilahwahid

Apart from being an accomplished author and graphic designer, Fadhilah Wahid also enjoys seeking the world beyond. You have probably chanced upon her published book titled Light Upon Light where she documents her experiences abroad while living and studying in Malaysia, South Africa and Yemen. Her book is a collection of her reflections and thoughts while uncovering God’s creations. You can also read her works in other online publications such as the Productive Muslim.

Follow them on Instagram to fuel your wanderlust and garner inspiration for your next vacation!

Also read:  Apps That Every Muslim Traveller Should Have

By Inshirah Majid

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Top 10 Muslim TikTokers of 2021

Without a doubt, TikTok is one of the hottest apps on the market due to many reasons like the ease of content creation, the plethora of unique content you can find on the app, to the speed of your content going viral.

There are many Tik-Tokers who are well known now thanks to TikTok! However, have you heard of these Top 10 Muslim Tik-Tokers? If you haven't, we have compiled a list - in no particular order - for you to check out right now!

1. Dr Suraya Z.A. | @drsuraya

Image Credit: @dr.suraya.sg on Instagram

After watching various medical dramas like Grey's Anatomy, Good Doctor Etc. Have you ever wondered what it's really like to be a surgeon in an operating theatre? Well, wonder no more because Dr. Suraya has got it all covered for you.

Dr. Suraya is an Orthopaedic Surgeon. Her TikTok majorly covers behind the scenes of her surgical process all directly from the operating room! Watch how a bone cement is made or find out how the life of a Singaporean surgeon is like on Dr. Suraya's TikTok!

Did you know? We also invited Dr. Suraya to The Halal Travel Podcast where she gave us even more insights on what she does!

Catch the episode here:

TikTok | Instagram

2. Amira | @asingaporeanabroad

Image credit: A Singaporean Abroad website

Want to feel inspired to explore the world? Check out Amira's TikTok as she shares the Muslim narrative through food and travel!

In 2017, Amira started a travel and lifestyle blog, dedicated to the Modern Muslim Traveller, called A Singaporean Abroad where she shares her recommendations, guides and many contents to inspire Muslims to travel the world. Amira is now a full-time cabin crew and her TikTok covers a lot about things you can do in and outside of Singapore.

If you are looking for marketing tips and tricks on how to grow your brand presence on TikTok, Amira also has a separate dedicated account for it @mirahmedia .

Watch how the life of a Singaporean Cabin Crew is like and more with Amira's TikTok!

Did you know? We also invited Amira to The Halal Travel Podcast where she shares her ghostly encounter in Japan!

TikTok | Instagram | Website

3. Sereen |@sereensounds

Image Credits: @sereensounds on Instagram

If you are passionate about music or just simply a music lover, you have to check out Sereen's TikTok!

Sereen is a passionate musician living in Sydney and her passion for music production grew in 2012 where she self-taught herself everything about music. Her passion for music started when she was just nine years old and now, she has begun her career on TikTok - where she creates remixes.

Sereen has also released two singles "west" and "If You Show Me Love" which are available on Spotify.

She also aspires to be a filmmaker and screenwriter and is committed to eradicating stereotypes as much as possible. She also released an inspiring Muslim short film called "Towel Head"

Watch how Sereen creates her cool remixes and more through her TikTok!

TikTok | Instagram | YouTube | Spotify

4. Rifah Tasnim | @mynameisrifah

Image Credits: @makeupbyrifah on Instagram

Find more tips and tricks for your makeup and skincare? Rifah has got you covered!

Rifah Tasnim is a Cosmetic Chemist and Makeup Artist in the UK. She is passionate about beauty, makeup, and skincare. Did you know? during her placement with West Barn Co., she assisted in creating the "Soap Brows" - a product to help people style their eyebrows - which broke the internet, becoming a favorite to many including big stars like Beyoncé and Little Mix!

You can also book makeup appointments with Rifah if you are in the North East of the UK and looking for a makeup artist.

Find out what is best for your skin or how to better improve your makeup skills through Rifah's TikTok.

5. HalalTrip | @HalalTrip

Are you planning a trip or looking for new locations to explore? Check out HalalTrip's TikTok where we take you through finding Halal restaurants, cuisines, sights and reconnect you to your faith.

Although HalalTrip's TikTok is a relatively young account, it is packed with all the information you need, from hijab tutorials to duas to recipes, we got it all covered for you! Get inspired by other Muslims and catch snippets from The Halal Travel Podcast on HalalTrip's TikTok - which you definitely don't want to miss out on!

TikTok | Instagram | Facebook

6. Will & Sana Saleh | @salehfamily

Image Credit: @salehfamilyofficial on Instagram

Learn more about the Muslim community and our faiths through the Saleh family!

Will and Sana Saleh are an interracial couple on TikTok who decided to join the community in February 2020, after being laid off at the start of the pandemic. Since then, their account has reached more than one million followers! The Salehs are utilizing their platform to share their story and educate the rest of the globe about their faith in a lighthearted and entertaining manner.

After taking the internet by storm with their videos, they decided to venture by starting their own hijab business called "Lala Hijabs" - where they bring colorful and vibrant hijabs to the market.

Check out the Salehs' inspiring stories and learn more about the Muslim community through their TikTok!

7. Khairul Aming | @khairulaming

Image Credit: @khairulaming on Instagram

Looking for recipes to cook up a nice meal for your guests, family, or even yourself? Check out Khairul Aming's TikTok videos!

Khairul Aming is a Malaysian influencer foodie home chef with plenty of creative recipe ideas which you definitely have to try! He is also well known for his segment on his social media called "30 Hari 30 Resepi" (30 Days 30 Recipes) - where he will post a unique recipe every day during the 30 days of Ramadan.

Therefore if you are looking to spice things up in your kitchen, check out Khairul Aming's TikTok!

8. Munera | @iconiccpinkk

Image Credit: @munera.aaa on Instagram

Have a great laugh with Munera (middle) and her sisters as they create humorous TikTok content - from sister pranks to mini vlogs to creatively showing the different benefits of hijab and just randomly hilarious content which will definitely put a smile on your face!

Breaking boundaries recently, Munera and her sisters came up with their own cartoon series called "The Iconics" which is currently only available on their TikTok and Instagram. The cute and comedic cartoon series garnered a lot of support as many of their fans felt that there should be more hijab representations in cartoons.

Catch "The Iconics" and much more entertaining content on Munera's TikTok!

TikTok | Instagram | YouTube

9. Bilal Qazi | @alqazi

Image Credit: @alqazi21 on Instagram

Although TikTok may be a platform mainly for entertainment, there are many Muslim Tik-Tokers on the platform who are also spreading their knowledge about Islam and helping inspire other Muslims spiritually.

Bilal Qazi is a young Muslim Tik-Toker who has dedicated his TikTok page to giving advice and reminders to the Muslim community on how we can better practice our faith and improve ourselves as Muslims.

If you are looking for advice to better practice your faith, check out Bilal Qazi's TikTok!

10. Mariam | @mxriyum

Image Credit: @mxriyum on Instagram

Are you feeling hungry but looking for something completely different and unique to eat? Check out Mariam's TikTok for her interesting and creative recipes!

Mariam is a young influencer who has a passion for cooking/baking. She is well-known for turning food into delicious art. On her TikTok, she shares a plethora of recipes from different cuisines all around the world. She even takes recipes and turns them into Halal versions of it. For instance, she made a Halal version of Gigi Hadid's Vodka Pasta recipe!

Everything Mariam cooks surely is made with a lot of love and if you would like to impress your loved ones, you should definitely give her amazing recipes a shot!

If you love scrolling through your For You Page on TikTok while looking out for new and unique content, don't forget to check out these Top 10 Muslim Tik-Tokers for tips/tricks, entertainment, inspiration, and more!

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From DIY pilgrimages to halal restaurant tips: how this travel blogger built a community of Muslim travelers

Jan 21, 2022 • 6 min read

Elena Nikolova (pictured) has spent years building a resource for Muslim travelers who are looking for relevant information and good deals.

Elena Nikolova converted to Islam in 2009. Four years later, she channeled her wanderlust into a new endeavor: helping other Muslims travel the world.

On one of Elena Nikolova’s first trips as a Muslim, she realized travel for her had changed forever. Visiting Bulgaria from the United Kingdom , she saw how her new halal diet was at odds with her pork-heavy, Bulgarian-Greek upbringing. It wasn’t long before Nikolova also noticed she was getting extra checks at the airport and more attention once she landed because of her hijab.

“I realized that whether we wanted it or not, there is prejudice against those who wear a hijab,” Nikolova said. “I realized that kind of puts Muslims off traveling.” 

Since she converted to Islam in 2009, Nikolova has worked to make travel more accessible and comfortable for Muslims. A lover of deals, she began to share cheap fares and travel hacks on social media to encourage others in her new community to travel too. As a student in the UK, she often booked the longest layovers possible on her way back home to Greece just so she could explore new places. 

An online forum for advocating Muslim travel 

Upon the urging of a friend, Nikolova transformed her expertise into the blog Muslim Travel Girl in 2013, with the goal of helping Muslims travel while being confident in their identities and without breaking the bank. Right away, she started receiving questions related to airport security and whether certain countries were welcoming to Muslims. Her readers, mostly based in North America and Europe , were apprehensive. One of Muslim Travel Girl’s most popular videos , for example, is on navigating airports as a hijab-wearing Muslim woman.

Building a comfort zone

“Throughout the past seven years, we've gone through [issues with] the media and Muslims, and the hijab and problems with women traveling,” she said. “The whole point of a Muslim travel blog is to help and encourage those people, to give them the resources to actually find destination information.” 

While other resources exist, Nikolova says it was especially hard to find information that spoke directly to the experience of traveling as a Muslim when she started the blog. “Even though travel [for Muslims] in general is not so different, we have some differences, like [needing] places to pray or [specific] food to eat,” she said. “Not every Muslim needs these, but it should be there.”

A recent survey found  the availability of halal food and prayer facilities among the most cited faith-based needs of Muslim travelers. Since 9/11, many Muslim travelers say they’ve faced discrimination at airports and on airplanes, ranging from extra security searches and intense questioning by airport staff to unexplainable visa troubles and hostility from fellow passengers.

The 'halal tourism' boom

At the same time, the Muslim-friendly travel market, or “halal tourism” as some call it, has been booming. The industry caters to Muslim travelers looking for destinations that meet their faith-based needs, be it a place to pray, alcohol-free hotels or women-only pools and spas. Before the COVID-19 pandemic hit, it was estimated that by 2026, 230 million Muslim tourists would travel, locally and abroad, up from 98 million in 2010. By that time, Muslim travelers were expected to inject $300 billion into the global economy. With COVID-19, it’s now estimated it will take until 2023 to return to the same levels of Muslim tourists seen in 2019. 

Nikolova attributes this increase in Muslim travelers to the global aspirations of younger Muslims, more disposable income and the persuasive power of social media. With more travelers, she says, has also come more blogs on Muslim-friendly travel, more interest from big brands and companies, conferences on the topic, and travel agencies like Halalbooking.com . 

From credit card rewards to dinner recommendations

As the demographic makeup of Muslim travelers has changed, so has what Nikolova’s readers want. While initially some of Muslim Travel Girl’s most popular and requested posts were on the practicalities of traveling as a Muslim, she says now that more Muslims are traveling, the interest has shifted to what destinations to visit, insider travel tips and halal food recommendations in those places. One of their most popular topics is advice on DIY Umrah , so travelers can take the Islamic pilgrimage to Mecca without using a travel agent or expensive tour package. 

Bassam Ansari, who is based in Saudi Arabia , first discovered Muslim Travel Girl in 2013 through a friend. He says he often visits the site for its hotel and flight deals and has saved significant money through the site’s advice, which he finds to be personable and genuine.

“Using her reviews and travel advice I have found the best possible hotel options in quite a few different destinations,” he said. For example, Ansari says he saved 70 percent on the cost of a standard hotel room in Mecca during Ramadan, finding a room for $300 instead of the usual $1,000, because of Nikolova’s advice on how to effectively buy and use hotel reward points.

Small changes that make a big difference

Nikolova, who splits her time between Saudi Arabia and the UK, says Muslim Travel Girl is now one of the largest Muslim-friendly blogs in the West. She works on it full-time and also offers consultancy services to hotels and resorts on how to be more accommodating to Muslim guests. Even simple changes like providing soft drinks, non-alcoholic wine or fresh fruit in a welcome package, instead of wine, which is customary in places like Greece, can make a big difference in making someone feel more comfortable, she says. 

“It's important to feel safe when you travel and that your needs as a Muslim traveler are taken care of. This is why I'm passionate about…working with hotels in the industry to provide more facilities and more knowledge for Muslims,” she said. “Every destination should be Muslim friendly.”

Having converted to Islam as an adult, Nikolova says she is able to identify with both non-Muslims and Muslims, and that sense of empathy helped in the initial stages of writing Muslim Travel Girl. She says her expertise hasn’t been questioned because she converted to the religion, instead of being born into it, though she can understand that point of view.

“When you are writing about something that is on a specific inclusivity, whether it's halal travel or whether it is accessibility travel, you have to have a basic understanding and principles in order to be accurate in your writing,” she said. “For me, I'm a Muslim, I'm a travel expert, and I have that knowledge because I've worked and lived that life for the past 10 years.” 

Travel opens your mindset

Part of why travel is so important, Nikolova says, is because it can counter misconceptions and prejudice. When she converted to Islam, for instance, her Greek Orthodox parents were not happy about it. But after she and her mother traveled to numerous countries together, including her mother spending a year in Doha, Qatar when Nikolova’s daughter was born, things changed. 

“It's one of the reasons why I'm so passionate about traveling and encouraging Muslims to travel, because you open your mindset,” Nikolova said. “Traveling brings us closer. You wouldn't know your neighbor if you didn’t talk to them. It's the same thing with going and exploring a different city; you wouldn't meet locals and talk to them if you didn't visit.” 

You might also like: Hajj Diaries: returning home How Muslims around the world are celebrating Ramadan during the pandemic Hajj Diaries: performing the Hajj

Safety recommendations and restrictions during a pandemic can change rapidly. Lonely Planet recommends that travelers always check with local authorities for up-to-date guidance before  traveling during Covid-19 .

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30 Muslim Influencers Are Setting The Bar High

Table of Contents

Why Do Brands Need a Muslim Influencer?

Here’s why more and more brands are looking for Muslim influencers:

Diverse Audience

With an estimated 1.8 billion Muslims worldwide, the Muslim community is a significant and diverse market. Partnering with a Muslim influencer can help brands reach this growing audience and tap into their unique needs and preferences.

Muslim audiences are all over the world and not just in Muslim-majority countries. For example, according to 2017 figures , there were over 3.45 million Muslims in the United States, making up about 1.1 percent of the total population. The situation is similar in several other countries, including the UK where Muslims make up nearly 7 percent of the total population.

Authenticity and Trust

Muslim consumers are more likely to trust and engage with brands that understand and cater to their values and beliefs. Thus, working with a Muslim influencer can help brands build credibility and authenticity with this audience.

Cultural Relevance

A Muslim influencer can help brands navigate the complexities of Islamic culture and ensure that their messaging and marketing efforts are culturally relevant and appropriate. This can include everything from avoiding offensive imagery or language to creating content that resonates with Muslim values and traditions.

This is very important for brands looking to enter a new market. Many international brands such as Nike and Burger King have struggled in Muslim countries due to a lack of exposure and choosing the wrong ambassadors.

Competitive Advantage

With more brands looking to tap into the Muslim market, partnering with a Muslim influencer can give your brand a competitive advantage. By working with an influencer who understands the needs and preferences of the Muslim community, you can differentiate your brand and stand out in a crowded marketplace.

Top Muslim Influencers on Afluencer

Let’s have a look at our top Muslim influencers. We have picked names from around the world, including Muslim-majority countries like Morocco, Bahrain, and Pakistan, to countries where Muslims are a minority, such as the US , the UK , and India .

Here’s another Muslim influencer from Pakistan who appears to be doing it right. Sonam has over 19.6K Instagram followers and a decent engagement rate of about 5 percent. A mother of 3, the star identifies as a blogger and talks about a variety of topics, including food, skincare, and shopping. However, she doesn’t seem to be a fan of selfies and you will not find her photos on her page.

The star mainly posts pictures of products and her gorgeous kids and enjoys writing long and detailed captions. We feel this is one of the reasons why she enjoys a very high engagement rate of nearly 6 percent.

Mainly popular in Pakistan, she seems to have moved abroad and appears to be interested in partnering with foreign brands. We must mention that her influence is rapidly growing in countries like the US and the UK and she has partnered with the likes of Maelys Cosmetics, Jurlique, and InflataNation West Brom.

Aliyah Sadegh

Aliyah defines herself as a “foodie girl who loves to travel and explore different places”. She enjoys stopping “every now and then to take pictures to inspire her followers to travel & eat delicious food”.

A look at your profile and you will find that she has been around the world. You’ll find interesting photos of beautiful destinations, gorgeous outfits, delicious meals, and Aliyah having fun.

A true example of a modern Muslim, Aliyah enjoys wearing whatever she enjoys and sharing her experiences with the world. This, we believe, makes her unique and a great choice for brands looking for a Muslim influencer.

Misbah Qaisar

Last on the list is Misbah Qaisar, a Pakistani star with followers from around the world, including India, the US, and Brazil. Misbah seems to be taking her online career very seriously and isn’t just on Instagram but on other platforms as well, including YouTube, TikTok , and Facebook with a combined following of nearly 62K.

She has a good engagement rate of 5 percent on Instagram, which is where most of her followers are. She mainly offers honest reviews and talks about a variety of products such as jewelry, household items, skincare goods, etc.

A YouTuber as well, Misbah keeps her audience busy with never-ending content and new product discoveries.

Maryam Akram

Maryan enjoys more than 28.6K Instagram followers and a good engagement rate of 6 percent. Most of her followers are from Pakistan; however, she also enjoys fame in the US, India, and the UK. This Pakistani-American influencer is an illustrator helping businesses make an impression with her skills.

There are shades of Islam in her work – you will see illustrations of holy places, women wearing hijabs, and more. Working with her can be beneficial. She can come up with unique illustrations that represent your brand. Her work is not only colorful but also has gone viral on several occasions.

Neelam Khan

Neelam is a makeup and beauty influencer with nearly 5 million TikTok followers who appear to be highly engaged with the diva who goes by the name BeautyHacks777 on the platform. In addition, she has a presence on TikTok where she has amassed over 2K subscribers.

Mainly popular in the US, her videos are also enjoyed by users in the UK, India, and Canada. You will mainly find hacks and reviews on her page. The star seems to be a fan of natural ingredients and often posts videos covering the benefits of different oils and natural herbs.

We feel she can be a great pick for brands looking for a Muslim influencer due to her huge reach in English-speaking countries. She is mainly followed by people from Muslim countries and can turn out to be a great partner for brands that wish to target this section of the audience.

Mohd Nassir

Mainly popular in Malaysia, Mohd Nassir is a social media star with more than 153K YouTube subscribers and over 117K TikTok fans. However, we must warn you that his content is not in English. The star makes videos in his local language and most of his followers are also from his country. The country is Muslim-dominated, including expats from Muslim countries like Pakistan and Egypt.

Mohd seems to have mastered the art of creating viral videos with some of his content having managed over a million views. His niche is unique, he creates content with a positive energy and likes to show good things to his followers. In fact, a lot of his content revolves around Islam and what it teaches.

Altaf H is a Muslim influencer who is unique because his channel doesn’t belong to him. He’s a social media manager who manages a variety of YouTube pages, in a variety of niches such as the fitness category. His main channel has over 15K subscribers, mainly from the US. However, he is popular in other countries as well, including Mexico, India, Brazil, and many European countries.

You will find Muslim-oriented posts on his channel, including how to stay fit during Ramadan and the importance of following a halal diet. We feel he can be a great pick for brands looking to reach an international audience. He’s willing to promote products and services in a variety of ways and is known for being easy to work with.

We were quite impressed with Fouzia Naz’s profile. The diva has over 45K Instagram fans and a decent engagement rate of 5 percent. Her versatility appears to be her biggest strength as the star isn’t focused on a single niche. You will find everything from parenting to food to beauty to lifestyle and wellness.

She is a seasoned digital creator and influencer currently living in Texas. She shares her knowledge and passion for skincare, beauty, and lifestyle through detailed product reviews and timely recommendations. As the face behind @fouziathebliss, Fouzia balances her brand, motherhood, and her role as a beauty and lifestyle expert with ease, showcasing how simplicity can lead to happiness.

Kabeer Tareen

Kabeer Tareen is a YouTube and Muslim influencer teaching the world to make money through technology.

He has more than 267K YouTube subscribers and the coveted blue tick that shows his prowess and fame. He is very active on the platform, regularly uploading content and responding to comments. The star typically talks about social media, online earning, MetaVerse, and blockchain. However, there is no religion or Islam-related content. Still, we think he can be a good pick for brands in this niche as most of his followers are from countries with large Muslim populations such as Indonesia and India.

He can be a good pick to do videos such as Is Bitcoin Halal , and Can Muslims Invest in FX , so hit that Collab button now!

With over 55K Instagram fans, Zaha is a volcano of talent. But, that’s not all she has to offer. She even has an impressive engagement rate – as high as 9 percent – and an international following from the US, India, the UK, Canada, and even Malaysia.

A former banker, she is now a full-time blogger “finding balance in life through cooking & organizing. Easy daily recipes and lunch plates, with a touch of lifestyle inspiration”.

She has worked with a variety of brands and mainly focuses on Indian food. We feel she can be a good pick for companies looking for a Muslim influencer as she offers halal meals and is a pro at taking food photos.

Basheera Dawjee

Basheera is a pharmacist and mom with a love for fashion, beauty, and travel. Popular in South Africa, she has more than 51k Instagram fans and over 8.5K TikTok followers.

She describes herself as a ‘content creator who’s discovering mommahood’. The diva talks about a variety of things on her page, including food, fashion, beauty, and travel. Furthermore, she also shares parenting tips and often talks about the importance of wearing modest outfits.

We think she’s highly versatile and a perfect fit for brands looking for a Muslim influencer popular in South Africa. Only 1.36% of the total population in the country is Muslim; however, they stand at over half a million.

Sahar Fatima

Sahar is a digital creator specializing in beauty, lifestyle, parenting, fashion, and traveling. The Texan beauty tries to keep her 40K Instagram family entertained through her interesting posts that contain creative captions and cool hashtags.

She has mastered the art of giving a unique touch to her posts and is known for honest product reviews. You will find some very creative posts on her page. Unlike some other influencers out there, she doesn’t seem to be a fan of selfies and usually posts about the products they use, and her loving children.

The diva has an engagement rate of about 5 percent and a global following. She’s open to working with all kinds of brands and can be a good pick for companies looking for Muslim influencers.

Suhaib Khan

Mainly popular in his home country, Pakistan, Shoaib is a Muslim influencer who targets youth and has over 17.6K Instagram followers. He is an SEO analyst and also works as a model in his free time.

You will find casual photos on his page, including him traveling, enjoying delicious meals, and just posing in front of a camera. Furthermore, he helps people increase their social media reach and can be a good pick for local brands that want to promote products on a local or national level.

The star has partnered with a number of local brands and is open to more Collabs.

Nemo Ahmed has become a popular name in no time. This young and upcoming influencer has over 200K TikTok fans and more than 2.3K YouTube subscribers. Moreover, he focuses on Instagram as well where he has a decent engagement rate and over 22K followers.

A professional parkour athlete, Nemo started as a football player and enjoys taking part in all kinds of sports. He calls himself a traveler and is currently living his best life in Dubai. You will find him taking part in a variety of sports, including surfing and parkour.

His videos resonate with people who enjoy adventure and many even look up to him. Sign up with Afluencer today to get in touch with Nemo and several other Muslim influencers.

Younes Ezzentri

Younes Ezzentri is a travel photographer with more than 22K Instagram followers. He likes to showcase his talent to the world and takes pictures of everything from wildlife to nature to people. This unique talent makes him a great choice for brands looking for an influencer as he can highlight your products or services through his photography skills.

However, he specializes in adventure and landscape photography and enjoys being lost in nature. This Moroccan star lives in Casablanca and is always on the move. Reach out to Younes and several other Muslim influencers ready to help your brand reach the next milestone.

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Gunel Mahmudova

This beauty from Azerbaijan has 26K Instagram fans and a growing presence on other platforms like TikTok and Twitter. She has a background in marketing and a passion for building content that helps others grow.

She mainly talks about fashion and beauty and is also an avid traveler. The diva enjoys going live on social media and connecting with her followers who are highly engaged and interested in what she has to offer.

You will find pictures of the star exploring different cities and rocking a variety of outfits. She has partnered with a number of brands and is open to collaborating with both big and small names.

Shima Katouzian

Shima is a popular influencer with over 1.5 million followers on the internet. She is available on almost all major social media platforms, including Instagram where she has more than 1.2 million followers. But, what really impressed us is her engagement rate which is above 11.2 percent. This shows that her followers have a genuine interest in what she posts.

The diva is equally popular on YouTube with 100K subscribers and millions of views. Moreover, she is now building followers on other platforms and is about to hit the 10K mark on Twitter and has close to 30K fans on TikTok.

She is a global icon with fans from around the world, including the US, Turkey, Canada, the UK, and Australia. She mainly talks about fashion and beauty and unlike some other Muslim influencers on this list, she is very liberal and isn’t afraid of trying new things.

With more and more Muslims opening up to the idea of trying different styles and fashion and following influencers like Shima, we feel she can be a good pick for brands looking to build a connection with a Muslim influencer.

Fatima El Bakkali Kasmi

Based out of Tétouan, Morocco, Fatima is a Muslim influencer with a special focus on Instagram. This microinfluencer has nearly 3K Instagram fans but that’s not what we included her for. The star hits the ball out of the park with an engagement rate of 56 percent. We haven’t come across any other influencer with such a  high engagement rate.

The level of interest in her posts is very high and she built an international following with followers from Morocco, The US, The UK, and Canada. The diva knows how to pose in front of a camera and excels in the fashion niche.

She enjoys wearing all kinds of clothes and has worked with a number of companies. We feel she can be a good pick for local brands looking for a stunning face.

Hickma Mohammed

Hickma is a 19-year-old fashion influencer with a mission to empower Hijabi Muslims to embrace their style while maintaining modesty. She believes that street fashion can be modest and still make a statement. As a Muslim herself, Hickma understands the challenges of finding stylish and modest clothing, but she’s passionate about helping her followers discover their confidence and express themselves through fashion. However, we must add that she isn’t always in a hijab and likes to try different things.

The stunner has been fascinated by fashion since she was a child, and she believes that it’s a powerful tool for self-expression, especially for introverts and Muslims like her. By promoting modest fashion, Hickma hopes to inspire others to embrace their unique style and feel confident in their own skin.

If you’re looking for a fashion influencer who shares your values and is passionate about promoting modest fashion, then Hickma is the right choice. She’s committed to creating a more diverse and inclusive fashion industry, one outfit at a time.

Umber Sulaiman

Open to PR and collaboration, Umber is a makeup artist with more than 23.4K Instagram fans and a decent engagement rate. Based out of the US, the star seems to have a global audience from countries like the US, The UK,  India, and Pakistan.

She mainly works with fashion and beauty brands and has partnered with the likes of Medature, Neuraderm, and Thayers. The diva is considered authentic as she enjoys the coveted blue tick and is considered an authority in the field.

We think she can be a good pick for brands looking for Muslim influencers due to her push for modest living.

Mariam Ashraf

Beautiful and talented, Mariam Ashraf is a fast-growing social media influencer with 7.6K Instagram fans and a decent engagement rate of 4 percent.

Take a look at your profile and you will understand how cool she is. A fan of colors, she enjoys roaming around in vibrant outfits and posting fun content. You will find everything on her page, from pictures of delicious foods to stories of her travels.

The diva is mainly popular in Egypt and enjoys trying new things. She originally started as a food reviewer and is now concentrating on other things as well. We think she can be a good pick for brands looking for someone with a colorful personality.

Aqsa Duduke

Aqsa Duduke is a student and blogger with more than 21K Instagram fans and a decent engagement rate. Take a look at her profile and you will find very unique content, including selfies that do not show her face. The star seems to be an avid Muslim and likes to wear hijab or use emojis to cover her face.

She’s a perfect example of a Muslim woman who is finding success while following her religion. A student of medicine, Aqsa runs the page ‘Girl with Modesty’ and is also concentrating on YouTube where she posts tutorials and reviews.

Furthermore, she often talks about religion and the importance of being a good Muslim. We think her devotion and unique content make her one of the best Muslim influencers.

Sarah Muhammad

Mainly popular in the US, Sarah is a growing name with over 26K Instagram fans. A nutritionist by profession, she also has another Instagram page called Nutrition With Intention RD where she has over 1.2K fans.

The stunner is pushing the idea of healthy eating and mainly posts about food, including reviews and recipes. This is why we feel she can be a good pick for food brands that want to reach new people.

The star has worked with a number of brands such as Daisyspoboychicago in Hyde Park, Jinsei.motto in the West Loop, and Duckinnchicago in Chicago. She is open to working with both new and established brands and is known for being professional and easy to work with.

Ghassane Hihlal

Ghassane Hihlal is a Moroccan influencer who identifies as a freelancer and YouTuber and specializes in producing fun content. You will find vlogs covering his life, reaction videos, and prank videos on his YouTube channel, called Ghassane TV, where he has more than 1.38K subscribers. However, we must mention that his videos are in Arabic, which is the language most commonly spoken in his country.

In addition, he is on Instagram and Facebook, and TikTok. But, he seems to be most focused on Instagram out of these where he is about to hit 20K followers.

Hihlal is a microinfluencer and while he doesn’t have a huge number of subscribers, they appear to be highly engaged with the star enjoying an engagement rate of 13 percent on YouTube.

Noorain Huma

Loved by over 100K on Instagram, Noorain is a powerhouse of talent with a thunderous engagement rate of 10 percent. This makes her one of the best Muslim influencers out there as very few are able to enjoy such a response on social media. Mainly popular in India, she also has followers from countries like the US, The UK, and Canada.

She is a food blogger and mainly concentrates on Indian foods. The star has moved to the UK and seems to be a pro at making reels that look tempting.

We feel she can be a good pick for brands looking for a food influencer who promotes halal meals.

Kai Darul is a passionate and driven individual who has made a name for herself in the world of blogging. A qualified accountant, she founded Hijabi Mag in 2015 to spread awareness about modest living and the lifestyle of a Muslim woman in the Christian-dominated Philippines. Through her blog, Kai promotes dialogues and understanding between different cultures and religions.

This makes her a great pick for brands looking for a Muslim influencer who has an understanding of living in a non-muslim majority country. The diva has over 12K Instagram fans and thousands of loyal web visitors.

Kai’s blogging journey began in 2007 when she started using a Friendster blog. She later moved to Blogspot in 2008, but it wasn’t until she was a sophomore in college that she took blogging seriously. She won a domain name, Lilpink.info, and a hosting package from Cei’s mini blog giveaway, which motivated her to continue blogging.

Kai’s blog has received numerous recognitions, including being named a pioneer blog by a Muslimah for Muslimahs in the Philippines.

Bushra Khan

Bushra has a huge following of over 60K on YouTube and an impressive engagement rate of over 7 percent.  Very active on the platform, she posts everything from daily routines to fun vlogs to makeup videos. A supporter of modest fashion, we feel Bushra can be a great pick for brands that cater to people interested in modest clothing.

Mainly popular in India, she also has followers from the US, the US, Pakistan, Canada, and Germany. She is very active on social media and is open to working with a variety of brands, including beauty companies, fashion houses, and more.

Those looking for a talented Muslim influencer can get in touch with Samad, best known for making animated rap battles between famous people. His content is as cool as it sounds. His videos feature famous individuals such as politicians, sportspersons, and entrepreneurs.

He has over 50K subscribers who appear to be highly engaged. Some of his videos have even gone viral managing thousands of views. However, he is mainly popular in the subcontinent and can be a great pick for brands that cater to these countries.

You can even get him to create unique animation for your brands. The man seems to be good at what he does and active on other platforms too.

Almas Qaiser

Almas is a Pakistani-Canadian social media star who impresses in several departments. She has a very high engagement rate of 6.2 percent, which makes her one of the best Muslim influencers to work with.

The diva is very active on social media and has about 2K Instagram fans. Moreover, she has an international fan following with most of her followers based in the US, Pakistan, Canada, and India. Furthermore, we feel she can be a great pick for brands keen on promoting hijabs as the diva is always wearing one and regularly talks about hijab-related topics.

She works as a working mom and enjoys traveling, trying new foods, and sharing her journey with her growing fan base. As a mental health advocate, she aims to spread awareness and promote well-being. Almas is open to collaborations with brands that align with her interests and values, such as modest fashion, halal cuisine, and lifestyle products.

Mariem Wildane

Mariem’s profile is as cool as her name. She defines herself as a “fashion, lifestyle, and interior design enthusiast” and enjoys talking about affordable fashion ideas. Mainly popular in Bahrain, a Muslim-majority country, she also has followers from Morocco and Saudi Arabia.

More popularly known as Mimi Wildane, she enjoys more than 2.3K TikTok followers and nearly 500 Instagram fans. Mariem is a micro-influencer, but she seems prepared to go big with an outstanding engagement rate of around 11 percent on Instagram.

Her curls, cool fashion sense, and colorful profile are some of the main reasons why brands appear to be interested in her. So what are you waiting for? Invite Mariem to Collab today!

When to Use Muslim Influencers

Here’s how brands can best use Muslim influencers:

Travel Companies to Promote Islamic Trips

Muslims take trips to Islamic sites in Iran, Iraq, and Saudi Arabia. Travel companies can make plans targeting Muslim travelers as they are usually heavy spenders and can help boost your revenue. Working with Muslim travel influencers can be a great way to tap into this market.

Hajj, one of the largest gatherings of Muslims in the world, attracts millions of people from around the world. The Hajj tourism market is growing at a CAGR of 7% and is expected to cross the US$ 350.0 billion mark by 2032. Working with Muslim influencers can be a great way to benefit from this opportunity.

Food Companies to Sell Halal Products

With the Muslim population growing, the demand for halal food is also on the rise. The industry reached US$ 2,221.3 billion in 2022 and is expected to reach the US$ 4,177.3 billion mark by 2028, recording a CAGR of 10.8%.

Working with food influencers can be a great way to reach people interested in halal food and boost your profits. Moreover, brands can also benefit from the holy month of Ramadan when Muslims tend to spend more, especially on food items.

Benefit from Islamic Festivals

Just like Christians spend wholeheartedly around Christmas, Muslims spend lavishly around Eid, a special occasion where it is customary to give gifts, buy new clothes, and have fun. Such festivals can be a great opportunity for brands to cash in.

Everything from clothes to toys to sweets sells like hotcakes during the season. Working with a Muslim influencer who understands these festivals and is followed by the right people can be a great way to push your brand.

Modest Clothing for Muslims

Clothing items such as hijabs and burkhas are heavily in demand. In fact, according to the 2022 State of the Global Islamic Economy Report , spending on modest fashion saw an increase of 5.7% in 2021, and the industry is rapidly growing. Surprisingly, North America is the largest market with a CAGR of 5.70%.

If you sell modest clothing and you aren’t working with Muslim influencers then you might be losing out on a very good opportunity. Sign up with Afluencer today to get access to top Muslim influencers who promote modest clothing.

Book Publishers to Attract Muslim Readers

Muslims are avid readers and almost every household has a few religious books, including The Quran, which has sold more than 800 million copies . In addition, Muslims enjoy reading Islamic literature, history, and books that teach children good manners.

Publishing houses can partner with new mothers and Muslim influencers to push these products and boost their revenue.

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The Tour Groups Empowering Muslim Women Travelers—and Fostering Community

By Sarah Shaffi

For many practicing Muslim women, finding the right hotel and booking excursions is just one part of planning a vacation. There’s also the search for halal or vegetarian restaurants, pinning mosques with a women’s prayer space to Google Maps, and researching whether a destination is safe for them not just as women, but oftentimes as visibly Muslim women if they wear a hijab or niqab, or want to don a burkini.

For years, Muslim women wanting to travel have done this all themselves, without the help of travel and tour companies that cater to their non-Muslim peers. That despite there being a huge demand: According to the Mastercard-Crescentrating Global Muslim Travel Index 2023 , Muslim women “make up a substantial portion of the global Muslim travel market,” citing a growing trend for “solo and women group travel” in particular.

“Muslim women are looking to travel with a group of like-minded women where they can feel catered to in terms of having time to pray, eat halal food, feel comfortable wearing hijab if they do, and visit local mosques when traveling,” says Ellie Quinn Belhaj, a travel blogger based in Manchester, England.

But while some Muslim women may have additional requirements while on vacation, notes Belhaj, they are also after all the same things as other travelers: “Muslim women want to hike, dive, and explore cities like everyone else.”

In recent years, a number of independent travel companies founded by Muslim women have sprung up to fill this gap in the market, all seeking to make travel easier—especially for those who grew up in cultures where women traveling alone may not be the norm or might not have the confidence to start off solo immediately. Tour operator The Muslim Women’s Travel Group offers exciting trips while also making sure religious needs don’t have to be cast aside. Founder Sadia Ramzan says she wants to “enable women to explore the world safely [while] respecting their beliefs and values.”

Later this year The Muslim Women’s Travel Group will head to Japan, where temples, a kimono-dressing and dance experience, and a tea ceremony are on the itinerary. Another trip planner, Sisters Getaway , offers retreats complete with yoga and creative writing sessions that are interspersed with excursions. Muslim hiking and adventure group The Wanderlust Women ’s summer 2024 Pakistan trip will include seeing the Batura Glacier and a community day in the mountains. In Uzbekistan later this year, tour operator Halal Travel Guide has programmed activities including Islamic calligraphy and walking tours.

Sisters Getaway founder Abdiya Meddings

Regardless of what the itinerary may have in store, travelers pause what they’re doing five times a day so whoever wants to can pray. They don’t have to worry about accidentally eating non-halal food, either, or navigating experiences centered around alcohol. Still, these trips are not “religious retreats,” says Sisters Getaway founder Abdiya Meddings, although religion does permeate the ethos these companies operate by. Halal Travel Guide founder Soumaya T. Hamdi uses the term “halal tourism” to describe what her company does—halal refers to the food Muslims can eat, but is widely used as an adjective to mean “permissible” when it comes to Islam.

Hamdi says the culture of halal is “also about being fair, conducting business in a way that is responsible, that takes into account the local people, the local destination, and the impact that our visits have on the destination.” Principles that should be applied to all scopes of travel. Ramzan is also focused on responsible tourism, and likes to use women-owned companies and women guides where possible, supporting women like her who have set up their own businesses.

Most of these groups attract travelers based in the UK, North America and Europe, with a small number of customers coming from further afield, including the Middle East and even Australia. But core to all of them is enabling travelers to feel connected to each other, the places they visit, and even their own histories. Depending on the destination, Halal Travel Guide also helps travelers learn stories about their Islamic heritage . “We connect people with their Islamic heritage because a lot of us are very disconnected from our stories,” says Hamdi. “What shapes your identity more than the stories that you listen to?” Folk tales and history are not easily found in books published in the West, TV shows that are aired, or even in school curriculums.

“We've been working really hard to share these stories about figures from Islamic history, about countries that have fantastic Islamic heritage,” says Hamdi. During Halal Travel Guide’s Jordan trip, for example, the itinerary includes a day at Al-Salt outside of Amman, an ancient city where a number of Islamic prophets are believed to have once lived, worked, or passed away; the day trip includes visiting burial grounds and hearing more about the lives and stories of these prophets.

In other cases, the focus on fostering community stems from the companies’ origin stories: Sisters Getaway started life with Meddings wondering how other Muslim women found people they related to, particularly if they recently converted to Islam and felt they didn’t fit into already established Muslim spaces like mosques. The Muslim Women’s Travel Group began on Facebook when Ramzan had questions about traveling alone after years of doing so with her five sisters, and didn’t find the community she was looking for.

Meddings’ first Granada retreat sold out in three days and 27 retreats later, the company is her full-time job. A big part of its success, she says, is that it appeals to “a lot of women who find themselves at a time in their lives where their friends are in completely different stages and they [are] alone for various reasons. Making friends in your twenties, thirties, forties, sixties, [is] not as easy as at school or university.”

Hamdi, meanwhile, says Halal Travel Guide attracts a lot of people in their 30s who are unmarried, don’t have children, and are “very successful, have money to spend, and want to invest in themselves by meeting new people, going on unforgettable trips, and sharing those trips with other people.”

Of course, all the women that go on these trips carry stories back with them, as well as friendships. Ramzan, Meddings and Hamdi have all had women bonding on their trips and going on to book vacations of their own together—or returning to their companies as a group.

But it’s the diversity of women the companies host that allows travelers to feel welcome, whatever their background. Attendees of Meddings’ retreats have included three generations of women from the same family, a widow who hadn’t traveled since her husband had passed away, and non-Muslim women who are simply searching for a women-only space in which to relax. The Muslim Women’s Travel Group’s oldest guest was 74, and the group has had “the burkini babes laying next to the bikini babes” on its trips, says Ramzan.

For Muslim women, being accepted for who they are, with no expectations and no stereotypes, is freeing. Says Meddings: “Everyone can come exactly how they are. Hijab, no hijab, praying, not praying, it doesn’t matter [to] us. Everybody is welcome. And I feel like that really speaks to a lot of people.”

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• Inspirational people

9 Muslim TikTok Travelers You Have To Follow Before 2021 Ends

Siti Ayeeshah Zaki  •  Dec 23, 2021

Singapore's Vaccinated Travel Lanes might be on hold for the moment, and travel in general might seem a little far from reach. But what if we told you you can travel the world just by swiping on your phone? TikTok's home to plenty of Muslim travellers - some of them even live away from their home countries!

Here are the top 8 Muslim travellers on TikTok that you absolutely have to follow to catch a glimpse of the world from your sofa.

Top 9 Muslim TikTok Travel Influencers

1. @asingaporeanabroad.

Amira, a Singaporean cabin crew member, tackles the world through her job! Exploring both Singapore and abroad, she captures her experiences and memories on TikTok.

Credit: @asingaporeanabroad on Instagram 

Sharing all the cool new things she goes through as a cabin member and as a Singaporean Muslim traveler, this TikTok influencer is definitely one to keep an eye on.

2. @jpbrinx

If you're Malaysian, you've probably heard of Sabrina Azhar . Though only 22 years old, this Malaysian Muslim is already becoming a popular name for Muslim representation in South Korea!

Credit: @jpbrinx on Instagram 

Documenting her student life as a Malaysian in Seoul, this TikTok star never expected to find her way into fame. Now, she's got 1.3 million TikTok followers, and has been signed by WILD Entertainment with former CLC member, Sorn. She even got to host a Shopee live session with Twice in Seoul!

If you're looking to catch a glimpse of what it's like to live abroad, you might just want to give Sabrina a follow.

3. @muslim.fbi

Although a little more established on Instagram, this TikTok influencer already has 28.1 thousand followers on her TikTok account.

Credit: @araceli.vv on Instagram

This Mexican Muslim revert now studies in Cairo as she travels the world. Many of her videos and photos on Instagram and Tiktok surround her travels around the world - including Turkey & Paris! If you're interested in finding out more about her journey to Islam and her life in Egypt, you have to give her a follow.

4. @salehfamily

Looking for some wholesome family fun? Will & Sana Saleh, a Canadian-Pakistani couple share their life as Muslims in Toronto, as well as document their travels abroad!

Credit: @ salehfamilyofficial  on Instagram

Recently, the family traveled to  Turkey for vacation and visited the Syrian refugee camps where they encouraged their followers to help out the refugees through various channels.

Beyond their travels, the couple also posts relatable Muslim family content, pranks and answer Muslim-related questions on their page!

5. @fahemamiah

Solo female Muslim travels might just relate to this influencer. The founder of @mock.studios, an ethical clothing company, Fahema documents her life through her passions: travel and fashion!

Credit: fahemamiah  on Instagram

From taking videos with the Eiffel tower in Paris to visiting an active volcano in Greece, catch a glimpse of the world amid a pandemic with Fahema! Traveling with alone or with her friends, Fahema challenges the preconceive notion that female Muslims can't travel alone. Check her out!

7. @rubbiatravels

Currently situated in Turkey, this travel blogger, and researcher has explored one 30 countries! With 33.8K Instagram followers and a growing TikTok following, it would be a waste not to follow Rubbia on her journey.

Credit: @rubbiatravels on Instagram

With powerful reflections on her life as a Muslim woman to extraordinary adventures across the world, Rubbia will leave your wanderlust thirsting for more and your mind inspired. Yet another Muslim women challenging the norms of what it's like to be a Muslim women, the researcher notes in one of her posts, ''Just a reminder, as sometimes being a Muslim woman can be tough as groups/cultures within the community may try to project their understanding of Islam on to you with regards to what your role should be as a woman, so my advice is to NEVER take anything at face value, do your own research.''

Truly inspiring!

8. @abdu_nour_travels

If you're a fan of watching vlogs, then you have to follow Abdu Nour. His 13.5K TikTok followers definitely did not come easy - Abdu Nour captures the unique scenery of each country in each vlog and video, sharing must-visit spots and all the delicious food he encounters on his travels!

P.S. If you loved these, you might just love this next account even more.

9. Have Halal, Will Travel

That's right! HHWT is on TikTok! Click here to follow and watch bits of HHWT's office life, travel adventures and food recommendations ?  You won't regret it.

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8 Muslim Influencers You Should Be Following Right Now

August 8, 2022

From travel to health tips, Muslim influencers have taken the world by a storm. Although everyone's heard of the likes of many fashion and beauty influencers like Dina Tokio or Huda Kattan, other categories have gone a bit under the radar. There are so many brilliant Muslim storytellers in the online sphere which we wanted to shine a light on!

Nadir Nahdi  

Born and brought up in London, Nadir's creativity has really taken off in 2019. His breakout documentary 'Finding Nenek' explores issues of identity, culture and family as he goes on a journey to find out who his Grandmother was and essentially where he comes from. As a captivating storyteller, Nadir helps bring to light the issues around not knowing our roots which a lot of us have faced at some point.

Looking for your soulmate?

You won’t find your soulmate on this blog post but you might find them on Muzz - the world’s biggest Muslim dating and marriage app.

I'm not Western enough to be Western, Eastern enough to be Eastern. I grew up yearning for a sense of belonging, searching for somewhere to feel home.

Suhaiymah Manzoor-Khan

As a true disrupter, Suhaiymah (also known as The Brown Hijabi ) isn't afraid to call out the islamaphobia and racism that is still present in our society. After graduating from Cambridge, Suhaiymah regularly writes and speaks about topics ranging from Islamophobia, racism, feminism and poetry. Her work has been featured in the likes of Al Jazeera, ITV and the Islam Channel; her most recent accomplishment is the launch of her debut poetry collection 'Postcolonial Banter' which is available this month! She's dedicated, fierce and nothing's going to stop her from standing up for what she believes in ♥️

Halima Aden

No doubt, Halima Aden is the most influential on this influencer list, but she's arguably also one of the most inspiring. Born to Somali parents, Halima was brought up in a Kenyan refugee camp until the age of six after the family home in Somalia was tragically burned down. After settling in Minnesota in the US, Halima was the first to do many things... The first Somali American to be crowned homecoming queen in her high school. The first woman to wear a hijab in a US beauty pageant. The first woman to wear a headscarf and burkini on the swimsuit cover of Sports Illustrated. As a woman and a Muslim she's breaking down barriers wherever she goes, meaning she's definitely one to watch.

That's the thing, the stereotype is that Muslims want to come to this country and they want to change the rules, they want to change everything. That's the opposite of what I want. I just want to participate.

@BeardedPashtun

Currently at 4414 followers on Instagram, Fahd, the man behind @beardedpashtun is growing rapidly. Aside from an epic handle name, Fahd's aim is to ultimately 'create posts that start conversations exploring potential solutions for issues that we face as young Muslims living in the West'. He's taken this initiative to the real world as well with monthly gatherings in Birmingham where young Muslims can freely talk and build a community that many of us yearn for.

Don’t learn about Christianity from the Imam and Islam from the priest. Be fair and just.

Singapore born Aida Azlin has grown a solid community of Muslim women over the years through her beautiful love letters every Tuesday where she discusses topical issues, her thoughts and reflections of today's society. With 100s of testimonials for her letters on her website, it's clear that she connects with others on a seriously deeper level; such as one woman professing "I want to read Aida's letters over & over as it reminds me of who I am. I’m Allah’s."

Aïcha Sebaa

As a board licensed acupuncturist and clinical herbalist, Aïcha helps women in all phases of their life starting from acne issues as a teenager to menopausal conditions when women get older. Aïcha's childhood love of nature led her to a career in natural and East Asian medicine as she believes that the human body is self healing and capable of much more than we tend to give credit to. Follow along on her social media as she instills her knowledge of all things health and wellness.

Despite the challenges that we all go through, fortunately, the human body is brilliant and has its own resilient self healing capacity that we just need to recognize and tap into.

Elena Nikolova

Ever wanted to find out how to do Ummrah for a lower price, or find more Muslim friendly travel destinations? Elena Nikolova is the answer to your questions. Her travel blog has grown to become the largest website covering Muslim and Halal travel. As seen in the likes of BBC, Islam Channel, Business Traveller Middle East, Thomson Reuters and others, she's definitely making her mark. She's even written a book all about travel hacks on how to make your Ummrah experience under £300 if you really want!

We end our fabulous list of influential Muslims on a light hearted note because Abdul Aziz aka Bin Baz is probably the funniest guy in the Middle East. He's best known for his short few second videos about his everyday life in Dubai. Whether he's pranking his friends or teaching Logan Paul Arab traditions , he's always having a laugh and will definitely make you smile.

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Muslim Girl

There Is a Muslim Way to Travel and It’s Not What You Think

What do you think of when you hear the words ‘Muslim travel’? Do pilgrims clad in white robes and black abayas circling the Holy Kaaba come to mind? Do images of juicy lamb shawarmas and tandoori chicken make your mouth water? Do you picture your favorite hijabi influencer modeling a trendy outfit in the desert for the latest #VisitDubai Instagram ad?

These days, we often equate Muslim travel to one of two extremes: a deep religious obligation to perform Hajj and Umrah, or a surface-level focus on finding halal places to eat and rocking modest fashion in exotic locations.

Spoiler alert: It’s more than that.

The Mainstream Narrative on Muslim Travel is Missing Something Big

Browse the channels of mainstream Muslim travel bloggers, and you’ll see that the majority of content is about:

• How to prepare and save for a religious pilgrimage
• Top halal hotels and restaurant recommendations
• How to slay your vacation wardrobe and style your hijab for different climates

Do you sense a theme?

The current narrative around Muslim travel is overly centered on the planning process showing Muslims how to take care of their physical needs (eating, packing, lodging, dressing, shopping) while abroad. Obviously, this is super useful information because it makes travel more accessible and comfortable for Muslim travelers.

But this narrative is also lacking something crucial.

Muslim travel encompasses more than just Hajj, halal food, and hijabi-friendly outfits — it should also be about traveling purposefully to fulfill our spiritual needs . Ironically, what’s missing from the general conversation about Muslim travel is the Muslim part.

Let’s fix that.

Putting the ‘Muslim’ Back Into Muslim Travel

As a Muslim blogger and avid traveler , I wholeheartedly believe that there is an Islamic way to travel. It involves being more mindful of Allah, our history, and our planet.

1. Remember Allah by Observing His Creation

The first way to put the ‘Muslim’ back into Muslim travel is to take less selfies, in which the destination fades into the backdrop of another #OOTD post, and focus more on spirituality.

In the Quran [29:20], Allah gives us this guidance: 

“Say [Oh Muhammad], Travel through the land and observe how He began creation.”

In this verse, we are directed to travel so that we may discover the wonders that Allah has placed in this world. The simple, but powerful, underlying philosophy is that seeing is believing. When you leave the man-made urban jungle and visit places of breathtaking natural beauty — like the islands of the Maldives  (see above) —  you are left in awe.

When you pause and pay attention to the diversity of life — from the human race to the flora and fauna — you are left fascinated by how it exists in perfect harmony. These things are a reminder that this world did not spring up out of nowhere; it was created by Al-Khaliq, the Creator. We can only appreciate the Artist if we spend time admiring His work.  

So, lets travel to marvel at the mastery of our Maker, not solely to model in front of landmarks.

2. Learn About Islamic History

The second way to travel Islamically is to learn about a country’s culture and history so we can be thankful for how far we’ve come and see how we’ve changed the world along the way.

In a hadith narrated by AbudDarda in Sunan Abi Dawud, the Prophet Muhammad (peace be upon him) said:

“If anyone travels on a road in search of knowledge, Allah will cause him to travel on one of the roads of Paradise.”

This hadith suggests that the pursuit of knowledge is a path to paradise. Traveling is one of the best ways to learn about our Islamic roots and heritage. If we understand the impact our Muslim brothers and sisters who came before us had on different parts of the world, we can better connect to our past. If we study the struggles previous generations of Muslims faced, we can develop a greater gratitude for their sacrifices. And if we examine the victories and achievements of our Muslims ancestors, we can surely find lessons and inspiration.

For example, did you know that the Grand Mosque of Paris  (see above) was built as a token of gratitude for the Muslim warriors who fought against Germany in World War I? During the second world war, this mosque provided shelter and safe passage to European and Algerian Jews to protect them from persecution by German Nazis who had occupied Paris.

Let’s travel to feed our brains, not just stuff our bellies with halal food.

3. Protect the Planet

The third way to travel the Islamic way is to be eco-friendly, making an effort to preserve— not just photograph — the places we visit.

In a hadith narrated by Abu Sa’id Khudri in Sahih Muslim, the Messenger of Allah (peace be upon him) said:

“The world is sweet and green (alluring) and verily Allah is going to install you as vicegerent in it in order to see how you act.”

There are many Quranic verses and Prophetic sayings that emphasize our responsibility to take care of our planet. Allah has made us stewards and guardians of the good green Earth. Therefore we must travel through it gently, limiting waste and overconsumption, and minimizing our environmental footprint. For instance, the Algarve region of Portugal  (see above) is home to some of Europe’s most beautiful beaches. When you travel there, you can support sustainability initiatives by visiting beaches that are accredited with the environmentally-friendly Blue Flag label.

This God-given responsibility of protecting our planet extends to animals too. When you travel, don’t participate in touristy things that perpetuate animal cruelty, like the owl cafes of Japan .

Let’s be examples of ethical, not egotistical, travelers.

Elevating the Conversation Around Muslim Travel

The content around Muslim travel has become ‘itineraries and look-books from Muslims who travel’. We’ve forgotten that traveling is as much a means of deepening our connection to Allah, each other, and the Earth, as it is a vacation from our day-to-day stresses.

I want to elevate the conversation around Muslim travel and inspire you to travel more fully. For me, traveling has become an integral part of strengthening my faith. If you want to join me on this journey, you can follow my adventures at annum-munir.com . I blog about the places I’ve been, what I’ve learned, share tips and reflections from each experience…and I also include info about halal food and some cute outfits too.

But my first and foremost focus is on being a mindful Muslim traveler.

The New Faces of Being Visibly Muslim Online

by Anmol Irfan

How social media influencers are challenging stereotypes both within and outside of Muslim communities—just by being themselves.

In this very digital age, I wouldn’t describe myself as much of a social media person. Despite my active Twitter presence, which I attribute to work, and the occasional procrastination scroll on Instagram, which always ends up longer than expected, I’ve just never really found much joy in it. Even back when most people dreamed of becoming bloggers, I never saw the appeal: I couldn’t relate to their desire to share their lives so publicly, and felt a disconnect with their content as a result. 

Then, around January last year, I discovered With Love, Leena . The account follows the day to day life of Texas-based content creator Leena Snoubar, covering everything from fashion to parenting to all things lifestyle. In one video, she gives a tutorial on how she removes makeup stains from her hijabs. In another, she shares an intimate day out with her mother and sisters, where they grab brunch and go wedding dress shopping for her youngest sister. Scrolling through her account, I found myself feeling—for the first time—like I was actually getting something out of my Instagram experience: I’d never come across a Muslim influencer who was so visibly Muslim and yet didn’t feel the need to justify or be bound by their religion. 

It was only when I came across Leena that I realized my feelings of disconnect on social media had less to do with the platforms themselves, and more to do with the kind of content I was seeing. Maybe it was the algorithm or just my lack of social media engagement, but I was almost exclusively served either general fashion and beauty content—which I assumed was because of my gender—or Islamic videos, with little in between. It made me feel alienated in terms of my other interests, and like I had to separate my religious identity from the rest of me, or else somehow justify their intermingling. 

For a lot of young Muslims, being online as a visibly Muslim person creates a pressure to either always be preaching Islamic content or advocating for our religious identity. When I first started out as a journalist, I often felt a heavy responsibility to justify my identity, and to prove, somehow, that Muslim women were not limited to the stereotypes projected onto us. But constantly having to justify my identity also meant constant emotional labor, and as I quickly learned, this only ever led to burnout. It’s a pressure that content creator Maliha —who says she’s been an “internet girlie” since before influencers became popular—is very familiar with. “I started out with my YouTube channel, and then Instagram, and because a lot of my content was cosplay I became the ‘hijabi cosplayer,’” she says. “But I’m not very good with having a niche, and when I moved to TikTok, I started making content that I connected to more, mostly rants and healing—social justice-y stuff.” Despite pivoting directions with her content, though, she soon found that her audience hadn’t changed or expanded at all: Maliha says that even though her content wasn’t Islamic, TikTok’s algorithm was almost exclusively showing her videos to other Muslim users. 

This sort of systemic stereotyping, that comes from both outside and within Muslim communities, is exactly what some influencers like Leena and Maliha are challenging with their diverse content. Despite living continents apart, I immediately felt a connection to Maliha—one that came from so many shared experiences, not just as Muslims, but also as young women. She’s just an average twenty-something, sharing her everyday thoughts, laced with a little humor and, often, a lot of sarcasm. I’m not the only one who has felt a connection to her work, either: Maliha says that her role as a content creator has helped her make friends across the globe. 

For 20-year-old Younis AlZubeiri , this sense of community has played a big role in his own content creating journey. “My overarching goal with my content was to also be that outlet for other Muslims on the internet that didn’t really have someone to look to online,” he says. “In the world of Andrew Tates and [other] horrible role models to young kids, especially Muslims, I tried to just be a source of good to them.” He first started creating content at 14, making videos about comics just for himself. But slowly, his focus started shifting. “When I had followers who looked like me tell me about my impact on them, there was a light that switched,” he shares. Now, he has over 100,000 followers on TikTok, where he shares videos exploring culture and entertainment and diversity within both. 

Along with creating spaces of acceptance for Muslims from all walks of life, many of these influencers are also challenging what it means to be visibly Muslim in 2023. This means fighting stereotypes offline, too: Amira Rahmat , a food and travel blogger, often embarks on solo trips and says she’s always met with surprise when people see a young Muslim woman traveling alone. “When I post content on my page, a lot of the comments I see are, ‘Oh, you’re so brave to travel alone,’” Amira shares. But likewise, she says many of her commenters are inspired by her videos: For many Muslim women, who have to fight back stereotypes that Muslim women’s pardah or religious restrictions keep them confined to their homes, seeing women like Amira and being able to share in her experiences has become a crucial part of shaping their confidence and self reflection. 

It may seem like these are just a bunch of random creators covering various topics, but that’s the point. In this age of growing Islamophobia, they’ve begun to play a very important role in humanizing all of us beyond our hijabs and beards and masjids. They’re creating their own spaces, where being Muslim doesn’t impact or influence all the other parts of themselves. This is just as pivotal within our community as it is outside of it: Muslims who find themself stuck between proving themselves to other Muslims and justifying themselves to non-Muslims seeing creators just being honest and unapologetic about whatever topic they’d like can give us a lot of strength on the days we most need it. “It’s such a fine line to be a Muslim artist in any capacity,” says Dubai based content creator Emad . Whether or not you talk about religion, he continues, you’ll be judged by Muslim and non-Muslim creators alike, and pigeonholed by both. “For someone like me, I wanted to get into Muslim content because it’s fun. [But] so many times it happens that you become a ‘Muslim creator’ and then you do a fun TikTok dance and suddenly you’re not a Muslim creator because you’ve apparently done something wrong.”  

This isn’t always easy. But when the polarized opinions and criticism become too much, Younis says that humor helps—especially when met with harmful alt-right and other extremist narratives. “I can’t just post about being a leftist and expect them to change,” he says. “You have to go about it in another light and try to convey the point you’re trying to make through humor.” These are baby steps, he adds, but making viewers laugh can challenge pre-existing notions that all Muslims are the same and that they don’t exist outside of a one-dimensional identity.

These small steps go a long way, and are already making a difference for creators (and viewers) around the world. Pakistan-based food blogger Emon Malik says the content creator economy has been growing in her country, and credits that to the growing diversity of creators. And the number of Muslim content creators is only growing.

“With more [diverse] content creation, people are more informed,” Amira says. “It comes from personal experiences, not Google, and it’s more raw and authentic.” It’s also more relatable—and for me, inspiring. When I see content creators like Leena or Maliha or Amira, it gives me the push I need to be more unapologetically myself. As these content creators have shown me, I’m more than my religious identity, but I don’t have to hide it away, either.

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10 Muslim Women Influencers to Follow!

You all love seeing our favorite Muslim influencers, so here we go again: 10 Muslim women influencers. Make sure you read all the way to the end—we’ve taken heed to who you all wanted on our list. They deserve to be on this list; they have all done so much for their communities and give Muslim women of all ages someone to look up to and admire. Let’s get into this list and show you all who has made this top ten this month. 

1. jamad fiin.

‍ You know we always need an athlete on our influencers list! Make sure to add Jamad Fiin to your follow list. Jamad is the senior captain of Emmanuel college basketball team, and the Somalia women’s national basketball team. She not only plays basketball, she also runs an all-girls basketball camp called “Jamad Basketball camp,” where their mission is to teach girls how to be better people on and off the court.  Jamad was recently was featured on ESPN IG page. Repping Muslimahs on the court in hijab! MashaAllah!

2. Aysha Harun:

If you want the best makeup tutorials, make sure you follow Canadian beauty blogger Aysha Harun. She adds the flair that we all need in our lives when it comes to fashion, makeup, and skin routines. 

3. Farhana Oberson ‍

Make sure to add London content creator Farhana to your follow list; you’ll see her travel through the streets of London and many other places. Farhana even shares videos of herself and her husband trying different foods, relatable content, and even cute date night ideas that you can create for your spouse. 

4. Sabina Hannan

Now, don’t lose your job after watching Sabina’s page! She will have you addicted to watching her flawlessly apply makeup, and she always finishes her eyebrows with a strong, crisp finish. Let’s not forget, when you follow Sabina you will want to send her a DM or two to learn where she bought all her outfits, because they are totally on trend and you will need every piece in your closet! 

5. Manal Chinutay

‍ If you want lifestyle and makeup tutorials, Manal is the one you need to follow. Manal does not just give her followers fashionable makeup looks, she also shares her flair for home decor. Don’t you all just love a good home decor page? Well, Manal’s decor page will have you wanting to redecorate your home ASAP

6. Hani Sidow

We girls love a good makeup tutorial, especially if you are not the best at it (guilty!). After following Hani you will be the go-to girl for all your friends to do their makeup. you’ll see Hani play with different makeup trends and even share how to do the somewhat simple things with makeup. She’s even written a book all about makeup called "Insta-Glam" .

‍ If you want to be inspired by a successful Muslimah about all things positive, follow Sheikha! Sheikha is an amazing published author of an amazing book called "Darkness to Light". Sheikha shares her Islamic Journey and narrates her story of how she came to embrace Islam. From her taking the shahadah to marrying the love of her life, Sheikha shares her lifestyle in her book, on Youtube, and on Instagram! Check out her page now!

Beautiful Muslimah, Lifestyle Blogger, & Loving Wife! Erva is all that and more. Follow her page as she shares beauty concepts, friendship event ideas, and vlogs about her marriage adventures. After following her page you will get inspired on where to go, how to have fun, and how to look good while doing it!

‍ Motivation is her concentration! Candace is a major inpirational muslim influencer who you should checkout. Candace blogs her experiences as a revert and her Islamic journey. Candace let's everyone know the importance of looking inward and remaining positive about your identity as a muslim and to cast negativity aside! Checkout Candace's page now!

10.  SoleFitsab

‍ It’s hard trying to be healthy without giving up all your favorite foods, right? But don’t worry, Sabaa shares unique tips on how to stay healthy and maintain the figure you want. Let’s not forget Sabaa’s fashionable fashions and her new funny videos. 

After this list, who are you following next? We have a few that we’ll be adding to our follow list, as all these Muslim women can teach us all a few things about style, fashion, healthy eating, giving back, and much more!  

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No Wrap Rut – 10 Best Hijabi Influencers to Follow

We look at hijabi influencers mainly for three things: ideas for hijab styles, lifestyle inspiration and a little travel ogling. To help get out of a wrap rut, here are our favorite 10 best hijabi influencers to follow on Instagram. 

Off The Rack Got, They’ve Got it Covered

No abaya needed, these hijabistas create great style with mainstream fashion pieces.

1 – J A S M I N E  F A R E S

💭 Content Creator & YouTuber

" title="Advertise and Market to Muslims" target="_blank">Ads by Muslim Ad Network

📍 #Toronto

Lots of neutrals with pops of blues, Jasmine has crisp style and a flair for humor too.

View this post on Instagram If I could live in one outfit all winter long, it would be this one from @winners! I'm definitely having more fun with layering this season by mixing fabrics and adding pops of colour. I was so excited to find this grid sweater, grey blanket scarf, mustard bucket bag, and touch screen compatible gloves all at my local Winners for under $100! I absolutely love how you can find gems at Winners for such a great price. What do you guys think of this winter fit? Be sure to check out the link in my bio to find a Winners near you! #WinnersFabFinds #ad A post shared by J A S M I N E F A R E S (@jasminefares) on Nov 20, 2019 at 10:37am PST

2 – IMANE ASRY 

Boxy, flowy and shiny – Imane knows how to style a silhouette. 

View this post on Instagram I still haven’t learned how to take selfies A post shared by IMANE ASRY (@fashionwithfaith) on Jan 11, 2020 at 11:37am PST

3 – JASERAH

#hijabfashion #houstonblogger

Petroleum Engineer Technologist

Feminine, sophisticated and super diverse styles.

View this post on Instagram A little candid video from me to you this season ❤️☺️ Festive looks for holiday parties, New Years or any other occasions! All the items are linked here- http://liketk.it/2IboU #liketkit @liketoknow.it A post shared by JASERAH (@simplyjaserah) on Dec 15, 2019 at 9:56am PST

4 – Dian Pelangi

Creative Director of @dianpelangicom

Forbes #30under30

Brand Ambassador of @wardahbeauty @coffeetone_id

We love everything Dian makes ( she’s a designer ), and especially appreciate all the different scarf styles she features.

View this post on Instagram “You fall in love with the people who make you love the person you are when you’re around them.” 💕 A post shared by Dian Pelangi (@dianpelangi) on Apr 3, 2019 at 12:12am PDT

5 – Melanie Elturk

The world’s best hijabs for the world’s most powerful women 💯

🙋🏻‍♀️ Melanie, CEO

⏰ New Hijabs Every Tuesday

🏆 Leading US hijab brand

“Leading” is right – possibly The Best Hijiabi Influencer. Loads of inspo!

View this post on Instagram The #LikeYouMeanItHH campaign is still on! Last night I read tons of entries and I was so touched by the beautiful stories of women who were on the verge of removing hijab and reminded themselves why they chose to wear it in the first place, women who’ve been wearing it for decades and are renewing their intentions, women who took off hijab and found their way back, women who just started wearing it and feel renewed and energized, stories of women who all but gave up on Islam altogether only to find faith in God again – if you haven’t read the stories, def be sure to check them out here: #LikeYouMeanItHH And if you’re private but would still like to be included in the random drawing where 5 winners will win 3 HH’s, DM @hhspottedclub and Mona will make sure you’re entered! Enter by sharing how you ‘Wear It Like You Mean It’ and be sure to use the hashtag ❤️ Love you all for the sake of Allah ❤️ #LikeYouMeanItHH A post shared by Haute Hijab (@hautehijab) on Jan 6, 2020 at 3:16pm PST

Hijabi Influencers Go Glam

6 – leena snoubar.

Modest Fashion • Beauty • Lifestyle

Blogger & Youtuber from Texas! 💗

We love every chance Leena has to dress up! 

View this post on Instagram The Maldives vlog will be up next week 🤗 I linked a similar white maxi dress in my story for under $100 that I’m obsessed with 😍 A post shared by Leena Snoubar (@withloveleena) on Jan 17, 2020 at 7:40am PST

7 – Saufeeya Goodson صفية جودسن

A Third Culture Kid 👶🏽

Bridging the gap between the East & West.

Where is Saufeeya now? And what is she wearing? Follow and enjoy!

View this post on Instagram ‏ماذا لونك المفضل؟ ☀️ A post shared by Saufeeya Goodson صفية جودسن (@saufeeya) on Sep 24, 2019 at 2:33pm PDT

Something Special

We wish it weren’t so, while Leah is one of the few plus-sized hijabi influencers, she’s also one of the best!  

8 – Leah Vernon aka Leah V

Out Now 📖 Unashamed: Musings of a Fat, Black Muslim

✍🏾Inclusive Content Creator

🗣Public Speaker

🧕🏽Plus Size Hijabi Model

#bodypositive

📍NYC

View this post on Instagram Tomorrow I’ll be flying into LA to work with one of my fave clients. It’s also my first modeling gig of 2020. And, I hope the first of many more companies using unconventional models to represent their brands. Because representation matters. Periodt. We need to see ourselves in ads! Straight size white and racially ambiguous girls aren’t the only folks we want to see living their best lives. Other👏🏾forms👏🏾of👏🏾beauty👏🏾exist👏🏾 Yesterday, I was on YouTube and saw a commercial ad pop up with me in it. “That’s you right there,” I told myself. “You are the only fat, Black and visibly Muslim girl in ads right now.” Can you believe it? I’m still in awe that I’ve gotten to work with national and international brands. With all of my clothes on. With my hijab. With my loudness on the inanets 🤣 I get to be me still. It’s funny because I went on a casting for Sephora and Bobbi Brown and didn’t land either one. Usually, I’d be mad. Wonder what’s wrong me? Am I not good enough? Wonder what’s wrong with the higher ups. Why wouldn’t they want to be ahead of the curve of inclusivity? It’s ok, because I’m going to land a huge makeup campaign. I’m going to be on somebody’s billboard in Times Square, maybe even abroad. In the meantime, I’m going to practice patience and manifesting. Also while in LA, I’ll be doing a much needed mental reset. I plan on eating good food, visiting bookstores, doing new things. I’ll also be—for the first time—hiking 😅 Even though my knees have been acting up, I want to challenge myself. And, I’m going tooooo DISNEYLAND, too!!! Y’all don’t know how excited I am. *Tongue pop What are some cool places to eat, visit, or do when I’m in LA? And Disneyland recommendations? Which fat-friendly mountains/trails do you suggest for a first timer? And, hiking tips are welcome. Let’s chat. #newyorkblogger #psootd #plussize #instafashion #bodypositive #honormycurves #effyourbeautystandards #pizzasisters4lyfe #blackgirlswhoblog #fashion #londonblogger #psfashion #blackgirlmagic #muslimgirl #bodyconfidence #plusmodel #feminist #wiw #intersectionalfeminism #turbanista #bodydysmorphia #fatacceptance #selflove #goldenconfidence #editorial #vintage #pinup A post shared by Leah V (@lvernon2000) on Jan 6, 2020 at 1:59pm PST

So much fun, vision and plenty of inspiration.

Something Very, Very Special – The Biggest Hijabi Influencers

9 – ilhan omar.

Mom, Refugee, Intersectional Feminist, 2017 Top Angler of the Governor’s Fishing Opener and Congresswoman for #MN05

Ilhan Omar is proudly representing Minnesota’s 5th District in the People’s House.

We get so happy every time we see her (and her head wrap) on the evening news!

View this post on Instagram In the last months of his life, Dr. Martin Luther King gave a speech in which he warned of the three evils facing America—the evil of racism, the evil of poverty, and the evil of war. He launched the Poor People’s campaign—building a multiracial working class coalition to end these evils in the United States of America.‬ ‪This is the vision @BernieSanders and I are fighting for. It is a vision of radical love. ✊🏽‬ A post shared by Ilhan Omar (@ilhanmn) on Dec 14, 2019 at 8:12am PST

10 – Ibtihaj Muhammad

US Olympian + 1st Muslim female medalist

📚NYT Bestselling Author #TheProudestBlue

⚡️co-founder @LouellaShop

🤺 #ibtihajbarbie

And now she’s designing clothes too!

View this post on Instagram Amazing weekend with my @nike family! 💫 📸 @photographedbyaya A post shared by ibtihaj (@ibtihajmuhammad) on Nov 25, 2019 at 10:12am PST

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Halal Marketing , Influencer Marketing , social media

How to find the right influencers for your halal brand.

Why Your Halal Brand Needs Influencers

According to Influencer Marketing Hub, influencer marketing is getting broader each day,

“…new influencer categories like financial influencers (finfluencers), skincare influencers (skinfluencers), and pet influencers (petfluencers) are emerging.” 

“…influencers begin to venture into other categories outside their original niche. For instance, beauty influencers have also covered other areas of interest, like travel, food, and fitness.”

So, why is this a good thing? Well, if you are targeting Muslim customers, there is a chance you have a niche product and may feel that there are not enough influencers that match what you are selling or offering as a service. Knowing about this trend changes everything for you.

In the same article, “ Key Influencer Marketing Statistics You Need to Know for 2022 ” Jacinda Santora of Influencer Marketing Hub explains that:

“60% of marketers shared that influencer-generated content performs better and drives more engagement compared to branded posts”. She adds that by 2023 “influencer marketing expenditure is projected to reach $4.6 billion in the US alone.”

The Problem with Finding Influencers

Although you already know that influencer marketing is a big thing, what many marketers and business owners struggle with is finding the right type of influencer.

No one explains this issue better than Neal Schaffer:

“On the surface, influencer marketing seems simple enough. Find an online influencer, pay them some money, and watch them drive new faces to your product. The truth is that not just anybody can sell your product. You could back the Brinks truck into LeBron James’s driveway and offer him the world to push your product to his 40.7 million Instagram followers. But if it’s not something his followers would be interested in, it’s a massive waste of money.” You can read more about this in his article, “ 7 Tips and 12 Tools to Find Influencers for Your Brand ”.

Know Which Type of Influencers You are Looking For

Size matters when it comes to choosing the right influencer but not how one might expect. You need to know where to find the right balance between influencer follower size and engagement for your halal business.

Influencer Type by Size

Mega-influencers – 1 million+ followers.

Mega-influencers have a large following and a great reach on social media thanks to their A-list celebrity status. However, they will offer you very low engagement. Studies have found that the rate of engagement decreases as the influencer’s total follower count rises .

Macro-influencers – 50K to 500K followers

B-list celebrities  (actors, athletes, etc. who are not at the very top) or even C-list (famous for being famous, reality show stars, etc.) can leverage their reputation to help you gain followers. These can also be thought leaders with professional-style content. They have a very high price tag and may give your halal brand engagement that is just slightly better than that of mega-influencers.

Mid-tier Influencers – 50K to 500K followers

These are a powerful group of content creators who enjoy being trusted by their followers. You will get a wide reach and more engagement than with the first two categories. They have spent years getting to where they are with their audiences and are very experienced in delivering the right content.

Micro-influencers – 10K to 50K followers

This category of influencers is probably the most suited for your small or medium-sized halal business. Micro-influencers are more niche-focused and have established an intimate connection with their followers. Lesley Vos, for the Association of National Advertisers, mentioned that 82% of consumers buy products recommended by micro-influencers .

Nano-influencers – 1K to 10K followers

We would recommend nano-influencers if you are looking for strategic partners to grow together. Nano-influencers usually have a modest reach which is narrowed down to a certain niche. If your brand is in its infancy or has limited resources, nano-influencers offer an affordable alternative. However, the relationships you build over the years are priceless.

Influencer Type by Occupation

This is not an exhaustive list; also, remember what we said about new influencer categories popping up every day and how influencers are starting to explore possibilities outside their niche. We will also skip the obvious types of influencers like beauty, fashion, and travel to show you how broad the possibilities are.

Gamers who live stream their games on platforms like Twitch or YouTube can garner millions of followers who are interested in learning more about gaming or improving their own gameplay.

Meet Yusha Eans:

Instagram mid-tire influencer with 97.7k followers and YouTube micro-influencer with 26.1k followers.

Photographers

The biggest camera companies tend to partner with the photography influencers in the mega-through micro-influencer categories to promote their cameras, lenses, and other accessories. They are among the best content creators in the industry.

Meet Amir Ahmadpour:

Instagram micro-influencer with 36.4k followers.

A parenting influencer provides tips and tricks for new parents, reviews products, and shares their own failures and successes as parents. A wide range of products can be promoted by parenting influencers.

Meet Zuliat Lawal:

Instagram micro-influencer with 22.4k followers and a nano-influencer on YouTube with 1.54k followers.

Niche Sports

Niche sports influencers like skateboarders, arm wrestlers, free runners, and the likes, garner a lot of attention and followers. For Muslim audiences, being represented in these niches yet popular activities is really “awesome”! As a Muslim brand, it would be ideal to partner with such influencers.

Meet Ali Nasuh Mahruki:

Muslim mountain climber and macro-influencer on Twitter and Instagram with 304.9k and 343k followers respectively.

Fake Influencers

These fake accounts pay for more followers and engagement so they look like they’re influential. Some of them are easy to spot, but others require a bit more discernment.

Remember to take a close look at the following to spot any suspicious characteristics:

• Engagement rate
• Quality of comments
• Engagement with audiences
• Quality of followers
• Who they’re following

How to Find Muslim Influencers for Your Brand

Where to look.

Hashtags: Find trending hashtags relevant to your brand and reach out to influencers using them via Instagram direct message.

Influencer Marketing Platforms: Muslim influencer marketing platforms like M.I.N allow you to explore Muslim influencers in specified niches.

Social Media: Search for specific niche influencers in the search bar such as “Fashion Influencer,” or “Tech Influencer,” which can help you find influencers for your halal brand. 

Google: Google search is a vital tool for finding the right influencers, you can even come across ready-made lists of influencers in particular industries. Try searching ‘Best Muslim Fashion influencers,’ for example and there will be sites that have already created a list of them for you.

What to Look For

Meaningful Content: Look beyond follower size, and research the actual content an influencer is sharing. Check out the feeds of each influencer to see the kinds of messages they send and the causes they support.

Authority : Examine their level of familiarity and authority with the topics your brand cares about . Is their expertise apparent in their comments on the topics that matter most to your industry?

Relevant Engagement: An influencer may have a very high engagement for certain types of content they put out. However, look for content that is relevant to your brand, and if those types of posts get high engagement too.

Audience Overlap: You really need to examine the audience that the influencer engages with. There should be proper overlap and similarities between your brand’s audience and theirs. Otherwise, it won’t be of any use when it comes to creating awareness or generating demand for your product.

What to Do Next

Get Noticed: Engage with Muslim influencers on social media platforms. Comment on their posts, share their content and acknowledge their work. By doing so, you will attract their attention. Then you will be able to approach these influencers more effectively.

Approach: Now that you’ve got the influencer’s attention, send them a proposal that will earn them your business. The basic things to mention are:

• About you and how you got to know them
• The reason for reaching out
• The win-win opportunity you are offering
• The next steps they can take if they are onboard

Follow Up: Considering the high volume of messages influencers receive, your email may pass unnoticed. If you don’t hear from them after a few days, send a follow-up email. Send at least a few follow-up emails before moving on. Don’t forget to nurture your influencer relationships after your collaboration ends. It is just as important to manage your relationships with influencers, as it will benefit you in the long run.

As you can see from the article, getting the right type of influencers for your business is not a straightforward thing. Being a halal business or brand adds an extra layer of complication. However, considering that not many halal businesses and brands in your niche are currently doing influencer marketing with proper due diligence, you may see this as an opportunity.

Follow the tips and advice from this article and if you have any questions feel free to contact Muslim Ad Network .

alwi Suleiman

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is it safe for muslims to travel to moscow - Moscow Forum

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Am from dubai and my husband and myself are planning 2 go to moscow for a 5 days trip in September, I was wondering is it safe for a muslim woman to go to moscow , I ve been to many countries in europe and I ve never encountered any danger?

<<it safe for a muslim woman to go to moscow>>

Nothing to worry in this area.

Yes. I think it is absolutely safe for you.

Tripadvisor staff removed this post because it did not meet Tripadvisor's forum posting guidelines with prohibiting self-promotional advertising or solicitation.

This topic has been closed to new posts due to inactivity.

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What We Know About ISIS-K, the Group That Has Been Linked to the Moscow Attack

The Islamic State affiliate has been a major threat to the Taliban’s ability to govern Afghanistan.

• Share full article

By Eric Schmitt

• Published March 22, 2024 Updated March 24, 2024

The group that has been linked to the deadly terrorist attack in Moscow on Friday is the Islamic State affiliate in Afghanistan called Islamic State Khorasan Province, or ISIS-K.

ISIS-K was founded in 2015 by disaffected members of the Pakistani Taliban, who then embraced a more violent version of Islam. The group saw its ranks cut roughly in half, to about 1,500 to 2,000 fighters, by 2021 from a combination of American airstrikes and Afghan commando raids that killed many of its leaders.

The group got a dramatic second wind soon after the Taliban toppled the Afghan government that year. During the U.S. military withdrawal from the country, ISIS-K carried out a suicide bombing at the international airport in Kabul in August 2021 that killed 13 U.S. troops and as many as 170 civilians.

The attack raised ISIS-K’s international profile, positioning it as a major threat to the Taliban’s ability to govern.

Since then, the Taliban have been fighting pitched battles against ISIS-K in Afghanistan. So far, the Taliban’s security services have prevented the group from seizing territory or recruiting large numbers of former Taliban fighters bored in peacetime — among the worst-case scenarios laid out after Afghanistan’s Western-backed government collapsed.

President Biden and his top commanders have said the United States would carry out “over-the-horizon” strikes from a base in the Persian Gulf against ISIS and Qaeda insurgents who threaten the United States and its interests overseas.

Indeed, Gen. Michael E. Kurilla, the head of the military’s Central Command, told a House committee on Thursday that ISIS-K “retains the capability and the will to attack U.S. and Western interests abroad in as little as six months with little to no warning.”

ISIS is clearly seeking to project its external operations well beyond its home turf. Counterterrorism officials in Europe say that in recent months they have snuffed out several nascent ISIS-K plots to attack targets there.

In a post on its official Telegram account in January, ISIS-K said it was behind a bombing attack that killed 84 people in Kerman, Iran, during a memorial procession for Maj. Gen. Qassim Suleimani , a revered Iranian commander who was killed in an American drone strike in 2020.

ISIS-K, which has repeatedly threatened Iran over what it says is its polytheism and apostasy, has claimed responsibility for several previous attacks there.

Now, the Islamic State has claimed responsibility for the concert hall attack in Moscow, and U.S. officials connected it specifically to ISIS-K.

“ISIS-K has been fixated on Russia for the past two years” and frequently criticizes President Vladimir V. Putin in its propaganda, said Colin P. Clarke, a counterterrorism analyst at the Soufan Group, a security consulting firm based in New York. “ISIS-K accuses the Kremlin of having Muslim blood in its hands, referencing Moscow’s interventions in Afghanistan, Chechnya and Syria.”

Eric Schmitt is a national security correspondent for The Times, focusing on U.S. military affairs and counterterrorism issues overseas, topics he has reported on for more than three decades. More about Eric Schmitt

MuslimVillage.com

Islam | News | Muslim Lifestyle | Muslim Forums | Islamic Events…

Moscow: Muslims request hijab friendly beaches, Jews and others agree

By : http://rt.com/

Source : RT

The suggestion of the Muslim community to organize separate beaches for men and women has been supported by representatives of the Russian Orthodox Church, Jewish and Buddhist religions.

The request to the Moscow City Hall has been prepared and filed by Albir Krganov who is a deputy chairman of the Spiritual Directorate of Muslims of Russia and also a member of the Public Chamber’s Commission for Harmonization of Relations between Ethnic and Religious Groups.

The activist claimed that “ hundreds of thousands ” of religious residents of Moscow were deprived of ability to visit city beaches that are currently shared by men and women. “ As not everyone can afford a trip abroad, and we consider it necessary to open additional recreation zones for the residents of the capital city who cannot stay on common beaches for religious or moral reasons ,” Krganov wrote in his letter.

The activist added that countries like Israel, Turkey, and Germany have separate beaches for men and women and that the effect from this is positive. In the Russian Federation such beaches exist in the city of Kazan, the capital of predominantly Muslim republic of Tatarstan.

The letter was signed by the head of the Russian Orthodox Church’s department for relations with the society, Vsevolod Chaplin, President of the Association of Russian Jewish Communities Aleksey Boroda and representative of the Traditional Buddhist Community of Russia Andrey Balzhirov, Izvestia reported.

A member of the Public Chamber’s commission for family women and children, Sultan Khamzayev, said in comments with Izvestia daily that the initiative was necessary as it was in the interest of not only religion but also secular morals.

Vice President of the Russian Union of Tourist Industry, Yuri Barzykin also threw support behind the plan, saying that separate beaches could help members of all confessions find a comfortable place for themselves.

However, State Duma deputy Valery Rashkin (Communist Party) urged caution in putting the separate beaches project into reality. “ I am convinced that the society must not adjust itself in accordance with some religious or moral values of its separate members. There are dedicated places – like churches and mosques where people can unite in accordance with their ideas about the world and the rules of life. We should limit ourselves to these sites ,” Rashkin told Izvestia.

There is no precise data on the number of religious people in Moscow but last year the City Hall estimated that there were about 2 million migrant workers in the city – the overwhelming majority of which come from traditionally Muslim ex-Soviet Republics in Central Asia.

Last July a spokesman for Russia’s Council of Muftis urged Moscow authorities to build more mosques in the city, saying this would prevent the overcrowding of city streets on major holidays. This was not the first suggestion of this kind, but so far all such suggestions have been rejected.

In 2013, Moscow Mayor Sergey Sobyanin told reporters that the majority of mosque-goers were not permanent residents of the city and that migrants should go home once their working contracts expire. He added that the three existing mosques could very well serve the needs of the permanent residents of Moscow who adhere to Islam.

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