jack daniels virtual tour

How to Visit the Jack Daniels Distillery

While living in East Tennessee I never gave Jack Daniel’s much thought. Since Lynchburg is in middle Tennessee, it wasn’t really on my radar. I am also not a big fan of liquor, so I never felt the need to try this whiskey.

But during a few international trips, I realized that Jack Daniel’s was a kind of a big deal. While studying abroad in London, I saw advertisements for the Tennessee whiskey everywhere. Often, when I told a Londoner that I was from Tennessee they would exclaim, “Oh! Like Jack Daniel’s!” I’ve also seen signs for Jack Daniel’s in other parts of Europe and South America.

So, I finally decided to add the Jack Daniels Distillery to my Tennessee Bucket List. During a school holiday, I was able to make the trip to Lynchburg to visit Jack Daniels. Before my visit, I signed up for a tour on the Jack Daniel’s website . There are a few different tour options, but I chose the Flight of Jack Daniel’s Tour. This was an inexpensive tour ($17) and I felt that it would offer the best overview of the distillery and Jack’s story.

 The tour options include:

Dry county tour ($14).

This is a whiskey-free tour that is suitable for all ages. This tour provides guests with the history and background of Jack Daniels without any whiskey samples. I am not exactly sure why they offer this tour but I guess some guests are interested in the idea of whiskey without actually wanting to sample it? This is an all-ages tour so I can see this being an appealing option for families who really want to tour the distillery but have to bring their kids along. I won’t judge anymore- it is just interesting to offer a dry tour at a distillery-that’s all.

Flight of Jack Daniel’s Tour ($17)

This is an 18+ tour that includes the history and stories provided in the Dry County Tour, with the added bonus of whiskey samples at the end. This was the tour I took and I can highly recommend it. It was a perfect balance of introducing me to to the Jack Daniel’s story without overwhelming me with liquor talk that I didn’t understand or wasn’t interested in. I also found it fascinating to sample whiskey with a professional who could explain the best way to sip and enjoy the different varieties.

The Angel’s Share ($22)

This tour seems like the advanced option of the Flight of Jack Daniel’s Tour. You will still receive a distillery tour but the whiskey tasting includes their Single Barrel Collection and limited edition whiskey. So this would have been lost on me, but if you are more of a connoisseur, this would be an interesting tour.

The Taste of Lynchburg ($75)

This 3-hour tour includes the Angel’s Share distillery tour and whiskey tasting, along with a tour of Lynchburg’s town square. Additionally, the tour includes lunch at Miss Mary Bobo’s Boarding House Restaurant. If you are looking for a longer tour and want a taste of some traditional Southern food this would be a great option.

Mr. Jack Toast in the Hollow Tour ($13)

During this is a quick 30-minute tour you will ride through the Old Town and distillery grounds in the comfort of a motorcoach. The tour does end with a taste of the famous whiskey, so this is a perfect tour for those who want the historical information and tasting experience without the walking required in the other tours.

Visit Jack Daniels

Getting there.

The drive to Lynchburg from my home in Knoxville was a little over 3 hours. The route went through Chattanooga, so we stopped here for a quick breakfast and trip to the popular pedestrian bridge before continuing our trip. As we continued our drive I became more and more surprised by the environment. I knew that there were many rural parts of Tennessee, but it was interesting to learn that one of the world’s most recognizable brands came from such a small town.

We arrived a little early for our tour, which gave me time to explore the museum in the main lobby. The small exhibit provided some great information that set the stage for the upcoming tour. Although some details have been lost in time, Jack Daniel was born around 1849 in Lynchburg, Tennessee. He never married or had kids, but eventually passed his whiskey company to his nephew. In 1884 Jack Daniel took over his mentor’s distillery and purchased the land and hollow where the distillery still stands today.

By 1880 Jack Daniel’s was one of 15 distilleries in the county. The whiskey gained national recognition when it won the gold medal for “finest whiskey” at the 1904 St. Louis World’s Fair. However, around this time the temperance movement was gaining traction in Tennessee, so the company began distilling in St. Louis and Birmingham.

Unfortunately, this was an unsuccessful move due to quality concerns. The whiskey needed to be made from the hollow’s water in order to achieve its award-winning flavor. In 1938 production finally restarted at the Lynchburg distillery allowing for the signature Jack Daniel’s whiskey to once again be produced.

Distillery Tour

The tour lasted 1.5 hours and was a really interesting way to learn about the history and significance of this popular whiskey. Our tour group consisted of about 25 people, and I was surprised to learn that my husband and I were some of the only people on the tour from Tennessee. The other tour members included people from Chicago, California, Brazil, Poland, and Argentina. It is still so interesting to me how wide of a reach this Tennessee whiskey has!

The tour included an overview of the history, distilling process, and a look inside the bottling factory. I never realized how much goes into creating a bottle of Jack (I learned all about the charcoal mellowing and aging processes). The tour also includes a visit to Cave Spring Hollow, the natural limestone spring that provides water for every bottle of Jack.

The tour ended in the tasting room. The guide gave everyone 5 Jack Daniel’s samples. These included Gentlemen Jack, Old No 7, Single Barrel Select, Tennessee Honey, and Tennessee Fire. In case you were wondering, this was my first taste of Jack Daniel’s. No, I didn’t really enjoy the whiskey. But this was a fun way to sample it for the first time.

The tour guide gave us an overview of each style, how to best taste it, and what we should expect out of the flavor. The tour ended in a gift shop (of course). Here you can purchase many different varieties of Jack, as well as gifts and souvenirs. Be sure to stock up in this gift shop. This is the only place in the county where you can legally purchase alcohol. Yes, Lynchburg lies in a dry county. So you can’t purchase any variety of Jack Daniel’s outside the distillery’s gift shop.

If you plan to spend any additional time in Lynchburg, be aware that this is a small town, so there is not much to do besides the Jack Daniel’s Distillery. The downtown area had a few restaurants and shops, which mostly sell non-alcoholic Jack Daniel’s souvenirs.

Lynchburg could be an easy side trip for anyone traveling through Tennessee. The distillery is only 1.5 hours from Nashville, 4.5 hours from Memphis, and 3.5 from Knoxville.

Alright, I know this might not be on everyone’s bucket list. But the tour provided some interesting insight into the history of an extremely recognizable international brand.

Have you ever visited the Jack Daniel’s Distillery? What distillery or brewery is on your bucket list? Let me know in the comments below!

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Jack daniel’s unveils vr experience.

Jack Daniel’s Tennessee Honey has launched The Verse , its first ever virtual reality (VR) experience, featuring a performance from hip hop fusion band Phony Ppl developed using artificial intelligence (AI).

The Verse follows on from Jack Honey’s Art, Beats + Lyrics , a touring art and music programme, launched in 2004. This new VR experience, developed by Cult Creative, can be accessed through mobiles, tablets, computers or VR headsets, allowing users to virtually explore a number of spaces.

Within the VR experience, users will be able to see more than 80 artworks from over 30 artists, including Atlanta-based Tanzanian-Nigerian visual artist Marryam Moma, and photographer Polo Silk.

It will also mark the VR debut of Brooklyn-based band Phony Ppl, utilising newly-developed AI-powered markerless motion capture technology to create an immersive experience. The band said of its involvement: “By fusing the worlds of Jack Daniel’s Tennessee Honey, music and technology, we are bringing an unparalleled platform for our fans to connect, celebrate and experience our first-ever virtual concert.”

Additionally, The Verse also contains a homage to the Bronx’s 1520 Sedgwick Ave (considered to be the birthplace of the hip hop genre 50 years ago), an elevator that takes participants from earth to outer space, and the Honey Lounge, where guests can virtually mingle and socialise.

Jack Daniel’s Tennessee Honey brand director Keenan Harris said:”By honouring hip hop culture, The Verse serves as a reminder of the transformative power of art and music, instilling hope and inspiring positive change within the community and beyond. This virtual art gallery and music experience will showcase Jack Honey’s commitment to pushing the boundaries of innovation while remaining true to our core values of upholding authenticity and passion. As a leader in the spirits industry, Jack Daniel’s continues to pave the way for experiences that transcend traditional boundaries, delighting our consumers with unique and memorable moments.”

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Jack Daniels virtual reality tour of the distillery

Jack Daniels virtual reality tour spits hot fire

The video puts you front and center for a cruise over Lynchburg. I started looking around at the lovely hills and ended up holding “right” and pretending like I was spinning out of control. You then get to check out their water source (a bragging point for most distilleries), watch palates burn to make charcoal, and duck for cover as a cooper fires off sparks while working on barrels.

You end up at the top of the rickhouse with Master Distiller Jeff Arnett and some ghosts who appear to be having a pretty good time. All in all not a bad use of a few minutes.

There will be a full blown goggled version available at special events like Lollapalooza this summer for those of you who really want to feel like you’ve been teleported to the Volunteer State. The Jack Daniels virtual reality video definitely won’t replace a trip to the distillery, or any distillery for that matter, but it’s a pretty fun look for those who haven’t been there.

It’s also a very clever way of advertising, as evidenced by me being compelled to share it.

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Jack Daniel’s Virtual Reality Distillery Experience

Experience the story of America’s oldest whisky distillery by taking a journey to Lynchburg, Tennessee in this new virtual reality experience, where you’ll find the home of the Jack Daniel Distillery. Though not required, it’s highly recommended view it on your smart phone using Google Cardboard or any other compatible VR headset.

I had the pleasure of visiting the distillery in 2015 and received a unique VIP tour behind the scenes. While there, I learned a load of unique facts about the man himself, which can be found here: 7 Facts About Jack Daniel You Didn’t Know .

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Jack Daniel’s Launches ‘Arts, Beats + Lyrics’ VR Experience Called ‘The Verse’

When you think of Jack Daniel’s whiskey… the first thing you don’t think about is hip hop. Yet, Brooklyn-based music group Phony Ppl and Jack Daniels want to change that perception by collaborating on an immersive virtual experience and concert to celebrate the 50th anniversary of hip hop. 

Jack Daniel’s Tennessee Honey’s urban art and Hip Hop program Art, Beats + Lyrics , a touring art and music program launched in 2004 by Cult Creative, are taking AB&L to the next level with The Verse — the brand’s first immersive virtual reality experience. The Afrofuturism-inspired world showcases the works of over 30 celebrated Black and diverse artists and creators while exploring the intersection of Hip Hop and innovation.

Featured artists include legendary photographer and cultural archivist Polo Silk , Atlanta-based Tanzanian-Nigerian visual artist Marryam Moma , and contemporary realist painter Tim Okamura . Fans can now access The Verse through any connected device (mobile, tablet, desktop or VR headset) through www.SeeTheVerse.com . 

“By honoring Hip Hop culture, The Verse serves as a reminder of the transformative power of art and music, instilling hope and inspiring positive change within the community and beyond. This virtual art gallery and music experience will showcase Jack Honey’s commitment to pushing the boundaries of innovation while remaining true to our core values of upholding authenticity and passion,” said Keenan Harris, Jack Daniel’s Tennessee Honey Brand Director, in a press release. “As a leader in the spirits industry, Jack Daniel’s continues to pave the way for experiences that transcend traditional boundaries, delighting our consumers with unique and memorable moments.” 

Phony Ppl, who recently collaborated with Megan Thee Stallion on their latest album Euphonyus , will be the first artists to make their virtual concert debut, featuring the first use of marker-less motion capture A.I. technology. The quintet will transport visitors to the surface of the moon and be reimagined as larger-than-life characters as they perform in The Verse’s Honey Club.

“We are thrilled to present this revolutionary experience to our audience,” said Phony Ppl, who will embark on their international tour this October. “By fusing the worlds of Jack Daniel’s Tennessee Honey, music and technology, we are bringing an unparalleled platform for our fans to connect, celebrate and experience our first-ever virtual concert!”

Additional features of The Verse includes a virtual panel next month on Hip Hop’s 50th Anniversary and its tech-led future organized by HipHopForChange , an homage to the birthplace of Hip Hop (1520 Sedgwick Ave in the Bronx), a nightlife-inspired Honey Lounge for guests to network and socialize, and VR experiences to travel to outer space and zero-gravity tubes. 

Check it out now at www.SeeTheVerse.com .

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Laura sirikul.

Trekkie. Whovian. Jedi. Heathen. Hobbit. Outsider. Hufflepuff. Warrior Princess. Superhero. Geek. Find me on Twitter at @LSirikul View all posts by Laura Sirikul

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Jack Daniel’s Tennessee Honey Launches Art, Beats + Lyrics Immersive Virtual Reality Experience

Jack Daniel’s  Tennessee Honey is taking its signature urban art and Hip Hop program,  Art, Beats + Lyrics , into new frontiers — including outer space — with  The Verse , the brand’s first immersive virtual reality experience. The Afrofuturism-inspired world showcases the works of celebrated Black and diverse artists and creators while exploring the intersection of Hip Hop and innovation. The state-of-the-art experience will provide visitors with a range of interactive attractions, including an exclusive virtual performance by the critically acclaimed fusion band Phony Ppl. The virtual concert is one of the first to use markerless motion capture through AI technology.  The Verse  can be accessed through any connected device (mobile, tablet, desktop or VR headset) through  www.SeeTheVerse.com .

Building on the legacy of  Jack Honey’s  Art, Beats + Lyrics, a touring art and music program launched in 2004 by Cult Creative that is dedicated to supporting visionary artists,  The Verse  offers Hip Hop fans a cutting-edge online destination to celebrate — and experience — the best in urban art and culture from anywhere in the world. The curated art exhibition, which spans two levels and four gallery spaces, will feature a collection of more than 80 artistic creations from over 30 artists. Featured artists include legendary photographer and cultural archivist  Polo Silk ,  Atlanta -based Tanzanian-Nigerian visual artist  Marryam Moma , and contemporary realist painter  Tim Okamura .

Additional features of  The Verse  include:

• Exclusive fan meet-and-greet and virtual fireside chat with Phony Ppl ( September 28 )
• Virtual panel on Hip Hop’s 50th anniversary and its tech-led future organized by  HipHopForChange  (October)
• An homage to 1520 Sedgwick Ave in the  Bronx , the birthplace of Hip Hop
• A space elevator that skyrockets visitors from Earth to outer space
• A nightlife-inspired Honey Lounge for guests to network and socialize
• Flying through zero-gravity tubes

Brooklyn -based band Phony Ppl has been tapped as  The Verse ‘s inaugural musician in residence and will make their virtual concert debut in  The Verse ‘s Honey Club. Known for their unique blend of soul, jazz, Hip Hop, R&B, reggae, and rock, the quintet’s performance will transport visitors to the surface of the moon and reimagine the band as larger-than-life characters. The exclusive VR concert boasts one of the world’s first applications of an AI-powered markerless motion capture technology to produce an immersive music experience.

“As we continue to celebrate the Golden Anniversary of Hip Hop this year, we also want to look forward towards the future; In our reach digitally, abroad to other countries and shining more light (binding or connecting) the creative community — and that’s what  The Verse  is all about,” said  Jabari Graham , Founder and Co-Producer of Cult Creative. “Art, Beats + Lyrics is proud to work with  Jack Honey  to take our amazing partnership to the next level and offer fans virtual experiences that would be impossible to execute in real life. This new platform allows us to showcase digitally-native artists and their work in immersive and mind-bending new ways.”

“By honoring Hip Hop culture,  The Verse  serves as a reminder of the transformative power of art and music, instilling hope and inspiring positive change within the community and beyond. This virtual art gallery and music experience will showcase  Jack Honey’s  commitment to pushing the boundaries of innovation while remaining true to our core values of upholding authenticity and passion,” said  Keenan Harris ,  Jack Daniel’s  Tennessee Honey Brand Director. “As a leader in the spirits industry,  Jack Daniel’s  continues to pave the way for experiences that transcend traditional boundaries, delighting our consumers with unique and memorable moments.”

“We are thrilled to present this revolutionary experience to our audience,” said Phony Ppl, who embark on an international tour this October. “By fusing the worlds of  Jack Daniel’s  Tennessee Honey, music and technology, we are bringing an unparalleled platform for our fans to connect, celebrate and experience our first-ever virtual concert!”

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Jack Daniel’s | Interactive Label

Jack Daniel’s has announced a new AR experience that brings your Jack Daniel’s bottle to life. It includes three different scenes that take you behind-the-scenes of the award-winning distillery.

To unlock the AR experience users download the Jack Daniel’s app. By scanning the bottle users can access the different experiences. The first AR scene converts the bottle into a model of the actual distillery. The second takes you through the whiskey distillation process and the third tells the story of Jack Daniel himself.

Jack Daniel’s sees AR as a new medium for brand storytelling. According to them it is more likely to cut through traditional media clutter and improve brand recall.

Brand : Jack Daniel’s Agency:  Tactic Tech : Augmented Reality Branche : Consumables

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All-Inclusive Jack Daniel's Distillery Tour, Tastings, and Lunch

• Admission to Jack Daniel's Distillery with a 90-minute Tasting Tour
• Sing-alongs led by your on-board entertainer
• Mouth-watering, belly-filling BBQ lunch
• Free, ice-cold bottled water
• Alcohol-infused trivia on the way to the distillery
• Cozy and personal transportation experience
• Angel’s Share tour: story-filled sampling of several expressions from Jack Daniel’s Single Barrel Collection and two limited edition whiskeys.
• Belly Laughs? Yep. We got ‘em!
• Entry/Admission - Jack Daniel's Distillery
• Bob's Steak & Chop House, 250 Rep. John Lewis Way S, Nashville, TN 37203, USA Right outside of the entrance to Bob's Steak & Chop House
• Not wheelchair accessible
• Confirmation will be received at time of booking
• Most travelers can participate
• This experience requires good weather. If it’s canceled due to poor weather, you’ll be offered a different date or a full refund
• This experience requires a minimum number of travelers. If it’s canceled because the minimum isn’t met, you’ll be offered a different date/experience or a full refund
• This tour/activity will have a maximum of 10 travelers
• All sales are final and incur 100% cancellation penalties.

Similar experiences

• You'll start at Bob's Steak & Chop House 250 Rep. John Lewis Way S, Nashville, TN 37203, USA Right outside of the entrance to Bob's Steak & Chop House See address & details
• 1 Bob's Steak & Chop House Stop: 15 minutes See details
• 2 Jack Daniel's Distillery Stop: 90 minutes - Admission included See details
• You'll return to the starting point

• Jordanuv 0 contributions 5.0 of 5 bubbles Party in a Van Jay and Clay were Awesome! They are natural entertainers! 10/10 would do the tour again just for the ride with them! Read more Written June 30, 2021
• 873amberc 0 contributions 5.0 of 5 bubbles Awesome, fun and delicious experience! We had the absolute BEST time - start to finish! The ride to the distillery included trivia, funny stories, a dance contest (what??!) and chances to win a mini shot of moonshine to get the party started. When we arrived at the distillery we had a very entertaining and educational tour of the facilities. The guide was super knowledgeable and shared lots of great stories about the history of the area and the distilling process. Next was the cocktail class! SO fun and delicious. We sampled several spirits, then learned how to make four very unique and yummy cocktails - complete with samples. Then we had brunch. It was so hard to choose with such a cool menu. We tried the eggs benedict with cheese grits (YUM), and chicken waffle sliders with home fries (REALLY YUM!). I had a mule with my brunch and it was great! The ride home was lively enough to keep us awake after all those drinks and awesome food. Live sing along with very talented musicians and YES they take requests. This was my second tour with Tipsy Tours (did dinner the first time) and I wouldn't hesitate to do it again. Highly recommend! Read more Written March 9, 2021
• SusanLofty 0 contributions 5.0 of 5 bubbles Amazing and fun! We booked online through a website not really knowing how it would be. It turned out to be better than we ever expected. The crew was so nice and really fun people! I highly recommend! Read more Written February 20, 2021
• jericar2021 0 contributions 5.0 of 5 bubbles You don’t want to miss this one!!!!! Y’all I can’t say enough good things about Tipsy Tours! The entertainment and AMAZING live music, there and back, is 💯on point!! From the educational, yet fun, moonshine tour, to the fantastic flirty cocktail class and the food is just ABSOLUTELY DELISH - you just can’t go wrong! I’ve been on 2 tours so far, a couples tour in November and a ladies Christmas trip in Dec and I’m already looking to book again in Feb for a birthday trip! Read more Written January 12, 2021
• Robintherazor1970 0 contributions 5.0 of 5 bubbles Sooo much fun!! These guys are hilarious and fun. And Talented to boot!!. relax and belly laugh or cut loose. I'm a food snob and the food at the distillery restaurant was delish!! The tour guide was a hoot too.. Read more Written December 28, 2020
• Andrea H 0 contributions 5.0 of 5 bubbles Brunch Tour A+ The brunch tour was so much fun! Everything from the ride there (sorry I have no pictures because I was having too much fun on the ride with trivia, sing alongs, etc), the educational tour (so interesting), cocktail class (seriously this was a blast), to ending with a yummy brunch. What a beautiful location and a great way to enjoy a beautiful Sunday safely with friends. Thank you Tipsy Tours!! A+ Read more Written December 28, 2020

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Explore the origins, evolution of Jack Daniel's with a virtual tour

The iconic Jack Daniel's whiskey of Tennessee in the United States is popular around the world. Its fans include not only regular people but also several celebrities. In fact, a renowned pop musician the late Frank Sinatra was buried with a bottle of Jack Daniel's whiskey.

Even though people around the world are mostly confined to their homes due to the COVID-19 pandemic, they can conduct a virtual tour to Lynchburg in Tennessee, where Jack Daniel's originated and learn how the magic drink in the square bottles is created, thanks to this video .

The video takes viewers 150 years back in time when a young Jack Daniel, at a mere 16 years of age, set up his own distillery in Lynchburg. The virtual tour provides glimpses of the amazing evolution of the distillery, which was the first distillery to be registered in the United States.

Even after over a century-and-a-half since the whiskey was created, the makers still stick to Jack's motto, 'Every day, we make the whiskey better.' The efforts involved in making this promise come true can be experienced in the 360-degree YouTube video.

The visuals show how much care and attention are given to select the ideal ingredients of the whiskey. Incidentally, the water to distill the alcoholic beverage is even now sourced from the same spring that the founder Jack Daniel identified for the purpose 150 years ago. In fact, the spring with pure water is considered divine by the makers of the whiskey and can be seen in the video.

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Another interesting aspect of Jack Daniel's is that it is one of the few whiskeys in the world created in oak barrels made by the distillers themselves. By storing the whiskey in these oak barrels, the drink is considered to acquire its distinct taste and colour.

Jeff Arnott, the master distiller, also appears in the video to share more details of the manufacturing process.

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Which Jack Daniels Tour Is the Best? Distillery Experiences

• Written By Lydia Martin
• March 7, 2024

Which Jack Daniels tour is the best?

If you love a good glass of Jack Daniel’s as much as we do, you’ve probably considered visiting their famed distillery at Cave Spring Hollow to learn more about what makes them the best-selling whiskey in the world.

Lucky for you, we’ve got the inside scoop on which Jack Daniel’s tour is the best. We’ve been lucky to visit the Jack Daniel’s distillery in Lynchburg, Tennessee, a few times and even tasted their whiskeys straight from the source.

Keep reading if you’re curious about which Jack Daniel’s tour will give you the best experience.

Table of Contents

Top 4 Jack Daniel’s Tour (Ranked)

1. dry county tour .

• Adults (18 and over): $25
• Youth (10-17): $10
• Children (0-9): Free
• Military and senior discounts available
• 70-minute tour
• Monday to Sunday: 9 AM to 4:30 PM CST
• Closed on major holidays

Inclusions:

• Detailed insight into the distillery and its whiskey-making process

Star Rating:  ⭐⭐⭐⭐

Why We Like It:

The Dry County Jack Daniel’s tour will give you a deep understanding of how the JD whiskey is crafted. While you won’t get to sample the famous spirit, you’ll immerse yourself in captivating stories that bring Mr. Jack’s legacy to life. [ 1 ]

“Jack Daniels: Where Whiskey Dreams Come True.” – Liquor Laboratory

2. Flight Of Jack Daniel Tour 

• Adults (18 and over): $30
• Military and senior discounts are available
• 90-minute tour
• Monday to Saturday: 9:30 AM to 4:30 PM CST
• Sunday: 11 AM to 4:30 PM CST
• Guided tour through the distillery
• Sampling of five Jack Daniel’s products: Jack Daniel’s Whiskey, Tennessee Fire, Tennessee Honey, Gentleman Jack, Rye
• Must be 21+ to attend and sample

Star Rating:  ⭐⭐⭐⭐⭐

During this 90-minute experience, one of Jack Daniel’s seasoned storytellers will guide you through the historic location.

At the end of your journey, you’ll find yourself inside the historic George Green Barrel House, where you’ll indulge in five Jack Daniel whiskeys.

This is a fantastic choice for those exploring different whiskey flavors while enjoying an informative tour. But where is Jack Daniel’s made ?

3. The Angel’s Share Tour 

• Adults (21+): $35
• Monday to Sunday: 9:45 AM to 4:30 PM CST
• Sampling of high-proof whiskeys: three expressions from the Single Barrel Collection and two limited-edition whiskeys

For the true whiskey connoisseur, the Angel’s Share tour offers an authentic tasting experience and a journey through the heart of the Jack Daniel Distillery.

What sets this tour apart is the exclusivity of the tasting experience. Your journey includes sampling rare Jack Daniel expressions inside the historic George Green Barrel House.

It was reserved only for distillers and tasters in the past, but today, it’s open for everyone. [ 2 ]

Read: Top Whiskey Distilleries in Scotland

4. Taste Of Lynchburg 

• Adults (21+): $125
• Three-hour tour
• Friday and Saturday: 9:15 AM and 1 PM
• Lunch at Miss Mary Bobo’s Boarding House Restaurant
• Sampling of five Jack Daniel products: Jack Daniel’s Single Barrel, Barrel Proof, Single Barrel Rye, Sinatra Select, and Gold 27
• Special gift
• Personal photo of your group

This tour combines the best of both worlds: an enriching tour of the location and a delicious Southern meal at Miss Mary Bobo’s Boarding House Restaurant.

This 3-hour tour offers an extensive sampling of Jack’s products, including some of the finest selections from their premium collections.

The delicious Southern meal is the proverbial cherry atop the sundae. This is a legendary dining spot where even Mr. Jack himself used to dine.

To make your experience even more memorable, you’ll receive a special gift as a token of your visit and a personal photo of your group. You can also stop by the Lynchburg Hardware and General Store to get a souvenir bottle. But how long is Jack Daniel’s aged ?

Can You Taste Jack Daniels On The Tour?

Yes, you can taste Jack Daniels on some of the tours, depending on which one you choose.

“The Angel’s Share Tour,” “The Flight of Jack Daniel,” and “The Taste of Lynchburg” all offer samplings of various labels.

Do You Need Reservations To Tour Jack Daniels Distillery?

Yes, you need reservations to tour the distillery at Jack Daniel’s. Reservations can be made online.

“Jack Daniel’s is more than a whiskey; it’s a legend.” – Frank Sinatra

We recommend checking the tour schedule and availability in advance, especially if you plan to visit during peak seasons.

Note: The distillery tours were rated based on distillery history, distillery facilities, tour guides, tasting experience, tour length, and visitor amenities.

FAQs Related to Which Jack Daniels Tour Is the Best

Is jack daniels worth a visit.

Absolutely! A visit to Jack Daniel’s is a worthwhile experience, as it offers a chance to immerse yourself in the craftsmanship and flavors of their whiskeys.

Does Jack Daniel’s Distillery give samples?

Yes, Jack Daniel’s offers samples of their whiskeys, depending on your chosen tour. But who taught Jack Daniel to make whiskey ?

Can you buy Jack Daniels at the Jack Daniels Distillery?

You can purchase a wide range of Jack Daniel’s products from the gift shop, including their signature whiskeys and exclusive distillery-only offerings.

Can anyone go to the Jack Daniels tour?

While many Jack Daniel’s tours are open to all ages, some that include whiskey samplings are open only to adults.

Can you do a tasting at Jack Daniels without a tour?

Tastings at Jack Daniels are only part of guided tours. However, the experiences vary depending on the tour you choose.

What happens on a whisky tour?

You’ll get a behind-the-scenes look at the whiskeys on a whisky tour. You’ll be guided through the distillery, learn about how they craft their whiskey, and get to sample them.

What do you wear to a bourbon distillery tour?

It’s best to wear comfortable clothing and closed-toe shoes during a bourbon distillery tour. Dressing in layers is a good idea, as some areas inside the bourbon distilleries can be chilly. Remember to bring your ID if you plan to participate in bourbon tastings.

What does the Angel’s Share Tour entail?

The Angel’s Share Tour takes visitors on a guided journey through the Jack Daniel’s distillery, showcasing the whiskey-making process from grain to bottle. It includes visits to key production areas such as the barrelhouse, fermentation room, and charcoal mellowing vats.

How long does the tour last?

The duration of the Angel’s Share Tour is typically around 1 hour and 30 minutes to 2 hours, depending on group size and engagement level.

Is advanced booking required for the Angel’s Share Tour?

It’s highly recommended to make reservations in advance, especially during peak tourist seasons or holidays, as tours can fill up quickly. Walk-in bookings may be available depending on availability.

Are there age restrictions for the Angel’s Share Tour?

Yes, due to the nature of the tour and the alcohol tastings involved, participants must be at least 21 years old with valid identification.

Can visitors purchase Jack Daniel’s products at the distillery?

Yes, there is a gift shop at the distillery where visitors can purchase a wide range of Jack Daniel’s merchandise and whiskey products, including exclusive releases and souvenirs.

Final Thoughts

When choosing the best Jack Daniel’s tour, the Angel’s Share tour emerges as the undisputed winner in our book.

We love the Angel’s Share tour because it dives deep into Jack Daniels’ whiskeys, especially their high-proof whiskeys. This is a unique opportunity to explore the finest Jack Daniels – an experience only a few can say they’ve had.

However, this is not to say that the others are bad – they will still give you an immersive whiskey experience you won’t find anywhere else in the world. A Jack Daniel’s Distillery tour will undoubtedly be memorable for years to come, so if you’re in the town of Nashville, it’s definitely worth the day trip.

References:

• https://www.history.com/news/jack-daniels-enslaved-distiller-nathan-nearest-green
• https://www.mensjournal.com/food-drink/how-to-drink-a-cask-strength-whiskey-20150420

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Jack Daniel’s Distillery Visitor Center Tickets and Tours

This post covers the Jack Daniel’s Distillery Tour, how to get tickets, ways to save money on tickets, and what to expect from this tour of the oldest registered distillery in the country.

Our local tour guides have taken this tour, some more than once, and this post is based on their experience.

We hope this post can help you decide which Jack Daniel's tour, if any, is right for you!

• Ways to Save on Tickets
• Things to See
• Things to Do in Nashville

Located roughly 1 ½ hours outside of Nashville, United States, the Jack Daniel's Distillery is the biggest and most notable landmark in the small city of Lynchburg.

Despite its rather remote location, the distillery still offers various tours and attractions for visitors to enjoy. 

There is no public transport to this location available, so if you’re coming from out of town, it may be necessary to rent a vehicle for the trip.

Alternatively, you can take a bus tour from Nashville to the Jack Daniel's Distillery which will cover transportation and tour costs. We provide details about this service in our tours section .

Fans of this famous whiskey will love the opportunity to learn about the history of Jack Daniel's as well as see how the distillery functions in modern times.

Find out what to expect on the tour, from the tours section and our Things to See section .

JACK DANIEL'S DISTILLERY TOUR PRICES

This section covers ticket details for tours and other services offered at the Jack Daniel's Distillery.

Currently 4 types of tours available with a range of activities to enjoy.

The Distillery does not offer tours on the following holidays:

• Thanksgiving
• Christmas Eve
• Christmas Day
• New Year’s Day
• Martin Luther King Jr Day
• Easter Sunday.

You must be 21 or over to make reservations for these tours online, but there is at least one tour appropriate for all ages.

TIP: There are bus tours to Jack Daniel’s Distillery Visitor Center available for anyone who doesn’t want to make the drive. We cover these outings in our day trips section .

How long is the Jack Daniel's Distillery Tour?

The Jack Daniel's Distillery Tour lasts for approximately 1 hour and 10 minutes where you, as a whiskey fan, can explore the interesting facts regarding various fermentation processes.

Can you drink on the Jack Daniel's Distillery Tour?

No drinking is allowed on the Jack Daniel's Tour in Moore County but you can go down the hill at any small cafe or restaurant or downtown Nashville which is a 20-minute drive.

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Can you buy Jack Daniel's at the Distillery?

Yes, you can buy Jack Daniel's at the Distillery.

Why Is Jack Daniel's Distillery Named So?

It is named after Jack Daniel who learned brewing from a man Nearest Green and became the first master distiller in the United States.

Each drop of Jack Daniel's whiskey is produced in this distillery registered in 1866

The Dry County Tour

This is the main tour offered at the Jack Daniel's Distillery.

Visitors can expect to learn about their whiskey distilling, as well as the history behind the company.

In addition to these details, the Dry County Tour provides a behind-the-scenes look at the distillery.

It's not a tasting tour and there isn’t any whiskey tasting included on this tour, so it’s open to visitors of all ages. Most of the breweries sell their yields directly to wineries.

Children 9 and under can get in for free!

Ticket Prices

• $25/Adults | $10/Youth (10-17)
• Kids 9 and under get in free.
• Military/Senior discount is available.
• Availability: Daily from 9 am - 4:30 pm
• Hours: At least once every 15 minutes.
• Duration: 1 hour 10 minutes.
• Maximum of 20 guests per tour.
• Purchase tickets or learn more .

NOTE: The Dry County Distillery Tour is included with the Music City Total Access Pass , a service that allows you to save money on popular activities in the Nashville area.

If you’re planning to enjoy any other attractions or tours in and around the city, check out our post on Nashville tourist passes for more details.

The Flight of Jack Distillery Tour

This is essentially the same as their Dry County Distillery Tour where you witness the distillation process, but it includes a stop at historic Barrelhouse 1 – 14.

While you’re in the Barrel house, you’ll learn a bit of additional information about the history of this company, quality control, and enjoy a flight of five Jack Daniel's products. Like the Charcoal mellowing during the distillation process that removes unnecessary elements from brews.

View this post on Instagram A post shared by Katie Whiting (@katieee_03)

Due to the inclusion of this activity, only adults are permitted to take this tour, and you must be 21 or older to enjoy the samples.

The Daniel's special Tennessee Whiskey is offered for tasting. You will also understand what stands apart the Tennesse Whiskey from other whiskeys and bourbon.

• $30/Adults 
• Must be 21+ for the tour and sampling.
• Includes a sampling of 6 Jack Daniel's Whiskey.
• Availability: Mon-Sat from 9 am - 4:30 pm
• Sunday Availability: 11 am - 4:30 pm
• Duration: 1 ½ hours.

Samples include Jack Daniel’s Whiskey , Tennessee Fire , Tennessee Honey , Gentleman Jack and Rye .

NOTE: This tour is included with one of the day trips to Jack Daniel’s Distillery .

The Angel’s Share Distillery Tour

Much like the Flight of Jack service, this option kicks things up a notch with an additional treat for fans of the whiskey.

In addition to the Dry County Distillery Tour, you’ll also have the opportunity to taste whiskey drawn from individual barrels as well as two limited-edition whiskeys.

Due to the tastings, the Angels Share Tour is only available for adults and you must be 21 or older to enjoy the drinks included.

• $35/Adults 
• Must be 18+ for the tour.
• Must be 21+ for the samples.
• Availability: Mon-Sat from 9:45 am - 4:30 pm
• Sunday Availability: 11:15 am - 4:30 pm

Samples include Jack Daniel’s Single Barrel , Barrel Proof , Single Barrel Rye , Sinatra Select, and Gold 27 from the Daniel cave spring hollow and Barrel Houses.

The Taste of Lynchburg

This tour takes things to the next level with an additional meal at the historic Miss Mary Bobo’s Boarding House restaurant.

The Taste of Lynchburg experience begins with an Angel’s Share Distillery tour and it includes all of the tastings available with that service.

Once again, you must be an adult to take this tour and you have to be 21 or older to enjoy the whiskey tastings.

• $125/Adults 
• Must be 21+ for the tour and samples.
• Availability: Wed-Fri at 1 pm
• Duration: 3 hours.
• Maximum of 10 guests per tour.
• Includes a special commemorative gift.
• Includes transportation from the Distillery to the restaurant.

This is a far more limited experience and no reduced-price tickets are offered.

All samples included are the same as what you’ll get during the Angel’s Share Distillery Tour.

DAY TRIPS TO JACK DANIEL'S DISTILLERY

The following section is about bus tours you can take from Nashville to Jack Daniel’s Distillery.

Each outing includes at least one tour of the landmark as well as free time in the historic city of Lynchburg.

Nashville to Jack Daniel’s Distillery Bus Tour

If you’re not interested in making the drive out to Lynchburg for this tour, there is a bus tour that will provide transportation to and from the Jack Daniel’s Distillery. 

This outing includes the Angel’s Share Distillery Tour, which is the second-best service offered at this historic location.

View this post on Instagram A post shared by Becky (@what_becky_did)

Customers will also be given free time in Lynchburg to grab lunch, go shopping and enjoy sightseeing.

Since the included distillery tour features whiskey tastings, this day trip is only available for adults and you must be 21 or older to enjoy the drinks.

• $129 per person
• Availability: Daily at 9 am
• Duration: 7 hours
• Includes 1 ½ hours of free time in Lynchburg.
• Purchase tickets or learn more ( Affiliate Disclosure ).

Nashville to Jack Daniel’s Distillery Bus Tour + Lunch

Note: As of March 2024, the tour is unavailable.

Visitors who are interested in the Taste of Lynchburg tour may want to consider this day trip, as it’s available on a more frequent basis!

This service provides transportation between Nashville and Lynchburg, and it includes the Flight of Jack Distillery Tour in addition to a meal at Miss Mary Bobo’s Restaurant.

Since this doesn’t include the Angel’s Share Distillery Tour, it’s not exactly the same as the Taste of Lynchburg, but it is available from Monday to Saturday instead of just Friday and Saturday alone.

• $180 per person
• Availability: Mon-Sat at 9 am
• Duration: 8 hours
• Includes free time in Lynchburg.
• Includes lunch at Miss Mary Bobo’s restaurant.

WAYS TO SAVE ON TICKET PRICES

This section will include details about how to save money on tickets for Jack Daniel’s Distillery tours.

We cover information about tourist passes and other deals that may be available.

Music City Total Access Pass

The Music City Total Access Pass includes admission to the Parthenon and the Tennessee Sports Hall of Fame, as well as tickets to 4 extra activities.

When it comes to the 4 additional tickets, there are over 30 attractions to choose from, and one of them is the Jack Daniel’s Distillery Tour.

This is currently the only tourist pass that provides access to a Jack Daniel’s Distillery Tour. The service included is the most family-friendly option, the Dry County Tour. 

Sadly, transportation to and from the distillery is not included, but this could still be a great way to save money on the activity if you’re planning to enjoy additional attractions in and around Nashville.

The pass costs just $75, so it’s easy to see how you can save money using this service.

Here are some of the other activities you can choose from in addition to the distillery tour:

• Nashville Zoo
• Madame Tussauds
• Old Town Trolley Tour
• Country Music Hall of Fame
• Music City Hop-on-Hop-off Bus Tour
• Grand Ole Opry House Backstage Tour

If you’re willing to drive out to Lynchburg, this could be a great way to save a few bucks on the Jack Daniel's Distillery Tour.

That said, the tour included is just $20, so you might want to consider other ways to reduce the cost of the tour.

For more information about this and other money-saving tourist attraction passes, read our post about Nashville tourist passes .

Military Discount

If you are on active duty or retired military, this might be the best way to save money on various tours of Jack Daniel’s Distillery, as they offer 50% off to most military service members.

You must provide a valid military ID to get this deal, but it’s one of the best deals currently available on tickets for this activity.

The services included are their Dry County, Flight of Jack and Angels Share distillery tours.

There is no military discount for their Taste of Lynchburg tour.

Senior Discount

If you’re 65 or older, you qualify for 20% off general admission prices for the Dry County, Flight of Jack and Angels Share distillery tours.

You must provide a valid ID with your age in order to receive this deal.

Deal Websites

While the Jack Daniel's Distillery doesn’t typically offer deals through these services, some of the companies offering day trips from Nashville to Lynchburg offer deals on sites like Groupon and LivingSocial .

In addition to whatever savings are offered, these sites frequently run additional sales which can save you even more!

THINGS TO SEE

There are a lot of interesting attractions to experience at the Jack Daniel's Distillery.

Here's a short list of the more interesting things to see while you’re here.

We’ll also include details about some fun things to do in Lynchburg!

Barrelhouse 1 – 14

If you choose either the Flight of Jack or Angel’s Share distillery tours, you’ll have the opportunity to see this historic barrelhouse.

View this post on Instagram A post shared by @outingsandaboutings

Although you won’t drink anything here, it is a great chance to see where some of the best whiskey in the world comes from.

One of the more strange aspects of the history behind this company is that Jack Daniel himself was killed by a large safe – and no, it didn’t fall on his head.

So how exactly did a safe kill the man who created such an incredible whiskey? Well, you’ll have to take the tour to find out!

Natural Spring

One of the reasons that Jack Daniel’s produces such high-quality whiskey is that they have a natural spring on the property which provides the water for their drinks.

View this post on Instagram A post shared by Shannon and Joe (@wolvesontherun_)

While on the tour, you’ll have an opportunity to see this spring for yourself!

Aging Warehouse

While you might not have an opportunity to visit this site, you will at least pass by the warehouse where all of Jack Daniel’s whiskey is aged.

As you walk past the structure, you won’t be able to ignore the strong smell of delicious whiskey wafting through the air.

Heated Charcoal

As your tour guide explains the process by which Jack Daniel’s whiskey is made, you will have an opportunity to see the heated charcoal they use.

This charcoal is mellowed to produce the best flavor for the whiskey.

Bottling Plant

In addition to all the other sites included on this tour, you will also have the chance to see how Jack Daniel’s whiskey is bottled at the end of its journey.

If you feel like grabbing a bottle for yourself, you can purchase one in the gift shop!

Miss Mary Bobo’s Boarding House

This is probably the most well-known restaurant in the area, and you can enjoy a meal here during the Taste of Lynchburg tour.

View this post on Instagram A post shared by L.A. Walker (@anglophile7)

There is also a day trip which includes lunch at this location.

Miss Mary Bobo’s restaurant has some of the best food in Tennessee, and the service you’ll receive here is quite possibly the definition of Southern hospitality.

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Jack Daniel’s Launches A Virtual Reality Distillery Tour In India

Coinciding with the 150 th anniversary of the Jack Daniel’s distillery, a fully immersive 360-degree virtual reality experience of the famed distillery in Lynchburg, Tennesse e has been launched in India.

They launched it first in the US earlier this July and the full experience displays the timeless craftsmanship of America’s first registered distillery, which was set up in 1866 by Jasper “Jack” Daniel. Till this day, this distillery set up 150 years ago in the town of Lynchburg produces every drop of the world’s Jack Daniel’s .

This experience takes fans through “sensory rich” locations in the distillery – from the rick yard where the sugar maple ricks are burnt down for use in the whiskey’s charcoal mellowing process, to the summit of the barrel house with master distiller Jeff Arnett , giving consumers in India a better perspective of the craft that goes into making Jack Daniel’s.

The virtual reality film was produced digitall y to allow the consumers to experience the brand’s mantra: “Every day we make it, we’ll make it the best we can”. It was directed by The Mill’s Bowe King and Rama Allen.

When talking about this new experience, Jeff Arnett (Jack Daniel’s master distiller) said, “We all have our anniversaries. They allow us to honor the important events in our lives and to ensure the lessons of the past are not forgotten. This new technology is a way for us to celebrate the Jack Daniel Distillery with fans everywhere and bring them closer to Lynchburg. The 360 degree video experience will allow Jack Daniel’s consumers a chance to ‘visit’ the rick yard, see the cave spring hollow and feel as though they are right there in Lynchburg where each batch of Jack Daniel’s Tennessee Whiskey is crafted, and has been for 150 years.”

In India, Friends of Jack can experience the tour through YouTube 360 and the Facebook 360 versions. And at special Jack Daniel’s events through the year, the Gear VR Goggles will be available for consumers to have the full experience.

Happy Birthday Jack!

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JACK DANIEL DISTILLERY LYNCHBURG, TENNESSEE

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