wikitude ar travel guide

• Travel Guide

Wikitude AR Journey Information (Half 1)

Wikitude is a cell journey information based mostly on Wikipedia and Panoramio. Search landmarks in your environment and consider them on a map, checklist, and on an Augmented Actuality (AR) digital camera view: What you see is an annotated panorama, mountain names, landmark descriptions, and fascinating tales.

The machine displayed is a G1 Google telephone, operating Android.

This video has been produced by Mobilizy.com source

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Augmented reality tracking guide.

Modified on: Wed, 9 Sep, 2020 at 3:32 PM

Learn which Wikitude feature is the ideal choice for your AR use case. Access our augmented reality tracking guide to learn more.

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The Augmented Reality Travel Guide

by Sienna Smith | Nov 16, 2022 | Augmented Reality Travel | 0 comments

In this article, you will learn The Augmented Reality Travel Guide.

If you’re planning a trip and want to get the most out of your experience, consider using an augmented reality travel guide. These guides can help you plan your itinerary, find attractions, and even book accommodations.

Most augmented reality travel guides are available as apps for your smartphone or tablet. To use them, point your device’s camera at an area of interest, and the app will display information about it. For example, the app might show you its name, history, and nearby attractions if you’re looking at a landmark.

Augmented reality travel guides can be a great way to plan your trip and make the most of your experience. Be sure to download one before you go!

Assuming you have an AR-enabled device, there are different ways to access and view AR content while traveling.

One way is to use an AR app designed for tourists or travelers. For example, the app City Explorer allows users to point their phones at any building in a city and receive information about its history, architecture, and interesting facts.

Read More: https://www.onirix.com/augmented-reality-and-tourism-the-new-travel-experience/

Another way to access AR content is through special tour guides or maps designed for specific locations. For instance, the company Waygo offers an augmented reality tour guide that provides audio commentary and visual information about various points of interest in Japan.

Finally, many museums and other tourist attractions now offer AR experiences that can be accessed through their official apps. For example, the British Museum in London has an app that allows visitors to see virtual exhibits and learn more about the museum’s collection.

Iphone and Android Apps for AR Tourists

Several different iPhone and Android apps can be used to augment your travel experience. These apps use your phone’s camera to superimpose virtual objects and information onto the real world around you.

Some apps, like Google’s Field Trip, offer general information and tips about the area you’re visiting. Others, like Layar, allow you to view user-generated content overlaid on a map of your current location. And still others, like Wikitude, provide an augmented reality view of Wikipedia articles based on your current location.

If you want to add augmented reality fun to your next vacation, check out one of these iPhone or Android apps.

Tourist Destinations in Augmented Reality

Many tourist destinations are now offering augmented reality (AR) experiences. This technology can enhance your visit to a destination by providing you with information about the history and culture of the area, as well as directions and tips for getting around.

Some of the top tourist destinations in augmented reality include:

The Louvre Museum in Paris, France: The Louvre has created an AR app that allows visitors to see virtual artworks from the museum’s collection as they walk through the galleries.

The Colosseum in Rome, Italy: The Colosseum’s AR app provides visitors with information about the history of the iconic structure and what life was like for Roman citizens during its time.

The Great Wall of China: The Great Wall’s AR app gives visitors a 360-degree view of the massive structure and information about its construction and history.

Stonehenge in Wiltshire, England: Stonehenge’s AR app allows visitors to explore the ancient site and learn about its significance to prehistoric people.

Best Times to explore the city through AR

Undoubtedly, augmented reality (AR) is changing how we interact with the world around us. And, as more and more businesses adopt this technology, travelers are beginning to reap the benefits.

If you’re planning a trip to a city that has embraced AR, here are some of the best ways to use this cutting-edge technology to explore your destination:

1. Use AR to find your way around town.

With AR navigation apps like Google Maps and Waze, you can hold up your phone and see real-time directions overlaid on your surroundings. This is a great way to avoid getting lost in a new city.

2. Use AR to get information about your surroundings.

Several AR apps offer information about the things you’re looking at. For example, Layar lets you point your phone at buildings and landmarks to learn more about them. And Wikitude provides Wikipedia articles about nearby points of interest.

3. Use AR to find deals and discounts.

Augmented reality can help you save money while you travel. Apps like Shopkick let you earn rewards just for walking into stores, and Geoseekr shows you coupons and deals for businesses in your vicinity.

4. Use AR to plan your activities.

Several great AR apps can help you plan your trip, including TripAdvisor City Guides, which provides personalized recommendations based on your interests, and Gogobot, which helps you find hotels, restaurants, and things to do.

5. Use AR to enhance your sightseeing experience.

If you’re visiting a city with a lot of history, you can use AR to learn more about the places you’re seeing. For example, the app History Here provides information about historical landmarks in the United States, and the app Rome’s Secret Places lets you unlock virtual treasures as you explore Rome.

Overall, we think the Augmented Reality Travel Guide is a great tool for travelers. Exploring a new destination and learning about the local culture and history is fun. Plus, it’s free! What more could you ask for? We highly recommend giving it a try on your next trip.

Thank you for visiting  ARVRtravel.com . If you liked this information, please share it with a friend. You can also sign up for our newsletter to receive the latest information in AR and VR in the travel industry and beyond. If you know of an app, service, or company using augmented reality in travel or virtual reality in travel that we should feature here, please get in touch with us using the contact form; we would love to hear from you. Happy and Safe Travels!

Disclaimer: All product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them. We are not in any way associated with Google or Google Cardboard VR. The website’s information, resources, and links are provided for informational purposes only. Information is subject to change without notice.

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How Is Augmented Reality Reshaping Travel and Tourism

If you’ve ever tried decorating your home using the IKEA app, or used a Snapchat filter, or even played Pokemon Go, then Augmented Reality (AR) has already invaded your life. Although AR remains a revolution yet to happen, it is evolving rapidly to transform the way we work, learn, play and connect.

Tim Cook quotes –

“ AR will happen, it will happen in a big way, and we will wonder when it does, how we ever lived without it. Like we wonder how we live  without our phone today. ”

So what exactly is Augmented Reality? 

The word itself answers the question!

“Augmented” , originated from the word “augment”, means to add or enhance something . With the power of narrowing spaces between Reality and Virtual Reality, AR enhances physical objects with digital information to create an interactive experience of the real-world environment.

Google defines Augmented Reality as – “ a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view.”

How Augmented Reality Is Creating An Impact in the Travel Industry

With the power of gripping human minds, AR is changing the game for marketers. Technology is opening magical doors for industries to enrich their customer experience. According to a Statista report, the Augmented Reality market is estimated to grow from 5.91 billion to more than 198 billion U.S. Dollars by 2025.

However, the travel and tourism sector has already shown remarkable transitions with Augmented Reality .

How is the travel industry leveraging the wonders of AR and what lies for them in the future – are a few questions answered in this blog?

Importance of Augmented Reality in the Travel Industry

Before we dig into the innovative uses of AR in the industry, let’s take a look at how the technology is turning important to the sector.

Unlike other industries, travel and tourism is a highly researched sector. A customer never plans his travel, stay, or food places to visit, without thorough research. The quest for information does not stop for a customer even after he/she arrives at their destination. Moreover, all this information is searched on various mobile devices. A survey by Opera Mediaworks reveals that around 66% of travelers prefer using smartphones for travel research and booking.

Here is where Augmented Reality jumps in to make a change!

AR capacitates the ability to enhance search experiences by providing enticing and interactive information. With innovative mobile apps, these augmented experiences can be extended to travelers, easing their travel search and building up trust. Experts predict that embracing the power of AR can prove to become a boon for the travel and tourism industry.

How Is Augmented Reality Reshaping The Tourism Industry?

Augmented Reality is turning to be the traveler’s new ally! Layering digital information over existing reality, AR is easing the planning journey and boosting travel experiences for tourists. Although the industry has not completely leveraged the technology, yet a few pioneering mobile apps are creating indelible travel experiences.

1. Apple Map – “Flyover” Mode

Apple maps with its flyover option are enabling iOS 11 users to explore cities in the 3D view. Navigating with this feature is a lot like watching a 360-degree video where one can change the point of view by walking around. The flyover mode integrates augmented reality with Apple Maps to enable users to take a walk through the city while at home.

2. App in the Air – ARvis

App in the Air, a travel planning app, is easing the quest of finding flights for its users. The app allows users to view a plane seat at its true scale, enabling them to make better booking decisions on the basis of comfort. With an augmented view of the inside of a flight, travelers can directly compare their carry-on luggage to the airlines permitted baggage size.

Related Reading: Check out this case study to learn how Fingent developed customized mobile app to assist travelers with personalized and quantifiable travel security content.

3. Wikitude

Voted by the Augmented Planet Magazine as the best-augmented reality browser of 2010, this app enables users to locate restaurants, stores, and other places nearby. Using location-based augmented reality, Wikitude recognizes interesting places around for travelers to visit. The only thing they ought to do is point the app to the desired direction.

Why Is Augmented Reality The Future Of Travel Industry?

Tourism is all about creating unique experiences, and augmented reality has the potential to support tourism with innovative modes of customer servicing. It is believed that in the coming year’s AR will disrupt the business models of the sector. Here is a list of how augmented reality is providing long-term values for both customers and the tourism industry alike.

1. Innovating Advertising and Marketing

It is not surprising that mobile devices play a vital role in booking travel services. According to Expedia , 78% of travelers reveal that the informative content from destinations or travel brands influence their decision-making process and 46% reveal that ads with informative content are influential. Clearly, there’s an appetite for mobile advertising with compelling content.  

Augmented reality holds the potential of enabling tourist companies to narrate their services more creatively. Providing virtual tours of hotel suites and other amenities with a single tap on mobile screens, not only eases the research process for travelers but also helps them make better booking decisions.

AR ad formats, also build a customer’s trust towards the service and increase the probability of turning one-time guests into long-term customers. AR empowers travel brands to inspire customers with interactive information and engaging experience.

2. Enhancing Travel Convenience with AR Apps

Travels can turn hectic with a lack of proper and timely information. With AR, travel brands are extending mobile apps for tourists, to enhance their travel experience and convenience.

AR Travel Apps to Ensure No Tourist Is Lost: Finding your way in an unfamiliar town is challenging. AR turns navigation apps cooler with added digital elements like arrows and other valid information. By integrating phone cameras with Google Maps, AR can enhance a traveler’s experience of exploring a new town.

AR Cutting Down Language Barriers: It is pretty much unthinkable to travel to a foreign land without a translator. But with augmented reality, smartphone cameras can translate foreign languages for users.

AR Extending  24/7 Tour Guide: Finding a perfect store or restaurant is getting simpler than ever before. With Augmented Reality, smartphones are turning into tiny encyclopedias. Screening through hotel reviews or locating historic buildings has become more seamless and interactive with AR travel apps.

 3. Creating Attractive Destinations

Teleporting seems possible with augmented reality. Enabling to view the evolution of landmarks in time perspective, enjoy 3D models of places, and experience travel through time, AR is allowing theme parks and zoos to create extraordinary attractions. One of the greatest examples would be the L.I.V.E. Centre theme park, which leverages AR/VR to combine art, culture, architecture, design, and retail with projections, surround sound, and special effects.

Thus to summarize, augmented reality promises to strengthen the four components of travel and tourism – transport, accommodation, catering, and tourist attraction. Accounting for the innovations of AR in the industry, experts predict travel and tourism to be the first industry to revolutionize soon with augmented reality.

Related Reading: Find how Augmented Reality can be the future of communication and security .

To unfold the hidden opportunities for your business with emerging technologies like AR/VR, contact the tech experts at Fingent today!

Augmented Reality is already enhancing travel experiences with innovative mobile apps. Is this the beginning of a revolution or is it the only transformation augmented reality can bring into the industry?

“Ashmitha works with Fingent as a creative writer. She collaborates with the Digital Marketing team to deliver engaging, informative, and SEO friendly business collaterals. Being passionate about writing, Ashmitha frequently engages in blogging and creating fiction. Besides writing, Ashmitha indulges in exploring effective content marketing strategies.”

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Emerging Technology Trends In Travel & Tourism Industry

5 technology trends every travel and tourism business needs to…….

• Software Development
• Custom Software Development
• Enterprise Software Development
• Product Development
• Web Application Development
• Mobile Application Development
• Cloud Application Development
• System Integration

Advanced Tech

• Augmented Reality
• Virtual Reality
• Mixed Reality
• 3D Web Configurator
• Robotic Process Automation
• Artificial Intelligence
• Machine Learning
• Internet of Things
• Data Analytics and Visualization

Infrastructure

• Cloud Infrastructure
• Hybrid Infrastructure
• On-Premises Infrastructure
• Integration
• Headless CMS
• Digital Transformation
• Digital Roadmap Consultation
• Business Technology Consulting
• Cloud Strategy Consulting

Maintenance and Support

• Legacy Application Modernization
• Application Support
• Infrastructure Support
• Customer Support

Security and Compliance

• Network Security
• Infrastructure Security
• Application Security
• Risks and Compliance
• Financial Services
• Real Estate
• Manufacturing
• Open Source
• ReachOut Suite
• White Papers
• Infographics
• Customer Success Story
• Testimonials

Assess Your Organization’s Digital Maturity

What industry does your company operate in?

—Please choose an option— Financial Services Real Estate Education Logistics Retail Healthcare Manufacturing Utilities Nonprofits Travel Sports Media

Does your company utilize digital tools or systems for process automation and workflow management?

Is your operational data stored digitally and easily accessible for analysis and decision-making purposes?

Are your employees regularly trained in using digital tools and technologies relevant to their roles?

Does your company use digital dashboards or analytics tools to track operational KPIs?

How many people work in your organization?

—Please choose an option— 1 - 50 51 - 250 251 - 500 500

Is there a digital platform (website/app) for customers to interact with your company and access information?

Does your company use digital tools to personalize interactions and improve the overall customer experience?

Are there digital channels for customers to provide feedback and receive support?

Is your company proactive in evaluating emerging technologies within your industry?

How frequently do you revisit and update your digital strategy to adapt to changing market conditions?

—Please choose an option— Annually Bi-annually As needed Infrequently

Does your organization foster a culture of tech-driven innovation to drive digital transformation?

Does your company use artificial intelligence (AI) or machine learning to enhance decision-making or customer experiences?

Do you leverage cloud computing services for operational scalability and cost-efficiency?

Does your company rely on cybersecurity measures to protect and secure data, applications, and infrastructure?

Almost there!

Our consulting team will carefully review your responses and craft a personalized maturity report.

Choose Country Afghanistan Albania Algeria American Samoa Andorra Angola Anguilla Antigua & Barbuda Argentina Armenia Aruba Algeria Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia & Herzegovina Botswana Brazil British Indian Ocean Ter Brunei Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Canary Islands Cape Verde Cayman Islands Central African Republic Chad Channel Islands Chile China Christmas Island Cocos Island Colombia Comoros Congo Cook Islands Costa Rica Cote DIvoire Croatia Cuba Curaco Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic East Timor Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia French Southern Ter Gabon Gambia Georgia Germany Ghana Gibraltar Great Britain Greece Greenland Grenada Guadeloupe Guam Guatemala Guinea Guyana Haiti Hawaii Honduras Hong Kong Hungary Iceland Indonesia India Iran Iraq Ireland Isle of Man Israel Italy Jamaica Japan Jordan Kazakhstan Kenya Kiribati Korea North Korea Sout Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libya Liechtenstein Lithuania Luxembourg Macau Macedonia Madagascar Malaysia Malawi Maldives Mali Malta Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Midway Islands Moldova Monaco Mongolia Montserrat Morocco Mozambique Myanmar Nambia Nauru Nepal Netherland Antilles Netherlands Nevis New Caledonia New Zealand Nicaragua Niger Nigeria Niue Norfolk Island Norway Oman Pakistan Palau Island Palestine Panama Papua New Guinea Paraguay Peru Phillipines Pitcairn Island Poland Portugal Puerto Rico Qatar Republic of Montenegro Republic of Serbia Reunion Romania Russia Rwanda St Barthelemy St Eustatius St Helena St Kitts-Nevis St Lucia St Maarten St Pierre & Miquelon St Vincent & Grenadines Saipan Samoa Samoa American San Marino Sao Tome & Principe Saudi Arabia Senegal Seychelles Sierra Leone Singapore Slovakia Slovenia Solomon Islands Somalia South Africa Spain Sri Lanka Sudan Suriname Swaziland Sweden Switzerland Syria Tahiti Taiwan Tajikistan Tanzania Thailand Togo Tokelau Tonga Trinidad & Tobago Tunisia Turkey Turkmenistan Turks & Caicos Is Tuvalu Uganda United Kingdom Ukraine United Arab Erimates United States of America Uraguay Uzbekistan Vanuatu Vatican City State Venezuela Vietnam Virgin Islands (Brit) Virgin Islands (USA) Wake Island Wallis & Futana Is Yemen Zaire Zambia Zimbabwe

13 years in the making: Qualcomm acquires Wikitude

2008: Timing is Everything

This story is very close to my heart, a tale that was very long in the making, 13 years to be exact. What a journey it has been. 2008 was the year when it all started, also for me personally. I was working for Lonely Planet in Singapore doing business development in Asia Pacific. As you might recall, this was the year when Apple introduced its App Store on the iPhone and when Google launched its “G1” device. It was a revolutionary year for app distribution, as consumers could now download apps directly from Apple’s and Google’s app stores. Like many other publishers during this “mobile apps gold rush”, Lonely Planet was keen to re-package its book content into a digital and app format.

2008 was also the time when Philipp Breuss-Schneeweis, founder of Wikitude (fka Mobilizy), started experimenting with mobile augmented reality (AR). The reason for his timing was that the aforementioned G1 device was the world’s first smartphone to have all three sensors required for location based AR: a gyroscope, a digital compass and a GPS sensor. So shortly after building the world’s first AR browser, the Wikitude AR Travel Guide as seen in the video below, the tiny Wikitude team in Salzburg engaged in a partnership with the world’s global travel power house, Lonely Planet.

The objective of our partnership was to build 20 white labeled city guide apps (London, Paris, Hong Kong etc.) with an AR view. It was through this partnership that Philipp and I got to know each other before he then later offered me to join his team and to take on the CEO role for Wikitude. At the time, my family and I had been living in Asia for over 5 years already, so we took the plunge from a very privileged expat life in Singapore to start a new chapter in Europe with a non-funded startup somewhere in the Alps. I must admit, I still can’t believe I did what I did at the time, given the high risks involved. But a mix of curiosity, opportunity for another big adventure and certainly Philipp’s charm were the main factors for my family and I to move to Salzburg.

2010: Let’s get on this rollercoaster!

So in early 2010 I found myself getting on the rollercoaster ride called startup life . Later in the year, we were able to close our first significant funding round and expanded the management team by bringing on Martin Herdina, who brought a lot of entrepreneurial experience to the team. I switched to the CMO role while Martin (Herdina) took over the main rudder as CEO and Martin (Lechner) completing the trio as CTO.

We thought we could create a B2C business by building a browser specifically designed to augment “everything and everyone” around us. However, we soon found out that this business model did not generate anywhere near enough money to support the growing team we had in place. As a result we pivoted the company to a B2B proposition by starting to build a new product in 2012. We had a very critical look at ourselves and the team and came to the conclusion that the core of Wikitude’s DNA was building technology rather than building a consumer app. As a result, the Wikitude software development kit (SDK) was born and we started making tools for mobile developers wanting to build AR apps without needing to know anything about computer vision algorithms.

Wikitude shines with technology and big partners

As mentioned, Wikitude’s DNA has always been its technology. No doubt, the super smart team of computer vision experts, mobile engineers with R&D backgrounds from the immediate Austrian ecosystem at first to international talent from around Europe, particularly from France, Italy and Spain later have been the core asset of the company over the years.

Another pillar of Wikitude’s strength has been our ability to strike partnerships with major multinationals like Lonely Planet in the very early days to a long list of companies including Samsung, Sony, LG, Epson, BlackBerry and of course Qualcomm starting in 2019 , and many others over the years. Given the small amount of marketing dollars we had available from our own start-up budget, we had to come up with creative ways to get the “Wikitude word” out. So we made an effort to “piggy bag” on these big companies’ marketing budgets whenever there was an opportunity to do so. There was one incident in particular that made our right choice in this strategy clear to me. I was on a business trip to London for an industry event when I got onto the train from the hotel to the venue. After shuffling through the crowds of people on the station’s platform focussing on my steps into the train, I finally looked up inside to be looking at the Wikitude logo dozens of times around me. It was an advertising campaign by BlackBerry showing off our augmented reality integration of the BlackBerry Messenger to literally everyone getting on a train in London during the weeks of these ads running.

2015: AR is no longer a gimmick

When our fierest competitor Metaio was acquired by Apple in 2015 , I had very mixed feelings. On the one hand it demonstrated that AR had matured enough to be perceived by Tim Cook as a key technology for the future. On the other hand, it wasn’t us at Wikitude finding our match for a long-term strategic partner, but our rivals in Germany instead. As much as I would have loved to be in Metaio’s shoes at the time, I knew that we had grown out of the phase of being a gimmick. The technology was now being used or experimented with by most major companies across pretty much all industries including entertainment, medical, advertising, engineering and utilities.

2017: shifting gears

After seven years of being on the startup rollercoaster of my life, I stepped down from my operational CMO role in 2017. Given my stakes in the company, I continued as an Advisor, Evangelist and partner of Wikitude. In fact, after founding Mixed Reality I/O in 2017, one of my first big clients was TUI, who partnered with me to build an AR glasses travel tour guide prototype . It was great to utilize the Wikitude SDK for this project, which we had started optimizing for the Epson Moverio AR glasses as early as 2014. Although Wikitude’s primary focus has always been on smartphone AR, this additional AR glasses SDK for Epson was Wikitude’s first step into the up and rising new form factor of head worn devices, which Qualcomm focusses on today with its Snapdragon Spaces™ XR Developer Platform . As Qualcomm’s Hugo Swart, VP, Product Management and GM of XR said in his recent interview: “Wikitude’s expertise in smartphone AR transitions nicely to headworn AR because the technologies and development are very similar, which allows for a rapid integration and shift to headworn AR development.”

2021: A match made in heaven

After communicating the initial start of the partnership in 2019, the Qualcomm acquisition of Wikitude was finalized at the end of the third quarter in 2021. General availability of the Snapdragon Spaces™ XR Developer Platform will be Spring 2022. The best places for updated information are of course the Wikitude and Qualcomm websites. Congratulations again to Martin Herdina and Hugo Swart for putting this match made in heaven together. Congratulations also to the many, who have helped build this company, technology, platform and brand! I am very thankful and proud to have been part of this journey.

What is Augmented Reality(AR)? – Definition, Examples, and Use cases

We are in an exciting new world of technology where augmented reality is becoming a part of our everyday lives. The popularity of AR owes to initiation by some of the tech giants like Google, Apple, and Microsoft. While Apple launched its ARKit in 2017, Google came up with its web API in the same year. Apple AR glasses are another notable development in the AR industry.

While augmented reality technology might be complex to understand initially, it is much more exciting and overwhelming to experience. If you are wondering what AR is, its purpose, and how it works, you are at the right place.

What is augmented reality (AR)? 

Augmented reality is a new and evolving technology that lets its users experience a world added with digital content like visual images, graphics, and other information. 

The word augmented is derived from a Latin word meaning “to add.” Essentially, AR enhances the experience of the real world by adding elements to the existing world.

The possibilities for using AR are enormous. I, therefore, tripped on some exciting information to find out the history of AR, present-day usage of AR, and the future of AR .

So, let’s dive in. 

It was in 1968 when Ivan Sutherland (known as the “Father of computer graphics”) and Bob Sproull (Sutherland’s student) first invented the first VR and AR head-mounted display system. It supported primitive graphics. The virtual environment looked like simple wireframe rooms. 

After several developments in improving the experience, the term AR was coined in 1990 by Thomas Caudell and David Mizell (researchers at Boeing).

In 1992, Louis Rosenberg built Virtual Fixtures at USAF Armstrong’s Research Lab. They used it for training US Air Force pilots. Later, Virtual Fixtures found application in healthcare and other industries. 

In 2000, the Japanese scientist Hirokazu Kato developed the ARToolKit. It is a library that uses video tracking to overlay objects in the real environment. It is widely used even today.

In 2008, Wikitude, an Austria-based mobile AR technology provider, created an AR travel guide. It was an AR revolution in the travel and tourism industry.

Today, Google Glass, Microsoft’s HoloLens, and Niantic’s “Pokemon Go” game are widely used for exciting AR experiences.

How does augmented reality work, and what is the technology behind it?

You can interact with Augmented Reality on your phone, iPad, or laptop while still seeing the outside world. Do you not wonder how it works?

The elementary idea of augmented reality is to merge real-world and virtual objects. While building the AR experience , you take data from the real world (image or surface details) and virtual objects (digital assets – 3D objects, text, images, etc.) to create the experience and store it on the cloud to view later. 

Now, let’s see in detail how you will build an AR and experience it later.

Building an AR experience involves three major steps:

• You will use AR software—— to create the experience. Either choose an image as a marker or a surface over which you want to impose digital content.  
• The next step in the process is overlaying videos, animations, images, and 3D objects on images of the real-world environment. Generally, AR applications come with thousands of digital assets like 3D objects, images, texts, and animations. Also, you can create assets of your own.
• The third step is to publish and share the experience. Generally, there are three options to view the experience – QR codes, embedded links, and URLs in WebAR. You must have the AR application installed to view the experience on your mobile or tablet.

Also, an augmented experience allows users to control it to some extent. Sometimes you can rotate it to view from different angles, pinch to zoom in, and do many more through touch, voice, and other gestures.

How is augmented reality different from virtual reality?

Virtual reality is when you put on a headset and completely immerse yourself in a virtual world. It transports you to a whole new world that looks and feels real.

Unlike Virtual Reality, you are not fully immersed in a virtual world when using Augmented Reality (AR). You can interact with it on your phone, iPad, or laptop while still seeing the outside world.

What are the different types of augmented reality?

There are two types of augmented reality used across business needs. Depending on your need, you can choose to create an AR experience in any of the two: 

1. Marker-based AR

Marker-based AR uses images as markers. Digital elements like 3D models, images, videos, and animation clips are imposed on the marker to create an AR experience. 

In WebAR, by scanning the QR code, you can view the AR experience by pointing toward the marker.

In mobile AR, you must install the AR app. And when you point toward the marker, an AR experience will appear.

 You can see the digital elements and images in greater detail. You can also rotate the AR experience to see the objects from different angles.

2. Markerless AR

Marker-less AR uses a surface as the starting point of creating an AR experience. Digital content is overlaid on the surface to create an AR experience.

You will not need a physical marker to trigger an AR experience in the real world. When you use an AR app, it will recognize the surrounding location using GPS, compass, and accelerometer. It also identifies features of the real world, like color and pattern, thus placing virtual objects within the real world. The trial of a painting on the wall can be an example of using markerless AR.

Within markerless AR, there are four different types of AR:

Location-based AR:

This markerless AR uses your smart device’s GPS, compass, and accelerometer to locate the physical space to place virtual objects. Hence, even if the surface where you want to display an augmented object is moving, you can view the experience. Further, location-based AR functions in three different ways:

• Surface-based – Using an AR application of your device, you can view the experience on any surface by pointing your device camera in the direction of the surface.
• Area-based AR- Unlike surface-based AR, you cannot view the experience on any surface. You must point to the targeted area to produce augmented digital content.

Projection-based AR:

Projection-based augmented reality is in the context of static space and can display AR experience only in the projected areas. So, only if a physical surface over which you wish to superimpose a digital object stays within the area where your device camera projects will you be able to see the experience. 

Overlay AR:

As the name “Overlay AR” suggests, it masks real-world objects with virtual objects so that the human eye can only see the replaced image with added digital content. 

Contour-based AR:

This type of AR uses special technology to make use of your device camera to add borders to objects you face. It is especially very popular in locating objects when there is low visibility. 

What is the purpose of augmented reality?

Augmented reality is already helping creators build experiences that solve problems. It will continue to grow and find its application in several futuristic technologies, marketing, and business operations.

Top augmented reality use cases

As AR looked promising in solutions across a wide range of problems in business, technology, and marketing, its adoptions widened. Let’s look at some of the popular use cases across industries. 

AR use cases for:

Automobile:

The automobile sector uses AR to recreate virtual showrooms and car models on a one-to-one scale. It helps them boost car sales. Potential customers can experience walking through the showroom, viewing car models, and taking test drives without physically visiting the showroom. 

Advertising:

The advertising sector uses AR to create interactive advertisements that could foster greater engagement and boost product sales.

Over the past few years, classroom education has been more interactive with the application of AR in education. Teachers use virtual examples of concepts, use game principles to bring interesting subjects to life using AR.

Print Media:

The print media is gradually moving towards transforming their old catalogs, brochures, business cards, and other marketing and communication documents into an interactive medium through a persuasive AR experience. 

Imagine you give your business card to people, and they put it on a stack of tens of other cards. You will hardly get a call from them. Moreover, it is only possible to fit some appealing details on a small printed card. With interactive AR business cards, you will stand out and increase your chances of getting a good response.  

After Wikitude created an AR travel guide, we saw several other developments that make traveling fascinating. Creating augmented places and adding interactive elements influence travelers’ perception of a place. It, thus, boosts bookings and encourages more tours and traveling. 

AR technology helps Create a smart retail experience, allowing people to walk through the stores without visiting physically. People can have an immersive experience of the store, viewing products closely to make better buying decisions online.

The fashion industry has widely adopted AR technology to allow customers to take a tour of their showrooms that look and feel real. “Try on” was another effective AR solution that allowed people to try products without visiting the showrooms. It helped fashion stores and e-commerce brands boost sales online.

Augmented reality in action: Top examples

The best example of using AR is when you can try products from your home without even purchasing them or visiting showrooms. In 2020, 120 million people used AR to trial new products (NOKIA). Many popular brands have adopted AR technology to provide immersive shopping experiences to their customers, some of which are:

AR for IKEA furniture

Today, online shopping is more about the experience. Rather than products, people buy experience. IKEA was one of the early adopters of AR to enhance customer experience while shopping for furniture online. Place the IKEA furniture in your home, and you can see how it looks and fits.  

Dulux paint colors on walls

Dulux allows customers to use their Android and iOS applications to see how around 1200 different paint colors will look on their walls.

Gucci’s virtual “try-on.”

Virtual “try-on” Gucci sneakers allow customers to try 3D wearable sneaker images to see how they fit before buying.

How can PlugXR help you build the best AR experience?

PlugXR is a no-code platform for creating immersive applications in minutes . So far, it has helped 40,000+ creators and businesses across the globe integrate augmented reality to enhance customer experience and boost sales. 

What makes PlugXR the best option:

• User-friendly interface 
• Powerful features 
• No code, no dependency
• Hasslefree experience building
• Effective customer support

The Future of AR

While businesses are using AR technology to their advantage, there are still endless possibilities for creators to explore and create innovative AR experiences and use their creativity and problem-solving approach to build solutions.

It is the next big thing in the technology space and a crucial component of the futuristic vision of the Metaverse, where the internet is a single, universal, and immersive virtual world.

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Innovation: How cellphones will enhance reality

By Duncan Graham-Rowe

21 May 2009

Nokia is researching cellphone software that can recognise objects and label them with information drawn from the web

(Image: Nokia)

Despite decades of hype, virtual reality has never really managed to live up to , well, reality. But new applications that blend real and virtual worlds via the medium of a smartphone may have the missing ingredient needed to make the technology take off.

Instead of completely immersing a person in a virtual environment, augmented or mixed reality involves adding digital features to the world they see around them.

Changing the world in this way requires drawing on nearly every faculty the latest smartphones possess – camera, GPS, tilt sensors, digital compass and wireless broadband – to determine exactly what is being looked at, and to find and display relevant extra data.

Hitchhikers’ guide?

So what are the advantages of augmenting your reality? Simply, the technology allows you to point a phone at an object and see an enhanced version of reality on the screen – whether a mountain labelled with its height, a person tagged with their name, or celestial objects properly labelled in the night sky .

An application called Enkin developed by two German researchers for phones using Google’s Android operating system provides a straightforward example. It acts like an enhanced satnav system, helping you to find nearby services or points of interest.

Nokia’s Mobile Augmented Reality Applications project does a similar thing, drawing its annotations from known points of interest in the satnav software found in Nokia smartphones.

Despite some impressive demos, both these systems are still in development. But another, the Wikitude AR Travel Guide , is already available as an app for Android phones.

By drawing on Wikipedia it can label sites in the phone’s view, such as castles, or augment mountain peaks with their altitude, like a kind of universal guide book.

Playing tag

That’s powerful, but there is more to come, especially when these apps start to tap into social websites. Wikitude can already tap into location-based contents of Qype , an online user-based review service, allowing people to stroll down a street and read reviews of restaurants, bars or hotels just by pointing the phone’s camera at them.

And now Nokia is taking this further by getting your phone to augment people as well as places and objects. Users will be offered a service similar to Google’s Latitude software. When the software is running on the phone, icons will appear next to anyone nearby who is also running the program to show if you have mutual friends or common interests.

Nokia researchers are also exploring ways to augment a cellphone user’s reality to reveal past actions of others. One spooky example is that you could be alerted with a vibration to the fact that a friend recently passed by – a bit like brushing shoulders with a ghost.

So, rather than stumbling around wearing virtual reality headsets, viewing a digital world through our smartphones takes the technology in a fundamentally more practical direction. By seeing what we see and adding to our knowledge of the world around us, AR-capable phones offer real benefits that are only just starting to be explored.

Read previous Innovations : Software to track our emotional outbursts , Mind-reading headsets will change your brain , Harnessing spammers to advance AI , 100-mpg car contest under starters orders , The mobile future of the keyboard , A licence to print gadgets , What next after the megapixel wars? , A clean start for green power , How social networking might change the world , The battle for the paperless book , The cellphone economy

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What is Augmented Reality (AR) and How does it work

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Wondering what a superimposition and haptic communication are? What are smart glasses and head-mounted displays? What is Augmented Reality and Virtual Reality? What’s mobile computing? What do all these digital trends mean? Are you ever going to catch up?… Don’t worry, breathe, keep calm and we are here to help you sort things out.

So you’ve heard something about AR/VR/MR and would like to know more. For most people, it is still a quite abstract and exotic technology, often perceived as the science-fiction out of Hollywood movies. Animate holograms, interactive displays, and virtual 3D models. In fact, all these things do already exist.

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Real environment modified by computer-generated objects is present in many areas, from aviation to gaming, we’re just not aware of it as users. Have you tried to catch Pokemon in recent years or to fit furniture in your room via IKEA app? That’s AR, and it has more far-reaching areas of potential use. It is still in development and multiple engineers and tech companies around the world are working to enhance it. In the meantime, let’s find out what is Augmented Reality, and let’s start with this vision by Magic Leap. Exciting!

What is Augmented Reality?

Augmented reality is the technology that expands our physical world, adding layers of digital information onto it. Unlike Virtual Reality (VR), AR does not create the whole artificial environments to replace real with a virtual one. AR appears in direct view of an existing environment and adds  sounds, videos, graphics to it.

A view of the physical real-world environment with superimposed computer-generated images, thus changing the perception of reality, is the AR.

The term itself was coined back in 1990, and one of the first commercial uses were in television and military. With the rise of the Internet and smartphones, AR rolled out its second wave and now adays is mostly related to the interactive concept. 3D models are directly projected onto physical things or fused together in real-time, various augmented reality apps impact our habits, social life, and the entertainment industry.

AR apps typically connect digital animation to a special ‘marker’, or with the help of GPS in phones pinpoint the location. Augmentation is happening in real time and within the context of the environment, for example, overlaying scores to a live feed sport events.

There are 4 types of augmented reality today:

• markerless AR
• marker-based AR
• projection-based AR
• superimposition-based AR

Brief history of AR

AR in the 1960s.  In 1968 Ivan Sutherland and Bob Sproull created a first head-mounted display, they called it  The Sword of Damocles . Obviously, it was a rough device that displayed primitive computer graphics.

AR in the 1970s.  In 1975 Myron Krueger created Videoplace – an artificial reality laboratory. The scientist envisioned the interaction with digital stuff by human movements. This concept later was used for certain projectors, video cameras, and onscreen silhouettes. 

AR in the 1980s.  In 1980 Steve Mann developed a first portable computer called EyeTap , designed to be worn in front of the eye. It recorded the scene to superimposed effects on it later, and show it all to a user who could also play with it via head movements.  In 1987 Douglas George and Robert Morris developed the prototype of a  heads-up display (HUD) . It displayed astronomical data over the real sky. 

AR in the 1990s. The year 1990 marked the birth of the “augmented reality” term . It first appeared in the work of Thomas  Caudell and David Mizell  – Boeing company researchers.  In 1992 Louis Rosenberg  of the US Air Force created the AR system called “ Virtual Fixtures” .   In 1999, a group of scientists led by Frank Delgado and Mike Abernathy tested new navigation software, which generated  runways and streets data from a helicopter video.

AR in the 2000s.  In 2000 a Japanese scientist Hirokazu Kato developed and published ARToolKit   – an open-source SDK. Later it was adjusted  to work with Adobe .  In 2004 Trimble Navigation presented an outdoor helmet-mounted AR system.  In 2008 Wikitude made the  AR Travel Guide   for Android mobile devices. 

AR today.  In 2013 Google beta tested the  Google Glass – with  internet connection via Bluetooth.  In 2015 Microsoft presented two  brand new technologies: Windows Holographic and HoloLens (an AR goggles with lots of se nsors to display HD holograms).  In 2016 Niantic launched Pokemon Go  game for mobile devices. The app blew the gaming industry up and earned $2 million in a just first week. 

How does Augmented Reality work

What is Augmented Reality for many of us implies a technical side, i.e. how does AR work? For AR a certain range of data (images, animations, videos, 3D models) may be used and people will see the result in both natural and synthetic light. Also, users are aware of being in the real world which is advanced by computer vision, unlike in VR.

AR can be displayed on various devices: screens, glasses, handheld devices, mobile phones, head-mounted displays. It involves technologies like S.L.A.M. (s imultaneous localization and mapping), d epth tracking  (briefly, a s ensor data calculating the distance to the objects), and the following components :

• Cameras and sensors. Collecting data about user’s interactions and sending it for processing. Cameras on devices are scanning the surroundings and with this info, a device locates physical objects and generates 3D models. It may be special duty cameras, like in Microsoft Hololens, or common smartphone cameras to take pictures/videos.
• Processing.  AR devices eventually should act like little computers, something modern smartphones already do. In the same manner, they require a CPU, a GPU, flash memory, RAM, Bluetooth/WiFi, a GPS, etc. to be able to measure speed, angle, direction, orientation in space, and so on.
• Projection. This refers to a miniature projector on AR headsets, which takes data from sensors and projects digital content (result of processing) onto a surface to view. In fact, the use of projections in AR has not been fully invented yet to use it in commercial products or services.
• Reflection.  Some AR devices have mirrors to assist human eyes to view virtual images. Some have an “array of small curved mirrors” and some have a double-sided mirror to reflect light to a camera and to a user’s eye. The goal of such reflection paths is to perform a proper image alignment.

Types of Augmented Reality

Image source: Augmented Reality trends

Image source: Catchoom

Image source: YouTube

Image source: Yamagata Europe

Augmented reality devices

Many modern devices already support Augmented reality. From smartphones and tablets to gadgets like Google Glass  or  handheld devices, and these  technologies continue to evolve. For processing and projection, AR devices and hardware, first of all, have r equirements such as s ensors, cameras, accelerometer, gyroscope, digital compass, GPS, CPU, displays, and things we’ve already mentioned.

Devices suitable for Augmented reality fall into the following categories:

• Mobile devices (smartphones and tablets) – the most available and best fit for AR mobile  apps, ranging from pure gaming and entertainment to business analytics, sports, and social networking.
• Special AR devices , de signed primarily and solely for augmented reality experiences. One example is h ead-up displays (HUD), sending data to a transparent display directly into user’s view. Originally introduced to train military fighters pilots, now such devices have applications in aviation, automotive industry, manufacturing, sports, etc.
• AR glasses (or smart glasses) – Google Glasses, Meta 2 Glasses, Laster See-Thru, Laforge AR eyewear, etc. These units are capable of displaying notifications from your smartphone, assisting assembly line workers, access content hands-free, etc.
• AR contact lenses (or smart lenses),  taking Augmented Reality one step even farther. Manufacturers like Samsung and Sony have announced the development of AR lenses. Respectively,  Samsung is working on lenses as the accessory to smartphones, while  Sony is designing lenses as separate AR devices (with features like taking photos or storing data). 
• Virtual retinal displays ( VRD) ,  creating images by projecting laser light into the human eye. Aiming at bright, high contrast and high-resolution images, such systems yet remain to be made for a practical use.

Image source: Wikipedia

Possible applications of AR

Augmented reality may complement our everyday activities in various ways. For instance, one of the most popular applications of  AR is gaming.  New AR games  provide much better experiences to players, some even promote a more active outgoing way of life (PokemonGo, Ingress). Gaming  grounds are being moved from virtual spheres to real life, and players actually perform certain activities. For instance, a simple gym activity for kids by the  Canadian company SAGA, where to crack cubes moving on a wall children hit it with a ball.

AR in retail  may act to bring better customer engagement and retention, as well as br and awareness and more sales. Some features may also help customers make wiser purchases – providing product data with 3D models of any size or color. R eal-estate  can also benefit from Augmented Reality via  3D tours of apartments and houses, that can also be manipulated to amend some parts.

Other potential areas for AR include:

• Education: interactive models for learning and training purposes, from mathematics to chemistry.
• Medicine/healthcare: to help diagnose, monitor, train, localize, etc.
• Military: for advanced navigation, marking objects in real time.
• Art / installations / visual arts / music.
• Tourism: data on destinations, sightseeing objects, navigation, and directions.
• Broadcasting: enhancing live events and event streaming by overlaying content.
• Industrial design: to visualize, calculate or model.

Read more: 20 best AVR development companies

About author

Alex started to develop software as early as in his school years, when he was 16 years old. These first attempts were gaming and healthcare mobile apps. During the high school period he has been producing trading bots and various trading software. Afterwards, he used to manage offline businesses, yet still devoting spare time to online gambling niche and web development. In 2011, Alex finally decided to launch an IT outsourcing company specializing in mobile apps and fintech. Since then, the team has also developed several proprietary products. In 2015 the company took on a commitment to solely concentrate on its own trademarked products and IT marketing activity.

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in_category

• Augmented Reality in Sports
• Augmented Reality in Furniture
• Augmented Reality in Education
• Augmented Reality in Medicine and Healthcare
• Augmented Reality in Real Estate
• Augmented Reality in eCommerce
• Augmented Reality in Retail
• Augmented Reality in Tourism
• Augmented Reality in Jewelry
• Augmented Reality in Manufacturing