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Singapore visitor arrivals down more than 80% last year from 2020, in a historic low

SINGAPORE - Singapore drew only about 330,000 international visitors last year, in a historic low for the country and a drop of more than 80 per cent from 2020.

Visitor spending tumbled by more than half to an estimated $1.9 billion, preliminary data from the Singapore Tourism Board (STB) showed on Tuesday (Jan 25).

In 2020, visitor arrivals to Singapore stood at 2.7 million, and tourism receipts came in at $4.8 billion.

STB said that while these numbers represent only a fraction of Singapore's tourism performance prior to the pandemic, there have been encouraging signs of recovery, with year-on-year growth in the last three quarters of 2021.

For example, the introduction of various arrangements, such as vaccinated travel lanes , has encouraged the gradual return of global visitors.

STB said the year-on-year decline in visitor arrivals and spending was largely due to the strong performance in the first two months of 2020. Nearly all of 2020's arrivals took place during that period.

Visitor arrivals increased by 221 per cent in the last three quarters of last year, compared with the same period in 2020.

Visitor spending, or tourism receipts, for the second and third quarters of last year was 92 per cent higher than in the same period in 2020.

China, India, and Indonesia were the top three visitor source markets last year. Singapore saw 88,000 visitors from China, 54,000 from India, and 33,000 from Indonesia.

Between January and September last year, tourism receipts reached $1.2 billion. Visitors from China contributed $432 million, Indonesia $127 million, and India $58 million. This excludes spending on sightseeing, entertainment and gaming.

STB chief executive Keith Tan said: “While it will take time for tourism numbers to return to pre-pandemic levels, we are encouraged by the resilience of our tourism businesses, and their commitment to preserve good jobs, transform their businesses, and invest in new products and experiences.”

Mr Tan, who was also speaking at a press conference on Tuesday, said it would be difficult to cast projections for tourism performance in 2022.

“We will not make any projections because we don’t have confidence in the ability to predict. The situation is still very uncertain. We should not expect tourism to recover in a predictable linear fashion. And we must be prepared for further surprises, good or bad.”

Singapore’s hotel industry registered an average occupancy rate (AOR) of 56.2 per cent last year. This is a slight decrease of 1.1 percentage points from the previous year, when AOR was reinforced by strong tourism performance in the first two months of 2020.

Average room rate increased slightly by 2.7 per cent to $158, while revenue per available room held steady at $89.

Despite the dip in tourism numbers, STB said it has not seen a major uptick in businesses that have shuttered.

It saw about 168 travel agents ceasing their licences over the last year or so. 

Ms Jeannie Lim, STB’s assistant chief executive of the policy and planning group, said: “This is just slightly above the normal that we would see, where it is between 120 and 150 travel agents that usually cease their licences annually.”

About 13 hotels and hostels shut last year, with some in the economy and budget tiers. 

But new hotels, such as Oasia Resort Sentosa, have come on board.

Singapore’s meetings, incentives, conventions and exhibitions (Mice) industry picked up pace last year. In 2021, more than 200 events were hosted, with almost 50,000 local and international attendees.

Singapore has a strong pipeline of Mice events from this year, such as the Singapore Airshow next month. 

Mr Tan cited how several countries have announced the removal of quarantine and relaxation in testing measures.

BBC reported on Tuesday that people arriving in England and Scotland from abroad will no longer have to be tested for Covid-19 if they are fully vaccinated.

Mr Tan said: “Singapore can’t be too far behind as well. While we observe the pace of the pandemic here in Singapore, I think it is important for us to start pivoting back towards being welcoming to international travellers and opening up our borders even more. That must be our priority this year.”

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19 Key Singapore Tourism Statistics in 2023

Discover the remarkable resurgence of Singapore's tourism in 2023. Explore 19 key statistics revealing a thriving industry poised for a bright future.

Shane Duggan

Shane is a full-time software developer and Founder of Lookup SG.

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As a passionate traveler and someone deeply interested in the world of tourism, I couldn't help but dive into the latest statistics on Singapore's tourism scene for 2023. 

The numbers are not just impressive, they reveal a fascinating story of resilience and recovery in the wake of the pandemic. 

In this blog post, we'll explore the 19 key Singapore tourism statistics for 2023 and uncover the exciting insights they offer.

The top 19 Singapore tourism statistics at a glance

• Singapore's international visitor arrivals (IVA) reached 6.3 million in 2022, exceeding expectations, and visitor numbers are expected to double in 2023, reaching up to 14 million visitors  [source ]
• In the first quarter of 2023, Singapore welcomed more than 2.9 million visitors, which is about two-thirds of pre-Covid-19 numbers  [source ]
• The recovery of the tourism sector continues, and Singapore's tourism industry is on track for a full recovery by 2024  [source ]
• The number of visitors to Singapore who came here stayed longer in 2023, with an average of 3.97 days, up from 3.34 days in 2019  [source ]
• International visitor arrivals to Singapore are expected to hit 12 million to 14 million in 2023, with full tourism recovery expected by 2024  [source ]
• Tourism receipts are also anticipated to climb to $18 billion to $21 billion in 2023  [source ]
• Singapore's top visitor markets comprise of Indonesia, India, and Malaysia  [source ]
• The Singapore Tourism Board (STB) is helping the tourism sector ramp up hiring to support the pace of recovery, and as of September 2022, about 65,000 people, or around 78% of the figures in 2019, were employed in the industry  [source ]
• Singapore's tourism sector saw strong growth in 2022, with 6.3 million international visitors spending between S$13.8 billion and S$14.3 billion, half of 2019's tourism receipts  [source ]
• Singapore's tourism industry is expected to recover to pre-pandemic levels next year  [source ]
• The STB is launching a guide to help attractions digitalize and transform their key business functions such as customer service, sales, and marketing  [source ]
• The STB is also funding TV and film projects that spotlight and market Singapore to global audiences, receiving funding for up to 30% of the costs, including production and marketing expenditures  [source ]
• Singapore's tourism industry is expected to contribute significantly to the country's GDP in 2023  [source ]
• The STB is working to promote Singapore as a leading business and leisure destination for post-pandemic travelers  [source ]
• Singapore's tourism industry is expected to create many job opportunities in 2023  [source ]
• Singapore's tourism industry is expected to continue to grow in 2023, with many events planned throughout the year, such as Art SG, Southeast Asia's largest art fair  [source ]
• Singapore's tourism industry is expected to benefit from the country's high vaccination rate and strict safety measures  [source ]
• Singapore's tourism industry is expected to benefit from the country's reputation as a safe and clean destination  [source ]
• Singapore's tourism industry is expected to benefit from the country's strong digital infrastructure, which allows for easy access to information and booking services  [source ]

Now, let's dive in.

Singapore's Spectacular Arrival Numbers

Singapore has always been a magnet for travelers, but the numbers for 2023 are nothing short of astonishing. 

International visitor arrivals (IVA) reached a staggering 6.3 million in 2022, exceeding all expectations. Even more jaw-dropping is the projection for 2023 - a whopping 14 million visitors! 

It's a clear sign that Singapore's allure remains strong and is drawing in travelers from around the globe.

Post-Pandemic Recovery

In the first quarter of 2023, Singapore welcomed over 2.9 million visitors, a milestone that's about two-thirds of pre-Covid-19 levels. This promising resurgence suggests that the travel industry is on a path to reclaim its pre-pandemic glory. 

With visitor numbers rising steadily, Singapore's tourism sector seems well on its way to a full recovery by 2024.

Longer Stays and Bigger Spending

Here's an interesting shift - visitors to Singapore are staying longer in 2023, with an average of 3.97 days, up from 3.34 days in 2019. This means that travelers are not just passing through but are opting for more immersive experiences. And they're not shy about opening their wallets either. Tourism receipts are anticipated to climb to a substantial $18 billion to $21 billion in 2023. Travelers are not just exploring Singapore; they're contributing significantly to its economy.

Leading Visitor Markets and Job Creation

Singapore's top visitor markets comprise Indonesia, India, and Malaysia. This data reveals the importance of neighboring countries in sustaining Singapore's tourism sector. The Singapore Tourism Board (STB) is playing a pivotal role in this recovery. It's helping the tourism sector boost hiring efforts, with approximately 65,000 people employed in the industry as of September 2022, accounting for nearly 78% of pre-pandemic figures.

The STB's Initiatives

STB's Innovative Initiatives

The STB isn't just sitting back and watching the numbers rise; it's actively driving change. It's launching a guide to aid attractions in digitalizing and transforming their key business functions. This includes enhancing customer service, sales, and marketing efforts. 

Furthermore, the STB is fueling TV and film projects that showcase Singapore to global audiences. By providing funding for up to 30% of production and marketing expenditures, it's amplifying Singapore's visibility on the global stage.

Economic Significance and Growth Prospects

In 2023, Singapore's tourism industry is not just a source of wanderlust; it's also a significant contributor to the country's GDP. The sector's potential for growth is immense, with a range of events planned for the year, including Art SG, Southeast Asia's largest art fair. 

These events are set to attract even more visitors and stimulate the economy.

Factors in Singapore's Favor

Singapore's strong vaccination rate, strict safety measures, reputation as a safe and clean destination, and robust digital infrastructure all work together to benefit its tourism industry. 

These factors provide travelers with confidence and convenience, making Singapore an attractive destination in a post-pandemic world.

In conclusion, the 19 key Singapore tourism statistics for 2023 reveal a promising and resilient sector. The numbers tell a story of recovery, adaptability, and innovation in the face of adversity. 

As travelers, we have much to look forward to as Singapore continues to evolve as a top-notch destination. So, pack your bags and get ready to explore the Lion City – it's a journey filled with excitement and opportunity. 

Singapore is back, and it's more captivating than ever!

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Singapore Tourism Statistics

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Singapore SG: International Tourism: Expenditures: % of Total Imports

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Singapore SG: International Tourism: Expenditures: for Travel Items

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Singapore SG: International Tourism: Number of Arrivals

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Singapore SG: International Tourism: Number of Departures

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Singapore SG: International Tourism: Receipts

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Singapore SG: International Tourism: Receipts: % of Total Exports

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Singapore’s tourism sector recovers strongly in 2022, visitor numbers expected to double in 2023

International arrivals exceed forecast to hit 6.3 million, tourism receipts reach an estimated $14 billion amid growing demand

Singapore, 17 January 2023 – Singapore’s international visitor arrivals (IVA) reached 6.3 million in 2022 (~33 per cent of 2019 IVA), exceeding STB’s forecast of between 4 and 6 million visitors. Tourism receipts (TR) are estimated to reach $13.8 to $14.3 billion[1] (~50 per cent to 52 per cent of 2019 TR). Barring unexpected circumstances, tourism activity is now expected to recover to pre-pandemic levels by 2024.

Mr Keith Tan, Chief Executive, Singapore Tourism Board (STB), said: “Our 2022 tourism performance underscores Singapore’s appeal as a leading business and leisure destination for post-pandemic travellers. To sustain our growth in 2023 and beyond, we will expand our partnerships, build up a rich year-round calendar of events, ramp up investment in new and refreshed products and experiences, and continue to support industry efforts to build the capabilities they need to meet consumer demands.”

2022 Tourism Performance

Visitor arrivals were driven by strong demand from Singapore’s key source markets, led by Indonesia (1.1 million), India (686,000) and Malaysia (591,000).

TR reached $8.96 billion between January to September 2022. The top TR generating markets were Indonesia, India and Australia, which contributed $1.1 billion, $704 million, and $633 million respectively in TR (excluding Sightseeing, Entertainment and Gaming)[2].

Visitors are also spending more time in Singapore compared to before the pandemic. For the last three quarters of the year (April-December 2022) when Singapore no longer required quarantine for fully-vaccinated travellers, the average length of stay was approximately 4.81 days[3]. This is a significant increase compared to 3.36 days for the same period in 2019.

Key Industry Performance

MICE and Leisure Events

The resumption of MICE[4] events picked up pace in 2022, following the easing of border restrictions and safe management measures.

Marquee international events returned to Singapore, including Food and Hotel Asia – Food & Beverage and Food and Hotel Asia – HoReCa, which took place as two dedicated trade shows for the first time, ITB Asia, and Singapore Fintech Festival, which attracted a record turnout from over 115 countries. STB also secured new events like FIND: Design Fair Asia as well as Global Health Security Conference 2022 and the 14th World Stroke Congress, which reinforced Singapore's leadership in key industry clusters.

Singapore’s calendar of leisure and sporting events also recovered strongly. The Formula 1 Singapore Airlines Singapore Grand Prix 2022 – held after a two-year hiatus – drew a record attendance of 302,000; the Tour de France Prudential Singapore Criterium also made its Southeast Asian debut. Regular crowd-pleasers such as the Singapore Food Festival, Christmas Wonderland, Christmas on A Great Street at Orchard Road, the Marina Bay Singapore Countdown and ZoukOut Singapore were all organised successfully and drew visitors from around the world.

Hotels Industry Performance

Singapore’s hotel industry also posted an encouraging year due to stronger demand for leisure and business travel. From April to December 2022[5], the Average Occupancy Rate (AOR) was 79.1 per cent, compared to 87.3 per cent recorded in the same period in 2019. Average room rates during this period increased by 17 per cent to $260, while Revenue per Available Room (RevPAR) increased by 6.2 per cent to $206.

Singapore welcomed a total of 465 new keys in 2022 with the opening of new hotels like the Citadines Connect City and Garden Pod @ Gardens By The Bay Centre. New brands like Hotel Telegraph (formerly known as SO Singapore), Pullman Singapore Orchard (formerly known as Grand Park Orchard), voco Orchard Singapore (formerly known as Hilton Singapore at 581 Orchard Road) and Vibe Hotel Singapore Orchard (formerly known as Elizabeth Hotel) were also introduced. These investments underscored the private sector’s confidence in Singapore’s tourism prospects.

Cruise Industry Performance

Singapore’s position as a regional cruise hub strengthened in 2022 with more than 230 ship calls. Passenger throughput was 1.2 million, which is about two-thirds of pre-pandemic levels in 2019. The return of cruising was supported by the year-round deployment of Resorts World Cruises’ Genting Dream and Royal Caribbean International’s Quantum/Spectrum of the Seas . Following the resumption of sailings with ports of call in July, two new cruise lines made Singapore their seasonal homeport[6]:

·       STB’s new three-year partnership with Silversea Cruises will see its ships homeport seasonally in Singapore till the 2024/2025 season, with Silver Muse kicking off the first sailing from Singapore in December 2022.

·       TUI Cruises' Mein Schiff 5 also returned to Southeast Asia in December 2022, starting their three-year seasonal homeport from Singapore and taking passengers to ports in Southeast Asia.

Singapore also welcomed the return of transit and turnaround sailings[7] from Cunard, Seabourn Cruises, Viking Cruises, Oceania Cruises and Regent Seven Seas Cruises in 2022.

2022 Highlights

Branded Collaborations and Strategic Partnerships

To keep Singapore top-of-mind and rebuild demand, STB scaled up its SingapoReimagine campaign across 17 markets. It also increased Singapore’s appeal to consumers through innovative partnerships.

For example, STB collaborated with media and entertainment companies such as Warner Bros. Discovery and Studio Dragon, as well as celebrities Billie Eilish, Charlie Puth and Jackson Wang to inspire travel to Singapore through authentic and creative storytelling. STB also forged strategic partnerships with industry leaders such as Singapore Airlines, Scoot, CapitaLand, Expedia, Klook and Visa to promote Singapore, exchange insights and enhance the visitor experience.

Enhanced Destination Attractiveness

Singapore welcomed new and enhanced experiences, including the Children’s Museum Singapore; Avatar: The Experience at Gardens by the Bay; Sentosa’s Night Luge, Scentopia, Wings of Time and Central Beach Bazaar; a new gallery at ArtScience Museum’s Future World: “ Exploring New Frontiers” ; A Minion’s Perspective Experience at Resorts World Sentosa; Mr Bucket Chocolaterie at Dempsey; and the Singapore Night Safari’s new amphitheatre and refreshed Creatures of the Night show. The Changi Bay Park Connector and the Rifle Range Nature Park were also opened, strengthening Singapore’s attractiveness as a City in Nature.

Singapore’s tour operators continued to introduce new and innovative tours, including the Seadog Kayak Sailing Tour by Kayak Fishing Fever, Letters From Blakang Mati by Woopa Travel as well as Hawker Fare: Little India Street Food Tour.

Becoming an Urban Wellness Haven and a Top Sustainable Destination

To meet increasing demand for holistic wellness offerings, STB organised the inaugural Wellness Festival Singapore (WFS) in June 2022, which featured over 130 wellness activities and experiences over 10 days. STB also inked a partnership with global wellness platform ClassPass, onboarding more than 90 new wellness businesses across 167 locations.

To make wellness a key component of Singapore’s tourism offerings, STB launched an Expression-of-Interest (EOI) in November to develop a wellness attraction on the southern coast of Singapore.​

STB also made strides to help the tourism sector become more sustainable. A destination sustainability strategy for the tourism sector was developed in 2022 in line with the Singapore Green Plan 2030 and our ambition to become a sustainable urban destination. Industry-specific roadmaps were developed for hotels[8] and the MICE ecosystem[9], while the Tourism Sustainability Programme[10] was launched to support tourism businesses in all stages of their sustainability journey.

2023 Outlook

STB expects the tourism sector to continue its growth momentum this year, on the back of increasing flight connectivity and capacity, and China’s gradual reopening. International visitor arrivals are expected to reach around 12 to 14 million visitors, bringing in approximately $18 to 21 billion in tourism receipts – around two-thirds to three-quarters of the levels in 2019.

In the meantime, STB will continue efforts to increase Singapore’s destination attractiveness. STB will support the development of new and refreshed offerings in 2023, such as Bird Paradise @ Mandai Wildlife Reserve, and new experiences in Orchard Road such as the Trifecta integrated sports facility.

To support tourism recovery, STB will front load $110 million of the $500 million set aside for Singapore’s tourism recovery to ramp up business and leisure events over these two years.

STB will continue to attract more high-quality MICE events, such as the Herbalife APAC Extravaganza 2023 and the 25th World Congress of Dermatology 2023. On the leisure events front, 2023 has already kicked off strongly with Art SG, Southeast Asia’s largest ever art fair as part of the Singapore Art Week, and Sail GP, which made its Asian debut last week. New events like the Olympic Esports Week and Professional Triathletes Organisation Asian Open will also take place in Singapore for the first time.

To increase Singapore’s mindshare, STB will ramp up the SingapoReimagine campaign in all our key markets through creative activations, content and partnerships. This will be augmented by the SingapoReimagine Marketing Programme (SMP)[11] to help local tourism and lifestyle businesses promote Singapore while also raising their marketing capabilities. 

To support the pace of recovery, STB will continue to help the tourism sector ramp up hiring. As of September 2022, the total tourism workforce is around 65,000 – about 78 per cent of 2019 levels. STB will continue to support manpower needs through the Tourism Careers Hub, which has placed more than 500 workers in the tourism sector since its launch in 2022 by providing career coaching, skills upgrading and job matching. STB will also continue to support digital transformation for the industry through Tcube[12], which has already helped more than 1,000 local tourism companies through its various programmes.

Please refer to Annex for International Visitor Arrivals (IVA) and Tourism Receipts (TR) from 2019-2022.

Please download the STB Year-in-Review presentation deck from this link.

[1] These are preliminary estimates for 2022.  The final figure will be available in 2Q 2023.

[2] In line with previous practices, STB excludes Sightseeing, Entertainment & Gaming in the country analysis due to commercial sensitivities.

[3] Figures are updated as at 17 Jan 2023.

[4] Meetings, Incentives, Conventions and Exhibitions (MICE)

[5] Figures for the hotel industry are updated as at 17 Jan 2023.

[6] A homeport refers to the port at which a cruise ship is based, and is where a cruise itinerary begins and ends. Year-round homeports are perennial, while seasonal homeports last only for a few months, typically during the summer. 

[7] A transit sailing indicates that Singapore is a port of call in an itinerary that begins and ends at another port. A turnaround sailing is one that begins at another port of call but ends its itinerary in Singapore.

[8] The  Hotel Sustainability Roadmap  was jointly launched by STB and Singapore Hotel Association (SHA) in March 2022.

[9] The  MICE Sustainability Roadmap  was jointly launched by STB and Singapore Association of Convention & Exhibition Organisers & Suppliers (SACEOS) in December 2022.

[10] The  Tourism Sustainability Programme  was developed to strengthen the tourism sector's foundation in sustainability.

[11] The  SingapoReimagine Marketing Programme  is a S$8 million programme, which was launched in September 2022, to supports local businesses across tourism and lifestyle industries to promote Singapore and recapture international demand.

[12] Tcube, or the Tourism Technology Transformation Cube, is a hybrid innovation space that brings STB’s digital initiatives, resources and thought-leadership content onto a single platform to support our sector’s digital transformation. For more information, visit  https://go.gov.sg/tcube

About the Singapore Tourism Board

The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions.

More: www.stb.gov.sg or www.visitsingapore.com | Follow us: facebook.com/STBsingapore  or linkedin.com/company/singapore-tourism- v.sg/tcube

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