tourism statistics in nz

International tourism, number of arrivals - New Zealand

tourism statistics in nz

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tourism statistics in nz

Key tourism statistics

27 february 2019.

Stats NZ's tourism statistics give you information about the tourism industry in New Zealand.

Find information about:

  • spending by domestic and international visitors
  • spending by international students here for less than 12 months
  • tourism's contribution to GDP
  • tourism employment
  • arrivals and departures by overseas visitors and New Zealand residents.
  • Tourism Statistics
  • Visitor Arrivals
  • Visitor Spend

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Tourism sector's contribution to New Zealand

Before COVID-19, tourism was New Zealand's largest export industry and delivered $40.9 billion to the country. Tourism made a significant positive impact on regional economies supporting employment by directly employing 8.4 percent (229,566 people) of the New Zealand workforce.

For the year ended March 2023:

  • Tourism was New Zealand second largest export earner
  • Total tourism expenditure was 37.7 billion, an increase of 39.6 percent ($10.7 billion) from the previous year
  • International tourism expenditure increased 456.9 percent ($8.9 billion) to $10.8 billion and contributed 11.4% to New Zealand’s total exports of goods and services
  • GST generated from international tourists totalled $1 billion, an increase of $858 million
  • Overseas visitor arrivals to New Zealand increased 858.7 percent to 2,199,073
  • Tourism generated a direct contribution to GDP of $13.3 billion, or 3.7 percent of GDP, an increase of 30.9 percent ($3.1 billion)
  • The indirect value added of industries supporting tourism generated an additional $8.8 billion, or 2.5 percent of GDP
  • 189,432 people were directly employed in tourism, 6.7 percent of the total number of people employed in New Zealand.
  • In total, 317,514 people were directly or indirectly employed in tourism, or one in 9 New Zealanders.

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Travel, Tourism & Hospitality

Industry-specific and extensively researched technical data (partially from exclusive partnerships). A paid subscription is required for full access.

  • Annual number of international visitor arrivals to New Zealand FY 2014-2023

Annual number of international visitor arrivals to New Zealand from financial year 2014 to 2023 (in 1,000s)

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Additional Information

Show sources information Show publisher information Use Ask Statista Research Service

August 2023

New Zealand

2014 to 2023

years ended June

Source: Stats NZ and licensed by Stats NZ for re-use under the Creative Commons Attribution 4.0 International license. International visitors are defined by the source as overseas residents arriving in New Zealand for a stay of less than 12 months. Values have been rounded.

Other statistics on the topic Travel and tourism in New Zealand

  • Perceived negative impacts of tourism on the environment New Zealand 2023
  • Annual number of international visitor arrivals to Auckland New Zealand FY 2020-2023
  • Number of international visitor arrivals to New Zealand FY 2023, by country of origin
  • Tourism value added as a share of industry GDP New Zealand 2013-2022

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Statistics on " Travel and tourism in New Zealand "

  • Tourism GDP growth rate New Zealand 2013-2022
  • Total tourism expenditure New Zealand 2014-2023, by tourist type
  • Total tourism expenditure New Zealand 2022-2023, by product type
  • Total number of people employed in the tourism sector New Zealand 2013-2022
  • Monthly number of international visitor arrivals to New Zealand 2019-2023
  • Annual growth of international visitor arrivals to New Zealand FY 2014-2023
  • Number of international visitor arrivals to New Zealand FY 2023, by region of origin
  • Number of international visitor arrivals to New Zealand FY 2023, by port of entry
  • Number of international visitor arrivals to New Zealand FY 2023, by age
  • Number of international visitor arrivals to New Zealand FY 2023, by purpose of visit
  • Annual number of outbound NZ resident travelers New Zealand FY 2014-2023
  • Number of inbound NZ resident arrivals New Zealand FY 2023, by country visited
  • Leading tourism experience interests among outbound travelers New Zealand 2022
  • Leading sport tourism experience interests of outbound travelers New Zealand 2022
  • Leading wilderness tourism interests of outbound travelers New Zealand 2022
  • Monthly number of international visitor arrivals to Auckland New Zealand 2019-2023
  • Number of international visitor arrivals to Auckland, NZ FY 2023, by country origin
  • Share of domestic overnight leisure trips New Zealand 2022, by region
  • Top attractions visited by domestic tourists Central Auckland New Zealand FY 2022
  • Top attractions visited by domestic tourists South Auckland New Zealand FY 2022
  • Top attractions visited by domestic tourists North Auckland New Zealand FY 2022
  • Views on the impact of international and domestic tourism on New Zealand 2023
  • Views on international tourism impact on post-pandemic economic recovery NZ 2023
  • Perceived positive impacts of tourism on the economy and society New Zealand 2023
  • Views on the environmental impact of international tourism New Zealand 2023
  • Views on the social well-being impact of international tourism New Zealand 2023
  • Views on the impact of international tourism on culture, values, and heritage NZ 2023

Other statistics that may interest you Travel and tourism in New Zealand

  • Premium Statistic Tourism value added as a share of industry GDP New Zealand 2013-2022
  • Premium Statistic Tourism GDP growth rate New Zealand 2013-2022
  • Premium Statistic Total tourism expenditure New Zealand 2014-2023, by tourist type
  • Premium Statistic Total tourism expenditure New Zealand 2022-2023, by product type
  • Premium Statistic Total number of people employed in the tourism sector New Zealand 2013-2022

International tourism

  • Premium Statistic Monthly number of international visitor arrivals to New Zealand 2019-2023
  • Premium Statistic Annual number of international visitor arrivals to New Zealand FY 2014-2023
  • Premium Statistic Annual growth of international visitor arrivals to New Zealand FY 2014-2023
  • Premium Statistic Number of international visitor arrivals to New Zealand FY 2023, by region of origin
  • Premium Statistic Number of international visitor arrivals to New Zealand FY 2023, by country of origin
  • Premium Statistic Number of international visitor arrivals to New Zealand FY 2023, by port of entry
  • Premium Statistic Number of international visitor arrivals to New Zealand FY 2023, by age
  • Premium Statistic Number of international visitor arrivals to New Zealand FY 2023, by purpose of visit

Outbound tourism

  • Premium Statistic Annual number of outbound NZ resident travelers New Zealand FY 2014-2023
  • Premium Statistic Number of inbound NZ resident arrivals New Zealand FY 2023, by country visited
  • Premium Statistic Leading tourism experience interests among outbound travelers New Zealand 2022
  • Premium Statistic Leading sport tourism experience interests of outbound travelers New Zealand 2022
  • Premium Statistic Leading wilderness tourism interests of outbound travelers New Zealand 2022

Tourism in Auckland

  • Premium Statistic Monthly number of international visitor arrivals to Auckland New Zealand 2019-2023
  • Premium Statistic Annual number of international visitor arrivals to Auckland New Zealand FY 2020-2023
  • Premium Statistic Number of international visitor arrivals to Auckland, NZ FY 2023, by country origin
  • Premium Statistic Share of domestic overnight leisure trips New Zealand 2022, by region
  • Premium Statistic Top attractions visited by domestic tourists Central Auckland New Zealand FY 2022
  • Premium Statistic Top attractions visited by domestic tourists South Auckland New Zealand FY 2022
  • Premium Statistic Top attractions visited by domestic tourists North Auckland New Zealand FY 2022

Views on tourism

  • Premium Statistic Views on the impact of international and domestic tourism on New Zealand 2023
  • Premium Statistic Views on international tourism impact on post-pandemic economic recovery NZ 2023
  • Premium Statistic Perceived positive impacts of tourism on the economy and society New Zealand 2023
  • Premium Statistic Views on the environmental impact of international tourism New Zealand 2023
  • Premium Statistic Perceived negative impacts of tourism on the environment New Zealand 2023
  • Premium Statistic Views on the social well-being impact of international tourism New Zealand 2023
  • Premium Statistic Views on the impact of international tourism on culture, values, and heritage NZ 2023

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  1. Tourism

    Tourism. Tourism statistics give you information about the tourism industry in New Zealand. spending by international students here for less than 12 months. arrivals and departures by overseas visitors and New Zealand residents. Component Percent See metadata tab for notes about this graph.

  2. Travel and tourism in New Zealand

    Growth of tourism gross domestic product (GDP) in New Zealand from 2013 to 2022. Tourism GDP growth rate New Zealand 2013-2022. Growth of tourism gross domestic product (GDP) in New Zealand from ...

  3. Tourism data

    This data is a good indicator of spend growth in a region over time, but it doesn't capture all tourism spending. Filter the reports by region or product-type using the drop-down menus. (Source: Ministry of Business, Innovation, and Employment) To check any definitions used in these reports, see our glossary If you'd like to download charts in ...

  4. Tourism and the economy

    the indirect value added of industries supporting tourism generated an additional $8.8 billion, or 2.5% of GDP. the number of people attributed to being directly employed in tourism was 189,432 - an increase of 48.0% (61,452 people) the number of tourism employees was 164,619 - an increase of 49.7% (54,663)

  5. Tourism satellite account: Year ended March 2022

    The tourism satellite account is part of a core set of tourism data that provides base information for understanding and monitoring tourism activity in New Zealand. Other elements of the core dataset include a survey of spending by international visitors, regional tourism expenditure estimates, visitor arrival and accommodation statistics, and ...

  6. Tourism research and data

    International Visitor Survey (IVS) Tourism and the economy. International travel. Tourism employment earnings and filled jobs. Cruise data. Monthly Regional Tourism Estimates (MRTEs, 2016-2020) Business Events Research Programme (2009-2019) Domestic Travel Survey 1999-2012.

  7. Insights & Research

    The latest data and insights on the New Zealand tourism industry, to help support and grow your business. ... Discover key statistics and insights about where we market. ... Let us show you the best of New Zealand on other platforms by selecting 'On' and allowing us to share data from your visit(s) with our partners. ...

  8. PDF Annual Report

    How did Tourism New Zealand cope with the challenges and opportunities of the Covid-19 pandemic in the 2020/2021 financial year? Find out in this comprehensive and informative annual report, which covers the organisation's strategy, performance, achievements and outlook. Download the pdf and discover how Tourism New Zealand is shaping the future of tourism in the country.

  9. Tourism New Zealand Report

    The 2018 Tourism Satellite Account tells us that since 2010, the value of New Zealand's tourism sector has grown from $25.6 billion to $39.1 billion per annum, with particularly high growth experienced between 2014 and 2018.

  10. International travel: August 2021

    Early and provisional international travel data. Each week, Stats NZ releases early and provisional international travel statistics - International travel (provisional) - to facilitate analysis of the COVID-19 international pandemic and the impact on New Zealand's inbound and outbound tourism sectors. This includes:

  11. New Zealand Tourism Statistics 1995-2024

    New Zealand tourism statistics for 2016 was 9,773,000,000.00, a 3.27% increase from 2015. New Zealand tourism statistics for 2015 was 9,464,000,000.00, a 10.28% increase from 2014. International tourism receipts are expenditures by international inbound visitors, including payments to national carriers for international transport.

  12. New Zealand

    Latest official international tourism forecasts estimate that visitor arrivals to New Zealand will grow at 4% a year, reaching 5.1 million visitors by 2025, up from 3.9 million in 2018. Between 2017 and 2018 arrivals grew by 3.5%. Top visitor markets are Australia (38% of international tourists), China (12%), and the United States (9%).

  13. International tourism, number of arrivals

    International tourism, number of arrivals - New Zealand World Tourism Organization, Yearbook of Tourism Statistics, Compendium of Tourism Statistics and data files. License : CC BY-4.0

  14. Key tourism statistics

    Key tourism statistics. 27 February 2019. Stats NZ's tourism statistics give you information about the tourism industry in New Zealand. Find information about: spending by domestic and international visitors. spending by international students here for less than 12 months. tourism's contribution to GDP.

  15. Tourism data releases

    The Domestic Travel Survey (DTS) surveyed about 15,000 households per year from 1999 to 2012, and was used to estimate the characteristics of New Zealanders' domestic tourism. Data releases include Monthly Regional Tourism Estimates (MRTEs), international visitor and accommodation surveys, cruise visitor data and business event research.

  16. New Zealand: monthly international visitors 2023

    International tourism in New Zealand ... Statistics New Zealand, Monthly number of international visitor arrivals to New Zealand from June 2019 to June 2023 Statista, https://www.statista.com ...

  17. Tourism in New Zealand

    Tourism in New Zealand comprised an important sector of the national economy - tourism directly contributed NZ$16.2 billion (or 5.8%) of the country's GDP in the year ended March 2019. As of 2016 tourism supported 188,000 full-time-equivalent jobs (nearly 7.5% of New Zealand's workforce). The flow-on effects of tourism indirectly contributed a further 4.3% of GDP (or NZ$9.8 billion).

  18. Travel and tourism in New Zealand

    Tel. +1 212 419-5774. Mon - Fri, 9am - 6pm (EST) Travel and tourism in New Zealand - Get the report with graphs and tables on statista.com!

  19. Industry insights

    Before COVID-19, tourism was New Zealand's largest export industry and delivered $40.9 billion to the country. Tourism made a significant positive impact on regional economies supporting employment by directly employing 8.4 percent (229,566 people) of the New Zealand workforce. Total tourism expenditure was 37.7 billion, an increase of 39.6 ...

  20. Key tourism statistics

    Tourism directly contributes $16.1 billion (or 5.8%) to New Zealand total GDP. A further $11.2 billion (or 4.0%) is indirectly contributed. When comparing tourism to other in-dustries, the direct contribuon should be used. Tourism directly employed 229,566 people (8.4% of the total employment in New Zealand).

  21. Rebounding New Zealand tourism is a rare bright spot for its economy

    Before the pandemic, tourism was New Zealand's largest source of foreign exchange and accounted for about 5.5% of gross domestic product (GDP). The reviving sector is expected to have supported ...

  22. New Zealand: number of international visitors 2023

    Annual number of international visitor arrivals to New Zealand from financial year 2014 to 2023 (in 1,000s) [Graph], Statistics New Zealand, August 14, 2023. [Online].