saudi arabian travel market

Skift Trend Report: Decoding the Saudi Arabian Travel and Tourism Industry

Decoding the saudi arabian travel and tourism industry.

Saudi Arabia has been making significant moves to open up its borders to international tourists. Investing in tourism infrastructure, prioritizing transformation of unreachable attractions into accessible hotspots, providing tourist visas for the first time, and changing restrictive rules for women such as once-mandatory abayas (robe-like black dresses) are just some of the steps taken to change the Kingdom’s perception on the world stage and make it a tourist destination. “Opening Saudi Arabia to international tourists is a historic moment for our country,” said tourism chief Ahmed Al-Khateeb, according to Arab News.

Though still nascent, the domestic and international inbound travel segments in Saudi Arabia have been slowly evolving. The Kingdom has been making visible efforts to improve its infrastructure, encourage private investment to provide travelers with more places to visit, create entertainment options, and relax rules that previously made Saudi Arabia impermeable. In sharp contrast, the outbound travel market is quite mature. Saudi Arabians travel all over the world on a frequent basis and are high spenders. If anything, they are increasingly aligning with world travel trends and becoming more nuanced in their choices.

These evolutions present an opportunity for travel brands around the world. For the first time, travel brands can not only grow their businesses by attracting more Saudi travelers but also by being present in Saudi Arabia. However, in order for travel brands to find the right investment opportunities, understand the cultural nuances of conducting business there, target the right travelers, and capitalize on the growth spurt in the Kingdom, a strategic partner with expertise and understanding of the region is key.

Seera Group, one of the largest travel and tourism groups in the Middle East, with 40 years of experience across various travel verticals including consumer travel, corporate and government travel, Hajj and Umrah travel, hospitality, car rental and most recently, destination management for Saudi Arabia, believes that the time for a change in Saudi Arabia is now. “Think about Manhattan in the early 1900s, Berlin’s transformation in the 1990s, and Dubai’s in the 2000s. That time is now for Saudi Arabia — to experience and drive unprecedented economic and social change,” said Ross McAuley, vice president of marketing for Seera Group. “And travel and tourism, to me, is both a key driver and beneficiary of that change.”

As Seera Group partners with Saudi Tourism and other international brands to tap into the potential of Saudi travel and tourism, SkiftX has partnered with the company to unearth some of the top trends and growth opportunities in the region.

In this report:

• The current state of the travel industry in Saudi Arabia
• The triggers for growth in the Kingdom’s travel industry
• The challenges that Saudi Arabia faces in driving tourism
• Understanding the nuanced needs of Saudi Arabia’s outbound travelers
• Saudi Arabia’s plan to grow domestic and international inbound travel beyond pilgrim and business trips

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Saudi Arabia aims to be among top 10 global destinations in 2024

Travel & tourism.

In 2023, Al-Khateeb said that the tourism sector accounted for 5 per cent of GDP

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Dubai: Saudi Arabia aims to be among the top 10 global touristic destinations this year, with national tourism strategy aiming to attract more than 150 million visitors by 2030.

Ahmed Al-Khateeb, Saudi Arabia’s minister of tourism, spoke at the Manafea Forum in Medina stating how the Kingdom is on the right path to make the tourism sector an important contributor to the country’s overall gross domestic product (GDP).

In 2023, Al-Khateeb said that the tourism sector accounted for 5 per cent of GDP, with the target of increasing this figure to 10 per cent.

He said: “At the Ministry of Tourism, we were keen to make the legislation regulating the tourism sector characterized by ease, flexibility and clarity, and we introduced new licenses with regard to guest facilities and hospitality.”

He talked about the Tourism Investment Enablers Programme, which aims to achieve these objectives by empowering the private sector as well as creating 1,000,000 job opportunities by 2030.

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Arabian Travel Market: Saudi Arabia to open tourism offices in 15 countries

The kingdom is looking to attract visitors from the uk, germany, russia, china, india and north america.

Abundant marine life in the Red Sea. Photos: Saudi Tourism Authority

Saudi Arabia plans to open tourism offices in 15 countries to woo travellers from new source markets and is planning to attract more cruise liners to its shores, its tourism chief said.

The kingdom has already opened offices in the UK, Germany and Russia to promote the destination, Fahd Hamidaddin, chief executive of the Saudi Tourism Authority, told The National during the Arabian Travel Market on Tuesday. The other markets with planned offices are China, UK, Russia, North America, India, GCC, France, South Korea, Italy, the Nordics, eastern Europe, Japan, Benelux [Belgium, Netherlands, Luxembourg], Malaysia and Germany/Switzerland/Austria.

"We have identified 15 targeted feeder markets and we plan to open offices this year to serve them. Three offices are already opened in the UK, Germany and Russia," he said.

The move comes as Saudi Arabia expects to re-open its borders to foreign tourists "very soon",  Mr Hamidaddin said.

"Definitely, we will aim to make super easy for all vaccinated [travellers]. The discussion now is how can we make it easy through digital integration," he said, pointing to multiple global initiatives on digital health certificates such as the Iata Travel Pass. "Very soon, we're trying to hit summer with international travellers."

Saudi Arabia opened up its tourism industry in 2019, making it easier for foreigners to apply for tourist visas to the kingdom. Developing the nascent tourism industry is part of its Vision 2030 plan to grow the non-oil sector, attract foreign investment and create jobs.

Saudi Arabia is also aiming to expand its cruise ship travel segment.

"During the summer we're activating cruise ships. We tried it last year, it was a dashing success and we're coming back with double the capacity this summer," the government official said. "It's going be the beginning of a growing segment."

This year, it is looking at regional cruises going from the kingdom to Egypt and Jordan, Mr Hamidaddin said.

Cruise Saudi, a business that is wholly owned by the kingdom's Public Investment Fund  that seeks to develop Saudi Arabia's cruise industry, and MSC Cruises, the world's largest privately-owned cruise line, said  in April they will launch Red Sea cruises starting from November.

Overall, Saudi Arabia is "on track" to attract new investments of $58 billion into tourism projects by 2023 from local, Gulf and international investors, Mr Hamidaddin said. These include investments into hotels, accommodation and cruise lines.

If Saudi Arabia hits its target to reach an immunisation rate of 70 per cent of its population, its plan will be to return to normal tourism activity in the fourth quarter of 2021, which would include theatres, concerts, sports and entertainment, he said.

The country is "well-poised" to attract "cautious travellers" seeking sparse crowds and open spaces with its beaches and mountains, while offering "revenge travellers" the opportunity to explore an undiscovered destination, the official said.

Revenge travel is a new term that describes an urgent, pent-up demand to travel after spending so long at home.

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Saudi Arabia Travel and Tourism Market Summary, Competitive Analysis and Forecast to 2027

• Region: Saudi Arabia
• ID: 5782289
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Key Highlights

• The travel and tourism industry consists of revenues generated by passenger airlines, passenger rail, foodservice, hotels and motels, travel intermediaries and casinos and gaming market.
• The Saudi Arabian travel and tourism industry had total revenues of $54.1 billion in 2022, representing a negative compound annual rate of change (CARC) of 0.9% between 2017 and 2022.
• Food service was the industry's largest segment in 2022, with total revenues of $24.2 billion, equivalent to 44.7% of the industry's overall value.
• Saudi Arabia is witnessing a significant growth in the entertainment sector. The expansion of entertainment sector is leading to the growth in number of theme parks, movie theatres, sports infrastructure, and live mega events.
• Save time carrying out entry-level research by identifying the size, growth, and leading players in the travel & tourism market in Saudi Arabia
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the travel & tourism market in Saudi Arabia
• Leading company profiles reveal details of key travel & tourism market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the Saudi Arabia travel & tourism market with five year forecasts

Reasons to Buy

• What was the size of the Saudi Arabia travel & tourism market by value in 2022?
• What will be the size of the Saudi Arabia travel & tourism market in 2027?
• What factors are affecting the strength of competition in the Saudi Arabia travel & tourism market?
• How has the market performed over the last five years?

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

• McDonald's Corp
• InterContinental Hotels Group Plc
• Starbucks Corporation
• Radisson Hotel Group
• Qatar Airways Group QCSC
• Saudi Arabian Airlines
• Marriott International Inc
• Flynas Co LCC
• Etihad Aviation Group PJSC

Table Information

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Registration now open for 30th edition of arabian travel market.

In Arabian Travel Market , Press Releases .

• ATM 2023 will feature over 34,000 participants from more than 150 destinations
• Attendees will explore challenges and opportunities related to sustainable travel
• Registrants can now book one-to-one meetings with fellow ATM delegates

Tourism and hospitality professionals from around the world can now register to attend Arabian Travel Market (ATM) 2023 , which will take place at Dubai World Trade Centre (DWTC) from 1-4 May.

In line with its theme of ‘ Working Towards Net Zero ’, the 30 th edition of ATM will offer a forum for industry leaders and policymakers from across the Middle East and beyond to explore challenges and opportunities related to the future of sustainable travel.

Danielle Curtis , Exhibition Director ME, Arabian Travel Market, said: “We are excited to officially open registration for the 30 th edition of ATM, which will shine a spotlight on sustainability within our sector and how regional decision-makers are driving decarbonisation while maximising profitability and enhancing customer experiences.

“This year’s conference programme will feature a huge range of sessions that will explore innovation and best practice related to environmental, social and governance (ESG),” Curtis added. “We expect to welcome more than 34,000 public and private sector travel, tourism and hospitality experts from around the world to ATM 2023 – including over 1,500 exhibitors and representatives from over 150 destinations – making it the perfect platform for relationship-building and knowledge-sharing that will drive tangible, sustainable change.”

The ATM 2023 conference programme is being specifically developed to address sustainability issues across the travel and tourism industry, with commentary from leadership figures representing a variety of sectors such as Destinations, Travel Technology, Aviation, Cruise, Investment, Recruitment, Hotels and Hospitality.

There will also be a number of sessions dedicated to key source markets, including India and Saudi Arabia. In addition, ATM will see the return of the ATM Start-up competition where this year, seven innovative travel start-ups will pitch battle on stage to expert judges and audience as they look to showcase their solution impacting travel sustainability and recovery.

Having officially initiated its journey to net zero, the conference programme will explore how innovative sustainable travel trends are likely to evolve, allowing delegates to identify growth strategies within key vertical sectors while providing a platform for regional experts to explore a sustainable future ahead of COP28, which will take place in November 2023 at Expo City Dubai.

To mark its 30 th annual event, ATM and its organiser RX Global will unveil a dedicated sustainability pledge comprising 30 goals that will inform the show’s journey towards decarbonisation. In conjunction with sustainability guidelines developed for exhibitors and delegates, this pledge will also help to ensure that this year’s edition of ATM is the most sustainable in history.

The Best Stand Awards will also feature a sustainability category for the first time. Exhibiting organisations will be recognised based on the extent to which they have considered the environmental impact of their stands, as well as their efforts to reduce their carbon footprint.

ATM 2023 is held in conjunction with Dubai World Trade Centre and its strategic partners include Dubai’s Department of Economy and Tourism (DET) as the Destination Partner, Emirates as the Official Airline Partner, IHG Hotels & Resorts as the Official Hotel Partner and Al Rais Travel as the Official DMC Partner. The show forms an integral part of Arabian Travel Week, a 10-day-long festival of travel and tourism events.

The latest ATM news stories are available at https://hub.wtm.com/category/press/atm-press-releases/ .

To register as visitor for ATM 2023, follow this link .

To register as media , follow this link .

For more information, log on to wtm.com/atm/en-gb.html

Notes to editors:

About Arabian Travel Market (ATM) , now on its 30th year, is the leading, international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2022 attracted over 24,000 visitors and hosted over 31,000 participants including 1,600 exhibitors and attendees from 151 countries, across 10 halls at Dubai World Trade Centre. Arabian Travel Market is part of Arabian Travel Week. #ATMDubai

Next in-person event: Monday 1 to Thursday 4 May 2023, Dubai World Trade Centre, Dubai https://www.wtm.com/atm/en-gb.html

About Arabian Travel Week is a festival of events taking place within and alongside Arabian Travel Market 2023. Providing a renewed focus for the Middle East’s travel and tourism sector, it includes ILTM Arabia, ARIVAL Dubai, Influencers’ events and activations, ITIC, GBTA Business Travel Forums, as well as ATM Travel Tech. It also features the ATM Buyer Forums, ATM Speed Networking Events as well as a series of country forums. https://www.wtm.com/arabian-travel-week/en-gb.html

About RX (Reed Exhibitions)

RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face-to-face events by combining data and digital products to help customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. www.rxglobal.com

RELX About RELX

RELX is a global provider of information-based analytics and decision tools for professional and business customers. The Group serves customers in more than 180 countries and has offices in about 40 countries. It employs over 33,000 people, of whom almost half are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. The market capitalisation is approximately £33bn, €39bn, $47bn.*

*Note: Current market capitalisation can be found at http://www.relx.com/investors

World Travel Market  (WTM) Portfolio comprises leading travel events, online portals and virtual platforms across four continents. The events are:

WTM London , the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. The show facilitates business connections for the global (leisure) travel community. Senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating travel industry contracts. Next live event: Monday 6 to  November 2023 at ExCel London http://london.wtm.com/

WTM Latin America takes place annually in the city of São Paulo and attracts around 20,000 tourism professionals during the three-day event. The event offers qualified content together with networking and business opportunities. In this its ninth edition – there have been eight face-to-face events along with a 100% virtual one, which was held in 2021 – WTM Latin America continued to focus on effective business generation and achieved the advance booking of six thousand meetings that were held between buyers, travel agents and exhibitors in 2022. Next event: Tuesday 4 to Thursday 6 April 2023 – Expo Center Norte, SP, Brazil http://latinamerica.wtm.com/

WTM Africa  launched in 2014 in Cape Town, South Africa.  In 2022, WTM Africa facilitated more than 7 thousand unique pre-scheduled appointments, an increase of more than 7% compared to 2019 and welcomed more than 6 thousand visitors (unaudited), the same number as in 2019.

Next event: Monday 3 to Wednesday 5 April 2023 – Cape Town International Convention Centre, Cape Town  http://africa.wtm.com/

About ATW Connect :   Africa Travel Week’s digital arm, is a virtual hub packed to the seams with interesting content, industry news and insights, and the opportunity to hear from experts on a variety of topics in our new monthly webinar series. All with the aim to keep all of us in the travel and tourism industry connected. ATW Connect focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology.

https://atwconnect.com/

WTM Global Hub,   is the new WTM Portfolio online portal created to connect and support travel industry professionals around the world. The resource hub offers the latest guidance and knowledge to help exhibitors, buyers and others in the travel industry face the challenges of the global coronavirus pandemic. WTM Portfolio is tapping into its global network of experts to create content for the hub.  https://hub.wtm.com/

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Saudi Arabia Travel and Tourism Market Summary, Competitive Analysis and Forecast to 2027

• Published: January 2024
• Report Code: MLOHMF23551

Added to Saved | Remove

Travel & Tourism in Saudi Arabia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

– Saudi Arabia's travel & tourism industry has been growing significantly in recent years. This is an attempt by the government to diversify the economy away from the oil industry and market the nation as a travel destination.

– Add weight to presentations and pitches by understanding the future growth prospects of the Saudi Arabia travel & tourism market with five year forecasts

Reasons to buy

Companies mentioned.

Flynas Co LCC

Table of Contents

List of tables.

Table 18: Saudi Arabia exchange rate, 2018–22

List of Figures

Figure 10: Drivers of degree of rivalry in the travel & tourism industry in Saudi Arabia, 2022

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Saudi Travel Market 2024

The Saudi Travel Market will allow global and local stakeholders to converge, collaborate and explore Saudi Arabia’s travel sector, diverse destinations and offerings.

Join us at the Riyadh International Convention and Exhibition on Sunday 25th - Tuesday 27th February from 14.00 Saudi time (GMT +3)

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Saudi Travel Market (STM)

Welcome to Saudi Travel Market, the premier platform reshaping the landscape of the travel and tourism industry in the Kingdom of Saudi Arabia. Established with a vision to propel the industry forward, STM stands as a testament to innovation, collaboration, and global connectivity. At Saudi Travel Market, our mission is to be the catalyst for transformative growth within the Saudi travel industry. What Sets us apart is our visionary leadership with a commitment to excellence, Saudi Travel Market is at the forefront of defining the future of travel in Saudi Arabia. Our event attracts a diverse and international audience, fostering a global exchange of ideas, best practices, and industry trends. Saudi Travel Market is committed to sustainable practices, minimizing our environmental impact and promoting responsible tourism. As we believe in the power of collaboration, we will bring together key stakeholders, government bodies, businesses, and thought leaders, who aim to shape a vibrant and resilient travel ecosystem.

The event is a showcase of Saudi Arabia's unparalleled beauty, cultural richness, and historical significance. It highlights the country as a compelling destination for both domestic and international travelers.

For exhibitors, STM opens doors to lucrative business opportunities. It facilitates direct engagement with potential customers, tour operators, and industry leaders, fostering an environment for closing deals and expanding market reach.

STM plays a crucial role in promoting the growth of the Saudi tourism industry. By attracting key players and influencers, it contributes to the sustainable development of the sector, both domestically and internationally.

The event encourages cultural exchange by bringing together diverse participants. It provides a platform for sharing experiences, fostering understanding, and celebrating the cultural tapestry of Saudi Arabia.

Visitors to STM gain a firsthand experience of the variety and quality of travel services available. Whether it's exploring new destinations, discovering travel packages, or meeting industry experts, attendees leave with a wealth of information and inspiration for their future travels.

Join us as we chart the course for the future of travel in Saudi Arabia. At Saudi Travel Market, we are not just an event; we are a movement shaping the destiny of the Saudi travel industry.

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Leading inbound travel markets from Middle East Saudi Arabia 2022

Leading inbound travel markets from middle east to saudi arabia in 2022 (in 1,000s).

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Statistics on " Travel and tourism in Japan "

• Tourism expenditure in Japan 2013-2022
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• Impact of tourism on employment in Japan 2012-2021
• Tourism expenditure by domestic travelers in Japan 2013-2022
• Tourism expenditure of international visitors in Japan 2010-2023
• International tourism balance of payments in Japan 2005-2023
• Number of domestic travels in Japan 2013-2022
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• Number of domestic travels in Japan 2022, by purpose and type of trip
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• Number of foreign tourists for holiday and recreational reasons in Japan 2013-2022
• Number of inbound travelers for business purposes to Japan 2013-2022
• Number of hotels and inns in Japan FY 2006-2023
• Monthly occupancy rate of accommodations in Japan 2022, by type
• Number of overnight stays by Japanese at accommodations in Japan 2013-2022
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• Number of overnight stays by overseas guests in Japan 2022, by prefecture
• Occupancy rate of accommodations in Japan 2022, by prefecture
• Tourism spending in Japan 2022, by travel type
• Domestic day-trip travel expenditure in Japan 2022, by travel purpose
• Domestic overnight travel expenditure in Japan 2022, by travel purpose
• Expenses on overseas travel by Japanese 2013-2022
• Tourism expenditure by foreign visitors in Japan 2023, by expense category
• Average unit price per domestic trip per person in Japan 2013-2022
• Impact of COVID-19 on domestic leisure travel in Japan 2020-2023, by month
• Impact of COVID-19 on outbound travel plans in Japan 2020-2023, by month
• Estimated number of travelers during summer vacation in Japan 2014-2023
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Other statistics that may interest you Travel and tourism in Japan

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Domestic tourism

• Premium Statistic Number of domestic travels in Japan 2013-2022
• Premium Statistic Distribution of domestic travels in Japan 2021, by type
• Premium Statistic Number of domestic travels in Japan 2022, by purpose and type of trip
• Premium Statistic Number of domestic trips in Japan 2022, by age of traveler
• Premium Statistic Most desired destinations for domestic overnight travel in Japan 2023
• Premium Statistic Leading sales channels for booking domestic overnight travel in Japan 2022

Outbound tourism

• Premium Statistic Number of Japanese overseas travelers 2013-2022
• Premium Statistic Number of monthly Japanese outbound travelers 2019-2022
• Premium Statistic Leading overseas travel destinations of Japanese tourists 2022
• Premium Statistic Share of Japanese outbound travelers 2022, by age group and gender
• Premium Statistic Gender ratio of Japanese overseas travelers 2013-2022
• Premium Statistic International travel booking distribution in Japan 2022, by sales channel

Inbound tourism

• Premium Statistic Number of inbound visitors to Japan 2005-2023
• Premium Statistic Monthly number of foreign visitors to Japan 2019-2023
• Premium Statistic Number of inbound visitors in Japan 2023, by region
• Premium Statistic Number of foreign tourists for holiday and recreational reasons in Japan 2013-2022
• Premium Statistic Number of inbound travelers for business purposes to Japan 2013-2022
• Premium Statistic Number of overseas tourists in Tokyo 2013-2022

Hotel industry

• Premium Statistic Number of hotels and inns in Japan FY 2006-2023
• Premium Statistic Monthly occupancy rate of accommodations in Japan 2022, by type
• Premium Statistic Number of overnight stays by Japanese at accommodations in Japan 2013-2022
• Premium Statistic Number of stays at accommodations by foreigners in Japan 2013-2022
• Premium Statistic Number of overnight stays by overseas guests in Japan 2022, by prefecture
• Premium Statistic Occupancy rate of accommodations in Japan 2022, by prefecture

Tourism consumption

• Premium Statistic Tourism spending in Japan 2022, by travel type
• Premium Statistic Domestic day-trip travel expenditure in Japan 2022, by travel purpose
• Premium Statistic Domestic overnight travel expenditure in Japan 2022, by travel purpose
• Premium Statistic Expenses on overseas travel by Japanese 2013-2022
• Premium Statistic Tourism expenditure by foreign visitors in Japan 2023, by expense category
• Premium Statistic Average unit price per domestic trip per person in Japan 2013-2022

Travel and tourism during COVID-19

• Premium Statistic Impact of COVID-19 on domestic leisure travel in Japan 2020-2023, by month
• Premium Statistic Impact of COVID-19 on outbound travel plans in Japan 2020-2023, by month
• Premium Statistic Estimated number of travelers during summer vacation in Japan 2014-2023
• Premium Statistic Share of people intending to go on domestic leisure trips in Japan 2023
• Premium Statistic Share of people intending to go on overseas leisure trips in Japan 2023
• Premium Statistic Leading reasons to suspend overseas travels from Japan 2023

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Saudi Arabia's massive wealth fund is reportedly in talks to acquire national airline Saudia

• The reported move for Saudi Arabia's Public Investment Fund (PIF), which oversees $925 billion in assets, would track with its goals to pour investment into tourism and transport assets.

It is not yet known how the airline would be valued. Talks are said to be in early stages, and could be delayed or axed altogether, Bloomberg reported.

Founded in 1945, Saudia has a fleet of 144 aircraft — 93 Airbus planes and 51 made by Boeing — and flies to more than 100 destinations, according to its website.

Saudi Arabia's behemoth sovereign wealth fund is in talks to buy the kingdom's national airline Saudia, Bloomberg reported over the weekend, citing people familiar with the matter.

The reported move for the Public Investment Fund (PIF), which oversees $925 billion in assets, would track with its goals to invest heavily in tourism and transport assets, as it aims to turn Saudi Arabia into a tourist hub and diversify its economy away from oil.

According to the initial report, the acquisition would see the PIF take over the airline's ownership from the government to increase its efficiency and ability to make profit. It could then either be privatized or merged with Riyadh Air, a separate airline owned by the PIF and launched in March 2023 to compete with other more established Gulf airlines.

Read the full report here .