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Breaking into travel journalism: advice from the experts

A passion for travel and the ability to string a sentence together will not qualify you as a travel journalist. Find out what will in the best bits from our recent travel journalism Q&A

• Looking to become a writer? Browse and apply for a range of journalist jobs at Guardian Jobs

Jill Starley-Grainger is a freelance journalist specialising in ethical and luxury travel

Use your blog to showcase to editors what you can do: They would want to see that you can write well-crafted, engaging copy, that you can sniff out good angles and that you are dedicated enough to have stuck with the blog for more than a few posts. Once you start getting commissions chances are your blog will slide. If you are getting paid travel writing gigs, then your time for unpaid work will rapidly diminish. But until you get those paid commissions, a blog is a good, easy starting point. As for getting followers, don't worry about that. Focus on well-crafted, insightful travel journalism, perhaps with a niche angle, such as 'travelling with a baby' or 'all about Germany', and if your writing is up to scratch, people will follow you. Trying to SEO the heck out of your copy will only make it seem stilted.

You need to be able to dig out the angles the travel guides don't cover: So many people think that because they are passionate about travel and can string a sentence together, that qualifies them to be a travel journalist. It doesn't. You need to understand how to dig out facts - and to determine that they are facts - and how to find hidden gems and insider info. If it's already in a guidebook, what are you adding to it? And you need to know how to write. I really can't stress that enough. It's a skill and not everyone has it, but so many people think they do. But you can learn it.

Travel journalism is hard work and the pay isn't always great either: Forget fantasies of being sent round the world on an assignment with a huge commission, all expenses paid, and having endless days lolling on the beach or people-watching in cafes. Very few publications pay freelancers' travel expenses (and getting a full-time writing or editing job on a major travel publication is just not going to happen until you have years of experience, and even then, chances are slim). Take a sample 1,000 word feature. If you are lucky and have years of experience, you might be commissioned to write a 1,000-word travel feature for a major publication. You will need to spend around a day crafting the pitch that wins the commission in the first place, three to five days working out your itinerary and arranging accommodation and so on. Another three to five days on the trip. Then at least two to four days writing the article to a standard high enough for this type of publication. If you are lucky, for this, you will be paid £400.

If you are pitching unusual destinations, make sure you've got a good angle: Breaking in by going to less popular locations - this is a tricky one. On the one hand, going somewhere unusual definitely gives you an edge. On the other hand, it's hard to commission those features. The fact is, most people want to read about destinations they actually want to go to or are interested in. Hence the huge number of articles on France, Italy and so on. This is because it is these types of articles that sell papers and magazines.

On the other hand, people do like reading about unusual destinations, so while editors might not have as much scope to commission those places, if you pitch a good angle for one of them, then when they do come to commission a quirky one, your pitch might just be in the back of their mind. But do not pitch just a general 'guide' to an unusual destination. You still need an angle, whether it's Baku's beach scene or skiing in Iraq.

Emily Mathieson is Word of Mouth editor at Condé Nast Traveller Demonstrating your knowledge and understanding of the magazine will endear you to an editor: The simple best way to get your writing published (and get paid for it) is to actually read the publication you're pitching to. I am constantly surprised by how many people send me ideas that are clearly not relevant to the section I edit, or to Condé Nast Traveller in general (no, we don't review youth hostels). If someone begins a pitch by clearly demonstrating their knowledge and understanding of the magazine, I am always more likely to read on.

Pitches which paraphrase press releases won't be welcome. Keep it short, sweet and to the point. But PLEASE don't just paraphrase a press release. It's likely I'll already have seen it, and why would I pay someone to do something I could do myself?

Include a signature at the bottom of your e-mail with your specialisms. I find it really helpful if writers have a signature at the bottom of their e-mail telling me about them, the specialisms and where they live (and it's also often helpful if you can remind me at the beginning of an email who you are too). This will often jog my memory, or help me decide why a particular person is suitable for a certain piece.

Amanda Statham is travel editor of Cosmopolitan and You & Your Wedding magazines

A potted guide to pitching:

- Keep it short - no travel editor has half an hour to wade through 10 pages of pitch. - Know the publication - I'm always being offered pieces for my Cosmopolitan travel news page. There isn't a Cosmo travel news page... - Check to see what the publication has covered recently; if it has covered your story or specific place, don't pitch. - If you refer the travel editor to your personal website, make sure it works and is up-to-date. - Have an original hook; amazingly, backpacking around Thailand has been covered before. Pat Riddell is the editor of National Geographic Traveller (UK)

Twitter can help your industry knowledge and give you ideas for pitches: Follow journalists, editors, newspapers and magazines but also follow travel blogs, tourist boards, airlines, tour operators, attractions, museums, hotel groups and so on. The more you know about travel and how it 'works', the better. Which destinations will be talked about in 2013, where are the new air routes, what are the new attractions... these are the pitches for the future. And by establishing a Twitter presence you can make a name for yourself as well as boosting traffic to your blog - or indeed titles you've written for.

Glen Mutel is the editor of ABTA Magazine and a regular columnist and contributor for National Geographic Traveller

Different approaches suit different titles: For trade titles such as ABTA Magazine, we've already got a fair idea of the destinations we want to cover over the next six to 12 months. So, unlike other titles, we don't necessarily want budding writers to pitch us specific angles. Instead, I'd much sooner be sent a short email, detailing where a writer has been and where they know, with links to previous examples of their work. This last bit is absolutely crucial. Many travel editors will already have a list of writers that they rely on and it can be hard to get them to try new people. I've learned to turn a deaf ear when writers tell me they've written for the nationals, because it's so seldom a guarantee they can write. I'd much sooner they show me specific examples of their work - proof they can put words in a readable order. If they can do that, there's a good chance I'll try them out with a general destination feature. Then, a few pieces down the line, I'll start accepting ideas from them.

Postgraduate courses can equip you with everything you need: I don't think the type of degree is necessarily that important. Earlier this year we were looking to fill the deputy editor position, and I don't think we looked to hard at the type of degree. What mattered more was whether there was some type of postgraduate qualification - it needn't be an MA. There are several shorter postgraduate schemes that can equip you with everything you need (I did a three-month course with PMA ).

Peter Grunert is the editor of Lonely Planet Magazine

A particular specialism might give you an advantage: I definitely believe it's a good idea to build a rapport with a commissioning editor before sending them a pitch. They will need to know that you share a wavelength and will also want to see evidence of the quality of your writing - ideally, writing that would suit their publication. I also feel that anyone with a specialism has an advantage. Are you based in a particularly interesting location? Can you bring fascinating travel insights from the point of view of someone who has great knowledge of art, motoring, history, sports and so on?

Check out all the advice from the live Q&A here .

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What Does a Travel Journalist Do?

Find out what a Travel Journalist does, how to get this job, salary information, and what it takes to succeed as a Travel Journalist.

Embarking on a journey as a Travel Journalist involves weaving narratives that transport readers to destinations far and wide, offering them a glimpse into the heart and soul of places they may never visit. This role is dedicated to exploring the world, uncovering hidden gems, and sharing insights about cultures, cuisines, and customs through compelling storytelling and photography. By doing so, Travel Journalists not only inform and entertain but also bridge gaps between diverse cultures, fostering a greater understanding and appreciation of the world’s vast tapestry. Their work serves as a guide, inspiration, and resource for avid travelers and dreamers alike, enriching their audience’s knowledge and igniting wanderlust with every story told.

Travel Journalist Job Duties

• Research and identify unique travel destinations, experiences, and trends to feature in articles or reports.
• Write engaging and informative content, including articles, blog posts, and social media updates, that captures the essence of travel experiences.
• Photograph or source images to accompany written content, ensuring high-quality visuals that enhance the storytelling.
• Interview locals, tourists, and industry experts to gather diverse perspectives and insights on travel destinations.
• Review accommodations, restaurants, and attractions, providing honest and useful recommendations to readers.
• Navigate travel logistics independently, including arranging transportation, accommodations, and access to events or locations.
• Attend travel industry events, press trips, and conferences to network with tourism professionals and gather information on emerging trends.
• Analyze and report on the environmental and cultural impact of tourism in various destinations, promoting responsible travel practices.

Travel Journalist Salary & Outlook

Factors affecting a Travel Journalist’s salary include experience, publication prestige, niche expertise (e.g., luxury, adventure travel), audience size, multimedia skills (photography, videography), and the ability to secure exclusive stories or interviews. Freelancers’ income varies with their negotiation skills and the quantity of published pieces.

• Median Annual Salary: $49,350 ($23.73/hour)
• Top 10% Annual Salary: $70,500 ($33.89/hour)

The employment of travel journalists is expected to grow at an average rate over the next decade.

This growth is driven by increasing global tourism and a growing appetite for unique travel content across digital platforms. Travel journalists are essential for creating engaging content that inspires and informs audiences about new destinations, cultures, and experiences, fueling the demand for their expertise.

Travel Journalist Job Requirements

Education: A Travel Journalist typically holds a Bachelor’s Degree in Journalism, Communications, or English, with coursework in creative writing, media ethics, and digital media. Some may have an Associate’s Degree or have taken college courses relevant to writing, photography, and cultural studies. Majors in journalism or communications are common, supplemented by electives in travel, international relations, or language studies to enhance global understanding and reporting skills.

Experience: Travel journalists typically have a background in journalism, writing, or media, with a significant portion having spent time honing their craft through practical experience. This includes on-the-job training at media outlets, participation in writing workshops, and involvement in travel-related reporting projects. Their experience often encompasses developing storytelling skills, researching destinations, and mastering the art of engaging and informative writing. Many have also undergone training programs that focus on digital media, photography, and videography to enhance their travel narratives. This blend of training and hands-on experience equips them to capture and share the essence of their journeys compellingly.

Certifications & Licenses: No specific certifications or licenses are typically required for the job of a Travel Journalist.

Travel Journalist Skills

Cultural Sensitivity: Travel journalists adeptly navigate diverse cultural landscapes, crafting stories that authentically resonate with both local and global audiences. By fostering a deeper connection and understanding, they ensure respectful and accurate representation of communities, their traditions, and values, which is paramount in producing insightful and engaging content.

Multimedia Storytelling: Engaging narratives in travel journalism are crafted by weaving together text, images, and video. Journalists transport their audience to distant locales, offering immersive experiences that evoke the sights, sounds, and emotions of their destinations. A keen eye for detail and selecting the right multimedia elements complement and enhance the storytelling, ensuring each piece deeply resonates with readers and viewers.

Travel Logistics Planning: Coordinating transportation, accommodations, and schedules efficiently, travel journalists immerse themselves in diverse cultures and stories without logistical mishaps. Timely content delivery and maximized richness of experiences captured are indispensable for compelling and authentic travel narratives.

Language Proficiency: Seamless communication in the native tongue of a destination enriches storytelling, providing access to firsthand experiences and insights. It fosters deeper connections with locals, enabling journalists to uncover stories often missed by others. Linguistic dexterity allows for more accurate and culturally sensitive reporting.

SEO and Digital Analytics: High-ranking content on search engine results pages ensures captivating travel stories reach a wider audience. Analyzing digital metrics helps journalists understand reader behaviors and preferences, tailoring future articles for maximum engagement and visibility.

Ethical Reporting: Travel journalists balance accurately representing cultures, locations, and experiences without exploiting or misrepresenting them. Their reporting respects the dignity and diversity of the communities they cover, requiring a commitment to fairness, accuracy, and thoughtful consideration of the impact their stories may have.

Travel Journalist Work Environment

A travel journalist’s work environment is as varied as the destinations they cover. Their office can range from a bustling city café to a tranquil beach, with the constant companion of a laptop or camera. The tools of their trade are digital and portable, emphasizing the need for reliable technology and internet connectivity wherever they go.

Work hours are unconventional, often dictated by the story they are chasing rather than a 9-to-5 schedule, offering a high degree of flexibility but also demanding adaptability to time zones and local customs. Dress codes are equally fluid, adapting to the cultural norms of their current location.

The pace can be fast, with tight deadlines and quick turnarounds, but it’s balanced by periods of travel and exploration. Interaction with others is a core part of the job, requiring strong communication skills and a genuine interest in different cultures. This role offers unique opportunities for professional development through immersive experiences and continuous learning about the world.

Advancement Prospects

Travel journalists can elevate their careers by diversifying their storytelling mediums, venturing into video reporting, and podcasting to capture a wider audience. Specializing in niche markets such as eco-tourism, luxury travel, or culinary explorations can set them apart and open doors to exclusive stories and destinations.

Building a strong personal brand through social media and a personal blog can attract freelance opportunities with prestigious travel magazines and websites. Experienced travel journalists often transition into authoring travel guides or books, leveraging their extensive knowledge and unique perspectives on travel.

Securing a role as a travel editor or content director for a major publication is a pinnacle achievement, requiring a deep portfolio of work and industry recognition. This position allows for influencing the travel narrative and mentoring upcoming travel writers.

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• INTELLIGENT TRAVEL

Why (and How) Travel Writing Moves Us

I sat down with   Don George , editor at large at   National Geographic Traveler   and author of   Lonely Planet Guide to Travel Writing , and asked him to wax philosophical about how and why travel writing gets under our skin, who inspired him to become a travel writer in the first place, and what he thinks about the explosion of travel blogging and the future of the craft itself.

Here’s what he had to say:

Leslie Trew Magraw: Why do you think travel writing has such a wide appeal?

Don George: Really great travel writing is ultimately about connection.

As human beings, connection is incredibly incredibly important to all of us; it’s the thing we need to keep going. And, so, when we vicariously are connected to a place and an experience that has very much gotten inside of a writer and moved him in some way, it enriches us and expands us–which, I think, is why great travel writing has this allure, this influence, this effect. You feel like a bigger richer better human being for having read it, whether it’s an article in a magazine, a blog post, or a book.

On another level I think there is a popular sense that what travel writers do is kind of go “la la la” around the planet and have wonderful experiences and write about them and, somehow, someone magically pays for them, and what could be better than the life of the travel writer?   Those of us who actually make a living in the field know that while there are moments of that, there are lots and lots of moments when we are somewhere thinking, “Why in the world did I become a travel writer?”

For me, I have to say I feel incredibly lucky to have made my living as a travel writer and editor. I can’t imagine a more fulfilling thing. Part of that fulfillment is getting to connect with readers, which enriches my life in ways I can’t express. I feel like a bigger, fuller, richer human being because of the way readers have reacted to my pieces.

LTM: Is there someone you can point to that you can learn about the craft from?

DG:   The person I consider to be my personal mentor in this regard is   John McPhee . He’s been a staff writer at   The New Yorker   forever.

[At Princeton] he taught me that non-fiction writing is every bit as   worthy   as fiction writing, that a great non-fiction writer should be revered in the same way a novelist is, that writing really is a   craft –something you can work at and improve, that every single word counts, and that reading is just as important of an act for a writer as writing. He made me respect the very act of non-fiction writing–both the responsibility that you have as a non-fiction writer and the opportunity that you have.

I hold him up hugely as an example of a great writer who gets research right, his sentences are meticulous. He is just an amazing case study for what great writing is.

LTM:   What’s your favorite piece of travel writing?

DG:   For me the best travel book ever written is   The Snow Leopard   by Peter Matthiessen .   It’s   an amazing textbook on some level about how incredibly rich and engaging a work of non-fiction can be.     It also literally changed my life because it inspired me to make a decision that I had been afraid to make: to take the leap and become a travel writer myself.

Pico Iyer is another writer that I just revere because his sentences are just so incredibly polished and honed and lyrical, and the rhythms of his writing are so beautifully modulated.

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LTM: How do you feel about the explosion of travel blogging, and what do you feel are a writer’s responsibilities to his or her readers, regardless of the platform he or she is using?

DG: I have deeply ambivalent feelings about the explosion of blogging. On the one hand, I think it’s very liberating for writers to realize that they can just publish their own work–that they don’t have to deal with the whole traditional process of submitting their work to an editor who may not read it, like it, or publish it.

While that’s great, it means that, as a reader, you have to wade through this forest of uncurated content to find the good stuff. That’s hugely daunting for readers and, in a way, it’s kind of daunting for writers, too. Even though it might be easy to publish yourself, there is a certain lack of incentive to make yourself better or to hold yourself to a higher standard.

In this vein, I think that it’s important for bloggers to keep in mind that they are serving a reader, and that the reader deserves the most accurate content, the most honest content, and the highest quality content possible. It’s really all about engagement. I think it’s crucial for bloggers to keep certain standards in mind and to think about the writer/reader relationship. In my mind it’s a sacred relationship that needs to be nurtured and respected.

Leslie Trew Magraw   is the editor and producer of the Intelligent Travel blog network at National Geographic. Follow her on Twitter   @leslietrew .

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A Travel Story Where the Readers Take Us Away

Just when the idea of going places seemed irrelevant, a different kind of adventure came to mind.

By Tacey Rychter

Times Insider explains who we are and what we do, and delivers behind-the-scenes insights into how our journalism comes together.

How does a travel section work without … travel?

Four months ago, when I packed up my sunny apartment in Sydney, Australia, and relocated to wintry New York City with my husband to join The Times’s Travel section as its first social editor, I expected to face some hurdles, but that was one I didn’t see coming.

Over the past month, our team — led by our editor Amy Virshup — has been staring down the barrel of an existential problem. What does travel journalism look like in a grounded world?

As social editor, part of my job is sharing our travel journalism and shaping the way we communicate with readers on platforms like Instagram , Twitter , Facebook and email newsletters .

But really, I kind of think of myself as a bridge between the reader and our hard-working editors and reporters. And that bridge has two-way traffic. I bring the journalism to you, wherever you might be receiving it. I also listen — to your criticism, your praise, your questions — and that feeds our journalism, too. And sometimes, when we need it, your voice is the journalism.

By mid-March, it was becoming clear that Travel’s bread-and-butter — pleasure itineraries in the Swiss Alps and adventurous dispatches from Indonesian jungles — was looking more like a ridiculous dessert.

By then, our “recommendation” to work from home had become a companywide order. I had moved across the world for the privilege of strolling into The New York Times building every day. I craved being there in person after nearly three years working in The Times’s Australia bureau, which, while wonderful, felt so distant from the beating heart of the New York newsroom.

Yet here I was in New York, but remote again, confined to my bedroom next to the Brooklyn-Queens Expressway with our roommate’s unblinking Pomeranian for company.

But back to our problem: Travel’s weekly 36 Hours feature, a longtime staple, was a clear example of business that could not go on as usual. For nearly 20 years, the column has helped readers plan weekends in cities around the world. The #36Hours hashtag has nearly 20,000 posts on Instagram. The itineraries have been collected in a series of books — one of my eagle-eyed colleagues even spotted a stack of them on Larry David’s coffee table in the new season of “Curb Your Enthusiasm.”

So what to do? Let the column go dark quietly, unceremoniously?

On March 16, I suggested in our team’s morning video call that maybe instead of dropping it, we could lean into the situation — maybe we could call it a “36 Hours from Home,” or something. Amy suggested that we crowdsource it, recalling doing something similar for the Sunday Routine column in 2011 when she ran the Metropolitan section.

So I published a callout , inviting people to contribute to our first reader-generated 36 Hours . Submit one activity idea — something that embraces the spirit of travel — that your fellow readers could do from anywhere, it said. Be specific (don’t suggest “reading”; tell me which book and why it transports you). Be inclusive (people are quarantining in a range of scenarios and many are experiencing hardship). And upload your own photos and video!

I was worried we might not receive enough replies to fill a 36-hour itinerary. Before I knew it, I had more than 1,400 responses.

I poured myself some Scotch (hey, I’m in quarantine too), set the Pomeranian on my lap and read through every single one until the early hours.

The truth is, they were addictive. Each felt as if it were a little vignette from behind a stranger’s door. Mia Gonzalez in San Diego suggested recording a piece of music and sending it to an older friend. She had filmed herself playing “Ave Maria” and sent it to her adopted Nonna in Italy. “You made me cry,” Nonna Augusta had replied to her.

One submission from a man who “fully immersed” himself into his cat’s life, following her around on his hands and knees, made me almost do a spit-take with my Scotch.

Other suggestions: Make Zuppa Pavese, a dish from the hard-hit Lombardy region. Venture to check on the neighbors you haven’t met and see what they need. Be matched with a pen-pal in another country.

The final story was titled “36 Hours in … Wherever You Are.” This project — and this greater crisis — forced me to consider what travel actually is when movement is stripped away.

It’s about curiosity and an adventurous spirit — a willingness to feel out of your depth. But mostly, travel is about empathy.

One of my favorite writers, the late A.A. Gill, was actually talking about travel writing when he said this, but I think it applies to thinking about travel itself, too: “[It] isn’t really an exploration of where you’ve been, so much as an explanation of where you’ve come from.”

For a while, we’re going to stay put. It might feel antithetical to the notion of travel, but if we stay open to the experiences of others even while stationary, we might be moved all the same.

Follow the @ReaderCenter on Twitter for more coverage highlighting your perspectives and experiences and for insight into how we work.

Tacey Rychter is the social editor for The New York Times Travel section. More about Tacey Rychter

More From 36 Hours

Have a weekend to explore a destination we’ve got the perfect travel itinerary..

Paris: A different side of the French capital reveals smaller museums, under-the-radar spots in Montmartre and a diverse performance scene .

Montreal : Climb a mountain, wander the waterfront and enjoy a smoked-meat sandwich  in a city with a surprise around every corner.

Cartagena: With a limonada de coco in hand, explore two walkable neighborhoods over a weekend  in this coastal Colombian city.

Glasgow:  Take in Gothic architecture, green riverside walks and a global banquet  in Scotland’s largest city.

Chicago:   ​​ Cycle miles of urban trails, tour a restored Frank Lloyd Wright masterwork and catch golden hour  along Lake Michigan.

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How To Become A Travel Journalist

- This post may contain affiliate links. Read our disclosure.

I became a travel journalist as a second career back in 2004. It was a lifestyle change from a corporate career in telecommunications to a more carefree existence that allowed me to travel the world (I’ve been to all seven continents and 66 countries). Little did I know how fast the journalist and travel landscapes would change. I can relate to this quote about travel writing by Paul Theroux “He regarded himself as an accomplished writer — a clear sign of madness in anyone.”

When I first started, it was difficult to break into travel writing but these days, anyone with the tenacity and the will to succeed can learn how to start a travel blog , however, it does take time and dedication. If you’re looking for tips on how to start a blog , there’s a bewildering array of ideas online and there’s a difference between travel journalist and travel blogging. 

What’s the best thing about the life of a travel journalist? 

What do you look for when you travel, what’s your favourite destination, what do you collect when you travel, how did i break into travel journalism, the life of a travel journalist, 1- you must have a journalism degree, 2- you need to be a good photographer to be a travel journalist, 3- you can’t make a living as a travel journalist, 4- a ‘no’ from an editor means it’s not good enough, 5- you need to read lots of “how to be a travel writer” books, 1- don’t pitch ideas, just write the story and send it in, 2- no attachments, 3- start small and work up, 4- get to know the publication, 5- persevere, how to write a great travel story, travel journalists  , a peek into the life of a travel journalist .

To give you some insights on how travel journalists see the world, here are some perspectives from some successful travel writers.

Although the life of a travel journalist can often be lonely, as the joys of travelling with friends is something that many travel writers have to give up, there are many benefits of being a travel journalist.

All those interviewed below have worked as professional travel journalists for at least 10 years and some have been writing and travelling professionally for more than 20 years.

Kerry Heaney: I like to explore new places and find great food.

Kate Armstrong: For me, the best thing about travel is the delight of new sensations when you step off a bus or an aeroplane.

Maria Visconti: I like places that are unknown where I don’t know the culture or the language and I’m totally out of my comfort zone.

Lee Mylne: It’s about learning about other people, other places…every place is different but we’re all the same.

Kara Murphy: Lately, I like travelling to explore new underwater landscapes . The last year I’ve been doing underwater photography.

Danielle Lancaster: Everything is good for a different reason.

Kate Armstrong: It’s everything from aromas of spices to the sounds of church bells.

Lee Mylne: It’s not about ticking the boxes. It’s about learning things. It’s about meeting people, hearing their stories.

Sue Gough Henly: I think when you’re in a fresh new place you’re so alert and you’re so observant about the everyday things that it makes it special.

Kate Armstrong: For me, it’s about the cuisine, it’s about the connections and the friendships that I make along the way.

Kate Armstrong: My favourite destination at the moment would be Portugal.

Sue Gough Henly: My favourite destination has to be France . I’m a complete Francophile.

Maria Visconti: A favourite area of mine is Asia as my heart is in Asia.

Kara Murphy: Lady Elliot Island on the Southern Great Barrier Reef because you can swim with turtles every time you get into the water. 

Lee Mylne: New Zealand because it’s so diverse and beautiful. 

Kerry Heaney: I spent a month in Europe and I have to say that was wonderful, really enjoyed that.

Christine Retschlag: I have to say Queensland. I’ve actually thought a little bit about this and I love it. I’m born and bred here. It’s beautiful. It’s got everything – the world’s oldest rainforest, the world’s largest Reef . It’s got the Outback. It’s got the best beaches. It’s got fantastic people, a fantastic climate, and fantastic food. What’s not to love?

Kerry Heaney: Earrings because they are small. Tea towels because I’m a food writer and memories.

Danielle Lancaster: No, no I’m not a collector. I will occasionally buy something that’s a little bit unusual as a small piece of pottery. No, I’m not a collector. I’m just a collector of photography gear.

Christine Retschlag: I just think that one day I’ll be an old lady and I’ll be sitting there looking through all my stories and thinking about my memories. I’ll be thinking about all the characters that someone a little piece of them comes home with you and changes you.

By Rob McFarland

Travel journalism is one of the most coveted careers on the planet.

Who wouldn’t want to be paid to travel the world visiting luxury escapes , drinking cocktails by the pool of a five-star resort and eating in Michelin-starred restaurants?

Of course, the reality is often very different.

For every five-star resort, there’s a dodgy motel and for every Michelin-starred restaurant , there’s a questionable roadside stall.

But if you love to travel and you love to write, it’s a dream job, so, here are some tips on how to get paid to travel the world.

Let me take you back to 1994…

I finished a degree in Computing and IT and embarked on a career as an IT consultant.

For a while, I enjoyed it.

It was social, it paid well and consultancies can make you feel good about working 80-hour weeks.

But after eight years I realised this wasn’t what I wanted to do – or how I wanted to dress – for the next 30 years.

I had no idea what I wanted to do instead so I took some time off, travelled and read a bunch of career self-help books I swore I’d never go near.

They turned out to be surprisingly helpful and they made me realise two things:

1) I loved travelling 2) I loved writing

While visiting my parents in the UK, I strolled into the lounge room and casually announced that after months of deliberation that I’d finally figured out what I wanted to be: a travel journalist.

Imagine their reaction.

They were – to put it mildly – concerned.

I had no experience.

I’d never studied journalism.

I didn’t even like English at school.

And I was giving up a secure, well-paid career with good prospects.

Undeterred, I returned to Australia and gave myself six months – if I didn’t get something published in that time, at least I’d tried and could always go back to IT.

So I started writing and to my surprise, I started getting published.

Little things at first, in backpacker magazines and airline in flights, then larger features in newspapers.

Soon publications started commissioning me and – to cut a long story short – now I’m a full-time travel journalist.

Why is this important?

Because I want to provide an insight into my background, which as you can see is not in the least bit literary or creative.

So what does my life look like now?

It’s difficult to describe it without sounding smug but the reality is that companies pay for me to travel and publications pay me to write about it.

Highlights over the last few years include scaling Wayna Picchu in Peru, a six-day white-water rafting adventure in Patagonia, on the Futaleufu River, and climbing Mount Kinabalu, south-east Asia’s highest mountain, in Borneo.

One of the biggest benefits of being a travel writer is that I can work from anywhere, so each year I divide my time between Sydney, New York and Europe.

In summary, I feel like I’ve got my dream job…I get paid to travel.

And I genuinely believe that providing you have an aptitude for writing, anyone can do this. 

Because of this:

“The great thing about travel writing, particularly at the newspaper level, is that it’s pretty much a meritocracy. If your stuff is good, you’ll get published and recognised. As an editor, I don’t care where (or whether) you went to college, what your resume looks like or whether you’ve previously had a dozen cover stories in National Geographic. All I care about is the manuscript you’ve sent me. If it’s good, I’ll publish it. If it’s not, I won’t.” -John Flinn, former travel editor of the San Francisco Chronicle (Lonely Planet’s Guide to Travel Writing.)

How encouraging is that?

John doesn’t care what you studied or whether you’ve even been published before – he’ll judge you on the story you submit. I can’t think of many careers where that’s the case.

You can’t become a doctor or lawyer next week, but you can become a travel writer.

But how do you break in?

Surely you need to have worked on a publication?

And don’t you need to be a good photographer?

Let’s tackle some travel writing myths – five common misconceptions that exist about the travel writing industry.

Travel Journalism Myths

Many of Australia’s most respected and awarded travel writers didn’t study journalism.

They’re just good writers.

In my opinion, you either have an aptitude for writing or you don’t.

Sure, if you want to work on a publication, you’ll need a relevant qualification, but as a travel freelancer, it’s pretty much a level playing field.

An editor will judge you on the story you submit.

I didn’t take photos when I started and it didn’t hold me back.

If you look at the newspaper travel sections you’ll see a lot of the pictures come from image libraries such as Getty and Lonely Planet.

They have thousands of incredible pictures taken by professional photographers all over the world.

It’s unlikely you’ll have been somewhere they haven’t.

I know lots of full-time writers who manage to pay their rent and feed and clothe themselves.

It’s certainly not easy – you need to write a lot – but it’s not impossible.

One warning: the pay is terrible.

I’m a lot poorer now than when I was working in IT, but I’m a hell of a lot happier.

Do not for one second go into this for the money.

You submit a story to a publication and the editor replies “No thanks”.

At this point, it’s all too easy to think:

“It wasn’t good enough. Why am I doing this? I can’t write. I’m going back to being an IT consultant/accountant/ landscape gardener….”

But just think for a second why they might have said no.

It might be because it’s not good enough, but it also might be because they published a similar piece two months ago, or have a similar piece waiting to run.

Editors rarely tell you the reason they’re declining something so it’s all too easy to jump to the “I’m not good enough” conclusion.

I’ve sold dozens of stories that were rejected by one outlet only to be published elsewhere without a single change.

Resist the temptation to put off writing until you’ve read every “How to be a travel writer” book in the local bookshop.

Now, this may seem like an odd thing for someone who runs workshops for aspiring travel writers to say.

The reality is that the people who go on to be successful after taking my course already have an aptitude for writing.

What they get from the course is detailed feedback on their writing (something I would have given my left arm for when I was starting out), ten years’ worth of hard-learnt tips and tricks, and the confidence to actually do it.

“The only training for writing is writing – and reading and reading and writing some more.” Pico Iyer, British novelist.

Travel Writing Tips

Here are five tips to help you get published:

Until you’re established, an editor is never going to commission you to write a story if they haven’t used you before.

Why would they?

You’re an unknown quantity.

So, rather than emailing, “I’m thinking about writing a story on X”, just write it and send it in.

If they like it, they’ll use it. If they don’t, they won’t.

Once you’ve done this a couple of times, and the editor starts to trust you, then you can start pitching ideas.

Don’t send your story as an attachment.

Instead, include it in the body of the email.

To open an attachment, the editor has to double-click on it, wait while it’s virus-scanned and then download it to their computer – all time they could be spent doing something else.

Make it as easy as possible for an editor to read your story.

If the story is right there in the body of the email, literally staring them in the face, it’s almost impossible for them not to read the first line.

Tempting as it might be, don’t send your first story to the New York Times – it is highly unlikely they will publish it.

Choose an outlet that suits your style and runs similar types of stories.

The newspaper travel sections are a good starting point because they need a lot of content each week and will publish a wide variety of styles.

Most of the people who have been published after taking my course had their first story in a newspaper.

Get familiar with the outlet you’re pitching to.

Buy a copy of the magazine or newspaper and figure out the types of stories they publish, the style of writing they prefer (serious/humorous/first-person/third person?) and whether they’ve already run something on that subject.

No matter how well-written your story is, an outlet is never going to publish it if it ran a similar one last week. Or if it’s on a subject it doesn’t cover (the magazine Australian Traveller – which surprise, surprise is about travel within Australia – gets sent international stories all the time).

Providing you can write, there is one quality which will determine whether you make it as a freelance travel journalist: perseverance.

I know so many good writers that aren’t published simply because they haven’t persevered.

And I know a lot of editors who’ve told me they eventually published someone because week after week they kept popping up in their inbox.

You will get rejected.

Probably a lot when you’re starting out. And how you react to it is crucial.

If you let it get to you and give up, you’ll never be published.

If you shrug it off and carry on, you’re still in the game.

If you really want this life; if you want to be paid to travel the world perseverance is what’s going to get you there.

“A professional writer is an amateur who didn’t quit.” Richard Bach, American author

Safe travels and Good luck!

Rob McFarland runs workshops for aspiring travel writers and many of his students have gone on to be published. 

Tom Neal Tacker

Writing about travel for the last 15 years has taught me three important lessons:

• To experience life fully, try walking in someone else’s shoes for at least a day. 
• Travel is the great mind opener, your imagination will expand. 
• Never judge a book by its cover; unknown worlds lie within those pages.

Travel writing has also taught me that clichés are rife.

It’s a useful tool when describing well-known destinations but clichéd nonetheless, hence the three important lessons listed above.

Trying to differentiate from what is the travel story norm:

Step One: bring the reader along for the ride with a first paragraph that captures their attention.

Step Two: cite the location and/or place to satisfy the accommodating host.

Step Tree: describe various experiences, preferably in gung-ho fashion to verify ‘travel writer’ credibility and step four, bring the message home with a ringing endorsement to keep the host and advertiser happy, I can honestly say that most travel writing is crushingly dull and formulaic.

I know as over the years I’ve contributed to the contemporary paradigm.

Why travel writing is contrarily ordinary considering the world’s wonders and extraordinary people means to me the writing shouldn’t be dull.

The voice of experience in mainstream media is whispering in my ear as I write this.

In an attempt to rectify the conundrum I launched my own online magazine so I can write about travel from a nakedly honest perspective.

But I always had a hankering to do more.

How could I offer readers something other than descriptive prose?

How could I deliver the goods I describe in my stories?

How could I take readers along for the journey… for real? 

Tom Neal Tacker is a freelance travel journalist and owner of Naked Hungry Traveller.

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Travel Journalists

We’re often asked “What’s the difference between travel writing and travel journalism? ?”

The answer is …..not a lot. But it IS more than just semantics!

While they are similar in many ways, often overlap, and both sometimes share the narrative essay format, there are key differences .

So what IS travel journalism? The difference between Travel Writing and Travel Journalism

• …a travel writer generally writes about a place , and does so in a way that allows the reader to visualize the experience. Travel Writing can — and frequently does — serve as a ‘review’ of sorts (aka “service pieces”) intended to encourage travel and tourism, to make readers want to go visit that place , whereas…
• … a travel journalist generally tells a story involving people that is unique to that place , and does so in a way that relays the facts. The intent of most Travel Journalism is to encourage a broader view and wider understanding of the world we live in, to make readers want to meet those people .

When a story takes on elements of creativity that have no basis in fact , then it’s still Travel Writing , but definitely NOT Travel Journalism!

How to Become a Travel Journalist

Before Diving In – Key Factors to Consider:

• If you want to become a travel journalist, first and foremost you must love to write . You must be articulate and skilled at communicating. And — obviously — you must enjoy traveling, meeting people, researching facts, and crafting a compelling story from what you learn.
• It’s also important to know that most media outlets have dramatically scaled back their ‘staff’ writer positions, and instead rely on freelance submissions for content. This means there are very few ‘jobs’ available and a large pool of highly qualified travel writers and travel journalists competing for them.

But don’t get discouraged! An expert essay writer who works hard can make a good living as a freelance travel journalist, as the vast number of online media outlets coupled with a ceaseless demand for content means that there are more opportunities than ever before for getting published, and there are still outlets that will pay for good quality articles and stories. ( Be sure to check out our page “ Top 10 Travel Writing Courses “, which lists several that – in addition to writing skills – will teach you how to take your earnings from writing to the highest level .)

Tips on How to become a Travel Journalist

• Choose the right course of study . You can go for a four-year general journalism degree at a top journalism school , which will certainly open doors, OR ( to save a boatload of money ) consider an online writing course specifically for travel journalism ( as well as travel photography ) such as Roy Stevenson’s Online Travel Writing & Marketing Master Class , which can help open the RIGHT doors.   WHILE a degree is NOT necessary if you plan to remain a freelancer , if you’re looking for a steady-paycheck type of job, it can make a difference, as typically when a job opening for a travel journalist is announced, often the majority of applicants are those with journalism degrees and many years of experience that qualifies them.
• Consider a mentoring relationship like the one offered by (the aforementioned) Roy Stevenson, who offers both group and one-on-one coaching – although you must already have good writing skills and some byline history, Roy is a very successful professional who can teach you how to take your career to a higher level of publication and earning. ( Be sure to scroll down to view his requirements – this is NOT a writing course, it’s a coaching class for working writers and journalists ).
• Consider an internship . Sometimes the best way into a staff job at a media outlet is to start as an intern , and although interns are often selected from an applicant pool filled with journalism or communications students, it’s not always the case – sometimes those with good writing skills, a passion for the job, and a positive and enthusiastic mindset will get the internship . It’s a great way to learn the ropes and build a network (see below) of industry contacts, that you can then use to learn about upcoming-but-unposted job opportunities.   Sometimes you have to create your own internships ….if a travel writing internship isn’t advertised, call an Editor at a publication (online or offline) that you’d like to work for and offer to be an intern.
• Decide the type of travel journalism you would like to pursue — such as newspapers, magazines, television, or online — each has a different style and requires different skills.
• Develop a network of other travel writers, editors, and publishers. The best way to do this is to attend writing workshops and writers conferences where you can continue your education, learn to improve your writing, and make new professional contacts.
• Start small, with your local paper or a local magazine – read enough back issues to see what types of stories and articles they generally publish, and what they’ve not published lately – if you can provide them with something that fits, contact the editor and pitch your idea.
• Visit job boards . For example, check out freelancewriting.com .

High Quality Resources for Travel Writers & Travel Journalists:

In our opinion, before you ever put pen to paper, you should check out these very affordable ebooks to learn how to get started:

• 125 Websites That Want to Publish Your Travel Stories
• 100 Print Magazines That Want to Publish YOUR Travel Articles
• How to land Press Trips and Fam Tours (special report)
• How to Break into the Luxury Travel Writing Market
• The Complete Guide to Marketing and Selling Your Travel Articles
• The Complete Guide to Query Letters for Travel Writers

How to become a Travel Journalist — Additional Resources:

Consider joining a writer’s organization such as the Society of Professional Journalists . A one-year membership will cost you $72, but a journalism organization is a great way to find opportunities to learn and improve your skills, develop a network, build relationships with publishers and editors, and find market leads.

Don’t forget to read Top 10 Travel Writing Courses – our curated list of editor-approved online courses that are very affordably priced and will teach you everything you need to know about building a career as a travel writer or a travel journalist.     Disclaimer: SOME of the above links are ‘affiliate’ links and TWE earns a small amount from your purchase – this helps us to maintain this website and continue to provide valuable information. HOWEVER, we only promote products and services that we believe will be of greatest benefit you in the pursuit of a career in travel writing and/or travel journalism.

• Making Money
• Travel Journalism
• Travel Journalist
• Travel Writing

Related Links:

• SmartWritingService.com - custom essay writing from scratch. A huge team of experienced writers. 50+ disciplines. Top-notch quality and timely delivery guaranteed.

All material on this site is subject to Copyright © 2008 - 2019. All Rights Reserved. No reprint/republication of any materials from this site without written permission from TWE.

10 Tips for Successful Travel Journalism

• Published: November 30, 2023
• By: Yellowbrick

Travel Journalism: A Comprehensive Guide to a Thriving Career

Travel journalism is a captivating field that allows individuals to explore the world while sharing their experiences through the written word. It combines the thrill of traveling with the art of storytelling, making it a dream career for many. If you have a passion for both travel and writing, then travel journalism might be the perfect path for you. In this article, we will delve into the world of travel journalism, exploring what it entails, the skills required, and the various career opportunities available.

1. Develop Strong Writing Skills

One of the most crucial aspects of travel journalism is the ability to convey your experiences and observations effectively through writing. As a travel journalist, your words should transport readers to the destinations you visit, allowing them to experience the sights, sounds, and emotions alongside you. To excel in this field, hone your writing skills by practicing regularly, reading extensively, and seeking feedback from experienced writers.

2. Cultivate a Keen Eye for Detail

Attention to detail is paramount in travel journalism. Your ability to observe and capture the essence of a place will set your work apart. Notice the intricate details, the unique aspects of each location, and the stories that lie beneath the surface. Take note of the local customs, the architecture, the cuisine, and the people. These small details will enrich your writing and provide a more immersive experience for your readers.

3. Embrace the Art of Storytelling

Travel journalism is more than just reporting facts; it’s about telling compelling stories. Weave narratives that engage your readers, taking them on a journey alongside you. Use storytelling techniques such as descriptive language, dialogue, and personal anecdotes to create a captivating narrative that resonates with your audience.

4. Develop Your Research Skills

Thorough research is essential for travel journalists. Before embarking on a trip, familiarize yourself with the destination’s history, culture, and current events. Research local attractions, hidden gems, and off-the-beaten-path locations that will add depth to your articles. By arming yourself with knowledge, you can provide valuable insights and recommendations to your readers.

5. Build a Strong Network

Networking is crucial in any industry, and travel journalism is no exception. Connect with fellow travel journalists, editors, and industry professionals to expand your opportunities and gain valuable insights. Attend industry events, join online forums, and engage with travel communities to build relationships that can lead to collaborations and career advancements.

6. Embrace New Technologies

In today’s digital age, travel journalists must adapt to new technologies and platforms. Embrace social media, create an online presence, and leverage technology to enhance your storytelling. Consider starting a travel blog or vlogging channel to share your experiences visually. Stay up-to-date with the latest digital tools and trends to remain relevant in the ever-evolving world of travel journalism.

7. Develop Photography and Videography Skills

Visual content is becoming increasingly important in travel journalism. Enhance your storytelling by developing photography and videography skills. Capture captivating images and videos that complement your written articles. Learn the basics of composition, lighting, and editing to create visually stunning content that engages your audience.

8. Be an Expert in a Niche

Travel journalism encompasses a wide range of topics, from adventure travel to culinary tourism. Consider specializing in a niche that aligns with your interests and expertise. By focusing on a specific area, you can establish yourself as an authority and attract a dedicated audience.

9. Pursue Formal Education or Online Courses

While a formal education is not a prerequisite for a career in travel journalism, it can provide valuable skills and knowledge. Consider pursuing a degree in journalism, communications, or a related field. Alternatively, there are online courses, such as those offered by Yellowbrick , that specialize in travel journalism and can provide you with industry-specific training and insights.

10. Seize Opportunities for Internships and Freelance Work

Internships and freelance opportunities are invaluable for gaining real-world experience and building your portfolio. Seek out internships at travel publications, newspapers, or online platforms. Alternatively, pitch your ideas to editors and publications as a freelance writer. These experiences will not only enhance your skills but also open doors to future career opportunities.

Travel journalism offers an exciting and fulfilling career path for those with a passion for travel and storytelling. By honing your writing skills, embracing new technologies, and developing a strong network, you can carve your own path in this dynamic industry. Whether you choose to work for established publications or embark on a freelance career, the world of travel journalism is yours to explore and share with the world.

Key Takeaways:

• Travel journalism combines the thrill of travel with the art of storytelling, making it an exciting career choice for those passionate about both.
• Developing strong writing skills and attention to detail are crucial for success in travel journalism.
• Embracing the art of storytelling and using descriptive language and personal anecdotes helps engage readers.
• Researching destinations thoroughly and building a strong network are essential for providing valuable insights and opportunities.
• Keeping up with new technologies, developing photography and videography skills, and specializing in a niche can set you apart in the field.
• Pursuing formal education or online courses, such as those offered by Yellowbrick, can provide industry-specific training and knowledge.
• Internships and freelance work are invaluable for gaining experience and building a portfolio in travel journalism.

To further enhance your skills and knowledge in travel journalism, consider taking the “NYU | Modern Journalism” online course and certificate program. This comprehensive program offered by New York University provides valuable insights and training to help you succeed in the dynamic world of travel journalism. So, start this exciting journey, armed with the right skills and knowledge, and share your travel experiences with the world!

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