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15 Corporate Incentive Travel Program Tips for 2024

You found our list of the best corporate incentive travel program tips !

Corporate incentive travel programs are initiatives that offer all-expenses paid trips and experiences in exchange for extraordinary performance. For example, a trip to Thailand or Mexico. These programs aim to motivate employees and raise morale, loyalty, and productivity.

Travel incentive programs are one example of employee incentives and employee engagement ideas , and can be a popular employment benefit .

This article includes:

  • incentive travel examples
  • incentive trips for employees
  • group travel incentive programs
  • corporate incentives besides travel

Here is the list!

Incentive travel examples

When it comes to destinations and trip experiences, possibilities are endless. Here are a few examples of incentive travel programs to give you inspiration:

  • A stay in the British countryside complete with castle tours
  • A food tour through Italy or France, or through your home city
  • Museum crawl through New York City
  • Hotel and tickets to a Broadway or West End show
  • A Seine River expedition through Germany
  • Weeklong country-hopping tour
  • Hiking excursion in the mountains
  • Wildlife interaction at a sanctuary
  • Wine country visits
  • Behind the scenes tour of a nearby brewery
  • Weekend stay at a local bed and breakfast
  • Tropical beach escape
  • Historical tour of a prominent city
  • Hot air balloon rides
  • Passes and accommodation to a cultural festival
  • Company cruises
  • Glamping or camping
  • Team building retreats

The items on this list provide a solid baseline for program structures, but there are many possibilities for irresistible trips that will drive employees to perform at their best.

Corporate incentive travel program tips

From soliciting suggestions from staff to leveraging social media, here are the steps for creating an effective corporate incentive travel program.

1. Ask your staff for ideas

A travel program is only an incentive if your staff wants to take the trips you choose. Instead of outright guessing, or stealthily scanning your staff’s Instagram vacation posts, ask your staff for destination and activity ideas.

First, gather plausible options for countries, cities, accommodations, excursions, and activities. Then, distribute a survey, and use the feedback to inform your selections. Consider including a write-in option on your questionnaire so employees can point you towards any useful travel resources or discount programs.

2. Determine the goal of your program

The point of an incentive program is to achieve a particular result or encourage a certain behavior. Thus, when designing your incentive trips for employees, it is important to outline the goal.

Corporate incentive travel program objectives may include:

  • Specific sales targets
  • Increased client satisfaction scores
  • Decrease in paperwork errors
  • Shorter customer wait times
  • Quicker production turnaround time

The goal of the program may include multiple aims, and targets may vary by position or department.

Trips are a significant investment, and organizations expect a worthwhile return on such a weighty investment. By outlining clear goals when introducing the program, you justify the expenditure and link the reward to a clear result.

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3. Provide clear guidelines to staff

Higher management are not the only parties that benefit from having accurate expectations for the program. When announcing the initiative, provide clear guidelines to the staff so employees understand how to earn the rewards. For best results, communicate the necessary targets, performance period timeline, methods of measurement, and ultimate prizes.

You may also want to mention:

  • The level of date flexibility for trips. Can attendees choose from multiple months or weekends, or will there only be one date for the trip? If the latter, then disclose the date upfront.
  • Whether or not family members and guests can join the trips.
  • Included amenities vs add-on options.
  • Accommodations the company can make for staff with special circumstances.

Misunderstanding requirements could lead to staff missing out on the opportunity, causing disappointment. Employees want to feel that managers are upfront and honest, and clear communication fosters trust.

4. Consult a travel expert

Corporate travel programs require a great deal of planning and logistics management. Coordinating such a program alone can feel overwhelming, but travel and events companies that specialize in running incentive programs can simplify the process.

Here are some recommended travel incentive companies:

  • American Express Meetings & Events
  • Creative Group Inc.
  • First Incentive Travel
  • Peak Performance Meetings & Incentives
  • Bishop McCann
  • Bi Worldwide
  • Fox World Travel
  • Maritz Global Events
  • George P. Johnson Experience Marketing
  • World Travel Inc

Even if you decide not to hire a third-party vendor to manage incentive trips, consider consulting a travel agent or other professional who has experience planning and executing group trips. If nothing else, then read HR blogs for advice. You do not need to reinvent the wheel; you can rely on the guidance of professionals who have seen success with incentives to shape your program.

5. Research multiple vendors

While destination management companies often advertise packages that remove the hassle from corporate travel planning, these all-inclusive offerings are not always the best options for your needs. Working with multiple event providers may be a more cost-effective solution that results in better experiences for your employees.

Consider branching out and enlisting different companies for transportation, accommodations, catering, and experiences such as museum tours or adventure sports outings. At minimum, research and compare multiple destination management companies to ensure you find the best deal and optimal level of service.

6. Negotiate exclusives

Most travel incentive companies work with organizations to create tailored, customized plans. When designing trips, securing exclusive amenities and activities can make the experience even more attractive. For instance, booking an illustrious restaurant for a private party with a special menu, or receiving an after-hours, behind-the-scenes tour of a historical site with an expert. Planning experiences that attendees cannot replicate during personal visits makes the experience feel more unique, which compels employees to work harder to secure their spots on the trip.

7. Use organizational resources

While a travel incentive trip differs from a business trip, branches in other geographical regions can be a great help to your planning process. Offices in other states or countries might be able to make an introduction to a contact such as a travel coordinator, local guide, restaurateur, or hospitality professional that can help you coordinate your trip. You might even take advantage of special corporate discounts or offerings thanks to your relationship with the sister site.

Even if your organization does not have locations worldwide, you may employ a teammate who has previously worked, traveled, or lived in your destination and can offer recommendations. Tapping into your company’s internal resources improves the journey.

8. Stick to a budget

Travel programs are rarely low-cost perks. Expenses like transportation, accommodation, meals, and entertainment add up quickly, even if your group remains local. While increases in worker output and performance often justify the price of the program, it is still important to stick to a budget to ensure a balanced return on investment.

Researching beforehand helps avoid overspending. Before you commit to a destination or travel package, ensure you understand the total cost, including any additional expenditures such as insurance, service fees, non-included meals, transportation between venues, and tips for service staff.

Remember that if employees show interest in pricey experiences that the company cannot cover, then you can compensate by scheduling free time and allowing attendees to purchase optional activities.

Here is a list of ways to spend your budget at year-end .

9. Be liberal with options

Your group is a diverse bunch with a wide range of interests. One employee’s dream trip might not be another’s. To guarantee that all travelers enjoy the experience, arrange an array of activities that suit many tastes. For example, plan a bar crawl one evening and an open mic the next. Or, give attendees the choice between wine tasting, rock climbing, or touring a museum.

When planning activities, keep in mind:

  • Physical ability
  • Level of socialization
  • Dietary needs
  • Non-alcoholic options for non-drinkers
  • Price, if members pay out of pocket
  • Cultural sensitivity and inclusivity

Keep these considerations in mind not only when planning activities, but also when booking trip details. For instance, steer clear of destinations with recent human rights violations or recent racial tensions in favor of diverse and inclusive locations where all guests feel welcome.

10. Focus on the experience more than the destination

While the ability to travel to a foreign country or a lively city is a major draw, the location is not as important as your team’s overall happiness. Instead of fixating on the destination, focus on the experience. You do not need to pick a flashy locale to garner interest in the program. Attendees can have fun in a neighboring town or an off-the-beaten-path destination if you plan meaningful and engaging activities.

When choosing a venue for your trip, explore unconventional options and open yourself to interesting possibilities. Aim to connect your staff meaningfully with the local culture and with each other. Keep an eye out for experiences unique to your host city, and aim to be travelers rather than simply tourists. In essence, unlock the full potential of each city, neighborhood, or business instead of relying on the allure of the destination to do the heavy lifting.

11. Offer resources and assistance

Assuming that every trip member is an experienced traveler is a mistake. Travel programs generate interest among a wide range of attendees, from globetrotters to folks who have yet to step foot in an airport. Because there may be a discrepancy in the travel knowledge within your group, offering resources and assistance is helpful. Even if your package includes transportation, members may need to book plane tickets individually, in which case you should designate a helper to answer questions and resolve issues.

Consider also providing:

  • Passport and visa application assistance
  • Packing tips
  • Applicable CDC advisories and vaccine information
  • A guide to cultural norms in your destination country
  • Travel medical and insurance resources
  • Currency exchange services
  • Safety recommendations and emergency contact information

You can equip the group with helpful literature, hold informational sessions, and create online forums where attendees can ask and answer questions, too.

12. Use trips as an opportunity to expand employees’ worldviews

While the trip acts first as an incentive and reward, the vacation can serve as an educational tool, too. By incorporating cultural experiences, you expand teammates’ worldviews, teach empathy, and develop soft skills that enhance employees’ abilities to interact with clients and colleagues.

To capitalize on the effects of the trip, select a destination that pushes staff out of their comfort zone and introduces new viewpoints and experiences. To achieve this end, the destination does not have to be a foreign country. Every country is culturally diverse, and workers benefit from visiting a new region, or even connecting with a distinct subculture close to home. The trip can be an opportunity not only for employees to relax and have fun, but also to grow.

13. Maximize team bonding

Being in an unfamiliar place together can bring a group closer together. Shared experiences are the root of team building, and group trips establish common ground and memories that form a foundation for continuing relationships. Group travel incentive programs can not only save companies time and money, but also supercharge group development. One of the best approaches to travel programs is to maximize team bonding potential by planning group excursions and team building activities and scheduling time for group reflection.

By dedicating Slack channels, social media groups, team chats, pre and post trip sessions, and shared online photo albums to the trip group, you can further fuel interactions between members.

Here is a list of team building ideas to try.

14. Leverage employee testimonials and social media

Organizations devote significant resources to travel programs. One way to optimize return on investment is to leverage employee testimonials and social media as a way to market company culture and motivate colleagues to strive for future travel incentives.

A few suggestions:

  • Distribute a survey at the end of the trip. Make the survey completion a scheduled activity, or incentivize feedback by holding a prize drawing in tandem.
  • Ask employees to submit photos and captions to the marketing team for the company social media page
  • Coordinate a social media takeover campaign where trip attendees schedule content for company social media channels
  • Encourage attendees to tag posts on personal accounts with the company handle and a specific hashtag.
  • Dedicate blog posts to the experience
  • Compile a highlights reel of the trip by editing together video clips
  • Allow participants to speak about the trip on a company podcast
  • Invite attendees to speak at information sessions for future trips

Most folks appreciate having a platform to share their stories and experiences. This user-generated content has many uses both internally and externally, such as in recruitment materials, marketing projects, and employee engagement campaigns .

15. Offer alternatives to travel

Although travel is an enticing incentive, it is not a universal motivator for all employees. Familial obligations, health complications, fear of flying, or a distaste for travel are examples of conditions that might prevent staff from reaping the rewards of the program. To better suit the needs of your entire organization, offer alternatives to trips, such as material bonuses or more localized experiences. Examples might include a chartered day at a nearby winery, tickets to the hometown sports team game, or extra paid time off. Read the next section for more suggestions on non-travel incentive rewards.

Other corporate incentives besides travel

Travel is not viable to every employee’s circumstances. For a more universally appealing incentive program, consider offering alternatives to travel. The following list offers a few suggestions.

Bonuses are the most common employee incentive. Monetary rewards give employees more autonomy over their winnings, since staff has the discretion to use the extra cash as they see fit. Not to mention, a financial award sends the message that the organization shares extra profits with staff, thus compelling employees to generate more revenue for the company.

When introducing financial incentives, it is important to explain a clear bonus structure so that the staff has a solid understanding of expectations and performance metrics.

2. Extra paid time off

Instead of scheduling a trip for employees, you could offer extra paid time off so that employees can travel when, where, and with whom they prefer. Through this method, your staff may opt for a staycation instead, choosing to use the extra time to catch up on errands, develop side hustles, spend time with family members, or relax at home. This approach signals that the company values employees’ personal time and appreciates work life balance. Plus, offering extra time awards employees more freedom to customize their prize.

3. Concerts

Concerts are close-to-home adventures. Music and nightlife enthusiasts love the chance to attend live performances. Access to sold-out or exclusive events, good seats or entry into VIP areas, and other perks like complimentary food or merchandise sweeten the deal. Partnering with a corporate-facing event company or local concert venue can help you net discounts and special offers for your employees.

4. Sporting events

Tickets or company box seats at a sporting event are an enticing prize for sports fans, salespeople, and anyone who relishes the energy of a live game. Best of all, since seasons consist of many games, you can divide the performance period into multiple benchmarks, and employ ticket giveaways as an ongoing motivator. Also, sports inspire attitudes of camaraderie and teamwork which you can channel into your workplace.

5. Technology

New gadgets and upgrades hit the technology market daily. Keeping all gadgets updated can be a challenge, so technology rewards are tempting incentives.

A few suggestions for technology incentives:

  • smartphones
  • video game systems
  • action cameras
  • smartwatches and fitness trackers
  • wireless earbuds
  • 3-D printers

Consider offering technology upgrades for personal use, work use, or a mix of both. For example, promise to buy high-tech printers for the winning department.

6. Parking spots

Parking can be a surprisingly effective employee motivator, especially if you work in a city with scarce or expensive parking options. Even if the office building houses a company garage, employees may eye a desirable spot. Winning a prized parking spot or a complimentary pass checks one box off of the proverbial to-do list and makes the morning commute less hectic. If parking is not part of your employee benefits package, then consider offering the amenity as a prize.

7. Fitness classes

Fitness is important, but not always inexpensive. While many companies offer wellness credits, gym memberships, or exercise classes as perks, bonus fitness services can make attractive prizes.

Here are some ideas for fitness incentives:

  • Home gym equipment
  • Subscription to online Yoga classes or Peloton
  • Personal trainers
  • Workout wardrobes
  • Fitness trackers and smart devices
  • Unusual exercise classes like parkour or circus aerobics

Even if your company provides regular exercise options, an upgraded fitness experience can serve as extra motivation.

8. Charity donations

Monetary gain is not a universal motivator, and at times philanthropy can drive efforts more effectively than cash rewards. One alternative to material prizes is to donate an agreed amount to a charity of the awardee’s choice.

Pro tip: Allow employees to suggest charities that fall within prescribed guidelines instead of picking from a limited list to ensure that workers can raise money for a cause they are passionate about.

9. Task management services

While you may not be able to give your employees extra hours in the day, gifting task services is the next best option. Hiring professional errand-runners frees up time in your employees schedules for relaxation, self-care, and self-improvement.

Suggestions for task services:

  • Grocery deliveries
  • Laundry and dry cleaning services
  • Cooks or professional meal preppers
  • Cleaners or organizing consultants
  • Childcare services

Consider gifting credit towards multiple-service providers like TaskRabbit and Thumbtack so awardees can choose the most useful options.

10. Meals with executives

Lunch or dinner with a member of the C-suite serves the dual function of providing a complimentary meal along with quality time with higher management. For best results, offer one-on-one meetings or small group experiences so that every awardee has ample opportunity to interact with the executive. Similar bonding opportunities include golf games, tennis matches, hikes, creative classes, winery or brewery trips, or video game showdowns.

11. Massages and self-care

Some workers might not treat themselves to massages, spa-days, and other self-love splurges, but will indulge if gifted an activity. Pampering experiences inspire employees to achieve a goal while emphasizing the importance of self-care.

Here are some examples of self-care incentives:

  • Manicures and pedicures
  • Salon appointments
  • Meditation session
  • Career consulting or meeting with a life coach

These prizes send the message that companies care about employee wellbeing as well as performance.

12. Extraordinary events

Though some folks use the term incentive events interchangeably with incentive trips, at-home events can offer the excitement of travel minus the forms, transportation costs, or downtime at the airport. Extraordinary events give employees opportunities to socialize, participate in new experiences, and make memories with colleagues.

Some examples of event incentives include:

  • Improv or standup comedy shows and workshops
  • Cooking classes with renowned chefs
  • Laser tag tournaments
  • Winery or brewery tours
  • Cocktail party at the CEO’s house
  • Amusement park trips
  • Early access to a new venue
  • Special sales or product trials

Limiting the number of spots at these events and awarding entry only to high-achieving employees makes the occasion feel more special and motivates staff to strive towards a goal.

Final Thoughts

Travel is one of the most common bullet points on bucket lists, which means that trips serve as a powerful motivator. By affording employees opportunities to travel, you expand their world views and supercharge their relationships with teammates, all while rewarding extraordinary efforts and results and assigning great value to your workers’ contributions.

Next, check out this list of employee wellness program ideas and this list of incentives to return to the office .

FAQ: Corporate incentive travel programs

Here are answers to the most common questions about corporate incentive travel programs.

What are corporate incentive travel programs?

Corporate incentive travel programs are motivational campaigns that reward top-performing employees with trips or special experiences. The aim of these programs is to increase staff loyalty, morale, and productivity. Incentive programs typically target specific goals such as fulfilling sales quotas, meeting product development deadlines, or raising customer satisfaction scores.

What are some good corporate incentive travel program tips?

Some good corporate incentive travel program tips include:

  • Ask your staff for ideas
  • Determine the goal of your program
  • Provide clear guidelines to staff
  • Consult a travel expert
  • Research multiple vendors
  • Negotiate exclusives
  • Use organizational resources
  • Stick to a budget
  • Be liberal with options
  • Focus on the experience more than the destination
  • Offer resources and assistance
  • Use trips as an opportunity to expand employees’ worldviews
  • Maximize team bonding
  • Leverage employee testimonials and social media
  • Offer alternatives to travel

Though travel programs require extensive planning and organization, following the proper steps can ensure that your program pays off by raising employee output and morale.

What are good companies to use for corporate incentive travel programs?

There are many providers who offer and arrange trips and engaging events for corporate incentive programs.

Here are some recommended companies to use for corporate incentive travel programs:

When selecting a partner organization, research multiple providers and choose an option that fits your company’s budget, company culture, and particular needs.

Do corporate incentive travel programs work?

Travel programs can be powerful motivators. Employer-sponsored trips are an attractive reward, especially when the experiences include exclusives such as exclusive tours, private accommodations, and company parties. Travel programs are an especially compelling incentive for sales teams, though the perk can motivate a vast variety of positions and departments.

Though travel is a hefty investment for organizations, the corresponding rise in productivity is significant. Plus, funding trips signals that employers value their workers efforts and personal growth.

What makes incentive travel programs effective?

Clear goals and benchmarks, measurable metrics, smart internal marketing, meaningful experiences, and attractive awards are all factors that make incentive travel programs effective. The best determinant of the operation’s success is the level of foresight, consideration, and communication that goes into the planning and execution of the program.

Besides travel, what can employers offer in incentive programs?

Some non-travel incentive program rewards include:

  • Extra paid time off
  • Sporting events
  • Parking spots
  • Fitness classes
  • Charity donations
  • Home services
  • Meal with an executive
  • Massages and self-care
  • Extraordinary events

Not every team member is able to travel, yet providing alternate rewards allows dedicated employees to reap the rewards of their efforts.

What is the difference between a corporate incentive program and an employee benefits program?

Organizations offer employee benefits across the board to all workers, although benefits packages might vary depending on position and band level, and individual candidates may be able to negotiate a more attractive package. While benefits programs are ongoing, built-in rewards, incentive programs are auxiliary, often limited-time offers. Corporate incentive programs exist to motivate employees to hit specific targets within a particular time frame.

Author avatar

Author: Angela Robinson

Marketing Coordinator at teambuilding.com. Team building content expert. Angela has a Master of Fine Arts in Creative Writing and worked as a community manager with Yelp to plan events for businesses.

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What is Incentive Travel? (With 4 Examples + Top Locations)

More and more companies are considering incentive travel for their internal teams to reward employees and even external partners to incentivize sales.

But what is incentive travel? What are some examples of incentive trips? And is an incentive travel program right for your team?

This article breaks down everything you need to know.

What is incentive travel?

Let's start with incentive travel meaning: Incentive travel is the use of an all-expenses-paid trip to reward and motivate employees or channel partners for achieving specific business goals. Incentive trips can be given to individuals to use independently or designed as a group travel experience.

Incentive travel group trips can include a range of activities, from luxury cruises and beach vacations to adventure travel and cultural tours.

Most companies use incentive programs to create a memorable and unique experience that inspires participants to work harder and feel more connected to their company and colleagues. By offering these programs, businesses can boost employee morale, retention, and productivity, while also increasing loyalty and sales.

Incentive travel trips typically include a luxury hotel or resort, exciting itineraries, white-glove service, and networking opportunities that reward and connect top performers.

group of people enjoying incentive travel dinner by the pool

Who is incentive travel best for?

Incentive travel is best for companies looking to motivate, reward, and inspire employees or partners. It's typically considered a "VIP access" event.

It’s especially effective for businesses that are focused on boosting sales team engagement, improving retention rates, reducing employee turnover and burnout, and increasing productivity. Sales incentives are great ways to encourage your teams to hit their sales targets as well.

These types of attendees are typically given a qualification period to hit their target number and then selected for the trip based on their performance.

Incentive travel programs are also great for companies looking to create a stronger sense of community and teamwork within their organization.

Corporate incentive travel programs don’t just have to be for big businesses with a ton of money. With the right budget, incentive programs can be a perfect opportunity to connect your teams and inspire success.

Incentive travel is also not limited to any particular industry, as any business can benefit from incentivizing its employees to achieve specific goals. Neither is it limited to a department (though most programs focus on sales teams).

Analyzing your business needs will help you decide whether group travel incentive programs are best for your company.

group of people enjoying wine during incentive travel program

What are the benefits of incentive travel? Why incentive travel works.

There are several benefits to incentive travel. It’s a highly effective way to motivate and reward employees for their hard work and dedication. As companies implement travel incentive programs in their business, they begin to realize the importance of incentive travel.

For businesses that are still on the fence, here are some of the key benefits of incentive travel :

1. Increased employee motivation and engagement

Incentive travel provides employees with a tangible goal to work toward and the promise of a reward to achieve it. It also creates competition and a sense of scarcity among employees, as not everyone gets to partake. This can help increase motivation and engagement levels, leading to improved performance and productivity, including hitting a specific sales target or quota.

2. Improved retention rates

Employees who feel valued and appreciated are more likely to stay with their company. Incentive travel programs are an especially effective way to show that appreciation, which can in turn help improve retention rates.

3. Enhanced team building and communication

Incentive travel trips often involved team-building activities that can help improve communication and collaboration among employees. They also offer a more relaxed environment in which to connect, as well as an opportunity to connect with executive leaders. All of these combine to form a better sense of community, which can help with business performance.

4. Increase company culture and brand reputation

Offering incentive travel programs can help create a positive company culture. This can make the company more attractive to potential employees, customers and partners, leading to increased success and growth.

5. Increased customer loyalty and sales

Incentive travel programs can also be used to reward channel partners or customers, which can help improve loyalty and drive sales.

Overall, there are many benefits to incentive travel trips. They offer a unique opportunity to inspire, engage and motivate attendees, and can be more effective than cash rewards or other gifts. Compare the incentive travel to cash rewards in our latest article.

various people enjoying networking during incentive travel at a resort pool

What are some disadvantages of incentive travel?

Although incentive travel can be incredibly effective for some teams, there are also a few disadvantages to consider.

Incentive travel can be expensive to plan and execute, requiring substantial financial resources. Companies need to allocate budgets for travel expenses, accommodation, meals, activities, and other related costs. This expenditure can strain the company's finances, particularly for smaller businesses or during periods of economic uncertainty.

2. Perceived inequity among employees

Offering incentive travel may create a sense of inequality among employees. Those who don't qualify for the incentive or are unable to attend due to personal circumstances may feel demotivated or undervalued.

3. Distraction from work

Planning and participating in incentive travel programs can temporarily divert employees' attention away from their regular work responsibilities. While the intention is to reward and motivate employees, excessive focus on the trip itself can lead to decreased productivity and potentially impact overall business operations. Companies should carefully balance the benefits of incentive travel against the potential disruption it may cause.

Overall, we've seen the benefits of incentive travel majorly outweigh the drawbacks, but it's important to evaluate the program for your own business.

an incentive travel example includes singers at an incentive travel program play for group of people networking

Examples of Incentive Travel Programs

Here are some ideas for your next trip:

Luxury beach vacations

A trip to a luxurious beach resort in a place like Cabo, Mexico, or Bali can be a great incentive option. This type of incentive travel program offers the chance to relax, enjoy the sun, and participate in activities like snorkeling, sailing, paddle boarding, and beach games.

Adventure travel

For more adventurous teams, an incentive travel program that includes activities like hiking, rock climbing, or white-water rafting can be a great motivator. This type of program offers unique and memorable experiences to build teamwork.

Cultural tours

A cultural tour can be a unique opportunity for teams to immerse themselves in a local culture they may not otherwise be able to. This type of program might include visits to historical sites, museums and local markets, as well as opportunities to sample local cuisine.

Wellness retreats

A wellness retreat can be a great way to help employees relax and reset, both physically and mentally. This type of program would include activities like yoga, meditation, spa treatments and healthy eating workshops.

These are just a couple of examples of the many types of incentive programs available. We encourage you to think beyond the typical go-to destinations to find an incentive program structure that works best for your team.

hammock in Mexico incentive travel destination

What are the best locations for incentive programs?

The best location for your incentive travel program depends on your team, the structure of your event, and your budget. We recommend starting with those three pillars and selecting several options to compare before you select a destination.

These programs can happen in any location, whether domestic or exotic locations.

With that said, here are some of our favorite incentive travel destinations from recent years:

Perfect for adventurous souls, Costa Rica offers several activities like zip-lining, hiking and water sports. The country also has a strong focus on sustainability and eco-tourism, making it a great destination for companies with a green focus.

Hawaii offers a multitude of options for those looking to relax, explore, or a little of both. Activities like surfing, hiking, and snorkeling are popular, as well as cultural experiences like hula dancing and lei making. Those looking to unwind also have the option of simply relaxing on the beach.

Tuscany, Italy

Tuscany offers stunning landscapes, historic architecture, and world-renowned cuisine. Activities like wine tasting, cooking classes, and visits to historic sites are popular.

Northern California

Northern California offers a multitude of resorts catering to those looking to escape for wellness retreats. With great weather year-round, this is a great option for companies looking to stay closer to home while still offering an escape.

With its mix of Mediterranean culture, pristine water, and gorgeous landscapes, Mallorca offers groups an amazing escape just off the coast of Spain. As one of our top-performing locations, Mallorca always offers that "wow" factor.

Not sure where to start when looking for the right destination for your team? Check out our guide to selecting the best destination for your incentive trip.

incentive travel location featuring resort looking over the hills of the Mediterranean

How is an incentive program typically structured?

To create an effective incentive trip program, organizations should start by defining clear goals and objectives. This involves determining the behaviors or outcomes they want to incentivize and the desired results they hope to achieve.

Next, consider factors such as timing, eligibility criteria, and performance metrics. Some companies choose to select the top percent of employees to include in their trip, some select specific departments, and others choose to bring their whole company. Whatever the selection criteria, make sure it's clearly defined and communicated to everyone involved, so they can understand how they can become a part of the group selected to go.

From there, your company can structure your incentive program by selecting destinations and activities that align with your goals, interests, and budget. Decide whether it should be a group trip or an individual reward trip.

fire dancer performs at incentive travel program

Example Incentive Trip Agenda

According to the Incentive Research Foundation, 3 - 5 day trips are ideal for incentive trips. This agenda is created around that recommendation and designed in a group travel format.

As you build your agenda, consider what mix of leisure and business activities you want, or how much free time to provide guests. Develop activities related to group interests instead of just what's available. And considering leveraging local knowledge to find cultural activities throughout.

  • Arrivals at destination, hotel check-in and welcome reception
  • Group dinner
  • Morning casual activities, such as yoga, spa, pool, or other
  • Afternoon small groups activities on site, such as sailing, golf, kayaking, or horseback riding
  • Evening cocktail reception and dinner
  • Full-day excursion or private tour to nearby cultural or natural attraction (e.g. city tour, national park)
  • Group lunch at local restaurant
  • Evening time to explore destination or attend optional activity (e.g. cooking class, wine tasting)
  • Morning volunteer event, such as school supply drive, beach cleanup, etc.
  • Afternoon time to explore destination or participate in optional activity (e.g. spa day, painting class, team-building exercises)
  • Evening awards dinner and celebration

This itinerary is just an example and can be customized to fit the specific goals and preferences of the group. The key to a successful trip agenda is to provide a balance of team-building activities, cultural experiences, free time for exploration, and leisure activities for relaxation. Learn how to make your sales incentive trip a success here.

incentive travel includes relaxing yoga sessions in beautiful locations

Is incentive travel right for my company?

Incentive travel may or may not be right for your company. There are several areas to consider as you decide if you should plan an incentive program.

Consider whether your team would benefit from a luxury trip with some rest and relaxation. Are your teams feeling burnt out or overwhelmed? This may be a good opportunity to reset.

Are your teams not hitting their sales targets? An incentive program might be the nudge they need to perform better -- beyond just getting a cash bonus.

Or, on the flip side, are your teams hitting certain achievements beyond expectations? Maybe it's time to reward those top performers with a little incentive travel trip.

Whatever your team looks like, it's important to understand if your budget and the outcomes are right for your company. Dive further into how to plan a successful incentive trip here.

Can I get help planning my incentive trip?

Yes, absolutely. Destination management companies and event planning companies are your ideal partners to help plan your event.

GoGather is your go-to event planner for your next incentive program. We have developed and planned travel incentives across the world, from Bali to Mexico to Mallorca. We help you design VIP trips to reward your top achievers and inspire success. Let's review your company goals and develop an amazing incentive trip specifically designed for your company. Start planning with us now.

Plan Your Next Incentive Trip with GoGather

Katie Moser

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What is incentive travel? (4 Incentive travel program examples)

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Free holidays for your staff—what’s that all about?

Isn’t incentive travel just frivolous corporate spending, used by giant organisations with more money than sense?

Although corporate incentive travel can be expensive and difficult to deliver, it is still one of the most effective ways to motivate individuals , reward desirable behaviour and boost performance.

In this article, you’ll learn everything you need to know about incentive travel and how it can help you reach your company goals. ‍

What is incentive travel?

Incentive travel motivates or incentivises a group of people by rewarding top performers with an all-expenses-paid trip. Organisations can decide to offer the travel perk to individual employees , departments, partners, or VIP clients.

You can use travel incentive programs to achieve your core business objectives like boosting quarterly sales figures, improving the quality of interactions between employees and executives, or nurturing relationships with high-spending or loyal customers. This is done by setting clear and attainable objectives that your target group will strive to achieve in order to win a place on the trip.

So what are some examples of incentive travel programs and what they can achieve? ‍

4 Incentive travel program examples

Incentive travel programs can be used to achieve a variety of desired outcomes from improved employee engagement to client spending incentives. Let’s take a closer look at four possible uses of corporate incentive travel programs. ‍

1. Employee motivation

One of the best ways to overcome organisational challenges such as low productivity, employee turnover and poor customer service is by developing travel incentives for staff. Motivating your employees with attractive travel rewards is an effective strategy for boosting employee engagement , altering attitudes, fostering teamwork, building morale and embedding new company values.

An employee motivation travel program is designed to bring your workforce together and inspire group interaction through an itinerary of teamwork exercises and experiential activities. This isn’t a free holiday, rather, it’s a purposeful team-building retreat with clear desired outcomes.

Example: Your technology scale-up has grown rapidly and you now have a large workforce with employees working remotely across the globe. Daily tasks are running smoothly, but your team isn’t motivated and the company culture is stagnant.

So, you reach out to a third-party retreat planner to help you organise a five-day team-building retreat in Honolulu full of unique team-bonding activities and carefully selected team-building games . The itinerary is specifically designed to strengthen interpersonal relationships and improve communication. ‍

2. Rewards and recognition

Incentive travel can be used to exemplify desirable behaviours and reward top achievers. Actions like bringing in big clients, promoting company values and going the extra mile should be encouraged by offering incentive awards.

Because these trips are offered as a reward or recognition for exemplary behaviour, the itinerary focuses more on pleasure and leisure activities rather than workshops and training events. After all, the idea is to motivate other employees to perform better, not deter them.

Example: You run a successful restaurant franchise and you want to generate more positive online reviews. At the beginning of the year, you announced that the top five servers to have their names mentioned in the most five-star reviews would win a trip to Tuscany, Italy .

The trip sounded fantastic, with relaxing vineyard tours, delicious cuisine and a luxury hotel. Excitement for the trip started to build and soon enough, the five-star reviews started rolling in. 

By the end of the year, five top-performing servers were rewarded with an all-expenses-paid trip to the picturesque region of Tuscany, Italy. ‍

3. Sales incentives

Sales incentive trips work in a similar way to rewards and recognition, but in this case, they’re geared towards more quantifiable corporate objectives such as increased sales and revenue.

Before planning the incentive group travel, you must first establish the requirements for attendance. To drive better sales figures, you should set goals slightly higher than what your employees would typically achieve.

These incentive travel programs are designed to be a reward, so the agenda should be made up of pleasurable activities including relaxing dinners, unique experiences, evening entertainment and free time to explore the destination.

Example: You own a company that sells renewable energy contracts door-to-door. You notice that your sales figures have started to drop and you want to do something to inspire your sales team to up their game.

You consider offering a cash bonus, but quickly decide a once-in-a-lifetime experience is more likely to resonate with the whole team and inspire them to make more sales.

You set new speculative yet attainable sales targets and announce a free employee holiday to Mammoth Lakes, CA , for anybody who achieves them.

The employee incentive travel program successfully motivates your team to push for more sales and your revenue starts to improve. ‍

4. Customer loyalty

Incentive tours can equally be used to cement relationships with loyal and high-paying clients. They sweeten the professional relationship and offer an incentive for the customer to continue doing business with you.

These are usually luxury trips, with plenty of time to relax, explore and enjoy unique experiences.

Example: You own a company that provides catering for corporate events. One of your clients, a major event planner, has been enlisting your services for a long time and you want to give them a reason to continue working with you.

You decide to create an incentive travel program. Each time the event planner books your catering company, they earn points that can later be cashed in for an incentive travel award.

This could be a relaxing spa weekend in Helsinki or a sunny beach holiday in Gran Canaria . ‍

What’s the objective of your incentive travel program?

It’s easy to see why incentive travel is often confused for a free holiday. After all, incentive trips are designed to be desirable and reinforce certain behaviours.

They wouldn't work if the itinerary was full of meetings, product demos and feedback sessions.

So when you’re designing your travel incentive program, consider your desired outcomes. Do you want to encourage your top clients to spend more? Do your new hires need help integrating with the rest of the team? 

Once you have the answers to these questions, you can go about planning a trip with an itinerary that supports your goals.

Surf Office has almost 10 years of experience planning fully customised work retreats for major organisations such as Google, Shopify, Hotjar and more. If you're looking to organise a motivational team-building retreat , we’d be delighted to hear more about it!

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Incentive Travel

What is incentive travel? How are incentive programs, trips, and events different from conference and meeting planning? In this section we'll look at the definition of incentive travel, including: examples of incentive travel programs, how to become an incentive travel planner, an incentive travel planner job description, career advice, employment information, and the pros and cons of being an incentive travel planner in this sector of the events industry.

A guide to incentive travel programs; definitions, descriptions, and examples.

Careers in Incentive Travel / Destination Management

Why become an incentive travel planner or destination manager? Career advice and employment information.

Being an Incentive Travel Planner

What does an incentive travel planner do? Read a real incentive travel planner job description by Martin Turner, former Director of Travel, International Travel Group, and former Global Head of Events, Credit Suisse .

Pros and Cons of Incentive Travel

Pros and cons of incentive travel by Martin Turner, former Director of Travel, International Travel Group, and former Global Head of Events, Credit Suisse .

Being a Destination Manager

What does a destination manager do? Read a real destination manager job description by Jennifer Miller, Partner and President, ACCESS Destination Services .

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MICE: Meetings, Incentives, Conferences, Exhibitions

Although the content of an incentive travel program is very different to other types of meetings—in that the emphasis is on entertainment, activities, and socializing—the event planning process is very similar. Meetings and incentive programs both involve location planning, destination management, co-ordinating travel and accommodation, and creating a program of supporting events.

Meeting planners often find themselves working on a mix of meetings, conferences, and incentive travel programs, and in doing so will often call upon the services of a destination manager at a DMC (Destination Management Company). Destination managers are a type of event planner who offers local knowledge and resources to meeting planners in order to help deliver events in a particular region

What Is Incentive Travel?

Incentive travel is the reward element of an incentive, recognition, or loyalty program, which takes the form of an all-expenses paid trip with a program of scheduled events and activities.

Incentive Programs

Incentive, recognition, and loyalty programs (from here on referred to as just ‘incentive programs’) are used by companies as a motivational tool to achieve certain business objectives, for example to increase sales.

Participants—which might be the company’s employees, distributors / re-sellers, or customers—usually have to qualify by achieving a certain level of performance, pre-defined by the terms of the incentive program, e.g. achieving pre-set sales targets.

Those that meet the relevant criteria are then rewarded by taking part in the incentive travel trip (sometimes referred to as the ‘award’). These are usually group trips with a set itinerary where all those qualifying take part in the same program of events and activities, however individual incentive trips are also used by some companies.

Incentive Trips/Awards

To fulfill the award, the company will use some form of event / meeting planner to co-ordinate the trip and design the itinerary, including all travel arrangements, accommodation, receptions, dinners, activities, excursions, entertainment, and special events.

Often, this will involve the meeting planner hiring a Destination Management Company (DMC), located in the city where the event is being held, to assist them in booking and managing local elements, such as restaurants, venues, transport, staffing, production, décor, entertainment, activities, and excursions.

Incentives are a very effective way to drive sales. An incentive program might be aimed at a company’s employees i.e. the sales team, or its distributors / re-sellers.

For example, a car manufacturer might create an incentive program for its dealers, whereby they have to meet a certain sales target each month. At the end of the term of the program, a year perhaps, those that made the required amount of sales will be rewarded by coming together with management executives, and the other qualifying dealers, to attend the award trip.

This might consist of a three-day trip to Monte Carlo during the Monaco Grand Prix with a cocktail reception on a yacht, a private dinner at the world famous casino, followed by leisure activities and excursions such as sailing, wine tastings, golf, or a private tour of The Prince’s Palace.

Rewards and Recognition

Group travel can also be used as part of an employee reward and recognition program. Whereas incentive programs aim to inspire or influence someone’s efforts, the purpose of rewards and recognition programs are to reinforce certain behaviors.

A qualifying employee may be deemed to be improving customer service, living the corporate values, or meeting productivity goals. A company might create a group travel program ‘award’ as a way to engage with their employees, recognize performance, and reward top achievers.

The format is similar to those held for sales incentives in that, as a reward, the emphasis is on leisure activities, excursions, group dinners, and receptions. It might be a trip to Sir Richard Branson’s private game resort, Ulusaba Lodge in South Africa, with a program that includes safaris, hot air balloon rides, helicopter tours over canyons, and outdoor dinners and receptions with the finest African cuisine.

Employee Motivation

For example, in addition to various dinners and leisure activities, one company’s program included a team building session called ‘Helping Hands’ where employees were given a box of parts and an instruction booklet. Working as a team they had to assemble an object, which later transpired to be a prosthetic hand, which was then given to a land mine victim who had lost their hand.

Customer Loyalty

Another variation of an incentive program is when group travel is used to reward customer loyalty and repeat business. I have actually been on the receiving end on an incentive program organized by the parent company of a group of event industry suppliers.

The parent company owns a caterer, a venue finding company, a staffing agency, and a technical production company—amongst others. They have an incentive program whereby their customers, event companies such as my own, Left Field Productions , have their annual spend with any of the parent company’s businesses converted into points. Once a certain amount of points is accrued, my company qualifies for between one and three places on a group travel ‘award’.

One year this included a three-day trip to Portofino, Italy, where we stayed in the luxurious Hotel Splendido, which sits on a hillside overlooking the Mediterranean and is frequented by celebrities such as Madonna, George Clooney, and Elizabeth Taylor.

The ‘incentive travel program’ is what, up until now, we have been referring to as the ‘award’; it’s the reward element of the entire ‘incentive program’. Among event planners however, the ‘award’ is generally referred to as the ‘incentive travel program’ or just the ‘travel program’. It’s not really regarded as an event, because it’s usually a lot more than that; it’s a program of events and activities over several days or even a week.

Incentive Program

The ‘incentive program’ is the entire scheme that leads up to and includes the ‘award’. The ‘incentive program’ might start up to a year in advance, often it’s unveiled at the end of the current program—perhaps at an awards dinner on the final evening—in order to build excitement.

The incentive program is often unveiled on the final night of the previous year’s incentive travel program.

Teaser Campaign

‘Teasers’ are sent out to participants to build anticipation of the official launch. For example, if the destination is going to be a beach resort, then a flip-flop might be sent to each participant with a cryptic clue attached. Promoting an incentive is all about building excitement, so often the way it is communicated needs to be creating and engaging.

Official Announcement

Official announcement, information packs, and enrolment kits are sent out for participants to ‘sign up’ to the incentive program. These packs will outline the terms and conditions of the program, with information on what is required to qualify, for example defining sales targets.

Qualification period

During this period, which could last up to a year, participants are required to meet the pre-defined criteria that would enable them to qualify for the award, for example hitting sales targets.

Mid-Program Motivation

More teasers and reminders will usually be sent out over the course of the qualifying period to encourage the participants to meet the necessary criteria.

Qualifiers Announced

Qualifiers or ‘winners’ announced. In some cases, physical trophies or other gifts are handed out at this stage, in advance of the actual ‘award’ trip. Shortly after, travel arrangements will be communicated to the qualifiers.

Guests might travel separately from different locations or, alternatively, group travel arrangements will be made where everybody takes the same flight together.

Upon arrival in the destination city, participants might be greeted at the airport by local representatives, before transferring to their hotels. Often the creative elements of the program start here.

For example, when I attended an incentive program in Monaco, we were flown from London to Nice, South of France, and had expected to be driven on to our hotel in Monte Carlo. However, on arrival in Nice, we discovered a series of helicopters had been laid on to transfer us the rest of the way.

Hotel Check-In

Participants are then greeted at the hotel, checked in, and have some time to settle in before the evening’s welcome dinner. Typically a welcome pack and gift is often left in room.

Welcome cocktail reception. An opportunity for everyone to meet and network, perhaps on a private terrace at the hotel, possibly with live entertainment from musicians and performers. Usually the meeting planner will add in a few extra creative touches to make the reception a little more special, such as a wine or tequila tasting.

Open-air dinner in the hotel’s private gardens overlooking the sea, possibly with after-dinner entertainment and/or some speeches from the hosts. Often the first evening’s dinner is held ‘on-site’ at the hotel as people are tired from travelling.

After-Dinner Drinks

Often, on the first night, this is just informal after-dinner drinks in the hotel bar as most people are tied from travelling. However, depending on the group, there might be cigars and cognac laid on, or a private lounge area with cocktails.

Breakfast at the hotel, perhaps followed by an informal meeting or presentation regarding upcoming activities.

Excursion to local attractions, sightseeing, and shopping. These might be cultural activities or the opportunity to take part in authentic ‘real life’ experiences typical of the location—such as exploring the Hutong area of Beijing by bicycle and having tea with locals in their homes.

Group lunch at a restaurant or special venue. Again, this is an opportunity for the meeting planner to get creative perhaps by obtaining access to a venue or location that's typically not accessible to the general public—such as lunch on a movie set or in private rooms at a royal palace.

Afternoon of leisure activities, which depending on the group, might be traditional activities, such as golf or a spa day. Alternatively, it could be more unusual activities like cage diving with sharks or bulldozer adventure playground days. Often, the meeting planner will try to obtain some sort of unique or VIP access, such as getting to kick around footballs with a professional team and star players at their local stadium.

Reception and Dinner

The second day's evening cocktail reception and dinner typically takes place ‘off-site’ at a restaurant or private venue, usually with entertainment. Again this might involve some sort of unusual venue, such as a USO themed event on a real naval base.

Nightclub / Casino

Option to continue on to a local nightclub/casino.

Breakfast at the hotel, perhaps followed by an informal meeting.

Excursion / Activities

More leisure activities, trips, or opportunity to experience local culture. Depending on the group, this could be anything from cave tours, to zero gravity flights at a NASA training facility, to private backstage tours of a Broadway show and an opportunity to meet the cast.

Group lunch at a restaurant or special venue.

Team Building

Team building / experiential activity—sometimes with a connection to the local community or a charity. This might be building a park in the desert for a children's home or the Helping Hand's activity mentioned previously where the group make prosthetic hands to be given to land mine victims who've lost their hand

Dinner/Dance/Awards

Cocktail reception, gala dinner, awards ceremony, and dancing ‘off-site’ at a private venue. Next year's destination/incentive program revealed.

Breakfast at hotel.

Check-out / transfers

Hotel check-out, transfers to airport.

Group lunch at a restaurant or special venue en route to airport

Return flight home

Obviously, this format only outlines the bare bones of a travel program. The challenge for the event planner is in making these programs as creative and engaging as possible—especially when you have to create something new and different every year.

The destination, accommodation, and activities might be amazing in their own right. For example, a three night trip to Hawaii with an itinerary that includes a sunset cocktail cruise, a private dinner on the beach, activities such as surfing, golf, waterfall hikes, hula lessons, and stargazing treks. It might also include excursions to the Diamond Head volcanic crater and Pearl Harbor, before a closing dinner and awards ceremony on the final night.

However, a good planner will make sure they include some extra special moments, private access to people and places, or exclusive experiences that the guests could not create themselves—either through lack of financial resources, local knowledge, contacts, or even imagination.

New Orleans

One leading incentive travel company created a trip to New Orleans for one of its clients, a Fortune 500 company. In addition to the usual 5 star accommodation and the finest local cuisine, the company added some extra touches to make the trip even more special. These included a private parade along Bourbon Street, followed by a dinner on the field of the Superdrome—where they were greeted by a marching band with their names circling on the ribbon board and their photos on the Jumbotron. They even had the chance to toss a few footballs around the pitch.

The following day, to connect with the local community, the group spent the afternoon planting trees and bushes at a newly rebuilt elementary school, which had been devastated by Hurricane Katrina. The playground and the landscaping that the group contributed to were the final touches to the redevelopment that had been seven years in the making.

Whether it’s providing exclusive access to something not readily available to the public, taking part in authentic ‘real life’ experiences typical of the local culture, or giving something back by connecting with the local community, those moments create memories that go far beyond being a business trip or vacation—and is what makes incentive travel work as a motivational tool.

REFERENCES 1. Anatomy of a Successful Incentive Travel Program White Paper, Melissa Van Dyke, Incentive Research Foundation

Why become an inventive travel planner or destination manager? Career advice and employment information.

See how Cvent can solve your biggest event challenges. Watch a 30-minute demo .

Incentive Travel: the Best Way to Motivate Your Employees

woman sits by a pool at a tropical resort

Business travel isn’t quite back to pre-pandemic levels the way it’s complement, leisure travel, is. But there is a growing realization among senior level executives that the strategic use of employee rewards can increase profitability . And with much talk the past few years about increasing travel by outlets like Forbes , it’s no surprise that incentive travel is on the rise in the corporate sector. But does your organization really need one? Keep reading to learn the basics of incentive travel with tips and tricks from professional incentive travel planners you won’t find anywhere else.

What is incentive travel?

Incentive travel is any trip paid for by a company as a reward for employees with stellar performance. It’s often used to motivate and reward employees or partners.

Getaways typically last three or more days. Activities include everything from team-building exercises to networking opportunities to and free time to explore the destination.

And while they can be given to any department, incentive travel is most commonly used to motivate sales teams. As for who pays the bill, the company typically funds the majority of the expenses. Some incentive trips are offered separately or in combination with other perks.

Cvent interviewed Susan Shure of Susan Shure Travel who gave us some more thoughts on incentive travel.

“Incentive travel is also known in a lot of companies as employee reward programs,” she told us. “Companies can reward employees for years of service, employee of the month or year, and more. These rewards can include trips abroad [to places like] Europe, Caribbean all inclusive, [and] Hawaii, cruises and more.” They may include corporate meetings or some work-related events in addition to the vacation-like itinerary.

Incentive travel has been around since the 1970s, but it is often misunderstood due to the wide variety of forms it can take. But as non-monetary rewards, such as increased paid PTO, are becoming more prevalent in the corporate world, it’s no surprise that there’s a newfound interest in creating programs like these.

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The incentive travel industry as a whole is rebounding from its recession years ago, largely due to the backlash it received from the media and politicians, and from the COVID-19 pandemic. According to the 2019 Incentive Research Fund index, 84% of U.S. businesses used non-cash incentives to retain and motivate their employees, with incentive travel being a popular option before the pandemic. Now with the looming economic recession, non-cash incentives can be a great way to retain employees.

And it’s clear why.

Incentive programs offer a lot of benefits

Like other perks, incentive travel is used to boost employee engagement and productivity. It works by encouraging employees to improve their performance and reach goals. This is especially motivating for younger and mid-career employees.

As of 2020, Millennials make up half of the world’s workforce . And if there’s one thing Millennials love, it’s travel. They’ve reportedly made travel more of a priority than any generation before them . So it’s easy to see why incentive programs are a great fit for most organizations.

Not only that but a travel program helps organizations create a culture of collaboration and commitment to a shared mission. Unifying teams through experiences rather than monetary incentives alone promotes better relationships with the company and positive associations with the business they work for.

This level of customization is one of the most attractive benefits of incentive travel. Not only do businesses have control over what activities they offer but they can also stay within budget and book for their specific party size.

Ni Wayan, Editor and Contributor at Balipedia , adds that the benefits for employers don’t stop there. “I believe that incentive travel is one of the most famous non-cash prizes that’s used by companies to motivate sales staff, partners, and even consumers to greatly improve sales, keep their best reps from going, and motivate the remaining sales staff to pick it up,” says Wayan.  

Incentive travel is also a great way to tie in your company’s values. Christopher Hill of Hands Up Incentives told Cvent via email that his company “specializes in sustainable incentive trips that include a CSR component in order to engage employees, bring them closer together, and enhance their reputation.”

There are many examples of incentive travel

Shure shared with Cvent the following examples of incentive travel packages she has organized:

● An all-expenses-paid trip to Bungalows Key Largo ● All-expenses-paid trip to Maui for a week ● A three-day cruise to the Bahamas ● Four nights at an all-inclusive hotel or resort

And Hill provided another example of a Hawaiian incentive travel package they arranged recently. It “included two days of building a community cultural center in a low-income part of Honolulu.” They also booked a luxury hotel and gala dinners for the group.

As for activities, Hill said they enjoyed everything from “cage shark swimming to mountain biking to a private tour of Pearl Harbor”.

Is incentive travel really worth the investment?

Annual incentive travel spending averaged $4,260 per employee in the U.S. before the pandemic. The return on investment that companies see in their travel programs is often measured in terms of profitability. This method helps determine if the program is working and, in turn, generating higher profits.

Many business owners are not convinced that paying for a perk is worth the intangible value it brings. Nevertheless, companies that choose to create incentive travel programs gain increased employee engagement, satisfaction, and profitability.

These can be measured through various metrics by department or by employee survey. So it is, in fact, more substantial than most executives believe.

And according to the IRF's Anatomy of a Successful Incentive Travel Program , “Examining the tenure and company performance ratings of 105 of the employees who earned the incentive trip, researchers found that 55% of incentive travel earners had top performance ratings and tenure of four years or more, showing a very real correlation between incentives, longevity and quality.” In other words, not only are incentive travel programs fun, they’re also impactful at a high level.

In a nutshell: incentive travel is an investment that's made to maximize business results.

Get to know the bleisure traveler

Wondering how to plan an incentive travel program employees will love?

It takes a little planning and forethought, but the process is relatively straightforward.

1. Have a vision

Set clear, achievable goals that are aligned with strategic business objectives. These goals should be measurable and specific. Even if your company isn’t ready to develop an entire program, you could still offer smaller perks such as plane tickets and a hotel voucher.

2. Know your team

Planners will also need to have a strong understanding of what motivates their employees. It should feel like an award that employees wholeheartedly respond to, so much so that they feel encouraged to develop new skills and ideas to unlock this achievement.

3. Make everything trackable

Adhere to a consistent communication style. Whether it's through a software system or an interactive leaderboard, employees must be able to follow their progress and prove it through detailed records.

4. Promote it often

Supporting the travel program is an integral part of a company's strategy. It should be promoted regularly and celebrated at all levels. During this qualification period, team members will work hard to reach their goals. The continuous effort and excitement management puts into building up the anticipation for the trip will motivate employees even more.

5. Evaluate your program

Continual evaluation of your program rewards and structure is key to sustaining this strategy long term. Use a combination of KPI data linked to goals and an end-of-event assessment to determine if the program is meeting its intended purpose. Simply by asking attendees to rate the events and their overall experience, companies can easily measure the program's success.

6. Reap benefits long term

In that same study conducted by IRF, employees who earned an incentive getaway continued to perform at an elite level after they returned which was inspired by their trip.

Why should you partner with a professional to create your program?

Companies like Shure’s help businesses organize, book, and manage incentive travel. “Susan Shure Travel can put together any kind of employee incentive you want,” says Shure. “We can even arrange for you to charter a cruise ship as a company incentive.” As you can tell by now, the only limit to incentive travel is your imagination.

Follow the road less traveled to secure deals

In an email to Cvent, Broke Backpacker Founder and CEO Will Halton said that there is one often overlooked department of any travel brand you should contact directly when looking for affordable incentive trips. “If you are passionate about travel, look to speak to the marketing team of certain companies to see whether you can work together. Please note that this does[n’t] mean free stays or travel. It means creating a relationship which will help you explore the destination but also help the company to attract new audiences. A relationship is way more valuable in the long term [than] a discounted stay for one or two nights.”

In other words, this long-term strategy is great for securing travel incentives as long as you develop a network of hospitality marketers.

Up next, check out these fabulous venues and destinations for your next travel incentive getaway in The Palm Beaches .

Cvent Guest

Cvent is a market-leading meetings, events, and hospitality technology provider with more than 4,000 employees, ~21,000 customers, and 200,000 users worldwide.

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Inspire and Motivate your Team with a Trip of a Lifetime

Incentive Travel Solutions was founded on the principle of providing a unique and unforgettable travel experience for every client. Inspiring your team is a monumental challenge that is vital to the long-term success of your business. We understand this and look forward to the opportunity of creating the ultimate incentive travel program for your specific needs.

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Post: Employee Incentive Travel Programs

Employee Incentive Travel concept photo with man dressed in a suit typing on laptop with a travel bubble to the left of his head

Employee motivation is a cornerstone in the overall performance of any organization. Besides monetary compensation, it has been proven that employees respond positively to the added benefits that their workplace brings them. That’s why many organizations are adopting Employee Incentive Travel (EIT) Programs to keep the spirits up. How do you design an incentive travel program? Why should organizations consider the option? What are the benefits of a travel incentive program? These are some of the questions we will cover in this article.

What is an Employee Incentive Travel Program?

An Employee Incentive Travel Program is a recognition program for rewarding exceptional employees with an all-expenses-paid trip to their favorite destination. The essence of the travel incentive program is to reward high-performing employees and motivate the rest to reach the desired standards. 

Some organizations also offer these incentive programs to employees for their loyalty and years of service. 

Benefits of the Travel Incentive Programs

Incentive travel has many benefits, mainly impacting the company’s overall performance. According to Forbes , employee recognition is vital to improve performance and work ethics. Besides improving overall morale, employee appreciation makes them feel they’re part of the company, creating a hospitable working environment that boosts productivity. Here are some common benefits of incentive travel Programs:

Increases Employee Engagement and Motivation

A travel incentive program helps improve focus and motivation, with employees knowing they can earn a well-deserved vacation based on their performance. It creates a serene environment that boosts engagement, with every worker performing at their best. 

Improves Satisfaction and Morale

Job satisfaction is critical to employees’ performance and work ethics. Having something positive to look forward to improves the workers’ morale, which reflects on their performance. A company can reach its objectives and desired goals promptly when everyone executes their roles as required. 

Increases Brand Loyalty

In a world where many workers feel unappreciated and undervalued, brand loyalty is becoming a rare virtue. However, introducing a travel incentive program could counter this feeling by creating a positive workplace culture of inclusivity. Employees tend to be loyal to a brand that appreciates them, with some even bringing in new clients. 

Strengthening Team Relationships

Besides being a getaway, corporate incentive travel programs may also act as a team-building exercise that helps create and strengthen worker bonds. Vacationing together and experiencing new things establishes long-lasting relationships between colleagues, translating to a positive working environment. 

How do You Design an Effective Employee Incentive Travel Program?

Any effective workplace policy should consider inclusivity and fairness when creating it. The same applies to designing an incentive travel program. As a rule of thumb, you should clarify what employees need to do to earn a spot. You could use a point-based system, where workers earn points for every workplace achievement. 

Choosing a preferred destination also boosts morale and motivation. Although a tropical destination is ideal, always consider employees’ needs and interests when picking a spot. 

Make it clear whether the program applies company-wide or targets specific departments. Picking a target audience also helps to tailor the program to their specific needs. In most cases, many companies have multi-department incentive programs to boost morale and motivation. 

It’s proven that having a company-wide incentive program might discourage some from participating due to the increased competition. However, targeting departments narrows down the competition, making everyone believe they can win. 

A budget is also crucial as it determines the destination and the overall experience. Budgeting in advance allows for determining the trip’s length and the activities included. 

Planning for logistics, like accommodation, traveling plans, activities, and meals in advance eliminates the pressure of last-minute cancellation. Only work with the best incentive travel program logistics agency. 

Types of the Incentive Travel Programs

Corporate incentive travel programs take different forms depending on the company’s goals and objectives. However, here are some common incentive travel programs found in many organizations today:

Performance-based Incentive Travel Programs

Every company has predefined performance metrics and awards this program to high-performing employees or teams. Some objectives include meeting project milestones, achieving sales targets, or surpassing key performance indicators (KPIs). It is the most common incentive trip in many organizations. 

New Product Launch Incentive Travel

Companies are known to launch new products regularly and offer this program to a team that helps to launch the product successfully. Market impact is crucial to any new product launch, and motivating employees responsible for this throughout the entire process translates to a successful project.

Sales Incentive Travel Programs

The program is commonly offered to outstanding sales teams and individuals in sales-driven companies for reaching or exceeding the pre-determined sales quotas. The travel incentives might include taking a holiday to a desired destination, staying in a luxury hotel, fine dining, or spa treatments, depending on the company’s budget. Sales incentive trips are usually recommended to motivate employees and achieve desired goals.

Customer Service Incentive Trips

Customer service employees might receive these incentive rewards for their outstanding work helping clients with queries or technical problems. The employee with the most positive client feedback receives the incentive trips, which might include water sports activities or theme park tickets. Doing so improves the customer service department, which helps to retain clients and even get referrals for outstanding work. An all-expenses paid trip eliminates the poor customer service record as everyone is focused on the travel incentives for top-performing employees.

Years of Service Incentive Travel

By offering work anniversary incentives , companies can show employees who have been committed to the company for many years. It’s meant to recognize their years of dedication and hard work during that period. Many companies go overboard to show how they appreciate the veterans by offering incentives like staying at a luxury cruise ship or a vacation to an exotic destination. 

Leadership and Management Development Travel Incentive Programs

The program is reserved for executives, like managers and supervisors, for their outstanding work guiding their teams to reach the objectives. Awarding employees who show initiative and stand out in their roles is also common.

Why Should Organizations Consider Incentive Travel Programs?

Besides motivating employees to perform at their best, travel incentive programs also create a harmonious working environment, especially when the incentive is aimed toward a team. In this case, collaboration and teamwork is the key to getting the reward. In return, the company experiences growth and progress as everyone works together toward a common goal. 

Workplaces can be stressful, especially when trying to reach objectives and goals. Creating an incentive travel program can spice things up, making employees look forward to working days. It also helps them develop the mental resilience to deal with everyday workplace stressors, knowing there is a reward once the project concludes. 

Which Program Works Best for an Organization?

Every organization is different, with varying objectives and projects. Although there is no one-size-fits-all solution to the type of incentive travel program to offer, it helps target departments, as this helps increase competency and performance. 

In this case, members of these departments will have to perform exceptionally to get a chance at winning a spot. 

However, it’s crucial not to alienate any department, as this will be seen as favoritism and generate opposite effects. If an organization cannot afford to sponsor multiple travel incentive programs, it should have one where everyone is eligible to participate. Alternatively, an organization can rotate the programs yearly, with each department receiving a fair shot. 

Keep Employees Motivated

Employee Incentive Travel Programs are crucial for rewarding outstanding workers and motivating others to perform at their best. The programs aim to recognize rising talent and exceptional performers and appreciate long-serving employees. It’s a way of creating a hospitable working environment and alleviating pressure from everyday work. 

Before setting up an incentive travel program, it’s best to consider logistics, budget, a desired location, and the target audience. A successful incentive travel program promotes inclusivity and a fair chance for every employee to participate. It could be awarded to an individual or a team based on the company’s policies and objectives. 

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What Is Incentive Travel? Definition & Benefits

What Is Incentive Travel?

It’s no secret that offering an incentive to employees is a key factor in boosting performance, sales, and engagement.

So with that in mind, we answer the question, “What is incentive travel?” with a definition and the top benefits of offering an incentive trip program.

What Is Incentive Travel?

Incentive travel is a specific trip or tour offered to top-performing employees as a way to motivate them to make more sales, gain more customers, and/or improve overall performance. By offering an incentive trip, companies are able to drive their business goals and recognize top performers.

An incentive trip can be taken as a group or an individual vacation for the employee and their families.

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Benefits of Offering an Incentive Trip

Offering an incentive trip has plenty of benefits, so we’ve outlined the top reasons why your company should start an incentive trip program today.

1. Company growth and increased sales

To reiterate, people like rewards. Employees respond to incentives and, in return, target sales are more likely to be met and there could be an increase in business growth. By giving employees a goal to strive for, it promotes productivity gains that could potentially be seen across the board.

The increase in sales and productivity driven by the workforce will far outweigh the cost of offering an incentive trip. Additionally, by making employees feel valued, this will also likely increase sales and overall performance.

2. Stronger relationships and increased loyalty

Not only will employees be incentivized to sell more or boost their overall performance, but companies that offer incentive travel are also able to build stronger relationships with their employees.

Everyone wants to be rewarded for their hard work and employees recognize when companies offer those rewards. Offering an incentive trip will not go unnoticed.

Additionally, employees may be more likely to stay with a company that offers these rewards. Company loyalty is extremely important in long-term employee retention and incentive travel can help with that.

3. Extra professional development time

During an incentive trip, many companies opt to use some of the time to promote additional professional development through workshops and seminars.

Certainly, one of the most important parts of an incentive trip is to allow employees to relax and reap the benefits of their hard work, but by setting aside a couple of hours for professional development, employers are given the opportunity to blend leisure and learning.

4. Family time leads to a better support network

Many companies offer incentive trips for employees and their families. By allowing their families to join, companies are also promoting a healthy family support system.

Travel creates long-lasting memories and hard-working employees deserve to take some time out with their families to enjoy these memories together. This will hopefully promote high productivity for years to come.

5. Company bonding

Some companies treat incentive travel as more of a retreat for their employees to get to know each other, network, and team build. Whether you are getting the entire team together or a select few of the top sellers, this is an excellent opportunity to allow for some intercompany bonding.

This could also lead to higher sales or company growth because employees are able to get to know each other better on a much different level than they normally would in the office.

This is especially beneficial for companies spread out across the country or those that mainly work remotely. There’s nothing like an in-person connection and an incentive trip does just that. And it’s a lot of fun for everyone!

At the end of the day, offering incentive trips for employees is a win-win for everyone. Employees are encouraged to grow their productivity while they are also shown that their company values them and rewards them for their hard work. The company benefits from this hard work by hopefully seeing growth in the bottom line.

As a travel agency specializing in incentive travel, contact us and let us help you plan an incentive trip to motivate your employees and bring your company to a whole new level!

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Your incentive travel program matters. It helps your company hit its sales target. It convinces top performers to stay. And all that hinges on one thing: an incentive trip that inspires action. (No pressure, right?!)

We’re experts at making incentive travel do more (hey, we’ve had more than 60 years to master our craft!). We design and deliver bold, unforgettable experiences that motivate salespeople, drive growth, and build the kind of employee loyalty that is rare these days.

We’re here for whatever you need before, during and after the trip. Our incentive travel services include:

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Our Approach to Designing Incentive Travel

We get that incentive travel programs look different from company to company. That’s why we structure our incentive travel approach to serve your team best. Your goals become our goals and your vision our vision. And, we don’t guess at what works — we use behavioral and data science to guide our recommendations.

We can also help refresh your incentive travel program, since even the best trip can lose its impact for repeat winners who have “seen it all.”

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From delivering a comprehensive incentive travel program to managing trip communications, we’ve done it all. Our motto? Whatever you need we can handle! That’s why we structure our services to serve you best.

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8 Incentive Travel Destinations Trending in 2 0 2 4

What you need to know.

  • Destinations that capitalize on local culture and cuisine remain popular.
  • Incentive travel programs offer the opportunity for attendees to experience a destination in ways they otherwise couldn’t.
  • Cruises are more popular than ever for incentive travel.

Whether you’re searching for outdoor adventure or luxury accommodations, superior service and unique experiences should be top priorities of any incentive travel program. Attendees want to experience a memorable trip that connects them with local culture. They also want to experience a destination in ways they couldn’t while exploring on their own.  

This year, I see travel trends toward destinations that focus on local culture, global responsibility and urban exploration. Keep reading to discover eight destinations worth considering, as well as some of the travel trends that are important to watch.

View Our White Paper: How to Use Data to Create a Personalized Incentive Travel Experience

Trending International Destinations 

1. mallorca, spain.

Coastal Landscapes, Michelin-Star Dining, Inspiring Architecture

coastline and beach in Mallorca, Spain

Head to the island of Mallorca for a relaxing retreat rich with local culture, architecture and Spanish food. This Mediterranean destination is well-known as a gourmet capital of the region with vibrant local flavors, pristine beaches and an island pace.  

  • Explore another side of Spain through a wide range of cultural, adventure and culinary experiences
  • Bask in the beauty of Spain’s verdant mountain ranges and turquoise waters by bike or catamaran
  • Indulge at Michelin-rated restaurants or tapas bars, and sample olive oil and wine during private tastings

Mallorca Hotel Recommendation

  • Opening in 2024, the Mandarin Oriental Punta Negra Mallorca will have 131 rooms with a convenient location near the superyacht harbor of Puerto Portals, just 20 minutes from Palma International Airport.
  • Originally built in 1929, Mallorca’s first luxury hotel is being transformed into the Four Seasons Resort Mallorca at Formentor , scheduled to open in 2024. Located on a spectacular coastal peninsula on the far northern tip of the island, this property will offer 110 rooms and suites with access to a beach and private vineyard. 

2. Copenhagen, Denmark

Nordic Design, Culinary Excellence, Eco-Friendly Options 

people walking and sitting at cafes along canal in Copenhagen, Denmark

Named the second happiest country in the world in 2023, it’s easy to see why travelers are flocking to Denmark. As a destination, Copenhagen is an incredible option for groups with its effortless blend of Nordic elegance and cozy European charm. From picturesque canals and a globally acclaimed culinary landscape to contemporary architecture and an environment-first mentality, Copenhagen is a blend of traditional and modern life. 

  • Savor some of the world’s best Michelin-starred restaurants, including the internationally renowned Noma before it closes for good at the end of 2024
  • Wander the iconic Tivoli Gardens and charming Nyhavn Harbor
  • Cycle around the city’s bike-friendly streets to see famous sites like the futuristic Copenhagen Opera House and historic charm of Rosenborg Castle

Copenhagen Hotel Recommendation

  • The Villa Copenhagen opened in 2020 near the city center. Its collection of social spaces and 25-meter open-air, sustainably heated rooftop pool make it the perfect place to relax and play.

Ideal Group Tip:  Copenhagen is a wonderful option for larger corporate groups, especially those looking to experience a modern European city in a new way. 

3. Marrakech, Morocco 

Rich Culture, Mountain Landscapes, Colorful Design

people walking and shopping in market square in Marrakech, Morocco

Known as the “Red City,” Marrakech is a vibrant, urban destination teeming with color and culture. This Moroccan city is also perfect for those wanting to travel with purpose and give back to communities.

  • Wander colorful ancient cities, stunning scenery and lively souks where you’ll encounter mouthwatering food
  • Experience outdoor adventure in the Agafay desert and Atlas Mountains
  • Use Marrakech as a hub to explore other developing destinations in the area like Tamouda Bay or Rabat, which is going through a cultural and artistic reinvention

Marrakech Hotel Recommendation

  • High-quality accommodations are just one of the reasons that Marrakech is a top destination for incentive travel. Book at stay at the luxurious La Mamounia or the newly-renovated Four Seasons .

4. Botswana, Africa

Outdoor Adventures, Scenic Landscapes, Local Connection

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Named one of the “50 Best Places to Travel in 2024” by Travel + Leisure, Botswana offers diverse desert and savannah landscapes and opportunities for wildlife encounters through incentive travel that benefits local guides, businesses and accommodations directly.  

  • Experience the natural beauty of the Okavango Delta and Chobe National Park, among many other scenic outdoor places
  • Get up close with wildlife through a game drive, bushwalk or river safari
  • Support the developing tourism industry through new lodges and local businesses

Botswana Hotel Recommendations

  • The area offers incredible camp options, either through one of Belmond ’s three properties or two new camps from African Bush Camps: Khwai Lebida and Atzaro Okavango  
  • Conservation and sustainability are at the heart of everything you’ll find at Xigera Safari Lodge . The lodge is powered almost entirely through solar energy, and has made caring for the environment a priority, including the elimination of single-use plastics. 

Ideal Group Tip:  Botswana is perfect for smaller groups looking for an intimate and individualized travel experience. 

5. & 6. Istanbul & Bodrum, Turkey

Luxury Accommodations, Blend of Cultures, Turkish Baths

evening view of Hagia Sophia in Instanbul Turkey

There’s no shortage of things to do in Turkey, which explains why these two top 2023 travel destinations are still trending in 2024. Whether attendees prefer outdoor adventure along Bodrum’s mountainside trails or a culture-rich stroll through Istanbul’s Grand Bazaar, there’s plenty to discover.

  • Explore the Grand Bazaar to look for memorable souvenirs and great buys, including the Bazaar's rooftops
  • Stroll along the waterfront promenade in Bodrum  
  • Book an adventure outside of Bodrum, like an off-road safari tour or tandem skydiving experience 

Bodrum Hotel Recommendation

  • The Mandarin Oriental Bodrum combines luxurious accommodations, like on-site dining and a world-class spa, with panoramic views of the Aegean Sea.

Istanbul Hotel Recommendation

  • Located on the shores of the Bosphorus Strait, the Four Seasons Hotel Istanbul at the Bosphorus is perfectly situated for guests looking to experience a retreat from Istanbul’s lively atmosphere, complete with an impressive spa and thoughtfully-curated dining options.

Ideal Group Tip:  If you’re planning for a group of intrepid travelers looking for an immersive cultural experience, Turkey is a wonderful destination.

Download Our White Paper: How to Use Data to Create a Personalized Incentive Travel Experience

Trending Domestic Destinations

1. santa fe, new mexico.

Fine Arts, Indigenous Culture, Outdoor Adventures

panoramic view of Plaza Blanca in Santa Fe New Mexico

Named the “Creative City” by UNESCO, Santa Fe continues to be a trending domestic destination for lovers of both the arts and outdoors. This southwest destination is a melting pot of American Indian, Latin American and western cultures. This is where the arts and outdoors meet through breathtaking old-world architecture and stunning desert landscapes.  

  • Find inspiration during a guided art tour, including ceramics, jewelry and Pueblo art
  • Saddle up for an equine roping lesson with local guides
  • Try your hand at fly fishing for wild trout in a local river

Hotel Recommendation

  • There’s a reason that Bishop’s Lodge is one of the area’s highly rated properties. Just a 10-minute drive from the city center, this cozy lodge is nestled in Santa Fe National Forest and offers a variety of unique amenities like private horse stables, a trout stream and an on-site art studio. 

Ideal Group Tip:  Small groups will appreciate Santa Fe’s mix of history and culture. We recommend planning visits from the late spring to early fall.

2. Texas Hill Country

Country Roots, Local Flavor, Charming Small Towns

fields of flowers on the blue bonnet trail in texas hill country

Escape to Texas Hill Country and step into the Cowboy Capital of the World. Whether attendees are touring the wineries the Hill Country is well known for or exploring its quaint communities like Luckenbach, the region of Texas has plenty to offer.

  • Witness a rare total solar eclipse in April 2024 or enjoy a stargazing party with astronomers on the Bluebonnet Trail
  • Explore the 12 river headwaters that begin in Hill Country by diving into prime swimming holes, kayaking picturesque waterways and traversing the area’s thousands of limestone caves
  • Experience one of the largest habitat restoration projects in Texas with a visit to the 5,500-acre Selah, Bamberger Ranch Preserve

Texas Hill Country Hotel Recommendations

The Hill Country sits between two major metropolitan areas which offer great hotel options. 

  • Base yourself closer to San Antonio at the JW Marriott San Antonio Hill Country Resort & Spa .
  • Or stay near Austin at Hyatt Regency Hill Country Resort and Spa .

2024 Incentive Travel Trends  

cruise ship embarking on ocean voyage

Trending International Cruises

There’s a reason that cruises are more popular than ever for incentive travel. Not only are these options often more economical, but they offer more flexibility to plan a multi-destination trip. Here are some cruise lines and routes worth noting.   

  • Several new cruise companies made a debut last year and are adding to their fleet, including Explora Journeys and Atlas, which will focus on Antarctica expeditions.
  • Yacht cruising has become more popular. In fact, Ritz Carlton introduced their first yacht in 2023 and a second will start sailing in 2024. Four Seasons has also jumped aboard the trend along with Aman Resort, which will have yacht-style ships coming out after 2025.
  • European river cruises will increase in popularity. Both AMA Waterways and the new Transcend Cruises offer river cruises for exclusive charters only, ideal for corporate group travel. For these types of cruises, we recommend an ideal group size around 110 people or combining cabins for an all-suite experience for between 50–60 guests.

New International & Domestic Accommodations Opening in 2024

The new year also brings a number of exciting hotel properties that we can’t wait to share with incentive travel groups. 

  • Riviera Maya EDITION at Kanai in Riviera Maya, Mexico
  • Rosewood Munich & Rosewood Schloss Fuschal in Munich and Rosewood, Germany
  • Four Seasons Resort & Residences Cabo San Lucas in Cabo Del Sol, Mexico
  • Fairmont Golden Prague Hotel in Prague, Czech Republic
  • St. Regis Cap Cana in Cap Cana, Dominican Republic
  • Regent Phu Quoc in Phu Quoc, Vietnam
  • One&Only Moonlight Basin in Big Sky, Montana
  • Ritz Carlton Paradise Valley in Paradise Valley, Arizona
  • Fontainebleau Las Vegas in Las Vegas, Nevada
  • 1 Hotel Hanalei Bay in Princeville, Hawaii

Need help narrowing down destination options? Our team can help spot pitfalls and recommend ways to elevate your travel experiences. Learn how to use data to personalize your next incentive travel program .

Download Our White Paper: Use Data to Personalize Incentive Trip Experiences

As a savvy Event Destination Strategist and ITA Group employee-owner for nearly three decades, experiences are Jodi’s jam. She understands destination and partner sourcing, contract negotiations, program design and budget development. She's also an advocate for building long-lasting connections between attendees and brands. When Jodi's not working hard to create unforgettable events around the world, she's either roughing it in the wild outdoors or seeking out live music.

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What Is Incentive Travel?

Incentive travel is defined as a trip designed to motivate, incentivize, and reward employees or business associates. This type of trip could range from being given to one individual, all the way up to large group awards made available only after certain targets have been met throughout the year.

You can use incentive travel as a team-building experience, networking opportunity, or simply as a reward for those who’ve earned it. Get the formula right, offer a suitably enticing award and the concept of incentive travel will contribute towards your team being motivated to achieve ever-higher targets.

Who Is Incentive Travel Best For?

Incentive travel is best for companies that want to reward their employees for a job well done, or for meeting targets. Incentive travel is perfect for companies that don’t necessarily want to reward employees exclusively with cash benefits, but still want to make sure every employee feels recognized and appreciated.

Incentive travel trips should be highly cost-effective at scale, thanks to competitive corporate pricing, and experientially rewarding in a way that other gifts or bonuses may not be. The benefits of an exotic trip, often with a chance to bring a partner, are intangible, too; employees feel a sense of bonding with one another and a feeling of being valued by their employer.

What is incentive travel at its core? A high-value, cost-efficient way to reward your employees with a luxury experience that builds relationships, loyalty, and team spirit.

Why Should You Implement an Incentive Travel Program?

The reasons for incentivizing your employees are endless from a business perspective, and incentive travel is simply a great tool to do it efficiently. Incentive trips for employees offer a unique way for them to travel and explore new places. Customized events and experiences take travel beyond the ordinary. An incentive trip allows employees the time and freedom to bond with their peers outside of work without distractions or interruptions.

Running a successful business involves a lot of variables, and keeping your teams motivated is one of them. Setting company goals, individual goals, and benchmark anniversaries go hand-in-hand with keeping your team focused and in line for success. Incentive travel offers a  great way to thank your employees for what they do, and celebrate their success together. It’s also a great perk for hiring new employees, particularly when company incentive trips reach legendary status and are talked about with anticipation.

Incentive travel is perfect for corporate groups, distributor meetings, board-level events or individual prizes. It can really be used for any reason, and can be scaled to fit both large and small groups when needed. Celebrity Cruises offers a wide range of exciting itineraries all over the world that are ideal options for companies wanting to offer a high-value, luxurious award.

Why Should I Choose a Cruise for Incentive Travel?

A cruise is a popular choice as an incentive award among companies worldwide, for many reasons. A luxury cruise is a unique experience, giving guests the opportunity to see many different exotic destinations in one single trip.

Cruises also provide a luxurious setting that rivals any of the best hotels, while offering all sorts of opportunities for customization and further rewards. On a Celebrity cruise ship, there are opportunities for meals in exclusive venues, private cocktail events, tailor-made shore excursions , and, if required, a meeting element in a private function room. Add in calls at some of the most glamorous and exciting ports on earth and you have a tremendous reward with which to motivate your team.

How Do I Plan an Incentive Travel Trip With Celebrity Cruises?

Incentive travel with Celebrity Cruises is luxury cruising at its finest. It’s an immersive, exciting, adventurous experience that will make lifelong memories for your team. You can expect service at the highest level, as well as a dedicated event manager to ensure that your whole experience runs flawlessly, leaving you, the host, time to bond with your team and colleagues.

We have dedicated teams to help you plan your itineraries and events, create custom-designed shore excursions, manage budgets, and add in extra levels of recognition for your top performers, from spa treatments to suite accommodation.

The first step in planning your incentive group travel is to think about what you’re looking for. A short getaway to the Bahamas, with minimal impact on work time? Or the trip of a lifetime to the Galapagos for your elite performers? Experiences ashore, or private dinners and parties on board? For a big event, you may even want to consider a private charter of one of our ships.

Once you’ve identified the purpose of your incentive trip, your budget and the size of your group, it’s time to start planning. Choose between more than 300 destinations worldwide, and over 3,000 different shore excursions. You’ll find cruises year-round, so finding dates will be flexible and convenient to you. 

We offer a wide variety of luxurious staterooms , all of which are meticulously appointed and beautifully designed, offering the service level of a world-class hotel. Dining options range from casual poolside fare to Michelin-standard dining experiences. Whatever the award you have in mind, we can find the perfect fit on any one of our luxurious, modern ships.

What is incentive travel to us? It’s a way to help businesses say “thank you” to the hard-working people for making it happen on a daily basis. It’s a way to share the unique reward of luxury travel with those who’ve earned it the most. To learn more about our incentive travel programs, contact us here or call us at 1-800-722-5934.

Incentive Travel Made Easy

Reward and retain your most valuable employees with luxury travel from Inspirato.

Bringing More Joy, Loyalty, and Productivity to Your Workforce

Give your employees the gift of incentive travel when you partner with Inspirato for Business

At Inspirato for Business, we offer a customizable incentive travel program tailored to your company’s specific needs. Give your employees an Inspirato vacation of their choosing or a luxury Inspirato membership, or plan your next corporate event in one of our stunning homes.

Three Ways to Partner with Inspirato for Business

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Reward Trips

Let your employees choose an Inspirato luxury trip from a list of thousands.

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Corporate Access

Give complimentary Inspirato corporate memberships to your top performers.

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Corporate Events

Host your next corporate event or retreat at an Inspirato luxury home.

Do incentive travel programs work?

Incentive travel programs have been shown to increase employee productivity up to 44% , as well as improve employee retention and engagement, according to a recent survey from the Incentive Research Foundation.

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Our most popular employee travel incentive, Reward Trips, are a way to show gratitude to your top-performing colleagues. We’ll create a custom website for your company, allowing your employees to choose from a list of thousands of Reward Trips to our luxury vacation homes and partner resorts in 75+ iconic destinations around the world. Each incentive trip includes personalized service from start to finish as our team takes care of all the details. All incentive trips are priced at a flat rate, providing easy budget and incentive travel management for you.

What to Expect from an Inspirato Vacation

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Luxury accommodations

Their choice of luxury accommodations—such as incredible luxury vacation homes and five-star hotels and resorts—in 75+ destinations, from Los Cabos to Nantucket. ‍

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Personalized service

Personalized service from our team of in-house travel experts, including pre-trip planning, daily housekeeping, and on-site concierges.

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Peace of mind

The peace of mind you experience when traveling with Inspirato, knowing everything will be taken care of.

What Our Partners Are Saying

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8 Deals Just in Time for Spring Cleaning, Travel, and More

A collage including a robot vacuum, a lawn mower and someone wearing a Bonobos Soft Everyday Tee.

Just as the groundhog predicted, spring has sprung—and so have seasonal sales. But not every spring sale event is worth the hype. These expert-vetted deals can help you stay prepped and ready for whatever the change of season throws at you, whether you’re giving your space a long-overdue deep clean or emerging from winter hibernation to pursue outdoor adventures.

Here’s the deal

Coway airmega 400 air purifier, spacesaver vacuum storage bags (medium, pack of 10), bissell little green portable carpet cleaner 3369, roborock q5+ robot vacuum, ego st1511t power+ 15″ powerload string trimmer, ego lm2135sp power+ 21″ select cut lawn mower, bonobos soft everyday tee (pack of two), l.l.bean bean boots (8-inch).

The Coway Airmega 400 air purifier, our former upgrade pick for the best air purifier, in a living room.

Coway Airmega 400

An air purifier we like for large spaces.

We still like our former upgrade if you can find it on sale (like right now). It offers exceptional air purification for spaces around 500 square feet, reducing particulates by 99.9% on high and 99.7% on medium, even with year-old filters running 24/7.

Buying Options

You save $120 (26%)

Other things to know: Demoted because our current upgrade pick typically costs less. Rarely goes on sale and this sale makes it comparable in price to our upgrade pick.

Read our review of the best air purifier .

A SpaceSaver Vacuum Storage Bag with clothing in it.

SpaceSaver Vacuum Storage Bags

Our vacuum-sealed storage-bag pick.

We love these vacuum-sealed bags for neatly packing away seasonal clothes and bedding. They shrank down significantly faster and looked flatter than other options we tested, and they held their seal even after repeated use.

You save $5 (20%)

Other things to know: We generally prefer plastic bins or blanket bags for storing clothes and bedding, but vacuum bags are a decent option if storage space is tight. Deal is for 10 medium storage bags with a travel pump.

Read our review of the best closet organizing ideas .

Someone using a Bissell Little Green Portable Carpet Cleaner 3369.

A nearly identical variant of our top-pick portable carpet cleaner

A favorite among neat freaks and casual cleaners alike, this Walmart-exclusive version of our longtime favorite portable carpet and upholstery cleaner gets the job done. It’s a game changer for small messes, particularly if you have pets or young kids.

You save $21 (19%)

Other things to know: Negligible differences between this model and our pick, primarily a different color. Completely removed wine and chocolate stains with its handheld suction brush, hot tap water, and cleaning formula. Designed to tackle small areas only. Water tank is difficult to clean. One-year warranty is shorter than that of the competition.

Read our review of the best portable carpet and upholstery cleaner .

A Roborock Q5+ Robot Vacuum.

Roborock Q5+

The best self-emptying robot vacuum.

Better mapping, easier app navigation, a longer battery life, and more-reliable voice commands are just some of the attributes that give this super-smart robot vacuum an edge over its competition. It excels on hard floors and low- and medium-pile carpets, making spring cleaning a breeze.

Use promo code ROBOROCKS

Use promo code SPRINGSAVE20

Other things to know: Comes with a charging station that empties debris into a disposable bag. Struggles with debris near thresholds and baseboards, like nearly all models we tested. Compatible with Siri, Alexa, and Google Home. Use code ROBOROCKS to buy new directly from Roborock. Use code SPRINGSAVE20 to buy a certified manufacturer-refurbished model from eBay, which includes a two-year Allstate warranty.

Read our review of the best robot vacuums .

The Ego ST1511T Power+ 15″ Powerload String Trimmer.

The best string trimmer

Having perfectly manicured flower beds is a breeze with our favorite string trimmer, which outperformed the other trimmers we tested in terms of run time and sheer power. A telescoping shaft and handle make this tool easy to adjust and comfortable to use.

You save $40 (18%)

Other things to know: The charger can deliver a full battery in about 40 minutes. The deal from Lowe’s includes a free extra battery that’s helpful for larger lawns or use as a backup.

Read our review of the best string trimmers .

An Ego LM2135SP Power+ 21″ Select Cut Lawn Mower.

Ego LM2135SP Power+ 21″ Select Cut Mower

Our runner-up for the best lawn mower.

Forgo the noise, emissions, and maintenance of a typical gas mower. This battery-powered, self-propelled mower is considerably quieter than its gas counterparts, and it can run for about an hour on a single charge.

You save $150 (20%)

With store pickup - includes bonus battery

Other things to know: Minimal maintenance compared with gas models. A little less powerful and has a shorter runtime than our top pick, but a fine trade-off for the lower price if you don ’ t have a huge lawn. First deal we ’ ve seen since Black Friday.

Read our review of the best lawn mower .

Someone wearing a Bonobos Soft Everyday Tee.

Bonobos Soft Everyday Tee

Our boxier, more relaxed white t-shirt pick.

Swap out your bulky winter sweaters in favor of something lighter—namely, these extremely soft 100% cotton tees. Their quality, fit, and comfort make them a hit among our staff, especially our plus-size testers.

Add 2 to cart

Other things to know: Generous fit may not work for people with smaller frames. Available in a variety of colors and sizes. Choose between crew neck or V-neck and slim or standard cut. Add two shirts to your cart to get the deal price; discount applies automatically.

Read our review of the best men’s white T-shirts .

Two pairs of L.L.Bean Bean Boots.

L.L.Bean Women’s Bean Boots (8-inch)

Our duck-boot pick for mixed terrain (women's sizes).

Half rain boot, half traditional boot, these are the de-facto stylish boots for those April showers. Their comfort, durability, and versatility make them among the most thoughtfully designed pieces of outdoor gear we’ve tried.

(select colors and sizes)

incentive travel

L.L.Bean Men’s Bean Boots (8-inch)

Our duck-boot pick for mixed terrain (men’s sizes).

Deftly balancing fashion and function, these duck boots are great for wet and muddy weather. They’re laced tighter to the foot than rubber boots, so they don’t slip on and off as easily as others, but they’re some of the most thoughtfully designed pieces of outdoor gear we’ve tried.

Other things to know: We like that these boots are unlined since it keeps the shoe true to its nature as a multi-seasonal, versatile piece of your outdoor kit. The leather upper and the coated laces require some breaking in.

Read our review of the best rain boots for women and men .

Editor’s note: The photo at the top of this article may reflect previous deals that are no longer valid and have been removed. Check out our Deals page for more great discounts on Wirecutter’s expert-approved picks.

This article was edited by Janie Campbell and Nathan Burrow.

Meet your guide

incentive travel

Kaitlin Mahar

Kaitlin Mahar is a staff writer for Wirecutter’s Deals team. Her byline has appeared in Delish, Esquire, and Town & Country. When she’s not hunting for deals and fiercely defending the Oxford comma, she’s a proud cat parent, an avid yogi, and a co-producer and co-host of the podcast Crime Culture . Please tell your pets and grandparents she says hi.

Delta Airlines is hiking checked-baggage fees 17% following similar moves by United and American

In case you needed yet another incentive to cram all your travel items into a carry-on, Delta Airlines has just boosted the cost of your first checked bag by 17%

SAN FRANCISCO -- In case you needed yet another incentive to cram all your travel items into a carry-on, Delta Airlines just boosted the cost of your first checked bag by 17%. The increase adds $5 to the previous, and not-exactly-insignificant, $30 fee for domestic flights.

Delta is the third major U.S. carrier to hike bag fees in the past several weeks. Its move follows similar increases that American Airlines and United Airlines announced in February, three days apart; those high fees themselves followed fee hikes by smaller carriers Alaska Airlines and JetBlue Airways. Major U.S. carriers often copy one another’s pricing changes, a move that behavior analysts sometimes refer to as herd instinct.

Delta said Tuesday that the first bag checked on a domestic flight will now incur a $35 fee. The charge for a second bag rose from $40 to $45.

Delta last raised bag fees for domestic flights in 2018. The airline said the increase will help it keep up with unspecified rising industry costs. Customers with status perks can still check their first bag for free; those with first class tickets can check two free bags.

Bag fees have become a dependable source of revenue for airlines since American introduced them in 2008, when jet fuel prices were surging. In 2022, the last full year for which statistics are available, U.S. airlines took in $6.8 billion in checked-bag fees, led by American at $1.4 billion and United at $1.1 billion. Delta was in third place with $979.4 million.

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Kenya Offers Incentives to Indian Travel Agents. Plus: New Metro Route to the Taj Mahal — India Report

Bulbul Dhawan , Skift

March 5th, 2024 at 11:00 PM EST

India was the fifth biggest source market for Kenya in 2022. It, therefore, plays an important role in the African nation's strategy to recover its tourism sector from the pandemic.

Bulbul Dhawan

The Skift India Newsletter is your go-to platform for all news related to travel, tourism, airlines, and hospitality in India.

The Kenya Tourism Board has launched a marketing campaign in India. Under the campaign, the tourism board will provide travel agents with incentives to promote Kenya as a tourism destination to the Indian travelers. 

The campaign highlights the importance of India for Kenya’s tourism. John Chirchir, Ag CEO, Kenya Tourism Board, said that India stands as a pivotal market for Kenya in terms of travel and tourism. “We believe that this initiative will significantly contribute to strengthening our foothold in this dynamic landscape,” he added. 

Visa-free entry in Kenya: In January 2024, Kenya became a visa-free country for international tourists, including for Indian passport holders. The move aimed to boost the country’s tourism sector, while also streamlining the entry process in the country with a new digital portal. Travelers to Kenya only need to apply and pay for an electronic travel authorization in order to enter the country. 

In 2022, Kenya received more than 81,000 tourists from India, an increase of more than 93% over the 2021 figure. India was also the fifth largest source market for the country in 2022. During the first eight months of 2023, Kenya attracted most Indian visitors among all African nations .

New Stretch of Agra Metro Connecting Taj Mahal to be Launched 

Prime Minister Narendra Modi is set to inaugurate the new stretch of the Agra Metro on Wednesday. The new stretch will connect to popular tourist destinations including Taj Mahal and Agra Fort. The rapid transit network in Uttar Pradesh’s Agra will operate trains on the new route between 6 am and 10 pm every day. 

The new stretch has been named ‘priority corridor’, and will connect Taj East Gate with Mankameshwar Temple. According to Ministry of Tourism data, Taj Mahal was the most visited ASI monument during the 2022-23 fiscal year. The monument received a domestic footfall of 4.5 million during this period. 

21.8 Million Domestic Tourists Visited Kerala in 2023

The coastal state of Kerala recorded 21.8 million domestic tourists in 2023, setting a new record for its domestic tourist arrivals. This figure was nearly 16% up from the 2022 levels, which stood at nearly 18.9 million tourists. 

Notably, 2023 also marked an increase of about 19% over the 2019 pre-Covid levels, Kerala tourism minister P A Mohamed Riyas said. Ernakulam district, where Kochi is located, saw the highest influx of tourists in 2023, followed by Idukki district, in which Munnar is situated. State capital’s district Thiruvananthapuram was the third most visited district in Kerala. 

EaseMyTrip Launches Co-Branded Credit Card with Punjab National Bank

Online travel agency EaseMyTrip has collaborated with Punjab National Bank to launch the PNB EMT co-branded credit card. The card will provide holders with rewards and benefits to travelers on flights, hotels, and holiday packages bookings. The card also allows holders to access domestic and international airport lounges. 

Co-branded credit cards are becoming more popular in the hospitality and travel industry in India. Last year, Marriott International’s loyalty program Marriott Bonvoy partnered HDFC Bank to launch a co-branded credit card . Full-service airline Vistara has also partnered with multiple banks including SBI and Axis Bank to launch a range of credit cards. IndiGo also has a co-branded credit card with HDFC Bank. 

Yatra Online Appoints Gaurav Luthra as Chief Business Officer

Gaurav Luthra has been appointed as the Chief Business Officer — New Business Development for Yatra Online. He will drive the corporate travel proposition of the company, while focusing on mid-market and SME customers. Luthra will also develop new products including visa facilitation and car rentals for business travelers.

Yatra Online is looking to further grow its business. In the third quarter of 2023-24 fiscal year, the company reported a year-on-year revenue growth of 23%.

Etihad Airways to Expand Operations to Jaipur

Etihad Airways has announced its plans to expand its operations to Jaipur, Rajasthan. The national airline of the United Arab Emirates will begin four weekly flights between Abu Dhabi and Jaipur starting June 16.

The airline is also increasing its frequency to Thiruvananthapuram from June 15. With three additional flights, the airline will operate a total of 10 weekly flights between Abu Dhabi and the state capital of Kerala.

Agoda Launches AI-Driven Personalized Advertisement Campaign

Online travel platform Agoda has introduced a personalized advertising campaign driven by Artificial Intelligence. The campaign, which is tailored to the Indian audience, features actor Ayushmann Khurrana. With the help of the technology, the platform has created more than 250 customized videos for various tourist destinations in India and abroad. 

The campaign has used a single video of the actor and converted it into more than 250 ads with the help of generative AI. The technology aids in adapting the ad to the user according to their destination of interest in order to make it relevant to each viewer.

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Tags: agoda , airlines , credit cards , easemytrip , Etihad Airways , hotels , india , kenya , kerala , marketing campaign , taj mahal , tourism , travel credit card , visa waiver , yatra

Photo credit: Kenya has made entry visa free for all international tourists in a bid to increase tourism. Kenya Tourism Board

Singapore's exclusive deal with Taylor Swift not a hostile act towards neighbours, PM says

Taylor Swift attends a premiere for Taylor Swift: The Eras Tour in Los Angeles

Reporting by Alasdair Pal in Sydney; Editing by Jacqueline Wong

Our Standards: The Thomson Reuters Trust Principles. , opens new tab

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Thomson Reuters

Alasdair leads the team covering breaking news in Australia, New Zealand and the Pacific. Before moving to Sydney, he covered general news in New Delhi, where he reported from the front-line of the coronavirus pandemic in India and the insurgency in Kashmir, as well as extended periods in Pakistan and, most recently, in Sri Lanka covering its ongoing economic crisis. His reporting on Islamic State suicide bombings in Sri Lanka in 2019 was highly commended as the Society of Publishers in Asia awards. He previously worked as a financial reporter in London, with a particular interest in hedge funds and accounting frauds. Signal app phone number: +61439529540

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The Moscow Metro Museum of Art: 10 Must-See Stations

There are few times one can claim having been on the subway all afternoon and loving it, but the Moscow Metro provides just that opportunity.  While many cities boast famous public transport systems—New York’s subway, London’s underground, San Salvador’s chicken buses—few warrant hours of exploration.  Moscow is different: Take one ride on the Metro, and you’ll find out that this network of railways can be so much more than point A to B drudgery.

The Metro began operating in 1935 with just thirteen stations, covering less than seven miles, but it has since grown into the world’s third busiest transit system ( Tokyo is first ), spanning about 200 miles and offering over 180 stops along the way.  The construction of the Metro began under Joseph Stalin’s command, and being one of the USSR’s most ambitious building projects, the iron-fisted leader instructed designers to create a place full of svet (radiance) and svetloe budushchee (a radiant future), a palace for the people and a tribute to the Mother nation.

Consequently, the Metro is among the most memorable attractions in Moscow.  The stations provide a unique collection of public art, comparable to anything the city’s galleries have to offer and providing a sense of the Soviet era, which is absent from the State National History Museum.  Even better, touring the Metro delivers palpable, experiential moments, which many of us don’t get standing in front of painting or a case of coins.

Though tours are available , discovering the Moscow Metro on your own provides a much more comprehensive, truer experience, something much less sterile than following a guide.  What better place is there to see the “real” Moscow than on mass transit: A few hours will expose you to characters and caricatures you’ll be hard-pressed to find dining near the Bolshoi Theater.  You become part of the attraction, hear it in the screech of the train, feel it as hurried commuters brush by: The Metro sucks you beneath the city and churns you into the mix.

With the recommendations of our born-and-bred Muscovite students, my wife Emma and I have just taken a self-guided tour of what some locals consider the top ten stations of the Moscow Metro. What most satisfied me about our Metro tour was the sense of adventure .  I loved following our route on the maps of the wagon walls as we circled the city, plotting out the course to the subsequent stops; having the weird sensation of being underground for nearly four hours; and discovering the next cavern of treasures, playing Indiana Jones for the afternoon, piecing together fragments of Russia’s mysterious history.  It’s the ultimate interactive museum.

Top Ten Stations (In order of appearance)

Kievskaya station.

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Kievskaya Station went public in March of 1937, the rails between it and Park Kultury Station being the first to cross the Moscow River.  Kievskaya is full of mosaics depicting aristocratic scenes of Russian life, with great cameo appearances by Lenin, Trotsky, and Stalin.  Each work has a Cyrillic title/explanation etched in the marble beneath it; however, if your Russian is rusty, you can just appreciate seeing familiar revolutionary dates like 1905 ( the Russian Revolution ) and 1917 ( the October Revolution ).

Mayakovskaya Station

Mayakovskaya Station ranks in my top three most notable Metro stations. Mayakovskaya just feels right, done Art Deco but no sense of gaudiness or pretention.  The arches are adorned with rounded chrome piping and create feeling of being in a jukebox, but the roof’s expansive mosaics of the sky are the real showstopper.  Subjects cleverly range from looking up at a high jumper, workers atop a building, spires of Orthodox cathedrals, to nimble aircraft humming by, a fleet of prop planes spelling out CCCP in the bluest of skies.

Novoslobodskaya Station

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Novoslobodskaya is the Metro’s unique stained glass station.  Each column has its own distinctive panels of colorful glass, most of them with a floral theme, some of them capturing the odd sailor, musician, artist, gardener, or stenographer in action.  The glass is framed in Art Deco metalwork, and there is the lovely aspect of discovering panels in the less frequented haunches of the hall (on the trackside, between the incoming staircases).  Novosblod is, I’ve been told, the favorite amongst out-of-town visitors.

Komsomolskaya Station

Komsomolskaya Station is one of palatial grandeur.  It seems both magnificent and obligatory, like the presidential palace of a colonial city.  The yellow ceiling has leafy, white concrete garland and a series of golden military mosaics accenting the tile mosaics of glorified Russian life.  Switching lines here, the hallway has an Alice-in-Wonderland feel, impossibly long with decorative tile walls, culminating in a very old station left in a remarkable state of disrepair, offering a really tangible glimpse behind the palace walls.

Dostoevskaya Station

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Dostoevskaya is a tribute to the late, great hero of Russian literature .  The station at first glance seems bare and unimpressive, a stark marble platform without a whiff of reassembled chips of tile.  However, two columns have eerie stone inlay collages of scenes from Dostoevsky’s work, including The Idiot , The Brothers Karamazov , and Crime and Punishment.   Then, standing at the center of the platform, the marble creates a kaleidoscope of reflections.  At the entrance, there is a large, inlay portrait of the author.

Chkalovskaya Station

Chkalovskaya does space Art Deco style (yet again).  Chrome borders all.  Passageways with curvy overhangs create the illusion of walking through the belly of a chic, new-age spacecraft.  There are two (kos)mosaics, one at each end, with planetary subjects.  Transferring here brings you above ground, where some rather elaborate metalwork is on display.  By name similarity only, I’d expected Komsolskaya Station to deliver some kosmonaut décor; instead, it was Chkalovskaya that took us up to the space station.

Elektrozavodskaya Station

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Elektrozavodskaya is full of marble reliefs of workers, men and women, laboring through the different stages of industry.  The superhuman figures are round with muscles, Hollywood fit, and seemingly undeterred by each Herculean task they respectively perform.  The station is chocked with brass, from hammer and sickle light fixtures to beautiful, angular framework up the innards of the columns.  The station’s art pieces are less clever or extravagant than others, but identifying the different stages of industry is entertaining.

Baumanskaya Statio

Baumanskaya Station is the only stop that wasn’t suggested by the students.  Pulling in, the network of statues was just too enticing: Out of half-circle depressions in the platform’s columns, the USSR’s proud and powerful labor force again flaunts its success.  Pilots, blacksmiths, politicians, and artists have all congregated, posing amongst more Art Deco framing.  At the far end, a massive Soviet flag dons the face of Lenin and banners for ’05, ’17, and ‘45.  Standing in front of the flag, you can play with the echoing roof.

Ploshchad Revolutsii Station

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Novokuznetskaya Station

Novokuznetskaya Station finishes off this tour, more or less, where it started: beautiful mosaics.  This station recalls the skyward-facing pieces from Mayakovskaya (Station #2), only with a little larger pictures in a more cramped, very trafficked area.  Due to a line of street lamps in the center of the platform, it has the atmosphere of a bustling market.  The more inventive sky scenes include a man on a ladder, women picking fruit, and a tank-dozer being craned in.  The station’s also has a handsome black-and-white stone mural.

Here is a map and a brief description of our route:

Start at (1)Kievskaya on the “ring line” (look for the squares at the bottom of the platform signs to help you navigate—the ring line is #5, brown line) and go north to Belorusskaya, make a quick switch to the Dark Green/#2 line, and go south one stop to (2)Mayakovskaya.  Backtrack to the ring line—Brown/#5—and continue north, getting off at (3)Novosblodskaya and (4)Komsolskaya.  At Komsolskaya Station, transfer to the Red/#1 line, go south for two stops to Chistye Prudy, and get on the Light Green/#10 line going north.  Take a look at (5)Dostoevskaya Station on the northern segment of Light Green/#10 line then change directions and head south to (6)Chkalovskaya, which offers a transfer to the Dark Blue/#3 line, going west, away from the city center.  Have a look (7)Elektroskaya Station before backtracking into the center of Moscow, stopping off at (8)Baumskaya, getting off the Dark Blue/#3 line at (9)Ploschad Revolyutsii.  Change to the Dark Green/#2 line and go south one stop to see (10)Novokuznetskaya Station.

Check out our new Moscow Indie Travel Guide , book a flight to Moscow and read 10 Bars with Views Worth Blowing the Budget For

Jonathon Engels, formerly a patron saint of misadventure, has been stumbling his way across cultural borders since 2005 and is currently volunteering in the mountains outside of Antigua, Guatemala.  For more of his work, visit his website and blog .

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Photo credits:   SergeyRod , all others courtesy of the author and may not be used without permission

Claudia Looi

Touring the Top 10 Moscow Metro Stations

By Claudia Looi 2 Comments

Komsomolskaya metro station

Komsomolskaya metro station looks like a museum. It has vaulted ceilings and baroque decor.

Hidden underground, in the heart of Moscow, are historical and architectural treasures of Russia. These are Soviet-era creations – the metro stations of Moscow.

Our guide Maria introduced these elaborate metro stations as “the palaces for the people.” Built between 1937 and 1955, each station holds its own history and stories. Stalin had the idea of building beautiful underground spaces that the masses could enjoy. They would look like museums, art centers, concert halls, palaces and churches. Each would have a different theme. None would be alike.

The two-hour private tour was with a former Intourist tour guide named Maria. Maria lived in Moscow all her life and through the communist era of 60s to 90s. She has been a tour guide for more than 30 years. Being in her 60s, she moved rather quickly for her age. We traveled and crammed with Maria and other Muscovites on the metro to visit 10 different metro stations.

Arrow showing the direction of metro line 1 and 2

Arrow showing the direction of metro line 1 and 2

Moscow subways are very clean

Moscow subways are very clean

To Maria, every street, metro and building told a story. I couldn’t keep up with her stories. I don’t remember most of what she said because I was just thrilled being in Moscow.   Added to that, she spilled out so many Russian words and names, which to one who can’t read Cyrillic, sounded so foreign and could be easily forgotten.

The metro tour was the first part of our all day tour of Moscow with Maria. Here are the stations we visited:

1. Komsomolskaya Metro Station  is the most beautiful of them all. Painted yellow and decorated with chandeliers, gold leaves and semi precious stones, the station looks like a stately museum. And possibly decorated like a palace. I saw Komsomolskaya first, before the rest of the stations upon arrival in Moscow by train from St. Petersburg.

2. Revolution Square Metro Station (Ploshchad Revolyutsii) has marble arches and 72 bronze sculptures designed by Alexey Dushkin. The marble arches are flanked by the bronze sculptures. If you look closely you will see passersby touching the bronze dog's nose. Legend has it that good luck comes to those who touch the dog's nose.

Touch the dog's nose for good luck. At the Revolution Square station

Touch the dog's nose for good luck. At the Revolution Square station

Revolution Square Metro Station

Revolution Square Metro Station

3. Arbatskaya Metro Station served as a shelter during the Soviet-era. It is one of the largest and the deepest metro stations in Moscow.

Arbatskaya Metro Station

Arbatskaya Metro Station

4. Biblioteka Imeni Lenina Metro Station was built in 1935 and named after the Russian State Library. It is located near the library and has a big mosaic portrait of Lenin and yellow ceramic tiles on the track walls.

Biblioteka Imeni Lenina Metro Station

Lenin's portrait at the Biblioteka Imeni Lenina Metro Station

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5. Kievskaya Metro Station was one of the first to be completed in Moscow. Named after the capital city of Ukraine by Kiev-born, Nikita Khruschev, Stalin's successor.

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Kievskaya Metro Station

6. Novoslobodskaya Metro Station  was built in 1952. It has 32 stained glass murals with brass borders.

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Novoslobodskaya metro station

7. Kurskaya Metro Station was one of the first few to be built in Moscow in 1938. It has ceiling panels and artwork showing Soviet leadership, Soviet lifestyle and political power. It has a dome with patriotic slogans decorated with red stars representing the Soviet's World War II Hall of Fame. Kurskaya Metro Station is a must-visit station in Moscow.

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Ceiling panel and artworks at Kurskaya Metro Station

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8. Mayakovskaya Metro Station built in 1938. It was named after Russian poet Vladmir Mayakovsky. This is one of the most beautiful metro stations in the world with 34 mosaics painted by Alexander Deyneka.

Mayakovskaya station

Mayakovskaya station

Mayakovskaya metro station

One of the over 30 ceiling mosaics in Mayakovskaya metro station

9. Belorusskaya Metro Station is named after the people of Belarus. In the picture below, there are statues of 3 members of the Partisan Resistance in Belarus during World War II. The statues were sculpted by Sergei Orlov, S. Rabinovich and I. Slonim.

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10. Teatralnaya Metro Station (Theatre Metro Station) is located near the Bolshoi Theatre.

Teatralnaya Metro Station decorated with porcelain figures .

Teatralnaya Metro Station decorated with porcelain figures .

Taking the metro's escalator at the end of the tour with Maria the tour guide.

Taking the metro's escalator at the end of the tour with Maria the tour guide.

Have you visited the Moscow Metro? Leave your comment below.

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January 15, 2017 at 8:17 am

An excellent read! Thanks for much for sharing the Russian metro system with us. We're heading to Moscow in April and exploring the metro stations were on our list and after reading your post, I'm even more excited to go visit them. Thanks again 🙂

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December 6, 2017 at 10:45 pm

Hi, do you remember which tour company you contacted for this tour?

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