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Home - Courses - IATA Training Courses - postTitle – IATA Foundation Diploma in Travel & Tourism Course and Certification Training

Iata foundation travel & tourism certification training course in dubai.

International Air Transport Association is the trade body of the world’s airlines. Zabeel International is a Top Performing Authorized IATA Training Centre in Middle East & Africa. Zabeel has been consecutively achieving the Top performer award from IATA from past many years. which provides foundation diploma in travel and tourism Certification Course, air customer service , training center and air customer service in Dubai, Abu Dhbai, Sharjah

  • About the Course
  • Certification Body
  • Download Brochure

Overview of IATA Foundation Diploma in Travel & Tourism Training and Certification Course

IATA Foundation Travel & Tourism Training course is the most comprehensive IATA Certified travel and tourism training program designed for those who wish to start a career in the Airline/ Aviation, travel/ tourism, hotel & hospitality industry or upgrade their professional competence in Aviation Industry. Zabeel Institute is a leading travel management coaching solutions provider and professional development program for the entire airline chain in UAE. We train 100-plus of aviation professionals each year with a commitment to developing careers and a workforce that makes the industry safe, secure, and sustainable.

Zabeel is Top Performing Authorized Training Center in the Middle East and Africa

Every year Zabeel international achieves Africa and Middle East Top Performing Authorized Training Center (ATC); many students have won the academy award in every year. Zabeel has created many country toppers in IATA Foundation Diploma in Travel & Tourism course . Zabeel celebrates students’ achievements through award programs and focuses on goals.

travel and tourism courses in dubai

To know about IATA: International Air Transport Association

iata foundation travel and tourism certification training course in dubai, sharjah and dubai

Zabeel was awarded the Top 10 Performing Centre in the Middle East in 2019 .

IATA Foundation Diploma in Travel & Tourism is an International Certification Program. It is the most comprehensive IATA Certified travel and tourism training program designed for those who wish to start a career in the Airline/ Aviation, travel/ tourism, hotel & hospitality industry or upgrade their professional competence in Aviation Industry.

Zabeel is an IATA Exam Centre . You can choose the exam dates and timings at your convenience within the specific exam period.

iata travel and tourism course in dubai

Recommended for:

Gaining expertise, knowledge, and skills can further help you to enhance your career options by getting into International Airlines, Airports, and Travel Agencies. Students have an advantage here with this course over unskilled candidates while applying for jobs.

  • Are you interested in working with International Airlines?
  • Being a part of Leading Travel Agencies?
  • Or Serving passengers at the Airport?

If yes, your search for excellence in the Airline travel and tourism career ends here...

Topics covered:

  • Airline Reservation & Ticketing
  • Airline Management
  • Travel Management
  • Tourism Management
  • Galileo or Abacus or Amadeus or Sabre

Learning Outcome of IATA Foundation Diploma in Travel & Tourism Course

  • Offer expert advice for customers on various cross-border travel requirements, including passport, visa, insurance, and other related areas.
  • Promote services and other facilities available to international passengers while traveling.
  • Recognize standard industry codes for travel itinerary planning.
  • Promote and sell Travel and allied services like rail, car rental, accommodation, cruise liners, and tour packages.
  • Maintain excellent good customer service standards to retain customer loyalty.
  • Use a variety of GDS (Global Distribution System) like Amadeus, Galileo, Sabre, etc., to plan, make reservations, and issue tickets.
  • Be at the forefront of 2007 e-ticketing international implementation
  • Answer customers’ queries, quote rates, and also sell tour products.
  • To make appropriate travel arrangements and reservations
  • Calculate & quote appropriate airfares and book tour products.
  • international travel documentation in accordance with IATA rules and procedures
  • To be on the leading edge for 2007 e-ticketing global implementation
  • Global Distribution Systems and Internet

Students who wish to pursue a career in the travel and aviation industry

Who needs the IATA Foundation Diploma in Travel & Tourism Course?

  • Junior travel consultants / Travel Agents and Travel Planners
  • Airline personnel / Visa Consultants
  • Tour operators who regularly deal with travel agents
  • Personnel of large companies responsible for making travel arrangements
  • Travel Agencies that hire employees who hold the IATA /UFTAA International Travel and Tourism Foundation meet one of the requirements for becoming IATA-accredited agencies.
  • And also provide IATA Travel and Tourism consultant training and certification .

IATA Foundation Diploma in Travel & Tourism Training/ Certificate Course Content

Iata foundation travel & tourism modules.

The IATA Travel and Tourism modules will help you achieve the knowledge and skills and also gives you an idea about the travel and tourism industry, geography in travel planning, fundamental of air ticketing, etc.

  • The Travel and Tourism Industry and Travel Professional
  • Geography in Travel Planning
  • Travel Formalities
  • Air Transport Essentials
  • Land Transport – Rail 1
  • Land Transport – Car and Camper
  • Hotels Products and Services
  • Water Transport: Ferries and Cruises
  • Tour Packages
  • Serving the Travel Customer
  • Fundamentals of Air Fares and Ticketing

Fundamentals in Air Fares and Ticketing: Price international tickets and learn to interpret IATA and carrier fare rules to offer the best fare quote. Technology in the Travel Industry: Learn the critical role of IT in the travel/ aviation industry.

GDS Electronic Booking Tools (Choose between Galileo/Sabre/Amadeus or Abacus)

Electronic Booking Tools (GDS Functionality): Essential computer-based tools for booking and selling airline flight tickets and other travel products such as hotel rooms and car rentals for issuing associated travel documents. Bore supports sorting out existing digital books into virtual libraries, showing, altering, making, and changing over digital books.

IATA Foundation Diploma in Travel and Tourism Course Exam Prep Classes:

The course is for three months. We have flexible weekdays and weekend schedules, which help the freshers, part-time and full-time working professionals to attend the training as per the flexible options available. In 2 months of IATA airport certification training, students will undergo continuous Assessment Tests, Online Question Paper Workouts, and Mock Exams.

IATA Study material/Tool Kit consists of an Original Book hard copy. We provide LMS ( Learning Management System) to all our IATA students. Zabeel, the authorized training center for IATA Courses, provides students offline and online access keys for Exam Practice.

Exam Registration:

Zabeel has a strong support team who will help you to enroll in IATA Exam.

Exam Results & Pass Rate:

We have been fortunate to be part of Student Success for the past ten years. Zabeel has a very high pass percentage and has won many recognition and Top Performing awards from IATA, Canada Montreal, for the tremendous performance of our students in different IATA Examinations. Now IATA invites the Government of Panama Accepts IATA Travel Pass to travelers; this news will help to create more opportunity in the airline department.

To know more about our IATA Training Click here

About us Click here

Frequently Asked Question 

  • Travel and tourism certification-What jobs can get with travel and tourism?
  • Travel and tourism course – Is travel and tourism a good course?
  • Travel and tourism- What is meant by travel and tourism?
  • IATA Foundation in Travel and tourism – What is IATA foundation course?

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To see our google reviews, student testimonials.

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About Certification and Awarding Body – Option 1

IATA Certification Title:

An IATA Certificate is awarded to participants successfully passing the final exam. The title is Diploma in FOUNDATION IN TRAVEL AND TOURISM WITH SABRE

About Awarding Body: International Airport Transport Association, Canada, Montreal.

The International Air Transport Association (IATA) is the trade association for the world’s airlines, representing some 290 airlines or 82% of total air traffic. IATA supports many areas of aviation activity and help formulate industry policy on critical aviation issues.

IATA’s regional office for the Africa and Middle East (AME) is based in Amman and, along with its four country clusters, sustains the extraordinary dynamism of the region by responding to the needs of member airlines , accredited travel and cargo agents as well as industry partners.

We maintain close relations with governments, their agencies, the International Civil Aviation Organization Middle East (ICAO-MID) , the African Airlines Association (AFRAA) , the Arab Air Carriers Organization (>AACO) the African Civil Aviation Commission (AFCAC) , the African Union, airports, air navigation service providers and regional airline associations.

Zabeel is an accredited training centre of IATA for the last 10 years. Zabeel has been awarded as the Top ten training centre in the Middle east. Zabeel is an approved exam centre of IATA Foundation Diploma course in Dubai, Sharjah and Abu Dhabi.

IATA Foundation Diploma certification eligibility:

Anybody who aspires to have a career into travel/tourism industry.

Examination Pattern :

Please read the General Information on Partner-taught / Self-study exams, and check the Course edition list for exams when booking your exam.

  • Exam Method: Online exam with remote supervision or an exam in one of IATA’s Exam Centers(where physical presence is required)
  • Exam Format: Multiple Choice questions. Open Text Book
  • Number of questions: 100
  • Time Allowance: 3 hours
  • Passing Grade: 60 correct answers
  • Distinction Grade: 90 correct answers
  • Number of exam attempts: 2

Examination Dates :

IATA International Exam Calendar: March/June/September & December of every year.

Membership Fee:

No membership fee separately.

Examination Fee:

There is no separate exam fee. The course fee is inclusive of examination fees for 2 attempts and course materials.

Course Material/Learning system Fee :

The IATA Foundation Diploma course fee is inclusive of course material and exam of two attempts. Course material is provided directly by IATA.

About Certification and Awarding Body – Option 2

KHDA Certificate :

IATA Foundation Diploma Course completion certificate attested by KHDA (Knowledge and Human Development Authority, UAE)

The Knowledge and Human Development Authority (KHDA) is responsible for the growth and quality of private education in Dubai. We support schools, universities, parents, students, educators, investors and government partners to create a high quality education sector focused on happiness and wellbeing.

Title: IATA FOUNDATION BASICS

For application process, please contact us .

Kindly fill the below details to download the Brochure

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How to Open a Travel Agency in Dubai? (2024 Guide)

Home » Blog » How to Open a Travel Agency in Dubai? (2024 Guide)

Are you considering opening a travel agency in Dubai?  Dubai would be a great place to get started with your dreams!

This city in the UAE attracts thousands of tourists from all over the globe because of the city’s scenery and historic buildings.

The fact that Dubai has a strategic location and is provided with modern infrastructure, combined with the flow of tourists, is a great opportunity to have a travel agency.

If you are looking for the best business adventures, plan vacations that can’t be forgotten, or have a travel business, then Dubai is perfect for you to make a start.

Dubai may be the starting point in the travel industry for anyone looking to start a travel-related business.

This place can become the atom for touristic activities or business-related issues.

According to Statista , the tourism market in the UAE is predicted to grow significantly.

Advertising campaigns through social media, search engine results, printed materials, radio, and television will bring the company a $1.45 billion revenue figure by 2024.

The interval from 2024 to 2028 is a steady rise of about 3% per year, estimated at $1.63 billion in 2028.

These numbers are pretty suggestive of the coming up of a promising economy in the UAE’s economy.

In this article, we will explain the rules, market analysis, and strategy to open your travel agency in Dubai.

Steps to Open a Travel Agency in Dubai

Step 1: decide your travel business focus, step 2: find your company name, step 3: obtain tourism license, step 4: select a local agent to register the company, step 5: legal procedures, step 6: create a travel agency website, step 7: establish partnerships, step 8: setup the working environment, step 9: marketing planning, step 10: create a corporate bank account, step 11: continuous development.

The first key point here is to make a plan for the types of travel services needed to run a new business.

How far will you go? Will you be confined to a travel agency that mainly books trips and organizes things for clients?

Or shall it be a tour agent who gives a new feeling about Dubai to the tourists coming from different countries?

Another option is becoming an operator in the tour package, and thus Dubai residents can have access to remote locations in the UAE.

Decide Your Travel Business Focus

Various segments, such as packaged tours, services, airline, and hotel industries, are all the themes that you will encounter in the travel industry.

Take time to concentrate on the offered travel services and make certain that they fit in with your unique interests, skills, and knowledge. 

However you run the business, it is necessary to have a clear idea about specifically what services and experiences will be sold.

If you want to get off on the right foot in your initial planning stage, ensuring your specific theme is clear is a major step that will significantly ease the rest of the process.

Deciding on your new travel business’s name is one of the first steps, but it would first be wise to know the rules. 

There are words like global or international, which are mostly fine when you stick to them. However, it is better to pay for the terms you add.

Find Your Company Name

Besides, there are still other limitations on certain names, words appearing in them, and particular phrases.

For example, the use of insulting words and “God” in any language (English, Arabic, etc.). Dubai’s officials demand respect and refuse to accept street names that disrespect society.

Before going deeper into an exploration of name ideas, be sure you read over all the details specified in the guidelines. This will enable you to choose exactly what agrees with the naming rules and regulations.

This name becomes your bet on the brand for the rest of the world, so be sure you get it right per all applicable procedures. It takes patience to learn the official rules from the beginning, which is important. 

If you complete all the required registration steps, it is important to make sure that you apply for the correct tourism license when planning to open a travel agency in Dubai. 

Obtain Tourism License

However, you can choose from these types of licenses: 

  • A travel company license 
  • A travel agency license 
  • An inbound travel operator license 
  • An outbound travel operator license

Steps to Obtaining a Tourism License

  • Step 1: Give the company name to the Department of Economic Development (DED).
  • Step 2: Obtain preliminary approval from the DED to start your business. Fill out the form at any typing centre, get signatures from all partners, and submit it to the DED.
  • Step 3: Following preliminary approval, the DED will issue a form requesting a site inspection. Fill out the form with detailed office information, include a location map, and send it to the DED with the final documents. Before the license is granted, a DED officer will inspect it.
  • Step 4: The Limited Liability Company (LLC) agreement (MOA) should be drafted with the assistance of a legal translator and authenticated by a Notary Public.
  • Step 5: To sign the Court Agreement, all partners and attorneys must appear before a Notary.
  • Step 6: Submit all required documents, pay at the designated counter, and get your license.

If you are a foreign entrepreneur, opening a travel agency in Dubai for the first time can be tricky. It is best to seek help from local agents familiar with the process. They can guide you smoothly.

Select a Local Agent to Register the Company to Open a Travel Agency in Dubai

Dubai’s distinct language and culture can be difficult for newcomers, but having a local agent can reduce these challenges and guide you through the setup process.

Choosing the right legal structure for your Dubai-based travel agency is crucial. The type of business you form will determine which rules and laws your company must follow in the future.

Legal Procedures for opening a travel agency in dubai

The most popular legal structures that business owners choose in Dubai are:

Learn More: How to Make Money with a Travel Website in 2024? (Earn More)

Create a clean layout for your website that highlights Dubai’s attractions with high-quality visuals and compelling content.

Integrate user-friendly features like search functionality and interactive maps to ensure smooth navigation and booking. 

Consider strategically incorporating relevant keywords into your content and URLs to improve search engine optimization. 

Make your website mobile-responsive to accommodate the growing popularity of mobile devices. Integrate social media to increase engagement and share compelling content. 

To increase loyalty and repeat business, use analytics tools to track performance and prioritize exceptional customer service.

If you are looking to start a travel agency but do not know where to start, WP Travel is a plugin that can help you and your staff streamline the reservation process.

The tutorial below shows how to create a travel and tour booking website with WordPress that requires no coding.

Get WP Travel pro

The plugin includes these features to help you create an SEO-optimized travel business.

  • Integrated booking management system
  • Customizable trip itineraries
  • Integration with WooCommerce payment gateways
  • Full data reporting
  • Multiple Currency

To open a travel agency business in Dubai, it is important to devote all your time and attention to developing networking skills. 

Working with these nearby entities, such as hotels, airlines, and operational tour agencies, will not only open up avenues for revenue generation but also offer hundreds of opportunities.

Such collaborations not only broaden the scope of services offered but also induce an image of honesty, thus ensuring clients that their journeys will have the highest quality and are fully reliant on the agency.

Through the development of cooperation within the tourism business, the agency will be able to use the power of suppliers to receive privileged deals and discounts and access to special packages.

If you get into an LLC (limited liability company), the local sponsor holding 51% ownership will be your requirement too.

Taking advantage of these partnership possibilities is one of the most effective ways to increase customers’ confidence and provide your agency with a wide range of options.

Opening a travel agency in Dubai requires a well-planned working environment. Begin by securing the best location with enough room for a reception area, consultation rooms, and employee workstations. 

Set up the office with comfortable seating, vibrant travel displays, and cutting-edge technology to ensure smooth booking and coordination.

Provide your team with powerful travel management software as well as secure payment gateways. 

Developing partnerships with airlines, hotels, and activity providers to provide a diverse range of travel packages.

Give your employees thorough training in destination knowledge, customer service, and industry regulations. 

To provide exceptional experiences for your clients, update your offerings regularly and stay current with travel trends.

Establish a strong online presence by developing an informative website and employing digital marketing tactics like SEO, social media, and email campaigns.

Marketing Planning to Open a Travel Agency in Dubai

Boost local brand awareness through community engagement, events, and partnerships with hotels, tour operators, and travel suppliers.

See below for a basic table summarizing marketing strategies for launching a travel agency in Dubai:

Learn More: How to Promote Your Travel Business?

Open a business bank account to handle all financial transactions.

Create a corporate bank account to open a travel agency in dubai

Make sure you have a trade license to be recognized. Choose your bank carefully to avoid problems for your travel agency.

To be successful, a new travel agency must constantly improve. The travel industry changes frequently, so it is critical to understand what customers want.

Continuous Development to open a travel agency in Dubai

To improve your agency, learn from your mistakes, listen to your customers, and stay current on travel trends. 

Here are some of the areas to focus on to survive as a travel agency :

  • Ask customers for feedback regularly.
  • Stay up-to-date on what is happening in travel.
  • Introduce new concepts to your team.
  • Examine and enhance your business’s operations.

If you continue to improve, your agency will flourish, become more efficient, and provide excellent tourist experiences in Dubai.

Learn More: How To Start a Travel Agency From Scratch Making Profit?

In summary, the opening of a travel agency in Dubai, which is set in the dynamic tourism sector, will allow for a good business future.

Through compliance with the legislative rules, conducting in-depth market research, creating a business plan with a special touch and fostering strategic partnerships, entrepreneurs can overcome challenges and take a place in the driver’s seat of the available business opportunities.

By displaying an eyes-on and obstinate spirit, a client-oriented attitude, and a step-by-step move, the dream of a travel agency in Dubai could be the source of success and satisfaction in this altering sector.

You need to be either a national or a sponsor of the UAE, and you need to go through the proper channels, which include registering your company and then obtaining all the required permits from relevant authorities.

With regards to licenses, one should nearly always need a DED and DTCM certificate from a travel agency.

If you comply with the given circumstances and are eligible for proper permits, you can be a home-based worker.

Yes, you can provide both inbound (tourist services within the territory of the UAE) and outbound (international tourism) operations, should you wish so. Whether and what licenses you receive will affect your ability to do so in practice.

Staff needs to be trained on subject matters such as destination knowledge, customer relations, sales techniques, and the relevant software technology and information systems for the industry.

Also, if you liked this article, then subscribing to our  YouTube Channel  for WordPress video tutorials would be the cherry on top. 

You can also find us on  Facebook ,  Instagram,   Twitter,  Linkedin ,  TikTok ,  Pinterest , and our dedicated, engaging  Facebook user community .

Further, if you have any queries, please submit them to our  Contact page .

You can get  WP Travel Pro  to start creating your travel and tour booking website within minutes without any hassle of coding.

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Yam Bahadur Chhetri is a content writer and vivid contributor to the WordPress community and a WordPress enthusiast with an experience of 7+ years in the relative field. He also loves to develop WordPress Themes, Plugins, and custom WordPress development for clients.

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Need more features to save your time and to boost your travel business? WP Travel Pro comes with more powerful modules . While our core travel plugin provides almost all the features that a travel and trekking websites generally needs, our add-ons boost it’s capacity further to make it the best travel engine on WordPress. Whether you want to add new payment method to your site or brush up your trekking listings with beautiful maps show casing your trips, we have all your imagination covered. See all our add ons below to boost your travel website’s features further.

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  • Higher National Diploma in Int...

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Interactive Online Programmes Higher National Diploma in International Travel and Tourism Management

  • Course Outline
  • Entry Requirements

The objective of the Higher National Diploma (HND) in International Travel and Tourism Management programme is to develop students as professional, self-reflecting individuals able to meet the demands of employers in travel and tourism and adapt to a constantly changing world. The qualifications aim to widen access to higher education and enhance the career prospects of those who undertake them.

The programme has been designed in line with international standards and aims to provide a high-quality business education with a strong focus on the Aviation / Travel and Tourism industry. The curriculum is carefully designed to integrate core business courses with more specialized Aviation / Travel and Tourism pathway courses as shown in the illustrative study plan.

Why enroll on this programme?

The interactive mode of online delivery of the lectures allows individuals employed in full-time work to earn a bachelor’s degree while they work. Your geographical location or work-related commitments will no longer prevent you from achieving your desired degree. All modules are primarily delivered by experts based in Europe who are highly qualified in their respective fields.

Students will gain an understanding of how the Aviation/Travel and Tourism sector operates, the challenges involved in managing a business within this sector and key success factors. Students will study a variety of business and specialist courses that prepare students for a suitable entry to the employment market.

Career Prospects

The programme will equip you with knowledge and skills to prepare you for employment in the Aviation / Travel and Tourism industry or further study and upgrade your knowledge in related courses. Students who successfully complete the programme will have several options of one-year Top-Up degrees that they can join at EAU.

Top-Ups degrees are dually awarded by EAU and Coventry University, UK.

Programme Delivery

You will study 7 mandatory modules in Year 1; 8 in Year 2. All classes are delivered interactively and online by international faculty from around the globe. Classes are recorded for future student’s reference.

Each module is allocated five weeks of student efforts. The actual lecturer delivery face-to-face (interactively and online) is during the first 5 days of the five weeks period. The five-days delivery span two weekends (Friday to Sunday from week1 followed by Saturday and Sunday from week2). Assessments take place (interactively and online) at the end of week5. This mode of delivery facilitates minimum disruption for participants in full-time employment.

Accreditation

The Higher National Diploma (HND) in International Travel and Tourism Management award is a dual award programme conferred by Emirates Aviation University (EAU) and  Pearson / BTEC, UK . The EAU award is recognized by the  Knowledge and Human Development Authority (KHDA)  in Dubai.

Student Intake

Students may join the programme at the beginning of every new module that starts in Year 1 (see the Course Outline section for further information).

The above schedule is subject to change.

  • Standard Entry: High School Certificate – An officially certified secondary school certificate or equivalent.
  • Original TOEFL (iBT) score of 61 and above or IELTS (Academic) score of 5.0 and above

For adult/continued education entry (minimum 21 years plus experience).

Please contact EAU Admissions on +971 46050100 or e-mail: [email protected]

*Non-refundable

How to apply

Find out how to take the first step towards your career.

Fees & payment

See our course fees and the payment options available.

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Meet the heavy metal-drumming CEO bringing back cheap transatlantic travel, and learning from the mistakes of his airline's failed predecessors

  • Birgir Jónsson is the CEO of Play, an Icelandic airline offering cheap transatlantic flights.
  • He played drums in a metal band until 2018, and has held several other jobs outside aviation.
  • Jónsson told BI how Play keeps costs low, and how important volcanoes are to Icelandic tourism.

Insider Today

Birgir Jónsson is well aware of how a budget airline's fortunes can quickly turn around.

From 2014 to 2015, he was the deputy CEO of Wow Air , an Icelandic ultra-low-cost carrier that went bankrupt in 2019. Shortly afterward, two former Wow executives set up its spiritual successor, Play. Jónsson was brought on as CEO in 2021.

Play is now one of, if not the cheapest way to fly transatlantic . It made headlines in 2022 for $99 flights between the US and Europe — but that was only for one leg of a roundtrip.

Looking at flights for next month, a roundtrip from New York to London starts at around $450.

It costs at least $560 for the same journey with Icelandair — the country's flag carrier which Jónsson calls its main competitor since both would include a connection in Reykjavík.

For Norse Atlantic , the low-cost airline that instead uses widebody jets for direct flights, return tickets in April start around $400. Although with varying prices, Play is still cheaper on some days.

Play is run by a CEO with an unconventional medley of experience.

Speaking to Business Insider over a video call while wearing a black t-shirt and jacket, Jónsson was modest in saying: "I'm not an interesting guy."

His foray into the sector began as CEO of Iceland Express, which was acquired by Wow. But unusually for an airline boss, he has also had several jobs outside aviation.

Jónsson's LinkedIn lists him as the co-owner of a Reykjavík perfumery and, until 2018, the drummer for a metal band called Dimma. YouTube videos show his tattoo sleeve on display during concerts.

He told BI his past jobs included turning around the Icelandic Post Office and running a Romanian printing company.

"I've done a lot of things, but it's always the same things," he said. "Running companies, creating a team, building a good culture, and getting shit done, basically."

How the budget airline keeps costs low

With a fleet of only 10 jets covering 41 destinations (some of which are seasonal), Play is able to operate the low-cost model across the Atlantic thanks to Iceland's geography: it's two hours closer to New York than London is.

It's a similar airline to the likes of Southwest and Ryanair in the sense that it's strictly no-frills. There's no in-flight entertainment, minimal legroom, and it flies to smaller airports like New York's Stewart International , a nearly-unused facility about 60 miles from Manhattan.

Costs are also saved on training and maintenance by only using one type of jet: the Airbus A320neo and A321neo .

Plus the fleet is almost constantly in the air — around five flights a day for a total of 12 or 13 hours, Jónsson said.

"That's the only way to make money in this game, you know," he added. "The aircraft, they're meant for flying."

Related stories

Transatlantic flights aren't the only part of the business model. Jónsson also pointed to the flow of tourists between Iceland and mainland Europe.

Icelandic tourism

He told BI the average Icelander travels abroad two or three times a year because "it's a relatively affluent place."

The island nation with a population of 370,000 — about the same as New Orleans — has a long history with aviation.

Back in the 1960s, Icelandair started offering connecting customers the opportunity to extend their stay in Iceland for no extra cost — a benefit also offered by Play. That helped put it on the map as a tourism destination.

Tourists are also drawn by the country's incredible scenery and volcanic activity. Iceland sits on the meeting point of the North American and Eurasian tectonic plates.

Volcanic activity is dangerous for planes: if ash gets into the engines, they can stop working, as in the case of British Airways Flight 009 back in 1982.

But Jónsson says volcanic eruptions are great for the country's image because tourists "want to experience brutal nature, ice and fire."

"This is what we're selling, as long as we don't lose any people or lives," he added.

Jónsson pointed to the 2010 eruption of Eyjafjallajökull , which caused huge disruption to European air travel.

"That made Iceland a household name everywhere and started a massive tourist boom," he told BI. "So that was the greatest marketing campaign ever done by a destination in the history of the world, basically."

"So we are not doing anything new. We are doing the same business model that has been operating here in Iceland for decades," Jónsson said. "We just knew that if we could do this with a lower cost and offer lower fares, we would be successful."

However, Jónsson is also wary not to repeat the mistakes of Wow Air.

He pointed to different financing and bad business moves. Wow was privately owned by one person whereas Play is listed on the Nasdaq stock exchange. Wow, the extinct airline increased spending by using three Airbus A330 jets to expand its offerings to the likes of India and Los Angeles — instead of keeping to one type of plane like most budget airlines.

Play's jets are all part of Airbus' single-aisle A320 family, and Jónsson said it's also eager to order the A321XLR . The extra-long-range version of the A321 could open up California and Dubai as destinations, without the need to retrain pilots, he added.

Building an airline during the pandemic

Another advantage for Play is that it has the youngest fleet in Europe. Born out of the pandemic, it was able to start on a more even footing as other airlines suffered lower demand, as well as getting good deals on new aircraft.

"We were able to get the neos, the latest generation Airbus, brand new at exceptional prices," Jónsson said. "They're probably 30, 40% more expensive now."

Play was also in the rare position of benefiting from sanctions against Russia. While other airlines had to avoid the country's airspace — lengthening journey times — Play got planes at discount prices.

"I think we got one of the aircraft that were confiscated from Russia, so we even got that on very good terms," he told BI.

Jónsson said last year came with "unbelievable" pressure on Play as it expanded: hiring 200 new people, adding 30 destinations, plus a "really big hurry" to get to 10 aircraft.

"So we are all here — I'm not gonna say taking a breather — but we're focusing on our daily jobs, and not just always on growth," he added.

"That's what I'm excited about. Actually, we will emerge from this year stronger than before."

Watch: How a top airline has responded to the surging popularity of budget airlines like Ryanair

travel and tourism courses in dubai

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travel and tourism courses in dubai

HOSPITALITY

Dubai is home to some of the world's most iconic hotels and is fast developing a reputation for luxury and service excellence. This sector provides incredible opportunities for those with an eye for detail and a flair for service. Our one-year Certificate programme combines theory and practical education to equip graduates with key skills required to succeed in the industry such as food and beverage service, front office operations and service skills fundamentals. Upon completion, students can continue their studies with our two-year Advanced Diploma in Hospitality Management in order to master all facets of Hospitality Management.

Course Structure

YEAR ONE | Certificate 4 in Hospitality Operations

  • Level: 4 (NQF)
  • Credit Hours: 68
  • Duration: One academic year
  • Study Mode: Full-time
  • Intake: Autumn (September)

During the one-year Certificate 4 in Hospitality Operations programme students study core units which provide the fundamental business and academic skills required in any hospitality related position such as: cultural awareness and workplace communication, service skills fundamentals and marketing.

Hospitality students will additionally study specialised units providing them with more in-depth knowledge and a deeper understanding of the key hospitality departments and roles.

For more information on all units, click here

Students are also placed on a mandatory 6-week internship as part of the Certificate Level 4 programme.

*Accredited by the Ministry of Education (MOE). Valid until 28.09.2027.

YEAR TWO & THREE | Advanced Diploma in Hospitality Management

25,000AED/Year

  • Level: 6 (NQF)
  • Credit Hours: 132
  • Duration: Two academic years

Upon successful completion of the certificate level 4, students can choose to progress to the Advanced Diploma in Hospitality Management programme, which requires an additional two years of study. The Advanced Diploma focuses on teaching students more supervisory, teamwork and leadership skills. You will have the opportunity to complete a longer industry internship placement of 4 months in Year 2, and another 4 months in Year 3.

Students study subjects within Hospitality Management such as, rooms division management, food and beverage revenue management, leading teams and digital marketing.

Please note:

On successful completion of the qualifications, Certificates and Advanced Diplomas will be issued as per policy.

travel and tourism courses in dubai

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  10. Dubai College of Tourism">Hospitality | Dubai College of Tourism

    25,000AED/Year Level: 6 (NQF) Credit Hours: 132 Duration: Two academic years Study Mode: Full-time Intake: Autumn (September) Upon successful completion of the certificate level 4, students can choose to progress to the Advanced Diploma in Hospitality Management programme, which requires an additional two years of study.