STAR EVENTS

An individual - recognizes participants who demonstrate their baking and pastry skills through the preparation of a quick bread, choux pastry, cookie, and shaped yeast bread.

An individual event - recognizes participants enrolled in occupational culinary arts/food service training programs for their ability to work as members of a team to produce a quality meal using industrial culinary arts/food service techniques and equipment.

The Conversation

Revving up tourism: Formula One and other big events look set to drive growth in the hospitality industry

I n late 2023, I embarked on my first Formula One race experience, attending the first-ever Las Vegas Grand Prix . I had never been to an F1 race; my interest was sparked during the pandemic, largely through the Netflix series “ Formula 1: Drive to Survive .”

But I wasn’t just attending as a fan. As the inaugural chair of the University of Florida’s department of tourism, hospitality and event management , I saw this as an opportunity. Big events and festivals represent a growing share of the tourism market – as an educator, I want to prepare future leaders to manage them.

And what better place to learn how to do that than in the stands of the Las Vegas Grand Prix?

The future of tourism is in events and experiences

Tourism is fun, but it’s also big business: In the U.S. alone, it’s a US$2.6 trillion industry employing 15 million people. And with travelers increasingly planning their trips around events rather than places, both industry leaders and academics are paying attention .

Event tourism is also key to many cities’ economic development strategies – think Chicago and its annual Lollapalooza music festival, which has been hosted in Grant Park since 2005. In 2023, Lollapalooza generated an estimated $422 million for the local economy and drew record-breaking crowds to the city’s hotels.

That’s why when Formula One announced it would be making a 10-year commitment to host races in Las Vegas, the region’s tourism agency was eager to spread the news . The 2023 grand prix eventually generated $100 million in tax revenue , the head of that agency later announced.

Why Formula One?

Formula One offers a prime example of the economic importance of event tourism. In 2022, Formula One generated about $2.6 billion in total revenues, according to the latest full-year data from its parent company. That’s up 20% from 2021 and 27% from 2019 , the last pre-COVID year. A record 5.7 million fans attended Formula One races in 2022, up 36% from 2019.

This surge in interest can be attributed to expanded broadcasting rights, sponsorship deals and a growing global fan base. And, of course, the in-person events make a lot of money – the cheapest tickets to the Las Vegas Grand Prix were $500.

That’s why I think of Formula One as more than just a pastime: It’s emblematic of a major shift in the tourism industry that offers substantial job opportunities. And it takes more than drivers and pit crews to make Formula One run – it takes a diverse range of professionals in fields such as event management, marketing, engineering and beyond.

This rapid industry growth indicates an opportune moment for universities to adapt their hospitality and business curricula and prepare students for careers in this profitable field.

How hospitality and business programs should prepare students

To align with the evolving landscape of mega-events like Formula One races, hospitality schools should, I believe, integrate specialized training in event management, luxury hospitality and international business. Courses focusing on large-scale event planning, VIP client management and cross-cultural communication are essential.

Another area for curriculum enhancement is sustainability and innovation in hospitality. Formula One, like many other companies, has increased its emphasis on environmental responsibility in recent years . While some critics have been skeptical of this push, I think it makes sense. After all, the event tourism industry both contributes to climate change and is threatened by it . So, programs may consider incorporating courses in sustainable event management, eco-friendly hospitality practices and innovations in sustainable event and tourism.

Additionally, business programs may consider emphasizing strategic marketing, brand management and digital media strategies for F1 and for the larger event-tourism space. As both continue to evolve, understanding how to leverage digital platforms, engage global audiences and create compelling brand narratives becomes increasingly important.

Beyond hospitality and business, other disciplines such as material sciences, engineering and data analytics can also integrate F1 into their curricula. Given the younger generation’s growing interest in motor sports, embedding F1 case studies and projects in these programs can enhance student engagement and provide practical applications of theoretical concepts.

Racing into the future: Formula One today and tomorrow

F1 has boosted its outreach to younger audiences in recent years and has also acted to strengthen its presence in the U.S., a market with major potential for the sport. The 2023 Las Vegas race was a strategic move in this direction. These decisions, along with the continued growth of the sport’s fan base and sponsorship deals, underscore F1’s economic significance and future potential.

Looking ahead in 2024 , Formula One seems ripe for further expansion. New races, continued advancements in broadcasting technology and evolving sponsorship models are expected to drive revenue growth. And Season 6 of “Drive to Survive” will be released on Feb. 23 , 2024. We already know that was effective marketing – after all, it inspired me to check out the Las Vegas Grand Prix.

I’m more sure than ever that big events like this will play a major role in the future of tourism – a message I’ll be imparting to my students. And in my free time, I’m planning to enhance my quality of life in 2024 by synchronizing my vacations with the F1 calendar. After all, nothing says “relaxing getaway” quite like the roar of engines and excitement of the racetrack.

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Rachel J.C. Fu does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

Sergio Perez of Oracle Red Bull Racing, right, and Charles Leclerc of the Scuderia Ferrari team compete in the Las Vegas Grand Prix on Nov. 19, 2023.

Tourism Web Portal

About the portal.

A technological tool for effective communication between the leading players in the Moscow tourism market and representatives of the foreign/regional tourism industry through online events. OBJECTIVES: • Building long-term cooperation with foreign/regional representatives • Raising awareness among foreign/regional representatives of the tourism industry of the tourism opportunities, measures and attractiveness of the city of Moscow in the field of tourist infrastructure development

Moscow City Tourism Committee

The Tourism Committee, or Mostourism, is the executive body of the Moscow City Government that oversees tourist activities in the capital. The Committee is responsible for legislative initiatives, congress and exhibition activities, and event and image projects. As the brand manager for an attractive tourism image for Moscow, Mostourism constantly analyses global trends, offers Russian and foreign tourists what they want, and also uncovers new opportunities for the capital in terms of interesting and rewarding leisure activities.

ANO «Project Office for the Development of Tourism and Hospitality of Moscow»

Syundyukova Yulia [email protected] Mezhiev Magomed [email protected]

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Moscow City Tourism Committee concludes its first-ever digital roadshow in India to a resounding success

The 4-day panned virtual event was specially curated to present the “City of Moscow” as an attractive travel destination to the vibrant Indian outbound travel fraternity spread across 15 major cities PAN India.

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Moscow tops the main category at World Travel Awards

Moscow wins in two categories of world travel awards europe, dear moskvichi: 10 stories about moscow told by its citizens.

The main component of each city is its residents. Moscow City Tourism Committee is launching Moskvichi, a special project that aims at showcasing the city through its residents' stories.  

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Sergey Sobyanin proposed voting for Moscow at the World Travel Awards

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Natalya Sergunina: City tours in honour of International Tourist Guide Day attracted over 3,500 visitors

Natalya sergunina: five moscow hotels were included in the annual forbes travel guide star award ranking.

For the first time, the Four Seasons Hotel Moscow, opened in 2014, was awarded the highest 5-star rating. In addition, the 4-star rating was awarded to Lotte Hotel, The Ritz-Carlton, and Ararat Park Hyatt in Moscow. The “Recommended” rating was awarded to The St. Regis Nikolskaya Hotel in Moscow.

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Over 15 Thousand People Visit Tourist Information Centre During Journey to Christmas Festival

Moscow restaurant listed in the russian book of records.

Birds, a restaurant with a panoramic view of Moscow, has set a record and become officially the highest restaurant and club in Europe. This fact has been registered in the Russian Book of Records. The restaurant is located in Moscow-City (MIBC).

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Business meetings, VR travels, and the iconic Moscow ice cream: FITUR tourism trade fair recap

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More than 500 people have applied to participate in the Moscow Travel Hack

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FITUR Madrid 2020 will be the first international event this year where Moscow will present its tourism potential. It will be held from 22 to 26 January.

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Hospitality and Tourism

hospitality

Possible careers include:

  • Restaurant, food service, lounge, casino, coffee shop, or catering owner, operator, or manager
  • Hotel, motel, resort, or bed and breakfast owner, operator, or manager
  • Tour company owner, operator, or manager
  • Meeting and convention planner
  • Interpreter or translator
  • Tourism and travel services marketing manager
“Combined with my childhood memories of watching my dad cook and current FCS skills and FCCLA experiences, I hope to work in the Hospitality and Tourism field as the owner of my own restaurant/bakery.” - Nichelle Graham

Members develop skills for life through: character development, creative and critical thinking, interpersonal communication, practical knowledge, and career preparation.

IMAGES

  1. Hospitality, Tourism and Recreation STAR Event Description

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  2. Hospitality, Tourism and Events

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  3. CTE Hospitality, Tourism, & Recreation

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  4. Hospitality, Tourism and Recreation 2021 • Educators Cooperative

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  5. Hospitality Recreation and Tourism

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  6. Marketing for Hospitality and Tourism

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VIDEO

  1. Hospitality and Tourism Overview

  2. Introduction to Hospitality Industry I Part 02- Relation Between Tourism & Hospitality Industry

  3. The Future of Hospitality, Tourism and Events

  4. The Future of Hospitality & Tourism Industry is Here

  5. Bachelor of Hospitality and Tourism Management

  6. Hospitality & Tourism at NBCC

COMMENTS

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  2. PDF STAR Event Information for 2024 State Competition

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  13. STAR Events

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  16. Ph.D. Program

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  17. Revving up tourism: Formula One and other big events look set to ...

    The future of tourism is in events and experiences. Tourism is fun, but it's also big business: In the U.S. alone, it's a US$2.6 trillion industry employing 15 million people. And with ...

  18. STAR Events

    An individual or team event - recognizes participants who demonstrate their knowledge of the hospitality, tourism, and recreation industries and ability to translate their knowledge into a hypothetical or real business. Project must relate to culinary, lodging, recreation, tourism, or event coordination.

  19. World Trade Centers Association

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  22. PDF (Students Taking Action with Recognition)

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    22.12.2020. Moscow City Tourism Committee concludes its first-ever digital roadshow in India to a resounding success. The 4-day panned virtual event was specially curated to present the "City of Moscow" as an attractive travel destination to the vibrant Indian outbound travel fraternity spread across 15 major cities PAN India.

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