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Create your own unique Wine, Beer, or Cheese trail trip in The Finger Lakes using our Trip Builder tool and embark on a tantalizing journey of flavors and experiences.

Tour Packages

Experience the best of The Finger Lakes with our tour packages. Immerse yourself in award-winning wines, craft beers, and unique experiences. Indulge in vineyard walks, tastings, and rejuvenate in comfortable accommodations. Book now for an unforgettable getaway.

Our business is our livelihood but it is also so much more. Finger Lakes Winery Tours is a family owned and operated transportation company that offers service to any U.S. destination, no matter the distance. Finger Lakes Winery Tours was started in 2001 to fill in a void in the area by making a business that the people can place their trust in. Over the years we have never lost our commitment to our clients and that is what has allowed us to succeed. We stand committed to our purpose as we stand committed to our customers.

We are certified by NYS and Federal DOT to operate our transportation service anywhere in the US and Canada. Each of our vehicles goes through a continuous rigorous maintenance program to ensure that the vehicles are ready for the road ahead in any weather conditions.

Finger Lakes Winery Tours treats you with pure luxury as you visit the wine region. With our fleet of luxury Limousines and our certified wine tour Chauffeurs you will have a memorable and enjoyable experience. Our in house Wine Tour Experts can provide you with sample itineraries at no cost to you. All of our professionally trained Chauffeurs qualify at the highest obtainable level of certification and training so you can be assured that your driver is amongst the best in the industry.

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We are closed Thanksgiving Day, Christmas Day, and Easter Sunday.

TOUR CHANGES & NOTICES

** For wine tour pickups in Watkins Glen, NY for under 6 guests, you must choose our Seneca Lake South wine tours , Seneca Lower Lake, South & West (with or without Lunch), Wild Vines and Classic Wines, or Vineyards, Views & Vinifera (with or without Lunch).

** We do not pickup under 6 guests in Ithaca, NY . You must travel to Watkins Glen, NY for pickup and choose one of our Seneca Lake South wine tours. (see above).

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PLEASE NOTE:  The dates listed below are either sold out or have limited availability. If your date is not listed, we have availability on that date.

Saturday, April 27, 2024 - Only availability; one vehicle for a group size of 4-6p for any tour .

Saturday, May 4, 2024 - Only availability:  2-3 seats on our Seneca Lake Beer Tour, Farms, Flight & Delights plus Lunch, 2-3 seats on our Seneca Lake wine tour, Small & Mighty plus Lunch .

Saturday, June 1, 2024 - Only availability;  Group size of 4-6p for any tour.

Tour Add-Ons

Looking to surprise your loved one with a beer or wine tour?  Let Crush Beer & Wine Tours help with the celebration!

Our Birthday Package will surprise your loved ones with some great party favors. You will receive a a package of six Birthday Cupcakes that feeds up to 6 people. You will also receive a Happy Birthday Balloon and an “It’s my Birthday” pin to wear all day long. This thoughtful package only costs $29.99 plus tax to surprise that special person on their celebrated day.

Are you looking to add some snacks to your day out in New York’s wine country?

Our Meat Cheese and Cracker platter is a tray filled with local cheeses, and flavorful meats with an assortment of crackers to consume with it. This bountiful tray will feed two or three people easily. Perfect to satisfy your need for food while enjoying your wine tour. (Not available on our beer tours.)

Purchased in advance for $24.99 plus tax.

Booking Form

Are you an individual paying ONLY for yourself as a part of a larger group or party, or purchasing a gift certificate?

Are you booking for 2 people or more?

Please use this form below:

Birthday Package : Six Happy Birthday Cupcakes that feeds up to 6 people, a Happy Birthday Balloon, and an “It’s my Birthday” pin to wear all day long.  Meat, Cheese & Cracker Platter: tray filled with local cheeses, flavorful meats, and an assortment of crackers. Feeds two or three people easily. Candy Dessert & Soda Tray: This Dessert tray has an assortment of chocolate candy bars (that can be paired with wine you may purchase along the way) and soda. Will feed 2-3 people (6 candy bars and 4 cans of soda).

Enter the number of people touring in Quantity window.

Optional Tour Add-Ons

Crush beer & wine tour private chef dinner service.

Birthday Package : Six Birthday Cupcakes that feed up to six people, a Happy Birthday Balloon, and an “It’s my Birthday” pin to wear all day long.

Okay! Let's Book It.

Payment information, business information.

Tel: 855-862-7874 | 855-TO-CRUSH

Local Tel: 585-348-9349

Mailing Address:

10 E Main St. Suite 202 Victor, NY 14564

For all inquiries via email, please contact us here .

SENECA LAKE WINE TRAIL

Seneca lake has more than 50 beautiful vineyards that stretch for hundreds of acres on the sloping hills that ring the lake. the seneca wine trail includes 34 of these vineyards, and draws more than half a million visitors each year to sample the fruits of the local vintners’ labors. participating wineries host tasting events throughout the year, including food and wine pairings. , visit the seneca lake wine trail website here ., seneca lake wine trail map.

Visit Seneca Lake Wine Trail Website Here.

Seneca lake wine trail members., (names in red = wine & travel card savings available), wagner vineyards estate winery, ventosa vineyards, toast winery, three brothers wineries and estates, white springs farm winery, fruit yard winery, seneca shore wine cellars, castel grisch winery, belhurst estate winery, fox run vineyards, prejean winery, boundary breaks, anthony road wine company, j.r. dill winery, lakewood vineyards, glenora wine cellars, tabora farm and winery, miles wine cellars, leidenfrost vineyards, fulkerson winery, caywood vineyards, atwater vineyards, bagley’s poplar ridge vineyards, ck torrey ridge winery & meadery, lamoreaux landing wine cellars.

Related:    Cayuga Lake Wine Trail   |  Keuka Lake Wine Trail  |  Finger Lakes Wine

Things to do, food & drinks, lodging & real estate, cookie policy, privacy statement, about fingerlakes.com, fingerlakes.com is your complete guide to the entire finger lakes region of new york state--from wine trails to hiking trails and fishing to skiing..

Winewagen Tours is the premier Finger Lakes wine tour experience. Our experienced guides will take you on a luxurious journey to explore the region's stunning vineyards, taste the award-winning wines, and learn about the Finger Lakes wine industry. Whether you’re a wine connoisseur or just appreciate a good glass of wine, our tours can be tailored to your preferences and needs. So if you’re looking for an unforgettable experience in the Finger Lakes, look no further than Winewagen Tours.

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 FINGER LAKES WINE TOURS | SENECA, KEUKA, AND CAYUGA LAKE WINE TRAILS For up to date availability click BOOK NOW in the top menu.  If the date is available, click on it for an instant price quote and to reserve the date. At this time we are only offering private tours limited to 6 passengers maximum in our Nissan van.  Due to circumstances beyond our control, the Volkswag en Bus will not be in use again for tours.

Seneca Wine Boat Tours

Seneca Lake Wine Tours & Tastings

Explore our property and taste what makes Fulkerson sensational.

Wine Tastings On Seneca Lake

Delight your taste buds with one of our popular tasting flights! We're proud to offer a variety of our world-class wines and are sure everyone will find a new favorite. Tasting flights are $9 (Flights are poured in 1oz samples). You won’t regret making us a part of your Seneca Lake wine tasting experience.

We also have a menu available with the retail packs of charcuterie and cheeses available. We do not have the ability to cut or "build" charcuterie boards per say, but we'll supply a knife and cutting board for you to enjoy your selections. Our wine tastings on Seneca Lake are unparalleled experiences that are enjoyed by tourists and locals alike.

Walk-ins welcome based upon availability, if space is available.

Groups of 1-5 people, no reservations needed Groups of 6-10 people, reservations RECOMMENDED (last tasting at 4:15pm) Groups of 11-20 people, reservations STRONGLY RECOMMENDED (last tasting at 3:00pm) Groups of 21 and more people. RESERVATIONS REQUIRED with 10 day notice, available 9:00am-2:00pm-cost $15/person

Please note that Fulkerson Winery will be closed for renovations from January 22 to February 14.

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Pick Your Own Grapes

Discover the joy of doing it yourself! Pick your own fruit at our 215 year old farm! We have Apples and Grapes in the fall - and numerous varieties. Picking times are from 9am-4:30pm every day from September 15th-October 10th. Come inside to purchase boxes/bags, or bring your own and have us weigh them first so we don't charge you for them!

U-pick by the pound, prices vary.

Find Out What's Ready

Self Guided Vineyard Tour / Walk - 3.5 Miles of Trails!

The ultimate Fulkerson experience. Enjoy a leisurely stroll through vineyards, fields, and forests on our 3.5-mile trail system (the trail walks through a disc golf course, so please watch for flying discs). There are many opportunities on the walk to enjoy views of the Seneca Lake wine tour! After your walk, settle in for a wine tasting with a nibble of cheese, crackers, and charcuterie.

Walking is free, averaging 1:50 minutes for the entire trail, but the main loop is 1.5 Miles and takes approximately 45 Minutes. You can Turn Back at any time during your walk. Trail map available here

Please come between the operating hours of 10 am-5 pm. The trail is open year-round!

Taste the Trail

Coming out to explore the Finger Lakes region and interested in Seneca Lake wine tours? Stop by Fulkerson Winery, we're closer than you think!

• Glenora Wine Cellars - 1 minute drive
• Toast - 4 minute drive
• Fruit Yard Winery - 4 minute drive
• Lakewood Vineyards - 5 minute drive
• Tabora Farm and Winery - 5 minute drive
• Torrey Ridge Winery - 10 minute drive
• Earle Estates Meadery - 10 minute drive
• Castle Grisch Winery - 11 minute drive
• Miles Wine Cellars - 12 minute drive
• Anthony Road Wine Company - 17 minute drive
• Catharine Valley Winery - 17 minute drive
• Fox Run Vineyards - 19 minute drive
• Seneca Shore Wine Cellars - 19 minute drive
• J.R. Dill Winery - 20 minute drive
• Atwater Estate Vineyards - 20 minute drive
• Cheateau LaFayette Reneau - 21 minute drive
• Leidenfrost Vineyards - 24 minute drive
• Hazlitt 1852 Vineyards - 24 minute drive
• White Springs Winery - 25 minute drive
• Penguin Bay Winery - 26 minute drive
• Bagley's Poplar Ridge Vineyards - 26 minute drive
• Caywood Vineyards - 27 minute drive
• Belhurst Estate Winery - 28 minute drive
• Wagner Vineyards - 30 minute drive
• Lamoreaux Landing Wine Cellars - 30 minute drive
• Ventosa Vineyards - 35 minute drive
• Boundary Breaks Vineyard - 37 minute drive
• Three Brothers Wineries and Estates - 40 minute drive

Ready to make delicious wines yourself?

Check out our home winemaking supplies..

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Trust Fulkerson To Provide The Finest Winery Experience

Discover why we’re known to give some of the best Seneca Lake wine tours at Fulkerson Winery. We offer rich flavors and breathtaking scenery of the Finger Lakes region that are second to none. Our wine tasting on Seneca Lake experience offers a delightful journey through Fulkerson-approved varietals and vintages. Plan your visit for an unforgettable time.

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• Resumes May 1, 2024

Guided EAST SENECA Lake Wine Tour with Lunch

Quick Details

• Map Marker Note: Pick-up time varies based on location. See below Departure Locations for specifics.
• Clock Duration: 7 Hours
• Users Ages: Ages 21+
• Calendar When: Pickups begin at 10:00 AM with last drop off at approximately 6:00 PM. Check below for specific pickup times associated with each hotel

Guided East Seneca Lake on a Wine Tour with Lunch

This tour gives guests the opportunity to experience some of the best wine in Upstate New York. East Seneca Lake is known in the region as the “banana belt” for its exceptional terroir, making it ideal for crafting dry classic European styled wines. At each winery, guests taste multiple vintages and varietals from different sites, discovering firsthand the effects of seasonal variation, age, and terroir in each glass.

The three wineries for your tour will be selected based on availability and timing and  will include 3 producers, an interactive guided tour, experiential food pairings, and a locally sourced lunch. For more information on which wineries we visit for this tour, please see the drop-down below.

Our first stop will include an interactive vineyard or production tour. You will learn about the process of making wine from soil to grape to bottle to glass. After the tour you will have a curated tasting experience with a senior tasting room associate, owner or winemaker. Your tour will be weather dependent and may focus on what is happening now in the cellar.

After your first immersive experience and tasting, you will be hosted for a locally-sourced lunch with seasonal flavors ready to warm you from the inside out. Enjoy captivating views while eating local!

After lunch we will visit 2 wineries for an guided tasting curated with an experiential pairing ranging from artisan cheese to locally crafted chocolate. You will be fully immersed in the warmth of stunning food and wine pairings.

To see the participating wineries on a given day, please visit the touring calendar. These wineries and lunch locations may be subject to change.

(as needed additional lunch destinations may be incorporated into the tour)

• Chevron down Featured Wineries

Silver Thread Vineyard  will welcome you, glasses in hand. Owners Paul and Shannon Brock have built their vineyard using sustainable and biointensive farming practices. You will learn all about them on the vineyard* tour while they share with you their philosophy of sustainable farming. Afterward, you will head to their VIP wine cellar tasting room, and explore a flight of their award-winning, biointensive, small-batch wines including Rieslings, Gewurztraminers, and their very popular Blackbird red blend paired with local cheese.

Damiani Wine Cellars situated on the eastern shore of Seneca Lake is sure to impress with their elegant and nuanced wines which truly capture the terrior of the region. Be captivated by an elevated, private wine tasting paired with locally-made, hand-crafted chocolate, carefully curated to match Damiani’s award-winning red and white varietal wines. Damiani is known for consistently having some of the best red wines in the region.

Flatt Rock Wine Cellars is an exciting boutique winery on the eastern shore of Seneca Lake. Owner and grower Dave Flatt guides you through a tasting of elegant wines created in the French winemaking tradition particularly inspired by bottle-aged reds. The tasting features a locally-crafted chocolate pairing. 

At Idol Ridge Winery. head winemaker Phil Plummer, who has been making wine in New York’s Finger Lakes region for over a decade, will greet you. This experience is only available to our guests. Phil  has taken a lead role in the development and production of a wide-ranging portfolio of wines. Phil has a penchant for innovation and exploring the outer regions of what the Finger Lakes wine region is capable of producing. The result of his experience and passion are wines that are contemplative, engaging and down-right delicious.

We have had the distinct pleasure of visiting Red Newt Wine Cellars for many years! You are in for a fantastic tasting of their wines. With an award winning winemaker and a reputation for delightful Rieslings, you are sure to find something you love. They are known for their Rieslings and have a wide variety of well balanced wines. Enjoy our custom tasting there with their Hellbender port-style wine to end.

• Chevron down Touring Options

This tour is available in three different options:

Shared Tour: Small, guided experience for up to 7 guests (2-3 different households) with knowledgeable wine professional tour guide. This is the enhanced shared group experience for which we are known, now in an extra small format.

Traditional Private Tour:  The high-quality experience you have come to expect in an E!FLX tour, now available as a private experience for 2-7 people. Comes with $15 of “Bottle Bucks” per person, that serves as cash towards wine purchases at all stops.

Premium Private Tour Upgrade:  All the enhanced features of our traditional private tour (including “Bottle Bucks”) with upgraded premium tastings at each winery. Tastings will feature limited library and reserve wines not typically offered to the public. You can upgrade your Traditional Private Tour to a Premium Private Tour for an additional $50 per person.

Want to get even more out of your private tour? Premium Private Tours offer the option to have a certified sommelier serve as your tour guide for the ultimate experience!

• Chevron down What's Included
• All-inclusive wine tour experience for 2-7 guests 
• Transportation provided in our 7-passenger Mercedes Metris
• Vineyard and winemaking tour at the first winery
• Private, fully-curated, enhanced, tasting experiences at each winery
• An experiential food pairing at each winery
• Locally-sourced lunch at a winery overlooking vineyards & Seneca Lake
• Added services including water and snacks on board your vehicle
• Chevron down Departure Locations

The following locations are available for pick up and drop off on our Shared Tours:

• 10:00 AM @ La Tourelle Hotel & Spa , 1150 Danby Rd., Ithaca, NY 14850
• 10:15 AM @ Hotel Ithaca , 222 S. Cayuga St., Ithaca, NY 14850
• 11:00 AM @ Watkins Glen Harbor Hotel , 16 N Franklin St, Watkins Glen, NY 14891

On private tours, we provide custom pick-up and drop-off at your preferred location (additional fees may apply).

• Chevron down Important Information
• Please let us know if you have any dietary restrictions or special considerations, and we will do our best to accommodate.
• All guests are required to verify they have read and understood our Assumption of Risk Waiver.

Guest Minimum and Maximum on Shared Tours

All Shared Tours require a  minimum of 4  total guests  in order to run the tour at the listed price. These tours will typically consist of 2-3 separate parties joining together in a shared experience, offering exceptional value for couples and small groups.

In the event that the 4 guest minimum is not met, we will contact you one week prior to the scheduled date where you will be offered the following options depending on the number of guests currently booked:

• Upgrade to a shorter private afternoon tour just for you
• Reschedule the tour for a future date at no penalty
• Cancel the reservation and receive a full refund

Related Tours

• Users Ages 21+
• Clock 7 Hours

Experience! WEST SENECA Lake Wine Tour with Lunch

The western shores of Seneca Lake are home to some of the most beautifully crafted wines in the Finger Lakes. Learn about the people behind the wine, their authenticity, and their passion.

• Clock 7.5 Hours

Experience! Northwest Seneca Lake Wine Tour with Lunch

Join us on this special full-day tour to discover quality wine producers along the northwestern shores of Seneca Lake, explore their commitment to the wine-making process, and taste the end results.

Welcome to the 2024 Season

Finger lakes preferred wine & brew tours, quality wine & brew tours.

Available 7 Days a Week, Year-Round*

Quality Wine Tours, a division of Quality Transportation Services, has been providing "Scenic, Fun & Tasteful" tours since 1996. Tours are available 7 days a week to some of New York's finest wineries located in the beautiful scenic valleys of the Finger Lakes including Seneca , Keuka , Cayuga and Canandaigua lake trails. One of our professional drivers will guide you through one of our standard winery tours or you can customize your own tour.

Interview A short video interview with two of our clients who were participants in the Seneca Wine Trail Cruisin' The Tropics Weekend.

In the Media (PDF LINKS)

Quality Wine and Beer Tours — the pioneers who invented the wheel . Quality Tours is all over the place! Based in Victor, they cover the entire region... FLX Libations The Getaway Guy: Road Trip Getaways with Mike O'Brian Vol. 2 . Mike features a review of Quality Wine Tours! The Get Away Guy On the Finger Lakes Wine Trails with Quality Wine Tours . When does a single request launch a new business? When you're Jim Havalack... and one of your regular customers asks you to take him on a winery tour instead of to the airport. Finger Lakes Travel Maven "Quality Wine Tours all year long, all around the Finger Lakes" . Questions abound. Which ones to visit? Where is that one? Are the wines any good? Who’s going to be the designated driver? Quality Wine Tours has the answers... Chronicle Express

©2006-2024 Quality Wine Tours. A Division of Quality Transportation Services . All Rights Reserved. Web Site & Hosting by The Gain Company

To Book Your Trip Call us: (800) 959-9258

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Want To Visit Finger Lakes? We’ll Help You!

Welcome to the Finger Lakes Region of Central New York. For a weekend get-a-way or just a night – We would like you and your Group to be comfortable in our local Accommodations. Should you have need, there are Quality Hotels and Bed & Breakfast Lodging contacts in our useful links. Want the Cheapest Hotel ? Call Orlando at 800-959-9258 for His Suggested Ithaca Lodging. Also, Please Contact Orlando Through our Contact Page , should You decide to pay Up To 20% of Our All Day Wine Tour Transportation cost with BitCoins.

Seneca Lake Wine Trial

Rent a vehicle, vehicle details.

BEST All Day Navigator SUV Guided Wine Tasting Tours an Prices , Anywhere in the Upstate New York Fingerlakes Region Just $350 per day. Financing can be Provided during Your Check-out  – When You Register your Email address at  http://FTanT.com

• Seating Capacity : 7
• Front AC: Yes
• Rear AC: Yes

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Guided Finger Lakes and Seneca Lake Wine Tours. For More Details

Easy online inquiry.

Before you visit Finger Lakes, we highly recommend to discuss with us and schedule your trip. For more details call us at 800-959-9258

Guided Wine Tours

Book our guided wine tour packages for a safe and secured wine trip. We do have professional driver and car rental packages.

Experienced Chauffeur

Our experienced Chauffeur is available for Transport in Finger Lakes, Seneca lake and Ithaca etc. You can hire our Chauffeur services for a wine tasting tour in Finger Lakes.

The Financing is provided by PayPal through a program that is called Pay me Later. For more details contact - Orlando

Whether you are looking for a weekend out with Friends or want to spend the day with someone Special, consider a Tour of the famous Finger Lakes Wineries. Sit back and enjoy the ride as our Fingerlakes Transport an Tours guide takes you along the Seneca Lake Wine trail, Keuka Lake Wine trail or Cayuga Lake Wine trail.

To Book Your Trip Call : (800) 959-9258

Talk to our tour experts and we'll help you to decide or Email - [email protected]

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Your Safety During Pandemic is Our Concern. For More Details Call us.

How to finance your trip, pay now and book your trip.

Pay Now and book your trip to Finger Lakes, NY. You can pay . You need to pay $378.00 USD via PayPal or any Credit /Debit cards for an awesome one day trip. For more details please talk to us.

Contact Us Today

To schedule your trip. send your trip details today, covid -19 advisories, keeping you safe during covid-19..

What you can expect during your visit

• Face masks required for travelers in public areas
• Face masks required for guides in public areas
• Social distancing enforced throughout experience
• Regularly sanitized high-traffic areas
• Gear/equipment sanitized between use
• Transportation vehicles regularly sanitized
• Guides required to regularly wash hands

P.S: Safety precautions are provided by the tour operator and are not checked by Viator for accuracy.

To Schedule Your Trip Fill the Form

If you are planning to visit Finger Lakes and Seneca Lake Wine Trail, just fill-up the form below and we’ll get back to you in 24 hrs. Or simple call Orlando at 800-959-9258 

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Winery Events on Seneca Lake

Find events at seneca lake wineries, events search and views navigation, event views navigation, fizzante fridays at ventosa, wine and pickle pairing at toast winery, hazlitt happy hour, art series vertical tasting at anthony road, saturday live music at white springs winery, cabernet franc vertical tasting, mimosa monday at hazlitt, wednesday live music at ventosa vineyards, wagner vineyards sip and paint night, atwater wine dinner at 1897 beekman house, nurses appreciation week @3broswine, sunday supper at anthony road wine company, winemakers’ dinner may 5th, rosé in may tasting pass, mother’s day buffet at veraisons restaurant, mother’s day brunch at ventosa vineyards, mother’s day brunch at wagner vineyards’ ginny lee café, mother’s day french café pop-up at fox run, mother’s day @ 3bros wine.

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just a short drive away

Come visit us in the heart of the finger lakes.

The Seneca Lake Wine Trail is easily accessible and convenient to get to! Whether you are a New Yorker coming in for the day or traveling from farther away, we are an experience you won’t want to miss!

Stay Connected!

(877) 536-2717 • [email protected] PO Box 437 Watkins Glen, NY 14891

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Sober Travelers Find Something to Savor in Wine Country

Mocktail trails, olive oil tours and elevated dining experiences are among the many ways the renowned wine-producing areas of Sonoma, Mendoza and Tuscany are appealing to sober or sober-curious travelers.

By Christine Chitnis

Amy Snook knows more about wine than your average traveler. Originally from California, she now lives in the Douro Valley of Portugal, her partner works in the wine industry, and she has visited 47 countries, many of which have celebrated viticulture. But seven years ago, on a trip to Mendoza, a winemaking region in the foothills of Argentina’s Andes Mountains, she opted to abstain from drinking alcohol, a decision she would repeat in future travels.

“It’s such a long flight to Argentina, and I was only there for 10 days,” said Ms. Snook, 34, a publishing professional. “I’m aware of how alcohol affects me, and I chose to prioritize feeling amazing every day of the trip over dealing with a hangover.”

During her visit, Ms. Snook bicycled between vineyards, reveled in breathtaking scenery, relaxed with spa treatments and engaged with sommeliers and winemakers, coming away with a new appreciation for sustainable and regenerative agriculture.

“The obvious question when you tell someone that you aren’t drinking is, ‘Out of all the places you could go, why travel to wine country?’” she said. “But to me, it makes perfect sense because these regions offer all the perks of luxury travel — wellness amenities, beautiful landscapes and fine dining.”

With 41 percent of Americans seeking to reduce their alcohol intake, according to a consumer-sentiment study released in January by NCSolutions, Ms. Snook’s experience is part of a larger trend: the rise of sober-curious or mindful drinking. While sober travel is hardly a new concept, its popularity is surging to new heights — particularly among younger generations — and forcing a reckoning in the wine industry. The 2024 State of the U.S. Wine Industry report , an annual forecast of market conditions and trends written by the wine-business analyst Rob McMillan, found that 52 percent of consumers ages 21 to 34 believe that consuming alcohol, even in moderation, is bad for your health.

This trend is reshaping travel to world-class wine destinations like Sonoma County, in California, as well as Mendoza and Tuscany. Blessed with temperate climates, extended growing seasons, fertile soils, rich histories and breathtaking vistas, these renowned wine locales are expanding their offerings to attract drinkers and nondrinkers.

Here are some of the restaurants, tour groups and wineries in those regions that are reinventing the travel experience to be more inclusive of the sober-curious.

Dining in Sonoma

If wine is a true expression of the land, embodying the unique characteristics of its soil, weather and the meticulous craftsmanship of those who cultivate it, can you still forge that connection without drinking?

At Cyrus , a Michelin-starred fine dining destination in Geyserville , Calif., the answer is a resounding yes. Sonoma County, double the size of neighboring Napa, made conscious decisions to protect and diversify its land use, ensuring grapes as well as agricultural crops were grown. Douglas Keane, Cyrus’s owner and chef, highlights the local harvest by working with small farms and purveyors to source his ingredients. Crosnes — a Chinese artichoke — from Alexander Valley Vineyards gardens, yuzu and finger limes from the citrus grower David Levine, and cheesefrom Andante Dairy have all ended up on Cyrus’s menu.

Also on the menu: Kally , an alcohol-free wine alternative produced with housemade organic verjuice and sourced from Northern California. Served at more than 15 other Michelin-starred restaurants, Kally’s bottles include Early Chardonnay, which is crisp, bright and changes flavor and aroma as it moves across the palate, similar to a fine wine. A tart, vibrant Golden Sparkler has notes of jasmine and citrus, and a floral, fruity Rosé Sparkler offers hints of strawberry and hibiscus.

“Chefs and sommeliers are interested in having precise nonalcoholic pairings. Their food was created to be prepared with sophisticated drinks, not just sparkling water,” said Scott Mitic, who created the beverage along with his wife, Katie.

Customers, too, appreciate having a choice, he said, noting that many of Kally’s most loyal drinkers are wine enthusiasts. “This is not an abstinence movement; it is a moderation movement.”

Cyrus Schultz, the wine director and sommelier at Cyrus, aims to create drinks that make sober guests feel just as special, if not more, than those indulging in traditional wine pairings. His nonalcoholic creations include the Rosé Champagne, an effervescent blend of coconut, white sesame, cherry blossom and lime, and the Apple Martini, a sweet, herbaceous concoction of pink lady apple, fennel and mint olive oil.

“The intention is never to mimic alcohol products, but to construct the pairings similarly to how a chef looks at a menu — different textures, temperatures and flavor profiles,” Mr. Schultz said.

These efforts are not limited to one restaurant. Chris Vomvolakis, senior manager of consumer public relations at Sonoma County Tourism , said bars, restaurants and wineries across the region are recognizing that it’s not all about wine.

The town of Healdsburg recently created the Mocktail Trail , with eight participating restaurants, and Meadowcroft Wines in the town of Sonoma curated a flight of original zero-proof cocktails. David Messerli, Meadowcroft’s marketing and strategy director, said the winery encourages guests “to discern aromas, flavors and nuances, much like they would with wine.”

“For those opting out of alcohol, we felt there was more we could do,” he said. “People have various reasons for abstaining from alcohol, and no one should feel excluded because of it.”

Women-led luxury in Mendoza

Mendoza, renowned for its malbec wines and stunning Andean landscapes, is no stranger to luxury accouterments, but sober guests? That is a newer phenomenon. “We have definitely noticed an increase in guests seeking nonalcoholic travel options in recent years,” said Victoria Stiles, sales manager at Cavas Wine Lodge , a luxury 18-room hotel set amid a 55-acre vineyard.

At Cavas, wine may be the main attraction, but guests can book spa treatments using vine and grape-seed extracts, join yoga sessions on the private terrace overlooking the Andes and vineyards, and take full-day hiking excursions to Aconcagua Provincial Park, a rugged, mountainous destination that is home to Mount Aconcagua, South America’s highest peak.

Wild Terrains , a certified B-Corp travel company specializing in experiences for women, has planned three days of a 10-day Argentina tour to be sober-inclusive in Mendoza. Built around women-owned businesses, stops include boutique lodging at Entre Cielos , horseback riding in the Andean foothills, home-cooked asado at Estancia Los Chulengos and a private dining experience at Michelin-starred Zonda Cocina de Paisaje . The meal offers special mocktail pairings with distinct flavors like lemon verbena, beets and burro, an herb used to make digestive teas and infusions.

“In Mendoza, our trip centers on talented female winemakers who are pushing boundaries in a historically male-dominated industry,” said Lauren Bates, founder of Wild Terrains. “While these experiences include wine tastings, we want sober travelers to feel intentionally included even if they are skipping the wine tasting.”

Sofia Pescarmona, owner of the Bodega Lagarde vineyard and Zonda Cocina de Paisaje, said that while the restaurant experience aims to showcase their wine, nondrinkers will also appreciate it.

“We truly believe we can offer an elevated experience for those who don’t drink wine by highlighting other seasonal produce grown on our property,” she said.

Tasting olive oil in Tuscany

Wine tastings epitomize indulgence, especially immersed in the heart of Tuscany, when visitors can savor glass after glass of Chianti, Brunello di Montalcino and Vino Nobile di Montepulciano. Salvatore Ferragamo Jr., chief executive of the Il Borro wine estate and grandson of the fashion house’s founder, encourages guests to find other ways to indulge.

“The olive harvests in the autumn produce the region’s spicy, piquant ‘green gold,’” said Mr. Ferragamo.

Il Borro, in Tuscany’s Valdarno, is a meticulously restored medieval village that includes 58 suites, three vacation villas, two restaurants, stables, working vineyards and olive groves. Olive oil production began in 1996, following the recovery of varieties like Frantoio, Moraiolo and Leccino that had long been neglected. Now, after touring some 80 acres of organic groves, guests can engage in a tasting experience of two distinct oils, one full-bodied with floral, fruity and grassy aromas, the other robust, peppery and dark.

Another option, Tuscan Organic Tours , offers immersive daylong experiences that delve into wine and oil but also other rich agricultural offerings. Delicious tours with private transportation highlight tastes and flavors that include Pecorino di Pienza, one of the most renowned Italian cheeses, saffron and fresh pastas. The tours include visits to organic farms, lunches, tastings, and opportunities to participate in cheese-making and saffron harvesting.

Follow New York Times Travel on Instagram and sign up for our weekly Travel Dispatch newsletter to get expert tips on traveling smarter and inspiration for your next vacation. Dreaming up a future getaway or just armchair traveling? Check out our 52 Places to Go in 2024 .

Open Up Your World

Considering a trip, or just some armchair traveling here are some ideas..

52 Places:  Why do we travel? For food, culture, adventure, natural beauty? Our 2024 list has all those elements, and more .

Mumbai:  Spend 36 hours in this fast-changing Indian city  by exploring ancient caves, catching a concert in a former textile mill and feasting on mangoes.

Kyoto:  The Japanese city’s dry gardens offer spots for quiet contemplation  in an increasingly overtouristed destination.

Iceland:  The country markets itself as a destination to see the northern lights. But they can be elusive, as one writer recently found .

Texas:  Canoeing the Rio Grande near Big Bend National Park can be magical. But as the river dries, it’s getting harder to find where a boat will actually float .