rajasthan film tourism policy 2022

We use cookies to ensure best experience for you

We use cookies and other tracking technologies to improve your browsing experience on our site, show personalize content and targeted ads, analyze site traffic, and understand where our audience is coming from. You can also read our privacy policy , We use cookies to ensure the best experience for you on our website.

By choosing I accept, or by continuing being on the website, you consent to our use of Cookies and Terms & Conditions .

• Leaders Speak
• Brand Solutions
• Rajasthan government approves film tourism promotion policy

The policy has been launched with the aim of developing Rajasthan as a film destination. The other important decisions taken at the meeting included the formation of a Public Financial Management Training Society, and a cadre of Vice Principals in Government Higher Secondary Schools, among others.

• Updated On Apr 7, 2022 at 05:20 PM IST

• Published On Apr 7, 2022 at 04:13 PM IST

All Comments

By commenting, you agree to the Prohibited Content Policy

Find this Comment Offensive?

• Foul Language
• Inciting hatred against a certain community
• Out of Context / Spam

Join the community of 2M+ industry professionals

Subscribe to our newsletter to get latest insights & analysis., download ettravelworld app.

• Get Realtime updates
• Save your favourite articles

• Tourism News
• Destination
• Film Tourism
• Tourism Industry

• Phone +91-8559897468
• Email info@fhtr.in
• Address Jaipur, Rajasthan
• Email info@fhtr.in

FEDERATION OF HOSPITALITY AND TOURISM OF RAJASTHAN

“RAJASTHAN FILM TOURISM PROMOTION POLICY 2022 TO BE LAUNCHED AT RDTM”

– Press Conference for Rajasthan Domestic Travel Mart – From 22 July to 24 July 2022 – 9,000 structured B2B meetings will be held between buyers and sellers

“RAJASTHAN FILM TOURISM PROMOTION POLICY 2022 TO BE LAUNCHED AT RDTM” – Gayatri Rathore Principal Secretary Tourism

Jaipur, 19 July: The Rajasthan Film Tourism Promotion Policy 2022 will be launched at the inaugural session of Rajasthan Domestic Travel Mart (RDTM) 2022 on 22 July. The Policy will provide an enabling environment with subsidies and incentives upto 2 Crore for all kinds of films – be it regional, Bollywood, Hollywood or OTT. This was stated by Principal Secretary Tourism, Ms Gayatri Rathore. She was speaking at a press conference organised for the forthcoming RDTM scheduled to be held from 22 to 24 July. RDTM is being jointly organised by the Department of Tourism, Government of Rajasthan and the Federation of Hospitality and Tourism of Rajasthan (FHTR).

Throwing light on the marketing initiatives of the Department, Ms Rathore further said that a 360 degree marketing and branding campaign has been started by the Government. As a part of this plan, hoardings at prominent airports and railways, in-flight advertising, bloggers and influencers in rural areas of Rajasthan, among other initiatives are being organized. ‘Rajasthan Calling’ Roadshows will also be organized in many cities across the country including Bangalore, Lucknow, Gurugram, Kolkata, and Ahmedabad, among others.

President, FHTR, Mr Apurv Kumar said that the revival of the tourism and hospitality sector which was the worst hit during the pandemic will get a boost because of RDTM which is happening once again. The Mart will be inaugurated by Rajasthan Chief Minister, Mr Ashok Gehlot on 22 July at Hotel Clarks Amer. Also, Minister of Art and Culture, Government of Rajasthan, Dr B.D. Kalla; Minister of Tourism, Government of Rajasthan, Mr Vishvendra Singh; Chief Secretary, Ms Usha Sharma; Principal Secretary of Tourism, Ms Gayatri Rathore; President Emeritus, Indian Heritage Hotels Association (IHHA), Mr Gaj Singh and President Honour, FHTR, Mr Bhim Singh will be present at the inaugural session.

Mr Kumar further said that on 23 and 24 July, around 9,000 structured B2B meetings will be held between buyers (pan-India) and sellers at the Birla Auditorium. Around 400 domestic tour operators from across the country will network with 200 exhibitors from Rajasthan who will showcase the prowess and potential of their tourism products like hotels, resorts, amusement parks, etc. He also thanked the Department of Tourism for their support and cooperation with the mega travel mart.

Press Backgrounder • Chief Minister Ashok Gehlot to be the Chief Guest • 200 exhibitors from Rajasthan will showcase their tourism products • 400 domestic tour operators pan-India to attend

RAJASTHAN DOMESTIC TRAVEL MART 2022 (22 July to 24 July)

Tourism is among the most important sectors in Rajasthan with a wide range of products on offer, including history and heritage, art and culture, wildlife, fairs and festivals, adventure, wedding, film shoot destinations, rural, religious, experiential, and many more. However, the industry suffered serious setbacks during the global Covid-19. With the visit of international tourists to India hugely curtailed, the focus now is on domestic tourism.

Rajasthan Domestic Travel Mart (RDTM) witnessed its successful debut edition in July 2018. The mega-event saw a large amount of B2B structured pre-fixed meetings between buyers and sellers over two days. Various leading Rajasthan sellers, including hotels, restaurants as well as travel and trade companies participated in the Mart.

Looking at the major success of the first RDTM, an MoU was signed between the Department of Tourism, Government of Rajasthan and the Federation of Hospitality and Tourism of Rajasthan (FHTR) on 6 April 2022 at Hotel Clarks Amer for the joint organization of the RDTM 2022.

ORGANISERS Rajasthan Domestic Travel Mart is being jointly organised by the Department of Tourism, Government of Rajasthan and the Federation of Hospitality and Tourism of Rajasthan (FHTR).

INAUGURAL CEREMONY (22 JULY) The 3-day Travel Mart will be inaugurated by Chief Minister, Government of Rajasthan, Mr Ashok Gehlot on Friday, 22 July at Hotel Clarks Amer in Jaipur. The Rajasthan Minister of Art and Culture, Dr B.D. Kalla; Rajasthan Minister of Tourism, Shri Vishvendra Singh; Chief Secretary, Ms Usha Sharma; Principal Secretary of Tourism, Ms Gayatri Rathore; President, FHTR, Mr Apurv Kumar; President Emeritus, Indian Heritage Hotels Association (IHHA), Mr Gaj Singh and President Honour, FHTR, Mr Bhim Singh will be present at the inaugural session. Also, Director of Tourism, Ms Rashmi Sharma; Sr. Vice President, FHTR, President Hotels and Restaurants Association of Rajasthan (HRAR) and President, Rajasthan Association of Tour Operations (RATO), Mr Kuldeep Singh Chandela; Convenor of RDTM and Vice President, FHTR, Mr Khalid Khan, and Honorary Secretary General, Mr Mohan Singh Mertiya will be present on the occasion, as will be senior officials of the Department of Tourism and FHTR office bearers.

Needless to say, a large number of exhibitors and tour operators who are participating in the Mart will also be present.

STRUCTURED B2B MEETINGS (23 and 24 JULY) Like its debut edition, RDTM 2022 will also witness pre-structured B2B meetings between buyers and sellers over the course of 2 days at the Birla Auditorium in Jaipur. A whopping around 9,000 B2B structured meetings will be held between buyers and sellers coming from pan-India. Around 400 domestic tour operators from across the country will network with 200 exhibitors from Rajasthan who will showcase the prowess and potential of their tourism products like hotels, resorts, amusement parks, etc.

RDTM RDTM 2022 aims to revive the travel market of Rajasthan post-pandemic. It will serve as a common platform for interaction and business generation for the associated travel partners. Around 200 exhibitors from Rajasthan will showcase their tourism products and 400 domestic tour operators pan-India will attend the mega travel event. RDTM aims to bring under one roof, hospitality operators from the State of Rajasthan as well as major operators and influencers of tourism from different cities and states through B2B meetings. It also aims to inform and create awareness among the potential buyers of the particular features of the exhibiting hotel, resorts, and tour operations in different aspects. Various promotional activities for RDTM were organized at Jaipur, Jodhpur, Udaipur, Bharatpur and Mandawa.

TOURISM-FRIENDLY BUDGET BY THE STATE GOVERNMENT The Government of Rajasthan is doing its part with the announcement of a tourism-friendly and inclusive budget. A Tourism Development Fund of Rs 1000 crores has been announced. The Tourism and Hospitality sector has also been given a complete industry status which reflects the State’s robust focus on tourism. The sector is eligible for all industrial tariffs and levies. All tourism units defined in the Rajasthan Tourism Unit Policy 2015 are eligible for these industry benefits. Online entitlement certification is also being offered by the Government. This will attract major investments in tourism in Rajasthan.

MARKETING RAJASTHAN AS A PREFERRED DESTINATION Post-Covid, the State has been focused on domestic tourism as international tourism is yet to begin in right earnest. The Government has accorded priority to this sector in its policies and annual budget. There is a major thrust on marketing, branding and infrastructure development. This will be done by way of participation in major travel marts (both domestic and international), organising travel and tourism marts to promote inbound and domestic tourism, organizing Rajasthan calling roadshows in major cities as well as participating in major events by way of sponsorships or partnership support. The State is also being promoted through media campaigns social media platforms as well as influencer and blogger activities. Similarly, FAM trips for bloggers, influencers/ journalists, and PR activities are also being organised.

ABOUT FHTR FHTR celebrates all aspects of Rajasthan. The organisation is focused on objectives like offline promotions, digital marketing and cooperation through a hub and spoke model. The FHTR brand is professionally established on all digital platforms to connect and enable tourism stakeholders of all strata of society to feed into the pipelines. FHTR aims to become a single body to represent the tourism industry which will work cohesively to market the State and interact with different Government bodies.

QUOTES “Giving industry status to the tourism and hospitality sector reflects the State’s robust focus on tourism. It will prove to be a game-changer and will accelerate more investment and employment in this sector. The tourism sector is one of the largest employers and its growth is key for Rajasthan’s economy. The second edition of RDTM aims to promote tourism which is crucial in the current times as international tourism is yet to regain momentum.”

– Vishvendra Singh Tourism Minister, Government of Rajasthan

“Rajasthan has immense potential for investment in the tourism sector. The State Government has made many initiatives like Rajasthan Tourism Policy 2020, Rajasthan Home Stay (Paying Guest Scheme) 2021, Rajasthan Tourism Guest House Scheme 2021, etc. which will all go a long way in accelerating investment in the tourism sector. I hope for pro-active participation from all stakeholders at RDTM 2022 as a conducive joint effort by the Department and FHTR to revive the struggling tourism industry.”

– Gayatri Rathore Principal Secretary Tourism, Government of Rajasthan

“Public-private partnerships are the way to revive the industry. The entire sector is looking towards the domestic market for business. Rajasthan Domestic Travel Mart 2022 comes at an opportune moment to serve as a common platform for interaction and business generation for the associated travel partners. It will bring tour operators and influencers of tourism from India through B2B meetings under one roof.” – Apurv Kumar President, FHTR

• International
• Appointments
• Domestic Hotels
• International Hotels
• Attractions
• Ministry of Tourism
• Associations
• Guest Column
• Refund Policy

• India Calling

Rajasthan govt to launch Rajasthan Film Tourism Promotion Policy 2022

The Rajasthan Film Tourism Promotion Policy 2022 will be launched at the inaugural session of Rajasthan Domestic Travel Mart (RDTM) 2022 on 22 July. The Policy will provide an enabling environment with subsidies and incentives up to 2 Crore for all kinds of films – be it regional, Bollywood, Hollywood, or OTT. This was stated by Principal Secretary Tourism, Gayatri Rathore. She was speaking at a press conference organised for the forthcoming RDTM scheduled to be held from 22 to 24 July. RDTM is being jointly organised by the Department of Tourism, Government of Rajasthan and the Federation of Hospitality and Tourism of Rajasthan (FHTR).

Throwing light on the marketing initiatives of the Department, Rathore further said that a 360-degree marketing and branding campaign has been started by the Government. As a part of this plan, hoardings at prominent airports and railways, in-flight advertising, bloggers and influencers in rural areas of Rajasthan, among other initiatives are being organized. ‘Rajasthan Calling’ Roadshows will also be organized in many cities across the country including Bangalore, Lucknow, Gurugram, Kolkata, and Ahmedabad, among others.

President, FHTR, Apurv Kumar said that the revival of the tourism and hospitality sector which was the worst hit during the pandemic will get a boost because of RDTM which is happening once again. The Mart will be inaugurated by Rajasthan Chief Minister, Ashok Gehlot on 22 July at Hotel Clarks Amer. Also, Minister of Art and Culture, Government of Rajasthan, Dr B.D. Kalla; Minister of Tourism, Government of Rajasthan, Vishvendra Singh; Chief Secretary, Usha Sharma; Principal Secretary of Tourism, Gayatri Rathore; President Emeritus, Indian Heritage Hotels Association (IHHA), Gaj Singh and President Honour, FHTR, Bhim Singh will be present at the inaugural session.

Kumar further said that on 23 and 24 July, around 9,000 structured B2B meetings will be held between buyers (pan-India) and sellers at the Birla Auditorium. Around 400 domestic tour operators from across the country will network with 200 exhibitors from Rajasthan who will showcase the prowess and potential of their tourism products like hotels, resorts, amusement parks, etc. He also thanked the Department of Tourism for their support and cooperation with the mega travel mart.

RELATED ARTICLES MORE FROM AUTHOR

The 50th Germany Travel Mart to be held in Chemnitz from April 21 – 23

Dusit International concludes its three-city roadshow, highlights Thai-inspired hospitality and global portfolio expansion

Religious Tourism sees surge in Uttar Pradesh ahead of festivals

Recent Posts

Holiday Bazaar launches Wild Whispers DMC to elevate luxury safari experiences...

Bhutan’s successful ‘High Value, Low Volume’ tourism mantra

MEA issues advisory to Indian travellers to refrain from travelling to...

The 50th Germany Travel Mart to be held in Chemnitz from...

Taiwan Tourism Administration launches Taiwan Specialist Program to upskill trade partners

Latest posts.

• Ground Reports
• 50-Word Edit
• National Interest
• Campus Voice
• Security Code
• Off The Cuff
• Democracy Wall
• Around Town
• PastForward
• In Pictures
• Last Laughs
• ThePrint Essential

Jaipur, Apr 6 (PTI) The Rajasthan Cabinet on Wednesday approved a film tourism promotion policy aimed at promoting the state’s culture, tourist places and employment generation.

The Rajasthan Film Tourism Promotion Policy, 2022 was approved in the cabinet meeting chaired by CM Ashok Gehlot.

The Cabinet also gave a nod to the formation of Public Financial Management Training Society and the cadre of vice-principals in higher secondary schools.

According to an official statement, the film tourism policy will promote the preservation of art and culture along with creation of employment in various fields related to films.

Through films, tourist places of Rajasthan will also be promoted in the country and the world.

Through this policy, provisions for financial assistance, awards and cash prizes have been proposed to encourage film production in Rajasthani language.

Along with this, it has also been proposed to give financial benefits and grants to domestic and foreign filmmakers for shooting in Rajasthan.

In the meeting, it was decided to name recently announced free IPD and OPD treatment scheme as “Mukhyamantri Free Nirogi Rajasthan Yojana”.

Gehlot had announced to provide free IPD and OPD treatment scheme in all government medical institutions of the state in the budget of this financial year.

The Cabinet has approved the Rajasthan Educational (State and Subordinate) Service Rules (Second Amendment) 2022.

With this, a cadre vice-principals will be formed to improve the smooth operation and supervision of educational work in higher secondary schools.

The cabinet has approved an amendment to the Rajasthan District Court Clerical Establishment Rules-1986 (Rule 7-C) through which better opportunities will be available to eligible sportspersons in jobs.

The Cabinet decided to appoint Rajasthan State Road Development and Construction Corporation (RSRDC) as the executive agency for the construction work of the Mini Secretariat at Sri Ganganagar. PTI AG RDK

This report is auto-generated from PTI news service. ThePrint holds no responsibility for its content.

Subscribe to our channels on YouTube , Telegram & WhatsApp

Support Our Journalism

India needs fair, non-hyphenated and questioning journalism, packed with on-ground reporting. ThePrint – with exceptional reporters, columnists and editors – is doing just that.

Sustaining this needs support from wonderful readers like you.

Whether you live in India or overseas, you can take a paid subscription by clicking here .

LEAVE A REPLY Cancel

Save my name, email, and website in this browser for the next time I comment.

Most Popular

44 years on, two things that have changed in modi’s bjp, and one that hasn’t, modi rallies to return of jaswant singh’s son — bjp’s scramble to retain barmer as rebel queers pitch, people joining from other parties will strengthen bjp but our ideology will never change, says gadkari.

Required fields are marked *

Copyright © 2024 Printline Media Pvt. Ltd. All rights reserved.

• Terms of Use
• Privacy Policy

Rajasthan notifies its Rajasthan Film Tourism Promotion Policy 2022

We have updated our terms and conditions and privacy policy Click "Continue" to accept and continue with ET BrandEquity

We use cookies to ensure best experience for you

We use cookies and other tracking technologies to improve your browsing experience on our site, show personalize content and targeted ads, analyze site traffic, and understand where our audience is coming from. You can also read our privacy policy , We use cookies to ensure the best experience for you on our website.

By choosing I accept, or by continuing being on the website, you consent to our use of Cookies and Terms & Conditions .

• Leaders Speak
• Brand Solution
• Rajasthan govt starts special marketing, branding campaign to boost tourism

In a series of initiatives to boost tourism in the desert state, Rajasthan Tourism has announced the launch of the Rajasthan Film Tourism Promotion Policy 2022.

• Updated On Jul 21, 2022 at 02:20 PM IST

Karnataka to go for international publicity campaign for brand Mysuru Dasara

The government order on Mysuru Tourism Circuit would be issued within a week, Bommai said adding, the tourism promotion programmes would be formulated by the tourism department in association with private players.

Misuse of exemption led to 5% GST on prepackaged food: FM Nirmala Sitharaman

She added that the government was receiving complaints from suppliers and industry bodies and they wrote to the government to impose GST uniformly on all packaged commodities to stop such misuse.

• Published On Jul 21, 2022 at 02:20 PM IST

All Comments

By commenting, you agree to the Prohibited Content Policy

Find this Comment Offensive?

• Foul Language
• Inciting hatred against a certain community
• Out of Context / Spam

Join the community of 2M+ industry professionals

Subscribe to our newsletter to get latest insights & analysis., download etbrandequity app.

• Get Realtime updates
• Save your favourite articles

• vishvendra singh
• rajasthan chief minister
• ms gayatri rathore
• ashok gehlot
• rajasthan tourism
• rajasthan domestic travel mart
• rajasthan film tourism promotion policy
• rajasthan and the federation of hospitality