How to make a stunning travel brochure – Templates included

How to make a stunning travel brochure – Templates included

Travelling is one of life’s greatest pleasures. A journey to discover new places, cultures, and traditions and a reflective self-discovery trip we get to embark on every time we go somewhere else. Sometimes, stunning travel brochures are the only tools you have to inspire travelers to visit new destinations worth exploring.

During the height of the pandemic, traveling of any kind was halted or severely restricted. That resulted in an interest spike as soon as the borders opened. No surprise there. There’s a hunger for it that the industry strives to satisfy.

But how do you grab the attention of all potential wanderers in the post-pandemic era? Do you follow the same pattern as before, or use optimized tools for your benefit?

How to make a stunning travel brochure banner

Whether you’re running an online travel agency , an independent travel agent, or just promoting your tourist attraction, travel brochures are a great promotional tool. Still, traditional marketing tools made their way into the digital world, and with the right online marketing tool , you can make any type of brochure digital in no time.

We’ll get into the details of how to make a travel brochure and more in a minute. Let’s just make sure we cover our bases first.

A travel brochure is the most commonly used promotional tool for the tourism industry’s marketing strategy. Its role is to promote a destination, service, or product to potential customers in an informative and commercial manner.

If you know how to make a travel brochure, you’ll inspire tourists to pack their bags and book their flight, hotel room, and adventure in no time. Due to that, the information travel brochures provide needs to answer fundamental questions about a destination. How’s the weather? What can you do once you get there? Which are the transit options? What are the prices? Coupled with appealing visuals that give tourists a taste of what the destination promises, the written content provides the educational part of the material. 

Knowing how to make a travel brochure can be the difference between a successful brochure marketing strategy and losses in revenue. Promote your services with a travel brochure, but understand exactly what is a travel brochure and what it isn’t, as there is much confusion among marketing materials. We’ll go over the main ones to make it easier to differentiate between them. To exemplify what a great travel brochure might look like, I’m going to mention the brochures from Bookatrekking.com , a hiking company that meets the needs of people interested in visiting famous mountains around the world. It comes as a branded travel brochure with travel destination services.

Brochure vs. other marketing materials

Travel brochures are probably the most diverse marketing material as you can fold them in different ways and bind them, and they are not limited in sizes like leaflets , pamphlets , or flyers . You can choose the one that fits your needs best based on factors such as budget, target audience, style, and overall marketing strategy.

Brochure vs. leaflet vs. flyer visual created in Flipsnack

Despite being the most popular choice for tourism service providers, even those who know how to make a travel brochure template often confuse it with other promotional materials. To clarify, we’ll go over the main differences in a few bullet points:

  • Travel brochures have a minimum of two pages containing images and written content. They are primarily used for selling and marketing services, containing details about them and activities available in an area. 
  • Pamphlets are much smaller in size, with a panel of written content and images. They are used to inform and educate, covering only one topic, and are similar in aspect to flyers. 
  • Booklets have more pages and are more expensive, but they are usually used for manuals and are always bound. 
  • Leaflets are similar to pamphlets and flyers if only a bit smaller and more sophisticated.

Still, printed marketing materials are outshined by their digital counterparts in the age of technology and the internet. Everything is made available and more appealing at the click of a button or the swipe of a screen, so why should your brochure marketing strategy stay in the past? Let’s see why you should look into digital travel brochures and some ways to reduce printing costs .

Travel brochures – why choose digital?

Travel agencies or visitor’s centers will have different types of printed marketing materials available to browse. That part is unlikely to change. Still, people leave them behind, throw them away, and they become waste before the next season comes around.

Digital travel brochures don’t fall into this trap as they are, well … digital. They stay on your devices. You have them on your phone, always on hand, and, once downloaded, you can consult them anytime. Digital travel brochures are also editable. You won’t have to recover stacks of printed copies, discard them, and replace them before clients still take the content as accurate. You can just change the content as you wish.

Printed vs digital brochures visual

Still, how can you decide which is better for you and your business? Just consider the costs and your needs and organize your marketing strategy accordingly. Printed materials are necessary only to showcase in information centers or travel agencies and for clients that don’t venture online for their traveling plans. Furthermore, given online services proficiency, you don’t need design experience to make a professional-looking travel brochure.

Learning how to make a travel brochure has never been easier. You can simply upload a PDF file in record time and play around with the features available. A quick guide will help you through the basics, and you’ll be halfway there.

How to make a travel brochure?

So far, from this article, you have discovered what is a travel brochure and what the differences between print and digital are. We can move on to the more exciting part of this article and probably the reason you’re here in the first place.

Let’s see how to make a travel brochure! Creating your first can seem a bit daunting, especially if you don’t have much marketing experience. From design to content, people think it is overwhelming. But, hey! That’s what brought you here, so let’s start!

  • Think before you do
  • Develop a buyer persona
  • Organize your ideas
  • Choose the right format
  • Write a compelling copy
  • Make it visually appealing
  • Color outside the lines
  • Include branding elements
  • Reach your audience

But let’s take a closer look at them one by one and get into more details.

1. Think before you do

You know why travel brochures are important to a marketing strategy if you work in the tourism industry. Their main purpose is to market your services, but you don’t simply tell your customers about them. You make them as tangible as possible. Traveling isn’t a product that can be tested. You don’t get a trial version before you book your holiday, so you use travel brochures for that.

Of course, knowing what you’re promoting in your travel brochure is detrimental. Basing your written content on online information won’t guarantee success; what will is having experienced the things you write about. “Write about what you know,” as critics say, relates to the authenticity of the information. Imagination and creativity can take us only so far, but actual experience supersedes them. Explore the location and services for yourself as a simple Google search can tell a client about the best hotel in the area. You need to give them more. An effective travel brochure can make them feel like they are there, and first-hand experience is the best source for inspiring content.

An efficient travel brochure doesn’t only have the best images, design, copy, and color scheme. It must have all of that but focused on the customer’s needs. Otherwise, it’s a pamphlet. Interactive digital brochures do even more with added videos. Overwhelm your reader’s senses so that they imagine themselves experiencing those services. It will make the difference between browsing for services and buying them. Still, before writing your copy, get up close and personal with your targeted audience.

2. Develop a buyer persona

Knowing what you write is as important as knowing for whom you are writing. Developing a buyer persona will make you understand your audience better. You don’t want to promote skydiving to toddlers or a puppet show to adrenaline seekers. Know who will benefit the most from your services and address them. 

A buyer persona represents your ideal customer or target audience. This is a character you design based on what you sell and the characteristics of the person who buys your product. You need to know and understand your buyer persona like the back of your hand. Are they married? Do they have children? What’s their age group? Do you know their interests? What makes them tick? How do they book their holiday? What activities do they prefer? When in doubt, create several buyer personas (three is the recommended minimum) because you won’t only have one type of customer buying your products.

Developing a buyer persona exemplified with Flipsnack

Developing your buyer persona is like creating a character for a book you’re writing. The story is all about the character; if you don’t understand your character thoroughly, the story will lose its flow, meaning, and authenticity. Look at reviews, testimonials, characteristics of potential clients, and your services to develop your buyer persona. Once you know what they want, you’ll be able to better accommodate their needs. When in doubt, look for templates online for designing your buyer persona , and once they become as tangible as possible without being real, you can start making your travel brochure.

3. Organize your ideas

Before you continue your travel brochure, you need a general idea of what your travel brochure will look like. It’s important you tell a story through your content, immerse your audience into an experience, and take them with you on a teaser of their holiday. But how do you do that? Take all the information you intend to write about, and make a plan for your travel brochure. 

Your buyer persona is your target audience, and you need to excite them. Readers are drawn to a good storyline, and as the storyteller, you’ll take them on an adventure. Infuse an emotion through your front page, delve deeper into the main subject with an intro, give them the main attractions, and show them what they’ll experience there. You need to tickle a nerve. Give them the right reasons to be unable to scroll past your offer, and convince them to purchase your services through compelling arguments. 

But don’t forget while your aim is to sell an emotion, you must keep it brief, succinct, and to the point. It’s the simple words that carry the heaviest emotions. This compelling argument should be recurring throughout your travel brochure, reiterating more and more as they move past each page. Tell a story through text, imagery, page layout, and flow. They will have to book their holiday by the end of your travel brochure, and if done correctly, it won’t turn out to be a novel. Size does matter in travel brochures. 

4. Choose the right format

Once you know what your travel brochure will be about and who will read it, you can get into the more technical elements of making a travel brochure. Size, style, and format mostly apply to foldable printed travel brochures designs due to folding techniques. Still, if you design your brochure in a digital format, you should keep this in mind. Using the digital version of your brochure for any printed copies will be easier than designing two, and you’ll find many travel brochure templates for various folding styles . Consider using a really good laptop for graphic design so the result is high quality on paper, too.

Choosing the right brochure format visual

If you intend to print copies of your travel brochure, you should keep it simple, as custom shapes won’t save you money. That is if you don’t mind splurging on your marketing materials. The most common dimensions for brochures are A4, A5, and DL (dimension lengthwise), but for printed brochures, it’s the folding that takes the cake. You can pick and choose from the single fold, concertina fold, cross fold, open-gate fold, couple-gate fold, and roll fold, or make origami if you want to stand out. All that folding, however, can take away from the visuals you use.

Aside from the ability to print it, a digital brochure can come in various sizes. The basic option is an A4, horizontal or vertical, from which you can implement many folding techniques. Still, there is the letter format (916 x 1056 px) for a slightly wider variant, followed by the tabloid (1632 x 1056 px). The smaller sizes resemble the flyer (416 x 865 px) or booklet format (793 x 793 px). Still, you can make it multiple pages without considering paper quality, limited space, ink, and budget, especially if you want an informative copy. 

5. Write a compelling copy

As the most time-consuming part of how to make a travel brochure, you don’t want to rush through the copy. Words are an unlimited resource of magic in our world. They can hurt, heal, save, and push over the edge, making them a powerful tool to wield. Still, they make the intangible tangible, and thoughts can be made a reality through them. For the copy of a travel brochure template, get your grammar game on point. Check everything twice and be mindful of punctuation. Everything must work together, but without a good copy, even the most breathtaking images can’t save a travel brochure. When you think of the copy and the visuals, think of the heart and lungs of the travel brochure. One can not work without the other.

Be aware of who you’ll be addressing and how you’ll address them. Tailor your voice on your buyer’s personas. Address the copy as you would your friends. This makes the content more approachable for writers of any skill level and bridges the gap between you and your audience. Also, your travel brochure’s text (copy) must be descriptive. It has to paint a clear picture of the place where you’re inviting your readers. With interactive maps, your readers will get familiar with their surroundings and know what to expect.

Let readers visualize their experience. Transport them to your destination. Invite them over to try out new experiences. Enthusiasm is a contagious feeling, and you can transmit passion through words. Include a call to action once you drew them in by the written content like “Plan your adventure now!”, “Sign up for the latest offers!” or simply “Book!” Then the right visual will get them over the finish line in no time.

6. Make it visually appealing

While we’ve established that telling a story is detrimental to the informational part of what is a travel brochure, the imagery is the visual that shows the story and captures the attention. If the images are dull, you could write the next Romeo & Juliette, and no one will read it. As images are the first things people see when they look at examples of a travel brochure , include engaging visuals that showcase experiences and people having fun, giving your audience a taste of the sight-seeing part of traveling. 

We are visual creatures drawn to aesthetics. It’s in our genetic makeup, and by using appealing imagery of landscapes, you can relay a feeling, even if it’s only longing to be in that place. If you want to take your travel brochure to the next level, implement interactive features. Think of your buyer’s persona and target their fantasies. Whether it’s sunbathing while enjoying a cocktail, hiking peaks while the thrill of birds keeps you company, or something exhilarating like a skydiving video embed, provide for that fantasy through a virtual tour but keep it accurate. Don’t sell something you don’t have.

Appealing travel brochure example created in Flipsnack

Once you decide on the story, you want to tell, finding the right images will be easy. There are multiple websites for stock photos that you can use, many for free or for a fee. The quality of the images you use matters, and if you’re willing to go the extra mile, hire a professional photographer. Stock images can go a long way, but original imagery, commissioned to express a particular emotion, has a different impact. It will also help with how they perceive you in the field, increasing your position among competitors through original content. Combine the visuals with the color pallet for a harmonious travel brochure design.

7. Color outside the lines

After choosing your images carefully, make sure you select a color scheme for your brochure. When it comes to designing your own travel brochure template, the sky’s the limit. You can use branding, style, and imagery to create a color scheme. Firstly, the importance of a color scheme is relevant if color is a focus of your travel brochure. 

Knowing how to make a digital brochure doesn’t mean you must know or be proficient at travel brochure design. However, if you intend to use color to highlight some sections of your travel brochure or create a theme, you must remember the overall pallet you use. Again, if color is not an overwhelming part of your design, you can be relatively liberal with what colors you use. Still, if your travel brochure has plenty of turquoise images of ocean beaches with clear blue water, the designer can integrate blues perfectly throughout the travel brochure design.

A well-known fact, blue is one of the calmest colors. It communicates peace and tranquility. So, when advertising beach resorts or hotels, you may want to use lighter shades of blue to send the right message with your travel brochure design. That is the psychological effect colors have on us. Similarly, orange inspires action, and green can be soothing if it’s light or envy-inducing if dark. Red stands for passion but also anger, while purple is luxurious. You can use a color wheel to better understand which colors work best together to ensure an enticing combination. Use your brand colors, and your company will become synonymous with the best holiday of their lives in no time.

8. Include branding elements

You may know some businesses in the tourism industry by their logos, slogans, or images . Think of the font in Holiday Inn’s logo, “Sweet Home Alabama ”, “The city that never sleeps,” or “Finger Likin’ Good,” and tell me your mind doesn’t go places. Implementing branding in a brochure marketing campaign doesn’t only help with sales but will also increase the company’s and its services’ popularity. The message sticks with the consumer; if the overall experience is good, they come again. If not, they know to stay away from it.

That is why brand consistency throughout your marketing materials is essential. If your clients enjoy themselves, it will help them remember your brand and return when the next holiday comes around. Branding means everything from your company’s logo, slogan, brand colors, font pairings , or typography. Incorporate branding elements in your marketing materials to connect your brand to the message. Aside from standing out and being recognized from the millionth other brands, using them will breed loyalty.

Branding elements presented in a Flipsnack travel brochure

Keep your brand in mind throughout your travel brochure and other marketing materials. Maybe you can work with the colors, some cursive lettering titles, or simply a feeling that oozes from your brand. Whatever it is, work it throughout your travel brochure design with a branding kit . If your brand colors are pastels, keep to those hues and tints, but if it’s black and white, think carefully about adding color. What you have to say can also make a difference so keep the general idea of your written content in the back of your mind before you get around to hashing it out. Now all you need to do is send your travel brochure to people.

9. Reach your audience

Once you finish your travel brochure examples, you need to publish them. You save it in whatever editor you’re using and send it to the printer if you want to have physical copies. You can send traditional printed brochures to hotels, and trade events, in PR kits or through the post. 

A digital travel brochure lives online, and you can share it as a PDF link as far and wide as possible. Share a link that opens the page or a full-screen link to open the travel brochure in full-screen mode in your browser. You can easily share it through social media platforms, email, and embedded on websites and downloaded for further consultation in various formats. Like that, you won’t need an internet connection or to carry them in hand wherever you travel.

Some distribution paths incur additional costs, which is why digital travel brochures are gaining more terrain. We’re not saying that if you go digital, you won’t need a marketing budget, but when for 5000 printed brochures, you need around $2000 for design, printing, delivery, and distribution. A monthly fee of $35 is a bargain. Considering all the benefits, features, and design options you get from such a package, you’ll save money faster than ever . On top of that, once you share your published digital travel brochure, you can also update any pricing or information alterations in real-time. Talk about efficiency.

Design your travel brochure with Flipsnack

Congratulations! Now that you have everything you need to make a travel brochure marketing campaign like a professional, you can get to work. Everything from the section above will be applicable when you make a digital travel brochure. But now that you have the know-how let’s talk about the tool.  There are plenty of online tools for designing promotional materials , but with range, applicability, and usability, after 10 years of experience, none can overcome Flipsnack. Making your own digital travel brochure in our Design Studio will be easy. Our flipbook software offers you three paths you can take when creating a travel brochure. Let’s see more about these options, shall we?

One of the simplest ways to create a digital travel brochure in Flipsnack is to upload an already-made brochure. With the fastest PDF converter on the market , it’s no wonder many of our customers choose this option. Once your PDF file has been converted, you take it to the next level through the interactive features available .  Want to include a short video about your spa? Go ahead! Want a soothing sound for a more intense experience while people read sections about the wildlife in the area? You can have that. Include internal and external links for easier access to even more details. Add social media buttons so your customers can keep in touch with ease. Update the content easily when something changes and share it in HTML5 , video, or GIF versions to be accessible on any device.

When inspiration strikes, you can create a travel brochure from scratch . Organize your travel brochure from the first to the last page, and balance the copy and visuals in a seamless manner to tell the story you want to tell. Add styling elements and interactivity features that keep the flow of the brochure going. Creating your own travel brochure gives you free rein over the entire process so let your imagination run wild and design your vision into reality.

When the muse takes a break, you can browse through our travel brochure templates to find something that speaks to you. Once you choose the travel brochure template that fits best with your needs, you only need to fill the template with your original content. Make it your own through simple customizing options. You can personalize it through a simple drag & drop and then start adding interactivities. This will give your travel brochure a new dimension, capturing the attention and inspiring people to take you up on your offer.  Choose the path you want, but once you make your choice, it doesn’t mean you won’t have access to the others. You can add extra pages to uploaded PDFs, original designs, or templates. You can also use one page from a template to add in an original design and any other combination that you can think of. The borders of your imagination are the limits when it comes to our Design Studio . Just continue reading, and we’ll give you a taste of what Flipsnack can do for you through a few travel brochure examples.

Travel Brochures Examples

From here on out, we’re done with the technical aspects of digital travel brochures. Now we’ll show you that we don’t only talk the talk but also walk the walk. 

Blue Sea Tourism Brochure Template

They say a picture is worth a thousand words. Well, if the image looks anything like the one in the travel brochure example below, it’s easy to see where that saying comes from. This blue sea travel brochure template will ignite any beach lover’s imagination.

Blue sea travel brochure template created with Flipsnack

As you browse through its pages, one thing that stands out is the turquoise color of water and sky integrated throughout the brochure. The page number is of a similarly shaded background. Make this work for any breathtaking visual by changing the color of other connected elements throughout the template. Once you have done this, introduce your logo, replace the images and text, add interactions to capture your audience’s attention, and personalize it for your business.

Pattern Themed Travel Brochure Template

A dynamic travel brochure template can help you organically highlight the most appealing activities if you have a theme in mind. With the spotlight on them, simplicity is essential as you don’t want other elements to distract the readers.

Pattern Themed Travel Brochure Template

Here we have a pattern themed travel brochure . The travel brochure design makes it look like a diary photo album, intentionally connecting a personal item so that the reader connects to it with ease. Cursive writing titles on polaroid photographs make it feel like a travel journal you make before your trip begins. It’s an inspirational and concise way to bridge the gap between the experience available and the reader who has yet to experience them.

Adventure Trip Brochure Template

This digital travel brochure example can come in foldable templates that work in both the printed and digital worlds. Select the main attraction for the promoted destination and inspire your readers’ curiosity enough to generate leads. 

Adventure Trip Brochure Template

This front-and-back adventure travel brochure template gives an immersive experience through visuals that continue beyond the page. A design created for the tourism industry ensures that travelers get access to all the relevant information while at the same time seeing a sneak peek of the attractions they can visit. Make it foldable in printed version or keep it digital for easy distribution. The choice is yours once you customize it with the most popular attractions, best-reviewed hotels, and highest-scoring restaurants.

Informative Travel Brochure Template

Marketing strategies come in different forms, and teasers work to ignite the spark, tickle curiosity, and demand action. You can use a simple, short, and content-limited travel brochure example if you include your contact information.

Informative Travel Brochure Template

The saying, less is more is the best way to describe a teaser brochure marketing campaign. Through this informative travel brochure template , you only give your readers a taste, the smallest sample of the experiences they could enjoy. Still, if you add a few more between the front and back, you can give them as much information as you want. Activate a form for access inside of it and easily gather contact information from them.

Double Gate Fold Holiday Promotion Brochure Template

You can fold printed travel brochures differently, but you can see this from the template. On the outside, you say what it’s about. Open it to start your story, and open it again to find out more.

Double Gate Fold Holiday Promotion Brochure Template

This double-gate fold travel brochure template comes with layers. Each layer takes the audience deeper and deeper as you provide more information about the offers available. While the main image starts on the front page in its folded format, it continues on the inside without creating a bigger image. It simply continues. Once it’s fully open, you can show different locations worth visiting and give your clients a choice. Break apart the text with relevant images, so they understand their options.

Before & After

Those templates are just that – templates you can easily personalize to promote your services. We discussed some of these features throughout the article, but this before-and-after section is where you see them in action. Changing the pictures and text is one thing, but there’s so much more you can do with Flipsnack. The before the template is the version without any customization. In the after template, you’ll be able to see the distinguishable changes and some that are not as visible.

Before and after customizing a template in Flipsnack

Get ready to design

There are many ways to make a travel brochure through Flipsnack. As you can see, the options are boundless. Your imagination is the only limit. Besides creativity and a sense of wonder, you now have the tools necessary to create breathtaking travel brochures that can reach your audience wherever they may go, so don’t hold back. Take your time, try out the features available through Flipsnack, and figure out which makes more sense for your product and how you can use them both for your and your audience’s utmost benefit. 

How to make a stunning travel brochure banner

Bring those incredible holiday destinations to your buyer personas screens, where they don’t have to go out of their way to find out about them, and ensure an authentic connection from the start. Show them what they want to see, create it in Flipsnack, and give it to them. New experiences feed our growth, but some may need an extra push. Give it to them through your first travel brochure, and they’ll thank you for it later.

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20 Travel Brochure Examples to Inspire Your Next Design

20 Travel Brochure Examples to Inspire Your Next Design

The warm sun on your cheeks, the cool wind at your back, the hustle and bustle of local street eats. Whatever kind of travel experiences you facilitate, there’s no better way to get potential clients in vacation mode than a well-designed booklet with stunning photos and captivating copy.

Learn why these simple marketing pieces matter so much and then check out some inspiring travel brochure examples below.

Why Travel Brochures Are Good Business

Photo of travel brochure examples in Chiang Mai, Thailand

If print marketing seems outdated in this glued-to-our-smartphone age, you’ll be surprised to find out how important travel brochures really are. Small but mighty, these handheld pamphlets often make a real difference in vacationers’ plans.

According to a study by Bentley University :

  • Print brochures are the second-most popular source of trip-planning information (behind internet sources like personal research or travel ads ).
  • 85% of participants learned about a new attraction by seeing it on a brochure.
  • 73% of participants would consider changing their plans based on a brochure.

Plus, for many people, planning is half the fun of any trip! The right travel brochure builds early excitement and contributes to a positive customer experience long before the experience actually begins. 

And, one final bonus: Because DIY travel brochures have gotten so easy, you can make a digital brochure and a print brochure at the same time. Create your custom booklet, export one file for print and one for web, and you’ll be ready to share it online and stock it in your lobby.

Sound good? Then get inspired to design by browsing the twenty beautiful city guides and creative tourist pamphlets below.

City-Specific Travel Brochure Examples

City guides help visitors—especially those on foot—orient themselves in an exciting new place. These travel brochures often include maps, highlights of key attractions, fun facts, and historical details.

1. Santorini, Greece

This travel brochure plays off well-loved Greek motifs including the classic blue-and-white palette (one of the world’s most iconic color combinations !), mosaic-inspired tile patterns, and a faux Greek font that evokes stone-carved manuscripts.

Santorini travel brochure with blue letters in Greek font

2. Macau, China

This city guide is the perfect distillation of Macau’s indigenous, Chinese, and Portuguese influences. It contains more text than most other travel brochure examples but uses a grid to keep everything easy to read.

Macau travel brochure and walking guide with a detailed map of the city

3. Singapore

Bold colors make this Singapore city guide stand out, evoking some of the vibrant street art of this cultural melting pot. A suggested itinerary helps visitors explore this interesting city-state in just five days.

Singapore travel brochure with a detailed map of places to visit

4. Tel Aviv, Israel

This walking map of Tel Aviv uses a cool motif drawn from Bialik Square to give each page of the pamphlet a cohesive identity and professionally designed look.

Man holding a brochure of a walking guide to Tel Aviv

5. Istanbul, Turkey

Take a page from this Istanbul travel brochure by adding a QR code to your own design. QR codes make it easy for viewers to move from print marketing to the web , where they can continue finding even more helpful information.

Istanbul travel brochure with stunning photos of the city

6. Tokyo, Japan

Featuring a flat-design map with five attractions and six local recommendations, this Tokyo travel brochure has the highlights covered.

Tokyo travel brochure with map illustrations of popular sites to visit

7. Budapest, Hungary

With its monochrome poppy orange and a lightly textured screen-printed look, this Budapest city guide rocks a retro 1960s feel while still feeling super contemporary.

Budapest walking tour guide with orange markers indicating popular visiting sites

8. Krakow, Poland

If you have a ton of information to share, this Krakow guide is one of the best travel brochure examples to follow. It features a whole lot of text but utilizes background boxes, dividing lines, and color-coding to maintain a strong visual hierarchy. 

Goodtime Monty Krakow city guide with cartoon illustration of a man playing a trumpet

9. Paris, France

This city guide advertises custom walking tours in Paris, using an action-packed photo and a bold-type font . Be sure to include critical info like website, phone number, location, or whatever else will ensure your appointment books get full!

Brochure with a woman walking through the streets of Paris with illustrations of postcards on her back

10. Barcelona, Spain 

Quirky, uneven letterforms and oversized asterisks serve as a whimsical introduction to Barcelona. The sky blue background and white clouds work especially well with the two photos, both of which feature a prominent sky.

Barcelona travel brochure with uneven letterforms on a light blue background

Travel Brochure Examples for Cultural Sites and Tourist Attractions

The following travel brochures hone in on a specific attraction, region, or cultural site, incorporating beautiful visual representations as well as useful information for tourists. They’re perfect to keep stocked in hotel lobbies, visitor centers, and travel agencies.

11. Villages of Crete, Greece

This guide is given to guests of a family-owned hotel on the island of Crete. The black-and-white photos , desaturated peach paper, and vintage grotesque font lend themselves to a nostalgic, down-home look.

Chronakis Home travel guide book on peach-colored background

12. Waters of Palawan, Philippines

Unsurprisingly, gorgeous travel photos of beaches, water, and sunsets take center stage in this travel brochure example. The natural element of water is reflected in the dark blue color palette and the curving wave motif.

Palawan travel brochure with images of the beach, mountains, and sunsets

13. Wines of Bordeaux, France

This museum booklet captures the elegance of French wine through an understated beige and slate gray color palette and a modern serif font.

Bordeaux travel brochure booklet with elegant images of wine-related themes

14. Aruba, South America

Aruba’s stunning white beaches are a must-see experience. Use a Create template like this one to insert enticing and can’t-miss attractions for your destination.

Even try using minimal text to let those pro-photos speak for themselves. You can upload your own images or use some of Shutterstock’s unmatched royalty-free photos geared to your location.

To find this template in Create , simply type “Travel” into the search bar and it’ll pop right up!

Tri-fold brochure with images of a beach with mountains in the distance

15. Trails of Taiwan

Part outdoor trail map and part historical guide, this travel brochure highlights the natural beauty of the island, as well as the history of local indigenous peoples.

Hiking guide to Tamsui-Kavalan trails Taiwan with illustrations of indigenous people

16. Railways of India

Okay, so this travel brochure is for a railway that only exists in our collective cultural imagination (thanks, Wes Anderson!). But, there are well over 20,000 trains in India , and any one of them could benefit from a creative brochure like this one.

Darjeeling Limited travel brochure with a map of the area and colorful illustrations

17. Churches of Kaunas, Lithuania

Drawing upon classic Orthodox iconography and church decor, this guide to Kaunas, Lithuania, perfectly mirrors the religious sites it highlights.

Hand-drawn illustrations and sketched tiling add a folksy and authentic feel.

Pilgrim's guide to Kaunas with detailed insights to popular sites

18. Mountains of Bolivia

This travel brochure highlights Bolivia’s natural beauty and encourages visitors to travel in an ecofriendly way . The earthy greens and browns contribute to the rustic feel, with a helpful legend indicating various outdoor activities at each location.

Ecotourism travel brochure with photos of popular sites

19. Wildlife of South Africa

This campground and safari travel guide strikes a rustic and authentic tone with its font and desert-friendly color choices. You can always use personal photos or Shutterstock’s images to capture the essence of your destination. As you build your design, keeping colors, fonts, graphics, and images complementary will make for a cohesive theme.

For more tips on capturing African landscapes, check out this must-read tutorial for design inspo. And to find this template in Create , simply type “Animal” into the search bar and start crafting!

Brochure template with photo of an antelope in the desert under location information

20. Beaches of Thailand

Creative text effects make this Thailand travel brochure especially remarkable, including text and photo layering, text masks, and even a subtle color gradient at the bottom.

To mirror this look in Create , explore the Effects tab for a multitude of options. For color gradients, specifically, click the Change color circle on the lefthand toolbar, select Gradient, and Apply !

Thailand travel brochure with a picture of a person parasailing over the ocean

If you were able to browse these twenty travel brochure examples and not be flooded with an overwhelming desire to get away, you must be one in a million.

Why not take a page from the brochures above and tell your own travel story? Start with one of Create’s travel templates or begin your own vision with a blank canvas ! We can’t wait to see all of your fun adventure-time-fueled creations.

License this cover image via briddy .

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Travel Brochures

Whether you’re a boutique travel agency, a luxury hotel, or a local tourist center highlighting your city’s hidden gems, one thing is certain: You’re not advertising just any old trip! Getting tourists excited about your vacation experience starts with a thoughtfully designed, professional-looking, and perfectly customized travel brochure.  With its lightweight, handheld format—super easy to tuck into a travel bag, fanny pack, or purse—your tourism brochure will capture visitors’ imaginations and conveniently go wherever they do. Splashed with colorful images and alluring text, your bifold or trifold travel brochure could be just the thing that convinces them to stop off at that strange roadside attraction, select your cruise excursion over others, or sign on the dotted line for your full-service vacation package. No matter the destination, vibe, or price tag of your tourist experience, the right travel brochure design will set the tone for your guests—not only getting them excited but also providing helpful information to make the most of their long-awaited vacation. And MyCreativeShop makes it easier to create that perfect design! Instead of hiring a graphic designer to make your tourism brochure, you can make it yourself in our easy-to-use online editor. We have tons of professionally designed travel brochure templates, so all you need to do is choose one and then customize it with your own text, brand assets, photos, and more. Even with no design experience, you can quickly go from idea to print—which, by the way, you can order directly from us, too. From start to finish, your brochure can be done in minutes and ready to inspire vacation delight.

Creative Travel Brochure Examples and Ideas

The phrase “tourism brochure” may call to mind a specific type of thing, but in reality, the opportunities are unlimited! You don’t have to create the same basic pamphlet you’ve seen a million times before. For instance, here are a handful of ways that MyCreativeShop users have taken one of our travel brochure templates and turned it into a powerhouse marketing item:

  • General Travel Brochures : Heavy on gorgeous imagery and cultural highlights, a general travel brochure is a great way to introduce a destination. You can fill an entire rack in your hotel or travel agency by featuring prime locations like Spain , Japan , or Australia .
  • Specific Travel Guides : Go a little more in depth with your travel pamphlet by turning it into a detailed guide about one specific topic that your area is famous for. Maybe it’s a key historical event, a seasonal festival, or world-famous nightlife.
  • Travel FAQ Guides : Make your travel agency brochure stand out in tourists’ minds by providing pressure-free information on common FAQs such as travel insurance, airline refund policies, baggage allowances, and more.
  • Local Maps : Especially in local tourist centers or hotels , maps are indispensable. Even in the age of smartphones, many travelers enjoy the tactile feel of paper maps—and they make great keepsakes, too!
  • Foodie Guides : We all know that food is a sure-fire way to anyone’s heart, especially on lazy vacation days! Dish out some “secret” recommendations for fancy hotspots, fast-casual dining, and mom-and-pop dives.
  • Road Trip Guides : From South Africa’s Chapman’s Peak Drive to US Route 66 to Switzerland’s Great St. Bernard Pass, there are some drives that should be on everyone’s bucket list! Use your tourism brochure to captivate tourists who prefer to vacation behind the wheel.

To make your travel brochures more useful, you can add some helpful resources on top of the pretty pictures and welcoming text. Provide key information such as emergency contacts, nearby ATM locations, tourist safety tips, local taxi apps, free wifi hotspots, or common scam warnings—and you’ll turn your pamphlet into something that visitors will actually prioritize hanging onto!

Find the Perfect Travel Brochure Template for You 

However you plan to use your travel brochure, MyCreativeShop is certain to have a template to bring your vision to life. Each template has been made by a professional graphic designer and comes with cohesive color schemes, bold headlines, easy-to-read paragraph text, and placeholders for eye-catching imagery. If you’re worried about how to make a travel brochure look good, there’s no need! All you’ll have to do is fill in these spaces with your own information—and voila, your custom pamphlet is tourist-ready. If you do want to make more customizations, we make that easy as well. In any travel brochure template, you can experiment with:

  • Background Patterns

You can upload your own logo and other brand assets, and you can also browse our stock photo library for high-res images that’ll grab your viewers’ attention. Whether your vacation mission is beachy relaxation, historical charm, or outdoorsy tough, it’s easy to play around until you find the perfect design for you. If you don’t like something you’ve done, click undo or start fresh with a new template! You can make unlimited revisions to both sides of the page.

Suitably Sized for Hassle-Free Distribution

We offer two standard sizes of travel and tourism brochure:

  • 8.5” x 11” trifold and bifold
  • 11” x 17” bifold

Both sizes are portable and ideal for a variety of distribution methods. You can pass them out by hand at key tourist hotspots, leave them on freshly made beds for hotel guests to peruse, or stack them in a rack by the door of your travel agency. If you’re looking to entice the locals during the off-season, you could even send your brochures by mail or leave them on nearby doorsteps.

Order Prints with a Guaranteed Delivery Date

Once you’ve finished tailoring your travel guide design, you can order professional prints within a few clicks. You won’t have to mess with bleed settings or other document details, as our editor automatically makes your pamphlet print-ready. What you see when you design is exactly what you’ll get!  You can choose a quantity ranging from 50 travel guides to 50,000 and then select standard or premium thick paper. Both papers are flexible and easy to handle, and all travel brochures arrive pre-folded and ready to go. 

It’s Easy to Download, Print, or Share Anywhere

Although many MyCreativeShop users prefer to print with us, we believe that more options are always better! If you’d prefer to print your brochures locally, you can do that instead with no hassle at all. Just click download to get a high-quality PDF that can be taken and printed at any professional print shop.  At the same time, why not download a web-ready image, too? You can upload this image to your travel agency’s website, share it on social media, or send it out in an automated email blast to your newsletter subscribers. The more times your customers can see their dream vacation (literally!), the more ready they’ll be to get away. MyCreativeShop can help you market the trip of the lifetime to any corner of the globe—without spending a fortune on designing, printing, or shipping! Check out our awesome selection of travel brochure examples, choose a ready-made template, and start customizing it now.

  • 8.5" x 11" (Tri-Fold) - View Templates
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Tips to get you started on designing, printing & promoting your Travel Brochures

The most important part of creating an enticing travel brochure is having a set of high-quality, professional photos to draw from. You’ll also want to select a handful of location features to highlight in your brochure. Those features will differ depending on whether your brochure is focused on a landmark or attraction or on a general location (city, state, region, country). Once you’ve landed on your chosen features, make sure you have content to correspond with each photo. Using your local knowledge, determine how you will arrange your content and photos to tell a story that compels others to experience it for themselves. Next, check out our catalog to find the travel brochure template that fits your destination. Upload your photos to make customization quick and easy. Apply your own custom color scheme, then use the tools in our editor to replace the placeholder text and images so that your story is told instead. Choose a font that fits and insert text boxes, shapes, icons, and arrows as needed with just a click or two. Include all necessary contact information so that an intrigued reader can learn more, and consider utilizing a QR code that lands on your website  if you have more story to tell than space to tell it. Proofread your project and even ask one or two others to give it a onceover. Once satisfied, you’re ready to print! Related: How to use brochures for impactful travel agency marketing

Your travel brochure should include high-quality, professional photographs of the destination, well-written but brief text that makes the case for a traveler to plan a trip (including seasonal changes, budget considerations, and the best time to visit), and a call to action that enables the reader to learn more. You can also include glowing testimonials from past visitors if you have them. Tell a compelling story, then include a link to your website or a phone number for booking.

A travel brochure is a document that promotes a specific location, hotel, landmark, or destination. Often created by travel agencies, visitor bureaus, tourism departments, and chambers of commerce, travel brochures are designed to provide more information about a travel destination in order to encourage visitors to plan a vacation that includes that specific place. Travel agencies may also use travel brochures to advertise unique vacation packages.

As you visualize the layout of your travel brochure, begin with an eye-catching image on the cover panel, along with minimal text and a logo (if needed) - when in doubt, opt for more photos and less text. You can then use the inside panels to tell the story of your destination and why they should visit with lots of photos and the text necessary to spark their interest. The back panel of the brochure is an ideal (and expected!) location for you to provide contact information, booking details, and even a little bit about the company creating the brochure.

Design Resources

Unlock your dream vacation: discover the power of travel brochures, 10 inspiring travel pocket folder templates for small travel agencies, menu planning 101: strategies for driving profitability in your hotel, 10 creative ideas for designing memorable travel flyers, 10 must-have travel agency poster ideas for small businesses, 10 travel agency table tent ideas that will make you stand out, 10 striking travel agency business card designs for jetsetters, 10 must-have travel agency templates for small businesses.

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tourist leaflet design

The 4 Elements of a Compelling Travel Brochure

Person looking at a travel brochure by the mountains

Last updated on March 13th, 2023 at 04:05 pm

We all know that feeling of seeing a travel brochure — covered with photos of fantastic places and new experiences — and suddenly being struck with wanderlust. Nothing is more compelling or inspiring than a well-designed travel brochure, full of captivating photos and promises of adventure. And with the right marketing tactics and design, that wanderlust can be consuming enough to spur action. 

If you’re in the travel industry or located in a tourist hot spot, a travel brochure is an effective and affordable way of promoting your business. Available in all sizes and shapes, these marketing tools can be used in your local area, as well as farther from home. If a tourist is visiting your area, they’re looking for things to do. If you’re hoping to bring visitors from afar, you can partner with businesses in nearby regions to showcase your brochure — enticing travelers to come to you. 

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Promotional materials that can be promoted all over? Doesn’t get better than that! However, there are best practices to follow in order for your marketing efforts (and dollars) to be worthwhile. Let’s discuss how to make a travel brochure that’s both eye-catching and inspiring!

What is a Travel Brochure? 

A travel brochure is a marketing tool designed to get people to visit a specific destination, attraction, or activity. It’s a simple and easy way to promote your business while informing travelers and drawing their attention to your services. These brochures can be used by any business in any industry, from five-star resorts to mom-and-pop shops to ziplining adventures. You can also promote special offers, such as discounts for travelers or hotel packages. These brochures can be placed in hotel lobbies, airports, storefronts, restaurants — you name it! The versatility of travel brochures is what makes them such an effective marketing tool. 

Travel brochure books on a camping table

How to Design a Travel Brochure: Template & Layout

When it comes to the layout, you can either choose to follow a layout template or create your own. While the layout and design of your travel pamphlet is up to you, most follow the same informational template. If you look at travel brochure examples, you’ll notice that they tend to have the same general information listed. The last thing you want is for potential customers to give up on your business because they can’t find the information they need. 

To ensure you cover all your bases, make sure you include the following travel flier features:

  • Company Name and Logo

Your company’s name and logo should serve as the foundation for your brochure’s design. Remember, you’re trying to catch the attention of people just passing by or waiting for their flight to board. Therefore, you need your design to be distinctive, eye-catching, and recognizable. Prominently place your company name at the top of the front page (remember that brochures are often in display cases, so you don’t want to put it in the middle or bottom) and place your logo where it can be easily seen. 

  • Cover Image

It could be argued that the cover image of your travel brochure is even more important than your company name and logo. This image is going to set the tone for the entire brochure, and it should be a reflection of what you’re offering. You want potential customers not only to grab your brochure first, but you want them to envision themselves in that image. For example, if you’re a snorkeling company in a tropical location, don’t tell people that — show them. The cover image should compel people simply by looking at the picture. 

  • Inside Pages

The more detailed information about your product or service can be found in the middle pages of the brochure. Inside the traveler catalog, include a list of products or services along with their price points. This is also a great place to include customer testimonials and ratings. The written content inside these pages should be descriptive, engaging, and action-oriented. Additionally, you can offer discount codes and promotions exclusive to readers who find you in brochures. The design inside these pages should be easy to read, flow logically, and be pleasing to the eye (more on this later). 

  • Contact Details

Last (page) but not least. While contact information can be listed anywhere on the brochure, generally it’s recommended that it be placed on the last page. You want people to read the entire brochure and get more excited as they progress. The idea is that by the time they get to the contact information, they’ll be itching to make a reservation or place an order. Make sure to include your location, phone number, email, website, social media, and any other relevant contact details. Some brochures also include driving directions to their locations from common places, like airports or popular hotels in the area. 

Hands holding a travel brochure with waterdalls

How to Make a Travel Brochure Stand Out 

When it comes to making a brochure that stands out from the crowd of tour booklets, visuals are key. You can use bold color schemes, attractive fonts, and striking images to catch the eye. The most important thing to remember when designing your brochure is to keep it simple. Avoid using too many elements that will make the page feel crowded and as a result, difficult to read. When a brochure is well-designed, it encourages readers to take action. 

To ensure that your travel brochure stands out, keep these three tips in mind:

  • Avoid Big Blocks of Text

People don’t want to read an essay on your business, they want the highlights. People should be able to quickly and easily scan your brochure and understand instantly what your business offers. Fonts should be an easy-to-read size, and paragraphs should be kept to no more than 2-3 sentences. Use white space, graphics, and headings to break up large blocks of text that might be overwhelming to readers. Finally, be sure to include a lot of subheadings, bullet points, and other design features so that readers can easily skim the brochure to find what they’re looking for.

  • Highlight Your Advantages

With a vacation brochure, you’re contending with an ocean of competitors for the reader’s attention. For instance, if you run a mom-and-pop seafood restaurant in a coastal destination, you’ll need to find ways to beat out the other seafood restaurants nearby. The best way to do this is clearly list the things you offer that your competition doesn’t. This can include reduced rates, first-rate accommodations, live music and entertainment, longer happy hours, and much more. It’s up to you to do your research, determine what’s not being offered in your area, and then be the first to offer it.  

  • Have a Clear Call to Action

Everything you’ve done with your brochure was designed to get more customers, so the cherry on top should be a clear call to action (CTA). The key here is finding the balance between presenting your CTA naturally without it feeling forced or “salesy.” There are various ways you can do this, whether it be using simple language (“Come see us today!”) or a slightly more aggressive approach (“Limited Time Only”). No matter what direction you go in, the call to action is a crucial part of your brochure design.  

Inspire Wanderlust with Printivity

No matter where you are or what your travel brochure is advertising, you need to partner with a printer you can trust. Printivity goes the extra mile, offering a team of experienced graphic designers who will review your order to make sure your designs come out flawless. 

All you have to do is upload your design to our easy-to-use platform, and we make your designs a reality. Contact us to learn more about brochure printing and start promoting your brand with Printivity today! 

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How to Make a Travel Brochure

Last Updated: August 20, 2023 References

wikiHow is a “wiki,” similar to Wikipedia, which means that many of our articles are co-written by multiple authors. To create this article, 53 people, some anonymous, worked to edit and improve it over time. There are 8 references cited in this article, which can be found at the bottom of the page. This article has been viewed 592,145 times. Learn more...

A creative, expertly written and well-designed travel brochure invites readers to cast themselves into a story that takes place in an exotic locale. In this article, learn how to make an enticing travel brochure that will have your audience fantasizing about-and booking-your travel packages.

Determining the Details of Your Travel Brochure

Step 1 Choose the destination of your potential clients.

  • A professional should already know what destination they are representing, or attempting to advertise for. Use this step to get to know the key features of your location: mountains, lakes, cabins, museums, parks, etc. Write each of these key features down on a piece of paper for use later on.
  • If you are a student, find an exciting place to advertise for. Some great examples are Mexico, Hawaii, Myrtle Beach South Carolina, the beaches of Florida, or Australia, to name just a few. Research the location you choose (using reputable sources such as online search engines, encyclopedias, library books, etc.) and find out key features about the location. Write each of these down on a piece of paper for use later on.
  • The lists for both students and professionals should be extra long at the beginning. It is better to create a long list to start, and then cross off items later on.

Step 2 Explore and locate the amenities of the location.

  • Travel around the website by yourself and write down what and where the particular amenity is.
  • If you are far away from where you are advertising for, look for maps online that might help you locate particular amenities. Sites like Google Maps often point out exactly what and where each of these is.
  • After you have created a detailed list of the amenities, put a star next to the items you think are most important (bathrooms generally are a top priority). Make sure to note whether these amenities provide additional accommodations, such as being handicap accessible. [1] X Research source

Step 3 Find out what the residents are saying, if your destination has residential accommodations.

  • Visit peoples' homes and ask them politely to give their opinion. Remember to bring a pencil and paper to write down exactly what they say. You can also bring a voice recorder if you do not write very fast.
  • If the destination is strictly for vacation (non-residential) try calling people whom have vacationed there in the past. As with the previous step, write down exactly what they have to say about their experience.
  • Students who do not have direct contact with persons whom live, or have vacationed there, should look online. Find internet sites that link you with local hotels, restaurants, etc. in the area of your destination. Look for reviews that have to do with the destination (Mexico, Hawaii, etc.) rather than a particular place of accommodation. Write down what they have to say. [2] X Research source

Step 4 Pick your target audience.

  • Vacation spots with lots of bathrooms, and restaurants available are great for an older demographic audience.
  • Destinations which are primarily vacation spots (non-residential) usually target a younger audience, or newlywed couples going on their honeymoon.
  • Vacation spots which have hotels furnished with WiFi and cable TV are great destinations for families.
  • Destinations which have large rooms are great for business workers, who are looking to conduct work from far away.
  • This is not an all encompassing list, but it will give you an idea about what to look for, and how to pick the right demographic audience. Something you might think is minor (a boardwalk for example) might make all the difference in the world for a particular clientele.

Step 5 Determine the price of your travel package.

  • Take into account the previous four steps, and in particular the target demographic group. Set a standard price to each of the amenities, and add them all up. Set a standard price for all of the key features of the destination and add them all up. Finally, add the price of the amenities and destination hot-spots together.
  • Adjust the vacation cost according to who the audience is. Younger clientele and families will most likely be looking for a cheaper vacation. Older clientele and business types will have more money to spend. Generally speaking, vacations for a family of four should run between $1000 and $2000. Go higher or lower as you see fit. How to Calculate Cost of Travel

Writing the Text of Your Travel Brochure

Step 1 Create a preliminary outline.

  • First, you’ll want to create a story. Just like a good novel pulls in a reader, the client wants to feel as if they are going on an adventure. In paragraph form (full sentences), write a convincing argument for why your vacation spot is the best place to visit.
  • After you have written down your argument, go back and proofread. More importantly, cross out extraneous information, keep what is critical, and add in to places that need a more exciting, or convincing argument.
  • This argument can then be split apart into different sections of your brochure. You might have to tailor the sentences to exist as a stand-alone argument in the different sections, but this will give you a good head start. It is important that the writer knows exactly why each of the individual pieces are critical, and how they come together to convince the clientele.

Step 2 Use specialized fonts and lettering.

  • Your heading/title should appear in bold lettering, underlined, and be large enough to read from far away. If someone is sitting in a doctors office, or at a coffee shop, they should be able to see the title clearly, at the top of the brochure.
  • Each of the subheadings/section headings should also be in bold, and underlined. They should be a slightly smaller font size than the title. They should all also all be the same font. If one subtitle is in Times New Roman, keep them all Times New Roman. This creates a nice flow to your brochure, and does not bog down the viewer in trying to comprehend the brochure.

Step 3 Write a captivating title.

  • Write down some adjectives you know that are not typically used, such as adventurous, pulsating, mind-boggling, fanciful, breathtaking, etc. Put these words first in your title, so that the readers eyes, reading left to right, will catch that key word.
  • Then, make sure to include the location in the title. If you advertising for a Hawaiian vacation, do not leave out the word Hawaii. Put the location right after the adjective.
  • Following the name of the place, you can finish the title with simply "vacation" or a synonym. End the title in an exclamation point, so that it appears that the person selling the vacation is just as excited as the potential clientele.
  • Bold the lettering, and underline the title. A good example is: Adventurous Mount Everest Vacation!

Step 4 Hook your audience with the opening sentence.

  • You want to make the argument for this vacation clear right up front. The reader is not going to look around the rest of the brochure if they are not convinced at the very beginning.
  • This would be a great time to simply list off a few of the accommodations/hot spots. For example: “An all-encompassing Hawaiian vacation that includes beautiful scenery, top-of-the-line hotels, and all the food you can eat!”.

Step 5 Write each of your sections.

  • You will want to include, at the bare minimum, the following sections: restaurants, hotels, scenery(appearance of the vacation spot), and shops. These are four of the most basic things people need to know about before they go on the vacation. In total, you should have around six to eight sections.
  • Make sure that what you are saying is necessary, succinct, and convincing. Consider what image you are using and make sure that the words match up. Feel free to highlight, italicize, or bold certain words or phrases.
  • This would also be a great time to add in those accommodations, such as handicap accessible, free continental breakfast, bike/walking trails, etc.

Step 6 Copy and edit testimonials.

  • To include block quotes in your brochure, start by indenting. Then add a quotation mark, and write in your quote. Finish by adding another quotation mark.
  • You will want to include only the most sensitive, valuable information. Do not include bad experiences, as this might turn off the clientele.
  • If you want to take out a sentence in the middle of a paragraph, simply highlight and delete. Then, in between the remaining sentences, add ... (three periods in a row). This will allow you to shorten the quote, keep what is necessary, and highlight what is most important. [5] X Research source

Step 7 Include a price section.

  • Include some simple terms in your 3-4 sentence price section such as: “Prices as low as $1000 for a family of four!” or, “Prices start at $1500, and include great discounts if you purchase by phone!”
  • Mention the different offers/deals vacationers can get through your particular company. Usually, there are family discounts, senior discounts, children discounts, etc.
  • This section should appear on the inside of the pamphlet, to the far right (at the end). You do not want to start the brochure by introducing price, nor do you want to put the price on the back of the brochure, as the clientele will probably look there first and never look inside.

Step 8 Link the viewer to other sources.

  • This should be done as a series of bulleted points or dashes. Do not write this information in paragraph form, as it will all run together.
  • Check a second and third time that the information is up to date and correct. Look at the bottom of webpages to see when the last time the page was updated. Call the numbers you are listing on the brochure and see who picks up the phone. The information you are presenting needs to be accurate. [7] X Research source

Creating the Visuals for Your Travel Brochure

Step 1 Choose eye-catching photos.

  • Some good examples include: A smiling visitor hugging a dolphin at a sea life attraction, or a woman relaxing with a massage in an open-air spa that overlooks the tropical sunset.
  • Make sure the photos are in color, and have a high-quality resolution. Do not use stock photos which generally look fake, and off-putting. Use real life images, or photos you have taken yourself at the location.
  • People enjoy seeing others having fun, so try to include photos of people enjoying themselves at your destination rather than showing an empty hotel room or deserted beach. This will invite readers to project themselves into the photo. [8] X Research source

Step 2 Consider the color scheme carefully.

  • To convey a relaxed feeling appropriate for a spa, use muted pastel tones. Children's destinations are best marketed with bright, bold colors. Historical site brochures can be given an "antique" feeling with sepia and earth tones.
  • For each panel of the brochure, use the same color. If there are different colors for each panel, it can become distracting and gaudy.

Step 3 Add in borders, asterisks, and designs.

  • Use a thin border to contain each of the panels in your brochure. A thick border can become distracting. The border should be a color that is a slightly darker/lighter shade of the tone that you use for the rest of the brochure.
  • If you want to highlight key points of your story, use bullet points or asterisks. Generally, 3-4 is the range you want to stay in. Try to highlight things that are not written about in the sentences.
  • Designs can also help, such as stars, rainbows, arrows, etc. Add these where and when you see fit. Once more, do not overuse these, and bog down the viewer in the visuals. The clientele should want to read more, not necessarily look more.

Step 4 Organize the brochure so the copy and visuals work together.

  • Tell the printing company that you want the brochures printed on high-quality paper. Cheap, flimsy paper can easily be torn, ripped, or water-damaged. Thick, coated paper provides resistance to accidents, and can be carried around mush easier.
  • If you wind up needing to use your home or business printer, just make sure to use thick, heavy paper. The settings of your printer should be set to the highest pixel quality so that your pictures come out clean and crisp.

Step 6 Provide a final copy proof.

Travel Brochure Template

tourist leaflet design

Community Q&A

Community Answer

  • Instead of using computers, students should try out their own skills at creating a hand made brochure. Colored pencils, magic markers, and rulers can get the job done well. Thanks Helpful 5 Not Helpful 1
  • If you are a student, make sure to follow what your teacher requires. Thanks Helpful 5 Not Helpful 1
  • Do not use pictures unless they are of the actual destination. People do not want to be lied to about what vacation they are going on. This can result in problems/litigation with the travel organization, or potentially a lowered grade if you’re a student. Thanks Helpful 3 Not Helpful 1

tourist leaflet design

Things You'll Need

  • Heavy paper
  • Printer (preferably large (business) rather than desktop)
  • Colored pencils, magic markers, rulers, ball point pens, etc. (for handmade brochures)

You Might Also Like

Make Brochures on Microsoft Word

  • ↑ https://www.biggerpockets.com/renewsblog/2014/10/06/6-amenities-to-ensure-repeat-business-in-your-vacation-rental/
  • ↑ http://www.entrepreneur.com/article/83752
  • ↑ http://www.huffingtonpost.com/2014/07/28/font-ranking_n_5625650.html
  • ↑ http://papyrus.greenville.edu/2013/05/on-the-importance-of-a-good-title/
  • ↑ http://www.englishdiscourse.org/block.quotes.htm
  • ↑ https://www.ustravel.org/news/press-kit/travel-facts-and-statistics
  • ↑ http://www.computerhope.com/tips/tip30.htm
  • ↑ https://www.business2community.com/content-marketing-tips/pictures-articles-attract-eye-balls-01109658

About This Article

To make a travel brochure, start by identifying the main attractions in the area you're advertising, such as restaurants or movie theaters. Next, decide who your target audience is by evaluating the attractions at the destination, like by aiming for a young demographic if it's a vacation spot. To start writing, choose a catchy title and engage your audience with the first sentence on the opening flap by mentioning the destination's key strong points, such as good accommodation. Then, make sure you have great visuals to break up the text, since pictures are key if you want to grab people's attention. For more tips on how to write your sections or how to choose good visuals, read on! Did this summary help you? Yes No

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How to Create a Stunning Travel Brochure: Unleashing the Magic of Design

11 min. to read

How to Create a Stunning Travel Brochure: Unleashing the Magic of Design  Image1

You can develop a leaflet template, make a preview, and make any adjustments to it with the help of the great photo editor Luminar Neo! This app will be a perfect addition to the toolkit of the novice or pro designer as the tools based on AI technology do the lion's share of the work for the user. A huge number of tools for manual editing, too, will not leave anyone indifferent.

Travel Brochure: Your Gateway to Memorable Adventures 

How to Create a Stunning Travel Brochure: Unleashing the Magic of Design  Image2

How to Make a Travel Brochure: A Step-by-Step Guide 

How to Create a Stunning Travel Brochure: Unleashing the Magic of Design  Image3

An in-depth understanding of the subtleties can only be gained with experience. We'll list the basic rules that apply to all types of pamphlets. Although this is a general guide, it will help you find the right way and make a working design. If you want to use a real photo for your brochure, remove backgrounds from images , and AI pictures to enhance will help you edit it.

Understanding the Purpose and Target Audience

How to Create a Stunning Travel Brochure: Unleashing the Magic of Design  Image4

Planning and Research 

How to Create a Stunning Travel Brochure: Unleashing the Magic of Design  Image5

  • Informativeness. You need to briefly explain what you offer, and the advantages of ordering services from you.
  • Brevity. Avoid long sentences and long headlines. There are other tools to detail the object of advertising, including graphics.
  • A reference to an attraction, event, or vacation spot.

If it corresponds to the traveling brochure, it is advisable to talk about the popularity or history of the place, or institutions providing unique services near the place you describe.

Choosing a Captivating Design 

How to Create a Stunning Travel Brochure: Unleashing the Magic of Design  Image6

A person who receives a pamphlet on the street or in a store will not take the time to study it carefully, but will certainly assess the content in a cursory glance. The easiest way to arouse the interest of the audience is through a good graphic. This can be a photo, geometric shapes, illustrations, or other options.

Quality visualization is the key to ensuring that your ad will linger in the hands of the recipient. The automated photo editing application will help you design and make your work much easier. Pay attention to Luminar Neo, and you won't want to replace it for anything!

Compelling Content Creation 

How to Create a Stunning Travel Brochure: Unleashing the Magic of Design  Image7

Since the brochure often acts as an invitation card, try to indicate the benefit it gives to its owner. It should be something that will make you put it in your pocket and then come to the event as well. For example, free admission or a cocktail, or maybe a discount on services. Be sure to highlight this information. If you are adding graphical elements and need to remove items from pictures , use the handy AI-based tool.

Visual Elements and Imagery 

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Organizing and Structuring 

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How to Choose the Perfect Design for Your Travel Brochure 

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In some cases, it will be correct to use either a leaflet with pictures or a purely text booklet. However, most often experts recommend combining the two types of information presentation. Make sure that the ratio between pictures and text is about the same.

How to Write Compelling Content for a Travel Brochure 

Give preference to double-sided pamphlets. Printing a one-sided leaflet will of course be much cheaper. However, making the most of the free space on the professional travel brochure is more efficient. Proper presentation of information. Structure your entire text by inserting talking points, headings, and subheadings where possible.

I hope you got enough information to create a great pamphlet that will help tourists during their trip. I'm sure you will definitely succeed, and you will be able to make the perfect booklet.

What Key Elements Should I Include in My Travel Brochure?

Laconic and quality design! No one will read the pamphlet long and carefully. It should attract attention and deliver information quickly.

How Can I Make My Travel Brochure Stand Out From the Competition?

Quality and inspiration are the keys to success. The better you work out the design and graphics of your booklet, the more likely it is that it will appeal to tourists during their vacation. 

Should I Focus More on Visuals or Content in My Travel Brochure?

Of course, on the visual part, since it is the first thing people pay attention to.

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How To Write Tourist Leaflets

Published: November 19, 2023

Modified: December 28, 2023

by Colene Thornhill

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Introduction

Welcome to the world of trip planning! Whether you’re a seasoned traveler or someone who is new to exploring new destinations, effective trip planning is the key to a successful and enjoyable adventure. In this article, we will delve into the art of writing tourist leaflets, providing you with valuable tips and strategies to create engaging and informative content that will captivate your target audience.

When it comes to writing tourist leaflets, it’s crucial to understand the importance of capturing the attention of your readers right from the start. With the abundance of travel options available today, you need to make sure your leaflet stands out among the crowd. By combining informative content with an appealing layout, you can ensure that your leaflet becomes a valuable resource for travelers seeking their next adventure.

One of the first steps in writing an effective tourist leaflet is understanding your target audience. Who are the people you’re trying to attract? Are they adventure seekers looking for adrenaline-pumping activities, or are they culture enthusiasts who crave history and architecture? Knowing your audience will help you tailor your content to their interests and preferences, making your leaflet more appealing and relevant.

Once you have a clear idea of your target audience, it’s time to select a compelling destination. Whether it’s a vibrant city, a tranquil beachside retreat, or an exotic cultural hub, choose a destination that has a unique appeal and offers a range of attractions and activities. This will provide you with ample material to highlight in your leaflet and entice potential travelers to visit.

In the next sections, we will explore various techniques to make your tourist leaflet engaging and informative. From crafting captivating headings and subheadings to incorporating vivid descriptions and useful information, we will cover it all. We will also discuss the importance of using imagery and visual elements to enhance the overall appeal of your leaflet, as well as creating a user-friendly layout to ensure easy navigation for your readers.

Lastly, we’ll emphasize the significance of proofreading and editing your leaflet to eliminate any errors or inconsistencies. A polished and well-presented leaflet will instill confidence in your readers and make them more likely to consider your destination for their travel plans.

So, let’s dive into the fascinating world of writing tourist leaflets and discover how to create compelling content that captures the essence of a destination, sparks curiosity, and inspires wanderlust in your readers!

Understanding Your Target Audience

Before you start writing your tourist leaflet, it’s crucial to have a deep understanding of your target audience. Knowing who you’re trying to attract will help you tailor your content and language to their preferences, making your leaflet more appealing and persuasive.

Begin by identifying the demographic characteristics of your target audience. Consider factors such as age, gender, interests, and travel preferences. For example, if you’re targeting young adventure seekers, your language can be more energetic and adventurous. On the other hand, if your audience is primarily families, your tone should be more friendly and informative.

Next, consider the psychographic aspects of your target audience. What motivates them to travel? Are they seeking relaxation, cultural experiences, or thrilling adventures? Understanding their desires and aspirations will enable you to create content that resonates with their emotions and desires.

A good way to understand your target audience is through market research. Conduct surveys, analyze online reviews and social media discussions, and seek feedback from previous travelers to your destination. This valuable information will provide insights into their expectations and help you tailor your leaflet content accordingly.

Once you have a clear understanding of your target audience, you can begin crafting your leaflet content. Use language and terminology that will resonate with your audience, appealing to their interests and desires. For example, if targeting food enthusiasts, emphasize local cuisine and unique gastronomic experiences.

Another important aspect of understanding your target audience is understanding their level of travel experience. Are they seasoned travelers looking for off-the-beaten-path destinations, or are they more comfortable with popular tourist spots? Tailor your content to cater to their level of familiarity and curiosity. Provide insider tips and recommendations for hidden gems to engage experienced travelers, or provide essential information on must-visit landmarks for those new to the destination.

By truly understanding your target audience, you can create a tourist leaflet that speaks directly to their needs and desires. Remember to strike a balance between informative content and engaging language, ensuring that your leaflet captures their attention and keeps them interested throughout.

So, dive into the mindset of your target audience and craft an appealing leaflet that showcases the unique experiences and attractions your destination has to offer.

Selecting a Compelling Destination

When it comes to writing a tourist leaflet, one of the most important decisions you’ll make is selecting a compelling destination to showcase. The destination you choose sets the tone for the entire leaflet and can make or break its appeal to potential travelers.

First and foremost, consider the uniqueness and attractiveness of the destination. Look for destinations that offer something special, whether it’s stunning natural landscapes, rich cultural heritage, or a blend of both. A compelling destination needs to captivate the reader’s imagination and spark their desire to explore and experience something new.

Research popular travel trends and preferences to understand what travelers are currently seeking. Are eco-friendly destinations on the rise? Is there a growing interest in adventure tourism? By selecting a destination that aligns with these trends, you can tap into the interests of your target audience and position your leaflet as a must-have resource for the latest travel experiences.

Consider the accessibility of the destination. While remote and exotic locations are intriguing, ensure that they are easily accessible and have adequate transportation options. Travelers appreciate convenience and want their journey to be hassle-free. Therefore, choose a destination that has good connectivity and transportation infrastructure.

Another crucial aspect to keep in mind is the seasonality and weather patterns of the destination. Highlight the best times to visit in your leaflet, taking into consideration factors such as weather, festivals, or special events. This will help potential travelers plan their trip accordingly and ensure they have a memorable experience.

Furthermore, assess the safety and security of the destination. Travelers prioritize their well-being, so it’s essential to choose a destination that is known for its safety measures and reliable infrastructure. Highlight any safety precautions, emergency services, or health facilities available to reassure your readers.

Finally, consider the overall appeal and diversity of attractions and activities the destination offers. Travelers look for variety in their experiences, so ensure that your chosen destination has something for everyone. Whether it’s historical landmarks, adventure sports, cultural festivals, or culinary delights, showcase the range of attractions that will make your leaflet irresistible.

By carefully selecting a compelling destination, you lay the foundation for a successful tourist leaflet. A destination that captures the imagination, aligns with travel trends, is easily accessible, offers safe and diverse experiences, and has a unique appeal, will be an enticing draw for potential travelers.

So, take the time to research and choose a destination that has all the ingredients to make your tourist leaflet a must-read resource for wanderlust-filled explorers!

Highlighting Key Attractions and Activities

Once you’ve selected a compelling destination, it’s time to showcase its key attractions and activities in your tourist leaflet. As the main focus of your content, highlighting these standout features will capture the attention of potential travelers and inspire them to visit.

Start by identifying the most iconic and famous landmarks of the destination. These could be historical sites, architectural marvels, or natural wonders that define the uniqueness of the location. Include captivating descriptions, historical context, and interesting facts to bring these attractions to life and create a sense of wonder.

In addition to the popular attractions, don’t forget to include off-the-beaten-path gems. These hidden treasures provide a sense of discovery for travelers who are looking for unique and lesser-known experiences. Whether it’s a hidden waterfall, a local market, or a charming neighborhood, showcasing these hidden gems adds an element of exclusivity and adventure to your leaflet.

Furthermore, highlight the range of activities and experiences that visitors can enjoy in the destination. Are there adrenaline-pumping adventure sports like zip-lining or bungee jumping? Are there opportunities for leisurely hikes or scenic cycling routes? Include details about these activities, such as difficulty levels, equipment rental options, and any necessary safety precautions, to help travelers plan their itinerary.

Consider the diverse interests of your target audience and include attractions that cater to various preferences. If your audience includes culture enthusiasts, showcase museums, art galleries, or historical walking tours. For nature lovers, emphasize national parks, botanical gardens, or wildlife safari experiences. By providing a well-rounded selection of attractions and activities, your leaflet becomes a valuable resource for a wide range of travelers.

When highlighting key attractions and activities, use descriptive and engaging language to paint a vivid picture in the reader’s mind. Capture the essence and atmosphere of the location, using words that evoke emotions and create a sense of anticipation. For example, instead of simply mentioning a white sandy beach, describe it as a pristine paradise with crystal-clear turquoise waters and palm-fringed shores.

Don’t forget to include images or visual representations of these key attractions and activities. A picture is worth a thousand words, and by incorporating visuals, you can enhance the appeal of your leaflet and give readers a glimpse of what they can expect. Ensure that the images are high-quality and showcase the best aspects of each attraction.

By effectively highlighting the key attractions and activities, your tourist leaflet becomes a gateway to the destination’s wonders. It ignites the reader’s curiosity and compels them to start planning their trip, eager to explore all that the location has to offer.

So, let your enthusiasm for the destination shine through as you showcase its captivating attractions and activities, creating a desire in your readers to embark on their own extraordinary adventure.

Captivating Headings and Subheadings

When it comes to writing a tourist leaflet, captivating headings and subheadings play a crucial role in grabbing the attention of your readers and guiding them through the content. Well-crafted headings not only make your leaflet visually appealing but also provide a glimpse into what lies within, enticing readers to delve deeper into the information you have to offer.

Start by brainstorming catchy and intriguing headings that reflect the essence of the destination and its unique offerings. Use words that evoke curiosity, adventure, relaxation, or whatever emotions you want to resonate with your target audience. For example, instead of a generic heading like “Attractions”, consider something more captivating like “Embark on a Journey of Discovery: Must-See Sights and Hidden Gems”.

Subheadings are equally important, as they break down the information into digestible sections, allowing readers to navigate easily through the leaflet. Use subheadings to categorize and highlight different aspects such as attractions, activities, accommodations, and dining options. By organizing the content with informative subheadings, you make it easier for readers to find the information that is most relevant to them.

Another effective technique is to use power words and action verbs in your headings and subheadings. These words can create a sense of urgency or excitement, compelling readers to take action or imagine themselves already experiencing the destination. For example, instead of “Cultural Landmarks of XYZ City”, consider “Immerse Yourself in the Rich Tapestry of XYZ City’s Cultural Landmarks”.

Consider using questions in your headings to engage readers and pique their curiosity. Questions make the reader pause and think, enticing them to seek answers within the content. For example, instead of a straightforward heading like “Outdoor Activities”, you could ask, “Ready for Adventure? Discover Thrilling Outdoor Activities in XYZ Destination!”.

When crafting your headings and subheadings, keep in mind that brevity is key. Keep them concise and to the point, making sure they effectively convey the main idea while being visually appealing. Avoid using jargon or complex language that may confuse or alienate readers. Instead, opt for simple and straightforward wording that appeals to a broad audience.

Lastly, ensure that your headings and subheadings are visually distinct from the body text. Use formatting techniques such as bold font, larger font size, or different colors to make them stand out. This makes it easy for readers to skim through the leaflet and quickly find the information they are looking for.

By crafting captivating headings and subheadings, you capture the attention of potential travelers and guide them through the journey of your tourist leaflet. They serve as signposts, directing readers to the most enticing aspects of the destination and making them eager to explore further.

So, let your creativity flow as you create headings and subheadings that are eye-catching, informative, and irresistible, setting the stage for an engaging and immersive reading experience.

Crafting Persuasive Descriptions

When it comes to writing a tourist leaflet, crafting persuasive descriptions is key to engaging your readers and convincing them to choose your destination over others. Descriptions provide the opportunity to showcase the unique features, experiences, and beauty of the location, enticing travelers to pack their bags and embark on an unforgettable adventure.

Start by putting yourself in the shoes of your target audience. What aspects of the destination are most likely to resonate with them? Is it the breathtaking natural scenery, the vibrant cultural heritage, or the exciting culinary scene? Tailor your descriptions to highlight these key points, emphasizing what makes your destination stand out.

Paint a vivid picture with your words, capturing the reader’s imagination and bringing the destination to life. Use descriptive language that appeals to the senses, evoking the sights, sounds, smells, and tastes of the location. For example, instead of simply describing a beach as beautiful, you could say, “Feel the powdery white sand between your toes, as the gentle sea breeze plays with your hair, and the azure waves crash against the shore.”

Appeal to the emotions of your readers by highlighting the potential experiences and memories they can create in the destination. For instance, describe the exhilaration of hiking to a breathtaking viewpoint, the awe-inspiring moments of exploring ancient ruins, or the joy of immersing oneself in a vibrant local festival. By evoking emotions, you make the destination more personal and desirable to the reader.

Showcase unique selling points such as exclusive events, special promotions, or limited-time attractions. Create a sense of urgency by emphasizing the rarity or limited availability of these features, encouraging readers to take immediate action. For example, “Don’t miss the chance to witness the spectacular XYZ Festival, happening only once a year. Join thousands of revelers as the town comes alive with music, dance, and vibrant cultural celebrations.”

Include testimonials or quotes from previous travelers who have visited the destination. Positive reviews and personal endorsements add credibility and make the descriptions more relatable and trustworthy. Highlight their memorable experiences and the transformative impact the destination had on them.

Avoid generic and cliché descriptions. Instead, focus on specific and unique aspects of the destination. Dive deep into the local culture, traditions, and history, presenting insights and interesting facts that go beyond what can be found in a simple online search. This will provide readers with a truly immersive experience through your leaflet.

Lastly, proofread and edit your descriptions to ensure they are clear, concise, and error-free. Use active voice and vibrant verbs to make the text more engaging and dynamic. Eliminate repetitive phrases and unnecessary filler words, keeping the descriptions focused and impactful.

By crafting persuasive descriptions, you entice readers to envision themselves in the destination, experiencing its unique charm and wonders. Your words have the power to inspire wanderlust and ignite the desire to explore the world, one destination at a time.

So, let your creativity soar as you craft descriptions that transport readers to the destination, tempt their senses, and fuel their desire to pack their bags and embark on their next adventure.

Incorporating Useful Information

In addition to captivating descriptions of your destination, it is important to incorporate useful information in your tourist leaflet. This includes practical details that help travelers plan their trip and make informed decisions about visiting your destination.

Start by providing essential travel information, such as the best time to visit, visa requirements, and local currency. This helps potential travelers understand the logistics of planning their trip and ensures they have the necessary documents and arrangements in place.

Include details about transportation options available in the area, such as airports, train stations, or bus routes. Mention any public transportation systems, taxi services, or recommended car rental companies. Providing information on how to navigate the destination will give travelers peace of mind and make their experience smoother.

Highlight accommodation options, ranging from luxury resorts to budget-friendly guesthouses. Include information about amenities, location, and any unique features or services offered. Consider featuring hotels or accommodations that have received positive reviews or certifications, as these provide an added layer of trust for potential guests.

Another crucial aspect to include is dining and culinary experiences. Highlight local delicacies, popular restaurants, and street food hotspots. Mention any dietary considerations or specialty cuisine options, such as vegetarian or vegan-friendly establishments. Providing suggestions and recommendations for dining options will enhance the overall experience for travelers.

When it comes to incorporating useful information, don’t forget about safety and emergency assistance. Include contact information for local emergency services, hospitals, and clinics. It’s also helpful to provide tips on personal safety, such as reminding travelers to be cautious with their belongings and to follow any local customs or guidelines.

Consider including maps and guides to help visitors navigate the destination. This can include maps of popular tourist areas, transportation routes, or suggested itineraries. Visual aids like maps make it easier for travelers to plan their activities and explore the area confidently.

Additionally, incorporate information about local customs, traditions, and etiquette. This helps visitors understand and respect the cultural norms of the destination. Indicate any dress codes or behavior expectations when visiting religious or sacred sites to ensure travelers are aware and can plan accordingly.

Lastly, provide contact information for local tourism offices or visitor centers. This gives travelers a resource to reach out to for further information or assistance during their visit. Including website links or contact details enables travelers to easily access additional resources to enhance their experience.

By incorporating useful information, you not only assist travelers in planning their trip but also showcase your destination as a reliable and informative resource. This builds trust and increases the likelihood of visitors choosing your destination for their travel adventures.

So, arm your readers with the information they need to make their travel plans a reality, empowering them to explore all the wonders your destination has to offer.

Using Imagery and Visuals

When it comes to creating a captivating tourist leaflet, the use of imagery and visuals is essential. Humans are visual creatures, and incorporating high-quality images and appealing visuals can greatly enhance the impact and appeal of your leaflet.

Start by selecting stunning and eye-catching images that showcase the beauty and highlights of your destination. Choose images that evoke emotions and create a desire within the viewer to experience the location firsthand. Whether it’s a breathtaking sunset over a picturesque landscape, a vibrant cultural festival, or mouthwatering local cuisine, make sure the images create a lasting impression.

Vary the types of visuals you use to provide a well-rounded representation of the destination. Include photographs of landmarks, attractions, and activities, as well as illustrations, icons, or infographics that provide information and enhance the visual appeal. This variety keeps the leaflet visually engaging and prevents the reader from getting bored or overwhelmed by repetition.

Ensure that the images you select accurately represent the destination and its offerings. Avoid using overly edited or heavily filtered images that misrepresent the reality of the location. Transparency is key to building trust with potential travelers, so aim for authentic and genuine visuals that accurately depict the experiences they can expect.

In addition to static images, consider utilizing other visual elements such as maps, diagrams, or charts. These visual aids can help travelers better understand the layout of the destination, identify key points of interest, or comprehend specific information at a glance. For example, you can include a map showcasing popular tourist areas, transportation routes, and the proximity of attractions to give readers a comprehensive overview.

Pay attention to the placement of visuals within the leaflet to optimize their impact. Place visuals strategically alongside related text to enhance comprehension and capture attention. Ensure that the images are of high resolution and clarity, allowing readers to fully appreciate the beauty and details of the destination.

Consider the overall design and color scheme of your leaflet to create a visually cohesive and aesthetically pleasing experience. Choose colors that complement the destination and evoke the desired emotions in your audience. For example, cool blues and greens may be suitable for a beach destination, while warm oranges and yellows may be fitting for a vibrant cityscape.

Remember, visuals should complement the text and enhance the storytelling aspect of your leaflet. They should not overpower or distract from the written content but rather work together harmoniously to create a visually appealing and immersive experience for the reader.

Incorporating imagery and visuals in your tourist leaflet allows you to transport potential travelers to the destination and ignite their imagination. They provide a glimpse of the experiences that await, inspiring wanderlust and enticing readers to embark on their own adventure.

So, let your visuals speak volumes and capture the essence of your destination, leaving a lasting impression on those who flip through your leaflet.

Creating a User-Friendly Layout

When it comes to designing a tourist leaflet, creating a user-friendly layout is essential to ensure that readers can navigate through the information easily and find what they’re looking for efficiently. An effective layout helps to engage readers, enhance readability, and make their experience with your leaflet enjoyable and seamless.

Start by organizing your content into logical sections. Use headings, subheadings, and clear sections to divide the information and make it easy to scan. Utilize bullet points and numbered lists to present information concisely and attract attention to key details.

Consider the readability of your text by selecting a legible font size and style. The text should be large enough for comfortable reading, and the font should be clear and easy on the eyes. Keep in mind that different fonts may convey different tones, so choose one that aligns with the aesthetic of your leaflet and the overall brand image.

Whitespace is your friend when it comes to layout design. Allow for sufficient whitespace between paragraphs, headings, and images to create visual breathing space and avoid a cluttered appearance. This not only improves readability but also makes the leaflet visually appealing and pleasant to look at.

Guide the reader’s eye with a clear and intuitive flow. Place important information and eye-catching visuals strategically within the layout. Use visual cues such as arrows, icons, or contrasting colors to direct attention to specific sections or calls to action.

Consider the use of columns in your layout to maximize space and make the most of each page. Columns help to organize content and prevent it from appearing overwhelming or dense. This is particularly useful when presenting information in tables, lists, or multiple sections.

Incorporate clear and consistent navigational elements in your leaflet. Include a table of contents or an index page at the beginning to guide readers to specific sections. Utilize page numbers or section tabs to make it easy for readers to flip to particular information of interest.

When placing images, ensure they are appropriately sized and positioned. Avoid obstructing the flow of text and make sure the images enhance the content without overwhelming it. Leave sufficient space for captions or descriptions near the corresponding images to add context and provide additional information.

Choose colors thoughtfully to create a harmonious and visually appealing palette. Use colors that are easy on the eyes and complement the visuals and overall theme of your leaflet. Consistency in color schemes throughout the leaflet helps to maintain a cohesive and professional appearance.

Finally, test the usability of your leaflet layout before finalizing it. Share it with others for feedback, and consider their suggestions for improvements. Make sure the layout is intuitive, easy to understand, and offers a seamless reading experience.

A user-friendly layout is crucial in ensuring that readers can easily navigate and digest the information you present in your tourist leaflet. By organizing content logically, utilizing whitespace, creating a clear flow, and incorporating navigational elements, you enhance the overall usability and appeal of your leaflet.

So, take the time to design a layout that prioritizes readability, simplicity, and intuitive navigation, turning your leaflet into a user-friendly guide that captivates and guides potential travelers on their journey.

Proofreading and Editing

Once you have written the content for your tourist leaflet, it is crucial to invest time and effort into proofreading and editing to ensure a polished and professional final product. Proper proofreading and editing not only eliminate errors but also enhance the overall readability and impact of your leaflet.

Start by reviewing the content for spelling, grammar, and punctuation mistakes. Pay close attention to commonly confused words and homonyms, ensuring that your writing is clear and error-free. Use grammar and spell-check tools, but do not solely rely on them, as they may overlook certain errors.

Check for consistency in language and style throughout your leaflet. Ensure that you use consistent terminology and tone throughout the content. Inconsistencies can confuse readers and give an unprofessional impression. Proofread carefully to catch any instances where you may have inadvertently switched between different styles or tones.

Review the flow and structure of your content. Check for logical coherence between paragraphs and sections to ensure smooth transitions and seamless reading. Make sure that information is presented in a logical order and that the reader can follow along easily without any confusion.

Be mindful of sentence structure and readability. Vary sentence lengths and structures to avoid monotony. Break up lengthy sentences and paragraphs to improve readability. Aim for clarity and conciseness, eliminating any unnecessary repetition or wordiness.

Ensure that all information is accurate and up to date. Verify facts, figures, and details, such as opening hours, contact information, or prices. Outdated or incorrect information can be misleading and damage the credibility of your leaflet.

Consider seeking feedback from others, such as peers or professionals, to gain a fresh perspective on your content. They may catch errors or offer suggestions that you may have missed. Constructive criticism can help you refine your content further and ensure its effectiveness.

Take a break from your writing before embarking on the proofreading and editing process. This allows you to approach the content with a fresh perspective and can help you identify errors or areas of improvement more easily.

Read your content aloud during the proofreading process. This can help you catch awkward phrasing, run-on sentences, or any issues with flow and rhythm. Reading aloud engages multiple senses and can reveal errors that may go unnoticed when reading silently.

Consider getting professional help if needed. Hiring a proofreader or editor can provide an additional layer of expertise and ensure the highest quality for your leaflet. They can help identify nuanced errors, fine-tune the language, and offer suggestions for improvement.

Proofreading and editing are the final stages in creating a polished and error-free tourist leaflet. By investing time and attention to detail in this process, you ensure that your content is professional, engaging, and leaves a positive impression on your readers.

So, take the time to meticulously proofread and edit your leaflet, striving for perfection and excellence in every aspect of your content, resulting in a final product that speaks volumes about your destination and captures the reader’s attention.

Congratulations! You’ve reached the end of our guide on how to write effective tourist leaflets. We’ve explored various strategies and techniques to help you create engaging, informative, and persuasive content that captures the attention of potential travelers and inspires them to choose your destination for their next adventure.

Throughout the article, we emphasized the importance of understanding your target audience, selecting a compelling destination, and highlighting key attractions and activities. We discussed the significance of captivating headings and subheadings, crafting persuasive descriptions, incorporating useful information, using imagery and visuals effectively, creating a user-friendly layout, and the importance of proofreading and editing.

The process of writing a tourist leaflet requires careful planning, research, and creativity. By understanding your target audience, you can tailor your content and language to their preferences. Selecting a compelling destination with unique features and attractions will ensure that your leaflet stands out among the competition.

Once you’ve captured the reader’s attention with captivating headings, it’s important to create persuasive descriptions that evoke emotions and paint a vivid picture of the destination. Incorporating useful information, such as travel logistics, accommodations, dining options, and safety tips, helps potential travelers plan their trips with ease.

Utilizing eye-catching imagery and visuals enhances the overall appeal and engagement of your leaflet. Through the careful use of graphics, maps, and photographs, you can transport readers to the destination and ignite their desire to explore its wonders.

A user-friendly layout, with clear sections, organized content, and intuitive navigation, ensures that readers can easily navigate through your leaflet and find the information they need. Lastly, proofreading and editing your content guarantees a polished and professional final product.

Remember, creating a successful and engaging tourist leaflet is not only about providing information but also about creating an experience that captivates and inspires. By implementing the strategies and techniques discussed in this guide, you can create leaflets that not only inform potential travelers but also spark their desire to embark on unforgettable journeys.

So, take these valuable insights and apply them to your own tourist leaflet writing efforts. Craft a compelling narrative, showcase the unique features of your destination, and inspire wanderlust in the hearts of your readers. Happy writing, and best of luck in creating impactful and enticing tourist leaflets!

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How To Make a Travel Brochure and Leaflet

side of boat on blue water

When targeting customers for your travel business, there are some things that come to mind. Brochures and leaflets are one of those things. They’re commonly assumed as the basis of travel marketing. Even with the onslaught of digital marketing, a printed travel brochure and travel leaflet are staples in the travel and tourism industry.

But what do you include in a travel brochure and leaflet?

We’ve written a handy step-by-step guide which details how to a travel brochure and guide.

If your business isn’t in the travel industry, worry not. This blog is still full of brochure and leaflet examples and is a guide for how to put together a brochure or leaflet for your business. Continue reading to learn how to create, write and put together the perfect, not yet dead, marketing asset for your business.

We’ll cover:

Brochure vs Leaflet: The Difference

Why brochures & leaflets are important in travel marketing.

What to Include in Your Travel Brochure & Leaflet

How to Distribute Your Travel Brochure & Leaflet

A brochure is essentially a small book/magazine with descriptions and information about your products and places.

The information is usually more detailed and more than a paragraph long. A brochure typically highlights prices, products, events. It contains testimonials, itinerary options and suggestions as well as many calls to actions (CTAs) for the reader.

A brochure is a longer form piece of content that typically encompasses all the information about that destination, and all of the things you as a travel company provide.

A leaflet is a much smaller version of a brochure. It’s composed of no more than two pages and is typically folded. On a leaflet, or pamphlet as it’s also called, the descriptive content is organised in one or two brief points, and the contained copy is much more succinct than a brochure.

Typically you would use a leaflet to alert people to a single special offer, which contains a very specific call to action. Leaflets can be used to support individual marketing campaigns.

Example: leaflet yellow mockup on the left, brochure pink mock up

A leaflet is useful for on-the-go travellers and is relatively cheap as they tend to be a single sheet of paper. A leaflet does not usually include pricing options however there are exceptions. Your business can include the price of your services on your brochure, as some travellers prefer to have all the information easily accessible. Throughout the blog, we give you some topics and ideas about what to include and exclude.

What you include tends to be entirely dependant on your audience, so keep that in mind when you are producing any marketing assets.

Since brochures are larger than leaflets they are more costly to print and have a higher environmental impact. This is especially important to consider as the younger generations are more socially and environmentally conscious. You could consider having the brochure available as a download, which is perfect for users that browse on their mobiles.

Even though there are differences between the contents, both brochures and leaflets are considered pivotal marketing assets for a travel business. Here’s why…

tourist leaflet design

Despite being a traditional method of communication, brochures and leaflets are a very common travel industry marketing assets. That’s because they’re still effective! And if it ain’t broken, why fix it?  

In our ever digital world, there is something very novel about flicking through an actual, physical brochure. The tactile nature almost gives you more of an emotional response to the pages…and it doesn’t matter if the wifi goes down!

Here are some reasons why both brochure and leaflet marketing assets are beneficial for your travel business:

Lead to Successful Conversions

Brochures are still one of the most popular information sources for tourists. Tourism Intelligence states brochures might even play a greater role than the Internet when it comes to influencing decisions of travellers who are already travelling.

Yes, your printed brochure could potentially influence more people than a digital version!

Professor Patrick Tierney interviewed 1,569 tourists, and his study reveals once travellers leave home, brochures become the top planning tool followed by a friend or relative. The study also revealed that few people bothered consulting the internet for information while on vacation–only 11% to be exact.

Additionally, the same study found that among the tourists who had taken a brochure from a rack, 37% changed their travel plans considering the info provided by the brochure and 47% purchased something featured in the brochure. Professor Patrick Tierney

Based on this information, we can firmly and confidently reinforce that if you want clients or customers for your travel business you should definitely have a well thought out and put together brochure and leaflet. This means investing in having them professionally designed and printed.

With many tourists also concerned about their internet usage whilst out and about, it becomes imperative to have an offline counter part to rely on.

Added Benefit to Hotel Stays

An added benefit of leaflets is they can be of great help for hotel staff.

According to Skift, the Hospitality Visitor Information Survey stated guests frequently ask hotel staff for:

  • printed brochures (27%),
  • maps (26%) and
  • guides (22%).

The least asked for publications include in-room publications (13%) and an electronic visitor information kiosk (9%).

tourist leaflet design

They’re particularly useful regarding aiding and initiating communication between staff and customers. For example, when a guest is asking a concierge for restaurant recommendations, it’s much easier for the concierge to take out a printed map from a brochure or a destination guide and mark it with directions. It’s a much more hospitable tactic to help a guest. Especially considering when there is a language barrier.

Build a Personal Connection

Travellers feel like they’re having a more authentic experience if they’re picking up brochures locally or asking the concierge and locals for recommendations.

Out of a list of 12 information sources, Hsieh and O’Leary found brochures to be the third most commonly used information source by travellers following two forms of interpersonal communication.

As you can see, brochure and leaflets are still fundamental to the travel industry and even more fundamental to visitors enjoying their stay and building an emotional connection with the destination.

Now you understand the point of having a leaflet and a brochure in your marketing arsenal, you may be asking how do you write a travel brochure? What information to include? How do you make a travel brochure? And what makes a good brochure design?

Brochures and leaflets, like all marketing collateral, should reflect your business personality; but they should also align with the experiences you’re providing. There needs to be a clear visual alignment between the services you offer, the look of your brochure and the customer you are trying to attract.

What To Include in a Travel Brochure & Leaflet

To help ensure you’ve got it right, we go through the six steps to designing a travel leaflet and brochure. There are many different types of brochures and leaflets that you can opt to create, and we help differentiate them all.

The brochure and leaflet should reflect your brand’s personality, the look and feel of your brand, and be consistent with your other branded materials . They should also convey an exciting and intriguing time for your customer. These assets are pulling people in!

Step 1: Define Sizing & Dimensions

The first step to making a brochure or leaflet is to define the size, dimensions and style.

The size and dimensions are important because they directly influence the way the design is set up.  There are many different types, styles, and shapes of leaflets and brochures which could fit your desired outcome.

Remember, the more custom your shape and print specifications the higher the costs are to produce and ship. Keep this in mind, and decide before you get crazy with a heart-shaped, etched brochure that sings to your customer and is made from silk….you get the point.

You can be as creative as you want when deciding a style and shape. The more original, the more your clients will feel drawn to it. If you need to look for inspiration, check out our Travel in Style Pinterest board . Consider also the amount of content and imagery you will have, this affect the size and length of the overall document. There’s no use writing War & Peace volume ii if you have opted for a small leaflet.

Here’s a rough guide of the options that are traditionally available within design agencies and printing companies:

Leaflet & Brochure Dimensions

These are the most common brochure formats and dimensions. We recommend the A5 size for leaflets as the A4 can look really large. A brochure tends to be around A4, but do feel free to challenge the norm…we usually do!

  • A4  (297mm x 210mm) Mainly used for brochures in portrait orientation.
  • A5 (210mm x 148mm) Mainly used for leaflets. We recommend designing on both sides if you’re going for the A5 format to make the most of the space.
  • DL (99mm x 210mm) For promotional materials, it’s very common for the measuring standard to be DL. DL measures 99mm x 210mm–one-third of A4 and it stands for ‘dimension lengthwise’.

If you’re struggling to decide which size to use, visit a stationary shop, your local printing company or even a design agency to help you find the right leaflet size in order to fit all of your information.

You can also download this handy ‘A Series Paper Size’ printable , which shows you the standard paper sizes.

Leaflet Types & Styles

  • Single Fold: A Single Fold looks like a little booklet. It has a fold down the middle hence the name Single Fold. This method is ideal for customers whose information is more than would fit on the standard single sheet. Traditionally, these are printed in landscape and designed on an A5 page.

tourist leaflet design

  • Concertina Fold: This leaflet is folded in three panels; therefore the customer has 6 sides to advertise. Also referred to as Zig-Zag Fold.

tourist leaflet design

  • Cross Fold: A Cross Fold is basically like the pocket tube maps or some foldable shopping bags. This style of a leaflet is small but mighty as it can fit quite a lot of information.

tourist leaflet design

  • Open Gate Fold:  An Open Gate Fold looks like a paper window when it’s all set up. This style is particularly nice if incorporated with a good copy.

tourist leaflet design

  • Closed Gate Fold:  This style of a leaflet is just as the open gatefold above except that once you open it, the leaflet is folded once more along the centre. Great if you have various sections of different information to include.

tourist leaflet design

  • Roll Fold:  The roll fold, just as the name suggest folds in an inner roll inside the leaflet. These leaflets feature 6 panels, or 3 per side, although 8 panels are also common.

tourist leaflet design

Once you’ve settled on the size and dimension, it’s important to decide if you’re aiming to print these assets or just leave them online as e-resources. This will change the way you design your leaflet and booklet as they both have different requirements.

For instance, for print, you’ll need to leave a bleed margin for the images that you require without a border, whilst online you don’t have to pay attention to bleed margins. If you’re outsourcing a design agency or a printing company, they should walk you through this and other requirements.

We recommend contacting the printing company prior to putting together the visual aspects of the brochure or leaflet, that way you and your designer know what you need.

Step 2: Research & Theme

This second step is the fun part. In order to put a brochure and leaflet together you need to plan a concept and a theme.

A theme pertains to the concept of your marketing assets. It means defining the colours and aesthetic preferences. Like we discussed earlier, your theme should align with your company branding . Your leaflet and brochure help with brand awareness, and they should connect people with your company.

This doesn’t mean they shouldn’t be original! The look of your leaflet or brochure should align with the rest of your visual identity and feel “you” but should also stand out.

Look online for inspiration and ideas. Here’s our Travel in Style Pinterest board if you’re struggling to find good sources.

Making sure your product stands out doesn’t necessarily mean printing has to be expensive. A postcard as a brochure is a brilliant marketing tactic that is engaging and cost-effective. A good example of an original brochure design is the company Top Deck with its playful and foldable brochures.

Try and think outside the box when it comes to choosing your brochure.

foldable brochure example

Gather all of your ideas and inspiration into one place. This could be a mood board, a list of ideas, a set of imagery you like…anything that better helps you express the mood and theme you’re going for your business.

Don’t feel disheartened if you’re struggling with coming up with a theme, Really consider your brand style and what you are trying to communicate. It helps a lot if you have created visual guidelines for your business too!

Now that you know the dimensions and the theme you’re going for, it’s now time to define what you want to communicate via the text. It’s time to work on the copy.

Step 3: The Copy. How Do You Write a Travel Brochure?

Before determining exactly what you want to say, you need to think about what actions and feeling do you want to encourage. Do you need them to get in touch? If so how? Is it clear how they can? Always have an end outcome.

Define the topics and necessary information you need to include in your leaflet or brochure.

Some things to keep in mind include the pricing and packages. Leaflets don’t always have the prices available or visible, but brochures typically do. As mentioned above, some customers tend to appreciate having the prices available rather than having to partake in consultation and/or a phone call. Do keep that in mind, and see what works for your customer base.  You don’t want to accidentally be alienating any clients.

Now, what to write about in your brochure?

Remember, like the theme of the brochure or leaflet should align with your branding, the copy should be in your tone of voice. It should sound like you.

Here are some suggestions for topics you can explore in your marketing assets:

  • Testimonials
  • Location and maps
  • Fun facts about the area
  • Suggestions for something new to try
  • Historic sites
  • Recommendation for best restaurants and coffee shops

Information about:

  • The climate and expected weather conditions
  • Means of transportation
  • The language
  • Local activities
  • Accommodations (if applicable)
  • Estimated cost per person (if applicable)

Be aware, of course, to not include something that directly competes/conflicts with your business. For example: mentioning the local government forbids fishing boats on a particular spot, the same spot your boat tour takes place is probably not the best idea.  

Pick topics you think your customers might find useful and interesting.

Once you define the categories of what to write and to include, make a list of the extra assets you need. For instance, do you need to add an image of a map to mark the best restaurant spots? Or how about a new icon to mark the history spots?

Tone of Voice

Now on to the writing.

This is often the hardest part of putting together a brochure. It’s difficult to capture the essence and spirit of a location with words. However, here are some tips on how to write for travel marketing.

  • Keep it friendly and positive. No one wants to go on vacation with a Debbie Downer or a Negative Nancy, and definitely, no one wants to go to a place that feels like that! Your destination spots need to be alluring and enticing; make sure your spirits are up when writing about travel locations or services. Happiness is contagious, make sure you’re spreading it with your leaflets and brochures. Use positive and aspirational words, help them to build a picture of the destination…for example; “Admire the sunset as the warm breeze from the west coast gently brushes your arm” is better than saying “watch the sunset”.
  • Keep it engaging. By now, you surely have a preferred target audience. Think of them when you’re writing. What sort of things does your audience persona appreciate? Make sure you inadvertently reach out them. What language do they use to describe things?
  • Keep it descriptive . A technique you can use when writing for a travel brochure is to write literally what your services are.

One way to think about it is to write about the travel process as a customer would go through it. For example, if you sell boat tour services, write about what you need to prepare for, the process of it and what your customers can get out of it. Suppose you can see dolphins from your boat tour services, you can write something like: “Enjoy the sight of delightful dolphins as we cruise on the emerald Le Mermaid boat. An enthusiastic experience to not miss.”

  • Keep it informative . When customers are travelling, they tend to enjoy learning more about cultures or things that aren’t known by them. Keep an informative tone and share short tidbits of knowledge throughout your writing, this works as a convincing, authoritative argument to your audience. Meaning you’re proving you know what you specialise in and that makes your leads feel secure, allowing them to purchase confidently.

Overall ensure you’re writing punchy copy that is able to transport your customers to that travel moment.

As a general tip: avoid industry jargon, unusual phrases, and difficult words. Before finalising it check for spelling mistakes and re-read it in a couple of days post writing to ensure you’re really happy with the finished product.

Step 4: Travel Brochure & Leaflet Layout & Plan

Sizing and dimensions? Check. Theme? Check. Copy? Check. It’s time to gather it all together into a nice template.

Meet the flat plan: gather all of your contents into a general drafted plan. This is what it looks like:

tourist leaflet design

We know this looks crazy at first glance! By stay with us. It’s a layout of all the information you’re putting into your leaflet or brochure.

Note down what contents are going into it and arrange them as to you would like them to look, don’t worry if you arent the next Monet, scribbles with page titles in each box will do!

If you’re working with a graphic design agency, they should be able to read the flat plan and interpret what you’re asking. This should kick start the first draft of the brochure or leaflet. You can also ask your design agency to create a flat plan layout for you so you can see how the content is going to be displayed. It may be easier for them to adjust it as you change things around. Always sign off the flat plan before design starts as this will increase production costs.

This is great to do even if you don’t have all of the content, from here you know exactly what you’re missing and the other assets you need to create.

Don’t forget if the aim is to get printed you need to remember to group the pages in multiples of 4 – this applies to brochures and is simply because when you fold any sheet of paper in half there are 4 sides.

If the flat plan and bespoke design isn’t a good option for you, you can always grab a template and add your own imagery and copy to the existing file.

ome sources where you can download some travel brochure templates and leaflet templates are:

  • Shutterstock
  • Themeforest
  • Graphicburger
  • Creative Market

Step 5: The Appearance

The fun part is here! Putting it all together in a pretty design. Keep these things in mind when you’re stylising your leaflet or brochure. This is an extension of Step 2 Research & Theme where you chose the style of your brochure!

Typography & Fonts: Does your business have a typography palette or brand guidelines? If so, ensure you’re utilising those fonts correctly. If you don’t have a typography palette, we encourage you to create one! Brand guidelines help with brand consistency , ensuring all your marketing collateral align. When you’re picking fonts, look for readable, simple fonts and ones that suit the theme you picked.

Imagery:  Imagery is very personal to your brand. There are, however, a couple of do’s and don’ts for imagery in order to have an appealing marketing asset:

  • Use royalty-free imagery.  Before even thinking of the type of imagery, make sure you have permission to commercially use the image. Don’t use any image you don’t have permission to use.

Here’s a blog with a list of websites you can get free imagery from. Have a look, maybe you’ll like the imagery for your business. With that being said, using your customer’s images might also be a good tactic as it can work as a testimonial and social proof. But again, be sure you have permission to use them. BusAbout uses customer’s imagery throughout their brochure.

tourist leaflet design

In the Asia 2018/2019 brochure, the footer of the imagery page reads: “Our cover shot was snapped at Koh Phi Phi by Nicola Davidson, who travelled with us in 2017.”

  • If you need help coordinating imagery, read through these graphic design rules you should never break.
  • Try and look for eye-catching imagery, that feels exciting.
  • Use high-quality imagery that will print well.
  • Avoid pixelated imagery.

Finally, don’t forget to insert your logo and have your brand present throughout your assets through your brand colours and icons.

Fun fact: 1970’s brochures were very text heavy and similar to textbooks. They had information on subjects like history, administration, agriculture, etc. The pictures weren’t the predominant focus, as they had more of a decorative function.Oh how times have changed! Now, the pictures are just as important as the copy, if not more so to draw people in.

70s brochure promoting french guiana

Step 6: Printing Your Travel Brochure & Leaflet. The Paper & The Printer Guidelines

The final step is all about the feel of your finished product: the paper.

Like when choosing your business cards or other print collateral, the feel of the finished product makes a huge difference.

If you’re thinking of keeping your marketing assets exclusively online, keep in mind that travellers and tourists avoid utilising the internet when abroad as mentioned in the above paragraph Why Brochures & Leaflets are Important.

Having an attractive brochure doesn’t do you any good if you don’t find a way for it to reach your potential customer.

Choosing a Type of Paper

Many businesses try and save on the cost of production by shipping not-so-smooth to the touch brochures. When selling experience or an intangible item, it is crucial to appeal to all of the senses. By choosing a feel-good paper for a brochure, you’re communicating how the provided services are going to feel.

tourist leaflet design

If you work with a design agency, they should be able to guide you through the different types of paper and printing options available and advise you on the best kind for your budget and business.

If you’re doing this solo, know you can request samples and ask for help from your preferred printing company.

Some do’s and don’ts include:

  • Don’t print on regular printing paper or from your own InkJet printer.
  • Take into consideration some paper doesn’t absorb ink as well as others. Your printer will be able to tell you about this.
  • Do ask for samples.
  • Do ask for templates and cutter lines/guides before delivering the artwork (the layout that states the recommended dimensions before printing that every printing company has).

Printing Companies

Costs for printing differ per printing company so do ask for a budget from each company to ensure you’re getting the best deal for you.

Print on Demand

Print on demand means that a brochure will only get printed as and when it is requested. There will be no stockpile kept. This is good if you are a larger company, but might be more difficult and costly if you are an individual.

There are two types of Print on Demand contracts to consider;

Contract with fulfilment. “ With fulfilment” means the printing company is also responsible to ship the printed brochure to the respective clients. This takes a little bit more time and money to set up, and it works better for larger companies with a lot of customers. This is particularly good for brochures rather than leaflets.

Not all printing companies offer print and demand contracts with fulfilment, though.

Do make sure you compare pricing and that it fits into your budget before deciding to enrol in one of these contacts.

Contract without fulfilment.  Without fulfilment means the printing company still prints when a submission form is submitted online, however they aren’t responsible for shipping or delivery. In this instance, you can either hire a delivery company for an additional fee or pick the finished brochure up from your printer and ship it yourself.

The most common printing service and the one you’ll most likely need is the short run. This means the printing company will print a quantity to your liking (i.e. 100, 150, 200, 210) and print them. It’s your responsibility then to collect the printed goods and ship them.

Be aware, though, certain printing companies have a minimum printing limit request, usually refered to as a Minimum Order Quantity (MOQ). This information should be supplied to you once you enquire for more information.

The printing guidelines (also known as gutter lines or gutter guidelines) should also be supplied to you upfront. Each printing company has its own, unique measurements. Sending off a printing job without asking for the template or dimensions first is a very high-risk situation. To ensure you’re avoiding situations like this always double check with your printing company twice before sending the order through.

Again, if you’re partnering with an agency for this, they should be able to guide you through the process and even send it off to print for you. However, even agencies sometimes make mistakes so always, always, always ask for dimensions.

Before Sending to Print

Your checklist before you send off the final design:

  • Get a few different quotes, at least three different printers.
  • Once decided which company to go for, ask for a template (cutter guide).
  • Check spelling, grammar, sources, etc. Once it’s printed, there’s no going back.
  • Print proof: The printing company should be able to send you a first print proof (by email) for you to double check for any mistakes. Do take your time when looking through this original print proof as any mistakes missed here will not be the printers fault.

Tip: Brochures can be quite expensive to design, print and ship. If you need to cut down on costs, you can always sell advertising space for activities and other travel companies in your brochure.

tourist leaflet design

How To Distribute Your Travel Brochure & Leaflet

Now you have the finalised brochure and leaflet in hand; let’s get them out for the world to see.

One of the benefits of leaflet and brochures is how easy they are to distribute. You can place leaflets and brochures in a wide variety of locations. Some of their distributions locations and methods are:

  • Contact local hotels and Airbnbs or PR representatives of a hotel and ask them to display your leaflet.
  • Research local trade events and distribute your leaflet to attendees.
  • Pair a leaflet with a brochure.
  • Insert your brochure as part of a promotional giveaway.
  • Insert your brochure in a media or PR kit with information about your business.
  • Send via post to leads and lapsed leads.
  • Send a digital version to your email subscriber list .
  • Allow customers to request a brochure or a leaflet online or via the phone.

When requesting a travel brochure, the lead is already at the consideration phase; meaning the user is already aware of the services your business offers, they’re interested in the services your business offers and are requesting more information.

Even though you’ve printed the brochure and leaflet, don’t forget to incorporate them into your digital efforts as well. Place the brochure visibly on your website for download. Whether that’s through a CTA button of “request a brochure” or through an emailable option,  you want to have multiple ways for your potential customers to have access to your marketing collateral.

You’re now a proud owner of a travel leaflet and a travel brochure. You’re ready to entice travellers with images of far off places and enthral them with the potential adventures that await them.

woman paddle boarding blue water

Tips and Tricks for the Best Travel Brochure & Leaflet

And you’re done. You completed all the steps. Here are some final tips and tricks to remind yourself:

  • Keep it simple. Don’t reinvent the wheel while designing a brochure.
  • Let the imagery speak for itself.
  • Organise imagery by colour or theme so the assets look coherent.
  • Follow your brand guidelines.
  • Research a quote for your printing service.
  • Request a template from your printing company even if you think your project is pretty straightforward to understand.
  • Show the final design to a friend or colleague to see how they feel about it.

Travel leaflets and brochures are a cornerstone of your marketing assets, and we can’t wait to hear how you utilise them for your business.

If you want to know other ways to get ahead in the travel industry, check out How To: Travel Marketing for Agencies & Travel Businesses. This blog breaks down the four key moments that lead to conversion in travel marketing, how to successfully target in travel marketing, the importance of personalisation, and different marketing tactics to be competitive in the travel industry and produce meaningful content. It’ll be your secret weapon.

Tags: graphic design , Marketing , Travel Marketing

Categorised in: Graphic Design

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Russian Tours and Cruises from Express to Russia

Moscow Travel Guide

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Why travel to Moscow

Contrasts: 12th century monasteries and some of the tallest skyscrapers in Europe can be found side-by-side in this complex and captivating city. The diversity of this mega-city is astounding. Only a few steps away from the solemn red facade of the Kremlin and the sounds of righteous church bells, a buzzing night scene and alternative-fashion boutiques can be found.

Culture: In Moscow only the best goes. Be it a theatre, restaurant or gallery, the standards are certain to be world-class. The Bolshoi ballet company is reputed to be even better than the Mariinsky’s and “MMOMA” (Moscow’s museum of modern art) exhibits works of art as profound as any that could be found in the famed MOMA.

Convenience: Unlike the rest of Russia, it’s easy enough to get by with just English in Moscow and, driving excepted, it is surprisingly safe: the murder rate is lower than in some of America’s major cities.

Top Sights in Moscow

Kremlin

St. Basil’s

MGU

Novodevichy Convent

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  • Moscow Fact File
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Why visit Moscow

It would take more than two days to walk around the perimeter of the biggest city in Europe, Moscow. Many of its inhabitants barely know what’s beyond the few blocks around their flat and there are so many attractions that it’s almost impossible to know where to start. If there is such a thing as an antidote to boredom, Moscow City is it. The mind-boggling range and diversity of things to do, places to eat, parks, historical monuments and more means that a vacation in Moscow has a wealth of activities to offer for every type of traveler, from young families to retirees.

Reasons to Vacation in Moscow in 2022

The Bolshoi theatre is familiar to almost everyone as Russia’s grandest theatre, but what people don’t know is that there are many more bolshoi (big) sites in Moscow that are worth travelling all the way to Moscow to see. For more than 100 years, the world’s biggest bell has been hidden behind the Kremlin’s walls and inside Moscow’s main park (which is bigger than some countries!) there is the world’s largest outdoor ice-rink. Travelers that visit Moscow can stay at the Izmailovo, Europe’s biggest hotel, then eat at the largest and most historic McDonald’s in Europe and after that have fun at the largest European indoor theme park!

Ancient Past & Stunning Architecture:

As those who travel to Moscow will see, just because Moscow is a city of record-breaking, glitzy high-rises doesn’t mean that there is no history. On the famous Arbat street, time-worn, wooden storehouses and century-old churches are squashed up against grey, soviet blocks which are then towered over by 21st century office-blocks. Unlike its much younger sibling, St Petersburg, Moscow’s roots stretch way back to the 12th century. Within the walls of the Kremlin, the city’s oldest building the Cathedral of Assumption can be admired in all its 500+ years of age.

Culture & Convenience

For a foreigner who has never visited Russia, Moscow is the perfect stepping stone into this great land of mystery. From the country’s best classical ballet troupes to snow-white troikas trotting through the parks, all the highlights of Russian culture can be had in Moscow without any of the complications that would be expected in other, less developed regions of Russia.

Cheap as Caviar

In Moscow, everything is bargain when with the current foreign exchange rates being what they are. Even caviar doesn’t seem so dear when the exchange rate is at 60rub to the dollar, so go on indulge yourself! Take your 2022 vacation in Moscow and have the best of both worlds, with European luxury at very affordable prices.

tourist leaflet design

Lena, our guide in Moscow was excellent. She was very knowledgable and could answer any question we had for her. We liked that she could pick up on our interests and take us places we might not have thought of to go. When we realized that one of the places we had chosen to see would probably not be that interesting to us, she was able to arrange entry to the Diamond Fund and the Armoury for us. Riding the Metro with Lena was a real adventure and a lot of fun. In Saint Petersburg we found Anna well versed in the history of the Tsars and in the Hermitage collection. Arkady in Veliky Novgorod was a very good guide and answered all of our questions with ease. Novgorod was perhaps a long way to go for a day trip, but we did enjoy it. Vasily was a great driver to have and kept us safe with good humour and skill. We enjoyed ourselves so much, my daughter says she is already planning to return. We would both have no hesistation to recommend ExpresstoRussia to anyone we know.

Just wanted to let you know that My grandson Bruno and I couldn´t have been more pleased with our week in Moscow (6/15 - 6/21). We were absolutely enchanted with the whole experience, including getting lost a couple of times in the Metro during our free time. Although both our guides (both Eleanas) were excellent, I would particularly commend the first one (she took us to the Tatiakov, the KGB tour, and to that beautiful cemetery where so many great Russian artists, authors, composers, musicians, militarists, and politicians are buried). Her knowledge is encyclopedic; and her understanding of today´s Russia as a product of its past was, for us, truly enlightening. I will be taking another tour in Russia, with my wife, within the next two or three years. I will be in touch with you when the time comes. Meanwhile, I will refer you to other potential visitors to Russia as I meet them.

We had a great time both in Moscow and St Petersburg. Your travel agency was excellent in coordinating the whole trip. Everything worked like clockwork. The guides assigned to us were very nice and friendly. They had a great knowledge of their subjects. The cars and the drivers were great. The hotels were good and the itinerary was good. All in all, it was a wonderful experience. It was nice dealing with you and your company. Thank you very much for a great Russian experience. Have a great future ahead

  • 31 reviews of Express to Russia Moscow Tours in Moscow

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Home » Europe » Moscow

EPIC MOSCOW Itinerary! (2024)

Moscow is the heart of Mother Russia. Just the mention of this city conjures images of colorful bulbous pointed domes, crisp temperatures, and a uniquely original spirit!

Moscow has an incredibly turbulent history, a seemingly resilient culture, and a unique enchantment that pulls countless tourists to the city each year! Although the warmer months make exploring Moscow’s attractions more favorable, there’s just something about a fresh snowfall that only enhances the appearance of the city’s iconic sites!

If you’re a first-time visitor to Moscow, or simply wanting to see as much of the city as possible, this Moscow itinerary will help you do just that!

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Best Time To Visit Moscow

Where to stay in moscow, moscow itinerary, day 1 itinerary in moscow, day 2 itinerary in moscow, day 3 and beyond, staying safe in moscow, day trips from moscow, faq on moscow itinerary.

Here is a quick look at the seasons so you can decide when to visit Moscow!

The summer months (June-August) are a great time to travel to Moscow to take advantage of the enjoyable mild temperatures. This is considered peak travel season. Bear in mind that hotel prices rise along with the temperatures!

when to visit moscow

If you’re planning a trip to Moscow during fall (September-November) try to plan for early fall. This way the temperatures will still be pleasant and winter won’t be threatening.

Russian winters (December-February) are not for the faint of heart as Napoleon learned to his peril. Some days the sun will be out for less than an hour, and snow is guaranteed. Although winters are exceptionally cold, this is when you’ll get a true glimpse of the Moscow experience!

The best time to visit Moscow is during spring  (March-May). The temperatures will begin to creep up and the sun begins to shine for significant portions of the day. Hotel rates will also have yet to skyrocket into peak ranges!

tourist leaflet design

With a Moscow City Pass , you can experience the best of Moscow at the CHEAPEST prices. Discounts, attractions, tickets, and even public transport are all standards in any good city pass – be sure invest now and save them $$$ when you arrive!

Moscow is a large city with many accommodation options to choose from. Staying in a location that fits with your travel plans will only enhance your Moscow itinerary. Here is a brief introduction to a few great areas of the city we recommend checking out!

The best place to stay in Moscow to be close to all the action is Kitay-Gorod. This charming neighborhood will put you within walking distance to Moscow’s famous Red Square, thus cutting down on travel time. This will allow you to see more of the city in a shorter amount of time!

where to stay in moscow

It’s surrounded by restaurants, cafes, bars, and shops. If you’re a first-time visitor to Moscow, or just planning a quick weekend in Moscow, then this area is perfect for you!

Another great area to consider is the Zamoskvorechye district. This area of the city offers a blend of new and old Moscow. It has an artsy vibe and there are plenty of fun sites you can explore outside of the main touristy areas of Moscow.

Of course, as in all areas of Moscow, it’s close to public transportation that will quickly connect you with the rest of the city and make your Moscow itinerary super accessible!

Best Airbnb in Moscow – Exclusive Apartment in Old Moscow

Exclusive Apartment in Old Moscow

Modern and cozy, this apartment is in the heart of Old Moscow. Bordering the Basmanny and Kitay-Gorod districts, this two-bedroom flat is walking distance to the Kremlin and Red Square. Safe, quiet, and comfortable, this is the best Airbnb in Moscow, no question!

Best Budget Hotel in Moscow – Izmailovo Alfa Hotel

moscow itinerary

The Izmailovo Alfa Hotel is a very highly rated accommodation that provides all the components necessary for a comfortable trip to Moscow. There is an on-site restaurant, bar, fitness center, and an airport shuttle service. The rooms are modern and spacious and are equipped with a TV, heating/air conditioning, minibar, and more!

Best Luxury Hotel in Moscow – Crowne Plaza Moscow World Trade Centre

moscow itinerary

If you’re touring Moscow in luxury, the Crowne Plaza Moscow World Trade Centre is the hotel for you! Elegantly furnished rooms are equipped with a minibar, flat-screen TV,  in-room safes, as well as tea and coffee making facilities! Bathrooms come with bathrobes, slippers, and free toiletries. There is also an onsite restaurant, bar, and fitness center.

Best Hostel in Moscow – Godzillas Hostel

moscow itinerary

Godzillas Hostel is located in the center of Moscow, just a short walk from all the major tourist attractions and the metro station. Guests will enjoy all the usual hostel perks such as self-catering facilities, 24-hour reception, Free Wi-Fi, and security lockers. This is one of the best hostels in Moscow and its wonderful social atmosphere and will make your vacation in Moscow extra special!

Godzillas Hostel is one of our favourites in Moscow but they’re not taking guests right now. We’re not sure if they’re closed for good but we hope they’ll come back soon.

An important aspect of planning any trip is figuring out the transportation situation. You’re probably wondering how you’re going to get to all of your Moscow points of interest right? Luckily, this sprawling city has an excellent network of public transportation that will make traveling a breeze!

The underground metro system is the quickest and most efficient way to travel around Moscow. Most visitors rely exclusively on this super-efficient transportation system, which allows you to get to pretty much anywhere in the city! It’s also a great option if you’re planning a Moscow itinerary during the colder months, as you’ll be sheltered from the snow and freezing temperatures!

moscow itinerary

If you prefer above-ground transportation, buses, trams, and trolleybuses, run throughout the city and provide a rather comfortable alternative to the metro.

Moscow’s metro, buses, trams, and trolleybuses are all accessible with a ‘Troika’ card. This card can be topped up with any sum of money at a metro cash desk. The ticket is simple, convenient, and even refundable upon return to a cashier!

No matter which method you choose, you’ll never find yourself without an easy means of getting from point A to point B!

Red Square | Moscow Kremlin | Lenin’s Mausoleum | St. Basil’s Cathedral  | GUM Department Store

Spend the first day of your itinerary taking your own self guided Moscow walking tour around the historic Red Square! This is Moscow’s compact city center and every stop on this list is within easy walking distance to the next! Get ready to see all of the top Moscow landmarks!

Day 1 / Stop 1 – The Red Square

  • Why it’s awesome: The Red Square is the most recognizable area in Moscow, it has mesmerizing architecture and centuries worth of history attached to its name.
  • Cost: Free to walk around, individual attractions in the square have separate fees. 
  • Food nearby: Check out Bar BQ Cafe for friendly service and good food in a great location! The atmosphere is upbeat and they’re open 24/7!

The Red Square is Moscow’s historic fortress and the center of the Russian government. The origins of the square date back to the late 15th century, when Ivan the Great decided to expand the Kremlin to reflect Moscow’s growing power and prestige!

During the 20th century, the square became famous as the site for demonstrations designed to showcase Soviet strength. Visiting the Red Square today, you’ll find it teeming with tourists, who come to witness its magical architecture up close!

The Red Square

The square is the picture postcard of Russian tourism, so make sure to bring your camera when you visit! No matter the season, or the time of day, it’s delightfully photogenic! 

It’s also home to some of Russia’s most distinguishing and important landmarks, which we’ve made sure to include further down in this itinerary. It’s an important center of Russia’s cultural life and one of the top places to visit in Moscow!

In 1990, UNESCO designated Russia’s Red Square as a World Heritage site. Visiting this historic site is a true bucket-list event and essential addition to your itinerary for Moscow!

Day 1 / Stop 2 – The Moscow Kremlin

  • Why it’s awesome: The Moscow Kremlin complex includes several palaces and cathedrals and is surrounded by the Kremlin wall. It also houses the principal museum of Russia (the Kremlin Armory).
  • Cost: USD $15.00
  • Food nearby: Bosco Cafe is a charming place to grat a casual bite to eat. They have excellent coffee and wonderful views of the Red Square and the Moscow Kremlin!

The iconic Moscow Kremlin , also known as the Kremlin museum complex, sits on Borovitsky Hill, rising above the Moscow River. It is a fortified complex in the center of the city, overlooking several iconic buildings in the Red Square!

It’s the best known of the Russian Kremlins – citadels or fortress’ protecting and dominating a city. During the early decades of the Soviet era, the Kremlin was a private enclave where the state’s governing elite lived and worked.

The Kremlin is outlined by an irregularly shaped triangular wall that encloses an area of 68 acres! The existing walls and towers were built from 1485 to 1495. Inside the Kremlin museum complex, there are five palaces, four cathedrals, and the enclosing Kremlin Wall with Kremlin towers.

The Armoury Chamber is a part of the Grand Kremlin Palace’s complex and is one of the oldest museums of Moscow, established in 1851. It showcases Russian history and displays many cherished relics. Definitely make sure to check out this museum while you’re here!

The Moscow Kremlin

The churches inside the Moscow Kremlin are the Cathedral of the Dormition, Church of the Archangel, Church of the Annunciation, and the bell tower of Ivan Veliki (a church tower).

The five-domed Cathedral of the Dormition is considered the most famous. It was built from 1475–1479 by an Italian architect and has served as a wedding and coronation place for great princes, tsars, and emperors of Russia. Church services are given in the Kremlin’s numerous cathedrals on a regular basis.

The Grand Kremlin Palace was the former Tsar’s Moscow residence and today it serves as the official workplace of the President of the Russian Federation (Vladimir Putin seems to have bagged that title for life) .

Insider Tip: The Kremlin is closed every Thursday! Make sure to plan this stop on your Moscow itinerary for any other day of the week!

Day 1 / Stop 3 – Lenin’s Mausoleum

  • Why it’s awesome: The mausoleum displays the preserved body of Soviet leader Vladimir Lenin .
  • Cost: Free!
  • Food nearby: Khinkal’naya is a charming Georgian restaurant with vaulted ceilings and exposed brick. It’s a popular place with locals and right next to the Red Square!

Lenin’s Mausoleum, also known as Lenin’s Tomb, is the modernist mausoleum for the revolutionary leader Vladimir Lenin. It’s located within the Red Square and serves as the resting place for the Soviet leader! His preserved body has been on public display since shortly after his death in 1924.

It’s located just a few steps away from the Kremlin Wall and is one of the most controversial yet popular Moscow attractions!

Admission is free for everyone, you’ll only need to pay if you need to check a bag. Before visitors are allowed to enter the mausoleum, they have to go through a metal detector first. No metal objects, liquids, or large bags are allowed in the mausoleum!

Lenins Mausoleum

Expect a line to enter the building, and while you’re inside the building, you’ll be constantly moving in line with other visitors. This means you won’t be able to spend as long as you’d like viewing the mausoleum, but you’ll still be able to get a good look. Pictures and filming while inside the building are strictly prohibited, and security guards will stop you if they see you breaking this rule.

The mausoleum is only open on Tuesday, Wednesday, Thursday, and Saturday – unless it’s a public holiday or a day scheduled for maintenance. The hours it’s open for each day are limited, make sure to check online before you visit to make sure you can fit this into your Moscow itinerary for that day!

Insider Tip: The Lenin’s Museum is there for people to pay their respect; remember to keep silent and move along quickly, it’s not intended for people to congregate around. Also, men are not allowed to wear hats and everyone must take their hands out of their pockets when inside the building.

Day 1 / Stop 4 – St. Basil’s Cathedral

  • Why it’s awesome: A dazzling designed cathedral that showcases Russia’s unique architecture. This cathedral is one of the most recognizable symbols of the country!
  • Cost: USD $8.00
  • Food nearby: Moskovskiy Chaynyy Klub is a cozy cafe serving food items and pipping hot tea; it’s the perfect place to go if you’re visiting Moscow during the winter months!

Located in the Red Square, the ornate 16th-century St. Basil’s Cathedral is probably the building you picture when you think of Moscow’s unique architecture. Its colorful onion-shaped domes tower over the Moscow skyline!

The cathedral was built from 1555-1561 by order of Tsar Ivan the Terrible. It was designed with an iconic onion dome facade and enchanting colors that captivate all who see it. Fun fact: If you’re wondering why Russian churches have onion domes, they are popularly believed to symbolize burning candles!

This iconic cathedral has become a symbol of Russia due to its distinguishing architecture and prominent position inside the Red Square. It’s one of the most beautiful, wonderful, and mesmerizing historical cathedrals in the world!

St. Basils Cathedral

The interior of the church surprises most people when they visit. In contrast to the large exterior, the inside is not so much one large area, but rather a collection of smaller areas, with many corridors and small rooms. There are 9 small chapels and one mausoleum grouped around a central tower.

Visiting the inside is like walking through a maze, there are even small signs all around the cathedral tracing where to walk, and pointing you in the right direction! The walls are meticulously decorated and painted with intricate floral designs and religious themes.

The church rarely holds service and is instead a museum open for the public to visit.

Insider Tip: During the summer months the line to go inside the cathedral can get quite long! Make sure to arrive early or reserve your tickets online to guarantee quick access into the cathedral!

Day 1 / Stop 5 – GUM Department Store

  • Why it’s awesome: This is Russia’s most famous shopping mall! It’s designed with elegant and opulent architecture and provides a real sense of nostalgia!
  • Cost: Free to enter
  • Food nearby: Stolovaya 57 is a cafeteria-style restaurant with a variety of inexpensive Russian cuisine menu items including soups, salads, meat dishes, and desserts. It’s also located inside the GUM department store, making it very easily accessible when you’re shopping!

The enormous GUM Department Store is located within the historic Red Square. It has a whimsical enchantment to it that sets it apart from your typical department store.

A massive domed glass ceiling lines the top of the building and fills the interior with natural sunlight. There are live plants and flowers placed throughout the mall that give the shopping complex a lively and cheerful feel! A playful fountain sits in the center, further adding to the malls inviting a sense of wonder and amusement!

The GUM department store opened on December 2, 1893. Today, it includes local and luxury stores, including Fendi, Louis Vuitton, Prada, and many more! There are numerous cafes, restaurants, and even a movie theater inside!

GUM Department Store

For a special treat, head into Gastronom 1. This 1950s-style shop sells gourmet food items, like wine, freshly-baked pastries, cheese, Russian chocolate, and of course, vodka! Also, be on the lookout for a bicycle pedaling ice cream truck with an employing selling ice cream!

The ambiance is simply amazing, a trip to this idyllic shopping mall is an absolute must on any Moscow itinerary!

Insider Tip: Make sure to carry some small change on you in case you need to use the restroom, you’ll need to pay 50 rubles – or about USD $0.80 to use the bathroom in GUM.

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Novodevichy Convent | Gorky Park | State Tretyakov Gallery | All-Russian Exhibition Center | Bolshoi Theater

On your 2 day itinerary in Moscow, you’ll have a chance to use the city’s excellent public transportation service! You’ll explore a few more of Moscow’s historic highlight as well as some modern attractions. These sites are a little more spread out, but still very easily accessible thanks to the metro!

Day 2 / Stop 1 – Novodevichy Convent

  • Why it’s awesome: The Novodevichy Convent is rich in imperial Russian history and contains some of Russia’s best examples of classical architecture!
  • Cost: USD $5.00
  • Food nearby: Culinary Shop Karavaevs Brothers is a cozy and simple place to have a quick bite, they also have vegetarian options!

The Novodevichy Convent is the best-known and most popular cloister of Moscow. The convent complex is contained within high walls, and there are many attractions this site is known for! 

The six-pillared five-domed Smolensk Cathedral is the main attraction. It was built to resemble the Kremlin’s Assumption Cathedral and its facade boasts beautiful snowy white walls and a pristine golden onion dome as its centerpiece. It’s the oldest structure in the convent, built from 1524 -1525, and is situated in the center of the complex between the two entrance gates.

There are other churches inside the convent as well, all dating back from many centuries past. The convent is filled with an abundance of 16th and 17th-century religious artworks, including numerous large and extravagant frescos!

Novodevichy Convent

Just outside the convent’s grounds lies the Novodevichy Cemetery. Here, you can visit the graves of famous Russians, including esteemed authors, composers, and politicians. Probably the most intriguing gravestone belongs to Russian politician Nikita Khruschev!

The Novodevichy Convent is located near the Moscow River and offers a peaceful retreat from the busy city. In 2004, it was proclaimed a UNESCO World Heritage Site. The convent remains remarkably well-preserved and is an outstanding example of Moscow Baroque architecture! 

Insider Tip: To enter the cathedrals inside the complex, women are advised to cover their heads and shoulders, while men should wear long pants.

Day 2 / Stop 2 – Gorky Central Park of Culture and Leisure

  • Why it’s awesome: A large amusement area in the heart of the city offering many attractions!
  • Cost: Free! 
  • Food nearby: Check out Mepkato, located inside Gorky Central Park for a casual meal in a cozy setting. There are indoor and outdoor seating options and the restaurant is child-friendly!

Gorky Central Park of Culture and Leisure is a large green space in the heart of Moscow. The park opened in 1928, and it stretches along the scenic embankment of the Moskva River. It covers an area of 300-acres and offers a lovely contrast from the compact city center.

You’ll find all sorts of wonderful attractions, from boat rides to bike rentals to tennis courts and ping-pong tables, and much more! there are an open-air cinema and festive events and concerts scheduled in the summer months.  A wide selection of free fitness classes is also offered on a regular basis, including jogging, roller skating, and dancing!

Although many of the options you’ll find here are more suited for outdoor leisure during the summer, you’ll also a selection of winter attractions, including one of Europe’s largest ice rinks for ice-skating!

Gorky Central Park of Culture and Leisure

If you’re trying to decide what to do in Moscow with kids, the park also offers several venues designed specifically for kids. Check out the year-round Green School which offers hands-on classes in gardening and art! You can also feed the squirrels and birds at the Golitsinsky Ponds!

The park is very well maintained and kept clean and the entrance is free of charge, although most individual attractions cost money. There is also Wi-Fi available throughout the park.

With so many attractions, you could easily spend all day here! If you’re only planning a 2 day itinerary in Moscow, make sure to plan your time accordingly and map out all the areas you want to see beforehand!

Day 2 / Stop 3 – The State Tretyakov Gallery

  • Why it’s awesome: The gallery’s collection consists entirely of Russian art made by Russian artists!
  • Food nearby : Brothers Tretyakovs is located right across the street from the gallery. It’s a wonderfully atmospheric restaurant serving top quality food and drinks!

The State Tretyakov Gallery was founded in 1856 by influential merchant and collector Pavel Tretyakov.  The gallery is a national treasury of Russian fine art and one of the most important museums in Russia!

It houses the world’s best collection of Russian art and contains more than 130, 000 paintings, sculptures, and graphics! These works have been created throughout the centuries by generations of Russia’s most talented artists!

The State Tretyakov Gallery

The exhibits range from mysterious 12th-century images to politically charged canvases. The collection is rich and revealing and offers great insight into the history and attitudes of this long-suffering yet inspired people!

All pictures are also labeled in English. If you plan to take your time and see everything inside the museum it will take a good 3-4 hours, so make sure to plan your Moscow trip itinerary accordingly! This gallery is a must-see stop for art lovers, or anyone wanting to explore the local culture and history of Russia in a creative and insightful manner! 

Insider Tip: When planning your 2 days in Moscow itinerary, keep in mind that most museums in Moscow are closed on Mondays, this includes The State Tretyakov Gallery!

Day 2 / Stop 4 – All-Russian Exhibition Center

  • Why it’s awesome: This large exhibition center showcases the achievements of the Soviet Union in several different spheres. 
  • Food nearby: Varenichnaya No. 1 serves authentic and homestyle Russian cuisine in an intimate and casual setting.

The All-Russian Exhibition Center is a massive park that presents the glory of the Soviet era! It pays homage to the achievements of Soviet Russia with its many different sites found on the property.

The center was officially opened in 1939 to exhibit the achievements of the Soviet Union. It’s a huge complex of buildings and the largest exhibition center in Moscow. There are several exhibition halls dedicated to different achievements and every year there are more than one hundred and fifty specialized exhibitions!

All Russian Exhibition Center

The Peoples Friendship Fountain was constructed in 1954 and is a highlight of the park. The stunning gold fountain features 16 gilded statues of girls, each representing the former Soviet Union republics. 

The Stone Flower Fountain was also built in 1954 and is worth checking out. The centerpiece of this large fountain is a flower carved from stones from the Ural Mountains! Along the side of the fountain are various bronze sculptures.

You will find many people zipping around on rollerblades and bicycles across the large area that the venue covers. It’s also home to amusement rides and carousels, making it the perfect place to stop with kids on your Moscow itinerary! Make sure to wear comfortable shoes and allow a few hours to explore all the areas that interest you!

Day 2 / Stop 5 – Bolshoi Theater

  • Why it’s awesome: The Bolshoi Theater is a historic venue that hosts world-class ballet and opera performances!
  • Cost: Prices vary largely between USD $2.00 –  USD $228.00 based on seat location.
  • Food nearby: Head to the Russian restaurant, Bolshoi for high-quality food and drinks and excellent service!

The Bolshoi Theater is among the oldest and most renowned ballet and opera companies in the world! It also boasts the world’s biggest ballet company, with more than 200 dancers!

The theater has been rebuilt and renovated several times during its long history. In 2011 it finished its most recent renovation after an extensive six-year restoration that started in 2005. The renovation included an improvement in acoustics and the restoration of the original Imperial decor.

The Bolshoi Theater has put on many of the world’s most famous ballet acts! Tchaikovsky’s ballet Swan Lake premiered at the theater in 1877 and other notable performances of the Bolshoi repertoire include Tchaikovsky’s The Sleeping Beauty and The Nutcracker!

Bolshoi Theater

Today, when you visit the theater, you can expect a magical performance from skilled singers, dancers, and musicians with the highest level of technique!

If you don’t have time to see a show, the theater also provides guided tours on select days of the week. Tours are given in both Russian and English and will provide visitors with a more intimate look at the different areas of the theater!

The stage of this iconic Russian theater has seen many outstanding performances. If you’re a fan of the performing arts, the Bolshoi Theater is one of the greatest and oldest ballet and opera companies in the world, making it a must-see attraction on your Moscow itinerary!

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Godzillas Hostel

Godzillas Hostel is located in the center of Moscow, just a short walk from all the major tourist attractions and the metro station.

  • Towels Included

Cosmonautics Museum | Alexander Garden | Ostankino Tower | Izmaylovo District | Soviet Arcade Museum

Now that we’ve covered what to do in Moscow in 2 days, if you’re able to spend more time in the city you’re going to need more attractions to fill your time. Here are a few more really cool things to do in Moscow we recommend!

Memorial Museum of Cosmonautics

  • Hear the timeline of the ‘space race’ from the Russian perspective
  • This museum is fun for both adults and children!
  • Admission is USD $4.00

The Memorial Museum of Cosmonautics is a museum dedicated to space exploration! The museum explores the history of flight, astronomy, space exploration, space technology, and space in the arts. It houses a large assortment of Soviet and Russian space-related exhibits, and the museum’s collection holds approximately 85,000 different items!

Memorial Museum of Cosmonautics

The museum does an excellent job of telling the full story of the exciting space race between the USSR and the US! It highlights the brightest moments in Russian history and humanity and is very interesting and fun for all ages!

If you’re a fan of space or just curious about gaining insight into Russia’s fascinating history of space exploration, make sure to add this to your 3 day itinerary in Moscow!

The Alexander Garden

  • A tranquil place to relax near the Red Square
  • Green lawns dotted with sculptures and lovely water features
  • The park is open every day and has no entrance fee

The Alexander Garden was one of the first urban public parks in Moscow! The garden premiered in 1821 and was built to celebrate Russia’s victory over Napoleon’s forces in 1812!

The park is beautiful and well maintained with paths to walk on and benches to rest on. The park contains three separate gardens: the upper garden, middle garden, and lower garden.

The Alexander Garden

Located in the upper garden, towards the main entrance to the park is the Tomb of the Unknown Soldier with its eternal flame. This monument was created in 1967 and contains the body of a soldier who fell during the Great Patriotic War!

The park stretches along all the length of the western Kremlin wall for about half a mile. Due to its central location in the city, it’ll be easily accessible when you’re out exploring The Red Square.

It provides a bit of relief from the city’s high-energy city streets. Bring a picnic lunch, go for a walk, or just sit and people watch, this is one of the best Moscow sites to wind-down and relax!

Ostankino Television Tower

  • Television and radio tower in Moscow
  • Currently the tallest free-standing structure in Europe
  • Make sure you bring your passport when you visit, you can’t go up without it!

For spectacular views of the city, make sure to add the Ostankino Television Tower to your itinerary for Moscow! This impressive free-standing structure provides stunning views of the city in every direction. The glass floor at the top also provides great alternative views of the city!

Ostankino Television Tower

It takes just 58 seconds for visitors to reach the Tower’s observation deck by super fast elevator. The tower is open every day for long hours and is a great site in Moscow to check out! There is even a restaurant at the top where you can enjoy rotating views of the city while you dine on traditional Russian cuisine or European cuisine!

The tower is somewhat of an architectural surprise in a city that is not known for skyscrapers! To see the city from a new perspective, make sure to add this stop to your Moscow itinerary!

Izmaylovo District

  • The most popular attractions in this district are the kremlin and the flea market
  • Outside of the city center and easy to reach via metro
  • Most popular during the summer and on weekends

Travel outside the city center and discover a unique area of the city! The Izmaylovo District is a popular destination for locals and tourists alike, and one of the coolest places to see in Moscow! The two main attractions we recommend checking out are the Kremlin and the flea market.

The Izmailovo Kremlin was established as a cultural center and molded after traditional Russian architecture. This colorful complex is home to several single-subject museums, including a Russian folk art museum and a vodka museum!

Izmaylovo District

Next to the Kremlin is the Izmailovo open-air market, which dates back to the 17th century! The market is connected to the Izmailovo Kremlin by a wooden bridge. Pick up all your Russian souvenirs here, including traditional handicrafts, paintings, books, retro toys, and Soviet memorabilia!

You will find many hand-made and hand-painted options available at higher prices, as well as mass-produced souvenir options at lower prices!

Museum of Soviet Arcade Games

  • Closed on Mondays
  • Filled with old arcade games that visitors get to try out!
  • The museum also includes a small cafe and burger shop

For something a little different, check out the Museum of Soviet Arcade Games! The museum features roughly 60 machines from the Soviet era, including video games, pinball machines, and collaborative hockey foosball! The machines inside the museum were produced in the USSR in the mid-1970s.

Museum of Soviet Arcade Games

The best part is, most of the games are still playable! Purchase tickets and try the games out for yourself! The museum also has a neat little screening room that plays old Soviet cartoons and an area with Soviet magazines! This unique attraction is a fun addition to a 3 day itinerary in Moscow, and an attraction that all ages will enjoy! 

Whether you’re spending one day in Moscow, or more, safety is an important thing to keep in mind when traveling to a big city! Overall, Moscow is a very safe place to visit. However, it is always recommended that tourists take certain precautions when traveling to a new destination!

The police in Moscow is extremely effective at making the city a safe place to visit and do their best to patrol all of the top Moscow, Russia tourist attractions. However, tourists can still be a target for pickpockets and scammers.

Moscow has a huge flow of tourists, therefore there is a risk for pickpocketing. Simple precautions will help eliminate your chances of being robbed. Stay vigilant, keep your items close to you at all times, and don’t flash your valuables!

If you’re planning a solo Moscow itinerary, you should have no need to worry, as the city is also considered safe for solo travelers, even women. Stay in the populated areas, try and not travel alone late at night, and never accept rides from strangers or taxis without a meter and correct signage.

The threat of natural disasters in Moscow is low, with the exception of severe winters when the temperature can dip below freezing! Bring a good, warm jacket if you visit in Winter.

However, please note that Russian views on homsexuality are far less accepting than those in Western Europe. Likewise, Non-Caucasian travellers may sadly encounter racism in Russia .

Don’t Forget Your Travel Insurance for Moscow

ALWAYS sort out your backpacker insurance before your trip. There’s plenty to choose from in that department, but a good place to start is Safety Wing .

They offer month-to-month payments, no lock-in contracts, and require absolutely no itineraries: that’s the exact kind of insurance long-term travellers and digital nomads need.

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SafetyWing is cheap, easy, and admin-free: just sign up lickety-split so you can get back to it!

Click the button below to learn more about SafetyWing’s setup or read our insider review for the full tasty scoop.

Now that we’ve covered all the top things to see in Moscow, we thought we’d include some exciting day trips to other areas of the country!

Sergiev Posad (Golden Ring)

Sergiev Posad Golden Ring

On this 7-hour guided tour, you’ll visit several scenic and historic areas of Russia. Start your day with hotel pick-up as you’re transferred by a comfortable car or minivan to Sergiev Posad. Admire the charming Russian countryside on your drive and enjoy a quick stop to visit the Russian village, Rudonezh!

You’ll see the majestic Saint Spring and the Church of Sergiev Radonezh. You’ll also visit the UNESCO World Heritage Site, Trinity Lavra of St. Sergius, one of the most famous Orthodox sites in Russia!

Lastly, you’ll swing by the local Matreshka market and enjoy a break in a nice Russian restaurant before returning to Moscow!

Day Trip to Vladimir and Suzdal

Day Trip to Vladimir and Suzdal

On this 13-hour trip, you’ll discover old Russia, with its picturesque landscapes and white-stoned beautiful churches! You’ll visit the main towns of the famous Golden Ring of Russia – the name for several cities and smaller towns north-east of Moscow.

Your first stop will be in the town of Vladimir, the ancient capital of all Russian principalities. The city dates back to the 11th century and is one of the oldest and the most important towns along the Ring! Next, you’ll visit Suzdal, a calm ancient Russian town north of Vladimir with only 13,000 inhabitants!

The old-style architecture and buildings of Suzdal are kept wonderfully intact. If you’re spending three days in Moscow, or more, this is a great option for exploring the charming areas outside the city!

Zvenigorod Day Trip and Russian Countryside

Zvenigorod Day Trip and Russian Countryside

On this 9-hour private tour, you’ll explore the ancient town of Zvenigorod, one of the oldest towns in the Moscow region! As you leave Moscow you’ll enjoy the stunning scenery along the Moscow River, and make a few stops at old churches along the way to Zvenigorod.

Upon arrival, you’ll explore the medieval center, including the 14th-century Savvino-Storozhevsky Monastery. Next, you’ll take a break for lunch (own expense) where you’ll have the chance to try out the Russian cuisine! Next, you’ll visit the Museum of Russian Dessert and sip on tea at a Russian tea ceremony.

The final stop of the day is at the Ershovo Estate, a gorgeous place to walk around and enjoy nature!

Day Trip to St Petersburg by Train visiting Hermitage & Faberge

Day Trip to St Petersburg by Train visiting Hermitage and Faberge

On this full-day tour, you’ll enjoy a a full round trip to St Petersburg where you’ll spend an exciting day exploring another popular Russian city! You’ll be picked up from your hotel in Moscow and be transferred to the train station where you’ll ride the high-speed train ‘Sapsan’ to St Petersburg.

Upon arrival, you’ll start the day by touring the Hermitage Museum and the Winter Palace. Next, you’ll visit the Faberge Museum, where you’ll explore the impressive collection of rare Faberge Eggs! In the afternoon, enjoy a sightseeing boat ride and a traditional 3-course Russian lunch.

If you’re spending 3 days in Moscow, or more, this is an excellent trip to take!

Trip to Kolomna – Authentic Cultural Experience from Moscow

Trip to Kolomna - Authentic Cultural Experience from Moscow

On this 10-hour tour, you’ll escape the city and travel to the historic town of Kolomna! First, you’ll visit the 14th-century Kolomna Kremlin, home to the Assumption Cathedral and an abundance of museums!

Next, enjoy lunch at a local cafe (own expense) before embarking on a tour of the Marshmallow Museum – of course, a marshmallow tasting is provided!  Your final stop is the Museum of Forging Settlements, where displays include armor and accessories for fishing and hunting.

Discover this beautiful Russian fairytale city on a private trip, where all of the planning is taken care of for you!

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Find out what people want to know when planning their Moscow itinerary.

How many days you need in Moscow?

We recommend that you spend at least two or three days in Moscow to take it all in.

What’s the best month to visit Moscow?

The best time to visit Moscow is over the spring, from March to May as temperatures are mild, crowds are thin and prices are reasonable.

What are some unusual things to do in Moscow?

I mean, queuing up to see an almost 100 year old corpse is pretty unsual! Check out Lenin’s Mausoleum if you fancy it!

What are some fun things to do in Moscow?

The Memorial Museum of Cosmonautics is a fun place to explore the famous space race from the perspective of the ‘other side’!

We hope you enjoyed our Moscow itinerary! We’ve made sure to cover all the Moscow must-sees as well as some unique attractions in the city! Our addition of insider tips, favorite food stops, and day trips from Moscow is an added bonus and will guarantee you make the most out of your exciting Russian vacation!

Immerse yourself in the modern and traditional Russian lifestyle! Get lost in museums, witness awe-inspiring architecture, and indulge in Russian cuisine! Spend the day strolling through all of the charming sites of Moscow, admiring the beautiful scenery and discovering the city’s fairytale-like enchantment!

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And for transparency’s sake, please know that some of the links in our content are affiliate links . That means that if you book your accommodation, buy your gear, or sort your insurance through our link, we earn a small commission (at no extra cost to you). That said, we only link to the gear we trust and never recommend services we don’t believe are up to scratch. Again, thank you!

Alya and Campbell

Alya and Campbell

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    Insert your brochure as part of a promotional giveaway. Insert your brochure in a media or PR kit with information about your business. Send via post to leads and lapsed leads. Send a digital version to your email subscriber list. Allow customers to request a brochure or a leaflet online or via the phone.

  20. Free and customizable travel templates

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  21. Travel Guide: Moscow Google Slides & PowerPoint template

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  22. Guide to Moscow for Traveling to Moscow in 2022

    The diversity of this mega-city is astounding. Only a few steps away from the solemn red facade of the Kremlin and the sounds of righteous church bells, a buzzing night scene and alternative-fashion boutiques can be found. Culture: In Moscow only the best goes. Be it a theatre, restaurant or gallery, the standards are certain to be world-class.

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