New Zealand Tourism Board
Manaakitanga Aotearoa
Tourism New Zealand is the organisation responsible for marketing New Zealand to the world as a tourist destination.
- develop, implement and promote strategies for tourism
- give advice to the Government and the tourism industry.
Hon Matt Doocey
Minister for Tourism and Hospitality
René de Monchy
Chief Executive
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Last updated 20 December 2023
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Date printed 07 April 2024
New Zealand reveals action plan to transform tourism post pandemic
Sarah Pollok
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Government has revealed plans to build a stronger, more sustainable tourism industry.
Yesterday, Minister of Tourism Stuart Nash shared a draft of the 'He Mahere Tiaki Kaimahi Better Work Action Plan', which aims to transform the tourism industry for employees, businesses and tourists.
What is the Better Work Action Plan?
The Better Work Action Plan is the first phase of the Tourism Industry Transformation Plan. It was opened for public consultation this week at the Tourism Export Council of New Zealand's annual conference in Nelson.
The plan was developed by the Industry Transformation Plan Leadership Group, which is made up of Government, industry, unions, and Māori.
Why is the action plan necessary?
Typically, jobs in tourism or hospitality have been seen as demanding, unreliable and poorly paid for employees, said Nash. Unsurprisingly, this has made it difficult for businesses to retain staff.
However, without a thriving workforce, the report stated, Aotearoa would not have a thriving tourism industry.
The goal then, according to Nash was to challenge the current perception and turn a career in tourism into something that is full of "aspiration, fulfilment and with attractive career pathways".
What does the Better Work Action Plan involve?
Simply put, the report "identifies challenges and sets out actions to overcome them," said Nash.
Some actions include: -Improving education, training and employee experience -Providing more resources for business owners and operators -Future-proofing the industry through technology and innovation -This includes a Tourism and Hospitality Accord to set employment standards -Developing cultural competency within the workforce
New Zealand's tourism industry wasn't perfect before Covid-19 and Nash said the pandemic exacerbated these weaknesses.
However, this made now the perfect time to rebuild.
"Now our borders are fully open, there's a strong uptick in arrivals, and we're anticipating a surging summer of tourism," he said.
"It's time to look ahead to the future of the sector and ensure we do not just go back to the way things were, but learn from the challenges of the past few years and rebuild in a stronger and more sustainable way.
"The action plan sets out a vision for the New Zealand tourism sector that is regenerative - where tourism is giving back more than it takes from people, communities, and the environment."
When will the final plan be released?
Feedback will be accepted until 14 September. Then, after the ITP Leadership Group considers the feedback, it aims to release the final plan before the end of the year.
Have your say on the plan here .
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isite Visitor Information Centres
isite Dunedin, Dunedin
By Camilla Rutherford
isite is New Zealand's official visitor information network with over 50 isites nationwide.
With over 350 expert staff scattered across New Zealand, your local isite visitor centre (opens in new window) is there to answer your questions, provide free maps and point you in the right direction.
The experts can assist with taking care of your transport bookings including, bus, rail and rental car and domestic flights.
Staff can provide advice about the best things to see and do, where to stay, where to eat like a local, events in the area and how to get the most out of your visit including weather and safety information.
Get local information and advice
isites can help you with all aspects of your trip planning.
- Itinerary planning and information
- Local and nationwide bookings
- Free maps, weather and mountain safety information
- Many isites offer free Wi-Fi
- Local information on events, attractions and restaurants
- Most isites have staff who speak multiple languages
Visit isite.nz to find and contact your nearest isite or download a copy of the isite Touring Map (PDF) (opens in new window)
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New Zealand-Aotearoa Government Tourism Strategy
The New Zealand-Aotearoa Government Tourism Strategy is more important than ever as we welcome visitors back to New Zealand. The Strategy sets out a more deliberate and active role for government in tourism.
On this page
About the strategy.
The COVID-19 pandemic severely impacted tourism in New Zealand. The New Zealand-Aotearoa Government Tourism Strategy sets out a more deliberate and active role for government in tourism. We want to make sure that the many benefits from tourism are realised, while managing the impacts. The Government works as a steward, looking across the system to make sure it is working effectively and as an actor through investments and interventions.
Cabinet Paper – Report back on New Zealand-Aotearoa Tourism Strategy consultation [PDF, 3.3 MB]
The government wants tourism growth to be productive, sustainable and inclusive. Our goals are:
- Tourism supports thriving and sustainable regions
- Tourism sector productivity improves
- New Zealand-Aotearoa delivers exceptional visitor experiences
- Tourism protects, restores and champions New Zealand-Aotearoa’s natural environment, culture and historic heritage
- New Zealanders’ lives are improved by tourism
Implementing the Tourism Strategy
The outcomes we want to achieve sit under five broad themes. We have set out a plan for each of the areas to make sure we’re able to put the Tourism Strategy into action. They are:
- Te Ōhanga – The Economy
- Te Taiao – The Environment
- Ngā Manuhiri O Te Ao, O Aotearoa Anō Hoki – International and domestic visitors
- Tātou o Aotearoa me ō tātou hapori – New Zealanders and our communities
- Ngā Rohe – Regions
We have developed a work programme and actions across the five outcomes. We have also prioritised four top actions for the government that will deliver across multiple outcomes. The top priority actions for the Government’s stewardship role that will deliver across multiple outcomes are:
The top priority actions for the Government’s stewardship role that will deliver across multiple outcomes are:
- Coordination across the tourism system
- Long-term sustainable funding mechanisms
- Destination management and planning
- Better data and insights
What people had to say
To make sure we got the Tourism Strategy right, we ran a public consultation over summer 18/19.
Over 250 people provided feedback. Several recurring themes centred on delivering the benefits of tourism for New Zealand and New Zealanders and helped in framing the final Strategy.
© Ministry of Business, Innovation and Employment
https://www.mbie.govt.nz/immigration-and-tourism/tourism/new-zealand-aotearoa-government-tourism-strategy/ Please note: This content will change over time and can go out of date.
Department of Tourism
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Welcome to New Zealand. Get official travel information, maps, itineraries, activities & accommodation to help you plan your next holiday to New Zealand.
Keep up to date with our activity. Tourism News is the email update featuring news, insights, events and more. Subscribe Now! Tourism New Zealand's corporate website contains information for industry, media and New Zealanders, such as news, insights, data, job vacancies and event listings.
Discover more Tourism New Zealand activity. All you need is Tourism News, our free update featuring news, insights, events and more. Tourism New Zealand is responsible for marketing New Zealand to the world as a tourist destination. Read about our partnerships and publications.
Media. If you're a New Zealand-based journalist with a media query, please contact: Candice Johanson, Communications Manager 021 220 8031 or email [email protected]. Jess Harkins McCann, Senior Communications Advisor 021 631 845 or email [email protected].
Tourism New Zealand Tourism New Zealand is the organisation responsible for marketing New Zealand to the world as a tourist destination. A Crown entity funded by the New Zealand Government, it was set up under the New Zealand Tourism Board Act 1991. Regional tourism organisations (RTOs) RTOs operate in around 31 regions in New Zealand.
New Zealand Tourism Board; Skip to main content. Contact. Phone: +64 4 462 8000 Fax: +64 4 917 5495 Website. Street address: Level 23. Aon Centre. 1 Willis Street. Wellington 6011. New Zealand. Postal address: PO Box 95. Wellington 6140. New Zealand. More contact details New Zealand Tourism Board. Manaakitanga Aotearoa ...
Official site of New Zealand Tourism, Business, and Investment. Activities, tours, maps and accommodation to plan your New Zealand holiday. Find out about New Zealand made products and investing in New Zealand businesses.
General enquiries. Call our reception in Auckland (+64 9 914 4780) or Wellington (+64 4 462 8000). Please note, this number is not for queries about travel to New Zealand or VISAs.
Tourism New Zealand is the marketing agency responsible for promoting New Zealand as a tourism destination internationally. ... New Zealand was the first country to dedicate a government department to tourism. In 1901, the Department of Tourist and Health Resorts came into being.
The New Zealand-Aotearoa Government Tourism Strategy is more important than ever as we welcome visitors back to New Zealand. The Strategy sets out a more deliberate and active role for government in tourism. Ngā manuhiri o te ao, o Aotearoa anō hoki — International and domestic visitors
Welcome to New Zealand. Get official travel information, maps, itineraries, best time to travel & things to do to help you plan your next holiday to New Zealand.
Tourism New Zealand Chair René de Monchy, Tourism New Zealand Chief Executive 2020/2021 at a glance sector. In April 2020 Tourism New Zealand was asked to help kickstart domestic tourism to help the sector get back on its feet and help restart New Zealand's economy. Before COVID-19, 60% of New Zealand's tourism
Tourism in New Zealand comprised an important sector of the national economy - tourism directly contributed NZ$16.2 billion (or 5.8%) of the country's GDP in the year ended March 2019. As of 2016 tourism supported 188,000 full-time-equivalent jobs (nearly 7.5% of New Zealand's workforce). The flow-on effects of tourism indirectly contributed a further 4.3% of GDP (or NZ$9.8 billion).
The Better Work Action Plan is the first phase of the Tourism Industry Transformation Plan. It was opened for public consultation this week at the Tourism Export Council of New Zealand's annual ...
At Tourism New Zealand we market Aotearoa New Zealand as a holiday destination to kiwis and to the world. We work with our amazing global whānau (family) across 11 offices all over the world, to bring our work to life. Our people are big hearted, have an unwavering love for Aotearoa, and we're committed to doing extraordinary things every day. ...
isite is New Zealand's official visitor information network with over 50 isites nationwide. With over 350 expert staff scattered across New Zealand, your local isite visitor centre is there to answer your questions, provide free maps and point you in the right direction. The experts can assist with taking care of your transport bookings ...
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Minister for Tourism and Hospitality. Current Minister: Hon Matt Doocey. Description: Responsibilities include supporting and promoting tourism and hospitality. Department: Ministry of Business, Innovation and Employment. Crown entities: Tourism New Zealand.
The New Zealand-Aotearoa Government Tourism Strategy sets out a more deliberate and active role for government in tourism. We want to make sure that the many benefits from tourism are realised, while managing the impacts. The Government works as a steward, looking across the system to make sure it is working effectively and as an actor through ...
New Zealand Relations. New Zealand is a strong, steadfast partner and friend of the United States. The U.S. diplomatic presence in New Zealand dates back to the commissioning of the first U.S. Consul in 1838. Formal diplomatic relations were established in 1942, following the United Kingdom's recognition of New Zealand's domestic and ...
Help reimagine and reinvent tourism. Be part of the industry's comeback. Make your big break right here in your own backyard. Hospitality and Tourism Management at Otago is ranked 1st in New Zealand. 1. Today New Zealand, tomorrow the world. With a degree in Tourism, you can work in all fields of tourism, hospitality, entertainment and leisure.