COMMENTS

  1. CoStar Group to acquire STR

    STR, Inc. has been a private, family-owned company since its 1985 founding as then "Smith Travel Research" by Randy and Carolyn Smith. The Smith family also maintained majority ownership in STR's international entity. Overall, STR employs 370 team members in 15 countries.

  2. STR, Inc.

    STR was founded in 1985 as Smith Travel Research by Randell A. Smith and his wife Carolyn Smith from their kitchen table in Lancaster, Pennsylvania. They developed a database with names, addresses and phone numbers of hotels in the United States to create the Census Database.

  3. CoStar Group to Acquire STR, a Global Leader in Benchmarking

    STR was founded in 1985 as Smith Travel Research to provide performance benchmarking and comparative analytics to hotels. Over the past 34 years, STR has grown its data assets, product offerings ...

  4. CoStar Group to Acquire STR, a Global Leader in Benchmarking

    STR was founded in 1985 as Smith Travel Research to provide performance benchmarking and comparative analytics to hotels. Over the past 34 years, STR has grown its data assets, product offerings and geographic reach to become the gold standard in the global hospitality industry for premium data analytics, performance benchmarking and market ...

  5. CoStar to buy STR, formerly Smith Travel Research

    Oct 1, 2019. CoStar Group Inc. (NASDAQ: CSGP) has agreed to acquire STR, formerly Smith Travel Research, for $450 million in cash, growing its ever-expanding reach to the global hospitality ...

  6. CoStar Group Completes STR Acquisition

    STR has been a private, family-owned company since its 1985 founding as then "Smith Travel Research" by Randy and Carolyn Smith. Overall, the company employs 370 team members in 15 countries. The hotel industry has been the cornerstone of STR's business from its founding. Today, the company processes, analyzes, and reports on data from ...

  7. Confidential, Accurate and Actionable Data Benchmarking

    They picked the comp set and we helped to figure out occupancy. A few years later, my good friend, Randy Smith, created [STR] - whose disruptive technology mercifully put an end to these late night family excursions throughout the country. The daily lease nature of the lodging business relies on quantifiable, real time performance data in order ...

  8. Hotel data firm STR sold to CoStar Group for $450M

    Oct 01, 2019. |. Real estate analytics group CoStar has paid $450 million to acquire STR, formerly Smith Travel Research. The deal is expected to close by the end of 2019. STR was created in 1985 ...

  9. CoStar Group to acquire STR

    STR was founded in 1985 as Smith Travel Research to provide performance benchmarking and comparative analytics to hotels. Over the past 34 years, STR has grown its data assets, product offerings and geographic reach to become the gold standard in the global hospitality industry for premium data analytics, performance benchmarking and market ...

  10. STR hotel data giant sold to CoStar Group for $450M

    Real estate analytics group CoStar has paid $450 million to acquire STR, formerly Smith Travel Research. The deal is expected to close by the end of 2019. STR was created in 1985 by Randy and Carolyn Smith as a benchmarking and analytics service for hotels. It has since grown to include consulting services, market intelligence, training ...

  11. Hotel Data Giant STR Acquired for $450 Million

    Commercial real estate information provider CoStar Group will acquire STR for $450 million in an all-cash deal. Formerly known as Smith Travel Research before a recent rebrand, STR is the premier ...

  12. STR CEO and Key Executive Team

    Craft can deliver 250+ data points of financial, operating, and human capital indicators on companies via API. STR's President is Amanda Hite. Other executives include Alison Hoyt, Senior Director, Consulting and Analytics; Brad Garner, SVP, Client Services & Relationships and 10 others. See the full leadership team at Craft.

  13. CoStar Group to acquire STR for $450M

    CoStar Group plans to acquire hotel data analytics company STR for $450 million in cash. The transaction, subject to customary closing conditions, is expected to close in the fourth quarter of 2019. In a call with investors, Andrew Florance, founder/CEO of CoStar Group, said the acquisition strengthens the company's product offerings and ...

  14. STR

    STR | 66,018 followers on LinkedIn. Data-driven solutions empowering the hospitality industry. | 81,000 participating hotels. 10.5 million rooms across 190 countries. Unrivaled marketplace insights.

  15. STR: U.S. hotel performance for May 2021

    Please refrain from citing "STR, Inc." "Smith Travel Research" or "STR Global" in sourcing. Additional Performance Data STR's world-leading hotel performance sample comprises 68,000 hotels and 9.1 million hotel rooms around the globe. Please refer to the contacts listed below for additional data requests. About STR

  16. How to Read a STR Report (Hotelier Step-by-Step)

    STR stands for Smith Travel Research, a hospitality analytics firm founded in 1985. STR was recently bought by real estate data firm CoStar Group for a massive $450M all cash deal. But what does STR do? STR has a genius model where hotels pay a monthly fee to see competitor data like occupancy rates, RevPAR and ADR. The genius part of STR's ...

  17. Smith Travel Research Company Profile

    Find company research, competitor information, contact details & financial data for Smith Travel Research of Gallatin, TN. Get the latest business insights from Dun & Bradstreet.

  18. STR Report: How to Get It and How to Read It

    Pronounced "STAR report," the STR report is a weekly benchmark report generated by Smith Travel Research. It helps hotels evaluate performance against their competitors. CoStar Group Inc. acquired Smith Travel Research in 2019 and continues to provide the hotel business with valuable benchmarking data. Here's how it works:

  19. STR: US Hotel Performance for December 2019

    January 21, 2020 | 11:42 AM. HENDERSONVILLE, Tennessee—The U.S. hotel industry reported positive results in the three key performance metrics during December 2019, according to data from STR. In ...

  20. STR (Smith Travel Research): Hotel Term Explained

    STR (Smith Travel Research) Among hotel owners and workers, Smith Travel Research (STR) is synonymous with in-depth market analysis, industry professionals a wealth of data on occupancy rates, average daily rates (ADR), RevPAR, and other critical performance metrics. STR's reports and insights are invaluable tools for benchmarking and strategic ...

  21. Smith Travel Research acquires RRC, adds substantial market research clout

    Smith Travel Research, Inc. (STR) and RRC Associates, Inc. (RRC) are pleased to announce that they are joining forces, effective immediately. Randy Smith, CEO of STR, noted the acquisition of RRC ...

  22. AirDNA Acquired by PE Firm Alpine in Short-Term Rental Data Play

    "The majority of our R&D [research and development] spend has been on getting the data right for every property," said AirDNA CEO and co-founder Scott Shatford. ... [Smith Travel Research] and ...

  23. The world's most powerful hospitality data solution

    Benchmarking the Global Hotel Industry As the industry's trusted provider of past, present, and future data solutions, STR empowers businesses to identify opportunity from every angle and make more informed decisions at the hotel and above-property levels.