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Do you organise mobility impaired holidays?

Finding limited mobility holidays that are suitable for disabled and elderly travellers used to be difficult. Not any more.

Limitless Travel is proud to offer holidays for the mobility impaired, as well as their friends, families, and  carers . We understand the needs of mobility-impaired travellers and have created a range of holidays that are fully wheelchair accessible and disabled friendly.

For those who require care at home, we also provide holiday care which is delivered by qualified, experienced and friendly care staff. Read on for the answers to some frequently asked questions regarding our holidays for people with mobility problems.

What care is available on your limited mobility holidays?

We offer a variety of holiday  care packages  on each and every one of our disabled holidays. We’re proud to cater to people with disabilities, from wheelchair users to  autism friendly holidays . From emotional support to one-on-one care, our qualified and experienced care staff are on hand to take care of you on your holiday.

All bookings are followed by a phone call with our Care Manager, who will create a bespoke holiday care plan for you. You will receive support from our office team in the run-up to your holiday, and in addition to the care team, you will have the support of a Tour Manager on your holiday too.

What facilities can I expect in the hotel on your holidays for the mobility impaired?

At Limitless Travel, we only utilise  hotels  that cater to the needs of mobility-impaired holidaymakers. This means that all public areas of the hotel are wheelchair accessible and disabled friendly, with spacious lifts accessing all floors.

There are spacious dining areas, and all dietary requirements can be catered for. In guest rooms, travellers can expect lots of open space, with en suite wet room bathrooms,  profiling beds  and  hoists  if you require them.

Additionally, some of our sunnier holidays for the mobility impaired also feature swimming pools with hoist and ramp access, so you're able to enjoy a refreshing dip.

What about accessible travel on your holidays for people with limited mobility?

On all of our UK limited mobility holidays, we organise fully wheelchair  accessible coach transport  from different pick-up points around the country. Limitless Travel vehicles are fitted with lifts and there is also secure wheelchair spaces on board, so you don't need to transfer to a seat if you don't want to.

Our European holidays feature wheelchair accessible airport transfers too, so transport need not be a problem while you are on holiday. To find out more about our limited mobility holidays, call one of our friendly travel advisors on 0800 711 7232.

What if I need specialist equipment on one of your limited mobility holidays?

On our holidays for the mobility impaired, there is a wide range of specialist mobility equipment available to make your holiday as accessible as possible. Our list of equipment available includes hoists, profiling beds , airflow mattresses, commodes, wheelchairs, bed rails, and much more.

If you need a bit more detail to get you in the mood for a holiday you might want to see our tours in  the UK ,  Spain  and  many more .

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Stavropol city, Russia

The capital city of Stavropol krai .

Stavropol - Overview

Stavropol is a city in the south of the European part of Russia, the administrative center of Stavropol Krai, one of the largest cities in the North Caucasus.

The population of Stavropol is about 458,200 (2022), the area - 172 sq. km.

The phone code - +7 8652, the postal codes - 355000-355047.

Stavropol city flag

Stavropol city coat of arms.

Stavropol city coat of arms

Stavropol city map, Russia

Stavropol city latest news and posts from our blog:.

12 January, 2020 / Wooden Church of the Nativity of Mary in Rozhdestvenskaya .

2 December, 2019 / Tsvetnik - the Oldest Park in Pyatigorsk .

16 June, 2019 / Abandoned Uranium Mine in the Stavropol Region .

6 May, 2019 / Cathedral of the Kazan Icon of the Mother of God in Stavropol .

30 September, 2011 / Beautiful nature of Stavropol krai .

More posts..

News, notes and thoughts:

11 October, 2016   / Stavropol was recognized as the most well-organized city in Russia as a result of the All-Russian competition "The most well-organized city (rural settlement) of Russia" held in 2015. The second place was taken by Ufa and Khabarovsk, Krasnoyarsk took the third place.

History of Stavropol

Foundation of stavropol.

People began to settle in the territory of present-day Stavropol and its environs in ancient times. This is evidenced by more than 20 settlements found by archaeologists here (from the Eneolithic era (4-3 millennium BC) to the Middle Ages).

With the arrival of the Polovtsians (Cumans), a Turkic nomadic people, sedentary life was interrupted. The Nogais and Kalmyks roamed here. In 1556, Astrakhan was taken by Russian troops and the Astrakhan Khanate ceased to exist. This opened the way for Russia to the North Caucasus and the Caspian Sea.

As a result of the Russian-Turkish war of 1768-1774, a new border was established from the mouth of the Terek River to Mozdok and further north-west to the fortress of St. Dmitry (Rostov-on-Don) and Azov. The need arose to protect this region on the southern outskirts of the Russian Empire by building a chain of fortresses.

In 1777, the fortress of Stavropol was founded - one of ten fortresses in the Azov-Mozdok defensive line. For the construction of fortresses and service in the garrisons, the Volga and Don Cossacks were relocated to the Caucasus.

The main work on the construction of the fortress was completed in 1778. It was a pentagon surrounded by earthen ramparts and ditches with a total length of 1,698 meters and an area of 10 hectares. In 1779, the fortress was attacked by a 1,500-strong detachment of Caucasian highlanders. The assault was repulsed and the fortress was not damaged. Retired soldiers began to settle near the fortress. They were supplied with weapons, oxen and horses. In 1782, 494 retired soldiers already lived there.

More Historical Facts…

Stavropol in the 19th century

In 1809-1811, the earthen structures were replaced by stone defensive barracks. At the same time, to the east of the fortress, the Stavropol village of the Khopersky Cossack regiment arose, where its headquarters was located. The central part of the village was in the area currently occupied by the municipal market #1 (Nizhny).

Creating the Azov-Mozdok defensive line during the aggravation of the struggle with the Ottoman Empire for the North-Western Caucasus, the Russian government set itself the task of strengthening the borders and maintaining peaceful relations with the Circassians and other mountain peoples. The military administration of the Caucasus sought to establish economic ties with them - to develop the exchange and sale of goods. Stavropol became one of these centers.

Stavropol became a kind of main gateway to the Caucasus. The Great Cherkassky highway passed through the town connecting St. Petersburg and Moscow with the Caucasus. In 1816, the first printing house in the North Caucasus appeared here. In 1847, Caucasian Oblast was transformed into Stavropol Governorate with the center in the town of Stavropol. It began to play an increasingly prominent role in the cultural life of the Caucasus. In 1853, the population of Stavropol was about 17,000 people.

After the uprising of the Decembrists, a lot of its participants were exiled here. In 1837-1841, Stavropol was visited by Mikhail Lermontov, exiled to the Caucasus. Here he met with Dr. N.V. Mayer, who became the prototype for Dr. Werner in Lermontov’s novel “A Hero of Our Time”. In 1845, the first Russian theater in the Caucasus was opened in Stavropol.

With the formation of Kuban and Terek Cossack oblasts and the end of the Caucasian War, the military-political and economic importance of Stavropol dropped sharply. This trend was further aggravated by the construction of the Rostov-Vladikavkaz railway, which opened in 1875. Stavropol found itself far away from the railway. However, it still remained one of the centers of the grain trade. Telegraph communication between Moscow and Tehran, London, Bombay was carried out through Stavropol and Tiflis.

Stavropol in the 20th century and beyond

At the beginning of the 20th century, there were 27 Orthodox parishes in Stavropol, a Catholic church, a synagogue, a Lutheran church, and a mosque. In 1913, the population of Stavropol was about 62,400 people. In the 1920s-1930s, almost all of them were closed. Only the Assumption Church, built in 1849, was not closed and functioned without interruption.

In 1934, Ordzhonikidze Krai with the center in Pyatigorsk was formed from the huge North Caucasian Krai. In 1935, Stavropol was renamed Voroshilovsk (in honor of Kliment Voroshilov, a prominent Soviet military officer and politician). In 1937, the center of the region was transferred from Pyatigorsk to Voroshilovsk.

According to the 1939 census, the city had 85 thousand residents. On August 3, 1942, during the Second World War, it was captured by the Germans. The city was liberated by the Red Army on January 21, 1943.

In 1943, Ordzhonikidze Krai was renamed into Stavropol Krai, the city of Voroshilovsk - into Stavropol. The rationale was as follows: “the difference in the name of the regional center and the region causes difficulties for institutions and citizens”.

In 1946, an industrial natural gas field was discovered near Lake Sengileevskoye. By the mid-1950s, the construction of the city gas pipeline was completed. In 1951, Stavropol was awarded the first place among the cities of Russia for the best landscaping. This success was repeated in 1952 and 1954. In the same years, the Central City Park repeatedly won the title of “The Best Park in Russia”. In 1956, there were 123,000 residents in Stavropol.

The 1960s-1970s saw the peak of industrial construction in Stavropol. During this period, dozens of enterprises of mechanical engineering, light, chemical, construction, food, processing, and other industries were commissioned, reconstructed and updated. In 1989, the population of Stavropol was about 318,000 people.

In 2014 and 2016, Stavropol took first place and was recognized as the most comfortable city in Russia.

Architecture of Stavropol

Old building in Stavropol

Old building in Stavropol

Author: Yuri Syuganov

Stavropol architecture

Stavropol architecture

Author: Jason Ramsey

On the street in Stavropol

On the street in Stavropol

Stavropol - Features

The name “Stavropol” reflects the practice of assigning pseudo-Greek names to new settlements, which was widespread in the Russian Empire at the end of the 18th century. Thus, Stavropol literally means “the city of the cross”. The reason for choosing this name is a matter of debate.

According to one version, it arose because the fortress in the plan had the shape of an elongated polygon, the basis of which was two intersecting axes resembling a cross. According to another version, during the laying of the foundation of the fortress, the builders dug out a large stone cross. According to the third version, when determining the places for the construction of the fortresses of the Azov-Mozdok defensive line, the Stavropol fortress was marked on the map not with a dot, like all other fortresses, but with a cross.

Stavropol stands on the hills in the central part of the Ciscaucasia on the Stavropol Upland, about 1,400 km south of Moscow, at the intersection of the Rostov - Stavropol and Astrakhan - Elista - Nevinnomyssk - Cherkessk highways. One of the streets of the city is named “The 45th parallel” indicating its exact latitudinal position. Thus, Stavropol is equidistant from the North Pole and from the equator.

It is located on the watershed of the Azov and Caspian Seas, in the middle between them. This location initially gave Stavropol an important geopolitical significance, which is quite accurately reflected in the aphorism “Stavropol - the gates of the Caucasus”.

The territory of Stavropol is stretched from the southwest to the northeast by 24 km and from the south to the north by 16 km. The peculiarity of the city is that the forests are adjacent to the city buildings. Stavropol is often called one of the greenest cities in Russia.

Stavropol is a city in the south of Russia, which determines its climatic features, especially the amount of solar heat. The tropical marine air from the Mediterranean Sea brings stifling, humid weather in summer, thaws in winter. The average temperature in January is minus 2.3 degrees Celsius, in July - plus 22.3 degrees Celsius. Stavropol is known for frequent strong winds with a speed of 20-25 m/s. The windiest months are February and March.

The federal highways R216 Stavropol - Elista - Astrakhan and R269 Stavropol - Bataysk pass through Stavropol. The airport of Stavropol offers regular flights to Moscow, St. Petersburg, Sochi. City transport is represented by buses, minibuses, trolleybuses, taxis. In summer, you can ride a bike around the city. The most popular rental point is located in Pobedy (Victory) Park.

The unique souvenirs for Stavropol include the healing herbal balsam “Strizhament” made from herbs and berries and infused with strong alcohol. Stavropol honey will be another tasty purchase. Gift soap made from Tambukan therapeutic mud and decorated with reliefs depicting Stavropol sights is also an excellent souvenir. Local hand-painted porcelain souvenirs with beautiful stucco decoration will also serve as a good memory of this city.

Main Attractions of Stavropol

Fortress Mountain - the historical center of Stavropol from where you can view most of the city from several observation decks. In the past, the Stavropol Fortress stood here. Here you can see one of the most recognizable symbols of Stavropol - the seven-meter monument to the Red Guard Soldier erected in the 1970s. Another attraction is a large light and music fountain with a diameter of 38 meters, opened in 2018. Sculptures installed along its edges depict 8 federal districts of Russia.

There is also the majestic Cathedral of the Kazan Icon of the Mother of God. Originally built in 1843-1847, it was destroyed in the 1930s. In 2004-2012, the church was restored and became the tallest building in the Stavropol region (76 meters). It is often windy on Fortress Mountain, so dress warmly. Suvorova Street, 2.

Alexandrovskaya Square - one of the central and busiest Stavropol squares, named in honor of Emperor Alexander II in the middle of the 19th century. The second name of this place is Angel Square due to the fact that a monument to the Guardian Angel of Stavropol was erected here by the 225th anniversary of the city. There are restaurants, offices, and shops in the surrounding area.

Stavropol State Museum-Reserve - the oldest museum in the North Caucasus. The museum collection is housed in the building of the former trading rows of the 19th century. More than 300 thousand items are stored and exhibited in the funds and expositions of this museum. The main exposition is represented by 3 halls: nature, archeology, and ethnography. Dzerzhinskogo Street, 135.

Stavropol Regional Museum of Fine Arts - one of the most interesting places in the city. The largest collection of art treasures in the North Caucasus is kept here. The museum has an impressive variety of monuments of ancient, Western European, Eastern, and Russian art. The department of decorative and applied arts has folk art and modern art objects. By visiting this unique place, you can learn a lot about the development of culture in the Stavropol region and the world from the 5th century BC to the 1990s. Dzerzhinskogo Street, 115-119.

Picture Gallery of P. M. Grechishkin - an art gallery located in the building of a former mosque in the central part of Stavropol. Its collection consists mainly of the works of the painter P. M. Grechishkin. In 1987, after the end of his personal exhibition, he donated more than 160 of his pictures to the city of Stavropol. The gallery also exhibits paintings by other artists - about 500 exhibits in total. Among them there are interesting works by young Stavropol artists. Mikhaila Morozova Street, 12.

Art Gallery “Parshin” - a private museum of contemporary art. Exhibitions of contemporary artists are held here, the staff conduct master classes and performances. The design of the gallery is a combination of Art Nouveau and interior elements imitating the old ones. General Ermolov Boulevard, 1.

St. Andrew’s Cathedral (1897) - a majestic church built in the Russian-Byzantine style with a pronounced central dome and a richly decorated facade. Dzerzhinskogo Street, 157.

Tiflis Gate - a triumphal arch erected in honor of the 30th anniversary of the Battle of Borodino (the key battle of the French invasion of Russia of 1812). The gate was located at the beginning of the Tiflis tract, from where carriages under the protection of the Cossacks departed in the direction of Vladikavkaz in the 19th century. In the 1930s, the monument was destroyed. In 1998, it was restored in its original appearance. Karla Marksa Avenue, 13.

Pobedy (Victory) Park - the main park of Stavropol with rides, cafes, and sports grounds typical for such a place. You can also find an equestrian club and a water park here. The park is quite crowded on weekends and on holidays. Shpakovskaya Street, 111.

Central Park of Stavropol . Its history began in the 19th century, when the mansion of General A. A. Velyaminov stood here, surrounded by a picturesque garden. Already at that time, the park had decorative flower beds, artificial ponds, benches, an orchestra platform, and a gazebo with a balcony. In Soviet times, it was repeatedly awarded the title of “The Best Park of the USSR”.

Cold Springs - a group of springs gushing out from under a layer of limestone, at an altitude of 620 meters above sea level in the Taman forest. You can get here from Dzerzhinsky Street or by walking a little down from the memorial “Cold Spring” on Lenina Street. There are a lot of pools built at different levels here, so that the water flows smoothly from one to another. The pools themselves have steps for easy descent.

In summer, people come to this dense cool forest with springs for picnics. The bravest ones plunge into cool water, the temperature of which always remains unchanged, about +10 degrees Celsius.

“German Bridges” - the remains of viaducts and bridges in the vicinity of Stavropol built at the beginning of the 20th century as parts of the Armavir-Tuapse railway, which was partially destroyed during the Russian Civil War. This name was given due to the fact that engineers from Europe, in particular from Germany, took part in the construction. Some of the bridges are still in service today.

Stavropol city of Russia photos

Pictures of stavropol.

Residential buildings in Stavropol

Residential buildings in Stavropol

Author: Vadim Alian

The Guardian Angel of Stavropol

The Guardian Angel of Stavropol

Author: Nikolay Tyumenev

Scientific library named after M. Yu. Lermontov in Stavropol

Scientific library named after M. Yu. Lermontov in Stavropol

Author: Keren Fleshler

Places of interest in Stavropol

Stavropol City Council

Stavropol City Council

Author: Alexander Topchiev

Stavropol Railway Station

Stavropol Railway Station

Author: Evgeniy Kuriy

Memorial Fire of Eternal Glory in Stavropol

Memorial Fire of Eternal Glory in Stavropol

Sights of Stavropol

Cathedral of St. Andrew in Stavropol

Cathedral of St. Andrew in Stavropol

Author: Maxim Kirsanov

Cathedral of the Kazan Icon of the Mother of God in Stavropol

Cathedral of the Kazan Icon of the Mother of God in Stavropol

Lenin Square in Stavropol

Lenin Square in Stavropol

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The evolving role of experiences in travel

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The Evolving Role of Experiences in Travel

Since the dawn of leisure travel, people have journeyed in search of new experiences. They long to meet friendly locals, eat new foods, stroll through unfamiliar landscapes, and witness (or maybe even join) cultural traditions that remind them that they’ve left home.

More and more, experiences have become powerful decision drivers for travelers: the possibility of a life-changing travel moment motivates people to book a trip. The quest for the right type of moment even influences which destinations people will choose. But despite the enduring excitement about experiences and the large pool of value they represent, the travel industry has yet to crack the code on an approach that can simultaneously please travelers, make sense for experience providers, and produce profit at scale for distributors and larger stakeholders.

Today’s travelers often find the breadth of available experiences overwhelming, and they crave easy-to-navigate platforms that can sort through experiences and offer seamless, real-time booking anywhere in the world. Experience providers (often small, passionate outfits, sometimes run by a single tour guide) want to create broad awareness of their offerings. But operators can become frustrated when a booking platform’s thumbnail descriptions fail to capture the appeal of a quirky activity—or when an intermediating player fumbles customer relations. Distribution platforms want to become comprehensive sites for one-stop experience shopping but face challenges as they try to scale profitably while cobbling together a fragmented array of experiential offerings. Meanwhile, legacy travel institutions, such as airlines and hotel chains, are still searching for ideal ways to fit magical travel moments into the machinery of complex corporate enterprises.

The global marketplace for travel experiences offers a more than $1 trillion opportunity. Younger generations, in particular, demonstrate an eagerness to splurge on experiences, suggesting the sector will continue to expand. Yet nearly half of the business of experiences is still transacted offline. As experience booking goes digital, a considerable share could be claimed by organizations that can anticipate and eliminate pain points at every stage of the process, up and down the value chain.

How can operators quench travelers’ thirst for magical experiences while finding new customer streams from around the world? How can distribution platforms simplify and scale the discovery and booking process while creating an attractive proposition for operators? How can airlines and hotels learn from the awe and wonder that a terrific tour guide can conjure, becoming distributors for experiences and also injecting the essence of that magic into their core businesses?

A new report, The evolving role of experiences in travel , produced by McKinsey and Skift, examines the world of travel experiences 1 In this research, we defined “travel experiences” as activities, attractions, and tours, excluding multiday tours, available to visitors at a destination. —ranging from stadium rock concerts to guided nature hikes to in-home culinary gatherings and everything in between. The report offers an assessment of the experience industry as it stands today, presents ideas that could help address current dissatisfactions, and looks at opportunities for various players to capitalize on growing interest.

Desire for experiences is reshaping travel demand

Once upon a time, travelers might have picked a destination first and only later started choosing what to do upon arrival. But today’s travelers don’t treat experiences as afterthoughts. Their travel decisions are increasingly based on specific activity interests. This can invert the trip-planning funnel, placing experiences at the top and destination choices further down the cone.

A recent McKinsey survey asked about the factors most important to travelers when selecting a destination . 2 “ The way we travel now ,” McKinsey, May 29, 2024. Survey respondents cited the range and quality of local activities on offer at a rate that trailed only the rates of their citations of essential needs, such as safety, navigability, cost, and accommodation range and quality (Exhibit 1). Respondents were nearly as likely to cite, as a decision factor, the ability to experience authentic local customs and culture.

Interest in experiences is unlikely to dissipate soon, as evidenced by the preferences of younger travelers. According to McKinsey survey data, 52 percent of Gen Zers say they splurge on experiences , compared with only 29 percent of baby boomers. 3 “ The way we travel now ,” McKinsey, May 29, 2024. And Gen Z travelers say they try to save money on flights, local transportation, shopping, and food before trimming their spending on experiences.

Travel experiences could compose a market worth more than $1 trillion

The travel experience market is large and, by some estimates, rapidly growing. To size it, we began by examining the value represented by the entirety of the world’s tours, attractions, and activities. Our analysis indicates that this global market could be more than $3 trillion.

Many local residents participate in the experiences offered at a given destination. But per our research, destination visitors—both domestic and international—account for roughly 30 percent of the experience market, spending about $1.1 trillion to $1.3 trillion on experiences. This is how we defined the total addressable market for travel experiences.

Next, we quantified the serviceable available market by assessing the proportion of travel experiences that are in some way structured (for example, a professionally guided tour or a live ticketed event) versus those that are independently undertaken (for example, a tourist strolling up to an art museum’s ticket window and then perusing its galleries). The segment involving paid, structured activities represents a large part of the market that’s in play for experience providers (such as tour operators), intermediaries (such as online-booking platforms), and stakeholders from other parts of the travel industry (such as hotels and airlines).

We estimate that paid, structured tourist activities account for roughly 25 percent of global experience spending, totaling about $250 billion to $310 billion per year (Exhibit 2). This number comprises tourist spending on rock concerts, baseball games, history walks, nature hikes, theme park visits, spa treatments, museum tours, and a host of other activities. And it continues to expand: experts estimate growth in this segment of more than 14 percent per year by 2025. 4 “TUI Musement special—part of FY22 results,” TUI, December 14, 2022.

There’s an emerging recipe for creating magical experiences

A top-notch experience can be the cornerstone of a trip, lingering in a traveler’s memory for years to come. In our conversations with 19 experience providers, several crucial components for creating great experiences became apparent:

  • Entertainment comes first. Experience operators observe that, no matter the type of experience, what travelers want above all is to have a good time and be entertained.
  • Well-trained guides set the tone. Because creating a magical, guided experience depends so much on the guide, experience operators focus on molding high-quality frontline employees.
  • Authenticity and local engagement matter. Visitors appreciate thoughtfully crafted itineraries that bring a specific locale to life.
  • Expectations should be managed—and then exceeded. Overcommunicating and overdelivering are crucial.
  • Guests need to feel they’re in sure, safe hands. Travelers like to feel that a tour guide is in control every step of the way.

Booking platforms might consider these components when deciding which experiences to give prominent visibility. Larger travel players, such as hotel chains and airlines, might also keep these ingredients in mind—both when thinking about add-on experiences to offer through their own platforms and when exploring how to scale magical experiences across a chain of hotel lobbies or a schedule of transoceanic flights.

Finding and booking experiences remains a frustrating process—offering opportunities for improvement

Many travelers enjoy the process of planning a vacation. They have fun searching for the individual elements that will add up to a perfect trip. But the discovery and booking process for travel experiences can be alternately thorny and exhausting. It can present travelers with an overwhelming menu of options but doesn’t always surface the best ones. It sometimes fails to accurately describe an activity, which can create expectation mismatches.

Meanwhile, the experience industry’s move to digital is still in progress. According to 2023 data, 47 percent of experience booking still happens offline—either via walk-ups or telephone calls or through offline conduits, such as hotel concierges and traditional travel agents. 5 Euromonitor, accessed July 2024. Only 22 percent of booking occurs through online intermediaries, such as booking platforms.

Many experience providers have faced difficulties as they shift their booking operations toward online distribution platforms. And for the platforms, scaling while maintaining or expanding margins has been a challenge.

Travelers aren’t always getting what they want or need from online booking

Booking platforms that offer experiences sometimes serve up a large database presented as a list, which might not have been carefully curated. These lists can be overwhelming for a customer who isn’t sure what to look for. And they might fail to surface hidden gems. What’s more, the tours and activities that appear on platforms aren’t always especially well vetted. They might not meet travelers’ expectations for quality or value—or might not align with the thumbnail descriptions travelers see on the platforms.

There’s an opportunity here to create a discovery and booking process that features more fun and fewer hiccups. Travelers could benefit from simplified and more enjoyable discovery systems (including ones linked with social media), a streamlined booking process in which platforms become seamless (or even invisible), and a detangled customer service approach (in which it’s always clear who to contact, even on short notice).

Experience operators can benefit from the transition to digital—but may also encounter challenges

Of the 19 operators we interviewed in June 2024, 78 percent already receive at least half of their bookings through platforms. Platforms can help attract online eyeballs and raise product awareness in ways an experience provider couldn’t on its own. One reason is that platforms tend to perform better in search engine results than an individual operator’s website does on its own—in part, because platforms can afford to pay more for local language translation, search engine optimization, and search keyword marketing than a typical experience operator could.

Despite all the advantages that online platforming can offer operators, it also presents some structural challenges. For instance, the variety of experience offerings—ranging from strenuous outdoor adventures to quiet cooking classes and from giant group tours to intimate gatherings—is difficult to fit into the one-size-fits-all listing approach that platforms sometimes take. Unlike, for example, air travel, where the ticket offerings tend to be fundamentally similar and easily compared, distinctively crafted activities and tours can often benefit more from a bespoke framing of offers.

The intermediary role of the booking platform can also create frustration for experience providers. When service issues arise or customers wish to cancel or reschedule a booking, execution isn’t always smooth. For instance, the customer might attempt to interact with the platform when it would be more effective to interact directly with the operator. The operator might become aware too late of a service issue or booking change request—or might not become aware at all.

Online booking platforms are hoping to scale a fragmented industry

Online-booking platforms enjoy natural advantages when it comes to selling experiences to travelers. Because the experience space is so fragmented—full of countless smaller operators—travelers look to save time and effort by turning to a platform that can aggregate and sort through an overwhelming number of options. Platforms can also lower payment and communication hurdles for a traveler, particularly when experience operators speak foreign languages or transact in foreign currencies.

Many booking platforms have thus far focused on prioritizing top-line growth instead of maximizing profitability. Building a large platform can incur significant expenses related to both acquiring a large supply of inventory and ensuring that the platform’s tools and algorithms can handle it. A central question for platforms will be how effectively they’ll be able to expand revenue while also growing margins.

Other players are seeking profitable ways to get involved with experiences

Experiences are gaining enough traction in the travel ecosystem that other players are now eyeing the market. The margins for sales of experiences can be high: operators told us they typically achieve up to 60 percent margins, even after deducting a booking platform’s commission (with labor constituting the bulk of the operator’s cost). That can make this an appealing space for businesses to enter.

Which strategies might help stakeholders find success in the experience marketplace?

The evolving role of experiences in travel could create favorable circumstances for stakeholders across the value chain. Industry players in various sectors should consider how best to capitalize on emerging opportunities.

Experience operators should generate the magic that will enable industry growth

For experience providers, it begins with delivering the distinctive, authentic moments that travelers crave. Once this crucial prerequisite is met, other success factors can be considered:

  • Meeting consumer demand. This requires monitoring changing trends, catering to evolving traveler tastes, and making guests feel they’re in safe hands from start to finish.
  • Savvy marketing. Using the right words and images can communicate an experience’s value proposition.
  • Discovery systems. For experiences, discovery systems are still in flux, so it’s important to find customers where they are—including on social media.
  • Booking strategy. Different operators can benefit from different booking strategies. It’s important for operators to consider how their needs could evolve over time when evaluating the trade-offs that come with various booking approaches.

Booking platforms could profit from making sense of a large and growing market

Distributors might find themselves in a sweet spot, as demand for travel experiences grows and the corresponding rise in supply creates an ever-more-confusing marketplace. Platforms might consider how to effectively gather, intelligently curate, artfully display, and smoothly broker the sale of experiences in ways that will appeal to overwhelmed travelers who want one-stop activity shopping:

  • Building supply might involve building relationships with operators. Experience providers want to list on platforms that offer visibility and value.
  • Curation can make a traveler’s discovery phase relatively easy and fun. Most travelers don’t have the time, ability, or desire to conduct a long, difficult search for a hard-to-find experience.
  • A seamless booking process is likely to draw customers in and keep them coming back. Customers shouldn’t need to wade through multiple pages and filtering tools to find what they’re looking for.
  • Platforms might advise—or even become—experience providers. Booking platforms have a high-level vantage point and an ability to access large amounts of data, so they are in a good position to spot unmet demand in the marketplace and help generate supply that’s likely to be appealing to travelers.

As demand for experiences grows, travel industry players could look for new ways to get involved

Stakeholders across all travel sectors could benefit from viewing their roles through the lens of serving up memorable, positive experiences to travelers. This might involve reframing services a company already provides, or it might mean looking for new opportunities to integrate experiences into a traveler’s journey:

  • Hotel stays. Hotels might use experiences as incentives for travelers to book stays. Strong brand recognition and existing digital infrastructure can help hotel chains act as distribution channels for experiences. There might also be an opportunity to improve on-premises experiences that a hotel more closely controls—for instance, at the hotel’s spa or through a pop-up event in the hotel’s lobby.
  • Short-term rentals. Short-term-rental platforms might offer experiences alongside accommodation bookings. Given that many short-term-rental bookings already happen online, it might make sense for short-term-rental platforms to claim a share of experience booking. These platforms have established online relationships with many customers, and they have already integrated online payments and scheduling into their operations.
  • Flight packages. Many airlines already generate significant revenue from package holidays, which could be supplemented with add-on experiences. Airlines might take advantage of customer data and contexts to surface attractive experience options at the time of flight booking, which tends to happen early in the trip-planning process.
  • Reframed core products. Travel stakeholders can view their core products through the lens of experiences. Hotels might consider how to turn lobbies into experiential opportunities. Airlines might examine what travelers want from experiences and then apply the insights to create in-flight presentations and improve cabin atmospheres. Spaces might be revamped in ways that make them social media worthy.

Destinations could offer support for the experience ecosystem

Visitor bureaus and destination management organizations have roles to play in helping meet traveler demand for great experiences. The distinctive capabilities and resources of these groups could aid them in shaping the experience landscape.

Magical experiences are what leisure travel is all about. They bring people joy. They shape people’s identities. They can be the chapters of people’s lives that they’re most eager to tell the world about.

The business of travel experiences is quickly growing and evolving. Today’s marketplace could be at an inflection point, poised to transform in ways that will better connect travelers, providers, platforms, and other players. The travel industry should look for opportunities to collaborate and innovate to improve the commercial elements of travel experiences while never losing sight of the essential magic that turns a travel experience into a life-changing event.

Download the full report: The evolving role of experiences in travel

Jules Seeley is a senior partner in McKinsey’s Boston office, Ryan Mann is a partner in the Chicago office, Vik Krishnan is a senior partner in the Bay Area office, and Alex Gersovitz is an associate partner in the Southern California office.

The authors wish to thank Alessandra Powell, Carol Flaksberg, Cedric Tsai, Lily Miller, Nadya Snezhkova, Nick Meronyk, and Sharon Yao of McKinsey, as well as Pranavi Agarwal, Robin Gilbert-Jones, Seth Borko, and Varsha Arora of Skift, for their contributions to this article.

This article was edited by Seth Stevenson, a senior editor in the New York office.

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As every individual has different requirements, finding inclusive travel for disabled adults, children and seniors that meet your needs can be a challenge. For travellers with  mobility restrictions , there’s an important emphasis on access and support. 

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We also try and cater our holidays to specific types of travellers. If you're looking for activity holidays for disabled adults in the UK, you probably want a different kind of holiday than someone who's interested in historical sightseeing. If you're unsure which of our holidays meets your needs, just get in touch and we'll help you choose!

Whether you’re looking for special assistance holidays in  Blackpool  and  Llandudno  or sun-drenched disabled holidays in  Paris ,  Tenerife  and  Crete , we’re sure you’ll be able to find the perfect getaway. 

We hope that our disability holidays guide has been useful. We aim to provide as much information as possible for each of our disabled holidays for people with disabilities and limited mobility. If you have any further questions or would like to receive a brochure, give us a call today on 0800 711 7232.

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Destination of Interest

Additional Notes

IMPORTANT: Want to get more information about Limitless holidays? Because of new regulations, we can only contact you if you consent to it. So, can we contact you about our holidays? If yes, please tick the box.

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Discover Jersey

With its gorgeous beaches, sun-drenched coast, deliciously fresh seafood and fascinating history, Jersey makes for an excellent holiday destination. Discover this wonderfully unique island on our disabled friendly Discover Jersey Tour.

Daniel Gheorghe 0pesyk Wkuy Unsplash

Holiday Overview

Located just off the north coast of France, Jersey shares many characteristics with Britain. English is the most common language on the island, sterling is the currency of choice, and cricket remains a popular pastime. However, there is one notable difference between the British mainland and its crown dependency - the weather. Boasting a beautiful climate, stunning countryside and golden beaches aplenty, Jersey has long been a popular holiday destination for those who want to escape the UK and enjoy a sunny getaway not too far from home. Deemed strategically important by both the French and English alike, Jersey also benefits from a long and intriguing history that's well represented on the island by a wealth of world-class museums and local landmarks. On your accessible Jersey holiday, you'll experience the best the largest of the Channel islands has to offer. From dolphin-spotting on a coastal cruise to touring the moving Jersey War Museum, we'll take you on a relaxing, enjoyable and memorable trip that features all the island's top attractions. With excursions to spirited St Helier and the quaint harbour at Gorey, you'll also have plenty of opportunities to take it easy and explore the island at your own pace. Your disabled-friendly luxury 4 Star Jersey hotel has been hand-picked by the Limitless Team for its superb location and excellent disabled facilities. There is also a relaxing spa for you to enjoy at leisure included in the holiday. A Limitless Travel representative will accompany the tour group throughout the holiday, providing assistance whenever required and ensuring you receive the support you need.

The Holiday

Explore bustling St Helier, cruise around the island and keep your eyes peeled for dolphins, discover the island's excellent War Museum and relax in the tranquil fishing village of Gorey

Stay in accessible accommodation that boasts an accessible hydrotherapy pool and more than 55 years of experience welcoming disabled guests

  • Travel via an accessible coach equipped with a hydraulic lift or ramp

Group Support & Holiday Assistance included as standard and provided by our experienced care team

Supplementary care packages available for travellers who require additional assistance

We'll also help to arrange any specialist equipment you need while on holiday

Every holiday led by a Limitless Tour Manager to ensure a problem-free trip

From booking your holiday to returning home after a wonderful trip, the Limitless Team is on-hand to provide you with the support you need. If you have any questions regarding the holiday, please don\'t hesitate to get in touch.

The Itinerary

Daniel Gheorghe 0pesyk Wkuy Unsplash

Day 1 - Travel and Settling In

Tamara Hornby Dirs0fa9gkw Unsplash

Day 2 - St Helier Tour and Boat Trip

Sarah Kilian Kgcc8tkkekg Unsplash

Day 3 - Jersey War Museum

Luke Moss A5gqtpdzc1u Unsplash

Day 4 - Island Guided Tour

Jersey

Day 5 - Until Next Time

Accommodation, accessible hotel in jersey.

Jersey - Maison des Landes

  • 4 Star Luxury Hotel
  • Accessible pool available at the hotel
  • Wet-room bathrooms available
  • Mobility and care equipment hire available
  • Licensed bar
  • Spacious restaurant
  • Dietary requirements catered for
  • Ocean views

Half board: breakfast and evening meals are included in the price of your holiday. Look forward to fresh and delicious meals to both kick start and round off the day. Meal selection will vary depending on where you’re staying. For breakfast you can expect either table service or a buffet style, with complimentary teas, coffees and juices included. In the evening you’ll be served dinner for every night of your stay.

Luxury Wheelchair Accessible Coach

Customer

All of our vehicles are 100% accessible for wheelchair users and those with limited mobility. They are fitted with either a ramp or a hydraulic lift and wheelchairs can be clamped into place, so there's no need to transfer out of your wheelchair if that's where you're more comfortable. Travellers who do not use a wheelchair are also welcome to use the ramp or lift to access the coach.

The coaches are spacious and accommodating, ensuring that everyone has plenty of room to relax. Our drivers and staff are trained to assist passengers with diverse needs, ensuring that you feel supported and comfortable throughout your journey. We prioritise your comfort and safety, making sure that our transport is fully adapted to your needs, whether you have mobility challenges, visual impairments, or other requirements.

  • Hydraulic lift or ramp.
  • Safety clamps to secure wheelchairs into place.
  • No need to transfer from your wheelchair.
  • Hold space for manual wheelchairs.

If travelling abroad, please refer to travel advice issued by the Foreign & Commonwealth Office .

Get More Information

Phone Number

Your Postcode

Additional Notes

IMPORTANT: Want to get more information about Limitless holidays? Because of new regulations, we can only contact you if you consent to it. So, can we contact you about our holidays? If yes, please tick the box.

Alternative Disabled Friendly and Accessible Holidays

Norwegian fjords classic cruise, 2025.

Enjoy luxury at sea while cruising the spectacular Norwegian Fjords aboard P&O's Iona ship.

Canary Islands Christmas Cruise, 2025

P&O, Ventura

Embark on a 12-night Canary Islands and Portugal cruise from Southampton on P&O’s Ventura.

Arvia in La Coruna    Stepping Stone Media  4 All rights

Mediterranean - Spain And France P&O Arvia 2026

Enjoy 13 nights cruising the Mediterranean aboard P&O Arvia, and escorted by friendly and professional carers.

Britannia

Spain Portugal And Canary Islands 2026 Britannia

P&O, Britannia

Set sail on this 14-night accessible cruise aboard the Britannia in 2026. Visit Madeira, Lisbon, Cadiz, and more!

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