A beach without any people on it.

Ukraine war: international tourism hit as Russian travellers disappear

russian tourism decline

Senior Lecturer in International Tourism Management, Glasgow Caledonian University

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Tourism destinations globally are seeing a significant hit to their economies as Russians stay at home due to war-related sanctions , with possible long-term effects on international tourism.

This comes as European countries with Russian borders say they may ban all Russian tourists.

Russians were the world’s seventh biggest tourist spenders before the pandemic, splashing out US$36 billion (£31 billion) annually.

Vietnam’s Nha Trang , nicknamed “Little Russia” , attracted a large number of Russian tourists before the war. The beach resort saw a fast post-pandemic recovery thanks to the return of Russian tourists in 2019. Russian tourists spent an average of US$1,600 per stay in Vietnam, while the average for foreign visitors is US$900 .

Upmarket Vietnamese hotels, previously popular with Russian tourists, are almost empty or have been sold . The tour guide business has also been affected .

Nha Trang isn’t alone. In Thailand’s resort Phuket , shops and bazaars would normally be bustling with Russian tourists. Hotel companies remain uncertain about their future after many Russians cancelled their holidays when Russian airlines suspended flights to Phuket in March 2022. While foreign arrivals represented 59% of arrivals in Phuket airport before the pandemic, this figure was 35% in the first half of 2022 .

Read more: Ukraine war prompts Baltic states to remove Soviet memorials

Now resorts dotted around the globe, from Sharm el-Sheikh in Egypt to Varadero in Cuba, are all suffering economic hits with low hotel occupancy levels , resulting in lost jobs, bankruptcies and falls in income .

Disappearing visitors

Turkey attracted seven million Russian visitors in 2019 to tourist destinations such as the Mediterranean resort of Antalya. It was popular with Russians because of its beaches, all-inclusive tours packages, and easy-to-obtain tourist visas on arrival . The city saw more than 3.5 million Russian visitors in 2021.

White houses and the sea in the distance.

With forecasts of fewer than 2 million Russian tourists in 2022 and a US$3 billion to US$4 billion drop in tourism revenues, the change has led to job losses , just as fuel and other prices increase.

It’s an economic blow , as each tourist in Turkey generates roughly three temporary jobs and each tourism dollar generates up to US$2.50 worth of revenue for industries supplying tourist resorts , according to Al Jazeera.

The fall in tourist receipts and hard currency is putting pressure on the Turkish economy and its currency, as tourism accounted for 13% of GDP before the war and the pandemic.

Tourism issues

The EU has already suspended the European Union-Russia visa facilitation agreement, which made it relatively easy for Russians to obtain travel documents. Earlier sanctions had included bans on EU and Russian airlines flying to and from Russia. They also limited Russian tourists access to international credit overseas.

Many wealthy Russian tourists have switched to trips to Dubai. However, high-end shops in New York, London and Milan, and in glitzy destinations like St. Moritz and Sölden and popular spa towns such as Karlovy Vary in the Czech Republic, are missing the business of the wealthiest Russian visitors.

On the French Côte d’Azur , luxury boutique hotels and expensive seafood restaurants have experienced a drop in business. They have not been able to replace wealthy Russian tourists with enough travellers from countries such as Bahrain .

Smaller countries, which hosted large numbers of Russian tourists as lockdowns eased, including Cyprus, the Maldives, Seychelles and the Dominican Republic found their post-pandemic tourism recovery short-lived. Cyprus, whose service industry including tourism, accounts for more than 80% of the economy is at risk of losing up to 2% of annual GDP if Russian and Ukrainian tourists do not return to the country.

Cuba saw an increase of 97.5% in Russian tourists in 2021, according to the country’s National Office of Statistics and Information . When that market collapsed , Cuba’s economic recovery plans were hit . Russians were expected to account for 20% of Cuba’s visitors in 2022, with far fewer tourists visiting the resort of Varadero .

Finding alternative visitors

Thai resorts are hoping for a growth in Middle Eastern visitors and Indians to help fill their hotels. Egypt is looking to increase visitor numbers from Latin America, Israel and Asia. Germans and others , including Iranians, are already replacing Russians in Antalya. In Vietnam, there are efforts to increase visitors from Korea, Japan, western Europe and Australia.

However, many destinations were unprepared for the shortfall in Russian tourists, and are not capable of replacing 30-40% of their market with new travellers.

Now that Russian tourists are cancelling trips to the resorts of Crimea as it comes under fire in the Ukraine war, some destinations are hoping Russians seek an escape by transiting through Serbia , Dubai and Qatar. Destinations such as Armenia, Vietnam and Turkey are also embracing the Russian payment system Mir to make it easier for Russian tourists to pay.

The efforts that destinations are making to replace Russian visitors will take considerable diversification, marketing and time, as tourists from new markets look for different activities. While Vietnam hopes for 5 million tourists in 2022, this is far from the 18 million visitors they received in 2019.

Even when the war ends, there is little likelihood that tourism will return to normal. Many European countries may not want to welcome Russian tourists for some time.

It will be interesting to see whether signs written in Russian in the Egyptian beach town of Sharm el-Sheikh or Varadero in Cuba will remain, or be replaced with Chinese or other languages in the upcoming tourist seasons.

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Impact of the Russian offensive in Ukraine on international tourism

UNWTO Tourism Market Intelligence and Competitiveness

Overall assessment of the impact on tourism

Added risk to a weak and uneven tourism recovery

Added risk to a weak and uneven tourism recovery

Disruption of Russian & Ukrainian outbound travel

Disruption of Russian & Ukrainian outbound travel

which accounts for some 3% of global spending = US$ 14 billion in 2020

Lower consumer confidence

Lower consumer confidence

particularly in more risk averse markets and segments

Impact on traditional destinations

Impact on traditional destinations but also emerging ones

especially island and coastal destinations

higher inflation

Weaker economic growth and higher inflation

Higher oil prices + inflation + interest rates = higher travel costs for consumers & pressure on businesses, specially MSMEs

tourism-related jobs and businesses

Threatens tourism-related jobs and businesses

impacting livelihoods

A risk to the ongoing recovery of tourism

First and foremost, the biggest concern is for the human tragedy unfolding in Ukraine. Our thoughts go to the people suffering from this conflict.

Russia’s military offensive in Ukraine represents a downside risk for international tourism. It has exacerbated already high oil prices and transportation costs, increased uncertainty and caused a disruption of travel in Eastern Europe.

The destinations most impacted so far (aside from Russia and Ukraine) are the Republic of Moldova with a 69% drop in flights since 24 Feb. (compared to 2019 levels), Slovenia (-42%), Latvia (-38%) and Finland (-36%) according to data from Eurocontrol. Russian bookings of outbound flights also plunged in late February and early March but have since rebounded according to data from Forwardkeys.

Despite the conflict, European air traffic has grown steadily from mid March to early May. Air bookings also show rising demand for intra European travel and for flights from the US to Europe.

The easing of travel restrictions are contributing to the normalization of travel (36 countries had lifted all COVID 19 related travel restrictions as of 13 May 2022) but the conflict continues to pose a serious threat to the recovery.

A possible loss of US$ 14 billion for the tourism economy

The military offensive risks hampering the return of confidence to global travel . The US and Asian source markets could be particularly impacted, especially regarding travel to Europe, as these markets are historically more risk averse.

As source markets, Russia and Ukraine represent a combined 3% of global spending on international tourism as of 2020. A prolonged conflict could translate into a loss of US$ 14 billion in tourism receipts globally in 2022.

In 2019, Russian spending on travel abroad reached US$ 36 billion and Ukrainian spending US$ 8.5 billion. In 2020, these values were down to US$ 9.1 billion and US$ 4.7 billion, respectively .

As tourism destinations, Russia and Ukraine account for 4% of international tourist arrivals in Europe but only 1% of Europe’s international tourism receipts .

The importance of both markets is significant for neighboring countries, but also for European sun and sea destinations. The Russian market gained significant weight during the crisis in long-haul destinations such as Maldives, Seychelles and Sri Lanka.

Russia and Ukraine's international tourism spending (% of world total)

Destinations with highest share of russian visitors (%) (various indicators) 2019-2021, european flights, january - april 2022 (% change vs. 2019), european countries with largest decline in number of flights 24 feb - 11 may 2022 (% change vs. 2019), air bookings for intra-european travel, january to may 2022 (index)*, air bookings for all outbound travel from russia january to may 2022 (index)*.

International tourist arrivals: 2020, 2021 and Scenarios for 2022 (monthly % change over 2019)

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Covid-19 impact on russians' travel destinations, impact of the war in ukraine on tourism in russia, key insights.

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Year-over-year growth in inbound tourism trips with tourism purposes in Russia from 2020 to 2023

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Travel industry organizations distribution in Russia 2021, by segment

Distribution of travel industry organizations in Russia in 2021, by segment

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Most popular travel websites in Russia 2023, by traffic

Leading travel and tourism websites in Russia in August 2023, by monthly visits (in millions)

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Total value of package tours sold in Russia from 2014 to 2021, by tourism type (in billion Russian rubles)

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Passenger traffic growth of airlines in Russia 2021

Year-over-year growth rate in air passengers in Russia in 2021, by carrier

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Average consumer price of travel transportation in Russia in 2021, by type (in Russian rubles)

Accommodation

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Russia sees almost 30% decline in inbound tourism in 2022 - Border Service

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MOSCOW. Feb 8 (Interfax) - Over 200,000 foreign tourists visited Russia in 2022, down 28.8% from the year before, the Federal Security Service (FSB)'s Border Service said in its statistical report.

A total of 205,100 foreigners visited Russia as tourists last year, it said.

Most of the tourists came from Germany (25,300, or 33.4% fewer than the year before), followed by Turkey with 22,600 tourists (down 2.5%) and Iran with 14,600 tourists, up 25 times from 2021.

Also in the top five are Kazakhstan (13,270 tourists) and Cuba (11,300). They are followed by Uzbekistan (8,860), Kyrgyzstan (6,600), India (6,400), the United States (5,580) and Armenia (5,200).

Israel, Latvia, the United Arab Emirates, Serbia, Azerbaijan, South Korea, Turkmenistan, Italy, France and Lithuania are in the top 20.

Inbound tourism in Russia drastically fell amid the coronavirus pandemic. The border closure in 2020 cut tourist arrivals 93%, compared to 2019 when Russia was visited by over 5 million foreign tourists. There were 288,000 foreign tourist arrivals in Russia in 2021, or 14% less than in 2020.

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The Impact of Russia’s War on Travel: New Skift Travel Health Index

Wouter Geerts , Skift

March 16th, 2022 at 9:45 AM EDT

The travel industry registered one of its strongest months of recovery since the inception of our index, with performance up across all sectors and almost all countries. The war in Ukraine, however, is casting a long shadow over travel's performance moving into March.

Wouter Geerts

While the invasion of Ukraine is understandably taking all the highlights, the overall improvement of the travel industry’s performance was impressive during the month of February.

The overall travel performance hasn’t grown this fast month-over-month since March 2021, with the latest Skift Travel Health Index data registering a 9 percentage point increase between January and February 2022. This means that the travel industry performance currently tracks 26 percent below 2019 levels.

russian tourism decline

The February data is not showing the full force of current circumstances on travel’s performance yet. The Russian invasion of Ukraine started on February 24, with most analysts and officials holding out hope that the invasion would not happen. This means that only four days of February data was impacted by the war. Nevertheless, Russia was only one of two countries that showed a decline in performance during February. 

The Russian travel industry has been one of the strongest performers since the inception of the Skift Travel Health Index. The decline in February now pulls Russia close to the global average, and March is likely to see Russian travel performance dive below this average. 

russian tourism decline

Russia’s pandemic travel performance particularly benefited from a strong domestic market. While international seat capacity from flights to and from Russia remains down, domestic airline seat capacity has been above 2019 levels since early 2021, and Russian airports have been seeing some of the highest throughput according to OAG data. 

Data from Aviasales , a major Eastern European booking site and one of our data partners, shows that searches for domestic Russian flights were still 88 percent above 2019 levels during February 2022, and domestic bookings 94 percent higher than in 2019. 

russian tourism decline

In January, new bookings made for Russia outperformed the global average in aviation and vacation rentals, while hotel bookings were on par. In February, the situation turned on its head. Aviation and hotel bookings saw strong improvements at a global level, but in Russia, they took a step back, with the negative gap to 2019 levels widening. February flight bookings, however, still performed better in Russia than globally. 

russian tourism decline

A deeper dive into the last week of February data, however, gives us a more accurate outlook into what might unfold for the Russian travel market in the months to come. 

According to data from our partner ForwardKeys , on February 25, every booking that was made for travel to Russia was outweighed by six cancellations of pre-existing bookings. The Russian outbound market has also collapsed, with 11 airports completely shuttering operations for now, according to an industry source. 

The domestic market will also suffer. Many foreign leasing companies have recalled planes leased to Russian airlines, although the Russian government moved in and impounded many of these before they could be returned. Furthermore, major manufacturers like Boeing and Airbus will no longer provide parts and maintenance to Russian airlines anymore, meaning that an increasing amount of planes will become grounded. 

But the rest of the world will feel the impact too.

According to data from ForwardKeys, flight tickets issued during the week after the invasion were down across Europe, with the exception of only a few countries. This is not only due to the closing of borders to Russian travelers, but also travelers to other countries postponing or altering travel plans due to the increased uncertainty.

russian tourism decline

Olivier Ponti, vice president of insights at ForwardKeys, noted, however, that Western European destinations are not severely hit by the war as of yet. He said: “What I find surprising is that transatlantic travel and western European destinations have been less badly affected than I feared – North Americans can tell the difference between war in Ukraine and war in Europe, and so far, it seems that travelers regard the rest of Europe as relatively safe.”

This does not mean that there are no impacts on future travel plans. Russia’s airspace is now closed to many airlines from Europe and North America, and many others are avoiding it for safety reasons, meaning that long haul flights from Europe and North America to Asia will become longer, and potentially will require a refuelling stop. With oil prices also surging due to the war, some airlines like Malaysian Airlines have already started adding fuel surcharges to their prices. 

Two countries in Europe are interesting to watch: Turkey and Serbia.

Turkey has condemned the Russian violence and closed its straits for Russian warships to enter or exit the Black Sea, but its airspace remains open for now. The country will walk a fine line, as Russia is important to the country’s energy supplies, but also as a tourism source market. According to data from the Turkish Ministry of Culture and Tourism, Russia is the country’s largest source market, with 7 million Russians arriving in 2019, 16% of total international arrivals. During the pandemic, the share of Russian tourists even grew to 19% in 2021.

Despite pressure from the EU to rescind their neutrality, Serbia has taken a neutral stance and has remained open to Russian flights, making it a gateway for flights to the rest of Europe from Russia. According to ForwardKeys, “60% more flight tickets were issued for travel from Russia to another destination via Serbia in the week immediately after the invasion than there were in the whole of January.”

russian tourism decline

The sanctions on Russian outbound travel are also seen as an opportunity by other countries, including the United Arab Emirates . ForwardKeys data shows that airlines including Flydubai, Emirates Airlines, and Etihad Airways did not see a decrease in capacity since the invasion, and actually slightly increased available seats for flight to and from Russia. Russian airlines like Azimuth Airlines are launching new routes to Dubai, with the emirate welcoming the Russian superrich . Russian travelers will increasingly look to the UAE, as well as countries like Egypt and Asian hotspots, like Thailand, if sanctions from the U.S. and EU remain, which seems very likely.  

With the Ukraine war raging on, and China now seeing some of its highest infection rates recorded, it is likely that the Skift Travel Health Index for March will be less positive than February, although in many other parts of the world final travel restrictions are being lifted. If nothing else, the travel industry has become accustomed to the fluctuations that come with this choppy recovery. 

The Impact of Russia’s War on Travel: New Skift Travel Health Index

Skift Travel Health Index: February 2022 Highlights

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Eurasia Review

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Ukraine War Hits Russia’s Tourism Industry – OpEd

By Kester Kenn Klomegah

Russia’s tourism, both in-bound and out-bound, is severely hit by the war-ravaged crisis that unfolded in the former Soviet republic of Ukraine late February. For more than two years, the tourism industry was affected due to the widespread Covid-19 that shattered the world.

Industry operators say that the impact on tourism due to Russia’s “special military operation” in Ukraine has pushed the United States and Canada, European Union, Australia, New Zealand and many other countries to impose a series of sanctions, which are currently affecting the smooth operation of tourism business.

According to statistics, over these past three years that included the Covid-19 restrictions and Russia-Ukraine crisis, foreign airlines have carried an estimated 128.1 million passengers, but most passengers were stuck due to border closures and repatriated in 2020. As Covid-19 subsided, and the latest volley of sanctions have cut foreign travel especially to the United States and Europe for Russians.

Analysts expect tourism business to develop considerably inside Russia. Russian tourists might instead opt for South America and Caribbean, Asian and African destinations such as Cyprus, Thailand, Turkey, Malta, Maldives, Zanzibar, and Egypt. Russian citizens might not fear a sharp rise in airplane ticket prices, as during the spring and upcoming summer seasons costs are being determined, among other factors, by demand and purchasing power.

Many Russian tourists stranded due to economic sanctions, handicapped by bank withdrawals using international credit card system. Zarina Doguzova at the Russian Federal Agency for Tourism told the local Russian media that nearly 90,000 tourists were repatriated in March.

According to the agency, Egypt has the largest number of packaged tourists from Russia. The repatriation process has been hampered and takes more time due to new Western sanctions targeting the planes expected to be used for special flights from Egypt to Russia. The tour operators struggled to bring back Russian packaged tourists by using different ways, including connecting flights of foreign airlines through third countries from the United Arab Emirates, Turkey, the Maldives and Thailand.

On April 4, Russian Prime Minister Mikhail Mishustin announced that from April 9, Russia would cancel restrictions on flights to 52 countries imposed due to the pandemic, including Argentina, India, China, South Africa, and other friendly countries. It applies to regular and charter flights between Russia and several other foreign countries.

It will take into account the epidemiological situation in individual countries: a previous decision was made to completely lift restrictions on regular and charter flights with Algeria, Argentina, Afghanistan, Bahrain, Bosnia and Herzegovina, Botswana, Brazil, Venezuela, Vietnam, Hong Kong, Egypt and Zimbabwe.

The rest include Israel, India, Indonesia, Jordan, Iraq, Kenya, China, North Korea, Costa Rica, Kuwait, Lebanon, Lesotho, Mauritius, Madagascar, Malaysia, Maldives, Morocco, Mozambique, Moldova, Mongolia, Myanmar, Namibia, Oman, Pakistan, Peru, Saudi Arabia, Seychelles, Serbia, Syria, Thailand, Tanzania, Tunisia, Turkey, Uruguay, Fiji, Philippines, Sri Lanka, Ethiopia, South Africa, and Jamaica.

The protracted Ukraine war threatens several tourist destinations that rely on Russian visitors. Turkey, Uzbekistan, the UAE, Tajikistan, Armenia, Greece, Egypt, Kazakhstan, and Cyprus are among the top 25 countries for outbound Russian tourism by flight capacity, according to Mabrian Technologies, an intelligence platform for the tourism industry.

For instance, Egypt’s economy relies heavily on tourism from Russia and Ukraine, with the two countries accounting for roughly one-third of all visitors each year. Egypt is working to open tourism markets, particularly for Germany, England, the Czech Republic, Italy, and Switzerland, following the lifting of travel restrictions to Egypt.

Thousands of Russian tourists visit Thailand’s beach resorts. The Russia-Ukraine crisis with Europe might further push Russian tourists for popular destinations in Asia and a few destinations in Africa. While Covid-19 restrictions have been lifted, not all these countries are considered as popular destinations for Russian tourists. Russia is looking to develop and promote domestic tourism.

According to statistics, Russian tourists spent over $300 billion abroad over the past 20 years, and their money could build domestic tourism infrastructure. Experts also argue that the Russian tourism infrastructure has been demonstrating some growth over the past year, and it is important not to lose this pace under the current circumstances in the world.

Federal Agency for Tourism, which promotes tours both domestic and foreign, underscored steps being taken by the Russian government to put tourism on track including subsidy offers for local destinations, an effort towards encouraging and promoting domestic tourism, which are safe and have comfortable conditions for Russian tourists, during the forthcoming seasons.

Russian government’s latest package of measures to support the economy in the face of sanctions will address the tourism industry and a number of other sectors, and it provides for tax incentives, Federation Council Deputy Speaker Nikolai Zhuravlev said this month.

According to the Association of Tour Operators of Russia (ATOR), external tourism will steadily pick up despite the current international situation and the rising dollar and euro exchange rates, and the decline in the share of foreign tours in the volume of sales during February and March, during the months of the Russia-Ukraine crisis.

Russia’s membership has been stripped off international organizations, the latest was the United Nations Human Rights Council. On March 8, the Executive Council proposed holding an extraordinary assembly to consider a possible suspension of Russia’s membership from the United Nations World Tourism Organization.

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russian tourism decline

Kester Kenn Klomegah

Kester Kenn Klomegah is an independent researcher and a policy consultant on African affairs in the Russian Federation and Eurasian Union. He has won media awards for highlighting economic diplomacy in the region with Africa. Currently, Klomegah is a Special Representative for Africa on the Board of the Russian Trade and Economic Development Council. He enjoys travelling and visiting historical places in Eastern and Central Europe. Klomegah is a frequent and passionate contributor to Eurasia Review.

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Ukraine invasion — explained

The roots of Russia's invasion of Ukraine go back decades and run deep. The current conflict is more than one country fighting to take over another; it is — in the words of one U.S. official — a shift in "the world order." Here are some helpful stories to make sense of it all.

With Ukraine at war, officials hope to bring tourism back to areas away from fighting

Ashley

Ashley Westerman

russian tourism decline

Tourists by the boulevard at a Black Sea resort in Odesa, Ukraine, on Sept. 3. Tourists are not allowed to enter the public beach due to the presence of land mines and other explosives. Dominika Zarzycka/NurPhoto via Getty Images hide caption

Tourists by the boulevard at a Black Sea resort in Odesa, Ukraine, on Sept. 3. Tourists are not allowed to enter the public beach due to the presence of land mines and other explosives.

SLAVSKE, Ukraine — Ukraine's war-battered economy is expected to shrink by at least a third this year, hitting virtually every sector. This includes the tourism industry, which officials say had started to recover from the COVID-19 pandemic before Russia invaded Ukraine in February.

But the Ukrainian government still hopes its people will continue to travel within the country — and spend money in locales on the Black Sea and in the Carpathian Mountains in the west.

"A lot of people in Ukraine still don't feel it's OK to go on vacation or travel," Mariana Oleskiv, chair of Ukraine's State Agency for Tourism Development, tells NPR.

More than seven months into the war, "we understand that many people in our country live in very bad conditions, that some people don't have electricity and our soldiers sleep in trenches," she says.

According to agency data provided to NPR, domestic tourism, which the agency defines as leaving your home city for leisure, increased 24% between 2019 and 2021. Nearly 4.2 million foreign tourists visited Ukraine in 2021 — a 30% jump over the previous year.

Oleskiv says she forecasted that the trend would continue into 2022, but then the war started.

Trips into Ukraine by international tourists are down between 85% and 90%, says Oleskiv. Tour operators in safer areas of Ukraine reported to the government that occupancy rates are down 50% this summer compared to last. She says tourism in places such as Odesa and other parts of southern Ukraine closer to the front line of the conflict has "stopped completely."

russian tourism decline

Tourists take the Soviet-era Zakhar Berkut resort chairlift in Slavske, Ukraine, in August. The tourist town is located in the Carpathian Mountains, a wildly popular vacation destination for Ukrainians. Ashley Westerman/NPR hide caption

Tourists take the Soviet-era Zakhar Berkut resort chairlift in Slavske, Ukraine, in August. The tourist town is located in the Carpathian Mountains, a wildly popular vacation destination for Ukrainians.

The slowdown is being felt across the country, including in the Carpathian Mountains, a popular vacation destination in the relatively safe western part of the country.

Katerina Minich manages the Dvir Kniazhoiy Korony hotel in Slavske, a popular ski resort town about 85 miles south of Lviv. Minich tells NPR that the number of guests at her 15-room hotel is down about 60% from last year.

"Overall, from February to [August], the hotel's earnings are 70 to 80% lower" compared to last year, Minich said by text message. She says other hotels in Slavske, whose population has shrunk since the war broke out, have experienced a similar drop in guests and revenues.

russian tourism decline

Tourists ski near the Chornohora mountain range, part of the Carpathian Mountains, in western Ukraine on Feb. 21, 2021, one year before the Russian invasion. Markiian Lyseiko/Ukrinform/Future Publishing via Getty Images hide caption

Tourists ski near the Chornohora mountain range, part of the Carpathian Mountains, in western Ukraine on Feb. 21, 2021, one year before the Russian invasion.

The true damage Russia's full-scale ground invasion has wrought on Ukraine's domestic tourism sector won't be fully known for months, Oleskiv says. But her agency plans to start trying to turn things around with a new tourism campaign called "Get Inspired by Ukraine" — which she says aims to tell Ukrainians they have a right to take a rest.

"At some point, we need to stop and take a breath and don't be so involved in the news," Oleskiv says.

Some Ukrainians are already following the advice.

"I think that in order to be more effective, you have to relax sometimes," Natalii Baliuk, 35, from Kyiv said on a visit to Slavske in August. "Otherwise, you just will not be able to do anything and you cannot serve this country."

Baliuk and her friends traveled to the Carpathians for Ukrainian Independence Day not only because they believed it to be safe, but also because one of her friends could not travel abroad because martial law prevents men between the ages of 18 and 60 from leaving Ukraine.

The conflict in Ukraine could affect tourism throughout all of Europe, according to a report by the Economist Intelligence Unit . Russian and Ukrainian tourists spend a combined $45 billion a year, but that number is expected to decrease. In addition to the loss of tourists, the report says the conflict will also raise food and fuel prices, affect traveler confidence and disposable incomes, and restrict airlines and airspace.

russian tourism decline

Vendors sell food, beverages and souvenirs at a lookout spot in Slavske, Ukraine, in August. The week of Ukrainian Independence Day, the tourist town saw a small spike in visitors, but overall tourism this summer was down significantly across the Carpathian Mountains because of the war. Ashley Westerman/NPR hide caption

Vendors sell food, beverages and souvenirs at a lookout spot in Slavske, Ukraine, in August. The week of Ukrainian Independence Day, the tourist town saw a small spike in visitors, but overall tourism this summer was down significantly across the Carpathian Mountains because of the war.

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Russian tourism in Crimea is down, but many still shrug off risks

People walk along an embankment in Yalta

  • This content was produced in Russian-annexed Crimea, where the law restricts coverage of Russian military operations in Ukraine.

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Home » News » How conflict continues to shape Russian tourism in 2023

How conflict continues to shape Russian tourism in 2023

russian tourism decline

After 14 months of continued fighting in Eastern Ukraine, Russian citizens are looking to evade conscription, but not all nations are on board.

While much of the world is united in the way of foreign aid to Ukraine and sanctions against the Russian economy, things are slightly different when it comes to Russians looking to head abroad. 

For example, in the European Union and Britain numbers from the Russian Federation have dropped by 99 per cent, whereas Egypt has seen a 181 per cent increase. 

Bali quickly became a hot spot for Russians looking to holiday, or avoid conscription to the Russian army with tens of thousands flocking to the country due to its accessible ‘Visa on arrival’. 

The visa does not require any paperwork and is granted after paying a small fee on arrival. However, following the deportation of four Russian Nationals in March alone due to visa violations, the Governor of Bali, Wayan Koster announced that access to the visa on arrival program would be revoked. 

russian tourism decline

Indonesia arrival visa closeup. (iStock – undefined)

Thailand is another nation that has seen an increase in arrivals from Russia, in particular in the resort island Phuket with over 233,000 landing between 1 November 2022 and 21 January 2023.

Dar, a masseuse who formerly worked in Russia and moved back to Phuket told Al Jazeera (under a fake name), “The women tell me they are desperate to get their husbands, boyfriends or children to come over here to stay, so they come over first and find houses and try to make visas for their men,” she said. 

russian tourism decline

Beach in Phuket, Thailand. (Image: VOA News)

In Greece, the INSETE (the national tourism confederation) recently stated that overall tourism related revenue is down 575.5 million Euro (AUD$930 million), largely linked to the decline in Russian tourism as well as lower cruise ship arrivals. 

Sri Lanka, on the other hand has seen Russian tourists make up 27 per cent of all tourists in recent months, with 29,084 arriving in February alone according to Aviation & Aviation Services Sri Lanka. Other leading countries for Russian tourist arrivals include Azerbaijan, Turkey and Uzbekistan. 

Featured Image: Egypt Independent

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Countries brace for hit to tourism from Russia-Ukraine war

A clothes shop keeper waits for clients in a deserted tourist shopping area in Belek, Antalya, Turkey, Saturday, March 12, 2022. After losing two years to the COVID-19 pandemic, shopkeepers in the heart of the Turkish Riviera had hoped for a strong tourism season this year to help keep their businesses afloat. But Russia's war in Ukraine is fast dampening their spirits. (AP Photo/Riza Ozel)

A clothes shop keeper waits for clients in a deserted tourist shopping area in Belek, Antalya, Turkey, Saturday, March 12, 2022. After losing two years to the COVID-19 pandemic, shopkeepers in the heart of the Turkish Riviera had hoped for a strong tourism season this year to help keep their businesses afloat. But Russia’s war in Ukraine is fast dampening their spirits. (AP Photo/Riza Ozel)

A shop clerk carries mannequins at a soccer jerseys stand at a tourist shopping area, in Belek, Antalya, Turkey, Saturday, March 12, 2022. After losing two years to the COVID-19 pandemic, shopkeepers in the heart of the Turkish Riviera had hoped for a strong tourism season this year to help keep their businesses afloat. But Russia’s war in Ukraine is fast dampening their spirits. (AP Photo/Riza Ozel)

Maya Ozen works in her cafeteria in a tourist shopping area, in Belek, Antalya, Turkey, Saturday, March 12, 2022. After losing two years to the COVID-19 pandemic, shopkeepers in the heart of the Turkish Riviera had hoped for a strong tourism season this year to help keep their businesses afloat. But Russia’s war in Ukraine is fast dampening their spirits. (AP Photo/Riza Ozel)

Textile store clerk Devrim Akcay pushes a clothes rack as he waits for clients, in Belek, Antalya, Turkey, Saturday, March 12, 2022. After losing two years to the COVID-19 pandemic, shopkeepers in the heart of the Turkish Riviera had hoped for a strong tourism season this year to help keep their businesses afloat. But Russia’s war in Ukraine is fast dampening their spirits. (AP Photo/Riza Ozel)

Spices are displayed with boards in English and Russian at a street market in a tourist shopping area, in Belek, Antalya, Turkey, Saturday, March 12, 2022. After losing two years to the COVID-19 pandemic, shopkeepers in the heart of the Turkish Riviera had hoped for a strong tourism season this year to help keep their businesses afloat. But Russia’s war in Ukraine is fast dampening their spirits. (AP Photo/Riza Ozel)

Spice shop owner, Nurullah Ekinciler, works in his shop, in a tourist shopping area in Belek, Antalya, Turkey, Saturday, March 12, 2022. After losing two years to the COVID-19 pandemic, shopkeepers in the heart of the Turkish Riviera had hoped for a strong tourism season this year to help keep their businesses afloat. But Russia’s war in Ukraine is fast dampening their spirits. (AP Photo/Riza Ozel)

Agricultural farm workers collect red bell peppers in a greenhouse in Aksu, Antalya, Turkey, Sunday, March 13, 2022. The Antalya region is haunted by the memory of 2016, when Russia inflicted a serious blow to Turkey’s economy by barring the import of some agricultural produce and stopping charter flights there after the Turkish military shot down a Russian fighter plane in 2015. (AP Photo/Riza Ozel)

Agricultural farm worker Mahmut Gezgin pushes a cart with red bell peppers in a greenhouse in Aksu, Antalya, Turkey, Sunday, March 13, 2022. The Antalya region is haunted by the memory of 2016, when Russia inflicted a serious blow to Turkey’s economy by barring the import of some agricultural produce and stopping charter flights there after the Turkish military shot down a Russian fighter plane in 2015. (AP Photo/Riza Ozel)

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BELEK, Turkey (AP) — After losing two years to the COVID-19 pandemic, shopkeepers in the heart of the Turkish Riviera had hoped for a strong tourism season this year to help keep their businesses afloat . But Russia’s war in Ukraine is fast dampening their spirits.

“We’re trying to earn our bread through tourism, but it looks like the war has finished off this (tourism) season, too,” Devrim Akcay said outside his clothing shop in the resort town of Belek, along the Mediterranean coast’s Antalya province.

Nowhere is the threat of just one ripple effect of the war — lost tourism — felt more strongly than in Antalya, a region dotted with shimmering beaches and archeological sites where visitors from Russia and Ukraine, along with Germany, make up the top contributors to tourism revenue.

Countries from Turkey to Thailand, Egypt and Cuba are bracing for the loss of Russian and Ukrainian visitors just as their travel sectors were looking to rebound from the pandemic. With many tourist-dependent economies also struggling with surging inflation and other woes , hotel workers, guides and others who serve visitors from the two warring nations expect more pain.

The turquoise waters and white sand beaches of the Cuban resort of Varadero, which until recently received a significant number of tourists — mainly Russians — are now almost empty.

Russians accounted for almost a third of Cuba’s visitors last year — more than 146,000 — and some saw them as the way to get some oxygen to an industry ailing from the pandemic and tighter sanctions imposed by former U.S. President Donald Trump.

“Now, we also have to get by without the Russian tourism,” said José Luis Perelló Cabrera, a Cuban economist and tourism expert.

The Association of Tour Operators of Russia estimated that between 6,000 and 8,000 Russian tourists were on the island when the war in Ukraine broke out. Several flights left from Varadero in early March to bring them home.

“Losing that market is a strong blow to Cuba,” said Natasha Strelkova, Russian-Cuban tour operator and guide on the island.

Across the Atlantic, Russians and Ukrainians can represent up to 35% of Egypt’s tourists annually, said Hisham el-Demiry, former head of the government-run Tourism Development Authority.

He worries the economic crisis brought on by the war could mean fewer guests overall.

“It’s a huge impact, a domino effect. ... The war has changed people’s priorities, and tourism, which is a very sensitive industry, will be the first victim,” he said.

Rania Ali, a reception manager at a four-star hotel in Hurghada, said they “were over 75% occupied early before the war, now we are just 35%.”

Russians were just among the top 10 groups of visitors to Thailand until late last year, when the country began to reopen to international tourists. Russia restarted charter flights relatively early and in winter, when Thailand’s balmy temperatures make it a highly desirable destination, helping its people become the top visitors among the modest numbers that Thailand started welcoming back.

The November-to-March season when Russians usually visit is drawing to an end, and the plunge in the ruble’s value makes travel to Thailand and anywhere else far more costly now, said Chattan Kunjira Na Ayudhya, deputy governor for International Marketing for the Tourism Authority of Thailand.

“This probably will lead Russian tourists to shift to destinations that offer them all-inclusive packages with better prices,” he said.

In Turkey, officials had hoped that with pandemic restrictions easing, tourism could replicate or exceed the numbers from 2019, when some 52 million visitors — including about 7 million Russians and 1.6 million Ukrainians — brought $34 billion in revenue. The overall number of visitors dropped to 15 million in 2020 but recovered to around 29 million last year.

President Recep Tayyip Erdogan had strategized that opening up the economy and delivering big growth this year could help him get reelected next year, experts say. It’s a tall order for a country with a currency crisis and inflation exceeding 54%, making it difficult for consumers to purchase even basic goods.

“For that to happen, Turkey needs to have its robust tourism and trade ties with Russia unhindered,” said Soner Cagaptay, a Turkey analyst at the Washington Institute for Near East Policy.

The expectation before the war was “maybe 10, 15 million Russians would be visiting Turkey this summer that will be spending 10 billion dollars, a shot in the arm for Turkey’s ailing economy,” Cagaptay said.

Now, business groups say they’re seeing erosion in trade both ways, including a fall in demand for Turkish produce because Russian buyers are struggling to make payments. That’s despite Turkey not joining in sanctions against Moscow.

Agricultural grower and exporter Nevzat Akcan worries he may not be able to ship the red bell peppers he grows in greenhouses in the district of Aksu solely for Russian and Ukrainian markets.

“May God protect us if we join the sanctions against Russia. This would be a disaster for Turkish agriculture. We would be ruined and finished,” Akcan said. “I don’t even want to think about it.”

NATO-member Turkey, which has cultivated close ties with both Russia and Ukraine, is trying to balance those relations and has positioned itself as a neutral party trying to mediate. Turkey has criticized Russia’s military actions in Ukraine as “unacceptable” but also said it would not give up on either side.

The Antalya region is haunted by the memory of 2016, when Russia inflicted a serious blow to Turkey’s economy by barring the import of some agricultural produce and stopping charter flights there after the Turkish military shot down a Russian fighter plane in 2015.

Agriculture has already started to suffer from the effects of the war, said Davut Cetin, head of the Antalya Chamber of Commerce and Industry.

“The Ukrainian market has been shut down. No fresh fruit or vegetable is leaving for Ukraine now,” Cetin said.

Associated Press journalists Mehmet Guzel in Belek, Turkey; Samy Magdy in Cairo; Juan Zamorano in Havana and Chalida Ekvitthayavechnukul in Bangkok contributed.

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russian tourism decline

Tourism destinations globally are seeing a significant hit to their economies as Russians stay at home due to war-related sanctions , with possible long-term effects on international tourism.

This comes as European countries with Russian borders say they may ban all Russian tourists.

Russians were the world’s seventh biggest tourist spenders before the pandemic, splashing out US$36 billion annually.

Vietnam’s Nha Trang , nicknamed “Little Russia” , attracted a large number of Russian tourists before the war. The beach resort saw a fast post-pandemic recovery thanks to the return of Russian tourists in 2019. Russian tourists spent an average of $1,600 per stay in Vietnam, while the average for foreign visitors is $900 .

Upmarket Vietnamese hotels, previously popular with Russian tourists, are almost empty or have been sold . The tour guide business has also been affected .

Nha Trang isn’t alone. In Thailand’s resort Phuket , shops and bazaars would normally be bustling with Russian tourists. Hotel companies remain uncertain about their future after many Russians canceled their holidays when Russian airlines suspended flights to Phuket in March 2022.

russian tourism decline

While foreign arrivals represented 59% of arrivals in Phuket airport before the pandemic, this figure was 35% in the first half of 2022 . Now resorts dotted around the globe, from Sharm el-Sheikh in Egypt to Varadero in Cuba, are all suffering economic hits with low hotel occupancy levels , resulting in lost jobs, bankruptcies and falls in income .

Disappearing visitors

Turkey attracted seven million Russian visitors in 2019 to tourist destinations such as the Mediterranean resort of Antalya. It was popular with Russians because of its beaches, all-inclusive tour packages and easy-to-obtain tourist visas on arrival . The city saw more than 3.5 million Russian visitors in 2021.

With forecasts of fewer than 2 million Russian tourists in 2022 and a $3 billion to $4 billion drop in tourism revenues, the change has led to job losses , just as fuel and other prices increase.

It’s an economic blow , as each tourist in Turkey generates roughly three temporary jobs and each tourism dollar generates up to $2.50 worth of revenue for industries supplying tourist resorts , according to Al Jazeera.

The fall in tourist receipts and hard currency is putting pressure on the Turkish economy and its currency, as tourism accounted for 13% of GDP before the war and the pandemic.

Tourism issues

The EU has already suspended the European Union-Russia visa facilitation agreement, which made it relatively easy for Russians to obtain travel documents. Earlier sanctions had included bans on EU and Russian airlines flying to and from Russia. They also limited Russian tourists’ access to international credit overseas.

Many wealthy Russian tourists have switched to trips to Dubai. However, high-end shops in New York, London and Milan, and in glitzy destinations like St Moritz and Sölden and popular spa towns such as Karlovy Vary in the Czech Republic, are missing the business of the wealthiest Russian visitors.

On the French Côte d’Azur , luxury boutique hotels and expensive seafood restaurants have experienced a drop in business. They have not been able to replace wealthy Russian tourists with enough travelers from counties such as Bahrain .

Smaller countries, which hosted large numbers of Russian tourists as lockdowns eased, including Cyprus, the Maldives, Seychelles and the Dominican Republic found their post-pandemic tourism recovery short-lived.

Cyprus, whose service industry including tourism, accounts for more than 80% of the economy is at risk of losing up to 2% of annual GDP if Russian and Ukrainian tourists do not return to the country.

Cuba saw an increase of 97.5% in Russian tourists in 2021, according to the country’s National Office of Statistics and Information . When that market collapsed , Cuba’s economic recovery plans were hit . Russians were expected to account for 20% of Cuba’s visitors in 2022, with far fewer tourists visiting the resort of Varadero .

Finding alternative visitors

Thai resorts are hoping for a growth in Middle Eastern visitors and Indians to help fill their hotels. Egypt is looking to increase visitor numbers from Latin America, Israel and Asia. Germans and others , including Iranians, are already replacing Russians in Antalya. In Vietnam, there are efforts to increase visitors from Korea, Japan, Western Europe and Australia.

However, many destinations were unprepared for the shortfall in Russian tourists, and are not capable of replacing 30-40% of their market with new travelers.

White houses and the sea in the distance.

Now that Russian tourists are canceling trips to the resorts of Crimea as it comes under fire in the Ukraine war, some destinations are hoping Russians seek an escape by transiting through Serbia , Dubai and Qatar. Destinations such as Armenia, Vietnam and Turkey are also embracing the Russian payment system Mir to make it easier for Russian tourists to pay.

The efforts that destinations are making to replace Russian visitors will take considerable diversification, marketing and time, as tourists from new markets look for different activities. While Vietnam hopes for 5 million tourists in 2022, this is far from the 18 million visitors they received in 2019.

Even when the war ends, there is little likelihood that tourism will return to normal. Many European countries may not want to welcome Russian tourists for some time.

It will be interesting to see whether signs written in Russian in the Egyptian beach town of Sharm el-Sheikh or Varadero in Cuba will remain, or be replaced with Chinese or other languages in the upcoming tourist seasons.

Michael O’Regan , Senior Lecturer in International Tourism Management, Glasgow Caledonian University

This article is republished from The Conversation under a Creative Commons license. Read the original article .

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A Growing Backlash Against Russian Tourists Is Dividing Europe

russian tourism decline

L aplandia greets the shopper with the powerful aroma of smoked salmon. The sprawling warehouse of a store—located on the outskirts of Lappeenranta, Finland—opens to a display counter stocked with great slabs of the fish on plastic trays, some of it cured with herbs, some of it sprinkled with local lingonberries. But Elena wasn’t there for fish. On the morning of Aug 31, the 30-year-old Russian (who declined to give her last name to avoid social media criticism) had driven about 125 miles from St. Petersburg, Russia to buy warm clothing and shoes for her young son, plus other household supplies that EU and American sanctions had made it difficult to find at home . There was an urgency to her shopping as she beelined past the candy-colored heaps of plastic sandals and gigantic bags of chips, to a row containing industrial-sized bottles of laundry detergent—aware of a looming decision by the Finnish government “I’m worried they’re going to close the border again,” she said. “So we’ve been stocking up. This is my third trip in a week.”

Elena had reason for concern. Ever since Aug. 8, when Ukrainian president Volodymyr Zelensky called for Western countries to ban visas for Russian tourists, some European countries have been taking the suggestion very seriously. On Sept. 1, Finland—which shares a 830-mile land border with Russia—began sharply restricting the number of tourist visas it issued, from 1,000 to 100 per day. And the day before, when Elena made her third trip to Laplandia, the E.U.’s foreign ministers agreed at a meeting in Prague to make it harder—but not impossible—for Russians to travel. If some of those ministers have their way, more restrictions could be coming.

“It’s not right that at the same time as Russia is waging an aggressive, brutal war of aggression in Europe, Russians can live a normal life, travel in Europe, be tourists,” Finland’s Prime Minister Sanna Marin told broadcaster Yle on Aug. 8.

Read More: ‘There’s an Atmosphere of Fear.’ With Flights Banned, Russians Are Fleeing By Train for Europe

Marin’s country is one of the few access points into Europe after the E.U. imposed a blanket flight ban to and from Russia three days after Russia launched a full-scale invasion of Ukraine on Feb. 24. Since Russia lifted its remaining COVID-19 restrictions on July 15, the number of people driving across at border station Nuijamaa near Lappeenranta—as well as others—has surged. “I would say it has grown about 5% per week,” says Petri Kurkinen, deputy chief of the local Finnish border police. “Right now, we’re at about 3,000 people per day.”

Many of those people, like Elena, had just come for a day’s shopping and would return to Russia that same evening. But others would travel to coastal cottages in Finland for summer vacations or drive straight to the airport in Helsinki, the country’s capital, and then board flights for Spain, France, and Greece. According to Frontex, the E.U.’s border agency, more than 1 million Russians have done just that since the invasion, most of them via Finland and Estonia, which also shares a land border with Russia.

russian tourism decline

For some of Europe’s leaders, the sight of Russian tourists sunning themselves on their beach or sitting in outdoor cafés while some of their fellow citizens participate in the devastation of Ukraine, was morally untenable. They also worried about the security threat. “What do the chemical attack in Salisbury in 2018, the Czech arms depot explosion in 2014 and the killing of a Chechen dissident in Germany in 2019 have in common?” wrote Estonian Prime Minister Kaja Kallas in a statement to TIME. “The answer: Russian agents using European tourist visas. We can see a clear pattern. Amidst aggressive Russia next door, the risk of Russian agents posing as tourists in [the] E.U. is logically higher than ever. And they do not just spy, they are often an active part of Russia’s hybrid and information warfare that’s happening alongside conventional war.”

On Aug. 18, Estonia stopped issuing tourist visas to Russians and stopped permitting entry under ones previously issued. Since then, it and other countries like Lithuania, Denmark, and the Czech Republic, have advocated for an outright ban on all Russian tourists throughout the Schengen Area—which covers 26 European countries and stretches across most of the continent. (European travel for other purposes, such as humanitarian reasons, visiting family, or to seek asylum, would remain protected.) “I simply don’t think that it is appropriate that at the same time when Ukrainian men and families have to defend their country, Russian men and Russian families can enjoy beaches in southern Europe,” says Estonian Member of the European Parliament (MEP) Urmas Paet, who serves as vice-chair of the E.U.’s Committee on Foreign Affairs.

Beyond that moral reasoning lies a political calculation: that increasing the pain for those Russians with enough disposable income to travel in Europe will encourage opposition to the Putin regime. “So far, people from Russian cities don’t actually feel the impact of Russia’s war in Ukraine,” says Paet. “The majority of soldiers come from poor provinces, not from Moscow and St. Petersburg. But if Europe bans tourists from coming, it will also increase the understanding in Moscow and St. Petersburg. And that may influence policy making.”

Yet other countries, including Germany, France, Spain, and Greece, have pushed back against that argument. Some leaders say that it is unfair to punish ordinary Russians for the policies of their government, particularly in an authoritarian country where the costs of dissent are high. Others contended that a visa ban would impede the work of dissidents attempting to collaborate with their counterparts outside Russia. “While limiting contacts with regime representatives and authorities to areas of vital EU interest, we need to strategically fight for the ‘hearts and minds’ of the Russian population—at least the segments not yet completely estranged from ‘the West,'” read a joint memo from France and Germany, according to a Reuters report on Aug. 30.

Opponents to the ban also expressed doubt that, in a country where it remains illegal to refer to the war as, in fact, a war, it would generate enough dissatisfaction inside Russia to have any kind of meaningful impact on the regime. “The political argument is completely misleading because less than a third of the Russian population has a passport to travel abroad,” says Marie Dumoulin, director of the Wider Europe program at the European Council on Foreign Relations (ECFR) Instead of leading to policy change, it would instead be “a wonderful argument for Kremlin propaganda. It will be presented as proof that it’s not about Russia waging a war against Ukraine, it’s the West waging a war against Russia, because the West is Russophobic. The Kremlin will say, ‘see, they don’t like Russians, they don’t want to see Russians in Europe.’”

Read More: In a War of Ideas, Banning Russian Propaganda Does More Harm Than Good

Ahead of the Prague meeting, tension between E.U. states over the proposed ban had grown quite sharp. But with European unity at stake, the bloc’s foreign ministers managed to reach a compromise, and decided to suspend a 2007 agreement that facilitated visas for Russians. (It’s unclear when this will take effect.) As a result, the cost of a tourist visa will rise from 35 euros to 80, the amount of documentation required from applicants will increase, and the length of time for obtaining a visa will stretch from a maximum of 10 days to 15.

The ECFR’s Dumoulin sees the decision as a success simply because it represents a compromise. “At some point, European unity is itself a policy goal. And it’s a much more important goal than setting symbols.”

Yet others aren’t so sure. The decision represents “a step in the right direction,” according to MEP Paet, but it “doesn’t go far enough.” And because it doesn’t prevent some countries from taking further action, as Finland and Estonia have done, the debate may not be over yet. As the border closures of the pandemic have shown, the Schengen agreement requiring visa-free travel among member states can be more flexible than expected in certain cases.

Those cases include security risks. “By the end of the meeting in Prague, a big number of E.U. countries were convinced that 12 million Russian citizens with valid, long term Schengen visas is a problem to E.U. security,” Lithuanian minister of foreign affairs, Gabrielius Landsbergis, wrote to TIME. “Thus, E.U. member states bordering Russia may apply national or regional security measures. Together with Estonia, Latvia, and Poland, in the coming weeks, we will seek to find solutions that will allow us to significantly limit the flow of Russian tourists.”

russian tourism decline

Back in Lappeenranta, which sits less than 40 miles from its sister city Vyborg in Russia, Finns are largely happy with the new restrictions, says Mayor Kimmo Jarva. The city has a long history of peaceful ties with its neighbor to the south, and in fact, counts some 3,000 Russian-speakers among its population of 72,000. Lappeenranta’s economy also relies—or has relied— heavily on Russian shoppers for years. “Before COVID, there were about 4,000 Russians coming every day,” Jarva says. “Now we are losing about 1 million euros every day. That started with COVID, but even now, many think we shouldn’t let them come. Although his city is “suffering economically,” Jarva says the sacrifice is worthwhile.

From his window in city hall, Jarva can gaze out at a cemetery where every headstone, he says, belongs to a soldier shot by Russians in the Second World War. That memory helps explain the local population’s desire to show its support to Ukraine—and just maybe irk Russian tourists.

So every evening at 7:30 p.m. for the past month, city hall speakers have boomed Ukraine’s national anthem. “We wanted to show our support, but also put a little bit of pressure on Russians, because we think it’s wrong that they can come and live a normal life,” Jarva says of the initiative. “Our citizens told us to do something. This is democracy.”

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Russia could turn on Putin as the nation's economic strength wanes and sanctions keep tightening, economists say

  • Russia's economic strength is likely to wane this year, economists say. 
  • Putin could lose support if Western sanctions make life more difficult for ordinary Russians. 
  • Sanctions are likely to tighten if Joe Biden wins reelection in November, economists told Business Insider. 

Insider Today

Russia's economic resilience in the face of sanctions will be challenged this year, economists say, and they predict that Vladimir Putin could lose the support of the people if the West ramps up sanctions and makes life in the country more difficult. 

Russia has so far weathered the impact of Western sanctions , but the nation could see a turning point at the November US presidential election, according to Jeffrey Sonnenfeld and Steven Tian, two Yale researchers who think the West is likely to keep providing support for Ukraine while tightening sanctions on Russia if President Joe Biden gets re-elected.

More economic pressure could make Russians more resistant to Putin's leadership, they said, after a long period of complacency as the president drags the nation into its third year of war .

"People are living regular lives for now, but it's a completely unsustainable strategy, and the fundamental growth drivers underpinning that economy are deteriorating in front of our eyes," Tian told Business Insider. "And if Trump's not elected, then all of that will rise to the surface ... The house of cards [will come] crashing down."

Sergei Guriev, a Russian economist and the incoming Dean of the London Business School, also thinks social unrest could be coming for Moscow. Russia's economy is mirroring its late Soviet Union days, he said, right before intense economic support from the government dropped off and sent some sectors, like manufacturing, spiraling into "deep recession" territory.

Putin's economic fantasy

The tailspin Sonnenfeld, Tian, and Guriev are predicting seems contradictory to what Russia is presenting on the surface. The nation's economy grew 3.6% in 2023, according to data from Russia's federal statistics service. Meanwhile, a record 56% of Russians believe the economy is improving , according to a 2023 poll.

But polls and economics stats coming out of Russia are "beyond misleading," Sonnenfeld argued. Previously, he's made the case that Russia's growth figures are figments of " Putin's imagination ," with the Kremlin cherry-picking favorable stats while keeping the more dire data points out of the public eye. 

Related stories

"There's no confidence in the objectivity or the security of Russian polling," he added. "It's fully propaganda."

Putin has claimed that Russia is on its way to becoming the new growth hub of the world. That too, is probably a lie, Guriev suggested.

"Putin doesn't believe that Russia is doing very well. Putin understands the deficiencies of the statistics, but he needs to convince Russians that everything is fine," he added. "This is his job as a dictator, to distribute this."

Other economic indicators show a decidedly bleaker picture of Russia's financial situation. The nation saw the flight of 1 million citizens from the country, 15% of its millionaires , and $19 billion in foreign direct investment in 2022 alone . And while robust military spending has propped up Moscow's economy, that's unlikely to last for much longer, with European researchers predicting a more sluggish growth trajectory for Russia into 2024 .

Those stats show that the country's economy is being "cannibalized" by the Ukraine war , Sonnenfeld previously said, no matter how much Putin touts the country's resilience against sanctions. 

Biden's reelection and tighter sanctions could be the event that awakens Russian citizens to that reality, Sonnenfeld and Tian said. The West could deliver a potentially crippling blow to Russia's economy if it were to look beyond the oil trade and sanction Russian steel, copper, and other metal commodities, which account for around 20% of the nation's total revenue, they estimated.

Living standards in Russia, meanwhile, are already on the decline. Civilian infrastructure is breaking down , partly because Russia is spending too much on its war. Russian inflation is also high , clocking in at 7.58%, according to data from Russia's economic ministry. 

"[There] would be massive unrest when people in Russia realize that Putin's promised path to victory is not going to materialize the way he's promising, when people realize that in terms of Ukraine, there is no pathway to victory."

Guriev doesn't believe Russia's economy will completely unravel, as central bankers will work hard to limit the damage. But inflation and constricted growth will be huge problems for Moscow, resulting in a painful economic restructuring. 

"It's unlikely the Russian economy will spiral into a macroeconomic meltdown, and that the Russian political system will," he said. "The necessary condition for the end of this war is of course the change of the political regime and in particular the departure of Mr. Putin."

Other economists have argued that at this point, Russia can neither afford to win nor lose its war , as its economy is too dependent on military spending to be able to stand up on its own. 

Watch: When Vladimir Putin's gone, who comes next?

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Talk abut a Turkish delight.

Turkey is the most promiscuous country on the planet, according to an amorous analysis of the world’s sexual habits.

The average Turk has slept with more than 14 people according to World Population Review , putting the naughty nation well above the United States.

“The average number of sexual partners can vary significantly from country to country, as cultural norms can have a significant impact on the number of people someone has sex with,” the website declared, saying the figures were comprised after compiling “datasets from multiple third party sources.”

Turkey’s top spot may surprise some, given that more than 99% of residents are Muslim and the country is widely conceived to have traditional views when it comes sex and relationships.

World Population Review pulled data from multiple third party sources to come up with their list.

But the list was full of sultry surprises.

Countries thought to have more liberal views on sex, such as Brazil and France, were surprisingly low down on the list.

The average Brazilian has bedded 9 people, putting the nation in 25th place.

France, meanwhile, was far from frisky, clocking in 29th position. Citizens of that country have slept with an average of 8.1 people.

After Turkey, Australia took second place on the lusty list, with the average Aussie having sex with more than 13 people over the course of their lifetime.

Neighboring New Zealand came in at third, followed by Iceland and South Africa.

The United States scored 13th place, with World Population Review saying Americans sleep with an average of 10.7 people over the years.

That has us tied with Canada, which also clocked the exact same stat.

A woman putting a ring on a man's hand

The World Population Review’s data jibes with research released last year by NapLab, which also found that Americans had slept with 10.7 people over the course of their lifetime.

The least promiscuous countries in the World Population Review’s list were China and India, with citizens sleeping with 3.1 and 3.0 people respectively.

The Top 10 Most Promiscuous Countries

Turkey (14.5 people)

Australia (13.3)

New Zealand (13.2)

Iceland (13.0)

South Africa (12.5)

Finland (12.4)

Norway (12.1)

Italy (11.8)

Sweden (11.8)

Switzerland (11.1)

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russian tourism decline

russian tourism decline

Putin's Invasion Has Accelerated the Decline of the Russian Language

I n a rambling, grievance-laced speech on Feb. 21, 2022, Russian President Vladimir Putin cited the alleged oppression of Russian speakers as a pretext for his invasion of Ukraine. More than two years on, few themes have featured as prominently in Kremlin propaganda as the supposed persecution of Russian speakers. It is ironic, then, that Putin-who imagines himself among the pantheon of great Russian rulers-has done more harm to the language's standing than perhaps any other leader in at least a century. Across the post-Soviet world, Putin's invasion has dramatically accelerated the decline of Russian.

Nowhere is this decline more apparent than in Ukraine, which counts more native Russian speakers than any country outside of Russia itself. The invasion has accelerated the language's decline in two distinct, but reinforcing, ways. First is the fact that the war has most affected Ukraine's Russophone South and East, decimating and depopulating the same Russophone communities that Putin promised to save. It is hard to imagine Russian ever regaining its pre-war strength in towns like Avdiivka or Bakhmut, for example, in light of the morbid fact they have been flattened .

What's more, the intensity of fighting across Ukraine's South and East has meant a substantial share of the 14 million displaced Ukrainians (including 6 million who fled the country altogether) are Russophone. These refugees are now being assimilated into populations that speak foreign languages abroad and Ukrainian across the country's relatively safer Center and West, where Russian is rare. Whether in London or Lyiv, the use of Russian among this massive diaspora is fading, and its transmission to the next generation in serious doubt.

The second, and much more surprising, way that Russian is declining is the rejection of the language by Russian speakers themselves, a stunning example of voluntary language-switching with few historic parallels. The share of Ukrainians who report speaking Russian at least most of the time, for example, has fallen from more than a quarter in 2017 to just 15 percent today . Meanwhile, the share of internet users using only or mostly Russian has fallen to just 6 percent -a drop not possible without large numbers of Russophone Ukrainians making a conscious effort to learn Ukrainian and abandon their mother tongue online.

This reduced standing is also reflected in political polling: Whereas 22 percent of Ukrainians supported making Russian a second official language in 2021, just 3 percent did a year later. Before the war, Ukraine's riotous bilingualism was a source of enduring tension. One of Putin's most impressive accomplishments has been resolving Ukraine's once intractable linguistic divide-in the favor of Ukrainian.

Anecdotes from everyday life tell this story even better than statistics. Ukrainian social media abounds with stories of Russian-speakers abandoning their native tongue in protest of Russia. Perhaps the most famous of these language-switchers is none other than Volodymyr Zelensky, who grew up speaking Russian but now mostly uses the language to convince Russian soldiers to surrender. This linguistic realignment has also seeped into Ukraine's built environment. Across Kyiv, for example, 288 street names with Russian roots have been renamed, while the state railway Ukrzaliznytsia is replicating this de-Russification nationwide. Ukrainians have even started to discard Russian-language books en masse, with one bookstore reporting it recycles two tons of Russian literature every week. Far from rescuing Russian in Ukrainian society, Putin has instead caused its methodical and systematic excision.

The war has also accelerated the decline of Russian across Eastern Europe at large, where pockets of ethnic Russians still live as a legacy of the Soviet Union. This decline is perhaps most evident in the Baltics, where Putin's invasion has transformed the status of Russian from a cultural flashpoint into a question of national security, for fear that Putin could decide the Baltics' large Russophone minorities need saving. Estonia, for example, has taken aggressive measures to elevate Estonian over Russian, pledging after the invasion to phase Russian out of primary schools by 2030. Latvia has gone even further , pledging to phase the language out of all schools by 2025 and even requiring dual Russian passport holders to speak basic Latvian in order to retain their citizenship. Moldova , meanwhile, has constitutionally renamed the country's official language from Moldovan to Romanian, as Moldovan is regarded as an artificial linguistic construct imposed by the Soviet Union.

This linguistic realignment is just as dramatic, if more subtle, in Kazakhstan, once home to the third largest Russophone community after Russia and Ukraine. Like Estonia and Latvia, Kazakhstan has a large ethnic Russian population along its Russian border, but unlike those countries is unprotected by NATO so can't afford to challenge the language's status as directly. Even so, Putin's invasion has accelerated perhaps the most profound linguistic shift of all-the transition of Kazakh from the Cyrillic alphabet to the Latin one.

This long transition was first announced in 2006, but has enjoyed a renewed sense of urgency in the two years since the invasion. When complete, the switch will distance both Kazakhstan from its Soviet past and Kazakh from the Russian language, since native Kazakh speakers who wish to learn Russian will have the added barrier of mastering an entirely new alphabet.

One of Putin's most impressive accomplishments has been resolving Ukraine's once intractable linguistic divide-in the favor of Ukrainian.

Kazakhstan has also moved to promote its native tongue in other ways, including a 2023 decree reducing the use of Russian in state media and efforts to create new Kazakh vocabularies for fields like information technology, medicine and engineering. Such reforms have not yet threatened the supremacy of Russian across the country's Russophone northern border (where Russian remains the exclusive language of instruction in more than one thousand schools), but they have succeeded in removing Russian fluency as a prerequisite for success in Kazakhstan-all but ensuring its steady erosion across future generations. Across the rest of Central Asia, Russian is also in decline, if for different reasons: Massive investment stemming from China's Belt and Road Initiative has increasingly made Chinese the second-language of choice. 

All told, this decline-apparent before the invasion but accelerated after it-is a stunning reversal of Russia's history up until the collapse of the Soviet Union, which had been one of slow but unrelenting Russification across the empire's ever-growing territory. This linguistic growth has been at times both violent and creative. Soviet authorities, for example, engineered differences between Turkic languages when they were being standardized so that Russian would have an easier path to becoming the region's lingua franca. The process reached its peak under the iron fist of Stalin, who reversed Lenin's laissez-faire approach to minority languages by mandating the use of Russian across all schools (an idea Stalin may have picked up during his stint at a seminary, where speaking any language other than Russian was prohibited). By the time the Soviet Union collapsed, Eurasia's multilingual kaleidoscope had become much less diverse linguistically. Regional languages like Armenian and Azeri were fading, while others like Yiddish and Volga German had practically disappeared.

Russian emerged dominant in the aftermath of the Soviet Union, economically and culturally linking a massive and resource-rich landmass stretching from Vilnius to Vladivostok. Moscow could have nurtured this linguistic dominance, and indeed did for the better part of the 1990s and 2000s when speaking Russian was a prerequisite for those hoping to achieve success in post-Soviet countries. Now, by associating the Russian language with the invasion of Ukraine and threatening to use it as a pretext for aggression elsewhere, Vladimir Putin has engineered its decline. Most telling of all, perhaps, is that Russian is the only one of the UN's six official languages with fewer speakers now than two decades ago.

Russia, and Russian, have been discounted before. Putin may yet consolidate and even expand his Ukrainian holdings, restoring Russian to its pre-war strength in the country and creating a blueprint to one day do the same in Kazakhstan or the Baltics. But, as with the Ukraine invasion, such aggression likely would only backfire, further hardening the people of former Soviet states against Moscow and hastening Russia's own demographic collapse through higher emigration, lower birthrates, and greater casualties. One day, Putin may deliver another speech attempting to justify his invasion of a new country, as he did in his February 2022 tirade against Ukraine. But more people will need a translator to understand him.

Brent Peabody is a graduate student at the Harvard Kennedy School, where he studies transatlantic affairs and energy policy.

The post Putin's Invasion Has Accelerated the Decline of the Russian Language appeared first on World Politics Review .

Putin's Invasion Has Accelerated the Decline of the Russian Language

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    Feb 8 (Interfax) - Over 200,000 foreign tourists visited Russia in 2022, down 28.8% from the year before, the Federal Security Service (FSB)'s Border Service said in its statistical report. A total of 205,100 foreigners visited Russia as tourists last year, it said. Most of the tourists came from Germany (25,300, or 33.4% fewer than the year ...

  10. The Impact of Russia's War on Travel: New Skift Travel Health Index

    According to data from the Turkish Ministry of Culture and Tourism, Russia is the country's largest source market, with 7 million Russians arriving in 2019, 16% of total international arrivals.

  11. Ukraine War Hits Russia's Tourism Industry

    Russia's tourism, both in-bound and out-bound, is severely hit by the war-ravaged crisis that unfolded in the former Soviet republic of Ukraine late February. For more than two years, the ...

  12. Ukraine hopes to bring tourism back to areas away from fighting

    According to agency data provided to NPR, domestic tourism, which the agency defines as leaving your home city for leisure, increased 24% between 2019 and 2021. Nearly 4.2 million foreign tourists ...

  13. Russian tourism in Crimea is down, but many still shrug off risks

    It's the fifth year we've come here on holiday," said Olga Morskova from Rybinsk, north of Moscow, some 1,370 km (850 miles) from Crimea. Alexei Volkov, president of the National Union of ...

  14. How conflict continues to shape Russian tourism in 2023

    In Greece, the INSETE (the national tourism confederation) recently stated that overall tourism related revenue is down 575.5 million Euro (AUD$930 million), largely linked to the decline in ...

  15. Countries brace for hit to tourism from Russia-Ukraine war

    Countries brace for hit to tourism from Russia-Ukraine war. A clothes shop keeper waits for clients in a deserted tourist shopping area in Belek, Antalya, Turkey, Saturday, March 12, 2022. After losing two years to the COVID-19 pandemic, shopkeepers in the heart of the Turkish Riviera had hoped for a strong tourism season this year to help keep ...

  16. The disappearing Russian tourist

    The city saw more than 3.5 million Russian visitors in 2021. With forecasts of fewer than 2 million Russian tourists in 2022 and a $3 billion to $4 billion drop in tourism revenues, the change has led to job losses, just as fuel and other prices increase. It's an economic blow, as each tourist in Turkey generates roughly three temporary jobs ...

  17. Tourism in Russia

    Tourism in Russia plummeted in 2022. Only 200,100 foreigners visited Russia in 2022, a drop of 96.1% from pre-pandemic/pre- 2022 Russian invasion of Ukraine years. [1] Earlier, Russia had seen rapid growth since the late Soviet times, first domestic tourism and then international tourism as well. [2] Russia had formerly been among the most ...

  18. A Growing Backlash Against Russian Tourists Is Dividing Europe

    On Sept. 1, Finland—which shares a 830-mile land border with Russia—began sharply restricting the number of tourist visas it issued, from 1,000 to 100 per day.

  19. Russia's tourism industry looks inward

    With domestic tourism booming and tourism outside of Russia on the decline, parallels have been drawn to 2014, when Russia annexed Crimea and the West responded with sanctions. Moscow, in turn ...

  20. Russia Tourism Statistics 2001-2024

    Russia tourism statistics for 2019 was 17,235,000,000.00, a 8.01% decline from 2018. Russia tourism statistics for 2018 was 18,735,000,000.00, a 25.42% increase from 2017. Russia tourism statistics for 2017 was 14,938,000,000.00, a 16.5% increase from 2016. Download Historical Data Save as Image.

  21. 'This is our lives, our money': Ukraine hotel owners speak ...

    In 2008, the country welcomed around 30 million visitors but following the beginning of the conflict with Russia in 2014 in the east of Ukraine, this number began to drop.

  22. Putin Abolishes Russia's Federal Tourism Agency

    Sergei Kiselev / Moskva News Agency. Russian President Vladimir Putin on Thursday signed a decree abolishing Rostourism, Russia's federal tourism agency, and handing its remit to the Economic ...

  23. A new trend in Russian tourism. Locals have had enough

    The tourist season in Thailand is just commencing, and it is estimated that up to 400,000 Russians will visit the country monthly until January. A new favorite among Russian tourists and ...

  24. Russia Could Turn on Putin As Sanctions Worsen, Economists Say

    Russia's economic strength is likely to wane this year, economists say. Putin could lose support if Western sanctions make life more difficult for ordinary Russians. Sanctions are likely to ...

  25. We Relish Rubles: Cuba's Minister of Tourism Tickled With All the

    The Russian MIR payment card, accepted in Cuba since November 2023, is here to stay and will boost Russian tourism to the Caribbean nation to an expected half-million visitors, Cuban minister of tourism Juan Carlos García Granda declared today. "The Russian MIR card arrived in Cuba to stay," García Granda stated during a press conference ...

  26. Most promiscuous countries in the world revealed: Here's how America scores

    South Africa (12.5) Finland (12.4) Norway (12.1) Italy (11.8) Sweden (11.8) Switzerland (11.1) Turkey is the most promiscuous country on the planet, according to an amorous analysis of the world's ...

  27. Putin's Invasion Has Accelerated the Decline of the Russian Language

    The invasion has accelerated the language's decline in two distinct, but reinforcing, ways. First is the fact that the war has most affected Ukraine's Russophone South and East, decimating and ...

  28. Russian dam bursts after days of unrelenting rain

    04/06/2024 April 6, 2024. Russian authorities say more than 4,000 people have been evacuated in the Orenburg region near the border with Kazakhstan due to flooding, after a dam burst following ...