The Shetland Tourism Strategy 2018-2023 was published in 2018 with involvement and support from key stakeholders across the tourism sector in Shetland. The key aim of the strategy is: We will work together to help make Shetland a year-round, sustainable tourism destination offering unique and outstanding visitor experiences. ...
Shetland Tourism Strategy
An Integrated Impact Assessment has been completed on this strategy. 5. Shetland's Tourism Industry Tourism makes an important, and a growing contribution to the economic health of Shetland. The latest data from the Shetland Visitor Survey indicate that between 2013 and 2017 visitor
PDF Shetland Tourism Strategy Refresh 2024-26
The Shetland Tourism Strategy Group has now reported back on progress with the action plan from 2018-23. The intention is to undertake a visitor survey during 2024 and this will provide valuable data and evidence on which to develop a new 5-year strategy and action plan, running from 2026-31.
Tourism Strategy
Shetland's Tourism strategy and action plan for 2018-23. It builds on the positive outcomes achieved from the previous strategy, which ran from 2011 to 2014, and identifies the strategic aim, priorities and activity areas that the partners will pursue over coming years. Accessibility.
Tourism
The value of tourism to our economy grew from £16.2 million in 2013 to £23.2 million in 2017, and growth is projected to continue with the ambition of the Shetland Tourism strategy to achieve £33.5 million visitor spend by 2023. One of the aims of the strategy is to grow the season, to ensure a sustainable tourism sector all year round.
PDF Shetland Tourism Association
Shetland Tourism Strategy In 2018, Shetland Tourism Association was awarded funding for a post to develop and grow the STA Membership and activities; as well as and providing a support role in the co-ordination of the Shetland Tourism Strategy (Appendix ii) STA provides support to the Strategy by: • Co-ordinating quarterly meetings with all ...
Shetland
2. Shetland Way Feasibility Study 2022. 3. Key statistics 2019. 1. Scotland Visitor Survey 2023. In 2023, we commissioned the Scotland Visitor Survey to gather insight on visitor attitudes and behaviours. The scope of the survey was leisure overnight visitors only. The survey explores all aspects of the visitor experience in Scotland.
Shetland Tourism Association
A community of business owners and organisations who collaborate, listen and work to maximise opportunities in the tourism sector in Shetland. Find members by area and sector, and register to join the association.
Shetland's appeal remains strong
The results of last year's Shetland Tourism Association survey were very positive, with 82% of businesses confident about the future and 85% of the community survey respondents welcoming the return of tourism. ... provide opportunities for business initiatives and fit with the aspirations of the Shetland Active Travel Strategy. As it will run ...
STA stresses the value of tourism for Shetland after tourist office
FOLLOWING VisitScotland's announcement to close the tourist office in Lerwick, Shetland Tourism Association (STA) has stressed the importance of tourism for the islands' economy. The tourist centre at the Market Cross is one of 25 centres in Scotland set to close by March 2026 as VisitScotland becomes 'fully digital'.
Miller outlines targets for tourism
The 45-strong Shetland Tourism Association (STA) will be central to successful growth in the isles, according to chairwoman Emma Miller, who addressed an audience covering a broad spectrum of the industry aboard the NorthLink ferry Hjaltland on Tuesday.. Miller said that the prime aim of the strategy was to grow business to around £33.5 million by 2023 and the STA, which only had 28 members ...
The role of heritage tourism in the Shetland Islands
The newly formed Shetland Tourism Partnership, and their current strategy for tourism, the Shetland Tourism Plan 2006-2009, is the result of industry-wide consultation. The plan looks at current trends and prospects for both the global and Scottish tourism industries and identifies the main strengths and opportunities for Shetland. The ...
Emerging picture of the Shetland Tourism Sector in 2021 and beyond
Emerging picture of the Shetland Tourism Sector in 2021 and beyond; The Shetland Tourism Association is building a clear overview of the local situation for the tourism sector this season and beyond. While most tourism businesses are still facing significant challenges the picture in Shetland is slightly more optimistic than had been expected.
Shetland Tourism Strategy Launch Event
The culmination of several years of research and work - the new Shetland Tourism Association and action plan will be launched at a special event. As Chairperson of the Shetland Tourism Association, Emma is very pleased to be able to announce the official launch event for the new Shetland Tourism Strategy and associated Action Plan.
Visit
Plan your trip to Shetland with this official tourism website. Find out how to get here, where to stay, what to do, and more.
Shetland industry update
Activity to support tourism in Shetland from October - December 2022 In this update: Introduction from Steve Mathieson, Development Manager for Shetland ... Find out more in this regional update on how all our work is helping to support the ambitions of the national tourism strategy, Scotland Outlook 2030, for Scotland to be a world leader in ...
21 great reasons to visit Shetland
Shetland is a remote and scenic archipelago in the North Sea, with beaches, wildlife, history and culture. Discover why you should plan a trip to Shetland, from orca chases to Northern Lights, from Viking heritage to local seafood.
Final Results of the STA Tourism Services Assessment Study are
The Shetland Tourism Association held its AGM on Wednesday the 10th of November in The Dowry's new function room. ... the study highlighted people's concerns on a wide variety of questions such as the need for a better strategy to encourage tourism in the less developed isles and outlying areas and concerns over the risk of losing important ...
Indicative Regional Spatial Strategy
What is a Regional Spatial Strategy?The Planning (Scotland) Act 2019 established a new duty for a planning authority, or authorities acting jointly, to prepare a. d adopt a Regional Spatial Strategy. Regional Spatial Strategies (RSS) are long-term spatia. The need for strategic development. The outcomes to which strategic development will ...
Scottish islands call for 'fairness' as tourism budgets cut amid
A VisitScotland spokesperson said: "We recognise the challenges facing the tourism industry in Shetland and Orkney and have considered carefully the impact of our decision, taking into account ...
Shetland industry update
Introduction from Development Manager, Steve Mathieson. I'm delighted to share our first industry update of 2024 showcasing our work in the last six months. Across the regional teams in VisitScotland, we work hand in hand with businesses, partners and stakeholders involved in Shetland's vibrant tourism industry.
About Us
Since then the Association has gone from strength to strength, appointing a Development Officer with funding support from the SIC and HIE to continue to provide support and representation for tourism sector businesses in Shetland and contribute to the Shetland Tourism Strategy. The Shetland Tourism Association is led by an executive committee ...
Shetland Visitor Guide
Discover Shetland's unique culture, stunning scenery and abundant wildlife in this entrancing blend of Scotland and Norway. Find accommodation, things to do, attractions, events and food & drink for your Shetland holiday.
COMMENTS
The Shetland Tourism Strategy 2018-2023 was published in 2018 with involvement and support from key stakeholders across the tourism sector in Shetland. The key aim of the strategy is: We will work together to help make Shetland a year-round, sustainable tourism destination offering unique and outstanding visitor experiences. ...
An Integrated Impact Assessment has been completed on this strategy. 5. Shetland's Tourism Industry Tourism makes an important, and a growing contribution to the economic health of Shetland. The latest data from the Shetland Visitor Survey indicate that between 2013 and 2017 visitor
The Shetland Tourism Strategy Group has now reported back on progress with the action plan from 2018-23. The intention is to undertake a visitor survey during 2024 and this will provide valuable data and evidence on which to develop a new 5-year strategy and action plan, running from 2026-31.
Shetland's Tourism strategy and action plan for 2018-23. It builds on the positive outcomes achieved from the previous strategy, which ran from 2011 to 2014, and identifies the strategic aim, priorities and activity areas that the partners will pursue over coming years. Accessibility.
The value of tourism to our economy grew from £16.2 million in 2013 to £23.2 million in 2017, and growth is projected to continue with the ambition of the Shetland Tourism strategy to achieve £33.5 million visitor spend by 2023. One of the aims of the strategy is to grow the season, to ensure a sustainable tourism sector all year round.
Shetland Tourism Strategy In 2018, Shetland Tourism Association was awarded funding for a post to develop and grow the STA Membership and activities; as well as and providing a support role in the co-ordination of the Shetland Tourism Strategy (Appendix ii) STA provides support to the Strategy by: • Co-ordinating quarterly meetings with all ...
2. Shetland Way Feasibility Study 2022. 3. Key statistics 2019. 1. Scotland Visitor Survey 2023. In 2023, we commissioned the Scotland Visitor Survey to gather insight on visitor attitudes and behaviours. The scope of the survey was leisure overnight visitors only. The survey explores all aspects of the visitor experience in Scotland.
A community of business owners and organisations who collaborate, listen and work to maximise opportunities in the tourism sector in Shetland. Find members by area and sector, and register to join the association.
The results of last year's Shetland Tourism Association survey were very positive, with 82% of businesses confident about the future and 85% of the community survey respondents welcoming the return of tourism. ... provide opportunities for business initiatives and fit with the aspirations of the Shetland Active Travel Strategy. As it will run ...
FOLLOWING VisitScotland's announcement to close the tourist office in Lerwick, Shetland Tourism Association (STA) has stressed the importance of tourism for the islands' economy. The tourist centre at the Market Cross is one of 25 centres in Scotland set to close by March 2026 as VisitScotland becomes 'fully digital'.
The 45-strong Shetland Tourism Association (STA) will be central to successful growth in the isles, according to chairwoman Emma Miller, who addressed an audience covering a broad spectrum of the industry aboard the NorthLink ferry Hjaltland on Tuesday.. Miller said that the prime aim of the strategy was to grow business to around £33.5 million by 2023 and the STA, which only had 28 members ...
The newly formed Shetland Tourism Partnership, and their current strategy for tourism, the Shetland Tourism Plan 2006-2009, is the result of industry-wide consultation. The plan looks at current trends and prospects for both the global and Scottish tourism industries and identifies the main strengths and opportunities for Shetland. The ...
Emerging picture of the Shetland Tourism Sector in 2021 and beyond; The Shetland Tourism Association is building a clear overview of the local situation for the tourism sector this season and beyond. While most tourism businesses are still facing significant challenges the picture in Shetland is slightly more optimistic than had been expected.
The culmination of several years of research and work - the new Shetland Tourism Association and action plan will be launched at a special event. As Chairperson of the Shetland Tourism Association, Emma is very pleased to be able to announce the official launch event for the new Shetland Tourism Strategy and associated Action Plan.
Plan your trip to Shetland with this official tourism website. Find out how to get here, where to stay, what to do, and more.
Activity to support tourism in Shetland from October - December 2022 In this update: Introduction from Steve Mathieson, Development Manager for Shetland ... Find out more in this regional update on how all our work is helping to support the ambitions of the national tourism strategy, Scotland Outlook 2030, for Scotland to be a world leader in ...
Shetland is a remote and scenic archipelago in the North Sea, with beaches, wildlife, history and culture. Discover why you should plan a trip to Shetland, from orca chases to Northern Lights, from Viking heritage to local seafood.
The Shetland Tourism Association held its AGM on Wednesday the 10th of November in The Dowry's new function room. ... the study highlighted people's concerns on a wide variety of questions such as the need for a better strategy to encourage tourism in the less developed isles and outlying areas and concerns over the risk of losing important ...
What is a Regional Spatial Strategy?The Planning (Scotland) Act 2019 established a new duty for a planning authority, or authorities acting jointly, to prepare a. d adopt a Regional Spatial Strategy. Regional Spatial Strategies (RSS) are long-term spatia. The need for strategic development. The outcomes to which strategic development will ...
A VisitScotland spokesperson said: "We recognise the challenges facing the tourism industry in Shetland and Orkney and have considered carefully the impact of our decision, taking into account ...
Introduction from Development Manager, Steve Mathieson. I'm delighted to share our first industry update of 2024 showcasing our work in the last six months. Across the regional teams in VisitScotland, we work hand in hand with businesses, partners and stakeholders involved in Shetland's vibrant tourism industry.
Since then the Association has gone from strength to strength, appointing a Development Officer with funding support from the SIC and HIE to continue to provide support and representation for tourism sector businesses in Shetland and contribute to the Shetland Tourism Strategy. The Shetland Tourism Association is led by an executive committee ...
Discover Shetland's unique culture, stunning scenery and abundant wildlife in this entrancing blend of Scotland and Norway. Find accommodation, things to do, attractions, events and food & drink for your Shetland holiday.