new zealand tourism statistics

International tourism, number of arrivals - New Zealand

new zealand tourism statistics

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Tourism in New Zealand

Popular travel destinations, development of the tourism sector in new zealand from 1995 to 2021.

Tourists per year in New Zealand

Revenues from tourism

Tourism receipts in New Zealand per year

All data for New Zealand in detail

Comparison: quality of life

Rebounding New Zealand tourism is a rare bright spot for its economy

Australians Eunice and John Rowley, who are taking their first holiday in New Zealand, pose for an photo in Wellington

'SOLID TOURISM'

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Protest by supporters of the Aam Aadmi Party (AAP) in New Delhi

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China has initiated dispute settlement proceedings against the United States at the World Trade Organization to safeguard its interests in the electric vehicle industry, the Chinese mission said on Tuesday and the WTO confirmed.

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Industry insights

Themes and opportunities to how visitors contribute to new zealand..

Wanaka

By Miles Holden

Tourism sector's contribution to New Zealand

Before COVID-19, tourism was New Zealand's largest export industry and delivered $40.9 billion to the country. Tourism made a significant positive impact on regional economies supporting employment by directly employing 8.4 percent (229,566 people) of the New Zealand workforce.

For the year ended March 2023:

  • Tourism was New Zealand second largest export earner
  • Total tourism expenditure was 37.7 billion, an increase of 39.6 percent ($10.7 billion) from the previous year
  • International tourism expenditure increased 456.9 percent ($8.9 billion) to $10.8 billion and contributed 11.4% to New Zealand’s total exports of goods and services
  • GST generated from international tourists totalled $1 billion, an increase of $858 million
  • Overseas visitor arrivals to New Zealand increased 858.7 percent to 2,199,073
  • Tourism generated a direct contribution to GDP of $13.3 billion, or 3.7 percent of GDP, an increase of 30.9 percent ($3.1 billion)
  • The indirect value added of industries supporting tourism generated an additional $8.8 billion, or 2.5 percent of GDP
  • 189,432 people were directly employed in tourism, 6.7 percent of the total number of people employed in New Zealand.
  • In total, 317,514 people were directly or indirectly employed in tourism, or one in 9 New Zealanders.

How visitors contribute to New Zealand's wellbeing

Milford Sound

Te Ōhanga (opens in new window)

Understanding how visitors to New Zealand contribute to New Zealanders wellbeing, including the visitor economy, spending power, carbon footprint and more.

Hooker Valley Track

Views on Tourism

Views on Tourism research is conducted quarterly to understand how New Zealanders view tourism.

Punakaiki, West Coast

The role of sustainability in destination and operator choice (opens in new window)

Tourism New Zealand and the Ministry of Business Innovation and Employment undertook research to better understand visitor perceptions of sustainability in relation to holiday destination and operator choice. 

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  • Tourism Data Leadership Group
  • The Tourism Information and Data Hui
  • 2018 Tourism Data Domain Plan
  • Tourism data sources diagram
  • Data release calendar
  • Quarterly Tourism Report
  • Tourism Evidence and Insights Centre
  • Monthly unique regional population estimates (MURPEs)
  • Tourism Electronic Card Transactions (TECTs)
  • Accommodation Data Programme (ADP)
  • International Visitor Survey (IVS)
  • Tourism and the economy
  • International travel
  • Tourism employment earnings and filled jobs
  • Cruise data
  • Monthly Regional Tourism Estimates (MRTEs, 2016-2020)
  • Business Events Research Programme (2009-2019)
  • Domestic Travel Survey 1999–2012
  • Tourism Insight Series
  • Tourism sector report
  • Kaikōura report
  • Tourism Flows Model
  • Understanding variation in tourism spend

2019-2025 international tourism forecasts

  • Market forecast summaries
  • About the tourism forecasts
  • International forecast microdata
  • Previous international tourism forecasts
  • Subscribe to tourism data alerts

This page has our tourism forecasts for major tourism markets, updated for the 2019-2025 period.

On this page

2019-2025 forecasts.

You can view the latest international tourism forecasts in PDF or spreadsheet form:

New Zealand Tourism Forecasts 2019-2025 [PDF, 2.6 MB]

New Zealand Tourism Forecasts 2018-2025 [XLSX, 88 KB]

New Zealand Tourism Forecasts – 2019-2025 infographic [PDF, 450 KB]

In the 2019 version of our international tourism forecasts:

  • Visitor arrivals to New Zealand are expected to grow 4.0 per cent a year, reaching 5.1 million visitors in 2025 — from 3.9 million in 2018. Total international spend is expected to reach $15.0 billion in 2025, up 34 per cent from 2018.
  • Australia is New Zealand’s largest visitor market, providing more than 1.5 million visitors in 2018. The forecasts show that this market will continue to be healthy, and looks set to grow by 19 per cent by 2025.
  • Another key market for New Zealand is China. China visitor numbers are expected to grow 55 per cent in the forecast period, increasing from 449,000 in 2018 to reach 696,000 by 2025.
  • Australia will remain the largest market by spend, though Chinese spend will reduce the gap by 2025.

Previous forecasts

See the Previous international tourism forecasts page for earlier forecasts (eg, 2018–2024).

© Ministry of Business, Innovation and Employment

https://www.mbie.govt.nz/immigration-and-tourism/tourism-research-and-data/international-tourism-forecasts/2019-2025-international-tourism-forecasts/ Please note: This content will change over time and can go out of date.

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New Zealand Tourism Statistics

New zealand nz: international tourism: expenditures, view new zealand's new zealand nz: international tourism: expenditures from 1995 to 2016 in the chart:.

New Zealand New Zealand NZ: International Tourism: Expenditures

New Zealand NZ: International Tourism: Expenditures: % of Total Imports

View new zealand's new zealand nz: international tourism: expenditures: % of total imports from 2000 to 2016 in the chart:.

New Zealand New Zealand NZ: International Tourism: Expenditures: % of Total Imports

New Zealand NZ: International Tourism: Expenditures: for Travel Items

View new zealand's new zealand nz: international tourism: expenditures: for travel items from 1995 to 2016 in the chart:.

New Zealand New Zealand NZ: International Tourism: Expenditures: for Travel Items

New Zealand NZ: International Tourism: Number of Arrivals

View new zealand's new zealand nz: international tourism: number of arrivals from 1998 to 2016 in the chart:.

New Zealand New Zealand NZ: International Tourism: Number of Arrivals

New Zealand NZ: International Tourism: Number of Departures

View new zealand's new zealand nz: international tourism: number of departures from 1995 to 2016 in the chart:.

New Zealand New Zealand NZ: International Tourism: Number of Departures

New Zealand NZ: International Tourism: Receipts

View new zealand's new zealand nz: international tourism: receipts from 1995 to 2016 in the chart:.

New Zealand New Zealand NZ: International Tourism: Receipts

New Zealand NZ: International Tourism: Receipts: % of Total Exports

View new zealand's new zealand nz: international tourism: receipts: % of total exports from 2000 to 2016 in the chart:.

New Zealand New Zealand NZ: International Tourism: Receipts: % of Total Exports

New Zealand NZ: International Tourism: Receipts: for Travel Items

View new zealand's new zealand nz: international tourism: receipts: for travel items from 1995 to 2016 in the chart:.

New Zealand New Zealand NZ: International Tourism: Receipts: for Travel Items

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  • Tourism value added as a share of industry GDP New Zealand 2014-2023

In 2023, the share of value added by New Zealand's tourism sector to the country's gross domestic product (GDP) was around 6.2 percent. This marked a notable drop in the gross value added by New Zealand's tourism sector, with the tourism sector contributing a share of over 8.5 percent during the period from 2014 to 2020.

Tourism value added as a share of industry GDP in New Zealand from 2014 to 2023

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Additional Information

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February 2024

New Zealand

2014 to 2023

year ended March

Note: This work is based on/includes Stats NZ's data which are licensed by Stats NZ for re-use under the Creative Commons Attribution 4.0 International license.

Other statistics on the topic Travel and tourism in New Zealand

  • Perceived negative impacts of tourism on the environment New Zealand 2023
  • Number of international visitor arrivals to New Zealand FY 2023, by country of origin
  • Total number of people employed in the tourism sector New Zealand 2014-2023
  • Perceived positive impacts of tourism on the economy and society New Zealand 2023

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Statistics on " Travel and tourism in New Zealand "

  • Tourism GDP growth rate New Zealand 2013-2022
  • Total tourism expenditure New Zealand 2014-2023, by tourist type
  • Total tourism expenditure New Zealand 2022-2023, by product type
  • Monthly number of international visitor arrivals to New Zealand 2019-2023
  • Annual number of international visitor arrivals to New Zealand FY 2014-2023
  • Annual growth of international visitor arrivals to New Zealand FY 2014-2023
  • Number of international visitor arrivals to New Zealand FY 2023, by region of origin
  • Number of international visitor arrivals to New Zealand FY 2023, by port of entry
  • Number of international visitor arrivals to New Zealand FY 2023, by age
  • Number of international visitor arrivals to New Zealand FY 2023, by purpose of visit
  • Annual number of outbound NZ resident travelers New Zealand FY 2014-2023
  • Number of inbound NZ resident arrivals New Zealand FY 2023, by country visited
  • Leading tourism experience interests among outbound travelers New Zealand 2022
  • Leading sport tourism experience interests of outbound travelers New Zealand 2022
  • Leading wilderness tourism interests of outbound travelers New Zealand 2022
  • Monthly number of international visitor arrivals to Auckland New Zealand 2019-2023
  • Annual number of international visitor arrivals to Auckland New Zealand FY 2020-2023
  • Number of international visitor arrivals to Auckland, NZ FY 2023, by country origin
  • Share of domestic overnight leisure trips New Zealand 2022, by region
  • Top attractions visited by domestic tourists Central Auckland New Zealand FY 2022
  • Top attractions visited by domestic tourists South Auckland New Zealand FY 2022
  • Top attractions visited by domestic tourists North Auckland New Zealand FY 2022
  • Views on the impact of international and domestic tourism on New Zealand 2023
  • Views on international tourism impact on post-pandemic economic recovery NZ 2023
  • Views on the environmental impact of international tourism New Zealand 2023
  • Views on the social well-being impact of international tourism New Zealand 2023
  • Views on the impact of international tourism on culture, values, and heritage NZ 2023

Other statistics that may interest you Travel and tourism in New Zealand

  • Premium Statistic Tourism value added as a share of industry GDP New Zealand 2014-2023
  • Premium Statistic Tourism GDP growth rate New Zealand 2013-2022
  • Premium Statistic Total tourism expenditure New Zealand 2014-2023, by tourist type
  • Premium Statistic Total tourism expenditure New Zealand 2022-2023, by product type
  • Premium Statistic Total number of people employed in the tourism sector New Zealand 2014-2023

International tourism

  • Premium Statistic Monthly number of international visitor arrivals to New Zealand 2019-2023
  • Premium Statistic Annual number of international visitor arrivals to New Zealand FY 2014-2023
  • Premium Statistic Annual growth of international visitor arrivals to New Zealand FY 2014-2023
  • Premium Statistic Number of international visitor arrivals to New Zealand FY 2023, by region of origin
  • Premium Statistic Number of international visitor arrivals to New Zealand FY 2023, by country of origin
  • Premium Statistic Number of international visitor arrivals to New Zealand FY 2023, by port of entry
  • Premium Statistic Number of international visitor arrivals to New Zealand FY 2023, by age
  • Premium Statistic Number of international visitor arrivals to New Zealand FY 2023, by purpose of visit

Outbound tourism

  • Premium Statistic Annual number of outbound NZ resident travelers New Zealand FY 2014-2023
  • Premium Statistic Number of inbound NZ resident arrivals New Zealand FY 2023, by country visited
  • Premium Statistic Leading tourism experience interests among outbound travelers New Zealand 2022
  • Premium Statistic Leading sport tourism experience interests of outbound travelers New Zealand 2022
  • Premium Statistic Leading wilderness tourism interests of outbound travelers New Zealand 2022

Tourism in Auckland

  • Premium Statistic Monthly number of international visitor arrivals to Auckland New Zealand 2019-2023
  • Premium Statistic Annual number of international visitor arrivals to Auckland New Zealand FY 2020-2023
  • Premium Statistic Number of international visitor arrivals to Auckland, NZ FY 2023, by country origin
  • Premium Statistic Share of domestic overnight leisure trips New Zealand 2022, by region
  • Premium Statistic Top attractions visited by domestic tourists Central Auckland New Zealand FY 2022
  • Premium Statistic Top attractions visited by domestic tourists South Auckland New Zealand FY 2022
  • Premium Statistic Top attractions visited by domestic tourists North Auckland New Zealand FY 2022

Views on tourism

  • Premium Statistic Views on the impact of international and domestic tourism on New Zealand 2023
  • Premium Statistic Views on international tourism impact on post-pandemic economic recovery NZ 2023
  • Premium Statistic Perceived positive impacts of tourism on the economy and society New Zealand 2023
  • Premium Statistic Views on the environmental impact of international tourism New Zealand 2023
  • Premium Statistic Perceived negative impacts of tourism on the environment New Zealand 2023
  • Premium Statistic Views on the social well-being impact of international tourism New Zealand 2023
  • Premium Statistic Views on the impact of international tourism on culture, values, and heritage NZ 2023

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COMMENTS

  1. Tourism

    Tourism. Tourism statistics give you information about the tourism industry in New Zealand. spending by international students here for less than 12 months. arrivals and departures by overseas visitors and New Zealand residents. Number Months from March 2020 to December 2022 reflect actual values without seasonal adjustment. Monthly overseas ...

  2. Travel and tourism in New Zealand

    Tourism value added as a share of industry GDP in New Zealand from 2014 to 2023. Premium Statistic. Tourism GDP growth rate New Zealand 2013-2022. Tourism GDP growth rate New Zealand 2013-2022 ...

  3. Tourism data

    This data is a good indicator of spend growth in a region over time, but it doesn't capture all tourism spending. Filter the reports by region or product-type using the drop-down menus. (Source: Ministry of Business, Innovation, and Employment) To check any definitions used in these reports, see our glossary If you'd like to download charts in ...

  4. Tourism and the economy

    Note: Tables 19-26 contain detailed tables for the year ended March 2022.. 2023 Key Provisional Estimates. Note: The 2023 annual estimates featured capture the impact of COVID-19 in New Zealand through to March 2023 and are expressed in nominal terms. Key provisional estimates for the year ended March 2023: total tourism expenditure was $37.7 billion, an increase of 39.6% ($10.7 billion) from ...

  5. Tourism satellite account: Year ended March 2022

    The tourism satellite account is part of a core set of tourism data that provides base information for understanding and monitoring tourism activity in New Zealand. Other elements of the core dataset include a survey of spending by international visitors, regional tourism expenditure estimates, visitor arrival and accommodation statistics, and ...

  6. PDF Annual Report

    Tourism New Zealand Chair René de Monchy, Tourism New Zealand Chief Executive 2020/2021 at a glance sector. In April 2020 Tourism New Zealand was asked to help kickstart domestic tourism to help the sector get back on its feet and help restart New Zealand's economy. Before COVID-19, 60% of New Zealand's tourism

  7. New Zealand Tourism Statistics 1995-2024

    New Zealand tourism statistics for 2016 was 9,773,000,000.00, a 3.27% increase from 2015. New Zealand tourism statistics for 2015 was 9,464,000,000.00, a 10.28% increase from 2014. International tourism receipts are expenditures by international inbound visitors, including payments to national carriers for international transport.

  8. International travel: January 2023

    Each week, Stats NZ releases early and provisional international travel statistics - International travel (provisional) - to facilitate analysis of the COVID-19 pandemic and the impact on New Zealand's inbound and outbound tourism sectors. This includes: weekly travel data for short-term overseas visitor and New Zealand-resident arrivals

  9. Tourism research and data

    International Visitor Survey (IVS) Tourism and the economy. International travel. Tourism employment earnings and filled jobs. Cruise data. Monthly Regional Tourism Estimates (MRTEs, 2016-2020) Business Events Research Programme (2009-2019) Domestic Travel Survey 1999-2012.

  10. Tourism data releases

    The Domestic Travel Survey (DTS) surveyed about 15,000 households per year from 1999 to 2012, and was used to estimate the characteristics of New Zealanders' domestic tourism. Data releases include Monthly Regional Tourism Estimates (MRTEs), international visitor and accommodation surveys, cruise visitor data and business event research.

  11. New Zealand: monthly international visitors 2023

    International tourism in New Zealand ... Statistics New Zealand, Monthly number of international visitor arrivals to New Zealand from June 2019 to June 2023 Statista, https://www.statista.com ...

  12. Insights & Research

    The latest data and insights on the New Zealand tourism industry, to help support and grow your business. ... Discover key statistics and insights about where we market. ... Let us show you the best of New Zealand on other platforms by selecting 'On' and allowing us to share data from your visit(s) with our partners. ...

  13. New Zealand

    By the end of 2022, every RTO in New Zealand is expected to have a published destination management plan for their region. The New Zealand Government Budget directly related to tourism for the 2022/23 financial year is NZD 296 million. This includes NZD 3 million for tourism data. Budget 2022 reflects the shift away from time-bound COVID-19 ...

  14. International tourism, number of arrivals

    International tourism, number of arrivals - New Zealand World Tourism Organization, Yearbook of Tourism Statistics, Compendium of Tourism Statistics and data files. License : CC BY-4.0

  15. Development and importance of tourism for New Zealand

    Tourism in New Zealand New Zealand recorded a total of 205,000.00 tourists in 2021, ranking 94th in the world in absolute terms. That smaller countries regularly perform lower in a comparison of the absolute number of guests, is obvious. By putting the tourist numbers in relation to the population of New Zealand, the result is much more ...

  16. Rebounding New Zealand tourism is a rare bright spot for its economy

    Before the pandemic, tourism was New Zealand's largest source of foreign exchange and accounted for about 5.5% of gross domestic product (GDP). The reviving sector is expected to have supported ...

  17. Tourism in New Zealand

    Tourism in New Zealand comprised an important sector of the national economy - tourism directly contributed NZ$16.2 billion (or 5.8%) of the country's GDP in the year ended March 2019. As of 2016 tourism supported 188,000 full-time-equivalent jobs (nearly 7.5% of New Zealand's workforce). The flow-on effects of tourism indirectly contributed a further 4.3% of GDP (or NZ$9.8 billion).

  18. Industry insights

    Before COVID-19, tourism was New Zealand's largest export industry and delivered $40.9 billion to the country. Tourism made a significant positive impact on regional economies supporting employment by directly employing 8.4 percent (229,566 people) of the New Zealand workforce. Total tourism expenditure was 37.7 billion, an increase of 39.6 ...

  19. 2019-2025 international tourism forecasts

    In the 2019 version of our international tourism forecasts: Visitor arrivals to New Zealand are expected to grow 4.0 per cent a year, reaching 5.1 million visitors in 2025 — from 3.9 million in 2018. Total international spend is expected to reach $15.0 billion in 2025, up 34 per cent from 2018. Australia is New Zealand's largest visitor ...

  20. New Zealand: number of international visitors 2023

    Annual number of international visitor arrivals to New Zealand from financial year 2014 to 2023 (in 1,000s) [Graph], Statistics New Zealand, August 14, 2023. [Online].

  21. New Zealand

    The data reached an all-time high of 8.439 % in 2016 and a record low of 6.878 % in 2008. NZ: International Tourism: Expenditures: % of Total Imports data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database's New Zealand - Table NZ.World Bank.WDI: Tourism Statistics.

  22. New Zealand: tourism value added as a share of industry GDP 2023

    In 2023, the share of value added by New Zealand's tourism sector to the country's gross domestic product (GDP) was around 6.2 percent. This marked a notable drop in the gross value added by New ...

  23. New Zealand's Trade Deficit Narrows to Smallest in 20 Months

    New Zealand's annual trade deficit narrowed to the smallest since mid-2022 as a weaker economy cools demand for imports. The shortfall was NZ$12 billion ($7.3 billion) in the 12 months through ...