• Share full article

Advertisement

Supported by

The Rise of Halal Tourism

Muslims now make up one of the fastest-growing segments of the global travel industry. In response, hotels and tour operators are increasingly trying to meet their dietary and religious needs.

halal tourism experience

By Debra Kamin

For one of the fastest-growing sectors of the global travel industry, there is no pork on the hotel dinner menus. There are flights with no alcohol on the drink carts, resorts with separate swimming pools for men and women, and daily itineraries with built-in break times for the five daily calls to prayer.

Since 2016, the number of Muslim travelers has grown nearly 30 percent, and a recent joint study by Mastercard and Crescent Rating , a research group that tracks halal-friendly travel, projects that over the next decade that sector’s contribution to the global economy will jump to $300 billion from $180 billion. With a population that is disproportionately young, educated and upwardly mobile, they are one of the fastest-growing demographics on the global tourism scene.

But this wasn’t always the case.

In 2015 , Soumaya Hamdi went roadtripping through Asia with her husband and her then 4-month-old baby. The trio visited Singapore and Malaysia, and then caught a flight to South Korea and on to Japan. The trip was thrilling, but Ms. Hamdi and her husband, who are both observant Muslims, found the daily search for halal-certified food a difficult one.

Ms. Hamdi, who is based in London, began blogging about the best Muslim-friendly restaurants she found, as well as prayer facilities and sites that were particularly welcoming for a family with a young baby. Those musings turned into Halal Travel Guide , an online platform offering tips, recommendations and curated itineraries for Muslim travelers.

Her timing was right.

“In Europe the Muslim community is now in its third or fourth generation. They are educated and have good paying jobs,” said Ufuk Secgin, chief marketing officer for Halal Booking , a Muslim-focused vacation search engine. “For the first generation, their idea of a holiday was visiting the family in the home country. This has changed.”

At ITB Asia this October, a leading travel show held in Singapore, organizers partnered with two halal travel authorities, Crescent Rating and Halal Trip , to offer specialized panel discussions and showcases targeting the estimated 156 million Muslims who will book travel between now and 2020.

At the heart of much of the discussion was matters of the belly. For Muslim travelers, “the number one factor is good quality halal food,” Ms. Hamdi said in an email exchange. “I’m not talking about curry or biryani — I’m talking about authentic local food that is halal. After that, it’s usually prayer facilities.”

Tourists’ global demand for halal food has grown so much, in fact, that Have Halal Will Travel , a Singapore-based online community for Muslim travelers, has also partnered with ITB Asia with a three-hour conference and special booth space focusing on foodie-centric outreach to the Muslim tourism sector.

Like Halal Travel Guide , Have Halal Will Travel was founded in 2015. Today, their content reaches 9.1 million users each month, according to their founder, Mikhael Goh. Mr. Goh dreamed up the site with three friends while studying abroad in Seoul; he found himself frustrated on a daily basis with a lack of information about where to find quality halal food.

“We were thinking, why is it in 2015, when there is Yelp and TripAdvisor and so many popular apps and services to tell you where to eat and where to travel, why on earth is there so little information for Muslims?” Mr. Goh said in a phone interview. “Not just about food — yes, halal food is the basis of a lot of things, but also about safety and prayer. There was a general lack of information out there and the information that did exist was so fragmented.”

Only a handful of years later, that gap in the market is now teeming with niche sites, many of them written specifically for young Muslim women. At Passport and Plates , the Los Angeles-based blogger Sally Elbassir chronicles her global foodie adventures where pork and alcohol are always off the menu; at Arabian Wanderess , Esra Alhamal writes about traveling as a female, Muslim millennial on a budget; and at the popular Muslim Travel Girl , run by the Bulgaria-born, Britain-based Elena Nikolova, readers can learn about Muslim-friendly honeymoon resorts with private pools and get tips for a D.I.Y. Umrah (Islamic pilgrimage to Mecca).

Many of the bloggers interviewed for this article echoed the same sentiment: Their goal is not just to make it easier for Muslim travelers to find food, prayer spaces and alcohol-free activities that appeal to them. It’s also to support those travelers to branch out of their comfort zones and feel empowered exploring the world.

“We specialize in pushing people to non-Muslim majority countries,” said Mr. Goh. “The most popular destinations we work on are Japan and Korea. Our audience is young — 25 to 30 years old — and very influenced by K-pop and Instagram, so we write a lot about how welcoming those places are.”

Ms. Hamdi of Halal Travel Guide agreed. “We encourage Muslims to seek culturally immersive travel experiences outside of the traditional Muslim-friendly destinations such as Dubai and Morocco,” she said. “Muslims are looking for added value to their trips — from private beaches where women can bathe without men to disturb them, and more than this, trips that offer the Muslim traveler the chance to experience something completely different.”

Follow NY Times Travel on Twitter , Instagram and Facebook . Get weekly updates from our Travel Dispatch newsletter, with tips on traveling smarter, destination coverage and photos from all over the world.

Tourism Teacher

What is halal tourism and why is it so popular?

Disclaimer: Some posts on Tourism Teacher may contain affiliate links. If you appreciate this content, you can show your support by making a purchase through these links or by buying me a coffee . Thank you for your support!

Halal tourism is rapidly growing in popularity alongside the reeligion itself – but what exactly is it, and what makes it so popular? Let’s find out!

What is halal tourism?

Halal animals, other halal issues, the growth of halal tourism, halal tourist resorts, halal tourism in indonesia, halal tourism in turkey, halal tourism in croatia, halal tourism in the caribbean, halal tourism in malta, halal tourism- further reading.

Halal tourism is a specific branch of tourism aimed towards people of the Muslim faith – it involves travel to halal-friendly destinations. These are usually specific places which don’t serve alcohol or pork, and have segregated swimming pools or spa areas meaning they abide by the laws of halal.

Religious tourism

What does halal mean

But what exactly is halal? This is something which Muslim people follow. According to the Halal Monitoring Committee, it is: an Arabic term which means permissible or lawful in Islam. In reference to food, it is the Islamic dietary standard, as prescribed in the Shari’ah (Islamic Law). And in the Qur’an it directly contrasts to things which are haram, or not allowed: haram is another Arabic term which means impermissible or unlawful in Islam.

Halal most commonly refers to food. There are certain foods (animals) which Muslim people are allowed to eat, and on top of this they must have been slaughtered in a particular – halal – way. The following information is also provided by the aforementioned Halal Monitoring Committee.

The following animals are fit for Muslim consumption:

  • All domestic birds
  • All types of buck

The aforementioned animals excluding fish and locusts will only be considered Halal when they are slaughtered according to the following guidelines:

  • The slaughter man must be a Muslim
  • Prior to slaughter, the slaughter man must invoke the name of Allah upon the animal to be slaughtered by reciting “Bismillahi Allahu Akbar” or at the very least recite “Bismillah”
  • He must immediately slaughter the animal after the recital without any significant delay
  • His knife must be extremely sharp in order that the slaughter may be conducted efficiently and easily and the animal suffers minimal agony
  • He must sever the following arteries:
  • Trachea (windpipe), Oesophagus (gullet), both Jugular Veins
  • If it is not possible for the slaughter man to cut all four arteries due to whatever reason then he must sever at least three in order to render the meat Halal.
  • He must conduct the slaughter manually (i.e. by hand) and swiftly. The knife must not be lifted before the cut is complete and the cut must be below the Adam’s apple

culinary tourism food tourism. Halal tourism.

Halal extends beyond meat . It also applies to certain ways of living. For example, in order to be halal one must not consume alcohol, or do anything else which is classed as being haram. This includes halal tourism, as will be explored in this blog post, and halal banking/finance – which involves banking and financial activities which are in compliance with Shari’ah law.

There has been a significant growth in the numbers of halal tourists in recent years. The Global Muslim Travel Index, produced by Mastercard in partnership with a research company called Crescent Rating, said that Muslim traveller arrivals grew from an estimated 108 million in 2013 to 160 million in 2019. It is widely documented that Islam is the fastest growing and also the most youthful religion across the world, so it is likely that we will continue to see growth on this scale if not more so.

It is the younger generation who are encouraging the growth of this sector. In the past, many Muslims would travel for pilgrimage or religious purposes. Young people, however, are more likely to want to explore places outside of this; to see more of the world and make holiday memories like their non-Muslim peers. Faiza Khan, a marketing lecturer, says that ‘you get this new, younger generation who may not necessarily want to keep going back to their home countries all the time. They’re more exposed to the world, and they want to see more. But they want to do it without compromising on some of their religious values.’

With this in mind, travel agents and tourism companies are capitalising on halal tourism and Muslim tourists, opening resorts which allow them to holiday in a way that is completely halal and aligns with their beliefs, religion and way of life.

Halal tourist resorts are hotels or whole resorts which cater to the halal way of life. This means they don’t serve alcohol, and the swimming pools are split into male and female-only. They often have a private beach and communal prayer rooms, and are usually in places where Islam is the most commonly followed religion. 

There are sites which specialise in finding tourists a resort or hotel which is halal-friendly, such as HalalBooking.com and others. HalalBooking allows guests to narrow down their selection as to whether they want entirely alcohol-free properties, some or all halal food, the level of ladies’ privacy on offer and so on.

Halal tourism destinations

There are many destinations now offering halal friendly holidays. Below you’ll find some of the most popular, as well as a look at some places which don’t offer much in the way of halal tourism…

Sheikh Zayed Mosque facts

Indonesia has many resorts which are compatible with halal tourism. According to the 2010 census, 87% of the population there declared themselves to be Muslim – and there are at least five other religions present across the nation. With the high percentage of Muslims living here, however, it comes as no surprise that halal tourism is popular here.

According to HalalBooking there are 21 resorts which are completely alcohol free and only offer halal food. For example, three-star Sylvia Resort Komodo Labuan Bajo falls into this category and has a private-use wellness and spa facility, meaning only one family can use it at a time. It has mixed-gender pool and beach spaces allowing modest swimwear. All food is halal and there is no alcohol at the property. Another option is Ketapang Resort in Cisolok, which again only has halal food, doesn’t serve alcohol, and has a mixed-gender outdoor pool with modest swimwear allowed.

Islam is definitely the dominant religion followed in Turkey, with 90% of the population being Muslim. The sound of the call to prayer is one many tourists will associate with Turkey, and the country has many options for those looking for halal tourism.

HalalBooking showcases 54 options fitting the parameters laid out above: halal food only and no alcohol. One such hotel is the Wome Deluxe in beautiful Antalya. There is no alcohol on the property, halal food only and there are plenty of ladies-only areas such as a beach space, pool and spa. There are mixed-gender facilities too but for those wanting a female-only space, it is available.

Another option is the Villa Alya Boutique Hotel in Marmaris, offering private 3-bedroom villas each with their own secluded pool. There is also a mixed-gender beach with a modest swimwear policy. No alcohol is served here and all food is halal.

Croatia has seen a real growth in Muslim tourists coming over to visit; there has been an observed 40% growth in the number of visitors coming from the Middle East, Persian Gulf, and North Africa this year according to Total Croatia News in 2021. To this end, the Croatian tourist board is working alongside Iran to ensure halal tourism standards across the country.

While there aren’t many places to stay which are specifically catered towards Muslim travellers, there are still some halal-friendly places to stay in Croatia . They are mainly located in the capital, Dubrovnik. Hotel Aristos has a nice restaurant serving halal cuisine, while Valamar Lacroma Dubrovnik also offers halal food – their (free!) breakfast comes very highly praised. There are likely to be many more halal-friendly accommodation options popping up as Croatia and Iran work alongside each other.

Halal tourism is not something you’ll commonly find in the Caribbean. Islam is not a dominant religion in any of the Caribbean countries; it is at its highest in Surimane, though still only accounts for 15.2% of the populations’ religion.  The Palms Resort in Barbados offer a 100% halal experience. You’ll get a personal Muslim chef, there is a private pool for women, Quran tutoring, access to Muslim doctors should you need one and much more. The ‘Barbados Halal Experience’ website says: BHE is pleased to offer “The Palms Resort Halal Experience”.  These 100% Halal Experiences are specially designed holiday packages for the Muslim tourist who wishes a truly all-inclusive halal vacation on a tropical island at an affordable cost. All food items in the packages are prepared and handled under strict guidelines and are 100% certified halal by the local Islamic authorities.

There are a lot of hotels in Malta which have halal food on the menu. Again, it is not somewhere where you’ll find many specifically halal hotels; HalalBooking shows 219 hotels, but most only fall into the categories of ‘halal food on request’, or have private and secluded spas which in themselves are halal-friendly. Villa Layla in Gozo, as with any self-catering property if you choose to have it this way, is labelled as a non-alcohol property. However, all villas and self-catered holiday stays can be alcohol-free if you just don’t bring any alcohol; this is not specifically done for halal tourism purposes! MYN in Rabat is a hotel which is alcohol-free however – but it doesn’t serve halal food. This means a halal holiday in Malta might not be so easily come by…

If you enjoyed this article on halal tourism, I am sure that you will enjoy these too-

  • What is birth tourism and is it legal?
  • What is special interest tourism and why is it so popular?
  • What is alternative tourism and why is it growing so fast?
  • What is dental tourism and why does it exist?
  • What is film tourism and why does it matter?

Liked this article? Click to share!

  • Announcements
  • AUTHOR'S GUIDELINES

The Impact of Memorable Halal Travel Experience

  • SUMARYADI SUMARYADI Indonesian Education University, Indonesia
  • Ratih HURRIYATI Indonesian Education University, Indonesia
  • Lili Adi WIBOWO Indonesian Education University, Indonesia
  • Vanessa GAFFAR Indonesian Education University, Indonesia

The objective of this research was verifying the hypothesis that a memorable halal travel experience had an effect on future travel intention in halal tourism. This quantitative research was conducted by asking Muslim foreign tourists who were visiting Indonesia about their perceptions of halal tourism directly using a questionnaire. The results showed the structural equation modelling analysis verified that memorable halal travel experience contributed to increasing future travel intention. The practical implications of this research showed that it was important to create a unique and memorable travel experience in strengthening the attractiveness and competitiveness of halal destinations.

halal tourism experience

  • EndNote - EndNote format (Macintosh & Windows)
  • ProCite - RIS format (Macintosh & Windows)
  • Reference Manager - RIS format (Windows only)

Copyright© 2023 The Author(s). Published by ASERS Publishing 2023. This is an open access article distributed under the terms of CC-BY 4.0 license.

  • Come and join our team! become an author
  • Soon, we launch the books app stay tune!
  • Online support 24/7 +4077 033 6758
  • Tell Friends and get $5 a small gift for you
  • Privacy Policy
  • Customer Service
  • Refunds Politics

Mail to: [email protected]

Phone: +40754 027 417

Guided tours and Halal food cruises running 7 days a week

Halal Tourism Britain

Tours in London and Britain

Choose a category.

View All »

City Breaks

Attractions, guided tours.

Buy Now »

Filter All Tours

results result

No Tours found.

  • Hour Glass 1 hr
  • Tag Attractions

Axeperience

An Exclusive Axe Throwing Experience brought to you in London!

  • Tag Guided Tours

Visit to Eton College

View the 9th Century leaf Quran, 13th century Granada Quran and many more items!

  • Most popular!
  • Hour Glass 1 hr 30 min
  • Tag Cruises

Halal Afternoon Tea Cruise

Why not see the best views in London while you tuck into tea, scones, and all the trimmings of a traditional afternoon tea on the Thames? Book online today.

  • Hour Glass 2 hrs 30 min

City of London Tour

Discover the incredible City of London on a Muslim tour that covers important locations around the “Square Mile” and topics like the Great Fire of London.

Black Muslim Tour of Central London

This Central London tour focuses on the history of black Muslims in London through points of interest and fascinating stories of past events.

  • Tag Virtual Tours

British Museum Hidden Muslim Treasures – Online Tour

This webinar/virtual tour will be looking at some of the hidden Muslim treasures of the British Museum, presented by an award-winning tour guide.

  • Hour Glass 4 hrs
  • Tag Taxi Tours

Black Cab Taxi Tour of London

Take a half-day private sightseeing tour of London in an iconic black taxi cab. See London’s famous landmarks and the hidden tales of Muslim heritage!

  • Tag City Breaks

Cambridge day trip to view "Europe's first Eco Mosque", Allama Iqbal's home and Punting!

Join us for a day trip to the wonderful city of Cambridge, visit Europe first Eco Mosque with additional options of seeing Allama Iqbal’s House, a sail by punting!

  • Tag Ride & Dine

Summer fun: afternoon tea bus experience with live commentary

Summer fun with a memorable afternoon for networking, afternoon tea bus experience with live commentary! 3 experiences in 1.

All Welcome

  • Your ideal inclusion for Islamophobia Awareness Month in November!

Muslim Mobile Museum of Britain

  • NEW EXPERIENCE

Day trip to Cotswolds

Experience the most prettiest village in Britain and the Venice of the Cotswolds with professional tour guide

Eid Cruise 2023 on Eid Day!

On Eid day itself we will be holding the Eid Afternoon Tea Cruise on the Thames in Royal Windsor – All Welcome!

  • Ideal after Magrib experience!
  • Tag Bus Tours

London Night Sightseeing bus tour

Still wondering what to do after Maghrib prayers? We’ve got it planned for you!

Muslim Women Tour

In recognition of International Women’s Day, we decided to curate a new guided walking tour that celebrates Muslim women in London, Britain.

The Dare Skywalk & Edge

Take to the skies on the Dare Skywalk before, for unparalleled views of London and the pitch below before challenging your nerves The Edge for the fastest way back to solid ground!

Brent Muslim tour

Make history by joining the amazing Brent Muslim tour! Discover the hidden Muslim gems on the London Borough of Brent where Muslims make up the second largest faith.

  • Hour Glass 2 hrs

Muslim Death Workshop and Tour

This educational experience is a must if you wish for you or your children to discover the different stages of the Islamic Ghusl, shrouding and burial. Private group booking are

Free & Easy Day Trip to Paris with open top bus tour

Go on a full day trip to beautiful Paris! Ride there in style in the world-famous Eurostar™ train. Explore Paris for the day in an Open Top Bus, then take the train back home in the evening!

  • Hour Glass 3 hrs

Lambeth Black Tour

Experience this Hidden Black Muslim tour of Lambeth, which includes the development of Black Mosques in Lambeth, information about forgotten pioneer Duse Muhammad Ali, activist Leila Hassan, and more.

Shepherd’s Bush Black Tour

Book the tour that shows you another side to the London borough of Hammersmith and Fulham. Highlights include Shepherds Bush Mosque, Muhammad Ali, 100-year-old Somali Community, and more.

Edinburgh Overnight

Explore Edinburg with us on this overnight tour!

  • Hour Glass 2 hr 30 min

Lambeth Tour

Explore Muslim history in Lambeth. Lambeth may have a current population of 21,000 but there have been Muslim visitors and residents from 2 centuries ago.

  • New Arrival!

Murder Mystery Dinner Cruise

A fun and interactive dining experience with great entertainment and stunning views – what better way to enjoy an evening out?

  • Hour Glass 4 hrs , 5 hrs , 6 hrs

Sailing Boat on the River Thames

A luxury experience setting sail through London’s iconic Tower Bridge. Once in a lifetime moments!

  • Tag Guided Museum Tours

British Museum

A amazing tour of discovery at the world famous British Museum that provides an insight to the Muslim connections! Book your tour today.

River Lea Yacht Cruise

Once the border between London and Essex until London grew further afield, and now the picturesque River Lea is flanked by a cycle and walk paths. Learn more.

Private Group Cruise

Explore the River Thames with your family, friends or professional colleagues either by a live guided sightseeing tour or by a Halal meal or even both.

National Portrait Gallery Muslim Tour

The reopened National Protrait Gallery awaits us!

London Eid Sightseeing Bus Tour

London Eid Sightseeing Muslim bus tour. Sunday 14th April 2024. Departs from East London Mosque, Bus Stop K and returns back to East London Mosque. ALL WELCOME!

Luxury Vehicles

We are proud to present their fleet of modern American Stretch Limousines, which offer the ultimate in luxury and entertainment. Learn more.

Luxury Cruise on River Thames

Available all year round during the day or evening for VIP, corporate, lunch, afternoon tea, sunset, dinner, pier transfer or sightseeing with live commentary.

Clay Pigeon Shooting Cruise

Whether you a beginner or a pro shooter, you are guaranteed a fantastic time! With soft drinks, teas and coffee and a 2 course hot meal! Learn more.

British Thames Lux

British Thames Lux is the first Italian boat of this type to be surveyed by the Port of London Authority and authorised to operate on the River Thames.

Private Buffet Brunch Cruise

There’s no better way to start a Sunday than by tucking into brunch while sailing down the river for magnificent views of the Thames. Book online today.

York Self Drive Boat

Take the helm onboard your own self-drive motor boat! Book a morning Red Boat hire in advance or a weekday afternoon hire. Book online today.

  • Hour Glass 1 - 2 days

York Pass is an added value sightseeing card giving you the flexibility to visit top attractions in the city and beyond! Book online today.

York Evening Cruise

What better way to relax after a busy day in York than on a 1 hour Early Evening Cruise. Enjoy an entertaining and informative tour of the River Ouse. Book now!

York’s Chocolate Story

At York’s Chocolate Story you can discover the stories behind the greatest names in chocolate and even learn the art of the chocolatier for yourself. Book now!

  • Hour Glass 1.5 hrs

Woking Mosque

  • Hour Glass Valid for 24 hours

Windsor Sightseeing Bus Tour

Enjoy a new sightseeing bus tour of the quintessentially British and very Royal Town of Windsor. There are 10 bus stops you can hop-on hop-off between.

  • Entry Included!
  • Hour Glass 11 hrs

Windsor, Bath, and Stonehenge Tour

Full Day Fully Guided Tour to Windsor, Bath, and Stonehenge with Professional Guide. Admissions to Windsor Castle, Stonehenge and Roman Baths included.

  • Prices Upon request

Jorvik Viking Centre

The world-famous JORVIK Viking Centre is a ‘must-see’ for visitors to the city of York and is one of the most popular visitor attractions in the UK.

  • Hour Glass 50 min

Speed Jet on Thames

You will see various iconic sights such as the Houses of Parliament and Elizabeth Tower that houses the world famous Big Ben, the London Eye, and HMS Belfast.

Sightseeing Cruise

Big Ben, The London Eye, Tower Bridge and more. See the best views in London with our River Thames sightseeing cruise, with boats departing every 40 minutes.

  • Hour Glass 100 min

Sherlock: The Official Live Game

Want to solve crimes like Sherlock? Don your deerstalker and step into the immersive world of the exuberant detective. Book online today.

Piccadilly Tour

Exploring Leicester Square and Piccadilly in the heart of London, a place of many attractions past and present! Book online today.

London Night Taxi Panoramic Tour

A night tour by a traditional black taxi with a panoramic roof seeing the lights at night on the sights, that is engaging with your own personal tour guide!

National Portrait Gallery Online Experience

We will be looking at a Black Muslim who became enslaved and fails at times to be mentioned in Black history month despite having British connections. Book now!

  • Hour Glass Multi-day

Merlin’s London Big Ticket

Experience the best of the capital with Merlin’s London Big Ticket – five awesome London attractions in one excellent package! Book online today. SAVE £77 by booking this ticket!

  • Hour Glass 30 min

The majestic London Eye is an iconic part of the London skyline and on a select list of ‘must-dos’ when visiting the city. Book online today!

London 2 Hour Bus Tour

If you have limited time in the great city of London then this three hour open top bus tour is the perfect ticket! Take in the sights and sounds of the city.

Evening Cruise

You will see great views of London’s riverside landmarks and enjoy the unique atmosphere of a trip through the heart of central London – on a boat. Book now!

  • Hour Glass 4 days

Edinburgh Package C

Dundee is a coastal city on the Firth of Tay estuary in eastern Scotland. Its regenerated waterfront has 2 nautical museums. Book online today!

  • Hour Glass 3 days

Edinburgh Package B

Visit the Kingdom of Fife and stop in the traditional fishing village of Anstruther, where you can check out the cobbled streets and walk along the seafront.

Edinburgh Package A

Edinburgh is Scotland’s compact, hilly capital. It has a medieval Old Town and elegant Georgian New Town with gardens and neoclassical buildings.

  • Hour Glass 5 hrs

Crusades, Muslims, and City of London

A one of a kind tour of 20 different London locations! Visit to the Temple Church, St. Paul’s Cathedral, and more. Book online today!

Panoramic Fine Dining Dinner Experience Onboard Luxury Bus

The experience is a high-end dining experience aboard a custom-designed double-decker bus, featuring a panoramic view of the city.

York Halal Lunch Cruise

Join us for a 2-hour sail and enjoy a delicious 2-course, buffet-style lunch served on board. Your dessert is accompanied by tea or coffee.

York Halal Afternoon Tea Cruise

Enjoy a 2-hour cruise with a selection of dainty home-made sandwiches, fruit scones with preserves and cream, and delicious finger desserts, all served with freshly brewed tea and coffee.

  • Hour Glass 14 hrs

York Day Trip by Train

Unrivaled in Britain for its magical charm and beauty, this walled city on the River Ouse was the northern capital in Roman times.

Windsor Castle Tickets

Windsor Castle is the oldest and largest occupied castle in the world, and Queen Elizabeth II loves to spend her weekends in this stunning fortress.

Whitechapel Tour

The Whitechapel tour discovers the hidden tales that exist in London! Learn more about how the East London Mosque developed, who Umm Arif is, and more.

Walthamstow Tour

Learn how the Muslims experienced life in Walthamstow in the 1960s and 1970s and how they struggled to establish their first Mosque and other milestones.

Tower Bridge

The Tower Bridge Exhibition gives you the opportunity to explore Tower Bridge both past and present with videos, interactive displays, and individual exhibits.

Tate Britain Tour

This Muslim tour of the works and hidden parts of the Tate explores how all histories, including Islamic heritage, are part of British history. Prayer room available on-site.

Sightseeing Bus Tour

See our favourite city at your leisure! This 24-hour hop-on-hop-off bus tour gives you the freedom to experience London and is offered in Arabic and many other languages.

  • Hour Glass 38 hrs

Paris Overnight

See the Eiffel Tower, an essential part of any trip to Paris, Sail down the River Seine on a luxury cruise, and more on this overnight trip from London.

  • Hour Glass 16 hrs

Paris Escorted Day Trip

Your expert guide meets you on arrival at Gare du Nord and introduces you to the City of Love during a dazzling panoramic tour across this treasured city.

Paris at Leisure

Explore Paris at your own leisure, visiting the sights you want to see! We provide a map to set you on your way.

Panoramic Tour of Paris

Take in the sights and discover some fascinating history in Paris. Get up close to the Arc de Triomphe, the Louvre Museum, and other spectacular monuments.

Ottomans in Britain

Explore the legacy of the Ottomans in Britain on this tour that includes objects such as an Ottoman cannon, a stolen Chelengk, and paintings.

North African Tour

Walk the streets of Central London and visit some of the locations connected to North African Muslims. Learn about the imprisonment of a Moroccan ambassador and other stories.

London’s First Mosque

This highly educational London Muslim tour covers Mohammad Dollie’s life and how he established London’s first Mosque in 1895! Visit four important locations.

London Nightbus Sightseeing Tour

As night falls, London begins to sparkle! View landmarks lit up against the night sky, from the 21st century London Eye to Big Ben, Piccadilly Circus, and more!

  • Hour Glass 30 or 60 min

London Eye Private Capsule

The London Eye experience sweeps you high above the River Thames to enjoy breathtaking views of London. Book your own private capsule with up to 25 guests!

  • Hour Glass 10 hrs

Leeds Castle, Canterbury, Dover & Greenwich River Boat Ride

Take a private visit to Leeds Castle, a trip to Canterbury Cathedral, and more! Enjoy a free walking tour of London and lunch included in the ticket price.

Holborn and Strand Tour

Join us on a guided walking tour by the first professionally qualified Muslim tour guide. Covering the locations of Holborn, Strand, and Lincoln’s Inn!

Halal Lunch Cruise

While you enjoy a delicious 2-course lunch, we take you on a voyage through the heart of London. A Thames lunch cruise is both relaxing and stimulating.

  • Hour Glass 1 hr 45 min

Halal Afternoon Tea Bus

Enjoy London high tea with a twist on this afternoon bus tour adventure to see some of the city’s top sights. Enjoy tea and pastries as we tour top landmarks.

  • Hour Glass 3 hrs 15 min

Halal 4-Course Dinner Cruise

Dine and enjoy this great halal dinner cruise on the River Thames. See spectacular views with your loved one or group of friends! Book online today.

  • Hour Glass 13 hrs 30 min

Guided Lake District Tour

Travel through winding country lanes and past cute cottages, with sparkling Lake Windermere on one side. The day continues with a visit to the Hawkshead.

Friday 3-Course Dinner Cruise

The best night in town is on the river! Enjoy a Friday night with a delicious 3-course halal dinner while cruising through the heart of London.

Discover Oxford, Stratford, Cotswolds and Warwick Castle

Discover Oxford, Stratford, Cotswolds, and Warwick Castle on this exciting bus tour that takes you to explore quintessentially English villages and medieval sites.

  • MOST POPULAR!

Central London Tour

London has many tourist sights providing ample photographic opportunities. Join us on our most popular guided tour to discover the strong Muslim presence in the city.

  • Hour Glass 8 hrs

Brighton with Sightseeing Bus Tour

Enjoy a fun-filled day exploring Brighton! From the stunning pebble beach to the colorful amusements and the shops, there’s no shortage of things to do.

Bloomsbury Tour

Bloomsbury is an area with hidden Muslim heritage dating back to 774, and this mind-blowing tour unearths some of the most fascinating details!

Located in the West London Borough of Ealing, Acton is home to various diverse communities and is rich in Muslim heritage. See for yourself on a guided tour!

Discover Incredible Experiences Across Britain

Planning a trip to London or Britain?  Discover incredible experiences across the capital and beyond. From a Muslim guided tour by foot, black taxi cab , sightseeing bus , to cruises on River Thames with or without Halal food or even a Muslim-friendly hotel. We love to tailor-make your Halal holiday that suits you for your trip to London and Britain.

  • Skip to main content
  • Skip to after header navigation
  • Skip to site footer

The Halal Times

The Halal Times

Global Halal, Islamic Finance News At Your Fingertips

Brazil Halal Tourism: A Flourishing Destination for Muslim Travelers

Brazil Halal Tourism: A Flourishing Destination for Muslim Travelers

Brazil Halal Tourism: A Flourishing Destination for Muslim Travelers” is emerging as a vibrant and welcoming hotspot for the Muslim community worldwide. With its commitment to accommodating Islamic practices, Brazil is rapidly becoming a preferred destination for Halal tourism. This South American gem offers a unique blend of stunning natural landscapes, rich cultural heritage, and tailored services that align with the needs of Muslim travelers. From Halal-certified dining to prayer facilities, Brazil is dedicated to providing a comfortable and respectful travel experience, truly embodying the essence of ‘Brazil Halal Tourism’ as a flourishing destination.

Economic Impact and Trade Partnerships

The Halal market significantly contributes to Brazil’s economy, with a substantial portion of its trade directed towards Muslim-majority countries. This trade is not just a commercial exchange but also a cultural bridge, fostering deep relationships between Brazil and these nations. Partnerships with countries in the Middle East and beyond have been instrumental in cementing Brazil’s reputation as a reliable Halal supplier. These ties are mutually beneficial, promoting economic growth and cultural understanding.

Brazilian Agribusiness and GCC Investments

The Gulf Cooperation Council (GCC) countries have played a crucial role in supporting and investing in Brazilian agribusiness. These investments are pivotal in enhancing Brazil’s capability to produce and supply Halal food globally. The synergy between Brazil’s agricultural prowess and the financial backing from GCC countries has led to a robust Halal food production ecosystem, integral to Brazil’s economy and the global Halal market.

Halal Certification Standards in Brazil

Halal certification in Brazil is governed by rigorous standards, ensuring compliance with Islamic dietary laws. Esteemed bodies such as FAMBRAS and CIBAL Halal oversee these certifications, lending credibility and trust to Brazilian Halal products. This stringent certification process is a testament to Brazil’s commitment to quality and adherence to the religious requirements of its global Muslim consumers.

Challenges and Adaptations in the Halal Sector

While Brazil’s Halal market flourishes, it faces challenges like ensuring a continuous supply of specialized labor and educating local producers about Halal standards. Brazil has shown adaptability and resilience in addressing these challenges, reinforcing its position as a global Halal leader. The country’s proactive approach in overcoming these hurdles has been key to maintaining its high standards and uninterrupted supply in the Halal market.

Brazil’s Role in the Global Islamic Economy

Brazil’s influence extends beyond Halal food, positioning it as a significant player in the broader global Islamic economy. The potential to expand its Halal market into other sectors presents new opportunities for growth and collaboration. As Brazil continues to innovate and adapt, its role in the Islamic economy is poised to become even more prominent, further solidifying its status as a trusted Halal partner on the world stage.

Understanding Halal Certification in Brazil

The process of halal certification.

In Brazil, the process of Halal certification involves a meticulous system that adheres to Islamic dietary laws. This system ensures that all products labeled as Halal meet the strict guidelines required by the religion. The certification process covers various aspects, from the health and welfare of the animals used in meat production to the methods of slaughtering and processing. It also extends to packaging, storage, and transportation, ensuring that Halal products are not contaminated with non-Halal items.

Role of Certifying Bodies

Certifying bodies in Brazil, like FAMBRAS Halal and CIBAL Halal , play a crucial role in maintaining the integrity of the Halal certification process. These organizations are responsible for inspecting and verifying that companies adhere to Halal standards. They conduct regular audits and provide training and guidance to ensure that the Halal principles are correctly implemented throughout the production chain.

Major Halal Meat Exporters in Brazil

Brazil, a global leader in Halal meat exports, boasts several prominent companies that dominate this market. The most notable among them is JBS S.A ., the world’s largest meat processing company, which has a significant presence in the Halal sector. Another key player is BRF S.A ., renowned for its vast array of Halal poultry and meat products, catering to diverse markets. These companies, along with others like Minerva Foods and Marfrig Global Foods , operate under strict Halal certification guidelines to ensure compliance with Islamic dietary laws. Their commitment to quality and adherence to these standards has cemented Brazil’s reputation as a reliable source of Halal meat, meeting the needs of Muslim consumers across the globe. These exporters play a crucial role in Brazil’s agricultural industry, significantly contributing to its economy and strengthening its international trade relationships

Halal Slaughter Requirements

A key aspect of Halal certification in Brazil is the method of animal slaughter. Halal slaughter requires that animals be healthy at the time of slaughter and that they are slaughtered by a sane Muslim who is knowledgeable about Halal procedures. The process involves reciting a prayer and making a swift, humane cut to the animal’s neck. This method is designed to minimize suffering and ensure that the meat is permissible for Muslim consumption.

Addressing Legal and Ethical Standards

Brazilian law requires animals to be stunned before slaughter to minimize suffering. However, for Halal meat production, religious slaughter without stunning is permitted under specific conditions. This practice is closely monitored to ensure it aligns with ethical standards and animal welfare concerns while adhering to Islamic principles.

Challenges in Halal Certification

Despite being a leader in Halal exports, Brazil faces challenges in maintaining Halal certification standards. These include educating producers about Halal requirements, ensuring the availability of specialized labor like Muslim slaughterers, and continually adapting to evolving global Halal standards.

Ensuring Compliance and Building Trust

The comprehensive Halal certification process in Brazil not only ensures compliance with Islamic laws but also builds trust among Muslim consumers worldwide. This trust is crucial for Brazil’s continued success in the global Halal market and strengthens its reputation as a reliable Halal food exporter.

Brazil’s Efforts in Promoting Halal Tourism

The emergence of halal tourism in brazil.

Brazil, traditionally known for its diverse and vibrant tourism offerings, is now emerging as a promising destination for Halal tourism. This shift aligns with the growing global trend of Muslim-friendly travel options. Brazil’s rich cultural heritage, natural beauty, and commitment to accommodating the needs of Muslim travelers make it an attractive destination for this sector.

Tailoring Services to Muslim Travelers

Recognizing the unique needs of Muslim tourists, Brazil has started adapting its tourism services. This includes offering Halal-certified food in hotels and restaurants, providing prayer facilities, and ensuring that travel experiences respect Islamic values and practices. Such initiatives not only cater to the religious requirements of Muslim visitors but also enhance their overall travel experience in Brazil.

Training and Awareness in the Hospitality Industry

To effectively cater to Muslim tourists, Brazil has initiated training programs for hospitality professionals. These programs focus on educating staff about Islamic customs, the importance of prayer times, the need for Halal food options, and the cultural sensitivities of Muslim travelers. This knowledge is crucial for offering services that are respectful and accommodating to the needs of this demographic.

Marketing Brazil as a Halal-Friendly Destination

Efforts are being made to market Brazil as a Halal-friendly destination on global platforms. This involves showcasing Brazil’s readiness to meet the Halal needs of tourists, from culinary choices to leisure activities. Through targeted marketing campaigns, Brazil is positioning itself as a welcoming destination for Muslim travelers.

The Role of Halal Certification in Tourism

Halal certification is not just limited to food products in Brazil; it also extends to the tourism sector. Hotels, resorts, and travel agencies are increasingly seeking Halal certification to attract Muslim tourists. This certification serves as a mark of trust and assurance for travelers seeking experiences that align with their religious beliefs.

Challenges and Opportunities in Developing Halal Tourism

While Brazil is making strides in Halal tourism, there are challenges to be addressed, including widespread awareness and consistent service standards across the country. However, these challenges also present opportunities for growth and development in this sector. As Brazil continues to expand its Halal tourism offerings, it can attract a larger share of the global Muslim travel market.

The Appeal of Brazil for Muslim Travelers

Diverse attractions catering to muslim preferences.

Brazil’s appeal to Muslim travelers is multifaceted, combining its natural beauty, rich cultural heritage, and commitment to accommodating Islamic practices. From the iconic beaches of Rio de Janeiro to the Amazon rainforest and the cultural landmarks of São Paulo, Brazil offers a plethora of experiences. These attractions are increasingly being tailored to meet the needs of Muslim travelers, including the availability of Halal food and family-friendly activities.

Halal-Friendly Accommodations and Dining

A significant aspect of Brazil’s appeal is the increasing number of Halal-friendly accommodations and dining options. Many hotels and restaurants in Brazil are obtaining Halal certification or offering Halal-friendly services, ensuring that Muslim travelers have access to dining options that align with their dietary restrictions. This includes Halal-certified meals, alcohol-free environments, and the availability of prayer facilities.

Cultural Sensitivity and Inclusive Experiences

Brazilian tourism operators are becoming more culturally sensitive to the needs of Muslim tourists. This sensitivity is evident in the availability of gender-segregated facilities, private spaces for families, and respectful engagement with Islamic customs. Such inclusivity not only enhances the travel experience for Muslim visitors but also reflects Brazil’s broader commitment to diversity and tolerance.

Religious Accommodations

Understanding the religious obligations of Muslim tourists, Brazil’s tourism industry is adapting to provide necessary accommodations. This includes information on the nearest mosques, availability of prayer rugs in hotels, and assistance with observing religious practices like fasting during Ramadan. Such considerations play a significant role in making Muslim travelers feel welcome and respected.

Promoting Brazil’s Islamic Heritage

Brazil is also home to a significant Muslim population and Islamic heritage sites, which are of interest to Muslim tourists. Promoting these aspects of Brazil’s cultural tapestry can further enhance its appeal to this segment of travelers. Exploring Brazil’s Islamic history and contemporary Muslim culture provides a unique and enriching experience for visitors.Addressing Language and Communication Barriers

Efforts are underway to address potential language and communication barriers that Muslim travelers may face. This includes training tourism staff in basic Arabic phrases and providing information in multiple languages. Such initiatives ensure a smoother and more comfortable experience for international visitors.

Challenges and Opportunities in Halal Tourism

Navigating cultural misunderstandings.

One of the primary challenges Brazil faces in promoting Halal tourism is overcoming cultural misunderstandings and stereotypes. Educating the tourism industry and the broader public about Islamic customs and Halal requirements is crucial. This education helps in creating an environment that is not only accommodating but also respectful of Muslim travelers’ beliefs and practices.

Enhancing Halal Certification in Tourism

While Brazil has made significant strides in Halal food certification, extending these standards comprehensively to the tourism sector is an ongoing challenge. Ensuring that hotels, attractions, and tour operators consistently meet Halal standards requires continuous effort and monitoring. This consistency is key to building and maintaining the trust of Muslim tourists.

Developing Specialized Halal Tourism Packages

An opportunity in the Brazilian Halal tourism market lies in creating specialized travel packages that cater specifically to Muslim travelers. These packages could include visits to Islamic heritage sites in Brazil, Halal culinary experiences, and itineraries that consider prayer times and religious observances. Such tailored experiences can significantly enhance Brazil’s attractiveness as a Halal-friendly destination.

Leveraging Digital Platforms for Marketing

Brazil can capitalize on digital marketing to reach a wider Muslim audience. Utilizing social media, influencer partnerships, and digital advertising campaigns that highlight Brazil’s Halal tourism offerings can effectively attract this demographic. Showcasing real experiences of Muslim travelers in Brazil through these platforms can also serve as powerful testimonials.

Collaborating with Muslim-majority Countries

Forging partnerships with travel agencies and tourism boards in Muslim-majority countries presents an immense opportunity. These collaborations can facilitate cultural exchange, promote Brazil as a Halal-friendly destination, and create tailored travel experiences that resonate with Muslim tourists.

Addressing Infrastructure and Accessibility

Improving infrastructure and accessibility for Halal tourism is essential. This includes providing more prayer facilities in public spaces, ensuring Halal food availability across different regions of Brazil, and making transportation more accommodating for family travel, which is common among Muslim tourists.

Future Prospects and Growth Potential

The global Muslim population is a rapidly growing segment with increasing travel interests. Brazil’s potential to tap into this market is significant. Investing in Halal tourism not only diversifies Brazil’s tourism portfolio but also contributes to economic growth and cultural enrichment.

Future of Halal Tourism in Brazil

Embracing technological innovations.

As Brazil looks to the future of Halal tourism, embracing technological innovations will be key. This includes leveraging digital platforms for marketing and service delivery, utilizing apps to provide Halal travel guides, and incorporating technologies like virtual reality to showcase destinations. These technologies can enhance the visitor experience and make Brazil’s Halal tourism offerings more accessible to a global audience.

Expanding Beyond Traditional Markets

Brazil has the opportunity to expand its Halal tourism market beyond traditional regions. By targeting emerging Halal tourism markets in Southeast Asia, Africa, and other regions with growing Muslim populations, Brazil can diversify its visitor base. Tailoring experiences to these new markets and understanding their unique cultural nuances will be crucial for this expansion.

Sustainable and Responsible Tourism

Aligning with global trends, Brazil’s future in Halal tourism should also focus on sustainability and responsible travel practices. Promoting eco-friendly tourism options, supporting local communities, and preserving Brazil’s natural and cultural heritage will appeal to the values of many Muslim travelers who are increasingly conscious of their travel impact.

Strengthening Brazil’s Halal Ecosystem

To sustain its growth in Halal tourism, Brazil must continue to strengthen its entire Halal ecosystem. This includes enhancing Halal food production, improving transportation facilities, and ensuring that all aspects of the tourism experience adhere to Halal standards. A strong Halal ecosystem will provide a seamless experience for Muslim travelers and reinforce Brazil’s position as a leading Halal tourism destination.

Cultivating Global Partnerships

Forging global partnerships with other countries excelling in Halal tourism can provide Brazil with valuable insights and collaboration opportunities. These partnerships can lead to exchange programs, joint marketing initiatives, and shared best practices, all contributing to the growth and sophistication of Brazil’s Halal tourism offerings.

Continuous Learning and Adaptation

The Halal tourism market is dynamic, with evolving trends and traveler preferences. Brazil’s continued success in this sector will depend on its ability to adapt and innovate. Ongoing research, feedback from Muslim travelers, and staying abreast of global Halal tourism trends will be essential for Brazil to remain competitive and responsive to market needs.

A Bright Future Ahead for  Halal Tourism in Brazil

With its rich cultural tapestry, diverse landscapes, and commitment to accommodating the needs of Muslim travelers, Brazil is well-positioned to be a leading destination in the world of Halal tourism. The future looks bright as the country continues to embrace innovation, expand its reach, and prioritize sustainability and cultural sensitivity in its tourism offerings.

This final section of the blog paints a picture of optimism and potential for Brazil’s Halal tourism industry. It highlights the importance of technology, market expansion, sustainability, and continuous learning in shaping a future where Brazil is not just a participant but a leader in the global Halal tourism market.

Related Posts

halal tourism experience

Reader Interactions

Leave a reply cancel reply.

You must be logged in to post a comment.

Book cover

Encyclopedia of Tourism pp 1–3 Cite as

Halal Tourism

  • Sari Lenggogeni 3 &
  • Hamed Almuhrzi 4  
  • Living reference work entry
  • First Online: 11 August 2023

32 Accesses

2 Altmetric

Halal tourism is a subcategory of religious tourism associated with Islam. The term “Halal tourism” is often used interchangeably with Islamic tourism, Muslim tourism, and Muslim-friendly tourism, despite each concept having fundamental differences. The term “Halal tourism” has recently been gaining more attention from scholars and practitioners, while “Islamic tourism” has previously been documented in studies.

Halal tourism is defined as an ecosystem of services and products provided by the tourism industry in Muslim or non-Muslim countries to support traveling Muslims who are required to comply with Islamic teachings and beliefs. However, these services and products are not exclusive to Muslim tourists and invite non-Muslim tourists to enjoy these experiences as well.

The Muslim way of life is rooted in the holy Qur’an and Hadith (writings concerning the traditions and sayings of the prophet that serve as moral guidance for actions and beliefs), which provide religious law and...

This is a preview of subscription content, log in via an institution .

Battour, Mohamed M., Mohd Nazari Ismail, and Moustafa Battor. 2010. Toward a halal tourism market. Tourism Analysis 15 (4): 461–470.

Article   Google Scholar  

Eid, Riyad, and Hatem El-Gohary. 2015. Muslim tourist perceived value in the hospitality and tourism industry. Journal of Travel Research 54 (6): 774–787.

Han, Heesup, Amr Al-Ansi, Hossein G.T. Olya, and Wansoo Kim. 2019. Exploring halal-friendly destination attributes in South Korea: Perceptions and behaviors of Muslim travelers toward a non-Muslim destination. Tourism Management 71: 151–164.

Jafari, Jafar, and Noel Scott. 2014. Muslim world and its tourisms. Annals of Tourism Research 44: 1–19.

Olya, Hossein G.T., and Amr Al-Ansi. 2018. Risk assessment of halal products and services: Implication for tourism industry. Tourism Management 65: 279–291.

Download references

Author information

Authors and affiliations.

Universitas Andalas, Padang, Indonesia

Sari Lenggogeni

Sultan Qaboos University, Al Seeb, Sultanate of Oman

Hamed Almuhrzi

You can also search for this author in PubMed   Google Scholar

Corresponding author

Correspondence to Sari Lenggogeni .

Editor information

Editors and affiliations.

School of Hospitality Leadership, University of Wisconsin-Stout, Menomonie, WI, USA

Jafar Jafari

School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong, Hong Kong

Honggen Xiao

Section Editor information

School of Tourism Management, Sun Yat-sen University, Zhuhai, China

Honggang Xu

Rights and permissions

Reprints and permissions

Copyright information

© 2023 Springer Nature Switzerland AG

About this entry

Cite this entry.

Lenggogeni, S., Almuhrzi, H. (2023). Halal Tourism. In: Jafari, J., Xiao, H. (eds) Encyclopedia of Tourism. Springer, Cham. https://doi.org/10.1007/978-3-319-01669-6_709-1

Download citation

DOI : https://doi.org/10.1007/978-3-319-01669-6_709-1

Received : 20 August 2021

Accepted : 28 February 2023

Published : 11 August 2023

Publisher Name : Springer, Cham

Print ISBN : 978-3-319-01669-6

Online ISBN : 978-3-319-01669-6

eBook Packages : Springer Reference Business and Management Reference Module Humanities and Social Sciences Reference Module Business, Economics and Social Sciences

  • Publish with us

Policies and ethics

  • Find a journal
  • Track your research

A bibliometric analysis of Halal and Islamic tourism

International Hospitality Review

ISSN : 2516-8142

Article publication date: 11 October 2021

Issue publication date: 7 November 2023

Halal and Islamic tourism is gaining attention in the tourism literature in recent years. This study uses bibliometric analytical techniques to explore all the publications indexed in the Scopus database in the broad subject of Halal and Islamic tourism from 2004 to 2021.

Design/methodology/approach

The authors found 238 publications that fit the function, subject and set criteria. The papers were analysed in terms of publication by knowledge area, number of studies published every year, contribution by countries, number of authors and most influential journals. VOS viewer was used to perform a visual analysis on co-occurrence of keywords and document citations.

According to the findings, the Scopus database includes 151 (34.40%) documents on business, management and accounting, and 89 (20.27%) documents on social science. It was reported that 29 documents were published in 2018, followed by 54 documents in 2019 and 56 documents in 2021. Malaysia has contributed 86 documents on Islamic tourism, whereas Indonesia has contributed 64 documents. The paper also discusses other interesting findings.

Research limitations/implications

The bibliometric analysis carried out was confined to Scopus data. Other national and international databases were not taken into account for this research.

Originality/value

Between 2004 and 2021, this study examined relevant studies on Halal and Islamic tourism. The study presents a concise review of the literature accessible to researchers working in this area and provides recommendations for future research.

  • Bibliometric analysis
  • Halal tourism
  • Islamic tourism
  • Citation analysis
  • Spiritual tourism

Suban, S.A. , Madhan, K. and Shagirbasha, S. (2023), "A bibliometric analysis of Halal and Islamic tourism", International Hospitality Review , Vol. 37 No. 2, pp. 219-242. https://doi.org/10.1108/IHR-05-2021-0038

Emerald Publishing Limited

Copyright © 2021, Syed Ahamed Suban, Kumar Madhan and Shameem Shagirbasha

Published in International Hospitality Review . Published by Emerald Publishing Limited. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode

1. Introduction

The tourism industry has been rapidly expanding over the past few decades, and it proved to be one of the most popular and promising industries globally ( Ho et al. , 2009 ; Shi et al. , 2017 ; Zhao, 2018 ). According to Statista (2021) , the travel and tourism industry is expected to generate US$ 383,782m in revenue. By 2025, revenue is projected to grow at a rate of 24.05% annually and resultant to the market value of US$ 908,844m and online sales will reach 72% of the overall revenue of the tourism and travel sector. Globally, tourism is growing progressively and contributing immensely to the employment generation for stakeholders ( Sharma et al. , 2021 ). The tourist sector is widely recognized as one of the most important drivers of economic growth, with Halal and Islamic tourism emerging as a new tourism business idea throughout the world ( Prayag, 2020 ). Traveling is accomplished in Islam to appreciate Allah's grandeur and glorify Allah ( Boğan, 2020 ). The practice of Muslims traveling throughout the Islamic world has a strong tradition ( Henderson, 2009 ). Muslims' travel is discussed to as Halal, Islamic, Sharia or Muslim friendly tourism ( Henderson, 2016 ). Muslim tourists participating in halal and Islamic tourism activities make up one of the most significant specialized areas in global tourism, providing possibilities to Muslim and non-Muslim countries ( Cohen and Neal, 2012 ; Henderson, 2016 ; Lari et al. , 2019 ). By 2021, it is expected to attract 156 million tourists, accounting for 10% of the worldwide tourism market ( Mastercard-Crescent Rating, 2021 ).

Growth in demand for a variety of tourism products that conform to Halal and Islamic needs and requirements are becoming quite ubiquitous, which creates a necessity to explore more about Halal and Islamic tourism ( Adinugraha et al. , 2021 ). Despite this rising interest, academicians and practitioners continue to be perplexed by the usage of Halal/Islamic tourism terminology ( Wingett and Turnbull, 2017 ). Even though the words Islamic and Halal tourism are frequently used interchangeably in the literature, a standard definition has yet to be established ( Usman et al. , 2019 ), Islamic tourism, Halal tourism, destinations on halal friendly tourism and Muslim friendly travel, Halal travel, Muslim friendly travel destinations, as well as other terms still used. The distinctions between these words are described in this study, regardless of whether the broad strokes of these words are difficult to define.

As per Carboni et al. (2014) , tourism in Islam is a type of tourism that adheres to Islamic principles and involves Muslims who desire to preserve their religious practices while traveling. It's worth noting that no understanding about what constitutes Islamic tourism exists ( Preko et al. , 2020 ). Islamic tourism is profoundly rooted in Islamic Sharia, which mandates any Muslim to visit Makkah (in Saudi Arabia), where Hajj is performed, provided she or he can afford it financially and physically ( Battour and Ismail, 2016 ). In other words, Islamic tourism is the travel done by Muslims who want to remain true to their faith ( Addina et al. , 2020 ). Halal tourism is described as Muslims traveling for pleasure or business to tourist sites in non-Islamic and Islamic nations are not specifically prohibited by Islamic Sharia ( Boğan and Sarıışık, 2019 ). As per Global Halal Tourism Organisation (2021) , Halal travel is the fastest-growing market of the travel, and tourism business is having a global economic effect. The recent literature has given greater attention to Halal tourism because of the significant commercial influence of Islamic travellers ( Harahsheh et al. , 2019 ). Halal tourism equips to Muslim vacationers while adhering to the ideals of Islam and is predicted to expand by 73% from 1.6 billion in 2010 to 2.76 billion in 2050 ( Global Halal Tourism Organisation, 2021 ), making it the century's fastest-growing religious community. Halal tourism encompasses a wide range of sectors, from transportation to entertainment and restaurants to lodging ( Rahayu, 2021 ). It focuses on providing products and services for catering to Muslim travellers' needs, such as enabling desire and satisfying dietary restrictions, in order to assist them to adhere Islamic principles ( Adinugraha et al. , 2021 ; Prayag, 2020 ; Vargas-Sánchez and Moral-Moral, 2019a , b , 2022 ). Tourism of halal should cover various perceptible and non-perceptible components of Sharia law. Developing halal as a tourism product and preserving it is in keeping with the essence of Islam might be considerably dissimilar from merely providing a halal diet ( Rasul, 2019 ). It encompasses a wide variety of services in the hotel and tourism sector, including employee dress code and morals, non-involvement of casino, nightclubs and gambling ( Yagmur et al. , 2019 ). Traditionally, Halal tourism was aligned with the Hajj and Umrah pilgrimages. Prayer rooms, Halal cuisine, entertainment and dress codes as per Islamic code, general Islamic morals are all available to Muslim visitors ( Battour et al. , 2011 ). Travelers from Jordan, Bahrain Kuwait, UAE, Indonesia, Malaysia Oman, Qatar, Saudi Arabia and other countries like the UK, Europe are also making up the halal tourism market ( Mastercard-Crescent Rating, 2021 ). Halal tourism has established itself as a global brand ( Al-Hammadi et al. , 2019 ). Muslim-friendly tourism refers to travel that adheres to Islamic principles ( Abror et al. , 2020 ). It has four characteristics: Islamic services, Islamic morals in general, Halalness and the prohibition of gambling and alcohol. Sharia tourism is a method of incorporating Islamic traditions into all facets of tourism operations. The importance of Islamic law as an ideology held by Muslims serves as a foundation for tourism growth ( Rusby and Arif, 2020 ).

In order to comply with Islamic law's requirements, it is the responsibility of every Muslim to travel Hajj and Umrah ( Zamani-Farahani and Henderson, 2010 ). Islam recognizes people's right to travel and encourages them to go to pilgrimage such as Hajj and Umrah and travel for medical, education, business, trade, entertainment and pleasure ( Adinugraha et al. , 2021 ). Halal and Islamic tourism is the type of tourism, which mostly attracts Muslims who prefer to remain immersed in their own culture ( Zamani-Farahani and Henderson, 2010 ). Prior research has confirmed that cultural and social activities in a tourism destination are perceived as important issues to be considered by tourism management organizations to create a Halal friendly environment and image ( Han et al. , 2019 ).

With a sizable Muslim population, traveling across the nations, the pressure to create Halal and Islamic tourism marketing practices is growing, and there is a lot of discussion about how it should modify their methods in order to manage productive relationships between tourists and service providers. Despite the rising interest in Halal and Islamic practices in the tourist sector and the resulting growth in the number of publications on the subject ( Faiza and Michelle, 2017 ), only limited studies offer a complete view of this field's structure and development.

Few studies have been conducted in the arena of Islamic and Halal tourism in current years, and those focused on specific research questions (such as the aims, drivers/barriers and outcomes) rather than providing an overall and comprehensive picture of halal tourism.

A recent research on Halal tourism revealed the views of Malaysian and Indonesian Government officials and senior executives on Australia as a viable vacation destination ( Ismail et al. , 2019 ). The continual rise in the number of researchers interested in the subject, and the number of scientific papers and publishers in the field demands the interpretation and summary of the informational convergence that has arisen in this environment. This circumstance highlights the importance of tourism-related bibliometric study.

Although research reported in the area of Halal is growing with an upward trend ( Alzeer et al. , 2018 ), to the best of the authors' knowledge, no study has used bibliometric and network analytic approaches to assess and evaluate the topic area of Halal and Islamic tourism ( Haleem et al. , 2020 ). Furthermore, scholars have not done a sufficient review, assessment or guiding study on this topic ( Yagmur et al. , 2019 ). Against this backdrop, with a quantitative bibliometric study, this work seeks to address this gap to summarize, examine and classify the body of knowledge on Halal and Islamic tourism. This study examines Halal and Islamic tourism methodical and transparent research to educate current and upcoming researchers on the current state of affairs of a topic field and, as a result, to reduce research bias by extensively mining/auditing literature databases. Bibliometric analyses quantify scientific communication by constructing a framework for a field of study, core topics, and existing relationships ( Sánchez-Riofrío et al. , 2015 ). In the instance of a thorough examination of advancement in research, the bibliometric analysis will aid in a thorough assessment of the many elements of the systematic landscape surrounding Halal and Islamic tourism.

It also analyses the number of publications by years, most popular authors with their citations, top listed journals in this area, author's affiliating organization with their contributions, the countries where the articles were written, the studies with maximum citations and network analysis of keyword co-occurrence, document citation, co-citations of source and author's citations.

2. Literature review

2.1 halal and islamic tourism.

Halal or Islamic tourism have been common study topics in recent years, with studies being undertaken in the United States, Malaysia, Indonesia, Turkey, Iran, Saudi Arabia and Japan among other countries and contexts. We have studies conducted in Indonesia on halal tourism ( Abror et al. , 2019 ; Adinugraha et al. , 2021 ; Aji et al. , 2020 ; Rahmawati et al. , 2021 ; Ratnasari et al. , 2020 ). The literature has highlighted studies in different countries such as Malaysia ( Hanafiah and Hamdan, 2020 ; Rahman et al. , 2020 ; Said et al. , 2020 ), Turkey ( Battour et al. , 2018 ; Boğan and Sarıışık, 2019 ), China ( Jia and Chaozhi, 2020 ), New Zealand ( Prayag, 2020 ), Jordan ( Harahsheh et al. , 2019 ), Italy ( Carboni et al. , 2014 ) and the research on Muslim tourism from Malaysia ( Battour et al. , 2011 ).

Indonesia's significant number of public demands for Halal tourist visits compelled the creation of normative and positive regulations that govern the industry ( Adinugraha et al. , 2021 ). Lombok has adopted the Halal tourist idea, which encompasses services, Halal food service, spiritual requirements, communication and other Halal branding-related issues ( Rahmawati et al. , 2021 ). Halal tourism is built on three pillars in West Nusa Tenggara Province: legal, philosophical and social ( Jaelani et al. , 2020 ).

The scholars from Ghana ( Preko et al. , 2020 ) have established a correlation between Muslim tourists' perceived beliefs, happiness, commitment and the moderating influence of religion. This study was conducted among 396 Ghanaian Muslim tourists who visited Larabanga Mosque. Recent studies have highlighted halal food availability in the assortment of destination, satisfaction and experience of travel, and Muslim tourist retention ( Mannaa, 2020 ). On similar lines, various studies have been conducted among Muslims belonging to different countries, for example, Jordan ( Harahsheh et al. , 2019 ), Indonesia ( Rusby and Arif, 2020 ), etc. Relevant studies by several researchers from various countries have made significant contributions to the chosen keywords, which are taken into account in this current study ( Abror et al. , 2020 ; Addina et al. , 2020 ; Al-Ansi et al. , 2020 ; Al-Ansi and Han, 2019 ; Al-Hamarneh and Steiner, 2004 ; Al-Hammadi et al. , 2019 ; Battour et al. , 2010 , 2011 ; 2012 , 2017 ; 2018 ; Brdesee et al. , 2013 ; Douglas and Shaikh, 2004 ; Eid and El-Gohary, 2015 ; Harahsheh et al. , 2019 ; Khan and Khan, 2016 ; Mannaa, 2020 ; Neveu, 2010 ; Pradana et al. , 2020 ; Prayag, 2020 ; Preko et al. , 2020 ; Rahman et al. , 2020 ; Rahman, 2014 ; Said et al. , 2020 ; Taheri, 2016 ; Tiamiyu et al. , 2020 ; Wardi et al. , 2018 ; Wisker et al. , 2020 ).

2.2 Bibliometric analysis in the tourism industry

López-Bonilla and López-Bonilla (2021) conducted the bibliometric analysis considering papers from 2002 to 2013 indexed in the Scopus database and presented various academic viewpoints, disciplines and domains of knowledge. A review of 258 studies from journals indexed in the database of WOS related to tourism and hospitality published between 2013 and 2019 identified the tourism domains identified on smart tourism ( Bastidas-Manzano et al. , 2021 ). There are few studies in the literature on bibliometric analysis of the slow tourism sector, using criteria such as the number of articles published each year ( Mavric et al. , 2021 ). A count of 407 documents was retrieved from the Scopus and analysed using descriptive, conceptual, intellectual and social structure analysis approaches ( Sharma et al. , 2021 ). Recent work also provides gaps and research possibilities in the fields of sustainability and tourist marketing ( Cavalcante et al. , 2021 ). The article includes numerous lists of the most cited works and citation structure in the hospitality tourism during the previous few decades ( Merigó et al. , 2020 ). Behaviour, experience, methodology and theory, and patterns of knowledge production are explained, illustrated and analysed alongside the eight themes ( Li et al. , 2020 ). In hospitality and leisure, the most referenced publications in all journals are listed in Web of Science ( Merigó et al. , 2020 ). The keywords co-occurrence, co-citation and analysis on co-authorship and bibliographic coupling are used to examine the 4625 papers on this topic published till 2018 in the WOS ( Garrigos-Simon et al. , 2019 ). A study by Johnson and Samakovlis, (2019) considered journal articles during the years 2000–2018 were used to research smart tourism knowledge and its visual mapping and observation of the domain. Bibliometric analysis of specific topics on “tourism” ( Yilmaz, 2019 ), “tourism recreation research” ( Vishwakarma and Mukherjee, 2019 ), “tourism and hospitality” ( Evren and Kozak, 2014 ), “social media in hospitality and tourism” ( Nusair et al. , 2019 ), “sport tourism and sustainability” ( Jiménez-García et al. , 2020 ), “tourism research” ( Güzeller and Çeli̇Ker, 2018 ), “convergence in tourism management research” ( Estevão et al. , 2017 ), “Asia Pacific journal of tourism research” ( Guzeller and Celiker, 2019 ), “sustainable tourism studies” ( Profile and Profile, 2018 ), “journal ranking and the assessment of quality research in tourism” ( Michael Hall, 2011 ) and “trends and patterns in sustainable tourism” ( Ruhanen et al. , 2015 ) have been conducted. The current study has compared the contributions made by scholars from all around the world to halal tourism ( Cheng et al. , 2018 ; Evren and Kozak, 2014 ; Güzeller and Çeli̇Ker, 2018 ; Kaparthi, 2005 ; Koseoglu et al. , 2016 ; Köseoglu et al. , 2015 ; Mulet-Forteza et al. , 2018 ; Niñerola et al. , 2019 ; Nusair et al. , 2019 ; Okumus et al. , 2018 ; Ruhanen et al. , 2015 ; Theresa Waterbury, 2018 ; Vishwakarma and Mukherjee, 2019 ).

In light of this evidence, it is apparent that academics should investigate further the notion of Halal tourism, which is a relatively new concept. In this manner, the study seeks to assess the present situation by evaluating the worldwide literature using a bibliometric technique based on a variety of characteristics and guiding to future researchers interested in working in this subject. The retrospective assessment of scientific production is expected to aid in planning of future research and enhancing their quality. Furthermore, the study's findings are expected to contribute to the creation of academic knowledge in terms of defining and assessing publications and trends in this subject.

3. Methodology

3.1 bibliographic analysis.

Bibliometric indicators were applied to evaluate bibliographic data, including the total number of authors and articles, citations, institutions and countries. The use of quantitative and statistical analytical approaches to articles, such as journals, and their corresponding citations to assess literature's success is known as bibliometric analysis ( Estevão et al. , 2017 ). In recent years, this analysis has grown in acceptance in business research, and it is effective for decoding and a map of accumulating scientific and evolutionary knowledge subtleties of engrained areas by rigorously attempting to comprehend enormous amounts of unstructured data ( Donthu et al. , 2021a–l ; Khan et al. , 2021 ; Kumar et al. , 2021 ; Sigala et al. , 2021 ).

For years, bibliometric approaches have been used to map and research the information published in various fields ( Danvila-del-Valle et al. , 2019 ). It is often used to effectively manage all of the current studies in the chosen field and to provide a clearer picture of the study scope ( Haleem et al. , 2020 ). It can also be used to evaluate the efficacy based on the publication and citation outlines of a journal ( Vishwakarma and Mukherjee, 2019 ), and several governments now use it to assess the quality of state-funded universities' research output.

Scholars employ bibliometric analysis for several purposes, including identifying journal performance and new trends in article, patterns of cooperation and research mechanisms, as well as investigating the intellectual structure of a given topic in the existing literature ( Donthu et al. , 2021a , b , d ).

Our paper has presented bibliometric analysis covering descriptive and science mapping of halal and Islamic tourism ( Donthu et al. , 2021a , b ). Our descriptive analyses include the area of research, year of publication, publications by countries, publications by universities, leading journals, popular authors, author keywords co-occurrence, citation of documents, authors citations and co-citation of the source are part of science mapping.

We have also used the VOS viewer to do visual analyses on citations, co-citations and co-occurrences ( Chen and Song, 2017 ). VOS viewer graphically visualizes the nodal network using two standardized weights, such as the number and total strength of the links ( Donthu et al. , 2020a , b , 2021c ; Öztürk, 2020 ; Sureka et al. , 2020 ; Yang et al. , 2020 ). VOS viewer is a commonly used application for network analysis of this kind ( Estevão et al. , 2017 ; Güzeller and Çeli̇Ker, 2018 ; Kawuki et al. , 2021 ; Leong et al. , 2020 ; Michael Hall, 2011 ; Rey-Martí et al. , 2016 ). The author keywords co-occurrence specifies which keywords are most prominent ( Leong et al. , 2020 ), citation and co-citation analysis, and bibliometric visualization are examples of such techniques. Citation interpretation is based on the assumption that scholars can refer to sources that are relevant to their study ( Danvila-del-Valle et al. , 2019 ). The design of this study is, however, presented in Figure 1 .

3.2 Defining keywords

The identification of the keywords used for research paper selection is the first step in bibliometric analysis. As a result, the previously listed concepts in the Islamic tourism literature are used as keywords when searching for bibliographic documents in Scopus. The Boolean operator (OR) is used in this way to search for the following keywords in one search: “Islamic tourism” OR “Halal tourism” OR” Muslim tourism” OR “Sharia tourism” OR “Muslim tour” OR “Islamic tour” OR “Halal tour” OR “Muslim friendly tourism” OR “Halal friendly tourism” OR “Muslim tourist” OR “Halal tourist” OR “Islamic tourist” OR “Islamic religious tourism” OR “Islamic spiritual tourism” OR “Muslim spiritual tourism”. The search was conducted on May 2nd, 2021 before 09.20 AM and only documents published between 2004 and May 2nd, 2021 were taken into consideration for analysis.

3.3 Initial results

Despite the fact that a vast number of databases group global analysis, the current study focused on Scopus database for bibliographic analysis. We restricted our English-language searches to the Scopus indexed journals. With over 22,000 publications in the areas of research, social science, technology and medicine, scholarly journal, conference reports and book chapter ( Haleem et al. , 2020 ). In total, 293 documents were found during the initial search, which were then refined using the parameters outlined in the subsequent sections. This includes 225 articles, 23 book chapters, 20 conference papers, 18 reviews, three books, two editorials and two letters.

3.4 Redefining initial research

The initial results are then refined by excluding publications in press (19), papers in French (1), Japanese (1) and Spanish (1), as well as book chapters, books, short surveys and magazine articles. We only included scholarly papers (reviews and articles) which were published in peer-reviewed journals (journals and conference proceedings) since they are often referred to as “certified expertise” in the research objectives. We found 239 records using this method, and after extracting one duplication, the refinement yielded 238 related documents published between 2004 and 2021.

4. Results and discussion

We analysed the data of this study in two steps, the first of which was bibliometric analysis and the second of which was network analysis.

4.1 Area of research

The number of records (documents) reported in the research field is represented in Table 1 . Scopus database has 151 (34.40%) business, management and accounting records, 89 (20.27%) social science documents and 37 (8.43%) environmental science documents, according to the analysis. The results conclude that Islamic tourism is one of the emerging subjects of accounting, business and management. Also, the majority of documents published on Islamic tourism dealt with “business, management and accounting,” as well as “social science.” It indicates that scholars in this field are more interested in doing studies in the chosen area.

4.2 Year of publication

Table 2 shows the total quantity of journals from 2004 to May 02, 2021. These data show how interest in this field of study has grown year after year. According to Scopus database, the number of publications between 2004 and 2015 was very less (less than 3%), but it has steadily increased as follows: 2015 (11 documents), 2016 (21 documents), 2018 (29 documents), 2019 (54 documents), 2020 (56 publications) and 2021 (so far 14 publications). As a result, it may be argued that Islamic tourism has grown in popularity among researchers, but it also needs to be explored further. Figure 2 gives a graphical representation of the publication and its growth year on year.

4.3 Publications by countries

Table 3 depicts the various nations' contributions in terms of publishing around the world. In this analysis, only the top 15 nations were considered based on the number of publications per country. According to the Scopus database, Malaysia has contributed 86 documents on Islamic tourism, followed by Indonesia with 64 publications, the United Kingdom with 18 publications and Egypt with ten research papers. Apart from that, publications are documented from South Korea, Turkey, the Arab Emirates, Spain, Singapore and China. Some countries are not included in this analysis because they have written fewer papers. The findings show that Malaysia and Indonesia are extensively involved in Islamic tourism as these countries have the largest Muslim populations. According to Scopus results, Figure 3 depicts the pictorial information of publications published by various countries. Our studies document published articles from 42 countries.

4.4 Publication by universities

The number of publications produced by authors from various universities is shown in Table 4 . Out of 160 universities, the top 15 were chosen for this analysis. Institutions of more than four publications were included in this study. In total, these 160 organizations have published 320 documents. From the analysis, it is determined that the authors from the University of Malaya have published 20 documents; the authors of International Islamic university Malaysia have contributed 16 publications. With 11 studies, Universiti Teknologi MARA and Tanda University are next. The results reveal that the institutions from Malaysia have published maximum studies on Islamic tourism. Figure 4 gives a pictorial representation of author of the publication by the university.

4.5 Leading journals

Table 5 lists the articles that have been published on “Islamic tourism,” “Muslim tourism” and other keywords used in this study. Knowing the journals that publish Islamic tourism study is critical for choosing the journals for literature review and understanding each journal's emphasis on Islamic tourism. Only the top 15 journals were included in this study, and journals with less than four publications were excluded. According to the review, the “Journal of Islamic marketing” has 21 studies published, while “Tourism Management Perspectives” has 14 studies on Islamic marketing. These two journals are followed by Geojournal of Tourism and Geosites (seven studies) and the International Journal of Religious Tourism and Pilgrimage (6 studies). There are eight journals that have published five studies each: “Advanced Science Letters, African Journal of Hospitality Tourism and Leisure, International Journal of Supply Chain Management, International Journal of Tourism Research, Journal of Environmental Management and Tourism, Malaysian Journal of Consumer and Family Economics, Sustainability Switzerland, Tourism Recreation Research”.

4.6 Popular authors

Table 6 lists the first ten scholars to publish articles on halal. The term “articles” is used in this section rather than “documents” because the analysis filters out all documents that are not articles from the database to guarantee compliance with the h-index and number of author citations. This table only includes authors who have more than four publications, regardless of their citations or h -index. These ten writers have authored 51 publications with a total of 2420 citations. According to Scopus, 160 scholars contributed to the study's key words of Islamic tourism and other related topics. It was understood that Han, H has conducted greater number of studies (seven articles), followed by Al-Ansi and Battour, M each contributing to six articles. Henderson, J.C received 395 citations for his research, followed by Ismail, M.N and Battor, M , who each received 384 citations.

4.7 Co-occurrence of author keywords

The main keywords on Islamic and halal tourism were analysed using VOS's co-occurrence functionality, which represents a graphical overview of author keywords (as shown in Figure 5 ). In a scientific field, co-occurrence analysis on keywords creates a grid of topics and their associations ( Merigó et al. , 2020 ). We used the same authors' keywords co-occurrence analysis for the past five years, beginning in 2004, and ending on May 02, 2021, to classify the leading keywords of authors in recent years. We performed the same analysis from 2004 to 2021 using three as a minimum threshold of terms. The keywords “Halal tourism,” “Islamic tourism” and “Muslim tourist” are used often in the network. This network has 63 keywords, eight clusters, 321 nodes and connection strength of 488. The first major keyword was determined to be “Halal tourism,” which had 75 occurrences, three clusters and 45 connections, followed by “Islamic tourism,” which had 44 occurrences, 36 links and two clusters. “Muslim tourist” was the second most important keyword in this network, appearing 19 times with six clusters and 25 connections. The third keyword was “Malaysia,” which had seven clusters and 29 connections and appeared 17 times with one cluster and 22 links. The keyword “satisfaction” appears 15 times in this report. Other prominent keywords included “Halal,” “tourism,” “Islam,” “Indonesia,” “Muslim,” “Islamic attribute,” “tourist satisfaction” and “destination”.

4.8 Citations of documents

Figure 6 shows the citation analysis for the articles. The documents with more than five citations were subjected to this study. Out of 238 articles, 99 met the requirements according to the threshold limit. Some of the network's 99 objects were not attached to one another, with the highest collection of connected items consisting of 86 records. As a result, using VOS viewer, the network for 86 documents was established, with nine clusters of 530 connections. The first cluster contains 15 objects, while the second, third and fourth clusters each contain 10 articles. In the fifth, sixth and seventh clusters, nine studies were found. Eight and seven items make up the eighth and ninth clusters, respectively. The document by Zamani-Farahani (2010) has 169 citations, five clusters and 33 links, Battour (2016) received 120 citations and Al-Hamarneh (2004) received 115 citations according to VOS's citation analysis.

4.9 Citations of authors

Figure 7 demonstrates the outcomes of the author citation analysis outcomes to determine the most prominent scholar on halal and Islamic tourism around the world. There are 577 articles on halal tourism written by 577 scholars. The current study was based on authors who had at least one paper with ten citations. This criterion was fulfilled by 132 scholars. Some of the objects are not related, and the highest group of connected authors was 121. As a result, a network with 1510 connections was established for 121 objects in 10 clusters. According to the findings, Han H . has seven papers, Al-Ansi A. has six studies, Battour M. has five documents and Ismail M.N has four documents.

4.10 Co-citation of sources

The network overview of source co-citations is presented in Figure 8 . This research was performed on 4927 sources that had at least 20 citations. The VOS has produced 42 items within this limit. The source term “tourism management” has 661 citations, with 41 connections totalling 18,278 link strength. The journal “ Annals of Tourism Research ” received 389 citations, 2 clusters and 40 links. The key influences on co-citation reviews are understood to be “ Tourism Management Perspective ,” “ Journal of Islamic research ,” “ Journal of Travel and Tourism Management ” and “ Journal of Hospitality Research .”

5. Discussion

“Halal tourism” is clearly a growing segment, with muslim travellers engaging in tourism-related events. This population constitutes one of the largest niche sectors in the worldwide tourism. This growing demand warrants extensive study to realize its full potential and provide the finest services to visitors. To facilitate the flawless services to the tourists, we require scientific knowledge on Halal and Islamic tourism. Hence, this paper provides extensive bibliometric analysis on Halal and Islamic tourism to assess the various topics researched and also highlights important theoretical and practical implications for tourism business as well as to the researchers.

According to the Scopus results, research in this area has exploded since 2017, with 132 studies published between 2017 and 2020. With 150 research articles, Malaysia and Indonesia are two major contributors to the Halal and Islamic tourism literature. According to the study, 160 institutions have been active in conducting study on the present subject, with the majority of the studies coming from Malaysian organizations. The leading journals, “Tourism Management Perspectives” and “Journal of Islamic Marketing,” have published the maximum amount of studies in this area. There are 160 scholars who have contributed to this field, including Han, H. (seven experiments with 136 citations), Battour, M. (336 citations of six), Henderson, J.C. (five documents with 395 citations) and a total of 2420 citations.

The study contributes to the related literature as well as to the researchers interested in exploring this area. The findings of this study will aid Halal and Islamic tourism students, researchers and practitioners in determining its global spread. The study highlights the most promising regions to work on and the various patterns of publications to be aware of, if they choose to publish in this field. In addition, our research serves as a roadmap for future research studies by highlighting the strengths and limitations of the publications in Halal and Islamic tourism. Also, our research provides insights to non-Islamic countries to concentrate on Halal tourism which encourages Muslim travellers to visit these countries, thereby contributing the growth of tourism economy.

5.1 Theoretical implications

From a theoretical standpoint, this research paper follows the call of recent studies by ( Khan and Callanan, 2017 ) and ( Wingett and Turnbull, 2017 ), to develop the stronger theoretical basis for Halal and Islamic tourism domain. While the research domain has grown considerably, it lacks comprehensive insights into Halal and Islamic tourism. We synthesize the past and current research patterns in this particular domain by conducting this analysis using bibliographic coupling and co-citation. Furthermore, there is a clear distinction between Islamic tourism, which refers to travel for religious and pilgrimage purposes and is thus associated with acts of faith and Halal tourism, which is done for recreational, leisure and social reasons. In this context, the term “Halal” refers to acts permitted or authorised by Islamic law ( El-Gohary, 2016 ).

From the journal, it was summarized that the total number of documents from the years 2004 to May 2021 reached 293 documents in the form of articles. The most cited paper, entitled “Islamic tourism and managing tourism development in Islamic societies: The cases of Iran and Saudi Arabia” was written by ( Zamani-Farahani and Henderson, 2010 ). ( Al-Ansi and Han, 2019 ; Battour et al. , 2010 ) were the three best productive writers based on the number of publications. The most cited keywords in HIT's were Halal tourism, Islamic tourism and Muslim tourist. This implies that most of the research studies discuss those topics. Meanwhile, it is suggested to explore more studies based on the least keywords' occurrence such as Sharia hotel, Islamophobia and purchase intentions.

The number of keywords related to Halal and Islamic tourism studies literature shows an awareness of the need for an ethical and moral framework in the marketing field ( Lee et al. , 2019 ) and the growth of halal markets throughout the world ( Alserhan, 2010a , b ). Increasing the awareness of the Muslim population on Halal products is also a business prospect for Muslim entrepreneurs and those with other backgrounds ( Abuznaid, 2012 ), and this serves as a motivation for different groups to explore the Islamic marketing field. Furthermore, monitoring the usage of keywords also can determine the important areas to be focused on.

Finally, the methodology employed in this study has implications for future bibliometric and review research in general. The study also offers complete insight into the idea of Halal tourism that can be used as a reference by tourism business for any strategic efforts, as well as revealing the major research topics that can be used by emerging researchers for their future studies.

5.2 Practical implications

This research reported the significant development recorded by the journal over the years and also presented appropriate information required for the potential authors to publish. It is also intended to guide scholars in the Halal and Islamic tourism field toward new topics and also to support the development of knowledge on Halal and Islamic marketing by providing more space for conceptual papers. A special edition is also recommended to discuss the concepts and research on Halal and Islamic tourism to confirm the expansion of the halal business which is currently popular throughout the world. Collaborations with practitioners in the Islamic marketing industry are to be invited to conduct research and publish in the journals to improve the realistic conditions and needs in the field. As most of the studies are limited to Malaysia and Indonesia, this study also invites contributions from various other countries to add their cultural aspects influencing halal and Islamic tourism.

Building on the work of other scholars, this study offers certain practical implications for the tourism managers and policy makers. From a managerial perspective, this paper suggests that business managers should formulate and execute more extensive strategies to cater to the requirements of Muslim visitors while keeping their religious responsibilities in mind.

This bibliometric research finding might also be used to educate non-Muslim investors on how to respond to an expanding Halal tourist sector. They would get a competitive advantage as a result of this. To make the halal tourist business more acceptable, profitable and sustainable, increasing number of studies on the Halal tourism industry in non-Muslim nations and cross-country studies between muslim and non-Muslim countries are strongly encouraged.

Managers should consider applying for Halal certification as this would instil confidence among Muslim tourists. Destination packages should be designed and positioned by service managers to meet the needs and desires of various customers. This would aid customers in their destination selection processes, as well as facilitate the customers' expectations. Tourism managers should design promotional campaigns that help customers understand the distinction between Halal and Haram foods. Furthermore, smart strategies should be employed to improve access to raw materials, ensure halal food safety, quality and integrity and develop the requisite expertise in this thriving global industry.

Government should provide economic incentives such as tax relaxation for hotels and restaurants that apply for Halal certification. The government should also set up a committee that could develop, establish and monitor Halal and Islamic hospitality compliance standards wherever applicable. The government should devise strategies to encourage Halal and Islamic tourist businesses to use radio-frequency identification (RFID) technology to trace Halal products from the manufacturing floor to the supermarket shelf.

5.3 Limitations and future research

This study has some limitations. First, we rely on writers' forethought to include Halal or Islamic tourism in one of the three areas of search, which are “Title, Abstract and Keywords.” It is possible to overlook an article that does not include any of them in all areas of search. However, the probability is minimal and has no impact on the study findings to discover and disclose the influential components of the Islamic tourism sector. Second, we limited our analysis to articles and reviews published in English in the Scopus database; while the study represents moderate and high-quality publications published in this field, we failed to integrate other databases and languages, such as Arabic, which could have affected our results. Future research can address this research gap in their bibliometric analyses. Based on the bibliometric analysis, it is clear that Malaysia and Indonesia are two of the most important contributors to Halal and Islamic tourism, having conducted 150 studies, while other ASEAN member countries contribution is meagre. Future studies are invited from other countries to bring out cross-country differences in Halal and Islamic tourism. Further studies should contribute to the literature by providing a deeper understanding of how to make destinations of Halal friendly based on millennials perspectives. Future studies may look into how Halal tourism can be complemented in other specialty industries like medical tourism and wellness tourism.

halal tourism experience

Design of study

halal tourism experience

Gives a graphical representation of publications from 2004 to May, 02 2021

halal tourism experience

Showing the list of publications published by different countries

halal tourism experience

Shows the authors of the universities involved in tourism research

halal tourism experience

Network analysis for co-occurrence of author's keywords

halal tourism experience

Expresses the citation analysis of documents

halal tourism experience

Depicts citations of authors

halal tourism experience

Co-citation analysis of sources

Classification of publication by research area

Distribution of publication by years

Publications contributed by different countries

Author of the publication by the University

List of journals publishing Halal and Islamic tourism

Publications by authors with the citations

Abror , A. , Wardi , Y. , Trinanda , O. and Patrisia , D. ( 2019 ), “ The impact of Halal tourism, customer engagement on satisfaction: moderating effect of religiosity ”, Asia Pacific Journal of Tourism Research , Taylor & Francis , Vol. 24 No. 7 , pp. 633 - 643 .

Abror , A. , Patrisia , D. , Trinanda , O. , Omar , M.W. and Wardi , Y. ( 2020 ), “ Antecedents of word of mouth in Muslim-friendly tourism marketing: the role of religiosity ”, Journal of Islamic Marketing . doi: 10.1108/JIMA-01-2020-0006 .

Abuznaid , S. ( 2012 ), “ An-Najah University Journal for Research - B (Humanities) ”, Humanities , Vol. 26 No. 6 , pp. 1473 - 1503 .

Addina , F.N. , Santoso , I. and Sucipto ( 2020 ), “ Concept of halal food development to support halal tourism: a review ”, IOP Conference Series: Earth and Environmental Science , Vol. 475 No. 1 , doi: 10.1088/1755-1315/475/1/012053 .

Adinugraha , H.H. , Nasution , I.F.A. , Faisal , F. , Daulay , M. , Harahap , I. , Wildan , T. , Takhim , M. , et al. ( 2021 ), “ Halal tourism in Indonesia: an Indonesian council of ulama national sharia board fatwa perspective ”, Journal of Asian Finance, Economics and Business , Vol. 8 No. 3 , pp. 665 - 673 .

Aji , H.M. , Muslichah , I. and Seftyono , C. ( 2020 ), “ The determinants of Muslim travellers' intention to visit non-Islamic countries: a halal tourism implication ”, Journal of Islamic Marketing . doi: 10.1108/JIMA-03-2020-0075 .

Al-Ansi , A. and Han , H. ( 2019 ), “ Role of halal-friendly destination performances, value, satisfaction, and trust in generating destination image and loyalty ”, Journal of Destination Marketing and Management , Elsevier , Vol. 13 December 2018 , pp. 51 - 60 .

Al-Ansi , A. , Han , H. , Kim , S. and King , B. ( 2020 ), “ Inconvenient experiences among muslim travelers: an analysis of the multiple causes ”, Journal of Travel Research . doi: 10.1177/0047287520934870 .

Al-Hamarneh , A. and Steiner , C. ( 2004 ), “ Islamic tourism: rethinking the strategies of tourism development in the Arab world after September 11, 2001 ”, Comparative Studies of South Asia , Africa and the Middle East , Vol. 24 No. 1 , pp. 173 - 182 .

Al-Hammadi , A. , Al-Shami , S.A. , Al-Hammadi , A. and Rashid , N. ( 2019 ), “ Halal tourism destination in uae: the opportunities, threats and future research ”, International Journal of Innovative Technology and Exploring Engineering , Vol. 8 No. 6 , pp. 788 - 793 , Special Issue 4 .

Alserhan , B.A. ( 2010a ), “ On Islamic branding: brands as good deeds ”, Journal of Islamic Marketing , Vol. 1 No. 2 , pp. 101 - 106 .

Alserhan , B.A. ( 2010b ), “ Islamic branding: a conceptualization of related terms ”, Journal of Brand Management , Palgrave Macmillan , Vol. 18 No. 1 , pp. 34 - 49 .

Alzeer , J. , Rieder , U. and Hadeed , K.A. ( 2018 ), “ Rational and practical aspects of Halal and Tayyib in the context of food safety ”, Trends in Food Science and Technology , Elsevier , Vol. 71 October , pp. 264 - 267 .

Bastidas-Manzano , A.B. , Sánchez-Fernández , J. and Casado-Aranda , L.A. ( 2021 ), “ The past, present, and future of smart tourism destinations: a bibliometric analysis ”, Journal of Hospitality and Tourism Research , Vol. 45 No. 3 , pp. 529 - 552 .

Battour , M. and Ismail , M.N. ( 2016 ), “ Halal tourism: concepts, practises, challenges and future ”, Tourism Management Perspectives , Elsevier , Vol. 19 , pp. 150 - 154 .

Battour , M.M. , Ismail , M.N. and Battor , M. ( 2010 ), “ Toward a halal tourism market ”, Tourism Analysis , Vol. 15 No. 4 , pp. 461 - 470 .

Battour , M. , Ismail , M.N. and Battor , M. ( 2011 ), “ The impact of destination attributes on Muslim tourist's choice ”, International Journal of Tourism Research , Vol. 13 No. 6 , pp. 527 - 540 .

Battour , M.M. , Battor , M.M. and Ismail , M. ( 2012 ), “ The mediating role of tourist satisfaction: a study of Muslim tourists in Malaysia ”, Journal of Travel and Tourism Marketing , Vol. 29 No. 3 , pp. 279 - 297 .

Battour , M. , Ismail , M.N. , Battor , M. and Awais , M. ( 2017 ), “ Islamic tourism: an empirical examination of travel motivation and satisfaction in Malaysia ”, Current Issues in Tourism , Vol. 20 No. 1 , pp. 50 - 67 .

Battour , M. , Hakimian , F. , Ismail , M. and Boğan , E. ( 2018 ), “ The perception of non-Muslim tourists towards halal tourism: evidence from Turkey and Malaysia ”, Journal of Islamic Marketing , Vol. 9 No. 4 , pp. 823 - 840 .

Boğan , E. ( 2020 ), “ Halal tourism: the practices of halal hotels in alanya, Turkey ”, Journal of Tourism and Gastronomy Studies , Vol. 8 No. 1 , pp. 29 - 42 .

Boğan , E. and Sarıışık , M. ( 2019 ), “ Halal tourism: conceptual and practical challenges ”, Journal of Islamic Marketing , Vol. 10 No. 1 , pp. 87 - 96 .

Brdesee , H. , Corbitt , B. and Pittayachawan , S. ( 2013 ), “ Barriers and motivations affecting information systems usage by Hajj-Umrah religious tourism operators in Saudi Arabia ”, Australasian Journal of Information Systems , Vol. 18 No. 1 , pp. 5 - 23 .

Carboni , M. , Perelli , C. and Sistu , G. ( 2014 ), “ Is Islamic tourism a viable option for Tunisian tourism? Insights from Djerba ”, Tourism Management Perspectives , Elsevier , Vol. 11 , pp. 1 - 9 .

Cavalcante , W.Q.D.F. , Coelho , A. and Bairrada , C.M. ( 2021 ), “ Sustainability and tourism marketing: a bibliometric analysis of publications between 1997 and 2020 using vosviewer software ”, Sustainability (Switzerland) , Vol. 13 No. 9 , doi: 10.3390/su13094987 .

Chen , C. and Song , M. ( 2017 ), “ Measuring scholarly impact, representing scientific knowledge ”. doi: 10.1007/978-3-319-62543-0_4 .

Cheng , M. , Edwards , D. , Darcy , S. and Redfern , K. ( 2018 ), “ A tri-method approach to a review of adventure tourism literature: bibliometric analysis, content analysis, and a quantitative systematic literature review ”, Journal of Hospitality and Tourism Research , Vol. 42 No. 6 , pp. 997 - 1020 .

Cohen , E. and Neal , M. ( 2012 ), “ A middle eastern muslim tourist enclave in bangkok ”, Tourism Geographies , Vol. 14 No. 4 , pp. 570 - 598 .

Danvila-del-Valle , I. , Estévez-Mendoza , C. and Lara , F.J. ( 2019 ), “ Human resources training: a bibliometric analysis ”, Journal of Business Research , Vol. 101 March , pp. 627 - 636 .

Douglas , L.S. and Shaikh , M.A. ( 2004 ), “ Defining islamic education ”, Current Issues in Comparative Education , Vol. 7 No. 1 , pp. 5 - 18 .

Donthu , N. , Gremler , D.D. , Kumar , S. and Pattnaik , D. ( 2020a ), “ Mapping of journal of service research themes: a 22-year review ”, Journal of Service Research , 1094670520977672, SAGE Publications Sage CA, Los Angeles, CA .

Donthu , N. , Kumar , S. and Pattnaik , D. ( 2020b ), “ Forty-five years of journal of business research: a bibliometric analysis ”, Journal of Business Research , Elsevier , Vol. 109 October 2019 , pp. 1 - 14 .

Donthu , N. , Badhotiya , G.K. , Kumar , S. , Soni , G. and Pandey , N. ( 2021a ), “ A retrospective overview of Journal of Enterprise Information Management using bibliometric analysis ”, Journal of Enterprise Information Management , Emerald Publishing .

Donthu , N. , Reinartz , W. , Kumar , S. and Pattnaik , D. ( 2021b ), “ A retrospective review of the first 35 years of the international journal of research in marketing ”, International Journal of Research in Marketing , Elsevier B.V. , Vol. 38 No. 1 , pp. 232 - 269 .

Donthu , N. , Kumar , S. , Mukherjee , D. , Pandey , N. and Lim , W.M. ( 2021c ), “ How to conduct a bibliometric analysis: an overview and guidelines ”, Journal of Business Research , Elsevier , Vol. 133 May , pp. 285 - 296 .

Donthu , N. , Kumar , S. , Pandey , N. and Gupta , P. ( 2021d ), “ Forty years of the international journal of information management: a bibliometric analysis ”, International Journal of Information Management , Elsevier , Vol. 57 , p. 102307 .

Donthu , N. , Kumar , S. and Pattnaik , D. ( 2021e ), “ Intellectual structure and publication pattern in International Journal of Advertising: a bibliometric analysis during 1982-2019 ”, International Journal of Advertising , Routledge , Vol. 40 No. 2 , pp. 148 - 174 .

Donthu , N. , Kumar , S. , Pandey , N. , Pandey , N. and Mishra , A. ( 2021f ), “ Mapping the electronic word-of-mouth (eWOM) research: a systematic review and bibliometric analysis ”, Journal of Business Research , Elsevier , Vol. 135 , pp. 758 - 773 .

Donthu , N. , Kumar , S. , Pattnaik , D. and Lim , W.M. ( 2021g ), “ A bibliometric retrospection of marketing from the lens of psychology: insights from Psychology and Marketing ”, Psychology and Marketing , Wiley Online Library , Vol. 38 No. 5 , pp. 834 - 865 .

Donthu , N. , Kumar , S. , Pattnaik , D. and Pandey , N. ( 2021h ), “ A bibliometric review of International Marketing Review (IMR): past, present, and future ”, International Marketing Review , Emerald Publishing .

Donthu , N. , Kumar , S. , Ranaweera , C. , Pattnaik , D. and Gustafsson , A. ( 2021i ), “ Mapping of journal of services marketing themes: a retrospective overview using bibliometric analysis ”, Journal of Services Marketing , Emerald Publishing .

Donthu , N. , Kumar , S. , Ranaweera , C. , Sigala , M. and Sureka , R. ( 2021j ), “ Journal of Service Theory and Practice at age 30: past, present and future contributions to service research ”, Journal of Service Theory and Practice , Emerald Publishing .

Donthu , N. , Kumar , S. and Pattnaik , D. ( 2021k ), “ Intellectual structure and publication pattern in International Journal of Advertising: a bibliometric analysis during 1982-2019 ”, International Journal of Advertising , Taylor & Francis , Vol. 40 No. 2 , pp. 148 - 174 .

Donthu , N. , Kumar , S. and Pattnaik , D. ( 2021l ), “ The Journal of Consumer Marketing at age 35: a retrospective overview ”, Journal of Consumer Marketing , Emerald Publishing .

Eid , R. and El-Gohary , H. ( 2015 ), “ The role of Islamic religiosity on the relationship between perceived value and tourist satisfaction ”, Tourism Management , Elsevier , Vol. 46 , pp. 477 - 488 .

El-Gohary , H. ( 2016 ), “ Halal tourism, is it really Halal? ”, Tourism Management Perspectives , Elsevier , Vol. 19 , pp. 124 - 130 .

Estevão , C. , Garcia , A.R. , Filipe , S.B. and Fernandes , C. ( 2017 ), “ Convergence in tourism management research: a bibliometric analysis ”, Tourism and Management Studies , Vol. 13 No. 4 , pp. 30 - 42 .

Evren , S. and Kozak , N. ( 2014 ), “ Bibliometric analysis of tourism and hospitality related articles published in Turkey ”, Anatolia , Vol. 25 No. 1 , pp. 61 - 80 .

Faiza , K. and Michelle , C. ( 2017 ), “ Article information : the ‘halalification’ of tourism Abstract ”, Journal of Islamic Marketing .

Garrigos-Simon , F.J. , Narangajavana-Kaosiri , Y. and Narangajavana , Y. ( 2019 ), “ Quality in tourism literature: a bibliometric review ”, Sustainability (Switzerland) , Vol. 11 No. 14 , pp. 1 - 22 .

Global Halal Tourism Organisation ( 2021 ), “ Global halal tourism organisation ”, available at: https://globalhalaltourism.org/halaltourism.php .

Guzeller , C.O. and Celiker , N. ( 2018 ), “ Bibliometric analysis of tourism research for the period 2007-2016 ”, Advances in Hospitality and Tourism Research , Vol. 6 No. 1 , pp. 1 - 22 .

Guzeller , C.O. and Celiker , N. ( 2019 ), “ Bibliometrical analysis of asia pacific journal of tourism research ”, Asia Pacific Journal of Tourism Research , Taylor & Francis , Vol. 24 No. 1 , pp. 108 - 120 .

Haleem , A. , Khan , M.I. , Khan , S. and Jami , A.R. ( 2020 ), “ Research status in Halal: a review and bibliometric analysis ”, Modern Supply Chain Research and Applications , Vol. 2 No. 1 , pp. 23 - 41 .

Han , H. , Al-Ansi , A. , Koseoglu , M.A. , Lin , P.M.C. , Park , J. , Yu , J. and Kim , W. ( 2019 ), “ Halal tourism: travel motivators and customer retention ”, Journal of Travel and Tourism Marketing , Routledge , Vol. 36 No. 9 , pp. 1012 - 1024 .

Hanafiah , M.H. and Hamdan , N.A.A. ( 2020 ), “ Determinants of Muslim travellers Halal food consumption attitude and behavioural intentions ”, Journal of Islamic Marketing , Vol. 2 , doi: 10.1108/JIMA-09-2019-0195 .

Harahsheh , S. , Haddad , R. and Alshorman , M. ( 2019 ), “ Implications of marketing Jordan as a Halal tourism destination ”, Journal of Islamic Marketing , Vol. 11 No. 1 , pp. 97 - 116 .

Henderson , J.C. ( 2009 ), “ Islamic tourism reviewed ”, Tourism Recreation Research , Vol. 34 No. 2 , pp. 207 - 211 .

Henderson , J.C. ( 2016 ), “ Muslim travellers, tourism industry responses and the case of Japan ”, Tourism Recreation Research , Vol. 41 No. 3 , pp. 339 - 347 .

Ho , T. , Zhao , J. and Brown , M.P. ( 2009 ), “ Examining hotel crimes from police crime reports ”, Crime Prevention and Community Safety , Vol. 11 No. 1 , pp. 21 - 33 .

Ismail , M.N. , Ahmad , M.I. , Othman , R. and Ismail , M.S. ( 2019 ), “ Halal tourism research bibliometric analysis in Scopus , ProQuest and ebscohost ”, International Halal Conference .

Jaelani , A.K. , Handayani , I.G.A.K.R. and Karjoko , L. ( 2020 ), “ Development of halal tourism destinations in the era of regional autonomy in West Nusa Tenggara province ”, International Journal of Innovation, Creativity and Change , Vol. 12 No. 12 , pp. 765 - 774 .

Jia , X. and Chaozhi , Z. ( 2020 ), “ ‘Halal tourism’: is it the same trend in non-Islamic destinations with Islamic destinations? ”, Asia Pacific Journal of Tourism Research , Vol. 25 No. 2 , pp. 189 - 204 .

Jiménez-García , M. , Ruiz-Chico , J. , Peña-Sánchez , A.R. and López-Sánchez , J.A. ( 2020 ), “ A bibliometric analysis of sports tourism and sustainability (2002-2019) ”, Sustainability (Switzerland) , Vol. 12 No. 7 , pp. 1 - 18 .

Johnson , A.G. and Samakovlis , I. ( 2019 ), “ A bibliometric analysis of knowledge development in smart tourism research ”, Journal of Hospitality and Tourism Technology , Vol. 10 No. 4 , pp. 600 - 623 .

Kaparthi , S. ( 2005 ), “ A bibliometric analysis ”, Journal of Decision Systems , Vol. 14 Nos 1-2 , pp. 157 - 177 .

Kawuki , J. , Ghimire , U. , Papabathini , S.S. , Obore , N. and Musa , T.H. ( 2021 ), “ A bibliometric analysis of childhood obesity research from China indexed in Web of Science ”, Journal of Public Health and Emergency , Vol. 5 , p. 3 .

Khan , G. and Khan , F. ( 2016 ), “ An investigation of motivations to engage in eWom among inbound Muslim tourists to Malaysia ”, International Journal of Business and Globalisation , Vol. 16 No. 1 , pp. 22 - 37 .

Khan , F. and Callanan , M. ( 2017 ), “ The ‘Halalification’ of tourism ”, Journal of Islamic Marketing , Emerald Publishing .

Khan , M.A. , Pattnaik , D. , Ashraf , R. , Ali , I. , Kumar , S. and Donthu , N. ( 2021 ), “ Value of special issues in the journal of business research: a bibliometric analysis ”, Journal of Business Research , Elsevier , Vol. 125 , pp. 295 - 313 .

Köseoglu , M.A. , Sehitoglu , Y. and Parnell , J.A. ( 2015 ), “ A bibliometric analysis of scholarly work in leading tourism and hospitality journals: the case of Turkey ”, Anatolia , Vol. 26 No. 3 , pp. 359 - 371 .

Koseoglu , M.A. , Rahimi , R. , Okumus , F. and Liu , J. ( 2016 ), “ Bibliometric studies in tourism ”, Annals of Tourism Research , Elsevier , Vol. 61 , pp. 180 - 198 .

Kumar , S. , Pandey , N. , Lim , W.M. , Chatterjee , A.N. and Pandey , N. ( 2021 ), “ What do we know about transfer pricing? Insights from bibliometric analysis ”, Journal of Business Research , Elsevier , Vol. 134 , pp. 275 - 287 .

Lari , L.A.D.A. , Iyanna , S. and Jabeen , F. ( 2019 ), “ Islamic and Muslim tourism: service quality and theme parks in the UAE ”, Tourism Review , Vol. 75 No. 2 , pp. 402 - 413 .

López-Bonilla , J.M. and López-Bonilla , L.M. ( 2021 ), “ Leading disciplines in tourism and hospitality research: a bibliometric analysis in Spain ”, Current Issues in Tourism , Taylor & Francis , Vol. 24 No. 13 , pp. 1880 - 1896 .

Lee , H.S. , Cheng , F.F. , Nassir , A.M. and Hisyam Ab Razak , N. ( 2019 ), “ Impacts of risk based capital regulation in Malaysian islamic insurers (Takaful) ”, Asian Academy of Management Journal of Accounting and Finance , Vol. 15 No. 1 .

Leong , L.Y. , Hew , T.S. , Tan , G.W.H. , Ooi , K.B. and Lee , V.H. ( 2020 ), “ Tourism research progress – a bibliometric analysis of tourism review publications ”, Tourism Review , Vol. 76 No. 1 , pp. 1 - 26 .

Li , M. , Lehto , X. and Li , H. ( 2020 ), “ 40 Years of family tourism research: bibliometric analysis and remaining issues ”, Journal of China Tourism Research , Routledge , Vol. 16 No. 1 , pp. 1 - 22 .

Mannaa , M.T. ( 2020 ), “ Halal food in the tourist destination and its importance for Muslim travellers ”, Current Issues in Tourism , Taylor & Francis , Vol. 23 No. 17 , pp. 2195 - 2206 .

Mastercard-Crescent Rating ( 2021 ), available at: https://www.crescentrating.com/reports/global-muslim-travel-index-2021.html .

Mavric , B. , Öğretmenoğlu , M. and Akova , O. ( 2021 ), “ Bibliometric analysis of slow tourism ”, Advances in Hospitality and Tourism Research (AHTR) , Vol. 9100 , pp. 157 - 178 .

Merigó , J.M. , Mulet-Forteza , C. , Martorell , O. and Merigó-Lindahl , C. ( 2020 ), “ Scientific research in the tourism, leisure and hospitality field: a bibliometric analysis ”, Anatolia , Routledge , Vol. 31 No. 3 , pp. 494 - 508 .

Michael Hall , C. ( 2011 ), “ Publish and perish? Bibliometric analysis, journal ranking and the assessment of research quality in tourism ”, Tourism Management , Elsevier , Vol. 32 No. 1 , pp. 16 - 27 .

Mulet-Forteza , C. , Martorell-Cunill , O. , Merigó , J.M. , Genovart-Balaguer , J. and Mauleon-Mendez , E. ( 2018 ), “ Twenty five years of the journal of travel and tourism marketing: a bibliometric ranking ”, Journal of Travel and Tourism Marketing , Routledge , Vol. 35 No. 9 , pp. 1201 - 1221 .

Neveu , N. ( 2010 ), “ Islamic tourism as an ideological construction: a Jordan study case ”, Journal of Tourism and Cultural Change , Vol. 8 No. 4 , pp. 327 - 337 .

Niñerola , A. , Sánchez-Rebull , M.V. and Hernández-Lara , A.B. ( 2019 ), “ Tourism research on sustainability: a bibliometric analysis ”, Sustainability (Switzerland) , Vol. 11 No. 5 , pp. 1 - 17 .

Nusair , K. , Butt , I. and Nikhashemi , S.R. ( 2019 ), “ A bibliometric analysis of social media in hospitality and tourism research ”, International Journal of Contemporary Hospitality Management , Vol. 31 No. 7 , pp. 2691 - 2719 .

Okumus , B. , Koseoglu , M.A. and Ma , F. ( 2018 ), “ Food and gastronomy research in tourism and hospitality: a bibliometric analysis ”, International Journal of Hospitality Management , Elsevier , Vol. 73 October 2017 , pp. 64 - 74 .

Öztürk , R. ( 2020 ), “ The trends of marketing literature during the Covid-19 pandemic: a review with bibliometric analysis ”, OPUS Uluslararası Toplum Araştırmaları Dergisi , Ekim Özel Sayısı , Vol. 16 No. 29 , pp. 3251 - 3273 .

Pradana , M. , Huertas-García , R. and Marimon , F. ( 2020 ), “ Muslim tourists' purchase intention of halal food in Spain ”, Current Issues in Tourism , Taylor & Francis , pp. 1 - 5 .

Prayag , G. ( 2020 ), “ Halal tourism: looking into the future through the past ”, Tourism Recreation Research , Taylor & Francis , Vol. 45 No. 4 , pp. 557 - 559 .

Preko , A. , Mohammed , I. and Ameyibor , L.E.K. ( 2020 ), “ Muslim tourist religiosity, perceived values, satisfaction, and loyalty ”, Tourism Review International , Vol. 24 Nos 2-3 , pp. 109 - 125 .

Profile , S.E.E. and Profile , S.E.E. ( 2018 ), “ A bibliometric analysis on sustainable tourism studies: a review of 8 Years (2010-2017) ”, Turizm Akademik Dergisi , Vol. 5 No. 2 , pp. 63 - 72 .

Rahayu , S.S. ( 2021 ), “ International journal of religious tourism and pilgrimage islamic hotel Indicators : a bibliometric study islamic hotel Indicators : a bibliometric study ”, Vol. 9 No. 1 .

Rahman , M.K. ( 2014 ), “ Motivating factors of islamic tourist's destination loyalty: an empirical investigation in Malaysia ”, Journal of Tourism and Hospitality Management , Vol. 2 No. 1 , pp. 63 - 77 .

Rahman , M. , Moghavvemi , S. , Thirumoorthi , T. and Rahman , M.K. ( 2020 ), “ The impact of tourists' perceptions on halal tourism destination: a structural model analysis ”, Tourism Review , Vol. 75 No. 3 , pp. 575 - 594 .

Rahmawati , R. , Oktora , K. , Ratnasari , S.L. , Ramadania , R. and Darma , D.C. ( 2021 ), “ Is it true that lombok deserves to be a halal tourist destination in the world? A perception of domestic tourists ”, Geojournal of Tourism and Geosites , Vol. 34 No. 1 , pp. 94 - 101 .

Rasul , T. ( 2019 ), “ The trends, opportunities and challenges of halal tourism: a systematic literature review ”, Tourism Recreation Research , Taylor & Francis , Vol. 44 No. 4 , pp. 434 - 450 .

Ratnasari , R.T. , Gunawan , S. , Mawardi , I. and Kirana , K.C. ( 2020 ), “ Emotional experience on behavioral intention for halal tourism ”, Journal of Islamic Marketing . doi: 10.1108/JIMA-12-2019-0256 .

Rey-Martí , A. , Ribeiro-Soriano , D. and Palacios-Marqués , D. ( 2016 ), “ A bibliometric analysis of social entrepreneurship ”, Journal of Business Research , Elsevier , Vol. 69 No. 5 , pp. 1651 - 1655 .

Ruhanen , L. , Weiler , B. , Moyle , B.D. , McLennan , C. and lee , J. ( 2015 ), “ Trends and patterns in sustainable tourism research: a 25-year bibliometric analysis ”, Journal of Sustainable Tourism , Vol. 23 No. 4 , pp. 517 - 535 .

Rusby , Z. and Arif , M. ( 2020 ), “ Development of sharia tourism in Riau province Indonesia ”, African Journal of Hospitality, Tourism and Leisure , Vol. 9 No. 1 , pp. 1 - 13 .

Sánchez-Riofrío , A.M. , Guerras-Martín , L.Á. and Forcadell , F.J. ( 2015 ), “ Business portfolio restructuring: a comprehensive bibliometric review ”, Scientometrics , Springer , Vol. 102 No. 3 , pp. 1921 - 1950 .

Said , M.F. , Adham , K.A. , Muhamad , N.S. and Sulaiman , S. ( 2020 ), “ Exploring halal tourism in Muslim-minority countries: muslim travellers' needs and concerns ”, Journal of Islamic Marketing . doi: 10.1108/JIMA-07-2020-0202 .

Sharma , P. , Singh , R. , Tamang , M. , Singh , A.K. and Singh , A.K. ( 2021 ), “ Journal of teaching in travel and tourism: a bibliometric analysis ”, Journal of Teaching in Travel and Tourism , Routledge , Vol. 21 No. 2 , pp. 155 - 176 .

Shi , B. , Zhao , J. and Chen , P.J. ( 2017 ), “ Exploring urban tourism crowding in Shanghai via crowdsourcing geospatial data ”, Current Issues in Tourism , Vol. 20 No. 11 , pp. 1186 - 1209 .

Sigala , M. , Kumar , S. , Donthu , N. , Sureka , R. and Joshi , Y. ( 2021 ), “ A bibliometric overview of the journal of hospitality and tourism management: research contributions and influence ”, Journal of Hospitality and Tourism Management , Elsevier , Vol. 47 , pp. 273 - 288 .

Statista ( 2021 ), “ Statista ”, available at: https://www.statista.com/outlook/mmo/travel-tourism/worldwide .

Sureka , R. , Donthu , N. and Kumar , S. ( 2020 ), “ Three decades of the journal of teaching in international business: a bibliometric overview ”, Journal of Teaching in International Business , Taylor & Francis , Vol. 31 No. 3 , pp. 259 - 285 .

Taheri , B. ( 2016 ), “ Emotional connection, materialism, and religiosity: an islamic tourism experience ”, Journal of Travel and Tourism Marketing , Vol. 33 No. 7 , pp. 1011 - 1027 .

Tiamiyu , T. , Quoquab , F. and Mohammad , J. ( 2020 ), “ Muslim tourists' intention to book on Airbnb: the moderating role of gender ”, Journal of Islamic Marketing . doi: 10.1108/JIMA-08-2020-0253 .

Theresa Waterbury ( 2018 ), “ 기사 (article) 와 안내문 (information) ”, The Eletronic Library , Vol. 34 No. 1 , pp. 1 - 5 .

Usman , H. , Sobari , N. and Sari , L.E. ( 2019 ), “ Sharia motivation in Muslim tourism definition, is it matter? ”, Journal of Islamic Marketing , Vol. 10 No. 3 , pp. 709 - 723 .

Vishwakarma , P. and Mukherjee , S. ( 2019 ), “ Forty-three years journey of Tourism Recreation Research: a bibliometric analysis ”, Tourism Recreation Research , Taylor & Francis , Vol. 44 No. 4 , pp. 403 - 418 .

Vargas-Sánchez , A. and Moral-Moral , M. ( 2022 ), “ Halal tourism ”, Encyclopedia of Tourism Management and Marketing , Edward Elgar Publishing , pp. 1 - 3 .

Vargas-Sánchez , A. and Moral-Moral , M. ( 2019a ), “ Halal tourism: literature review and experts' view ”, Journal of Islamic Marketing , Emerald Publishing .

Vargas-Sánchez , A. and Moral-Moral , M. ( 2019b ), “ 12 halal tourism: insights from ”, Islamic Tourism , p. 154 .

Wardi , Y. , Abror , A. and Trinanda , O. ( 2018 ), “ Halal tourism: antecedent of tourist's satisfaction and word of mouth (WOM) ”, Asia Pacific Journal of Tourism Research , Taylor & Francis , Vol. 23 No. 5 , pp. 463 - 472 .

Wingett , F. and Turnbull , S. ( 2017 ), “ Halal holidays: exploring expectations of Muslim-friendly holidays ”, Journal of Islamic Marketing , Emerald Publishing .

Wisker , Z.L. , Kadirov , D. and Nizar , J. ( 2020 ), “ Marketing a destination brand image to muslim tourists: does accessibility to cultural needs matter in developing brand loyalty? ”, Journal of Hospitality and Tourism Research , pp. 1 - 22 .

Yagmur , Y. , Ehtiyar , R. and Aksu , A. ( 2019 ), “ Evaluation of halal tourism in terms of bibliometric characteristics ”, Journal of Islamic Marketing , Vol. 11 No. 6 , pp. 1601 - 1617 .

Yang , F.X. , Wong , I.A. , Tan , X.S. and Wu , D.C.W. ( 2020 ), “ The role of food festivals in branding culinary destinations ”, Tourism Management Perspectives , Elsevier , Vol. 34 , p. 100671 .

Yilmaz , I. ( 2019 ), “ Bibliometric analysis of bibliometric studies on tourism published in Turkey ”, Anais Brasileiros de Estudos Turísticos - ABET , Vol. 9 No. 1, 2 e 3 , pp. 1 - 9 .

Zamani-Farahani , H. and Henderson , J.C. ( 2010 ), “ Islamic tourism and managing tourism development in islamic societies: the cases of Iran and Saudi Arabia ”, International Journal of Tourism Research , Vol. 12 No. 1 , pp. 79 - 89 .

Zhao , J. ( 2018 ), The Hospitality and Tourism Industry in China: New Growth, Trends, and Developments , CRC Press .

Acknowledgements

Authors contribution : All the authors contributed equally for this study.

Corresponding author

Related articles, we’re listening — tell us what you think, something didn’t work….

Report bugs here

All feedback is valuable

Please share your general feedback

Join us on our journey

Platform update page.

Visit emeraldpublishing.com/platformupdate to discover the latest news and updates

Questions & More Information

Answers to the most commonly asked questions here

Best Halal Restaurants in Santa Clara, CA

Halal restaurants in santa clara, establishment type, online options, traveler rating, dietary restrictions, restaurant features.

halal tourism experience

Halal Market

Photo of Halal Market - Santa Clara, CA, US. Storefront

Review Highlights

Sanober H.

“ Their goat meat prices are so much better than Taj Mahal which is just down the road. ” in 2 reviews

Robert M.

“ Not only does the product exceed that of most bay area butchers, the actual service is also great. ” in 2 reviews

Kim N.

“ Great little store that carries Afghan, Pakistani , Indian, and Middle Eastern goods. ” in 2 reviews

Location & Hours

Suggest an edit

Map

583 Saratoga Ave

Santa Clara, CA 95050

Other Grocery Nearby

Lucky

1.0 miles away from Halal Market

Mike V. said "I came here for the first time at around 3pm on a Monday. I needed to pick up a bottle of whiskey (a gift for a friend) and a quick bite to eat. Since the Crown Royal was locked in a glass cabinet, I asked for help and was slows…" read more

in Bakeries, Grocery

Grocery Outlet Bargain Market

Grocery Outlet Bargain Market

2.1 miles away from Halal Market

Annie S. said "Why don't more people know about this place and go here?! I first found out about it when I was trying to kill time waiting for dinner at Orenchi. I was pretty skeptical when I saw all the low prices ("Are they expired?! Or going to…" read more

in Grocery, Discount Store

Amenities and More

Ask the community.

Ask a question

Yelp users haven’t asked any questions yet about Halal Market .

Recommended Reviews

Photo of Username

  • 1 star rating Not good
  • 2 star rating Could’ve been better
  • 3 star rating OK
  • 4 star rating Good
  • 5 star rating Great

Select your rating

Overall rating

Photo of Tina W.

Well I can't keep coming to a store that keeps changing prices on me for the same things I order ! Also a lot of every day products are overpriced . This use to be a good honest market many years ago , I'm sad that it has changed. I was told about another market across the street from Walmart on Stevens Creek in Santa Clara , I will be checking it out very soon .

Photo of Moe E.

I usually come here for Arabic groceries that I can't find at other local ethnic grocery stores. Although the shop is small, their selection is quite large! Parking can be done on the front and back of the building which is convenient. I recommend calling in advanced to make sure they have what you want.

Storefront

Worst experience in this store. I came close to the closing time and the two gentlemen in the store were not gentle at all. Asked if they have bonless chicken and the guy at the counter refused and started yelling if i need the other meat or not. Avoid going to this store.

Photo of Sanober H.

Been coming here for 2 years now and I have to say once of the hidden halal markets gems in the Bay Area. Its small and not so well organized but their organic chicken is amazing. I have tried chicken from many places (taj mahal, tayyibaat, medina in fremont) but this chicken always cooks so juicy and delicious! Their goat meat prices are so much better than Taj Mahal which is just down the road. I paid $65 for a whole goat leg at Taj and here I only paid $40 for a whole goat leg. And I have to say it was much much better then the Taj one. They even have fresh turkey slices which is great for my lunches :)

Photo of Tamim S.

I go here for two things - Good Quality Halal Meat - Their fresh Naan Bread Both are elementary for us and very good. Prices for the other stuff is Ok.

Photo of Venkata D.

Excellent meat. We got goat meat from this store, very tender and excellent taste. I highly recommend this store.

Photo of Shujaat A.

Lady owner is very greedy & she is not friendly to customers. She charged me full buffet price for my 3 year old & 6 year old. We were 2 adults & 2 kids but she charge me for 4 adults. Buffet trays were almost empty On top of that their food Is not Pakistani or Indian its something else. I can cook Better than them. Will Never go back again.

Photo of Osama A.

Favorite halal market to go to ever. They are nice, polite, professional and courteous of your needs. I've done it all with them. Slaughtered a sheep and they cut if for us. I always get my meat from there and they can also marinate meat for you if you call ahead of time. 10/10 would recommend this place. Oh and it's also the cleanest!

Photo of Kim N.

Great little store that carries Afghan, Pakistani, Indian, and Middle Eastern goods. Halal meats, spices, breads and other assorted groceries. They even carry hookahs and Lazzari charcoal for grilling. Excellent selection if you're looking to do some specific ethnic cooking.

Photo of Mary H.

Nice Staffing, and very tasty and good quality meat, variety of International Food definitely I'll be back...

4 other reviews that are not currently recommended

You Might Also Consider

The Olive Bar

The Olive Bar

3.8 miles away from Halal Market

Elizabeth R. said "My cousin, from Utah, read some reviews about this place, so my sister and I decided to investigate. I found out I didn't know anything about the evoo until I came here. Our teacher was so knowledgeable (and not in the snobby kinda…" read more

in Olive Oil

BiBi Bakery & Cafe - San Jose

BiBi Bakery & Cafe - San Jose

1.8 miles away from Halal Market

LisaMarie W. said "Well on my first visit ever they did a good job and customer service was really good despite what other yelpers have posted. I came here on Saturday morning as a favor to my husband who said "I want a danish from a GOOD bakery, not…" read more

in Bakeries, Sandwiches, Patisserie/cake Shop

People Also Viewed

Desi fresh halal meat & Grocery on Yelp

Desi fresh halal meat & Grocery

Halal Meats Deli & Grocery on Yelp

Halal Meats Deli & Grocery

Taj Mahal Fresh Market on Yelp

Taj Mahal Fresh Market

Maiwand Market Of Santa Clara on Yelp

Maiwand Market Of Santa Clara

Baraka Halal Market on Yelp

Baraka Halal Market

Indian Market on Yelp

Indian Market

Al Forat Market on Yelp

Al Forat Market

Halal Market on Yelp

Fatima Bazaar

The Meat Corner on Yelp

The Meat Corner

Best of Santa Clara

Things to do in Santa Clara

Find more Grocery near Halal Market

People found Halal Market by searching for…

Middle Eastern Grocery Stores Santa Clara

Best Afghan Store in Santa Clara

Best Halal Store in Santa Clara

Best Indian Grocery Store in Santa Clara

Best Middle Eastern Store in Santa Clara

Best Pakistani Grocery Store in Santa Clara

Afghan Bread in Santa Clara

Afghan Grocery in Santa Clara

Fresh Chicken in Santa Clara

Goat Meat in Santa Clara

Halal Meat Market in Santa Clara

Halal Grocery in Santa Clara

Browse Nearby

Restaurants

Things to Do

Supermarket

Grocery Near Me

Supermarkets Near Me

You are using an outdated browser. Please upgrade your browser to improve your experience.

PIA

Please select region

  • National Capital Region
  • Cordillera Administrative Region
  • Ilocos Region
  • Cagayan Valley
  • Central Luzon
  • Bicol Region
  • Western Visayas
  • Central Visayas
  • Eastern Visayas
  • Zamboanga Peninsula
  • Northern Mindanao
  • Davao Region
  • SOCCSKSARGEN
  • Caraga Region

Eastern Visayas embraces cultural inclusivity towards Muslim-friendly tourism

Featured Image

No. of Shares:

Currently viewed by: Marcus Rosit

Aaron Cotejar

  • by Aaron Cotejar
  • Mar. 7, 2024 1:17 pm in Features

The Department of Tourism (DOT) in Eastern Visayas has taken a significant step towards promoting inclusivity and cultural appreciation in the tourism sector through a Muslim-friendly tourism orientation at the Oriental Leyte Hotel on March 5, 2024.

This initiative aimed to provide tourism establishments, tourism officers, and other stakeholders with essential insights into catering to the needs of Muslim travelers while promoting understanding and respect for their culture and faith-based behaviors.

Journey towards collaboration

DOT Undersecretary Myra Paz Valderrosa-Abubakar took the lead in introducing cultural sensitivity, halal-friendly accommodations, and essential services to enrich the experience of Muslim tourists in Eastern Visayas.

In her keynote address, she expressed optimism about the region's cultural and culinary tourism potential and stressed the importance of collaboration to offer diverse products and services to the Muslim community.

Abubakar declared, "This orientation marks the start of multiple collaborations with your region," underscoring the importance of implementing Muslim-friendly practices to create a welcoming atmosphere for all travelers.

halal tourism experience

Highlights of orientation

The event highlighted the fundamentals of halal, the guidelines on operations, the recognition of Muslim-friendly accommodation establishments, the global halal economy, and halal certification technicalities, among other topics.

This focus is evident in the National Tourism Development Plan (NTDP) 2023-2028, which aims to improve the country's tourism industry. The region is progressing toward becoming a friendly destination for Muslim travelers by providing services and amenities catering to their needs.

According to Abubakar, embracing Muslim-friendly practices ensures that all travelers feel welcome and accommodated, regardless of their cultural or religious background. She emphasized that inclusivity is essential for enhancing the overall tourism experience.

“Natutuwa po ako kasi kakaiba po ang preparasyon na ginawa ng DOT Region 8, talaga pong nakikita po natin na mayroon po talagang touch ng pagkamuslim yung decorations and all; kaya po na tutuwa ako. Maraming salamat kay Regional Director Karina Rosa S. Tiopes ,” Abubakar said.

(I am delighted because the preparation done by DOT Region 8 is unique; we can see the Muslim touch. The decorations and everything are well-placed, and that's why I am happy. Many thanks to Regional Director Karina Rosa S. Tiopes.)

halal tourism experience

Emerging Muslim-friendly destination

The Philippines has been recognized as the "Emerging Muslim-Friendly Destination of the Year" at the Halal in Travel Global Summit 2023 in Singapore for its dedication to promoting Muslim-friendly tourism.

This award validates the country's commitment to showcasing its rich culture and heritage to Muslim travelers worldwide by strategically developing its halal tourism portfolio.

Tourism Secretary Christina Garcia Frasco expressed her delight in this achievement, highlighting its opportunities to introduce the Philippines' diverse culture and breathtaking destinations, such as Mindanao, to the global Muslim community.

Tourism stakeholders’ support

Maria Lordez Ludette Ruiz, owner of the travel and tour company Leyte Golf and the president of the association of Leyte operators, mentioned that catering to Muslim-friendly tourism is a big step, considering that it will open up a new market for them. However, they need to discuss it and set up a plan to offer certified halal products and accommodations.

Juliana Maaghop, a regional tour guide, realized the need to be sensitive in various aspects, including language use, food selection, and menu offerings. She is committed to honing her cultural awareness and ensuring that her tours are inclusive for all visitors.

She emphasized the importance of discussing tourist attractions, particularly accommodations, with extra sensitivity when broaching religion-related topics.

Eastern Visayas is leading the way in promoting Muslim-friendly tourism, setting an example of cultural inclusivity and cooperation, and creating a more welcoming and fulfilling travel experience for everyone. 

By providing an orientation, the region demonstrates its dedication to embracing diversity and facilitating meaningful connections between travelers from different backgrounds. (AAC, PIA Leyte)

  • Department of Tourism Eastern Visayas
  • DOT Region 8
  • Muslim-friendly tourism orientation
  • DOT Undersecretary Myra Paz Valderrosa-Abubakar
  • Muslim tourists
  • Muslim travelers
  • global halal economy
  • Regional Director Karina Rosa S. Tiopes
  • Emerging Muslim-Friendly Destination
  • Love Eastern Visayas
  • Oriental Leyte Hotel

About the Author

halal tourism experience

Aaron Cotejar

Information Officer

As a writer, I craft feature stories that delve into the complexities of life. Unlike visual mediums such as film or photography, I rely solely on the power of language to bring my stories to life. The true beauty of a story lies in its ability to be seen through a different lens, allowing us to delve deeper into the human experience. For me, writing is about entertaining an audience and creating meaningful and informative content to help us connect on a deeper level.

Related Articles

Related news.

  • Most Viewed
  • Trending Features
  • Archived Features

Feedback / Comment

Get in touch, philippine information agency.

The Philippine Information Agency is the official public information arm of the Government of the Republic of the Philippines. The PIA works with the Office of the President, national government agencies, and other public sector entities in communicating their programs, projects, and services to the Filipino people. The agency has a regional office in all 16 regions and has an information center in 78 provinces across the Philippines.

Government Links

  • The President
  • Presidential Communications Office
  • APO Production Unit, Inc.
  • Bureau of Communications Services
  • Freedom of Information
  • People's Television Network, Inc.
  • Philippine Broadcasting Services
  • Philippine News Agency
  • Presidential Broadcast Staff - Radio Television Malacañang
  • Office of the Vice President
  • Supreme Court
  • Senate of the Philippines
  • House of Representatives

+63 2 8 926 5129

[email protected]

Republika ng Pilipinas

Republic of the Philippines

All content is in the public domain unless otherwise stated.

IMAGES

  1. Indonesia shares its Halal Tourism Experience at MIHAS

    halal tourism experience

  2. Halal Tourism

    halal tourism experience

  3. Halal Travel is Booming and Coming to a Destination Near You

    halal tourism experience

  4. Halal Tourism

    halal tourism experience

  5. halal food tourist spot

    halal tourism experience

  6. Indonesia Berpartisipasi dalam World Halal Tourism Summit 2016

    halal tourism experience

COMMENTS

  1. The Rise of Halal Tourism: What You Need to Know

    Experience a groundbreaking shift in the travel industry with the unstoppable rise of Halal Tourism. In recent years, halal tourism has emerged as a significant trend in the global tourism industry. It refers to a form of travel that caters to Muslim travelers' specific needs and requirements, such as access to Halal food, prayer facilities ...

  2. The Rise of Halal Tourism

    Ms. Hamdi of Halal Travel Guide agreed. "We encourage Muslims to seek culturally immersive travel experiences outside of the traditional Muslim-friendly destinations such as Dubai and Morocco ...

  3. Full article: Memorable Halal Tourism Experience and Its Effects on

    The study also examines the relationship between memorable Halal tourism experience and place attachment. Data were gathered from Muslim tourists who had a halal tourism experience during the 48 months preceding the time of data collection (April 2018-March 2022). The empirical results support all eight hypotheses.

  4. Holistic tourist experience in halal tourism evidence from Indonesian

    Halal tourist experience is a strong determinant of the tourists' post-purchase behaviour (Abror et al., 2019; Suhartanto et al., 2021), thus from a practical perspective, understanding the holistic tourist experiences will help managers to create appropriate marketing strategies to meet halal tourists needs.

  5. What is halal tourism and why is it so popular?

    Halal tourism in the Caribbean. Halal tourism is not something you'll commonly find in the Caribbean. Islam is not a dominant religion in any of the Caribbean countries; it is at its highest in Surimane, though still only accounts for 15.2% of the populations' religion. The Palms Resort in Barbados offer a 100% halal experience.

  6. Tourist experience in Halal tourism: what leads to loyalty?

    The partial least squares modelling reveals that Halal experience, perceived experience quality, perceived value, and satisfaction are important drivers of Halal tourist loyalty. Further, the results of this research disclose that amongst the dimensions of Halal experience, the people in the destination dimension has the biggest impact on ...

  7. Halal Tourism Britain

    Let us plan your memorable Halal travel experience to Britain and enjoy famous landmarks and attractions plus hidden Muslim gems. Book a tour online now! ... I definitely look forward to attending more tours with 'Halal Tourism Britain'. Highly recommend! - Minnie_Me, TripAdvisor. Halal Tourism Britain +44 (0) 20 7993 85 95 +44 (0) 7956 ...

  8. [PDF] Memorable Halal Tourism Experience and Its Effects on Place

    Memorable Halal Tourism Experience and Its Effects on Place Attachment. Although Halal tourism is becoming an important tourism sec-tor and represents one of the largest niche markets in global tourism, the aspects that makes this type of tourism memorable are still unexplored for academics and practitioners. The aim of this study is to examine ...

  9. Tourist experience in Halal tourism: what leads to loyalty?

    This study assesses how tourist loyalty is determined by Halal experience, experience quality, perceived value, and satisfaction. For this purpose, a survey was drawn from literature, designed to ...

  10. Motivational, emotional and memorable dimensions of non-Muslim tourists

    Consumer-centric studies on the emotional dimensions of non-Muslim tourist's halal food experiences are lacking (Mostafa, 2020). Consumers' emotions significantly influence the evaluation of their experiences and positive emotions are associated with memorable experiences (Tung and Ritchie, 2011).

  11. The Impact of Memorable Halal Travel Experience

    The objective of this research was verifying the hypothesis that a memorable halal travel experience had an effect on future travel intention in halal tourism. This quantitative research was conducted by asking Muslim foreign tourists who were visiting Indonesia about their perceptions of halal tourism directly using a questionnaire. The results showed the structural equation modelling ...

  12. Halal Adventure Tourism: Exciting Activities for Thrill-Seekers

    Halal adventure tourism is a niche segment of the travel industry that caters specifically to Muslim travelers seeking exciting and thrilling experiences while adhering to their Islamic beliefs and principles. This unique market combines adventure activities, such as trekking, zip-lining, scuba diving, and wildlife safaris, with halal-friendly ...

  13. (PDF) Memorable Halal Tourism Experience and Its Effects on Place

    Data were gathered from Muslim tourists who had a halal tourism experience during the 48 months preceding the time of data collection (April 2018-March 2022). The empirical results support all ...

  14. Tours in London and Britain

    Experience the most prettiest village in Britain and the Venice of the Cotswolds with professional tour guide. ... Halal Tourism Britain +44 (0) 20 7993 85 95 +44 (0) 7956 468 081 [email protected] 124 City Road. London, EC1V 2NX, UK Tour Categories. Cruises ...

  15. Brazil Halal Tourism: A Flourishing Destination for Muslim Travelers

    These technologies can enhance the visitor experience and make Brazil's Halal tourism offerings more accessible to a global audience. Expanding Beyond Traditional Markets. Brazil has the opportunity to expand its Halal tourism market beyond traditional regions. By targeting emerging Halal tourism markets in Southeast Asia, Africa, and other ...

  16. Halal Tourism

    While there has been a number of studies that attempt to conceptualize and define practices of Halal tourism, further studies are required to understand different antecedents of Halal tourism consumption and experiences, and the linkage between Halal tourism consumption and enlightenment, as it is an outreaching purpose among Muslim travelers.

  17. Memorable Halal Tourism Experience and Its Effects on Place Attachment

    Muslim tourists' Halal tourism experiences (Han et al., 2019; Suhartano et al., 2021), and research on this topic is still in quite an early stage (Mohsin et al., 2020). Offering tourists memorable tourism experiences (MTEs) is central to gaining a sustainable competitive advantage against competitors in the tour- ...

  18. A bibliometric analysis of Halal and Islamic tourism

    According to Statista (2021), the travel and tourism industry is expected to generate US$ 383,782m in revenue. By 2025, revenue is projected to grow at a rate of 24.05% annually and resultant to the market value of US$ 908,844m and online sales will reach 72% of the overall revenue of the tourism and travel sector.

  19. Halal Restaurants in Santa Clara

    Limit search to Santa Clara. 1. Dishdash. 734 reviews Open Now. Mediterranean, Middle Eastern $$ - $$$. 4.4 mi. Sunnyvale. Middle Eastern culinary tradition meets modern dining at this venue, featuring spiced lamb, aromatic chicken tawook, and a selection of mezze, complemented by a yogurt sauce.

  20. (PDF) The Influence of Halal Tourism Experiences on Revisit Intention

    The results showed that perceived value could mediate between halal tourism experiences and revisit intentions. Still, religiosity cannot judge between perceived value and review purpose, while ...

  21. Top 10 Best Halal Near Santa Clara, California

    These are the best halal restaurants that offer delivery in Santa Clara, CA: Best Halal in Santa Clara, CA - ACHILLES, Tarim Garden, Shawarmaji, ShaQ, iniBurger - Santa Clara, Kabab & Curry's, Pita & Salt, IGrill Kebabs and Biryani, California MoMo Kitchen, Euro Grill.

  22. THE HALAL GUYS

    Specialties: The Halal Guys are bringing American Halal Food to the masses. Featuring a flavor profile that can't be replicated in any other cuisine format, flawlessly cooked, premium quality Halal meats that are seasoned to perfection and a melting pot of Middle Eastern and Mediterranean flavors that are sure to delight like our world famous White Sauce. Come see why "We Are Different".

  23. HALAL MARKET

    18 reviews and 7 photos of Halal Market "Great little store that carries Afghan, Pakistani, Indian, and Middle Eastern goods. Halal meats, spices, breads and other assorted groceries. They even carry hookahs and Lazzari charcoal for grilling. Excellent selection if you're looking to do some specific ethnic cooking."

  24. PIA

    The Department of Tourism (DOT) in Eastern Visayas has taken a significant step towards promoting inclusivity and cultural appreciation in the tourism sector through a Muslim-friendly tourism orientation at the Oriental Leyte Hotel on March 5, 2024. This initiative aimed to provide tourism establishments, tourism officers, and other stakeholders with essential insights into catering to the ...

  25. Barbados Halal Experience on Instagram: "We welcome All of you to

    117 likes, 4 comments - barbadoshalalexperience on March 7, 2024: "We welcome All of you to Barbados! Thank you to our brother from @muslimsgotravel for doing this ..."