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Asia-Pacific Tourism Market

Market Survey on Asia-Pacific Tourism Market Covering Sales Outlook, Up-to-date Key Trends, Market Size and Forecast, Analysis of Tour Package Sales, Visitor Expenditure Outlook, Number of Trip Analysis, Market Statistics on Number of Arrivals and Departures, Statistics on Length of Visit

An In-depth Market Insights of Asia-Pacific Tourism Market including Airlines, Hotel Companies, Car Rental, Train, Tour Operators, and Government Bodies Covering Countries like China, Japan, Korea, India, ASEAN, Australia, New Zealand, and Rest of APAC

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Asia-Pacific Tourism Market Outlook

As per the latest findings of Future Market Insights, Asia-Pacific tourism revenue is expected to be US$ 138,345.6 Million by the end of 2023. In the long-term, the Asia-Pacific region tourism is estimated to reach at around US$ 414,579.0 Million in 2033.

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2018 to 2022 Asia-Pacific Tourism Market Outlook Compared to 2023 to 2033 Forecast

The Asia-Pacific tourism market experienced a drop in market valuation with a CAGR of -15.3% during the period 2018 to 2022, driven by factors such as an outbreak of covid-19 and the closure of a large number of places across Asia-Pacific region.

According to the UN World Tourism Organization, international tourist arrivals in the Asia-Pacific region increased by 6% in 2018, and by another 4% in 2019. However, the outbreak of COVID-19 pandemic in 2020 caused a significant decline in the international tourist arrivals in the region and the market is yet to recover.

Despite the decline, countries like China, Japan, South Korea, and Thailand remained some of the most popular destinations in the region, attracting millions of tourists each year. Additionally, destinations such as Vietnam, Cambodia, and Laos have also seen significant growth in tourism. The market is expected to recover post the COVID-19 period and many countries are announcing travel bubbles and are working to attract tourists again.

However, while the Asia-Pacific tourism market experienced strong growth during 2018 to 2019, the pandemic caused a significant decline in 2020 and 2021, it is expected to recover in the coming years.

What are the Driving Factors Boosting the Asia-Pacific Tourism Market?

Travel to sites in the Asia Pacific area has been more accessible due to advancements in infrastructure and transportation

The growing middle class population in countries like China and India has led to an increase in disposable income and a greater desire to travel. As a result, more and more people from these countries are travelling internationally, including to destinations in the Asia Pacific region. Increased accessibility to travel, improvements in infrastructure and transportation, such as the expansion of airports and the development of high-speed trains, have made it easier for people to travel to destinations in the Asia Pacific region. The Asia Pacific region offers diverse range of attractions and this diversity of attractions helps to attract a wide range of travellers to the region.

Many countries in the Asia Pacific region have been actively promotion themselves as tourist destinations through marketing and promotional activities, including advertising campaigns and travel fairs. Many countries in the region have been politically stable, which makes them more attractive to tourists as they are less likely to be affected by civil unrest or other safety concerns. The increasing digitization and e-visa processes have made traveling easier and more efficient for tourists and help to attract more tourists to the region.

Positive word of mouth and social media have played a big role in promoting the region, with tourists sharing their experiences and photos online, encouraging others to visit. The region is known for its affordable prices, both for accommodation and for local food and shopping, which makes it an attractive option for budget-conscious travellers.

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What are the Key Trends Boosting the Asia-Pacific Tourism Market?

People looking for accessible, high-quality healthcare and wellness services are increasingly travelling

China has become one of the largest source markets for tourism in the Asia Pacific region, and this trend is expected to continue in the future. The popularity of budget travel, such as backpacking and couch surfing, is on the rise in the Asia Pacific region, as more people look for affordable ways to explore the region. More and more travelers are looking for sustainable and responsible travel options, and destinations in the Asia Pacific region are responding by promoting eco-friendly tourism and conservation efforts. Adventure tourism, such as hiking, skiing and diving, as well as niche tourism, such as gastronomy, culture, and sports tourism, is becoming more popular in the region.

Technology is playing an increasingly important role in the tourism industry in the Asia Pacific region, with more and more people using online platforms to plan, book and share their travel experiences. The Asia Pacific region has become a popular destination for medical and wellness, tourism, as people seek out affordable and high-quality healthcare and wellness services. While some destinations in the Asia Pacific region, such as Japan and Australia, are well-established tourist destinations, new destinations such as Vietnam and Cambodia are emerging as popular travel destinations.

Also, there is increase in local and independent travel as more and more travelers interested in authentic local cultures, more people are choosing independent travel and using local guides and operators, this helps in promoting local economies.

What are the Growth Opportunities In Asia-Pacific Tourism Sector?

Infrastructure improvements have boosted accessibility and the region's ability to host tourists.

Asia Pacific region has a large potential for attracting international tourists, particularly from developed regions such as the United States and Europe. Also, as the middle class continues to grow in countries such as China and India, there will be a corresponding increase in domestic tourism. Development in infrastructure such as airports, hotels and transportation systems, which will make it easier for tourists to visit. Infrastructural development has led to increased accessibility, increase in capacity of the region to accommodate tourists. The development of luxury hotels and resorts has attracted high-end tourists to the region, who are willing to spend more on their vacations.

The future of tourism in Asia Pacific must include diversification beyond the traditional demographic of international visitors. Domestic tourist expenditures in Asia Pacific reached an all-time high in 2019. Destinations must be promoted to domestic markets in order to encourage visitors to return in the near future.

Many countries in the region are looking to diversify their tourism product, such as developing eco-tourism, cultural tourism, and adventure tourism to attract a wider range of tourists. With the advent of virtual tours and 360-degree video, it has become easier for people to have an immersive experience of a destination before actually visiting, which in turn has led to an increase in tourism in the region.

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Country-wise insights

How is government of india promoting the development of tourism.

Promoting ecotourism and adventure tourism through the development of infrastructure

Although the tourist industry is mostly driven by the private sector, it is nonetheless reliant on a complex web of government regulations, inter-country travel agreements, and infrastructure investments.

Many states in India have their own state-level tourism boards which work to promote the state as a tourist destination, and to develop policies and programs to support the tourism industry within states. Providing tax incentives for the development of tourist infrastructure, and investing in the development of tourist facilities.

According to data from the Ministry of Tourism, Government of India, the southern states of Andhra Pradesh, Karnataka, Kerala, Tamil Nadu, and Telangana collectively received around 85 million domestic tourists and 8.5 million foreign tourists in 2019. Kerala receiving over 15 million domestic tourists and 1.5 million foreign tourists in 2019. Promoting ecotourism and adventure tourism by developing facilities for activities such as trekking, rock climbing, and wildlife safaris, and by promoting conservation of natural resources.

How is China Diversifying Its Tourism Sector?

“China is investing in the growth of its cruise sector, which is projected to enhance tourism in coastal regions”

China is working to diversify its tourism sector by developing new types of tourism and promoting lesser-known destinations. This includes destinations such as the Silk Road, the Yellow Mountains, and the Three Gorges. They are working to promote its rich cultural and historical heritage as a tourist attraction. This includes developing facilities and infrastructure at historical sites, and promoting cultural festivals and events.

China is investing in the development of its cruise industry, which is expected to boost tourism in the coastal regions. Also enhancing the digitization of the tourism sector by promoting the use of digital technologies in the tourism industry to improve the overall tourist experience and make it more convenient for tourists to plan and book their trips.

Category-wise Insights

Which age group is more likely to travel in asia-pacific region.

The number of tourists aged 46 to 55 is likely to grow dramatically.

The age group that is most likely to travel for tourism in the Asia Pacific region varies depending on the country and type of tourism. However, younger adults and teenagers are more likely to travel for leisure, adventure, and backpacker tourism. They are more likely to be interested in exploring new cultures, trying new activities, and travelling on a budget. Middle-aged group travel for relaxation, visiting historical sites, and experiencing local culture.

Tourists aged 46 to 55 are expected to increase rapidly. This group is also drawn to religious and faith-based attractions and is interested in visiting a variety of religious sites.

Which Booking Channel do Tourists Prefer?

Online booking channels to lead the booking channel segmentation

There are a variety of booking channels for tourism in Asia, including online travel agencies (OTAs), such as Booking.com, Agoda, and Expedia, as well as airline and hotel websites. Additionally, many tour operators and local travel agencies offer booking services. In certain countries, it’s also possible to book accommodations and activities through popular messaging apps like WeChat and Line.

In other countries like India, offline booking channels such as travel agents and tour operators are quite popular. Ctrip, Hotels.com, TripAdvisor, Airbnb, and many more are some of the main booking channels but there are many local channels specific to certain countries in the region as well.

Competitive Landscape

The Asia-Pacific area has enormous potential for the development of the tourism industry; the UNWTO anticipates a CAAG rate of 5% for tourist arrivals between 2016 and 2030. By 2030, the region is projected to receive 535 million tourists, or 30% of all tourists worldwide.

Growth is anticipated to be fuelled by the middle class's continuous ascent and more money invested in the travel and tourism sector. Increased market openness, air connectivity, and travel facilitation promote growth. Therefore, it is crucial for the industry's stakeholders to stay current on the major factors influencing the growth of tourism, with the following factors having a special influence and impact.

The industry's established companies are employing distinctive techniques to seize market share in this very competitive environment. To guarantee that clients receive quality service and value for their money, the players want to maintain full control over all aspects of services and channel support.

Scope of Report

Asia-pacific tourism market by category, by direct suppliers:.

  • Hotel Companies
  • Tour Operators
  • Government Bodies

By Indirect Suppliers:

  • OTA (Online Travel Agency)
  • Traditional Travel Agencies
  • TMC’s (Travel Management Companies)
  • Corporate Buyers
  • Aggregators

By Activity Type:

  • Medical Tourism
  • Sports Tourism
  • Culinary Tourism
  • Adventure Tourism

By Demographic:

By tourism type:.

  • International

By Booking Channel:

  • Phone Booking
  • Online Booking
  • In Person Booking

By Tour Type:

  • Individual travel
  • Professional Groups
  • Group travels

By Country:

Frequently asked questions, what drives the asia-pacific tourism market.

Asia Pacific travel booms on infrastructure, and transportation by driving sales.

What is the Key Trend in the Market?

People looking for high-quality healthcare and wellness services are increasingly traveling.

What is the Growth Forecast for the Asia-Pacific Tourism Market?

The market is forecast to register a CAGR of 11.6% through 2033.

What is the Current Market Valuation?

The market is estimated to generate revenue of US$ 138,345.6 million in 2023.

What is the Key Opportunity in the Asia-Pacific Tourism Market?

Infrastructure improvements boost accessibility and the region's ability to host tourists.

Table of Content

List of tables, list of charts.

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Asia-Pacific Group Travel Market Size, Share, Competitive Landscape and Trend Analysis Report by Group Type and Sales Channel : Global Opportunity Analysis and Industry Forecast, 2019-2030

CG : Travel & Luxury Travel

  • Report Code: A05706
  • Tables: 101

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Asia-pacific Group Travel Market Outlook-2026

The Asia-Pacific group travel market size is expected to be valued at $689.5 billion by 2030, registering a CAGR of 6.0% from 2019 to 2030. According to UNWTO, Tourism is a social, cultural, and economic phenomenon, which entails movement of people across countries or places outside their usual environment for personal or professional purpose. Tourism sector has grown uninterrupted over the past years, becoming one of the fastest and largest-growing economic sectors around the world. International tourist arrivals have consistently grown over the years, from 25 million in 1950 to about 670 million in 2000 and reaching about a billion in 2012. In 2017s, international tourist arrivals grew by a remarkable 7%, recording a total arrival of about 1.3 billion. Furthermore, 2018 experienced an increase of international tourist arrivals for about 6% recording total arrivals of 1.4 billion tourists worldwide.

Asia-Pacific Group Travel Market

The Asia-Pacific tourism market attracts numerous travelers from intra region as well as inter region. Intraregional tourist arrivals are anticipated to rise at the robust rate in Asia-Pacific region. Moreover, Asia-Pacific offers diverse leisure and adventure activities. Rain forests of Borneo, Mount Everest of Nepal, Sundarbans in India, and Whale watching in New Zealand have attracted tourists from round the world. Economic growth, ease of travel restrictions, increase in competition, and aggressive promotion strategies adopted by the engaged stakeholders in the industry along with regional government have significantly promoted and accelerated the expansion of the Asia-Pacific group travel industry.

However, the industry faces major challenges of terrorism, political unrest, and climate change. Political unrest and terrorism have affected the overall volume of foreign trips and choice of destination. Terrorism risk tends to profoundly intimidate the tourist affecting tourist perceptions of destinations and travel behavior. A mismanaged disaster results in tarnishing of destination’s image of safety with cascading effects of long-term crisis for the local tourism industry. Aftermath of terror attacks in country results in cancellation of bookings by various tour operators and agencies. Political unrest and terrorism results in the turmoil of the affected regional tourism industry

Leisure Group segments dominates the Asia-Pacific Group Travel market and is expected to retain its dominance throughout the forecast period.

Groups that travel for the purpose of leisure, recreation, and vacations are termed as leisure groups. This also includes travel by groups for relaxation and entertainment. Leisure travel is often characterized by experiencing local tourist attractions, relaxing on beaches, or staying in congenial resorts and hotels. Travel for leisure dawned from the nineteenth century, however today’s leisure tourism industry has evolved multidimensionally. People are now extensively stepping outside the hectic lifestyle to unwind and release stress. As a result, travelers are looking for different ways to enhance their travel experience, which includes recreational activities, spiritual activities, and cultural activities.

Travel Agencies segment is projected to grow with fastest CAGR during the forecast period

Last few years have experienced radical transformation in the working of travel agencies. As more people are now being connected to internet, travel agencies have started their own website with diversified travel packages offerings around the world. The agencies use high end technology travel solutions with the latest updates and details of thousands of hotels, flights, and car rental services available with them. Furthermore, companies through their innovative mobile travel apps are now attracting large audiences for travel bookings. Apps infused with various features powered by artificial intelligence are being developed to remain connected to travelers throughout their journey and assist them during their visit. Travel apps offer high flexibility, wide options, and seamless consumer experience, and thus acts as a prominent differentiating factor for the tourists while choosing a travel agency. As a result, the travel agencies segment leads in terms of Asia-Pacific group travel market share in 2018 and is expected to retain its dominance throughout the Asia-Pacific group travel market forecast period.

China dominates the Asia-Pacific Group Travel market and is expected to grow with a CAGR of 7.3% during the forecast period

The Asia-Pacific group travel market is segmented based on group type, sales channel, and country. Based on group type, the Asia-Pacific group travel market is studied across leisure group, special interest group, high end group and incentive travel. Based on sales channel, the Asia-Pacific group travel market is bifurcated into travel agencies and tour operators. To gain a comprehensive understanding, the Asia-Pacific group travel market scenario is analyzed across key countries namely Thailand, Indonesia, Malaysia, Singapore, India, Philippines, China, Taiwan, Hong Kong, Japan, Korea, and rest of Asia-Pacific.

The Asia-Pacific group travel market analysis offers lucrative growth opportunities for the engaged stakeholders in the industry. Rise in disposable income, expansion of logistics & infrastructure, and rigorous promotion and advertising of regional tourism by respective governments majorly drive the Asia-Pacific group travel market growth. The region offers lucrative opportunities to market players for launching innovative packages for group travelers in the region.

The key players profiled in the report for Asia-Pacific group travel market are EXO Travel, Thomas Cook (India) Limited, G2 Travel, Apollo Asia Travel Group (AATG), Destination Asia, Expedia, Inc. Miki Travel Limited, Trafalgar, and ASIA DMC

Key Benefits for Asia-pacific Group Travel Market:

The Asia-Pacific group travel market report provides an extensive analysis of the current and emerging Asia-Pacific group travel market shares and opportunities.

The report provides detailed qualitative and quantitative analysis of the current Asia-Pacific group travel market trends and future estimations that help evaluate the prevailing market opportunities.

The market forecast is offered along with information related to Asia-Pacific Group Travel market size, key drivers, restraints, and opportunities.

The market analysis is conducted by following key product positioning and monitoring the top competitors within the market framework.

The report provides extensive qualitative insights on the potential and niche segments or regions exhibiting favorable growth and Asia-Pacific group travel market demand.

  Asia-Pacific Group Travel Market Report Highlights

Analyst Review

Asia-Pacific has enjoyed exceptional performance in international tourism in the last few years with above 80% of travelers being intraregional. Outbound demand is led by China, the world’s leading source market and top spender since 2012. Asia-Pacific’s dynamic economies have continued to nurture the region both as an outbound and inbound regional source market in the context of global tourism. Rapid economic growth in a region coupled with market openness in addition to rise in air connectivity and travel facilitation augment tourism in the Asia-Pacific region, both to/from other regions (interregional) and within the region (intraregional).

Identifying white spaces for further development and facilitation of tourism requires consortium to address social issues and shift in consumer preferences. Addressing the regional trends and adapting business accordingly requires colossal level of collaboration and agreement across different complex business and technology.

While majority of investment continues to foster toward tourism infrastructure in the form of airports, hotels, and attraction spots, the issue of human capital in tourism is anticipated to become more critical in the upcoming future sector. As a result, greater strides must be made aligning attention toward education and training in the tourism sector  

  • Leisure Group
  • Special Interest Group
  • High End Group
  • Incentive Travel
  • Travel Agencies
  • Tour Operators

The forecast period of Asia-Pacific Group Travel market report is from 2019 to 2030.

The global Asia-Pacific Group Travel market was valued at $ 363.1 billion in 2019

The report covers detailed profiling of key companies operating in the market including EXO Travel, Thomas Cook (India) Limited, G2 Travel, Apollo Asia Travel Group (AATG), Destination Asia, Expedia, Inc. among others

Top companies holding significant market share are EXO Travel, G2 Travel, Apollo Asia Travel Group (AATG), Expedia, Inc.

The travel agencies segment of the report is expected to growth at a healthy CAGR during the forecast period

The rise in demand for unique holiday experience is expected to drive the growth of the group travel market.

Leisure group, special interest group, high end group, and incentive traveler groups are currently trending in the market

Leisure group segment of the report hold maximum market share in 2019.

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Asia-Pacific Group Travel Market

Global Opportunity Analysis and Industry Forecast, 2019-2030

Asia Pacific Travel and Tourism Market

asia tourism market

Asia Pacific Travel and Tourism Market Size, Share & Trends Analysis Report by Destinations (Domestic, and International), and by Mode of Travel (Roadways, Airways, Railways, and Marine), and Impact of COVID-19 on Asia Pacific Travel and Tourism Industry, and Forecast 2019-2025

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  • Report Description
  • Table of Content
  • List of Tables
  • List of Charts

Research Methodology

The travel and tourism sector has been largely impacted by the spread of coronavirus across the region. The spread of the COVID-19 has forced domestic carriers to cancel and temporarily suspend flights operating within the Asia Pacific region, especially in China, South Korea, Japan, and India. Most of the companies have halted their operations to China since the outbreak. Thus, the suspension and postponements of flights within the region lead to air carriers missing out on gross revenue targets.

Asia Pacific travel and tourism industry report is segmented on the basis of destinations and modes of travel. Based on the destinations, the travel and tourism sector is sectioned as domestic and international. Whereas, based on the mode of travel, it is segmented into roadways, airways, railways, and marine. Amongst the destination, the international segment has been largely impacted by the pandemic. This is due to the cancellations of the flights by the users as well as the shutdowns and lockdowns in the cities across the region. At the end of January and February, the domestic traveling in the region has raised, as the peoples prefer to reach homes safely before the conditions get worsen. In March, there has been a sharp fall in the industry as the government across the region has lockdown the cities as well as banned almost all ways of transports, which further exacerbated the industry condition. 

Amongst the mode of travel, each and every segment has been affected somehow. For instance, there were approximately 700 people on board the Diamond Princess Cruise ship and when the ship comes under examination; infections more than 156 people were infected to the virus. Due to such, all the modes of traveling have been stopped or canceled across Japan.

The prominent players operating in the Asia Pacific travel and tourism industry include Cox and Kings Ltd., Thomas Cook Ltd., SOTC Travel Ltd., Royal Caribbean Cruises, Asia Expedition Cruise, Princess Cruises, American Airlines Group, United Airlines Inc., Deutsche Lufthansa AG, Air China Ltd., Eastern Air Lines among others. Due to the outbreak of the pandemic coronavirus, these companies are largely affected. Several airline companies are affected due to the outbreak due to which traveling from all the countries is strictly banned. Since the outbreak, the travel and tourism sector entirely mandated to shut down entirely. As per the estimations, it could take up 10 months or more to for the travel and tourism sector to return to its normal levels.

The study on the travel and tourism industry is incorporated by extensive primary and secondary research conducted by the research team. In secondary research, different approaches have been adopted to derive the market value, market growth rate and analyze trends in the industry due to the COVID-19 pandemic. In the report, the analysis of the country is provided by analyzing various regional players, laws & policies, consumer behavior, macro-economic factors and impact of the pandemic. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures. Besides, an expected recovery timeline of the industry will also be provided with the best- and worst-case scenario which will aid the companies to take their future steps in the Asia Pacific travel and tourism industry.

Sources Include

  • Financial reports of companies involved in the market
  • Whitepapers, research-papers, and news blogs
  • Company websites and their product catalog
  • Government Organizations Reports

The report provides an in-depth analysis on market size, intended quality of the service preferred by consumers. The report will serve as a source for 360-degree analysis of the market thoroughly integrating different models.

The Report Covers

  • Comprehensive research methodology of Asia Pacific travel and tourism Industry.
  • This report also includes a detailed and extensive market overview with key analyst insights.
  • An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
  • Analysis of regional regulations and other government policies impacting Asia Pacific travel and tourism industry.
  • Insights about market determinants which are stimulating Asia Pacific travel and tourism industry.
  • Detailed and extensive market segments with regional distribution of forecasted revenues.
  • Extensive profiles and recent developments of the market players. 

1. Report Summary

1.1. Research Methods and Tools

1.2. Market Overview and Insights

1.3. Scope of the Report

1.4. Analyst Insight & Current Market Trends

1.4.1. Key Findings

1.4.2. Recommendations

1.4.3. Conclusion

1.5. Government support/Bailout Packages for the travel and tourism industry

1.6. Supply & Demand Analysis

2. Historical Market Overview

2.1. HistoricalMarket Growth Estimation in Asia Pacific Travel and Tourism industry excluding COVID-19 pandemic 

2.2. Deviations in Asia Pacific Travel and tourism industry growth rate due to COVID-19 pandemic 

3. Segmentation

3.1. By Destinations

3.1.1. Domestic 

3.1.2. International

3.2. By Mode of Travel

3.2.1. Roadways

3.2.2. Airways

3.2.3. Railways

3.2.4. Marine

4. Impact of COVID-19 on Major Economies

4.4. Rest of Asia-Pacific 

5. Companies Covered

5.1. Abercrombie & Kent USA

5.2. AirAsia Bhd

5.3. Air China Ltd.

5.4. Air India

5.5. All Nippon Airways Co., Ltd.

5.6. American Airlines Group

5.7. Asia Expedition Cruise

5.8. China Ways LLC

5.9. Club Mahindra Holidays

5.10. Cox and Kings Ltd.

5.11. Deutsche Lufthansa AG

5.12. Eastern Air Lines

5.13. (InterGlobe Aviation Ltd.) Indigo 

5.14. Intrepid Travel Pty Ltd.

5.15. Korean Air

5.16. Princess Cruises Inc.

5.17. Qantas Airways Ltd.

5.18. Royal Caribbean Cruises Ltd.

5.19. SOTC Travel Ltd.

5.20. Thomas Cook Ltd.

5.21. Top Deck Travel Ltd.

5.22. United Airlines Inc.

  • ASIA PACIFIC MARKET RESEARCH AND ANALYSIS BY DESTINATIONS 2018-2025 ($ MILLION)
  • ASIA PACIFIC MARKET RESEARCH AND ANALYSIS BY DOMESTIC DESTINATIONS 2018-2025 ($ MILLION)
  • ASIA PACIFIC MARKET RESEARCH AND ANALYSIS BY INTERNATIONAL DESTINATIONS 2018-2025 ($ MILLION)
  • ASIA PACIFIC MARKET RESEARCH AND ANALYSIS BY MODE OF TRAVEL 2018-2025 ($ MILLION)
  • ASIA PACIFIC MARKET RESEARCH AND ANALYSIS BY ROADWAYS 2018-2025 ($ MILLION)
  • ASIA PACIFIC MARKET RESEARCH AND ANALYSIS BY AIRWAYS 2018-2025 ($ MILLION)
  • ASIA PACIFIC MARKET RESEARCH AND ANALYSIS BY RAILWAYS 2018-2025 ($ MILLION)
  • ASIA PACIFIC MARKET RESEARCH AND ANALYSIS BY MARINE 2018-2025 ($ MILLION)
  • CHINA TRAVEL AND TOURISM INDUSTRY RESEARCH AND ANALYSIS 2018-2025 ($ MILLION)
  • JAPAN TRAVEL AND TOURISM INDUSTRY RESEARCH AND ANALYSIS 2018-2025 ($ MILLION)
  • INDIA TRAVEL AND TOURISM INDUSTRY RESEARCH AND ANALYSIS 2018-2025 ($ MILLION)
  • REST OF ASIA PACIFIC TRAVEL AND TOURISM INDUSTRY RESEARCH AND ANALYSIS 2018-2025 ($ MILLION)
  • ASIA PACIFIC TRAVEL AND TOURISM INDUSTRY TREND PRE AND POST COVID-19, 2018-2025 (%)
  • CHINA TRAVEL AND TOURISM INDUSTRY TREND PRE AND POST COVID-19, 2018-2025 (%)
  • JAPAN TRAVEL AND TOURISM INDUSTRY TREND PRE AND POST COVID-19, 2018-2025 (%)
  • INDIA TRAVEL AND TOURISM INDUSTRY TREND PRE AND POST COVID-19, 2018-2025 (%)
  • REST OF ASIA-PACIFIC TRAVEL AND TOURISM INDUSTRY TREND PRE AND POST COVID-19, 2018-2025 (%)
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Market Size of Travel and Tourism in Asia-Pacific (2017-2021, $ Billion) Share Share on Twitter Share on LinkedIn Industry: Travel services Current: Market Sizing & Shares The market size of the travel and tourism sector in Asia-Pacific reached a value of $163 billion in 2021 Key travel destinations among travelers in Asia Pacific include Thailand, Hong Kong, Vietnam, and Singapore The major companies that have a strong presence in the travel and tourism market for the Asia-Pacific region include Booking Holding Inc, Expedia , China  Tourism Duty Free, Trip.com !function(){"use strict";window.addEventListener("message",(function(e){if(void 0!==e.data["datawrapper-height"]){var t=document.querySelectorAll("iframe");for(var a in e.data["datawrapper-height"])for(var r=0;r Market Size of Travel and Tourism in Asia-Pacific : Industry Overview

Travel and Tourism is one of the key sectors that play a pivotal role in any Country’s Economy and make a significant contribution to the country’s GDP. This growth in travel and tourism activities globally has led to the rise of travel intermediaries and forms an important part of selling travel products to customers.

The market size of the travel and tourism sector in Asia-Pacific reached a value of $163 billion in 2021. In recent years, the rise in the number of online travel intermediaries was aided by the growth in the number of internet users along with the demand for convenience among travelers further supported the rise in the market for online travel Intermediaries.

The travel and tourism market in Asia Pacific grew by 30% in 2021 as the sector witnessed a recovery in the demand after easing the restrictions which were placed on account of the Outbreak of the pandemic COVID-19 and online travel intermediaries’ sharp rise in travel products as the consumers planned their travel activities after the gap of close to two years.

Meanwhile, the growth which the travel and tourism sector was going to see was reversed as the Outbreak of the COVID-19 pandemic completely devastated the industry in 2020. During the year 2020, the market value of travel and tourism in the Asia-Pacific region saw a de-growth of a whopping 69%, and the sectors allied with the industry were severely impacted.

Key travel destinations among travelers in Asia Pacific include Thailand, Hong Kong, Vietnam, and Singapore.

The travel and tourism market in Asia-Pacific grew at a compound annual growth rate of negative 18% during the period 2017-2021. The global travel industry along with its allied sectors saw a slump in market value with the pandemic in 2020. Prior, to 2020, the industry was also witnessing slow growth due to low economic growth.

The major companies that have a strong presence in the travel and tourism market for the Asia-Pacific region include Booking Holding Inc, Expedia , China  Tourism Duty Free, Trip.com.

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Asia Hospitality and Tourism Research

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49 Asia Hospitality and Tourism Reports

asia tourism market

Country Covered: Pakistan

Years

Study Period: 2020 - 2029

List of Companies

Major Players: Cox & Kings Pakistan (Pvt) Ltd, ClickPakistan, Karachi Marriott Hotel, Avari Towers Karachi, Islamabad Serena Hotel

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Country Covered: India

Major Players: Via.com, Booking.com, MakeMyTrip, Yatra, Expedia

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Country Covered: Philippines

Study Period: 2020-2029

Major Players: Ascott International, Baymont Inn & Suites, Best Western, Citadines, Crown Regency Hotels & Resorts

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Country Covered: China

Major Players: eLong, Emei Shan Tourism Co Ltd, Huangshan Tourism Development, Shanghai Jin Jiang International Hotels (Group) Co Ltd, Marriott International

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Major Players: Ctrip, Qunar.com, Tongcheng-Elong Holdings Limited, Tuniu.com, Meituan-Dianping

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Major Players: Oberoi Hotels & Resorts, The Park Hotel, ITC Hotels, Lemon Tree Hotels, Taj Hotels

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Country Covered: Vietnam

Major Players: Vinpearl, Muong Thanh Hospitality, Accor Hotels, InterContinental Hotels Group, Marriott International

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Country Covered: Turkey

Study Period: 2019 - 2029

Major Players: Accor SA, InterContinental Hotels Group, Marriott International, Inc, Wyndham Hotels & Resorts Inc, Rixos Hotels

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Country Covered: Maldives

Major Players: Marriott International, Hilton Worldwide, InterContinental Hotels Group, AccorHotels, Hyatt Hotels Corporation

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Country Covered: Thailand

Major Players: Centara Hotels, Accor SA , InterContinental Hotels Group, Onyx Hospitality Group , Marriott International, Inc 

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Major Players: Beijing Zhiyuan International Travel Agency Co. Ltd., Emei Shan Tourism Co. Ltd., Expedia Group Inc., Guangdong International Hotel Management Holdings Ltd., Huangshan Tourism Development Co. Ltd., Huazhu Group Ltd.

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Country Covered: Singapore

Major Players: Marriott international, Far East Hospitality , InterContinental Hotels Group Plc, Pan Pacific Hotels Group, Accor SA

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Country Covered: Sri Lanka

Major Players: Shangri-La Hotels and Resorts, Mariott International, Inc, Amaya Resorts & Spa , Cinnamon Hotels & Resorts , InterContinental Hotels & Resorts

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Country Covered: Japan

Major Players: Toyoko Inn Co Ltd , Route-Inn Hotels , APA Hotels & Resorts , Prince Hotels & Resorts , Super Hotel Co Ltd

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Country Covered: Hong Kong

Major Players: Harbour Plaza Hotel Management Limited, Regal Hotels International, Marriott International Inc, InterContental Hotel Group, Dorsett Hospitality International

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Country Covered: Malaysia

Major Players: Genting Group, Accor SA, Shangri-la Hotels and Resorts, Hilton Worldwide Holdings Inc, Marriott International Inc

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Major Players: Dufry, Delhi Duty Free, Lotte, The Shilla, Flemingo Travel Retail

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Major Players: Tugo, Expedia, Bookings.com, Agoda, SkyScanner

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Major Players: ITC Hotels, Oberoi Hotels, The Leela, The Indian Hotels Company Limited, The Park Hotels

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Region Covered: Asia

Markets

Countries Covered: China, India, Japan, Australia, Thailand, Vietnam

Major Players: Penninsula Shangai, The Indian Hotels Company Limited, JW Marriott, Hyatt Group, Mandarin Oriental Hotel Group

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Major Players: Carnoustie Ayurveda and Wellness Resort, Niraamaya Wellness Retreat, Mekosha Ayurvedic Retreat, Ananda in Himalayas, Atmantan Wellness Center

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Major Players: Integrated Conference and Event Management, ALC MICE, Gautam and Gautam Group, Alpcord Network, Plan IT! India

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Major Players: Rakuten Travels, JAPANiCAN, Agoda, Jalan.Net, Booking.com

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Major Players: Meituan.com, Qunar.com, Ctrip (Trip.com), Fliggy, eLong

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Countries Covered: China, India, Japan, Australia, Thailand

Major Players: Accor, Hilton Worldwide Holdings Inc., Radisson Hotel Group, Hyatt Hotel Corporation, Marriot International

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Major Players: Airbnb, Inc., Expedia, Inc., ORAVEL STAYS PRIVATE LIMITED, Booking.com, Agoda Company Pte. Ltd.

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Countries Covered: India, China, Singapore, Thailand, Malaysia, Japan

Major Players: QUESTEX LLC, CIEVENTS, ATPI LTD., CONFERENCE CARE LTD, IBTM EVENTS

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Major Players: EXO Travel, ACT Vietnam Travel, Asia Top Travel, Vietnam MICE Travel, Vietnam Alive

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Countries Covered: India, China, Indonesia, Singapore

Major Players: Apollo Hospital Enterprise Limited, Bumrungrad International Hospital, Fortis Healthcare Limited, KPJ Healthcare Berhad, Aditya Birla Memorial Hospital

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Major Players: Clinicspots, Vaidam, MediConnect India, Forerunners Healthcare, Mediniq

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Related Travel Research

Asia pacific travel market report 2020-2024.

Free for Open Access Subscribers

The Asia Pacific travel market, the world’s largest regional market, faced terrible challenges in 2020 and beyond. The original coronavirus epicenter, the APAC travel industry shrank 58% in 2020 from its 2019 size. While nation-specific market shifts vary significantly, the region fared better than many of its global counterparts, due to swift government action in relation to the pandemic. Recovery and developments will also vary, due in large part to the emergence and spread of the Delta variant across the region.   For this report, 13 countries comprise the Asia Pacific travel market: Australia, China, India, Japan, New Zealand, Northeast Asia (including Hong Kong, Macau, South Korea and Taiwan) and Southeast Asia (including Indonesia, Malaysia, Singapore and Thailand). This report provides comprehensive market sizing and projections for the Asia Pacific travel industry from 2018-2024, including analysis of key segments, country-level share and trends, distribution dynamics and more.    Also available in the Asia Pacific Travel Market Report 2020-2024 series:  

• Australia-New Zealand Travel Market Report 2020-2024

• China Travel Market Report 2020-2024

• India Travel Market Report 2020-2024

• Japan Travel Market Report 2020-2024

•  Southeast Asia Travel Market Report 2020-2024

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Tourism Market

asia tourism market

Tourism Market Size By Travel Days (Within 7 Days, More Than 15 Days, and 7-15 Days), By Travel Type (Business Spending and Leisure Spending), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

  • Report ID: TBI-13245
  • Published Date: Jan, 2023
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  • Table of Content
  • Market Segmentation

Methodology

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The global tourism market is expected to reach USD 16.9 Trillion by 2030, at a CAGR of 5.4% during the forecast period 2022 to 2030. Asia Pacific is expected to grow the fastest during the forecast period. 

Market Overview:

Travel may be short-distance, long-distance, domestic, or international. The travel demand is expected to increase significantly over the next few years due to various factors, particularly after the relaxation of travel limitations connected to COVID-19. The different aspects of the broader service sector that meet the wants and needs of people who travel from one part of the world to another are included in the travel business. Sustainable travel, which is predicted to be the future of travel, is projected to have a growing impact on the expansion of the travel and tourist industry. The improvement in accessibility to several isolated but stunning sites as well as the development in disposable income, are the main factors driving the travel and tourism business. The travel and tourist industry has benefited from the robust growth of the general infrastructure and transportation systems. Unique once-in-a-lifetime experiences are becoming more and more popular among millennial tourists. Ecological trips are growing in popularity in this setting. As a result, the global travel and tourism market is expanding faster than before. To diversify their revenue streams, businesses in the travel and tourism industry must provide cutting-edge and distinctive travel experiences, such as immersive tours.

Tourism Market Size

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Recent Development

  • Hilton Worldwide Holdings Inc. made intentions to increase its presence in the Caribbean and Latin America public in August 2022. By the end of 2022, the business anticipates opening its 200th hotel in the area. The company also inked 15 new development partnerships. It announced intentions to open 15 further hotels in the second half of 2022, increasing the total number of projects in its pipeline to 105, totalling almost 15,750 rooms.
  • On Unguja, the largest island in Zanzibar, RIU debuted the Riu Jambo, its second hotel, in June 2022. With a total of 461 rooms, it is a 4-star, 24-hour all-inclusive hotel.

Market Dynamics:

Increasing Government Initiatives - Emerging countries benefit greatly from health tourism's financial output, which enables them to improve their healthcare infrastructure. Public authorities have responded by increasing their participation in travel and tourist websites in favour of healthcare services. For instance, the Thai government released the criteria for issuing smart visas to professionals or business owners seeking to start new ventures in February 2018. This announcement may help international health tourism service providers expand their operations in Thailand.

Restraints:

Rise in Cost- However, one of the main reasons that would impede market growth and further complicate the expansion of the tourism market over the forecast period is the rise in the cost of research and development activities. The development of the cultural tourist business will be further hampered by the strict rules put in place by the authorities in response to the impact of COVID-19.

Opportunities:

Promotions by the government - To draw in a variety of travellers from all over the world, governments and organisations like the World Tourism Organization (UNWTO) are promoting tourism. The global tourism market is expanding as a result of these measures. The emerging notion of adventure tourism is driving the whole tourism market. Furthermore, a recent development in the global tourism industry is medical tourism. The notable price differences between medical procedures in various nations drive the global trend of medical tourism. International sporting events also drive the global tourism business. Sports events like the FIFA World Cup 2014, the London Olympics 2012, and the ICC World Cup 2011 attract travellers.

Challenges:

Several Risks Associated - When a person is travelling to another country, there are several risks associated with it, such as; contracting disease, robbery, legal issues etc. Furthermore, there are several language barriers which also challenge the market’s growth over the forecast period.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific emerged as the largest market for the global tourism market, with a 40% share of the market revenue in 2022.

Asia Pacific currently dominates tourism with a 40% market revenue share in 2022. China and India are the two most powerful nations in the region. The developing BRICS nations are a focus for international tourism and travel companies. In China, the travel and tourism sector is expanding. Tourism industry participants worldwide should benefit financially from inbound and outbound tourism to growing Asia-Pacific nations. Thailand, Japan, Singapore, Vietnam, Indonesia, Malaysia, the Philippines, and South Korea are the most popular travel destinations. After the pandemic's peak, there has been a persistent trend toward ecotourism, emphasising conservation, adventure travel, and health and wellness tours.

Europe is expected to witness the fastest growth during the forecast period. To increase tourism, important government agencies in the area are working with specialised tourism businesses and other government agencies. This is a significant factor influencing the European travel and tourism industry globally.

Europe Region Tourism Market Share in 2022 - 33%

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Travel Days Analysis:

The travel days segment is divided into within 7 days, more than 15 days, and 7-15 days. The within 7 days segment dominated the market, with a market share of around 40% in 2022. The travel days are usually 7 days. As people have their professional responsibilities so they cant expand their travelling days to more than 7, which adds impetus to the segment’s growth.

Travel Type Analysis:

The travel type segment is divided into business spending and leisure spending. Over the forecast period, the business spending segment is expected to grow at the fastest CAGR of 5.9%. Most of the businesses offer travelling facilities to their employees, adding impetus to the segment’s growth.

List of Key Market Players:

  • Austin Adventures, Inc.
  • Butterfield & Robinson Inc.
  • G Adventures
  • Geographic Expeditions Inc.
  • Intrepid Group, ltd.
  • Mountain Travel Sobek
  • Discovery Nomads
  • Row Adventures
  • Cox & Kings Ltd.

Report Description: 

Frequesntly Asked Questions

What is the market size of the global tourism market.

As per The Brainy Insights, the size of the tourism market was valued at USD 11.1 Trillion in 2022 to USD 16.9 Trillion by 2030.

What is the market growth rate of the global tourism market?

The global tourism market is growing at a CAGR of 5.4% during the forecast period 2022-2030.

Which region dominates the global tourism market?

Asia Pacific currently emerged as the largest market for Tourism.

Who are the key players in the global tourism market?

Key players in the Tourism market are Austin Adventures, Inc., Butterfield & Robinson Inc., G Adventures, Geographic Expeditions Inc., Intrepid Group, ltd., Mountain Travel Sobek, Discovery Nomads, Row Adventures, Tui Group, and Cox & Kings Ltd.

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  • Further segmentation of the market on the basis of type, application, end use, product, technology, method, process and any other segment depending on the market
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  • Application segment can be further divided on the basis of companies
  • The companies profiled are not limited, we can incorporate additional companies of your choice
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1. Introduction     1.1. Objectives of the Study     1.2. Market Definition     1.3. Research Scope     1.4. Currency     1.5. Key Target Audience 2. Research Methodology and Assumptions 3. Executive Summary 4. Premium Insights     4.1. Porter’s Five Forces Analysis     4.2. Value Chain Analysis     4.3. Top Investment Pockets           4.3.1. Market Attractiveness Analysis By Travel Days           4.3.2. Market Attractiveness Analysis By Travel Type           4.3.3. Market Attractiveness Analysis By Region     4.4. Industry Trends 5. Market Dynamics     5.1. Market Evaluation     5.2. Drivers           5.2.1. Increasing Government Initiatives     5.3. Restraints           5.3.1. Rise in Cost     5.4. Opportunities           5.4.1. Promotions by government     5.5. Challenges           5.5.1. Several Risks Associated 6. Global Tourism Market Analysis and Forecast, By Travel Days     6.1. Segment Overview     6.2. Within 7 Days     6.3. More Than 15 Days     6.4. 7-15 Days 7. Global Tourism Market Analysis and Forecast, By Travel Type     7.1. Segment Overview     7.2. Business Spending     7.3. Leisure Spending 8. Global Tourism Market Analysis and Forecast, By Regional Analysis     8.1. Segment Overview     8.2. North America           8.2.1. U.S.           8.2.2. Canada           8.2.3. Mexico     8.3. Europe           8.3.1. Germany           8.3.2. France           8.3.3. U.K.           8.3.4. Italy           8.3.5. Spain     8.4. Asia-Pacific           8.4.1. Japan           8.4.2. China           8.4.3. India     8.5. South America           8.5.1. Brazil     8.6. Middle East and Africa           8.6.1. UAE           8.6.2. South Africa 9. Global Tourism Market-Competitive Landscape     9.1. Overview     9.2. Market Share of Key Players in Global Tourism Market           9.2.1. Global Company Market Share           9.2.2. North America Company Market Share           9.2.3. Europe Company Market Share           9.2.4. APAC Company Market Share     9.3. Competitive Situations and Trends           9.3.1. Travel Days Launches and Developments           9.3.2. Partnerships, Collaborations, and Agreements           9.3.3. Mergers & Acquisitions           9.3.4. Expansions 10. Company Profiles     10.1. Austin Adventures, Inc.           10.1.1. Business Overview           10.1.2. Company Snapshot           10.1.3. Company Market Share Analysis           10.1.4. Company Travel Days Portfolio           10.1.5. Recent Developments           10.1.6. SWOT Analysis     10.2. Butterfield & Robinson Inc           10.2.1. Business Overview           10.2.2. Company Snapshot           10.2.3. Company Market Share Analysis           10.2.4. Company Travel Days Portfolio           10.2.5. Recent Developments           10.2.6. SWOT Analysis     10.3. G Adventures           10.3.1. Business Overview           10.3.2. Company Snapshot           10.3.3. Company Market Share Analysis           10.3.4. Company Travel Days Portfolio           10.3.5. Recent Developments           10.3.6. SWOT Analysis     10.4. Geographic Expeditions Inc.           10.4.1. Business Overview           10.4.2. Company Snapshot           10.4.3. Company Market Share Analysis           10.4.4. Company Travel Days Portfolio           10.4.5. Recent Developments           10.4.6. SWOT Analysis     10.5. Intrepid Group, ltd.           10.5.1. Business Overview           10.5.2. Company Snapshot           10.5.3. Company Market Share Analysis           10.5.4. Company Travel Days Portfolio           10.5.5. Recent Developments           10.5.6. SWOT Analysis     10.6. Mountain Travel Sobek           10.6.1. Business Overview           10.6.2. Company Snapshot           10.6.3. Company Market Share Analysis           10.6.4. Company Travel Days Portfolio           10.6.5. Recent Developments           10.6.6. SWOT Analysis     10.7. Discovery Nomads           10.7.1. Business Overview           10.7.2. Company Snapshot           10.7.3. Company Market Share Analysis           10.7.4. Company Travel Days Portfolio           10.7.5. Recent Developments           10.7.6. SWOT Analysis     10.8. Row Adventures           10.8.1. Business Overview           10.8.2. Company Snapshot           10.8.3. Company Market Share Analysis           10.8.4. Company Travel Days Portfolio           10.8.5. Recent Developments           10.8.6. SWOT Analysis     10.9. Tui Group           10.9.1. Business Overview           10.9.2. Company Snapshot           10.9.3. Company Market Share Analysis           10.9.4. Company Travel Days Portfolio           10.9.5. Recent Developments           10.9.6. SWOT Analysis     10.10. Cox & Kings Ltd.           10.10.1. Business Overview           10.10.2. Company Snapshot           10.10.3. Company Market Share Analysis           10.10.4. Company Travel Days Portfolio           10.10.5. Recent Developments           10.10.6. SWOT Analysis

List of Table

1. Global Tourism Market, By Travel Days, 2019-2030 (USD Trillion)

2. Global Within 7 Days, Tourism Market, By Region, 2019-2030 (USD Trillion) 

3. Global More Than 15 Days, Tourism Market, By Region, 2019-2030 (USD Trillion)

4. Global 7-15 Days, Tourism Market, By Region, 2019-2030 (USD Trillion)

5. Global Tourism Market, By Travel Type, 2019-2030 (USD Trillion)

6. Global Business Spending, Tourism Market, By Region, 2019-2030 (USD Trillion)

7. Global Leisure Spending, Tourism Market, By Region, 2019-2030 (USD Trillion)

8. North America Tourism Market, By Travel Days, 2019-2030 (USD Trillion)

9. North America Tourism Market, By Travel Type, 2019-2030 (USD Trillion)

10. U.S. Tourism Market, By Travel Days, 2019-2030 (USD Trillion)

11. U.S. Tourism Market, By Travel Type, 2019-2030 (USD Trillion)

12. Canada Tourism Market, By Travel Days, 2019-2030 (USD Trillion)

13. Canada Tourism Market, By Travel Type, 2019-2030 (USD Trillion)

14. Mexico Tourism Market, By Travel Days, 2019-2030 (USD Trillion)

15. Mexico Tourism Market, By Travel Type, 2019-2030 (USD Trillion)

16. Europe Tourism Market, By Travel Days, 2019-2030 (USD Trillion)

17. Europe Tourism Market, By Travel Type, 2019-2030 (USD Trillion)

18. Germany Tourism Market, By Travel Days, 2019-2030 (USD Trillion)

19. Germany Tourism Market, By Travel Type, 2019-2030 (USD Trillion)

20. France Tourism Market, By Travel Days, 2019-2030 (USD Trillion)

21. France Tourism Market, By Travel Type, 2019-2030 (USD Trillion)

22. U.K. Tourism Market, By Travel Days, 2019-2030 (USD Trillion)

23. U.K. Tourism Market, By Travel Type, 2019-2030 (USD Trillion)

24. Italy Tourism Market, By Travel Days, 2019-2030 (USD Trillion)

25. Italy Tourism Market, By Travel Type, 2019-2030 (USD Trillion)

26. Spain Tourism Market, By Travel Days, 2019-2030 (USD Trillion)

27. Spain Tourism Market, By Travel Type, 2019-2030 (USD Trillion)

28. Asia Pacific Tourism Market, By Travel Days, 2019-2030 (USD Trillion)

29. Asia Pacific Tourism Market, By Travel Type, 2019-2030 (USD Trillion)

30. Japan Tourism Market, By Travel Days, 2019-2030 (USD Trillion)

31. Japan Tourism Market, By Travel Type, 2019-2030 (USD Trillion)

32. China Tourism Market, By Travel Days, 2019-2030 (USD Trillion)

33. China Tourism Market, By Travel Type, 2019-2030 (USD Trillion)

34. India Tourism Market, By Travel Days, 2019-2030 (USD Trillion)

35. India Tourism Market, By Travel Type, 2019-2030 (USD Trillion)

36. South America Tourism Market, By Travel Days, 2019-2030 (USD Trillion)

37. South America Tourism Market, By Travel Type, 2019-2030 (USD Trillion)

38. Brazil Tourism Market, By Travel Days, 2019-2030 (USD Trillion)

39. Brazil Tourism Market, By Travel Type, 2019-2030 (USD Trillion)

40. Middle East and Africa Tourism Market, By Travel Days, 2019-2030 (USD Trillion)

41. Middle East and Africa Tourism Market, By Travel Type, 2019-2030 (USD Trillion)

42. UAE Tourism Market, By Travel Days, 2019-2030 (USD Trillion)

43. UAE Tourism Market, By Travel Type, 2019-2030 (USD Trillion)

44. South Africa Tourism Market, By Travel Days, 2019-2030 (USD Trillion)

45. South Africa Tourism Market, By Travel Type, 2019-2030 (USD Trillion)

List of Figures  

1. Global Tourism Market Segmentation

2. Global Tourism Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Tourism Market Attractiveness Analysis By Travel Days

9. Global Tourism Market Attractiveness Analysis By Travel Type

10. Global Tourism Market Attractiveness Analysis By Region

11. Global Tourism Market: Dynamics

12. Global Tourism Market Share By Travel Days (2022 & 2030)

13. Global Tourism Market Share By Travel Type (2022 & 2030)

14. Global Tourism Market Share By Regions (2022 & 2030)

15. Global Tourism Market Share By Company (2021)

This study forecasts global, regional, and country revenue from 2019 to 2030. Brainy Insights has segmented the global tourism market based on the below-mentioned segments:

Global Tourism Market by Travel Days: 

  • Within 7 Days
  • More Than 15 Days

Global Tourism Market by Travel Type:

  • Business Spending
  • Leisure Spending

Global Tourism Market by Region:

  • South Africa

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

asia tourism market

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

asia tourism market

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
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  • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

asia tourism market

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

asia tourism market

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

asia tourism market

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

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Travel Daily

CRK Routes Asia 2024 win to boost PH int’l tourist arrivals

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The recent award accorded by Routes Asia 2024 to Clark International Airport (CRK) will further boost the country’s international tourist arrivals this year, according to the Department of Tourism (DOT).

CRK was named as the Routes Asia 2024 winner under the 5 Million Passengers Category.

“We are grateful for the recognition bestowed upon Clark International Airport at the Routes Asia Marketing Awards. Winning in the Under 5 Million Passengers category underscores the Marcos Administration’s commitment to excellence in route development marketing. This achievement reflects the dedication of the travel and air transport team and the resilience of CRK, showcasing its remarkable growth and positive impact on the aviation and tourism industries,” Tourism Secretary Christina Garcia Frasco said. She sits as the vice chairman of the Civil Aeronautics Board (CAB). Among Frasco’s first directives is for the DOT to lobby for the full maximization of the country’s regional gateways, including Clark.

asia tourism market

Secretary Frasco further noted that “unlike its ASEAN counterparts such as Thailand, Laos, Vietnam, and Cambodia, which benefit from cross-border travel, connectivity remains the paramount challenge for the Philippines. Thus, the Department has been proactive in working with the transportation department and other concerned stakeholders to increase the country’s connectivity. We are in full support of maximizing the use of other international gateways outside of Manila such as Clark and Cebu for the purpose of expanding direct flights, either commercial or chartered, not only toward the Philippines’ key destinations but also to the emerging destinations across the country.”

Specifically, the DOT introduced programs and initiatives such as visa reforms and airport enhancements that will encourage more travelers to visit the country, including the rollout of the Philippine Experience Program (PEP), as well as familiarization tours and regional expos to entice not only tourists but also potential investors.

“Receiving the Routes Asia Marketing Award is not just a triumph for Clark International Airport, it is also a testament to the collaborative efforts of the travel and tourism industry team and the unwavering support from the aviation community. This award fuels our commitment to continue pushing for the enhancement of connectivity and delivering top-notch airport services to our passengers through the healthy collaboration of our government air transportation agencies and private sector partners,” the tourism chief added.

asia tourism market

According to CRK, the award accorded by Routes Asia 2024 “follows CRK’s exceptional performance in 2023, when it demonstrated significant growth by efficiently handling nearly two million passengers.”

“This outstanding achievement presents a remarkable 160 percent increase from the preceding 12 months, manifesting the airport’s resilience and robust recovery amid challenging circumstances,” CRK added in a statement.

Among the local routes catered to by the airport include the country’s prime destinations Palawan, Cebu, Boracay, among others.

This year, the DOT is targeting to register 7.7 million international tourist arrivals as baseline.

Dive tourism contributes P73 billion to PH economy in 2023: Frasco

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  • Business travel expenditure in India estimated at USD 38.2 billion in 2024

India is the 9th largest travel market in the world for business travel spending. It is the 4th largest market for the Asia Pacific region, representing 5.7 per cent of business travel spending in the region. In 2023, India’s business travel spending grew 24.7 per cent and we anticipate an 18.3 per cent increase in spending in 2024.

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  • Updated On Mar 4, 2024 at 03:50 PM IST

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South Asia's swift tourism recovery to aid Indian inbound by 2026; arrivals to increase by 58%: Expert

Under both mild and severe scenarios, it is projected that by the end of 2024, South Asia will attract 25 million and 60 million visitors, respectively. On the other end, India's attractiveness to tourists is expected to improve by 2026. Prof Haiyan Song, Research Head at PATA, and Dean of Hospitality and Tourism at Hong Kong Polytechnic University shares more insights.

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  • Published On Mar 4, 2024 at 03:50 PM IST

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Hotels - Asia

  • It is projected that the revenue of the Hotels market in Asia will reach US$165.40bn in 2024.
  • The market volume is expected to expand with an annual growth rate (CAGR 2024-2028) of 3.84%, resulting in a projected revenue of US$192.30bn by 2028.
  • By 2028, the number of users in the Hotels market is expected to amount to 0.62bn users.
  • In 2024, the user penetration rate is predicted to be 12.3% and is expected to increase to 13.4% by 2028.
  • The average revenue per user (ARPU) is expected to be US$294.80.
  • It is predicted that 80% of the total revenue in the Hotels market will be generated through online sales by 2028.
  • In comparison with other countries globally, United States is expected to generate the most revenue in the Hotels market with US$110,500m in 2024.
  • The rise of domestic travel in India has led to an increase in demand for budget hotels, with Oyo Hotels and Rooms leading the way.

Key regions: Indonesia , Malaysia , India , Saudi Arabia , Europe

Definition:

Additional Information:

The main performance indicators of the Hotels market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues. Users represent the aggregated number of guests. Each user is only counted once per year. Well-known providers are Hotels.com, trivago, and Booking.com.

The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.

For further information on the data displayed, refer to the info button right next to each box.

  • Booked directly via the providers website, through a tour operator, an online travel agency (OTA), a travel agency or by telephone

out-of-scope

  • Private accommodation and holiday flats, private room and accommodation rentals (e.g. Airbnb)

Travel & Tourism

  • Vacation Rentals
  • Package Holidays
  • Analyst Opinion

The Hotels market will keep its pole-position among the Travel & Tourism markets, when it comes to revenues and user penetration rate. Surveys show that Hotels are, especially for Asian tourists, without doubt the most popular accomodation option.

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IMAGES

  1. Asian tourism- The long road ahead

    asia tourism market

  2. Enhancing the tourism industry in ASEAN

    asia tourism market

  3. The ASEAN tourism market segmentation 2011 As illustrated in Figure 2

    asia tourism market

  4. ASEAN Focusing On Domestic Tourism

    asia tourism market

  5. Japan Travel & Tourism Market Size

    asia tourism market

  6. Tourism Market Size, Share, Trend, Analysis

    asia tourism market

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    BANGKOK, May 31, 2023 -- Updated forecasts for 39 Asia Pacific destinations, released by the Pacific Asia Travel Association (PATA) today, show a very strong increase in aggregate international visitor arrivals (IVAs) under each of three scenarios in 2023, with robust annual growth continuing to the end of 2025. Sponsored by Visa and with data and insights from Euromonitor International, this ...

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    The Asia-Pacific group travel market size is expected to be valued at $689.5 billion by 2030, registering a CAGR of 6.0% from 2019 to 2030. According to UNWTO, Tourism is a social, cultural, and economic phenomenon, which entails movement of people across countries or places outside their usual environment for personal or professional purpose.

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    Asia Pacific Travel and Tourism Market Size, Share & Trends Analysis Report by Destinations (Domestic, and International), and by Mode of Travel (Roadways, Airways, Railways, and Marine), and Impact of COVID-19 on Asia Pacific Travel and Tourism Industry, and Forecast 2019-2025. The travel and tourism sector has been largely impacted by the ...

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    The travel and tourism market in Asia-Pacific grew at a compound annual growth rate of negative 18% during the period 2017-2021. The global travel industry along with its allied sectors saw a slump in market value with the pandemic in 2020. Prior, to 2020, the industry was also witnessing slow growth due to low economic growth. The major ...

  12. Making Asia and the Pacific's Recovering Tourism Industry More People

    The COVID-19 pandemic hit global travel and tourism hard, as governments closed borders and restricted mobility to slow the spread of the virus. Tourist arrivals plunged by about 1 billion people, and millions of jobs in the industry evaporated. The sector is known for its many small businesses, which employ a high share of women, youth, and other vulnerable groups.

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    Southeast Asia Travel Market Report Snapshots. South East Asia Travel and Tourism market is expected to reach USD 77 billion by 2024. The Key factors for market growth are increasing outbound travel by the young population within the region as well as growing inbound travel to the region.

  14. UNWTO/GTERC Asia Tourism Trends

    The UNWTO/GTERC Asia Tourism Trends - 2019 Edition, the sixth annual report in the series, highlights in its first chapter the rapidly growing tourism sector in Asia and the Pacific. The 2nd chapter examines the potential of the Chinese outbound tourism market, the world's largest in both numbers and expenditure, to South America, with ...

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    Travel and tourism in Southeast Asia - known for its white sand beaches, historical architecture and warm climate - contributed $380.6 billion to the region's GDP in 2019, or 11.8% of the total ...

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  24. CRK Routes Asia 2024 win to boost PH int'l tourist arrivals

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    The Hotels market in in Asia is projected to grow by 3.84% (2024-2028) resulting in a market volume of US$192.30bn in 2028. ... The Hotels market will keep its pole-position among the Travel ...

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