madrid tourism fair

FITUR 2024 Reflects the Growth of the Global Tourism Industry With Record Figures

The figures for the 44th edition show the industry's weight over the past year, making FITUR the world's leading trade fair in terms of the number of participants and visitors.

Ecuador is participating as FITUR 2024 Partner Country in a record-breaking year that is bringing together a total of 9,000 participating companies, 152 countries and 806 exhibitors, which in terms of revenue for Madrid represents over €430 million.

The fair, organised by IFEMA MADRID and taking place from 24 to 28 January, is growing in all its dimensions, most notably in international presence, with the official representation of 20 more countries than in 2023.

MADRID--( BUSINESS WIRE )--The 44th edition of the International Tourism Trade Fair , FITUR , to be held in Madrid from 24 to 28 January , organised by IFEMA MADRID , reflects the growth experienced in recent months by the national and international tourism industry and lays the foundations for the consolidation of the sector during 2024.

An event that kick-starts the international calendar of tourism fairs and consolidates its leadership position with the support of all public and private agents in the tourism industry value chain, and which points to record figures in all its dimensions, with a total of 9,000 participating companies, 152 countries, and 806 exhibitors who will be presenting their offers over nine halls , one more than in 2023.

Likewise, FITUR's great response from the industry is also expected to be excellent in terms of attendance, with an estimated 150,000 professional visitors between Wednesday to Friday and 100,000 general public attendees over the weekend.

Also notable is the growth in international participation, one of the most important parameters for FITUR , bringing together 152 country participations in 2024, including 96 official destination representations.

In this way, the International Tourism Fair reflects the latest World Tourism Organisation (UNWTO) forecasts of November 2023 to recover almost 90% of pre-pandemic levels in international tourism with revenues that could reach 1.4 trillion dollars by 2023.

One highlight is the commitment of FITUR Sports , being organised in collaboration with AFYDAD and with the global sponsorship of FRANCE 2024 OLYMPIC AND SPORTS DESTINATION.

In addition, FITUR will continue to make progress in digitisation by offering all the sections' conference programmes via streaming and making the FITUR Live Connect digital platform available to its professional participants.

Andrea Martínez, [email protected] , +34915757121

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FITUR 2024 positions itself as the leading trade fair for global tourism

November 29, 2023

FITUR 2024 anticipates occupying more than 1.5 million square feet of space across 9 halls, bringing together over 9,000 companies and 150,000 professional visitors from the world tourism industry from 145 countries.

Organized by IFEMA MADRID, the 44th edition of FITUR, the international tourism trade fair, is set to take place Jan. 24 to Jan. 28, 2024, at Madrid’s trade fair centre.

According to FITUR’s director, María Valcarce, the outlook for the next edition is looking bright and everything points to the trade fair expanding to occupy more than 1.5 million square feet of space across nine halls, bringing together more than 9,000 companies and over 150,000 professional visitors from the world tourism industry across 145 countries. It is also estimated that around 100,000 people will visit FITUR over the weekend.

“The role played by IFEMA MADRID as one of the major players and promoters of international tourism is important, as is the special significance of FITUR, which has become IFEMA MADRID’s main ambassador in the world and a major reference point for the Spain Brand,” said Jose Vicente de los Mozos, Chairman of IFEMA’s Executive Committee. “We are immensely proud of FITUR’s world leadership. It is the only tourism fair that ran uninterrupted during the pandemic, surpassing every other major event on the international circuit, in terms of participation.”

FITUR for sustainable development

Tightly focused on business, the common thread of the major proposals from companies and destinations, as well as the specialized sections and activities at FITUR, will be centred on sustainable development, in its economic, social and environmental aspects, as well as on innovation and all the cutting-edge content that will mark the development of the tourism industry.

FITUR continues to advance in its line of specialization, helping to promote the different industrial sectors that have an impact on tourism and which have developed an entire tourism strategy around their activity. 

In addition to all of this are the wide range of activities organized by FITUR Next, FITUR’s sustainability Observatory, which this year is highlighting how tourism can contribute to the revitalization of territories, through a packed program of presentations and by recognizing the best tourism initiatives that, in line with the SDGs, contribute to alleviating depopulation by promoting employment and local consumption, reducing inequalities in rural areas and fostering the balance between the rural and urban relationship and sustainable development.

Ecuador to be FITUR 2024 Partner Country

Ecuador has presented its attractive proposal as a ‘FITUR 2024 Partner Country’ at IFEMA. The connection between Spain and Ecuador remains strong, with almost 75,000 visitors per year up to 2023, and Ecuador’s Minister of Tourism, Niels Olsen, stated that: “FITUR 2024 offers a golden opportunity to show the world all the wonders that Ecuador has to offer”. He remarked that “our commitment is to the Ecuadorian families who make a living from tourism; to our natural and cultural wealth and, naturally, to all our visitors.”

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Fitur Madrid 2024

Fitur is an International Tourism Trade Fair in Madrid.

24th to 28th January 2024 in Madrid, Spain

Exhibit in Fitur Madrid 2024 with Sensations Worldwide

One of the prominent tourism fairs, Fitur Madrid, is a five-day international event representing the global tourism industry. All in all, this trade fair functions as a global communication platform to discuss and develop future industry strategies to promote tourism business all across the world. Fitur Madrid offers hundreds of business opportunities, network building and new projects at this five-day event. The Trade Fair has a high level of decision-making capability in any tourism segment, with 38% of chairpersons/general managers, 34% of marketing/sales/commercial managers and 21% of sales/consultant executives. Fitur Madrid 2024 will be held in Madrid from 24 to 28 January 2024. So, get ready to exhibit at Fitur World Congress with the leading  exhibition stand design and booth builder in Madrid, Spain .

Opportunities at Fitur 2024 Trade Fair

At Fitur, exhibitors are offered great opportunities to meet the industry’s leading professionals and experts, leading to great ideas and business tie-ups. The presence of 5,300 + media at Fitur in Madrid is evidence of how much this show creates hype in the tourism industry. Therefore, exhibitors exhibiting at the Fitur Trade Fair can use media coverage to promote their respective businesses. Every year this trade fair brings the industry’s leading professionals and experts from various disciplines to share and exchange knowledge, experiences, and emerging industry concerns. So, don’t miss these lifetime opportunities, including knowledge-sharing debates and presentations collaborating with the world’s finest and most innovative tourism businesses.

More About Fitur Munich 2024 Trade Fair

Indeed, Fituri is a global meeting place for tourism professionals/ companies/ businesses. And with its previous skyrocketing participation of 11,040 companies from 165 countries & regions, 150,089 trade fair visitors, and 111,089 visitors (general public), Fitur Tourism Fair is now the highest-rated show in the travel industry. It is a place where tourism professionals can network, conduct business, and find new partners. It is also a platform for showcasing the latest tourism trends and technologies. Fitur is an invaluable opportunity for businesses to promote their products and increase their visibility. Other than that, the show organizers of Fitur gathered about 10487 exhibitors from 165 countries and 253490 visitors in Madrid.

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UNWTO at FITUR 2024: Investments, Sustainable Tourism and Collaboration

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• 17 Jan 2024

With Ecuador as the official partner country, FITUR International Tourism Trade Fair (Madrid, 23-26 January) will serve once again as a platform for global tourism innovation and collaboration.

At the first major tourism event of 2024, UNWTO will emphasise fostering investment opportunities and strengthening international partnerships during the event.

Highlights include:

• Investment: UNWTO will host key investment forums, including an "Invest in Zambia" event, and, in collaboration with the Investment Bank for Latin America (CAF) officially launch its “Investment Guidelines for Ecuador”, shedding light on tourism investment prospects in these regions.
• Sustainable Development and Climate Action: A Meeting of the Committee on Tourism and Sustainability will address sustainability challenges in the global tourism sector. UNWTO will host a meeting of signatories of the Glasgow Declaration, highlighting the shared commitment to addressing climate challenges in the tourism sector.
• Coordination and Collaboration: UNWTO Secretary-General Zurab Pololikashvili will hold a number of bilateral meetings with Ministers of Tourism from all world regions to foster collaboration and strengthen partnerships to advance tourism for sustainable development.

UNWTO's yearly presence at FITUR underscores its commitment to driving positive change within the sector. The Organization remains dedicated to fostering sustainable practices, encouraging responsible investments, and facilitating global partnerships. UNWTO invites all stakeholders, industry professionals, and the public to join in the dialogue at FITUR 2024.

For more information visit FITUR 2024 programme .

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Watch as 200 drones light up Madrid sky for international tourism fair

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Watch as 200 coordinated drones light up Madrid ’s sky during the annual international tourism fair Fitur.

The drone light show has been organised by hotel chain Sercotel to celebrate its 30th anniversary.

Fitur runs from Wednesday 24 January to Sunday 28 January in Spain ’s capital .

More than 86,000 members of the public are expected to attend the tourism fair in the following days, with 8,500 exhibitors present.

The event is hosted by IFEMA Madrid.

Earlier this week, it was announced that the city will stage the Spanish Grand Prix in Formula 1 from 2026 under a new 10-year deal.

The new 5.47km track is set to be built around the IFEMA convention centre and Real Madrid’s training complex, with both street and non-street sections.

Local promoters have agreed a 10-year deal with the sport, meaning it will host the race until 2035.

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