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The latest travel data.

MONTHLY INSIGHTS December 01, 2023

travel and tourism report 2023

U.S. Travel has temporarily paused our monthly data newsletter, however, the latest travel data is still available via the Recovery and Growth Insights dashboard . This dashboard is updated each month (member login required).

The Recovery and Growth Insights Dashboard , developed in collaboration with Tourism Economics, is supported by more than 20 data sources. The dashboard is the most comprehensive and centralized source for high-frequency intelligence on the U.S. travel industry, tracking industry performance, travel volumes and predictive indicators of recovery including air and lodging forecasts, DMO website traffic, convention and group trends, travel spending and losses, traveler sentiment, among others to measure the health of the industry.

Key Highlights:

  • The year closed out with weaker travel appetite. Hotel room demand fell relative to a year ago—the seventh consecutive decline—while short-term rental demand growth weakened further.
  • Group room demand within the top 25 markets contracted 8% relative to the prior year—the biggest drop since March 2021.
  • Travel price inflation (TPI) inflation accelerated in December  due to the elevated cost of eating out and softer declines in transport prices, but there is continued signs of gradual disinflation in services overall which is boosting overall consumer sentiment.
  • Sentiment is growing for upcoming travel in 2024.  The share of travelers reporting having travel plans within the next six months increased to 92% in December from 91% in November according to Longwoods International’s monthly survey.
  • The recent improvement in confidence could wane as growth moderates over the year.  However, the odds of a recession have declined over the past several months. A resilient labor market, rising real disposable incomes, and looser financial conditions should support a soft landing rather than a contraction.
  • Downside risks remain and stem from upward price pressures due to elevated services inflation, and higher shipping costs as a result of delays in shipping routes, geopolitical conflicts and harsh El Nino weather patterns. 

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World Economic Impact Report 2023

Report details.

‍ The report includes: 

  • Absolute and relative contributions of T&T to GDP and employment, international and domestic spending 
  • Data on leisure and business spending, capital investment, government spending and outbound spending 
  • Data comparisons across every year from 2013 to 2023 
  • Detailed data tables for the years 2017-2022, plus forecasts for 2023 and the decade to 2033  

Purchase of this report also provides access to two supporting papers: Methodology and Data Sources and Estimation Techniques. 

Who Are We?

The World Travel and Tourism Council (WTTC) is the global authority on the economic and social contribution of Travel & Tourism. We promote the sustainable and inclusive growth of the sector, working with governments and international institutions to create and recover jobs, drive exports and generate prosperity.  

For over 30 years, WTTC has been the voice of the global Travel & Tourism sector with our members consisting of Chairs, Presidents and Chief Executives of the world’s leading private sector Travel & Tourism businesses. 

Our Research Hub aims to make our world leading research accessible to more companies across the sector to help drive growth, develop sustainable practices and promote the importance of Travel & Tourism to global economies. 

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Travel & Tourism - Worldwide

  • The Travel & Tourism market is projected to experience a significant increase in revenue in the coming years worldwide.
  • By 2024, revenue is estimated to reach US$927.30bn and is projected to grow annually at a rate of 3.47%, resulting in a market volume of US$1,063.00bn by 2028.
  • The largest market within Travel & Tourism is the Hotels market, which is projected to reach a market volume of US$446.50bn in 2024.
  • Looking ahead, the number of users in the Hotels market is expected to increase to 1,397.00m users by 2028.
  • In 2024, the user penetration rate was 25.9%, and it is expected to reach 28.1% by 2028.
  • The average revenue per user (ARPU) is projected to reach US$0.46k.
  • Online sales are expected to account for 76% of total revenue in the Travel & Tourism market by 2028.
  • It is worth noting that United States is expected to generate the most revenue in this market, reaching US$199bn in 2024.
  • Following the profound ramifications of the COVID-19 pandemic, the travel and tourism sector demonstrates robust indications of resurgence.

Key regions: Malaysia , Europe , Singapore , Vietnam , United States

Definition:

The Travel & Tourism market encompasses a diverse range of accommodation services catering to the needs and preferences of travelers. This dynamic market includes package holidays, hotel accommodations, private vacation rentals, camping experiences, and cruises.

The market consists of five further markets.

  • The Cruises market covers multi-day vacation trips on a cruise ship. The Cruises market encompasses exclusively passenger ticket revenues.
  • The Vacation Rentals market comprises of private accommodation bookings which includes private holiday homes and houses as well as short-term rental of private rooms or flats.
  • The Hotels market includes stays in hotels and professionally run guest houses.
  • The Package Holidays market comprises of travel deals that normally contain travel and accommodation sold for one price, although optional further provisions can be included such as catering and tourist services.
  • The Camping market includes bookings at camping sites for pitches using tents, campervans, or trailers. These can be associated with big chains or privately managed campsites.

Additional Information:

The main performance indicators of the Travel & Tourism market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the above-mentioned markets. Users represent the aggregated number of guests. Each user is only counted once per year. Additional definitions for each market can be found within the respective market pages.

The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.

Prominent players in this sector include online travel agencies (OTAs) like Expedia and Opodo, as well as tour operators such as TUI. Specialized platforms like Hotels.com, Booking.com, and Airbnb facilitate the online booking of hotels and private accommodations, contributing significantly to the market's vibrancy.

For further information on the data displayed, refer to the info button right next to each box.

  • Bookings directly via the website of the service provider, travel agencies, online travel agencies (OTAs) or telephone

out-of-scope

  • Business trips
  • Other forms of trips (e.g. excursions, etc.)

Travel & Tourism

  • Vacation Rentals
  • Package Holidays
  • Analyst Opinion

In recent years, the Travel & Tourism market has been under a lot of pressure due to the COVID-19 pandemic. Traveling to other countries became impossible because of lockdowns, restrictions, and health risks, affecting people all over the world. Although the market is recovering from this shock, the pandemic has had a long-lasting impact, with new trends emerging from the crisis. First and foremost, because traveling was not possible for a few years, people were able to save more money, which they now wish to spend on vacations and trips. Since the markets reopened, this phenomenon has become known as “revenge travel.” Furthermore, from a business perspective, a similar growth driver is the slow shift back toward in-person events. Many companies are asking their employees to return to the office, and meetings are being held in person again. Therefore, events may be an additional driver in the coming years. However, a general sentiment for the possibility of flexible working has also spread around the globe. In addition to increasing home-office options for employees, the keyword “workation” has been established as a trend. It describes the combination of working and traveling, whereby flexible workplaces allow their employees to travel and simultaneously work from different countries around the world.

The growing awareness of human impact on the environment has resulted in changes when it comes to tourism, in large part due to the younger generation. Sustainability is playing an increasingly important role for tourists, especially when it comes to the mode of travel. Environmental concerns are also shaping the market and encouraging travel companies to make new and alternative offers for more sustainable travel. In addition, regulations such as the carbon tax could potentially influence the way people travel in general. This is particularly the case when it comes to cruises since they cause high emissions. Consequently, a switch to more environmentally friendly propulsion technologies, such as Liquified Natural Gas (LNG), is being made.

On a global scale, the United States has recovered quickly from the pandemic shock, with especially the Hotels market seeing an increase in bookings. The relaxation of China's travel restrictions will promote an increase in Travel & Tourism, particularly in China but also globally for international travels. Europe’s segments exhibit a good recovery rate, although the geopolitical situation in Eastern Europe is inhibiting outbound travel. The current biggest challenges faced by all markets of the Travel & Tourism market are inflation and increased travel costs, which are caused by the most recent world events.

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State of Travel 2023: Travel in 250 Charts

State of Travel 2023: Travel in 250 Charts

Related reports.

  • Destination Marketing Outlook 2022 January 2022
  • Sustainability in Travel 2021: Quantifying Tourism Emissions for Destinations June 2021
  • EU Traveler Profile and Key Statistics: The Impact of COVID-19 January 2021
  • U.S. Travel Tracker December 2020: Further Slip January 2021

Report Overview

Travel is back! While 2022 was all about bumper performances in some countries and sectors, and lagging performances in others, we can truly say that 2023 is the year that travel fully recovered. Sure, there continue to be weaknesses in demand, issues with supply, and a nagging worry about the broader economy, but everything points to travel getting back to the status quo.

This State of Travel 2023 report, then, is a positive report, but we want the industry to be clear-eyed about the persisting and upcoming challenges. We have gone to great lengths to explore key trends (and fads) from different angles, to provide you, the reader, with a strong foundation and understanding of the world you work and live in.

This report highlights many opportunities. We discuss the biggest consumer, business, and investment trends, so you can stress-test, and where needed alter, your strategies. Take this report as a starting point for discussions about how your company, association, or destination can benefit from these opportunities.

The report draws on Skift Research’s own research and third-party data sources to analyze the industry’s current performance, and chart travel’s path forward, all backed by real-world data. We provide over 250 graphs and statistics in this deck.

The first section of the report covers travel’s performance, as well as the wider economic landscape. The second section is all about trends. Finally, the third section provides sectoral coverage with quick overviews of every noteworthy travel sector.

What You'll Learn From This Report

  • 250+ insights defining the state of travel today and the trends that will shape the future
  • Proprietary and third-party data showing how the travel industry is performing on the back off the Covid pandemic
  • Regional overviews of travel and tourism performance, based on proprietary Skift Research data
  • Discussions of the economic climate and major consumer, business, and investment trends, including the impact of AI, the return of business travel, luxury travel, sustainability, and operational constraints
  • Data-driven insights on the current state of all travel sectors: airlines, hotels, short-term rentals, online travel, traditional travel agents, multi-day tour operators, tours and activities, cruise, and car rental

Travel & Tourism Development Index 2021: Rebuilding for a Sustainable and Resilient Future

travel and tourism report 2023

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Travel in 2023

Travel in 2023

ABTA’s Travel in 2023 report identifies the holiday trends we expect to see in the year ahead, based on new consumer research plus the latest news and booking insight from our Members.    After a tough few years there’s a strong desire for escapism in 2023, with sunseekers escaping to warmer climates on a ‘hibernation holiday’ this winter and others turning to their holidays next year as a means to get away from the challenges of everyday life back home. A couple of trends also point to the various tactics holidaymakers are employing to cope with the rising cost of living, from the demand for all-inclusive holidays to the wave of early bookers keen to lock in the best price for their trip. 

We also predict a rise in bookings with trusted travel companies as part of a more conscientious approach to holiday planning, plus people enjoying the journey as much as the destination in 2023 thanks to a range of new rail developments and no-fly cruises.

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December 2023 International Inbound Visitor Spending

International visitors spent $19.5 billion in the united states in december 2023.

Chart of December 2023 International Inbound Visitor Spending

Data recently released by the National Travel and Tourism Office (NTTO) show that in December 2023 :

  • International visitors spent $19.5 billion on travel to, and tourism-related activities within, the United States, an increase of more than 22% compared to December 2022 and the highest level of monthly spending since December 2019 (before the onset of reported COVID-19 cases). In fact, monthly U.S. travel and tourism exports are within $1.4 billion of their highwater mark set back in March 2018 when international visitors spent an appreciable $20.8 billion experiencing the United States.  
  • Conversely, Americans spent $18.9 billion traveling abroad during December, yielding a balance of trade surplus of $544 million and the sixth consecutive month during which the United States enjoyed a balance of trade surplus for travel and tourism-related goods and services.  
  • International visitors have spent more than $212.2 billion on U.S. travel and tourism-related goods and services year to date (January through December 2023), an increase of more than 28% when compared 2022; international visitors have injected, on average, more than $581 million a day into the U.S. economy during 2023.  
  • U.S. Travel and tourism exports accounted for 22.4% of U.S. services exports during December 2023 and 7.5% of all U.S. exports, goods and services alike.  

Composition of Monthly Spending (Travel Exports)

  • Purchases of travel and tourism-related goods and services by international visitors traveling in the United States totaled $11.3 billion during December 2023 (compared to $8.8 billion in December 2022), an increase of 28% when compared to the previous year. These goods and services include food, lodging, recreation, gifts, entertainment, local transportation in the United States, and other items incidental to foreign travel.  
  • Travel receipts accounted for 58% of total U.S. travel and tourism exports in December 2023.  
  • Fares received by U.S. carriers from international visitors totaled $3.4 billion in December 2023 (compared to $2.7 billion in the previous year), up 24% when compared to December 2022. These receipts represent expenditures by foreign residents on international flights provided by U.S. air carriers.  
  • Passenger fare receipts accounted for 17% of total U.S. travel and tourism exports in December 2023.  
  • Expenditures for educational and health-related tourism, along with all expenditures by border, seasonal, and other short-term workers in the United States totaled $4.8 billion in December 2023 (compared to $4.4 billion in December 2022), an increase of 11% when compared to the previous year.  
  • Medical tourism, education, and short-term worker expenditures accounted for 25% of total U.S. travel and tourism exports in December 2023.

Interested in an interactive data visualization of these statistics? Please visit our Monthly Travel Trade Monitor for a more comprehensive and customizable experience.

Monthly Travel Trade Monitor

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Air Travel Consumer Report: December 2023, Full Year 2023 Numbers

WASHINGTON – The U.S. Department of Transportation (DOT) today released its Air Travel Consumer Report (ATCR) on airline operational data compiled for the month of December 2023 and calendar year 2023 for on-time performance, mishandled baggage, mishandled wheelchairs and scooters, and oversales.

The ATCR is designed to assist consumers with information on the quality of services provided by airlines. In addition, DOT expects that airlines will operate flights as scheduled and that when they do not, airlines provide consumers the services consumers have been promised when a flight is canceled or delayed because of an airline issue.

In 2023, airline service quality generally improved. Notably, only 1.29%  of flights were cancelled across the 10 largest U.S. airlines, far below the 2.71% cancellation rate for 2022, 1.76% for 2021, 5.99% for 2020, and 1.90% for 2019 . Across the National Airspace System , the 2023 cancellation rate was under 1.2% – the lowest in over a decade.  Meanwhile, airlines reported better on-time performance. Further, the  rate of wheelchair, scooter, and baggage mishandlings as well as denied boardings all decreased, as did the number of tarmac delays. 

After a two-year DOT push to improve the passenger experience, the 10 largest airlines now guarantee meals and free rebooking on the same airline and nine guarantee hotel accommodations. Consumer-friendly information regarding airline commitments to their customers is available on the Department’s Airline Customer Service Dashboard at FlightRights.Gov . DOT also pushed airlines to provide fee-free family seating and rolled out a new family seating dashboard that highlights the airlines that guarantee fee-free family seating, and those of the 10 largest that do not, making it easier for parents to avoid paying junk fees to sit with their children when they fly.

DOT is also improving transportation for individuals with disabilities. In July 2023, DOT finalized a rule which requires airlines to make lavatories on new, single-aisle aircraft more accessible. Under this final rule, airlines must improve the accessibility of these lavatories short of increasing their size in the short term. In addition, in the long term, airlines are required to provide an accessible lavatory that is large enough to permit a passenger with a disability and attendant, both equivalent in size to a 95th percentile male, to approach, enter, and maneuver within as necessary to use the aircraft lavatory.

In addition, when necessary, DOT takes enforcement action against airlines and ticket agents that fail to comply with the Department’s aviation consumer protection requirements. In 2023, DOT issued the largest fines in the history of the consumer protection office. This includes a $140 million penalty against Southwest Airlines for failing passengers during the 2022 holiday meltdown. The action, which was in addition to over $600 million DOT already ensured was refunded by Southwest to passengers, requires Southwest to establish a $90 million compensation system for future passengers affected by significant delays and cancellations. DOT has helped return more than $3 billion in refunds to travelers since the pandemic began.

Flight Operations

The 603,756 flights operated in December 2023 were 110.35% of the 547,134 flights operated in December 2022. Operated flights in December 2023 were up 10.35% year-over-year from the 547,134 flights operated in December 2022 and up 0.80% month-over-month from the 598,987 flights operated in November 2023.

U.S. Airlines Operated Domestic Flights

In December 2023, the 10 marketing network carriers reported 606,218 scheduled domestic flights, of which 2,462 (0.4%) were canceled. In November 2023, airlines scheduled 599,814 domestic flights, of which 827 (0.1%) were canceled. In December 2022, airlines scheduled 578,321 domestic flights, of which 31,187 (5.4%) were canceled.

December 2023 On-Time Arrival

In December 2023, reporting marketing carriers posted an on-time arrival rate of 83.9%, down from 86.3% in November 2023, but up from 69.0% in December 2022.

Highest Marketing Carrier On-Time Arrival Rates December 2023 (ATCR Table 1)

  • Delta Airlines Network – 89.3%
  • United Airlines Network – 85.6%
  • American Airlines Network – 84.1%

Lowest Marketing Carrier On-Time Arrival Rates December 2023 (ATCR Table 1)

  • JetBlue Airways – 71.4%
  • Spirit Airlines – 75.4%
  • Frontier Airlines – 77.4%

In 2023, the reporting marketing carriers posted an on-time arrival rate of 78.34%, up from 76.72% in 2022.

December 2023 Flight Cancellations

In December 2023, reporting marketing carriers canceled 0.4% of their scheduled domestic flights, higher than the rate of 0.1% in November 2023, but lower than the rate of 5.4% in December 2022.

Lowest Marketing Carrier Rates of Canceled Flights December 2023 (ATCR Table 6)

  • American Airlines Network – 0.1%  
  • United Airlines Network – 0.3%   
  • Delta Air Lines Network – 0.4%

Highest Marketing Carrier Rates of Canceled Flights December 2023 (ATCR Table 6)

  • Hawaiian Airlines – 1.5%    
  • Alaska Airlines Network – 1.0%    
  • Allegiant Air – 0.7%

In 2023, the reporting marketing carriers posted a cancellation rate of 1.29%, down from 2.7% in 2022 .

Complaints About Airline Service

The release of air travel service complaint data in the Air Travel Consumer Report (ATCR) has been delayed primarily because of the continued high volume of complaints against airlines and ticket agents received by the Office of Aviation Consumer Protection (OACP) and the time needed to review and process these consumer complaints. The Department is investing in modernizing its system for handling consumer complaints with the support of a Technology Modernization Fund (TMF) investment to improve the customer experience for the tens of thousands of consumers who use the system each year and enable OACP to more effectively engage in oversight of the airline industry. TMF has awarded DOT an $8 million grant towards this effort. 

As DOT modernizes its system, given the continued high volume of air travel service complaints concerning airlines and ticket agents, DOT has revised how it processes consumer complaints received after June 1, 2023.  DOT also will revise the ATCR to display consumer submissions (complaints, inquiries, and opinions) as opposed to complaints for this period. The Department will continue to display civil rights complaints in the ATCR in a similar manner as before and anticipates publishing submission and civil rights complaint numbers in spring.

Tarmac Delays

For calendar year 2023, airlines reported 289 tarmac delays of more than three hours on domestic flights and 27 tarmac delays of more than four hours on international flights. For calendar year 2022, airlines reported 376 tarmac delays of more than three hours on domestic flights and 42 tarmac delays of more than four hours on international flights.

In December 2023, airlines reported five tarmac delays of more than three hours on domestic flights, compared to two tarmac delays of more than three hours on domestic flights reported in November 2023. In December 2023, airlines reported zero tarmac delays of more than four hours on international flights, compared to one tarmac delay reported in November 2023.

Airlines are required to have and adhere to assurances that they will not allow aircraft to remain on the tarmac for more than three hours for domestic flights and four hours for international flights without providing passengers the option to deplane, subject to exceptions related to safety, security, and Air Traffic Control related reasons. An exception also exists for departure delays if the airline begins to return the aircraft to a suitable disembarkation point to deplane passengers by those times.

The Department investigates extended tarmac delays.

Mishandled Baggage

In December 2023, reporting marketing carriers handled 43.1 million bags and posted a mishandled baggage rate of 0.50%, higher than the rate of 0.39% in November 2023, but lower than the rate of 1.09% in December 2022.

For calendar year 2023, the carriers posted a mishandled baggage rate of 0.58%, down from the rate of 0.64% in 2022 .

The Department began displaying the mishandled baggage data as a percentage (i.e., per 100 bags enplaned) in January 2022. This is consistent with the manner that the mishandled wheelchairs and scooters rate is calculated and displayed.

In the prior three calendar year reports (2019 to 2021), the Department calculated the mishandled baggage rate based on the number of mishandled bags per 1,000 checked bags.

Mishandled Wheelchairs and Scooters

In December 2023, reporting marketing carriers reported checking 69,397 wheelchairs and scooters and mishandling 968 for a rate of 1.39% mishandled wheelchairs and scooters, higher than the rate of 1.26% mishandled in November 2023, but lower than the rate of 1.49% mishandled in December 2022.

For calendar year 2023, the carriers posted a mishandled wheelchair and scooter rate of 1.38%, down from the rate of 1.41% in 2022 .

Yesterday, the Department announced its proposal to strengthen its rule implementing the Air Carrier Access Act (ACAA) to address the serious problems that individuals with disabilities using wheelchairs and scooters face when traveling by air that impact their safety and dignity, including mishandled wheelchairs and scooters and improper transfers to and from aircraft seats, aisle chairs, and personal wheelchairs. The proposed rule would require that airlines meet strict standards in accommodating passengers with disabilities by setting new standards for prompt, safe, and dignified assistance, mandating enhanced training for airline employees and contractors who physically assist passengers with disabilities and handle passengers’ wheelchairs, and outlining actions that airlines must take to protect passengers when a wheelchair is damaged during transport. The proposed rule also clarifies that damaging or delaying the return of a wheelchair is an automatic violation of the ACAA.

Bumping/Oversales

Bumping/oversales data, unlike other air carrier data, are reported quarterly rather than monthly.

For the fourth quarter of 2023, the 10 U.S. reporting marketing carriers posted an involuntary denied boarding, or bumping, rate of 0.20 per 10,000 passengers, lower than both the rate of 0.35 in the third quarter of 2023 and the rate of 0.30 in the fourth quarter of 2022.

For calendar year 2023, the carriers posted a bumping/oversales rate of 0.30 per 10,000 passengers, down from the rate of 0.32 in 2022 .

Incidents Involving Animals

As part of its IT modernization, DOT’s Office of Aviation Consumer Protection (OACP) is improving the options for covered carriers to submit their monthly and annual Reports on Incidents Involving Animals During Air Transport. While the new system is being developed, OACP is permitting covered carriers to delay submission of reports on incidents involving animals during air transport. Annual data on such incidents will be published when DOT receives carriers’ complete submissions of the 2023 data.  

In December 2023, carriers reported zero incidents involving the death, injury, or loss of an animal while traveling by air, down from the one report filed in November 2023 and equal to the zero reports filed in December 2022.

Consumers may file air travel consumer or civil rights complaints online at http://airconsumer.dot.gov/escomplaint/ConsumerForm.cfm  or by voicemail at (202) 366-2220, or they may mail a complaint to the Aviation Consumer Protection Division, U.S. Department of Transportation, C-75, W96-432, 1200 New Jersey Avenue, SE, Washington, DC 20590.

The ATCR and other aviation consumer matters of interest to the public can be found at https://www.transportation.gov/airconsumer .

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National travel survey, third quarter 2023.

Released: 2024-02-27

During the third quarter, Canadian residents took 99.7 million trips, up 3.0 million from the same quarter of 2022 (96.7 million). Most (91.1%) of the third quarter of 2023 trips were domestic. From July to September, Canadian residents spent $27.5 billion on domestic travel and spent $11.8 billion on travel outside the country.

Domestic travel

In the third quarter, Canadian residents took 90.8 million domestic trips, up by 1.3 million from the third quarter of 2022 and reaching 99.2% of such trips recorded in the same quarter in 2019, before the COVID -1 9 pandemic. The number of domestic overnight trips was 36.3 million in the third quarter of 2023, while same-day trips totalled 54.5 million.

From July to September, Canadian residents spent $27.5 billion on domestic travel expenditures, up 0.7% from the third quarter of 2022 ($27.3 billion) and increasing 27.1% from the same period in 2019 ($21.7 billion), before the pandemic.

Average domestic trip spending was $303 ($127 for same-day and $568 for overnight) in the third quarter of 2023. The top three domestic expenditures in the third quarter were accommodations ($6.4 billion), vehicle operations ($5.0 billion), and spending in restaurants and bars ($4.5 billion).

Travel to the United States

Canadian residents took 6.9 million trips to the United States from July to September, up 24.9% from the same period in 2022 (5.5 million) and reaching 91.6% of the trips taken during the same quarter in 2019 (7.5 million). Holiday, leisure, or recreation (3.8 million) and visiting friends or relatives (1.2 million) were the most reported purposes for trips to the United States in the third quarter of 2023.

Total travel expenditures by Canadian residents in the United States reached $6.1 billion in the third quarter, exceeding travel expenditures during the same quarter of 2022 ($5.3 billion) and of 2019 ($4.9 billion). In the third quarter of 2023, Canadian residents spent an average of $874 per trip, and the average length of trips to the United States was 3.4 nights. Spending was highest on accommodations ($2.5 billion) and in restaurants and bars ($1.1 billion).

Overseas travel

From July to September, Canadian residents returned from 2.0 million trips overseas, up from the 1.7 million trips taken in the third quarter of 2022 and reaching 80.8% of such trips taken during the same quarter of 2019 (2.5 million). Most Canadian residents reported travelling overseas for holiday, leisure, or recreational purposes (1.2 million) and to visit friends or relatives (578,100) in the third quarter of 2023.

Canadian visitors spent $5.7 billion overseas in the third quarter, up 37.3% from the same quarter in 2022 ($4.1 billion) and by 15.3% from July to September 2019 ($4.9 billion). In the third quarter of 2023, Canadian residents spent the most on accommodations ($2.4 billion) and in restaurants and bars ($1.2 billion) while travelling overseas.

The United Kingdom (248,700 visits), Italy (217,000 visits), and France (207,600 visits) were the top three overseas countries visited by Canadian residents during the third quarter.

Cruise vacations

Spending by Canadian residents on cruises to the United States and overseas increased from $110.7 million in the third quarter of 2022 to $121.0 million in the third quarter of 2023. This figure was 21.6% above the spending recorded during the third quarter of 2019, prior to the pandemic, supporting the sector's resilience in terms of expenditures.

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  Note to readers

The National Travel Survey collects information about the domestic and international travel of Canadian residents.

All spending estimates are based on visit expenditures and domestic visit expenditures include commercial air expenditures incurred at the point of origin of the trip.

The target population is the civilian, non-institutionalized population 18 years of age and older in Canada's provinces, excluding people living on Indian reserves and in the territories. Routine trips taken by commuters and diplomatic or military personnel are out of scope.

Domestic trips are made by travellers residing in Canada who travelled inside Canada for a period of less than 12 months before returning to their place of residence.

Same-day trips or visits take place within the same calendar da y—t hat is, the traveller left and returned home on the same da y—a nd must be a distance of 40 km or more away (one way).

Trips abroad are made by travellers residing in Canada who travelled outside Canada for a period of less than 12 months before returning to Canada. Foreign citizens who are residing in Canada and travel abroad are included as Canadian resident travellers.

A trip abroad for people residing in Canada starts when they cross the border to exit Canada and ends when they first re-enter Canada.

Trips and visits: A trip can consist of one or more visits. A Canadian traveller on a trip abroad may cross into several countries or US states before being recorded as having re-entered Canada. Each of these crossings represents a visit. Similarly, a Canadian resident travelling in Canada may stay in several locations during their trip. Each stay at a Canadian location (for example, a province) within a given trip represents a visit.

Recent data on international travel by Canadian residents are available from the monthly " Travel between Canada and other countries ." To explore current and historical data on arrivals in Canada, in an interactive format, please visit the Frontier Counts: Interactive Dashboard .

Data on visited states during trips made by Canadian residents to the United States are available upon request on a cost-recovery basis.

Data from the third quarter of 2023 from the National Travel Survey are now available. Other tables, including statistical profiles of Canadian travellers, are available upon request.

Contact information

For more information, or to enquire about the concepts, methods or data quality of this release, contact us (toll-free 1-800-263-1136 ; 514-283-8300 ; [email protected] ) or Media Relations ( [email protected] ).

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Louisville smashed its tourism record in 2023. Here's why this year could be even bigger

travel and tourism report 2023

Louisville saw a hot streak with tourism in 2023 and hopes to continue the momentum this year as the city gears up for Kentucky Derby 150 , the 106th PGA Championship , and major music festivals returning in the fall.

Across the metro, several attractions geared toward tourists — including the Kentucky Derby Museum , Urban Bourbon experiences, and Louder Than Life — had a record-breaking year, drawing in more guests than any prior.

Last year also saw a full-scale return to normal in terms of conventions, meetings, tradeshows, and events around the city, following a struggling tourism industry as a result of the pandemic.

"At the top of 2023, we felt Louisville was well positioned for growth and was finally past the recovery stage," Cleo Battle, president and CEO of Louisville Tourism said. "With the influx of new development under construction, planned and just announced — we are rapidly snowballing Louisville’s national profile, adding more ‘meat’ to our convention package and leisure appeal."

Coming off such a successful year, Louisville is well positioned to continue growing its tourism economy with Battle noting bourbon visitor experiences continue to be trendy and two large, international sporting events calling the city home for the year.

Here's a look at some of the tourism records broken in 2023 and what's expected in 2024.

What tourism activities had a record-breaking 2023?

  • Kentucky Derby Museum : all-time attendance record with more than 250,000 visits
  • KFC Yum! Center : hosted three largest-selling performances of North American arena tours for three national acts
  • Louder Than Life : recorded more than 163,000 music festivalgoers
  • Louisville Slugger Museum and Factory : new single-day attendance high of 3,749 guests
  • Muhammad Ali International Airport (SDF) : busiest year to date, with more than 4.6 million passengers coming through the airport
  • Urban Bourbon Experience : hosted a record 572,526 visitors at Louisville's 11 distilleries

What tourism activities are expected for 2024?

This year will be the year of sports tourism in Louisville , and the city also expects more growth in bourbon-related tourism, known locally as bourbonism.

“We know Louisville will be in the national limelight several times throughout the year, elevating the city’s brand well past 2024,” Battle said in a press release .

Louisville Tourism, the official destination marketing organization for Louisville, estimates the 150th Kentucky Derby and Oaks Day will draw in 256,000 guests and more than $405 million in economic impact, making it the largest tourism event of the year.

What's coming to Louisville in 2024: New grocery stores, shops, distilleries, hotels and more opening around Louisville

Just behind Derby comes the 106th PGA Championship anticipated to bring in 200,000 visitors and about $78.5 million in economic impact. The third largest tourism event is expected to be the TFN Run 4 Roses Classic and Championship, garnering an estimated 195,000 people in attendance and $30.4 million in economic impact.

Bourbonism is also expected to bring new venues to the metro , including Bob Dylan’s The Last Refuge, which is located in a repurposed church in NuLu and brings a restaurant, whiskey bar, and live music venue to the city. Log Still Distillery’s Monk’s Road Boiler House is also expected to open a restaurant and tasting room and Pursuit Spirits, Rabbit Hole Distillery, and Angel’s Envy are each creating additional tasting rooms and visitor experiences.

Contact business reporter Olivia Evans at [email protected] or on X, the platform formerly known as Twitter at @oliviamevans_ .

UN Tourism | Bringing the world closer

UN Tourism Applauds Saudi Arabia's Historic Milestone of 100 Million Tourists

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UN Tourism Applauds Saudi Arabia's Historic Milestone of 100 Million Tourists

  • All Regions
  • 26 Feb 2024

In a testament to its strategic vision and robust sector growth, the Kingdom of Saudi Arabia has welcomed over 100 million tourists, marking a significant milestone in its journey to become a global tourism powerhouse.

In an exceptional achievement, the Kingdom of Saudi Arabia has welcomed over 100 million tourists , a milestone celebrated by the World Tourism Organization (UN Tourism). This remarkable accomplishment achieved seven years ahead of its original schedule, not only underscores Saudi Arabia's emergence as a global tourism powerhouse but also highlights its leading role in the economic diversification and sustainable development of the tourism sector worldwide. This milestone, marked by the arrival of over 27 million international tourists and over 79 million domestic tourists with a combined total spend of over USD 67 billion, not only showcases the Kingdom's robust tourism sector but also underscores the Saudi Ministry of Tourism's commitment to advanced data gathering and statistical analysis, a priority echoed by UN Tourism.

The Kingdom's success story is built on a foundation of strategic initiatives and reforms that have propelled its tourism sector to new heights. With a staggering 390% increase in demand for tourism activity licenses in 2023 and the contribution of tourism to the non-oil GVA estimated to exceed 7%, Saudi Arabia's vision for the future is clear. With the tourism sector's direct contribution to the GDP estimated to exceed  4 %, the country has showcased its resilience, innovation, and commitment to excellence.

Strategic Partnerships and Global Leadership

UN Tourism has closely collaborated with Saudi Arabia, recognizing its efforts in developing a robust tourism infrastructure and statistical analysis capabilities. The inauguration of UN Tourism's Regional Office for the Middle East in Riyadh in 2021 marked a significant step towards fostering tourism innovation, education, and rural development. This partnership has been instrumental in positioning Saudi Arabia as a leader in sustainable tourism practices and statistical excellence.

Elevating its global position in the tourism sector, Saudi Arabia has distinguished itself by leading the G20 in international tourist growth rate in 2023 compared to 2019. This recognition underlines the Kingdom's pivotal role in the global tourism sector's recovery following the pandemic. Moreover, the Middle East has emerged as the sole region not only to rebound but also to outpace pre-pandemic tourism levels , with a 122 percent recovery in international tourist arrivals in 2023 compared to 2019. At the forefront of this remarkable growth, Saudi Arabia witnessed a staggering 156 percent recovery in international tourist arrivals compared to 2019, underscoring its central role in the region's tourism boom.

A Testament to Resilience and Innovation

The Kingdom's tourism sector has shown remarkable resilience, with inbound spending reaching over USD 37 billion in 2023 and a significant increase in hotel keys across the kingdom. These achievements are a testament to Saudi Arabia's commitment to creating a prosperous and sustainable tourism sector.

Empowering the Workforce

The employment opportunities created by the tourism sector are a cornerstone of Saudi Arabia's success. As of 2023, with 925.5 thousand jobs in the tourism sector and significant investments in training, the Kingdom is on track to make tourism the second-largest employer by 2030. This focus on workforce development ensures that the benefits of tourism growth are shared widely and sustainably.

Gratitude and Future Vision

UN Tourism extends its congratulations to the Kingdom of Saudi Arabia for this historic achievement. We commend the leadership, the Ministry of Tourism, and all partners for their unwavering support and dedication. As Saudi Arabia continues to drive towards its goal of 150 million tourists by 2030, UN Tourism looks forward to supporting its journey, celebrating its successes, and promoting a more resilient, sustainable, and inclusive future for global tourism.

Saudi Arabia's achievement of welcoming over 100 million tourists in 2023 is a beacon of what is possible through collaboration, innovation, and a clear vision for the future. The Kingdom not only promises a diverse and rich tourism experience but delivers on that promise, paving the way for a brighter future for the global tourism industry.

Related links:

  • Download the News Release on PDF
  • International Tourism to Reach Pre-Pandemic Levels in 2024

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BBC

Guernsey government reveals spike in tourism in 2023

L atest figures have shown an increase in visitor numbers in 2023 compared to the previous year, according to the States of Guernsey.

The government said the total number of passengers departing from Guernsey was 101,248 during the fourth quarter of 2023.

This compares with 91,290 during the same period in 2022 - an increase of 12%, according to the report.

However, this is 12% lower than in the same period in 2019.

  • Guernsey tourism boss wants to attract off-peak visitors

The report focused on the last quarter of the financial year which usually starts on 1 October and ends on 31 December.

Some 27% of people surveyed for the report visited Guernsey for leisure, according to the States of Guernsey data.

The report also showed 32% of visitors were mainly seeing friends or family, 17% were visiting for business purposes, 6% were visiting for another main purpose, less than 1% stayed more than 30 nights but less than a year and 17% were on a cruise ship or yacht trip.

It also stated that 65% of people visiting the island were from the UK, 1% from France, 9% from Jersey and 9% from elsewhere - which included Alderney, Sark and Herm.

The report was published by States of Guernsey on 8 February 2024 and can be accessed here .

Follow BBC Guernsey on Twitter and Facebook . Send your story ideas to [email protected]

Tourism trade wants restrictions relaxed

Malaysia inching closer to Thailand

PUBLISHED : 29 Feb 2024 at 06:02

NEWSPAPER SECTION: Business

WRITER: Molpasorn Shoowong

Tourists visit a market in Hat Yai district of Songkhla. (Photo: Assawin Pakkawan)

Tourism operators hope the government eases travel restrictions to promote cross-border travel amid fierce competition in Southeast Asia, especially as Malaysia inched closer to Thailand last year.

This week Prime Minister Srettha Thavisin travelled to three provinces in the deep South, hoping to elevate trade and tourism.

Songchai Mungprasithichai, president of the Songkhla Tourism Promotion Association, said the temporary suspension of the TM6 immigration form requirement at Sadao checkpoint helped facilitate border travel and increased Malaysian arrivals by 10-20% per day after its implementation in November last year. The suspension expires in April.

During the Chinese New Year holiday, more than 10,000 Malaysian tourists visited Hat Yai and Songkhla per day, bolstering the hotel occupancy rate to 80-90%.

After the festival the number fell to 5,000 daily arrivals, which is typical for a non-holiday period.

He said the government should suspend use of the TM6 form across all major southern immigration checkpoints, including Betong and Sungai Kolok, to significantly improve cross-border travel.

The administration also needs to urgently work on resolving conflicts and promoting peace in the southern provinces to expand new tourism opportunities, which have been hampered by an emergency decree, said Mr Songchai.

He said the decree dents the confidence of foreign tourists, particularly those who are unfamiliar with the deep South, such as tourists from China, the UK and Europe, unlike domestic tourists or people from Malaysia and Singapore who understand the situation.

Malaysia posted 26 million foreign arrivals in 2023, nearing the 28 million recorded by Thailand.

Mr Songchai said the strong growth in Malaysia could be attributed to the strong resumption of flights, its reputation for safety and convenient transport.

Singaporeans can easily visit Malaysia en masse via border checkpoints, while the country also provides visa-free entry to Chinese and Indian tourists, the same strategy deployed by Thailand to boost tourism, he said.

Bo Sun, chief marketing officer of Trip.com, an online travel platform, said Thailand should continue to see steady arrivals from China driven by the permanent visa-free agreement starting from March 1.

Trip.com's recent live-stream collaboration with the Tourism Authority of Thailand targeting Chinese viewers achieved more than 100 million baht in gross merchandise value, indicating a strong interest in Thailand, especially for upcoming festivals such as Songkran, said Mr Sun.

The platform saw Bangkok as the most popular destination in Southeast Asia last year, while Phuket and Chiang Mai remained in the top 10.

He said Thailand bookings also soared 110% during Chinese New Year.

China will also expect more outbound Thai travellers from the visa-free programme, but it would not be easy to overtake Japan, the top destination for Thai tourists.

"We are optimistic about the continued recovery of the tourism industry globally, especially in Asia, where there have been many visa-free travel agreements made in recent months," said Mr Sun.

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