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Travel Blogger Media Kit & Rate Cards (Free Template)

Media kits for travel bloggers.

You may have stumbled across travel blogs before, in the footer of the blog, a ‘media kit’ option. This is a common, if not an essential feature for any serious blogger, no matter where you lie on the scale that runs from hobbyist to professional. In this guide, we’re going to show you everything you need to create a fantastic media kit specifically for travel blogs.

What is a Media Kit?

Before you create a media kit for your travel blog, however, you first need to understand what a media kit is. It is basically a CV for your website, helping share facts, statistics, branding resources, and any extra info about your blog in one small package which you can easily be sent to collaborators or advertisers.

A media kit can be used, in addition, to display prices for your work or services. It’s a good way for advertisers to see all the information they need in one place: how much traffic your site has, how much it costs to advertise on it, and whether or not that is a worthwhile investment.

What Does a Media Kit Contain?

Now that we understand what a media kit is, let’s take a look at some of the important features of a well-rounded media kit. It’s important that you understand why each of these features is important so that you can focus on detail in the right areas of your package.

a hand writing on multiple sheets of paper, on a wooden desk

A Well-Written Bio

The first and most important feature of your media kit is a bio about yourself. Advertisers want to “meet” the person behind the website, so be sure to make it personal and detailed.

You should include a bit about your own background, as well as the background of your blog or website, such as when and why it was started, how you came up with the name, or even better, a cool story about how you came up with the idea to start your blog.

Remember to be personable, after all, you’re trying to sell yourself and the site as one package. Treat this bio as the first few things you would say in a job interview – you don’t want to be too ‘sales-ey’, but you do want to ‘hook’ the reader in the process of reading your bio. This is, after all, a sales pitch in disguise.

Quality Images

A media kit that’s just walls and walls of text is an instant day-ruiner. It’s important to break it up with some images, ideally original images of your own. You can use images of previous collaborations you’ve done, or some high-quality photos from your best posts.

Professional images show any prospective advertisers or collaborators that you’re prepared to put some money down and invest in your own brand to ensure quality and consistency all the way throughout.

Lastly, be sure to include your logos or any branded marks that a collaborator or advertiser may need. This is imperative.

All the photos you’ve included, as well as the logos or any brand assets, should be freely available to download for anyone reading your press kit.

A laptop, cellphone, coffee and a notepad on a table

Website Statistics (Traffic, Demographics & Audience)

Now, we’re starting to get to the heart of your media kit. The thing that will interest potential advertisers the most, or make-or-break whether or not your niche is perfectly suited to specific advertisers or collaborators – is your site statistics.

You don’t need to include pages and pages, or every single state from your site. What is recommended, is to include some easy to understand graphs and information covering the most important statistics of your website: site traffic , audience size, social media reach, previous and potential growth.

Statistics to always include:

  • Your subscribers across all platforms
  • Your monthly page views
  • Your monthly unique visitors
  • Your demographics, such as age, sex, location, etc.
  • Any case studies you may have performed

Testimonials and Previous Work

There’s no better assurance of quality than a well written and sincere testimonial. Testimonials form an essential part of almost any portfolio and display previous collaborations you’ve done (as well as the results of the collaborations) is a great way to tie it all together.

You should always mention a few things:

  • What the goals of the collaboration were
  • What the results were like
  • How you achieved said goals

There’s no need to go into detail, just keep it short and sweet, but statistically dense. If you have had successful collaborations in the past, you would have received some great feedback. Ask the collaborators what they thought about working with you, and add these little titbits into your media kit.

Use WordPress plugins like optinmonster to track your outbound clicks and show examples of how you are driving traffic to other people’s sites.

Contact Info

The last thing you need is to show potential advertisers how they can start the process of working with you. Do they need to fill in a form, email you directly, or simply enquire?

This process needs to be made clear so they know exactly where to go when they want to get the ball rolling – the easier it is for them to contact you, the easier it is for you to start making some passive earnings from collaborations.

Some things to remember to include are:

  • Your phone number
  • E-mail address (make sure it’s one you check regularly)
  • Paypal or other payment information
  • A breakdown of time frames for collaborations

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In Conclusion

When combined, these steps will help you have a professional-looking media kit in no time at all. Just remember, you are still selling your brand and yourself, but you don’t want to look like a salesperson. Be friendly, be informative, and the advertisers will start rolling in, in no time.

Matt G Davison

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FootLoose Dev

Travel blog by an Indian travel blogger.

travel blogger life

How To Create A Media Kit For Your Travel Blog

When I started blogging in 2016, I had no idea what a travel blogger media kit is, or how to create one. Back then, I didn’t know how crucial it was for me to have a media kit if I want to travel the world as an influencer. If you’re the same and wondering how to create an effective travel blogging Media Kit and want a sample format for one, read this article.

From my 5+ years of full-time travel blogging, I am going to share some useful tips below.

travel blogger media kit

For Influencers & Travel Bloggers, Media Kit Is The Most Important Document

I remember during the initial few months of travel blogging, I contacted thousands of travel companies and tourism boards. I wrote at least a few thousand emails and none of them replied. Why? Because I contacted them without a bloggers media kit.

Though back in the day, I thought no one is replying to me because I was new at travel blogging and that my readership wasn’t impressive enough, now that I  look back at it, I know it was because my email spoke of an inexperienced blogger-self — a 500-word long email with no media kit attached was, in fact, the reason. I mean consider sending a 500-word email to an employer with no attached resume and guess what would be the outcome. It was the same for me!

So, having a media kit for travel bloggers is important, particularly if they are looking at travel blogging as a long-term plan and want to contact tourism boards for travel sponsorships .

Media Kit For Travel Blog

If you aren’t sure what a media kit for travel bloggers and influencers is, it is a brief document speaking about you and your travel blog’s market value. Imagine it as your portfolio or a resume you take to an employer while applying for a corporate job.

A Media Kit talks about your skills, interests, your travel blog’s statistics, your social media followers and the value you can add to a sponsor if a brand decided to work with you.

Start with all topics you write about, and your travel blog’s focus area — is it backpacking or luxury travel or something else? Following this, mention your total readership and your social media worth. If you write for any other publications, mention that as well. Next up, mention your previous collaborations, and any testimonials, and statistics representing your previous collaborations’ success. Also, include a few pictures (if you’re into photography) or other examples of your work.

All in all, a media kit is a 1-2 page of text and images and links that (honestly) brag about your blogging career.

Media Kit Format

  • Your name | Your bio
  • A photo of you 
  • Your blog name | About your blog
  • Your blog’s statistics – Page views, monthly unique traffic, social media followers, and your blog’s demographics.
  • About any other major publications, you regularly write for.
  • Details about any media coverage or awards you’ve won in the past.
  • Services you offer: writing travelogues, doing product reviews, making travel videos, doing professional travel photo-shoots, organizing travel events/meetups,  or something else.
  • Your previous sponsors/clients – add details of your previous campaigns and the kind of engagement you provided to them. Link back to any pages having more information. Include as many numbers and figures as you can.
  • Testimonials from previous clients/sponsors.

Click here to download My Media Kit As A Sample

Other Useful Tips

  • Try avoiding having more than 2 pages of your travel blog media kit — no one’s going to read it.
  • Try having a pdf format (if you have more than one page). For one page, however, either a pdf or a jpeg works. Avoid a word doc , as they don’t look impressive.
  • I use photoshop for creating my media kit as it allows easy designing options.
  • Always save your media kit in the original form so you can go back and easily change and update your numbers, stats, etc. For example, I edit my media kit in Photoshop, so I save everything in a PSD format so that I can go back and make changes as needed.

Remember, a Media Kit for travel bloggers and influencers is a very important document. The busy director of some big travel company is only going to be interested in your email if you kept it short and attached a document (a Media Kit in this case) that quickly takes them through your successful blogging past and gives them an impressive reason to take you on board.

For everyone, it’s a resume. For travel influencers and bloggers, its the Media Kit

Also Read: How To Make Money From Travel Blogging

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Good information provided Thank you very much. Dev of traveling ✌

' src=

Helpful Post but want to know if you are small blogger or vlogger and only have few views then in that what to write. Does travel company or tourism board shows interest to sponsor.

' src=

This is really useful, thanks.

' src=

Hey Dev, I just stumbled upon this article of yours. I have to say, I’ve tried to read a lot of article on this topic. While a lot of bloggers talk about what should/ shouldn’t be there on a media kit, nobody actually attaches a sample (not a free one for sure). I appreciate your openness in this regard 🙂

' src=

Sure Soujanya, thanks. I didn’t see how it may harm me if I attached a sample. My details are still going to be mine. Good luck with finding sponsors.

' src=

I have opened travel blog and have interested to grow my blog by traveling the spot. After reading your article my interest in increase and to willing to do like you. How I will apply for sponsorship and which company guide me.

' src=

very useful information for those who are starting blogging and do not have much idea about it. Having a media kit is really important.

' src=

I have been looking for this for ages. Thank you for putting up a crisp format on a media kit. I came here searching for information on how to work with Tourism boards and it was also a really informative read.

Can you take some time to speak one on one if possible. You can reply on my email and we can take it further.

Looking forward to your reply.

Best Regards

' src=

very useful

' src=

Was searching for something as useful. This guide is so apt and crisp.

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Popular categories, how to create a media kit as a travel blogger/influencer.

By: Charlotte · Last updated 11. January 2024 · In: Blogging

travel daily media kit

Are you wondering how to create your first media kit as a content creator or influencer? Well, take it from me. I’ve worked with brands since 2017 and have created my fair share of media kits. Some terrible ones in the beginning and some very good ones if I say so myself.

Have you ever heard the saying “the first impression is the last impression”? You rarely get a second chance to make that first impression, especially when it comes to pitching brands .

As a travel content creator /influencer, it’s important to be professional and polite from the very start and present your best version of yourself and what you can offer. And the best way to do that is with a media kit also known as a press kit.

In this guide, I will go over why you need a media kit, how to create a media kit , how long your media kit should be and what you should include in your media kit.

🌟 My favorite media kit/case study template is included in the Travel Creator Toolkit

How to create a media kit as a travel blogger or influencer + what to include

Article overview

What is a media kit for bloggers & influencers?

Why you need a media kit, how many pages should a media kit be, 1. a short bio, 2. audience, 3. photos & colors, 4. your numbers, 5. collaboration opportunities/services, 6. testimonials & previous work, 7. contact info, remember to pin this for later 😉.

For bloggers and influencers, a media kit is a document that outlines key information about your blog/personal brand and what you do best. It’s like your portfolio, resume, and digital business card all in one easy-to-read document.

Generally, a media kit is given to brands you would like to work with. Either as a physical version, you hand out at conferences or a digital version you can attach to your pitch emails.

When pitching to potential brand partners you have one chance to “wow” them and give them all the information they need to consider you for the job. As we all know there are many other bloggers and influencers in competition for any deal, so an inspiring and professional media kit is a great way for you to stand out from the crowd.

And another reason why I think a media kit is so important is that people can quickly look over everything without having to spend time searching for your accounts and trying to figure out that information on their own. You do the work for them by providing a summary. The easier you make it on the potential brand partner the better your chances of landing the deal.

With that said, not everyone you send your media kit to is going to read it. Some might even think they are unnecessary. But in my mind, having a solid media kit shows that you take this job seriously and definitely deserve to get paid for your work.

Read next >> 15 tools & resources I use every day as a full-time travel blogger

How to create a media kit

There are many ways to create a media kit. The most important thing is that it looks professional, clean and gives the brand all the information they need to make a decision about whether or not you’re the right person for the job.

Think of it as you’re looking to buy something online, if you go onto the brand’s website and it looks like it was created in 1998 with red and yellow Comic Sans text on a black background, you would probably begin to wonder if the business is trustworthy and can provide you with what you need today. At least that’s how I am.

For some, the design of a media kit might not be the most important thing but in my mind, it shows that you have put some energy into creating a beautiful document which means that you will probably also put a lot of effort into creating quality content for the brand.

I used InDesign to create the layout of my media kit, mostly because I’m a graphic designer and use InDesign often when creating magazines and ebooks. If you don’t have any design experience or want to pay for professional design software, web-based design platforms like Canva and PicMonkey are your best options.

On Canva you can sign up for a totally free account that you can do a lot with. I wasn’t a fan of Canva in the beginning but they have come a looong way. These days I even use Canva for some client work.

If design isn’t your thing at all, consider purchasing a Canva media kit template or use one of the templates that Canva offers for free. Why waste hours creating one from scratch when you can buy or use a readymade template that you know will look good?

I just launched the Travel Creator Toolkit for travel bloggers and influencers. The media kit and pitches I sent out, in the beginning, were absolutely terrible. I’m embarrassed to even think about it.

However, after a lot of trial and error, I found a system that works for me. And that’s why I decided to combine my 7 years of travel blogging and graphic design experience into this one offer that can hopefully help you get great results faster than I did.

In addition to 4 different Canva media kit templates, I have also included my go-to pitch templates, the “Island Light” Lightroom preset collection, a Canva tutorial, my own media kit and rate card ++.

2-page Media kit Canva templates for travel Content Creators

I see this question asked a lot and I don’t think there’s a one-size-fits-all answer here. Keep in mind that the people who are going to look at your media kit are all different and probably have different views on what the perfect media kit looks like.

Some might like a quick one-page document that only takes a few minutes to glance over and some might like a more thorough presentation of your brand with case studies of previous work and.

When you’re first starting out I’ve personally found that a 2-page media kit works really well. That way the information isn’t squashed together and you’re able to show several of your best photos.

All the most important information about your brand and audience is clearly visible on the first page and then if the brand wants to know more they can scroll down to check out your “bragging page” with previous work and examples.

Lately, I’ve also been using a media kit/case study/portfolio hybrid so the person on the other side doesn’t have to click between too many documents. The one below is one of my favorite designs ever and it’s included in the Travel Creator Toolkit .

Media kit/Case study/portfolio Canva Template

What to include in your media kit

Media kits are meant to be flexible working documents, so always have a standard media kit and then you can edit that based on who you’re pitching to.

If I’m pitching a hotel in Bali I would talk about how much my audience loves content from Bali and include more tropical photos and examples of previous hotel collaborations. Or if I’m pitching a tour company in Norway I would, of course, include more outdoorsy photos and maybe link to my best tour or activity review post.

Since your stats and demographics likely change as often as social media algorithms do these days, make sure to consistently update your media kit. I like to include somewhere when it was last updated just by including one line: Media Kit Sunshine Seeker November 2023.

But for now, let’s work on your standard media kit at go through what should be included in it.

This is your chance to shine and capture the brand, hotel or destination’s attention. They will of course want to know more about the person that’s reaching out to them. Give them plenty of reasons as to why they should choose you over someone else. You want the brand to read your bio and think; yes, this blogger/influencer would definitely be a great fit for us!

Tell them about yourself, where you are based, how long you have been doing this, what kind of content you create, your blog mission and what makes you special. And any other information you think potential partners would find interesting and useful. Just don’t be too salesy or write an entire essay.

Keep it short, to the point and be personable! In my media kit templates , I have allotted two and three short paragraphs for the bio.

I like to include one paragraph about my audience in addition to the demographics stats that I highlight. Just a few sentences about who my audience is and their main interests. And, of course, what kind of content they love to see and engage with.

Read next >> How I edit my travel photos + free Lightroom preset

As you’ll see, media kits include a lot of boring text and numbers. Or the text shouldn’t be boring but it can look that way if you don’t add something else. Break it up using photos and colors that represent your blog and style. Show your potential brand partner who you are in a visual way.

I get most of my jobs because of my photography which is why I have included lots of photos in my media kit. Whether it’s photographing a product or hotel to post on my own channels or shooting high-quality photos for brands to use in their marketing campaigns.

Photos are a big part of my business as they probably are for most travel bloggers and Instagrammers. So don’t be afraid to go heavy on the photos and include at least one where they can clearly see you and your beautiful face.

As with any business, brands will want to know what kind of return they will get on their investment. Therefore you should clearly display your blog and social media numbers like followers, engagement rates, reach, e-mail subscribers, monthly readers and/or pageviews and so on.

I usually add one number for each of my social channels. The stats you mention may not paint the whole picture, but they’ll give some indication about the size of your audience and the reach they can expect.

As I mentioned earlier you should also highlight some audience demographics. Where do most of them come from, how old are they and are they male or female? 85% of my audience lives in the UK, 67% of my readers are between 18-30 years old, 75% of my readers identify as female, etc.

Brands are of course eager to know this information to see if your readers match their target audience. For example, it doesn’t make sense for a luxury hotel chain to work with a budget travel blogger who mainly writes about backpacking and hostels. Because their audience probably doesn’t have the money to book a stay in an all-inclusive resort nor would they want to.

Keep in mind that you don’t have to share all your accounts if they don’t add any value. If you have a social media statistic that is far lower than your other ones, just leave it out. Or look at different numbers. I have included my blog’s Facebook page but I have focused on my high engagement rate because I have very few followers on Facebook.

And if you’re completely new to blogging you may not have impressive numbers to share, but you probably do have some growth worth mentioning. An example could be, “in the past month, I grew my Instagram following by 500%”. Or focus on your engagement rates which are probably quite high because you don’t have a high number of followers.

Get my media kit and case study templates, pricing guide, proposal template. Learn how to become a travel content creator.

Even though we define ourselves as travel bloggers we are all different with our own unique skill sets. And a media kit is the perfect place to highlight these strengths and let potential brand partners know what types of services you offer.

For example, do you offer product photography, social media takeovers, video production, photo editing or maybe a package where you combine different services? You don’t have to list the same things as everyone else, highlight any special services that set you apart from other creators.

Maybe you specialize in video reviews for hotels or maybe you have created several viral TikTok videos. Brands are always looking for new and creative ways to market themselves so try to be as original as possible.

And then there’s the question of whether or not to include rates for the specific services you offer in the media kit or if you should quote brands on a case-by-case basis. Since every brand has different goals and budgets, not every partnership or collaboration is treated equally.

I personally never include my rates when I pitch a cold lead, only when I have previously spoken to someone and gauged their interest in working with me. These days I often send my rates in a proposal with a few different packages. But, of course, it’s totally up to you what you choose to do.

This is where you convince the brand to choose you with raving reviews and beautiful photography. You’re a content creator, right? So now it’s time to show off what you can do!

In my media kit, I have 3 examples of my favorite brand work along with a few of what I consider to be my best photos. I have also included the logos of the 4-5 biggest names I’ve worked with. It’s good to think of this section of your media kit almost as a portfolio of your best work. And of course, be sure to highlight any press or features your blog or social media accounts have received.

If you haven’t worked with any brands yet you can still showcase your best photos to give the brand an idea of what you can do. Maybe you go hiking a lot and have a beautiful photo in the woods with a brand jacket or new hiking shoes.

Or book a stay at a hotel that inspires you and focus on creating some great content you can show off. The idea is just to highlight how you would create content around the product or destination in question and what the brand can expect if they choose to work with you.

The same goes for testimonials from the previous brands you’ve worked with. This section will give your work even more credibility and show a brand that you’re not only creative but also professional and a pleasure to work with. You can also include comments from blog readers and DM’s from people you have helped or inspired with your content.

Last but not least, don’t forget to include contact info so that the brand can easily reach you. I don’t have a designated contact section in my media kit but rather a line on both pages with my email, blog and main social channel. I also add a link to my account on all the social channels I mentioned in the media kit.

Since I mainly work with international brands and prefer to communicate over e-mail, I don’t list my phone number. If you don’t mind jumping on a call with brands then definitely list your number as well.

🌟 I hope you found this article helpful. If you want to finish your media kit today, be sure to check out the Travel Creator Toolkit !

How to create a professional media kit as a travel blogger and Instagram influencer. What to include in a media kit + why you need one

About Charlotte

Charlotte is the passionate traveler and online business coach behind Sunshine Seeker. She started working as a content creator on Instagram in 2014, before social media was even a thing, and as a travel blogger in 2015. Over the past 14 years she has explored 45+ countries and lived in Oslo, Kraków, Bali and Lombok. Every month she helps more than 50,000 people plan their adventures and learn how to create more freedom by working online.

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How To Create An Influencer Or Blogger Media Kit

Brand Partnerships , Featured Post

how to create a media kit

If you’re a Blogger, Influencer or content Creator, you need to know that a blogger media kit is one of the most valuable marketing assets to land partnerships and clients. Having a kick ass media kit is a sure way to get noticed and show that you not only have the street cred to deserve the job, but that you are a true professional.

We like to think of blogger media kits as resumes – you wouldn’t apply to a job without having an updated and polished resume right? Then why would pitching to a brand partner or client be any different?

Here at Sidewalker Daily we on both sides of the Influencer equation— helping Influencers and Creators grow their business and pitch to brands and c onsulting with brands on their Influencer campaigns— so we know the value in creating an amazing Influencer or B logger media kit  when trying to impress brand partners. We receive tons of media kits when working with our brand clients and you can tell right away which content Creators take their job seriously… and which don’t.

Since media kits are such a hot topic in this industry, we’re going to shed some light on all the things you need to know to start making partnership magic happen sooner rather than later.

So what is a Blogger Media Kit, anyway?

Basically, a Creator and Blogger media kit is a presentation or set of promotional materials that includes important information about your online brand, blog or business that is used to pitch your services  to potential brand partners or clients.

It’s a summary of all the aspects of your content creation or  blogging business that a brand would need to know when considering whether to work with you or not. In the Blogger and Influencer world, it doubles as a visual resume that also represents your brand vibe and aesthetic.

Just FYI – a media kit is sometimes referred to as an Influencer or B logger press kit. J ust in case you get asked for that, you’ll know what they mean!

travel daily media kit

Why Is A Blogger Media Kit So Important For Your Business?

When pitching to brands to land a paid partnership, you have a limited time to really “wow” them and tell them everything they would ever need to know to even consider you for the job or deal. Since there are most likely many other Bloggers or Influencers in competition for the partnership or collaboration, a professional blogger media kit is a great way to set you apart from the crowd. It allows you to show the decision makers what makes you the perfect fit to work with their brand.

Also, since a media kit is a summary of what anyone would want to know (ie. stats, engagement, followers) they can quickly look over everything without having to spend time searching for your accounts and trying to figure out that information on their own. Trust us, no one has time for that. The easier you make it on them, the better.

Media kits are a great way to let brand partners know that you take blogging and being a social Influencer seriously! At this point, sending over a media kit is not only professional, but expected by brands (even if they don’t look at it). And don’t just take it from us – full-time content creator , Amy Marietta, shares her personal experience about using her media kit when pitching to brand partners in this article, so keep reading. :) 

If you’re just starting out and looking to stand out as a micro Influencer , creating a Creator or Blogger media kit i s still a good idea. Micro Influcncers have become increasingly powerful for brand campaigns, so brand expect to see a media kit, no matter what level you’re at. 

travel daily media kit

Let’s Break Down What Goes Inside A Media Kit.

Now that you know more about why it’s important to have a media kit as an Influencer, let’s talk about what actually goes into one. There’s a lot that you should have in your blogger media kit , so it can get complicated quickly. We hope that our professional media kit advice makes the whole thing easier for you, but we’re always here to help you create a killer media kit that lands you paid deals.

Here are 7 things you should talk about in your blogger media kit :

1) ABOUT YOU AND YOUR BLOG/BUSINESS

Of course, you have to tell anyone reading your media kit who you are! This is your chance to shine and capture the brand’s attention. Why work with you over someone else? Tell them about yourself, what kind of content you create, and why you’re special. It’s important that you make it easy to understand—remember that the brand may have absolutely no context to your work at this point. If you haven’t niched down or figured out a direction with your content plan, you’re going to want to nail that down and express it in your About section.

2) STATS AND DEMOGRAPHICS

Brands may feel aligned with your content and love your creativity, but at the end of the day they have a goal with their Influencer campaigns. So this is the part of your media kit where you can quantify your influence with hard numbers and let them know what kind of people view/interact with your content. Brands are eager to know this information to see if your audience is similar to the audience they target with their brand and their business. For example, it doesn’t make sense for a bikini company to do a partnership with a Blogger or Influencer that has a predominantly male audience, you feel us?

You need to include stats on your followers, engagement, website, and demographics. It can even be benefical to add screenshots so that the person on the receiving end can verify that your numbers are real. If your blog has significant traffic, definitely include that information too.

We recommend avoiding including stats just for the sake of including them. For example, if you have 45 followers on Twitter, but 10,000 on Instagram – we would recommend not including the Twitter information.

Don’t have many stats yet? You can highlight the impact of your  influence  and how you’re able to drive your followers to action or even showcase the amazing growth of your social accounts or readership monthly. For example, “I double the amount of readers on my blog or email list monthly,” or “my Instagram following increases 30% monthly.”

3) SERVICES

As an Influencer, Blogger, or content Creator, you have many, many creative ways to  make money on social media . Since there are so many possibilities, a media kit is the perfect place to let brand partners what types of services you offer. You should make it clear which creation services you’re willing to do or have the expertise to execute quality campaigns in. 

For example, you could offer

  • social media photoshoots
  • video production (Reels, TikToks, YouTube videos…)
  • photo editing
  • blog writing
  • podcast content

It’s also a great idea to really highlight any special services that set you apart from anyone else as well as showcase your niches (fashion, food, romance, adventure etc.), if any.

amy marietta travel influencer

4. EXAMPLES OF YOUR WORK

Don’t just list your services, show them! It’s time to show off what kind of content you create by providing specific examples. Include some of your best work and, if possible, cater it towards the type of brand that you’re pitching to. For example, if you’re pitching to a hotel, include past examples of work you did with a hotel company or destination.

Media kits are meant to be flexible working documents, so always have a standard media kit you send and then feel free to add or remove pages/slides based on the specifics of a pitch. When we work with our Creators one-on-one on their blogger media kits , we often end up deciding to create at least two different media kits for this reason. It can be helpful to have varying lengths or specific media kits for certain situations.

We believe it’s best to help people envision the types of things you can do and create for their company. Many people aren’t as visionary as you are as a Creator. (That’s why they need you!) It’s good to think of this section almost as a portfolio of your best work. For example, if you’re an artist and a gallery in NYC offered you their space for a week, you would only display your best paintings, right? Same goes for your media kit.

amy marietta fashion influencer

5) PAST WORK/PRESS

It’s normal for people to want to validate their decision to work with you by looking at things like:

  • your past work
  • professional relationships
  • props and recognitions

This just gives them more confidence to pull the trigger. So y ou need to let brands know what other companies you have worked with and include testimonials if possible. And of course, highlight any press or features your blog or social accounts have received. Include brand logos if possible so they can easily identify the brands you’ve worked with and the times you were in the press. 

If you can include a case study for a past partnership even better! Case studies are a great way to prove your influence and give companies the confidence to work with you. And if you want to go the extra mile, rather than just showing off the logos of brands you’ve worked with, how about creating a slide that gives them the exact scope of the project and what you delivered for the client. They will be impressed!

amy marietta partnership

It’s up to you if you want to include rates for specific services you offer or if you would prefer to quote brands on a case by case basis. Figuring out how much to charge for an Instagram post or other service might not look the same for every collaboration. Since every brand has different goals and objectives, not every partnership or collaboration is treated equally.

It seems earning money from social media  is sometimes more of an art than a science. Of course, if a brand requests your rates and you haven’t sent them your media kit yet, definitely include that page/slide when you do. 

7) CONTACT INFO

Yes, you’ve spent pages telling them how amazing you are, but what good is that if they don’t know how to contact you to find out more?! Make sure you include all of your relevant contact information in your blogger media kit. You want to have your:

  • social media links
  • email address
  • contact page
  • phone number (if you use this for collaboration purposes)

This is especially important if your media kit gets forwarded to the decision maker. If your your contact details get lost in the shuffle, the potential partnership could either disappear or get delayed.

Figuring Out The Length Of Your Media Kit

One of the top questions we get asked here at Sidewalker Daily is how long should a media kit be. There are plenty of media kit myths out there, and the best length of a media kit is usually one of them. The truth is that there’s definitely a split in the industry on what people prefer. If you’re pitching to a brand in an email, you can always include the important highlights in the body of the email and then attach your long version just to play it safe.

We’re in the opinion that your media kit needs to be as long as your media kit needs to be. Don’t squeeze everything onto 2 pages if there’s more that you need to share with a brand. A cluttered, text-heavy, two paged blogger media kit  is not a document that someone wants to read. 

Everyone’s media kit will look a little differently depending on the type of work they do, how many previous examples they have, and a variety of other factors. We can promise you that a well-designed media kit is the way to go when you’re sending a pitch to brands every single time. If that means more pages, then that’s okay.

But what if you’re a travel blogger attending a travel conference? Or you have some sort of in-person event that could be a networking opportunity? In-person meetings happen, and you want to be prepared for those. It is imperative that you have a one page version of your media kit for these situations. It can be double sided, but please make sure to print it on resume style, luxe paper. At in person events, no one wants to receive 12 pages of a media kit to carry around all day. You can always follow up with an email after, including your longer (and prettier) version. 

When we design media kits for Creators and Influencers , we recommend that they have at least two media kits to use based on how they’re pitching. 

Presentation is EVERYTHING.

Is everyone going to read every word inside your media kit? We can tell you honestly and truthfully from experience: no. But that doesn’t mean that you shouldn’t have an amazing looking media kit. In fact, it might be all the more reason to have a beautifully presented document put together. Here’s why:

  • It shows that you take this job seriously.
  • It triggers the reader to believe that you definitely deserve to get paid for your work.
  • People skim. A well-put together document will draw their eyes to the important stuff and they’ll learn about you without having to read every word. 

Would you show up to a job interview in your pajamas? We didn’t think so. Then you definitely don’t want to send a poorly put together blogger media kit  because you’ll get them thinking…if you can’t even put together a media kit, can you really put together that brand campaign you’re pitching?

Since Bloggers and Influencers are content creators, every piece of content they create and all visual materials need to be spot on and polished. At the end of the day, everything reflects your brand and on your ability to create content, or at least put it all together.

And please, please, please don’t forget to send it as a PDF – sending it as an editable file type like a word document is just a bad look. If you’re sending a link, make sure it’s “view only” and not something the person can edit.

Putting It All Together – How To Make A Media Kit For Bloggers And Influencers. 

Everyone has a different opinion of what the  best media kit design is and there are tons of different options to create yours. Let’s quickly look at some of the ways you can go about building your media kit and best practices for coming off as the professional creative that you are!

Use Good Photos

You probably get it by now, but your media kit has to look good! Of course this means showing off your best photos that you’ve taken. But if you’re a writer and photography isn’t your skill set, or you don’t necessarily take professional-quality photos all the time, then you should take advantage of all the beautiful free images on stock sites, like Unsplash, to help make your presentation more aesthetically pleasing. With free stock images you run the risk of using photos that people have seen before, so keep this in mind.

Should You Use A  Media Kit Template?

If graphic design isn’t your thing you could use a media kit template,  although we don’t necessarily recommend this because you want to stand out as an Influencer as best as you can. You want to be unique and true to your brand message with everything you create. Our design team knows media kits inside and out and can help you create one that’s perfect for you and your work! Your work as an Influencer isn’t cookie-cutter, and a template can really limit you if you don’t consider your entire business in the creation process.

H ere are a couple of examples of media kit templates from Canva that are completely editable and customizable.

canva media kit example fashion blogger

Remember though, if you use a template, chances are other people will be too and there is nothing like showing up to a party in the same dress…LOL.

A media kit that is uniquely YOU is the best way to go.

Proofread Your  Blogger Media Kit

Don’t forget that one of the main goals of having a media kit is to showcase your professionalism. Brand managers don’t want to see typos on your media kit. We all make mistakes, but you are trying to convince them that you can create content to represent their brand, which is important to them. If you make mistakes during the campaign it could look bad for them, so they may see a typo or mistake on your media kit as a red flag.

Please have someone proofread your media kit to check for typos or mistakes before sending it out. It would be a bummer to work so hard on your media kit, only to let a couple loose ends throw everything off.

Update Your Media Kit…A Lot

Since your stats and demographics likely change as often as social media algorithms, make sure you keep your media kit updated and always showcasing your best work. This is SUPER important. Any time you gain a new partnership, make sure to update your media kit. We also recommend updating your media kit at least monthly with all your new relevant social media stats and website analytics.

If you’re looking for more Influencer media kit examples , you can always search the web or Pinterest for some inspo. Remember not to copy anyone’s media kit though so you avoid  legal issues …just do a little sleuthing to get inspired. Looking at examples is also a great way to help you understand what you like and more importantly…what you don’t like. :)

Drum Roll Please…Here’s An Example Of A Media Kit From Full-Time Influencer and Content Creator, Amy Marietta.

Full-time travel, fashion, and lifestyle Influencer/content Creator, Amy  Marietta , has been working in this industry for the past five (5) years and has partnered with major brands such as Starwood Hotels, Adidas, Uber, Harrods, and Jaguar. She has also been featured in publications such as Cosmopolitan, Glamour, GQ, Elle, and Refinery 29.

amy marietta travel photo

Sidewalker Daily asked  Amy  a few questions about how she uses her media kit to get more partnerships.

Sidewalker Daily:   How has improving your media kit helped you professionally?

Amy  Marietta:   “I can’t even begin to explain how much more work I have gotten by just taking the time to improve my media kit. It has 100% increased my ability to secure a partnership. Brands not only look at me with more respect, they are confident that I have the creative vision to enhance their brand.”

Sidewalker Daily:   “How has having a media kit helped you with earning income as an influencer?”

Amy  Marietta:   “You can definitely charge more because it shows you have the ability to put together something that looks cohesive and gets the message across- basically if you can do it for yourself you can replicate it for them. Also, having a put together media kits helps me get more hotel collaborations paid rather than just free stays.”

Sidewalker Daily:   “How can a media kit help an influencer stand out?”

Amy  Marietta:   “Every content creator has something different about them that makes them special, which may not be obvious from their social media accounts. They may have done work that’s more behind the scenes of the industry, like creating video content for a hotel or writing an article for a major publication or even managing social media accounts for another client. You can use your media kit to show a diversified portfolio of work that the client may be interested in and end up booking more jobs.”

Amy  has one of the best looking media kits in the game and she is gracious enough to share it with the Sidewalker Daily community as a media kit sample. Not only does she highlight all the relevant information that a brand is looking for, she put it together in a way that drives home her ability to create amazing content!

amy marietta media kit 1

Ok…So What Does It All Mean?

On the brand and business side, media kits are an important tool to help them easily evaluate whether a particular Influencer, logger or content Creator is a good fit for the partnership or collaboration.  On the Influencer and content Creation side, a B logger media kit  is an important marketing tool to help you  stand out  and showcase why you’re the best fit for the job.

Although having a B logger media kit  doesn’t mean you’ll get the job automatically, it definitely ups your chances of being considered and landing brand partnerships and clients. It’s quite a bit of upfront work to put it all together but when its done…its done. Woop woop!

Since we covered a lot about media kits in this post, here’s a quick recap of the major takeaways we want you to remember:

1. A media kit is an essential piece of successfully pitching to brands which consists of promotional materials that showcase what a brand would need to know in order to decide to work with you or not.

2. Media kits are important for many reasons; they make your case as the one to work with, they show that you mean business as an Influencer or Creator, and they summarize need-to-know info because no brand has time to look it all up themselves. 

3. What to put in your media kit? About you and your business, stats and demographics, services, example of your work, past work/press, rates (sometimes), and contact info.

4. The length of your media kit should vary for different situations, but always to organized well and easy to read quickly.

5. Your media kit is a reflection of you and your ability to do good work – make sure it looks good and don’t solely rely on media kit templates.

6. Frequently update your media kit – this is a living document!

Feeling better about putting together your media kit and start pitching to brands? We hope that this post cleared up some of your burning questions about creating a media kit, but we know that sometimes you just need to talk it through one-on-one. Book a coaching call with one of our experts and we’ll start building a personalized game plan for you to land paid brand deals.

And if you’re in need of some extra media kit help, we have an entire design studio dedicated to helping you build materials that will get you paid brand partnerships. We can’t wait to help you secure your dream brand partnerships!

Did you find this article helpful? Let us know in the comments below!

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Sidewalker Daily is a team of industry experts on both sides of the Influencer Industry. We work with Influencers, Creators, Bloggers and Digital Entrepreneurs through private coaching and online courses to help them make money and build successful businesses. We also work with brands to design their influencer campaigns and develop their social media strategy. Our unique position in the Influencer and Creator Industry allows us to provide valuable insight you won’t find anywhere else!

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Sidewalker Daily is a team of industry experts on both sides of the Influencer Industry. We work with Influencers, Creators, Bloggers and Digital Entrepreneurs through private coaching and online courses to help them make money and build successful businesses. We also work with brands to design their influencer campaigns and develop their social media strategy. Our unique position in the Influencer and Creator Industry allows us to provide valuable insight you won't find anywhere else!

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travel daily media kit

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IMAGES

  1. Chris Travel Media Kit Template

    travel daily media kit

  2. Media Kit For Travel Bloggers

    travel daily media kit

  3. Media Kit For Travel Bloggers

    travel daily media kit

  4. Media Kit Template Influencer Travel Blog Media Kit

    travel daily media kit

  5. 2 Page Travel Blogger Media Kit

    travel daily media kit

  6. Travel Media Kit Template 3 Page, Media Press Kit Template (147780

    travel daily media kit

COMMENTS

  1. Travel Daily

    SHANGHAI, Feb. 28, 2024 /PRNewswire/ -- The world's first C919 aircraft, with the registration number B-919A and owned by China Eastern Airlines, wrapped up its first international debut ...

  2. Media Kits

    Travel Daily - Informing, connecting and developing the world's travel industry professionals. MARKETS/SECTORS; FEATURES. ... Media Kits. By Mark Elliott On Jan 1, 2017. Guest Contributor.

  3. Advertise with us: Travel Daily, First with the News

    To enquire about advertising rates and sizes please complete the form below, email [email protected] or call our marketing department on 1300 799 220 (within Australia) or +61 2 8007 6760.

  4. PDF Travel Daily Usa Travel Daily Uk Cruise News Uk Travel Daily Asia

    TRAVEL DAILY E-NEWSLETTER SPONSORSHIP TRAVELDAILY USA These can be spread over a 12 month period Insertion Rate US$ BANNER 728x90 RECTANGLE 300x250 SKYSCRAPER 160x600

  5. Kits

    If you want to promote your travel services & products on our TravelDailyNews portals, you just need to select the media kits you want, fill-in your details in the form below and you will receive them in your email.

  6. Travel Daily

    TAGTHAi, pronounced "Tak-Thaai" and means "greetings" in Thai, is set to be further promoted as the must-have Thailand travel application for tourists exploring Thailand. BANGKOK, Jan.…. Travel and hospitality industry news, opinion, and analysis for travel professionals Asia, China, India, MIddle East, UK and USA.

  7. Global

    Saudia secures 9th Global Position in On-Time Performance Review for 2023. Kanchan Nath Jan 17, 2024. Saudia, the national flag carrier of Saudi Arabia, ranked 9th among global airlines in the On-Time Performance for the year 2023, according to the annual report by the independent aviation…. Attractions & Tours.

  8. Subscribe to TD

    2022 TD Media Kit; Self Service portal; Submit Press Release; Upload your Travel Blog; List your Event with TD; Travel Daily - Informing, connecting and developing the world's travel industry professionals. MARKETS/SECTORS; FEATURES. Partner content. Airlines / Airports; Car Rental; Conferences;

  9. News

    Ukraine to scrap visa-free travel for Russians from July 1. Megha Paul Jun 20, 2022. The move will end visa-free travel for Russians that began when Ukraine became independent from the Soviet Union in 1991.

  10. Travel Blogger Media Kit & Rate Cards (Free Template)

    Quality Images. A media kit that's just walls and walls of text is an instant day-ruiner. It's important to break it up with some images, ideally original images of your own. You can use images of previous collaborations you've done, or some high-quality photos from your best posts. Professional images show any prospective advertisers or ...

  11. How To Create A Media Kit For Your Travel Blog

    Try avoiding having more than 2 pages of your travel blog media kit — no one's going to read it. Try having a pdf format (if you have more than one page). For one page, however, either a pdf or a jpeg works. Avoid a word doc, as they don't look impressive. I use photoshop for creating my media kit as it allows easy designing options.

  12. Advertise with Brand TD

    2024 Media Kit; 2024 Events Kit; Submit Press Release; Self Service portal; Upload your Travel Blog; Upload your Event; Travel Daily - Informing, connecting and developing the world's travel ...

  13. Travel Weekly Media Kit

    WELCOME TO OUR MEDIA KIT. Northstar Travel Group is the parent company of Travel Weekly, the travel industry's most trusted voice for news for over 60 years and the most influential B2B news resource for the travel industry. Through an omni channel portfolio of products,Travel Weekly and TravelWeekly.com deliver all the late-breaking news ...

  14. Travel Daily: Australia's favourite travel publication. First with the

    Travel Daily is Australia's premier travel trade publication. Published 5 days a week and distributed by email to subscribers in the travel industry. ... Content & Media. Travel Daily TV; Travel Industry Photos; OUR SITES. Sitemap; Travel Daily; Travel Bulletin; Cruise Weekly; Business Events News; Pharmacy Daily; SUBSCRIBE. 14-days Free Trial ...

  15. TD

    View All Events. Travel and hospitality industry news, opinion, and analysis for travel professionals. Travel and hotel news, Asia,APAC,China,India,MIddle East,UK and USA.

  16. How to create a media kit as a travel blogger/influencer

    For bloggers and influencers, a media kit is a document that outlines key information about your blog/personal brand and what you do best. It's like your portfolio, resume, and digital business card all in one easy-to-read document. Generally, a media kit is given to brands you would like to work with. Either as a physical version, you hand ...

  17. UK

    2022 TD Media Kit; Self Service portal; Submit Press Release; Upload your Travel Blog; List your Event with TD; Travel Daily - Informing, connecting and developing the world's travel industry professionals. MARKETS/SECTORS; FEATURES. Partner content. Airlines / Airports; Car Rental; Conferences;

  18. TravelPulse

    Since 2002, TravelPulse has been publishing industry news, in-depth editorial, dynamic video content and important supplier and destination information that has helped hundreds of thousands of travel agents to succeed. The TravelPulse Daily Newsletter provides agents with timely and relevant content to keep them informed and on top of the news ...

  19. How To Create An Influencer Or Blogger Media Kit

    4. The length of your media kit should vary for different situations, but always to organized well and easy to read quickly. 5. Your media kit is a reflection of you and your ability to do good work - make sure it looks good and don't solely rely on media kit templates. 6.

  20. TD

    2nd World Passenger Experience Forum - February 2024, Dubai UAE. Feb 12, 2025. Travel and hospitality industry news for travel professionals. Travel and hotel news, Asia, APAC, China, India, MIddle East, UK, USA & Canada.

  21. Media Kit Contact Information: Travel Weekly

    Lisa Gonzales. Production Specialist. 201-902-1927. [email protected]. Media Kit Contact Information General 263555 To advertise in Travel Weekly, view our editorial calendar. Sales Team Bob ...

  22. TD

    Travel and hospitality industry news for travel professionals. Travel and hotel news, Asia, APAC, China, India, MIddle East, UK, USA & Canada

  23. Media Kit

    They leverage TravelMole.com, the daily newsletters, and social media, which reach 85,000 UK travel agents and professionals, over 120,000 in US and 70,000 in Asia-Pacific and Australia, who ...