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Amenity Kit Review: Qantas First Class

Qantas has a different kit for men and women on their long-haul flights. The men’s kit comes in all black leather and the women’s kit comes in all burgundy leather. Both kits are stocked with SK-II facial products.

Bag/Container – This kit is clean, classy and sophisticated. The all black leather dopp kit is branded with SK-II black metal zippers and a Qantas First label on the inside. There is a small zippered pocket on the outside and one main compartment that opens from the top. This medium size kit is large enough to keep all your travel size products and sleek enough to take anywhere. It’s black. It’s leather. It’s perfect. Score: 5

Product – For their men’s kit, Qantas has partnered with Japan’s prestigious cosmetics firm, SK-II. Inside, you’ll find sample size bottles of moisturizing cleanser, facial treatment and age revitalizer moisturizer. The products are unscented and appear to be very high quality. My only complaint is there was no lip balm included. I also wished the products were offered in a larger size as each bottle only lasted me a couple of days. Score: 4

Comfort items – The comfort items include an eye mask and ear plugs (no socks). The soft cotton eye mask is large enough for the biggest of heads (literally wraps from ear to ear) and comes with an adjustable rear strap. The unbranded ear plugs do the trick but are nothing special. Score: 4

Miscellaneous items – The kit also includes a disposable razor, reusable toothbrush, travel size bottle of Gillette shaving cream, Rexona deodorant and a small tube of Colgate toothpaste. Score: 4.5

Extras: In addition to the amenity kit, first class passengers also get a set of pajamas and slippers. The pajamas are lightweight, comfortable and are my favorite set of airline pajamas. They are stylish and have the signature kangaroo logo on the chest. Beware, the pajamas shrink like crazy so go up at least one (if not two sizes). The slippers are nice and padded for comfort. Score: 5

Overall, this Qantas first class amenity kit is great and scores a 4.5 in our ratings. The lightweight and comfortable pajamas are perfect for lounging around the house and the all black leather dopp kit is not only practical but also looks great.

Do you have one of Qantas’ first class amenity kits? Please tell us what you think.

Other Amenity Kit Reviews

• Japan Airlines First Class
• ANA First Class
• British Airways First Class
• Virgin Atlantic Upper Class
• Qantas First Class
• Thai Airways First Class (Rimowa 2014)
• Japan Airlines Business Class
• Lufthansa First Class (Escada)
• Cathay Pacific Business Class (new Seventy-Eight Percent)
• United Airlines BusinessFirst (Cowshed Kit)
• United Airlines BusinessFirst
• American Airlines Transcon First Class (Reno Air Heritage Series)
• United Airlines BusinessFirst (new TEAM USA kit)
• Lufthansa Business Class (Bree)
• Etihad Business Class (LUXE)
• Qatar Airways Economy Class
• American Airlines Business Class (Cole Haan 2016)

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How to Make the Most of Qantas Economy Class

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Qantas economy class offers surprising value if you know how to maximize your flight perks. From comfortable seats to exceptional service, here’s how to make the most of an economy flight on Qantas.

What to expect flying international economy with Qantas

As with many airlines, the Qantas flight experience can vary depending on elite status as a Qantas Frequent Flyer (the airline’s loyalty program) and itinerary. For the most part, your economy flights between the U.S. and Australia on Qantas will be similar to other major airlines in terms of bag allowances, boarding, seats and upgraded tickets. You can expect:

Bag allowance. When flying economy on Qantas between the U.S. and Australia, it depends on when your ticket was purchased.

Tickets purchased on/before March 25, 2021: The baggage allowance is two pieces, though additional pieces can be purchased (for around $150-$185 each). If your baggage weighs more than 50 pounds each, there will be an additional fee of around $65-$85 per bag depending on the direction you are flying.

Tickets purchased on/after March 26, 2021: You only get one bag (extra bags cost around $200-$235) and there’s a cap of 70 pounds per bag, even for overweight bags.

Boarding. Like most airlines, boarding is ordered according to Qantas Frequent Flyer status and the fare class of your ticket. For most economy class passengers, expect to be in the later groups to board your flight.

Seats. Economy class seats are reasonably comfortable, especially if you’re flying on the Qantas B787 economy class, with its above-average 32-inch seat pitch and a six-inch recline. Further, the international Qantas A330-200 economy class seat offers a spacious 2-4-2 configuration, a netted footrest and adjustable headrest. Qantas is in the process of refurbishing the A380s to include these more comfortable international economy seats as well. Beware, however, that seat selection in economy comes at an additional fee if you’ve booked a sale fare. Qantas offers sale, saver and flex fare values in all of its classes, including economy.

Upgraded economy tickets. Looking to elevate your experience a touch? Premium economy will get you there. Premium economy flyers get dedicated check-in, priority boarding, more spacious seats and noise-canceling headphones. You’ll also experience an improved dining experience and more attentive service in a semi-private premium economy cabin — a worthwhile upgrade on longer flights.

» Learn more: The cheapest ways to fly to Australia using points and miles

Ways to get good value

Book flight awards early — even on partner airlines.

Arguably the best perk of the Qantas Frequent Flyer program is that its flight rewards open early, meaning you’ll have first dibs on the Qantas economy class flights you want. The airline’s Classic Flight Rewards — any ticket booked with Qantas Points for flights with Qantas, a Oneworld member airline or an airline partner (like Jetstar Airlines) — open up 353 days prior to departure. This is an improvement from others, including Oneworld partner airline American Airlines, which provides availability only 331 days prior to departure.

Earn Qantas points from a variety of resources

As a Oneworld partner airline, you’re able to fly any of the member airlines and use your points on other alliance airlines. That means that if you often fly Alaska Airlines in the U.S., you can use the Mileage Plan points you earned via domestic travel for your Qantas flights.

Oneworld member airlines include:

Alaska Airlines .

American Airlines .

British Airways.

Cathay Pacific.

Japan Airlines.

Malaysia Airlines.

Royal Air Maroc.

Royal Jordanian.

Sri Lankan.

Other non-alliance airline partners of Qantas airlines include:

Aer Lingus.

Air France .

Air New Zealand.

Air Niugini.

Air Vanuatu.

Bangkok Airways.

China Airlines.

Fiji Airways.

KLM Royal Dutch Airlines.

You can also earn Qantas points by spending on credit cards associated with transferable points programs. This includes American Express Membership Rewards , Capital One Miles , Citi ThankYou Points and Marriott Bonvoy points.

» Learn more: The best transferable points currencies and who they partner with

Book short-haul flights with Qantas points

Qantas classic flight rewards are based on distance flown. Economy flights in zone one, which is between 0-600 miles, only run 8,000 Qantas points each direction. These distance-based flight rewards make it possible to find incredible value on shorter economy flights, especially for regional flights within Australia. And, after all, if you’re making the long trip from the U.S. to Australia, you may want to see more than one city while you’re down under.

For instance, you can fly to the sunshine coast near Brisbane from Sydney for a cheaper award flight; the distance clocks in at about 570 miles.

Don’t pack plane snacks

Save room in your carry-on for other necessities instead. Economy flyers enjoy some exceptional food on Qantas, along with Australian wine, other alcoholic beverages and non-alcoholic drinks. Qantas also shines with a self-service section that allows you to enjoy additional drinks and snacks whenever you get a hankering during your flight.

Leave your toothbrush in your checked luggage

Passengers on select international flights get a little comfort kit — even those in Qantas economy class seats. Use the earplugs and eye mask to try and get some shut-eye before you touch down. The provided dental kit will also help you arrive feeling refreshed.

Bring your computer charger, but leave behind your power banks

A not entirely uncommon — but not nearly ubiquitous enough — perk of Qantas international economy flights is the presence of computer power access in addition to USB charging ports. While charging capabilities still vary depending on the aircraft, this perk, along with additional personal storage space in the Qantas B787 economy class, make for a more enjoyable long-haul economy experience.

The bottom line

Qantas economy class seats offer attractive legroom and seat width. Your best bet for further comfort is to fly economy class on a B787, with its even more sizable seats. With above-average food and a reputation for service, you can’t go too wrong with Qantas Airlines international economy flight.

How to maximize your rewards

You want a travel credit card that prioritizes what’s important to you. Here are our picks for the best travel credit cards of 2024 , including those best for:

Flexibility, point transfers and a large bonus: Chase Sapphire Preferred® Card

No annual fee: Bank of America® Travel Rewards credit card

Flat-rate travel rewards: Capital One Venture Rewards Credit Card

Bonus travel rewards and high-end perks: Chase Sapphire Reserve®

Luxury perks: The Platinum Card® from American Express

Business travelers: Ink Business Preferred® Credit Card

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What do you get in a QANTAS amenity kit?

A classic amenity kit in a sleek toiletry bag, these kits are filled with high quality skincare products from Japan’s SK-II and contain everything you could possibly need for a comfortable flight. Here’s what the First Class kits look like:

Men’s – What do you get?

Australian designed toiletry bag in black filled with:

• SK-II Moisturizing Cleanser, Age Revitalizing Moisturizer and Facial Treatment Essence
• Gillette shave foam
• Gillette razor
• Rexona aerosol deodorant
• Voucher for an SK-II skin consultation and facial treatment mask through Myer and David Jones in Australia

Women’s – What do you get?

Clutch-sized Australian designed toiletry bag in red filled with:

• Pocket mirror
• SK-II Facial Treatment Gentle Cleanser, Facial Treatment Essence and Stempower Moisturizer
• Voucher for an SK-II skin consultation and facial treatment mask through Myer and David Jones in Australia.

Best bit of kit?

The mirror.

Star rating?

Five stars.  Edge of space stuff from  The Flying Kangaroo.

Continent-hopping actresses and supermodels.

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Qantas unveil swoon-worthy Business Class amenity kits

Unlike Economy where you’re lucky if you get a hot or cold towel during the flight, the pointy end of the plane often receive the holy grail of inflight goodies – the amenity kit. And Qantas Airways has just stepped up their amenities game.

Called Qantas Curates, the airline has teamed up with some of Australia’s leading artists, photographers and digital influencers to feature their work on the airline’s international Business class amenity kits.

From 1 May the new range of amenity kits (eight types for men and eight for women) will be offered to Business class customers on international flights, with two designs launching every few months.

With 16 artworks in a variety of different styles including pop culture, photography, fine art, abstract landscape, Indigenous art and textile design, the amenity kits are bound to develop a cult following (and probably a black market) for collectors.

Take a look at some of the designs below:

The amenity kits include ASPAR products by Aurora Spa (hand cream, lip balm and face moisturiser), a wrap-around eye mask in the same artwork as the kit, Colgate toothpaste, toothbrush, earplugs and travel socks.

Visit Qantas.com for more info.

Chris Ashton

We're Chris Ashton and Simon Ceglinski, two Aussie travellers with a love of exploration and adventure, and the odd bit of luxury thrown in. We seek out street art, street food, and scuba diving wherever we go, and prefer the road less travelled over well-worn tourist paths.

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Best Business Class Amenity Kits 2024

One of the perks of flying business class is the little extras airlines give travelers to enrich their inflight experience. Of course, an airline’s specialized cocktails or exclusive dishes can help distinguish its services from its competitors. However, the one thing all business class flyers look forward to receiving is the gift waiting on their seat. With that in mind, we wanted to create a blog that looks into the best business class amenity kits.

Qatar Airlines, Business  class Amenity Kits

Qatar Airlines is among the five best airlines and is considered by many to offer the best airline amenity kit. Furthermore, Qatar confirmed each kit includes a 34 Boulevard Saint Germain’ Eau de Toilette or ‘Eau Rose’ Eau de Toilette. In addition, the new amenity range has Diptyque branded bags and gift boxes, which are customized for male and female passengers. Significantly, Qatar Airways highlighted parts of the kits are made from vegan leather, and the eyeshades and socks are recycled polyethylene terephthalate plastic. Below is what else you can find in Qatar’s Amenity Kits. You can find out by reading our guide to  Qatar Airlines business class.

https://globetrender.com/2022/03/17/qatar-airways-diptyque-amenity-kits/

• Nourishing Lip Balm – enriched with roses and violets
• Fresh Lotion for the Body – infused with the scent of orange blossoms
• Essential Face Cream – nourishing and replenishing, with prickly pear extract 

American Airlines, Business  Class Amenity Kits

American Airlines business class  has also upped its game in the best Airline Amenity Kits competition. This year, AA has teamed up with a whole host of up-and-coming companies. As a result, This Is Ground, Athletic Propulsion Labs, and STATE Bags all helped bring WESSCO designs to life. The products inside are by Allies of Skin, Zenology, FlyFit, and Baxter of California, making it one of the Best Airline Amenity Kits. Also included are the following:

• Toothbrush and toothpaste
• Oshibori hand towelette.

Qantas, Business Class Amenity Kits

When asked which airline has the best amenity kit, Qantas Centenary collection has much to offer! Six different designs represent some of Qanta’s most iconic moments. What’s more, Qantas says this is their most suitable amenity kit yet. Here is what you can find inside.

• Dental kit featuring a bamboo toothbrush and White Glo toothpaste packaged in a recycled sleeve
• Terry cotton and jersey eyeshade
• Socks made from 30% bamboo with a polyester blend
• Earplugs packaged in recycled paper
• Australian botanical wellness set including Li-Tya lip balm, face cream, and hand cream packaged in recycled craft paper
• An information card 

Check out our breakdown of  Qantas business class.

Etihad Airways,  Business Class Amenity Kits

Etihad Airways has partnered with Acqua Di Parma since 2018 to create some of the Best Airline Amenity Kits available. An eye mask, earplugs, a pair of luxurious socks, a shaving kit, and a comb can also be provided. As for skincare, expect the following. You can also learn about  Eithad’s business class  service by reading our dedicated blog.

• Body lotion, 
• Shower gel, 
• Hand cream, 
• Conditioner, 
• Colonia fragrance (1.5 ml)

Furthermore, to celebrate Etihad’s 20-year anniversary, a limited edition retro-style Amenity Kit is available.  Here is what you can find inside.

• Retro style eye-mask 
• ESPA Hand & Body Lotion 
• ESPA lip balm 
• ESPA Face Mist 
• Four sanitizing wipes 

British Airways, Club World   Amenity Kits

In collaboration with luxury lifestyle brand The White Company, British Airways is all about sleeping well on your flight. Those traveling between London Heathrow and New York, JFK, will receive a new elegant day cushion, which will double up as a fantastic lumbar. Plus, a super-soft woven day blanket with satin trim and a new padded mattress topper to provide an extra layer of comfort. In addition, you will receive:

• The White Company designed bag 
• Restore & Relax Spa Collection
• Spa Relax Pulse Point Oil
• Restore Gentle Moisturiser
• Jersey eye mask

You can read all about British Airways business class in our blog.

Explore the epitome of luxury in the skies with our curated list of the Best Business Class Amenity Kits for 2024. From premium skincare essentials to exclusive travel accessories, we’ve unpacked the finest offerings from leading airlines around the globe. As you indulge in the unparalleled comfort of these meticulously designed kits, elevate your travel experience to new heights. For a personalized quote or travel-related inquiries, contact our experts at  888-999-5524 . Visit our homepage for a comprehensive collection of exclusive business class deals that redefine the art of flying. We hope you savor every moment of luxury and convenience during your journey with our top picks for 2024.

How to Get Cheap Business Class Flights to India in 2024

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• User-friendly digital experience to guide customers step-by-step through international flying
• Qantas customer favourites return, including pyjamas and amenity kits
• Inflight and lounge menus featuring new plant-based options and signature cocktail

Qantas has unveiled a range of new experiences to join the return of much-loved customer favourites as the airline prepares to resume scheduled international flights next week for the first time in 20 months.

While the international travel experience will largely be the same as pre-COVID, some things will look and feel a little different, particularly in the short-term.

New initiatives including a customised digital travel guide for customers are designed to help passengers navigate travel requirements before they leave home.

Qantas Group Chief Customer Officer Stephanie Tully said: “The safe reopening of Australia’s borders and our first international flights will be a very special day for the entire Qantas team which is excited to get back flying and help reconnect our customers with family and friends around the world.

“We have redesigned our digital booking experience with world-first technology to help our customers easily navigate the post COVID-19 world of international travel and guide them through each step, including regular checklists sent via text ahead of their flights.

“Some things haven’t changed including our world class premium service. Our customers can expect a mix of new initiatives and a return of many favourites, all designed to make them feel right at home again the minute they step in to one of our lounges or on board our aircraft.”

DIGITAL SOLUTION

Qantas has developed technology across its website and app and will roll out a revamped digital booking and pre-departure experience that will be tailored to each customer’s journey.

The new digital experience will guide customers through what they need to do their international travel based on government requirements at their time of travel. This will include:

• Pre-booking: Destination specific travel requirements available on qantas.com.
• Booking: Travel requirements emailed to customers upon booking and link to upcoming interactive Travel Ready section on qantas.com.
• Pre-departure: Emails/SMSs to customers seven days, four days and one day ahead of departure with customised checklists, reminders and links to relevant information.

Over the coming weeks, the digital experience will include a seamless integration with the IATA Travel Pass to help customers travel stress free, by enabling them to upload their vaccine and testing documents and be cleared to fly before they get to the airport. Airport check-in for international flights will also open an hour earlier than pre-COVID to allow extra time.

From November onwards, Qantas will roll out a new menu across its international flights and in the lounges including a number of new plant-based options.

In response to the growing popularity, plant-based meals such as potato and celeriac gratin with roast fennel, peas, mushrooms and onion sauce and Ratatouille Pasta Bake with Herb Crumb, Cauliflower & Green Beans will be available across all cabins on international flights from mid-November.  Iconic Australian ice-creams will also be added to the inflight menu including Paddle Pops and Splices.

The new offering will also include a signature cocktail – the Qantas Sky Spritz – developed by SOFI to celebrate the return to international skies featuring Australian botanicals including Davidson Plum and Finger Lime.

The airline is restocking fridges ahead of the reopening of the Sydney International First Lounge from Monday including 125 punnets of strawberries and 25 kilograms of passionfruit a day for the signature Neil Perry pavlovas.

Qantas has announced it will use Darwin International Airport’s Catalina Lounge as a pop-up International Transit lounge for eligible customers transiting through Darwin on their way to and from London.  Other international lounges will reopen to align with the return of further international routes.

Fly Well kits will continue to be available onboard and other changes to inflight services include using fully compostable paper wrappings on amenity kits, sustainably sourced bamboo combined swizzles and stirrers and new compostable cups rolled out on all international flights.

It is an Australian Government requirement that face masks be worn in airports and on-board flights.

Qantas encourages all travellers to consider taking out travel insurance before an international flight and in a post COVID world, one that incorporates some COVID cover. There are a number of products available to travellers, so customers can choose a policy that will best suit their needs.

Images available here .

Complete guide to the Qantas Frequent Flyer program

Due to the vast distances of the Australian Outback and the continent's remote location, Qantas has a rich aviation heritage stretching back more than 100 years. Unfortunately, in the past, the airline hasn't released a large amount of premium award availability on its lucrative flights between North America and Australia.

However, Qantas is part of the Oneworld Alliance , and its simply-named Frequent Flyer program offers award travelers some great redemption opportunities, even if they have no plans to visit Australia.

The Qantas Frequent Flyer program is also interesting because you can transfer your American Express Membership Rewards points to it — along with Capital One Miles , Citi ThankYou Points and Marriott Bonvoy points , making them easy to earn.

Here is what you need to know about the Qantas Frequent Flyer program.

Qantas Frequent Flyer Partners

As a founding member of the Oneworld alliance, Qantas lets you earn and redeem Qantas Points on all Oneworld airlines:

• Alaska Airlines.
• American Airlines.
• British Airways.
• Cathay Pacific Airways.
• Fiji Airways.
• Japan Airlines.
• Malaysia Airlines.
• Qatar Airways.
• Royal Air Maroc.
• Royal Jordanian.
• SriLankan Airlines.

Related: The Oneworld alliance is growing with the addition of Oman Air

Qantas also has a unique and valuable list of non-alliance partner airlines, where you can earn and redeem Qantas Points:

• Air France.
• Air New Zealand*.
• Air Tahiti Nui*.
• Air Vanuatu.
• Bangkok Airways.
• China Airlines*.
• China Eastern.
• Fiji Airways (in the process of joining the Oneworld alliance).
• Solomon Airlines*.

Qantas Elite status

The Qantas Frequent Flyer program offers five status levels to reward and retain frequent flyers:

• Bronze: This is the entry-level status, offering the ability to earn and redeem points for flights and rewards.
• Silver (Oneworld Ruby): Awarded after earning 300 Status Credits per membership year (250 to retain). Members receive priority phone service, check-in, extra baggage allowance and preferred seating.
• Gold (Oneworld Sapphire) : Awarded after earning 700 Status Credits per membership year (600 to retain), members also enjoy premium security, Qantas Club and international partner business class lounge access.
• Platinum (Oneworld Emerald) : Awarded after earning 1,400 Status Credits per membership year (1,200 to retain), members also receive priority waitlisting, guaranteed economy seat availability and first-class lounge access with Qantas and partner airlines.
• Platinum One (Oneworld Emerald) : Awarded after earning 3,600 Status Credits per membership year with the same to retain (2,700 must have been from a Qantas flight number). Members receive the highest upgrade priority, cleared up to seven days before departure. Plus, waived change fees, additional award seats in all classes and free extra legroom seats.

Status credits are only earned from flying Qantas or their partner airlines.

A great perk of holding elite status in the Qantas Frequent Flyer program is access to American Airlines lounges on domestic flights when flying American, which AA does not provide to its AAdvantage elite members .

Related: 1st look: American Airlines, British Airways unveil 3 gorgeous lounges in JFK's Terminal 8

How to earn Qantas Points

Earn Qantas Points by flying

When you fly Qantas or their partner airlines listed above, you can earn Qantas Points to redeem for flights, upgrades or other rewards provided you list your Qantas Frequent Flyer number on your booking. The amount of points you will earn will depends on the length of the flight and ticket fare class.

Here is the earning rate for American Airlines flight from Los Angeles International Airport (LAX) to Sydney Airport (SYD), each way:

Transfer points from credit card programs

While there are no Qantas branded credit cards available in the United States, you can transfer rewards from three programs with transferable currencies directly to Qantas Frequent Flyer:

• American Express Membership Rewards .
• Capital One .
• Citi ThankYou Rewards .

Each of them has a transfer ratio of 1:1, so 10,000 points equal 10,000 Qantas Points.

Other ways to earn

You can also earn Qantas Points for car rental with Avis and Budget, as well as booking hotel stays via the Qantas website with the following accommodation partners:

• Swiss-Belhotel International.
• TFE Hotels.

Related: How to choose a hotel loyalty program

How to redeem Qantas Points

Qantas uses a distance-based award chart for its best-value but limited inventory "classic flight rewards" for travel on Qantas, Jetstar (Qantas' low-cost subsidiary, when combined with a Qantas flight), Fiji Airways, Air Vanuatu and American Airlines.

Related: A perfect hop across the Pacific: Qantas 787 business class

Qantas calculates the cost per journey (each way), not per flight, so booking a long-haul flight with a short-haul connecting flight may not need to pay any extra points for the second flight.

Other airline redemption partners, including most Oneworld airlines, also fall under a zoned one-way award chart, though redemption rates are slightly higher.

Things to know

You can search for classic reward flights on qantas.com . Qantas releases award seats to its own members 353 days in advance. It releases seats to partner programs like American Airlines Advantage 331 days in advance. If you are booking Qantas flights with Qantas Points, you have a three-week head start over members of partner programs, which is a huge advantage because these seats book up extremely quickly.

Qantas also offers dynamically priced "any seat rewards," which are significantly more expensive than the amounts in the tables above and rarely offer great value.

Unfortunately, Qantas imposes fuel surcharges on redemptions, which can be substantial, especially on flights operated by Qantas and British Airways.

Related: Why are the fees, taxes and surcharges on Avios redemptions so high?

Sweet spots

Qantas business and first class to Australia

Qantas has well-regarded premium products and is especially known for its excellent airport lounges . Flights between North America and Australia fall within Zone 8, so you will need 108,400 points in business class each way or 162,800 points in first class, plus fees, taxes and surcharges. Remember, these seats book up very quickly as soon as they are released 353 days in advance, so book as soon as possible.

You can also book American Airlines flights to Australia using Qantas points for the same prices, though we think Qantas offers a better passenger experience than American does.

Related: Awesome Aussie: A review of Qantas first class on the A380, Melbourne to LAX

Short flights on American Airlines

With American Airlines now operating dynamic pricing on their flights booked with Advantage miles, consider using Qantas Points instead, given the ease of transferring credit card points and the fixed award charts starting from just 8,000 Qantas Points.

The Qantas award chart is priced by one-way journey, not by segment. So, if you were to take two connecting domestic flights on American Airlines with a total journey of 601-1,200 miles, it would cost just 12,000 Qantas Points each way, which is a great deal.

Fly to Israel on El Al

El Al's own Matmid frequent flyer program is not very highly regarded, and the transfer ratio from the American Express Membership Rewards program makes this option a poor value. However, if you're looking for awards on Israel's flag carrier, Qantas is a great option.

For example, flights between New York's John F. Kennedy International Airport (JFK) or Newark Liberty Airport (EWR) and Ben Gurion International Airport (TLV) are just under 5,800 miles long, meaning that you can book an economy class award for 38,000 points each way, or a business class award for 90,000 points. From Los Angeles International Airport (LAX), you're looking at spending 50,300 points each way in economy and 119,200 in business class.

Related: Then and now: 6 ways that El Al's most historic route has improved in just 2 years

Business class to Europe on American Airlines

Qantas charges just 57,000 Qantas Points each way for travel between New York and London Heathrow Airport (LHR). Both American Airlines and British Airways operate this route multiple times each day. However, if you book American, you will not be subject to the huge fuel surcharges British Airways impose on redemptions.

Domestic flights in Australia

If you're heading Down Under, Qantas has a comprehensive route network across Australia and New Zealand.

Distance-based awards are great for traveling around Australia, starting with one-way flights under 600 miles that will cost you just 8,000 Qantas Points each way in economy or 18,400 in business class. Qantas operates several wide-body aircraft on domestic routes where you can enjoy their flagship fully-flat business class seats, especially on cross-country services between Perth Airport (PER) and the east coast of Australia.

Flights to Fiji

Fiji Airways is a Qantas partner included in the program's more generous award chart. Flights from Los Angeles to Nadi International Airport (NAN) are just 5,519 miles in distance, which falls just within the award zone for 31,500 points each way in economy and 82,000 points in business each way. You should even be able to add on a short interisland flight for the same price.

Related: Fiji Airways shows off new A350

Round-the-world awards on Oneworld carriers

Qantas is one of a dwindling number of carriers still offering round-the-world awards . You can take flights that cover up to 35,000 miles in distance for 132,400 points in economy, 249,600 points in premium economy and 318,000 in business class.

While routing rules apply, they are quite generous. You can have up to five free stopovers, and you could book an itinerary that would see you visiting five different countries through five different airlines if you fancy trying out different Oneworld carriers.

Bottom Line

The Qantas Frequent Flyer program hasn't historically been the most valuable out there, especially given how little premium award availability they have released on long-haul services. However, there are some decent options for redeeming Qantas Points.

Also, since the program is a handy transfer partner of Citi, Amex and Capital One, you may have a lot of these points at your disposal for your next award trip.

Additional reporting by Jason Steele.

Lounges, lay-flat beds, and award-winning menus. Here's what you can expect from this Australian airline's premium offering.

• Qantas Airlines is recognized as the world's safest airline and a leader in ultra-long-haul flights.
• The airline offers travelers a premium and innovative flying experience.
• Perks include lay-flat beds, world-class lounges, and award-winning food choices.

With a legacy spanning over 100 years, Qantas remains the epitome of pioneering excellence in aviation. Recognized as the world's safest airline and a trailblazer in ultra-long-haul flights, Australia's esteemed flag carrier blends graceful tradition with cutting-edge innovation. 

Beyond its role in connecting the world to Australia, Qantas steers the evolution and defines the benchmark of premium air travel. 

So if you're looking to book Qantas' First and Business seats, flying in an A380 aircraft from Singapore to Sydney or London — or navigating between Hong Kong, South Korea, Japan, and Sydney aboard an A330 or B787s — an unparalleled union of style and sophistication awaits.

Read on to find out more about the best-in-class offerings Qantas has in store:

Pre-flight pampering

In Qantas' First Lounges — located in Singapore, Sydney, Melbourne, and Los Angeles — discerning passengers and elite flyers can look forward to entering a haven of luxury. These expansive spaces effortlessly combine business and relaxation, featuring complimentary LaGaia spa treatments in Sydney and Melbourne, private office suites, and the added indulgence of gourmet dining options. Meanwhile, Qantas' Business lounges offer stylish interiors, productivity-focused workspaces, exclusive shower suites, free-flow drinks, and delicious meals and snacks. 

Best beds in the sky

Once aboard, step into Qantas' First Suite and sink into roomy armchairs designed for in-flight comfort and entertainment. Fully adjustable and complete with in-seat massage options, the bedding down service transforms your suite into a luxurious bedroom with beautiful Sheridan bed linen, including a pillow menu, 100 percent cotton woven throw, and a duvet and memory foam mattress for truly peaceful sleep. Stretching 212 cm, when fully flat on Qantas' A380, it's arguably the best bed in the sky. 

Business passengers can enjoy equally inviting ergonomic lay-flat beds. Combining functionality with privacy and space, they feature luxurious bedding, including a 100 percent cotton duvet, a mattress carefully designed to provide optimal support during long-haul flights, and a European-style pillow. 

Tailored amenities

Qantas weaves luxury into every detail, with amenity kits elevating comfort for flyers in First, featuring Martin Grant-designed sleepwear and matching slippers, LaGaia skincare products, and a thoughtful array of travel essentials. Business passengers revel in Signature Qantas pajamas, wellness balms, terry cotton and jersey eyeshades, and eco-conscious products, ensuring a relaxing journey.

In-flight entertainment delights

In-flight entertainment becomes an immersive experience for premium travelers, featuring extensive options accessible on large, high-resolution screens, complemented by noise-canceling headphones for First and Business passengers. Each premium seat comes with cutting-edge technology, including touch screen controls, power access, and USB ports for added convenience.

Taking dining to new heights

Multi-award-winning Australian chef and restaurateur Neil Perry curates the culinary journey in First and Business. Inspired by seasonal ingredients and blending Asian flavors with modern Australian cuisine, First presents an à la carte menu featuring signature dishes, including premium plant-based options. Served elegantly on designer tableware crafted by David Caon, these culinary creations elevate the dining experience.

Business passengers also enjoy a selection of Neil Perry-designed dishes celebrating Australian produce and flavors along with a standard full formal dining offering. Qantas is further expanding its culinary horizons by offering premium passengers specialty Korean cuisine on flights in and out of Seoul, and Japanese cuisine on board flights in and out of Japan, further enhancing the onboard dining experience.

Australian wine odyssey

Qantas' dedication to excellence extends to its wine selection, embracing Australia's vibrant wine culture. Premium flyers engage with Qantas' Sommeliers in the Sky, ensuring impeccable wine pairings focusing on the nation's finest regional vintages that complement the onboard menu. The airline's accolades in the prestigious Cellars in the Sky Awards 2022 for Best Business Class White, Best First Class White, and Best First Class Cellar underscore its unwavering commitment to quality.

Leading the journey in luxury

Looking ahead, Qantas continues to invest in enhancing its lounge facilities, promising modern designs, and expanding amenities. Anticipate forthcoming upgrades in Sydney, Melbourne, and Auckland, plus the unveiling of a new London First Lounge at Heathrow Airport, setting the stage for an indulgent pre-flight experience. Additionally, the airline is expanding its Neighbour Free seating option, allowing Economy passengers worldwide to guarantee an open seat beside them for added comfort during their journey.

Qantas, where tradition meets innovation, invites passengers to embark on an extraordinary journey, promising an unparalleled fusion of luxury, sophistication, and exceptional service.

Find out more with Qantas.

This article was created by Insider Studios with Qantas.

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Travel deals and packages

Check out our latest travel deals and Frequent Flyer offers, including flights on sale, hotel deals, car hire and more.

Flights on sale

New Zealand Red Tail Sale

Don’t miss your chance to save on a dream trip to New Zealand with thousands of seats now on sale to Auckland, Wellington, Christchurch and Queenstown. Fly Economy return from Sydney to Auckland from $549 or Adelaide to Christchurch from $669. Fly Business return from Brisbane to Wellington from $1,199 or Melbourne to Queenstown from $1,499. Sale ends 11.59pm (AEST) 11 April 2024, unless sold out prior. Selected routes, travel dates and conditions apply. ++

Car hire, hotel and holiday package deals

Where next? IHG Hotels & Resorts can take you anywhere

Explore endless possibilities with IHG Hotels & Resorts with 19 hotels across 6,000 destinations. Earn 3 Qantas Points per $1 spent when you book with Qantas Hotels. ##

Book your 2024 Vivid Sydney stay with Qantas Hotels

Visit Vivid Sydney from 24 May to 15 June 2024 to see the city light up. Book a Qantas Hotel or Luxury Holiday package and earn 3 points per $1 spent on your stay. Plus, go in the draw to win a trip to Vivid 2024. Conditions apply. ^^

Zip to Japan in 2024

Book a journey to Japan with Zip and pay later. Book eligible flights on qantas.com and checkout with Zip to earn 1 Qantas Point for every $3 spent. New to Zip? Earn 3,000 bonus Qantas Points when you sign up, link your Qantas Frequent Flyer number and book. ±

Discover 2 for 1 Magical Malaysia from $5,199

Grab a friend and explore the Batu Caves, visit orangutans, swim in pristine beaches and more on this 14-day adventure. Enjoy full-service flights, accommodation, daily breakfast and more. Plus, earn 3 Qantas Points per $1 spent. Conditions apply. **

Discover Asia with 2 for 1 Japan and South Korea Cherry Blossoms

Experience the enchanting cherry blossoms of Japan and South Korea with a friend on this 2 for 1 tour from $9,599 with Qantas Tours. Discover ancient temples, serene bamboo groves, traditional tea houses and more. Plus, earn 3 Qantas Points per $1 spent. Conditions apply. ~

What if you could make your next holiday even more rewarding?

Now you can, with Qantas Travel Insurance. Earn up to 10,000 Qantas Points for every policy, plus 1 point for every $1 spent on your premium. Offer ends 28 May 2024. #

Get your 4th day free and 1,000 Qantas Points with Avis

Book a car or commercial vehicle with Avis for 4 or more days and get the 4 th day free in Australia or New Zealand. Plus, receive 1,000 bonus Qantas Points. Offer ends 30 April 2024. Book at qantas.com. Terms and conditions apply. +

Need a car for your trip?

Book your car hire with us and earn 4 Qantas Points per $1 spent within Australia and 700 Qantas Points per rental outside Australia on Avis and Budget. ¥

Frequent Flyer offers

Not a Qantas Frequent Flyer? Join for free today. ^

Stay tuned for upcoming offers.

Don't miss the latest travel deals, holiday inspiration and special offers.

Join Frequent Flyer for free

Join Frequent Flyer for free and explore ways you can earn and use Qantas Points. ^

*Conditions apply

Search flights

Important information.

Disclaimer: ++ Sale ends 11.59pm (AEST) 11 April 2024, unless sold out prior. Selected routes, travel dates and conditions apply. Prices based on payment at qantas.com by BPAY or PayID.

Disclaimer: ## Qantas Frequent Flyer members will earn 3 Qantas Points per A$1 when booking hotel-only offers at  Qantas Hotels . Points Club members will earn 25% more Qantas Points, and Points Club Plus members will earn 50% more Qantas Points on hotel-only offers, excluding Qantas Packages and Airbnb bookings. Qantas Points will not be earned on cancelled or refunded bookings. Qantas Points will be credited to your account at least eight weeks after check-out. To earn Qantas Points, quote your Qantas Frequent Flyer membership number when booking. Qantas Points cannot be split between two or more members occupying the same room. Some accommodation providers may not allow you to combine this offer with any other offer. Qantas Points may be earned by the member in whose name the booking is made. Members will not be able to redeem points for or earn points on additional charges paid to the accommodation provider for extras (including cots, breakfasts and other incidentals) on check-in or check-out (as applicable).

Disclaimer: ^^  Earn Qantas Points:  Qantas Frequent Flyer members will earn 3 Qantas Points per A$1 when booking hotel-only offers at  Qantas Hotels .  Points Club members will earn 25% more Qantas Points, and Points Club Plus members will earn 50% more Qantas Points on hotel-only offers, excluding Qantas Packages and Airbnb bookings. Qantas Points will not be earned on cancelled or refunded bookings. Qantas Points will be credited to your account at least eight weeks after check-out. To earn Qantas Points, quote your Qantas Frequent Flyer membership number when booking. Qantas Points cannot be split between two or more members occupying the same room. Some accommodation providers may not allow you to combine this offer with any other offer. Qantas Points may be earned by the member in whose name the booking is made. Members will not be able to redeem points for or earn points on additional charges paid to the accommodation provider for extras (including cots, breakfasts and other incidentals) on check-in or check-out (as applicable).  Competition - Win a trip to Vivid Sydney 2024:  Competition ends 11.59pm (AEST) 15 April 2024. See the full  terms and conditions . Promoter: Qantas Airways Limited.

Disclaimer: ± Zip is available for bookings made online at qantas.com. A payment fee applies. Earn 1 point for every A$3 spent on eligible purchases. Exclusions and  terms and conditions  apply. To earn 3,000 bonus Points you must  sign up and activate your Zip account via this link  and link your Qantas Frequent Flyer number. Zip terms and conditions, fees and credit approval apply. ACL no.: 441878.

Disclaimer: ** Price is correct as at 18 January 2024 and is priced for two people based on a twin share room and Economy flights departing from Sydney or Melbourne. Travel offer is valid for travel on selected dates from 8 August to 28 November 2024 unless sold out prior and a seasonal surcharge applies on some travel dates. Availability may be limited and blackout dates apply. You must be a Qantas Frequent Flyer member to earn Qantas Points. Membership and points are subject to the Qantas Frequent Flyer program  terms and conditions . To earn Qantas Points with Qantas Tours, Members will be required to provide a valid Frequent Flyer number and last name at check-out. Only the lead traveller, the primary contact for the booking, will earn 3 Qantas Points per A$1 spent (including GST) on eligible holiday packages. Qantas Points will not be earned and cannot be redeemed on any amounts payable directly to the hotel. Conditions apply. Qantas Points will be credited to a Member's account up to eight weeks after hotel check-out, cruise, or tour completion. Qantas Points will not be earned on cancelled bookings. Points Plus Pay allows you to choose the number of Qantas Points you redeem above the minimum level of 4,000 and pay for the remainder of the booking value with an accepted payment method. Qantas Tours booking terms and conditions apply. Qantas Tours is operated by TripADeal. Changes, refunds, cancellations and other service queries are bound by the TripADeal terms and conditions.

Disclaimer: ~ Price is correct as at 19 February 2024 and is priced for two people based on a twin share room and Economy flights departing from Sydney or Melbourne. Travel offer is valid for travel on selected dates from 12 March - 20 March 2025 unless sold out prior and a seasonal surcharge applies on some travel dates. Availability may be limited and blackout dates apply.

Disclaimer: # You must be a member of the Qantas Frequent Flyer program to earn Qantas Points. Membership and points are subject to the Qantas Frequent Flyer program  terms and conditions . Qantas Travel Insurance is issued by AIG Australia Limited ABN 93 004 727 753, AFSL 381686 (“AIG”). Qantas Airways Limited is AIG’s authorised representative (AR 261363). This is general advice only and your objectives, financial situation or needs have not been taken into account. You should consider whether the advice is suitable for you and your personal circumstances. Before making any decision to buy travel insurance, you should read the  Product Disclosure Statement (PDS) ,  Target Market Determination (TMD)  and  Financial Services Guide (FSG) . Qantas Frequent Flyer members who are the primary holder of a valid Qantas Travel Insurance policy purchased between 13 March 2024 and 11.59pm (AEST) 28 May 2024 will earn a maximum of 10,000 Qantas Points with a premium value of A$1,000 and over. Each Qantas Travel Insurance policy has a  maximum number of points  that can be earned upon purchase. The primary holder of any valid Qantas Travel Insurance policy will also earn 1 Qantas Point per A$1 value of the premium paid. For single-trip policies, you will be eligible for these points from your departure date. For annual multi-trip policies, you will be eligible for these points from the policy start date. Please note points may take up to six weeks from these dates to be credited to your Qantas Frequent Flyer account. Qantas may amend or withdraw these offers at any time.

Disclaimer: + Offer valid for advanced reservations booked between 12.01am (AEDT) 1 April 2024 to 11.59pm (AEST) 30 April 2024 for travel from 12.01am (AEDT) 1 April 2024 until 11.59pm (AEDT) 18 December 2024. Offer eligible on all Avis cars and commercial vehicles in Australia and New Zealand. Rental must be booked via qantas.com.au, subject to availability. Avis standard age, credit and driver requirements apply. Offer of one day free applies to the daily base rate on the 4th consecutive day of a minimum 4-day rental. Maximum rental is 59 days. Members must provide their Qantas Frequent Flyer membership number when booking. Qantas Frequent Flyer members will earn a bonus 1,000 Qantas Points plus the standard 4 Qantas Points per $1 spent on time and kilometre charges during the promotional period. Points will be credited up to eight weeks after car rental. For full terms and conditions, see  Car Specials .

Disclaimer: ¥ You must be a member of the Qantas Frequent Flyer program to earn Qantas Points. Membership and Qantas Points are subject to the Qantas Frequent Flyer program  terms and conditions . 4 Qantas Points will be earned per A$1 spent on time and kilometre charges within Australia, excluding GST, insurance, package tour, government, travel industry, some corporate rates and miscellaneous charges or 700 Qantas Points will be earned per rental outside of Australia with Avis and Budget. Members must provide their Qantas Frequent Flyer membership number to the chosen car partner. To use Qantas Points to book car hire in Australia and New Zealand, you must provide your Qantas Frequent Flyer membership number when booking online at  qantas.com/cars  with the chosen car partner. Cannot be used in conjunction with any other offer, coupon or promotion. Vehicle hire is subject to availability and to the car hire company rental agreement at the time of rental. Age, credit and driver requirements apply. For further details, contact the car hire company.

Disclaimer: ^ Complimentary Qantas Frequent Flyer membership is offered by Qantas Airways Limited ABN 16 009 661 901. This offer may be withdrawn at any time. This offer is not available in conjunction with any other offer. Qantas Frequent Flyer membership and the earning and redemption of Qantas Points are subject to the  terms and conditions  of the Qantas Frequent Flyer program and each application is subject to approval by Qantas. Conditions apply, for full details visit  qantas.com/freejoin .

Disclaimer: * Flight prices are per adult in Australian Dollars, based on payment at qantas.com by BPAY made 7 days or more before departure, PayID or Qantas issued UATP. For other payment options a percentage based fee applies, capped at a maximum per passenger of $22 for Domestic or $120 for International travel. Prices are not guaranteed until payment is made. Fares may not be available on all flights or days. Some flights are operated by partner or subsidiary airlines. Prices may fluctuate if taxes or foreign exchange rates change. Passengers booking Premium Economy may be seated in Economy on connecting flights. Check the fare rules for more details before booking. Inclusions vary between flights. All schedules subject to change, including last minute aircraft changes. QantasLink flights operated by Sunstate Airlines (Qld) Pty Ltd ABN 82 009 734 703, Eastern Australia Airlines Pty Ltd ABN 77 001 599 024, and National Jet Systems Pty Ltd ABN 11 008 279 203. Licence No per state: QLD - 407, NSW - 2TA000237, VIC - 30362, SA - TTA155, WA - 9TA52.

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Parent item expand the sub menu, victoria beckham takes a trip back to spain for debut mango collection, marco bizzarri embraces new career phase, designer and architect gaetano pesce dead at 84, rebecca vallance partners with qantas airways for pajamas and amenity kit.

The partnership recognizes the return of flights from Sydney to New York after three years.

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Qantas Airways has tapped Australian fashion designer Rebecca Vallance to celebrate the return of its operating flights from Sydney to New York for the first time since 2020.

Vallance has designed a matching pajama and amenity kit that’s complimentary for Qantas business class travelers that pays homage to New York. The partnership looks to drum up awareness of the new route. The collaboration includes special-edition pajamas and amenity kit. Two custom couture Rebecca Vallance gowns will be released at a launch event at Qantas headquarters on Wednesday at 11:30 a.m., Australia time.

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“New York is also one of my favorite cities in the world, and it’s a great opportunity to not only promote New York as an amazing travel destination but also incredible as an Australian designer to work with the national carrier on their collectable pajamas and amenity kit,” she added.

Each piece incorporates Vallance’s Avenue Astoria Collection print, which is a nod to the glamorous characters of New York’s Waldorf Astoria in the 1970s, where Elizabeth Taylor’s and Diana Ross’ comings and goings were well documented.

The collaborative Qantas x Rebecca Vallance designs feature a monogram of the Qantas “Roo” and Vallance’s logo. The palette of blues and subtle Art Deco undertones reflect the heritage, glamour and sophistication of the Waldorf Astoria’s hotel architecture.

The pajamas and amenity kits will be offered on all flights from Australia and New Zealand to New York and vice versa for the months of June and July, and will be available to purchase at Qantas Marketplace through a points redemption. It launches June 14.

On June 14, Qantas will start operating flights from Sydney to New York via a short stopover in Auckland before the non-stop service to New York.

When asked what she hopes it will do for her business, Vallance said, “It’s a huge compliment to be aligned with one of the most iconic Australian brands in the world. It’s also an amazing way to engage another audience for the brand and cross promote via our social communities and creative credibility by association.”

She noted that she was excited to be able to tap into that and raise awareness for Qantas in the U.S. market, where she’s already well established. “The best brand partnerships are a fantastic two-way street, where everyone benefits equally. This is just the beginning of Rebecca Vallance’s partnership with Qantas,” she said.

The couture gowns are being sold on the Vallance web site in celebration of the Qantas x Rebecca Vallance partnership.

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Qantas Media Kit - 2024

2024 MEDIA KIT

Australians are dreaming bigger and have an intensified yearning for travel.

Excitement for travel is being driven by higher expectations and a desire to maximise our travel goals – a similar sentiment for business travellers who expect more outcomes per trip*.

AUSTRALIANS ARE CONFIDENTLY SPENDING IN TRAVEL - #1 PERSONAL INVESTMENT

96% of Qantas audiences agree travel is their top personal investment**

44% increase in consumer spend for international flights^

+7% increase in Qantas business trips versus last quarter~

AND MILLIONS OF AUSTRALIANS ARE CHOOSING QANTAS

15% increase in members

Qantas has the most website visits^

21M+ passengers each year, flying to over 150 destinations

QANTAS TAKES THEM PLACES… SO THEY CAN FOLLOW THROUGH ON THEIR DESIRES.

Qantas serves 64 domestic destinations and 34 international destinations in over 25 countries^^, transporting over 2.85 million** passengers each month.

1 in 3 Australians who have flown for leisure in the last 12 months have flown with Qantas and 63% of Australians who fly domestically for business, fly with Qantas.

MORE AUSTRALIANS ARE CHOOSING QANTAS…

1M new members in 12 months*

MORE BOOKINGS

+40% increase in bookings via Qantas Holidays and Hotels*

MORE LOYAL 3M flights redeemed with Qantas points –double the activity compared to H1 2022*

CONNECT AND INFLUENCE AUSTRALIA’S MOST VALUABLE AUDIENCE

THE QANTAS PRINT AND DIGITAL ECOSYSTEM

CONNECT WITH THE QANTAS AUDIENCE THROUGH

1.5M Qantas Facebook followers

Travel Insider: 268,575

Qantas magazine:

Average unique users per month^

508,000* monthly readers (Roy Morgan Dec 2023)

Qantas Magazine

Qantas Travel Insider EDM Sent to 2.1M + active subscribers twice a month

16 million+ BRAND

CONNECTIONS

Special Reports:

● Cruise (bi-annual)

● Arts & Culture

● Touring (bi-annual)

● Future of Mining

● Food & Drink

● New Zealand special

● Western Australia

Social Media: 68K + Instagram Followers

Events & Sponsorships

● Think reader events

● Platinum One bespoke events & experiences

Annual special edition

40,000 copies delivered to the homes of Platinum One and Platinum members (December 2023)

OUR CHANNELS REACH A HIGH-VALUE AND AFFLUENT QFF AUDIENCE

A VALUABLE COHORT WITH A HIGH NET WORTH

AN AUDIENCE WHO WILL PAY FOR PREMIUM TRAVEL

THEY HAVE LARGE ANNUAL TRAVEL BUDGETS

Qantas magazine readers are 1.57x more likely to have $1 million or more in total savings and investments^^

Almost one in four Qantas magazine readers fly First or Business for international and domestic travel^

43% of the Travel Insider audience spends more than $15,000 annually on travel**

ACCESS TO MAJORITY OF AUSTRALIA’S C-SUITES

Qantas data reaches

91% of Australia’s C-Suite executives*^^

QANTAS MAGAZINE

The qantas magazine.

One of Australia's most loved magazines, Qantas is now the only domestic and international inflight title in Australia. It offers a unique opportunity to partner with the national carrier, which remains one of the country's most trusted brands.

With more than 2.8 million business and leisure customers travelling each month, Qantas magazine offers something for everyone and includes a diverse mix of travel, business, food and wine, arts and culture, design and more.

Our travel content transports our readers to the most incredible destinations here and overseas, while our business pages connect our readers with the most influential business leaders in the country.

Qantas magazine guarantees a captive audience with the premium business and leisure traveller.

SEE A PREVIOUS ISSUE: MARCH 2024

QANTAS MAGAZINE AUDIENCE

High-income households.

2.2x more likely as the average Australian household to have a household income of $250,000 or more. 2.3 times more likely to have a personal income of over $300,000.

Qantas magazine delivers the highest number of AB readers amongst all premium monthly magazine titles^. Over one in two readers are ABs.

BUSINESS DECISION-MAKERS

One of the highest proportion of business decision-makers of all magazines, with 25% of readers making a business decision in the past 12 months.

BIG SPENDERS

The highest proportion of big spenders of all premium monthly magazine titles, with 56% of readers spending big on discretionary items.

90% of readers have wealth management – the highest amongst all premium magazine titles^, with an average of $366,820 in savings and investments (compared to the population average of $244,320).

EXCLUSIVE TO QANTAS MAGAZINE

Just 9% of Qantas magazine readers also read AFR magazine and just 2% read Wish magazine.

100,000 COPIES DISTRIBUTED PER MONTH

Available on board all Qantas domestic and international flights, as well as in all Qantas lounges.

46.2 yrs average age*

42% female*

508,000 readers*

$182,130 average household income*

34% AB quintile*

AN ENGAGED MAGAZINE AUDIENCE, MOVED TO ACTION

9 in 10 readers spend 10-60 minutes reading the magazine

8 in 10 readers look forward to reading the magazine on a flight

trust the content, reviews and recommendations in the magazine

6 in 10 readers are inspired to plan future trips and itineraries after reading the magazine

1 in 3 readers are inspired to purchase after reading Qantas magazine

take note of the food and dining recommendations in the magazine

QANTAS MAGAZINE - CONTENT PILLARS

From the can’t-miss event to the hottest restaurant opening, the hotel to know, the place to go, the drive, the watch and the unexpected wellness trend to try.

This is the definitive round-up of the best bars and restaurants, world-class chef recommendations, regional highlights and trends you need to be across.

With local travel high on the agenda, The Break is dedicated to long weekends away, highlighting the great Australian getaway –these are the out-of town escapes and short-flight breaks you want to be taking now.

THE JOURNEY

Encapsulating the awe, wonder and indulgence of world travel. Immerse yourself in some of the planet’s most incredible locations, from town to country and coast.

Architecture, interiors, art, fine jewels and fashion: the spaces we inhabit and the items we surround ourselves with are dictated by design.

THE BUSINESS

Dedicated to the C-suite, we tap the heavy hitters, thought leaders and movers and shakers of the business world, showcasing the trends, insights and success stories.

QANTAS MAGAZINECONTENT CALENDAR

JANUARY 2024

Travel - The Icons

Signature Moment - Touring Special

FEBRUARY 2024

Travel - The Big Blue

Signature Moment - Wine Regions

Travel - Immersion

Signature Moment - Cruise Special

Travel - Design Issue

Signature Moment - Brisbane Special

Travel - Find & Seek

Signature Moment - Melbourne Special

Travel - Epic Stays

Signature Moment - Western Australia

Travel - Expect The Unexpected

Signature Moment - New Zealand

AUGUST 2024

Travel - Wild Wellness

Signature Moment - River Cruising

SEPTEMBER 2024

Travel - Neighbourhoods

OCTOBER 2024

Travel - Food & Drink

Signature Moment - Cruising Special

NOVEMBER 2024

Travel - What’s Next

DECEMBER 2024

Travel - Celebration

Signature Moment - Arts and Culture

QANTAS MAGAZINE - OPPORTUNITIES

With brand advertising, section sponsorships, sponsored content, content partnerships and more, Qantas magazine offers advertising partners a selection of opportunities to maximise impact, differentiate from the competition and connect, motivate and drive action from one of the most sought-after audiences in the country.

BRAND ADVERTISING

Align your brand with relevant content and maximise impact through brand advertising. Strategically placed in line with your objectives and positioned amongst like-minded premium brands, Qantas magazine offers the ultimate stage in which to promote your brand.

Advertising formats: Double-page spread, full page, half pages or third-page vertical.

BRAND CONTENT

Our brand content is high-quality and editorially led, produced by the Qantas editorial team in conjunction with our Rare Creative team – both experts on engaging the Qantas magazine reader. All branded content is tailored to our partner’s objectives, written and designed in a manner we know resonates and drives action with our audience. The content created is available to partners for use across all owned channels.

BRAND CONTENT - THE FORMATS

Advertorial.

Bespoke content created by Qantas magazine’s editorial team in accordance with the partner’s brief. Written and designed to appeal to the Qantas reader and deliver on our partner’s objectives, the content can be published as a full page or double-page spread.

LONG-FORM ADVERTORIAL

Bespoke content created by Qantas magazine’s editorial team in accordance with the partner’s brief. Written and designed to appeal to the Qantas reader, while delivering on our partner’s objectives, the content can be published as run-of-book or as an insert (minimum four pages).

TOURISM PARTNERSHIP

Bespoke content created by Qantas magazine’s editorial team in association with a tourism body. Tourism partnerships can appear as run-of-book (magazine stock) or as an insert (minimum four pages).

BRAND PARTNERSHIP

Bespoke content created by Qantas magazine’s editorial team in partnership with an advertiser, using very subtle brand integration. All content is written and designed to complement advertiser objectives. The execution can appear as run-of-book (magazine stock) or as an insert (minimum four pages).

TRAVEL INSIDER

Qantas travel insider.

As the inspirational arm of Qantas.com, Qantas Travel Insider has emerged as one of the nation’s most-trusted and most-visited sources of travel information, trends and inspiration.

Travel Insider provides expert insider guides and features, inspiring travel and helping travellers plan their trips to over 40 destinations worldwide.

With a focus on the most unique experiences in Australia and abroad, users can explore detailed guides to all major cities and regional destinations, the best in accommodation, food and wine experiences worth travelling for, the ultimate in adventure, as well as what's trending in business, retail and more.

QANTAS TRAVEL INSIDER AUDIENCE

27% more likely than the average Australian household to have a household income of $250,000 or more*.

The highest proportion of big spenders of all travel websites, with 53% of visitors spending big on discretionary items*.

ACTIVE FASHION AND BEAUTY SHOPPERS

1.67x more likely than the general population to have purchased fragrances and/or aftershave in the last four weeks. 53% have purchased fashion online in the last four weeks and they are 36% more likely to be fashion early adopters*.

EXPERIENCE SEEKERS

49% more likely than the general population to agree that they are often the first to try a new hotel or resort, with 56% more likely to agree they are often the first to dine out at a new restaurant*. 79% of visitors surveyed plan on travelling in the next 12 months*.

TURN TO TRAVEL INSIDER AS A TRUSTED INSPIRATION SOURCE

Eight in 10 visitors trust Travel Insider, with Qantas.com and Travel Insider the most trusted travel sites amongst the Travel Insider audience^.

268,575 UNIQUE VISITORS PER MONTH^

3,005,553 page views per month^

3,745,398 EDM subscribers^

53% female* 49 yrs average age*

4:51 mins average time on site^

$148,310 average household income*

53% big spenders*

31% AB quintile*

AN ENGAGED ONLINE AUDIENCE, MOVED TO ACTION

value Travel Insider content

1 in 2 respondents share Travel Insider articles with friends and family

7 in 10 plan to take their next domestic trip in the coming 6 months

6 in 10 visit the site to learn more about ways to earn/spend QFF points

2 in 3 visitors agree that Travel Insider influences their holiday planning

will click through to book flights or accommodation on Qantas.com if inspired by the content

TRAVEL INSIDER – SPONSORSHIP OPPORTUNITIES

HOME PAGE SPONSORSHIP

Monthly buyout of Travel Insider home page guarantees maximum impact within a premium environment and the opportunity to dominate Qantas Travel Insider.

Desktop & Mobile

100% share of voice

SECTION SPONSORSHIP

Maximum impact and the opportunity to own a destination, section or category. Align with specific content environments on Travel Insider, such as Eat & Drink, Travel Tips, Trending, Lifestyle & Experiences; together with over 40 destinations.

CURATED CONTENT HUB

Own a curated editorial environment tailored to a specific campaign theme. Existing editorial is supported by commissioned articles written by Travel Insider to support the client’s topic or theme.

● BTYB logo on index

● 100% SOV media on page

● Commissioned articles or galleries

● Editorial drivers on site

TRAVEL INSIDER BRANDED CONTENT

ACCESS ONE OF THE MOST VISITED TRAVEL WEBSITES IN THE COUNTRY. REACH & ENGAGE OUR TRAVEL

AWARD-WINNING NATIVE CONTENT.

NATIVE ARTICLES & NATIVE GALLERIES

Written & curated by our award-winning Travel Insider editorial team to your brief, Travel Insider native content provides reach and engagement, while driving action from the travel intender QFF audience.

All native concepts are curated based on your communication objectives – in line with what Qantas and drives action from its audience – and include subtle brand integration.

● BTYB call out

● Brand integration within content

● Travel insider eDM content tile sent to 1,4 million + active and subscribed QFFs

● Qantas Travel Insider Facebook dark post

● @qftravelinsider Instagram dark post

● Editorial drivers on key index pages and homepage on Qantas Travel Insider

QANTAS TRAVEL INSIDER – EDM

2.1 million +, subscribers and solus advertising opportunity.

Sent every second Saturday, the Qantas Travel Insider EDM is a curated edit of the most compelling stories, articles and galleries from the Travel Insider website.

With an engaged audience, our EDMs reach over 2.1 million Qantas Frequent Flyers, travel intenders and active subscribers with each send.

Average page views generated from each EDM is 702,364^

Average user time on site generated from each EDM is 3:33 mins^

Advertisers can leverage this environment by:

● Booking either a solid ad unit

● Receiving a content tile as part of a native article package

Opportunity: Solus MREC

QANTAS TRAVEL INSIDER COMPETITION PAGE

Featured on travel insider as an article page, sponsored competitions can be:.

A game of chance where all entrants have an equal chance of winning. Competition pages can either be standard (basic form) or interactive (advanced form, e.g. quiz or UGC element).

Offering an element of exclusivity (only one competition per month) and promoted via the Qantas Travel Insider EDM (1.4 million + subscribers), socially and run of site, sponsored competitions guarantee engagement, data capture (conditions apply) and a unique brand connection.

QANTAS TRAVEL INSIDER SOCIAL

100,000 + INSTAGRAM REACH*

PAID PARTNERSHIPS AND SPONSORED LABELS

● SPONSORED INSTAGRAM POST & STORY

● SPONSORED INSTAGRAM REEL

● SPONSORED INSTAGRAM CAROUSEL

PREMIUMBRAND ALIGNMENT

Align your brand with the multi- award-winning Qantas Travel Insider brand, placing your brand and messaging in a premium brand environment

ACCESSTOTRAVEL ENTHUSIASTS

Connect with an audience passionate about travel, in an environment celebrating the best of travel, to drive brand awareness and consideration

SERVE-NOT-SELL CONTENT

The Travel Insider audience looks for valuable content that inspires them. Partner with the Qantas Travel Insider social team to deliver inspirational content

ENGAGE AND INSPIRE TRAVEL ENTHUSIASTS AND ALIGN WITH THE QANTAS TRAVEL INSIDER BRAND

SIGNATURE PROPERTIES

Our suite of multi-platform opportunities leverage Qantas magazine and Travel Insider to provide partners with access to affluent audiences through our content, events and amplification.

Trip Around The World Moments that Made Me

PARTNER WITH QANTAS MAGAZINE’S MOST-ATTENDED EVENT SERIES IN SYDNEY, MELBOURNE AND BRISBANE

● Connect your brand with C-suites, Platinum One members, managers and business owners over great food, wine and thought leadership

● At these exclusive reader dinners, TH!NK connects readers with an expert business panel who discuss hot topics in business

● Content curated from the panellist discussion is published as a co-branded white paper in Qantas magazine and amplified on digital and social channels

AN EVENT AND CONTENT PARTNERSHIP THAT CURATES

IMMERSIVE TRAVEL EXPERIENCES FOR HIGH-VALUE AUDIENCES SEEKING THE BEST OF TRAVEL

● 3 x immersive Platinum One events delivering a culinary journey to the hottest international destinations*

● Event integration including speaking opportunity and activation

● Co-presented editorial in print, social, and digital with bespoke partner content and brand integration

● Data opportunities connecting with travel intenders

AN EXCLUSIVE EVENT AND CONTENT PARTNERSHIP WHERE SOME OF AUSTRALIA’S MOST EXTRAORDINARY PERSONALITIES

SHARE THEIR PROFESSIONAL AND PERSONAL JOURNEYS

● Brand exclusivity and speaking opportunity at 1 x inaugural invitation-only Qantas x Partner event attended by over 50 Platinum Ones and their guests

● Co-presented three-month editorial series including brand presence in Qantas magazine & native content articles on Travel Insider

● Data display targeting campaign reaching the right audience

DEADLINES & SPECIFICATIONS

Qantas magazine deadlines + specifications, 2024 deadlines specifications.

Qantas approval required on all inserts subject to 100% confirmation. Qantas requests all inserts to be bound. All inserts must include an advertising backing page. All inserts exclude production cost. Print material to be supplied via Quickcut (Adstream), Adsend or SENDlite. Specifications available at mediumrarecontent.com

The inside and outside back cover gatefold (BCG) cannot be purchased separately. Production included.

TRAVEL INSIDER DEADLINES + SPECIFICATIONS

SPECIFICATIONS – STANDARD DISPLAY

Leaderboard

Half Page 300px wide x 600px high 80KB

Sticky Skins* 250px wide x 1050px high 100KB

SPECIFICATIONS – EDM SOLUS AD UNIT

GIF/JPEG/PNG images, or as 3rd party redirect tags

GIF/JPEG/PNG images

Note: Inquire with a Qantas magazine sale representative for information on desktop and mobile billboard specifications and RMX specifications https://mediumrarecontent.com/advertise/qantas-digital-ad-specs/

Articles inside

RED PLANET DEADLINES + SPECIFICATIONS

RED PLANET AUDIENCE MATCH

QANTAS DATA

QANTAS TURNS TRAVEL DREAMS INTO REALITY FOR AUSTRALIANS