who is the tourism brand ambassador

Actors Who Are The Top Brand Ambassadors of Indian Tourism

• Arjan Kripal

Celebrities have always been promoting and endorsing goods and services because of the social status they have.

Amitabh Bachchan

Amitabh Bachchan has been very involved in social work. Amitabh donated Rs. 11 lakh to clear the debts of nearly 40 beleaguered farmers in Andhra Pradesh. He also donated Rs. 30 lakh to clear the debts of some 100 farmers in Vidarbha. In 2010, he donated Rs. 11 lakh for Resul Pookutty’s foundation, a medical centre at Kochi. Amitabh Bachchan also donated Rs. 2.5 lakh to Delhi Police constable, Subhash Chand Tomar’s family, who died after succumbing to injuries during anti-gang rape protest for the2012 Delhi gang rape. Big B, as he is popularly called, is the brand ambassador for Gujarat Tourism. Initially not all were in favor of agreeing with Chief Minister Narendra Modi’s decision to make Amitabh Bachan the brand ambassador. But all those who disagreed had to cut a sorry face since revenues have picked up ever since Mr Bachchan has been promoting tourism in Gujrat.

Shah Rukh Khan

Shah Rukh Khan is a frequent television presenter and a stage show performer. The media often label him as “Brand SRK” because of his many endorsements and entrepreneurship ventures. Khan’s philanthropic endeavor have provided healthcare and disaster relief, and he was honored with UNESCO’s Pyramide con Marni award in 2011 for his support of children’s education. Shah Rukh’s Khan became the son of Bengal when he bought the IPL cricket team Kolkata Knight Riders. He was soon given the title of being the brand ambassador of the West Bengal Tourism Board. The actor who was chosen for his celebrity appeal has apparently declined any remuneration for doing this promotional activity for West Bengal.

Prachi Desai

Prachi won several film and television awards, including the Indian Telly Award for Best Actress in a Lead Role. She shot to fame in the movie ‘Rock On’ and was selected to be the tourism ambassador of Goa in 2011. She was given the title by Goa tourism director Swapnil Naik because Prachi had that grounded personality and a traditional outlook.

Hema Malini

Hema Malini is an Indian actress, director, producer, dancer and politician. The Uttarakhand Chief Minister Ramesh Pokhriyal Nishank called upon the yesteryears ‘dream girl’ aka Hema Malini to be the brand ambassador for the Spears Ganga campaign that was started to clean up the Ganga. In 2007, Malini entered a promotional contract with Kent RO Systems, makers of a mineral water purifier system.

Hrithik Roshan

Roshan is one of the highest-paid actors in India and has won various awards, including six Filmfare awards. He ranks high in listings of the most popular Indian celebrities. He was selected as brand ambassador for the Maharashtra tourism board as talks with Madhuri Dixit did not materialize.

Priyanka Chopra

She has received numerous awards, including a National Film Award and five Filmfare Awards. In 2016, the Government of India honoured her with the Padma Shri, the fourth highest civilian award, and Time magazine named her one of the 100 most influential people in the world. In recognition of her contribution to women’s empowerment after she played the Character of ” Mary Kom” aka India’s only female boxer who won the Olympic BOXING medal . The Assam government has appointed top Bollywood actor & ex- Miss universe Priyanka Chopra as the state’s tourism brand ambassador for two years.

About Author

Soulful Bhutan – Places To Explore In The Dragon Land

Bhutan is a captivating Buddhist kingdom located in the mountainous region of the Himalayas between India and China.The Bhutanese take...

7 A-list celebrities who are brand ambassadors in the Middle East

Penelope Cruz, Jason Momoa, Sofia Vergara are the new face of home-grown brands in the UAE and Saudi Arabia respectively

While the UAE led the Middle East region in signing up Hollywood stars as ambassadors for its flagship brands, other countries like Qatar and Saudi Arabia have recently followed suit. In recent months, Aquaman star Jason Momoa, Modern Family’s Sofia Vergara, Pathaan actress Deepika Padukone, global football icons Lionel Messi and David Beckham have featured in slick ads endorsing brands and destinations.

The logic goes that a popular, loved face brings in a range of advantages. Endorsements provide visibility, lend mass appeal as well as leverage the celebrity’s social media followings to generate an engaged and devoted audience.

The UAE has been recruiting Hollywood star power since 2015. Jennifer Aniston and Chris Hemsworth had previously teamed up with Emirates Airline, while Nicole Kidman was brand ambassador for Etihad Airways. Dubai has also produced mini tourism movies starring Zac Efron, Jessica Alba and Gwyneth Paltrow.

Brands and their ambassadors

Here’s a look at the celebrity line-up that business houses in the Middle East have brought in recently and the star’s social media follower count.

Penelop Cruz the new face of Emirates Airlines

The UAE flag carrier Emirates has signed Hollywood actress Penelope Cruz as the new face of its global advertising campaign. Cruz is set to feature in a series of video campaigns directed by Robert Stromberg. The ads will be telecast in English and Spanish on TV and digital channels. Cruz has visited Dubai on multiple occasions, most recently for Chanel’s cruise 2021-22 replica show. Instagram: 6.6 million

Jason Momoa for Yas Island

The Fast X star is the newest ‘chief island officer’ for Abu Dhabi’s Yas Island. Momoa follows in the footsteps of comedian and actor Kevin Hart who was the face of the brand until 2022. Momoa has appeared in a series of videos for Yas Island as the ' CIO '. Instagram followers: 17.2 million

Sofia Vergara for VIA Riyadh

The former judge of America’s Got Talent was one of Hollywood’s highest paid actress until 2020. She is currently the face of VIA Riyadh, a luxury lifestyle destination located in Saudi Arabia’s capital. The entertainment hub opened its doors on May 11. Vergara’s video showcasing VIA Riyadh has racked up 3.7 million views on Twitter. Instagram: 29.4 million

Lionel Messi is Saudi Arabia's tourism ambassador

The Saudi Tourism Authority roped in the Argentinian football star in 2022 as the kingdom’s tourism ambassador to build the country’s profile as a family holiday destination. The global sporting icon is reportedly being paid $30m dollars as part of the endorsement deal. Messi has previously been the global brand ambassador for Expo 2020. Instagram: 463 million

David Beckham signed by Qatar

The former England captain signed on as Qatar’s country ambassador before the 2022 FIFA World Cup. The deal was initially estimated to be $180m but recent reports peg it at $15m a year for three years with an option to extend. Instagram: 79.2 million

Shah Rukh Khan signs up with Burjeel Holdings

The Bollywood megastar is now the face of regional healthcare operator Burjeel Holdings. He has signed up with them for a multi-platform campaign . Khan has previously been the face of Dubai tourism. Instagram: 38.4 million

Deepika Padukone for Qatar Airways

Qatar Airways announced their partnership with the Indian superstar at the start of 2023. Padukone has been brought on as the airline’s Global Brand Ambassador . The actor was also given the honour of unveiling the 2022 FIFA World Cup trophy at the Lusail Stadium along with former Spanish footballer Iker Casillas courtesy her partnership with French fashion house Louis Vuitton. Instagram: 74.1 million

You might also like

Himel expands presence in the Middle East, marks 15 years of value-engineering

Qatar Airways GCEO unveils vision for airline’s future, marks it as a ‘new era’

Qatar Airways mulls up to 150 widebody orders from Boeing, Airbus

Meet world’s first AI cabin crew: Qatar Airways’ Sama 2.0

Aster dm healthcare separates gcc, india business, sells stake to fajr capital, blackberry reports profit on demand for cybersecurity services, uae announces new corporate tax registration deadlines: what businesses need to know, latest issue.

• Saudi Arabia
• Real Estate
• Special Report
• Art & Culture

Advertise With Us

Privacy policy.

© 2021 MOTIVATE MEDIA GROUP. ALL RIGHTS RESERVED.

• entertainment

Celebrities who are tourism brand ambassadors of places they don’t hail from

Visual Stories

• Diversity Inclusion
• Advisory Panel
• Our Audience
• Private Tourism Academies
• Tourism Ambassador Training
• Destination Training
• Tourism Keynote Speakers
• Sponsorship
• Business Class Podcast
• Skill & Knowledge
• Product Training
• Our Technology
• Become An Instructor
• Sponsorship Opportunities
• Product Training & Promotion
• Hire Us To Speak

What is Tourism Ambassador Training

More visitors. Community relevance. Stakeholder Alignment. Three of the most important objectives on any Convention & Visitors Bureau (CVB) or Destination Marketing Organization (DMO) strategic plan. 

Tourism Ambassador Training & Qualification makes these possible. Here's how:

What is a Tourism Ambassador?

A Tourism Ambassador is a destination stakeholder who is equipped with the knowledge and skill to represent your destination in a positive light. Through face-to-face interactions with visitors, they humanize your brand. They are your tourism front line, able to create positive visitor experiences that drive up visitor satisfaction and engagement. In turn, producing a greater quantity of more flattering social media posts, generating word of mouth and exponentially sharing your brand message. 

RELATED: 20 Tourism Ambassador & Advocacy Marketing Statistics You Need To Know

These are your paid and unpaid brand ambassadors. People who are passionate about your destination and who want to share just a bit of that excitement with others. They are enlisted by your DMO or CVB to represent your products and create and maintain brand identity. Tourism Ambassadors are the face of your brand. 

What does a Tourism Ambassador do?

Their primary role is to help make visitors (leisure, convention, business, etc.) feel more welcome, more at home, and more satisfied while in your destination. Their work is to build and maintain the relationship your brand (destination) has with its customer (the visitor). Here are just a few things tourism ambassadors do:

Positively representing the destination in a myriad of settings though action and demeanor

Cooperating and assisting in content creation (blogs, posts, reviews, product promotion)

Utilizing word of mouth marketing to help naturally generate destination awareness

Promoting and encouraging others to promote your destination on social media platforms

Participating in product and event marketing such as launches and demonstrations

Communicating with consumers on product feedback and listening for recommendations

Understanding the economic value and cultural contributions that come with tourism development

Advocating for your organization when important topics are being debated

Being an opinion leader and expert on product

RELATED: Tourism Ambassador Training & Certificates of Completion

RELATED: Does My Destination Need Tourism Ambassadors?

5 important characteristics of a brand ambassador

1. knowledge and appreciation of marketing.

Tourism ambassadors usually need a minimum of a high school diploma or equivalent for entry-level positions, but in some cases, companies will require some form of higher education. Most destination marketing organizations (DMO) and convention & visitors bureaus (CVB) will want tourism ambassadors to exhibit a keen sense of varied marketing strategies and core principles. Successful tourism ambassadors will display an authentic approach to your visitors and wield their skills via in person, online and social media platforms to engage with and reach most visitors.

2. Online and/or in person presence

For many, online platforms are a key vehicle in promoting and maintaining destination awareness. As agents of word-of-mouth marketing, tourism ambassadors must be available to the consumers and community of followers on a consistent basis. They need to have already established or be able to establish a strong presence with many visitors and potential visitors to optimize their impact on marketing and customer outreach. They may volunteer at community events, staff the welcome desk at the airport, drive a taxi or work the front desk at a hotel.

3. Passion for your destination

Tourism ambassadors must show an authentic passion for your destination, its brand and products. Delivery of your brand promise is dependent upon their effective communication of enthusiasm, which will influence the purchasing patterns of the visitors. After having established expertise in the destination, visitors will look to a tourism ambassador for advice, restaurant recommendations, tips on things to do and places to visit within your destination. The relationship with the consumer visitor will only prove effective and authentic through passion.

4. Professionalism

As a tourism ambassador, one represents the destination and its ideals. In interactions with visitors, in behavior and in attitude, ambassadors should always display an authentic concern for the ideas and feelings of the other person, the visitor. Doing so represents the destination well and ensures a positive visitor experience for convention goers and leisure travelers alike. Maintaining a high level of professionalism through effective networking and asking engaging questions will show genuine intentions and gain trust.

INFOGRAPHIC: 6 Reasons You Need Tourism Ambassadors

5. Trustworthiness

Tourism ambassadors and those trained  to be your ambassadors exist to help a destination create strong, lasting relationships with visitors. Visitor loyalty encompasses a large portion of repeat visits, extended stays, desirability for convention planners and so much more. Ambassadors need to have a passion for the destination and your DMO brand, but also for people and building relationships. Maintaining strong bonds with people maintains a wide visitor base while creating a lasting destination identity and promoting sales. Ultimately, both visitors and destinations seek lasting relationships built on trust and consistency. As a tourism ambassador, one will support that ideal and serve as a mediator to guarantee the success of that goal.

Getting Started...

So, how can you begin building a team of awesome tourism ambassadors? A call for tourism ambassadors in your existing newsletter and a call to action on your website are great ways to start. Share your invitation with all of your stakeholders and put out a press release. Be sure to include local civic organizations and volunteer groups in your messaging. You can also turn to Twitter to help you find people who are talking about your sector. Use Hootsuite to set up a Twitter stream based on keywords related to your brand. Those who are continuously tweeting about your keywords and offering up good content can be great people to reach out to.

While some brand ambassadors can be paid for their work, there are many who will represent your destination for free, just because they're excited about it. That said, if you don’t pay your tourism ambassadors, make sure they have access to some special experiences at no cost and any other perks you can throw their way. They should be treated as your most important customers—because really, they are. And together, you can create a lasting brand.

Read about Tourism Ambassador Training & Qualifcation by The Tourism Academy or...

Leave a comment

Related articles, unlocking the power of motivation: a guide to inspiring online learners, best practices & strategies for teaching adults & tourism ambassadors, what is tourism ambassador training.

UN Tourism | Bringing the world closer

• All Regions
• 30 Jul 2014

Korea Tourism Organization (KTO) launches its new tourism brand “Imagine your Korea”

share this content

• Share this article on facebook
• Share this article on twitter
• Share this article on linkedin

With the aim of attracting up to 20 million tourists in the forthcoming years, the Republic of Korea has launched its new tourism brand “Imagine your Korea”.

Resulting from an online contest carried out by the Ministry of Culture, Sports and Tourism of the Republic of Korea and KTO which attracted over 9,000 participants, the new brand reflects the country’s natural blend of modernity and tradition, and intends to reinforce Korea’s image as a creative and attractive destination with multiple natural and cultural attractions able to appeal to the young and experienced traveller alike.

As the President of KTO, Mr. Choo Suk Byun, says: “With the launching of the new brand, we can reinforce the global awareness that Korea is a creative country filled with the latest trends and sophisticated culture, thereby contributing to the opening of an era that welcomes 20 million foreign tourists”.

To accompany the launch of the new brand, a promotional clip featuring K-Pop star Big-Bang, KTO’s official PR Ambassador, will be released in China, Japan, Russia and throughout South-east Asia.

For more information regarding the newly launched brand “Imagine your Korea”, please visit the website www.imagineyourkorea.com

Additional information:

• KTO Press Release

Save the Date! - 5th UNWTO Silk Road Task Force Meeting:

The UNWTO Silk Road Programme, a collaborative platform of 31 Member States designed to foster sustainable tourism development along the historic routes, is pleased to count upon the Republic of Korea as an active member of its Programme, and is pleased to announce that Silk Road destinations will convene for the first time in Korea in 2015 for the 5 th UNWTO Silk Road Task Force Meeting .

Scheduled to take place in the historic city of Geongju, this annually held event will highlight the tourism potential of the Silk Road in Asia and beyond, and will follow-up on the progress made since the adoption of the Silk Road Action Plan 2014/2015 . Further information on the upcoming event to be made available in due course.

©Korea Tourism Organization (KTO)

Related Content

UN Tourism and UN Habitat Partner for a Better Urban Fu...

New Products and Experiences: an opportunity for mounta...

UN Tourism reports openness is back to pre-pandemic levels

UN Tourism to Make Residents Focus of Thassos Island’s ...

Our Response to COVID-19 →

Medical Tourism

The power of brand ambassadors in medical tourism branding: influencing patient choices.

In the highly competitive world of medical tourism, effective branding is key to attracting and retaining patients. One powerful tool in medical tourism branding is the use of brand ambassadors. Brand ambassadors are individuals who are passionate about medical tourism and can help promote the benefits of medical tourism to potential patients. In this article, we will explore the role of brand ambassadors in medical tourism branding, effective strategies for identifying and recruiting brand ambassadors, and how Global Healthcare Resources can help your organization grow its international patient programs and medical tourism business through brand ambassador programs.

The Role of Brand Ambassadors in Medical Tourism Branding

• Influencing Patient Choices : Brand ambassadors can play a key role in influencing patient choices by promoting the benefits of medical tourism and sharing their own positive experiences.
• Building Trust and Credibility : Brand ambassadors can build trust and credibility with potential patients by sharing authentic, first-hand experiences and testimonials.
• Reaching New Audiences : Brand ambassadors can help medical tourism organizations reach new audiences by sharing information about medical tourism with their own networks and followers.
• Promoting Brand Loyalty : Effective brand ambassador programs can promote brand loyalty by creating a community of passionate supporters who advocate for medical tourism.

Strategies for Identifying and Recruiting Brand Ambassadors in Medical Tourism

• Identify Passionate Supporters : Look for individuals who are passionate about medical tourism and have a strong personal connection to your organization.
• Tap into Existing Patient Networks : Leverage existing patient networks to identify potential brand ambassadors and build a community of supporters.
• Engage with Social Media Influencers : Partner with social media influencers who have a strong following and can help promote the benefits of medical tourism to their audience.
• Provide Training and Resources : Provide brand ambassadors with training and resources to effectively promote medical tourism and represent your organization.

Partnering with Global Healthcare Resources for Effective Brand Ambassador Programs

To effectively recruit and manage brand ambassadors, partnering with an experienced consulting firm like Global Healthcare Resources is essential. Here's how Global Healthcare Resources can support your organization:

• Identifying and Recruiting Brand Ambassadors : Global Healthcare Resources can help identify and recruit potential brand ambassadors by leveraging their extensive network of industry professionals and partners.
• Providing Training and Resources : Global Healthcare Resources can provide brand ambassadors with training and resources to effectively promote medical tourism and represent your organization.
• Measuring the Impact of Brand Ambassador Programs : Global Healthcare Resources can help measure the impact of brand ambassador programs by tracking key performance indicators, such as patient referral rates and social media engagement.
• Growing Your International Patient Programs and Medical Tourism Business : Through effective brand ambassador programs, Global Healthcare Resources can help your organization grow its international patient programs and medical tourism business by attracting new patients and building brand loyalty.

Measuring the Impact of Brand Ambassador Programs

To ensure that your brand ambassador programs are effective, it's important to measure their impact. Here are some key performance indicators (KPIs) to track:

• Patient Referral Rates : Track patient referral rates to determine if your brand ambassador program is effectively attracting new patients through positive word-of-mouth marketing.
• Social Media Engagement : Measure social media engagement to determine if your brand ambassadors are effectively reaching new audiences and promoting the benefits of medical tourism.
• Brand Awareness : Track brand awareness metrics, such as website traffic and search engine rankings, to determine if your brand ambassador program is effectively promoting your organization and its services.
• Revenue Growth : Analyze revenue growth to determine if your brand ambassador program is contributing to overall business success.

Challenges and Potential Pitfalls in Brand Ambassador Programs

While brand ambassador programs can be highly effective in medical tourism branding, there are also potential challenges and pitfalls to consider:

• Finding the Right Brand Ambassadors : Finding the right brand ambassadors can be a challenge, as medical tourism organizations must identify individuals who are passionate about medical tourism and have a strong personal connection to their organization.
• Managing Brand Ambassador Relationships : Managing brand ambassador relationships can be time-consuming and require significant resources, requiring medical tourism organizations to carefully balance their branding goals with financial considerations.
• Ensuring Brand Consistency : Ensuring brand consistency can be a challenge when working with multiple brand ambassadors, requiring careful communication and collaboration.
• Maintaining Ethical and Legal Standards : Medical tourism organizations must ensure that their brand ambassador programs maintain ethical and legal standards, including compliance with advertising and marketing regulations.

Harnessing the Power of Brand Ambassadors in Medical Tourism Branding

Brand ambassadors can play a powerful role in medical tourism branding, influencing patient choices, building trust and credibility, and reaching new audiences. Effective brand ambassador programs require careful planning, strategic recruitment, and ongoing management to ensure their success. By partnering with an experienced consulting firm like Global Healthcare Resources, medical tourism organizations can harness the power of brand ambassadors to grow their international patient programs and medical tourism business. Visit https://www.globalhealthcareresources.com/medical-tourism-consulting to learn more about the consulting services available from Global Healthcare Resources.

Informed Decision-Making in Medical Tourism: The Significance of Clinical Outcome Reports

The synergy between telemedicine services and medical tourism marketing, elevating visibility: advanced seo strategies for medical tourism websites, crafting success: building an effective content marketing plan for medical tourism, navigating the future: emerging trends in medical tourism and their marketing implications, crafting a winning brand strategy for medical tourism facilities, the benefits of multi-language marketing in medical tourism, revolutionizing customer service in medical tourism with ai: a paradigm shift, exploring niche markets in medical tourism, continue reading, best countries for stomach cancer treatment: a global perspective, ponderas academic hospital: elevating medical tourism with jci accreditation and personalized care, brno and south moravia - a hidden treasure of central europe, featured reading, medical tourism events and conferences: a marketing goldmine, navigating cultural competence in medical tourism marketing: a global approach, medical tourism magazine.

The Medical Tourism Magazine (MTM), known as the “voice” of the medical tourism industry, provides members and key industry experts with the opportunity to share important developments, initiatives, themes, topics and trends that make the medical tourism industry the booming market it is today.

ETV Bharat   /   state

The inspirational journey of Madavi Kannibai to become Telangana adventure tourism brand ambassador

By ETV Bharat English Team

Published : Jan 5, 2024, 4:35 PM IST

The story of Madavi Kannibai, a tribal woman from Telangana's Asifabad district is a beacon of light for the women of the community. Growing up to taunts by village elders about girl education, Madavi did not lose heart in adversity and is the Telangana adventure tourism brand ambassador today due to her sheer grit.

Hyderabad : ''Why should a girl study? If she continues her studies she will be expelled from the caste. She should be confined in a special hut during the menstrual period”. These were the taunts Madavi Kannibai had to hear form the village elders. Madavi didn't care about the comments as her her gaze went beyond that hut towards the Himalayas as years down the line, the young woman from Kumuram Bheem area of Telangana's Asifabad district is the Telangana adventure tourism brand ambassador today.

Madavi is one among a few woman hailing from the Kolam tribe who brave the odds and emerge as a role model for other women of the community with sheer dedication. In a special conversation with ETV Bharat, Madavi said that education was the key for women to emerge as leaders. Recalling an incident from her childhood days, Madavi said, “I was thirteen years old then. My father and mother seemed to be suffering from something and I asked what is the matter. They said that someone had grabbed the agricultural land we were cultivating”.

She said that the village elders instead of helping her family, also supported the grabber. “Then I went to Utnuru where the ITDA PO office is located, and wrote an application saying that our land was grabbed by someone. Seeing my courage at that age, the local PO Sounrab Gaur sent RDO, Tehsildar, and revenue staff to our village and returned our land to us. That's when I knew the value of education'', Madavi recalled.

Madavi said that she turned to her favorite sports even though her relatives and village elders said it was “not right for her as a girl”. She soon had to face another tragedy as she lost her father while she was studying for her Intermediate. In 2014, Madavi applied at the Jawaharlal Nehru Youth Center in Adilabad for free training in adventure sports like parachutes.

After taking admission there, Madavi excelled in state-level competitions. Buoyed by her victory, she took training in water rappelling and mountain climbing under the Telangana Adventure Club. In 2019, she scaled the Himalayas and in 2022, she led the Pangarchula mountain climbing team. Madavi created a record by becoming the first Adivasi woman to achieve this feat.

She also won the first prize in the world-level water rappelling competition held in Visakhapatnam. Last year, she acted as the captain in the world-class water rappelling competition held at Gayatri Falls in Adilabad. In recognition of her rare achivements, Telangana Adventure Tourism has made her a brand ambassador for adventure tourism.

While acknowledging the Telangana government's efforts, Madavi said that the government, ITDA, and police departments provide the necessary money for her trips. “My dream is to climb Everest. Our Adivasi girls should also come forward like me. I am training them in these sports,'' she said. With the training provided by her in adventure sports, the tribal youth are getting employment by setting up adventure clubs locally.

In recognition of her adventures, she received the Mountain Lovers Award on the occasion of International Mountaineering Day. Under the auspices of the Adventures Club in Delhi, Madavi will soon receive the 'Best Adventure' award from the hands of Prime Minister Narendra Modi.

Read more: Telangana woman sings national anthem for 7 hours straight, creates world record Coach at 21: Telangana woman changes perception about coaching profession Story of visually impaired abandoned child who got posted at BMO Fin Group

Quick Links / Policies

• PRIVACY POLICY
• CODE OF ETHICS
• TERMS & CONDITIONS

Please write to us, for media partnership and Ad-sales inquiries. Email: [email protected]

Home-Cooked Veg Thali Price Rose By 7% And Non-Veg-Thali Declined By 7% Y-O-Y In March

With crew, tabu yet again affirms her three-decade reign of versatility, attacks on the cpec are an embarrassment, explained: election duty exemption - the four options govt employees can use.

Copyright © 2024 Ushodaya Enterprises Pvt. Ltd., All Rights Reserved.

The WB CM requests Dev to become new brand ambassador of tourism

Friday, March 17, 2023 Favorite

Mamata Banerjee, the Chief Minister of West Bengal, on Wednesday, requested Deepak Adhikari, the actor-turned-MP, also known in Bengal as Dev, to be the new brand ambassador for the tourism department of the state.

Keeping in mind that Shah Rukh Khan, Bollywood superstar, who is the incumbent brand ambassador of the WB tourism remains mostly busy, Banerjee urged the Bengali actor to take up the accountability of this position.

In 2012, Khan had accepted the proposal of the Bengal CM to become the brand ambassador of the state’s tourism department.

Banerjee said that they have Shah Rukh by their side but the actor normally remains very busy. She requested Dev to do the work as the brand ambassador for the tourism department of WB. She said that she will ask the department to make Dev the new ambassador. She added that Goutam Ghose, the director should prepare a video on tourism, and the Bengali actor together with others, will promote that one. The actor was quite amazed by the request and said that he was honored to have been chosen for the position.

He said that it was a bolt from the blue when the proposal came from the CM. He is elated by this decision, and will try his best to perform to his best abilities.

Particularly, earlier this month, Bengal grabbed the International Travel Award 2023 from the Pacific Area Travel Writers Association for having been judge as the ‘Best Destination for Culture’.

Subscribe to our Newsletters

« Back to Page

Related Posts

• New Balance opens Pune store expands Indian market presence
• Can India’s new haunted hub attract global travellers?
• Virgin Atlantic targets million seats as it eyes India
• Vistara’s flight cuts could affect air travel
• Did myth prevent India’s travel industry from embracing eclipse tourism?

Tags: India , Tourism , West Bengal

Select Your Language

I want to receive travel news and trade event update from Travel And Tour World. I have read Travel And Tour World's Privacy Notice .

REGIONAL NEWS

Lufthansa Technik appoints new CEOs for key subsidiaries in Germany and the Phil

Saturday, April 6, 2024

Paulo Ucha Longhin claims victory at 5th Superyacht Chef competition in Monaco

Friday, April 5, 2024

Giada De Laurentiis and Jacques Pépin to lead culinary innovation at Oceania Cr

Unlock opportunities: Meet rezStream’s team at hospitality Minnesota 2024

Middle east.

Emirates Ramadan and Eid Celebration: A Journey of Authentic Flavors and Cultura

Thursday, April 4, 2024

Strategic pillars for growth: Abu Dhabi’s 2030 vision for sustainable tourism

Constance Halaveli Maldives Leads the Charge in Sustainable Luxury with Impressi

Kaziranga National Park Witnesses Historic Visitor Influx, Revenue Beyond Foreca

Upcoming shows.

Apr 06 April 6 - April 7 The Travel and Vacation Show 2024 Find out more » Apr 07 April 7 - April 9 ILTM AFRICA 2024 Find out more » Apr 07 April 7 - April 10 GLOBAL MEETING & INCENTIVE Find out more » Apr 07 April 7 - April 9 International Ski Travel Market (ISTM) 2024 Find out more »

Privacy Overview

Tami Nadu’s new tourism ambassadors

Contributors are not employed, compensated or governed by TD, opinions and statements are from the contributor directly

India ‘s south Indian state of Tamil Nadu is roping in autorickshaw drivers and porters to be their new tourism ambassadors The Tamil Nadu Tourism Development Corporation (TTDC) has launched a programme to train them to become tourist-friendly, acting as tourist guides and cultural ambassadors of the State, The Hindu reported. The state Tourism Minister V.Irai Anbu was quoted saying that tourists get the first feel of the state’s culture from the behaviour of these drivers and porters. The tourist-friendly drivers and porters would also be provided with a kit comprising brochures on tourist sites.

Anglo American Hotel Florence, Curio Collection by Hilton, opens in the heart of the…

Hotelbeds expands its offering through strategic partnership with TH Resorts

APT & Travelmarvel launches ‘Ultimate Summer Sale’

Travel & Tourism set to break all records in 2024: WTTC

Comments are closed.

LATEST STORIES

Anglo American Hotel Florence, Curio Collection by Hilton, opens in the heart of the Tuscan Capital

APT & Travelmarvel launches 'Ultimate Summer Sale'

Travel & Tourism set to break all records in 2024: WTTC

Welcome, Login to your account.

Sign in with Google

Powered by wp-glogin.com

Recover your password.

A password will be e-mailed to you.

Welcome back, Log in to your account.

SIGN UP FOR FREE

Be part of our community of seasoned travel and hospitality industry professionals from all over the world.

• LOGIN / SIGN UP
• Middle East
• UK & Europe
• USA & Canada
• Hospitality
• HR & Careers
• Luxury Travel
• MICE (Meetings, Incentives, Conferencing, Exhibitions)
• Travel Tech
• Travel Agents
• Airlines / Airports
• Conferences
• Cruising (Ocean)
• Cruising (River)
• Destination Management (DMC)
• Hotels & Resorts
• Hotel Management Company
• Hotel Technology
• HR / Appointments
• Meetings, Incentives, Conferencing, Exhibitions (MICE)
• Travel Agents (all)
• Travel Technology
• Tourism Boards
• Industry appointments
• Travel Bloggers
• Podcasts – Features
• How to join
• RSVP Portal
• Event Photos/Videos
• Competitions
• Search for Jobs
• Destination NaJomtien BanAmphur BangSaray *NEW*
• จุดหมายปลายทาง นาจอมเทียน หาดบ้านอำเภอ บางเสร่ *NEW*
• South Australia Reward Wonders *NEW*
• Ponant Yacht Cruises and Expeditions
• Encore Tickets (Chinese Guide)
• Affordable Luxury in Thailand by Centara Hotels
• Rising Above the Oridinary by Conrad Bangkok
• The Best of Thailand
• Who is IWTA
• Philippines
• Recommend Someone
• Recommend yourself
• Awards site
• Be a Sponsor
• Nominate Now
• Buy Tickets
• TRAVEL CLUB

Celebrities who are State Tourism Ambassadors

Shah rukh khan: west bengal, srk is endorsing the ‘sweetest part of india’ and bringing us the window to west bengal’s rich culture, festivals, placid scenery, cuisine and more., preity zinta: himachal pradesh, our dimple queen is representing her home state of himachal pradesh. from hill stations, to beauty, culture and cuisine, preity is showing us the ‘the land of gods’., amitabh bachchan: gujarat, ‘kuch din to gujariye gujarat me’ is the line which brings us the visuals of big b endorsing gujarat standing in the rann of kutch - pride of gujarat., prachi desai: goa, endorsing one of the most favorite vacation destinations and hub for young gen’s holidays, prachi desai feels her more ecstatic., priyanka chopra: assam, our former miss world is representing one of our seven sisters. from the aroma of tea to its artistic heritage and culture, assam is one of the top states to visit in the northeast., john abraham: arunachal pradesh, john was appointed as official brand ambassador of arunachal pradesh tourism., dharmendra & hema malini: haryana, the power couple dharmendra and wife hema malini were appointed as brand ambassadors of haryana tourism in 2015., ms dhoni: jharkhand, while the state was proud of its gem ms, the govt. also made him the face of jharkhand's tourism., a r. rahman: sikkim, the music maestro was made the official brand ambassador of sikkim in december 2017., sania mirza: telangana, in 2014, our tennis queen was appointed as the brand ambassador of telangana., for more such stories.....

Shah Rukh Khan becomes brand ambassador of Dubai

Badshah of Bollywood and heartthrob of millions Shah Rukh Khan will now promote dream city of Dubai . In this connection, Dubai Tourism has signed up King Khan to be their Dubai brand ambassador  who will shot multiple short films in this city.

The project will see the actor unravel the secrets of Dubai, offering his fans a chance to see the exquisite city through the megastar’s eyes. It aims to appeal to ‘King Khan’ fans across the globe, giving them the opportunity to explore the city and its many offerings.

The series of short films will be released across various Dubai Tourism channels in the month of December. It will be a year-long campaign of multiple Dubai Tourism projects in collaboration with Bollywood. Their major objective through this campaign is to strengthen and celebrate the bond and cultural links between Dubai and the subcontinent. It underlines the importance of India as a key source market for inbound tourism to the emirate.

Read more:  Shah Rukh Khan inaugurates Indian Film Festival of Melbourne

Excited about the project, Shah Rukh Khan says “Dubai is a second home to me. Whether I am here on vacation with my family and friends or my many business trips here for shoots, it’s a city that I truly relate to on so many levels – driven, passionate and spirited. I can’t wait to take my fans and fellow travellers from around the world on an unexpected discovery of a city that I love. This new collaboration with Dubai Tourism is exciting and one that I am personally very passionate about.”

Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing said “We are delighted to partner with Shah Rukh Khan for this special project. We look forward to exploring Shah Rukh’s strong connection with Dubai and sharing his unique experience with a global audience . These upcoming collaborations with the Bollywood industry will reinforce the strong role India has played in our city’s evolution and further fortify our bond.”

The project has been conceptualised with the aim to strengthen and celebrate the bond and cultural links between Dubai and the subcontinent, the campaign underlines the importance of India as a key source market for inbound tourism to the emirate.

Thanks for your message! We'll be in touch shortly.

What is a Brand Ambassador? Here’s Everything You Need to Know (Infographic)

For many businesses, a brand ambassador program can be a fruitful way to reach new audiences, attract new customers and boost the bottom line. But how does brand ambassadorship work, and what is a brand ambassador, anyway?

Here’s what you need to know about weaving this popular promotional tactic into your company’s overall marketing strategy.

What is a Brand Ambassador — and Who Can Be One?

Working in partnership with an organization, a brand ambassador is someone who represents and promotes that business’ brand to various audiences. Their positive spokespersonship is intended to boost brand awareness and help convert new customers. Additionally, they’re typically rewarded in some way for their efforts.

Brands can work with many different types of brand ambassadors, depending on the level of exposure they’re looking for and the budget they have to spend on this type of program. Let’s look at just how varied the brand ambassadorship umbrella can be.

The Celebrity

• Serves as a spokesmodel and “the face of” a leading cosmetics company.
• Reaches a national or global audience.
• Appears in ad campaigns across print and digital media and attends promotional events.
• Speaks about their brand partnership in interviews with the press.
• Earns substantial pay for taking on this role and operates under a formal agreement with the brand.

One of the many real-life celebrity ambassadors in the beauty world is Maye Musk (longtime model and mom to Elon). Signed on at age 69, she became CoverGirl’s oldest spokesmodel and the face of the Simply Ageless line.

The Influencer

• Promotes the company’s makeup products through sponsored posts, and may also run paid ads on behalf of the brand.
• Reaches a large audience, with 10,000 to 1 million or more followers.
• Operates based on a formal agreement with the brand.
• Earns money, free or discounted products and additional social media exposure for their efforts.

          View this post on Instagram                       A post shared by Rosie (@rosielondoner)

Rosie, the lifestyle blogger and social media influencer behind The Londoner, occasionally publishes sponsored content through her partnership with Bobbi Brown. In the above post, captioned as an “ad 💋,” she promoted a lipstick shade and co-hosted a giveaway.

Subscribe to The Content Marketer

Get weekly insights, advice and opinions about all things digital marketing.

Thanks for subscribing! Keep an eye out for a Welcome email from us shortly. If you don’t see it come through, check your spam folder and mark the email as “not spam.”

The Micro-Influencer

• Promotes a favorite makeup label on social media on an informal basis.
• Reaches a more modestly sized audience of fewer than 10,000 followers.
• Offers followers a referral code they can apply toward an online order.
• Earns discounts, free products and occasional social media exposure through this partnership.
• May have signed up online to join the brand’s ambassador program.

On Instagram, @khrisscontours serves as a brand ambassador for Morphe by tagging their products and giving followers a discount code, GLAMFAM449. The company can use this specific code to track Khriss’ bottom-line impact.

The College Student

• Spreads the word about a beauty brand to fellow students.
• Passes out branded swag and hosts pop-up booths on campus.
• Considers this as a part-time job and has an employment agreement with the brand.
• Earns a modest wage for their work, and may also have access to discounts and free merchandise.

As an example, Sephora partners with students like Amaris Gonzalez through the Sephora College Ambassador network. Amaris hosted an event table to raise awareness about the Sephora Collection brand and distribute samples to fellow students at Syracuse University.

Ambassadors, Advocates and Influencers, Oh My! (But Really, What’s The Difference?)

As you can see based on the four examples above, the answer to “what is a brand ambassador?” can vary from one situation to another.

Depending on which type of ambassador your company partners with, you will allocate a different budget, put in a varying amount of effort and reach a different audience.

Since the brand ambassador category is relatively broad, it’s worth noting how it relates to other types of influencers and advocates. In some cases, your partnership and marketing strategy might differ.

Brand Ambassador vs. Influencer

Since we already took a look at how mega- and micro-influencers can serve as brand ambassadors, it’s clear that there’s a connection between these two terms. But an influencer marketing strategy will differ from a brand ambassador program in a few subtle ways.

Influencers have a sizable following and are actively building and maintaining their own personal or professional brand. They may be particular about who they partner with and will typically lead the way in terms of content creation. After all, promoting another brand cannot take away from their own carefully crafted image and message.

          View this post on Instagram                       A post shared by Blake Gifford (@signedblake)

For instance, in the above post, cognac label Courvoisier partnered with blogger and social media influencer Signed, Blake to promote a specific values-driven campaign. Blake created the content to appeal to her followers and align with her overall aesthetic. She’s not directly selling the product. Instead, she’s talking about her own beliefs and showcasing an aspirational lifestyle that Courvoisier fits right into.

An endorsement from a beloved influencer can earn a lesser-known brand a lot of street cred, which is why brands pitch their partnership ideas to prominent influencers. However, chances are, those influencers already partner with other brands. This makes teaming up with a highly influential personality expensive and competitive.

Instead, businesses with a smaller influencer marketing budget often prefer to enlist micro-influencers as brand ambassadors. The audience is smaller and the stakes are lower with these relationships. Plus, they give both parties the opportunity to grow together.

Some micro-influencers, college ambassadors, street team members and similar individuals will actually approach brands they love and sign up for ambassador programs. This stamp of approval from a well-known brand is a feather in the cap of an emerging professional or aspiring authority.

Generally, an influencer marketing campaign will be a custom-made project. It may only last for the duration of one product-specific marketing campaign, or it could last for years. But a pre-built brand ambassador program can serve as a one-size-fits-all solution for long-term partnerships. The latter provides a framework the company can use to partner with a range of ambassadors.

And, in terms of the actual influence being wielded, think of it this way:

• Companies work with prominent influencers to boost their business’ brand.
• Brand ambassadors (who don’t have A-list status) partner with companies to amplify their own personal brand.

Brand Ambassador vs. Brand Advocate

Brand ambassadorship and brand advocacy are similar in that both involve people who shed a positive positive light on a company. However, brand advocates are usually enthusiastic, engaged fans rather than paid partners. You can think of advocacy marketing as word-of-mouth marketing in the digital age.

For instance, a B2B business might turn satisfied clients into brand advocates via case studies . Unlike an ambassador, a client-turned-advocate may not spread the word about the business to their own network. Instead, the brand will gather positive testimonials, produce content and promote it to their own audiences.

In a B2C context, a brand advocate might tag their favorite company in a Facebook post about how happy they are after purchasing a new product. Or they might alert their Twitter followers about an upcoming launch or event hosted by the brand. There’s no formal partnership here, but this type of user-generated content can have a positive impact for the brand.

Companies may use their social media channels to encourage brand advocacy through calls-to-action. Any customer that responds by using a branded hashtag, writing a review or sharing their own stories can be a brand advocate.

Brand Ambassador vs. Employee Advocate

A brand advocate doesn’t necessarily need to be an external party. Employee advocates are brand advocates who promote your business from within the organization.

Of course, your target audience knows that an employee advocate has a different perspective than an outside brand ambassador, given their more intimate relationship with the company. Depending on their role, it might also be their job responsibility to present their employer in a flattering light.

Despite this bias, it’s still valuable to take advantage of employee support and convert employee advocacy into content marketing ROI .

You might encourage employees to re-share your company’s LinkedIn posts with their network or involve team members in video content.

Or, in the case of Les Mills, staff members will commonly participate in social media content of all types — from footage of classes to more personal, interactive posts. This not only builds upon strong employee advocacy, but may also kill two birds with one stone by contributing to the staff member’s individual followings. Notably, as various Les Mills staff members post fitness — Les Mills class — related content, the mutual posting between company and employee creates an advocacy ecosystem of sorts, further enhancing Les Mills’ reputability in the fitness space. 

          View this post on Instagram                       A post shared by LES MILLS (@lesmills)

Employee advocates can be thought leaders in the industry or just highly engaged staff members. Either way, businesses can use this form of advocacy to tap into the workforce’s spheres of influence and brand loyalty to amplify key messages.

Companies can even begin exploring brand ambassadorship through employee advocacy initiatives. The trial-and-error of working with internal stakeholders on various types of content can inform the development of a more formal ambassador program.

The Business Case for Brand Ambassador Marketing

The term “ambassador” comes from the Latin “ambactus,” meaning servant. In that sense, a brand ambassador is more than just a fan of your products and services. Rather, their role is to serve your business in meaningful ways.

A successful brand ambassador program can have a range of benefits for businesses:

• Gives brands access to larger audiences.
• Presents an authentic and trustworthy message that will resonate with followers.
• Organically increases brand awareness among new potential customers.
• Fosters a sense of community among happy customers and new followers alike.
• Demonstrates the value and features of your products and services in fresh ways.
• Generates publicity.

To sum this up, brand advocacy helps expand your reach and build trust with your audience members.

Industry studies have shown that 76% of people believe content shared by other consumers is more honest than content produced and posted by brands. And more than 80% of people seek out recommendations when making a purchase of any sort, whether in a B2B or B2C content.

If people are out there looking for other peoples’ opinions, establishing a strategic brand ambassador program only makes this easier for curious consumers.

How to Kick off a Brand Ambassador Program

Looking to partner up with ambassadors and amplify your brand? Here’s a step-by-step guide on how to go about it:

Outline your Brand Ambassador Marketing Strategy

The key to generating results from content creation is to define actionable and measurable goals. If you want to know what an effective brand ambassador marketing strategy looks like, you’ll need to articulate what success means to you. From there, you can build an overarching strategy and identify the steps that will get you toward that goal.

Define your Ideal Brand Ambassador

The ideal brand ambassador might be a micro-influencer, a college student or a thought leader in your industry. A social media content creator overseas could be a great brand ambassador for you to partner with. Or you may prefer someone in your area who can participate in events and spend time discovering (and discussing) what happens behind the scenes at your business.

What is a brand ambassador in the context of your key business objectives? Knowing this will help guide your search for potential partners.

Find People that Fit the Bill

With an idea of who you’re looking for and what criteria they should meet, you can start exploring the community at large for people who align with your vision. You can make a shortlist of influencers to approach, or you might put out a call for social media brand ambassadors.

Win Them Over

In order to attract the right brand ambassador, you’ll need to present the benefits and practical considerations of partnering with you.

For instance, if you’re looking to attract informal brand ambassadors on social media, let them know they can share an exclusive referral code to their followers in exchange for some special perks like free products and an invite to a VIP event.

Additionally provide as much information as possible about the timeline, expectations and compensation. And be transparent about your brand’s values and practices, too. This way, potential ambassadors can determine whether a partnership with you would align with their own priorities and core values.

Carry Out a Mutually Beneficial Partnership

Now it’s time to put your plans into action. Depending on the ambassadorship program you’ve created, you might be finalizing partnership agreements, co-creating content, shipping out merchandise and other activities. This is certainly the exciting part — but your work isn’t done quite yet.

Analyze the Progress and Results of your Ambassador Marketing

As your ambassadors begin promoting your brand and engaging their own audiences, you’ll need to keep an eye on how things are going. Since you set measurable goals in the first place, you’ll already have a plan for how to measure them.

If you’re working with several social media ambassadors, you might be tracking how many new customers have used their referral code. Or, if you chose a celebrity to act as the face of your brand, you can see if you’re getting the number of media placements you desired.

What is a Brand Ambassador in Your World?

Given how broad the brand ambassador umbrella can be, it can be tempting to cram a lot of ideas and ideal partners into your approach. On the flip side, the endless possibilities can cause a little analysis paralysis and keep you in your marketing comfort zone.

Starting with a focused, small-scale program is a low-stakes way to see how you can leverage brand ambassador partnerships to build your business.

As the saying goes, a rising tide lifts all boats. With brand ambassadors at your side, you’ll get to experience just how awesome it is to collaborate with like-minded creatives and grow together.

Editor’s Note: Updated August 2023.

By Jessica Barker

You're subscribed! Look out for a Welcome email from us shortly. If you don’t see it, check your spam folder and mark the email as “not spam."

Recommended Reading

How to get started with organic marketing (infographic).

Don’t worry, I’m not going to make a pun about organic food and organic marketing.

Beginner’s Guide to Developing a Marketing Program (Infographic)

Your marketing program is only as strong as your people are knowledgeable.

Thanks for subscribing! Keep an eye out for a Welcome email from us shortly. If you don't see it come through, check your spam folder and mark the email as "not spam."

No nonsense. Just really good marketing insights.

Sign up to get free weekly resources.

Thanks for subscribing!

Keep an eye out for a welcome email from us shortly. If you don't see it come through, check your spam folder and mark the mail as "not spam."

• Delhi University
• Entertainment
• International

SHAH RUKH KHAN: THE LEGENDARY ACTOR AND THE BRAND AMBASSADOR OF DUBAI

Everybody wants to learn about different places and know about their specialties. Tourists and travelers visit different places and share their experiences via blogs and advertisements. How do we decide that a city possesses all the amazing facts discussed in the blogs? To trust the culture and nature of its beauty, we need somebody to rely on. Places have brand ambassadors who hold the highest power of authority in representing his or her city. Now let’s discuss the famous personality who is the brand ambassador of Dubai.

A brand ambassador is not only a representative body. He promotes a city by all its means, ranging from all the events and trades to professionals and street teams. A brand ambassador of any city is usually a celebrity or a public figure with great fame. Later, the ambassador gets paid for devoting his time to promoting the city. Many industries rely upon the brand ambassador to show up because people trust their reviews. So, he must always be well informed about all the features and qualities of the industries.

There are different mediums through which brand ambassadors can channel the important traits of a city. They can do the same via social media, emails, messages, and promotional events. This, in turn, puts a drastic effect on the export, import, trading, tourist visits, and economy of a city.

Table of Contents

WHO IS DUBAI TOURISM BRAND AMBASSADOR?

Talking about the brand ambassador and different cities, Dubai chose a famous personality from India to be their Dubai brand ambassador. He is no one but Shah Rukh Khan. Bollywood Badshah promotes Dubai and also makes multiple short films in the city. King Khan will disclose all the secrets of a city everybody dreams to visit at least once in their lives. The brand ambassador of any city help people sees the glory from his eyes, and this is what Shah Rukh Khan does as a brand ambassador of Dubai.

EVER TRIED A GOLD VADA PAV? CHECK HOW A DUBAI RESTAURANT IS MAKING THEM

Why shah rukh khan is the brand ambassador of dubai.

The main ideology behind choosing Shah Rukh Khan to be the brand ambassador of Dubai is his fame. Shah Rukh Khan has millions of fans not only in India but across the world. He is the Bollywood Badshah who earned the love of his fans by not just being an actor but a real hero. Let’s know some best work of Shah Rukh Khan and the reason behind why he is the Brand Ambassador of Dubai.

King Khan is not only an Indian actor but a producer and television personality. Have you ever wondered why Shah Rukh Khan is called the Badshah of Bollywood? It all started when a movie, Badshah was released in the year 1999. Shah Rukh Khan has worked in more than 80 films, he has earned the respect of receiving 14 Filmfare awards, the Padma Shri, Ordre des Arts et des Lettres by the Government of France and Legion of Honour. He is not of the most highly paid, respected, and successful actors not only in India but in the world.

BEST HITS OF THE BRAND AMBASSADOR OF DUBAI IN BOLLYWOOD

Some of the best hits of Dubai Brand Ambassador in the Bollywood Film Industry are Baazigar, Darr, Anjaan, Dilwale Dulhania Le Jayenge, Kuch Kuch Hota Hai, Mohabbatein, Kabhi Khushi Kabhi Gham, Devdas, Chak De India, Chennai Express, and many more. Apart from holding a higher place in the film industry, Shah Rukh Khan also holds the position of co-chairman of Red Chillies Entertainment, Indian Premier League, IPL Team Kolkata Knight Riders, and Caribbean Premier League team Trinbago Knight Riders. King Khan is one of the most influential people in the world.

LIST OF TOP 10 YOUNGEST BILLIONAIRES IN INDIA

Awards and recognition of shah rukh khan.

Along with Dubai Brand Ambassador, he is also featured in Newsweek under the section of fifty most powerful people in the world. Shah Rukh Khan has also received rewards from the UNESCO which is Pyramide con Marni award in 2011. Later, in 2018, he received the Crystal Award of the World Economic Forum.

CAMPAIGN OF THE BRAND AMBASSADOR OF DUBAI

As a Dubai tourism Brand Ambassador, Shah Rukh Khan explored Dubai like never before. He, through the hashtag #bemyguest explored different cities of Dubai and its amazing cuisines. In three days, srk in Dubai, visited 8 places. He recorded the beauty of the Arabian charm on the first day where he talked about the overwhelming experience in the Wadinat Jumeirah resort of the United Arab Emirates and the Burj Khalifa. On the second day, he, as a Brand Ambassador of Dubai went across the beachfront and shopping destinations like La Mer and the Dubai Mall. On the last day, srk in Dubai, discussed the famous cuisines of Dubai and its popular dining.

WHAT ARE THE BRANDS SHAH RUKH KHAN ENDORSED?

Shah Rukh Khan is not only the Dubai Tourism brand ambassador but many other brands and associations. So, here are some of the brands that are endorsed by king khan other than Dubai Tourism Brand Ambassador.

16 ALUMNI FROM NORTH CAMPUS DELHI UNIVERSITY IN BOLLYWOOD

BYJU’S: It is an Indian Multinational company related to the education sector. The company is headquartered in Bengaluru, Karnataka. Byju Raveendran and Divya Gokulnath started this business venture in 2011. Currently, it is one of the most valuable EdTech companies in the world. So, Shah Rukh Khan is the brand ambassador of this company. In one of his campaigns with BYJU’S, he played a role of a talk show host for children. The show was Ghar Ghar ki Kahani. In the role, he held a debate on the mode of education for children.

BigBasket: It is an online grocery delivery service headquartered in Bengaluru, Karnataka. Sudhakar, Hari Menon, Vipul Parekh, Abhinay Choudhari, and Ramesh found this company in 2011. The company delivers grocery items in stores. Apart from it, it is also a supplier of food essentials to direct customers. In 2015, Shah Rukh Khan became the brand ambassador of BigBasket and performed various campaigns through television commercials. Because of his unique personality and the way of attracting customers to any commodity, BigBasket chose King Khan to be its brand ambassador.

There are many other brands that Dubai Brand Ambassador endorsed. Some of them are Hyundai, Frooti, D’decor, Fair and Handsome, FoodPanda, Reliance Jio, Kent, Denver, and Dish TV.

HOW MUCH IS THE SALARY OF THE BRAND AMBASSADOR OF DUBAI?

For being Dubai Tourism Brand Ambassador, Shah Rukh Khan received around 140 million rupees. At that time, he was the second richest person in the world. During an interview as a Dubai Ambassador, he said that he will bring the interest of the people in the beauty of Dubai, but the product will pay the value itself.

So, there are many other famous personalities other than srk in Dubai that have signed a contract with Dubai to be Dubai Ambassador but for specific projects. MS Dhoni and Dipika Padukone also are Dubai ambassadors for some specific projects.

FOR MORE SUCH UPDATES FOLLOW US ON  INSTAGRAM

Related articles more from author.

Elvish Yadav Controversy Flames: Know More

Samsung Galaxy F15 5G: Unveiling Price, Specs, and Exchange Offers

Vivo T3 5G Smartphone: A New Era in Mobile Technology

Wednesday Season 2: What to Expect in 2025

India and Bhutan Set To Forge Stronger Ties in Education

Best Stock Pick 2024: Insights for Long-Term Investments

Leave a reply cancel reply, editor picks.

Zakir Husain College charges teachers for Science Festival.

Invincible Season 3 Release: What to Expect from the Explosive Next...

Earthquake in Japan and Taiwan: Devastation, Survival, and Hope

Popular posts.

Language Courses Offered in Delhi University | How to Apply

Careers options after B Com Hons. | What to do After...

7 Short Term Courses Which Can Be Done Along With Your...

Popular category.

• Delhi University 943
• DU Admission 2024 837
• Admission 820
• DU News 680
• Entrance Exam 463
• DU College 325
• College Life 224
• Editorial Policy
• Privacy Policy

Northeast India News, Assam News, Breaking News of Northeast | Latest News Live | EastMojo

Sourav Ganguly appointed as Tripura tourism brand ambassador

Agartala : Former Indian skipper Sourav Ganguly has accepted the role of Tripura tourism’s brand ambassador, CM Manik Saha confirmed.

“It’s a matter of great pride that former captain of Indian cricket team Shri Sourav Ganguly Ji has accepted our proposal to be the Brand Ambassador of Tripura Tourism. Had a telephonic conversation with him today. I am confident that Shri Ganguly Ji’s participation will definitely give an impetus to the state’s tourism sector,” reads Dr Saha’s post. 

It's a matter of great pride that former captain of Indian cricket team Shri Sourav Ganguly Ji has accepted our proposal to be the Brand Ambassador of Tripura Tourism. Had a telephonic conversation with him today. I am confident that Shri Ganguly Ji's participation will… pic.twitter.com/1QwRmXh7T9

Trending Stories

Latest Stories

Leave a comment

Leave a comment cancel reply.

Disclaimer: Stories/articles published under EM Buzz (eastmojo.com/em-buzz) are provided by third parties and EastMojo.com has no direct relation with these articles.

Travel Industry Brand Ambassador Programs

• January 14, 2022

Travel brand ambassador programs reward a company’s customers or non-staff representatives with perks, such as discounts, upgrades and other rewards, for representing the brand in essential, public ways. Brand ambassador marketing cultivates long-term company/influencer relationships by benefiting both parties. We are firm believers that just about can brand can benefit from a well-managed ambassador program .

Today, we are focusing on travel as so many people are planning post-pandemic trips or visiting their loved ones for the holidays. If you are planning to launch a brand ambassador program, strengthen the one you have, or join one yourself, you should study some successful examples. Remember, your program can and should be as unique as your company, and our platform streamlines the management process.

Airbnb Ambassador Program

Airbnb, the online marketplace for vacation rentals and homestays, has created a sophisticated ambassador program that aptly rewards those accepted into their program. Of course, you need to be a successful host in your own right before you apply to the ambassador program. You must also strongly believe in the company’s methods. If you are a devoted Airbnb host who believes they can help others begin hosting, you should apply for the position on the company’s website. 

The company only names you an ambassador if they consider you an exceptional host. If you are accepted as an ambassador, aka a Superhost, you will refer people to the program whom you think would make great hosts. You would then guide them through the process and help them as they host their first guests. The company will then pay you for every new host you refer. You’ll earn more per referral this way than you would outside of the ambassador program. As an added incentive to prospective hosts, your referrals also get a cash reward when they begin hosting. The program attracts and rewards excellence and makes hosting even more lucrative than it already is. 

EF Ultimate Break Ambassador Program

EF has been a mainstay of the educational travel business for over half a century. In fact, several generations of your family may have taken part in these exciting and culturally rich tours. But you don’t have to be a student to be a part of the EF experience. You can apply to be an ambassador. 

EF rewards its ambassadors with exciting world travel opportunities while making it easier for their friends or students to travel as well. The company looks for certain criteria in their ambassadors. It targets 18-29-year-old people who love to travel and who want to spread the word about EF trips. Former student travelers are ideal candidates, but others can participate as well.  You should be the person in your group that others turn to for travel advice and who is an expert at using social media if you are interested in applying.

The rewards are excellent, and travel is the best perk. Earning a free trip is straightforward. People who book their trips while using your unique promo code will get a $100 discount. When 15 people have booked using this code, you will earn your free travel experience.

You can also earn other rewards, including a dedicated EF Ultimate Break Support squad, extra promotion of your social media posts and a chance at exclusive Ambassador Trips at special discounted prices. This ambassador program is one of the best ways to travel to exotic locations on someone else’s dime. You can enjoy yourself while helping educate students about the world. 

Wandr Ambassador Program

Wandr is a travel app company that lets travelers share their past itineraries through photos. Users can then literally follow in each other’s footsteps and share in the Wandr community. Once you download the app, you import the trip photos you want to share to an interactive map . Wandr then creates an itinerary that shows the route you took and how long you spent at each stop. Community members who like the look of your trip and save it and plan their own adventure. You can also look at other posted itineraries and add them to your Wandrlist. Members give each other advice about what to expect at each stop, which enriches the travel experience. 

The company looks for Ambassadors who are experienced travelers and have already created quality content. To join the program, you have to fill out an application and then wait for an invitation to their private Facebook community. Once you’ve been accepted, you will have chances to earn money for doing what you’ve been doing for free: traveling and sharing your experiences.  The company also pays for travel through third-party vendors and helps you establish paid relationships with their trusted partners. You can also create and sell itineraries on the app. 

Envoy by Four Seasons

The Four Seasons has long been synonymous with luxury and sophistication. Many consider these hotels to be a destination unto themselves. Their brand ambassador marketing is in keeping with their impeccable reputation. 

Envoy by Four Seasons is one of the more unique travel ambassador programs. It looks for craftspeople, artists and storytellers from around the world who can share their artistic vision of what it means to “be in the moment.” Envoy then connects them to different cultures, places and experiences. Does that description sound a little lofty? Sure it does, but the program offers the experience of a lifetime with the advantage of luxurious accommodations. 

If you are accepted into Envoy, Four Seasons will invite you to one of their locations that especially inspires you. You might explore the beaches of Bali or climb the peaks of the French Alps. Want to check out Beijing or Moscow? Apply to the program. You may be invited to go anyplace a Four Seasons exists that matches your creative spirit and personal aspirations. trips are designed to immerse you in the local culture as well as in Four Seasons hospitality. You are only asked to enjoy and to create. Apply online today for your chance at this unusual and exciting ambassadorship.

BEIS Ambassador Program

Do you enjoy free products that are functional and fashionable? BEIS , the affordable luggage, travel bag and accessory company, also offers a reward-rich travel ambassador program. BEIS execs are looking for enthusiastic people who are into travel and have active and popular social media accounts. If you like taking selfies, looking fresh and fashionable and enjoy the latest in luggage, this position could be for you. 

We Are Travel Girls Ambassador Program

We Are Travel Girls is a global travel community designed to bring together women who want to explore the world. They conduct meet-ups and special events around the world and design special luxury retreats, country tours and charitable expeditions as well. 

The Travel Ambassador Program lets you become part of their team and not just a participant on their website or social media. Their team expectations for you include the following. 

• Write 1-2 articles for WeAreTravelGirls.com 
• Share these articles on your own social media
• Actively advocate for We Are Travel Girls on your social media, blogs, etc. 
• Create teaser posts
• Contribute quality photography

The staff expects a lot from its ambassadors, but you also benefit in a number of ways. You will receive: 

• A feature on their About page
• A shout out on the company’s Instagram
• Press trips
• Article publication
• Co-Hosting Getaways
• Hosting meet-ups and events
• Discounts on getaways

The company is looking for skilled writers who love to travel and who have a solid social media presence. To be considered as an ambassador, you must be published on their site. After you’ve had five articles accepted, you will automatically be considered for the position. You may also express interest in becoming a travel ambassador by emailing the staff and explaining why you would be a good fit for the program.  Being an ambassador for this company means putting in some hard and consistent work, but the exposure can really improve your career. 

Creating Your Own Brand Ambassador Program

If you want to establish or improve your own brand ambassador marketing, in the travel industry or any other, BrandChamp can help. Ambassadors and influencers are a major power in creating brand awareness and boosting your company’s popularity. By establishing a quality brand ambassador program, you stay competitive with others in the field and expand your exposure. You also create a loyal team who will push your brand relentlessly for the company’s good and for their own rewards. 

BrandChamp has worked with some of the fastest growing eCommerce brands to drive sales and strengthen customer loyalty. How do we do it? By making the process fun. Creating and managing these programs shouldn’t be a chore. We are experts at managing and improving all types of marketing rewards programs . Reach out today to level up your brand strategy!

click on the logos to learn about how these brands grew successful communities with BrandChamp:

Related Articles

5 Supplement Brands Winning Big with Brand Ambassador

8 Key Tips For Communicating with Brand Ambassadors

Growing an Ambassador Program with Micro-Influencers

Three Reasons Every Brand Needs a Brand Ambassador Program

Ambassador marketing is more effective than influencer marketing at cultivating lasting customer relationships, building brand awareness and increasing revenue. Learn three reasons why every brand, including yours, needs a strong brand ambassador program

The Top 9 Brand Ambassador Traits for Successful Ambassador Marketing

If your brand has any competition — and who doesn’t? — then you’re likely vying for attention and loyalty. And you’re hopefully leveraging your relationships with

• Ambassador Marketing
• Influencer Marketing
• Micro-Influencer Marketing
• Relationship Marketing
• Phone This field is for validation purposes and should be left unchanged.

Join some of the fastest growing brands

Build and scale successful ambassador, affiliate and influencer programs to thousands of participants overnight.

Get in touch with us

IndiGo Partners With Malaysia Airlines – India Report

Bulbul Dhawan , Skift

April 3rd, 2024 at 11:00 PM EDT

International expansion is a crucial part of IndiGo's 2030 vision. It is placing strong emphasis on codeshare agreements to achieve this goal.

Bulbul Dhawan

The Skift India Newsletter is your go-to platform for all news related to travel, tourism, airlines, and hospitality in India.

Malaysia Airlines has entered into a codeshare agreement with India’s largest airline IndiGo. The agreement would allow the airlines to provide the networks of both carriers to their respective customers. 

In a statement, Datuk Captain Izham Ismail, group managing director, Malaysia Aviation Group, said that India is its largest international market. He added, “We are delighted to partner with IndiGo to widen our reach beyond the nine hubs we currently operate within India.” The Malaysian flag carrier currently operates 71 weekly flights to India. 

IndiGo’s partnership agreements: IndiGo plans to double in size by 2030 . As part of this plan, it is seeking to fly more international routes, and increase its codeshare partnerships. Malaysia Airlines is its latest codeshare partner. IndiGo has existing agreements with Australia-based Qantas Airways , Turkish Airways, Qatar Airways, KLM-AirFrance, American Airline, and British Airways, among others. 

Hotel Room Rates in February 2024 Increased by 9%

The Average Daily Rates (ADRs) of Indian hotels in February 2024 were 7-9% higher than those in February 2023. A report by hospitality advisory firm HVS ANAROCK revealed that as compared to January, the ADRs increased by 5-7%. The ADRs in February this year also surpassed the pre-Covid levels of February 2019 by 29-31%. 

The Revenue Per Available Room (RevPAR) in February this year increased by 15-17% over January. It was also 24-26% higher than the pre-Covid levels. HVS ANAROCK report added that between January 1 and February 29 this year, 10 branded hotels opened while 43 were signed. 

Hilton Signs Conrad Hotel in Jaipur

Hilton has announced the signing of Conrad Jaipur in Rajasthan. This is set to be the third Conrad property in the country, after Pune and Bengaluru. 

The hotel brand is optimistic about India. Alan Watts, president, Asia Pacific, Hilton, said that the country is a priority market for the company. “Rajasthan in particular boasts 75% of India’s heritage properties, and its capital city of Jaipur has quickly established itself as a preferred destination for tourism and weddings,” he added. 

Hilton believes that 2024 is going to be its best year in India so far . In an interview with Skift, Zubin Saxena, the newly appointed senior vice president and country head, India of Hilton, said that the company will double its footprint in India over the next three to four years. The company currently operates 26 hotels in India. 

FLY91 Partners With IBS Software

India’s newest regional airline FLY91 has partnered with aviation software solutions provider IBS Software. The airline is hoping to attract and retain customers through the software company’s simple and efficient reservation system. Accordingly, FLY91 will implement IBS Software’s iFly Res commerce platform, which will also deliver dynamic pricing capabilities. 

FLY91 started its commercial operations on March 18 this year. It aims to enhance regional connectivity in Tier 2 and Tier 3 cities. The airline currently operates in four cities – Goa, Bengaluru, Sindudurg, and Hyderabad. This month, it is planning to commence operations in Agatti, Pune, Jalgaon, and Nanded. 

Bengaluru Most Affordable Tourist Destination in India

Online travel platform Agoda has revealed that Bengaluru is the most affordable tourist destination in India during the upcoming April-May season. The city has an average room rate of INR 4,600 ($55). 

Bengaluru is the sixth-cheapest destination in the list of Asian tourist destinations shared by Agoda. Udon Thani in Thailand topped the list with an average room rate of INR 2,300 ($28). It is followed by Surabaya, Indonesia; Hue, Vietnam; Kuching, Malaysia; and Iloilo, Philippines. 

Goibibo Onboards Father-Son Actor Duo Jayaram, Kalidas As Brand Ambassadors

Online travel agency Goibibo has onboarded actor Jayaram and his actor son Kalidas Jayaram as its brand ambassadors. The announcement has come with the launch of the brand’s first digital film starring the actor duo. The brand has also onboarded Bollywood star Kareena Kapoor Khan as its brand ambassador last year. 

Online travel agencies partnering with celebrities to capture the attention of the audience. Amid the ongoing cricket IPL season, online travel platform Cleartrip recently onboarded former Indian cricket captain Mahendra Singh Dhoni as its brand ambassador . 

Skift India Report

The Skift India Report is your go-to newsletter for all news related to travel, tourism, airlines, and hospitality in India.

Have a confidential tip for Skift? Get in touch

Tags: airline , airline marketing , airline news , airlines , average daily rates , aviation , aviation industry , aviation news , bengaluru , brand advertising , brand marketing , codeshares , Conrad , conrad hotels , hilton , hospitality , hospitality news , hotel rates , hotels , indigo , indigo airlines , Indigo Partners , jaipur , malaysia airlines , online travel , online travel agencies , online travel companies , qantas , qantas airways , qatar airways , rajasthan tourism , tourism , Travel Trends , turkish airlines

Photo credit: https://pixabay.com/photos/airplane-aeroplane-fly-sky-blue-4888386/ Amit Talwar / Pixabay

• India Today
• Business Today
• Reader’s Digest
• Harper's Bazaar
• Brides Today
• Cosmopolitan
• Aaj Tak Campus
• India Today Hindi

Mamata Banerjee announces TMC MP Dev as brand ambassador of Bengal tourism

West bengal chief minister mamata banerjee has announced filmstar and trinamool congress mp dev will be the brand ambassador of bengal's tourism department.  .

Listen to Story

West Bengal Chief Minister Mamata Banerjee has announced filmstar and Trinamool Congress MP Dev will be the brand ambassador of Bengal's tourism department.

During a meeting at the state secretariat, Mamata Banerjee made the announcement of making the TMC MP from Ghatal constituency the brand ambassador of Bengal tourism.

"Why don't you work as the brand ambassador of Bengal? I urge the tourism department to make Dev the brand ambassador," said the TMC supremo.

Mamata Banerjee also said Bollywood actor Shah Rukh Khan, who has been the ambassador of the state, should continue to be so.