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ASTA, the world's leading association of travel professionals, is the leading global advocate for travel advisors, the travel industry and the traveling public. Our work encompasses every aspect of the travel experience.

The American Society of Travel Advisors (ASTA) is the leading global advocate for travel advisors, the travel industry and the traveling public. Its members represent 80 percent of all travel sold in the United States through the travel agency distribution channel. Together with hundreds of internationally based members, ASTA’s history of industry advocacy traces back to its founding in 1931 when it launched with the mission to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism.

ASTA represents approximately 7,500 travel agencies and supplier travel companies employing over 90,000 people. Our members are in every U.S. state and Congressional district and range from large business-focused travel management companies such as Carlson Wagonlit and BCD Travel to household-name online agencies like Expedia

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OUR HISTORY

Since our founding in 1931 as the American Steamship & Tourist Agents Association, ASTA’s mission has been to promote professionalism and advocate for its members. As modes of transportation evolved, so did ASTA, widening our focus and renaming ourselves the American Society of Travel Agents in 1944. Then, reflecting the shift from booking agent to trusted advisor, in 2018, ASTA became the American Society of Travel Advisors. Here's a decade-by-decade look at some highlights from our storied past.

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ASTA was formed in 1931 as The American Steamship & Tourist Agents Association. At a time when agents were booking about 85 percent of all steamship travel, ASTA was urging ship lines to adopt agent-friendly policies and working to persuade hotels and railroads to pay agent commissions.

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When World War II curtailed all but essential travel, ASTA members fought for the survival of their association, and in 1946, when airlines cut agent commissions, we were there to fight for its members. Reflecting shifts in the industry, we changed our name to the American Society of Travel Agents.

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In the 1950s, ASTA won a 27-year battle for rail commissions. Plus, as part of fulfilling our mission to encourage and enhance professionalism in the industry, ASTA introduced the travel agency industry's first basic training tool, a home-study course. 

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In the 1960s, ASTA made impressive progress in education. We held our first School at Sea and opened seven travel schools. In 1968, when President Johnson announced plans to restrict travel outside of the United States, ASTA waged the largest grassroots campaign in our three-decade history.

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The 1970s brought airline deregulation, leading to increased airline competition and the first rise in air commissions in 25 years. ASTA established ASTA Marketing Services, Inc. (AMSI), negotiating member discounts on quality products and services and the ASTA Political Action Committee (ASTAPAC) to help support our advocacy efforts. 

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In the ‘80s, we continued our emphasis on education, holding Trainingfest, School on Rails, School at Sea and School on the Road. The decade was a period of significant growth for travel agents and the industry.  

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In 1995, seven airlines capped agency commissions on domestic tickets. We responded by filing an anti-trust lawsuit and settled out of court for $86 million. Plus, advocating for agents and consumers, ASTA drafted and promoted an Air Travelers Bill of Rights which led to the Consumer Access to Travel Information Act.

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In 2007, we re-launched our brand with a new logo and membership structure and enhanced benefits, including a redesigned website, member tools for advocacy, advertising and public relations campaigns, increased opportunities for global networking and improved online and home-study courses.

ASTA advocacy efforts scored major victories at the federal and state levels, saving the travel agency community more than $300 million. Among other initiatives, ASTA led the fight to prevent airlines from passing along merchant fees to travel agents and ultimately, their clients. 

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LEADERSHIP AND GOVERNANCE

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Recognizing that the traveling public depends on ASTA travel advisors and other ASTA providers to guide them honestly and competently in their travel decisions, all ASTA members pledge to conduct their business activities in a manner that promotes the ideal of integrity in travel and, as an express condition of membership in the association, to act in accord  with ASTA’s Code of Ethics . 

ASTA policies are established by an elected National Board of Directors .  The Board then elects the ASTA Executive Committee, including a president/chairman, vice president/secretary and treasurer, from among its members. ASTA’s CEO, as an ex-officio, is a non-voting member.

Click here for ASTA's Board of Directors

Featured News

From travel tips and trends to hands-on advice from ASTA members and media coverage of the industry, here are some of our favorite stories.

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The River Cruise Expo Sails to Vienna in 2025

The American Society of Travel Advisors opened registration to members for the premier river cruising event.

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The 2024 ASTA River Cruise Expo Kicks Off in Amsterdam

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ASTA Applauds Congressional Funding of Travel and Tourism Office

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Five Things for Travel Advisors to Love About Puerto Rico

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Applications Are Open for the Entrepreneur of the Year Contest

Three finalists will compete for the $10,000 prize at the Travel Advisor Conference May 29-31 in Dallas, TX.

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Why Wave Season Matters

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Travel Advisors Concerned About Junk Fees, Hotel Price Transparency

ASTA  submitted  comments to the Federal Trade Commission  (FTC) earlier this week in support of a proposed rulemaking which would prohibit unfair and deceptive practices related to “junk fees” - hidden or deceptive fees that can harm consumers and undermine honest businesses.

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Southwest Business Offers Flight Discounts for the ASTA Travel Advisor Conference

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American Society of Travel Advisors Launches Rebranded ‘The Travel Advisor Conference’

Industry awards.

As part of our mission to promote excellence within the trade, every year, ASTA presents prestigious awards to recognize professionals who make lasting contributions to the travel industry and exhibit extraordinary support for the trade. Awards fall into four main categories:  

Supplier Awards , voted on by the ASTA membership, celebrate companies and individuals who go above and beyond to recognize and showcase the value of the agency community.

Membership Awards  showcase the superstar commitment of top ASTA member chapters, chapter leaders and travel agency consortia and franchise organizations that work to keep the travel industry strong and show the greatest support for ASTA. 

Advocacy Awards  recognize those who have exhibited a huge commitment to ASTA’s advocacy efforts on behalf of the travel agency community at all levels of government, within the industry, and before the traveling public.  

Other Awards  include the Journalist of the Year Award, which goes to the member of the media who best recognizes and explains the benefits travel advisors and ASTA provide to the traveling public and the industry.

Proud Partners

We are grateful to our most supportive partners, ASTA Proud Partners. Recognizing how important travel advisors are to their success, these companies invest their time and resources to support ASTA’s mission and ensure a healthy and robust travel agency distribution channel.

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Fact sheet: 2022 national travel and tourism strategy, office of public affairs.

The 2022 National Travel and Tourism Strategy was released on June 6, 2022, by U.S. Secretary of Commerce Gina M. Raimondo on behalf of the Tourism Policy Council (TPC). The new strategy focuses the full efforts of the federal government to promote the United States as a premier destination grounded in the breadth and diversity of our communities, and to foster a sector that drives economic growth, creates good jobs, and bolsters conservation and sustainability. Drawing on engagement and capabilities from across the federal government, the strategy aims to support broad-based economic growth in travel and tourism across the United States, its territories, and the District of Columbia.

Key points of the 2022 National Travel and Tourism Strategy

The federal government will work to implement the strategy under the leadership of the TPC and in partnership with the private sector, aiming toward an ambitious five-year goal of increasing American jobs by attracting and welcoming 90 million international visitors, who we estimate will spend $279 billion, annually by 2027.

The new National Travel and Tourism Strategy supports growth and competitiveness for an industry that, prior to the COVID-19 pandemic, generated $1.9 trillion in economic output and supported 9.5 million American jobs. Also, in 2019, nearly 80 million international travelers visited the United States and contributed nearly $240 billion to the U.S. economy, making the United States the global leader in revenue from international travel and tourism. As the top services export for the United States that year, travel and tourism generated a $53.4 billion trade surplus and supported 1 million jobs in the United States.

The strategy follows a four-point approach:

  • Promoting the United States as a Travel Destination Goal : Leverage existing programs and assets to promote the United States to international visitors and broaden marketing efforts to encourage visitation to underserved communities.
  • Facilitating Travel to and Within the United States Goal : Reduce barriers to trade in travel services and make it safer and more efficient for visitors to enter and travel within the United States.
  • Ensuring Diverse, Inclusive, and Accessible Tourism Experiences Goal : Extend the benefits of travel and tourism by supporting the development of diverse tourism products, focusing on under-served communities and populations. Address the financial and workplace needs of travel and tourism businesses, supporting destination communities as they grow their tourism economies. Deliver world-class experiences and customer service at federal lands and waters that showcase the nation’s assets while protecting them for future generations.
  • Fostering Resilient and Sustainable Travel and Tourism Goal : Reduce travel and tourism’s contributions to climate change and build a travel and tourism sector that is resilient to natural disasters, public health threats, and the impacts of climate change. Build a sustainable sector that integrates protecting natural resources, supporting the tourism economy, and ensuring equitable development.

Travel and Tourism Fast Facts

  • The travel and tourism industry supported 9.5 million American jobs through $1.9 trillion of economic activity in 2019. In fact, 1 in every 20 jobs in the United States was either directly or indirectly supported by travel and tourism. These jobs can be found in industries like lodging, food services, arts, entertainment, recreation, transportation, and education.
  • Travel and tourism was the top services export for the United States in 2019, generating a $53.4 billion trade surplus.
  • The travel and tourism industry was one of the U.S. business sectors hardest hit by the COVID-19 pandemic and subsequent health and travel restrictions, with travel exports decreasing nearly 65% from 2019 to 2020. 
  • The decline in travel and tourism contributed heavily to unemployment; leisure and hospitality lost 8.2 million jobs between February and April 2020 alone, accounting for 37% of the decline in overall nonfarm employment during that time. 
  • By 2021, the rollout of vaccines and lifting of international and domestic restrictions allowed travel and tourism to begin its recovery. International arrivals to the United States grew to 22.1 million in 2021, up from 19.2 million in 2020. Spending by international visitors also grew, reaching $81.0 billion, or 34 percent of 2019’s total.

More about the Tourism Policy Council and the 2022 National Travel and Tourism Strategy

Created by Congress and chaired by Secretary Raimondo, the Tourism Policy Council (TPC) is the interagency council charged with coordinating national policies and programs relating to travel and tourism. At the direction of Secretary Raimondo, the TPC created a new five-year strategy to focus U.S. government efforts in support of the travel and tourism sector which has been deeply and disproportionately affected by the COVID-19 pandemic.

Read the full strategy here

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WELCOME TO THE INDIGENOUS TOURISM COLLABORATIVE OF THE AMERICAS

Tourism is providing tribes across the Americas a way to generate income, the opportunity to share their natural and cultural resources and greater agency over their lives and futures.  

"Today there are 52.2 million Indigenous people in the Americas. This network is helping to give us a louder voice and greater visibility." Dr. Myrna Cunningham PhD at Fund for the Development of Indigenous Peoples of Latin America and the Caribbean (FILAC)

We are a network of Indigenous leaders, tourism businesses, nonprofits, academics and policymakers working to develop sustainable tourism that…

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To provide Indigenous communities, tourism entrepreneurs, destination and community organizations, and policymakers with the information they need to develop and manage tourism businesses, we’ve created an extensive eLibrary  – the first of the collaborative’s proactive projects.   

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  1. U.S. Travel Association

    Quarterly Consumer Insights. Monitors business travel performance, expectations and recovery on a quarterly basis and includes three components. U.S. Travel is the national, non-profit organization representing and advocating for all components of the travel industry.

  2. U.S. Travel Association

    U.S. Travel Association is the national, non-profit organization representing all components of the U.S. travel industry—a key contributor to America's economic success. Our mission is to increase travel to and within the United States, and in doing so, fuel our nation's economy and future growth.

  3. About Us

    The American Society of Travel Advisors (ASTA) is the leading global advocate for travel advisors, the travel industry and the traveling public. Its members represent 80 percent of all travel sold in the United States through the travel agency distribution channel. Together with hundreds of internationally based members, ASTA's history of ...

  4. Programs

    Programs. U.S. Travel Advocates on behalf of the collective travel industry within the United States. We ensure that the concerns and interests of the travel community, and all those employed by it, are effectively represented within the legislative process.

  5. FACT SHEET: 2022 National Travel and Tourism Strategy

    Travel and tourism was the top services export for the United States in 2019, generating a $53.4 billion trade surplus. The travel and tourism industry was one of the U.S. business sectors hardest hit by the COVID-19 pandemic and subsequent health and travel restrictions, with travel exports decreasing nearly 65% from 2019 to 2020.

  6. U.S. Travel Association

    About us. U.S. Travel Association is the national, non-profit organization representing the $1.2 trillion travel industry, an essential contributor to our nation's economy and success. With more ...

  7. 2022 USTOA Annual Conference & Marketplace

    Since USTOA's inception in 1972, the USTOA Annual Conference & Marketplace has distinguished itself for being the only travel industry event in the United States that brings together the leading North American travel companies with tourism suppliers and destinations from around the globe in an intimate and exclusive setting. The Conference presents the following benefits:

  8. US Travel Association

    TravelPAC is a key component of U.S. Travel's overall mission to promote and facilitate increased travel to and within the United States. ... The U.S. Travel Association created the U.S. Travel Association Political Action Committee (TravelPAC) in 2009 to enhance its leadership on behalf of the entire travel community by helping to elect ...

  9. U.S. Travel and Tourism Advisory Board

    About the TTAB. The United States Travel and Tourism Advisory Board (TTAB) serves as the advisory body to the Secretary of Commerce on matters relating to the travel and tourism industry in the United States. The Board advises the Secretary on government policies and programs that affect the U.S. travel and tourism industry, offers counsel on ...

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    1100 New York Avenue NW, Suite 450, Washington, DC 20005-3934 United States Phone: 202-408-8422

  11. About USTOA

    United States Tour Operators Association (USTOA) is a professional, voluntary trade association created with the primary purpose of promoting integrity within the tour operator industry. USTOA was founded in 1972 by a small group of California tour operators concerned about tour operator bankruptcies. These founding members recognized the need ...

  12. New USTOA Tour Operator Member Survey Reveals 2022 Travel Forecast

    NEW YORK (December 8, 2021) - The United States Tour Operators Association (USTOA) released the findings from an annual survey of its tour operator Active Members at the 2022 USTOA Annual Conference and Marketplace in San Diego, December 7-10. The survey focused on current trends, key issues, and factors impacting the tour operator industry today including COVID-19 pandemic business recovery.

  13. Sports Events and Tourism Association

    As the non-profit 501(c)3 trade association for the sport tourism industry in the United States, the Sports Events and Tourism Association (Sports ETA) is the most trusted resource for sports commissions, destination marketing organizations (DMOs), vendors, and sports event owners. Sports ETA is committed to the success of nearly 800 member organizations and 2,500 serious-minded, sport tourism ...

  14. SelectUSA Travel, Tourism & Hospitality Industry Associations

    Travel, Tourism & Hospitality Industry. The United States leads the world in international travel and tourism exports such as accommodations, food services and drinking places, and air transportation. Airlines for America. American Hotel & Lodging Association. Global Business Travel Association. International Association of Amusement Parks and ...

  15. Integrity in Tourism

    But responsible tourism is all about considering how to do the most good, too, by visiting places that depend on tourism right when they need you most. Read the Blog. Six Benefits of Traveling with a USTOA Tour Operator ... United States Tour Operators Association 345 Seventh Avenue, Suite 1801, New York, NY 10001 Phone: 212-599-6599 - Fax: 212 ...

  16. Home

    Tourism is providing tribes across the Americas a way to generate income, the opportunity to share their natural and cultural resources and greater agency over their lives and futures. "Today there are 52.2 million Indigenous people in the Americas. This network is helping to give us a louder voice and greater visibility."

  17. Home

    15 Cultural Protocols to Know Before You Visit Native Homelands in the U.S. Kicking off National Native American Heritage Month in November, the American Indian Alaska Native Tourism Association (AIANTA), the only national organization dedicated to advancing cultural heritage tourism in Native Nations and communities across the United States,...

  18. 2023 USTOA Annual Conference & Marketplace

    Since USTOA's inception in 1972, the USTOA Annual Conference & Marketplace has distinguished itself for being the only travel industry event in the United States that brings together the leading North American travel companies with tourism suppliers and destinations from around the globe in an intimate and exclusive setting. The Conference presents the following benefits:

  19. Home

    State & Local Association Members; ... AHLA's State Facts dashboard to learn more about the state-by-state economic impact the hotel industry makes in the United States. ... March 28 at 11 a.m. ET to discuss the evolution of modern business travel... March 28, 2024 11:00 AM EST. Orlando, FL. AAHOACON24. Orange County Convention Center.