greece tourism revenue

Travel, Tourism & Hospitality

Travel and tourism in Greece - statistics & facts

What are the leading inbound tourism markets in greece, outbound and domestic tourism in greece, key insights.

Detailed statistics

Travel and tourism's total contribution to GDP in Greece 2019-2022

Distribution of travel and tourism expenditure in Greece 2019-2022, by type

Travel and tourism's total contribution to employment in Greece 2019-2022

Editor’s Picks Current statistics on this topic

Current statistics on this topic.

Travel and tourism: share of GDP in the EU-27 and the UK 2019-2022, by country

Leisure Travel

Leading international travel markets in Greece 2019-2022, by arrivals

Related topics

• Travel and tourism in Europe
• Travel and tourism in Spain
• Travel and tourism in Italy
• Travel and tourism in France
• Travel and tourism in the United Kingdom (UK)

Leisure travel market in Europe

• Cruise industry in Europe
• Package holidays in the United Kingdom (UK)

Recommended statistics

• Basic Statistic Travel and tourism's total contribution to GDP in Greece 2019-2022
• Basic Statistic Travel and tourism: share of GDP in the EU-27 and the UK 2019-2022, by country
• Basic Statistic Distribution of travel and tourism expenditure in Greece 2019-2022, by type
• Basic Statistic Distribution of travel and tourism expenditure in Greece 2019-2022, by tourist type
• Basic Statistic Travel and tourism's total contribution to employment in Greece 2019-2022

Travel and tourism's total contribution to GDP in Greece 2019-2022

Total contribution of travel and tourism to GDP in Greece in 2019 and 2022 (in billion euros)

Share of travel and tourism's total contribution to GDP in European Union member countries (EU-27) and the United Kingdom (UK) in 2019 and 2022

Distribution of travel and tourism spending in Greece in 2019 and 2022, by type

Distribution of travel and tourism expenditure in Greece 2019-2022, by tourist type

Distribution of travel and tourism spending in Greece in 2019 and 2022, by type of tourist

Travel and tourism's total contribution to employment in Greece 2019-2022

Total contribution of travel and tourism to employment in Greece in 2019 and 2022 (in million jobs)

Inbound tourism

• Premium Statistic Number of inbound tourists in Greece 2005-2022
• Premium Statistic Leading international travel markets in Greece 2019-2022, by arrivals
• Premium Statistic Average duration of stay by inbound tourists in Greece 2022, by country
• Premium Statistic Number of inbound tourist visits to Greece 2019-2022, by region
• Premium Statistic International travel receipts in Greece 2003-2022
• Premium Statistic International tourist expenditure in Greece 2019-2022, by purpose of trip

Number of inbound tourists in Greece 2005-2022

Number of international tourists in Greece from 2005 to 2022 (in 1,000s)

Leading inbound travel markets in Greece from 2019 to 2022, by number of arrivals (in 1,000s)

Average duration of stay by inbound tourists in Greece 2022, by country

Average length of stay of international visitors in Greece in 2022, by country (in number of overnight stays)

Number of inbound tourist visits to Greece 2019-2022, by region

Number of international visits to Greece from 2019 to 2022, by region (in 1,000s)

International travel receipts in Greece 2003-2022

Value of international travel receipts in Greece from 2003 to 2022 (in million euros)

International tourist expenditure in Greece 2019-2022, by purpose of trip

Value of international travel receipts in Greece from 2019 to 2022, by purpose of travel (in million euros)

Inbound tourist destinations

• Premium Statistic Number of international air arrivals in Athens, Greece 2010-2023
• Premium Statistic Number of international air arrivals in Thessaloniki, Greece 2010-2023
• Premium Statistic International air arrivals to South Aegean region of Greece 2010-2023, by island
• Premium Statistic Number of international air arrivals in Crete, Greece 2010-2023
• Premium Statistic Leading inbound travel markets in Crete, Greece 2019-2022, by number of visits
• Premium Statistic International air arrivals on the Ionian Islands, Greece 2010-2023, by island
• Premium Statistic Leading inbound tourist markets in the Ionian Islands, Greece 2019-2022

Number of international air arrivals in Athens, Greece 2010-2023

Number of international air arrivals in Athens, Greece from 2010 to 2023 (in 1,000s)

Number of international air arrivals in Thessaloniki, Greece 2010-2023

Number of international air arrivals in Thessaloniki, Greece from 2010 to 2023 (in 1,000s)

International air arrivals to South Aegean region of Greece 2010-2023, by island

Number of international air arrivals on selected islands in the South Aegean region of Greece from 2010 to 2023 (in 1,000s)

Number of international air arrivals in Crete, Greece 2010-2023

Number of international air arrivals on the Greek Island of Crete from 2010 to 2023 (in 1,000s)

Leading inbound travel markets in Crete, Greece 2019-2022, by number of visits

Number of inbound tourist visits to the Greek Island of Crete from 2019 to 2022, by country of origin (in 1,000s)

International air arrivals on the Ionian Islands, Greece 2010-2023, by island

Number of international air arrivals on the Ionian Islands in Greece from 2010 to 2023, by island (in 1,000s)

Leading inbound tourist markets in the Ionian Islands, Greece 2019-2022

Leading inbound tourist markets in the Ionian Islands in Greece from 2019 to 2022 (in 1,000 visits)

Domestic tourism

• Premium Statistic Total number of domestic trips in Greece 2015-2021
• Premium Statistic Number of domestic trips in Greece 2015-2021, by type
• Premium Statistic Number of domestic overnight trips in Greece 2015-2021, by purpose
• Premium Statistic Number of domestic overnight trips in Greece 2015-2021, by transport
• Basic Statistic Domestic tourism spending in Greece 2019-2022

Total number of domestic trips in Greece 2015-2021

Total number of domestic trips in Greece from 2015 to 2021 (in 1,000s)

Number of domestic trips in Greece 2015-2021, by type

Number of domestic trips in Greece from 2015 to 2021, by type (in 1,000s)

Number of domestic overnight trips in Greece 2015-2021, by purpose

Number of domestic overnight trips in Greece from 2015 to 2021, by purpose (in 1,000s)

Number of domestic overnight trips in Greece 2015-2021, by transport

Number of overnight domestic trips in Greece from 2015 to 2021, by mode of transport (in 1,000s)

Domestic tourism spending in Greece 2019-2022

Domestic tourism expenditure in Greece in 2019 and 2022 (in billion euros)

Outbound tourism

• Premium Statistic Number of outbound tourists from Greece 2005-2022
• Premium Statistic Leading outbound travel destinations from Greece 2016-2022
• Premium Statistic Outbound travel expenditure in Greece 2003-2022
• Premium Statistic Outbound travel expenditure by Greek residents 2016-2022, by destination

Number of outbound tourists from Greece 2005-2022

Number of outbound travelers from Greece from 2005 to 2022 (in 1,000s)

Leading outbound travel destinations from Greece 2016-2022

Leading destinations for outbound travelers from Greece from 2016 to 2022 (in 1,000s)

Outbound travel expenditure in Greece 2003-2022

Value of international travel payments by residents of Greece from 2003 to 2022 (in million euros)

Outbound travel expenditure by Greek residents 2016-2022, by destination

Value of international travel payments by residents of Greece from 2016 to 2022, by country of destination (in million euros)

Accommodation

• Basic Statistic Number of tourist accommodation establishments in Greece 2013-2022
• Basic Statistic Number of nights in tourist accommodation in Greece 2013-2022
• Basic Statistic Number of tourist accommodation establishments in Greece 2022, by type
• Premium Statistic Number of hotels and similar accommodation in Greece 2013-2022
• Premium Statistic Travel and tourism revenue in Greece 2017-2027, by segment

Number of tourist accommodation establishments in Greece 2013-2022

Number of travel accommodation establishments in Greece from 2013 to 2022

Number of nights in tourist accommodation in Greece 2013-2022

Number of overnight stays spent at travel accommodation establishments in Greece from 2013 to 2022 (in millions)

Number of tourist accommodation establishments in Greece 2022, by type

Number of travel accommodation establishments in Greece in 2022, by type

Number of hotels and similar accommodation in Greece 2013-2022

Number of hotels and similar accommodation establishments in Greece from 2013 to 2022

Travel and tourism revenue in Greece 2017-2027, by segment

Revenue of the travel and tourism market in Greece from 2017 to 2022, with a forecast until 2027, by segment (in million U.S. dollars)

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Greece Tourism Receipts

Tourism revenues in greece decreased to 278.29 eur million in january from 344.15 eur million in december of 2023. tourism revenues in greece averaged 962.42 eur million from 1997 until 2024, reaching an all time high of 4328.25 eur million in august of 2023 and a record low of 13.81 eur million in april of 2020. source: bank of greece,   markets,   gdp,   labour,   prices,   money,   trade,   government,   business,   consumer,   housing,   taxes,   energy,   health,   climate.

International tourism, receipts (current US$) - Greece

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Greece Tourism Revenue Growth

• Greece Tourism Revenue grew 35.5 % YoY in Dec 2023, compared with an increase of 15.9 % YoY in the previous month
• Greece Tourism Revenue Growth rate data is updated monthly, available from Nov 2012 to Dec 2023
• The data reached an all-time high of 851.2 % in Jun 2021 and a record low of -97.2 % in Apr 2020

View Greece's Tourism Revenue Growth from Nov 2012 to Dec 2023 in the chart:

What was Greece's Tourism Revenue Growth in Dec 2023?

Greece Tourism Revenue grew 35.5 % YoY in Dec 2023, compared with an increase of 15.9 % YoY in the previous month See the table below for more data.

Tourism Revenue Growth by Country Comparison

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Greek tourism revenue 14.6 billion in eight months – More than 2019

This year's revenue was 10% higher than the record year of 2019.

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ot.gr | Ταυτότητα

Διαχειριστής - Διευθυντής: Λευτέρης Θ. Χαραλαμπόπουλος

Διευθύντρια Σύνταξης: Αργυρώ Τσατσούλη

Νόμιμος Εκπρόσωπος: Ιωάννης Βρέντζος

Έδρα - Γραφεία: Λεωφόρος Συγγρού αρ 340, Καλλιθέα, ΤΚ 17673

ΑΦΜ: 801010853 , ΔΟΥ: ΦΑΕ ΠΕΙΡΑΙΑ

Ηλεκτρονική διεύθυνση Επικοινωνίας: [email protected] , Τηλ. Επικοινωνίας: 2107547007

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Record tourism revenue seen

Report estimates 2023 will bring in 21 billion euros, up from €18.17 bln in best-ever 2019.

Tourism revenue could reach a record €21 billion in 2023, a National Bank of Greece report estimates.

The final amount will certainly smash the record €18.17 billion receipts of 2019, the final year before the Covid-19 pandemic. While tourism recovered strongly in 2022, after two lean years, revenue, at €17.63 billion, fell short of a new record.

A large part of this higher revenue is due to higher prices caused by inflation that are expected to make up for the slightly shorter duration of visitors’ vacations.

The report makes note of two new trends that could continue in coming years: first, the rise of new tourist destinations, less saturated with visitors, such as Mytilene, capital of the island of Lesvos, and Kavala, a city in mainland northern Greece; second, more intense competition from countries such as Turkey, which increased its share of the Mediterranean holiday market from 19% in 2019 to 22% in 2022, while Greece saw its share stay steady at 13%, and Albania, whose share is still in the low single digits but has increased 24% since 2019.

From March to May, that is, during the off-peak season, tourist arrivals were 10% higher than during the same period in 2022 and revenue up 19%. Visitors from the US accounted for a large part of the gains and their high spending (€1,000 compared to €599 for all visitors) boosted revenue. On the other hand, arrivals from the UK dropped 5% from 2022, as did average spending (€668 from €713).

A significant change was that the tourist period started early in 2023, and the big cities, mainly Athens, benefited. Sales of city hotels rose from 38% of the total in 2019 to 41% in early 2023, while the islands’ share dropped slightly, from 51% to 48%. Athens is no longer merely a transit stop on the way to the islands.

The report notes that while arrivals by air rose 12% year-on-year in June, those on Mykonos and Santorini dropped 7%; arrivals on Mytilene and in Kavala rose above 20%.

The July wildfire in Rhodes could result in a 1% drop in visitors, the report notes, adding that the southeastern Aegean island accounted for 16% of all visitors in 2022 and for 17% of guests at 4 and 5-star accommodation.

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Greece Tourism Market

Greece Tourism Market by Age, Visit Purpose, Demographic, Nationality, Tour Type, Tourism Type & Region | Forecast 2022 to 2032

Market Insights on Greece Tourism covering sales outlook, demand forecast and up-to-date key trends

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Greece Tourism Market Outlook (2022 to 2032)

As per the latest findings of Future Market Insights, tourism Revenue in Greece is expected to be US$ 265.9 Million by the end of 2022. In the long-term,  Greece tourism is estimated to reach around US$ 548.0 Million in 2023. Nearly 8 million travelers visited Greece in the first half of 2022 amounting to US$ 5.4 Billion.

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2017 to 2021 Greece Tourism Market Outlook Compared to 2022 to 2032 Forecast

Home to marvelous heritage sites, rich culture, and breathtaking views, Greece has been one of the most popular tourist destinations with people visiting from all across the world. In the year 2022, there has been a significant increase in the number of arrivals. Greece's tourism has had a direct impact on the country’s economy and just after the economic crisis, the tourism industry in the country hit rock bottom, and that itself introduced the need for innovative tourism, which is at present in its thriving stage in correspondence to the earlier traditional tourism methods.

Further, various delicacies and cuisines in the country have been recognized for their healthy content and ingredients, which has attracted a large number of culinary enthusiasts to the regional culinary destinations. Ranging from its very famous Moussaka, which is baked and served both warm and cold, and with the flavour of beef with a touch of cinnamon, containing eggplant, potatoes, zucchini, and the sauce, to the traditional meatballs, the specialties display the culture and variety of the local cuisine preferences, alternatively attracting foreign consumers towards the regional market.

Further, other tourism activities such as destination tourism, religious tourism, medical tourism, ecotourism, etc., have attracted a large pool of tourists to the country’s tourism activities, thus, boosting the local market over the historic years. The market witnessed a growth rate of around ~5.5% during the historic period of 2017 to 2021.

What are the Driving Factors Boosting the Tourism Market in Greece?

Rich regional history on the back of increasing young enthusiasts to boost the market

The Greece market is highly famous for its green valleys and the lust forest. Travelers from across the world visit such destinations in the country to experience the land of beautiful mountains and exotic beaches, which quite clearly displays the lifestyle in the country and attracts the tourist more. Greece is also known for its nightlife, and on the back of young enthusiast to experience, it becomes a primal factor, majorly for the local residing tourists. A high number of tourists prefer to have quiet time alongside beaches, which also delivers the feel of a European exotic location. Various such factors are driving the regional market for tourism.

Further, an abundance of the country’s cultural and traditional activities as well as practices make it visible to consumers through its rural presence and its uniqueness. The rich history of the country from early ages also makes it a top destination for historians and related enthusiasts. The growth in various sectors of the country is boosting its tourism revenue and is forecast to exhibit the same trend over the forecast period.

Nowadays young people are moving back to villages and rural areas to have a quiet and peaceful lifestyle and it’s spot-on for the tourists to spend some leisure time with rural beauty alongside. Greece is a diverse country equipped with exotic locations, Outdoor activities sure have a lot of fun, right from surfing the beaches, climbing the mountains, or a simple dive in, tourists surely encounter the best experience so whatever it is that they feel like doing, they can surely get it done here.

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What are the Key Factors Affecting Greece Tourism Adversely?

A lack of tourism infrastructure hinders the growth opportunities

The regional infrastructure in Greece is hindered by a long recession and there have been many challenges in terms of telecommunication, health, and power supply. The subordinate investment in the country’s regional infrastructure might hinder the regional market in long run.

Further, it is established that a new long-term plan for tourism in Greece will set the foundation for achieving multiple investments. A lack of luxury lodging, hotels, stays, and sports facilities are adversely hampering the market to a great extent. A lack of focus on green policies is hindering the tourists and visitors' perceptions as well as hampering the establishment of top players that are operating in the global market.

Category-wise Insights

Which age group is more likely to travel overseas.

Middle-aged travellers are most likely to travel overseas

The age group between 36-45 years is likely to have the major share of 29.5% of Greece travellers, which is followed by the 46-55 years age group.

These travellers belong to the working population who are situated across the globe and have the spending capacity to take overseas tours. Whereas, there is also a rise in overseas travellers of young age from 26-35 years. Tourists from this age group are mostly independent travellers who plan their trips on their own to various new destinations. The various promotional activities on social media platforms are attracting tourists across this age group and are forecast to display the same trend over the forecast period.

Which Tour Type Will Have a Maximum Number of Travellers during the Forecast Period?

There will be a surge in the number of independent travellers

As the internet is being used on a large scale across the world, there will be an increase in the number of independent travellers with this segment contributing almost 30.8% of Greece travels.

The tourist is mainly youngsters who are well versed with upcoming technology which makes it easy for them to search for affordable travel options and fabricate their tours as per their choices which is leading to an increased number of youngsters opting for online travel plan options that saves time and money.

Which Booking Channel do Tourists in the Market prefer?

Online booking channels lead the booking channel segmentation

Tourists enjoy taking holidays, but for many, planning the trip is also a big part of that enjoyment. It usually takes a lot of time and effort to research and make a decision before purchasing travel tickets, accommodations, tours, or any other supplementary services or modes of transportation. However, the existence of online travel agencies has unquestionably sped up the procedure and offered clients access to more choices.

People who book their vacations online prefer to compare travel on booking portals and hotel websites. Offline, however, arranging a trip is carried out with the aid of a travel company or a tour operator. The Hashtag Generation, which includes Millennials and Generation Z, is more likely to try new things and seek out new experiences.

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Competitive Landscape

People who travel overseas frequently are in their middle years. By providing a straightforward booking process for tours and comfort throughout the trip, travel businesses all around the world use a number of strategies to attract particular demographic consumers. Some players are also providing discounts on tour packages and in-advance reservations.

Scope of Report

Greece tourism market by category, by visit purpose:.

• Business & Professional
• Leisure, Recreation & Holidays
• Religious Travel

By Demographic:

By nationality:.

• International

By Tour Type:

• Youth Groups
• Single Tourists

By Tourism Type:

• Religious Tourism
• Cultural/Heritage Tourism
• Medical Tourism

Frequently Asked Questions

What is the current greece tourism market value.

The current Greece tourism market reached a valuation of US$ 250.4 Million in 2021.

What is the forecast growth rate for the Greece tourism market?

The Greece tourism market is currently forecast to grow at a rate of 7.5% CAGR during the forecast period.

How much do the top players contribute in the Greece tourism market?

Leading players in Greece tourism market contributed at around ~3%-8% of overall market size in the year 2021.

Table of Content

List of tables, list of charts.

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Greece's record-breaking year for tourism

Evangelo Sipsas in Athens

Greece had a record-breaking year for tourism in 2023, with revenue figures exceeding those before the pandemic. 

Numbers for this year's tourism season are also looking very promising, with some areas already at a high percentage of booking capacity. Hotel owners are hoping to make the experience better for tourists and, in turn, more lucrative for them. 

But many didn't expect how busy it would be after the pandemic. 

"We saw many people last year, and the season extended until October," hotel owner Giannis Kalamakis told CGTN. "In other years, the season ended by early September. But in 2023, September and October were fully booked, with even some arriving in November, making last year's season longer," he added.

He wasn't alone in being busy – Greece just had its best-ever tourism season. Numbers have surpassed pre-pandemic levels, with an increase in foreign tourism revenues of more than 10 percent compared to 2019, the last record year.

While several Greek islands and the capital Athens were at total full capacity until late October, some visitors also looked to diversify their holidays, creating a new trend.

"We still think about Greece as the Acropolis, the sun, and the beach. But we also see a shift in that," Hellenic Hoteliers Association member Evgenios Vssilikos told CGTN. "People are getting to know new places and not just the very popular places that we've all had in mind for the last 30 years. We see a lot of people trying to shift to something different, something more remote."

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The trend for tourists to seek out more authentic and remote places is growing. That's one reason for the increase in the number of tourists visiting Greece to 32 million last year from 27 million in 2022. 

But although those numbers seem positive on paper, according to the hotelier's association, they could be problematic.

"We would like to change the quantity into quality," said Vssilikos. "So, maybe the same number of people coming, but having them spend more, rather than having records in quantity, which obviously can create problems in different parts of the city, in different parts of the country, and not give the same experience to the people visiting."

For that to happen, the hoteliers' association wants better infrastructure and more convenient access to sites and museums.

With travel receipts of over $20 billion, 2023 was the best year yet for Greek tourism. While it's only the beginning of the tourism season, bookings are already over 60 percent for the summer in the most popular destinations, pointing to another record-breaking season and making Greece a five-star holiday destination.

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Cover image: Beachgoers in a southern suburb of Athens, last month. /Louisa Gouliamaki/Reuters

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Greece’s 2022 Tourism Revenues Set to Exceed Forecasts by €3bn

Photo source: Greek Tourism Ministry

Year 2022 is expected to close for Greece with tourism revenues exceeding forecasts by 3 billion euro s, said Tourism Minister Vassilis Kikilias .

“The goal set in the government budget last year was for tourism revenues to reach 80 percent of 2019 levels or 15 billion euros . With hard work and against multiple crises, the goal was not only achieved but the year appears to be coming to a close with an additional 3 billion euros,” said Kikilias adding that this was a “great victory”.

In an interview to Real News, Kikilias said he was pleased with this year’s tourism performance , a result, he said, of hard work but also due to the successful extension of the tourism season.

Among others, the minister said travelers are still visiting Greece into December and 11 airlines have agreed to boost flight capacity and destinations for off-season months such as December, January, February and March.

Greek Tourism Minister Vassilis Kikilias.

Kikilias went on to refer to the importance of the sector as a key driver of the Greek economy, adding that eight in 10 investments made in Greece are directly or indirectly linked with tourism.

At the same time, said Kikilias, accommodation and restaurant services providers have benefitted from the unprecedented increase in tourist arrivals this year. Citing Hellenic Statistical Authority (ELSTAT) data, Kikilias said that in Q3, turnover for both sectors exceeded 2019 levels marking increases by 22.1 percent for hotels and by 19.8 percent for restaurants.

Additionally, Greece is the number one destination in Europe and at the same time the country marking the fastest recovery, said Kikilias.

Lastly, the minister referred to government measures to support hotel enterprises and SMEs in tourism located in remote areas through a number of programs subsidizing energy and heating oil costs.

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About the Author

Greece 10-month airport arrivals outdo 2019 levels, 19th east med yacht show to take place on poros in may 2023.

They have serious issues about prices…. because the costings are totally unrealistic…If Spain get it right as they have in the previous years 70s and 90s….then our Greece has uninvited competition which they might regret!…and yet the marketing appeal is unparalleled than anywhere in the Tourism Industry in Europe!… Good day from Thailand!

Not surprised prices in Crete were we holiday were way up, we have booked for next year, but if prices keep going up we will be going elsewhere after over 20 years.

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