carnival cruise funderstruck commercial

Carnival Cruise Line Introduces New Funderstruck Marketing Campaign

• December 16, 2021

Carnival Cruise Line will launch a new marketing campaign, “Funderstruck,” that invites people to choose fun again by booking and taking a vacation, according to a press statement. 

Built upon Carnival’s brand platform Choose Fun, the company introduces an entirely new word – Funderstruck – to “describe the unmistakable feeling uniquely experienced when choosing fun on Carnival.”

Funderstruck will celebrate what travelers want right now and something that Carnival is precision engineered to deliver – unapologetic fun together with those you enjoy spending time with the most, the company said. 

Carnival will introduce Funderstruck first through CRM and owned social followed by a series of back-to-back campaign activations during two pivotal Holiday cultural moments.

The first Funderstruck spots will air on ESPN and ABC during the NBA on Christmas Day games, in addition to game and pre-game sponsorships.

Funderstruck will then be featured with Carnival sponsoring the iconic Times Square New Year’s Eve Celebration, through a collaboration with ABC and the New York Times Square Alliance.

In addition to the Christmas and NYE integrations, the Funderstruck message will be used across all Carnival owned channels, OOH placements in key port and feeder markets, :15 and :30 National TV commercials, and digitally led efforts highlighted by streaming video, streaming audio, podcasts, unique high impact display and video efforts, and social presence across TikTok, Snapchat, Instagram, and Facebook.

In several spots, guests enjoy the many Funderstruck experiences that Carnival has to offer, from riding BOLT, the first roller coaster at sea, to simply enjoying a delicious chocolate ice cream, most notably with other passengers who share an unabashed sense of euphoria and delight in being together again.

“Funderstruck is the unmistakable feeling when you choose fun on Carnival, and the kind of joyful experience essential to people’s health and happiness,” said Pete Callaro, senior vice president of brand and product marketing for Carnival Cruise Line. “Carnival cruises are the perfect vacation to enjoy with those you’ve missed having fun with over the past year.”

The campaign, created by Anomaly, is an extension of the brand’s Choose Fun campaign that launched in 2018. All paid media and integration elements were created by Initiative and supported by the public relations consultancy LDWW.

For additional information on Carnival Cruise Line and to book a cruise vacation, call 1-800-CARNIVAL, visit www.carnival.com, or contact your favorite travel advisor or online travel site.

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Carnival Cruise Line will launch a new marketing campaign, “Funderstruck,” that invites people to choose fun again by booking and taking a vacation with America’s cruise line.  

Built upon Carnival’s brand platform Choose Fun, the company introduces an entirely new word – Funderstruck – to describe the unmistakable feeling uniquely experienced when choosing fun on Carnival. Funderstruck will celebrate what travelers want right now and something that Carnival is precision engineered to deliver – unapologetic fun together with those you enjoy spending time with the most.

Carnival will introduce Funderstruck first through CRM and owned social followed by a series of back-to-back campaign activations during two pivotal Holiday cultural moments. The first Funderstruck spots will air on ESPN and ABC during the NBA on Christmas Day games, in addition to game and pre-game sponsorships. Funderstruck will then be featured prominently with Carnival sponsoring the iconic Times Square New Year’s Eve Celebration, through a robust collaboration with ABC and the New York Times Square Alliance. 

Carnival is finishing the year with a very successful restart of its guest operations , following an industry-wide, 16-month pause in the U.S. Carnival has returned 19 of its 22 U.S-based ships – including its newest ship, Mardi Gras, as it solidifies its position as America’s Cruise Line sailing the most guests of any cruise line. Looking to 2022, its entire U.S. fleet and all ten of its year-round home ports will be back to full guest operations in March, in time for the cruise line’s 50th birthday. Carnival will also take delivery of two more ships in 2022 as it grows its guest capacity to more than pre-pandemic levels.

The integrated campaign coincides with the cruise industry’s 2022 wave season , which is the annual kick-off to cruise planning for millions of Americans and travel advisors. In addition to the Christmas and NYE integrations, the Funderstruck message will be used across all Carnival owned channels, OOH placements in key port and feeder markets, :15 and :30 National TV commercials, and digitally led efforts highlighted by streaming video , streaming audio, podcasts, unique high impact display and video efforts, and social presence across TikTok, Snapchat, Instagram, and Facebook.

To experience what it feels like to be Funderstruck, click here .

In several spots, guests enjoy the many Funderstruck experiences that Carnival has to offer, from riding BOLT, the first roller coaster at sea , to simply enjoying a delicious chocolate ice cream, most notably with other passengers who share an unabashed sense of euphoria and delight in being together again.

“Funderstruck is the unmistakable feeling when you choose fun on Carnival, and the kind of joyful experience essential to people’s health and happiness,” said Pete Callaro, senior vice president of brand and product marketing for Carnival Cruise Line . “Carnival cruises are the perfect vacation to enjoy with those you’ve missed having fun with over the past year.” 

The campaign, created by Anomaly, is an extension of the brand’s Choose Fun campaign that launched in 2018. All paid media and integration elements were created by Initiative and supported by the public relations consultancy LDWW.

For additional information on Carnival Cruise Line and to book a cruise vacation, call 1-800-CARNIVAL, visit www.carnival.com , or contact your favorite travel advisor or online travel site.

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Introducing FUNDERSTRUCK with Carnival Cruise Line [VIDEO]

by The Cruise Web Team June 1, 2022, 11:34 am

Gearing up for a FUN summer? Look no further than Carnival Cruise Line – the line with 50 years of experience leaving their guests Funderstruck! Choose a fun vacation for the whole family and pick Carnival for your next cruise! Continue below for our exclusive webinar on every fun, memory making moment at sea and ashore with Carnival, plus a preview of the exciting XL class of ships, spearheaded by  Mardi Gras (sailing now!) and Carnival Celebration ,  debuting in November of 2022.

Now that you’re excited for all the fun you’re going to have with Carnival on your next cruise, check out the links below to view cruises on the XL class ships highlighted in the webinar or call our experts on fun at 1-800-377-9383!

• View Mardi Gras cruises
• View  Carnival Celebration  cruises

* Prices and offers available for a limited time only, capacity controlled and subject to change. Prices and offers available at time of publication may no longer be available. Additional restrictions may apply. Call  1-800-377-9383  for details.

-The Cruise Web Team

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Carnival Cruise Line introduces “Funderstruck”, new marketing campaign

Built upon Carnival’s brand platform Choose Fun, the company introduces an entirely new word – Funderstruck – to describe the unmistakable feeling uniquely experienced when choosing fun on Carnival.

MIAMI – Carnival Cruise Line will launch a new marketing campaign, “ Funderstruck ,” that invites people to choose fun again by booking and taking a vacation with America’s cruise line.

Built upon Carnival’s brand platform Choose Fun, the company introduces an entirely new word – Funderstruck – to describe the unmistakable feeling uniquely experienced when choosing fun on Carnival. Funderstruck will celebrate what travelers want right now and something that Carnival is precision engineered to deliver – unapologetic fun together with those you enjoy spending time with the most.

Carnival will introduce Funderstruck first through CRM and owned social followed by a series of back-to-back campaign activations during two pivotal Holiday cultural moments. The first Funderstruck spots will air on ESPN and ABC during the NBA on Christmas Day games, in addition to game and pre-game sponsorships. Funderstruck will then be featured prominently with Carnival sponsoring the iconic Times Square New Year’s Eve Celebration, through a robust collaboration with ABC and the New York Times Square Alliance. 

Carnival is finishing the year with a very successful restart of its guest operations, following an industry-wide, 16-month pause in the U.S. Carnival has returned 19 of its 22 U.S-based ships – including its newest ship, Mardi Gras , as it solidifies its position as America’s Cruise Line sailing the most guests of any cruise line. Looking to 2022, its entire U.S. fleet and all tenof its year-round home ports will be back to full guest operations in March, in time for the cruise line’s 50th birthday. Carnival will also take delivery of two more ships in 2022 as it grows its guest capacity to more than pre-pandemic levels.

The integrated campaign coincides with the cruise industry’s 2022 wave season, which is the annual kick-off to cruise planning for millions of Americans and travel advisors. In addition to the Christmas and NYE integrations, the Funderstruck message will be used across all Carnival owned channels, OOH placements in key port and feeder markets, :15 and :30 National TV commercials, and digitally led efforts highlighted by streaming video, streaming audio, podcasts, unique high impact display and video efforts, and social presence across TikTok, Snapchat, Instagram, and Facebook.

In several spots, guests enjoy the many Funderstruck experiences that Carnival has to offer, from riding BOLT, the first roller coaster at sea, to simply enjoying a delicious chocolate ice cream, most notably with other passengers who share an unabashed sense of euphoria and delight in being together again.

“ Funderstruck is the unmistakable feeling when you choose fun on Carnival, and the kind of joyful experience essential to people’s health and happiness ,” said Pete Callaro , senior vice president of brand and product marketing for Carnival Cruise Line. “ Carnival cruises are the perfect vacation to enjoy with those you’ve missed having fun with over the past year .” 

The campaign, created by Anomaly , is an extension of the brand’s Choose Fun campaign that launched in 2018. All paid media and integration elements were created by Initiative and supported by the public relations consultancy LDWW.

Tatiana Rokou

Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.

She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.

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The Best Ways To Get Funderstruck On A Carnival Cruise

By Carnival Cruise Line

WAIT, THE BEST WAYS TO GET WHAT ON A CARNIVAL CRUISE?

If the word FUNDERSTRUCK is new to you… hey, welcome aboard! We finally discovered the perfect way to express the feeling that people have been having on their Carnival cruises for the last 50 years. You can get Funderstruck on a Carnival cruise from all the onboard action, the incredible destinations you cruise to, the deliciously fun dining, and so much more.

If you’re all set to get Funderstruck, you’re our kinda person. Read on for some suggestions on how to make Funderstruck happen for your next vacation.

THE BEST WAYS TO GET THRILLED

If you’re looking for a way to get high above it all with the wind in your hair, you have a few choices, like SkyRide and SkyCourse .

But those are the relaxing and leisurely sort of thrill, at least compared to BOLT , the first rollercoaster at sea. BOLT’s more of a speedy, twisty… you know, screamy sort of thrill. Woo, we’re getting Funderstruck!

THE BEST WAYS TO EXPLORE

It’s a big world out there, and Carnival can take you to incredible spots across so much of it. Closer to home you can enjoy classic cruise destinations like the Caribbean , The Bahamas, and Mexico . Or venture out a little further with more exotic spots like Alaska and Hawaii .

But if you’re feeling like getting way, way out there, did you know you can even explore the Mediterranean or the South Pacific on a Carnival cruise? Bon voyage, we’re getting Funderstruck!

THE BEST WAYS TO GET SATISFIED

When it’s mealtime, a Carnival cruise has so, so many ways for you to order up some delicious satisfaction. There’s sit-down perfection at spots like Chibang! , Emeril’s 1396 Bistro, and Cucina del Capitano . There’s also casual meal munching at spots like Guy’s Burger Joint and BlueIguana Cantina .

And when snack time comes around — which on a Carnival cruise can be absolutely any time, day or night — there’s actually free 24-hour pizza and soft-serve ice cream . Yummmm, we’re getting Funderstruck!

THE BEST WAYS TO GET ENTERTAINED

While we love it when folks bring that spirit, you don’t have to create all the fun yourself. When you’re on a Carnival cruise you’ve got “tickets” to some incredible entertainment. (No tickets required!) You’ll find comedy shows nightly at the Punchliner Comedy Club , musical theater you can dance to at Playlist Productions , and everyone loves a good sip and a singalong at the Piano Bar .

THE BEST WAYS TO GET COMFORTABLE

The good news is that no matter the ship, no matter the stateroom you pick, you’re going to be so incredibly comfortable. Whether you go for a basic Interior stateroom or step up to the sunshine of an Ocean View or breeze of a Balcony, every room features soft linens, a dedicated room steward and more.

That being said, there’s really no beating a Suite for maximum… well, everything! Ahhhhhhhhh, we’re getting Funderstruck!

FINALLY, THE BEST WAY TO GET FUNDERSTRUCK

It’s a Carnival cruise, of course — in fact, that’s the only way. Find yours today!

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Explore off ship.

https://www.carnival.com/shore-excursions

CARNIVAL CRUISE LINE INTRODUCES 'FUNDERSTRUCK,' NEW MARKETING CAMPAIGN ENGINEERED TO HIGHLIGHT HEIGHTENED JOY AND FUN EXPERIENCED TOGETHER ON A CARNIVAL CRUISE

MIAMI , Dec. 16, 2021 /PRNewswire/ -- Carnival Cruise Line will launch a new marketing campaign, "Funderstruck," that invites people to choose fun again by booking and taking a vacation with America's cruise line.  

Built upon Carnival's brand platform Choose Fun, the company introduces an entirely new word – Funderstruck – to describe the unmistakable feeling uniquely experienced when choosing fun on Carnival. Funderstruck will celebrate what travelers want right now and something that Carnival is precision engineered to deliver – unapologetic fun together with those you enjoy spending time with the most.

Carnival will introduce Funderstruck first through CRM and owned social followed by a series of back-to-back campaign activations during two pivotal Holiday cultural moments. The first Funderstruck spots will air on ESPN and ABC during the NBA on Christmas Day games, in addition to game and pre-game sponsorships. Funderstruck will then be featured prominently with Carnival sponsoring the iconic Times Square New Year's Eve Celebration, through a robust collaboration with ABC and the New York Times Square Alliance. 

Carnival is finishing the year with a very successful restart of its guest operations, following an industry-wide, 16-month pause in the U.S. Carnival has returned 19 of its 22 U.S-based ships – including its newest ship, Mardi Gras , as it solidifies its position as America's Cruise Line sailing the most guests of any cruise line. Looking to 2022, its entire U.S. fleet and all ten of its year-round home ports will be back to full guest operations in March, in time for the cruise line's 50 th birthday. Carnival will also take delivery of two more ships in 2022 as it grows its guest capacity to more than pre-pandemic levels.

The integrated campaign coincides with the cruise industry's 2022 wave season, which is the annual kick-off to cruise planning for millions of Americans and travel advisors. In addition to the Christmas and NYE integrations, the Funderstruck message will be used across all Carnival owned channels, OOH placements in key port and feeder markets, :15 and :30 National TV commercials, and digitally led efforts highlighted by streaming video, streaming audio, podcasts, unique high impact display and video efforts, and social presence across TikTok, Snapchat, Instagram, and Facebook.

To experience what it feels like to be Funderstruck, click here .

In several spots, guests enjoy the many Funderstruck experiences that Carnival has to offer, from riding BOLT, the first roller coaster at sea, to simply enjoying a delicious chocolate ice cream, most notably with other passengers who share an unabashed sense of euphoria and delight in being together again.

"Funderstruck is the unmistakable feeling when you choose fun on Carnival, and the kind of joyful experience essential to people's health and happiness," said Pete Callaro , senior vice president of brand and product marketing for Carnival Cruise Line. "Carnival cruises are the perfect vacation to enjoy with those you've missed having fun with over the past year." 

The campaign, created by Anomaly, is an extension of the brand's Choose Fun campaign that launched in 2018. All paid media and integration elements were created by Initiative and supported by the public relations consultancy LDWW.

For additional information on Carnival Cruise Line and to book a cruise vacation, call 1-800-CARNIVAL, visit www.carnival.com , or contact your favorite travel advisor or online travel site.

ABOUT CARNIVAL CRUISE LINE Carnival Cruise Line, part of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), is proud to be known as America's Cruise Line with a total of 24 ships, sailing from 14 U.S. homeports and employing more than 40,000 team members from 120 nationalities. Carnival's newest ship, Mardi Gras , featuring the first roller coaster at sea and the first in the Americas powered by eco-friendly Liquefied Natural Gas (LNG), sailed from Port Canaveral, Fla., July 31, 2021 . As part of its 50th Birthday festivities, Carnival Celebration, sister ship to Mardi Gras , is scheduled to debut in late 2022 from PortMiami, as well as Carnival Jubilee from Galveston in 2023.

SOURCE Carnival Cruise Line

• Carnival Cruise Lines

Funderstruck

By RWolver672 , December 31, 2021 in Carnival Cruise Lines

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Saw a commercial for Carnival last night on TV.  Several pictures of people on the Bolt, then an overhead view of the Mardi Gras..  Only lasted about 15 seconds but it's the first time I've seen a Carnival commercial in years.

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25 minutes ago, RWolver672 said: Saw a commercial for Carnival last night on TV.  Several pictures of people on the Bolt, then an overhead view of the Mardi Gras..  Only lasted about 15 seconds but it's the first time I've seen a Carnival commercial in years.

They must be on a media blitz to counteract the CDC announcement.  Last night I saw 10 of those commercials on Food Network alone!

Even before all this, I would see Royal, Norwegian and even MSC commercials all the time, but never Carnival.  Havent seen Carnival since the Triumph trouble (bear attacking the family while camping and saying next year we will cruise on Carnival).  Guess Carnival was attracting enough new cruisers until now.

2 hours ago, RWolver672 said: Saw a commercial for Carnival last night on TV.  Several pictures of people on the Bolt, then an overhead view of the Mardi Gras..  Only lasted about 15 seconds but it's the first time I've seen a Carnival commercial in years.

Will be part of the New Year's Eve celebration from NYC tonight

New campaign that debuted during the NBA games on Christmas Day. 

Turn on the ny times square countdown. Sponsored by carnival and all thunderstuck commercials. Over and over and it says carnival in the corner. Must have cost a pretty penny.

SNJCruisers

Christine Duffy was there during an ABC film shoot of the testing of the ball yesterday, standing right next to the ball.

Not a mask to be seen in the commercial - even at the indoor part which seems to be in a showroom - lol.

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Cruising the Moskva River: A short guide to boat trips in Russia’s capital

There’s hardly a better way to absorb Moscow’s atmosphere than on a ship sailing up and down the Moskva River. While complicated ticketing, loud music and chilling winds might dampen the anticipated fun, this checklist will help you to enjoy the scenic views and not fall into common tourist traps.

How to find the right boat?

There are plenty of boats and selecting the right one might be challenging. The size of the boat should be your main criteria.

Plenty of small boats cruise the Moskva River, and the most vivid one is this yellow Lay’s-branded boat. Everyone who has ever visited Moscow probably has seen it.

This option might leave a passenger disembarking partially deaf as the merciless Russian pop music blasts onboard. A free spirit, however, will find partying on such a vessel to be an unforgettable and authentic experience that’s almost a metaphor for life in modern Russia: too loud, and sometimes too welcoming. Tickets start at $13 (800 rubles) per person.

Bigger boats offer smoother sailing and tend to attract foreign visitors because of their distinct Soviet aura. Indeed, many of the older vessels must have seen better days. They are still afloat, however, and getting aboard is a unique ‘cultural’ experience. Sometimes the crew might offer lunch or dinner to passengers, but this option must be purchased with the ticket. Here is one such  option  offering dinner for $24 (1,490 rubles).

If you want to travel in style, consider Flotilla Radisson. These large, modern vessels are quite posh, with a cozy restaurant and an attentive crew at your service. Even though the selection of wines and food is modest, these vessels are still much better than other boats.

Surprisingly, the luxurious boats are priced rather modestly, and a single ticket goes for $17-$32 (1,100-2,000 rubles); also expect a reasonable restaurant bill on top.

How to buy tickets?

Women holding photos of ships promise huge discounts to “the young and beautiful,” and give personal invitations for river tours. They sound and look nice, but there’s a small catch: their ticket prices are usually more than those purchased online.

“We bought tickets from street hawkers for 900 rubles each, only to later discover that the other passengers bought their tickets twice as cheap!”  wrote  (in Russian) a disappointed Rostislav on a travel company website.

Nevertheless, buying from street hawkers has one considerable advantage: they personally escort you to the vessel so that you don’t waste time looking for the boat on your own.

Prices start at $13 (800 rubles) for one ride, and for an additional $6.5 (400 rubles) you can purchase an unlimited number of tours on the same boat on any given day.

Flotilla Radisson has official ticket offices at Gorky Park and Hotel Ukraine, but they’re often sold out.

Buying online is an option that might save some cash. Websites such as  this   offer considerable discounts for tickets sold online. On a busy Friday night an online purchase might be the only chance to get a ticket on a Flotilla Radisson boat.

This  website  (in Russian) offers multiple options for short river cruises in and around the city center, including offbeat options such as ‘disco cruises’ and ‘children cruises.’ This other  website  sells tickets online, but doesn’t have an English version. The interface is intuitive, however.

Buying tickets online has its bad points, however. The most common is confusing which pier you should go to and missing your river tour.

“I once bought tickets online to save with the discount that the website offered,” said Igor Shvarkin from Moscow. “The pier was initially marked as ‘Park Kultury,’ but when I arrived it wasn’t easy to find my boat because there were too many there. My guests had to walk a considerable distance before I finally found the vessel that accepted my tickets purchased online,” said the man.

There are two main boarding piers in the city center:  Hotel Ukraine  and  Park Kultury . Always take note of your particular berth when buying tickets online.

Where to sit onboard?

Even on a warm day, the headwind might be chilly for passengers on deck. Make sure you have warm clothes, or that the crew has blankets ready upon request.

The glass-encased hold makes the tour much more comfortable, but not at the expense of having an enjoyable experience.

Getting off the boat requires preparation as well. Ideally, you should be able to disembark on any pier along the way. In reality, passengers never know where the boat’s captain will make the next stop. Street hawkers often tell passengers in advance where they’ll be able to disembark. If you buy tickets online then you’ll have to research it yourself.

There’s a chance that the captain won’t make any stops at all and will take you back to where the tour began, which is the case with Flotilla Radisson. The safest option is to automatically expect that you’ll return to the pier where you started.

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Carnival TV Spot, 'What's Funderstruck: $279'

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