cyprus tourism campaign

Economy category powered by

Deputy Minister underlines efforts to enhance Cyprus' tourism competitiveness

12:15 - 12 April 2024

Deputy Minister of Tourism Kostas Koumis, has stressed the government's commitment to bolster the competitiveness of Cyprus' tourism sector, with a particular emphasis on green transition and digital transformation.

Speaking at the annual General Assembly of the Cyprus Hotel Managers (Cyhma) held in Larnaca, on 11 April, Koumis highlighted the significant challenges facing tourism today, especially in Cyprus. He pointed out the geopolitical tensions in the Eastern Mediterranean region, alongside economic challenges in major European economies.

"Perhaps for the first time in years, except during the pandemic period, external factors are not beneficial for our country's tourism, rather, they act as deterrents," Koumis said. Nevertheless, he expressed confidence in overcoming these challenges.

"As the Deputy Ministry of Tourism, we work diligently to address these challenges, including climate change, by interconnecting nearly every policy of our Ministry with the aim of green transition and digital transformation," Koumis noted.

"Simultaneously, we are moving towards improving the tourism product, striving to meet the market's new trends, and making the most of the Recovery and Resilience Plan," he added.

Koumis also elaborated on announced plans aimed at further enhancing the tourism product, particularly emphasising a scheme to bolster the infrastructure of mountainous, rural, and border areas of Cyprus, enabling them to "put their mark on the tourism map."

Furthermore, he pointed out the Ministry of Tourism's adoption of the European Commission's initiative for "skilling-up, upskilling, and reskilling," noting that human capital and its particular qualitative characteristics are critical parameters for success and achieving competitive advantage.

(Source: CNA)

5 hours, 23 minutes ago Current Affairs

7 hours, 12 minutes ago People

7 hours, 35 minutes ago Economy

7 hours, 41 minutes ago Economy

7 hours, 50 minutes ago Technology

7 hours, 54 minutes ago Current Affairs

8 hours, 33 minutes ago Companies

Study on taxable income under way, President says

Lagarde welcomes Patsalides to ECB Governing Council

With an eye on the future of business: Insights of the CIM Summit 2024

Spike in demand for organised trips from Poland to free Famagusta

Bank of Cyprus marks 125th anniversary

Outgoing CBC Governor: It was an honour to serve Cyprus

Cyprus absorbed 100% of EU cohesion funds in 2014 - 2020

Michalis Persianis: The need for revision and where the Social Insurance Fund could turn for investment

Agriculture Ministry official highlights need for autonomy in proteins, food security

You are here

Cyprus to launch biggest-ever digital campaign abroad to promote tourism.

• Cyprus Economy
• European Economy
• Greek Economy
• World Economy
• Commercial News

Cyprus’ Deputy Ministry for Tourism will launch the biggest digital campaign to day in a bid to promote tourism which in 2020 took a heavy hit from the coronavirus pandemic, Deputy Minister Savvas Perdios has said.

Perdios was speaking to the press following a Council of Ministers meeting which approved the Deputy Ministry’s action plan for 2021.   As Perdios said, the Deputy Ministry’s plan is premised on three pillars. Marketing and promotion, improving infrastructure and strengthening special forms of tourism as well as improving of the competitiveness or rural, mountainous and remotes areas of Cyprus.   “In 2021 the biggest digital campaign ever made abroad will take place, something very important as we all wish to restore tourism in our country,” he said.   Cyprus tourism took the heaviest blow from the coronavirus pandemic with tourist arrivals dropping by 84% year on year in the period of January – November 2020.   Perdios said the Ministry is in the process of creating the material aiming to change Cyprus’ tourism image abroad, including pictures, videos and other productions, adding in the context of the campaign Cyprus will project its new tourism brand.   He also highlighted that given the pandemic a campaign for domestic tourism is also very important for local residents to get to know the island’s beauties.   On the second pillar, Perdios said the Deputy Ministry will implement in 2021 various upgrading schemes for inter alia, cycling, diving, culture sites and beaches, wine roads, religious tourism sites and will also implement other incentives for special forms of tourism such as cruises, conferences and trips to acquaint people with the country’s tourist product.   The Ministry, he added, will also promote ten quality signs such as special routs, Cyprus breakfast, nature trails and taste Cyprus.   Moreover, Perdios said a digital platform will be constructed for monitoring tourist reputation both for Cyprus as destination as well as service providers. “If a visitor abroad makes comments on Cyprus or a service he received in Cyprus we will be able to monitor such comments on a daily basis so that we could work along with the service providers to improve our product,” he said.   As far as the third pillar is concerned, Perdios said that, based on a decision taken by the Council of Ministers, specific projects will be implemented in 2021 that will improve the provision of authentic experiences on the island.   He added that the authentic route totaling 300 kilometres which connects all communities.   Furthermore, Perdios said that by the end of 2021the international street food festival and Christmas markets will be organised if conditions permit it.

Related Articles

LATEST NEWS

• WHAT’S ON
• SPECIAL REPORT
• LATEST NEWS
• GREEK EDITION

Ambitious Cyprus tourism plans for 2024

At 65.2 million euros, the proposed budget of the Cypriot Deputy Ministry of Tourism for 2024 surpasses previous years, accounting for initial budgets and excluding additional expenditures.

The Deputy Ministry was established in 2019 and its initial budget was €47.8 million, with additional expenditure of €4.3 million. In 2020, expenditure amounted to €52.8 million, with additional spending of €4.2 million. In 2021 (budget €47 million), additional expenditure was around €16 million. In 2022 (budget €53.5 million), additional spending was around €16.6 million, while in 2023 (budget €53.5 million), it was €38.79 million, including €16.4 million in promotion expenditure.

During the presentation of the 2024 budget to the Finance Committee of the House of Representatives, Deputy Minister of Tourism Kostas Koumis stated that 50% of the available appropriations are for actions to promote the destination and enrich the tourism product, such as information campaigns, participation in exhibitions, and grant projects. The remainder will be used to support sectors with fixed costs such as salaries, operating costs, and social benefits. He also mentioned that the ministry is currently re-evaluating promotional activities and actions aimed at enriching the tourism product.

Promotion expenditure absorbs 25.25% of the ministry’s budget, totaling €16.4 million. This includes cooperation projects with tour operators and airlines (€10 million), advertising campaigns in tourism markets (€5 million), promotion of specific forms of tourism (€500,000), organization of public relations events abroad (€500,000), production of material for digital promotion (€148,000), development and promotion of the “Authentic Routes” program (€100,000), and other actions (€172,000).

According to the deputy minister’s presentation, the total expenditure for promotional purposes amounts to €19.7 million, consistent with 2022 and 2023. For 2024, in addition to the expenditure for promotional purposes, an amount of €2.65 million relates to participation in exhibitions and other events, and €650,000 for hospitality.

Expenditure on grants amounts to €12.8 million, representing 19.63% of the budget. Of this amount, €11.241 million concerns projects to promote specific forms of tourism.

Subscribe to our Newsletters

Enter your information below to receive our weekly newsletters with the latest insights, opinion pieces and current events straight to your inbox.

BA, easyJet expand their Cyprus flights

Celestyal Journey in Limassol

Major growth in Cypriot tourism data

Cyprus relies on imported tourism

More Nordic flights to go to Cyprus

Cyprus sees 30% growth in tourism

Dive in: Cyprus opens ancient harbor of Amathus in attempt to lure tourists

AMATHUS, Cyprus – It’s said that Demetrius the Besieger, a mighty warrior king and one of Alexander the Great’s successors, built this  ancient harbor on Cyprus’ southern coast 2,400 years ago to thwart a potential naval invasion from the ruler of Egypt, Ptolemy I, another of Alexander’s heirs.

French archaeologists who initially studied Amathus said it was an incomplete military fortification work, the three piers of which would have accommodated the best of the ancient world’s naval ships, ready to repel an attacking force.

Lying a few feet underwater 200 feet off the coastline near the resort town of Limassol , the harbor will soon be Cyprus’ newest tourist attraction where adventurous travelers can snorkel over its submerged stone remains.

Have vaccine, will travel:  These are the countries open to fully vaccinated Americans

Didn't travel at all during COVID-19?  How to make up for lost time and lost opportunities

Learn more: Best travel insurance

It’s a novel direction for Cyprus’ tourism authorities, who are looking beyond the east Mediterranean island nation's long-held “sun and surf” product to reach out to specialized tourism markets.

The COVID-19 pandemic slashed tourism arrivals for an island that relies heavily on that revenue, so Cyprus authorities are taking a fresh look at what the island has to offer visitors, to reignite interest among those who do travel.

Cyprus Antiquities Department official Yiannis Violaris said what makes the harbor unique to the entire eastern Mediterranean is its state of preservation, combined with its proximity to the coastline.

He said those attributes could bring more people amid a global surge of interest in diving tourism. The fact that Cyprus has earned top marks for the cleanest waters among all European Union nations for the second year running is also a big bonus.

“Tourists, as well as local visitors, will have the opportunity to see this impressive ancient harbor, to swim over it and to see how it was constructed, with three moles enclosing it,” Violaris told The Associated Press.

Specialist diving crews are cleaning the harbor of vegetation and will mark underwater routes that swimmers can follow on their tour.

Divers have flocked for years to the wreck of the MS Zenobia, a Swedish-built ferry that sank in about 140 feet of water about a mile off the coastal town of Larnaca in 1980.

Diving shop owner Michalis Sinopouris said authorities need to do a lot more to put Cyprus solidly on the global diving map, such as scuttling larger ships near the coasts to create artificial reefs.

Tourism directly accounts for about 13% of Cyprus’ economy. According to the latest available figures, tourist arrivals in January and February marked an 86% drop from the same period in 2019 when Cyprus hit an all-time high in the number of travelers who opted to holiday on the island.

Tourism officials hoped for the industry to rebound this month once the U.K. and Russia – Cyprus’ top two markets – put the island on their “green” list of safe destinations. Now they hope August may be the turnaround month.

Industry bosses recognize that the sector is hardly “out of the woods” and urge a rethink on how to market Cyprus’ tourism product.

COVID-19 and travel: The delta variant is spreading. Should travelers be concerned?

Get paid to move to Italy?  Yes, this region offers new residents $33,000

Hotels Association Chief Haris Loizides told an industry conference last week that the country’s tourism “needs to adapt dramatically to survive and continue its critical contribution” to the economy.

He proposed a greater focus on the “big picture” of what Cyprus has to offer, like culture and cuisine, while reaching out to niche markets through digital marketing.

“The sustainability of the mass market is being questioned,” Loizides said. “I dare say massive gatherings will gradually become things of the past.”

It’s a message that Cyprus’ Deputy Ministry for Tourism has taken to heart, redesigning its logo and reaching out to new markets.

“I don’t lose my courage and my optimism because the EU is a big market – so many, many countries – and they feel that the psychology for travel is only now starting to pick up in Europe,” Tourism Deputy Minister Savvas Perdios told The Associated Press.

Perdios said authorities are working to extend the holiday season with the launch of a “game-changing” campaign dubbed “Heartland of Legends” in which tourists can visit a village and witness locals making the island’s world-famous Halloumi cheese, among other experiences.

Perdios said that despite the drop in arrivals from the U.K. and Russia, he’s encouraged by the digital interest that potential travelers from nontraditional markets such as France and Germany are showing in Cyprus.

“We have been working on these markets. ... Things won’t happen from just one day to the next, so I’m still optimistic,” Perdios said.

Perhaps Demetrius the Besieger would have approved.

• GREEK EDITION

Cyprus sets sights on US tourists with digital campaign

Deputy minister unveils strategy to boost american interest in cyprus tourism.

In today's Oikonomiki, reporter Maria Eraclaous writes about how Cyprus is gearing up to launch a digital campaign aimed at promoting itself as a holiday destination in the United States, with a focus on the East Coast regions of New York, Washington DC, Boston, and Philadelphia.

According to her report, Kostas Koumis, the Deputy Minister of Tourism, revealed plans for the campaign during a recent press conference on tourism prospects. The initiative, which forms part of a broader communication strategy targeting 30 destinations, aims to raise awareness of Cyprus' attractions in the American market. The campaign will feature films and thematic photography highlighting Cyprus' unique tourism offerings, particularly focusing on niche segments that resonate with American travelers.

Conde Nast Traveler ranked Cyprus sixth globally in terms of growth in tourist searches in 2023.

The total budget for the digital campaign is estimated to be around €4 million. The decision to target the US market follows promising indicators from 2023, with Cyprus experiencing a significant increase in tourist impressions and searches, outperforming global averages. Conde Nast Traveler ranked Cyprus sixth globally in terms of growth in tourist searches in 2023.

In addition to the digital campaign, Cyprus plans to participate in tourism exhibitions abroad and host journalists, bloggers, and influencers as part of its 2024 action plans. Koumis emphasized the importance of gradually increasing American arrivals and enhancing demand visibility to pave the way for potential air links between Cyprus and the US.

Despite modest arrivals from America in 2023, totaling over 44 thousand, there is optimism for growth given American tourists' longer stays and higher per capita spending. The State Department's investment in adventure tourism further underscores the potential for expanding Cyprus' appeal to American travelers.

The tourism industry in Cyprus aims to capitalize on these opportunities to strengthen its position in the US market and attract more American visitors to the island.

[This article was translated from its Greek original and edited for brevity and clarity]

• Athens is the ultimate hit with Americans as visitors top 1 million
• Greek Minister partners with 'Queer Destinations' to boost LGBT tourism
• Cyprus tourism faces headwinds in 2024
• How to stay alive when cows attack | 19:00
• US airlines push Biden to halt China routes | 18:30
• Germany under fire for arms sales to Israel amid Gaza conflict | 17:57
• Cyprus launches crucial tax reform study, President says | 16:48
• Russia's influence tactics exposed in EU election probe | 16:07
• LATEST NEWS

President calls emergency National Security Council meeting

Multinational cooperation shines in cyprus' ''argonaut 2024'' exercise, assistant secretary rena bitter to visit nicosia, explosion hits nicosia motorcycle shop, israeli defense on high alert amid iran's 48-hour warning, business: latest articles.

Epic Business One is here to solve every communication need of your business

Will Fredriksen Group set sail for Cyprus?

Alphamega Hypermarkets and Bean Bar reward employees with pay rises

Houses for sale by AstroBank

Chart your course with WISTA Cyprus' MentorShip program

April Newsletter of K. Treppides & Co Ltd: Cyprus Securities and Exchange Commission

Businesses turn to banks amid funding crunch

Demetra Holdings challenges Eurobank-Hellenic merger

Women driving the future: Alina Sauer's mission at BMW

AstroBank: Residential plots for sale

Cabinet approves closer partnership with US to tackle financial crimes

March Newsletter of K. Treppides & Co Ltd: Cyprus Securities and Exchange Commission

Cablenet breaks the 10% market share barrier in mobile contract subscriptions

Lawyers challenge money laundering watchdog in Cyprus

Employers call for tax reform to spur economic growth

A sneak peek of Landmark Nicosia's new spa and wellness facilities

European Parliament President to visit Cyprus for humanitarian aid talks

Ideal real estate investment opportunities for sale by AstroBank

Limassol gallery faces alleged money laundering probe

Business loans drop, home loans steady

Porsche Cyprus elevates auto unveilings with Panamera reveal

Audit uncovers mismanagement in Cyprus' public health system

Cyprus braces for soaring fuel prices

Peek into February 2024's hottest real estate deals

Porsche tequipment delivers tailored accessories for every driver

Cyprus aims for Vasilikos LNG terminal completion by 2024

US sanctions Cyprus-based entity for Russian sanctions evasion

EAC fined €28,000 for employee's death

Cyprus embraces global investment with its bond market debut

How to stay alive when cows attack

Suggestions

Digital tourism campaigns reach a billion users

The digital campaigns for Cyprus holidays are reaching more than one billion smartphones a year, said Tourism Minister Savvas Perdios.

Perdios said his deputy ministry has stopped spending money on TV advertising, radio or magazines because of its limited budget compared to competitive markets, such as Turkey, Italy, and Spain.

“We have to be very targeted and get value for money as much as possible.

“So, the vast majority of the marketing we are doing is now digital.

“It gives us the chance to be very flexible, to reach customers where they want to be reached, and through our campaigns , we reach more than one billion smartphones a year.

“This is a massive number.”

He added that the searches for Cyprus today compared to 2019 are 30% higher because of targeted digital marketing.

“For a country like us, which has really changed its tourism identity, there’s no better tool than the internet to spread that message.”

Perdios said the country has moved on, with the help of digital marketing, from “the age of sun and sea” to an island rich in history and culture, full of authentic experiences available year-round, accessible to all at short distances from each other.

He stressed the importance of good digital content, saying that the deputy ministry mostly used local companies to create this content, stressing that there are a lot of good companies in Cyprus.

One digital campaign is “Heartland of legends”, a 3,000 kilometres route of authentic experiences which passes exclusively from the mountains, the rural and the remote areas of Cyprus.

“In this platform, you can find all these authentic experiences, giving the opportunity to small businesses to promote themselves easily to the public.

“We have helped them digitalise what they are offering and make it available to the public.”

His deputy ministry launched several schemes to help with the digital transition of businesses, supporting them financially to go digital.

You might be interested in

Tourist arrivals keep momentum, trips abroad up in January

City of Dreams celebrates Year of the Dragon

Cyprus Airways launches twice weekly to Brussels, third in summer

• Latest posts

Gaza aid could reach 1,500 tonnes a week

• Euro tumbles on firm ECB rate cut bets for June
• Euro remains vulnerable after ECB keeps rates steady
• WTI lacks direction, consolidates below $86.00

Latest from Cyprus

Trade deficit narrows in Jan-Feb

Cyprus real estate sector steaming ahead

Cyprus appoints new ECB member, just in time

Cyprus, Lebanon agree to tackle migrant crisis

• Privacy Overview
• Strictly Necessary Cookies

What Are Cookies

As is common practice with almost all professional websites, our site uses cookies, which are tiny files that are downloaded to your device, to improve your experience.

This document describes what information they gather, how we use it and why we sometimes need to store these cookies. We will also share how you can prevent these cookies from being stored however this may downgrade or ‘break’ certain elements of the sites functionality.

How We Use Cookies

We use cookies for a variety of reasons detailed below. Unfortunately, in most cases there are no industry standard options for disabling cookies without completely disabling the functionality and features they add to the site. It is recommended that you leave on all cookies if you are not sure whether you need them or not, in case they are used to provide a service that you use.

The types of cookies used on this website can be classified into one of three categories:

• Strictly Necessary Cookies. These are essential in order to enable you to use certain features of the website, such as submitting forms on the website.
• Functionality Cookies.These are used to allow the website to remember choices you make (such as your language) and provide enhanced features to improve your web experience.
• Analytical / Navigation Cookies. These cookies enable the site to function correctly and are used to gather information about how visitors use the site. This information is used to compile reports and help us to improve the site. Cookies gather information in anonymous form, including the number of visitors to the site, where visitors came from and the pages they viewed.

Disabling Cookies

You can prevent the setting of cookies by adjusting the settings on your browser (see your browser’s “Help” option on how to do this). Be aware that disabling cookies may affect the functionality of this and many other websites that you visit. Therefore, it is recommended that you do not disable cookies.

Third Party Cookies

In some special cases we also use cookies provided by trusted third parties. Our site uses [Google Analytics] which is one of the most widespread and trusted analytics solutions on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so that we can continue to produce engaging content. For more information on Google Analytics cookies, see the official Google Analytics page.

Google Analytics

Google Analytics is Google’s analytics tool that helps our website to understand how visitors engage with their properties. It may use a set of cookies to collect information and report website usage statistics without personally identifying individual visitors to Google. The main cookie used by Google Analytics is the ‘__ga’ cookie.

In addition to reporting website usage statistics, Google Analytics can also be used, together with some of the advertising cookies, to help show more relevant ads on Google properties (like Google Search) and across the web and to measure interactions with the ads Google shows.

Learn more about Analytics cookies and privacy information.

Use of IP Addresses. An IP address is a numeric code that identifies your device on the Internet. We might use your IP address and browser type to help analyze usage patterns and diagnose problems on this website and to improve the service we offer to you. But without additional information your IP address does not identify you as an individual.

Your Choice. When you accessed this website, our cookies were sent to your web browser and stored on your device. By using our website, you agree to the use of cookies and similar technologies.

More Information

Hopefully the above information has clarified things for you. As it was previously mentioned, if you are not sure whether you want to allow the cookies or not, it is usually safer to leave cookies enabled in case it interacts with one of the features you use on our site. However, if you are still looking for more information, then feel free to contact us via email at [email protected]

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

• Nicosia within the walls
• Cyprus Maps

• Archeological Sites
• Thematic Tourism
• Religious Tourism
• Tourism & Environment
• Sports Tourism
• Accommodation

Panadvert and Hermes Airports Launch Successful Advertising Campaign for Cyprus’ Tourism Industry

Panadvert's digital advertising campaign for cyprus' tourism product in france and poland exceeds expectations.

Panadvert’s Digital Advertising Campaign for Cyprus’ Tourism Product in France and Poland Exceeds Expectations

w ww.panadvert.com

The Greek Digital Marketing company, has announced the impressive results of its digital advertising campaign for Cyprus’ tourism industry on behalf of Hermes Airports. The campaign, which ran from July to December 2022, aimed to promote Cyprus as a holiday destination in the French and Polish markets. The campaign’s results far exceeded initial estimates, with 109,880,682 ad impressions (advertising views) compared to a forecast of 29 to 42 million.

Panadvert utilized the Touchpoint Marketing method to design the campaign’s strategy, which involved setting the advertising message according to the “contact” time and target audience. The method optimized each message to “touch” the customer at the appropriate stage of the destination search process, providing the best possible user experience.

The digital advertising campaign featured a range of Google Ads advertising formats, such as Responsive Display Ads, Image Banners, and Video Ads in English, French, and Polish, and Facebook and Instagram Ads, including posts on feed, Instagram stories, and Video Ads in the aforementioned languages. The selection of formats was based on a thorough analysis of the markets and target audience.

John Giannatos, CEO of Panadvert, noted that the collaboration with Hermes Airports was crucial in promoting Cyprus as a tourist destination in France and Poland and utilizing their excellent prospects

Panadvert is an award winning boutique agency providing state-of-the-art digital performance and data driven marketing. It has offices in Greece, Cyprus, London, and Latin America.

Invest Cyprus roadshow to three strategic countries in the Middle East

Dp world limassol welcomes new ministers to limassol port, cyprus highlights, related posts.

Windstorm delivered a cheque for €15,000 to the Municipality of Aradippou for tree planting

Delivery amphibious of wheelchairs 

Kition Ocean Holdings nears completion of the restoration and enhancement of the historic Larnaca Marina Pier

Tochni’s Church of the Holy Cross Brought Back to Life Virtually

Important 20th Anniversary events from the Paphos Classic Vehicles Club

A Sparkling Festive Season at Cap St Georges Hotel & Resort!

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Select Language

Select Language…

Subscribe to our Newsletter

Larnaca marina.

CAP ST GEORGES HOTEL & RESORT

Pouros Developments LTD

Elia restaurant.

7 Skies Roof bar

Authentic Cyprus

The orchard of saint lazarus.

Interreg Greece Cyprus

Imagine Villa Rentals

Vassos Psarolimano

Paphos Aphrodite Waterpark

Parko Paliatso

Cyprus Public Transport

Upcoming Events

Vandalize: paparazzi’s solo exhibition in nicosia.

City of Nicosia

• Tourist Information Offices – CTO
• Travel Agencies
• Restaurants
• Night Clubs
• Car Rentals
• From And To Airports
• Intercity Connections
• Famagusta Non-occupied area

ARCHEOLOGICAL SITES

• Ayios Georgios
• Kalavasos Tenta
• Maa Palaecastro
• Palaepaphos
• Tombs Of The Kings
• Choirokoitia
• Lempa Village
• Yeronisos, or ”Holy Island”
• Sotira Teppes in Limassol
• The Almyras of Ayia Varvara
• Macronissos Tombs, Ayia Napa

SPORTS TOURISM

• Cycling Itineraries
• Paragliding
• Hiking – Nature Trails
• Coaching Athletes And Teams For Field Events
• Coaching Swimming
• Coaching Olympic Sports
• Coaching Football Teams

THEMATIC TOURISM

• Weddings and Honeymoons in Cyprus
• Conferences tourism in Cyprus
• Accessible Tourism
• Gastronomical Map of Cyprus
• Medical Tourism

TOURISM AND ENVIRONMENT

• National Forest Parks
• Picnic Sites
• Camping Sites
• Environmental Update Centres
• Nature Trails
• Agrotourism
• Cultural Itineraries
• Religious Itineraries
• Wine Routes
• Coasts and Beaches (Blue Flag)
• Green Beaches
• Gay Beaches
• Accessible Beaches
• Music Releases
• Destinations From Cyprus

ACCOMMODATION

• Hotels ****
• Hotels *****
• Hotel Apartments
• Archeological Museums
• Church Museums
• Themed Museums
• Museums Of The National Liberation Struggle 1955-1959

RELIGIOUS TOURISM

• Churches Included By UNESCO In The World Heritage List
• Monasteries
• Ancient ecclesiastical monuments
• Monuments of other faiths
• Mosques in Cyprus

© 2023 Cyprus Hightlights

• Privacy Policy

And yet! 'Scorpio's For You, PAM' Girl Fired – What She's Complaining About The Property

Huge attendance at the mc media event with professor georgios babiniotis (pics), the president of the republic will be in london on tuesday, cyprus is organizing an event in france for the command in october, the 3rd phase of the sewer system works in larnaca is underway, bioland energy group installed 34 human bird nests to protect agriculture, nedeco electronics ltd and alcatel-lucent enterprise: new era for communication and networking, epic business one is here to solve every communication need of your business, in a new era delema mccann cyprus, pwc cyprus integrates chatpwc into its daily operations, paphos to launch targeted tourism digital campaign abroad.

Paphos Harbor

The Paphos Hoteliers Association, the Paphos Regional Board of Tourism, and Hermes Airports are launching a targeted digital advertising campaign in over ten countries, which are key sources of tourism for the region.

Scheduled to be carried out in three phases until December 2024, the campaign has a budget exceeding €210,000.

Building on the success of the past three years, the tourism stakeholders are repeating the digital advertising campaign aimed primarily at enhancing the destination's visibility.

Special focus is placed on the United Kingdom, Germany, Austria, Poland, and France. The campaign will target potential visitors showing active online interest in traveling to the destination.

Moreover, in addition to Sojern, a leading global travel marketing platform, this year’s promotional tools also include the Exitbee platform , which creates user impressions and helps increase website visits, as well as Channel Factory which specializes in campaigns on YouTube and Facebook.

The stakeholders involved in Paphos’ tourism industry are hopeful that this year’s campaign will achieve its goals, including increasing destination recognition, upgrading Paphos’ online presence in the global tourism arena, and boosting arrivals, particularly from individual visitors from the targeted countries.

More articles

Latest article

© 2024 Cyprus Digest. All rights reserved.

Popular in Cyprus

Tour to blue lagoon akamas.

Popular Category

• Economy 5936
• Politics 2351
• Business 1878
• Travel 1103

Editor Picks

The budgets of seven semi-governmental organizations were voted on, find points for rapid test today in larnaca, famagusta and paphos – vaccinations continue, and yet 'scorpio's for you, pam' girl fired – what she's....

Cyprus Profile

• Country Overview
• Government & Politics
• Cyprus at a Glance
• Visiting Cyprus
• Country & People
• Living in Cyprus
• Cyprus Country Report 2023
• Economy Overview
• International Trade
• Foreign Direct Investment
• Headquartering
• Government Action Plan
• Agriculture & Food
• Film Production
• Maritime & Shipping
• Research & Development
• Capital Markets
• Technology & Start-ups
• Construction & Real Estate
• International Financial Services
• Transport & Logistics
• Investment Funds
• Energy: Oil & Gas
• Manufacturing & Industry
• Telecoms & Satellite Communications
• Energy: RES
• Corporate Business Structures
• Business Costs
• Business Culture & Etiquette
• Human Resources
• ICT & Communications
• Exporting to Cyprus
• Financial Services
• Business Incentives
• Legal & Regulatory Framework
• Access to Markets
• Professional Services
• Commercial & Residential Property
• Business and Investment
• Travel and Lifestyle
• Videos from our Partners
• Publications
• Advertising
• Terms of Use

articles | 06 June 2022

‘enjoy & respect’ ayia napa launched to improve the tourist experience.

Ayia Napa’s municipality on Friday unveiled its new ‘Code of Ethics for Tourism in Ayia Napa’ in an effort to transform the resort into a model, modern, attractive and quality tourist destination.

The #enjoyrespectayianapa campaign was presented by the CEO of RedWolf, Constantinos Daltas, who said that Ayia Napa’s new campaign was based on the digital rebranding of the municipality abroad as a tourism product, with the ‘Always Ayia Napa’ project, launched in 2018.

“The information and awareness campaign will follow Ayia Napa visitors before they travel, by creating a campaign on social media, local media in the target countries and booking sites, distributing information material to agents with what is allowed, what is forbidden and what the visitor can gain from good behaviour and preparing material in the form of a newsletter and in consultation with hoteliers in the area, so that every visitor who books a room for their holiday receives it,” Daltas said.

He added that visitors will come into visual contact with the Enjoy & Respect programme, all the way from the airport to Ayia Napa through the campaign using billboards, while public transport will also carry the message to visitors to Ayia Napa at bus stops and on the outside of buses, with signs at central points of Ayia Napa, beaches and attractions informing visitors about the campaign, while information material and flyers will be available at central points in Ayia Napa, at hotel shops and restaurants.

Deputy Minister of Tourism, Savvas Perdios said that the message that Ayia Napa wants to get across with this campaign, “is also in line with one of the messages we want to give through Cyprus’ new tourism identity and the slogan ‘Love Cyprus’ which is an indirect message to all those who live on the island and to visitors from abroad that we should love and respect Cyprus.”

Perdios said that the tourism ministry could help Ayia Napa municipality’s efforts by reintroducing tourist police during 2023, “which does not necessarily mean that it has to police, but perhaps one of its roles could be to educate and encourage visitors to respect the town, the area and the environment where they are holidaying.”

“There will also be discussions with the finance ministry about the funds that will be needed,” he said, noting that “the issue of tourist police was one of the requests of the Famagusta district, but the coronavirus pandemic prevented its implementation.

Perdios added that the second way that the deputy ministry of tourism can help is to provide the municipalities of the Famagusta district with the information that they need regarding visitors’ comments on the internet.

As he explained, the deputy ministry has purchased services from a digital rating platform for Cyprus as a tourist destination, through which it is possible to monitor the comments that visitors post online about restaurants, bars, beaches and points of interest, receiving a rating for each business.

Meanwhile, the mayor of Ayia Napa, Christos Zannettou said that “through the promotion and implementation of the Ayia Napa Tourism Code of Conduct, the municipality intends to help tourists understand the local rules, raise awareness and at the same time direct them towards adopting responsible behaviour and respect for their fellow human beings, the environment and cultural heritage.”

Concluding, the coordinator of the presentation, Polis Kallis said the purpose of the campaign is to ensure the success and reputation of Ayia Napa as a tourist destination, beyond laws and regulations, which in most cases are not easily enforceable.

Source: Cyprus Mail

Related Articles

Article | 9 april 2024, cyprus house prices rise in fourth quarter of 2023.

The Great Sea Interconnector project will offer triple benefits to Cyprus, with better energy security, a ‘green mix’ of power generation and cheaper energy for all consumers, the Greek Independent Power Transmission Operator (Admie) said on Tuesday.

Great Sea Interconnector will offer ‘triple energy benefits’

Christodoulos patsalides sworn in as central bank governor.

Patsalides was sworn in by President Nikos Christodoulides and described his appointment as an “extraordinary honour”.

Related Insights

Insight | 24 january 2024 | ministry of transport, communications and works, alexis vafeades, , ministry of transport, communications and works.

Our main scope is to increase efficiency and cost-effectiveness in transporting goods and the population in general, to enhance the attractiveness and quality of the urban environment and to reduce greenhouse gas emissions and energy consumption.

Cooperation Partners

Cyprus From An Adventurous Point Of View: Part of Cyprus 2022 Tourism Campaign

The Cyprus Deputy Ministry of Tourism has launched the "Cyprus From An Adventurous Point Of View" tourism campaign for 2022. The campaign aims at inviting sports enthusiasts to visit Cyprus and explore an abundance of outdoor pursuits.

News provided by

Jan 28, 2022, 02:10 ET

Share this article

NICOSIA, Cyprus , Jan. 28, 2022 /PRNewswire-PRWeb/ -- The Cyprus Deputy Ministry of Tourism has launched the "Cyprus From An Adventurous Point Of View" tourism campaign for 2022. The campaign aims at inviting sports enthusiasts to visit Cyprus and explore an abundance of outdoor pursuits.

Each adventure can be enjoyed all year round, as Cyprus is blessed with a subtropical Mediterranean climate and more than 300 days of sunshine. A sensational video and three accompanying articles offer viewers and readers a glimpse into the Mediterranean island's wealth of adventure activities on an enchanting and diverse natural landscape.

Every year, Cyprus welcomes thousands of visitors from around the world and Germany who wishes to enjoy its golden beaches with their crystal-clear waters, the impressive historical and cultural sites, and of course the diverse culinary traditions, all combined with the renowned, warm Cypriot hospitality.

Yet for 2022, the Cyprus Tourism Campaign aspires to address sports lovers and showcase that Cyprus is much more than a sunny beach resort steeped in history. It is also a unique, adventure-packed holiday destination where visitors can experience fascinating, year-round sports activities and off-the-beaten-track adventures, filling their suitcases with unforgettable memories.

Water sports, hiking, climbing and cycling are just a few of the ample activities through which Cyprus' guests can awaken their most adventurous side and explore the island's hidden gems.

" Cyprus is a highly diverse destination, a fusion of Mediterranean cultures and a loving island that embraces all who want to visit it." Savvas Perdios , Cyprus Deputy Minister of Tourism

Visit the official portal of the Cyprus Deputy Ministry of Tourism visitcyprus.com to learn more about the outdoor experiences the island has to offer, as well as the upcoming events and must-visit attractions.

Find Us On: Facebook Instagram Twitter

Media Contact

Constantinos Constantinou , Cyprus Deputy Ministry of Tourism, 357 2269 1100, [email protected]

SOURCE Cyprus Deputy Ministry of Tourism

Modal title

• Press Releases

17-03-2023 13:16

Tourist Arrivals and Returns of Residents of Cyprus from Trips Abroad: February 2023, Tourist Arrivals +65,6% and Returns of Residents of Cyprus +146,4%

Tourist Arrivals

The arrivals of tourists reached 119.081 in February 2023 compared to 71.921 in February 2022, recording an increase of 65,6%.

For the period of January – February 2023, arrivals of tourists totaled 209.630 compared to 115.865 in the corresponding period of 2022, recording an increase of 80,9%.

Arrivals from the United Kingdom were the main source of tourism for February 2023, with a share of 27,2% (32.394) of total arrivals, followed by Israel with 12,8% (15.196), Greece with 12,6% (15.058), Poland with 9,8% (11.728) and Germany with 5,1% (6.107).

Returns of Residents of Cyprus

A total number of 102.001 residents of Cyprus returned from a trip abroad in February 2023 compared to 41.399 in the corresponding month last year, recording an increase of 146,4%.

The main countries from which residents of Cyprus returned in February 2023 were Greece with a share of 34,7% (35.351), the United Kingdom with 11,7% (11.969), Bulgaria with 4,3% (4.408) and Germany with 4,1% (4.207).                                                                                                      

For a percentage of 66,7% of tourists, the purpose of their trip in February 2023 was holidays, for 20,1% visit to friends and relatives and for 13,0% business. Respectively, in February 2022, 64,0% of tourists visited Cyprus for holidays, 21,5% visited friends or relatives and 14,5% visited Cyprus for business reasons (Table 1).

The purpose of travel for the residents of Cyprus in February 2023 was mainly holidays, with a percentage of 68,3%, whilst business reasons held a percentage of 24,5%, studies 5,9% and other reasons 1,4%.

METHODOLOGICAL NOTES

Definitions

Tourists – Visitors who stay for at least one night in Cyprus.

Tourist arrivals – The term refers to the number of trips and not to the number of persons. This differs in the sense that one person can take more than one trips during the reference period.

Residents of Cyprus - This category includes persons who have resided in Cyprus for at least 12 months or who have come to Cyprus with the intention of staying for at least 12 months, prior to their travel.

Source of Data and Coverage

The data are obtained from the Passengers Survey which is carried out at the points of arrival in Larnaca and Paphos airports. Additionally, data are also collected from administrative sources, such as the monthly arrivals from ports.

The data covers all persons who pass through passport control at the ports and airports in the Government controlled area of Cyprus. It does not include travelers who arrive and depart illegally via ports and airports in the occupied part of Cyprus.

The weighting was conducted based on the data sent to the Statistical Service by the Civil Aviation Department and from the ship manifests, as well as on the data sent by the Analysis and Statistics Office of the Cyprus Police.

For the relevant tables click here .

For more information:

CYSTAT Portal, subtheme Tourism

CYSTAT-DB (Online Database)

Predefined Tables (Excel)

Methodological Information

Lucy Panayidou: Tel.:+35722602152, E-mail: [email protected]

Relevant Press Releases

12-04-2024 13:33

Monthly Economic Indicators: January–February 2024

11-04-2024 12:48

Government Employment by Category: March 2024

10-04-2024 14:10

Building Permits: January 2024

09-04-2024 14:25

Foreign Trade Statistics: January 2024 (Final Data) and February 2024 (Provisional Data)

09-04-2024 13:44

Registration of Motor Vehicles: January – March 2024

• Government Spokesman
• Announcements
• Calendar of Activities
• Fact Sheets
• Email Alerts
• News Widget
• Press Cards
• News Agencies
• Mass Media List

EUROPEAN AFFAIRS

• Sources of Information
• Communication with Citizens
• Ministries' EU Pages
• Publications
• Useful Links
• Diplomatic Missions
• Cypriots in EU Institutions
• Cyprus Presidency cy2012.eu

ARCHIVES - SERVICES

• Newspaper Archive
• Press Releases Archive
• Photographic Archive
• Application Form
• Certified Translations
• Translation Fees
• Newspaper Registration
• Guidelines for Book Publications
• e-Publications
• Mission & Role
• Divisions & Sections
• Photo Exhibitions
• Photo Books
• Aspects of Cyprus
• PIO Press Releases
• Cyprus On Film
• About Cyprus

PRESS AND INFORMATION OFFICE

Last modified on 06/12/2017 12:24:05 PM

© 2024 Press and Information Office, Ministry of Interior, Republic of Cyprus

[ [!c2g_get_translation? &text=`Τμήμα Υπηρεσιών Πληροφορικής`]]

• Terms of Use
• Cookie Policy
• Change Cookie Prefences

• Business and Finance
• Careers Express

Climate change another challenge for tourism

The effects of climate change was one more challenge the tourism industry would have to cope with, said Christos Angelides, the president of the Pancyprian Association of Hotel Managers (Pasydixe).

Speaking at the Pasydixe AGM in Larnaca, Angelides said that “the experiences and experiences of the past cannot be a one-dimensional advisor for strategic decisions in tourism, since the not-so-distant pandemic left its mark on the industry.”

He also warned that “geopolitical developments are capable of overturning any strategic plan we have drawn up, while to these unpredictable developments, which can occur at any moment, climate change has been added with all its direct and indirect effects”.

The industry has been in flux in the last few years marked by the bankruptcy of 46 airlines since 2019, the termination of the operations of travel agencies and tour operators as well as the coronavirus pandemic.

He also said that climate change had arrived. “We are experiencing its effects more intensely than ever and it is time to confront it. The approach should be multi-level, coordinated and bring together decisions of the European Union and Cyprus, while at the same time, it should be targeted, flexible and inventive at the level of the tourism industry”.

The association wanted the state’s support to the executives of the hotel industry, through the establishment of high standard training and education programmes . Political support of hotel businesses was “now imperative”, and he called for “tax incentives to be given for new facilities and qualitative and technological upgrading of the existing ones.” He also repeated the request for the creation of a National Institute for Tourism Studies.

Deputy minister of tourism Kostas Koumis also spoke about the current challenges facing Cypriot tourism, caused by geopolitical tensions in the Eastern Mediterranean and difficult economic conditions in major European countries.

“It is perhaps the first time in years, except during the pandemic, that external factors are not benefiting our country’s tourism; rather, they are hindering it,” said Koumis. Despite this, he expressed confidence in our ability to overcome these difficulties.

“We are working methodically to face the challenges, including climate change, connecting almost every policy of the Deputy Ministry and by extension the Government with the goal of the green transition, but also of the digital transformation. At the same time, we are moving in the direction of improving the tourism product, trying to meet new market trends, making the most of the Recovery and Resilience Plan,” Koumis said.

He noted that “all together, the government, tourism agencies, and professionals should focus to further enhance the tourist experience of each visitor” and added that “an important parameter of our wider effort to improve the quality of the services provided is also the field of education”.

He referred to the adoption by the Deputy Ministry of Tourism of the European Commission advice  “for skilling – upskilling and reskilling” noting that “human capital and its special quality characteristics are a critical parameter for success and achieving a competitive advantage”.

The main objective of the government, and especially of the Deputy Ministry of Tourism, noted Koumis, “is to strengthen the competitiveness of the tourism product of our country, with the emphasis now on the green transition, on the digital transformation, on the further improvement of the basic infrastructures.”

Europe turns to ECB after U.S. inflation selloff

Souzana Psara

Related posts, three arrested for living illegally in paphos, paphos man jailed for driving while on drugs, andorran foreign minister in cyprus, christodoulides in vienna for working dinner, explosion at motorbike shop.

• Cookies Policy
• Strictly Necessary Cookies
• 3rd Party Cookies

Please read this Cookie Policy carefully as it contains important information on who we are and how we use cookies on our website. This policy should be read together with our Privacy Policy   which sets out how and why we collect, store, use and share personal information generally, as well as your rights in relation to your personal information and details of how to contact us and/or the supervisory authorities in case you have any complaint.

This Cookie Policy applies to the access and use of the Cyprus Mail Website hosted at https://cyprus-mail.com/ (hereinafter referred to as the “ Website ”), which is operated by NEO CYMED PUBLISHING LIMITED (hereinafter the “ Company ”, “ we ” or “ us ”).

Our Company strives to protect personal data and apply high standards of conduct when it comes to privacy issues. We ensure that we provide our employees and staff with the appropriate training to handle personal data promptly and in accordance with the laws. Furthermore, we endeavour to ensure that any parties with whom we co-operate apply the same high standards when it comes to data protection and privacy as we do.

A cookie is a small text file which is placed onto your device (e.g. computer, smartphone or other electronic device) when you use our Website. We use cookies on our Website. These help us improve your experience and at the same time help us to support our security features i.e. detect for malicious visitors, recognize you and your device and store some information about your preferences or past actions .

For example, we may monitor . This information helps us to identify trusted web traffic, generate statistical and analytical data on how our visitors use our Website, our reach and click on links. We also uses cookies to personalize your online experience. Some of this data will be aggregated or statistical, which means that we will not be able to identify you individually.

For further information on our use of cookies, including a detailed list of your information which we and others may collect through cookies, please see below.

For further information on cookies generally, including how to control and manage them, visit the guidance on cookies published by the Office of the Commissioner of Personal Data Protection in Cyprus, or www.allaboutcookies.org/ .

Consent to use cookies and changing settings

We will ask for your permission ( Consent ) to place cookies or other similar technologies on your device, except where they are essential for us to provide you with a service that you have requested (enabling basic functions like page navigation and access to secure areas of the Website) and ensure the security of our website and users.

You may withdraw any consent provided regarding the use of cookies or manage any other cookie preferences by clicking on the Cookie Settings icon at the bottom end of any page on our Website. You can then adjust the sliders regarding the cookies as per your preferences . It may be necessary to refresh the page for the updated settings to take effect.

For more information on how you can change your preferences via browser settings please see ‘How to turn off all cookies and consequences of doing so’ below . It may be necessary to refresh the page for the updated settings to take effect.

Our use of cookies

Categories of Cookies:

• Necessary cookies are absolutely essential for the Website to function properly. These cookies ensure basic functionalities and security features of the Website, anonymously.
• Analytical cookies are used to understand how visitors interact with the Website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
• Functional cookies help to perform certain functionalities like sharing the content of the Website on social media platforms, collect feedbacks, and other third-party features.
• Performance cookies are used to understand and analyze the key performance indexes of the website to improve user experience.
• Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
• Other uncategorized cookies are being analyzed and have not yet been categorized.

The table below provides more information about the cookies we use and why:

Third party access to the cookies

The cookies we use will only be accessed by us and those third parties named in the table above for the purposes referred to in this Cookie Policy. Those cookies will not be accessed by any other third party.

How to turn off all cookies and consequences of doing so

If you do not want to accept any cookies, you may be able to change your browser settings so that cookies (including those which are essential to the services requested) are not accepted. If you do this, please be aware that you may lose some of the functionality of our Website.

How to contact us

Please contact us if you have any questions about this Cookie Policy or the information we hold about you.

If you wish to contact us, please send an email to [email protected] ,  write to us at 195, Arch. Makariou III, Neocleous House, 1st-5th floor, 3030, Limassol, Cyprus, or call us at ++357 22818585.

Changes to this policy

This policy was last updated on 4/7/2023 .

We may change this policy from time to time, when we do so we will inform you via notification on our Website.

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.

Keeping this cookie enabled helps us to improve our website.

Please enable Strictly Necessary Cookies first so that we can save your preferences!