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Travel Manitoba launched what officials called a ‘refreshed’ tourism brand and slogan on Monday, hoping to encourage tourists to consider Manitoba as a travel destination.

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Travel manitoba launch refreshed tourism brand, slogan back to video.

With the tagline Canada’s Heart Is Calling , the brand focuses on the feelings experienced when tourists see or do something amazing while on holiday. The refreshed brand builds on the success of the previous Manitoba, Canada’s Heart…Beats , which officials said redefined Manitoba in the eyes of visitors around the world.

“ Manitoba, Canada’s Heart…Beats gave us a foundation upon which to build and upon which to grow,” said Colin Ferguson, President and CEO of Travel Manitoba, noting that travellers had very low expectations of Manitoba as a travel destination when that campaign was launched 10 years ago and it got people to travel to the province and Manitobans to change the way they viewed their home.

“This brand is digging a lot deeper, this is actually addressing what your heart can do whether your heart needs to race, whether your heart needs (the) wild, or your heart needs to sing. This is a great opportunity for Manitoba.”

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“Manitoba is open for business, and there is no better time to showcase Manitoba as a world-class destination of choice for travellers from Manitoba, Canada and around the world and there’s no better place to start than now,” Premier Heather Stefanson said at the launch at the RBC Convention Centre. “With an abundance of outdoor recreation activities, a competitive and world-class sports and entertainment industry and a vibrant arts and culture sector, there is so much to explore in every community in our beautiful province. As our economy emerges into a new era of growth, this campaign will help ensure Manitoba’s tourism industry continues to be a key contributor to our economy and the growth of our communities.”

The brand and its launch campaign were unveiled through a series of videos, including new television commercials that will begin airing this month. The commercials focus on how travel makes people feel rather than just the places they go.

Officials said the new brand has been enthusiastically received by local tourism operators, many still recovering from the pandemic that decimated global travel.

“COVID was an absolute disaster when it came to the tourism industry,” said Ferguson. “But if there was a benefit, (it’s that) Manitobans toured their own backyard. They experienced places they had not seen or had not been to in a long time and they really started to like them.

“People are really experiencing what Manitoba has to offer. This campaign gives us that breadth and opportunity.”

The Manitoba Tourism Strategy targets to achieve visitor expenditures of $1.6 billion in 2024, and $2.5 billion by 2030 with the overarching goal of increasing tourism by 50% by 2030. Pre-pandemic visitor expenditures were $1.64 billion in 2019, Ferguson said.

The initial advertising budget for the campaign is around $485,000. “There’s a lot more to happen and a lot more to come,” said Ferguson.

The campaign will be marketed in Manitoba, Saskatchewan, northwest Ontario and North Dakota as well as Alberta, Toronto and even California.

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travel manitoba slogan

Advertisement

Travel Manitoba rolls out new slogan, ad campaign aimed at boosting tourism dollars

A new $2.4 million campaign aims to grow Manitoba’s billion-dollar tourism industry.

Travel Manitoba announced the new slogan “Manitoba: Canada’s Heart Beats” to sell the province to tourists.

"The impression that they have of Canada is absolutely pristine so to put Canada in our positioning line was very strategic,” said Colin Ferguson from Travel Manitoba.

The goal is to grow tourism dollars in the province from the current $1.4 billion annually to $2 billion by 2020.

“This is going to benefit everyone. This is going to benefit hoteliers. This is going to benefit restaurants, benefit those companies in rural Manitoba that depend on tourism dollars,” said Chuck Davidson from the Manitoba Chambers of Commerce.

Ads will be marketed to a large audience, including people watching the Junos and the Sochi Olympics.

"So you look at the assets we featured in the commercial - they're totally unique. What makes us look different not what makes us look the same,” said Peter George from McKim Communication Group.

The campaign will show off polar bears, fishing resorts and the Canadian Museum for Human Rights.

"This isn't a shotgun approach. We're really pinpointing audiences that we know will resonate and react to the products we have to offer,” said Ferguson.

The new campaign replaces the previous one which had the slogan: “It’s Manitoba time.”

Travel Manitoba anticipates a more successful campaign, when compared with one from a few years ago which drew range of criticism. Premier Greg Selinger said the “Spirited Energy” campaign is dead and buried.

Travel Manitoba

Travel Manitoba rolled out its new ad campaign and slogan for the province on Dec. 12, 2013.

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Manitoba adopts new tourism slogan and marketing campaign

Tuesday, January 10, 2023 Favorite

travel manitoba slogan

In a bid to attract tourists, Manitoba’s tourism industry has adopted a new slogan and marketing campaign. Travel Manitoba, a provincial Crown corporation, had adopted “Canada’s heart beats” as its marketing tag line eight years ago. This has been changed to “Canada’s heart is calling.”

The new brand is aimed at a more emotional connection to travel, cites Travel Manitoba president Colin Ferguson. There are also new advertisements and new lettering that features a polar bear inside the “A” in Manitoba.

With the commencement of direct flights to Winnipeg, Ferguson says one of the target areas now is California.

Ferguson said the corporation is aiming to increase total tourism spending from the pre-pandemic high of $1.6 billion to $2.5 billion by 2030.

The Manitoba government committed to spend five per cent of all tourism tax revenues on Travel Manitoba initiatives in 2019 which is four percent more than the previous year. The corporation spends about $9 million a year on marketing.

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Manitoba reveals new tourism slogan to pitch to post pandemic visitors

travel manitoba slogan

By The Canadian Press

Posted January 9, 2023 4:26 pm.

Manitoba’s tourism industry has a new slogan and marketing campaign to try to lure more visitors.

Travel Manitoba, a provincial Crown corporation, has changed its marketing tagline from “Canada’s heart beats,” adopted eight years ago, to “Canada’s heart is calling.”

There are also new advertisements and new lettering that features a polar bear inside the “A” in Manitoba.

Travel Manitoba president Colin Ferguson says the new brand is aimed at a more emotional connection to travel.

He says that could mean having your heart race during an outdoor adventure or having a reflective moment at a museum.

The corporation spends about $9 million a year on marketing and Ferguson says one of the target areas now is California, where direct flights to Winnipeg recently started.

“When you look around this province and some of the things that have happened in the last 10 years, there’s been some amazing new additions,” Ferguson said Monday, pointing to examples such as Qaumajuq, a large Inuit art gallery in downtown Winnipeg.

The Manitoba government committed in 2019 to spend five per cent of all tourism tax revenues on Travel Manitoba initiatives, up from the previous four per cent.

Ferguson said the corporation is aiming to increase total tourism spending from the pre-pandemic high of $1.6 billion to $2.5 billion by 2030.

This report by The Canadian Press was first published Jan. 9, 2023

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travel manitoba slogan

Manitoba reveals new tourism slogan to pitch to visitors

This article was published more than 1 year ago. Some information may no longer be current.

travel manitoba slogan

Travel Manitoba is trying to lure more visitors to the province with its new slogan and marketing campaign. HO/The Canadian Press

Manitoba’s tourism industry has a new slogan and marketing campaign to try to lure more visitors.

Travel Manitoba, a provincial Crown corporation, has changed its marketing tag line from “Canada’s heart beats,” adopted eight years ago, to “Canada’s heart is calling.”

There are also new advertisements and new lettering that features a polar bear inside the “A” in Manitoba.

Travel Manitoba president Colin Ferguson says the new brand is aimed at a more emotional connection to travel.

He says that could mean having your heart race during an outdoor adventure or having a reflective moment at a museum.

The corporation spends about $9-million a year on marketing and Ferguson says one of the target areas now is California, where direct flights to Winnipeg recently started.

“When you look around this province and some of the things that have happened in the last 10 years, there’s been some amazing new additions,” Ferguson said Monday, pointing to examples such as Qaumajuq, a large Inuit art gallery in downtown Winnipeg.

The Manitoba government committed in 2019 to spend five per cent of all tourism tax revenues on Travel Manitoba initiatives, up from the previous four per cent.

Ferguson said the corporation is aiming to increase total tourism spending from the prepandemic high of $1.6-billion to $2.5-billion by 2030.

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Manitoba reveals new tourism slogan to pitch to post-pandemic visitors

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2023010915010-889989cf8add02ea9cafc21e08e5645de9fc81f589ef1894c6f59d1fb2b5dabd

WINNIPEG — Manitoba's tourism industry has a new slogan and marketing campaign to try to lure more visitors.

Travel Manitoba, a provincial Crown corporation, has changed its marketing tag line from "Canada's heart beats," adopted eight years ago, to "Canada's heart is calling."

There are also new advertisements and new lettering that features a polar bear inside the "A" in Manitoba.

Travel Manitoba president Colin Ferguson says the new brand is aimed at a more emotional connection to travel.

He says that could mean having your heart race during an outdoor adventure or having a reflective moment at a museum.

The corporation spends about $9 million a year on marketing and Ferguson says one of the target areas now is California, where direct flights to Winnipeg recently started.

"When you look around this province and some of the things that have happened in the last 10 years, there's been some amazing new additions," Ferguson said Monday, pointing to examples such as Qaumajuq, a large Inuit art gallery in downtown Winnipeg.

The Manitoba government committed in 2019 to spend five per cent of all tourism tax revenues on Travel Manitoba initiatives, up from the previous four per cent.

Ferguson said the corporation is aiming to increase total tourism spending from the pre-pandemic high of $1.6 billion to $2.5 billion by 2030.

This report by The Canadian Press was first published Jan. 9, 2023

The Canadian Press

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Manitoba reveals new tourism slogan to pitch to post-pandemic visitors

travel manitoba slogan

By The Canadian Press

Posted January 9, 2023 3:03 pm.

Last Updated January 9, 2023 3:16 pm.

WINNIPEG — Manitoba’s tourism industry has a new slogan and marketing campaign to try to lure more visitors.

Travel Manitoba, a provincial Crown corporation, has changed its marketing tag line from “Canada’s heart beats,” adopted eight years ago, to “Canada’s heart is calling.”

There are also new advertisements and new lettering that features a polar bear inside the “A” in Manitoba.

Travel Manitoba president Colin Ferguson says the new brand is aimed at a more emotional connection to travel.

He says that could mean having your heart race during an outdoor adventure or having a reflective moment at a museum.

The corporation spends about $9 million a year on marketing and Ferguson says one of the target areas now is California, where direct flights to Winnipeg recently started.

“When you look around this province and some of the things that have happened in the last 10 years, there’s been some amazing new additions,” Ferguson said Monday, pointing to examples such as Qaumajuq, a large Inuit art gallery in downtown Winnipeg.

The Manitoba government committed in 2019 to spend five per cent of all tourism tax revenues on Travel Manitoba initiatives, up from the previous four per cent.

Ferguson said the corporation is aiming to increase total tourism spending from the pre-pandemic high of $1.6 billion to $2.5 billion by 2030.

This report by The Canadian Press was first published Jan. 9, 2023

The Canadian Press

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Manitoba reveals new tourism slogan to pitch to post-pandemic visitors

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2023010915010-889989cf8add02ea9cafc21e08e5645de9fc81f589ef1894c6f59d1fb2b5dabd

WINNIPEG — Manitoba's tourism industry has a new slogan and marketing campaign to try to lure more visitors.

Travel Manitoba, a provincial Crown corporation, has changed its marketing tag line from "Canada's heart beats," adopted eight years ago, to "Canada's heart is calling."

There are also new advertisements and new lettering that features a polar bear inside the "A" in Manitoba.

Travel Manitoba president Colin Ferguson says the new brand is aimed at a more emotional connection to travel.

He says that could mean having your heart race during an outdoor adventure or having a reflective moment at a museum.

The corporation spends about $9 million a year on marketing and Ferguson says one of the target areas now is California, where direct flights to Winnipeg recently started.

"When you look around this province and some of the things that have happened in the last 10 years, there's been some amazing new additions," Ferguson said Monday, pointing to examples such as Qaumajuq, a large Inuit art gallery in downtown Winnipeg.

The Manitoba government committed in 2019 to spend five per cent of all tourism tax revenues on Travel Manitoba initiatives, up from the previous four per cent.

Ferguson said the corporation is aiming to increase total tourism spending from the pre-pandemic high of $1.6 billion to $2.5 billion by 2030.

This report by The Canadian Press was first published Jan. 9, 2023

The Canadian Press

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'It's bittersweet': Video rental store to shut its doors after 40 years in business

Visits to Manitoba lag behind pre-pandemic levels, but those who come are spending more

'i'd say the future is very strong in the tourism industry': travel manitoba ceo.

travel manitoba slogan

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Canada's heart is calling, but it might need to start shouting a little.

Travel Manitoba's marketing campaign and slogan, aimed at drawing tourists to the province, could use a little more urgency, based on the latest available data.

Visitors to Manitoba in 2022 spent just over $1.8 billion, exceeding 2019's record levels by about $160 million. That's also far above the goal set earlier this year, to hit the $1.6-billion mark by 2024.

"We were surprised at that, so there is cautious optimism," Travel Manitoba CEO Colin Ferguson said in an interview.

However, the number of tourists still lags well behind pre-pandemic levels.

According to data released Thursday by Travel Manitoba at its annual general meeting in Winnipeg, visits by Canadians to the province last year reached about 85 per cent of the 2019 levels, while visits from the U.S. were nearly half the 2019 levels and visits by people from overseas were about a third.

  • New travel brand, slogan for Manitoba aim to tell the world 'Canada's heart is calling'
  • Pandemic expected to hamper Manitoba tourism with a 3-year hangover

Overall, the majority of visitors — 87 per cent — were Manitobans visiting other parts of the province. Ten per cent were from other Canadian provinces, 2.4 per cent from the U.S. and 0.45 per cent from overseas.

"It remains clear that Manitoba's tourism industry still has a way to go from a recovery perspective, particularly for international markets," Ferguson said.

"The tourism industry was one of the first industries hit by the pandemic, and we will be one of the last, if not the last, to fully recover."

A lily pond reflects the trees around it in a park.

Inflation, economic uncertainty, labour shortages and air access continue to negatively affect the industry, he said, but noted at least one of those is starting to improve.

Direct flights between Winnipeg and Los Angeles, as well as Winnipeg-Atlanta and Winnipeg-Minneapolis have since come on board.

"We are hoping to get Chicago and Denver back, particularly to serve the U.S. angling and hunting markets," Ferguson said.

Fly-in hunting and fishing camps, which rely heavily on international visitors, were hit particularly hard during the pandemic and have had a slow rebound.

  • U.S. visits to Manitoba bounce back, but still haven't returned to pre-pandemic levels
  • World's best travel destinations include Italy, Peru and … Manitoba

However, the spending improvement is a sign the industry is headed in the right direction, Ferguson said.

In fact, the spending rate in Manitoba is ahead of the Canadian average, according to Travel Manitoba, which cited Statistics Canada.

The 2022 tourism spending exceeded 2019 by 10 per cent, while Canada as a whole was only three per cent above 2019 levels. Analysts say this is due to the fact that many parts of Canada rely more heavily on international travellers than Manitoba, and international travel has been slower to recover, the Travel Manitoba release said.

A polar bear sits in front of the Frontiers North Adventures tundra buggy.

The hotel industry is also seeing positive signs with both revenue and occupancy exceeding 2019 levels last year. The occupancy levels were also ahead of the Canadian average, the release says.

However, those numbers are being taken with a grain of salt.

While leisure and business travel contributed, a portion is also due to housing people from around the province who were forced from their communities due to floods and fires, as well as newcomers, Ukrainian war refugees and construction and mining crews working in the province.

  • Struggling Manitoba hotel industry pleads for tax relief from province
  • Silent summer: Cancelled major attractions leave Manitobans with limited entertainment options

Ferguson said he is excited about the province's new government, which was sworn in on Wednesday, because "they are very bullish on driving the economy … and we believe that the tourism industry is a key driver of that."

"Once those visitation numbers increase and we start to move back toward 2019 [levels] and beyond, we will see even greater spending in the province," he added.

"So I'd say the future is very strong in the tourism industry." 

The Manitoba Tourism Strategy, a document that guides the growth and development of the province's tourism industry, has set a target of 12.8 million visitors and $2.5 billion in visitor spending by 2030. That equates roughly to a 50 per cent growth in visitor spending levels compared to 2019.

ABOUT THE AUTHOR

travel manitoba slogan

Darren Bernhardt spent the first dozen years of his journalism career in newspapers, at the Regina Leader-Post then the Saskatoon StarPhoenix. He has been with CBC Manitoba since 2009 and specializes in offbeat and local history stories. He is the author of award-nominated and bestselling The Lesser Known: A History of Oddities from the Heart of the Continent.

With files from Meaghan Ketcheson

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Hey, Manitoba, here’s some Wicked good slogans

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Hey there, time traveller! This article was published 29/01/2011 (4794 days ago), so information in it may no longer be current.

It’s Manitoba Time? What is that — one hour later than Alberta Time?

But we have some sympathy for those sloganeers (working in B.C. Time) who sold us those three little words for a big chunk of Manitoba money, because by now all the good slogans are likely taken.

The province may have to end up borrowing someone else’s slogan and hope they don’t notice.

With that in mind, here are some perfectly good, slightly used slogans that could be adapted to Manitoba’s needs.

1. Park Pontiac has two possible slogans: “You got it Park Pontiac,” and “Wicked.” On7 thinks Wicked has a nice ring to it. Besides, Winnipeg was once considered the wickedest city in the Dominion, so the slogan could provide Manitoba educators with some teachable moments.

2. “No foolin’ with Poulin.” With slight modification, this exterminator’s jingle is perfect: “No foolin’ when the water’s poolin’.” For graphics, all the province needs to do is borrow some news footage of the army rolling in to bail us out during the next major flood.

3. Cam may cut the mustard every time at Parkside Ford. But Manitoba makes some pretty good cheese. Think of all the New Bothwell varieties and the semi-soft, washed-rind cheese made by the Trappist monks. The province could go with “Manitoba cuts the cheese every time.”

Or maybe not.

4. “Got Milk” has got to be one of the most effective slogans ever. It’s tough to beat those supermodels with their cute milk moustaches. But Slurpees make pretty good moustaches, too, and Winnipeg is the Slurpee capital of the world. Maybe those kids in Glee will be willing to pose for some Slurpee facials.

5. “We jump to the pump.” On7 likes the rhyme and the simplicity of Domo’s slogan. Just make it read “We jump to the sump pump,” and voila! One of Manitobans’ favourite spring traditions is encapsulated in six words. How can the tourists resist?

6. “Come to the town where the train goes around.” This jingle is certainly catchy, but unfortunately, it’s talking about Tinkertown. Manitoba’s capital city is definitely not where the trains go around. They go right through, following a meticulously developed schedule that ensures they interrupt traffic at the worst possible times.

7. “Don’t cook tonight. Call Chicken Delight.” We have no idea how to adapt this jingle for Manitoba’s use. But they make great chicken. Have some, Mr. and Mrs. Tourist, next time you’re passing through.

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200 Original Travel Slogans that are actually Great

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January 18, 2024

Travel slogans are perfect for promoting your brand, attracting customers, and conveying your unique value proposition. They are ideal for use across various marketing channels — from websites and brochures to social media platforms and email campaigns.

These catchy slogans can inject personality into your brand, making it memorable and relatable. They encapsulate the essence of what your company or blog offers, and inspire a sense of wanderlust, inviting readers or customers to explore, dream, and discover the world with your services. Travel slogans can be the secret ingredient to a successful business .

But, creating these catchy taglines for travel can sometimes be challenging.

Are you a travel agency owner, striving to weave the right words that encapsulate the unique and memorable experiences your company offers?

Or perhaps you’re a travel blogger wrestling with writer’s block, staring thoughtfully at a blank screen waiting for inspiration to strike?

Well, a huge sigh of relief is in order! Bringing to you a treasure chest of 200 original, compelling travel slogans and taglines .

Crafted with creativity, they strike the perfect chord between the thrill of travel and the beauty of poetry. Use them to breathe life into your brand, capture your clients’ or readers’ hearts, and inject fresh vitality into your marketing campaigns.

Best Travel Slogans

Taglines and Slogans for Travel Agencies and Bloggers

Here are 200 catchy travel slogans and taglines you can use for your travel agency or for your blog to inspire wanderlust, promote your services, and create a memorable brand identity.

1. Experience, not just travel.

2. Always, more than you imagine.

3. Live the journey, cherish the memories.

4. Your passport to paradise.

5. Discover places, foster experiences.

6. The world is waiting.

7. Where to next?

8. Don’t just dream it, live it.

9. Explore the unseen.

10. Turn vacation mode on.

11. Embrace your wanderlust.

12. Carving routes, creating memories.

13. Unearth your own adventure.

14. Keep calm and travel on.

15. Venture beyond the ordinary.

16. The joy of journeying.

17. Wander with wonder.

18. Because you deserve a break.

19. Traverse the trails less travelled.

20. Let’s Get lost in the right direction.

Travel Slogan

21. Feel the freedom of flight.

22. Let’s go someplace beautiful.

23. Adventure awaits you.

24. Your traveling buddy for life.

25. Fill your life with adventures, not things.

26. Move over routine, embrace the extraordinary.

27. Reminisce the journey, not just the destination.

28. Discover. Explore. Enjoy.

29. Your escape from everyday routine.

30. Bedazzling destinations, bespoke experiences.

31. Seize the moment, live the dream.

32. Crafting not just trips, but experiences.

33. Your go-to for globetrotting.

34. Just pack and go, leave the rest to us.

35. Get high on altitude, lose yourself in latitude.

36. Born to travel, forced to work.

37. Exceptional journeys, extraordinary memories.

38. Be a traveler, not a tourist.

39. Embarking you on your dream journey.

40. Get bitten by the travel bug!

41. Live the life you’ve always imagined.

42. Handcrafted experiences for a lifetime.

43. Your ticket to amazing adventures.

44. Redefining the art of travel.

45. To the ends of the earth and beyond.

46. It’s your world, go explore.

47. We know the world like the back of our hand.

48. Creating extraordinary travel experiences.

49. We carve pathways, you create memories.

50. Boundless journeys, countless memories.

51. Where the journey is the reward.

52. Come fly with us and feel the difference.

53. Why wait? The world is out there.

54. Make every journey an epic adventure.

55. Let’s conquer the world together.

56. Be on top of the world with us.

57. Life’s too short not to travel.

58. Discover more, dream more.

59. Once a year, go somewhere new.

60. Stop dreaming, start booking.

Travel Tagline

61. Escape the ordinary, embrace the exceptional.

62. Journeys as unique as you are.

63. Booking trips to your dream destinations.

64. Travel far, travel wide, and travel without regrets.

65. We make your travel dreams a reality.

66. Experiences that last a lifetime.

67. Venture beyond boundaries.

68. Say yes to new adventures.

69. Travel for the soul.

70. Unleashing your travel dreams.

71. Where your journey begins.

72. You travel, we plan.

73. Not all those who wander are lost.

74. Conquer the world one country at a time.

75. Your gateway to a new world.

76. Embrace the world, embrace adventure.

77. Navigate the globe with us.

78. Make memories across the globe.

79. Backpack your dreams with us.

80. The world is your canvas. Let’s paint it together!

81. With us, every journey is an adventure.

82. The road less traveled has the best surprises.

83. We’ll guide you through your world of wanderlust.

84. Couple your curiosity with our travel spirit.

85. Kick-start your travel dreams with us.

86. Adventure in style with us.

87. Leave your footprints all over the world.

88. It’s a journey, not a race.

89. Where the heart finds its home.

90. Journey. Dream. Discover. Repeat.

91. Paint your dreams with our travel colors.

92. Let’s chalk your travel story.

93. Memories over monuments, moments over milestones.

94. Freedom to explore, courage to encounter.

95. Nothing soothes the soul like travel.

96. It’s the journey, not the destination.

97. Let’s find some beautiful place to get lost.

98. Creating milestone memories.

99. Experience the world, one destination at a time.

100. Crafting journeys, creating stories.

Tagline for Travel Agency

101. Fun is just a flight away.

102. Adventure awaits, let’s find it together.

103. Wander where the wind blows.

104. Make the world your playground.

105. Vacation mode activated with us.

106. We believe in the power of travel.

107. The journey is where the memories are.

108. Every journey has a story, let’s create yours.

109. Explore the world, one culture at a time.

110. The world is a book, and we are your bookmark.

111. Destination unknown, Journey unforgettable.

112. Travel is the best teacher.

113. World-class journeys, for a world-class experience.

114. Pack your bags, start your adventure.

115. Time for a new adventure, are you ready?

116. Dive into destinations.

117. Leave the map behind, follow your instinct.

118. Live your dreams, not your fears.

119. Wander. Wonder. Repeat.

120. Explore like never before.

121. Let the sea set you free.

122. Rejuvenate, Relax, Travel.

123. Getaway from the everyday.

124. Live your travel tale with us.

125. Choices make us, choose your next destination.

126. Experience life beyond the horizon.

127. See life through a new lens.

128. Travel far enough, you meet yourself.

129. One’s destination is never a place, but a new way of seeing things.

130. Find joy in the journey.

131. Inspire. Explore. Discover.

132. Satisfying your travel cravings.

133. Experience the path less travelled.

134. Life begins at the end of your comfort zone.

135. Discover more than you search for.

136. Adventure begins where plans end.

137. Bringing the world closer to you.

138. Life’s a journey, let us guide you.

139. Make your life a story worth telling.

140. The world is a book, and travel is reading it.

Slogan for Travel

141. Travel with us to travel with joy.

142. Meet the world with open arms.

143. Passport to your dream destinations.

144. We help you escape the ordinary.

145. Explore the unexplored.

146. Push boundaries, set sights high.

147. For the love of journeying.

148. The road to memories starts here.

149. Four corners of the world, endless possibilities.

150. Pack light, travel far, live long.

151. Making travel plans into travel experiences.

152. Let the adventure seize you.

153. Go offbeat with us.

154. Why travel? Why not?

155. Discovering destinations differently.

156. Where adventure meets tranquility.

157. Find yourself through wanderlust.

158. Discover your travel spirit.

159. Embrace the thrill, live for the journey.

160. Don’t dream it, travel it.

161. Let the wandering begin.

162. Because life isn’t meant to be lived in one place.

163. We make your travel dreams come alive.

164. Unraveling the travel tales.

165. Pack your Adventure.

166. Journey into the beautiful unknown.

167. To travel is to live.

168. Crafting bespoke travel stories.

169. Not just destinations, but experiences.

170. It’s not just about the journey, but also the stay.

171. Your perfect travel companion.

172. The ticket to your wonderland.

173. Always exploring, forever discovering.

174. Hop on, let’s explore!

175. For those with an insatiable wanderlust.

176. Less routine, more travel.

177. Discover the world, one trip at a time.

178. Crafting journeys, creating joy.

179. We turn your dream vacations into reality.

180. A decision to travel is a decision to live.

Travel Taglines

181. Expand your horizons, embrace the world.

182. Welcome to a world of wanderlust.

183. Explore, dream, and discover with us.

184. Embrace the spirit of adventure.

185. Journey for mileage, a destination for mind.

186. Travel……..because you can!

187. Wander more, worry less.

188. Every journey starts with a single step.

189. Dare to live the life you’ve always wanted.

190. Your travel dreams deciphered.

191. The world is your oyster, let’s shuck it together.

192. Fulfilling travel dreams, one destination at a time.

193. Let your journey begin!

194. Live life one trip at a time.

195. Lose yourself in travel.

196. The world is waiting. Be a traveler.

197. From mountains to seas, let’s wander.

198. With us, every mile is a memory.

199. Weaving travel into tales.

200. Journey matters, not the arrival.

Pick the Right Travel Slogan

And there we are – 200 catchy travel slogans that can give your blog or agency the edge it needs.

Every journey begins with a single step, and the journey of making your brand memorable starts with choosing the right slogan. Use these taglines to spark fascination, build a unique identity and make your readers or customers dream of their next adventure.

After all, in the realm of travel, the right slogans can take your brand places, quite literally.

So, pick the ones that resonate with your offerings, and embark on an exciting journey of blending travel, business, words, and imagination!

For more articles on Travelness check out:

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Ph.D. in Geography, Travel Photographer, and Software Engineer. Been on 4 continents and loved them all.

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Manitoba reveals new tourism slogan to pitch to post-pandemic visitors

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2023010915010-889989cf8add02ea9cafc21e08e5645de9fc81f589ef1894c6f59d1fb2b5dabd

WINNIPEG — Manitoba's tourism industry has a new slogan and marketing campaign to try to lure more visitors.

Travel Manitoba, a provincial Crown corporation, has changed its marketing tag line from "Canada's heart beats," adopted eight years ago, to "Canada's heart is calling."

There are also new advertisements and new lettering that features a polar bear inside the "A" in Manitoba.

Travel Manitoba president Colin Ferguson says the new brand is aimed at a more emotional connection to travel.

He says that could mean having your heart race during an outdoor adventure or having a reflective moment at a museum.

The corporation spends about $9 million a year on marketing and Ferguson says one of the target areas now is California, where direct flights to Winnipeg recently started.

"When you look around this province and some of the things that have happened in the last 10 years, there's been some amazing new additions," Ferguson said Monday, pointing to examples such as Qaumajuq, a large Inuit art gallery in downtown Winnipeg.

The Manitoba government committed in 2019 to spend five per cent of all tourism tax revenues on Travel Manitoba initiatives, up from the previous four per cent.

Ferguson said the corporation is aiming to increase total tourism spending from the pre-pandemic high of $1.6 billion to $2.5 billion by 2030.

This report by The Canadian Press was first published Jan. 9, 2023

The Canadian Press

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  1. Travel Manitoba unveils Manitoba: Canada’s Heart Beats campaign

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  2. Manitoba: Canada's Heart Beats is Travel Manitoba's New Slogan

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  3. Manitoba reveals new tourism slogan to pitch to visitors

    travel manitoba slogan

  4. Travel Manitoba Launches New Brand & Slogan

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  5. Travel Manitoba unveils new heart-themed slogan

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  6. New travel brand, slogan for Manitoba aim to tell the world 'Canada's

    travel manitoba slogan

COMMENTS

  1. New travel brand, slogan for Manitoba aim to tell the world 'Canada's

    City's new place brand, slogan aim to tell the world Winnipeg is 'made from what's real'. In 2019, the tourism industry generated $1.6 billion in Manitoba, but that number dropped during the ...

  2. Travel Manitoba reveals new slogan to attract tourism

    Published Jan. 9, 2023 12:36 p.m. PST. Share. WINNIPEG -. Manitoba's tourism industry has a new slogan and marketing campaign to try to lure more visitors. Travel Manitoba, a provincial Crown ...

  3. Travel Manitoba launch refreshed tourism brand, slogan

    Travel Manitoba launched what officials called a 'refreshed' tourism brand and slogan, hoping to encourage tourists to come to Manitoba. ... businesses being highlighted as Travel Manitoba ...

  4. Travel Manitoba launches new tourism branding campaign

    Travel Manitoba wants to get to the "heart" of what travelling throughout the province means. ... Beats" slogan first introduced back in 2014. The new-and-improved tagline, "Canada's ...

  5. Travel Manitoba rolls out new slogan, ad campaign aimed at boosting

    Travel Manitoba announced the new slogan "Manitoba: Canada's Heart Beats" to sell the province to tourists. The goal of the new campaign is to grow tourism dollars in the province from the ...

  6. Travel Manitoba

    In Manitoba, we know the longing for travel is felt in the heart. So when your heart needs quiet, or when it needs to race, sing or reflect, follow it here to the middle of Canada. Whether you're a local or a visitor, Canada's heart is calling. Read the Brand Story. Brand Videos.

  7. Travel Manitoba unveils new heart-themed slogan

    CBC's Meagan Fiddler reports. Travel Manitoba unveiled a new slogan for the province on Thursday, with the hope of pulling on a few heart strings. The crown corporation is planning on launching a ...

  8. Manitoba adopts new tourism slogan and marketing campaign

    In a bid to attract tourists, Manitoba's tourism industry has adopted a new slogan and marketing campaign. Travel Manitoba, a provincial Crown corporation, had adopted "Canada's heart beats" as its marketing tag line eight years ago. This has been changed to "Canada's heart is calling."

  9. New Manitoba branding campaign announced at tourism summit

    New Manitoba branding campaign announced at tourism summit. Travel Manitoba wants to get to the "heart" of what travelling throughout the province means. The tourism organization launched a refreshed branding campaign Monday morning — an update on the "Canada's Heart …Beats" slogan first introduced back in 2014.

  10. Manitoba reveals new tourism slogan to pitch to post pandemic visitors

    Manitoba's tourism industry has a new slogan and marketing campaign to try to lure more visitors. Travel Manitoba, a provincial Crown corporation, has changed its marketing tagline from "Canada's heart beats," adopted eight years ago, to "Canada's heart is calling." There are also new advertisements and new lettering that features a polar bear inside the […]

  11. Manitoba reveals new tourism slogan to pitch to post-pandemic visitors

    WINNIPEG - Manitoba's tourism industry has a new slogan and marketing campaign to try to lure more visitors. Travel Manitoba, a provincial Crown corporation, has changed its marketing tag line ...

  12. Manitoba reveals new tourism slogan to pitch to visitors

    Manitoba's tourism industry has a new slogan and marketing campaign to try to lure more visitors. Travel Manitoba, a provincial Crown corporation, has changed its marketing tag line from ...

  13. City's new place brand, slogan aim to tell the world Winnipeg is 'made

    He said Travel Manitoba has helped a dozen other Manitoba locations come up with place branding since 2017, including Flin Flon and the Whiteshell. Reaction to the slogan was mixed on social media.

  14. Manitoba Reveals New Tourism Slogan to Pitch to Post-Pandemic Visitors

    WINNIPEG — Manitoba's tourism industry has a new slogan and marketing campaign to try to lure more visitors. Travel Manitoba, a provincial Crown corporation, has changed its marketing tag line ...

  15. Manitoba reveals new tourism slogan to pitch to post-pandemic visitors

    WINNIPEG — Manitoba's tourism industry has a new slogan and marketing campaign to try to lure more visitors.

  16. Manitoba reveals new tourism slogan to pitch to post-pandemic visitors

    WINNIPEG — Manitoba's tourism industry has a new slogan and marketing campaign to try to lure more visitors. Travel Manitoba, a provincial Crown corporation, has changed its marketing tag line from "Canada's heart beats," adopted eight years ago, to "Canada's heart is calling." There are also new advertisements and new lettering that features a polar […]

  17. Manitoba reveals new tourism slogan to pitch to post-pandemic visitors

    Travel Manitoba is trying to lure more visitors to the province with its new slogan and marketing campaign, shown in this undated mockup.THE CANADIAN PRESS/HO-Travel Manitoba *MANDATORY CREDIT* WINNIPEG — Manitoba's tourism industry has a new slogan and marketing campaign to try to lure more visitors.

  18. Visits to Manitoba lag behind pre-pandemic levels, but those who come

    Travel Manitoba's marketing campaign and slogan, aimed at drawing tourists to the province, could use a little more urgency, based on the latest available data. Canada's heart is calling, but it ...

  19. List of provincial and territorial nicknames in Canada

    "Canada's Heart Beats" — Travel Manitoba's current slogan since 2014. "Friendly Manitoba" — currently used on its license plates. Former Nicknames/Slogans "The Postage Stamp Province" — in its original form upon joining Confederation, Manitoba's size and shape resembled a postage stamp when viewed a map of Canada. The name faded after the ...

  20. Hey, Manitoba, here's some Wicked good slogans

    Hey there, time traveller! This article was published 29/01/2011 (4782 days ago), so information in it may no longer be current.. Hands up, everyone who agrees the slogan Travel Manitoba is ...

  21. 200 Original Travel Slogans that are actually Great

    Taglines and Slogans for Travel Agencies and Bloggers. Here are 200 catchy travel slogans and taglines you can use for your travel agency or for your blog to inspire wanderlust, promote your services, and create a memorable brand identity. 1. Experience, not just travel. 2. Always, more than you imagine. 3. Live the journey, cherish the memories.

  22. Manitoba reveals new tourism slogan to pitch to post-pandemic visitors

    WINNIPEG — Manitoba's tourism industry has a new slogan and marketing campaign to try to lure more visitors. Travel Manitoba, a provincial Crown corporation, has changed its marketing tag line from "Canada's heart beats," adopted eight years ago, to "Canada's heart is calling."