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Best Tourism Websites of 2024 | 24 Examples + Templates

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My name is Ralph de Groot . I'm the founder and author at My Codeless Website. Wake me up for a great web design. I love writing about website examples , too! 

P.S.: I always follow our editorial policy when writing my articles, to make sure they are really helpful and useful for you.

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1. Vela Nordic

https://velanordic.com/

Let’s start with their quote: “ Let’s discover the Nordic and Arctic together, all it’s wonders and great infinities.” I love it. This website is a true winner, as it has a slick design but communicates the right information at. thesame time. The color scheme just matches perfectly with the aesthetic of the design. Check it out now!

Things we love about this web design

• Powerful images
• Great copywriting
• Clean design

Click the blue & white buttons to get started, or find a web designer 🚀

2. Grand Forest

https://www.grand-forest.gr/

Oh yes, I love this website. The design is very modern and sophisticated. The slideshow of their landscape can easily make your jaw drop and get you excited. The font and color scheme just blends perfectly, creating perfect well-polished website design. Awesome!

• Nice color scheme
• Nice shapes
• Clear call to action

3. Story Scape Travel

https://storyscapetravel.co.za/

I like how this website chose a color scheme and used it throughout the entire design. On top of that, the pictures are simply amazing. When you’re building a tourism orientated website, make sure to invest in great images like these. I just love every elements on the website, very creative and fun. Well done!

• Clear call to actions throughout the website
• Professional photography

4. Michael Tours

https://michaeltours.com/

This is one of the most professional and clean websites I’ve seen in the tourism sector. The typography throughout this design is spot on, and is used well with lots of white space. I also love the copy on the site that is very enticing and helpful if you really want to go on a tour. Great job!

• Big and bold images
• Clcean design
• Great typography

5. Mary Wright

https://marywrighttravel.com/

Yes, I like this one. Although it’s a completely different design than the others ones in this list, it’s one you should definitely check out. It’s filled with call to actions and colourful content items. Inspiring design! Colorful design is like a feast to the eyes and it can easily bring potential customers to your website.

• Inspiring design
• Lots of colours
• Nice call to action buttons

6. Snorkel Shell Island

https://www.snorkelshellisland.com/

Kids and kids at heart will definitely love this website. What a cool website! Their background video instantly tells you what they’re about. The shapes, the images, very appealing. Every element on the website just matches well with each other and creates a great aesthetic for the website. Definitely a must-see!

• Nice image shapes
• Clear background ideo
• Long homepage

7. Madeira Happy Tours

https://www.madeirahappytours.com/

I like how to website instantly captures the attention of the visitor with 3 different sorts of tours. It’s interesting to see how they draw you into the offer pages. Nice approach! Another thing I love from the design is the easy navigation of the page, which is a big plus point. Make sure to check it out now!

• Nice conversion strategy
• Cool design
• Very conversion focused

8. Iceland Tours

https://www.icelandtours.is/

Love this one! This beauty of a tourism website is one of the examples which I find very inspiring. The left side of the screen features inspiring images, while the right side is solely focused on helping you to book tours. Well done!

• Nice images
• Cool conversion strategy
• Nice offer pages

9.Aguas de Ibiza 

https://aguasdeibiza.com/

What I love about this website is the luxurious vibe that gives great energy to the visitors of the website. The whole scenery on the slideshows can easily attract the attention of visitors and make them to stay longer. Every element on the website just exudes sophistication, so make sure to check it out now.

• Elegant web design 
• Very clear call to action button

10. Whale Watching Sydney

https://www.whalewatchingsydney.com.au

Want to see an example which leverages video to convert visitors into customers within 5 seconds? Oh yes – check this one out! I love their background video combined with a clear call to action above the fold Well done! I love the neat and clean look of the website. Check it out now!

• Epic background video
• Nice menue structure
• Nice booking feature

11. Thrillophilia

https://thrillophilia.com

Thrillophilia’s website impresses with its fantastic design! Cleverly incorporating subtle calls to action seamlessly into the layout, they’ve created a user-friendly experience. The softened corners of image shapes add a welcoming touch, making navigation both simple and fascinating. A standout example of effective and user-centric web design!

• Amazing design
• Conversion focused in a subtle way

12. Tofino Resort

URL:  https://tofinoresortandmarina.com/

Tofino Resort is as spotless as it possibly can be. The homepage employs a unified color scheme and includes some incredible images. I adore the font and tagline they chose for it. Their website has some cool scrolling animations that make everything look and feel “just right.” Well done!

• Amazing typography
• Nice backgrounds throughout the entire website

13. Silo Ridge

URL:  https://siloridge.com/

This website knows how display its services engagingly. As a result, visitors are interested and would want to see the whole thing. I suggest visiting this one if you want to learn more about modern approaches. The use of visuals are great, paired with informative texts that’ll help you know what you require. 

• Engaging background video
• Minimalistic design
• Elegant style

14.  Aguas De Ibiza

URL:  https://aguasdeibiza.com/

Aguas De Ibiza’s website is heavenly right from the homepage. I love how lively the atmosphere is. The designer did such a great job of choosing images that offer a sense of warmth, urging you to book a vacation immediately. Visit this one if you like friendly interfaces and atmospheres. 

• Incredible background video
• Lots of white spaces
• Clear yet subtle call to actions

15. Espacio Waikiki

URL:  https://www.espaciowaikiki.com/

Espacio Waikiki did a fantastic job of showcasing the beauty of their hotel using a video background. The visuals perfectly conveyed the brand. Furthermore, I appreciate how well the “reserve” button blends into their color scheme. Nice outcome overall!

• Minimal yet powerful design
• Luxurious design

16. Costeno Beach

URL:  https://www.costenobeach.com/

One of the happiest hotel website examples I’ve ever seen is Costeno Beach, with its warm welcome video, exciting events , and fantastic dorms. Because the designer did a great job of bringing holiday vibes to their visitors, everything feels good. You will undoubtedly feel as though you have already arrived in paradise after viewing the landing page . Outstanding work!

• Clear call to actions
• Awesome color scheme

17. Tofino Resort

18. Belmond

URL:  https://www.belmond.com/

Belmond’s website displayed a strong booking feature above the fold, along with grand video backgrounds and stylish typography.  How amazing is that! Every page looks modern and well-thought-out. Visit this website if you want to witness something amazing. 

• Nice background video
• Slick design
• Clear booking bar above the fold

19. Casa Angelina

URL:  https://www.casangelina.com/

This website truly feels like a work of art. The typography is absolutely stunning and eye-catching. You’ll also find some cute scrolling animations and lovely images as you scroll down. The designers are definitely skilled in their field. Outstanding work. Click the link to learn more about their services! 

• Incredible pictures
• Lots of whitespaces 
• The website contains a nice looking floating call to action bar 

These are my favourites.

BONUS –  Here is my favorite template

Tourism Template

URL:  https://mycodelesswebsite.com/try-theme/resort

Why this is such a great template:

• Clean design, great to turn visitors into customers
• Wordpress compatible, easy to customize
• Free download if you’re a Divi member

BONUS: Elegant Themes

URL: https://elegantthemes.com/

Although this one officially shouldn't be in this list - I couldn't keep this one from you. Elegant themes has amazing website themes and leads by example. Their own homepage looks stunning .

What you can learn from this great  website

• Playful design
• Great user experience

Modern Examples

Startup Examples

Wix Examples

More website examples

3 Award Winning Web Designers I recommend

I highly recommend you to have a look at their portfolios!

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Explore inspiring website templates

Epic website templates you install and customize.

Select the right page builder.

Using a page builder allows you to build a website without using code.

Here is the one I recommend.

About the author

My name is Ralph de Groot. I love excellent web design. In fact, you can wake me up at night if you find an inspiring website. Besides writing on My Codeless Website I also love to read and travel.

PS: If you decide to purchase a tool I recommend, I get a small commission at no extra cost to you.

Checklist: 5 ways to make your tourism website beautiful and highly converting

1. design mobile first.

Last year over 52% of all the website traffic worldwide came from mobile devices.

More than half of the website visits are on a mobile device.

This percentage will only increase in the coming years, therefore the mobile design of your website is crucial for the success of your tourism business.

When designing your website, think about the mobile design before you build your desktop website.

2. Whitespace is king

Remember the last time you read a book which had:

• Long sentences
• Never ending paragraphs
• A small font size

Did you like it? Probably not.

Give your visitors a pleasant user experience and use lots of ‘breath’ throughout your design.

Just like your paragraphs shouldn’t be too long, add some whitespace between each block of your website.

Your visitors need small breaks when scrolling down your website.

It helps your visitors to absorb information and it gives a clean look to your website.

3. Don’t break the 5 second rule

The moment a visitor lands on your website you only have 5 seconds to make a good impression.

That’s 5 short seconds to convince your visitor to stay on your website – and don’t hit the ‘back’ button.

Make sure the text on your website is appealing and gets your visitor excited. Don’t waste the first 5 seconds of somebody’s visit with unnecessary fluff.

4. Showcase your work with great images

When you’re hiring someone to do something which is important to you, you want to make sure they do it right.

And sure, they can tell you they’re the best at what they do. But wouldn’t it be better to see some proof?

Your visitors think just like this. That’s why you need to establish social proof by showcasing previous tours with great images and videos.

When it comes to creating social proof, more is better. This goes for the entire tourism industry.

5. Watch people using your website without telling them what do do

Once your website is ready it’s time to launch. Well, almost.

Invite some friends or colleagues and put them in front of a computer. Ask them to pretend to be a potential customer and have them visit your website.

Now sit next to them, and don’t say anything (this will be harder than you think).

Do this with at least 5 people and learn from their behaviour:

• Did they follow the steps you expected them to?
• Did your website load fast enough?
• Was everything clear to them?

Growth hacking: 3 powerful strategies to promote your tourism website

1. use paid advertising.

Yes. This one is super obvious. But when used well this can be the biggest source of quick growth for your business. Let’s say every client brings you $100 in profit. And let’s say 1 out of every 100 clients becomes a client. That means you’re allowed to spend $1 to acquire a website visitor.

Now let’s say you’re running Facebook ads and you only pay $0.60 for a visitor.

That means you’re profiting $0.40 on every person who visits your website. I’d say, start spending on paid advertising!

2. Use local SEO

SEO is a great way to attract local clients. SEO stands for Search Engine Optimization and helps you to get free website traffic through search engines.

Check out these articles about local SEO if you you want to learn more about this:

• https://ahrefs.com/blog/local-seo/
• https://moz.com/learn/seo/local

3. Target hot traffic with retargeting ads

A potential client is looking for a tour  and stumbled upon your website. But after scrolling through your website for 30 seconds, he or she got a phone call from a friend. After calling for 20 minutes they forgot about your website and they close down their computer.

That’s why I use retargeting advertisements to bring back these lost leads.

This will enable you to display advertisements to people who visited your website.

Just install a Facebook pixel on your website to target all your website visitors with an advertisement on Facebook or Instagram .

What makes a good tourism website?

A tour operator design should have a clean design, be easy to navigate and include a lot of social proof. Have a look at this page for great example websites.

How to create a tourism website?

• Analyze the best examples on this page
• Make notes of what you like – and what you don’t like
• Design your own site with this drag & drop website builder 
• Publish your website with our recommended hosting platform .

How much does a tourism website cost?

A web designer will charge anywhere between $2500 and $4000 for a decent website. However, this article will teach you to do it yourself for less than $100.

What information is needed on a tourism website?

Your website will need at least the following pages: ‘Home, About us, Contact, Tour overview. To create trust with your visitor it’s important to show lots of pictures of your products.

BUSINESS STRATEGIES

14 best travel and tourism websites to inspire your own

• Kylie Goldstein

While the pandemic affected many industries, it irrevocably changed the travel and tourism sector. As the World Economic Forum reports , “In 2020 alone, the [tourism] sector lost $4.5 trillion and 62 million jobs, impacting the living standards and well-being of communities across the globe. Moreover, the halt in international travel gave both leisure and business travelers the chance to consider the impact of their choices on the climate and environment.”

That being said, airline ticket prices are starting to rise again and airports are struggling to keep up with demand. Furthermore, amid current economic and environmental shifts, more travelers are seeking sustainable tourism options—and the industry has begun to adapt.

Whether you’re new to tourism—curating local experiences or renting out your home—or a travel veteran who has weathered the storm of tourism woes, there’s no better time to create a website for your tourism and travel types of businesses - its the perfect service business idea . We’ve compiled a list of some of the best travel websites, plus a few tips on what to include on your own.

Read Also: How to start a business

What is a tourism and travel website?

The tourism and travel industry has become more accessible than ever. The internet has made it easier to research, plan and book trips, all with just a few clicks. You can find everything from flights, hotels, and restaurants to car rentals and local experiences online.

A tourism or travel website serves as an information hub for prospective travelers planning a getaway. Today, people travel for a range of experiences—babymoons, staycations, voluntourism or bleisure—you name it. So, provide as much relevant information as possible to help users plan their trips.

When creating a travel website, entice travelers with blogs or video content that offers insider tips and local secrets. You can discuss practical information like local currency, customs and expectations, or review or rating popular destinations. You can also supply average local prices for travel necessities, offer tips for transportation or even add a Google Map of your favorite spots.

Tip: You can understand how to plan your website , then make your hotel website with Wix, complete with ready-made travel and tourism templates .

Best travel website examples

Let’s explore a range of tourism website examples, all built with Wix:

Inward Travel

Tourism Richmond Hill

Echo Fitness

African Empire Tours

Champlain Tours

Bella Vista

Home Sweet Home

Immanuel Wilderness Lodge

Sea Breeze Panormos

Jon's Carmel Marketing Cooking Class and Food Tour

The Berlin Storyteller

All Inclusive Vacations

Twende Zetu Kilimanjaro

01. Inward Travel

Creator Noå runs Inward Travel to “take the opportunity of lifelong learning, to improve quality of life and performance by consciousness and exercise.” The company curates unique cold water experiences, sweat-dripping-exercises and leadership trails in destinations like The Netherlands.

Inward Travel’s minimal one-page website highlights the relevant information clearly and concisely. The enticing video strip in the first fold of the website instantly paints a picture of the experiences offered. The simple color palette aligns with the brand messaging and the site effectively uses his logo, including the favicon.

02. Tourism Richmond Hill

Canadian-based Tourism Richmond Hill’s informative website includes thorough details for both locals and visitors alike, paired with eye-catching visuals and clear language. A clear menu leads users to navigation options like ‘restaurants around town,’ ‘where to stay,’ ‘things to do, and ‘useful links’. Additionally, their ‘Shop Local, Support Your Community,’ section expands their potential visitor pool, encouraging residents to treat their hometown like a tourist destination.

03. Echo Fitness

Don’t let the name fool you, Echo offers much more than just a fitness website . The homepage gives a brief description of all of Echo Fitness’s services, including active holidays, fitness retreats, personal training and ski instruction—all based in Zermatt, Switzerland—with clear CTAs to learn more. Each section includes a thorough description, complete with sample itineraries of previous trips or retreats. The travel website also gives a clear breakdown of plans and pricing, with a clear Book Now button for easy requests. Echo Fitness’s social media bar also includes a link to TripAdvisor, using this external platform to establish trust from previous travelers’ reviews.

Learn more: Travel business names

04. African Empire Tours

African Empire Tours immerses travelers in the culture, architecture and natural splendor of Asante, Kongo, Songhair, Zulu and Ethiopia. The tourism website clearly outlines the five tour destinations and gives a clear itinerary example.

African Empire Tours also smartly includes a clear Subscribe form above their contact information to engage with prospective travelers in the research/deciding phase of trip planning. Adding a subscribe form can help you keep visitors up to date on your business offerings.

05. Champlain Tours

Champlain Tours puts their pre-arranged group and customizable private tour options front and center, so prospective visitors can easily find what they want. They also include links to their social media profiles, including their YouTube channel which showcases video content of what visitors can expect when on tour with the company. They also prominently display previous travelers’ customer reviews as social proof to establish trust.

06. Japan Time

Japan Time’s Tom and Stav share their first-hand experiences with a range of thoughtful blogs, guides and tips for other travelers looking to make the most out of their experience. They break down the essentials like travel budget, transportation, food as well as holidays and cultural traditions in the land of the rising sun. The travel site also includes experiential tours like a “Culinary evening in Osaka” or “Ikebana techniques” that visitors can directly book online.

07. Bella Vista

Ciao Bella—arriving at Bella Vista’s vacation website offers an instant escape into the Sicilian countryside. Parallax scrolling brings the hotel to life; from a close up shot of a mouth-watering cannoli to the gorgeous view their property boasts, visitors will want to book a vacation and sign up for Italian lessons, too. This is one of the best hotel websites we've come across, as the captivating photos take you on a beautiful Italian getaway.

08. Home Sweet Home

Sometimes when vacation planning, you want a home away from home rather than a big to-do. Well, at France’s Home Sweet Home, you can choose from three uniquely styled rooms fit for comfort, relaxation and fun. Take a closer look at the photo gallery for every room and start to feel that vacation vibe seep in. Our favorite part? Their on-site private spa services.

09. Immanuel Wilderness Lodge

For those seeking adventure, consider Immanuel Wilderness Lodge, located in the Namibian Savannah. This family-run lodge has earned a collection of rave reviews and well-deserved TripAdvisor awards. For those who prefer to know exactly what to expect before arriving, their amazing 360° virtual tours show off their accommodations, lobby, restaurant and surrounding property.

10. Sea Breeze Panormos

Is there anything more exotic than a Greek vacation? After browsing their travel website, you’ll know why the four properties comprising Sea Breeze of Mykonos offer a quintessential vacation spot. Look at the romantic views, pristine accommodations and learn about what this magical island offers.

Using a teal Book Now button pops out amid the muted gray background, helping users know exactly what to do upon entering the site.

11. Jon’s Carmel Market Cooking Class and Food Tour

Almost any traveler to Tel Aviv knows that a visit to the Carmel Market is a must. Jon’s Carmel Market Cooking Class and Food Tour’s clear and direct website makes it incredibly easy for travelers to navigate through the famously bustling market. Jon, the owner, includes a short, captivating video that lets visitors know what a typical day in the market looks like. He also provides a detailed itinerary and a strategically placed CTA for Book Now.

Jon also uses a Wix pro gallery to showcase the vibrant colors and flavors of the food market. His contact information is easy to find, and includes links to all his social channels, including his TripAdvisor rating.

12. The Berlin Storyteller

Dennis Behnke, a Berlin native offers his tour services and in his own words, “Be it on foot and public transportation, be it on bike or in a van, let me help you create your perfect Berlin private tour.” His thoughtful and well-organized tourism website includes a clear list of his unique tours with detailed descriptions and lengths. Behnke has native experience and insights into the diverse city.

He includes his TripAdvisor rating directly on his homepage alongside a personalized explanation of his experiences, effectively reinforcing his brand name as the Berlin Storyteller. Working as an independent tour guide is a great service business idea. It can be a great side hustle or full-time venture if you have detailed knowledge of a city or specific destination.

13. All Inclusive Vacations

This travel website asks users a simple yet profound question upon entry—where to? For those who connect with this spark of wanderlust, there’s a relevant questionnaire to fill out and to receive a range of all-inclusive vacation packages.

This travel website also offers visitors drone video content, providing a bird-eye’s view and immersive look into each exotic getaway. In addition, All Inclusive Vacations includes their team’s photos, letting prospective travelers know who they’re talking to while planning their trips. A chatbot provides instant responses and efficiently handles incoming questions as well.

14. Twende Zetu Kilimanjaro

For hikers looking to experience iconic Mount Kilimanjaro, this travel website offers practical information including medical details, experiential knowledge, trip schedules and trail guides. Users can easily navigate the clearly laid-out information, helping them to understand the most relevant information before such an exciting hike.

What to include in a tourism and travel website

Every tourism or travel website will vary depending on the destination and target visitor. However, most travel websites should include the following:

Easy-to-use scheduling software

High-quality photography and images

Relevant information about nearby attractions—including museums, arts, cultural events, restaurants and shopping

Packing advice

Maps and directions

Public transportation information (note if users need to download apps in advance)

Air travel and airport information

Language guidelines and local slang

Clear links to social media channels

Contact information

Reviews or testimonials

An online store to buy branded or local merchandise (use an online store builder  for this)

Ready to create a blog  for your travel website?  Make one today. Or read more about how to start a travel blog .

Travel and tourism website design tips

Whether you have created a hotel website  starting from scratch or you are updating your current travel website, keep these design tips in mind.

Include a logo.  A logo can help establish consistency for your brand’s online presence. A good logo should communicate the crux of your destination, tour company or rental and help visitors make a positive association with your business before they even arrive. You can use a free logo maker  to design a logo for your travel website, plus use it for business cards, brochures, branded merchandise and social media channels.

Ensure a cohesive design.  Select a representative color palette for your brand and stick to it throughout your travel website’s visual identity. For example, if you run a natural spa getaway, stick to tranquil and calming colors over rugged and earthy tones that better match an extreme sports tour guide. With Wix’s editor's site and theme design , you can customize your website colors, fonts and images and maintain a cohesive look with automatic theme updates across your site’s pages. Also check out some of these general website examples  for inspiration.

Use images.  For prospective travelers planning their future getaways, high-quality images can immediately transport them to your destination. We recommend ​​using  JPEG ,  PNG  and GIF files for images to appear their best on your site.

Don’t overload pages.  Travel is all about the escape. Make your site’s user experience just as relaxing as traveling should be—don’t overload it with superfluous content or features. Tip:  Build your travel website with Wix website performance  at its core. Sites offer better page load speed plus Wix’s site speed dashboard  to test, analyze and optimize your site’s performance for both desktop and mobile.

Think about site hierarchy.  As visitors explore your site, you want them to receive relevant information and experience your offering efficiently. Prioritize your main pages and create menus, headers and subheaders that clearly reflect this hierarchy. Not only will this create a better user experience (and hopefully convert visitors to customers), but it will also make it easier for Google’s search engine robots to scan and index your pages.

Make it mobile friendly.  Mobile accounts for approximately half  of web traffic worldwide, meaning potentially half (or more) of visitors will explore your website via their devices. Creating a mobile-friendly travel and tourism website will ensure a better experience, regardless of device. Tip:  The Wix Editor automatically creates a mobile version for every website  it designs.

Lean into templates : Templates are a great way to create a design-friendly travel and tourism website in an efficient way. Here's a selection of our favorite travel and tourism templates from Wix: Travel services templates , Travel agency template , Food and travel website templates , Travel blog template , Travel documentary templates , Hotel and BnB website templates.

Consider SEO.  If you optimize your travel website content to rank on search engines, you can increase your traffic. How? First, target specific keywords. For example, think of your prospective travelers: what questions or phrases might they search for that could lead them to your tourism website? Integrate these keywords into your website content. Tip:  Check out Wix SEO features  or the Wix SEO hub  for more detailed steps that’ll help your travel website perform better on search engines.

Maintain your travel website . Just as you care for your hotel or tours, you need to apply the same TLC to your website. Fresh and up-to-date content (like prices and current links) can help users get the most out of their experience.

Try out new technologies.  Following the latest travel technology trends , try integrating a chat bot for quick responses and user engagement or use 3D/AR viewer  to give users a virtual tour of your destination.

Travel and tourism websites FAQ

What are some famous examples of travel websites.

There are many: Skyscanner, AirBnb, Kayak amongst others.

What are the different types of travel websites to create

Related posts.

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The 10 Best Designed Tourism Websites in the World 2022

Mary Ann Ha , Skift

June 15th, 2022 at 2:30 AM EDT

In a frantic attempt to avoid being left behind, official tourism organization websites are doing their best to catch up to the high expectations of the new traveler — tourists of the post-pandemic digital age.

Mary Ann Ha

Almost every tourist these days is making decisions about their travels based on what they see online. From themed trips to budgeted food tours, travelers crave previews of potential destinations and surf the internet to learn anything they can about a new and exciting spot.

Due to intense levels of pent-up travel demand followed by impulsive and impatient post-pandemic travelers, tourism website design is more important now than ever before. The competitive space for well-designed websites is more ambitious, and reliance on digital platforms as a dependable resource for travel inspiration is at an all-time high. Looking at the Gen Z traveler, it’s easy to notice that attention spans have shortened immensely, and tourists are treating trip planning like a shopping experience, picking and choosing elements of their vacations after engaging in a few seconds of appeal.

With that being said, tourism organizations are slowly learning that the old ways simply don’t work anymore — paragraphs of information on the screen, redirection that continues tab after tab, slow and clunky navigational experiences, depressing color palettes, and promotional descriptions of sites that don’t answer any of the truly important questions, especially for a more conscious traveler worried about climate change, and other threats.

After two years of rapidly-evolving digital growth, several websites have succeeded in breaking out of that dull and repetitive cycle. Here is Skift’s 2022 list of best designed tourism websites — ones that hit the spot both visually and navigationally, and are taking note of what the modern traveler wants, how they think, and most importantly, how they behave.

1. Visit Iceland

The clean-cut and minimalistic nature of Nordic graphic design works well to communicate visual appeal, send concise messages with clarity (or humor), and entice further curiosity with minimal effort, especially in the website world. Visit Iceland leads our list with a transitional homepage display, decorated with background images that hover along the page as they overlap and interact with the text on the screen, making the website feel inviting and alive.

As users scroll further down, the website displays excellent examples of utilizing the organized nature of drop-down menus and vertically moving lists. With a clean white background and bold capitalized black font, readers are able to quickly catch sight of what they want to read, without feeling overwhelmed by options. Blog articles of potential itineraries and Iceland travel tips are also organized in a format reminiscent of Youtube, integrated with carousel elements that are easy to view via mobile phone. 

Accessibility to greener travel options within the website is always a plus — Visit Iceland has an entire page dedicated to helping travelers join in on Iceland’s commitment to preserving their nature, including a list of environmentally certified businesses, a carbon footprint calculator, and an easy-to-follow list of tips for sustainable travel in Iceland.

2. Visit California

While the homepage might look typical at first glance, Visit California’s “Experience California” layout is one of the best designs we’ve seen in the tourism website game. Swipe left as soon as you get onto the landing page (a surprising, but not too complicated way to navigate the site, which keeps visitors engaged), and users are immediately whisked into a three-dimensional space to explore what the state of California has to offer to their tourists.

To the new millennial and Gen Z traveler, design and aesthetic can be just as or more important as destination information and travel guidance. Interactive visuals and bold colors speak to the character of California as a vacation spot, filled with globally cultural experiences and advanced businesses in design and technology — adding to the visitor’s impression of what a trip to California could be like. 

As the home of Los Angeles and the land of influencers, Visit California also fully embraces the use of User-Generated Content as a promotional tool, and displays this in an easy-to-digest format.

3. Z ürich Tourism

Speaking of Nordic graphic design and user-generated content, the official website for the city of Zurich is another example of the excellent use of white space. Dedication to sans serif typography, a two-to-three cool tone color palette, and an extremely simplistic, clean layout keeps visitors from feeling overwhelmed and allows for a breathing space to go through all the activities offered on the website. 

Beneath several of the suggested activities, restaurants, and bars, the Zurich website also labels whether the business is open or the service is being offered in real time, a unique feature that can be extremely helpful for travelers who are looking for last minute places to enjoy or spontaneously plan a day trip.

Their user-generated content page is a delightfully neat design, with the page tab linked as a single hashtag in the top menu. The entire page acts as a unified social media feed, making all their social media coverage on Facebook, Twitter, and Instagram visually accessible in one view.

3. Visit Brazil

Visit Brazil has all information and links available on their homepage, split into four sections: Experiences, Destinations, Regions, and Travel Information. 

Aesthetically, a framework of yellow is filled with a line-up of action-packed visuals, picture and video, and a section dedicated to Instagram content. They know their visitors, and they recognize that in-your-face video content appeals to those who are looking for some sort of adventure. The video that takes up the entire homepage display keeps visitors engaged at initial glance, and while the website prioritizes promoting their adventurous activities, they balance “fun” with “necessity” and make sure to give easy access to the safety information travelers will need to know when coming to Brazil.

We all know New York City could be its own state, with experience offerings that are equivalent to those of a country.

Set up like a booking site, the NYCgo’s most impressive elements include the UX framework that is deeply familiar to the modern traveler — searching for hotels or accommodations via a search engine reminiscent to short-term rental or airline sites, being able to “like” and save posts or articles for later referral, and of course, a function that offers filtered options to find activities and locations catered to the visitor’s personal preference.

The bold, graffiti-like font that covers the homepage and is used throughout the website is simple, which is a necessary move considering how much text is on the front page. It’s also a great aesthetic choice, a subtle way of speaking to the headlines that cover billboards in NYC. While the website offers slews of information on the homepage, the way it is formatted and presented to the user keeps the aesthetic uncluttered and down-to-earth.

6. Visit Finland

From the logo, to overall design, to choice of font, Visit Finland’s website displays similarities to another extremely popular rental booking site, but when it comes to approachability and visual appeal, borrowing those design elements works in their favor.

The website is a smooth, transparent, and, of course, familiar experience — one that is both modular and linear, showing dedication to navigational simplicity. The design does not shy away from white space and minimalism much like its Nordic counterparts also on this list. Complete use of full-screen photos and stunning imagery is a highlight, as well as the level of scroll-responsive interactivity visitors experience as they explore the site. 

This website also displays various Finnish activities and locations through the save/heart feature, referencing a user experience often seen in online shopping or Pinterest mood boards. The layout feels particularly responsive to the nature of the Gen Zers who spend all their time on social media “saving” posts and ideas.

7. Visit Australia

Like we’ve seen on other websites on the list, the Visit Australia website is hugely loyal to the tile format, which could feel silly if overused, but because the tiles are lined up and sectioned in a cohesive manner, visitors will find it extremely easy to find options for each and every aspect of destination planning. The homepage is lined with left-right carousels of vertical images, appealing to younger generations and optimized for mobile formats.

Drop down menus are also a highlight for this website design. Instead of cluttering the frame with an overwhelming amount of text, the tile format keeps the menu options visually engaging for the user. Integration of beautiful imagery within every step of the user experience shows great dedication towards marketing the destination, which is, ultimately the main purpose of a tourism organization. 

The Visit Australia website offers everything, from itineraries and cultural or geographical activity guides to budgeting and accommodation deals. Recognizing that budget is an important factor for many travelers is also a major plus for any tourism website, as it keeps website visitors within the website instead of browsing other platforms for “best or most affordable deals”. 

Perhaps the highlight of the site is Explore Australia in 8D, an interactive exploratory experience that allows visitors to move through a map of the entire mainland of Australia, including a few islands surrounding the area, and see what each region has to offer, from attractions to lodging and food.

As much as Peru is receiving growing interest as a travel destination in recent years, the country also seems to be extremely conscious about communicating COVID safety measures and restrictions to potential tourists. The immediate landing page of the tourism website gives visitors easy access to ways to prepare and plan for a trip to Peru from home, beginning with multiple avenues to check and double check updated Covid protocols. Showing this level of diligence to Covid measures not only communicates the fact that Peru takes safety protocols seriously, but also allows for international travelers to cross ‘testing or vaccination requirements’, still a major concern at this time, off their list of potential worries.

The team at Peru Travel also takes advantage of the numerous recognitions, media coverage, and awards that Peru receives as a tourism destination, and pushes that at the forefront of their website design. 

The most exciting part of the website is perhaps the VR page, called Peru 360, where one can “visit” various sites throughout Peru in a virtual reality. While this is a method that has grown in popularity amongst a lot of brands during the pandemic, very few official tourism websites have been successful in offering a well-established experience that feels interactive beyond typical images or videos. 

9. Visit Italy

Italy has long-been a tourist-heavy destination, and the team at Visit Italy knows it. At the forefront of their website are easy ways to search, budget, and book the top tourist attractions through the best deals. Viewers barely need to scroll down the homepage before getting immediate access to the Ticket Carousel, with exact prices listed by attraction or location.

Visit Italy’s website isn’t the most ambitious platform design-wise, but it prioritizes digestible formats, such as buttons for each step in planning or tiled carousels, and feels easy-to-navigate overall, especially considering all the information on their homepage.

It’s clear that the website knows what their visitors need — to beat lines, to get the best prices, and to make the most of their time in one of the most famous cities in the world that Italy has to offer. The site is ideal for the tourist who needs to prioritize planning and booking over aesthetic photo inspirations. The website also acts as a search engine of sorts, and does not shy away from redirecting their visitors to other booking sites or options in order to make the best decisions.

10. Visit Greenland

Visit Greenland’s website also sets up like a familiar search engine site (a trend we are observing across most of the designs on this list) but serves mostly for travel inspiration and local informational purposes. The layout of the website is simple and loyal to the use of white space, which allows for their unique graphic design elements to shine through in this particular design. 

Not only are the three-dimensional illustrations beautiful, but they are also interactive, acting as links to the respective relative pages. 

Aside from engaging geographic and cultural graphics, the website also lines up options of various package tours that lead to external provider links, who are more well-versed in helping potential visitors move forward in their planning and exploration process. Because Greenland is a nature-heavy travel destination, the website focuses on displaying a variety of outdoor activities — based on personal interests or geographical location — in order to prevent travelers from feeling deprived of diverse activities. 

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Innovative methods in the digital world are getting increasing ambitious day by day and website designs are trying to be as responsive as possible, as to make sure they maintain their presence in the travel planning space.

In addition to the websites on our list, several other tourism organizations are diving into unique measures to gain attention from the ever-so-hungry tourist of the post-pandemic travel world. Interactive games, like Cape Town’s Virtual Game Tourism Campaign , are one of the few ways these organizations hope to attract younger audiences and give a virtual taste of their destination to potential travelers. The Machu Pichu 360 website invites visitors to enter the world of VR and includes auditory stimulants, a step up from the Peru 360 page in our list, that engages both eyes and ears to fill the void travelers have all been experiencing during Covid.

With the competitive space for tourism websites expanding at an increasing speed and mobile apps taking the spotlight from website platforms , tourism organizations and designers will most likely continue to borrow elements of the newly digital world to keep their platforms running.

Tags: climate change , design , digital , Digital Marketing , generation z , online booking , online travel , pandemic , tourism , tourism boards , tourism campaigns , websites

25 Travel Website Design Examples for Tourism and Agencies

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The quality of design is very important for websites in the travel and tourism industry. These sites need to inspire and entice travelers, so travel website design is usually highly visual.

Regardless of whether the site is for a hotel, resort, travel agent, booking, or tour operator, tourism website design needs to look and function well to appeal to visitors.

On this page, we’ll take a look at travel and tourism website examples to provide web design inspiration and observe some current trends in the travel industry.

The Best Travel Website Design Examples

These travel website examples should provide plenty of inspiration that you can put to good use. Whether you’re creating a site for a hotel or resort, a comparison or booking site, or looking to design one of the best travel agency websites, you’ll find beautiful examples here.

For more web design inspiration , please see some of our other articles, like winery & vineyard websites , restaurant websites , and museum websites .

MORE Family Collection

The MORE Family Collection is a group of resorts in South Africa. The website features a clean design with a heavy does of photos and video clips. The site also uses nice typography with big, bold headline fonts .

Grand Forest

An excellent example of tourism website design, this five-star mountain hotel in Greece features a full-screen background video on the homepage that rotates clips every few seconds. Just about every page on the site includes a very large header photo.

Equinox Explore

The homepage of Equinox Explore uses several full-screen background photos with some scrolling effects. The images carry the load in this web design as the rest of the layout is fairly simple for this travel company.

Tall, True & Tangled

This website uses lots of large images, color, background patterns, and a handwritten font on the homepage. It’s one of the best tourism website design examples you’ll find.

Adams & Butler

You would expect a luxury travel agency to have a beautiful website, and Adams & Butler delivers, providing one of the best travel agency website examples. The full-screen background video on the home rotates through a number of clips that showcase amazing scenery and culture that are sure to have an impact on any website visitor or potential customer.

Aguas de Ibiza

This hotel website uses a lot of images, a nice mobile-friendly navigation menu, and a convenient way to check availability and book your stay.

Makena Golf and Beach Club

Located in Hawaii, this golf and beach club offers a highly-visual experience that is sure to make you want to book a trip. The amount of text content on the site is relatively light, allowing the images to take center stage.

Dorsia takes a different approach with its travel website. Instead of a large photo or video on the homepage, visitors are greeted with a unique illustration. The site is really well-designed with illustrations playing a significant role even on secondary pages.

This luxury Hawaiian hotel uses a full-screen video background, plus lots of big and colorful photos throughout the website.

Maryculter House

Maryculter House uses a large video background on the homepage. The rest of the site is attractive with nice typography. An elegant serif font is used for headlines.

Getaway’s website will have you ready to book a cabin rental for your next trip. The photos showcase cabins surrounded by stunning nature. In addition to viewing properties and units, you can also place your booking when you’re ready.

Visit Arizona

As one of the more spectacular states in the U.S., it makes sense that Arizona would showcase that amazing scenery in its tourism website.

Salt In Our Hair

Travel blog Salt In Our Hair features a beautiful design. The homepage uses a large background image at the top of the page. Naturally, photos play a large role throughout the site.

Explore Charleston

Charleston, SC encourages visitors with the help of an informative, attractive website. You can find the best places to stay, places to eat, shopping, and things to do while you’re there.

Relais de Chambord

This French hotel has a beautiful website to match the elegance of the building and property itself. Photos and typography are among the primary elements that make this website look great.

Spain Collection

Spain Collection offers luxury travel experiences in Spain and Portugal. The site features a lot of photos and videos, as well as some scrolling effects.

Backpacking Tours

Backpacking Tours uses a full-screen background video to grab attention and entice visitors to watch the full promo video. As you scroll down the page, you’ll see a colorful design that incorporates photos and some hand-drawn effects.

The Scott Resort & Spa

The website of The Scott Resort & Spa uses images, video, beautiful typography, and a lot of animation effects as you scroll. Overall, the site provides an excellent experience that encourages visitors to book a stay.

Discover Ireland

Discover Ireland provides information and ideas for visitors who are researching. There are many photos on the site with a heavy emphasis on the natural beauty of Ireland and outdoor activities.

Africa Travel Resource

Africa Travel Resource offers safari tours, so naturally, their website includes countless wildlife and nature photos of exotic destinations. The layout and design of the site is very clean and clutter-free.

Travelshift

Travelshift entices travelers with large, beautiful photos. On the site, you can find information about the different trips and itineraries.

Ultima Corfu

This Mediterranean wellness retreat uses a large video on the homepage. The rest of the site features plenty of photos that showcase the natural beauty.

The website for this hotel in Oslo uses a large video on the homepage. The web design incorporates nice typography and some animation effects as you scroll.

St. Regis Venice

This hotel in Venice has a quality website with plenty of information and photos. It’s easy to book a stay thanks to a sticky header menu with a “reserve now” link.

Kenauk Nature

Kenauk Nature offers luxury lodge rentals in Quebec. The homepage uses a large video to capture attention. Throughout the site you can find articles and photos about the various attractions and activities that are likely to appeal to the target audience.

Travel Website Design Trends

After browsing through this showcase, a few trends in travel website development are obvious.

Full-Screen Background Videos

Many of the sites showcased here use a large video on the homepage that immediately grabs the attention of visitors. Most of the videos rotate and change the clips every few seconds to hold viewers’ attention longer. Some sites use large background photos instead of video, but the use of video is a noticeable trend.

Heavy Use of Photos

What’s the best way to inspire travelers and encourage sharing on social media? Photos and video are much more effective than text, so it makes sense that travel and tourism websites use a lot of beautiful photos to showcase the travel destination and venues.

Not only do these sites use a lot of photos, but the photos also tend to be big and unmissable.

Clean Layouts

Most of the sites use images and videos as the primary visual elements. In some cases, the designs and layouts are fairly simple (in a good way), which allows the images to have the full attention of visitors while providing a positive user experience.

Many of the sites showcased on this page are related to luxury travel, either hotels, resorts, or travel agencies. One of the best ways to give an elegant and luxurious feel to a website is through typography. While this trend does not apply to every site on the list, several of them feature typography that adds to the feel of luxury.

Final Thoughts on Travel Website Design

We hope you enjoyed this showcase of the best travel website design examples. There are a variety of different types of businesses represented here, so you should find plenty of inspiration for your own tourism website design to create an outstanding online presence.

The travel website examples shown here use web design as a powerful tool to advertise and encourage people to visit or stay. All of these sites are valuable assets to the business and we’re sure that your site has the same potential.

Steven is an industry veteran with nearly two decades of web design experience. He was instrumental in the launch (2007) and growth of the Vandelay Design blog. Vandelay Design is one of the leading web design blogs and has reached more than 50 million visitors. Steven has also been a regular contributor at other websites like Smashing Magazine and Envato's Tuts+ and was a contributing author for the Smashing Book. Connect with Steven at LinkedIn .

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• Travel Tips

How To Create A Tourism Website

Published: December 12, 2023

Modified: December 28, 2023

by Allianora Obregon

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Introduction

Welcome to the world of travel and tourism websites! In this digital age, having an effective online presence is crucial for any tourism business. Whether you are a travel agency, a hotel, a tour operator, or a destination marketer, a well-designed and optimized website can be a game-changer for your business.

In this article, we will guide you through the process of creating a tourism website that will not only attract visitors but also convert them into customers. We will cover all the essential steps, from planning and domain selection to content creation, SEO optimization, and launching your website. So, let’s get started on this exciting journey!

Whether you are a travel agency, a hotel, a tour operator, a destination marketer, or an individual with a passion for travel, having a well-designed and optimized tourism website can greatly benefit your business. In today’s digital age, travelers turn to the internet to research, plan, and book their vacations. Therefore, a strong online presence is essential to capture their attention and convert them into customers.

In this article, we will provide you with a step-by-step guide on how to create a tourism website that stands out from the crowd. We will cover everything from planning and domain selection to content creation, design, and search engine optimization (SEO). By following these steps, you will be able to create a compelling website that attracts visitors and boosts your online visibility.

So, whether you are starting from scratch or looking to revamp your existing website, let’s dive into the world of tourism website creation and discover how you can take your travel business to new heights.

Step 1: Planning your tourism website

Before diving into the technical aspects of website creation, it’s important to start with a clear plan. Proper planning will ensure that your website aligns with your goals and caters to your target audience. Here are some key considerations to keep in mind:

• Define your target audience: Determine the type of travelers you want to attract. Are you targeting adventurous backpackers, luxury travelers, or families? Understanding your audience will help you tailor your website content and design accordingly.
• Set clear goals: What do you want to achieve with your tourism website? Whether it’s to increase bookings, generate leads, or provide information, clearly define your goals to guide your website development process.
• Research your competitors: Take a look at other tourism websites in your niche to get insights into design trends, content strategies, and user experience. This will help you identify gaps and find unique ways to differentiate your website.
• Create a sitemap: A sitemap is a visual representation of the structure of your website. It outlines the main pages, categories, and sub-categories. Mapping out your website structure will help you organize your content and ensure easy navigation for visitors.
• Plan your website sections: Based on your target audience and goals, decide what sections your website will have. Common sections for a tourism website include destinations, tours, accommodations, activities, and travel tips.
• Think about user experience: Put yourself in the shoes of your website visitors. Consider how they will navigate your website, what information they will be looking for, and how you can make their experience intuitive and enjoyable.

By carefully planning your tourism website, you lay the foundation for a successful online presence. It sets the stage for the next steps of domain selection, content creation, and design. Remember, a well-thought-out plan will save you time and effort in the long run and ensure that your website effectively serves your target audience.

Step 2: Choosing a domain name and web hosting

Once you have a clear plan for your tourism website, it’s time to choose a domain name and web hosting provider. Your domain name is the address that visitors will use to access your website, while web hosting is the service that allows your website to be accessible on the internet. Here’s what you need to consider:

• Choose a memorable domain name: Your domain name should be easy to remember, relevant to your business, and preferably include keywords related to your tourism niche. Avoid using numbers, hyphens, or confusing spellings that may make it harder for visitors to find you.
• Select a reputable web hosting provider: Look for a hosting provider that offers reliable and secure hosting services. Consider factors such as server uptime, customer support, scalability, and pricing. Read reviews and compare different options to make an informed decision.
• Consider your website’s scalability: If you plan on growing your tourism business in the future, consider a hosting provider that offers room for scalability. This will ensure that your website can handle increased traffic and accommodate new features as your business expands.
• Check for domain availability: Before finalizing your domain name, make sure it’s available. Conduct a domain name search to ensure that there are no trademarks or legal issues associated with your chosen name.
• Opt for SSL security: In today’s digital landscape, website security is crucial. Look for a hosting provider that offers SSL (Secure Sockets Layer) certificates to encrypt sensitive data and ensure a secure browsing experience for your visitors.
• Consider additional features: Some hosting providers offer additional features such as email hosting, website backups, and website builders. Evaluate these features based on your requirements and choose a provider that offers the best value for your tourism website.

Choosing the right domain name and web hosting provider is a critical step in the creation of your tourism website. Your domain name represents your brand, while your hosting provider determines the availability and performance of your website. Take your time to research and choose wisely to set a strong foundation for your online presence.

Step 3: Selecting a content management system (CMS)

A content management system (CMS) is a software that allows you to manage and organize the content on your website without the need for technical expertise. Choosing the right CMS is crucial as it determines the ease of website management, scalability, and flexibility. Here are some popular CMS options for your tourism website:

• WordPress: WordPress is one of the most widely used CMS platforms, known for its user-friendly interface and extensive plugin options. It offers a wide range of themes and templates specifically designed for tourism websites. WordPress also offers robust SEO plugins to optimize your website for search engines.
• Joomla: Joomla is another popular CMS that provides a balance between simplicity and flexibility. It offers a range of extensions and templates to customize your website. Joomla is known for its strong user community and multilingual capabilities, making it suitable for tourism websites catering to international audiences.
• Drupal: Drupal is a powerful CMS that offers a high level of customization and scalability. It is suitable for tourism websites that require complex functionality and data management. However, Drupal has a steeper learning curve compared to other CMS options.
• Magento: If your tourism website involves e-commerce functionalities, Magento is a preferred CMS choice. It offers advanced features for managing product listings, inventory, and customer transactions. Magento is known for its scalability and robustness, making it suitable for large-scale tourism businesses.

When selecting a CMS for your tourism website, consider the specific needs of your business and the expertise of your team. Factors to consider include ease of use, available plugins and extensions, community support, security, and ongoing maintenance requirements. You may also consult with a web development professional to assess which CMS best suits your goals and technical capabilities.

By selecting the right CMS for your tourism website, you’ll have a powerful tool to manage and update your content effortlessly. This will save you time and effort in the long run, allowing you to focus on providing engaging and informative content to your visitors.

Step 4: Designing the layout and structure of the website

The design of your tourism website plays a crucial role in attracting and engaging visitors. It should be visually appealing, user-friendly, and aligned with your brand image. Here are some key considerations when designing the layout and structure of your website:

• Choose a visually appealing theme: Select a theme or template that aligns with the image you want to portray. Consider the color scheme, typography, and overall aesthetics of the theme. Ensure that it is responsive, meaning it adapts to different screen sizes and devices.
• Create a clear and intuitive navigation: Visitors should be able to easily navigate through your website and find the information they’re looking for. Keep the menu structure simple and organized. Use descriptive labels and consider including dropdown menus for subcategories.
• Focus on user experience: Put yourself in the shoes of your website visitors and think about how they will interact with your site. Make sure the layout is clean and uncluttered, with important information and call-to-action buttons easily visible. Optimize page loading speed to ensure a smooth browsing experience.
• Incorporate captivating visuals: Use high-quality images and videos that showcase the beauty of your destinations or the amenities of your accommodations. Visual content is a powerful tool to capture the attention of visitors and inspire them to explore further.
• Highlight unique selling points: Identify the unique aspects of your tourism business and showcase them prominently on your website. This could be special tours, exclusive experiences, or personalized customer service. Emphasize these points to differentiate yourself from competitors.
• Include clear calls-to-action: Guide visitors towards the desired actions, whether it’s booking a tour, subscribing to a newsletter, or contacting you. Use prominent buttons, engaging copy, and persuasive language to encourage conversions.
• Optimize for mobile: More and more people are browsing the internet on their mobile devices. Ensure that your website is mobile-friendly and offers a seamless experience across different screen sizes. Test your website on various devices to ensure responsiveness.

When designing your website’s layout and structure, focus on creating a visually appealing and user-friendly experience. Think about how to make information easily accessible, engage visitors through visuals, and guide them towards taking action. By investing time and effort into the design process, you’ll create a tourism website that captivates visitors and encourages them to explore all that your business has to offer.

Step 5: Creating engaging and informative content

Content is the backbone of your tourism website. It’s what provides value to your visitors and helps them make informed decisions. Creating engaging and informative content is essential for attracting and retaining your target audience. Here’s how you can craft compelling content for your tourism website:

• Know your audience: Understand who your target audience is and tailor your content to their interests and needs. Research their demographics, preferences, and pain points to create content that resonates with them.
• Provide destination guides: Create detailed guides for popular destinations, including information on attractions, activities, accommodations, local cuisine, and transportation. Include insider tips and recommendations to help visitors plan their trips.
• Showcase your expertise: Position yourself as a trusted authority in the tourism industry by sharing your expertise and insights. Create blog posts, articles, or videos that offer valuable travel tips, packing guides, safety advice, or cultural information.
• Include customer testimonials: Feature testimonials from satisfied customers to build trust and credibility. Highlight positive experiences and showcase how your tourism services have enhanced their travel experiences.
• Utilize storytelling: Engage your audience by telling stories that evoke emotions and create a connection. Share personal experiences, anecdotes, or success stories to make your content more relatable and memorable.
• Optimize for SEO: Incorporate relevant keywords throughout your content to improve your website’s visibility in search engine rankings. However, prioritize creating high-quality, user-focused content that provides value over keyword stuffing.
• Include captivating visuals: Enhance your content with attention-grabbing images, videos, and infographics. Visual content not only adds visual appeal but also helps convey information more effectively.
• Update regularly: Keep your website fresh and engaging by regularly adding new content. This could be through blog posts, news updates, or seasonal promotions. Regular updates not only keep visitors coming back but also improve your search engine rankings.

By focusing on creating engaging and informative content, you’ll be able to capture the attention of your target audience and establish your tourism website as a valuable resource. Remember to keep your content relevant, authentic, and aligned with your brand identity to create a memorable experience for your visitors.

Step 6: Integrating multimedia elements (photos, videos)

One of the most effective ways to engage and entice visitors to your tourism website is through the use of multimedia elements such as photos and videos. These visual components can showcase the beauty of destinations, bring experiences to life, and inspire potential travelers. Here’s how you can integrate multimedia elements into your website:

• Capture stunning photography: Invest in high-quality professional photography that showcases the unique features of your destinations, accommodations, or tours. Striking images can capture the attention of visitors and encourage them to explore further.
• Create captivating videos: Videos offer an immersive experience and can convey the excitement and thrill of your tourism offerings. Produce videos that highlight key attractions, showcase customer testimonials, or provide virtual tours to give potential visitors a taste of what to expect.
• Optimize media for fast loading: Compress images and videos without compromising quality to ensure fast loading times. Slow-loading media can lead to a negative user experience and increase bounce rates.
• Organize media into galleries and slideshows: Group related photos or videos into visually appealing galleries or slideshows. This allows visitors to easily browse through multiple images or videos without overwhelming the page.
• Embed videos from platforms such as YouTube or Vimeo: Instead of hosting videos directly on your website, consider embedding them from popular video platforms. This helps reduce bandwidth and improves overall website performance.
• Add captions and descriptions: Provide context and information for your multimedia elements by adding captions or descriptions. This helps visitors understand the significance of the visuals and enhances their overall experience.
• Encourage user-generated content: Get your audience involved by encouraging them to share their travel photos or videos on your website or social media platforms. User-generated content adds authenticity and showcases real experiences.
• Consider virtual reality (VR) or 360-degree imagery: For a truly immersive experience, consider utilizing virtual reality or 360-degree imagery. This allows visitors to explore destinations or accommodations from different angles, giving them a sense of being there.

By incorporating multimedia elements into your tourism website, you can create a visually captivating experience for your visitors. Striking photography, engaging videos, and other visual media can inspire and persuade potential travelers to choose your offerings over competitors. Remember to optimize media for fast loading and ensure that the visuals are authentic, appealing, and aligned with your brand identity.

Step 7: Incorporating booking and reservation features

For many tourism businesses, the ability to accept online bookings and reservations is crucial to their success. By incorporating booking and reservation features into your website, you can streamline the booking process, boost conversions, and provide a convenient experience for your customers. Here’s how you can implement these features:

• Choose a reliable booking system: Select a booking system or plugin that caters to the specific needs of your tourism business. Look for features such as availability calendars, multiple payment options, and booking confirmation notifications. Do thorough research and choose a system that integrates well with your website’s CMS.
• Create clear and comprehensive booking forms: Design user-friendly booking forms that are easy to fill out. Include fields for important details, such as dates, number of participants, preferred accommodations, and any special requirements. Make sure to ask for contact information so you can easily reach out to customers if needed.
• Showcase availability and pricing: Provide real-time availability updates for your tours, accommodations, or services. Clearly display pricing information, any available discounts, and additional fees upfront. Transparency in availability and pricing helps customers make informed decisions and reduces the chances of booking conflicts.
• Offer secure online payment options: Implement secure and trusted payment gateways to ensure a safe online transaction process. Popular options include PayPal, Stripe, or integrated payment solutions like WooCommerce. Display security badges or logos to instill confidence in customers.
• Incorporate upselling and cross-promotion: Use the booking process as an opportunity to offer additional products or services. For example, if customers are booking a tour, suggest related activities or add-ons that enhance their overall experience. Cross-promote your other offerings to encourage customers to explore more options.
• Send automated confirmation and reminder emails: Once a customer makes a booking, send them an automated confirmation along with the necessary details. Also, consider sending reminder emails closer to the booked dates. These automated emails provide reassurance and keep customers informed and engaged.
• Provide customer support: Clearly display your contact information or a dedicated customer support form on your website. Respond promptly to customer inquiries, whether it’s regarding bookings, cancellations, or other queries. Exceptional customer service can enhance customer satisfaction and increase repeat bookings.
• Regularly update and monitor your booking system: Ensure that your booking system is up to date with accurate availability and pricing information. Regularly test the booking process to identify and resolve any issues or bottlenecks that may deter customers from completing their bookings.

By incorporating booking and reservation features into your tourism website, you provide a seamless and convenient experience for your customers. The ability to book and reserve online increases customer satisfaction and encourages them to choose your offerings over competitors. With a reliable and user-friendly booking system in place, you can streamline your operations and focus on delivering exceptional travel experiences.

Step 8: Implementing social media integration

Social media has become an integral part of our daily lives, and incorporating social media integration into your tourism website can significantly enhance your online presence and engagement with your target audience. By implementing social media integration, you can leverage the power of social platforms to drive website traffic, promote your offerings, and connect with potential customers. Here’s how to get started:

• Add social sharing buttons: Include social sharing buttons on your website’s pages and blog posts. This allows visitors to easily share your content on their own social media profiles, expanding your reach and visibility.
• Display social media feeds: Showcase your social media content directly on your website. Embed feeds from platforms like Facebook, Instagram, or Twitter to provide real-time updates and encourage visitors to follow and engage with your social profiles.
• Encourage user-generated content: Prompt your website visitors to share their travel experiences by using specific hashtags or tagging your social media accounts. Curate and display user-generated content on your website to build trust and foster a sense of community.
• Add social media buttons: Place social media buttons linking to your social profiles in a prominent location on your website, such as the header or footer. This makes it easy for visitors to connect with you on various platforms.
• Integrate social login: Allow visitors to log in or sign up on your website using their social media accounts. This simplifies the registration process and eliminates the need for visitors to fill out lengthy forms.
• Promote social media contests and giveaways: Run contests or giveaways on your social media platforms and promote them on your website. Encourage visitors to participate and share the contest with their social networks to increase brand visibility.
• Include social proof: Showcase social proof, such as the number of followers, positive reviews, or testimonials, on your website. This builds trust and credibility, enhancing the confidence of potential customers in choosing your tourism offerings.
• Create social media buttons: Place social media buttons linking to your profiles in a visible location on your website. This allows visitors to easily connect with you on various platforms.
• Engage with your audience: Actively monitor and respond to comments, messages, and mentions on your social media platforms. Engage in conversations, answer inquiries, and acknowledge feedback or reviews. This demonstrates your commitment to customer service and fosters a sense of connection with your audience.

By implementing social media integration into your tourism website, you can amplify your brand reach, foster engagement, and create a community of loyal followers. Leverage the power of social media to promote your offerings, build trust, and connect with potential customers in a dynamic and interactive way.

Step 9: Optimizing the website for search engines (SEO)

Search engine optimization (SEO) is crucial for increasing your tourism website’s visibility in search engine rankings and driving organic traffic. By optimizing your website, you can improve its chances of being discovered by potential customers. Here are some key tips to optimize your tourism website for search engines:

• Perform keyword research: Identify relevant keywords that are commonly searched by your target audience. Use keyword research tools to find high-volume and low-competition keywords to incorporate into your website’s content.
• Create high-quality, unique content: Develop informative and engaging content that addresses the needs and interests of your target audience. Incorporate the identified keywords naturally within your content, including headings, paragraphs, and meta tags.
• Optimize meta tags: Write compelling meta titles and descriptions that clearly convey the purpose and value of each page. Use relevant keywords within the meta tags to improve your website’s visibility in search results.
• Optimize your website’s structure and navigation: Ensure your website has a clear and logically structured hierarchy. Use header tags (H1, H2, etc.) to organize your content and improve readability. Implement breadcrumbs to help users navigate your website easily.
• Optimize for local search: If you have a localized tourism business, optimize your website for local search. Include your business address, contact information, and localized keywords within your content. Register your website on Google My Business and other relevant online directories.
• Utilize internal and external linking: Link relevant pages within your website’s content to guide visitors and search engines to related information. Also, consider obtaining high-quality backlinks from reputable websites in the tourism industry to improve your website’s authority and search rankings.
• Optimize for mobile devices: Ensure your website is mobile-friendly and responsive. With the increasing use of mobile devices for travel research and bookings, a mobile-friendly website is essential for improving user experience and search engine rankings.
• Optimize page loading speed: Website speed is a crucial ranking factor. Optimize your website by compressing images, minifying CSS and JavaScript files, and utilizing browser caching. Regularly monitor and optimize your website’s speed to ensure fast loading times.
• Monitor and analyze performance: Utilize web analytics tools, such as Google Analytics, to track the performance of your website. Monitor key metrics such as organic traffic, bounce rate, and keyword rankings. Analyze the data and make data-driven decisions to further optimize your website.

By implementing SEO strategies into your tourism website, you increase the visibility and discoverability of your business in search engine results. A website that is optimized for search engines will attract more organic traffic, improve user engagement, and ultimately drive conversions and bookings for your tourism business.

Step 10: Testing and launching your tourism website

Before launching your tourism website, it’s essential to thoroughly test its functionality, usability, and performance. Testing ensures that your website is free from errors and provides a seamless experience for your visitors. Follow these steps to test and launch your website:

• Check for cross-browser compatibility: Test your website on different browsers (such as Chrome, Firefox, Safari, and Edge) to ensure it displays properly and functions correctly across all platforms.
• Test responsiveness: Your website should be responsive and adapt to different screen sizes and devices. Test it on various devices, including desktops, laptops, tablets, and mobile phones, to ensure a consistent and user-friendly experience.
• Validate code: Run your website’s HTML and CSS through a validation tool to ensure it conforms to industry standards and best practices. This helps identify any coding errors or inconsistencies that may affect website performance.
• Test all links and forms: Click through all links on your website to check for broken links or incorrect redirects. Fill out and submit all forms to ensure they function correctly and capture data accurately.
• Review content for accuracy and consistency: Double-check all content, including text, images, and videos, for accuracy and consistency. Ensure that all information is up to date, spelling and grammar are correct, and visuals are properly displayed.
• Optimize for site speed: Use website performance tools to analyze and optimize your website’s loading speed. Compress images, minify CSS and JavaScript files, and leverage browser caching to improve loading times.
• Set up analytics and tracking: Install web analytics tools, such as Google Analytics, to track website performance and visitor behavior. Set up conversion tracking to monitor and measure the effectiveness of your marketing campaigns.
• Secure your website: Implement security measures such as SSL certificates to ensure that sensitive information is encrypted and transactions are secure. Regularly update your CMS, plugins, and themes to patch any vulnerabilities.
• Backup your website: Create regular backups of your website’s files and database to safeguard against any data loss or technical issues. Store backups securely off-site or use a trusted backup service.
• Launch and monitor: Once you have thoroughly tested your website, it’s time to launch it. Monitor its performance after launch, track key metrics, and make adjustments as necessary to continually improve user experience and achieve your business goals.

By following these testing and launching steps, you can ensure that your tourism website is running smoothly and ready to attract and engage visitors. Regularly monitor and update your website to adapt to changing user habits, industry trends, and search engine algorithms. With a well-designed, optimized, and tested website, you’ll be well-positioned to succeed in the highly competitive tourism industry.

Creating a successful tourism website requires careful planning, attention to detail, and a focus on delivering an exceptional user experience. By following the steps outlined in this guide, you can build a tourism website that stands out from the competition, attracts visitors, and drives conversions. Let’s recap what we’ve covered:

We started with the importance of planning, understanding your target audience, and setting clear goals for your website. Then, we discussed key decisions such as choosing a domain name and web hosting provider, selecting a content management system (CMS), and designing the layout and structure of your website. We explored the significance of creating engaging and informative content, integrating multimedia elements, incorporating booking and reservation features, and implementing social media integration.

Furthermore, we emphasized the importance of optimizing your website for search engines through keyword research, high-quality content creation, and technical optimizations. Finally, we highlighted the significance of thoroughly testing and launching your website, ensuring its responsiveness, functionality, and usability.

Remember, building a successful tourism website is an ongoing process. Regularly update your content, monitor website performance, and analyze user behavior to stay ahead of trends, serve your audience better, and drive continued growth.

With a well-designed and optimized tourism website, you’ll be able to showcase your offerings, attract new customers, and cultivate a strong online presence in the travel industry. So, roll up your sleeves, follow these steps, and get ready to launch a tourism website that leaves a lasting impression on your visitors and drives the success of your tourism business.

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In This Article

14 best travel website design examples, 13+ travel website examples [design ideas].

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Updated on: February 14, 2024

The number of people traveling around the world is rapidly increasing due to various reasons. With a higher search volume of travel-related inquiries, if you want people to fall in love with your site, you’ll need a great travel website design. Worry no more! We’ll be showing you some great travel related design examples in this post.

Typically**, you need a technologically advanced, simple, yet aesthetically appealing website to grab the attention of intending travelers and make them engage your web pages for a longer period**. Honestly, this may be somewhat challenging, especially with the era of fast-paced technological advancements the world is in, plus the saturation of the travel industry.

Nonetheless, drawing inspiration from already-existing travel website examples is a brilliant way of ensuring your site is also perfectly positioned to enjoy considerably fair traction of the available user traffic.

This article comprehensively reviews the best travel website design examples to draw inspiration when designing your own site. Without any further ado, let’s get straight into the list!

Below is a detailed compilation of the best travel website examples featuring excellent imagery, design, clean user experience, etc.

1. Tourists Paradise

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Tourists Paradise website is a travel museum. The website design uses a beautiful full-screen scrolling navigation to create a quite unique experience for its visitors.

As you scroll down with the page will snap to a different section, both vertically and horizontally. Images get displayed in full-height so if you are planning to use beautiful visusals, this design might be for you!

This website is using the fullPage.js component , which allows you to create the same full screen scrolling navigation. Available also for WordPress builders like Elementor and Gutenberg . (For the horizontal sliding, it’s using the Scroll Horizontally extension for fullPage.js ).

2. Bosco Alto

Second on the list is the Bosco Alto accomodations for travellers. Featuring a Fullscreen background image throughout the website, Bosco Alto includes a brilliant and attention-grabbing transitioning between each section of the website known as parallax effect .

If you like this effect, you might find useful our article on how to create a Parallax Effect just with only CSS . And if you prefer to avoid any coding, you can always make use of the Parallax extension of the fullPage.js library that we have just mentioned in the previous example.

3. Breckenridge

Breckenrdge is a very simple, modern, and exquisitely elegant travel website design example. It features a blend of bold typography, natural color tones and interactive background video that matches the website’s overall theme.

This can easily be done on your website with some CSS coding. Check this article on how to create a background video with CSS . You can even set a Youtube video as the background .

The brilliant use of white space and easy navigation for visitors also makes this website an excellent source of inspiration for travel agencies.

Y.CO’s travel website design is ideal for travel agencies who want to prioritize ease of navigation. The use of organized grid layouts helps users find whatever they need very quickly. The website layout also significantly contributes to its aesthetics, inviting visitors to dig even deeper into their website.

You’ll notice that on travel website designs the use of background videos is quite a common technique. An easy way to beautify any page and catch the visitors attention.

5. Pitch Luxury Tents

This website employs brilliant illustrations, which makes it stand out amongst several other travel website examples on the net. These illustrations seamlessly blend with the multiple solid color backgrounds and simple animation effects included in the website’s design. Pitch Luxury Tent’s travel website design is ideal if you have more textual content than media content.

Utah is another travel agency website that features a simple yet modern design . The website includes a blend of solid background photos and images, plus a brilliant transition into the use of whitespace for its textual content. Other elements that make the UVE travel website design example stand out are their brilliant pagination, ease of navigation, and amazing use of bold typography.

7. Knai Bang Chatt

Knai Bang Chatt is a luxuriously designed website, featuring elegant typography, impressive video, sophisticated imagery, and other brilliant UI components.

Other impressive features included in this travel website design example include the weather element at the bottom right of the welcome screen, testimonials sliders , brilliant use of white space, subtle scrolling animation effects and scroll-triggered text animations .

Fiji travel website design example includes a compilation of amusing photos that can easily capture the attention of visitors. More like a documentary, the welcome screen also features attention-grabbing photography followed by compelling, well-written content that ensures easy navigation throughout the website. It is a good example of an aesthetic travel agency website design.

9. Casa Angelina

This travel website example features a blend of white space, simple animation effects, and amusing photography. It’s a perfect way to tell a story with your website, taking your users through your world until they take action.

The “Book Now” button is prominent throughout the website, easily accessible to any user. Easy navigation, interactive videos, and a sticky sidebar menu are other UI elements that make this travel website design example stand out.

10. Nira Alpina

This travel website design example features an extraordinary mountainous view, including stunning photography, immersive video, and easy-to-understand textual content. Nira Alpina also includes compelling CTAs carefully arranged in prominent parts of the website.

11. Telluride

Telluride champions user-friendliness amongst the travel agency website design examples included on this list. The homepage includes a prominent gallery filled with large images to capture the attention of visitors as quickly as possible. This website design example is ideal if you want to be maximally detailed without risking boredom or bombarding your visitors excessively. Telluride’s travel agency website design portrays simplicity: a hamburger menu is used to avoid an over-crowded navigation menu.

12. Visit Baltimore

You will find an interactive video immediately when you land on this travel agency website, grabbing your attention and inviting you to continue browsing the site. Visit Baltimore also features an immersive layout, easy navigation, and subtle scroll animation effects that keep users more immersed.

13. On the Grid

On the Grid is also a travel blog. This travel website design example features an intriguing organized layout that ensures users’ ease of navigation. The website’s homepage also includes an alphabetical list of city guides, from Zurich to Aberdeen.

14. Wheeling

The last on our list of the best travel website design examples is the Wheeling website. Wheeling’s homepage features multiple top-quality images and multiple grid layouts to help visitors navigate easily. Although simple, Wheeling’s website is ultra-modern, including colorful and vibrant solid backgrounds and a blend of properly-managed whitespace.

Having explored our top 14 travel agency website designs, now is the best time to create one for your travel agency. Your prospective client expects luxury, great layout and ease of navigation, amazing user experience, top-quality images, etc., with your website. You should keep all of these in mind when designing yours.

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Emmanuel Whyke

Emmanuel W. is a UK-based creative and research-driven content writer and editor with 8+ years of experience. He owns a Masters of Science (MSc) in Digital Marketing from Coventry University.

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Make your business shine online with a custom travel website designed just for you by a professional designer. Need ideas? We’ve collected some amazing examples of travel websites from our global community of designers. Get inspired and start planning the perfect travel web design today.

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Travel websites not a good fit? Try something else:

How to create your travel website design.

If you want an amazing travel website that stands out from the competition, work with a professional designer. Find and hire a designer to make your vision come to life, or host a design contest and get ideas from designers around the world.

Start a contest

Designers from around the world pitch you ideas. You provide feedback, hone your favorites and choose a winner.

Start a project

Find the perfect designer to match your style and budget. Then collaborate one-on-one to create a custom website.

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What makes a good travel website?

A great website shows the world who you are, makes people remember you, and helps potential customers understand if they found what they were looking for. Websites communicate all of that through color, shape and other design elements. Learn how to make your travel website tell your brand’s story.

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Top Websites Ranking

Most Visited Travel and Tourism Websites

Last updated : March 1, 2024

* Some websites ranked in the list above may contain adult content, please use caution when visiting unknown sites.

Most Visited Travel and Tourism Websites Ranking Analysis for February 2024

booking.com is ranked number 1 as the most popular website in the Travel and Tourism category in February 2024. The average amount of time that users spend on the website is 00:08:32 minutes, and they see, on average, 8.60 pages per visit. Pages per visit is a popular engagement metric that is calculated by dividing the total number of website views by the total number of visitors. The bounce rate for booking.com is 35.29%, meaning that 35.29% of visitors leave the website after viewing just one page.

tripadvisor.com and airbnb.com are 2nd and 3rd on the list. In terms of user engagement, tripadvisor.com has an average visit duration of 00:02:53 minutes, an average pages per visit of 3.91, and a bounce rate of 59.18%. Similarly, airbnb.com’s average visit duration is 00:08:02 minutes, its average pages per visit is 18.78, and its bounce rate is 33.28%.

expedia.com is a top Travel and Tourism website that ranks in 4th place. On average, visitors remain on-site for 00:05:58 minutes and 36.58% of those visits bounce after viewing just one page. In addition, the average website pages viewed per visit is 7.68.

Number five on our list is agoda.com, a top Travel and Tourism website. Visitors see 5.98 pages per visit and spend 00:06:17 minutes on the website. The bounce rate for agoda.com is 33.08%.

Come again next month for the updated website ranking & traffic analysis of the most visited Travel and Tourism websites!

FAQs About The Top Travel and Tourism Websites

Question: Which is the most visited Travel and Tourism website? Answer: booking.com is the most visited Travel and Tourism website in February 2024.

Question: Which is the 2nd most visited Travel and Tourism website? Answer: tripadvisor.com is the 2nd most visited Travel and Tourism website in February 2024.

Question: What are the top 5 most popular Travel and Tourism websites in the world? Answer: The top 5 most popular Travel and Tourism websites in the world in February 2024 are: 1. booking.com 2. tripadvisor.com 3. airbnb.com 4. expedia.com 5. agoda.com.

Italia. Open to meraviglia.

The history of chocolate eggs and colomba cakes

Venice Lagoon, from birdwatching to fishing tourism

In the Pollino National Park, among history, mystical places and perched villages

Landscapes that will take your breath away, rich history, and delicious food, your trip to italy will be nothing short of unforgettable.  , unmissable sites.

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Cilento, between unspoilt beaches, wild nature and charming hamlets

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Emilia-Romagna

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Umbria, on the pursuit of flavor

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Discover italy.

Aosta Valley

The Aosta Valley is a paradise for visitors seeking outdoor experiences in nature while exploring history and traditions The smallest region in Italy, dotted with the highest peaks in the Alps, it is the ideal destination for anyone who enjoys winter sports and high-altitude walks. Its green valleys and fairy-tale castles make the Aosta Valley an enchanting place to experience all year round.

Piedmont is sure to enchant you with its mountains, hills, typical flavours and uniquely elegant cities An extraordinary heritage of art and history, culture and nature, characterises Piedmont, a region with a thousand faces, one more interesting than the other: cities of rare elegance, mountains that lend themselves to splendid skiing or walking, fascinating villages, hills that are among the best known in the world for their extraordinary wine production.

Lombardy: a dynamic land immersed in the present and reaching toward the future, but with an extraordinary heritage of art and nature Lombardy is a region in the north of Italy known for its industry and finance, of course, but also for its art and extraordinary landscapes, starting with the picturesque lakes and its mountains, Valcamonica and Valtellina in primis. Capital and symbolic city, Milan represents the industrious heart that goes hand in hand with other cities with a vibrant spirit.

Trentino is sure to amaze you with its immense natural heritage, the spectacular splendour of the Dolomites and fascinating sites steeped in history Discover Trentino’s culture of slow travel, taking the time to savour every corner among nature and cultural trails and educational farms. You will find hundreds of hotels offering wellness centres for truly relaxing holidays for the whole family in some of Italy's most beautiful villages, set in unique landscapes.

South Tyrol

Alto Adige is a dream place to discover all year round amidst green valleys and snow-capped peaks Combine the relaxation of spa treatments with the pleasure of fun in the snow for a real wellness boost amidst Alpine lakes, beautiful villages and state-of-the-art ski facilities suitable for all ages. All this and more in the majestic scenery of the Dolomites, a UNESCO World Heritage site in Alto Adige.

Veneto, a region of wonder, with cities of art of undisputed beauty, as well as the most pristine nature The beauty of Lake Garda, the charm of the Dolomites, the sea of Jesolo, the hills covered with vineyards and the relaxing thermal baths, on top of an immense artistic and historical heritage, elegant cities such as Venice and Verona, quaint villages and breathtaking landscapes. Veneto is all this and much more.

Friuli-Venezia Giulia

Friuli-Venezia Giulia Friuli Venezia Giulia: a treasure chest nestled between sea and mountains A border region sandwiched between the Friulian Dolomites and the Upper Adriatic, blessed with an immense cultural heritage resulting from the influence of different cultures and peoples, cosmopolitan and modern, Friuli Venezia Giulia will also seduce you with its temptations of relaxation, sport and fun.

Tucked-away villages, secret little beaches and superb nature: how enchanting Liguria is! Liguria is a wonderful strip of land enclosed between the sea and the mountains, with pastel-coloured houses and breathtaking views. With lush unspoilt nature, many small towns to discover and an incomparable culinary tradition, it enraptures the eye and the heart.

Emilia Romagna, a region of unrivalled charm, with immense artistic beauty and unparalleled hospitality Emilia Romagna with its Riviera Romagnola offers beach tourism that attracts families and young people to its shores every summer. Rich in sites of historical and cultural interest, this region boasts a world-renowned wine and food tradition. Skilful hospitality does the rest, making Emilia Romagna an ideal holiday destination in every season. Video credits: Oliver Astrologo

Tuscany will win you over with its unique landscapes, cities of art, thousand-year-old history and fantastic food Tuscany’s magical atmosphere evolves day by day as you stroll around the cities of art, cycle in the parks, enjoy the sea or savour its typical products, in a region with a one-of-a-kind natural, cultural and historical heritage that has fascinated visitors for centuries.

From Assisi to Perugia, via Gubbio, Lake Trasimeno and Marmore Falls: Umbria is a truly enchanting tourist destination Peaks covered in lush forests and large valleys outlined by rivers, lakes and waterfalls; sorrounded by villages and castles, crossed by paths steeped in history, art and culture, in a natural environment that helps to restore the body and soul: Umbria, the Green Heart of Italy, is all this and much more.

Le Marche, a plunge into the history, art and architecture of a region with the scent of the sea and redolent of traditions and hospitality A great variety of landscapes and an infinite range of colours that make the area's natural beauty incomparable, plus an artistic heritage that fears no comparison: this is how the Marches, with an area of no more than 10,000 square kilometres, will captivate you forever.

Sardinia: a journey to the island of the emerald sea, nuraghi, unspoilt nature and millenary traditions Crystal-clear waters, beaches of soft, white sand, granite rocks framed by wild, fragrant Mediterranean scrub: welcome to Sardinia, an island of a thousand contrasts that will also seduce you with its unique archaeological heritage and its people's innate sense of hospitality.

Lazio is not only Rome: landscapes and monuments of Lazio Rome, the capital of Italy and a unique open-air museum in the world, is enough to make Lazio one of the most beautiful and interesting regions. Even in terms of landscape, it boasts an area of great impact and remarkable variety, with its long coastline, beautiful hills and Apennine mountains. A destination to fall in love with.

Abruzzo, a journey through history between sea, mountains, flavours and unspoilt nature in parks and protected areas A region in central Italy, Abruzzo has two souls and one heart. Predominantly mountainous and hilly, it overlooks a beautiful stretch of the Adriatic Sea. Here, you will find the highest peaks of the Apennines, such as the Gran Sasso and the Majella massif, as well as the only Apennine glacier, but also some of the most popular beaches.

Campania offers landscapes, history, culture and a gastronomic tradition that the whole world envies A consistently mild climate, lush nature framing breathtaking landscapes, unspoilt villages and fairy-tale coastlines: this is Campania, a region that sums up centuries of cultures, between West and East, in a single Mediterranean jewel known for its unparalleled hospitality. A destination for the soul, the eyes and the palate.

Molise, a tiny region with grandiose landscapes: come and discover its history and culinary tradition Molise is a region steeped in history, characterised by numerous tasty food and wine delicacies, but also by rich nature reserves and villages that seem crystallised in history. A destination yet to be discovered, amid marvellous seashores and breathtaking high cliffs

Apulia: the sunny region between two seas and warm hospitality in places rich in history Located in the heart of the Mediterranean, it is a magical combination of artefacts, history, art and unspoilt nature, amidst beautiful coastlines and picture-postcard landscapes. This is Puglia, a region of golden beaches and crystal-clear waters, intense flavours and fascinating destinations: Castel del Monte, the trulli, the islands passing through towns kissed by a unique and unforgettable light.

Basilicata, a region of ancient origins, suspended between two seas and with mountains of great beauty Basilicata is a region where the passage of man has left its mark since prehistoric times. With the ancient name of “Lucania”, it is enriched by an incredible artistic heritage. Not to mention its never-boring panorama, which ranges from the Lucanian Dolomites to the Pollino Park, passing through two seas.

Calabria is the region of crystal-clear sea, the Riace Bronzes, Reggio Calabria and Capo Vaticano, a captivating mix of history and beauty Calabria, also known as the tip of the Italian boot, is a region in Southern Italy characterised by the incredible diversity of its landscapes, with the proximity of mountains to a splendid sea that attracts tourists from all over the world.

A dive into Sicily, where a sea of art, culture and nature will seduce you and become eternal love A predominantly hilly and mountainous area, but one that wins the hearts of tourists from all over the world with its wonderful sea and rich cities with a charm all their own. Sicily is a picture-postcard island characterised by the indelible marks of the people who have lived there and made it unique, amidst artistic and cultural testimonies of enormous value.

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