18 Best Travel Affiliate Programs in 2024 (Top Offers)

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With travel affiliate programs, you can make money online by writing about the topic you love.

And there’s certainly a lot of money to be made in the travel niche.

In 2019 alone, spending on leisure tourism passed $4.6 trillion , with 1.5 billion international tourist arrivals recorded in that year. And the average travel website earns nearly $14,000 per month , according to our affiliate marketing statistics.

Granted, the travel industry has taken a beating at the hands of the coronavirus. But you can bet it’ll bounce back. Our desire to travel hasn’t gone away — it’s just taken a short hiatus.

And because it takes time to build a travel blog or travel website from scratch, it makes sense to get started now , so you’re ready to make money when we’re back to normality.

Take the first step by reading our round-up of the 18 best travel affiliate programs you can sign up for right now. Ready to join thousands of other travel bloggers and start earning some serious passive income promoting your favorite travel sites? Let’s get into it by looking at the top affiliate programs in the travel industry.

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Affiliate Earnings

Travel Affiliate Programs

  • Expedia affiliate program
  • Booking.com affiliate program
  • Agoda affiliate program
  • Tripadvisor affiliate program
  • Hotels.com affiliate program
  • G Adventures affiliate program
  • Travelpayouts affiliate program
  • Kayak affiliate program
  • Viator affiliate program
  • World Nomads affiliate program
  • GetYourGuide affiliate program
  • REI affiliate program
  • Take Walks affiliate program
  • InsureMyTrip affiliate program
  • TrustedHousesitters affiliate program
  • Hostelworld affiliate program
  • Safety Wings affiliate program
  • Amazon Associates

Expedia Affiliate

Expedia is one of the world’s biggest travel brands, offering access to over 140,000 properties worldwide, plus discounted flights, vacation packages, cruises, and car rentals.

With its network of more than 500 travel partnerships with accommodation and airline suppliers, it allows travelers to save up to $500 on combined airline tickets and hotel bookings . 

Through its loyalty program, users earn points to spend on future travel experiences, providing an additional incentive to book through Expedia.

The Expedia affiliate program pays different commissions based on the type of successful referral you drive, ranging from 2% on rental cars to 6% on cruise bookings.

And while the seven-day cookie window is one of the worst among all the affiliate programs on this list, the seven-day EPC of more than $83 shows there’s plenty of affiliate income to be made here.

  • URL: Expedia affiliate program
  • Commission: 2% – 6% 
  • Cookie duration: 7 days

2 Booking.com

Booking.com Affiliate

Booking.com is an online platform covering travel services like hotel bookings, airline tickets, and car rentals.

It’s one of the most popular travel comparison sites on the planet, with almost 30 million bookable rooms in more than 2.5 million properties.

The strength of Booking.com’s partner relationships means users never have to pay booking fees, which often helps it undercut the competition.

Given the strength of its brand and the scale of its offering, it’s no surprise that Booking.com runs one of the most popular travel affiliate programs, with more than 12,500 travel affiliates signed up.

Whether travel bloggers, influencers, or anyone else, they earn 4% on all bookings. The seven-day EPC of $160+ makes this one of the highest paying affiliate programs in the travel niche.

Affiliates can also access an offers search box, banner integration options, and deep linking.

However, it’s not all good news, because the cookie window is session-based — so you only earn money if someone clicks your referral link and converts right there.

So make absolutely sure to only send warm, pre-qualified traffic to Booking.com.

  • URL: Booking.com affiliate program
  • Commission: 4% 
  • Cookie duration: Session-based

Agoda Affiliate

Agoda is one of the world’s largest online travel accommodation platforms, with a network of more than two million vacation rentals and hotel booking.

Rather than specializing in a single area of the travel niche, it offers deals on business, leisure, solo, and family travelers, from the biggest resorts to the smallest hidden gems. That means more audiences for travel bloggers to target.

And travel bloggers are very much the focus of Agoda’s travel affiliate program, because it’s only open to people who have their own website. In other words: no social influencers.

If you qualify, you can earn up to 7% commissions for each successful referral, which is more than the other big booking portals are offering.

You can also access hotel power ads, text links, and other tools to increase your affiliate marketing commissions.

  • URL: Agoda affiliate program
  • Commission: Up to 7%
  • Cookie duration: 30 days

4 Tripadvisor

Tripadvisor Affiliate

You probably know Tripadvisor as an online platform for reviews. That’s its main purpose, and it does it better than anyone, with the site boasting approximately 884 million reviews at the end of 2020.

However, it’s also a portal that lets you book hotels and activities.

Accommodation is the sole focus of the Tripadvisor affiliate program. Affiliate marketers earn a 50% split of the money Tripadvisor earns from hotels, whereas it pays no commission on flights, restaurants, vacation rentals, or tourist attractions.

That 50% commission is already pretty generous, but it rises as high as 80% during incentive campaigns.

Another interesting vagary of this affiliate program is that no booking is required for you to earn a commission . Instead, you earn money every time a user sent from your site clicks out from Tripadvisor to any of its booking partners.

With conversion rates of 30%+, the Tripadvisor program can be one of the highest paying affiliate programs in the travel niche (provided you can drive enough traffic).

  • URL: Tripadvisor affiliate program
  • Commission: 50%
  • Cookie duration: Two weeks

5 Hotels.com

Hotels.com Affiliate

As its name suggests, Hotels.com is a major provider of hotel accommodation, with a portfolio spanning more than one million properties in 200 countries.

Whether you’re looking for a glitzy resort or a tiny bed-and-breakfast, chances are you’ll find it here.

Hotels.com runs 85 localized websites that are available in more than 35 languages, so unlike some referral programs , you can tap into a truly global audience. 

However, be aware that it runs multiple affiliate programs through the Commission Junction affiliate network, with each focusing on travelers in a specific market.

If you only sign up to the US & Canada affiliate program, you’ll only earn commission on bookings from customers in those locations.

To make life easier, Hotels.com allows affiliate marketers to promote exclusive voucher codes with competitive discounts. 

  • URL: Hotels.com affiliate program
  • Commission: 4%

6 G Adventures

Gadventures Affiliate

G Adventures positions itself as the leader in small group adventure travel.

Rather than booking fly-and-flop trips to all-inclusive resorts, its customers want to live like a local in the Amazon, tour North Asia by rail, or go mountain trekking in Nepal.

So it’s in a relatively niche market — albeit one that’s still projected to be worth $1.6 trillion by 2026. That makes this one of the best affiliate programs for adventure travel blogs.

Another upside of the adventure travel niche is the premium prices. These are often once-in-a-lifetime trips, so people aren’t necessarily looking for the cheapest option.

So while the 6% commission rate doesn’t sound spectacular, it gets a lot more attractive when you learn G Adventures’ average order value is $2,600.

  • URL: G Adventures affiliate program
  • Commission: 6% per sale
  • Cookie duration: 60 days

7 Travelpayouts

Travel Payouts Affiliate

Whereas the other travel sites on this list are all brands running individual affiliate programs, Travelpayouts is a pay-per-action affiliate network offering multiple referral programs that focus on everything from flights and hotel bookings to car rental services and insurance.

In total, Travelpayouts offers access to more than 90 travel affiliate programs from brands like Vrbo, Tripadvisor, and Hilton Honors, some of which are exclusive to the affiliate network.

Since 2011, it’s paid out over $28 million in commissions to approximately 300,000 affiliates.

The Travelpayouts affiliate network shares up to 70% of its earnings with referral partners.

In practice, that means affiliate marketers can earn 1.1% – 1.15% of the total booking value on flights, and 4% – 5% on hotels.

All of which makes this one a bit of a no-brainer.

  • URL:   Travelpayouts affiliate network
  • Commission: Varies
  • Cookie duration:  Varies

👉 Read more: Travelpayouts review

Kayak Affiliate

Talking of affiliate networks, let’s take a look at Kayak.

Because Kayak owns a bunch of brands — including HotelsCombined, Momondo, and, umm, Kayak — it effectively runs its own travel affiliate network.

Combined, those brands generate more than six billion travel searches every year, work with over two million properties, and pay out in excess of $76 million in annual affiliate earnings.

Getting access to multiple travel affiliate programs through a single signup sounds like a pretty good deal to us. And it gets even better when you see Kayak’s commission rate of 50%.

The only real downside here is the payment threshold — you won’t see any of your commissions until your earnings reach $500.

  • URL: Kayak affiliate program

Viator Affiliate

For many of us, travel is all about the experience. And Viator is basically a one-stop-shop for those experiences, with more than 395,000 attractions and things to do in 2,500 destinations.

Viator goes out of its way to smooth the path to conversion. It supports over 35 languages, has a catalog of more than one million reviews to help customers make the right booking, and offers cancellations up to 24 hours in advance on 85% of its affiliate products.

That makes it a lot easier for affiliate marketers to monetize the traffic they refer.

Travel bloggers and other content partners earn an 8% commission on each booking, while the 30-day cookie is more generous than a lot of the referral programs on this list.

  • URL: Viator affiliate program
  • Commission: 8%

10 World Nomads

World Nomads Homepage

World Nomads is the first travel insurance provider on this list.

As its name suggests, World Nomads focuses on what it calls the “intrepid” travel market, with its various travel insurance policies offering coverage for more than 200 activities, as well as protecting against things like trip cancellation and medical emergencies.

It comes recommended by a host of big-name travel brands, such as Lonely Planet, which is a major trust factor.

Another strong selling point is the company’s ethical credentials. More than 70% of its customers make a micro-donation when purchasing a travel insurance policy.

Over the years, World Nomads has used this approach to raise more than $3 million, which has helped support over 100 projects across the world. 

As if that wasn’t enough reason for affiliate marketers to promote World Nomads, the brand’s affiliate program offers commissions of $0.83 per qualified sale with a generous 60-day cookie window.

  • URL: World Nomads affiliate program
  • Commission: $0.83

11 GetYourGuide

Getyourguide Affiliate

A little local knowledge can often make a big difference to your holiday experience.

That’s where GetYourGuide — a Berlin-based online travel agency and marketplace for tour guides and excursions — comes in. The site boasts a catalog of more than 34,000 tours and activities across the world, including big hitters like the Sistine Chapel and the Louvre Museum.

Affiliate marketers earn 8% commissions through the GetYourGuide travel affiliate program, with an opportunity for higher rates on a per partner basis. 

To help drive affiliate sales, the brand runs regular promotions, offers a lower price guarantee, and allows last-minute bookings.

Sign up for the Awin affiliate network .

  • URL: GetYourGuide affiliate program

Rei Affiliate

Amazon might be the go-to destination for general last-minute travel purchases, but REI is the place to go for specialist outdoor gear . 

It’s been a fixture of the outdoor industry for more than eight decades and operates 165 retail stores across the US, which means its brand is super strong.

If you need a new backpack, a pair of hiking boots, or a trekking pole, REI has exactly what you want.

So this isn’t a conventional travel affiliate program, but there are still lots of monetization opportunities for travel blogs.

While a 5% commission doesn’t sound like much, the site’s average order value of more than $120 makes it a whole lot better.

What’s more, it offers free pickups from REI stores and free shipping on orders of $50+, offering plenty of incentive for readers to click your text links.

  • URL: REI affiliate program
  • Commission: 5% per sale
  • Cookie duration: 15 days

13 Take Walks

Take Walks Affiliate

Take Walks is a tour booking service that works with up to 600 guides in 13 of the world’s most vibrant cities — from Paris and Rome to New Orleans and New York. Its guided tours have been booked by more than one million travelers.

Prices aren’t especially cheap — for instance, its Paris tours range from $44 – $252. But they exclusively cater to small groups and often include special access to major attractions, sometimes with skip-the-line access.

If anything, those premium prices make this affiliate program look more attractive. Which travel blogger wouldn’t want to earn a 15% commission on a $250 booking?

  • URL: Take Walks affiliate program
  • Commission: 15% per sale
  • Cookie duration: 45 days

14 InsureMyTrip

Insuremytrip Affiliate

As you can probably guess, InsureMyTrip is another travel insurance site.

Unlike World Nomads, InsureMyTrip is a comparison site that works with multiple travel insurance providers, including AIG, AXA, and IMG.

To help international travelers make the right choice on their travel insurance purchase, it offers more than 100,000 ratings and reviews from previous customers.

The InsureMyTrips affiliate program offers a choice of affiliate models — referral-based and commission-based. 

Terms appear to be decided on a per-case basis, so you’ll need to sign up via a simple online form and check with their affiliate manager to see how much you can earn.

  • URL: InsureMyTrip affiliate program
  • Commission:  Undisclosed
  • Cookie duration: Undisclosed

15 TrustedHousesitters

Trustedhousesitters Homepage

No one likes to leave their furry friend behind when they go on holiday. 

Fortunately, TrustHousesitters offers a solution — choose a sitter to move into your house and look after your pets while you’re away.

The site has property owners in 130 countries, from London townhouses to Hawaiian beachfront homes. 

Users pay a membership fee, starting at $129 a year, that enables them to either:

  • Bid for the right to become live-in pet sitters and stay in the owner’s house for free
  • Access unlimited pet and home care from verified sitters

Either way, that’s a great deal!

As such, TrustedHousesitters effectively runs two separate travel affiliate programs. Just like how Airbnb used to run a host affiliate program and a guest affiliate program, affiliate marketers can earn a up to 40% commission for referring sitters, owners, or combined to TrustedHousesitters.

  • URL: TrustedHousesitters affiliate program
  • Commission: Up to 40%

16 Hostelworld

Hostelworld Homepage

Hostelworld is another of the big travel booking platforms. But whereas the likes of Booking.com and Expedia are generalists, Hostelworld focuses specifically on the hostel experience, offering more than 36,000 hostels in 179 countries.

To help travelers make the right choice, its listings are backed up by over 13 million verified guest reviews.

Hostelworld runs one of the most popular affiliate programs in this profitable niche, with members including Culture Trip, Lonely Planet, and Tripadvisor, plus high-profile travel bloggers like The Broke Backpacker.

That’s always a sign that a referral program is worth joining.

Commissions are earned on a CPA basis, calculated as up to 40% of the deposit earned by Hostelworld for each booking.

  • URL: Hostelworld affiliate program
  • Commission: Up to 40% of the deposit

17 SafetyWing

Safety Wing Affiliate

SafetyWing sells travel insurance catered to two specific audiences:

  • Digital nomads
  • Remote teams and entrepreneurs

Those are two markets that aren’t served by a lot of mainstream insurance providers, so there’s plenty of incentive for a qualified reader to click an affiliate link and buy a policy.

Whichever policy you promote, the SafetyWing affiliate program offers a 10% commission rate and an extremely generous 365-day cookie window — the longest of all the referral programs on this list.

As another sweetener, SafetyWing pays out once a month through PayPal when you reach a minimum earning threshold of just $10.

  • URL: SafetyWing affiliate program
  • Commission: 10% per sale
  • Cookie duration: 365 days

18 Amazon Associates

Amazon Associated Affiliate Program

Travel isn’t just about booking flights and hotels. There are countless other things you need to buy ahead of a big trip, from luggage and travel adaptors to clothes and sunglasses.

And where do you buy all that stuff from in a hurry? Amazon.

As affiliate marketers in any niche will tell you, the terms of the Amazon Associates program aren’t exactly the most generous. 

Commissions vary from one category to another — for instance, you can earn 4% on clothing sales, but just 3% on sports gear, and a measly 1% on health and personal care products.

What’s more, the cookie window runs to a mere 24 hours, so if your referrals aren’t highly qualified, you won’t earn a penny through the Amazon affiliate program .

On the flip side, Amazon has a huge brand and is widely trusted, so it’s not a tough sell to persuade people to buy.

Plus, you get a cut of any sales made by your referrals during the 24-hour window, so you might pick up some unexpected bonus commission.

  • URL: Amazon affiliate program
  • Commission: 4% on Apparel
  • Cookie duration: 24 hours

👉 Check out our step-by-step guide on How to Become an Amazon Affiliate .

✈️ Conclusion

As you can see, there’s no shortage of quality travel affiliate programs with high potential to generate income.

And that’s without even mentioning three huge travel sites — Airbnb, Hotels Combined, and Skyscanner — that had paused their affiliate programs at the time of writing.

But don’t think you can simply start a travel blog and immediately earn passive income.

For starters, you’ll need to build your travel website, carry out keyword research, and write high-quality content to compete with all the travel bloggers that are already doing it.

(Explore our curated selection of 15 travel blog examples for a dose of inspiration for your own website. )

And that’s before you’ve even thought about the right affiliate programs for your target audience.

It’s hard work. But it’s not impossible. Lots of travel affiliate marketers have made it work, and so can you. Especially with us in your corner!

Learn the five simple steps needed to build a high-earning travel blog in 2024 by signing up for our free training .

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travel affiliate programs

26 Best Travel Affiliate Programs for 2024 (Based on Data)

This year my travel blog has generated over $50,000 in revenue from affiliate marketing alone. And it's only August!

Here's a peek at what it's looked like so far this year:

travel affiliate revenue

What's more, this travel blog earns twice as much through affiliate marketing than it does from display ads with Mediavine.

So in case you're wondering, YES, you can still do great as a travel affiliate today. It all comes down to writing the right type of content that fits into the "buying phase" of the trip-planning process.

Want to learn more? In this post I'm going to share:

  • The most profitable affiliate programs for travel bloggers
  • Tips for promoting different types of travel products and services
  • Common mistakes travel bloggers make when monetizing their websites

But first, a quick note how I created this list (so you know it's legit).

How we compiled this list of programs

We compiled a list of roughly 50 top travel blogs . This include mainstays like Nomadic Matt , Santorini Dave , and Expert Vagabond . Plus, smaller and niche sites focusing on specific destinations, geographies, and activities to add in some variety.

Then, we ran each site through our Affiliate Link Scanner to discover which affiliate programs and merchants they linked to the most.

(Because after all, if someone creates 10 articles about a single product, there's a very good chance it's converting for them.)

Finally, we grouped together the programs by common categories, like accommodation, tours, and insurance, so it'd be easier for you to navigate.

The result is a list of the best travel affiliate programs for bloggers — all based on what the world's best travel blogs are promoting today. So, here it is.

Travel Affiliate Programs

These travel affiliate programs fall into a couple of main categories: hotel affiliate programs , travel tours affiliate programs, outdoor gear affiliate programs , luxury travel affiliate programs, rental car affiliate programs , train and airline affiliate programs , and travel insurance affiliate programs.

A mouthful, I know — but exactly which products you choose will depend on the kind of content you like to write and who your audience is.

Here are the best travel affiliate programs to promote in 2024:

  • Booking.com affiliate program
  • Viator affiliate program
  • FareHarbor affiliate program
  • GetYourGuide affiliate program
  • RentalCars.com affiliate program
  • Discover Cars affiliate program
  • Klook affiliate program
  • Plum Guide affiliate program
  • Outdoorsy affiliate program
  • RVShare affiliate program
  • Skyscanner affiliate program
  • Momondo affiliate program
  • KAYAK affiliate program
  • HostelWorld affiliate program
  • Interrail Pass / Eurail Pass affiliate program
  • REI affiliate program
  • TripAdvisor affiliate program
  • G Adventures affiliate program
  • Intrepid Travel affiliate program
  • CityPASS affiliate program
  • Priority Pass affiliate program
  • World Nomads affiliate program
  • SafetyWing affiliate program
  • Wise (formerly Transferwise) affiliate program
  • Omio affiliate program
  • Ferryhopper affiliate program

Booking.com

booking.com affiliate program

  • Program name: Booking.com Affiliate Program
  • Commission: 25-34% of Booking.com's cut (Booking.com), 4% of gross sale amount (CJ Affiliate)
  • Cookie duration: 0 days
  • Markets: Global

Booking.com is the single most popular travel affiliate program from all our research across dozens of top travel blogs.

And for good reason: hotels are extremely profitable. First off, they're expensive at around $100 per night in a lot of destination. And then, people tend to book multiple nights in a single session.

The result is great commissions, so long as you're writing content that captures people right before they book.

What you'll notice as a hotel affiliate is a high cancelation rate, sometimes as high as 30-40%. It's hard to avoid, as free cancelation policies virtually encourage this. Even so, the profits to be made are still exceptional.

One unusual aspect of Booking.com is that it doesn't use an actual cookie. You only get credit for Bookings that happen "in-session". So you'll want to target people who are minutes away from booking accommodation to secure a sale.

Despite the drawbacks, Booking.com has such name recognition and converts well enough to make it one of the best travel affiliate programs you can promote.

Hotel affiliate tips: Here are a few of my top tips for recommending hotels and accommodation to your travel blog readers as an affiliate:

  • Make your recommendation early. Don't make the mistake of putting your recommended hotel links at the bottom of your posts. Summarize your recommended place to stay at the top in a "Trip Summary" with scannable bullet points.
  • Make your recommendation clear. If you loved somewhere you stayed, make it clear. 1-2 sentences are enough to earn the click if your recommendation is genuine.
  • Test your link text. Try calls-to-action like "check availability" and "see more images". These demand less commitment from the reader than "book now". But no matter what, you should be tracking and testing these to see which converts best for your audience.

One important note for new affiliates is that Booking.com does require you reach a minimum of 100€ in commissions before they pay you out. Given the average commission though, most travel affiliates will be able to reach this in a reasonable amount of time.

You also only earn a commission after a booking is completed and the host or hotel has reported a successful stay. That means your commissions are often only paid many months after the booking happens.

While the money with Booking.com isn't quick, the payouts are dependable and the revenue from a high season's worth of bookings can set you up for a good part of the year.

viator affiliate program

  • Program name: Viator Affiliate Program
  • Commission: 8% (Viator), 4% (ShareASale)
  • Cookie duration: 30 days
  • Alternatives: GetYourGuide at 8% and up (GetYourGuide), 5% (Skimlinks), 7% base (Awin), 7% (CJ Affiliate) , or Klook at 2-5%

Viator is an online platform for booking travel tours, experiences, and activities. While GetYourGuide could be seen as more present in Europe, Viator has an excellent selection of activities in the United States and Canada.

So if your focus is on domestic tourism within North America, this could be a great affiliate program for your travel blog.

Viator's direct program offers an 8% base commission rate. Paired with the 30-day cookie period, and your reader has a lot of time after clicking your link to go through with booking their travel experience.

To make the most from Viator, make sure that tours you promote have great reviews, ratings, and photos. If you can add your own into the article itself and share a personal experience, that's a recipe for a strong conversion rate.

FareHarbor Affiliate Program

  • Program name: FareHarbor Affiliate Program
  • Network / Software: FareHarbor Distribution Network
  • Commission: 15% on the ticket price, 75% of FareHarbor's cut
  • Cookie duration: Not listed
  • Markets: US, CA, EU

FareHarbor, a Booking Holdings company, is the leading booking platform for tour and activity operators worldwide, with its largest presence in North America and Europe.

FareHarbor has its own affiliate network — the FareHarbor Distribution Network (FHDN). It directly connects 30,000 guided tours, outdoor activities, and other experience providers with affiliates like you - with no middleman to share commission with.

You can earn a commission rate as high as 15% (one of the highest in the industry!) for an average basket value of $100-$150.

Commissions are paid for bookings made "in-session"; so there is no cookie window, but research has shown that most activity bookings happen while bookers are already in-destination.

Within its affiliate network, FareHarbor also offers the possibility to connect with account managers who provide insights and suggestions of the best tours to feature on your website, answer questions, and automates the invoicing and payment process.

GetYourGuide

getyourguide affiliate program

  • Program name: GetYourGuide Affiliate Program
  • Commission: 8% and up (GetYourGuide), 5% (Skimlinks), 7% base (Awin), 7% (CJ Affiliate)
  • Cookie duration: 31 days (GetYourGuide), Not listed (Skimlinks), 30 days (Awin, CJ Affiliate)
  • Markets: Global (GetYourGuide), Global (Skimlinks), US (Awin), US, FR, DE, UK (CJ Affiliate)
  • Alternatives: Viator at 8% (Viator), 4% (ShareASale) , or Klook at 2-5%

GetYourGuide is a place to book travel experiences and activities online. Think guided tours, boat rides, skip-the-line tickets, city guides, and group tours large and small.

In addition to working with local tour operators, GetYourGuide also has their own Originals series of tours they run themselves. These tours are based the massive amount of data they have about the kinds of activities people like best.

GetYourGuide offers an 8% base commission rate through their direct program, though successful affiliates can negotiate for rates as high as 10 and 12%.

Paired with a 30-day cookie period, the rates are favorable for landing commissions. Especially if you cover Europe on your travel blog, since the selection on GetYourGuide is great.

The key is to promote these activities in the right kind of content, at the moment when people are most likely to book. Here are some tips on that.

Tips for promoting travel tours as an affiliate: Link to tours on articles about things to do in a city, itineraries, day trips from a city, how to reach a place, food tours, or guides to a location-specific activities or bucketlist experiences.

One thing to consider is that people browsing "things to do" posts tend to fall into two camps: people who are dreaming of a destination and people who are already there.

As such, these kind of posts can result in good revenue for affiliates, but have a lower affiliate RPM because the traffic intent is split between far future planning and immediate booking.

RentalCars.com

rentalcars.com affiliate program

  • Program name: RentalCars.com Affiliate Program
  • Commission: 40% of RentalCar.com's cut (RentalCars.com), 6% of sales (CJ Affiliate)
  • Cookie duration: 0 days (RentalCars.com), 30 days (CJ Affiliate)
  • Alternatives: Discover Cars at 70% of rental car profit, 30% on Full Coverage insurance revenue (Post Affiliate Pro), 54% of rental car profit, 23% on Full Coverage insurance revenue (ShareASale)

RentalCars.com is a great example of how much of an opportunity transportation is a big opportunity for travel blogger affiliates.

As one of the biggest rental car comparison websites online, RentalCars.com has got great brand recognition and overall does prove to have some solid deals.

If you tend to do road trips or just prefer to socially distance from your fellow travelers, rental car affiliate programs are a great addition to your travel content.

The two main rental car affiliate programs we found in our analysis were RentalCars.com and Discover Cars (also in this guide). Depending on your audience, one or the other might convert better, so it's worth testing each.

Tips for promoting rental cars: Obviously, it works best to promote rental cars for places where you might like to have a car to get around, and parking isn't too terrible. Think road trips, regional trips, and destinations where people are likely to visit multiple towns or cities in a single trip.

The longer the person's trip is, the more commission you earn. So thinking about destinations where people tend to spend a longer amount of time driving around is helpful.

Discover Cars

discover cars affiliate program

  • Program name: Discover Cars Affiliate Program
  • Commission: 70% of rental car profit, 30% on Full Coverage insurance revenue (Post Affiliate Pro), 54% of rental car profit, 23% on Full Coverage insurance revenue (ShareASale)
  • Cookie duration: 365 days
  • Alternatives: RentalCars.com at 40% of RentalCar.com's cut (RentalCars.com), 6% of sales (CJ Affiliate)

Discover Cars is a brand I wasn't familiar with until compiling the data for this article. But then I saw it everywhere.

Their merchant page on ShareASale got my attention:

"We partner with some of the top webmasters in the travel vertical who are earning on average $2,500 USD per month with a traffic of 100K."

This means average commissions vary from $20-$50 per sale, and with a super generous 1-year cookie. With affiliate commissions like that, it's easy to imagine that adding some car rental links to your existing content could be pretty profitable.

You may find it interesting to try out both RentalCars.com and Discover Cars and see which one converts better for your readers.

klook affiliate program

  • Program name: Klook Affiliate Program
  • Commission: 2-5%
  • Alternatives: GetYourGuide at 8% and up (GetYourGuide), 5% (Skimlinks), 7% base (Awin), 7% (CJ Affiliate) , or Viator at 8% (Viator), 4% (ShareASale)

Klook is a Hong Kong-based travel tours and experience platform. As such, we found Klook promoted most on blogs that focus on Asian countries like Japan, Korea, Singapore, China, Taiwan, and Vietnam.

With that said, since the pandemic and the turndown of international tourism in Asia, Klook has doubled down on Europe and North America as target markets. So you'll want to test promoting similar activities between Klook, Viator, and GetYourGuide to see which resonates most with your audience.

Right on the bottom of their homepage, you can see a pretty clear list of their top performing activities and tours.

Let this inspire you on the type of content to create as a travel affiliate:

klook top offers

Apart from tours and activities, Klook is also a reseller of train tickets, WiFi rentals, and Sim cards. Especially if your readers are traveling to a country in Asia for the first time, there are probably a number of products and conveniences you can help them discover through Klook.

Plum Guide affiliate program

  • Program name: Plum Guide Affiliate Program
  • Commission: 7-10%
  • Cookie duration: 90 days
  • Markets: AU, CA, ES, UK, US

Plum Guide is like a fancier version of Airbnb, where stays start at 139€ and go up from there. They select the top 1% of properties in a few of the most popular vacation destinations, like London, Paris, New York, Los Angeles, Rome, Milan, Copenhagen, Madrid, Barcelona, Lisbon, Berlin and Tel Aviv.

So while the properties on Plum Guide might be too expensive for the average traveler, the bookings you can make through this program tend to be on the higher end if they go through.

On top of that, the generous 90-day cookie period means you have a lot of time for the guest to actually book their stay after they start their research process on your website.

If you cater to luxury travellers, Plum Guide could be a good addition to the hotel affiliate programs you're already promoting.

Outdoorsy affiliate program

  • Program name: Outdoorsy Affiliate Program
  • Commission: $60.00 or more per booking
  • Markets: US, CA (AvantLink), US, CA (CJ Affiliate), US, CA (Tune (HasOffers))
  • Alternatives: RVShare at 5% for each stay, $7.00 for each new RV listed (CJ Affiliate), 6.4% for each stay, $7.00 for each new RV listed (FlexOffers) , or Camping World at 4% commission

Who wants to take bets that RVing, renting camper vans, and hitting the road is going to be the most popular travel activities next Summer?

While hotels are some of the most lucrative affiliate programs for travel bloggers , RVs and camper vans take their place when it comes to destinations popular for their natural beauty.

Think about national parks and places famous for their camping and wildlife.

Apart from the solid commissions at $60+ per booking, Outdoorsy is available in both the US and Canada. So if you're outdoors activities in North America, there's a good chance you'll be covered.

Look no further than the Outdoorsy homepage for a roadmap (ha!) to their most popular places to rent an RV:

RV rental locations

The great commissions and cookie period make this an excellent affiliate program for both travel and outdoors-focused websites.

You will need to reach $100 in earnings to trigger a payout from AvantLink, CJ, or Tune (formerly HasOffers). But with these commissions, that shouldn't be an issue.

rvshare affiliate program

  • Program name: RVShare Affiliate Program
  • Commission: 5% for each stay, $7.00 for each new RV listed (CJ Affiliate), 6.4% for each stay, $7.00 for each new RV listed (FlexOffers)
  • Cookie duration: 30 days (CJ Affiliate), 45 days (FlexOffers)
  • Markets: US
  • Alternatives: Outdoorsy at $60.00 or more per booking , or Camping World at 4% commission

RVShare is an RV marketplace where both RV owners and those looking to rent can connect. It includes a range of vehicles from pop-ups to luxury motor homes.

With an average order value of $699, according to the program landing page, that means an average commission of about $34.95. Not bad at all, but not nearly as good as Outdoorsy , assuming a comparable conversion rate.

Still an extremely solid option if you need to promote RV or van rentals in places Outdoorsy doesn't cover. At least, as the homepage claims, it is the largest RV rental marketplace.

Similar to Outdoorsy, popular destinations are plastered right on the homepage:

RV rental locations

Take any of these for inspiration on the types of destinations that people tend to visit by RV, and you'll be ahead of the curve.

Skyscanner Affiliate Program

  • Program name: Skyscanner Affiliate Program
  • Commission: 20% Direct and booking

Skyscanner is a metasearch engine and travel agency based out of Scotland with average site visits of over 100 million people per month. The site specializes in helping travelers search, choose, and book from a wide variety of flight, hotel, and car hire deals from over 1,200 travel providers. The website is also available in 35 languages across 60 countries.

Skyscanner is an easy sell, given its brand recognition and how trusted it is among regular travelers. The company’s airline affiliate program currently provides commissions on sales of flights and hotel bookings. The pay-outs are a share of the commissions offered to Skyscanner by their travel partners. Expect to earn in the region of 20% commissions for bookings.

You have three different ways to sell Skyscanner’s products:

  • Embed widgets on your website.
  • Use the company’s text links or banners or generate your own unique referral link.
  • Create an innovative travel website or app by connecting to Skyscanner’s Flights API.

Overall, Skyscanner is a reliable choice for travel deals and a superior inventory of travel products.

Momondo Affiliate Program

  • Program name: Momondo Affiliate Program
  • Commission: $0.06-$0.60 per sale depending on the types of product and clickout (desktop, mobile) (CJ Affiliate), $0.09-$0.87 per sale depending on the types of product and clickout (desktop, mobile) (CJ Affiliate), $0.45 per click out for desktop and tablet, $0.65 per click out for mobile (Webgains), 0.05-0.46% per sale depending on the types of product and clickout (desktop, mobile) (FlexOffers), $0.07-$0.66 per sale depending on the types of product and clickout (desktop, mobile) (FlexOffers), A$0.38-A$0.83 (Skimlinks), (Skimlinks), (Sovrn)
  • Markets: CA (CJ Affiliate), US (CJ Affiliate), Global (Webgains), CA (FlexOffers), US (FlexOffers), AU (Skimlinks), Global (Skimlinks), Global (Sovrn)

Momondo is a travel fare metasearch engine and aggregator owned by KAYAK. Similar to KAYAK, Momondo searches and displays cheap fares for tickets, stays, car rentals, and experiences.

The good news about Momondo’s affiliate program is that they’re open to even smaller blogs. So, if you’re just starting out as an affiliate, this might be a great opportunity. They’re open to content sites, established travel sites, and even email as long as the email content has been pre-approved by the company.

All you need to do is sign up on any of the associate affiliate network partners, receive your link and embed it to your website. You have the potential to earn US$0.65 per click on desktops and tablets and US$0.45 per click on mobile searches. Right now, the affiliate product is available for flights only. Also, reach out to the brand directly for additional support and exclusive deals if you have more than 200,000 unique site visitors a month.

KAYAK Affiliate Program

  • Program name: KAYAK Affiliate Program
  • Commission: 0-50% (KAYAK), $0.08-$1.90 per sale depending on the types of product and clickout (desktop, mobile) (CJ Affiliate), £0.11-£0.33 per sale depending on the types of product and clickout (desktop, mobile) (CJ Affiliate), $0.08-$0.66 per sale depending on the types of product and clickout (desktop, mobile) (CJ Affiliate), $0.07-$0.61 per sale depending on the types of product and clickout (desktop, mobile) (FlexOffers), 0.06-0.83% per sale depending on the types of product and clickout (desktop, mobile) (FlexOffers), £0.28 per click on flights, hotel and car searches (TradeTracker)
  • Cookie duration: Not listed (KAYAK, CJ Affiliate, FlexOffers, TradeTracker), 30 days (CJ Affiliate, FlexOffers)
  • Markets: Global (KAYAK), US (CJ Affiliate), UK (CJ Affiliate), CA (CJ Affiliate), CA (FlexOffers), US (FlexOffers), CH, DE, ES, FR, IT, NL, PL, UK (TradeTracker)

KAYAK is a popular metasearch engine and online travel agency from the United States. The company offers a wide range of travel products, including flights, stays, car rentals, and experiences. From a branding perspective, the KAYAK website accounts for more than 6 million searches annually, and affiliates have already earned over US$76 million in sales.

KAYAK also has one of the most advanced and rewarding airline affiliate programs:

  • Earn 50% commissions from clicks, bookings, and ad revenue for flights, hotels, cars, and packages.
  • Easily customize your website for marketing with deep links, widgets, search boxes, white labeling, and API. You can even customize the solution to your needs.
  • Dedicated affiliate support includes technical setup and assistance for scaling up.
  • Track your earnings and performance on your very own affiliate portal.

Sign up to the KAYAK affiliate network directly on their website. Alternatively, you’ll also find the affiliate program listed on CJ Affiliate, FlexOffers, and TradeTracker.

HostelWorld

hostelworld affiliate program

  • Program name: HostelWorld Affiliate Program
  • Commission: 18-22%
  • Alternatives: Booking.com at 25-34% of Booking.com's cut (Booking.com), 4% of gross sale amount (CJ Affiliate)

Got a budget-conscious audience? HostelWorld is a great alternative to Booking.com if your readers are college students, young people, or generally looking to travel long-term on a shoestring budget.

It's been a pretty long time since I stayed in a hostel, so I don't promote hostels myself. However, in our research we found tons of links to HostelWorld on top travel blogs and websites.

And even if you're not into hostels, HostelWorld seems to be branching out into the suddenly crowded market for travel experiences.

Tips for promoting hostels: Most people staying in hostels are doing it for budget-conscious reasons. So promote hostels in content targeting a younger demographic (such as college students).

Interrail Pass / Eurail Pass

interrail pass affiliate program

  • Program name: Interrail Pass / Eurail Pass Affiliate Program
  • Commission: 3%
  • Alternatives: Omio at 2-8% depending on customer country

Eurail is a rail pass which permits travel through 33 European countries by train. It gives travelers unrivaled flexibility. If you miss a train, in most cases you can simply hop on board the next one.

You also save the hassle of booking train tickets in advance, though in most cases you still have to make a reservation with a small 10-20€ surcharge for high-speed and night trains.

Eurail have both multi-day and multi-country passes that travelers can tailor to their journey. Travelers can also choose a single-country pass, in case they want to just travel one country extensively by train.

Interrail is basically the same thing but designed for European residents.

Either way, you can earn a 3% commission. And with an average order value of £298.27 ($408.85), this could mean an average commission around $12.

REI affiliate program

  • Program name: REI Affiliate Program
  • Commission: 5%
  • Cookie duration: 15 days
  • Brands: Arc'teryx, Black Diamond, Columbia, Merrel, Mountain Hardwear, Osprey, Outdoor Research, Patagonia, prAna, REI Co-op, Salomon, Shimano, and Smartwool.
  • Alternatives: Patagonia at 8% , or Osprey at 8%

REI is the most promoted affiliate program for outdoor gear after Amazon, according to our analysis.

It's not exactly a surprise, as REI is a trusted name with a lot of brand loyalty behind it. They offer a wide range of products from camping and hiking gear to gear for climbing, cycling, kayaking, running, snow sports, and more.

REI is a perfect brand to promote whether your website is focused on travel, nature, outdoors, or sports.

The tricky part is that AvantLink and REI are particular about who they accept into their program. So you'll need to apply with an established website for a chance to get accepted.

REI offers over 200 articles from popular brands like Arc'teryx, Black Diamond, Columbia, and Patagonia.

So if you're able to get in, those brand pages are a great place to start for insights into REI's most popular and high-converting products and product categories.

TripAdvisor

tripadvisor affiliate program

  • Program name: TripAdvisor Affiliate Program
  • Commission: 50% of click out (CJ Affiliate), 16% of the revenue generated when users click on commerce links and/or ads throughout the TripAdvisor site (FlexOffers)
  • Cookie duration: 14 days (CJ Affiliate), 1 days (FlexOffers)

TripAdvisor is one of the most popular trip-planning websites online. On TripAdvisor, you can link to restaurants, attractions, and accommodation.

Basically, the TripAdvisor affiliate program shares revenue with affiliates based on leads, rather than sales. That means you'll generate many more, smaller commissions (think, $0.20 - $0.50 in most cases) than you would if you linked directly to the accommodation providers that TripAdvisor partners with.

But it's important to know that you'll only generate affiliate revenue if the click you send to TripAdvisor results in a click out to a hotel property. No other type of click out generates a commission for you.

Whether or not this is a good strategy for you heavily depends on the type of content you're writing. For content that's early in the trip-planning journey, this could make sense. But there you're still hoping to get lucky, as opposed to being intentional about the kind of content and links you're promoting.

If you're writing guides designed for people who are actively booking their stay, promoting hotels through Booking.com, Agoda, or Hotels.com will likely prove more profitable.

G Adventures

g adventures affiliate program

  • Program name: G Adventures Affiliate Program

Whereas GetYourGuide, Klook, and Voyagin are all tour companies, G Adventures focused on multi-day, small-group tours that rack up a big price tag — and resulting commission.

According to their FAQs, G Adventures' average order value is $2,600. At a 6% commission, that's $156 per sale on average.

Naturally, buying a tour like this is a much longer decision-making process. Luckily G Adventures also gives its affiliates a generous 90-day cookie window.

This makes it a great option if you're able to capture a reader's email address and send them a travel guide on the location, and following up with a couple emails about this tour. Sometimes these tours also have sales, too.

Tips for promoting small group, multi-day tours: Focus on destinations that may be more difficult to reach individually, or organized cross-country tours for Americans visiting Europe.

You'll notice their website features destinations like Machu Pichu, which can be complicated to reach on your own. Same story for places where travelers may not feel confident driving themselves.

In our research, we noticed both G Adventures and Intrepid Travel being promoted most heavily on South and Central America-focused travel websites.

Intrepid Travel

intrepid travel affiliate program

  • Program name: Intrepid Travel Affiliate Program
  • Commission: 4% on sales, $0.50 per lead
  • Markets: US, CA, EU, UK
  • Alternatives: G Adventures at 5%

Intrepid Travel is an alternative to consider for a lot of the same destinations as G Adventures. They cater primarily to North American and European travelers going to places in South and Central America, Asia, Africa, and the Middle East.

Here are some examples of the types of trips you'll find on Intrepid Travel:

tourism affiliate marketing

Similar to G Adventures, they also sometimes have sales, which you can share with your email list or promote on relevant pages on your travel blog.

Again, focus on destinations that can be complicated or difficult to reach without a tour. Or locations where people might feel more safe or comfortable traveling in a small group, like the ones Intrepid Travel offers.

tourism affiliate marketing

  • Program name: CityPASS Affiliate Program
  • Commission: 6%

Are you promoting large US or Canadian cities on your travel blog as an affiliate? CityPASS could be a great addition to help your audience access deals and attractions with a single purchase.

CityPASS tickets tend to include attractions like SeaWorld, Legoland, zoos, museums, cruises and more. We found them promoted most often on family travel websites, probably because dealing with tickets can be a pain if you've got kids in tow.

The top destinations mentioned on the CityPASS homepage include Atlanta, Boston, Chicago, Dallas, Denver, Houston, New York City, Orlando, Philadelphia, San Diego, San Francisco, Seattle, Southern California, Tampa Bay, and Toronto.

You can easily include CityPASS links near any of the attractions in "things to do" guides that you're recommending anyway.

Of note, other online travel agencies like GetYourGuide, Klook, and Viator also often have passes to these types of attractions. So it's worth testing out which leads to a higher affiliate RPM for your article.

Priority Pass

priority pass affiliate program

  • Program name: Priority Pass Affiliate Program
  • Commission: 10% (ShareASale), 10% (Pepperjam)

Got an audience of luxury, business, or just frequent travelers? Priority Pass is membership that gives pass-owners access to over 1300 comfortable airport lounges around the world.

Most memberships are offered on an annual basis, and range from $89-$359 per year when discounted. At a 10% commission rate, that's $8.90-$35.90 per conversion which is definitely respectable on the upper end.

Note: On ShareASale they'll give you a 15% commission for the first month, but in all liklihood it'll take you long enough to figure out the best ways to promote the PriorityPass that you won't earn a ton during that time period.

World Nomads

world nomads affiliate program

  • Program name: World Nomads Affiliate Program
  • Network / Software: Direct
  • Commission: 10%
  • Cookie duration: 60 days
  • Alternatives: SafetyWing at 10%

One of the big benefits of travel insurance affiliate programs is you can include them in a wide range of existing content.

The downside is, trying to rank for most terms including the word "insurance" is probably not going to be easy.

While collecting our data, we noticed that a fair number of big name travel blogs include links out to travel insurance on almost 100% of their long-form content. If you've got a common footer at the end of your articles, this might be a good spot to include a link to World Nomads.

Think about destinations where safety is a concern, and share any personal experiences you may have with claiming insurance.

Including an "Is [City Name] Safe" section in existing travel guides and itineraries is a good way to start.

safetywing affiliate program

  • Program name: SafetyWing Affiliate Program
  • Alternatives: World Nomads at 10%

One of the most popular alternatives to World Nomads is SafetyWing. As opposed to being just focused on travel insurance, SafetyWing also offers insurance for full-time nomads and is among the first companies to do so.

As an "Ambassador", you can promote both the Nomad Insurance and the Remote Health insurance at a rate of 10%.

The difference is, Remote Health is a 12-month policy that gets paid out in installments. So you can actually continue to earn for each month that the person you referred remains insured (which they're obligated to do by contract).

Here's an example from the website:

travel insurance affiliate

A pretty excellent payout for just 10 referrals per year.

Wise (formerly Transferwise)

wise affiliate program

  • Program name: Wise (formerly Transferwise) Affiliate Program
  • Commission: £10.00 for personal users, £50.00 for business users
  • Cookie duration: Forever

Wise (formerly Transferwise) is a bank account that makes it cheap and fast to transfer money between countries. They offer a so-called "Borderless" account, which is bank account that allows you to hold balances in different currencies.

Fun fact, I'm a Wise user myself and have found it really useful to be able to accept affiliate payouts in various currencies, and then pay bills in the currency they're owed in, instead of losing money to currency conversion in between!

Wise is a handy product for anyone who travels internationally. Digital nomads, frequent travelers, and people doing international business are all great candidates to refer to Wise.

Commissions are a flat rate and will vary a bit depending on what your payout currency is. For the UK program, it's £10 for personal users, and £50 for business users.

Note that you only get paid for funded accounts, not just signups. But thanks to the "forever" cookie, you'll get credit for any account you refer that gets funded no matter how long it takes them to do it.

omio affiliate programs

  • Program name: Omio Affiliate Program
  • Commission: 2-8% depending on customer country
  • Alternatives: Interrail Pass / Eurail Pass at 3%

Omio is a one-stop-shop for booking transportation. Trains, busses, flights, and ferries can all be found on Omio's website.

So if you're explaining to readers how to reach a specific location on your travel blog (for example, "Paris to Versailles"), the Omio affiliate program could be an easy plug when it comes to trains, busses, and flights.

Just be aware that there are transportation affiliate programs which may perform better. For example, car rentals and travel tours both tend to offer higher percentage commissions on a similar order value.

But for good measure, offering several options and then measuring which ones drive clicks and conversions is always your best bet.

Ferryhopper

ferryhopper affiliate program

  • Program name: Ferryhopper Affiliate Program
  • Commission: 1% gross booking value

Ferryhopper is a service that lets you book ferry transportation between the Greek Islands. Unlike a lot of other providers, they don't put an extra service charge on top, so you know your readers are genuinely getting the best deal.

That said, the base commission rate of 1% isn't super high. Considering most ferries are pretty affordable when booked in advance, this isn't likely to be the backbone of your travel blog's affiliate income.

But we did see this heavily promoted on a number of Greece-focused travel websites. So if that's a region you're covering, consider adding some content about ferries to the mix.

Monica Lent

Monica Lent

Monica is the co-founder of Affilimate. Here to share data-driven tips and strategies for earning more from your website as a content publisher.

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Tripadvisor Affiliate Program

  • Getting started |

What is the Tripadvisor Affiliate Program

What is the Tripadvisor Affiliate Program?

Work with the world's largest travel site and earn a minimum 50% commission

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Minimum 50 % commission

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No hotel booking required

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Multi-touch attribution model

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Seemlessly embed links

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Inspire your users

How do I earn commissions?

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Tripadvisor (Click Out)

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Hotel booking partner

Publisher # 1

clicks sent to Tripadvisor

Publisher # 2

Publisher # 3.

Getting started

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Choose a network partner

tourism affiliate marketing

Search for Tripadvisor

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Create your links

Digital Fodder

Start & Grow Your Online Business

29 Best Travel Affiliate Programs in 2024

February 1, 2024

This page contains affiliate links, and we may earn commissions for purchases on other sites.

The travel niche offers many affiliate marketing opportunities because there is so much terrain to cover. For instance, a travel content creator can discuss her experiences, tips, hacks, things to do, places to visit, dining, nightlife, tours, reviews, travel reward cards, and more. Therefore, this post covers the best travel affiliate programs for beginners, bloggers, and social media marketers (Instagram, TikTok, Facebook, etc.).

Millions travel annually for pleasure and business, making the trillion-dollar travel and tourism industry lucrative. However, margins are tiny for many travel products and services, negatively impacting what advertisers can pay affiliates. Therefore, commission rates tend to be single or low double digits.

Best Travel Affiliate Programs

FlexOffers and CJ Affiliate offer robust selections of high-paying advertisers in various travel niches, whereas Impact, ShareASale, and Rakuten Advertising have over 100 programs each. The minimum payout threshold for these networks ranges from $10 to $50. Once you exceed the minimum, you’ll receive your commissions.

Standard travel categories include accessories, accommodations, airfare, attractions, car rentals, cruises, flights, hotels, insurance, luggage, parking, sightseeing, tours, transportation, and vacations. Since most merchants only pay for sales and bookings, you won’t find many pay-per-lead affiliate programs in the travel sector.

Booking.com

Booking customers can purchase accommodations, flights, car rentals, attractions, airport taxis, and more. Users can search by property type, including hotels, apartments, resorts, villas, cabins, guest houses, B&Bs, and cottages. Booking has frequent travel specials starting at 15%. Finally, users can chat with other travelers in various communities.

The Booking affiliate program offers the following incentives:

  • Commission rate: 4%
  • Cookie duration: Session-based
  • Affiliate software/network: CJ Affiliate and in-house

Expedia offers deals on stays, flights, cars, packages, activities, and cruises. They target multiple user profiles and demographics with niche travel categories. Expedia Rewards offers members lower prices on select hotels, points to save on bookings, and more travel benefits. The company began operations in 1996 as a division of Microsoft, which would surprise most people.

The Expedia affiliate program is lucrative for these reasons:

  • Commission rate: 6%
  • Cookie duration: 30 days
  • Affiliate software/network: CJ Affiliate

Kayak’s affiliate network offers access to a global network of travel brands, including HotelsCombined, Momondo, and Cheapflights. Earn money through clicks, bookings, and ad revenue for flights, hotels, cars, and packages. Also, access deep links, widgets, search boxes, white labels, and APIs. Separately, Kayak has multiple programs on CJ Affiliate.

Kayak offers affiliates the following benefits:

  • Commission rate: Up to 50%
  • Affiliate software/network: In-house

Momondo is a travel search engine and comparison site mainly for flights but extends to stays, car rentals, activities, packages, and train reservations. Unlike standard travel websites, Momondo is mostly click-through, which directs users to other websites to complete their purchases. Environmentally conscious users can search by CO2 emissions for more sustainable travel.

Affiliates get the following with the Momondo affiliate program:

  • Commission rate: Up to $0.55

Orbitz has deals on stays, flights, cars, packages, activities, and cruises. On its homepage, it markets to the LGBTQ+ community. Last-minute deals, all-inclusive resorts, and flights under $199 are standard categories in its featured offers section. In addition, users can earn “Orbucks” on purchases and apply them to hotel bookings (with no blackout dates).

The Orbitz affiliate program offers the following structure:

  • Commission rate: Up to 5%
  • Affiliate software/network: CJ Affiliate

Priceline offers discounts on hotels, cars, flights, and cruises. Its “Bundle + Save” allows users to combine two travel items for savings: hotel and flight. Additionally, Priceline provides free cancellation on most flights, hotels, and car bookings.

Priceline VIP is a membership program offering exclusive discounts with four membership levels: Member, Blue, Gold, and Platinum. Moreover, the Priceline VIP Rewards Visa Card is a travel points card.

The Priceline affiliate program is rewarding for these reasons:

  • Commission rate: 3%

Skyscanner is a leading global travel search site providing instant online comparisons for flights, car rentals, and hotels. It checks 1,200 travel companies for data and pricing. Its ‘Greener choice’ label highlights flights that emit less CO2. Skyscanner sells travel insurance separately.

Marketers get the following with the Skyscanner affiliate program:

  • Commission rate: 20%
  • Affiliate software/network: Impact

Try TubeBuddy for Free

Trip specializes in hotels, flights, trains, cars, tours, tickets, and attractions. Users can earn and redeem “Trip Coins” to save instantly on bookings and access exclusive member-only deals. There are four membership levels: Silver, Gold, Platinum, and Diamond.

The Trip affiliate program has the following benefits:

  • Commission rate: Up to 7%
  • Affiliate software/network: In-house and Awin

Agoda is one of the fastest-growing online hotel booking platforms worldwide, listing hundreds of thousands of hotels. Agoda offers excellent discounts on vacation rentals, flights, and airport transfers.

Affiliates get the following benefits with the Agoda affiliate program:

  • Affiliate software/network: ShareASale and in-house

Best Western

​Best Western operates hotels in 95 countries, each keeping an individual charm and local appeal.

The Best Western affiliate program offers the following incentives:

Hostelworld

Hostelworld is a leading online travel agent focusing on the hostel market, inspiring adventurers to visit new places, meet new people, and return with extraordinary stories to tell.

The Hostelworld affiliate program is profitable for these reasons:

  • Commission rate: Up to 40%
  • Affiliate software/network: Partnerize

Hotels.com offers more than 1,000,000 properties in 200 countries, from hotels and B&Bs to condos and all-inclusive resorts.

Affiliates get the following with the Hotels.com affiliate program:

  • Commission rate: Up to 4%
  • Cookie duration: 7 days

HotelsCombined

HotelsCombined looks for hotels and homes from the best travel sites worldwide in seconds. It gathers all the prices, availabilities, and rooms to enable users to filter and compare the best travel options and deals.

The HotelsCombined affiliate program offers the following structure:

  • Affiliate software/network: Kayak Affiliate Network

Motel 6 & Studio 6

Motel 6 offers fantastic room rates at more than 1,100 locations throughout the United States and Canada.

The Motel 6 affiliate program is rewarding for these reasons:

  • Commission rate: Up to 6%

FareHarbor is the leading booking platform for tour and activity operators worldwide. Their affiliate network, the FareHarbor Distribution Network (FHDN), connects you with 30,000+ providers of guided tours, outdoor activities, and other experiences in North America and Europe.

The FareHarbor affiliate program is appealing for these reasons:

  • Commission: 15%
  • Cookie duration: Lifetime

Sign up for FareHarbor here.

Go City offers sightseeing passes for destinations around the globe, giving customers the freedom to do what they want and when they want while making incredible savings along the way. Their passes include bucket list attractions, top tours, and plenty of hidden gems, all handpicked by local experts.

Marketers get the following with the Go City affiliate program:

  • Commission rate: 6%+
  • Cookie duration: 90 days

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GetYourGuide

GetYourGuide helps travelers find, compare, and book sightseeing tours, attractions, excursions, things to do, and fun activities worldwide.

The GetYourGuide affiliate program has the following benefits:

  • Commission rate: 8%
  • Cookie duration: 31 days

Contiki provides tours for 18-35s. It offers a mix of sightseeing and culture in over 40 countries across six continents.

The Contiki affiliate program is appealing for these reasons:

  • Commission rate: 5%
  • Cookie duration: 45 days

Plum Guide is building the definitive collection of the world’s most remarkable holiday homes. It picks only the top 3% of properties in any destination to ensure high-quality experiences for guests.

Affiliates get the following benefits with the Plum Guide affiliate program:

  • Commission rate: 7%

VRBO is an online marketplace for vacation rentals with over 1 million properties in 190 countries.

The VBRO affiliate program offers the following incentives:

  • Commission rate: $20

Discover Cars

Discover Cars makes renting a car easy by connecting customers globally with rental vehicles at affordable prices.

The Discover Cars affiliate program is lucrative for these reasons:

  • Commission rate: 40%
  • Cookie duration: 365 days
  • Affiliate software/network: ShareASale

Localrent.com

Localrent.com aggregates car rental companies for Turkey, Greece, Cyprus, Montenegro, Thailand, and seven other countries. In addition, it works with local car suppliers to offer unique selections.

Affiliates get the following with the Localrent.com affiliate program:

  • Cookie duration: Up to 60 days

RentalCars.com

RentalCars.com is the world’s largest platform for making online car rental reservations.

The RentalCars affiliate program offers the following structure:

Note: Alamo, Avis, Budget, National, and Thrifty have affiliate programs that pay up to 4%.

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OurBus is a US private bus service aimed at changing how the world travels. Its routes are selected and based on crowdsourced requests from travelers.

The OurBus affiliate program is rewarding for these reasons:

SafetyWing is building the first global safety net for remote-first companies, online freelancers, entrepreneurs, and digital nomads. Also, it offers travel and comprehensive health insurance at affordable prices.

Marketers get the following with the SafetyWing affiliate programs (Nomad Insurance and Remote Health):

  • Commission rate: Up to 20%
  • Cookie duration: 364 days

Groupon features daily deals on the best stuff to do, see, eat, and buy in various cities across the United States and the world.

The Groupon affiliate program has the following benefits:

  • Commission rate: Up to 10%

SeaWorld is a leading theme park and entertainment company providing experiences that matter and inspire.

The SeaWorld affiliate program is appealing for these reasons:

  • Cookie duration: One day

Travel Guard

Travel Guard is America’s leading travel security company, providing insurance, assistance, and emergency services for millions of travelers and companies worldwide.

The Travel Guard affiliate program offers the following incentives:

  • Commission rate: $2

TripAdvisor

TripAdvisor is a leader in user-generated content and price comparisons. TripAdvisor offers online hotel reservations and bookings for transportation, lodging, travel experiences, and restaurants. User reviews are another feature of TripAdvisor, helping travelers plan their itineraries.

The TripAdvisor affiliate program is lucrative for these reasons:

  • Commission rate: 50%
  • Cookie duration: 14 days
  • Affiliate software/network: Awin and CJ Affiliate

Walt Disney

Walt Disney World is a dream holiday destination for all ages, including families and adults. Walt Disney World features theme parks, rides, attractions, cartoon characters, food, and fun.

Affiliates get the following with the Walt Disney affiliate program:

Princess Cruises

Princess Cruises allows you to be in awe of the world again. Take a cruise to the Caribbean, Alaska, and Europe, and return refreshed.

The Princess Cruises affiliate program offers the following structure:

  • Cookie duration: 60 days
  • Affiliate software/network: Awin

Royal Caribbean

Royal Caribbean International is a leading cruise holiday company with 22 ships sailing to over 240 ports worldwide.

The Royal Caribbean affiliate program is rewarding for these reasons:

  • Affiliate software/network: TradeDoubler

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There are hundreds of travel affiliate programs, and I’ve done my best to provide the top ones based on their earnings per click (EPC) and website rankings. I also recommend sifting through what else is available and promoting companies and products/services you use frequently. In my case, that would be Priceline and LATAM Airlines.

You can tie in and promote goods from other categories, including books, magazines, courses, dating, relationships, entertainment, food, health, wellness, lifestyle, and personal finance. For instance, a post entitled, How to Send Money to Your Family While Traveling, could include an affiliate link to Wise . Wise helps people hold, save, transfer, and spend currencies at interbank exchange rates and low fees. It’s a product I frequently use as a globetrotter and digital nomad.

It’s worth noting that Booking Holdings and Expedia Group are the most prominent online travel agency (OTA) and booking industry players. Also, Trip isn’t too far behind.

Booking Holdings brands include Booking.com, Priceline, Agoda, Kayak, Cheapflights.com, HotelsCombined.com, Rentalcars, Momondo, and OpenTable.

Expedia Group brands include Expedia, VRBO, Hotels.com, Hotwire, Orbitz, Travelocity, Trivago, and CarRentals. Furthermore, almost all those websites have affiliate programs.

Trip.com, China’s largest online travel company, owns Skyscanner and other Chinese travel websites.

Airbnb is a market leader for accommodations and activities. However, it has since retired its affiliate and referral programs.

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18 Best Travel Affiliate Programs In 2024 Reviewed

best travel affiliate programs cover image

The travel industry is a highly profitable affiliate niche, with the potential for significant commission payouts for promoting vacation packages, flights, and hotels. Even a single-digit commission rate can be worth hundreds of dollars per sale.

However, it’s also one of the most competitive niches out there, and navigating it successfully requires knowledge of the best practices and networks to use. We’d be happy to share the travel affiliate programs that have yielded significant benefits for us.

We’ll also give you an introduction to the niche and teach you about some of the top networks our Affiliate Lab members love and the best affiliate programs for a range of sub-niches, including general travel, airlines, hotels, and tours.

You’ll also see some of the best affiliates for insurance and travel accessories.

Table Of Contents

  • 1. ShareASale (Editor’s Choice)

2. Travelpayouts

3. cj affiliate, 4. tripadvisor, 6. skyscanner, 8. booking.com, 9. agoda affiliate program, 10. g adventures, 12. world nomads, 13. safetywing, 14. boatbookings, 15. sandals resorts, 17. osprey.com, 18. amazon associates, affiliate marketing and the travel niche, how to find the best travel affiliate products, understanding the customer buying cycle, affiliate program vs. affiliate network: what’s the difference, start making profits in travel niche, the best travel affiliate programs (general).

General travel affiliate programs are a great starting point if your travel affiliate marketing site is focused on travel in a general way. You’ll be able to find many different programs to match the topics on your site. You can also network with other affiliate marketers.

The networks below have some of the best affiliate programs, and they cover a variety of different products that may appeal to readers of a travel blogger or social media page.

1. ShareASale ( Editor’s Choice )

ShareASale-new-homepage

ShareASale is a network that has been around for more than 20 years. It’s one of the world’s largest and hosts some of the best travel affiliate programs. You can partner with more than 15,000 merchants, including travel brands like Viator, Cotopaxi, Eastern Mountain Sports, and RoamRight.

Affiliates are provided with access to a custom affiliate link tool, as well as automated reports to track performance.

Travel payouts homepage

Travelpayouts is a travel affiliate network with nearly 100 different programs from brands like Expedia, Hilton, and Tripadvisor.

It is a favorite of travel bloggers because it’s a one-stop shop for all kinds of travel-specific offers like vacation packages, hotel bookings, car rentals and flight bookings.

It has processed more than $20 million in payouts since it was first launched. Affiliates have access to tools, including widgets and WordPress plugins. Support services are available in more than 60 languages.

CJ Affiliate Network (Commission Junction)

CJ Affiliate is one of the world’s largest affiliate marketing networks. It hosts hundreds of travel affiliate programs, including major global brands like Expedia.

The network pays out more than $1.5 billion in commissions every year to travel bloggers, deals websites, and other major players.

Affiliates are supported by custom APIs and comprehensive analytics data. They also have access to thousands of other offers in related niches.

TripAdvisor is the world’s largest travel site with more than a million bookable destinations. The TripAdvisor affiliate program allows you to promote their rooms and claim a 50% commission of the brokerage fee that TripAdvisor gets from their hotel partners.

You can even get a flat commission based on the number of clicks sent to TripAdvisor. Affiliate marketing publishers who send fewer than 1000 clicks per month are earning $550/mo affiliate income. TripAdvisor affiliate program is available on both CJ Affiliate and AWIN.

Expedia Group Homepage

Expedia is a massive travel network that includes the brands Hotels.com, Vrbo, Orbitz, and Travelocity. As an affiliate marketing partner, you can collect commissions for each booking completed on these sites.

The program is currently hosted on the affiliate network, Flexoffers. Affiliate website owners who qualify can customize their affiliate links, and use booking widgets, and custom search APIs.

Best Airline Affiliate Programs

Airline affiliate programs can be a great way to monetize a general travel blog or an affiliate marketing site that is focused on a specific remote destination.

These referral programs can be easily combined with other popular affiliate programs based on activity booking or accessories.

skyscanner homepage

Skyscanner is a global travel website that allows users to compare prices for flights, car hire services, and hotels. As part of the travel affiliate program, travel bloggers can collect a commission off of each booking that is made through their travel sites.

Affiliates are provided with travel search widgets, banners, and customizable affiliate links to drive users to the Skyscanner site. Travel websites, blogs, social media groups, deals websites, and other types of sites are allowed to apply.

kayak homepage

Kayak is a travel search engine that promises users the best prices on travel by showing them offers from hundreds of hotel, flight, and car rental sites in one place.

It’s a massive service with more than 200,000,000 searches per month. It also serves a global audience with support for more than 20 languages.

If you join this affiliate program, you’ll be supported with banners and affiliate links that can be targeted to specific destinations.

Best Hotel Affiliate Programs

Hotel affiliate programs are a great way to monetize sites focused on specific destinations.

For example, you can focus on a particular area, such as the Florida Keys or the Mediterranean. You can even focus your site on a specific hotel or resort.

booking.com homepage preview

Booking.com is a major travel booking site that manages more than 1.5 million room reservations per day. As part of this travel affiliate program, travel bloggers can collect commissions by convincing users to book rooms, vacation rentals, and cabins for trains and ships.

Will Hatton of The Broke Backpacker travel blog[ 2 ] had this to say about the program:

“For accommodation, booking.com is the best affiliate program to push; it just converts better than other platforms.”

If you join the Booking.com affiliate program, you get access to a partner portal that provides free tracking and performance analysis tools.

agoda.com homepage

Agoda is a vacation rental site that allows users to book anything from hotels to resort homes and private villas. Nearly a million properties are available for booking on the site. Everything from New York 5-star hotels to Cancun resorts is represented.

As part of their referral program, you can collect commissions for booking any of these rentals. Approved affiliates have access to insider data files for each hotel, as well as search box widgets and custom banners.

Best Travel Tours Affiliate Programs

Travel tour affiliate programs are some of the most lucrative travel affiliate programs. Booking tours usually involve multiple accommodations, services, or activities over several days. Large transactions can mean a substantial commission for you.

G-Adventures-homepage

G Adventures is a travel tour site that allows users to book adventures with small groups. Adventures with full itineraries are available in places from Istanbul to Iceland. Affiliates can collect commissions for directing users toward 2-4 day packages.

The program is managed by the Commission Junction network. If you join this travel affiliate program, you’ll be supported by all the tools available on that network, including tracking and real-time reporting apps.

viator homepage

Viator is an activities-booking site for attractions all over the world. Users can sign up for full packages based on exploring world-class cities like New York or wonders like Chichen Itza.

Activities include sightseeing tours, tickets for cultural attractions, and activities like snorkeling and parasailing.

Affiliates are supported with a self-service dashboard where they can view reports, assess performance, and track incoming payments.

Best Travel Insurance Affiliate Programs

Travel insurance affiliate programs give you the chance to get paid for directing your users to sign up for insurance.

These programs can work effectively on any kind of travel blog. Due to the relatively low cost of the product, it can be easy to convince visitors to add insurance to other kinds of orders.

world nomads homepage

World Nomads is a travel insurance site that serves independent travelers in more than 130 countries. Users can get coverage for their gear, 24/7 emergency medical or dental assistance, and unplanned return flights.

Affiliates can promote insurance plans across the world. If you join this affiliate program, you’ll be supported by a global support team with bases in the UK, Australia, Brazil, and the US.

safety wing homepage

SafetyWing provides global medical insurance for digital nomads and other types of long-term travelers. Unlike many other types of travel insurance, it operates on a subscription model so that travelers can remain covered for months or even years at a time.

As a partner in this affiliate program, you can collect commissions for promoting nomad insurance or remote health subscriptions. In either case, you can collect 10% commissions and track sales with a personal dashboard.

Best Luxury Travel Affiliate Programs

These programs are highly competitive, but they offer you the chance to fight for orders that have the highest average transactions in the travel industry. Booking premium accommodations or services can guarantee that any commission applies to a huge order.

boatbookings homepage

Boatbookings is a luxury travel site that allows users to book some of the most luxurious boats in the world, including crewed yachts, catamarans, and even modern superyachts. Affiliates are rewarded with a commission for each successful booking that comes from their traffic.

Affiliates receive a starting 20% of brokerage fees from this affiliate program. Booking transactions can easily reach tens of thousands of dollars (the cheapest crewed yachts start at around $20,000 a week).

sandals homepage

Sandals Resorts is an affiliate program that covers multiple 5-star resorts located throughout the Caribbean. The resorts are located in Jamaica, the Bahamas, Antigua, Barbados, and other highly popular destination islands.

Affiliates can promote bookings at all of these locations, as well as extras like butler services, golf courses, and wedding amenities. The program is hosted on the large CJ Affiliate network.

Best Outdoor & Travel Accessory Affiliate Programs

Outdoor accessory affiliate programs are popular with affiliates because they can be matched with other types of travel affiliate programs already active on your travel blog.

For example, If you’re promoting flights, you can promote travel pillows. If you’re promoting hikes, you can promote hydration packs. It’s easy to slide the affiliate links into any related content.

rei coop homepage

REI is a major retailer and an affiliate program with a massive stock of outdoor gear and supplies for hiking, snowboarding, skiing, and other sports. Through the affiliate program, you can collect commissions on the sale of any of these goods.

Will Hatton of The Broke Backpacker is a fan of the high commissions. He says:

“For hiking and travel gear—a click to REI is worth three clicks to Amazon.”

The affiliate program is managed through AvantLink. Affiliates can use the tools of this network to manage their campaign and to track clicks and commissions.

osprey homepage

Osprey is an outdoor brand that specializes in performance backpacks and also offers an affiliate program. Affiliates can promote a wide variety of different daypacks, hydration accessories, wheeled travel luggage, ski packs, and organizational accessories.

The Osprey affiliate program is managed through AvantLink. This network provides a range of support services for affiliates, including tracking and reporting tools.

Amazon Homepage Snapshot

Amazon Associates affiliate program is the largest retail affiliate program in the world. While it’s not often listed among best travel affiliate programs, it belongs here because it’s one of the world’s biggest sources for travel products.

As an associate, you can promote nearly every product Amazon carries, including an unmatched stock of travel accessories.

The site sells thousands of backpacks, secure wallets, travel comfort items, and more.

Affiliate marketers are supported with some customizable affiliate links, banners, and API tools that allow you to integrate product displays directly into your website.

The travel niche is a lot bigger than it might appear at first sight. It doesn’t only deal with travel itself (though we will cover some networks and referral programs that deal with that specifically), but also accommodations, activities, and accessories.

Affiliate Marketing for travel niche

The affiliate marketers that populate this niche include everyone from travel bloggers to extreme sports enthusiasts who write about their favorite destinations.

One of the great things about the travel niche is that you can layer many different offers into the same site or content .

For example, if someone wants to travel somewhere, they’ll need somewhere to stay when they get there. They’ll also want some things to do. If you’re clever, you can help them do all of these things from your site with a gentle sprinkling of affiliate links.

No matter what you choose to base your site around, you need to know where to start when looking for a good affiliate program. Let’s look at how to find the best products for travel-based affiliate marketing.

Find The Best Travel Affiliate Products

If you want to find the best products, start with the best merchants and networks. The resources offered by high-quality travel programs can help you get on your feet faster. You should ask yourself:

tourism affiliate marketing

Good support can take a significant amount of work out of your hands, including:

Beyond that, succeeding in any niche requires a certain degree of knowledge and enthusiasm. Many travel bloggers succeed because their excitement is infectious . People want more than the sights—they want the joy and wonder the travel blogs are communicating.

Selling takes more than just communicating, though. That’s why you need to understand the buyer cycle if you want to work with travel programs.

Understanding the customer buying cycle is an important part of surviving and thriving in the travel niche and finding the most suitable affiliate program for you. Travel is expensive, so buyers are warier of paying for bad deals or working with untrustworthy partners.

The customer buying cycle funnel

Part of how you overcome that hesitation is by making sure that you’re meeting the needs of your visitors at every stage.

We prefer the AIDA model. We covered this in detail in this helpful video .

This model is decades old, but it translates well to online affiliate marketing. Using AIDA, you can target different keywords with different search intent to create a marketing funnel .

For example, commercial intent keywords (e.g. “best X for Y”, product comparisons, product reviews) usually target people in the desire/action stage. These terms might have less traffic, but they will convert more often. For that reason, you can expect them to be more competitive

On the other hand, “early research” type keywords (for the attention/interest stages) often have high traffic, but less buyer intent.

Keep this in mind as you’re building out your site, and your content strategy. For now, let’s explore the difference between programs and networks before jumping into the best ones.

The difference is that an affiliate program is a business arrangement where a company pays commissions to affiliates for referring customers, whereas an affiliate network is a platform that connects multiple affiliate programs and affiliates, acting as an intermediary between the two.

But they are very closely related.

An affiliate/referral program is an arrangement that exists between an affiliate and a merchant for a product or family of products. Merchants may operate one or several referral programs depending on their needs.

affiliate program arrangement between merchant and affiliates

An affiliate network is a type of platform that allows merchants and affiliates to coordinate on offers. It offers useful tools to both parties, such as dashboards, search engines, and ratings of other merchants and affiliate marketers on the network.

Affiliate Network offer tools dashboard and offers

Affiliate networks typically feature thousands of referral programs from hundreds of different merchants, though they may choose to focus on specific niches.

Merchants like working with networks because it gives them access to a large base of affiliates. They also like how they don’t have to manage the work of setting up contracts or handling the technical side of creating affiliate links.

Affiliate marketers like working with networks because they can choose from many different offers for an affiliate program and manage them from one dashboard.

Networks often claim a small share of the payments that affiliates collect. This may seem like a downside, but many top-tier travel affiliate offers are exclusive to the best affiliate programs . If you want to sell certain products, you’ll need to be approved on a network first. It’s best if you already have experience with travel blogs.

The travel industry offers numerous opportunities for commission payouts for different travel packages and hotels. Finding a good travel affiliate program can be challenging if you do not have much experience. Still, ShareASale is a profitable and reliable network that has been in the business for decades.

It offers over 15,000 travel merchants with high commission rates, and it allows you to earn on everything, from vacation rentals to tourist tickets and flights.

Although the travel industry is quite competitive, ShareASale has some of the best offers and will help you profit highly from every sale. For that reason, I would recommend you to stop wasting your time and sign up for ShareASale today.

Our #1 Recommendation: ShareASale

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8 facts why affiliate marketing is great for travel and tourism businesses

Discover how affiliate marketing can benefit travel and tourism businesses with low cost, high revenues, reach, brand awareness, versatility, data tracking, performance-based marketing, and long-term gains. Learn about customer participation, focusing on experience, and finding the right affiliate management software to maximize the potential of affiliate marketing.

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T he pandemic paused a good portion of the traveling industry. There were border closures, flight restrictions, hotels were only permitted to operate at close to capacity, and most restaurants had to reduce staffing levels to deliver food. Every aspect related to travel showed remarkable declines in 2020.

However, the number of international trips increased by 58% between July and September of 2021 due to the widespread use of vaccines. More vaccines and fewer restrictions will make it easier for the travel and tourism industry to make a profit in 2023, presenting affiliates with an opportunity.

What is tourism and travel affiliate marketing?

Within the travel and tourism industry, a relationship between a merchant and a publisher can flourish using an affiliate marketing strategy.

When you, the merchant, set up a travel affiliate program, you hope that consumers will be aware of the great deals you offer, such as cheap flights. Affiliate managers at your company are responsible for recruiting publishers within the travel industry.

If you establish a commission rate for your affiliate (offering him or her a flat rate for every action taken), then the affiliate will write blog posts or banner ads, ensuring their affiliate links are placed on these places in order to drive traffic and increase leads to your company’s website.

Let’s explore the idea of travel blogs. Travelers are enthusiastic about sharing their experiences and have a lot of tips to share in a post about travel, whether it be about a specific place they have been or traveling in general. Travel bloggers can cover a wide range of topics, from local bars and restaurants to booking a hotel in a foreign country, and this is where publishers can benefit. For example, travel agencies may provide a range of products (i.e. cheap flights with hotel rooms and/or excursion discounts in a single package) for the affiliate marketers to advertise to their readers. There are restaurants that offer special menus or some other type of service specifically for birthday parties.

Offering special affiliate products to your publishers will encourage them to amplify their promotional efforts, which will allow your company to increase revenue as a result of their efforts, encouraging affiliate merchants to raise commissions for their top affiliate marketers.

Why will affiliate marketing be huge for travel and tourism in 2023?

Travel and tourism were among the industries hardest hit by the pandemic. Around 100 million people lost their jobs and the global economy lost $2.7 trillion USD of GDP and the hospitality industry (bars, restaurants, hotels, etc.) suffered as well, with losses totaling to around $240 billion USD in 2020.

Following the pandemic, people explored and flourished on social media platforms, creating content such as blogs and video on sites like YouTube that audiences were eager to watch in addition to TV shows and movies available on Netflix.

As restrictions have eased everywhere and the pandemic is over, some people are tempted to visit those cities that their favorite YouTubers have portrayed in a previous video. You can align your company’s interest with that of the affiliate marketers in this scenario. Companies that survived the pandemic will be competing heavily and there are likely people who have saved money over the past couple of years looking for the best options.

Hotels and travel agencies are adapting to the surge in people booking their holidays online and because 74% of the total market revenue between now and 2026 is expected to come from online sales, it’s safe to say that contacting app developers should be a priority in order to entice customers to their deals.

You shouldn’t overlook the effects of a good travel blog with an affiliate link ready to generate leads (be sure their cookie duration is long enough to generate leads with the offer) with every piece of content posted. To build both brand awareness and brand loyalty, you should offer affiliate marketers a competitive cost per click (CPC) rate when you launch an affiliate program. As a motivator, encourage your marketers to create regular, relevant content on their blog sites, to get them to increase their average commission. In doing so, you will also increase your company’s revenue as well as traffic to your site.

How can travel and tourism businesses benefit from affiliate marketing?

It is likely that you will consider the cost of a travel affiliate program before starting one. Would you be able to compete in the travel industry with more or less affiliate marketers than your competitors? Good news! In order to ensure that your affiliate marketing programs provide you with a worthy return on investment (ROI), you must track what metrics you use (to ensure your marketers are earning, how much traffic your affiliate marketers generate, and how everything else works in your affiliate program. Meanwhile, your publishers will only incur costs if they complete actions on your behalf.

High revenues

In 2023, travel & tourism is expected to be one of the most profitable niches , with a revenue of $7 trillion USD. You have a product that people want, and giving them the holiday products they need to enjoy their time away from home and work is like writing yourself a blank check. With a blogger, you will be among the 64.48% of marketers who increase their profits from quality blog content. Considering the costs of investing into an affiliate marketing software , establishing and maintaining an affiliate program, you are sure to realize your ROI is well worth the strategy.

You should encourage your publishers to utilize all the avenues available to them in order to reach everyone within their audience. Using email marketing as a means of generating and nurturing your warm leads would be a smart move. Affiliate publishers who use email campaigns to nurture leads and send out regular newsletters are very effective for companies, not to mention themselves, since all of your commissions are based on cost per lead.

Email campaign

Brand awareness

Many different travel and tourism companies of all sizes – large, medium, and small – are looking for affiliate marketers right now. For you, it would be wise to discover whether your company would work better with a micro influencer or a macro influencer . Since micro influencers (smaller) already reach an audience of 10K to 100K potential customers, your business will be able to reach a wider range of clients with their reach, thus increasing your visibility.

Versatility

Take a look at online travel agencies, airlines, hotels, and other companies within the industry. They have the opportunity to reach a wide demographic by diversifying and adapting quickly and strategically. This allows one publisher to promote discounted excursions while another may provide free maps with each travel guide they purchase. You may be able to spread your products and maintain some flexibility by enlisting multiple affiliates to post links in newsletters, emails, blogs, videos, etc.

Data tracking

With your affiliate program live and active, you can monitor the statistics of your publishers and the amount of leads they generate. The best affiliate tracking software allows you to track the performance of your publishers and leads, assign affiliate commissions , and pay the affiliate income, as well as perform various other tasks depending on the software you choose. The truth of the matter is that there are a lot of affiliate tracking software companies to choose from, but Post Affiliate Pro has consistently ranked highly over the last few years, but it is best to research and decide which one is right for your affiliate program and company.

Data tracking

Performance-based marketing

When it comes to distributing commissions – especially when you use affiliate tracking software – there are a few features that will both benefit your company and your affiliate marketers at the same time. Let’s explore one feature called the multi-tier commission system (also known as multi-level marketing, MLM). This helps marketers create affiliate trees by assigning affiliate commissions based on either a fixed rate or a percentage of revenue. The commission structures are individually configured for each level, making this a key motivating factor for publishers to acquire sub-affiliates.

The MLM solution lets you create the forced matrix . This limits how many referrals a publisher can refer in order to ensure the affiliate program is not diluted, while still allowing them to earn commissions for banner advertising and product reviews.

Marketing structure

Additionally, you have the split commission feature, which is ideal when several marketers are involved in driving the same leads towards the sales funnel. Why do you need the split commission feature? Simple, the average consumer does not buy a product after they watch or read a single review, about 54.7% of online shoppers read at least four reviews prior to purchasing. For the affiliate merchant, how do you decide which publisher gets the sale if all four of these reviews had a hand in the product purchase? Working with the split commission feature is proven to be your best option to ensure every publisher earns their piece of the pie.

Long-term gains

The proper execution of the aforementioned payment features encourages affiliate marketers to continue working with your company year after year. When you provide marketers with the MLM feature, they are motivated to refer other marketers to your affiliate program. Split commissions ensure that everyone gets a fair share of revenue for driving traffic to your products. Companies that offer their marketers special discounts and products in addition to competitive commission rates and bonuses are more likely to retain their marketers.

Send sample products to your marketers, this enables them to review the items they are to promote and it lets their audience know whether the items are for them, as well as raising your brand awareness and providing them a way to click towards your website. Additionally, it is a great way to maintain a healthy relationship with your marketers, so those who are passionate about your products can persuade their audiences to visit your business’s website and make a purchase.

Some tips for your affiliate campaign

Find multiple affiliates.

Rather than relying on one affiliate partner to cover all the bases online, collaborate with multiple affiliates. When bloggers post relevant and regular content on their travel blogs, your travel affiliate program grows. In the hospitality industry, food critics will drive consumers to your restaurants and travel influencers will promote your hotels, giving you an advantage over your competitors.

Finding a few influencers within your budget to work with will be valuable for you in raising awareness of your brand and increasing traffic to your site.

Optimize your website for mobile

If the pandemic has taught the world anything, it’s that every industry has gone digital. Flexibility is the name of the game and to prove this point, companies have to adjust their websites for mobile users. 57% of users will not recommend a business if the mobile site is poorly created. In today’s fast paced world, a fluid mobile website or app can truly make the difference between a sale or not.

Optimized website for mobile phones

Newsletters and email campaigns are still effective methods within an affiliate program as it can earn money as well as communicate with your audience. You do not want to limit yourself to one small section of the travel niche market, this is your chance to use a wide variety of visuals to emphasize your company’s different offers so that warm leads will explore your website. Whenever a targeted action is completed, you are able to monetize that completion. Emails and newsletters need to translate well on mobile devices, otherwise it will turn leads away.

Content and SEO

A successful business needs a steady flow of relevant content. Yes, this means emails and newsletters, but also blog articles like what you’re currently reading. If, however, you don’t use search engine optimization (SEO) to its full potential by providing the relevant keywords needed to stand out within the travel and tourism niche, all of this content is for nothing. This is one effective strategy all travel brands use. Be sure to follow suit.

Bigger is not always better

When you are working with an affiliate network, do not fall for the myth that your affiliate program will be more effective if it were to work with a macro influencer such as a celebrity or movie star. This is not a guarantee and it might even send the wrong message to your potential customers such as your hotel is only for the elites and is therefore an unrealistic dream. Instead, consider someone with a more modest amount of followers/subscribers. These are the affiliate marketers who tend to personally create engaging content and maintain a more intimate relationship with their audience. They built their own online platform, with a natural audience, and are the ones who can drive organic traffic to your website where the chances of increasing your conversion rates are higher.

Encourage customer participation

Don’t think of your business as simply a way to earn a profit. Instead, think of it as providing a service to those who need a nice break after such an enduring pandemic. By collaborating with your marketers, you can create a hashtag challenge encouraging diners to go to your restaurants, take a picture – or a selfie – and tag the restaurant to win a free dessert.

A proven effective affiliate marketing strategy does not have to be just about converting leads. For example, you might give people the opportunity to invite a friend to join and create an Instagram story about their hotel room, or fill out surveys. 68 percent of users will always provide feedback on a product or service if requested, so give these users a chance to enter the latest sweepstakes when they are finished.

The point is, you want to get your customers involved and have them create some user-generated content (UGC) so that you can reward them when the customer surveys start coming through, your business will start receiving some high praise, making you look good in a Google search.

Focus on experience

The travel niche is part of the service industry, providing a service is your main product. Customers are more likely to think highly of your business when you meet their needs and expectations. It is for this reason that 84% of businesses that emphasize enhancing customer experience (CX) have seen an increase of revenue.

In order to retain your customers, being flexible is one of the keys. A customer’s experience should be tailored to their preferences, since no two customers are the same. An agency uses customer relationship management software (CRM) to develop a more personalized offer based on the data from a customer’s previous preferences.

Customer Relationship Management

Investing in the digital landscape is another great way to carry your business far. If you create an app for your business, you can communicate directly with your customers – particularly when you send them special offers – and mobile payments are a great way to retain your customers.

Finally, simply listening to customer feedback shows that your company is concerned about their concerns and has a desire to better serve them. Approximately 72% of satisfied customers tell at least six friends about their experiences, so let’s keep it positive to increase your revenue.

Find the right affiliate management software

Identify your needs. There is a wide range of affiliate management software ready to embrace your business. In order to make sure you select the right one for you, you should focus on cost effectiveness, setup and user-friendly integration, customer service, commission assignments, and other features you would need.

Affiliate marketing

Main takeaways from this post

The travel industry was an area that suffered hard during the pandemic. But now is the time to take full advantage of everyone’s need to get up and get out of the house, especially when the travel niche is expected to generate over $7 trillion USD. As you proceed in your affiliate program, make sure your publishers provide affiliate links in every piece of content they create.

Make sure your travel and tourism affiliate partner program is implemented effectively by hiring multiple publishers and motivating them to drive traffic to your website. The offer of cheap flights or discounted hotel rooms is an enticing offer that can generate leads and affiliate commissions.

Be flexible! Consistently generating relevant content is key. The analytics can also help you decide whether you will continue with the current marketing campaign or change the products for affiliates to promote, or simply keep it the same. You can create an app that allows you to send newsletters and special offers directly to customers, and the data they provide will allow you to customize the products for them.

Another step is to listen to customer feedback, showing that your company is listening to what the customers have to say and are working to maintain a good relationship with them.

David Lawrence

Guest Post Author

David Lawrence

David is a content creator who focuses on affiliate programs and marketing strategy to help others develop and grow within the affiliate marketing industry .

Frequently Asked Questions

It is when travel agencies, restaurants, hotels, or airlines hire publishers to promote discounts on hotel rooms or flights, in order to drive traffic towards their business.

There is fierce competition in the travel industry since businesses hope to recover from the losses of the previous years due to the ending of the pandemic.

How can I increase my brand awareness?

By reaching out to multiple micro influencers, you’ll give people the impression that your products are accessible to everyone with numerous product reviews ready to drive traffic to your site.

What is the difference between a micro and a macro influencer?

A micro influencer has an audience of around 10 to 100 thousand followers/subscribers on their social media platform (YouTube, Instagram, etc.) while a macro influencer tends to be celebrities like actors.

What are some tips for my affiliate campaign?

Hire multiple affiliates and keep your eyes on the analytics regarding how much traffic is coming to your website from every affiliate, blog post, banner ads, etc. This will give you space to adapt your affiliate program if and when it’s necessary.

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Andrej Csizmadia

Andrej Csizmadia

Andy is a translation manager at Post Affiliate Pro. He is responsible for a team of 20 translators, reviewing content suggestions and setting up processes. In his free time he likes to go to gym, and is also passionate about gaming and cooking. Recently he started his own YouTube channel, Cooking with A.

Post Affiliate Pro – Latest updates and fixes in January 2024

Post Affiliate Pro – Latest updates and fixes in January 2024

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7 ways to improve lead nurturing in your affiliate marketing strategy

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tourism affiliate marketing

Travel Affiliate Programs (2024)

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Updated: February 23, 2024

This guide will cover everything from being a travel affiliate, how you stand to benefit from getting involved and how to choose the best travel affiliate programs.

Top Travel Affiliate Programs

Performcb

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Travel affiliate networks connect publishers with affiliate programs that allow them to promote travel-related offers.

Travel offers can be a profitable niche in affiliate marketing as the subject area is always going to be desirable and popular, certainly for mobile consumers who want to explore the world.

These offers can be anything from cashback on hotel bookings to money off a weekend break.

In our directory, we’ve gathered a number of top travel affiliate networks for your mobile marketing strategy.

What is a travel affiliate?

A travel affiliate is someone who promotes travel-related offers. The best way to do this is through travel affiliate programs, as we’ll see later on.

Travel is a popular and profitable niche that can generate large amounts of revenue using multiple monetization methods.

Travel affiliates can earn revenue simply by advertising travel offers on their blog, website, or app.

The commissions in this niche are towards the higher end of the scale, with consistent offers during the key seasons.

Below you’ll find the main pros and cons of travel affiliate marketing:

  • Easy-to-share referral links–users can receive credit just for following them and taking action .
  • Payouts can include direct bank transfers, and the thresholds are more than achievable.
  • Free and easy sign-up process that allows you to get started in minutes .
  • Programs support everything from flights to hotel bookings and even rental cars .
  • The best travel programs offer deep linking to over 500,000 cities and hotels.
  • Helpful tech support is available 24/7 that can improve your marketing game.

Travel affiliate program example

tourism affiliate marketing

  • It’s a saturated vertical, so you need to pick a solid niche and go from there.
  • Your content must be relevant and kept up to date across your channels throughout the year.
  • Not all programs allow you to track users and see where money gets made .
  • Different payment models mean some programs are best suited for specific affiliate channels.

That said, travel affiliate offers are profitable and niche offers .

With names such as Booking.com and TripAdvisor offering compelling programs, there’s a great amount of potential for affiliate marketers and brands.

How does travel affiliate marketing work?

Travel affiliates advertise travel offers on their site or blog and earn money once a sale gets confirmed by the travel network .

Essentially, a travel affiliate program is an agreement between the seller and the marketer.

The travel goods and services seller partners with an external travel affiliate marketer to help promote products and increase sales.

A travel affiliate is considered an intermediary between the seller and the customer.

In the best scenarios, the travel affiliate gets financially rewarded for promoting a service, the user finds a great deal, and the travel affiliate network earns money.

Some of the most dependable networks in this vertical include the following:

  • Booking.com
  • G Adventures
  • Travelpayouts

If you’re new to affiliate marketing, the travel vertical offers good potential; just be aware that the competition in this vertical is fierce and will take time to crack.

Travel affiliate network example

tourism affiliate marketing

Here’s what the travel affiliate referral process looks like in four quick steps:

1. The travel publisher or affiliate advertises specific links on their prefered channel–usually a dedicated travel blog.

2. The user clicks the link the affiliate advertised on their travel blog.

3. The user goes through their journey and makes a purchase at the end, such as booking a hotel.

4. The travel program checks the purchase before the affiliate gets paid.

The best travel programs have an amicable relationship with affiliates, which is essential for maintaining a successful program over time.

For example, hotel affiliates frequently come up against high cancellation rates–sometimes as high as 30-40%–so they need to work with travel programs as best they can to prevent this.

Success in this niche can mean very high commissions for travel affiliates, particularly if they’re writing content that captures people before they book their trip.

How can you benefit from travel affiliate programs?

Travel affiliate programs can provide publishers with a consistent supply of travel-related offers they can promote across their channels.

Travel programs allow marketing affiliates to focus on the promotional side of things to generate revenue without distraction.

For example, some of the best travel affiliate programs provide advanced promotional tools, from widgets to built-in URL shorteners and mobile SDKs .

Additional tools these travel programs offer include APIs, WordPress plugins for blogs and custom creatives.

These tools save considerable time for affiliates, especially in contrast to those that choose to go it alone without a program.

Transparent statistics are also available that provide you with summaries on your account dashboard to see your performance.

Even better, some travel programs offer ongoing educational webinars and free travel affiliate case studies to help you up your game.

The best travel affiliate networks offer on-time payments and multiple options to receive earnings each month.

Earning passive income is one of the main benefits for travel affiliates, and these programs allow you to achieve that realistically.

tourism affiliate marketing

Travel affiliate programs commonly provide new offers throughout the seasons, including in the following niche areas:

  • Family travels
  • Solo travelling
  • Cruise and Trailers
  • Hotels, hostels, and motels
  • Life on the road
  • Disney Tours

Travel programs can provide affiliates with new offers over long periods, from six months to six years.

The payouts are high (sometimes market-leading) in the travel vertical, with some programs providing up to 80% commission per sale.

For instance, Viator offers an easy sign-up process that gives affiliates instant access to start immediately.

Viator offers easy-to-use affiliate tools , 30-day cookie windows, weekly payouts and a healthy commission on all experiences.

No qualifications are needed to join Viator’s Partner Program, unlike some programs that need to see affiliate channels and their traffic beforehand.

In a nutshell, taking advantage of these travel programs is about as close to a win-win as you can get–affiliates shouldn’t hesitate to use them.

What to look for in travel affiliate programs?

How do you choose the best travel affiliate program? We’ve listed some key areas to focus on before signing up.

Payment methods

The best travel affiliate programs will offer publishers a variety of payment methods to ensure they aren’t left waiting.

The most common payment methods include PayPal and direct bank transfer, although ideally , these should be the first of many. Look for other popular payment methods such as Payoneer and Wise as well.

Affiliate tools

The best travel programs provide affiliates with handy tools that speed up the conversion process and allow you to earn much faster.

Travel affiliate tools example

tourism affiliate marketing

Look for travel programs that offer dashboards with detailed reports, customizable widgets, multilingual tool access and mobile SDKs for iOS and Android.

Commission and payouts

Commission rates across travel programs vary, but the best networks should offer at least a starting commission of 6% per sale.

As for payout thresholds, these should start in the region of $30 and be no more than $200, allowing affiliates to access their revenue easily.

What are the biggest travel affiliate offers and their platform?

Here are some of the biggest affiliate travel offers along with their platform in the table below.

Here we’ve put together for you the best travel affiliate networks that cover offers for all major mobile operating systems.

Get started with the best travel affiliate programs

Travel affiliate programs allow you to earn passive income and maintain a flexible lifestyle while promoting exciting offers.

If you have a channel or other platform you can use to advertise these offers, they’re more than worth getting involved with overall.

Check out our top travel affiliate programs list and start upgrading your income. We’ve put together the best travel affiliate programs below.

List of travel affiliate programs and offers

tourism affiliate marketing

#1 Performance Marketing Network Worldwide

tourism affiliate marketing

ClickDealer

The only way to succeed in affiliate marketing is to partner with the best!

tourism affiliate marketing

Uber Affiliate Program

Get a ride now

tourism affiliate marketing

Skyscanner Affiliate Program

Become a Publisher

tourism affiliate marketing

Acceleration Partners

Your Global Performance Marketing Partner

tourism affiliate marketing

Algo-Affiliates

The Leading Performance Marketing Affiliate Network

tourism affiliate marketing

ProfitSocial

ProfitSocial - new Smartlink Affiliate Network direct from the owner

Lyft Partners

A ride when you need one

tourism affiliate marketing

Expedia Affiliate Program

Join the travel experts

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  • 29 Best Travel Affiliate Programs To Promote In 2024

Updated: January 29, 2024 By Bill Burniece

  • Travel Affiliate Programs

In this guide, we ranked and reviewed the very best travel affiliate programs to promote.

Here is the editorial review process we used to create this list.

The travel niche took a beating during the global pandemic. The travel industry has bounced back strongly and in June of 2022 reached spending of over $100 billion dollars.

  • What Are The Best Travel Affiliate Programs?
  • #1 Travelpayouts – WayAway

Affiliate Signup Link: Click Here

Affiliate Description:

Travelpayouts offers one of the best travel affiliate programs in the world.

Their platform offers travelers comparison tools and deals they want and you earn big commissions as an affiliate marketer.

Their technical features, promo tools, and affiliate dashboard is first class.

Travelpayouts covers the entire range of travel affiliate programs in one place: flights, hotels, ground transportation, tours, and more. 

Travelpayouts full review

WayAway is a brand-new flight aggregator that offers travelers the best rates on flight tickets and other travel deals.

With this one-click travel search engine, you can find the best air ticket on one of the hundreds of websites for free.

Signing up for WayAway’s membership plan – WayAway Plus – allows travelers to get cashback on flights, hotels, car rentals, and much more.

WayAway offers 30 days of cookie lifetime on the website.

WayAway is created by Travelpayouts – the world’s largest travel affiliate platform with more than 10 years of experience.

  • TripAdvisor

Affiliate Commissions: Earn 50% commissions.

Cookie Duration: 14 days.

Company Description:

TripAdvisor ® is the world’s largest travel site*, enabling travelers to realize the full potential of each trip.

TripAdvisor offers advice for millions of travelers and a wide variety of travel choices and planning features with seamless links to booking tools that check hundreds of websites to find the best hotel prices.

TripAdvisor branded sites make up the largest travel community in the world, reaching 350 million average monthly unique visitors**, and reached 385 million reviews and opinions covering 6.6 million accommodations, restaurants, and attractions.

It’s huge. And it also has one of the highest paying travel affiliate programs.

  • GetYourGuide

Cookie Duration: 30 days.

GetYourGuide transforms ordinary trips into extraordinary ones.

They want to be your guide, bringing you personal experiences.

Millions of customers have used GetYourGuide to turn their travel dreams into reality.

They are changing the way people connect to the places they visit so anyone can create their ideal vacation.

  • PO Box Zone

Affiliate Commissions: Earn 10% of gross profit from all services.

Cookie Duration: Not listed.

This service is a little different. It is a mail service created for frequent travelers.

It works like an extremely advanced P.O. box.

Customers can avoid the hassle of going to pick up mail in person, as their mail is always immediately accessible online.

PO Box Zone is Located at a physical street address. Their employees can accept any letter on your behalf, even FedEx, UPS, DHL, and other courier packages that normal P.O. boxes cannot.

Affiliate Commissions: CPL with an average commission of 18€ (per claim accepted by Airhelp), or CPO, with around a 20% of the Airhelp fee after the claim has been reimbursed by the airline.

AirHelp assists air passengers around the world secure compensation for delayed, canceled, or overbooked flights.

They fight for millions of travelers who are unsure of their rights, lack the time, or lack the expertise to embark on the claims process independently.

They hold the airlines to their financial obligations.

They fight back in court through national enforcement bodies, and online – by exposing the airlines’ ineptitude for properly informing passengers of their rights.

Affiliate Commissions: Earn 10% commissions.

Cookie Duration: 1 year.

Safety Wing offers travel medical insurance that covers people from all over the world, while outside their home country – COVID-19 coverage and others included.

  • The Affiliate Monkey

Cookie Duration: Varies by program.

The Affiliate Monkey is an affiliate comparison and research website where users can easily filter through hundreds of the worlds best known and highest paying affiliate programs.

That includes travel affiliate programs.

Read my full review: The Affiliate Monkey . 

Affiliate Commissions: Earn 4% commissions for each hotel booking that becomes a completed stay.

Cookie Duration: 7 days.

Hotels.com is leading provider of lodging accommodations worldwide including international chains, all-inclusive resorts, and bed & breakfasts.

The site is localized across 85 websites around the world and is available in over 35 languages.

  • G Adventures

Affiliate Commissions: Earn 6% commissions.

Cookie Duration: 90 days.

G Adventures is an operator of small-group escorted tours. They are based in Toronto, Ontario, Canada with 28 offices worldwide.

G offers more than 700 itineraries in more than 100 countries, and carries 200,000 travelers from 160 countries every year.

  • Beach Commute

Affiliate Commissions: Earn 30% commissions.

Beach Commute are the creators of Go Remote, the online course that teaches people everything they need to know to get a remote job so that they can become a digital nomad and travel while making an income.

  • Travel Document Systems

Travel Document Systems (TDS) is a leading visa and passport processing agency.

TDS specializes in travel that involves visas for more than one country.

They provide expedited visa processing for U.S. citizens for countries which require a visa, Canadian citizens where there is no diplomatic representation in Canada, and U.S. permanent residents of other nationalities with visas for other countries.

  • Travelstride

Affiliate Commissions: Earn up to 50% rev share on traveler bookings.

Travelstride is the #1 community marketplace for extraordinary world travel.

They host more than 50,000 expert-planned trips from group tour packages to luxury, tailor-made trips, to expedition cruises, and independent adventures.

With itineraries across every continent planned by 1,600+ of the best local experts and global companies.

  • International Drivers Association

Affiliate Commissions: Earn 20% commissions for each sale.

The International Drivers Association allows people to get their International Driving Permit in minutes.

It is a hassle-free process that allows customers to drive or rent a car in 150+ countries with an International Driving Permit (IDP).

Affiliate Commissions: Earn 5% commissions per sale.

REI is obviously known as an outdoor gear company.

But they also make essential products for people who travel.

  • InsureMyTrip

Affiliate Commissions: Earn $10 per verified hit.

InsureMyTrip is a leader in the travel insurance business.

They make it easy for travelers to find the right policy for their trip by comparing top plans and providers based on their trip details.

InsureMyTrip was the first travel insurance comparison site and has over 23 years of experience in the industry.

They have an award-winning customer service team of fully licensed agents.

You might also like: Best rental car affiliate programs

Affiliate Commissions: Earn 6% per sale.

Expedia is huge.

The Expedia Group, Inc. is an American online travel shopping company for consumer and small business travel.

Its vast website portfolio includes Expedia.com, Vrbo, Hotels.com, Hotwire.com, Orbitz, Travelocity, Trivago and CarRentals.com.

They connect partners big and small to the universe of travelers, giving access to data, tools, and technology.

Cookie Duration: None. Same day only.

Booking.com has grown from a small Dutch startup to one of the world largest travel e-commerce companies.

Booking.com invests in digital technology that helps take the problems out of travel.

Booking.com connects travelers with the world’s largest selection of apartments, vacation homes, B&Bs, 5-star luxury resorts, tree houses, and even igloos.

The Booking.com website and mobile apps are available in over 40 languages, offer 28,479,015 total reported listings, and cover 148,487 destinations in 229 countries and territories worldwide.

Affiliate Commissions: Earn 5% commissions.

Travala.com has grown from a small start-up to the world’s leading blockchain-based travel booking platform trusted by thousands of travelers worldwide.

They connect travelers to one of the world’s largest selections of amazing places to stay, including hotels, apartments, villas, hostels, and 5-star luxury resorts.

The Travala.com platform currently offers 2,200,000+ properties covering 90,124 destinations in 230 countries and territories, and with prices up to 40% cheaper than mainstream travel booking platforms.

Affiliate Commissions: Hotel stays = 4-6% commissions. Vacation packages = 3% commissions.

With more than 3,900 hotels in 72 countries and 15 brands, Marriott has something for every type of traveler, and prices to match.

As a Marriott affiliate you can earn commissions on completed hotel stays and vacation package purchases.

Participation is free and a great way to earn commissions each time any of your site visitors click on a Marriott link and complete a Marriott hotel stay or purchase a Marriott vacation package. 

You might also like: Best private jet affiliate programs

Agoda.com (aka Agoda) is a Singaporean online travel agency for hotels, vacation rentals, flights, and airport transfers.

As an affiliate, Agoda’s commission rates increase as you make more bookings.

The more completed (checked-out) bookings you have each month, the higher the percentage of those bookings you get paid for that month.

Affiliate Commissions: Earn a revenue share starting at 20%.

Skyscanner started back in 2003 as a simple way to compare flight prices.

Today they are a global company, proud to work side by side with the biggest names in travel.

100 million travelers rely on then each month and they’re proud to be the most trusted travel search site in the world.

  • Priceline Partner Network

Affiliate Commissions: Commissions vary by offer.

We are the travel affiliate program from Priceline®, the leader in online travel deals. For us, every trip is a big deal.

  • World Nomads

Cookie Duration: 60 days.

WorldNomads.com is a website that provides international travel insurance and travel safety services to travelers.

Customers can buy this insurance after they have already left home and are traveling. That is cool.

World Nomads is the recommended travel insurance partner of Lonely Planet.

Affiliate Commissions: Earn 35-50% commissions.

Tripaneer is the world’s leading marketplace to explore and book unforgettable travel experiences.

They offer any type of holiday imaginable, including yoga retreats, adventurous safaris, surf camps, and much more.

  • Passport Visas Express

Affiliate Commissions: Earn up to 15% commissions.

Passport Visas Express is a professional expediting company officially recognized by and registered with the U.S. Passport Agency.

They assist travelers obtain their passport in as little as 24 hours.

There simply isn’t a faster, more accurate, and safer way to get travel documents.

  • Viator Partners

Affiliate Commissions: Earn 8% commissions.

Viator has 300,000+ experiences to explore -everything from simple tours to extreme adventures (and all the niche, interesting stuff in between).

With industry-leading flexibility and last-minute availability, they offer travel options other don’t.

Affiliate Commissions: Earn 15% commissions per sale.

Take Walks is a unique tour booking service that has a team of 100 ground staff that operates nearly 600 guides in 13 of the world’s most exciting cities

Its guided walking tours have been booked by more than one million travelers.

Affiliate Commissions: Earn 50% of the KAYAK’s revenue from each flight booking.

KAYAK is a travel platform with more than two billion searches performed on approximately 60 international sites annually.

KAYAK’s has global brand awareness and one of the highest CPA and commission rates in the travel niche.

Plus, profit is made easier thanks to the brand’s TV presence in many markets, and numerous advanced revenue-generating solutions it provides.

  • TrustedHouseSitters

Affiliate Commissions: Earn up to 40% commissions.

TrustedHousesitters is a community of pet lovers helping each other by offering unlimited pet and home care in exchange for a free place to stay.

Pet parents can travel with confidence knowing they’ve secured the very best care for their best friend.

While sitters get to stay in unique homes around the world and enjoy the company of pets. It’s a win-win for everyone… even the pets.

  • Tips To Promote Travel Affiliate Programs Online:
  • Create a niche-specific website or blog on the travel topics you wish to cover
  • Create or buy a lead magnet to give away for free in exchange for email addresses so you can build your private prospect list
  • Create pages on social media platforms that travelers enjoy visiting. Share your content there to build your audience, increase awareness, and drive traffic back to your travel site or blog
  • Learn from a super-affiliate who can help you shorten your success curve
  • Build relationships on the social media platforms by entering discussions and contributing to the conversation
  • Separate yourself from other travel-related websites by offering a unique voice or taking a different approach
  • Select travel affiliate programs that match the needs and destination targets of your audience

The travel industry was hammered by the COVID-19 global pandemic.

All signs point to the the travel market poised to rebound in a big way once people start feeling comfortable traveling again.

Travel affiliate programs should thrive as people with cabin-fever begin to spend freely on airline tickets and hotels. If you’re not promoting the travel niche, this would be a perfect time to get started.

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13 Best Travel Affiliate Programs to Earn Excellent Commissions in 2024

If you’re running a travel website and looking for the best travel affiliate programs to make more money in 2024, your search ends here.

Highest Paying Travel Affiliate Programs at a Glance:

In this post, we’ll talk about some of the best travel affiliate products to make more money, along with the benefits of joining them and how to join them for free.

Hands down, affiliate marketing is the best method for travel bloggers (or those who run travel affiliate sites) to earn passive income online. That being said, finding the high ticket travel affiliate products is NOT easy.

That’s why we’ve compiled a list of genuine travel affiliate websites that you can use to start earning money in 2024. Are you ready? Let’s dive into the details.

Table of Contents ☰

1. Expedia: Earn Up to 6% commission

2. discovercars.com affiliate program: earn up to 70% commission, 3. plum guide affiliate program: earn up to 7% commission, 4. travelpayouts: up to 70% commission, 5. go city affiliate program: earn from 6% commission, 6. booking.com affiliate program: earn up to 40% commission, 7. hotels combined affiliate program: earn up to $2 per lead, 8. cruisedirect affiliate program: earn 3% commission, 9. agoda affiliate program: earn 5% commission, 10. tripadvisor affiliate program: earn 50% commission, 11. wego affiliate network: earn up to 3% commission, 12. lonely planet referral program: earn 15% commission, 13. amazon associates program: earn up to 20% commission, best practices to increase affiliate commission in the travel industry, faqs | best travel affiliate programs, 13 best travel affiliate programs to earn more money.

best travel affiliate programs

Here’s a list of all high-paying travel affiliate sites for you to make more money in 2024 and beyond.

expedia affiliate

Expedia is probably one of the largest affiliate networks that have access to over 3 million properties worldwide that you can use to recommend on your travel sites to earn more commissions.

How much can you earn as an affiliate with Expedia?

The commission that you make from the Expedia affiliate program completely depends on the type of transactions you make and it ranges from 3% to 6% per transaction.

Here are the commission rates for various packages.

  • Cruise bookings: 6%
  • Activities or ground transfers: 5%
  • Vacation rentals, packages, and cars: 2%
  • Hotels: 3% or 4%, depending on the brand and location

Note: All the applications will be reviewed individually by their customer support and only then you’ll be able to start monetizing your travel sites with their affiliate program.

When and how do you get paid from the Expedia affiliate program?

All of your payments will only be made once you make a minimum of $50 and your commissions will be paid once a month (which is on the 15th of every month).

What are the benefits of joining Expedia affiliate program?

Largest travel inventory: Expedia affiliate program offers you the largest travel inventory where you can recommend your audience over 3 million properties, 1000s of car rentals and 500 airlines which is too big for your audience to ignore.

High and reliable commissions: Expedia offers highly competitive commission payouts up to 6% per successful transaction and it is one of the most reliable travel affiliate websites so all your legitimate sales will get paid.

What if you need any help with these best affiliate programs for travel sites?

Expedia affiliate program offers a dedicated affiliate call center to assist all of its affiliate marketers to get more information about deals and discounts.

Recommended reading: Top Hosting Affiliate Programs: Earn Up to $200 Per Sale

affiliate marketing course

Quick Note: Want to start making money with affiliate marketing, then grab our premium eBook “ Affiliate Marketing Blueprint ” now to start making $1000 a month from your affiliate marketing efforts.

discovercars affiliate

Are you looking for affiliate programs that are related to car rentals? Then, the Discovercars.com is one of the best travel affiliate marketing programs for you. It is a car rental comparison website that offers a high revenue sharing scheme for its affiliates. 

How much can you earn as an affiliate?

With this affiliate program, you can earn 70% of car rental profit and 30% of full coverage revenue from every booking. You won’t get any commission on cancelled car rentals.

Here’s a quick breakdown of their commission rates:

  • 70% of car rental profit
  • 30% of full coverage revenue
  • ~$20 per booking

So what are you waiting for?

When and how do you get paid?

All your commissions are paid monthly via PayPal or wire transfer.  

What are the benefits of joining the Discovercars.com affiliate program?

  • 365 days cookie duration: It’s always better to pick an affiliate program that offers a longer cookie period. Fortunately, it offers a 365-day cookie window where you can earn commission from bookings made within one year of visiting your website.
  • Hefty commission rates: It is one of the high ticket travel affiliate programs. With their affiliate program, you can generate up to 70% of car rental profits which is amazing.
  • Dedicated account manager: If you ever need help with their affiliate program, you don’t need to worry as they provide you with a dedicated account manager. 

What if you need any help with their affiliate program?

You’ll get access to a dedicated account manager once you sign up for their affiliate program.

Plum Guide Affiliate Program

Plum Guide is building the definitive collection of the world’s most remarkable holiday homes. The booking platform takes a scientific and systematic approach to vetting every home in every location it opens, accepting only the top 3% into its collection to ensure quality guests can trust.

How much can you earn as an affiliate with Plum Guide?

The standard rate of commission is 7% of the booking value you can earn on every completed booking. As a VIP partner, you can earn a commission of up to 10% of booking value from Plum Guide. This is one of the most competitive rates of commission in the industry.

You’ll get paid all of your earned commissions one month after the stay has been completed by the guest.

For example, if a guest books their stay in February, checks in at the end of March and checks out at the beginning of April, your payment will then be made in May.

There is no minimum payment threshold.

What are the benefits of joining Plum Guide affiliate program?

90-day cookie window: Most travel affiliate programs allocate a cookie window of 30 days or less, so Plum Guide’s 90-day window is generous against industry standards. This window is allocated once a person who clicks on your referral links has made a purchase.

Curated homes and quality guests can trust: With so many options available online, a guest’s search for their next stay can be a tiring and almost impossible process. Plum Guide has done the hard work for them by reviewing every single home available in each of their destinations and selecting only the top 3% in each price bracket.

Competitive commission rates: Plum Guide offers some of the most competitive commission levels and affiliate benefits within the vacation rental space.

New travel preferences: When it comes to choosing accommodation, holiday homes are becoming increasingly popular, especially due to the shift towards remote working. This is resulting in longer stays on average, meaning higher booking values and commission levels.

What if you need any help with Plum Guide’s affiliate program?

You can contact Plum Guide’s affiliate support team at any time should you require assistance with selecting homes, updates on industry trends, or general questions about the program.

travel payouts affiliate

Travelpayouts is one of the BIGGEST travel affiliate networks that offer a wide range of travel services including flights, hotels, car rentals, insurance, transfers, and so on.

How much can you earn as an affiliate with Travelpayouts?

You’ll be earning up to 70% of their income for each reservation. The amount of revenue you earn from their affiliate program is different for each offer.

Most affiliates earn about 1.2 to 1.4% from airfare. The average cost of a hotel booking is $400. For one booking, their average revenue is $30 and they pay you up to 70% commission. You can find more details from here .

Average commissions:

  • Flight tickets:  1.6%
  • Hotel bookings:  6%

What are the benefits of joining Travelpayouts?

Here are some of the biggest benefits of signing up for the Travelpayouts affiliate program.

Huge travel affiliate network: Travelpayouts is a huge affiliate network related to travel. Their affiliate network is already used by more than 460K affiliates all around the world and they currently offer over 100 trusted travel brands so you can find so many offers to monetize.

Offers white label: Did you know that Travelpayouts affiliate network offers you white-label? That means you can easily create your flights or hotel search on your domain under your own brand.

Offers a WordPress plugin: They also offer you a WordPress plugin for affiliates which you can use to add informative widgets such as Hotels Map, Flights Map, Popular Routes, etc.

All your affiliate commissions are paid out from the 11th to the 20th of the following month, as long as the minimum amount has been earned. That means revenue credited to you in January is paid out between 11th and 20th February.

There’s a minimum payout threshold limit for each offer and it depends on the revenue withdrawal method you choose.

What if you need any assistance with the Travelpayouts affiliate program?

You can follow them on Facebook for any support or you can email them at [email protected] if you need assistance.

go city affiliate

Go City is a leading platform that provides passes for the most popular tourist destinations worldwide.

Go City offers sightseeing passes for destinations around the globe, giving customers the freedom to do what they want, when they want, whilst making incredible savings as they go. The passes include bucket list attractions, top tours, and plenty of hidden gems, all handpicked by local experts. 

You can earn a 6% commission as a Go City affiliate. 

What are the benefits?

  • A 90-day cookie window period
  • New cities are added every year
  • The average order value is over $350
  • Offers in-house affiliate team to assist you with their affiliate program
  • The chance to use free passes to create great new content
  • Knowledge of the latest sales and customer campaigns 
  • Monthly updates on the changes and additions to the passes

You’ll get access to an in-house affiliate team, or you can also get help from [email protected]

Sign up for Go City Affiliate Program

booking affiliate

If you’re looking for high paying travel agent affiliate program, Booking.com is a great choice for you. Millions of people use it to book hotels and accommodation online so you’ll have high chances of earning a huge commission through the Booking.com affiliate program.

How much can you earn as an affiliate to Booking.com?

You can earn a whopping commission of 25% (as a base rate). The longer they stay (who books a room using your referral link), the higher commissions you will earn. It’s as simple as that.

This base rate can increase based on the number of “stayed bookings” you generate in a month. Here’s a quick breakdown;

  • 50+ bookings: 30%
  • 150+ bookings: 35%
  • 500+ bookings: 40%

When and how do you get paid with the Booking.com affiliate program?

The payments are usually made through PayPal, one month after the property has confirmed the guest has completed their stay (who used your referral link to make the transaction for their stay).

What are the benefits of joining Booking.com affiliate program?

Millions of properties: Did you know that Booking.com offers more than 28 million reported accommodation listings, including over 6.6 million homes and apartments? That’s a ton of properities, right? That means you’ll have greater chances of earning huge commissions by promoting hotels and accommodation through the Booking.com platform.

Lots of promotion tools: Booking.com affiliate program provides a ton of promotional tools for you to promote their hotel stays to help you earn more commissions through your site. They offer banner ads, search boxes, deals finder, WordPress plugins, and many more to promote their hotel stays.

What if you need any help with the Booking.com affiliate program?

Yes, Booking.com does have a dedicated affiliate customer support team that helps you with anything that you need help with their affiliate program.

hotels combined affiliate

Hotels Combined is one of the best affiliate programs for travel. It is an excellent platform for hotel comparison where thousands of travellers around the world use it to book their stay, which also pays great commissions to affiliate promoters.

How much can you earn as an affiliate with Hotels Combined?

You’ll earn anywhere around $0.50 to $2 per lead that you send to their website. All of the visitors that click on your referral links will also be tracked for up to 365 days, so you can continue earning huge commissions from repeat visits throughout the year.

So, basically, hotel bookings can fetch you $0.50 to $2.00 USD per lead (not confirmed booking).

You’ll get paid all your commissions every single month and usually, all the payments are processed at the end of the month.

For example, if made a commission in July (which is confirmed) on August 1 and paid at the end of August (usually in the last week).

All payouts are made once you reach a minimum commission payout of $100 and payments are sent to your PayPal account.

What are the benefits of joining Hotels Combined affiliate program?

365 days cookie: Only very few affiliate programs offer you a year-long cookie duration and this is one among them where you can get referral commission even after a year (once a person who clicks on your referral links purchase something or makes a transaction).

Leading hostel comparison site: With travel blogging becoming one of the most popular professionals, the demand for hotel stays is also increasing rapidly. Hotels Combined is one of the leading hotel comparison sites where you can find and promote thousands of hotel stays to your audience and travelers around the world.

What if you need any help with the Hotel Combined affiliate program?

You can contact their affiliate support team any time you want if you ever require any assistance related to bookings, commissions, payouts, etc. They also have a dedicated multi-lingual support team to answer any questions that you’ve related to promoting their affiliate products.

cruisedirect affiliate program

CruiseDirect is one of the fastest-growing and leading online platforms for travel bookings, cruise vacations, etc which also pays you hefty commissions per gross sale. If you’re looking for vacation affiliate programs, try CruiseDirect.

How much can you earn as an affiliate with CruiseDirect?

You’ll be earning a 3% commission on every successful gross sale as an affiliate through CruiseDirect which has a 45 cookie window duration to help you earn more commission from your website affiliate referral links.

It will usually take 24 hours time for you to activate your affiliate account (they will email you the same). Upon approval, you can start promoting their products to earn more commission.

When and how do you get paid with the Cruise Direct affiliate program?

All your commissions are paid every month and there’s a minimum threshold limit of $25. That means you’ll get paid only if you exceed $25 in commissions.

For example, if you made $50 in January, your commissions will be credited to your PayPal account in the month of March.

Cruise Direct pays all of its commissions to you on the date of sale and/or when it receives its affiliate commission from its suppliers (such as hotels, resorts, etc).

What are the benefits of joining Cruise Direct affiliate program?

Access to frequent deals: Cruise Direct sends frequent deals and bonus commissions to its affiliate promoters through their newsletters which are sent every single week, so make sure to subscribe to their affiliate program newsletter if you don’t want to miss out on one.

Promotion tools usage: You’ll get access to its promotion tools such as banner ads, text ads, search boxes (and also personalized landing pages to boost your conversions) to promote deals through Cruise Direct on your websites or social media for high commissions.

What if you need any help with the Cruise Direct affiliate program?

Cruise Direct has a dedicated affiliate management support system to help all of its affiliates with further assistance with deals, discounts, and commissions.

agoda affiliate

Agoda is one of the most trusted travel communities in the world which is used by millions of people across the world to find accommodation like hotels, resorts at the best prices and it also offers great commission payouts to the affiliate promoters.

How much can you earn as an affiliate with Agoda?

Agoda pays you up to 5% commission per each successful transaction (whether it can be a hotel booking or resort accommodation). That means each $200 booking at a commission rate of 5% earns you $10 in affiliate commissions.

Agoda Affiliate Commission Tiers:

  • Tier 1: 4% Commission (less than 50 bookings)
  • Tier 2: 4.5% Commission (50-299 bookings)
  • Tier 3: 5% Commission (more than 299 bookings)

When and how do you get paid via the Agoda affiliate program?

The commissions are sent every single month (commission payments are calculated on the 1st day of each month). If a guest uses your affiliate tracking link to book a stay in the month of January, you’ll get your commission to your PayPal account in the month of March.

Your affiliate payments will usually be made by the 15th of the month once you reach the minimum commission payment of $200.

Note: If your commission is less than $200, then the balance will be carried forward until the minimum payout level is reached.

What are the benefits of joining Agoda affiliate program?

Great access to properties: Agoda currently has access to over 900,000 properties worldwide so you’ll have higher chances of finding great deals to convince your website visitors to use your links for their stay.

Get access to hotel data: As an affiliate, you can get access to all the hotel’s data to promote your bookings and increase your commissions. Agoda also gives you access to Hotel Power Ads, text links, and other customized tools to increase your affiliate commissions .

What if you need any help with the Agoda affiliate program?

Agoda has a dedicated affiliate management team to help with any further assistance.

tripadvisor affiliate

TripAdvisor is probably the oldest player in the list which is one of the most popular websites for travel and restaurant bookings worldwide which is used by millions of people around the world. It currently has over 1.4 million properties on its platform.

How much can you earn as an affiliate with TripAdvisor?

You’ll be earning a 50% commission per every successful transaction you make through your affiliate referral links from TripAdvisor.

50% is the standard commission provided by TripAdvisor and you can earn up to 80% affiliate commission depending upon the transaction value and type of product you promote through your travel websites.

It provides industry-leading commission payouts and it is widely popular among travel bloggers all around the globe to generate money by offering products, hotel bookings, etc through TripAdvisor.

When and how do you get paid with the TripAdvisor affiliate program?

TripAdvisor sends commissions every single month. If you made a successful sale in the month of March, your commission will be sent to your PayPal in the month of May.

What are the benefits of joining TripAdvisor affiliate program?

International affiliates: If you’re a travel blogger or a travel affiliate, you may already know that TripAdvisor is not only limited to one country as it has a global reach and worldwide customers who use their platform for bookings and best travel deals. Even if you’re residing outside the US, you can still start promoting their products to earn more money online.

Deep-link text generator: TripAdvisor has probably the widest deep linking system which allows you to easily find a ton of useful and relevant travel affiliate products that you can use to get more commissions. It also gives you access to a ton of textual ads and banners that you can use to get more exposure to your travel-related programs. If there’s a list of the top 10 travel affiliate programs, TripAdvisor always stays on that list!

What if you need any help with TripAdvisor?

Yes, TripAdvisor has a dedicated affiliate support team that you can get in touch with for further assistance related to commissions, deals, and travel bookings.

wego affiliate program

Wego offers an exclusive affiliate network to all the travel bloggers and affiliate marketers who want to earn more money by promoting travel products using their extensive number of affiliate products.

How much can you earn as an affiliate with Wego?

As an affiliate with the Wego affiliate network, you can earn 3% of the total booking amount (Including Tax) on every completed journey.

Here are a few points:

  • Payout threshold: $50
  • Payment methods: Bank transfer, PayPal, ePayments
  • Cookie period: 24 hours

When and how do you get paid with the Wego affiliate network?

All the affiliate marketers who are using the Wego affiliate network get paid between the 15th and 20th of every month for earnings generated in the month before the previous month.

There’s a minimum threshold amount of $50 for PayPal is required in order to get your commission into your accounts is not reached.

For example, if you earned $30 for Jan, $40 for Feb, and $90 for March, you’ll get paid $160 from 15 to 20 May. It’s as simple as that.

What are the benefits of joining Wego referral program?

Exclusively for travel affiliates: Unlike other travel agencies such as Expedia, TripAdvisor, etc, Wego offers an exclusive affiliate network to all the travel bloggers and travel industry-related affiliate promoters to earn more money through the CPC monetization model.

Wide range of products: Wego affiliate network has a ton of travel-related programs and bookings that you can use to make more money through their affiliate program. The amount of money you make directly depends on your ability to send more leads to their network.

What if you need any help with the Wego affiliate program?

Yes, the Wego affiliate network offers an affiliate support team which is complicated exclusive to help its affiliate promoters to earn more money online.

lonely planet affiliate

It is the biggest travel guide book publisher in the world where it publishes magazines, travel guides, eBooks and so much more. It also allows you to book your travel trip with flights, hotels, and so on where it pays hefty commission payouts to all its affiliate promoters.

How much can you earn as an affiliate with Lonely Planet?

You’ll get paid a 15% commission on print and digital books. You’ll be getting paid 12% for travel guides.

Quick note: Travel services commissions are to be uploaded once they are launched on their platform, so please contact their support team for more details about travel service commission payouts.

You’ll be get paid every single month to your PayPal account.

What are the benefits of joining Lonely Planet affiliate program?

Dynamic banners: You’ll get access to their dynamic banner ads that you can use to promote their products ranging from travel guides to eBooks to magazines on your websites to earn more commissions.

30-day cookie: Lonely Planet affiliate program offers a 30-day cookie duration which means even if a customer buys after 29 days using your affiliate referral link, you will still earn the commission.

What if you need any help with the Lonely Planet affiliate program?

You’ll get access to their customer support team in case you need any assistance related to discounts, deals, commission payouts, etc.

amazon affiliate program

As a travel affiliate, you should be promoting a lot of products that are relevant to travel gear, camping, jackets, tents and so much more. Here’s where you need to start using the world’s largest online platform i.e Amazon.

Amazon Associates is an affiliate program by Amazon which is used by close to 1 million affiliate marketers to promote affiliate products through their sites.

How much can you earn as an affiliate with Amazon Associate Program?

Amazon usually pays a 4% standard commission for most of its purchase but the commission varies from product to product. The commission goes up to 20% on Amazon Games.

Here’s the list of commission payouts for various products that you may want to promote using Amazon Associates.

  • Video Games & Video Game Consoles: 1.00%
  • Televisions, Digital Video Games: 2.00%
  • PC, PC Components, DVD & Blu-Ray: 2.50%
  • Toys: 3.00%
  • Amazon Fire Tablet Devices, Dash Buttons, Amazon Kindle Devices: 4.00%
  • Physical Books, Health & Personal Care, Sports, Kitchen, Automotive, Baby Products: 4.50%
  • Digital Music, Grocery, Physical Music, Handmade, Digital Videos: 5.00% Outdoors, Tools: 5.50%
  • Headphones, Beauty, Musical Instruments, Business & Industrial Supplies : 6.00%
  • Apparel, Amazon Element Smart TV (with Fire TV), Amazon Fire TV Devices, Jewelry, Luggage, Shoes, Handbags & Accessories, Watches, Amazon Echo Devices: 7.00%
  • Furniture, Home, Home Improvement, Lawn & Garden, Pets Products, Pantry: 8.00%
  • Amazon Fashion Women, Men & Kids Private Label, Luxury Beauty, Amazon Coins: 10.00%
  • Amazon Games: 20.00%
  • All Other Categories: 4.00%

All of the commission payments are made monthly if your balance meets the minimum threshold. If you made a commission of $100 in January, you’ll get it by late March.

What are the benefits of joining Amazon affiliate program?

Millions of products: Amazon is the world’s largest online platform where you have millions of products to promote which are ranging from toys to outdoor travel to camping to DSLRs so you’ll never have to worry about what to promote to make more money as a travel affiliate.

Access to links and banners: Amazon has pre-designed links and banners for a wide range of travel-related products that you can use within your website for effective promotion. The good is that all your links will include your Associate tag and you will be paid for qualifying revenues coming through those referral links, so you don’t have to worry anymore.

What if you need any help related to Amazon Associate Program?

You’ll get access to Amazon Associate support where you can get help for any questions you have. You can also contact their 24/7 customer support team for any additional help.

Let’s now talk about one of the interesting things about travel affiliates, which is promoting white label programs to earn more money as a travel blogger.

increase travel affiliate commission

Here are some of the best practices for travel bloggers to use the best affiliate websites to earn more money through affiliate marketing .

1. Always use affiliate link disclosures

One of the best ways to earn more commissions as a travel affiliate is to build trust among your website audience and readers. Once the trust is built, it’s easy for you to convince them to buy stuff from you.

Here’s where you can always mention “ affiliate disclosures ” whenever you’re using affiliate links within your blog posts or pages. That way your audience will know that you’re promoting affiliate products and they may even want to help you by buying through your affiliate links.

Moreover not disclosing your affiliate links or using too many affiliate links within a single page can look spammy and can annoy your website audience.

Here’s a great video by Pat Flynn about affiliate marketing.

2. Start using white label travel affiliate programs

If you’re running a travel website or agency and looking to promote white label travel affiliate programs, this list is just for you.

What are white-label products?

White-label simply means unbranded. That means white label products are unbranded products.

To simply put, white label products are manufactured by one company and packaged and sold by other companies under various brand names.

Why are they beneficial?

White label products give you permission to promote their products as your own (so you can rebrand them and sell them with your own brand name without any glitches).

  • You can sell these products with your own brand or website name
  • You can sell them at any cost or commission
  • Huge profits, less investment
  • Great brand awareness and so on

Here’s a list of some of the best white label travel affiliate websites you can use to make more commissions through your travel sites in 2024.

  • Travel Payouts
  • Flight Less
  • Cheap Flights

More related resources:

  • Want to know how much money top bloggers are able to make from their blogs?
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  • Top affiliate link cloaking plugins for 2024
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  • Best Recurring Affiliate Programs With Lifetime Income
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  • 10 Best Software Affiliate Programs for 2024

A travel affiliate program facilitates you to promote products and services of travel companies through affiliate links and if someone buys these products or services via your link, you will be paid some commission.

Though I have compiled a list of best travel affiliate programs, you can start with Booking.com to earn a huge 40% commission.

Simply apply for affiliate programs on the respective websites or affiliate networks, once approved start promoting affiliate links provided by them.

Yes, there are two ways, the Guest affiliate program and the Host affiliate program, to grow together.

Making money from a travel blog or website is not hard these days as there are so many travel affiliate sites that you can use to earn more commission. But the only thing is, you can’t trust every platform that you come across the web.

That’s why we made sure to only compile the list of best travel affiliate sites which are genuine, free to join and give you great commissions.

So what do you think about monetizing a travel site with the affiliate programs mentioned here? Share your thoughts in the comments.

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Reader Comments (15)

Hi Anil, very helpful article indeed! Thank you for the effort! I’ve been blogging in the travel niche for the last 1 year yet couldn’t find a succesfull model to attract readers.. I’m still trying to grow my visitor numbers. I believe once I reach a certain limit, I should start exploring these affiliate programs as well. Do you have a suggested trashold for visitor numbers to start integrating affiliate programs? Or should we use them since the beginning and it helps our domain authority?

Being into blogging niche I am aware of some hosting and blogging tools affiliate programs.

And I never thought about other niches. Day by day getting to know more about other niches and how can we monetize these niche as well.

Thanks for sharing

My best affiliates are Booking.com and Rentalcars Connect. With Amazon I had no clicks or commissions, Awin was a fiasco so I will not use it to sign up to Lonely Planet.

Hi Austin, glad to know that you’re already happy with Booking affiliate, definitely one of the widely used travel affiliate programs. You can also try Amazon few more times but make sure to use and promote those travel related products which are genuinely helpful to your target audience. You can also use website tracking tools like Crazy Egg to find out how your visitors are behaving on your site.

I have been in the travel industry since 2009. Although I have been operating my business for 8 year I just recently started an affiliate program. I provide a personalized training service – Fit For Trips – to physically prepare travelers for their active travel trips. Would you mind publishing as a niche alternative with high revenue potential for a fee? Because it’s a service business I can control my overhead and pay high referral fees. Here is the affiliate info page https://fitfortrips.com/fit-for-trips-affiliate-program/ . Or, perhaps you are willing to charge me a consulting fee to discuss making my program attractive to affiliate marketers and how to get it in front of them?

Hi and thanks for this article.

I find it because i wait payment from Booking.com from July, have a problem and they tell me than they’ll pay end of August, but nothing, then they tell me end of September, but nothing, now i think they will never pay me then i try to find another and HONEST hotel affiliate program.

Hi Pierre, sad to hear about your story. You might want to check with their affiliate manager or raise a complaint using their email (or spread the word about it on social media) if you’re still facing the issues.

I have been looking for something like this because I want to create a travel blog and I am looking for affiliate programs to use and this come through, it was exactly what I wanted

That’s great, travel blogs help you make money even while you travel.

Thanks for your reviews. I heard that Hotelscombined had stopped their white label. Is it real Anil Agarwal?

Haven’t heard about Hotelscombined had stopped their white label Tuan. You might want to give a try to the above alternatives and let me know if you’ve any more questions.

I am an Associate on Amazon Anil but have done so little compared to the other folks out there. Been selling my eBooks and audio books mainly. But your post opened my eyes to the tons of opportunities arising for bloggers in the travel niche, as countless products exist for us. Super sweet deal. Definitely gotta hop on board going forward, with my travel themed posts.

True that Ryan. We often think we are making decent enough but when we compared to what others are making, we feel pity. Thanks for the comment.

That’s a definitive list. Thanks Anil for sharing!

Actually, I was looking for a similar resource on travel affiliate programs.

I have just launched a travel niche site. And the list is very helpful for me at this point. And I do agree with you; travel is a profitable niche with growing customers base each year.

Thanks again. And please keep sharing insightful articles like this one..

Hi Karim, glad you found a new travel niche site. How’s it going and what kind of affiliate programs are you using? Yes, travel blogging is profitable as you can promote a wide range of products.

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45 of the Best Travel Affiliate Programs for 2024

Affiliate Marketing

tourism affiliate marketing

Looking to start a travel affiliate program? Or do you want to find the best travel affiliate programs out there? You’re in the right place.

Travel is one of the most profitable niches in the affiliate industry. If you are a travel brand, an affiliate program is an essential avenue to amplify your reach through authentic word-of-mouth promotion.

Post COVID-19, travel has seen a resurgence. The average traveler spends $1708 on a three day family vacation for a family of four.

Plus, revenue in the travel and tourism industry is set to reach $854.70 billion in 2023.

Not only that, but by 2027, 74% of total revenue for travel brands will be fueled through online sales. This is a huge opportunity for affiliate marketers and brands alike to gain a competitive advantage.

What is a Travel Affiliate Program?

In simple terms, they are partnerships where travel brands pay individuals or other companies (also known as affiliates) for sending paying customers their way.

Think of it like a friend recommending a hotel or a travel agency to you. If you book a room or a trip because of your friend’s recommendation, and your friend gets a small ‘thank you’ payment from the hotel or agency, that’s basically how an affiliate program works, but on a much larger scale.

In the travel world, this could include recommendations from a famous travel blogger or influencer for hotels, flights, tours, or even travel insurance. They create content about travel for their audience. When someone in their audience purchases by clicking an affiliate link (or referral link) they share or using a coupon code, they will earn a commission on the sale for each successful referral. It is all tracked using affiliate tracking software like Tapfiliate.

Ready to boost your bookings? Join Tapfiliate now for a 👉 free 14-day trial and kickstart your travel affiliate program!

Benefits of Travel Affiliate Programs

Whether you are a brand or an affiliate there are several benefits to travel affiliate programs. We’ll take a deep dive for both brands and affiliates so you can make an informed decision.

For Travel Brands:

Travel brands with affiliate programs have a myriad of benefits and it doesn’t only include increased sales and revenue. Let’s dive in!

Increased Sales and Revenue: Affiliate marketing gives travel brands the opportunity to increase bookings or sales and take advantage of word of mouth marketing .

Cost-Effective Marketing, Especially for Those with Lower Margins: Marketing can be tough when you have low margins (airlines, we are looking at you!) With affiliate marketing you only pay commissions on sales made with a smaller upfront cost.

Risk Mitigation: When you are marketing your travel brand it is essential to have diverse revenue channels. By including affiliate marketing into the mix you are mitigating your risk. Additionally, the financial risk is less, because you pay for performance.

Expanded Reach and Visibility: Affiliate marketing gives you access to new audiences and increased brand awareness through word of mouth marketing.

Increased Credibility: When people talk positively about your brand with their audience it builds trust with your brand. You can build a positive image using endorsements and content from reputable affiliates.

Performance Tracking and Data Insights: Data is the additional layer you need to understand your customers and optimize your marketing strategies to increase growth. With an affiliate tracking software like Tapfiliate , you can track sales in real-time and optimize your strategies.

Strengthened Partnerships: Long-term relationships are key to a successful affiliate program. When you have developed a network of partners and influencers, ensure you create long-term relationships.

Flexibility and Scalability: An affiliate program gives you the opportunity for flexibility and scalability. As an advertiser, you can choose your own commission rate and whether you offer commission increases for your top performers. Once you start to grow you can easily scale your program.

Competitive Advantage: The travel industry is a competitive space. Your brand needs to stay ahead and stand out. An affiliate program enables you to use word of mouth to stand out from competitors.

User-Generated Content: Content generated by your affiliates is a great way to highlight your brand and promote yourself to your audience.

Take advantage of these benefits and start your travel affiliate program now with a 👉 free 14-day trial.

For Affiliates:

If you are an affiliate who is looking to join travel affiliate programs to market to your audience, there are several benefits whether you focus on business travelers or backpackers.

Additional Income to Talk About Something You Are Passionate About: If you are passionate about travel, affiliate marketing enables you to earn money without needing to create a product or service yourself.

Free Stays and Comped Trips: If you are a successful affiliate, some brands will offer complimentary stays or free products to help you promote more successfully.

Low Start-Up Costs: As an affiliate there are no costs to join an affiliate program and start promoting, so it’s accessible for anyone.

Performance-Based Earnings: You earn more when you sell more. There’s no cap on the limit you can earn.

Multiple Income Streams: When you promote a travel brand, you aren’t tied to that brand. You can promote multiple products and services giving you multiple affiliate income streams.

Networking Opportunities: When you join an affiliate program, often you talk to an affiliate program manager and sometimes they have communities for their affiliates. This is a great networking opportunity.

Training, Education and Development of Skills: To help affiliates succeed, many affiliate programs offer training, resources and support. Many affiliates hone their skills in digital marketing, content and SEO to drive additional revenue.

Flexibility and Independence: Being an affiliate gives you the ultimate flexibility. You can work from anywhere and set your own schedule. You’ll have total control over your promotional strategies and your content.

Data Insights and Performance Tracking : With many affiliate programs, you are provided with your own login area to track your sales. This gives you the opportunity to try and tweak your performance and optimize your strategy.

45 of the Best Travel Affiliate Programs

We’ve rounded up the best travel affiliate programs that you can join including some of the most popular affiliate programs. We’ve grouped them into categories: search aggregators, flights and transport, insurance, gear and guides, stays, tour companies, and cars and car rentals.

As an affiliate working with travel brands, it can sometimes be the case that you won’t get paid a commission until a booking has been completed. It means that sometimes you will wait a long time for a commission so the sooner you start promoting, the better.

Search Aggregator:

Booking.com.

Booking.com travel affiliate program landing page

Cookie duration / referral window: Not listed

Commission rate: Up to 40%

Booking.com is a global leader in online travel, providing a wide selection of accommodation options from hotel bookings to vacation rentals, with search tools and customer reviews.

Their affiliate program has a tiered commission structure based on the number of bookings you get. Their top tier of commission is 40% for 501+ stays booked per month. Currently they do not pay commissions on car rentals. 

Expedia's affiliate program landing page

Cookie duration / referral window: 7 days

Commission rate: Up to 6%

Expedia is one of the world’s largest travel agencies, offering a wide selection of travel options including flights, hotels, car rentals, and vacation packages.

Commission rates are based on categories and vary widely. For example, flight bookings earn $2 regardless of value, where car bookings give 2% on the sale value. 

Hotels.com booking page

Cookie length / referral window: 7 days

Commission rate: 4%

Hotels.com is a leading online hotel booking platform, providing travelers with access to hundreds of thousands of properties worldwide, ranging from international chains and all-inclusive resorts to local favorites and bed & breakfasts. They offer 4% commission on sales with some exceptions including gift cards.

Skyscanner travel affiliate page

Cookie duration / referral window: 30 days

Commission rate: 20%

Skyscanner helps travelers to find the best options for their trips with comprehensive comparisons of flight prices, hotels, and car rentals from a wide selection of providers.

Skyscanner is a household name offering searchable flights, hotels and car hire. They pay 20% commission on sales. Flights and car hire do not earn commissions. Their referral window is 30 days which is generous compared to their competitors. 

Kayak affiliate network program pagr

Cookie duration / referral window: 30 minutes

Commission rate: Up to 50% or $0.95 per click.

Kayak is a widely recognized travel search engine that aggregates data from hundreds of travel sites, providing users with a comprehensive view of their options for flights, hotels, car rentals, and more.

When you join the Kayak affiliate program you’ll also get access to HotelsCombined, momondo and cheapflights. 

TripAdvisor

Tripadvisor's affiliate program page

Cookie duration / referral window: 14 days

Commission Rate: Up to 40% TripAdvisor is one of the largest and most comprehensive travel platforms, offering millions of reviews, opinions, and recommendations on hotels, restaurants, attractions, and more. The platform enables travelers to make informed decisions through user-generated content, while also providing the ability to compare prices and book a wide range of travel services

The affiliate program is based on clicks and not on sales so you don’t need someone to book something to earn a commission. Tripadvisor earns a referral fee when a customer clicks out to any of the booking sites, which they then share with you, their affiliate.

Agoda's affiliate landing page

Cookie duration / referral window: Session

Commission: up to 7%

Agoda is a global online travel agency with an extensive inventory of hotels, vacation rentals, and flights, catering to travelers seeking diverse and affordable accommodation options. They offer a tiered commission rate based on the number of stays you refer. You earn 7% for 1000+ stays per month.

Cheaptickets.com

Cheaptickets booking page

Commission rate: Up to 8%

CheapTickets is an online travel agency offering a wide range of affordable travel options, including flights, hotels, car rentals, and vacation packages. 

Commission rates are paid on a category basis, with some categories earning a specific dollar amount, and others a percentage of the sale. For example, event tickets earn 8% commission, and cruise bookings earn $30. 

Priceline homepage for bookings

Commission rate: 3%

Priceline is a popular online travel agency known for offering substantial discounts on hotels, flights, car rentals, and vacation packages. They offer 3% commission on the sale value, but also offer a set rate of $2 for flight bookings.

justfly's homepage

Cookie length / referral window: 45 days

Commission rate: Up to $3 per booking. 

JustFly is an online travel agency that uses its technology to offer travelers budget-friendly options for flights, hotels, and car rentals. The platform streamlines the booking process and provides access to numerous travel deals. This affiliate program offers set dollar amounts on bookings, regardless of value with international flights earning the maximum commission amount. 

Cheapoair's travel affiliate program page

Cookie length / referral window: 90 days

Commission rate: Up to $35 per booking.

CheapOair is an online travel agency known for offering competitive prices on flights, hotels, and car rentals, helping travelers find affordable travel options across the globe.

Their commission rates are tiered per category. For example, the highest paying category is vacation packages, and if you get 501+ sales per month you’ll get $35 per booking. For flight insurance you would get $5 per sale if you got 100 or less sales in a month. 

Flights / Transport

Qatar airways.

Qatar Airways affiliate program landing page

Commission rate: 2% 

Qatar Airways, the state-owned flag carrier of Qatar, is renowned for its luxurious cabin offerings, hospitality, and commitment to innovation. They offer a set rate of 2% commission on all sales, regardless of whether a flight is first class or economy. 

Emirates booking page

Cookie length / referral window: 30 days

Commission rate: 1.25%

Emirates, based in Dubai, is one of the world’s leading airlines, known for its service, state-of-the-art fleet, and extensive global network connecting passengers to over 150 destinations. They offer a commission rate of 1.25% on all bookings.

Etihad Airways

Etihad's affiliate partner program page on their website

Commission rate: 1.6%

Etihad Airways, the national airline of the United Arab Emirates, is known for its luxurious services, offerings, and an extensive network connecting passengers to key destinations worldwide. Their affiliate program offers a 1.6% commission rate on all flights booked. 

KLM Royal Dutch Airlines

KLM Royal Dutch Airlines affiliate program page

Commission rate: Up to 1.5%

Renowned for its reliable services, extensive global network, and innovative approach to environmentally responsible flying, KLM Royal Dutch Airlines connects passengers from around the world,They offer 1.5% commission for long haul flights, and other flights booked earn 1%.  

AirFrance affiliate program landing page

Air France, France’s flagship airline, offers an extensive global network connecting passengers to hundreds of destinations across the globe. They offer 1.25% commission on flight bookings. 

Hawaiian Airlines

Hawaiian Airlines flight booking page

Commission rate: 1.5%

Hawaiian Airlines operates a comprehensive network of flights that connect the Hawaiian Islands with numerous destinations in the United States, Asia, and the South Pacific, offering passengers a gateway to the unique beauty and culture of Hawaii.

They offer 1.5% commission on all flights booked. 

Interrail pass / Eurail pass

Interrail and eurail homepage

Commission rate: Up to 5%

Eurail and Interrail offer rail passes that provide flexible and cost-effective travel options across Europe, catering to both non-European residents (Eurail) and European residents (Interrail) respectively. 

They offer different passes which enable you to travel to up to 33 countries. They offer up to 5% commission on global passes, and 3% commission on one-country passes. 

Going (Formerly Scott’s Cheap Flights)

Going's travel affiliate program page

Cookie length / referral window: Up to 30 days

Commission rate: Up to $40

Going, formerly known as Scott’s Cheap Flights, is a travel deal alert service that helps subscribers save money by notifying them of discounted and error fares for international flights.

Cookie lengths and commissions vary. For example, email verification earns $1 and the referral window is 7 days. For membership purchases you can earn $40 and the referral window from clicks is 30 days.

Dollar Flight Club

Dollar Flight Club's travel affiliate program page

Commission rate: 40%

Dollar Flight Club is a subscription-based service that alerts members to low-cost flight deals, helping travelers save money on airfare to destinations worldwide. They offer a set 40% commission per sale.

FerryHopper

Ferryhopper affiliate page on their website

Commission rate: 1% of gross booking value

Ferryhopper is an online platform that streamlines the process of booking ferry tickets, offering a comprehensive database of ferry routes across Europe and beyond. 

They pay 1% commission on the gross booking value. 

Shuttlefinder

Shuttlefinder's booking homepage

ShuttleFinder is an online platform that connects travelers with a variety of airport shuttle services, offering a range of options from shared rides to private vehicles. Their affiliate program offers 20% commission on sales. 

Travel Insurance Affiliate Programs

World nomads affiliate program.

World Nomad's affiliate program page on their website

Cookie length / referral window: 60 days

Commission rate: 0.83USD per order 

World Nomads is a renowned travel insurance company that caters to adventurous travelers, providing comprehensive coverage for a wide range of activities and unexpected incidents. 

For affiliates they offer a flat rate of $0.83 per order, regardless of the order value. The cookie length of 60 days is pretty long considering most travel brands have shorter referral windows. 

SafetyWing partner program page

Cookie length / referral window: 365 days

Commission rate: 10%

SafetyWing offers specialized travel insurance catering to digital nomads, remote workers, and frequent travelers, providing comprehensive coverage that includes medical, and travel interruption. They offer a 10% recurring commission for up to a year. 

Gear & Travel Guides:

Travelpro's affiliate program page on their website

Commission rate: Up to 10%

Travelpro is a luggage brand, regarded for its durable travel bags designed to meet the rigorous demands of frequent travelers and flight crews. With a focus on quality, functionality, and style, Travelpro offers a wide range of luggage options, ensuring travelers can find the perfect gear to suit their journey. 

Their affiliate program offers a base commission rate of 8%, but commissions increase to 9% for sales of $500+, and 10% commission for sales above $1000. They also offer free products for sweepstakes.

REI homepage

Cookie length / referral window: 15 days

Commission rate: 5%

REI is a well-established outdoor retail cooperative, providing a range of high-quality gear, apparel, and equipment for camping, hiking, cycling, and various other outdoor activities. Their travel selection includes bags, car racks, luggage and more. They offer a 5% commission on sales. 

ebags affiliate program page

Cookie length / referral window: 14 days

eBags is an online retailer specializing in luggage, backpacks, and travel accessories, offering a wide range of products to suit various travel needs. The commission rate is 3% with some exceptions on specific SKUs including gift cards. 

Lonely Planet

Lonely planet Affiliate program page

Commission rate: 15%

Lonely Planet are well known for their travel guidebooks, but they also sell a variety of different travel-themed books and maps as well. They offer 15% commission on all sales. 

Hotel Affiliate Programs & Stays

Accor hotels.

Accor travel affiliate program page on their website

Accor is a hospitality group, boasting a diverse portfolio of over 5,100 properties across luxury, mid-scale, and economy segments. Commission is 4% on the sale value, and they have programs serving Europe and the USA. 

IHG Hotels and Resorts

IHG's travel affiliate marketing page on their website

IHG Hotels & Resorts is a global hospitality company, boasting a broad portfolio of well-known hotel brands spanning from luxury to economy. Their affiliate program offers 3% commission with a few exceptions that don’t pay commission.

Hostelworld

Hostelworld affiliate program page

Commission rate: 18-22%

Hostelworld is a leading online booking platform dedicated to helping travelers find and reserve budget-friendly hostel accommodations worldwide. They offer 18-22% commission. 

TrustedHousesitters

TrustedHousesitters partnerships program page on their website

TrustedHousesitters connects homeowners with reliable sitters who provide pet care and security for their homes in exchange for accommodation. This means worry-free travel for pet owners.

For affiliates, they have a high average order value combined with a high conversion rate on their website.

Homeexchange.com

HomeExchange affiliate program page

Commission rate: Up to $20

Home Exchange is a global platform that enables travelers to swap their homes with others, allowing for a unique and cost-effective way to travel.  For affiliates looking to promote Home Exchange commission starts at $5 for an account signup. You’ll get $10 when a home is completed 80%, and then $20 for a subscription.

Tour Companies

Viator's travel affiliate program page.

Commission rate: 8% 

Viator, a TripAdvisor company, is an online marketplace that provides travelers with access to thousands of tours, activities, and experiences worldwide. You get 8% commission on all completed bookings.

Get Your Guide

Travel affiliate program page for Get Your Guide

Cookie length / referral window: 31 days

GetYourGuide is an online platform offering a wide array of tours, activities, and experiences worldwide, connecting travelers with local operators for memorable adventures.

G Adventures

Travel affiliate program page for G Adventures

Commission rate: 6% 

G Adventures is a travel company specializing in authentic, sustainable small-group tours that connect travelers to local cultures and environments around the world. Commissions are 6% on all completed trips. 

City Sightseeing

City Sightseeing affiliate program page

City Sightseeing is a global brand renowned for its iconic open-top, hop-on hop-off bus tours, providing flexible and convenient sightseeing options in over 100 cities worldwide. They pay 10% commission on sales. 

CitysightsNY

CitySights NY affiliate program page

Commission rate: Up to 15% 

CitySights NY provides a comprehensive range of sightseeing tours and experiences across New York City, showcasing the Big Apple’s iconic landmarks, neighborhoods, and attractions. 

Car & RV Rentals:

Hertz affiliate program page.

Cookie length / referral window: 1 day

Commission rate: 3% 

Hertz is one of the most recognized car rental companies globally, renowned for its extensive fleet, numerous locations, and commitment to customer service. They offer a set 3% commission on the sale value. 

RentalCars.com

Rentalcars.com booking page

Rentalcars.com is a leading online car rental service, providing customers with a wide array of vehicle options from various trusted suppliers worldwide. They offer 6% commission on bookings where the customer pays upfront, and 1% commission when a customer chooses to pay later.

enterprise car rental booking page

Commission rate: 1%

Enterprise Rent-A-Car is a globally recognized car rental company, renowned for its extensive fleet, numerous convenient locations, and exceptional customer service. Catering to a variety of travel needs, from daily errands to road trips, Enterprise offers a wide range of vehicles. They offer 1% commission and if you are new to affiliate marketing they offer tutorials.

Discovercars.com

Discovercars.com affiliae program page

Commission rate: 70% of car rental profit plus 30% of their full coverage revenue

DiscoverCars is a global car rental platform that offers users a comprehensive search and booking service, aggregating deals from a wide range of providers. They have a long referral window and commissions are generous.

Budget 

Budget booking page

Cookie length / referral window: Unlisted

Commission rate: Up to 4%

Budget is a globally recognized car rental company offering affordable and reliable vehicle options for both leisure and business travelers. They offer up to 4% commission on bookings. Their referral window is unlisted.

Outdoorsy affiliate program page

Cookie lifetime / referral window:   30 days

Commission rate: $60+

Outdoorsy is a peer-to-peer RV rental platform that connects RV owners with travelers looking to experience the freedom and adventure of an RV vacation.

tourism affiliate marketing

Cookie length / referral window:   30 days

Commission rate: 4% per booking  or $7 for a new RV listing

RVshare stands as a leading peer-to-peer RV rental platform, facilitating connections between RV owners and travelers seeking unique and flexible travel experiences. They offer 4% per completed stay, or $7 for every new RV listing.

How to Set Up Your Travel Affiliate Program

If you are a travel brand interested in setting up your own affiliate program, this guide will help you to get set up quickly.

1. Choose the Right Affiliate Platform or Software

Opt for an affiliate platform that can adequately support travel-related products and services. Ensure the platform is user-friendly and offers robust features for tracking and reporting, allowing you to monitor bookings, cancellations, and customer interactions efficiently. Given the nature of travel planning, it’s crucial to choose a platform that permits delayed commission payouts, considering the potential gap between booking and actual travel or the potential for cancellations. An affiliate software like Tapfiliate is perfect for this because we do not have rules around payouts – you are in control.

2. Create an Attractive Commission Structure

Travel affiliates are attracted to programs that offer worthwhile incentives. Investigate what similar travel affiliate programs provide (check out our list of travel affiliate programs above) and set your commission rates competitively. You could offer enhanced commissions for high-performing affiliates or additional bonuses for promoting specific destinations during peak seasons, ensuring alignment with travel trends.

Tip: Some brands include a minimum payout amount. A minimum payout means that an affiliate has to have a specific amount of commission approved in order to receive their payout to avoid unecessary fees.

3. Create a Comprehensive Affiliate Agreement

Your affiliate agreement should be comprehensive, outlining all terms and conditions unique to travel promotions. Include specifics on commission rates, the time frame for payouts post-travel, acceptable promotional methods, and any travel-specific branding guidelines. Clarifying these aspects upfront minimizes potential misunderstandings and sets a solid foundation for the partnership.

4. Develop Marketing Materials

Supply your affiliates with a variety of marketing materials tailored to travel promotions. This can include destination-specific banners, travel deal videos, affiliate links and deep links for hotel reviews, and high-resolution images of travel spots. Ensure all materials uphold your brand image and are optimized to attract and convert travel enthusiasts.

5. Recruit Travel-Focused Affiliates

Seek out affiliates that specialize in travel content, such as travel bloggers, vloggers, and influencers with engaged audiences interested in travel. Focus on partners who have a following that aligns with your target demographic and can authentically promote your affiliate products or services.

6. Provide Support and Communication

Establish a strong line of communication with your travel affiliates, offering them the support they need to effectively promote your products. Be prompt in addressing their queries and keep them in the loop regarding any new travel deals, changes in services, or updates to your affiliate program. Regular updates and support help maintain a motivated and informed affiliate network, ensuring the success of your travel affiliate program.

By honing in on the specifics of travel affiliate marketing, you can create a program that attracts the right partners and drives successful promotions.

Transform your travel brand with Tapfiliate! Start your 👉 free 14-day trial today.

Strategies for Promoting a Travel Affiliate Program to Potential Affiliates

1. Optimize Your Program’s Landing Page:

Ensure your travel affiliate program’s landing page on your website is not just a signup form but a comprehensive resource. Highlight popular travel products or packages that affiliates can promote (for example packages for business travelers), showcase testimonials from successful travel affiliates, and clearly outline your competitive affiliate commissions structure and payout timelines.

2. Utilize Social Media:

Use your brand’s social media channels to share captivating travel content that integrates stories of successful affiliate partnerships. Create posts that showcase the unique travel experiences affiliates have helped promote, and highlight the financial and experiential benefits of joining your program.

3. Engage with Online Communities:

Identify forums and online communities where travel bloggers, influencers, and affiliate marketers gather. Participate in these spaces, sharing your travel expertise and insights. Use these interactions as opportunities to subtly introduce your affiliate program, emphasizing its unique advantages for travel content creators.

4. Content Marketing:

Develop blog posts and articles that delve into the world of travel affiliate marketing as a part of your content creation strategy. Share success stories, tips, and strategies specifically tailored to promoting travel products and services. Use these pieces to highlight how your affiliate program stands out and include clear CTAs directing readers to your affiliate signup page.

5. Email Marketing:

Segment your email list to identify individuals with a keen interest in travel and affiliate marketing. Send them tailored email campaigns that showcase the unique aspects of your travel affiliate program, share success stories, and highlight the potential earnings and travel opportunities affiliates can enjoy.

6. Host Webinars and Live Sessions:

Host webinars and live Q&A sessions specifically tailored to travel affiliates. Use these platforms to provide a walkthrough of your affiliate program, share success stories, and give insights into the best practices for promoting travel products and services. This approach helps build a community and offers a direct line of communication with potential affiliates.

7. Network at Industry Events:

Attend industry-specific events and conferences to network with potential travel affiliates. Bring materials that showcase the success of your affiliate program, and be ready to answer questions and discuss the unique advantages of your travel-specific affiliate program.

Start Your Travel Affiliate Program Today

The travel sector stands out as one of the most lucrative arenas in the affiliate industry, offering opportunities for both businesses and affiliates alike.

By integrating a travel affiliate program or referral program into your marketing strategy, you not only enhance your visibility in this competitive field but also significantly mitigate financial risks associated with traditional advertising.

For affiliates, partnering with a travel program opens doors to multiple revenue streams, complimentary stays, and a level of flexibility and independence that is hard to find with other work.

The process of setting up a travel affiliate program and affiliate tools is streamlined and user-friendly, thanks to the flexibility of affiliate software like Tapfiliate .

These platforms provide robust tracking, detailed reporting, and a user-friendly interface, ensuring that both you and your affiliates can focus on what matters most: creating unforgettable travel experiences and generating revenue.

Can’t wait to get started and set up your travel affiliate program? Start your 👉 free 14-day trial of Tapfiliate today.

Ashley Howe

Ashley Howe

I’m the content strategist here at Tapfiliate. Living in Alkmaar, I like reading books, travel and ramen. You can find me on  LinkedIn  or  Twitter .

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Affiliate Marketing for the Travel and Tourism Sector: Promoting Destinations and Deals

Discover top strategies for effectively promoting breathtaking destinations and irresistible deals, all while boosting your sales and engagement.

The travel and tourism industry, with its dynamic growth and broad spectrum of products and services, presents a fertile ground for affiliate marketing. In this comprehensive guide, we’ll explore how affiliate marketing can be effectively leveraged within the travel sector to promote destinations, travel deals, and create a lucrative channel for marketers and affiliates alike.

Travel is an industry driven by dreams and desires. People love to explore new destinations, experience different cultures, and make memories that last a lifetime. The role of affiliate marketing in this sector is not just about selling a product; it’s about inspiring and guiding potential travelers towards their next adventure. With a blend of strategic marketing techniques and an understanding of the travel audience’s mindset, affiliates can craft compelling campaigns that resonate with a wide range of consumers.

Understanding the Travel and Tourism Audience

Demographics and psychographics.

The first step to effective affiliate marketing in travel is understanding who the audience is. Demographics like age, income level, and geographic location play a crucial role. However, psychographics, which include values, interests, lifestyle, and travel preferences, are equally important. A retiree looking for a leisurely cruise experience will have different priorities compared to a millennial seeking an adventurous backpacking trip. Tailoring content and offers to these specific segments increases relevance and conversion rates.

The Decision-Making Process

Travel plans often involve extensive research and consideration. Factors influencing decisions can range from budget and timing to cultural attractions and cuisine. Understanding this decision-making journey helps in positioning the right offers at the right time. For instance, targeting families with special hotel deals during school holidays or highlighting off-season discounts to budget travelers can be more effective.

Key Strategies in Travel Affiliate Marketing

Selecting the right affiliate programs.

Choosing affiliate programs that align with your audience’s interests and your content style is vital. For travel bloggers, for instance, partnering with hotel booking sites, airlines, and tour operators can be more profitable. Additionally, promoting ancillary products like travel insurance, luggage, and guidebooks can add diversified income streams.

Content that Converts

In travel, content is not just about persuasion; it’s about inspiration. High-quality, engaging content that vividly describes destinations, offers practical travel tips, and shares personal travel experiences can be powerful. Utilizing various formats such as blog posts, videos, and social media stories can cater to different preferences of content consumption.

Leveraging Social Media for Travel Affiliate Marketing

Choosing the right platforms.

Not all social media platforms yield the same results in travel marketing. Instagram and Pinterest, known for their visual appeal, are particularly effective for showcasing breathtaking destinations and travel experiences. Facebook, with its extensive demographic reach, is ideal for targeted advertising and community building. Choosing platforms where your target audience is most active enhances visibility and engagement.

Influencer Collaborations

Collaborations with travel influencers can significantly amplify reach. Influencers with engaged followers in specific travel niches, such as luxury travel, eco-tourism, or adventure travel, can be ideal partners. They can authentically showcase a destination or service, creating trust and inspiring their audience. Ensuring alignment between the influencer’s brand and the affiliate product or service is crucial for authenticity.

Optimizing Affiliate Marketing with SEO

Keyword research for travel content.

SEO is crucial in affiliate marketing, especially in a content-saturated industry like travel. Effective keyword research should focus on long-tail keywords that potential travelers might use when planning a trip. These could include specific destinations, types of accommodation, and local activities. Using tools like Google Keyword Planner, Ahrefs, or SEMrush can provide insights into popular and niche search terms.

Creating SEO-Friendly Content

Once the keywords are identified, incorporating them into engaging, informative content is the next step. This content could range from travel guides and “Top 10” lists to reviews of hotels or tours. However, it’s important to balance keyword usage with natural, reader-friendly writing. Over-stuffing keywords can harm readability and search engine rankings.

Email Marketing in Travel Affiliate Strategies

Building a subscriber list.

An email subscriber list is a valuable asset in affiliate marketing. Offering incentives like free travel guides, packing lists, or exclusive deals can encourage website visitors to sign up. This list allows direct communication with a highly engaged audience, providing an opportunity to personalize offers and content.

Crafting Effective Email Campaigns

Email campaigns should be visually appealing, mobile-friendly, and concise, with clear calls-to-action. Segmenting the email list based on subscriber preferences and behaviors can lead to more targeted and effective campaigns. For instance, sending a curated list of family-friendly holiday packages to subscribers who have shown an interest in family travels can result in higher engagement and conversions.

Utilizing Content Marketing to Enhance Travel Affiliate Efforts

Blogging and travel storytelling.

Blogging remains an integral part of affiliate marketing, especially in the travel sector. Sharing personal travel stories, comprehensive destination guides, and tips (like “How to Save Money While Traveling in Europe”) not only provides value to your readers but also establishes your site as a travel authority. Embedding affiliate links within these posts should be done naturally, ensuring that they enhance the reader’s experience rather than detract from it.

Video Content for Higher Engagement

Video content is increasingly becoming crucial. Platforms like YouTube, Instagram Reels, and TikTok offer tremendous opportunities to create engaging travel content. A video tour of a hidden beach, a vlog of a day in Paris, or a review of a cruise can be more engaging than written content, potentially leading to higher click-through rates on your affiliate links.

Paid Advertising in Travel Affiliate Marketing

Utilizing pay-per-click (ppc) campaigns.

Paid advertising, particularly PPC, can be an effective way to drive traffic to your affiliate offers. Google Ads allows targeting specific keywords related to travel deals, destinations, and reviews. A well-optimized PPC campaign can place your content right in front of individuals actively searching for travel information, leading to higher conversion rates.

Social Media Ads

Social media platforms offer powerful targeting options to reach potential travelers. For example, Facebook Ads can target users based on interests such as specific travel destinations, types of travel (like backpacking or luxury travel), and even travel-related purchase behavior. Eye-catching visuals and compelling ad copy are crucial to capture the interest of a scrolling user.

The Importance of Analytics in Travel Affiliate Marketing

Tracking and analyzing traffic.

Understanding where your traffic is coming from and how users interact with your site is crucial. Google Analytics provides insights into user behavior, site traffic, and conversion rates. Monitoring these metrics helps in refining your marketing strategies, content, and understanding what resonates with your audience.

A/B Testing for Better Conversion Rates

A/B testing different elements of your website and marketing campaigns can lead to improved conversion rates. For example, testing two different landing pages for a travel deal to see which one converts better can provide valuable insights. Continuous testing and optimization based on data is key to successful affiliate marketing.

WinSavvy helps VC-Funded Startups scale their digital marketing with a focus on SEO and social media retargeting.

Emerging Trends in Travel Affiliate Marketing

Sustainable and responsible travel.

There’s a growing trend towards sustainable and responsible travel. Affiliate marketers can capitalize on this by promoting eco-friendly accommodations, ethical tours, and travel gear made from sustainable materials. This not only appeals to environmentally conscious travelers but also aligns with a broader social responsibility.

Personalization and AI

With advancements in AI and machine learning, there’s a move towards more personalized travel recommendations. Affiliate marketers can leverage technology to offer tailored travel suggestions, deals, and content based on the user’s past behavior, preferences, and search history, significantly improving conversion rates.

Best Practices for Building and Maintaining Trust with Audiences

Transparency in affiliate relationships.

Transparency is crucial in building trust. Clearly disclosing affiliate relationships and ensuring that your content remains honest and unbiased reinforces credibility. This might mean openly discussing the pros and cons of an affiliate product or destination, even when it’s less favorable.

Providing Real Value

Always prioritize providing real value to your audience. This includes offering honest, detailed, and useful content. Your aim should be to assist your audience in making informed decisions, not just selling a product or service. When your audience trusts your judgment and finds your content valuable, conversions are more likely to follow.

Utilizing Social Media to Enhance Travel Affiliate Marketing

Effective social media strategies.

Incorporating social media into your travel affiliate marketing strategy is no longer just an option; it’s a necessity. Platforms like Instagram, TikTok, and Pinterest offer vast opportunities for showcasing stunning travel destinations, engaging with potential travelers, and driving traffic to your affiliate links. It’s essential to understand the different demographics and content styles favored by each platform. For instance, Instagram is ideal for high-quality images and stories, TikTok for short, engaging video clips, and Pinterest for inspirational travel boards.

Influencer Collaborations in Travel

Partnering with travel influencers can significantly amplify your reach. Influencers with a strong following in a particular travel niche, like budget travel, luxury escapes, or adventure tourism, can authentically promote your affiliate products or destinations to their engaged audience. It’s crucial to partner with influencers whose travel style and audience demographics align closely with your affiliate offerings.

Leveraging Content Marketing in Travel Affiliate Campaigns

Crafting engaging travel content.

Content is king in affiliate marketing, and this is especially true in the travel sector. Your content should not only entice readers with beautiful descriptions and stunning visuals but also provide practical information and tips. From detailed travel guides and itineraries to tips on finding the best deals, the content should be comprehensive, informative, and engaging.

SEO Strategies for Travel Content

Optimizing your travel content for search engines is critical for increasing visibility and driving organic traffic. Using the right keywords, optimizing images and videos, and ensuring your content answers common travel-related queries will help your blog posts and articles rank higher on search engine results pages (SERPs).

Future Outlook: The Role of Innovation and Adaptation in Travel Affiliate Marketing

Adapting to changing travel trends.

The travel industry is subject to frequent changes and trends, influenced by factors like consumer preferences, economic conditions, and even global events like pandemics. Affiliate marketers need to stay informed and adaptable, ready to shift focus to emerging destinations, travel styles, or new safety considerations.

Embracing Technological Advancements

Finally, embracing new technologies and digital innovations can provide a competitive edge. From virtual reality (VR) previews of destinations to integrating AI for personalized travel recommendations, affiliate marketers who leverage the latest tech trends are likely to stand out and succeed in an increasingly crowded digital landscape.

Final Thoughts

As we wrap up, remember that success in travel affiliate marketing relies on a blend of strategic planning, quality content, meaningful relationships, and staying ahead of industry trends and technological advancements. By adopting a comprehensive, adaptable approach and always prioritizing your audience’s needs and experiences, you can create a profitable and fulfilling career in travel affiliate marketing.

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About The Author

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Sayandeep Pal

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Top Affiliate Products to Sell in 2024

Affiliate marketing is an increasingly popular content monetization method due to its low entry costs and great return on investment (ROI). However, to make your affiliate venture profitable, it is important to follow the market trends and promote the top selling affiliate products. Cluttering your platform with irrelevant or slow-moving offers will only get in the way, so make sure to research your niche and audience first. In this post, we will look at the 10 top selling affiliate products in 2023.

10 Top Selling Affiliate Products to Promote

What are the Best Affiliate Products to Promote?

E-commerce is a fast-growing niche with around a one billion US dollars surge yearly. Even during the pandemic, the market has shown stable growth and is projected to increase by about a third in the coming four years. There is a wide array of niches where you can make money by simply recommending the top selling affiliate products.

For example, one of the niches that appeals to almost everybody is travel. It presents great earning opportunities, even despite the pandemic. People had enough time to dream of their next trip, while sitting at home and scrolling through content on social media and the internet. On top of that, online bookings are expected to account for 74% of all sales in the tourism sector by 2027, making affiliate marketing a more appealing idea as ever.  

It’s always a great idea to promote various services, whether you work in travel or any other niche. For example, if readers click your link to purchase one product, they most likely follow your recommendation on other services as well, which will grow your affiliate revenue.

Now, let’s take a look at the top ten affiliate products to sell that appeal to all kinds of audiences.

1. Transportation Products

Travel products are usually easy to market, there are many offers to choose from, and the average booking value, as well as payouts, are quite high. It applies especially to transportation products. While travelers can save on hotels by staying with their friends or relatives, they still need to get to the destination. The vertical is versatile. You can promote flight tickets, car rentals, bus and train tickets, and so much more to suit any kind of traveler.

The WayAway Affiliate Program

WayAway is an innovative flight ticket aggregator that allows users to search for airline tickets from all major airlines in the United States and around the world, as well as other travel deals. On top, it features a unique cashback program that allows users to receive cashback on bookings of flights, hotels, rentals, and more.

Affiliates get 50% share of the revenue that WayAway earns on flight ticket sales. Besides, partners can receive additional $10 for each sale of the WayAway Plus premium membership made through their link. 

The Omio Affiliate Program

Omio is an online platform for travel planning in Europe, with over 27 million monthly users. It allows travelers to find and book affordable train, bus, and flight tickets. Convenient search technology and a network of over 800 reliable partners make Omio one of the most popular services in the niche. 

Partners of the Omio affiliate program can earn a generous commission of 6% on all bookings. The service is available in various languages, targets a global audience and accepts many traffic types, including contextual advertising and social media. 

Hotels is the largest segment in the travel niche by market volume, according to Statista . It is a versatile sector with offers that suit any type of traveler, from budget stays to luxury hotels, and from business suites to family vacation homes. And, many hotel affiliate programs offer vouchers and promo codes, which are especially popular with the audience and easily drive conversions.

The Agoda Affiliate Program

With Agoda’s latest feature “Long Stays” , customers can find and book a hotel or home for much longer periods at an affordable price. The platform also allows the user to bundle several accommodation options to reduce travel costs. It features various types of rentals, from apartments to private villas to bungalows and is available in 40 different languages. 

The Agoda affiliate program allows partners to earn a 6% commission on all bookings. With high conversion rates and an average order value over $200 USD, it is a pretty lucrative partner program to grab.

The Booking.com Affiliate Program

As the number one travel website , Booking.com pays great attention to emerging trends and takes every action to promote sustainable travel. For example, on the platform users can choose to see only travel sustainable properties in their destination. Needless to say, it is the largest selection of hotels worldwide, so travelers can find any stay according to their budget.

The Booking.com affiliate program allows you to earn a 4% commission on completed hotel stays. The content is available in 40 languages, accepts traffic worldwide and features various promo tools to entice clicks.

3. Insurance Products 

Travel insurance affiliate programs are in high demand. On the one hand, marketers can recommend a trending product and earn high commissions. On the other hand, users can buy a service they need to travel with peace of mind.

The pandemic has boosted the interest towards insurance products, as more and more travelers prefer to protect themselves against possible expenses and be safe rather than sorry. Insurance products are quite versatile, from travel insurance to life insurance to property insurance and more.

The Insubuy Affiliate Program

Insubuy is a leading insurance provider for trips around the United States. With over 20 years of expertise in the market, the company has all possible types of coverages a traveler may need. Users can compare quotes from different providers and make purchases online.

Commissions vary according to the tier of the policy. Thus, partners can earn from $1.50 to $150 per sale. 

The VisitorsCoverage Affiliate Program

VisitorsCoverage is an insurtech company with headquarters in Silicon Valley. The brand provides travel insurance for millions of travelers in over 175 countries around the globe. VisitorsCoverage is the largest provider of visitor`s insurance for travel to the United States. There is a wide selection of travel insurance coverages available. 

The VisitorsCoverage affiliate program offers $1-$100 affiliate reward depending on the policy tier and price. The program features strong conversion rates, accepts traffic worldwide, and offers a range of promo tools, including links, banners, widgets, and more.

4. Tours and Activities

Tours and activities are one of the most versatile sectors of the travel niche. People of all ages and walks of life want to discover unforgettable experiences wherever they go. In fact, getting new experiences is the reason why most of us travel. 

The GetYourGuide Affiliate Program

WIth GetYourGuide, customers can find the best things to do wherever they travel, from skip-the-line tickets to attractions to walking tours, food and drinks tours, cooking classes, and exclusive offerings available only on the platform. 

Affiliates can earn 8% to 10% commission on all sales. The content is available in many languages and targets an international audience.

The Viator Affiliate Program

Viator is a leading marketplace for travel experiences around the world from wine tastings to walking tours to culinary workshops, and more. As of today, the brand offers over 300,000 experiences in 200 countries. Customers can purchase tickets and passes to the world`s most popular attractions. Viator’s website is easy to navigate and provides advanced filtering options to help users find the right activity. 

Affiliates can earn a 10% commission on all sales through their affiliate links. The program offers a 30-day cookie lifetime, a wide range of promo tools, and is available in different languages.

5. Digital Courses

With a global shift towards digital, more and more instructors and experts are looking for an opportunity to share their skills with a wider audience. Customers can find a course or class on the topic of their interest and with the corresponding skills of the mentor. Remote learning became even more popular during the pandemic, allowing people all over the world to keep consuming knowledge. 

The Skillshare Affiliate Program

Skillshare is an online learning marketplace with over 34,000 courses and classes in different niches, including photography, freelance, creative writing, and more. Classes are taught by real industry experts with years of experience. Users can start with a seven-day free trial and upgrade to a premium plan afterwards.

Partners of the Skillshare affiliate program can earn 40% revenue share for referrals if they purchase a paid plan. With a 30-day cookie lifetime, commissions will be attributed to you if a user completed the purchase within a month. 

The Coursera Affiliate Program

Coursera is an online learning platform partnering with over 275 universities and institutions around the world to provide affordable courses to students worldwide. It features a wide range of learning opportunities—from guided projects that take a couple of hours up to four-year degrees. As of today, over 113 million learners have already joined Coursera to access top-class learning from the comfort of their home.

Partners of the Coursera affiliate program can earn up to 45% commission on over 4,000 courses. With a 30-day cookie lifetime and enticing promo tools, driving conversions will be easy. 

6. Baby Care Products

With over 385,000 babies born every day around the world, baby care presents an evergreen niche with a huge earning potential. Especially in the first year, a baby needs so many different things—from diapers to a crib to clothing and more. If your audience includes young parents, you can make life easier for them and their newborns by sharing information about some of the best baby care products. 

The Bloom Baby Affiliate Program

On Bloom Baby, customers can find a wide range of beautiful and environmentally-friendly baby products from highchairs to bouncers, lounges, cribs, conversion kits, and more. All the products are made out of sustainable sources, including recycled materials, and are free of harmful substances, such lead or BPA. In the outlet, users can get some items with up to a 60% discount.

Affiliates can earn a 10% commission on all purchases. The cookie lifetime is longer than average and constitutes 90 days.

The Organic Baby Food Affiliate Program

Organic Baby Food is a producer of various baby products, from food, such as cereals, porridges, and snacks, to skin care products, including creams, lotions, as well as tooth care and bathing products. 

Affiliates of Organic Baby Food can earn 9% to 15% commission based on the sales volume. The cookie lifetime for each referred customer is 30 days.

7. Virtual Reality Products

Virtual reality (VR) is a fast-growing niche with a huge potential, and more and more companies are now offering VR products and services to meet the growing demand. Data shows that the global VR market is projected to grow at 15% rate annually from 2022 to 2030. 

VR software allows the user to create a simulated experience and feel immersed into the virtual world. Such solutions can be used to achieve professional goals, such as create 3D presentations or run virtual meetings, foster education, for example, conduct medical or military training, or to entertain the audience, i.e. with virtual tours and activities. 

The VR Sync Affiliate Program

VR Sync is a popular solution in the virtual reality niche used by renowned brands and organizations, such as Ford, Nikon, and even the United Nations. With VR Sync, VR devices can take advantage of synchronized 360 video playback using popular VR platforms, such as Samsung Gear, Google Cardboard, and more. VR Sync claims to be the best seller solution in the industry: easy-to-use, great price quality ratio, and offers a free trial.  

Affiliates of VR Sync can earn 30% commission on each sale, with the average order price varying from 50 to 5,000 euros. The brand also provides a long cookie lifetime of 60 days. Payouts are sent within 30 days.

The MobFish VR Studio Affiliate Program

MobFish VR Studio is a virtual reality software that allows users to create their own VR content and share it with the audiences. There are a lot of solutions available, from applications for education to business software. Customers can start with a free limited version. 

Affiliates of the MobFish partner program can earn 150 euros for each annual subscription purchase made through their affiliate link. The brand offers different additional perks, depending on whether the affiliate is novice or a VR expert. These include discounts on the software license, free trial, access to beta features, etc.

8. Home Automation Products

Home automation goods have grown a lot over the last few years. Experts believe this is due not only to advances in technology but also longer time spent at home. Thus, almost half (44.4%) of households in the United States use smart home devices every month, including smart speakers, TVs, hubs, security products, lightning, and more. This percentage is expected to rise to 48.4% in 2025. With such wide coverage, home automation solutions present a profitable market for affiliate partners. So, now is the best time to get in!

To market smart home devices well, it is better to focus on building trust with your audience. Security and privacy matters are one of the main concerns customers have when considering purchasing such products, so be sure to address these concerns in your promotional strategy.

The Smarthome Affiliate Program

Smarthome provides smart devices for lightning, security, cameras, temperature control, door locks, etc. There are also solutions for home maintenance, window coverings, plumbing, and more, with new products introduced on the platform weekly. 

Affiliates can join the Smarthome partner program with ShareASale, Viglink, and some other affiliate networks. 

The Samsung Affiliate Program

Samsung is a renowned producer of smartphones and other electronic appliances, including smart home devices. There is a wide range of solutions for home automation from monitoring to laundry to entertainment. 

Affiliates can receive a 5% coupon code that they can share with their family or friends and earn a 5% commission on their purchases (up to $100 per referral). 

Jewelry is a billion dollar niche , as almost everyone likes wearing some kind of jewelry these days. People have always worn necklaces, bracelets and other accessories to express themselves, show their social status, and feel more confident. China is the biggest producer in the jewelry and watch market, followed by the United States and India. Besides, the industry constantly introduces new developments, such as lab-created diamonds that are impossible to distinguish from natural ones. 

With a wide array of products available, jewelry is a lucrative affiliate market and is quite easy to sell. 

The Swarovski Affiliate Program

Swarovski is the world`s most famous producer of jewelry made of crystals. Swarovski products are much less expensive than real diamonds but still fascinating to look at. The brand offers a wide selection of products from watches to jewelry to accessories and home decorations. The website often features discounts, has an outlet to browse older collections, and runs a loyalty program for clients to join.

Affiliates can earn profitable commissions for every purchase through their affiliate link or coupon code. The program is available in various affiliate networks, such as Viglink, Flexoffers, DCM Network, and more.

The Angara Affiliate Program

Angara is a jewelry manufacturer with the whole process, from cutting to designing to quality control, made in-house. It has been in the gemstone business for generations and currently has over 17 years of expertise in retail. The main market is the United States, but there are branches in over 64 countries worldwide, and manufacturing facilities in Los Angeles, Jaipur, and Bangkok. Angara has been featured in many renowned editions, such as Forbes, Harvard Business Review, Newsweek, and others as the best online jewelry producer and online store.

Affiliates receive up to 8% commission on all sales through their affiliate links. The cookie lifetime is 30 days. The average order price is over $1,100 USD, which is one of the highest values in the industry. There are also various promo tools and a 24/7 reporting system. You can join the program via LinkShare network.

10. Gaming Products

With a rapid development of the technology and products, the gaming niche offers some of the best selling affiliate products to promote. Online games are not just an entertainment anymore, it also features bright career opportunities and attracts billion dollar investments. Data shows that mobile gaming advertising revenue in the United States is projected to almost double from 2020 to 2024. Besides, gaming products have a wide audience and are equally popular with school-age kids and adult professionals.

There are a lot of ways partners can bring value to their audiences and promote gaming solutions, from creating game tutorial videos or reaction videos to sharing other gaming-related content, such as news, reviews, and more. As the niche is relatively new, there is a lot of room for bloggers and marketers to take.

So, here are a few popular gaming affiliate programs to join.

The Logitech Affiliate Program

Logitech is a leading producer of computer accessories around the world and the original creator of the laser mouse, as well as other inventions. Available products include mice, keyboards, web cameras, speakers, headphones, and more. There is a wide selection of gaming products, as well as flight controllers and driving simulators. 

Affiliates can earn 4%-10% commissions and take advantage of the 30-day cookie lifetime. 

The GameFly Affiliate Program

On GameFly, users can rent or purchase games on a subscription model and get them shipped to their home address. The video games are compatible with most systems, including Xbox, PS4, and more. GameFly has a high demand as it offers some of the most popular gaming products, such as God of War, Assassin’s Creed, and more. Customers can benefit from low costs in comparison to other providers.

Affiliates receive from $5 to $15 per each new referral that signs up for a free trial or paid subscription as well as can earn 10% of the used or new games and accessories sales.

Wrapping Up

To become a successful affiliate, it is important to keep an eye on emerging market trends as well as follow related niches. You can start your affiliate journey by promoting some of the best selling affiliate products and over time identify offers that are especially popular with your audience. Remember to regularly check analytics tools to validate your campaigns and try to create relevant context for each affiliate link to build trust with your followers.

Alexandra Belski

Gen3 Marketing

Travel, Hospitality, and Tourism

Go further with your affiliate marketing travel program.  .

We’ve helped countless brands just like yours build and grow their businesses. We know affiliate marketing like no one else and want to help you create a robust program that generates exponential returns.  

With our two decades of proprietary data gathered from running hundreds of campaigns, we can help take your brand to places you never thought possible.  

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Make Your Affilia te Program Work For You  

Most brands see somewhere between 7 and 10% of online sales come from their affiliate programs. Don’t settle for the average.  Our clients typically see between 15 and 25% of online sales come from their affiliate program.  

Within six months, you’ll start to see incredible growth. Month after month. Year after year.  

Learn how Gen3 helped Chicco increase orders by a staggering 1,150%!  

We’re In The People Business  

Success in performance marketing, particularly in the travel, hospitality, and tourism space, requires strong relationships. 

We have the strongest publisher relationships, negotiation rates, and buying power of any affiliate agency in the world. 

During the research phase of the buyer’s journey, 43% of vactioners utilize online expert reviews to help them make their decisions. 53% of shoppers utilize web searches to help them decide. 

If you want to be part of the conversation, you need to show up where your audience is researching. We can connect you with the RIGHT partners who will promote your brand the RIGHT way to the RIGHT audience at the RIGHT time. 

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Going The Extra Mile With Your Affiliate Program  

At Gen3, we’re committed to providing white glove service to every one of our clients, no matter the size.

You get a dedicated team that is absolutely obsessed with your success. We’ll work with you closely to ensure that you get the best results and highest ROI possible.

Amplify Your Marketing Efforts    

You’ve already got a marketing team in place that’s doing awesome things. Let us be an extension of that marketing team, coming alongside what you’re working on and adding to it.

Let us bring our 16+ years of experience to bear on the success of your brand.

Let’s work together to create marketing campaigns that are nothing short of unstoppable. To turn what you’re already doing into a marketing juggernaut.

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Affiliate Marketing Resources

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How Financial Companies Can Acquire the Customers They Really Want

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Affiliate Marketing in Travel and Tourism

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This paper explores, through an analysis of the existing literature and in-depth interviews with key stakeholders, the use of affiliate marketing within the travel and tourism industry. The study findings show that affiliate marketing is becoming a key strategic channel for distribution of travel and tourism product and that the discipline is maturing with the advent of affiliate networks and the increasing sophistication of both merchants and affiliates. The findings also show that are still several problematic aspects linked to this form of online distribution mainly in relation to issues of brand management and affiliate fraud.

  • affiliate marketing, merchant
  • affiliate networks distribution channels, electronic distribution
  • online travel, brand management, online fraud

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Business School-Department of Hospitality, Leisure and Tourism, Oxford Brookes University, UK

Roberto Daniele & Kate Varini

School of Business & Enterprise, Queen Margaret University, UK

Andrew J. Frew

Hyatt Regency, London

Asmik Magakian

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University of Applied Sciences Ravensburg-Weingarten, Weingarten, Germany

Wolfram Höpken

Laboratory for Intelligent Systems in Tourism, Texas A&M University, Texas, USA

Ulrike Gretzel

School of Hotel & Tourism Management, The Hong Kong Polytechnic University, Hong Kong

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© 2009 Springer-Verlag/Wien

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Daniele, R., Frew, A.J., Varini, K., Magakian, A. (2009). Affiliate Marketing in Travel and Tourism. In: Höpken, W., Gretzel, U., Law, R. (eds) Information and Communication Technologies in Tourism 2009. Springer, Vienna. https://doi.org/10.1007/978-3-211-93971-0_29

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DOI : https://doi.org/10.1007/978-3-211-93971-0_29

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Print ISBN : 978-3-211-93970-3

Online ISBN : 978-3-211-93971-0

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