italy tourism market

S&P Futures

Dow futures, nasdaq futures, russell 2000 futures, bitcoin usd, cmc crypto 200, italy tourism market to generate revenue of us$ 43.8 billion by 2032 | future market insights, inc..

NEWARK, DE / ACCESSWIRE / January 18, 2023 / The global Italy tourism market is anticipated to propel at an impressive CAGR during the forecast period from 2022 to 2032. The global market registered a valuation of US$ 23.1 Billion by the end of 2022 and is estimated to reach around US$ 43.8 Billion in 2032. Nearly 8 million travelers visited Italy in the first half of 2022 amounting to US$ 5.4 Billion.

According to the latest updates conducted by Future Market Insights, over the coming year, around 92 million arrivals are expected to happen, with 343 million overnight stays in Italy. In addition to that, with surging awareness of sustainable tourism in Italy and other European regions, the overall demand is forecast to increase at a prolific CAGR between 2022 and 2032.

According to the historical analysis conducted by Future Market Insights, on average, each of the tourists arriving in 2020 spent about $450 dollars. Conversely, the inhabitants of Italy spend as much as $511 dollars a year when they themselves spend vacations abroad. Such high spending on tourism activities is in turn helping the growth of the regional market.

Get a Sample Copy of Report@ https://www.futuremarketinsights.com/reports/sample/rep-gb-16166

Furthermore, various other tourism activities such as culinary tourism, and casino tourism among others are considered to bolster sectors in the country attracting a large pool of consumers and alternatively, boosting the local market. The market witnessed a growth rate of around 5.1% during the historic period of 2017 to 2021.

Italy is known to welcome tens of millions of visitors every year from all over the globe on the basis of its approximately 7600 kilometers of coastline and location on the Mediterranean Sea. Additionally, the population of Northern European nations is specifically attracted to Italy because of its lovely climate.

Italy's unique history and culture and architecture are well-known on a global scale. In the nation, there are more than 100,000 historical sites, many of which are remnants of the former Roman Empire. Various such factors are attracting global tourists to the country's enriching travel destinations, thus, contributing substantial revenue toward market growth.

For any Queries Linked with the Report, Ask an Analyst@ https://www.futuremarketinsights.com/ask-question/rep-gb-16166

Key Takeaways

Italy stands out for its distinctive culture which attracts travelers and visitors and since it has impeccable fashion selections, a wide range of options are present to discover for foodies, and with such great culture. Italy is undoubtedly a mesmerizing nation and a once-in-a-lifetime visiting destination according to most tourists and travelers, and with so many travelers and explorers waiting in line, Italian tourism enters a new level in its contribution to the Italian economy.

In the year 2022, 2.64 million people were estimated to get directly employed by the tourism sector within the nation which roughly contributes to almost 8.3% of total employment. According to the most recent figures, Italy saw almost 10.5 million more tourists in January 2022 and 57% spent more days there than actually planned.

An impressive recovery has been witnessed in the inbound component, while the local component has seen a huge increase in numbers. Various such factors are contributing to the market growth in Italy and are a crucial driving force in the country's tourism growth.

Since Italy is known for being one of the best exotic locations in the world, 16% of the locals are expected to select destinations that can be reached in 90 minutes or less, while 33% want to travel further than that. In addition to visiting nearby villages or towns and learning about their attractions, mountain trekking is becoming increasingly popular among Italian tourists. Also becoming more and more popular is traveling to destinations with rich traditions and cultures which is promoting regional tourism across the world.

These days, a changing trend has been witnessed in the idea of tourism as people are looking for close-to-home destinations to explore since it offers convenience and comfort. This tendency has accelerated, is rapidly forming and expanding, and it is here to stay. Italian tourism will benefit greatly from this trend because it will offer culture, convenience, and flavor. Furthermore, Italy is also known for the origination of pizza and comprises many unique local wine varieties, which is appealing to a vast pool of consumers across the world.

Competitive Landscape

Various travel and tourism companies are assuring a safe and affordable travel experience in Italy. Some of the top tour operators offer fascinating travel packages and offers distinctive travel packages around Europe, America, Asia, and the Middle East.

Click on the Below Link to Buy this Report@ https://www.futuremarketinsights.com/checkout/16166

Italy Tourism Market by Category

By Visit Purpose:

Business & Professional

Leisure, Recreation & Holidays

Religious Travel

By Demographic:

By Nationality:

International

By Tour Type:

Youth Groups

Single Tourists

By Tourism Type:

Religious Tourism

Cultural/Heritage Tourism

Medical Tourism

More Insights into theItaly Tourism Market

Foreign visitors are anticipated to dominate the Italy tourism market as they account for a significant share of around 44% in the overall Italy tourism market.

Table of Content

1. Executive Summary

1.1. Italy Market Outlook

1.1.1. Who Is Travelling?

1.1.2. Travel Gross Bookings

1.1.3. Travel Gross Revenue

1.1.4. How Much Do They Spend?

1.2. Evolution Analysis

1.3. FMI Analysis and Recommendations

1.4. GDP Share by Sector

Complete TOC with Report Preview: https://www.futuremarketinsights.com/reports/italy-tourism-market

Have a Look at Related Research Reports of Travel and Tourism

India Medical Tourism Market Outlook : The Indian medical tourism industry is estimated to be valued at US$ 7,417 Mn in 2022 and it is projected to surpass US$ 42,237.47 Mn by 2032

Responsible Tourism Market Forecast : The Responsible Tourism Market is estimated at US$ 240.23 Billion in 2022 and is projected to reach US$ 409.57 Billion by 2032, at a CAGR of 5.48% from 2022 to 2032

Hotel Central Reservation System Market Share : The Hotel Central Reservation System market is estimate to reach US$ 400 Mn in 2022

Lake Vacations Market Size : The Lake Vacations Market is estimated at US$ 205.05 Million in 2022 and is projected to reach US$ 245.0 Million by 2032, at a CAGR of 12% from 2022 to 2032

Luxury Travel Market Sales : The Luxury Travel Market is estimated at US$ 1,990.81 Billion in 2022 and is projected to reach US$ 2,105.12 Billion by 2032

About Future Market Insights, Inc.

Future Market Insights, Inc. is an ESOMAR-certified business consulting & market research firm, a member of the Greater New York Chamber of Commerce and is headquartered in Delaware, USA. A recipient of Clutch Leaders Award 2022 on account of high client score (4.9/5), we have been collaborating with global enterprises in their business transformation journey and helping them deliver on their business ambitions. 80% of the largest Forbes 1000 enterprises are our clients. We serve global clients across all leading & niche market segments across all major industries.

Contact Us:

Future Market Insights Inc. Christiana Corporate, 200 Continental Drive, Suite 401, Newark, Delaware - 19713, USA T: +1-845-579-5705 LinkedIn | Twitter | Blogs | YouTube For Sales Enquiries: [email protected]

SOURCE: Future Market Insights Inc.

View source version on accesswire.com: https://www.accesswire.com/735676/Italy-Tourism-Market-to-Generate-Revenue-of-US-438-Billion-by-2032-Future-Market-Insights-Inc

Related Travel Research

  • Italy Travel Market Report 2022-2026

Free for Open Access Subscribers

Italy’s travel market continued its robust COVID rebound in 2022. Gross bookings jumped 41% to €17.1 billion in 2022, and every travel supplier segment registered double-digit revenue increases, ensuring that Italy remains Europe’s fifth largest travel market. Despite price and staffing concerns, full recovery to pre-pandemic levels is anticipated for 2025. Online recovery will precede this date: Digital gross bookings will surpass 2019 in 2023 largely thanks to supplier efforts to modernize their customer-facing software. The remainder of the forecast period will feature more measured growth, reflecting the greater regional economic trends.

This report provides a comprehensive view of the Italy travel, including detailed market sizing and projections, distribution trends, analysis of major travel segments, key developments and more.

The Italy Travel Market Report 2022-2026 is part of Phocuswright’s Europe Travel Market Report 2022-2026 series, which features six key countries/regions. With the single purchase of the series, the following reports (available now or publishing soon) are automatically included at no additional cost:

  • Europe Travel Market Report 2022-2026
  • France Travel Market Report 2022-2026
  • Germany Travel Market Report 2022-2026
  • Scandinavia Travel Market Report 2022-2026
  • Spain Travel Market Report 2022-2026
  • U.K. Travel Market Report 2022-2026

Stanislas Feminier

What is Open Access

An Open Access subscription provides company-wide access to the whole library of Phocuswright’s travel research and data visualization.

Curious? Contact our team to learn more:

What is open access+.

With Open Access+, your company gets access to Phocuswright's full travel research library and data visualization PLUS Special Project deliverables.

Provide your information and we'll contact you:

Curious contact our team to learn more:.

Post-pandemic tourism trends Italy 2022

Tourism in Italy 2022

The impact of COVID-19 on tourism in Italy has been tough, however the most recent Italy tourism statistics show that this summer will be the most normal season for the tourism industry in Italy since before the pandemic. COVID travel predictions for 2022 show that the desire to travel is back, especially when it comes to staying in hotels. Let's have a closer look at the  post-pandemic tourism trends in Italy in 2022 . 

Industry experts are calling it " revenge travel ": after two years in limbo, tourists across Europe and the world are preparing a comeback in style among tourist destinations, of which Italy is a very popular option. According to the Italian tourism council, Confturismo, 23 million residents in Italy intend to take a trip during the summer, and a third of them will choose hotel accommodation, while millions more are expected to travel to the country from abroad.

According to a Confturismo survey, the travel intention index has returned to pre-pandemic levels , i.e. 67 points out of 100. Of the 23 million Italian residents aged between 18 and 74 who plan to book a holiday in summer 2022, only a quarter have already done so: the rest are waiting for last-minute opportunities.

There are also some notable changes in Italy's tourism trends after the pandemic: last year 34% of respondents chose a holiday rental, compared to 26% who preferred to spend their summer holiday in a hotel. However, in 2022, the percentages tell an opposite story and hotels are making a comeback : 31% of respondents will choose a hotel while 21% state that would prefer a short-term holiday rental. The desire to enjoy a relaxing, carefree holiday, without fear of the pandemic is back.

Among the most popular destinations in Italy this summer are the beach , followed by mountains, cities of art and culture, and Italian villages , while the average expenditure is expected to be 1,080 euros for a holiday of more than 7 days.

Retire in Italy

The best places to retire in Italy in 2024

Is Italy a good place to retire? Italy is often referred to as one of the best countries in the world to retire to for various reasons. This so called 'golden age' is the perfect time to enjoy a hard-earned life of leisure and leave the world of work behind, and Italy is the country of choice for many expats from all over the world, including British, American and German pensioners, amongst others. Let's find out why retiring in Italy is such a popular option, as well as wher

The smallest house in the world

The smallest house in the world is in Italy and is called Casa del Dispetto (House of Spite)

Italy is home to the world's smallest house, called La casa del Dispetto (The House of Spite), a fascinating construction that is only a few metres in size. What most people are not aware of is that this building was erected by its owner as an insult to his neighbour. Constructed, therefore, not with the best of intentions but which has given today's visitors an extremely special touch in the architecture of the municipality of Petralia Sottana, in the province of Palermo.

Italian Easter pastries you have to try at least once

10 traditional Italian Easter desserts

Easter 2024 is just around the corner, and Italy and its Easter traditions are waiting to be discovered. Whether you decide to take a trip to Italy this Easter to enjoy the celebrations and festivities, or whether you decide to stay at home, there's no excuse not to enjoy the finest Italian Easter traditions, many of which involve food.

How is Easter celebrated in Italy?

Easter in Italy 2024

Is Easter a big deal in Italy? How do Italians celebrate Easter? Easter, or Pasqua in Italian, is one of the most important holidays of the year, with Italians primarily celebrating Holy Week which in 2024 falls between 24th and 31st March. For those wanting to experience Italian culture at its finest, Easter in Italy is a sight not to be missed, and it’s certainly much more than chocolate eggs and bunnies.

Breakfast in Rome

Breakfast in Italy: Rome named the best place for breakfast in Europe

Often when we book a holiday stay our search focuses on accommodation with bed and breakfast. Breakfast traditions across Europe vary widely, reflecting the diverse cultures and culinary preferences of each region. With this in mind, the online travel agency Weloveholidays has compiled a ranking of the European cities with the best breakfasts, a ranking that sees Rome, Milan and Barcelona on the podium.

What to see on Lake Orta, Italy: villages, itinerary and walks

What to see in Lake Orta, Italy: villages, itinerary and walks

According to many, Lake Orta (Lago d'Orta) is one of the most beautiful and romantic destinations in Piedmont. It is a pre-alpine lake that boasts charming little villages and a small island in the middle. Here, the passage of time and history is very evident: there are several cultural sites to visit, some of which are recognised as UNESCO World Heritage Sites. So find out what to see around Lake Orta and why you should spend a weekend or holiday there.

What is the best month to go to Italy?

When is the best time to visit Italy? Plan your trip with our comprehensive travel guide

Embark on a journey to discover the perfect time for an Italian adventure, balancing sublime weather, tourist presence, costs, and vibrant local festivities. This guide will navigate you through Italy's seasonal offerings for an unforgettable holiday experience. So, when is the best time to visit Italy? Plan your trip with our comprehensive travel guide.

Future Market Insights

- Global Locations -

Headquarters

Future Market Insights, Inc.

Christiana Corporate, 200 Continental Drive, Suite 401, Newark, Delaware - 19713, United States

616 Corporate Way, Suite 2-9018, Valley Cottage, NY 10989, United States

Future Market Insights

1602-6 Jumeirah Bay X2 Tower, Plot No: JLT-PH2-X2A, Jumeirah Lakes Towers, Dubai, United Arab Emirates

3rd Floor, 207 Regent Street, W1B 3HH London United Kingdom

Asia Pacific

IndiaLand Global Tech Park, Unit UG-1, Behind Grand HighStreet, Phase 1, Hinjawadi, MH, Pune – 411057, India

  • Consumer Product
  • Food & Beverage
  • Chemicals and Materials
  • Travel & Tourism
  • Process Automation
  • Industrial Automation
  • Services & Utilities
  • Testing Equipment
  • Thought Leadership
  • Upcoming Reports
  • Published Reports
  • Contact FMI

Italy Culinary Tourism Market

Italy Culinary Tourism Market by Activity Type, Booking Channel, Tourist Type, Tour Type, Customer Orientation, Age Group & Region | Forecast 2022 to 2032

Is Italy an Ideal Wine and Food Destination? Discover Exclusive Insights!

  • Report Preview
  • Request Methodology

Italy Culinary Tourism Market Outlook (2022 to 2032)

The Italy culinary tourism market is estimated to reach US$ 34,903 Million in 2022. Sales are expected to surge at a robust 15.2% CAGR during the forecast period from 2022 to 2032.

The Italy culinary tourism market represents about ~5%-9% of the global culinary tourism industry.

Don't pay for what you don't need

Customize your report by selecting specific countries or regions and save 30%!

2017 to 2021 Italy Culinary Tourism Demand Outlook Compared to 2022 to 2032 Forecast

Italy is famous across the globe for its iconic locations and cuisines. Easy availability of local food and beverages in cafes and restaurants across Italy is set to drive the country’s culinary tourism industry. High demand for street food tourism owing to the rising need for more knowledge about local food available in the country among tourists is another crucial factor that would aid growth.

As a result, a large number of restaurants and cafes are working towards providing tourists with dishes that are only available in a particular area in Italy. The government is also taking various initiatives to promote culinary classes and festivals, which would lead to the expansion of Italy's gastronomic tourism industry.

Top 4 Trends Influencing Demand for Culinary Tourism in Italy

Expansion of the Tourism Sector:

At present, the tourism industry in Italy is booming due to the various scenic locations present in the country. Tourists are nowadays choosing their destinations based on the cuisine provided at those places. Italy has a wide range of cuisines to offer to tourists. The tourism industry in the country provides self-guided culinary tours to tourists, which would propel growth.

Culinary Classes and Food Festivals:

Citizens of Italy are offering culinary classes to tourists in both online and offline modes. In these classes, one can learn how to make fresh pasta, choose the best ingredients, and purchase them from local markets. Throughout the country, culinary classes are gaining immense popularity.

Besides, an increasing number of local food festivals are set to attract more international tourists. Such food festivals promote locally produced wine and traditional dishes, thereby pushing the market.

Promotional Activities by the Government:

The Italian government is taking several initiatives to promote culinary tourism activities in the country. It is striving to promote Italy as a culinary destination by developing food museums, adopting online & offline marketing strategies, and conducting culinary classes & street food festivals.

The government is also aiming to maintain the richness of Italy’s culture by creating advertisements about authentic ingredients and cuisines of the country. In addition, it is collaborating and working with local entrepreneurs, as well as providing funds to local cafes and restaurants to promote traditional dishes.

Winery Tours in Italy:

Wine making and tasting is one of the most important factors that would drive demand for food tourism activities in Italy. Wine is considered to be the most ancient and traditional product of Italy.

Travel agencies often provide special tour packages that include tours to ancient wineries. Tourists are made to taste wines made by various wineries and learn how these are prepared. Along with wineries, they are taken to cheese factories, as well as local eateries.

Ronak Shah

Principal Consultant

Talk to Analyst

Find your sweet spots for generating winning opportunities in this market.

Category-wise Insights

Which is the highly preferred activity type.

Tourists Are Preferring Restaurants amid Culinary Tourism in Italy

By activity type, the Italy culinary tourism market is segregated into culinary trials, cooking classes, restaurants, food festivals, and others. Amongst these, the restaurant segment is expected to dominate owing to the increasing number of local restaurants and cafes across Italy.

These restaurants provide regional dishes and cuisines to help tourists get a better picture of the country’s culture. Some of the restaurants are also organizing cooking classes for tourists to promote various local dishes.

What Type of Booking Channel is Gaining Impetus in Italy's Culinary Tourism Market?

People Visiting Italy for Cooking Tourism Activities Prefer Online Booking Channel

Based on the booking channels, the Italy culinary tourism market is segmented into phone booking, online booking, and in-person booking. The online booking segment is set to lead the market owing to the increasing number of discounts provided by companies on online portals.

Key players have also started posting advertisements by using social media platforms like Instagram and Facebook to attract more customers. Online bookings provide customers with a detailed plan about the tour beforehand for efficient travel.

Which Tourist Type Segment is Likely to Lead the Italy Culinary Tourism Market?

International Tourists Look for Culinary Hospitality in Italy

By tourist type, the international segment is anticipated to remain at the forefront in the Italy culinary tourism market. International tourists who come to spend their vacations in the country prefer to have an Italian culinary tour.

These tourists are more interested in learning about the country’s culture and cuisine. To fulfill their demand, various tour companies are nowadays providing special tours to local places that would provide them with local delicacies.

Competitive Landscape

Prominent companies in the Italy culinary tourism market are focusing on providing tours to food festivals and conducting culinary classes in certain parts of the country. They are also aiming to provide tourists with famous Italian delicacies. Besides, key players are using social media platforms and websites to promote their businesses.

For instance:

  • Italy is famous for truffles. Truffle hunting activity in Umbria, Tuscany, Piedmont, and Marche is one of the most popular activities for tourists. Mr. Vittorio Del Bono Venezze, the founder of Truffle Hunter, hosts private tours to teach tourists how to find truffles while walking through the forest of Tuscany, how to cook these, and use them in the best way.
  • In March 2020, Massimo Bottura, an Italian restaurateur and chef patron of Osteria Francescana, introduced a unique Instagram series named Kitchen Quarantine. He guides users step-by-step through basic recipes. He also conducts Q&A sessions on Instagram after the show to answer various queries from users about the recipe.

Get the data you need at a Fraction of the cost

Personalize your report by choosing insights you need and save 40%!

Some of the Popular Street Food Festivals in Italy

  • Castle Street Food Festival, which started back in 2015 in the province of Parma, involves families, youngsters, and kids. It aims to transform street food by rediscovering artistic and cultural traditions associated with that particular area.
  • Urban & Lake Street Food Festival first took place in Varese in 2016. It is a 3-day festival including some of the significant organizations of the territory, namely, l’ASD Rolling Maple e Twiggy Cafè and baVARESE PROST FEST. It also has nearly 30 modern food trucks that come from all over Italy.
  • Mangia Street Food Festival is a food and wine event that is dedicated to street food and the best food trucks across Italy. It lets people try various gourmet street food, as well as traditional local and regional recipes.

Scope of the Report

Italy culinary tourism market outlook by category, by activity type:.

  • Culinary Trials
  • Cooking Classes
  • Restaurants
  • Food Festivals

By Booking Channel:

  • Phone Booking
  • Online Booking
  • In-Person Booking

By Tourist Type:

  • International

By Tour Type:

  • Independent Traveller
  • Package Traveller

By Consumer Orientation:

By age group:.

  • 15-25 Years
  • 26-35 Years
  • 36-45 Years
  • 46-55 Years
  • 66-75 Years

Frequently Asked Questions

What is the current italy culinary tourism market value.

The Italy culinary tourism market is expected to reach a valuation of US$ 34,903 Million in 2022.

What are the key trends driving the Italy culinary tourism market?

Government initiatives to promote local restaurants and the rising use of social media platforms are key trends driving the Italy culinary tourism market.

Who are the leading players in the Italy culinary tourism market?

Leading players operating in the Italy culinary tourism market are Sicily Activities, Soleto Travel, Let's Cook in Umbria, Click Tours, Back-Roads Touring, Omega Tours, and Travel Before among others.

How much share did leading players generate in the Italy culinary tourism market in 2021?

Leading players in the Italy culinary tourism market accounted for approximately 4%-9% of the share in 2021.

Table of Content

List of tables, list of charts.

Recommendations

Travel and Tourism

India Culinary Tourism Market

Published : August 2023

China Culinary Tourism Market

Published : June 2023

Thailand Culinary Tourism Market

Published : July 2022

Germany Culinary Tourism Market

Explore Travel and Tourism Insights

Future Market Insights

Talk To Analyst

Your personal details are safe with us. Privacy Policy*

- Talk To Analyst -

This report can be customized as per your unique requirement

- Get Free Brochure -

Request a free brochure packed with everything you need to know.

- Customize Now -

I need Country Specific Scope ( -30% )

I am searching for Specific Info.

- Download Report Brochure -

Thank You

You will receive an email from our Business Development Manager. Please be sure to check your SPAM/JUNK folder too.

Italy Source Tourism Insight by Domestic and Outbound Tourism, Key Destinations and Tourist Profiles, 2024 Update

GD logo

All the vital news, analysis, and commentary curated by our industry experts.

Published: February 14, 2024 Report Code: GDTT-SMI24-03-ST

  • Share on Twitter
  • Share on LinkedIn
  • Share on Facebook
  • Share on Threads
  • Share via Email
  • Report Overview
  • Key Players

Table of Contents

Italy source tourism report overview.

The total outbound trips in Italy surpassed pre-pandemic levels, increasing to 35.22 million in 2023. The strong desire to travel and experience new things post the easing of pandemic-related travel restrictions; the reduction in travel costs by low-cost airlines; and the growing disposable incomes of younger passengers are contributing to this development. The projected compound annual growth rate (CAGR) for international departures is more than 6% for 2023-2027.

The Italy source tourism market research report provides an in-depth analysis of source markets and infrastructure developments. The report also offers a comprehensive understanding of Italy’s source tourism market dynamics through opportunities and challenges analysis. Furthermore, a detailed evaluation of the types of travelers will help in understanding the propensity of the demand side.

Italy Source Tourism Market Segmentation by Segments

Domestic tourism led the Italian source tourism market in 2023

The key segments included in the Italy source tourism sector are domestic tourism and outbound tourism. Italy’s domestic travel witnessed a noticeable recovery in 2022 post the pandemic, and the growth continued until 2023. The revenue growth in the market was majorly from the accommodation, foodservice, and retail sectors. The forecast period growth in domestic tourism expenditure across all sectors is primarily attributed to the lifting of travel restrictions, proactive health and safety measures by the government to protect against future health crises, and the rising demand to travel for leisure as well as to visit friends and relatives.

On the other hand, outbound tourism expenditure in Italy reached its pre-pandemic level in 2023. This showcases a growing demand for outbound travel, largely attributed to the reopening of the borders and the resurgence of leisure travel.

Italy Source Tourism Market Analysis by Segments, 2023 (%)

Italy Source Tourism Market Analysis by Segments, 2023 (%)

Buy the Full Report for More Insights into the Italy Source Tourism Market Segments

Download a Free Report Sample

Italy Source Tourism Market Segmentation by Types

Sun and beach holidays were the most preferred holiday type for Italian travelers in 2021

Sun and beach, visiting friends or family (VFR), city break, culture, and adventure/sport are a few of the common tourism types in the Italy tourism market. The sun and beach vacation type held the highest market share among the tourism types in 2021. Domestically, Italy has many attractive sun and beach destinations such as Sardinia, the Neapolitan Riviera, Sicily, Rimini, and Puglia, making it a popular choice for holidaymakers looking for a summer destination.

City break has become the second most preferred holiday type during the year as popular tourist destinations such as Florence, Naples, Perugia, Siena, Bergamo, and others allow visitors to explore ancient ruins, admire beautiful architecture, and learn about the country’s fascinating and millennia-long culture in the many museums along with multi-cuisine food.

Italy Source Tourism Market Analysis by Tourism Types, 2021 (%)

Italy Source Tourism Market Analysis by Tourism Types, 2021 (%)

Buy the Full Report for More Insights on Tourism Types in the Italy Source Tourism Market

Italy Source Tourism - Opportunities and Challenges

Growth in the Italian tourism sector can be attributed to the developing tourism infrastructure, good transport links, and favorable summer climate. It would be more reliable to focus on domestic tourism, as the industry can make a quick recovery at times of uncertainty and international country restrictions. Moreover, government measures in countries such as France and Greece to control over-tourism will be a great opportunity for other countries to develop their tourism industry by developing tourism infrastructure.

The rising cost of living will challenge the growth of the tourism sector in Italy as it is likely to influence the purchase decisions of travelers. Additionally, the increased threat of terrorism to Italian outbound tourists affects travel conditions, visitor numbers, and media portrayals of the region. Thus, destinations need to place safety as a top priority, highlight their internal stability, expand their tourist attractions, and encourage collaboration among neighboring regions.

Buy the Full Report for More insights into the Italy Source Tourism Market Dynamics

This report is part of GlobalData’s Source Market Insights Series. It provides an in-depth analysis of traveler flows, spending patterns, and main destination markets. The report also covers current and future opportunities for tourism businesses seeking to tap into the Italy outbound travel market.

Key Highlights

According to GlobalData’s Q3 2021 consumer survey, 61% of Italian respondents preferred sun and beach holidays, which is higher than the global preference (57%).

According to GlobalData’s Q3 2021 consumer survey, recommendations from friends and family are a major influence on decisions made by Italian travelers when choosing their holiday destination. Around 42% of Italians prefer to take holiday destination decisions based on recommendations. However, this is 5% lower than the global respondents.

According to GlobalData’s Q4 2021 consumer survey, 34% of Italian respondents said that they choose online travel agents (OTAs) to book their holidays, which is higher than the global average (24%).

According to GlobalData, the major purpose of outbound travel is leisure, which stood at 23.19 million trips during 2023, which was an increase of 32.14% compared to 2022 and contributed 65.8% of overall outbound trips.

Reasons to Buy

This report provides:

  • Get detailed insights into developments in Italy’s regional and outbound tourism markets.
  • Get in-depth analysis of trends related to domestic trips, international departures, traveler spending, and main destination markets with data.
  • Understand the profiles of Italian tourists and the reasons for their travel, hence, providing an insight into the trends in different segments of the market.
  • Interpret opportunities in the country, as well as the risks, to support better business decisions
  • Gauge the impact of COVID-19 on Italy’s outbound and domestic tourism.

Frequently asked questions

Sun and beach holidays were the most preferred holiday type in Italy in 2021.

A few of the common tourism types in the Italy tourism market are sun and beach, visiting friends or family (VFR), city break, culture, and adventure/sport, among others.

Domestic tourism led the Italian source tourism market in 2023.

Italy Source Tourism Insight by Domestic and Outbound Tourism, Key Destinations and Tourist Profiles, 2024 Update thematic reports

  • Currency Conversion is for Indicative purpose only. All orders are processed in US Dollars only.
  • USD - US Dollar
  • AUD — Australian Dollar
  • BRL — Brazilian Real
  • CNY — Yuan Renminbi
  • GBP — Pound Sterling
  • INR — Indian Rupee
  • JPY — Japanese Yen
  • ZAR — South African Rand
  • USD — US Dollar
  • RUB — Russian Ruble

Can be used by individual purchaser only

Can be shared by unlimited users within one corporate location e.g. a regional office

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Undecided about purchasing this report?

Get in touch to find out about multi-purchase discounts.

[email protected] Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

Italy Source Tourism Insight by Domestic and Outbound Tourism, Key Destinations and Tourist Profiles, 2024 Update was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

italy tourism market

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Related reports

italy tourism market

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Italy Source Tourism Insight by Domestic and Outbound Tourism, Key Destinations and Tourist Profiles, 2024 Update in real time.

  • Access a live Italy Source Tourism Insight by Domestic and Outbound Tourism, Key Destinations and Tourist Profiles, 2024 Update dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.

Can travel be sustainable? Industry charts new future at ITB Berlin

Can travel be sustainable? Industry charts new future at ITB Berlin

With global travel and tourism expected to make a full recovery this year after the pandemic, the industry faces mounting pressure to deliver on its sustainability pledges.

As thousands of travel and tourism representatives gathered in Berlin for the annual ITB trade event, they were in a buoyant mood, with the industry getting back to full strength after the health crisis. But now the heat is on to “build back better”.

In this edition of Focus, Euronews reporter Damon Embling speaks to representatives from some of the world’s biggest destinations about how they’re acting on sustainability to bring about decarbonisation and responsible travel.

He hears from Italy, which is now charging day-trippers a fee to visit the tourism hotspot of Venice during peak times of the year.

Damon also speaks to Oman, which is looking to grow visitor numbers with an emphasis on quality over quantity. While Japan highlights one of its key focuses going forward: encouraging visitors to look beyond the bright lights of the big cities by also exploring rural areas and interacting with local communities.

One of the other big trends coming out of this year’s ITB event is health and wellness tourism, which has gained further popularity since the pandemic. Thailand tells Damon that it’s seeing a 20% increase in demand, with the country offering all sorts of treatments and experiences, including traditional massage. Meanwhile, Algeria says it’s looking to promote its thermal waters, as it taps into the attraction of this type of tourism.

You might also like

Leaders call for unified response to worldwide problems at Baku Global Forum

Leaders call for unified response to global problems at Baku forum

EU gas diversification and Azerbaijan's green energy commitment on agenda at Baku meetings

Expansion of Southern Gas Corridor tops agenda at Baku meetings

Euronews Debates: Can Europe electrify quickly to meet its energy and climate targets?

Can Europe electrify quickly to meet its energy and climate targets?

Facebook

Intesa Sanpaolo: €120 billion plan by 2026 for SMEs, service sector, agri-food, tourism

MILAN, Italy, March 26, 2024 (GLOBE NEWSWIRE) -- Intesa Sanpaolo has launched a new programme: 'Your Future is Our Business' (‘Il tuo future è la nostra impresa’). The programme makes available €120 billion by 2026, "to support the projects of SMEs and smaller companies, the vital system of Italian entrepreneurship and supply chains at the local level."

In its new programme 'Your Future is Our Business', the banking group focuses on three main directions: transition 5.0 and energy; growth in foreign markets; digital development and cybersecurity.

Stefano Barrese, Head of the Banca dei Territori Division of Intesa Sanpaolo, presenting the programme in Milan, summarised its goal: "to promote new investments for Italian competitiveness by accelerating the dynamics of good performance of the production system and ensuring the immediate activation of sustainable and long-term strategies." The Group has planned a series of interventions aimed at supporting the achievement of the objectives set out in the National Recovery and Resilience Plan (NRRP), for which a total of over €410 billion has been allocated, as announced by the CEO of Intesa Sanpaolo, Carlo Messina.

Anna Roscio, Executive Director of Corporate Sales & Marketing at Intesa Sanpaolo, explained the logic of the new plan for the growth and future of the entrepreneurial system and the resources put in place: "With its new programme 'Your Future is Our Business', the Bank intends to accelerate the transformation processes necessary for industrial renewal, energy transition and digital transformation of companies, facilitating their access to the new measures of the NRRP."

"Thanks to the renewed synergy with SACE and other institutional entities, the possibilities for investment and the advantages for companies will be amplified by Intesa Sanpaolo's measures," emphasised Roscio. Also present at the presentation of 'Your Future is Our Business' were the companies. Guests at the event, in addition to Valerio Perinelli, Chief Business Officer of SACE, and Intesa Sanpaolo's Chief Economist Gregorio De Felice, who illustrated the economic scenario, were entrepreneurs Luca Businaro, CEO of Novation Tech, Massimo Perotti, President and CEO of Sanlorenzo, and the CEO of Donnafugata, Josè Rallo. The CEO of Donnafugata emphasised how the key pillars of Intesa Sanpaolo's programme – namely transition 5.0 and energy, growth in foreign markets, digital development and cybersecurity – are fundamental for the competitiveness and entrepreneurial culture of the wine sector.

For more information: Press Office LaPresse - [email protected]

A video accompanying this announcement is available at: https://www.globenewswire.com/NewsRoom/AttachmentNg/b3bf477e-9600-4ef1-b7af-0f33ac8023f0

italy tourism market

Outdoor Revival

Outdoor Revival

The Best Open-Air Markets in the World Give An Immediate Dose Of Culture And Cuisine

Posted: March 26, 2024 | Last updated: March 26, 2024

<p>Many of the most accessible tourist-friendly locations in the world have open-air markets. Tourists love these bazaars as they are a great way to try new food, buy goods not regularly available to them, and get a general sense of the place they're visiting.</p> <p>Below are some of the greatest open-air markets in the world, including one spot with a coffee shop that was established in 1773 and another spot that received more than 10 million visitors every year!</p>

Many of the most accessible tourist-friendly locations in the world have open-air markets. Tourists love these bazaars as they are a great way to try new food, buy goods not regularly available to them, and get a general sense of the place they're visiting.

Below are some of the greatest open-air markets in the world, including one spot with a coffee shop that was established in 1773 and another spot that received more than 10 million visitors every year!

<p>The <span>Djemaa el-Fna market in the city of Marrakech is unlike any other in the world. The massive center offers shoppers pretty much anything they can imagine. </span></p> <p>The dynamic of the market also changes over the course of the day. In the morning, visitors can buy orange juice or water and check out snake charmers. As it gets darker, the entertainment changes with magicians and storytellers joining the fray, along with dozens of food options.</p>

Djemaa el-Fna, Marrakech, Morocco

The Djemaa el-Fna market in the city of Marrakech is unlike any other in the world. The massive center offers shoppers pretty much anything they can imagine. 

The dynamic of the market also changes over the course of the day. In the morning, visitors can buy orange juice or water and check out snake charmers. As it gets darker, the entertainment changes with magicians and storytellers joining the fray, along with dozens of food options.

<p>Night markets in Hong Kong first began to give people something to do after work. They've grown into popular attractions, though, that draw both tourists and locals. One of the best-known occurs on Temple Street.</p> <p>The Temple Street Market features all the food that one could ever hope to eat. There are also fortune-telling parrots and jade jewelry that can ward off evil. Lucky tourists may even be treated to a performance by the Cantonese Opera House.</p>

Temple Street Night Market, Hong Kong

Night markets in Hong Kong first began to give people something to do after work. They've grown into popular attractions, though, that draw both tourists and locals. One of the best-known occurs on Temple Street.

The Temple Street Market features all the food that one could ever hope to eat. There are also fortune-telling parrots and jade jewelry that can ward off evil. Lucky tourists may even be treated to a performance by the Cantonese Opera House.

<p>Seattle is one of the great cities in America and the Pike Place Market is a good example of why. The market, of course, is most famous for the giant fish being tossed around. But there is so much more to the spot than just that.</p> <p>The market also features a vibrant food scene with various cuisines represented. There are also booksellers, candlemakers, clothiers, and cheesemakers within the market's sprawling 10-acre space. More than 10 million people visit Pike Place on an annual basis.</p>

Pike Place Market, Seattle

Seattle is one of the great cities in America and the Pike Place Market is a good example of why. The market, of course, is most famous for the giant fish being tossed around. But there is so much more to the spot than just that.

The market also features a vibrant food scene with various cuisines represented. There are also booksellers, candlemakers, clothiers, and cheesemakers within the market's sprawling 10-acre space. More than 10 million people visit Pike Place on an annual basis.

<p>The <span>Khan el-Khalili is certainly the oldest space on this list. The open market has existed since the 14th century and offers up all kinds of wares. </span></p> <p>Shoppers to the Egyptian spot can purchase clothing, perfume, jewelry, and fine-crafted glassware. Despite its age, the market has adapted to the times. Visitors can take advantage of the number of fine coffee shops or cutting-edge food trucks. One of the oldest coffeehouses that can be visited is  El Fishawi's, which was first established all the way back in 1773.</p>

Khan el-Khalili, Cairo, Egypt

The Khan el-Khalili is certainly the oldest space on this list. The open market has existed since the 14th century and offers up all kinds of wares. 

Shoppers to the Egyptian spot can purchase clothing, perfume, jewelry, and fine-crafted glassware. Despite its age, the market has adapted to the times. Visitors can take advantage of the number of fine coffee shops or cutting-edge food trucks. One of the oldest coffeehouses that can be visited is  El Fishawi's, which was first established all the way back in 1773.

<p>Camden Lock Market, which first opened in the early 19th Century, has only grown in size and popularity. Visitors can pick up items ranging from clothing to furniture or handmade wares.</p> <p>There is also a thriving food scene at the Borough Market. Music is also an important component to Camden Lock and major bands like the Foo Fighters have performed there.</p>

Camden Lock Market, London

Camden Lock Market, which first opened in the early 19th Century, has only grown in size and popularity. Visitors can pick up items ranging from clothing to furniture or handmade wares.

There is also a thriving food scene at the Borough Market. Music is also an important component to Camden Lock and major bands like the Foo Fighters have performed there.

<p>The market in San Miguel has been in operation since 1916. The space, however, was renovated and overhauled in 2009. It is located within walking distance of Madrid's Plaza Mayor.</p> <p>Mercado de San Miguel doesn't offer the traditional wares that most world markets have. Instead, the area is more focused on selling, beer wine, and tapas. Visitors around the world love coming to Mercado de San Miguel to try local ham, baked goods, and olives.</p>

Mercado de San Miguel, Madrid

The market in San Miguel has been in operation since 1916. The space, however, was renovated and overhauled in 2009. It is located within walking distance of Madrid's Plaza Mayor.

Mercado de San Miguel doesn't offer the traditional wares that most world markets have. Instead, the area is more focused on selling, beer wine, and tapas. Visitors around the world love coming to Mercado de San Miguel to try local ham, baked goods, and olives.

<p>Rialto Market is already going to provide incredible scenery as it is located in the picturesque town of Venice. The center is famous for its seafood with shoppers able to purchase giant tiger prawns, fresh lobsters, and octopuses.</p> <p>There is also one feature of the site particular to Venice. At the market, fresh produce is sold from gondolas which makes Rialto seem like a floating shopping center.</p>

Rialto Market, Venice, Italy

Rialto Market is already going to provide incredible scenery as it is located in the picturesque town of Venice. The center is famous for its seafood with shoppers able to purchase giant tiger prawns, fresh lobsters, and octopuses.

There is also one feature of the site particular to Venice. At the market, fresh produce is sold from gondolas which makes Rialto seem like a floating shopping center.

<p>The Queen Victoria Market was first established in 1876. Back then, the center was mostly focused on the sales of fruits and vegetables. Today, the now largest open-air market in the Southern Hemisphere offers so much more.</p> <p>In the 2010s, the market was expanded to include more gourmet food stalls. Today, Queen Victoria draws more than 10 million visitors each year.</p>

Queen Victoria Market, Melbourne, Australia

The Queen Victoria Market was first established in 1876. Back then, the center was mostly focused on the sales of fruits and vegetables. Today, the now largest open-air market in the Southern Hemisphere offers so much more.

In the 2010s, the market was expanded to include more gourmet food stalls. Today, Queen Victoria draws more than 10 million visitors each year.

More for You

Rep. Annie Kuster retiring from Congress

Democrat Announces She's Leaving Congress

Crime Nation's Capital

DC mayor called out for two word response to Baltimore bridge collapse

McDonald's Mistakenly Gave Away $5,000 To One Man Who's Going Viral On TikTok Right Now

This McDonald's Cult Favorite Menu Item Is Finally Coming Back

Cleaning with Windex

13 Things You Should Never Clean with Windex

Former President Donald Trump speaks during a press conference at 40 Wall Street on March 25, 2024 in New York City.

Trump targets New York hush money trial judge's daughter day after gag order

Fictional Characters You Might Not Know Are Based on Real People

Fictional Characters You Might Not Know Are Based on Real People

Willie Nelson moves 2024 Fourth of July Picnic out of Texas

Willie Nelson moves 2024 Fourth of July Picnic out of Texas

WH Press Secretary Abruptly Hangs Up on Radio Hosts after ‘Incredibly Offensive’ Dementia Question

WH Press Secretary Abruptly Hangs Up on Radio Hosts after ‘Incredibly Offensive’ Dementia Question

Watch: World’s biggest anaconda snake measuring 26ft-long found in Amazon.jpg

World’s largest snake Ana Julia found dead in Amazon rainforest just weeks after it was discovered

How Long Does Chicken Broth Last in the Fridge Before Going Bad?

How Long Does Chicken Broth Last in the Fridge Before Going Bad?

Kevin Seefried January 6

Supreme Court Gets Jan 6. Defendant Out of Jail

What Smells Do Mosquitoes Hate? 10 Scents You Need to Use This Summer

What Smells Do Mosquitoes Hate? 10 Scents You Need to Use This Summer

Stranger Things

25 Netflix Dramatic Series That Will Keep You Hooked

A Pennsylvania Lottery kiosk at a minimart in Erie, Pa., shows the Mega Millions jackpot on March 22, before that night's drawing, without a jackpot winner.

Winner drawn for $1.13 billion Mega Millions jackpot

17 Dog Breeds People Often Regret Adopting

18 Dogs You Shouldn’t Get If You Have Kids

How To Keep Bananas From Turning Brown

The Best Way To Keep Bananas From Turning Brown Too Fast

krystal anderson kansas city chiefs.jpg

Former Kansas City Chiefs cheerleader Krystal Anderson dies age 40 after childbirth

Johnson/Greene

Marjorie Taylor Greene Calls Out Mike Johnson's Faith

The media learned the true characteristics of Zircon (Photo: Russian media)

Major scam of Russian MoD: Media uncover real characteristics of Zircon missile

South Carolina found a state bank account with $1.8B, but they have no idea what it's for

South Carolina found a state bank account with $1.8B, but they have no idea what it's for

Poverty in Italy hits new high despite economic recovery

Angela Grossi walks past a banner reading "Poor first", hanging in a gate of the portico of the Basilica of the Santi Apostoli in Rome

Get a look at the day ahead in European and global markets with the Morning Bid Europe newsletter. Sign up here.

Reporting by Gavin Jones Editing by Bernadette Baum

Our Standards: The Thomson Reuters Trust Principles. , opens new tab

TV camera men wait for the opening of market in front of a large screen showing stock prices at the Tokyo Stock Exchange in Tokyo

Yen on intervention watch; Asia shares subdued

The yen languished near its weakest in decades on Thursday though the threat of intervention from Japanese authorities kept investors leery of pushing the currency to a new low, while Asian stocks fell ahead of a key U.S. inflation reading.

Illustration picture of Japanese yen and U.S. dollar banknotes

We've detected unusual activity from your computer network

To continue, please click the box below to let us know you're not a robot.

Why did this happen?

Please make sure your browser supports JavaScript and cookies and that you are not blocking them from loading. For more information you can review our Terms of Service and Cookie Policy .

For inquiries related to this message please contact our support team and provide the reference ID below.

Travel, Tourism & Hospitality

Sustainable tourism in Italy - statistics & facts

How do italians feel about sustainable tourism, what is “agritourism”, key insights.

Detailed statistics

Familiarity with sustainable tourism among Italians 2011-2023

Perceived environmental issues of tourism according to Italians 2023

Italian tourists considering eco-friendly aspects when planning trips 2011-2023

Editor’s Picks Current statistics on this topic

Current statistics on this topic.

Opinions on the environmental impact of tourism in Italy 2011-2023

Related topics

Recommended.

  • Sustainable tourism worldwide
  • Sustainable food industry
  • Travel and tourism in Europe
  • COVID-19: impact on the tourism industry worldwide

Recommended statistics

  • Premium Statistic Familiarity with sustainable tourism among Italians 2011-2023
  • Premium Statistic Opinions on the environmental impact of tourism in Italy 2011-2023
  • Premium Statistic Perceived environmental issues of tourism according to Italians 2023
  • Premium Statistic Italian tourists considering eco-friendly aspects when planning trips 2011-2023
  • Premium Statistic Favorite transports seen as alternative to cars among Italians vacationers 2023

Share of individuals who reported being familiar with sustainable tourism in Italy from 2011 to 2023

Opinions on the environmental impact of tourism in Italy from 2011 to 2023

Perceived environmental issues caused by tourism according to Italians in 2023

Share of Italian tourists who consider environmentally friendly aspects when planning trips from 2011 to 2023

Favorite transports seen as alternative to cars among Italians vacationers 2023

Preferred transports seen as alternative to cars for short-haul holidays among Italians in 2023

Eco-friendly tourist facilities

  • Premium Statistic Share of Italians interested in eco-friendly accommodation 2011-2023
  • Premium Statistic Most appreciated services by eco-tourism hotels according to Italians 2023
  • Premium Statistic Main features of eco-friendly hotels according to Italians 2023
  • Premium Statistic Main features of sustainable restaurants according to Italians 2019

Share of Italians interested in eco-friendly accommodation 2011-2023

Share of Italian individuals who were interested in eco-friendly tourist accommodation establishments from 2011 to 2023

Most appreciated services by eco-tourism hotels according to Italians 2023

Most appreciated services offered by eco-tourism hotels according to Italians in 2023

Main features of eco-friendly hotels according to Italians 2023

Main features of eco-friendly hotels according to Italians in 2023

Main features of sustainable restaurants according to Italians 2019

Main features of sustainable restaurants according to Italian individuals in 2019

Agritourism

  • Premium Statistic Number of agritourism establishments in Italy 2012-2022
  • Premium Statistic Number of agritourism facilities in Italy 2016-2020, by type
  • Premium Statistic Number of beds in agritourism establishments in Italy 2010-2022
  • Premium Statistic Tourist arrivals in agritourism establishments in Italy 2015-2022, by tourist type
  • Premium Statistic Arrivals in agritourism establishments in Italy 2022, by region
  • Premium Statistic Overnight stays in agritourism establishments in Italy 2015-2022, by tourist type
  • Premium Statistic Tourist overnight stays in agritourism establishments in Italy 2019-2022, by region

Number of agritourism establishments in Italy 2012-2022

Number of agritourism establishments in Italy from 2012 to 2022

Number of agritourism facilities in Italy 2016-2020, by type

Number of agritourism facilities in Italy from 2016 to 2020, by type

Number of beds in agritourism establishments in Italy 2010-2022

Number of beds available in agritourism establishments in Italy from 2010 to 2022 (in 1,000s)

Tourist arrivals in agritourism establishments in Italy 2015-2022, by tourist type

Number of tourist arrivals in agritourism establishments in Italy from 2015 to 2022, by type of tourist (in 1,000s)

Arrivals in agritourism establishments in Italy 2022, by region

Number of arrivals in agritourism establishments in Italy in 2022, by region

Overnight stays in agritourism establishments in Italy 2015-2022, by tourist type

Number of tourist overnight stays in agritourism establishments in Italy from 2015 to 2022, by type of tourist (in 1,000s)

Tourist overnight stays in agritourism establishments in Italy 2019-2022, by region

Number of tourist overnight stays in agritourism facilities in Italy from 2019 to 2022, by region (in 1,000s)

Educational farms

  • Premium Statistic Number of educational farms in Italy 2017-2020
  • Premium Statistic Number of educational farms in Italy 2020, by region
  • Premium Statistic Agritourism facilities offering educational farm activities in Italy 2010-2019

Number of educational farms in Italy 2017-2020

Number of educational farms in Italy from 2017 to 2020

Number of educational farms in Italy 2020, by region

Number of educational farms in Italy in 2020, by region

Agritourism facilities offering educational farm activities in Italy 2010-2019

Number of agritourism facilities offering educational farm activities in Italy from 2010 to 2019

Cycling tourism

  • Premium Statistic Overnight stays of tourist cycling in Italy 2019, by nationality
  • Premium Statistic Spending of tourist cycling on holiday in Italy 2019, by nationality
  • Premium Statistic Distribution of domestic tourists cycling on summer vacations in Italy 2020, by type
  • Premium Statistic Share of domestic tourists cycling on summer vacations in Italy 2020, by bike type

Overnight stays of tourist cycling in Italy 2019, by nationality

Number of overnight stays by tourists cycling on holiday in Italy in 2019, by nationality (in millions)

Spending of tourist cycling on holiday in Italy 2019, by nationality

Spending of tourists cycling on holiday in Italy in 2019, by nationality (in billion euros)

Distribution of domestic tourists cycling on summer vacations in Italy 2020, by type

Distribution of domestic tourists cycling on summer holidays in Italy in 2020, by type of traveler

Share of domestic tourists cycling on summer vacations in Italy 2020, by bike type

Distribution of domestic tourists cycling on summer holidays in Italy in 2020, by type of bicycle

  • Premium Statistic Main reasons for hiking in Italy 2020
  • Premium Statistic Favorite accommodations among hikers in Italy 2020
  • Premium Statistic Distribution of hikers in Italy 2020, by average daily spending
  • Premium Statistic Main items purchased before a trip by hiking tourists in Italy 2020

Main reasons for hiking in Italy 2020

Main reasons for hiking according to individuals hiking in Italy in 2020

Favorite accommodations among hikers in Italy 2020

Preferred accommodations among individuals hiking in Italy in 2020

Distribution of hikers in Italy 2020, by average daily spending

Distribution of individuals hiking in Italy in 2020, by average daily spending

Main items purchased before a trip by hiking tourists in Italy 2020

Main items purchased before a trip by hiking tourists in Italy in 2020

Further reports Get the best reports to understand your industry

Get the best reports to understand your industry.

Mon - Fri, 9am - 6pm (EST)

Mon - Fri, 9am - 5pm (SGT)

Mon - Fri, 10:00am - 6:00pm (JST)

Mon - Fri, 9:30am - 5pm (GMT)

Future Market Insights Blog

  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • September 2023
  • August 2023
  • February 2023
  • January 2023
  • Automotive & Transportation
  • Chemicals & Materials
  • Electronics, Semiconductors & ICT
  • Energy, Mining, Oil & Gas
  • Food and Beverages
  • Industrial Automation & Equipment
  • Market Trends
  • Press Release
  • Retail and Consumer Products
  • Services and Utilities
  • Testing Equipment

Italy Casino Tourism Market on the Rise, Projecting US$ 7,343 Million by 2032 | FMI

Italy Casino Tourism Market

The  Italy casino tourism market  is calculated to reach  US$ 4,913 Million  in 2022. As per the report, sales are predicted to grow at a strong  4.1%  CAGR, with the demand valuation attaining  US$ 7,343 Million  by 2032.

Gambling has been practiced for a long time in Italy, but in the past gambling was frowned upon because of its bad reputation with the mafia. However, gambling is currently very much alive in Italy, and it is becoming more and more popular. Italy’s brick-and-mortar gambling establishments are primarily slot halls featuring only slots, while there are a few real casinos that also provide table games including baccarat, Caribbean stud poker, roulette, and blackjack. In 2007, the practice of online gambling was also legalized.

Gain In-Depth Knowledge with a Report Sample Request: https://www.futuremarketinsights.com/reports/sample/rep-gb-15748

There are several laws passed by the Italian government to regulate gambling in the region and prevent the country from the negative effects of gambling. These laws have helped in the maintenance of the decorum however it has proved to be baggage in case of further development of the casino market. Moreover, the players have come up with alternative options such as online gambling to uplift the casino sector and consequently, the Casino tourism market as well.

  Key Takeaways:

  • Based on Game type, Trente et Quarante is predicted to account for a dominant share of Gamblers in the market through 2032.
  • In terms of age group, demand in the age group 35-50 years will continue gaining traction through 2032.
  • Nearly 7 million tourists visit Italy for casinos every year.
  • Based on the type of casino, I-Gaming will continue to grow in the forecasted period.

Key Players

  • Rome and Italy Tourist Services
  • Travel Leaders
  • Tours By Locals
  • Globus Journeys
  • Athens Six-Star Tours
  • Trip Advisor

Italy Casino Tourism Market by Category

By Game Type, Italy Casino Tourism Market is segmented as:

  • 3 Card Poker
  • American Roulette
  • Casino Stud Poker
  • Punto Banco

By Casino Type, Italy Casino Tourism Market is segmented as:

  • Limited Stakes

By End Users, Italy Casino Tourism Market is segmented as:

  • Gambling Enthusiasts
  • Social Exuberant
  • Lottery Loyalists
  • Unengaged Audience

By Age Group, Italy Casino Tourism Market is segmented as:

  • 18-25 Years
  • 25-35 Years
  • 35-50 Years
  • 50-65 Years
  • 65 Years and Above

By Tourist Type, Italy Casino Tourism Market is segmented as:

  • International

By Consumer Orientation, Italy Casino Tourism Market is segmented as:

By Tour Type, Italy Casino Tourism Market is segmented as:

  • Independent Traveler
  • Package Traveler

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

Contact Us:       

Nandini Singh Sawlani  

Future Market Insights Inc. Christiana Corporate, 200 Continental Drive, Suite 401, Newark, Delaware – 19713, USA T: +1-845-579-5705 For Sales Enquiries:  [email protected] Website:   https://www.futuremarketinsights.com LinkedIn |  Twitter |  Blogs  |  YouTube

About the Author

' src=

Associate Vice President at Future Market Insights is deeply committed to uncovering actionable insights for consumer and food and beverage players. She brings a unique blend of analysis, industry trends, and consumer behavior to put data into perspective.

What she makes out of data becomes a delight to read. She has authored many opinions, including for publications like Process Industry Informer and Spinal Surgery News, as she understands the market pulse and consumers' shifting preferences.

She likes to bring experts to a roundtable to weigh the impact of a trend on an industry. Catch up with her discussion on the impact of AI in packaging.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Recent Posts

Bioenzyme fertilizer industry poised for growth with robust 8.9% cagr by 2033, chicken feeder and drinkers market size surges to us$ 5,289 million by 2033, growth trajectory: castor oil derivatives industry predicts 4.9% cagr by 2033, power quality equipment market demand: industry projected to reach us$ 69.65 billion by 2033.

  • Global Anaplastic Large Cell Lymphoma (ALCL) Therapeutics Market to Reach US$ 17.1 Billion by 2032

Recent Comments

You may also like these.

VIDEO

  1. Open Market in italy #italy #bologna #Multifoodandtour

  2. Tourism: what's happening in Italy

  3. Venice లో Farmers market 🔥❤️

  4. The Best 5 Places To Visit In Italy ( UNBELIEVABLE PLACES ! )

  5. Travel To Italy

COMMENTS

  1. Sightseeing Italy

    Find & Book the Best Things to Do in Italy. Tours, Activities, Excursions & More in Italy. Quick & Easy Purchase Process! Full Refund Available up to 24 Hours Before Your Tour Date

  2. Travel and tourism in Italy

    Overall, travel and tourism contributed to the Italian GDP by over 190 billion euros in 2022, remaining three percent lower than in 2019, the year prior to the coronavirus (COVID-19) pandemic ...

  3. Italy Tourism Market Share, Size & Forecast

    Leading players in Italy tourism market contributed at around ~5%-10% of overall market size in the year 2021. Published : July 2022. Italy tourism market size estimated at US$ 23.1 Billion in 2022 and is expected to reach US$ 43.8 Billion by 2032, growing at a CAGR of 6.6% during the forecast period 2023 to 2033.

  4. Travel & Tourism

    The Travel & Tourism market in in Italy is projected to grow by 0.79% (2024-2028) resulting in a market volume of US$23.32bn in 2028.

  5. Italy

    The top source markets in 2021 were Germany (17.1%), France (14.5%) and Austria (9.3%). Tourism expenditure from international tourism was EUR 21.2 billion in 2021, 52% below 2019. Domestic tourism is an important part of the Italian tourism sector, accounting for 56.4% of total tourism expenditure in 2019.

  6. How Italy Travel Is Recovering

    The WTTC forecast indicates that Italy's travel industry will grow its GDP contribution nearly €237 billion by 2033, which would equate to about 12 percent of the Italian economy. There's good news on the job front as will, with travel and tourism projected to employ more than 3.3 million people across the country 10 years from now.

  7. Tourism in Italian cities

    Leading international travel markets in Venice, Italy from 2019 to 2022, by number of arrivals (in 1,000s) Premium Statistic International arrivals in tourist accommodation in Milan 2010-2022

  8. Italy

    The role of ENIT is to market and promote Italy as a tourist destination. A 2015 statute transformed ENIT from a public body into a public economic entity. The Italian Constitution devolves several key activities to the regions, including regulating tourism businesses, developing strategic marketing activities and managing the EU Structural Funds.

  9. Italy Tourism Market to Generate Revenue of US$ 43.8 Billion by 2032

    The global Italy tourism market is anticipated to propel at an impressive CAGR during the forecast period from 2022 to 2032. The global market registered a valuation of US$ 23.1 Billion by the end ...

  10. Italy Travel Market Report 2020-2024

    Italy's travel market had been on a strong upward trajectory before the COVID-19 pandemic completely upended the sector. The market is forecast to rebound strongly in 2021 from a sobering low in 2020, but full recovery is unlikely before 2024. This report provides an overview of the Italy travel market, including key developments, market characteristics, distribution trends and major players ...

  11. Exploring the Travel and Tourism Market in Italy

    Additionally, data is provided on traveler spending patterns, the airlines, hotels, car rental, and travel intermediaries sectors. The report also identifies the key themes impacting the tourism industry. In 2022, Italy welcomed 56.39 million international arrivals. The country also saw 26.48 million international departures over the same period.

  12. Italy Travel Market Report 2022-2026

    Italy's travel market continued its robust COVID rebound in 2022. Gross bookings jumped 41% to €17.1 billion in 2022, and every travel supplier segment registered double-digit revenue increases, ensuring that Italy remains Europe's fifth largest travel market. Despite price and staffing concerns, full recovery to pre-pandemic levels is anticipated for 2025.

  13. Italy Tourism Market Worth US$ 43.8 Billion by 2032

    The global Italy tourism market is anticipated to propel at an impressive CAGR during the forecast period from 2022 to 2032. The global market registered a valuation of US$ 23.1 Billion by the end of 2022 and is estimated to reach around US$ 43.8 Billion in 2032. Nearly 8 million travelers visited Italy in the first half of 2022 amounting to US$ […]

  14. Post-pandemic tourism trends Italy 2022

    There are also some notable changes in Italy's tourism trends after the pandemic: last year 34% of respondents chose a holiday rental, compared to 26% who preferred to spend their summer holiday ...

  15. Italy Tourism Market Anticipates a Lucrative US$ 43.8 Billion

    The global Italy tourism market is anticipated to propel at an impressive CAGR during the forecast period from 2022 to 2032. The global market registered a valuation of US$ 23.1 Billion by the end of 2022 and is estimated to reach around US$ 43.8 Billion in 2032. Nearly 8 million travelers visited Italy in the first half of 2022 amounting to US$ 5.4 Billion. According to the […]

  16. Italy Sustainable Tourism Market Size, Share & Trends

    Italy Sustainable Tourism Market Outlook (2022-2032) [300 Pages Report] The Italy sustainable tourism market size is estimated to reach US$ 34.9 Mn in 2021.Furthermore, with rising awareness of sustainable tourism in Italy and other European regions, the overall demand is forecast to increase at a prolific 14.5% CAGR between 2022 and 2032.Total sales in the Italy sustainable tourism market ...

  17. Tourism in Italy

    Tourism in Italy is one of the largest economic sectors of the country. With 65 million tourists per year ... the Pitti Immagine is a collection of fashion industry events in Italy. Pitti Immagine, is one of the world's most important platforms for men's clothing and accessory collections, and for launching new projects in men's fashion. ...

  18. Italy Culinary Tourism Market Anticipates a Remarkable 15.2% CAGR Surge

    The Italy culinary tourism market is poised to reach a valuation of US$ 34,903 Million in 2022. Sales are projected to increase at 15.2% CAGR during the forecast period from 2022 to 2032. Online and social media platforms are being used by leading Italy culinary tourism market participants to promote the cuisine heritage of the country. Wine making and tasting packages provided by various ...

  19. Italy Sustainable Tourism Market Forecasts a Remarkable 14.5% CAGR by

    Italy sustainable tourism market is poised to reach a valuation of US$ 34.5 Million in 2022. Sales in the market are projected to increase at a 14.5% CAGR during the forecast period (2022 to 2032). Sustainable tourism is a type of tourism that meets the needs of tourists, the tourist industry, and host communities today without compromising the ability of future generations to meet their […]

  20. Italy Culinary Tourism Market Size, Share & Trends

    The Italy culinary tourism market is estimated to reach US$ 34,903 Million in 2022. Sales are expected to surge at a robust 15.2% CAGR during the forecast period from 2022 to 2032. Attributes: Key Statistics: Italy Culinary Tourism Market Estimated Size (2022) US$ 34,903 Million:

  21. Italy Source Tourism Insight by Domestic and Outbound Tourism, Key

    The total outbound trips in Italy was 35.22 million in 2022. The Italy source tourism market research report provides an in-depth analysis of source markets and infrastructure developments. The report also offers a comprehensive understanding of Italy's source tourism market dynamics through opportunities and challenges analysis. Furthermore, a detailed evaluation of the types of travelers ...

  22. Share of travel and tourism GDP in Italy 2022

    In 2022, the share of travel and tourism's total contribution to Italy's gross domestic product (GDP) experienced a drop of 0.4 percentage points compared to 2019, the year prior to the onset of ...

  23. Can travel be sustainable? Industry charts new future at ITB Berlin

    With global travel and tourism expected to make a full recovery this year after the pandemic, the industry faces mounting pressure to deliver on its sustainability pledges. As thousands of travel ...

  24. Intesa Sanpaolo: €120 billion plan by 2026 for SMEs ...

    MILAN, Italy, March 26, 2024 (GLOBE NEWSWIRE) -- Intesa Sanpaolo has launched a new programme: 'Your Future is Our Business' ('Il tuo future è la nostra impresa'). The programme makes ...

  25. The Best Open-Air Markets in the World Give An Immediate Dose Of ...

    1 / 9. The Best Open-Air Markets in the World Give An Immediate Dose Of Culture And Cuisine ©(Photo by Smith Collection/Gado/Getty Images) Many of the most accessible tourist-friendly locations ...

  26. Poverty in Italy hits new high despite economic recovery

    ANALYSIS Google, Apple breakups on the agenda as global regulators target tech March 23, 2024. The number of people living in poverty in Italy rose in 2023 to its highest level in about a decade ...

  27. Full article: The moderating impacts of COVID-19 fear on hotel service

    This industry, highly reliant on tourist demand, required urgent research to adapt to pandemic conditions. While the hospitality field is in gradual recovery, its reliance on face-to-face interactions necessitated significant operational changes to rebuild trust and ensure safety for all (Gursoy & Chi, Citation 2020 ; Nabi et al., Citation 2022b ).

  28. Italy Steps Up Paschi Sale as Market Conditions Favor Divestment

    What Bloomberg Intelligence Says: Italy's disposal of another 12.5% stake in Monte Paschi will lower its holding to below 27%, still high but a step closer to making the world's oldest bank a ...

  29. Sustainable tourism in Italy

    In Italy, overbuilding and speculative building, even more than pollution and overtourism, were perceived as the main environmental issues caused by tourism in 2021. Published by Statista Research ...

  30. Italy Casino Tourism Market on the Rise, Projecting US$ 7,343 Million

    Italy Casino Tourism Market. The Italy casino tourism market is calculated to reach US$ 4,913 Million in 2022. As per the report, sales are predicted to grow at a strong 4.1% CAGR, with the demand valuation attaining US$ 7,343 Million by 2032. Gambling has been practiced for a long time in Italy, but in the past gambling was frowned upon because of its bad reputation with the mafia.