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Case Study: Expedia Travel Guide Videos

How we helped shift  Expedia’s YouTube presence into a warm and informative space for an engaged community, and attracted nearly 1 million subscribers along the way…

The Challenge

Expedia discovered Tourism Media 10 years ago and engaged TM to help them build out quality destination content. Tourism Media took on the challenge of producing a new type of video that focused on Expedia’s knowledge of the best travel destinations around the world, highlighting to travellers the unique features and experiences of each destination.

Our Approach

In consultation with several teams at Expedia, we developed a blueprint for Expedia’s Travel Guide videos. The videos needed to be informative, warm and engaging, and focused on developing goodwill and positive brand recognition.

For nearly a decade we’ve been producing these video guides, evolving a seamless end-to-end pipeline and strategy which involves location planning, permissions, shooting, editing, music composition, content management and distribution, and global promotion and social media management.

The Results

From the bustling streets of Busan to the rugged peaks of Patagonia, our video productions have inspired travellers to explore the world with Expedia. Our productions have clocked up 220 million views, amounting to 1,500 years’ worth of watch time. They are responsible for 97% of the channel’s subscribers and over 90% of the channel’s user engagement (comments + likes).  

As planned, these videos have produced more than just impressive quantitative results. The qualitative benefits of these videos are slightly harder to measure, but are unmistakable in the viewer comments. The Expedia Travel Guide videos have fostered a positive and supportive community and provide deep value and inspiration to real travellers and armchair travellers alike.

Services Used

Video Production Content Strategy Copywriting Photography Custom CMS Project Management Sound Production Music Composition Promotion / Distribution Strategy

What the client says

“Tourism Media has been a long term and trusted partner of Expedia for several years. They provide us with photography, edited video and written destination content. The Tourism Media team organises all aspects of our destination photography and video shoots including liaison with the relevant tourism organisations and tourism operators, transport and logistics, the photo shoots themselves and then all aspects of post production. They research each destination from a data and demand perspective as well as from the perspective of a potential traveller. Their video’s have been a big success for Expedia in terms of customer acquisition and the comments and community they have built on our YouTube channel have brought us major brand value in addition to conversions to actual sales. Tourism Media have so far supplied us with more than 200,000 high quality images which are tagged with sophisticated meta data and delivered directly into our back end systems. The Team provides an outstanding level of customer service, has excellent technical skills and puts in 100% to our relationship. We would recommend Tourism Media as a content provider with no hesitation.”

Alistair Lattimore Global Director, SEO Expedia Group

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S&P Futures

Dow futures, nasdaq futures, russell 2000 futures, bitcoin usd, cmc crypto 200, expedia group looks like a bargain.

Expedia Group Inc. ( NASDAQ:EXPE ) looks like a bargain currently. It was hit hard during the pandemic and its free cash flow turned negative. The shares hit a peak of $214.22 in February 2022, but it is still below that price at $137.04 as of March 26.

Since then, the company's revenue and FCF have rebounded significantly. However, the stock has not yet fully recovered, even though it is up from a low of $93.08 on Oct. 23, 2023.

Warning! GuruFocus has detected 4 Warning Signs with EXPE.

This undervaluation is even more apparent after Expedia's management implied in its latest earnings call on Feb. 8 that FCF could rebound this year.

This analysis will delve into the company's outlook and why I think the stock could be worth almost 50% more.

Fundamentals and outlook

Expedia makes money from its online travel platform by earning commissions or ticketing fees, as it likes to call them, from travel suppliers or directly from travelers. It also generates a little bit from advertising.

For example, last year the company produced a little over $104 billion in gross bookings value, from which it generated $12.80 billion in revenue. So that works out to a commission rate of 12.30% on each booking.

This revenue margin was flat from 2022, but up from the 11.90% rate it made in 2021. However, in 2020 its revenue margin was 14.10%. Moreover, as can be seen in the table below, the company's bookings have now just reached the same level as before the pandemic in 2019.

Source: Hake, from Expedia's 10-K filings and Refinitiv revenue estimates.

The good news is that travel and related bookings continue to rebound, though airline prices are falling. Nevertheless, the company said on its earnings call that it expects to see a 9.50% to 10% gain in GBV this year and a related 10% increase in revenue.

Moreover, the company is now generating significant amounts of free cash flow. Expedia's FCF is now higher than before the pandemic, though it is lower than in recent years. For example, as seen in the table below, Expedia generated over $1.60 billion in FCF in 2019. This turned negative in 2020, but quickly rebounded in 2021 to over $3 billion. However, it dipped to $1.80 billion last year.

Source: Hake , taken from 10-K filings and Refinitiv revenue estimates.

This was largely due to working capital needs shifts as well as higher capital expenditure spending by Expedia to re-platform its operations. Moreover, the company has been shedding workers and reducing overhead, which cut into cash flow.

FCF Margins Should Rise

The good news is that going forward this will likely lead to higher FCF as capex spending falls and overhead is reduced.

As a result, I project Expedia's FCF margins will rise from a low of 14.40% last year to 16.5% in 2024 and 20% in 2025.

For example, 33 analysts surveyed by Refinitiv, as seen on Yahoo Finance's analysis page, forecast an average revenue of $14.08 billion for 2024. And for 2025, they project $15.28 billion. However, I think that may be too low and I project a 9.50% rise to $15.42 billion in 2024.

Moreover, last year the company generated $2.69 billion in FCF on $12.83 billion in revenue, as seen in the table below from the company's earnings release. From this, it spent $844 million in capital expenditures to generate $1.84 billion in free cash flow.

Source: Expedia's earnings release

That implies its operating cash flow margin was 21%. Given that management says capex spending will fall in 2024, we can use its prior year capex amount of $662 million in 2024 (i.e., $3.44 billion in operating cash flow minus $2.77 billion in FCF during 2022).

Here is how that works out:

$14.08 billion sales forecast for 2024 x 20.95% - 2022 capex level =

$2.950 billion - $662 million capex =

$2.228 billion FCF, or 16.3% FCF margin in 2024

In other words, the 2024 FCF estimate of $2.23 billion works out to 16.30% of the $14.08 billion sales forecast for 2024. That is higher than the 14.4% FCF margin in 2023.

Moreover, I project the margin will rise to 20% in 2025, so its FCF could rise to $3.08 billion (i.e., $15.42 billion x 20% = $3.08 billion FCF).

Price target

This allows us to forecast a price target for Expedia's stock. For example, theoretically, the company could pay out 100% of its FCF as a dividend. If that were to happen, the stock would likely have at least an 8.35% dividend yield.

Moreover, this is the same as multiplying FCF by a multiple of 12. That is because 1/0.0835 = 12.

In other words, the inverse of an 8.35% FCF yield is a multiple of 12. Using this, we can see the company's market cap will be worth $27.40 billion.

Source: Hake

That implies the stock is worth 46.70% more than its close on March 26 price of $137.04 per share, or $201 per share.

And if we use the $3 billion FCF estimate for 2025, the stock could be worth almost double today's price.

Buybacks could act as a catalyst

Expedia spent over $2 billion last year, its highest ever, to repurchase 19 million shares. That provides a powerful 10.70% buyback yield to shareholders.

The company can afford to do this as I have shown it is likely to generate $2.30 billion in FCF this year as well. Management said on the earnings call it has a new $5 billion share repurchase authorization. That implies that at today's price, the company could buy back over 36 million shares going forward.

Since there are 136.20 million shares outstanding, that works out to a potential reduction of over 26% in the share base. That could act as a major catalyst to push Expedia's stock to its price target. For example, if it takes two years, that represents a 13% annual buyback yield for existing shareholders.

The bottom line is Expedia looks undervalued as its revenue, FCF margins and valuation improve.

This article first appeared on GuruFocus .

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Watch CBS News

Woman suspected of kidnapping and killing girl is beaten to death by mob in Mexican tourist city

Updated on: March 29, 2024 / 7:47 AM EDT / CBS/AP

A mob in the Mexican tourist city of Taxco brutally beat a woman to death Thursday because she was suspected of kidnapping and killing a young girl, rampaging just hours before the city's famous Holy Week procession.

The mob formed after an 8-year-old girl disappeared Wednesday. Her body was found on a road on the outskirts of the city early Thursday. Security camera footage appeared to show a woman and a man loading a bundle, which may have been the girl's body, into a taxi.

The mob surrounded the woman's house Thursday, threatening to drag her out. Police took the woman into the bed of a police pickup truck, but then stood by - apparently intimidated by the crowd - as members of the mob dragged her out of the truck and down onto the street where they stomped, kicked and pummeled her until she lay, partly stripped and motionless.

Mexico Violence

Police then picked her up and took her away, leaving the pavement stained with blood. The Guerrero state prosecutors' office later confirmed the woman died of her injuries.

"This is the result of the bad government we have," said a member of the mob, who gave her name as Andrea but refused to give her last name. "This isn't the first time this kind of thing has happened," she said, referring to the murder of the girl, "but this is the first time the people have done something."

"We are fed up," she said. "This time it was an 8-year-old girl."

Mexico Violence

The mayor of Taxco, Mario Figueroa, said he shared residents' outrage over the killing. Figueroa said a total of three people beaten by the mob - the woman and two men - had been taken away by police. Video from the scene suggested they had also been beaten, though The Associated Press witnessed only the beating of the woman.

The state prosecutors' office said the two men were hospitalized. There was no immediate information on their condition.

In a statement issued soon after the event, Figueroa complained he did not get any help from the state government for his small, outnumbered municipal police force.

"Unfortunately, up to now we have not received any help or answers," Figueroa said.

The Good Friday eve religious procession, which dates back centuries in the old silver-mining town, went off as planned Thursday night.

People crowded Taxco's colonial streets to watch hooded men walking while whipping themselves or carrying heavy bundles of thorns across their bare shoulders in penitence to emulate the suffering of Jesus Christ carrying the cross.

But the earlier flash of violence cast a pall over the already solemn procession, which draws thousands to the small town.

Many participants wore small white ribbons of mourning.

"I never thought that in a touristic place like Taxco we would experience a lynching," said Felipa Lagunas, a local elementary school teacher. "I saw it as something distant, in places far from civilization ... I never imagined that my community would experience this on such a special day."

Mob attacks in rural Mexico are common. In 2018, two men were torched by an angry crowd in the central state of Puebla, and the next day a man and woman were dragged from their vehicle, beaten and set afire in the neighboring state of Hidalgo.

But Taxco and other cities in Guerrero state have been particularly prone to violence.

In late January, Taxco endured a days-long strike by private taxi and van drivers who suffered threats from one of several drug gangs fighting for control of the area. The situation was so bad that police had to give people rides in the back of their patrol vehicles.

Around the same time, the bullet-ridden bodies of two detectives were found on the outskirts of Taxco. Local media said their bodies showed signs of torture.

In February, Figueroa's own bulletproof car was shot up by gunmen on motorcycles.

In Taxco and throughout Guerrero state, drug cartels and gangs routinely prey on the local population, demanding protection payments from store owners, taxi and bus drivers. They kill those who refuse to pay.

Cartel violence in Guerrero has continued unabated this year.

In February, investigators in Guerrero said they confirmed the contents of a grisly drug cartel video showing gunmen shooting, kicking and burning the corpses of their enemies. Prosecutors said they had reached the remote scene of the crime in the mountain township of Totolapan and  found five charred bodies .  

In January, an alleged  cartel attack in Guerrero  killed at least six people and injured 13 others.

The U.S. State Department urges Americans not to travel to Guerrero, citing widespread crime and violence. "Armed groups operate independently of the government in many areas of Guerrero," the U.S. advisory says . "Members of these groups frequently maintain roadblocks and may use violence towards travelers."

Residents said they have had enough, even though the violence may further affect tourism.

"We know the town lives off of Holy Week (tourism) and that this is going to mess it up. There will be a lot of people who won't want to come anymore," said Andrea, the woman who was in the mob. "We make our living off tourism, but we cannot continue to allow them to do these things to us."

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King Charles III opens parts of Buckingham Palace, Balmoral Castle for 1st time

The room off Buckingham Palace's balcony will now be accessible to the public.

King Charles III is giving the public a never-before-seen glimpse into two of the most iconic royal residences, Buckingham Palace and Balmoral Castle .

Starting this summer, members of the public will be able to tour the East Wing of Buckingham Palace for the first time, according to an announcement Wednesday from the Royal Collection Trust.

The tour will include a stop in the room that members of Britain's royal family gather in before stepping out on the palace's famous balcony, where they wave to the public after major events like coronations , jubilees and the annual Trooping the Colour .

PHOTO: King Charles III and Queen Camilla wave alongside Prince William, Prince of Wales, Prince Louis of Wales, Catherine, Princess of Wales and Prince George of Wales wave on the Buckingham Palace balcony, June 17, 2023 in London.

The East Wing tour will also include visits to rooms used by the royals for official meetings and events, according to the Royal Collection Trust.

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The tour, which will run daily in July and August, comes after five years of renovations to the East Wing to "upgrade the historic building's infrastructure, improve access and preserve it for future generations," according to the Royal Collection Trust.

MORE: Queen Camilla receives well wishes for Kate Middleton after cancer diagnosis

Also opening this summer for the first time is Balmoral Castle, the royal family's estate in Scotland.

Balmoral Castle was particularly beloved by the late Queen Elizabeth II , who spent the final months of her life there in 2022.

Starting on July 1, guided tours of the interior of the castle will begin for the first time ever, according to the castle's website .

PHOTO: In this Sept. 20, 2017 file photo, a general view of Balmoral Castle is seen as Queen Elizabeth holds a private audience in Aberdeen, Scotland.

The tours will run through Aug. 4, and are only open to 10 people at a time. Tickets for the Castle Interior Tour start at just over $120 per person, according to the website. Tickets for the Castle Interior Tour with Afternoon Tea, which is offered to adults only, will cost around $190 per person.

"You will learn about the origins of the Castle and how it has been loved by generations of the Royal family," the description for the tour reads. "Travel through time from the purchase of the Balmoral by Queen Victoria and Prince Albert, through to present day, where you can see how rooms within the Castle are used today by their Majesty's The King and Queen and other members of the Royal Family."

MORE: What's next for Kate Middleton, Prince William and their kids after cancer diagnosis

Starting in early May, the castle's gardens, exhibitions and grounds will also be open to the public on a daily basis through mid-August, as they are each summer, according to the castle's website .

Tickets for tours of the grounds, gardens and exhibitions at Balmoral can be purchased online, with prices ranging depending on group size, age and tour experience.

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ABC News Live

24/7 coverage of breaking news and live events

American tourist, 80, killed by charging elephant during safari tour at Kafue National Park in Zambia

A terrifying video captured the moment a bull elephant chased down and attacked a safari group, tipping over their vehicle.

Wednesday 3 April 2024 21:03, UK

Please use Chrome browser for a more accessible video player

The incident took place Saturday morning in the Kafue National park

​​​​​​​An 80-year-old American tourist was killed by a bull elephant when the safari tour group she was part of was charged at by the animal.

Another female guest was also injured in the incident that took place in the Kafue National Park, Zambia .

The group of six guests and a guide had been on a safari from Lufupa Camp, when around 9.30am local time on Saturday 30 March, their vehicle was "unexpectedly charged" by the animal.

A video captured the terrifying moment the elephant chased down the tour group.

The group's vehicle was driving through the national park as the elephant could be seen closing in on them.

The vehicle came to a stop and in the moments before the elephant knocked it over, the guide could be heard shouting "hey, hey, hey, hey, hey, hey!"

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People were heard screaming during the attack.

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The second guest who suffered an injury was rushed to a private medical facility, while the other four guests received treatment for minor injuries.

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Keith Vincent, Wilderness chief executive officer, said: "This is a tragic event and we extend our deepest condolences to the family of the guest who died. We are also, naturally, supporting those guests and the guide involved in this distressing incident."

Mr Vincent added the vehicle had stopped because "sadly in this instance the terrain and vegetation was such that the guide's route became blocked and he could not move the vehicle out of harm's way quickly enough".

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IMAGES

  1. Expedia feiert die ersten Expedia Travel Week

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  2. Visit Seattle: Best of Seattle, Washington Travel 2023

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  3. Top Destinations for Travel in 18/19

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  4. Visit Oahu: Best of Oahu, Hawaii Travel 2022

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  5. Infographic: A New View on Leisure Travel

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  6. Visit Costa Teguise: Best of Costa Teguise, Canary Islands Travel 2023

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VIDEO

  1. 【บาร์เซโลน่า】คลิปสั้น : ภาพมุมสูงแบบของเล่น

  2. A travel VLOG like no other

  3. It’s easier with Expedia

  4. Expedia TVC 20sec

  5. Can you pay with miles on expedia

  6. 10 Steps To Cinematic Travel Videos

COMMENTS

  1. Expedia

    Expedia - Made to Travel.

  2. Stockholm Vacation Travel Guide

    Stockholm - This city of islands welcomes you to enjoy its streets, sights and stories. Check out our footage of the waterside city and start planning a trip...

  3. New York City Vacation Travel Guide

    New York City needs no introduction. Sitting at the top of many travelers' bucket lists, NYC is always poised to impress. Check out our footage to see why!Wh...

  4. Video Travel Stories

    Grand Teton National Park Vacation Ideas. Across 300,000+ acres of epic wilderness, find the best spots to explore.

  5. Expedia's Best Travel Hacks to Take You Through 2022

    For domestic flights, and by this we mean flights within the United States, the prices start to increase 21 days before your departure. So, that means you're going to want to buy plane ticket between 28 to 35 days in advance. The ideal day of the week to book a domestic flight is on a Sunday. This can save you around 5%.

  6. Rocky Mountain National Park Vacation Ideas

    A vacation to Rocky Mountain National Park makes for the perfect wilderness escape. Don't forget to bring your camera to capture the most popular attractions and the hidden gems amid this pristine natural setting. Not only does the scenery change with altitude and the seasons, so too does the wildlife. Between sightseeing opportunities for ...

  7. Paris Vacation Travel Guide

    The City of Light glows as bright as ever as the most visited city in the world. Follow us on our journey through Paris and see why for yourself. When ready,...

  8. Expedia Videos

    The Challenge. Expedia discovered Tourism Media 10 years ago and engaged TM to help them build out quality destination content. Tourism Media took on the challenge of producing a new type of video that focused on Expedia's knowledge of the best travel destinations around the world, highlighting to travellers the unique features and experiences of each destination.

  9. 289,800+ Expedia Travel Stock Videos and Royalty-Free Footage

    TL, WS, POV Forward view from a train travelling through a... 00:11. Car POV at sunlight behind the trees in 4K Slow motion 60fps. of 100. Find 289,823 Expedia Travel stock video, 4K footage, and other HD footage from iStock. High-quality video footage that you won't find anywhere else.

  10. 12 Best Alternatives to Expedia in 2024

    Booking.com is a prominent online travel agency that offers a wide range of travel and accommodation services globally. It was founded in 1996. It is one of the best alternatives to Expedia. It ...

  11. Expedia Group (EXPE) Rose as the Travel Bookings Improved

    Headquartered in Seattle, Washington, Expedia Group, Inc. (NASDAQ:EXPE) is an online travel company. On March 28, 2024, Expedia Group, Inc. (NASDAQ:EXPE) stock closed at $137.75 per share. One ...

  12. Expedia Group Looks Like a Bargain

    Expedia Group Inc. (NASDAQ:EXPE) looks like a bargain currently. It was hit hard during the pandemic and its free cash flow turned negative. The shares hit a peak of $214.22 in February 2022, but ...

  13. Woman suspected of kidnapping and killing girl is beaten to death by

    A mob in the Mexican tourist city of Taxco brutally beat a woman to death Thursday because she was suspected of kidnapping and killing a young girl, rampaging just hours before the city's famous ...

  14. Video Travel Stories

    Start planning the ultimate Birmingham itinerary with the help of Expedia's Vacation Travel Guide video. Kauai Vacation Ideas for Planning an Itinerary Our Kauai blog will help you discover the true nectar of this Hawaiian paradise.

  15. King Charles III opens parts of Buckingham Palace, Balmoral Castle for

    The tours will run through Aug. 4, and are only open to 10 people at a time. Tickets for the Castle Interior Tour start at just over $120 per person, according to the website.

  16. Iceland Vacation Travel Guide

    Iceland - a nation windswept and beautiful from mountain to sea. Check out our footage to discover the natural and manmade marvels of the island. Check out a...

  17. American tourist, 80, killed by charging elephant during safari tour at

    An 80-year-old American tourist was killed by a bull elephant when the safari tour group she was part of was charged at by the animal. Another female guest was also injured in the incident that ...

  18. British tourist gang-raped twice in four hours

    3 April 2024 • 1:35pm. Three men have been convicted after a British tourist was gang raped twice in the space of four hours in Benidorm. They were each jailed for eight-and-a-half years after ...

  19. AmTrav Documents 12-Month AA NDC, EDIFACT Fare Differentials

    AmTrav found that during the one-year period direct and NDC fares were 10 percent lower on average than the available fares in EDIFACT, when there was a difference. Those differentials were 9.5 percent on average for the last nine months of 2023 and 11.2 percent for the first three months of 2024. AmTrav for the full year found that domestic ...

  20. Video shows elephant charging truck during safari, killing American tourist

    Shocking video captured the moment a 5-ton bull elephant in Zambia charged at a safari vehicle — flipping it over several times and killing an 80-year-old American woman during an expedition.

  21. Jordan Video: behind the scenes

    At Expedia, we aim to bring the world within reach of aspiring travelers, and one way we do that is by releasing Vacation Travel Guides on Expedia's YouTube channel.Over the past six years, Expedia has published 254 travel videos, covering many exciting travel spots spanning all corners of the globe.Amassing an average of 125,000 views a day, the videos have attracted an eager following of ...

  22. Madeira Island Vacation Travel Guide

    Madeira Island - Caught in the warm trade winds of the North Atlantic, visitors here are spoiled with dramatic cliffs and coastal charm.When ready, browse va...

  23. JetBlue's new checked bag fees now depend on the day

    The price of a first checked bag now ranges from $35 to $50 under a recently revealed fee structure that depends on a number of factors, including dates JetBlue determines to be peak or off-peak ...

  24. Blinken grounded by problems with his Boeing jet

    Blinken and other State Department officials who are in Europe for talks about the wars in Ukraine and Gaza were forced to ride by car between Paris and Brussels Wednesday because the Air Force C ...

  25. London Vacation Travel Guide

    Catch a glimpse of the famous London town! Or more than a glimpse - we'll show you through the whole city.When ready, browse vacation packages to London: htt...

  26. Expedia Travel: Vacation Homes, Hotels, Car Rentals, Flights & More

    Explore stays in trending destinations. Your one-stop travel site for your dream vacation. Bundle your stay with a car rental or flight and you can save more. Search our flexible options to match your needs.

  27. Part of famed California highway crumbles into the ocean

    A landslide destroyed part of Highway 1 south of Rocky Creek Bridge on the Big Sur coast. Part of a roadway on California's Big Sur coast crumbled into the ocean over the weekend after part of a ...

  28. Barcelona Vacation Travel Guide

    Barcelona - dive into the Catalan creativity that has defined the city and draws millions to its heart each year. After this video, you'll see why!#Barcelona...

  29. Tokyo Vacation Travel Guide

    Tokyo - the capital of Japan and the epitome of the word "megacity." Our travel guide to Tokyo will help you plan an unforgettable stay in the city. When rea...

  30. Vancouver Island Vacation Travel Guide

    Vancouver Island - a place of awe-inspiring natural beauty. In this video, discover why the fusion of history and rugged West Coast landscapes makes this des...