visit tel aviv advert

Israel Ministry of Tourism launches £2m advertising campaign [Video]

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A new TV advert designed to encourage travel to Israel is to be screened from this week.

The £2 million Israel Ministry of Tourism campaign includes TV, video on demand and online spend.

The 40-second advert will run this week until March 18, on channels including ITV, Channel 4 and Sky among others.

The promotional push builds upon a Two Cities One Break campaign, with the aim of encouraging tourists to visit Jerusalem and Tel Aviv in one trip.

The advert follows TV and radio presenter Sian Welby as she experiences the beaches of Tel Aviv to the historic sites of Jerusalem in an Instagram stories-style format.

UK director of the Israel Government Tourist Office, Sharon Bershadsky, said: “We’re very excited to announce our new TV ad is set to hit your living rooms.

“Tel Aviv and Jerusalem are incredible cities, with such different cultures, giving people the ultimate long weekend getaway for an unforgettable experience.”

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Tel Aviv & Jerusalem

Where else can you have fun in the sun, enjoy a world-class culture scene and step into events that have driven human history?

Tel Aviv, a bustling a highly modern metropolis, boasts beaches with fine golden sand, a hip atmosphere and ample opportunities for fun infused with authentic Middle Eastern flavor, not to mention great food and coffee. Just forty minutes away, experience an entirely different beat and pulse: Jerusalem, a city of such unparalleled beauty, it will be easy to understand why for millennia it has been so inspirational for so many. While both Tel Aviv and Jerusalem are two busy, vital and intriguing cities that offer a multitude of must-see attractions, they couldn’t be more different. Despite their geographic proximity, they have entirely different landscapes, scents and flavors. Where else could you so easily combine the ultimate beach destination with one of the most ancient and holiest cities in history? So here’s a sample menu of what you can do on a vacation in both cities.

Tel Aviv – the city that never sleeps

So you’ve landed in Tel Aviv… Experience all the excitement the first Hebrew city dishes up. Discover the stunning azure hues of the Mediterranean, the quaint spots in the White City, its markets, restaurants, special flavors and scintillating night life. Catch a few waves and see exactly why Tel Aviv is known as the non-stop city, living and breathing vitality, 24 hours a day. So let’s go.

Neve Tzedek

Discover the magic of this spectacular and beautifully renovated neighborhood, located on the southern end of the Tel Aviv Promenade, next to Jaffa. Start your morning with a culinary experience that includes a typical Israeli breakfast: delicious baked goods, eggs, cheeses and dips, green salad or chopped salad, orange juice and, of course, excellent coffee. The recommended tour of Neve Zedek takes you to historical landmarks and small, wonderful museums.

After recharging, go visit Hatachana, which is close by. There you can visit renovated Templar buildings, as well as Jaffa’s old train station, completely redone. The site tells the tale of the train station, with its Jaffa-Jerusalem line, that operated here from 1892-1948.

Next, take a walk along the stunning Tel Aviv beach promenade to Jaffa. We recommend visiting Jaffa Port, considered to be one of the world’s most ancient ports. Lounge at one of the many cafes that dot the wharf, and watch the fisherman at work. Then, continue towards the colorful flea market, where you can treat yourself to a vintage item, Armenian ceramics, a hamsa or any of a multitude of souvenirs. At night, the area transforms itself into a hopping bar and restaurant scene.

Pedal down the beach

Tel Aviv is known as Israel’s bicycle capital. On a nice day, those of you with a sporty spirit can rent a bike at a one of the Tel-O-Fun stations or any other rental spot around town. Biking from Neve Zedek to Tel Baruch beach in the northern part of the city is a phenomenally fun experience.

Eretz Israel Museum

If you find yourself in the northern section of town, we suggest you visit the Eretz Israel Museum. It is a multidisciplinary museum that focuses on the history and culture of Israel through permanent and temporary exhibits dedicated to archeology, ethnography, post and philately, folklore, Judaica, traditional crafts, popular art, cultural history and local identity.

Rothschild Boulevard

Looking for an inviting location where you can enjoy a great meal? Try eating at one of the fine restaurants on or around Rothschild Boulevard, right in the heart of the city, it is one of the three zones that make up the White City, recognized by UNESCO as a World Cultural Heritage Site. This street, which perfectly defines the essence of Tel Aviv, offers you a prime opportunity for people watching. You can also take a stroll and take in the impressive Bauhaus architecture, the old kiosk and the small museums that relate the fascinating story of Tel Aviv and its first neighborhood, Ahuzat Bayit.

If you plan on staying in the city, you can opt to take a room at one of the big hotels located on the beach, near the promenade, or at one of the lovely boutique hotels. And if you’re still energized and raring to go, now’s the time to enjoy yourself at one of the popular bars, nightclubs, the Opera House, a dance performance or any of the many events and festivals in Tel Aviv. Done sampling the good life in Tel Aviv? Now enjoy the best of both worlds by heading out to Jerusalem. It’s only 40 minutes away! The Holy City awaits you!

Jerusalem – the world’s most beautiful city

Discover the city most sacred to three religions: Judaism, Islam and Christianity. Visit the historic sites, breathe in the dizzying scents, taste the special dishes, inhale the clean mountain air and have fun at the many entertainment hot spots around the city.

Even before reaching the city, you can visit the picturesque neighborhood of Ein Kerem. Just a 20-minute drive from the city center, it is known for its idyllic character. Nestled in greenery, Ein Kerem brings you breathtaking views, charming stone houses, churches and mosques, fascinating historical sites, enchanting alleys, galleries and special boutique shops, cafes and fine restaurants, as well as exquisite hotels, both old and new.

Bloomfield Science Museum

Jerusalem’s science museum is a magical kingdom for adults and children alike, filled with moving objects, optical illusions, electrical experiments and everything that has made our world a user-friendly place.

The Old City

At the top of any Jerusalem itinerary! The Old City of Jerusalem is, simply put, an ancient treasure trove of discovery and delight. The true essence of Jerusalem is hidden in the narrow, winding alleyways of the Old City: the special atmosphere, fascinating history and secrets are revealed among its ancient stones. Visit the Western Wall to be moved by the sanctity of the remains of the Temple and to place a note with a request to the Holy One between the stones.

Follow in the footsteps of Jesus, down the Via Dolorosa, to the Church of the Holy Sepulchre – home to the two holiest sites of Christianity: the site where Jesus of Nazareth was crucified and the empty tomb, from which he is believed to have resurrected. Continue to Mount Zion, where you can visit the Cenacle (also known as the Upper Room), traditionally held to be the site of the Last Supper. Then, as Jesus did frequently, visit the Mount of Olives for a moment of meditation at Gethsemane, where Jesus prayed and his disciples slept the night before the crucifixion. And, ascend to the rooftop of the Austrian Hospice of the Holy Family for a truly magnificent view of Jerusalem and the Old City. To immerse you even deeper into the roots of ancient Jerusalem, tour the Western Wall tunnels, visit the Dome of the Rock, the holy site where Muhammad is believed to have ascended to Heaven, and the Lutheran Church of the Redeemer, home to one of the most beautiful organs in Israel.

Machane Yehuda Market

You’ve been busy today. Starting to feel hungry? Now you can visit Machane Yehuda Market – Jerusalem’s bustling and vibrant open air market. Alongside the market’s well-known stands, many cafes and upscale food shops have sprung up in recent years.

Shopping in Jerusalem

Ready for some shopping and souvenirs? Buy Armenian ceramics or Judaica in the special and beautiful stores in the Old City. You will also find stores selling a plethora of souvenirs from Israel in the city center. You’ll find numerous clothing stores located on the Ben-Yehuda Promenade. And don’t forget to check out the second hand shops if you want to purchase something a little more authentic. What’s more, don’t miss a visit to the upscale Mamila mall, considered one of the city’s most active shopping centers. So diverse, so distinct and any yet just a short commute apart, Jerusalem and Tel Aviv make the perfect destination package. Together, they bring you history and modernity, ancient artifacts and modern arts, fun in the sun and the most spiritual journey of your life. It doesn’t get any better than that! So what are you waiting for? Book your vacation now!

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Tel Aviv launches new tourism campaign following coronavirus crisis

Israelis who visit tel aviv will get benefits for staying at hotels in the city, including tours, two for the price of one tickets to tourist attractions and the use of the city's bikes for free..

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In the Heart of Israel’s ‘Start-up Nation,’ an Exclusive Scene Opens Up

Tel Aviv’s flourishing tech sector is expanding and diversifying, offering travelers a surprising new lens on the city.

By Sarah Amandolare

Tel Aviv is known for its thriving tech scene, drawing venture capitalists and start-up founders to events like Cyber Week , a cybersecurity conference, and Muni Expo , focused on tech for “smart cities.” A decade ago, the best-selling book “ Start-up Nation ” spotlighted Israel’s booming high-tech sector, and the industry is still going strong.

But the scene remains fairly exclusive, centered around Tel Aviv and employing mostly non-Orthodox Jewish men. Now, there are promising efforts underway to expand and diversify Israel’s tech sector — and to open it up to travelers.

Increasingly, there are opportunities for travelers to discover the city through its entrepreneurial side. A new museum, a start-up-inspired restaurant, boutique tours and myriad formal and informal events around Tel Aviv and beyond are some of the ways travelers can explore this evolving tech landscape.

Tel Aviv has tried tech-tourism before, offering tours of start-up offices and establishing a permanent exhibition on Israeli innovation in the Stock Exchange building, for example. But new opportunities encourage travelers to dig deeper into the roots of the industry, as well as reconsider its place in Israeli culture.

“Everyone knows that Israel is the Start-up Nation. Most people, both Israelis and internationals, don’t necessarily know why,” said Yarden Leal, deputy director general of The Peres Center for Peace & Innovation, home to The Israeli Innovation Center , which opened in February 2019.

Part museum, part homage to the former president Shimon Peres, the new Mediterranean-facing venue in the Jaffa neighborhood makes the idea of Start-up Nation “something tangible,” Ms. Leal said. An interactive hologram exhibition, for example, lets visitors converse with Israeli innovators, such as the USB flash drive inventor, Dov Moran, while another exhibition showcases Israeli products ranging from autonomous vehicles to a space telescope. And inside a virtual reality tunnel called the Capsule, travelers can get a feel for the future by trying to solve impending global challenges, like food shortages, with technological tools.

Ms. Leal hopes visitors leave with an understanding that “at the core of entrepreneurship is the belief that ‘I can make a difference.’” That idea is underscored in a documentary film about President Peres, an advocate for bottom-up change and cross-border knowledge-sharing, that is screened in a replica of his office. The Center has also hosted entrepreneurial workshops for ultra-Orthodox Jewish women, and teamed with the Danish Foreign Ministry and Palestinian partners for an ongoing incubator-accelerator for Palestinian companies in the West Bank. “President Peres always said, ‘Why don’t we make the start-up nation into the start-up region,’” Ms. Leal said.

Another organization spreading entrepreneurial energy beyond Tel Aviv is Start-Up Nation Central . Occupying a modern building on Lilienbaum Street, near tech-centric Rothschild Boulevard, the nonprofit connects young companies from throughout Israel with funding sources, and offers meeting spaces and professional workshops. In November 2018, the organization opened L28 , a start-up-inspired restaurant next to its offices. Every six months, a new chef-entrepreneur will occupy the light-filled eatery and experiment with Israeli cuisine. Druze Israeli chef Naifa Mulla is currently at the helm, creating contemporary spins on traditional Druze dishes, which blend Arab and Middle Eastern elements, such as seafood Shish Barak, a yogurt-based soup with drum fish dumplings — rather than the traditional beef or lamb — and crispy squid.

Additionally, the new venture ACT (Art, Culinary and Tech) aims to be an epicenter for Israel’s growing food-tech sector, offering guidance for start-ups and “a lab for chefs,” while hosting events ranging from pop-up dinners to talks on women in agriculture and food technology, according to co-founder Carmit Oron.

Such endeavors speak to the fact that more travelers are looking to experience how culture and tech collide in Israel, according to Tova Wald , a tour operator who creates customized itineraries for luxury corporate and leisure clients. In recent years, she said, both business travelers and tourists have requested that tech be somehow woven into their itineraries in Tel Aviv and beyond. “About half are coming to travel, but they’ve heard so much about the innovation and are curious to see it firsthand,” Ms. Wald said.

She has guided travelers through the hub of cybersecurity companies known as Cyber Spark , located about 70 miles from Tel Aviv in the Negev desert city of Beer Sheva, and on tours with Orthodox Jewish women entrepreneurs of the city of Bnei Brak, 30 minutes from Tel Aviv. But Ms. Wald’s itineraries might also explore innovations from thousands of years ago, such as Caesarea , an ancient city on the Mediterranean, and Masada, a fortress in the Judean Desert used against the Roman army in 73 A.D. “High tech is a great bridge between people and cultures and ideas,” Ms. Wald said.

That possibility fuels organizations working to expand Israel’s tech sector, such as The Hybrid , which helps Arab-led start-ups scale up, and WMN , an advocacy and mentoring organization for women entrepreneurs in Tel Aviv and the north of Israel. Tech has also taken hold in Jerusalem, and is growing in Nazareth as well as cities near Tel Aviv like Herzliya and Ra’anana-Kfar Saba.

And the entire industry has been throwing its doors open, according to Orlie Dahan, executive director of Tel Aviv-based EcoMotion , an organization trying to build Israel’s smart-transportation sector. While in the recent past, companies might have done everything in-house and under wraps, “the new world is all about consortiums; everyone bringing something to the table and together creating bigger, greater things,” Ms. Dahan said.

She encourages travelers to sign up for one of EcoMotion’s twice-a-year hackathons, where teams spend 36 hours trying to solve a mobility challenge presented by industry heavyweights, such as auto manufacturers, or France’s national rail operator S.N.C.F., which in the past has invited teams to personalize the travel-booking experience for riders.

“There’s room for all types of players,” Ms. Dahan said. “Even if you’re not a coder, you can be the one doing the presentation, managing the project or designing the mock-up to show how the app will look.”

If a hackathon sounds like too much, less formal tech events abound in the evenings throughout the year. Many opportunities can be found through Meetup.com, and offer travelers a peek behind the industry curtain. The soaring Azrieli Sarona Tower, where numerous tech companies have offices, hosts gatherings, as does Rise Tel Aviv , one of the British bank Barclays’ financial-tech work spaces, in the financial district.

“It’s very easy to get into the Israeli tech scene through Meetups and events,” said Erez Gavish of TLV Starters , which guides new entrepreneurs from early idea to up-and-running businesses from its office at Google Campus , the Israeli outpost of Google’s international chain of start-up hubs, another venue for tech events. The tight-knit culture means that one conversation can open the door to yet another gathering. Most evenings offer between five and 10 free event options, often within walking distance of each other and in English; Israeli start-ups generally need funding from outside Israel and create pitches in English from the get-go, according to Mr. Gavish.

As for the origins of Israeli innovation, he points to a combination of factors, from tech-savvy military alums to the desert environs that inspired the invention of drip-irrigation in the 1960s.

Given its vulnerable setting, Mr. Gavish said, Israel needs to cultivate an ethos very much aligned with tech: “create something.”

52 PLACES AND MUCH, MUCH MORE Discover the best places to go in 2020, and find more Travel coverage by following us on Twitter and Facebook . And sign up for our Travel Dispatch newsletter : Each week you’ll receive tips on traveling smarter, stories on hot destinations and access to photos from all over the world.

Tel Aviv   Travel Guide

Courtesy of Ilan Shacham | Getty Images

15 Best Things To Do in Tel Aviv

Updated February 11, 2021

Amateur historians generally rebuff Tel Aviv's high-rises in favor of Jerusalem 's ancient monuments. But don't dismiss TA too hastily: Amid sun-soaked beaches and a thumping bar scene, you'll find several significant attractions. Spend a few hours

• All Things To Do

The Tayelet The Tayelet free

It's easy to see why walking and biking are the preferred modes of transportation here: With a 3-mile-long beachside boardwalk to cruise, taking a taxi or a bus just feels like a missed opportunity. Tel Aviv's Tayelet –  a pedestrian-only street –  runs along the Mediterranean from the Old Tel Aviv Port to Jaffa , offering bikers and strollers spectacular views of the sea. On the inland side, the Tayelet grants easy access to Tel Aviv's prime hotel areas, as well as numerous restaurants and nightlife venues. On the other side of the promenade, you'll find beautiful beaches , including hot spots like Gordon Beach. 

Previous guests praised the Tayelet as one of the best places in Tel Aviv to relax and enjoy the sunshine. The coffee shops and restaurants that dot the boardwalk also received rave reviews. Visitors also insisted on renting a bike to see as much of the coastline as possible. There are several Tel-O-Fun stations along the promenade.

Neve Tzedek Neve Tzedek free

Sitting about halfway between downtown Tel Aviv and Jaffa is Neve Tzedek, one of Tel Aviv's original settlements. Composed of beautifully restored houses, boutique shops, thriving cafes and trendy art galleries, this neighborhood is undeniably one of the city's most beautiful areas. Recent visitors described Neve Tzedek as Tel Aviv's SoHo and insist that future travelers check out the array of offerings available. This trendy neighborhood houses some of the city's premier art venues, including the Rokach House Museum and the Suzanne Dellal Centre, where the  Batsheva Dance Company performs. While you're exploring, keep your eyes peeled for the murals adorning many of Neve Tzedek's walls.

You can easily reach this vibrant region by bike or taxi from anywhere in the city. It can also be reached via bus Nos. 41 and 240. You can wander Neve Tzedek's streets 24 hours a day without spending a shekel. To learn more, visit the Israeli Tourism Board's website .

Jaffa Jaffa free

This ancient city located just south of Tel Aviv can trace its roots back to the Bible. Jaffa is said to have been named for Noah's son, Japhet, who constructed the beautiful city walls and winding corridors after the Flood. And it is from here that Jonah embarked on his adventure with the whale. This once thriving port has played host to the Roman and the Ottoman civilizations. Steeping the area even further in lore, Saint Peter performed miracles here, and Richard the Lionheart and Napoleon both laid claim to it. Jaffa is also the city from where the founders of Tel Aviv originated.

Previous visitors describe walking through Jaffa as similar to strolling back in history. Beautiful views of and stone buildings delight travelers who make the trek. Except now, the interiors of these ancient buildings have been transformed into art galleries and cafes. Throughout the city, narrow alleyways funnel you past jewelry-makers and fruit vendors into the primary square, where a thriving flea market sells everything from antiques to regional snacks.

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Old Tel Aviv Port Old Tel Aviv Port free

From the 1930s to the 1960s, the Old Tel Aviv Port acted as Israel's primary gateway to the sea. Day in and day out, ships brought merchandise to Israel's shores from all over the Mediterranean, as Israeli exports increased. Since the port closed in the '60s, major revitalization efforts have turned this area into one of the most exciting entertainment districts. Today, the wooden docks support cozy cafes, trendy shops, delectable restaurants and seaside bars.

Previous visitors describe the Old Tel Aviv Port as an ideal place to take in the city’s culture. Tourists can alternate between people-watching and taking in the stellar views of the Mediterranean while they enjoy a coffee or drink.

Tel Aviv Beaches Tel Aviv Beaches

The city boasts 16 beaches, all of which have clean toilets and outdoor showers, and most also offer indoor showers and changing rooms.

The beaches of Tel Aviv are diverse, and consistently receive rave reviews from the visitors. The Nordau Street Beach caters to conservative, Orthodox Jewish sun seekers by offering separate visiting days for men and women, while the Atzmaut Beach is especially welcoming to Tel Aviv’s vibrant gay community. The areas adjacent to the Tel Aviv Marina (primarily Gordon-Frishman Beach) are the ideal spot to hop in on a game of volleyball or participate in surfing, kayaking, boating or diving. Whether you want to go swimming with the dogs, relax and read or play matkot – Israel’s favorite beach sport – you'll find a shoreline to suit your needs.

Tel Aviv Museum of Art Tel Aviv Museum of Art

The Tel Aviv Museum of Art is one of Israel's premier artistic institutions, housing works from the 16th century to the present. Boasting drawings, paintings, sculptures and photography, this museum exhibits pieces from both local and international artists. Since 1932 –  when the museum was founded by Tel Aviv's first mayor –  the museum has been welcoming art aficionados who have come to admire the Matisses and Streichmans. For many visitors, the building's striking architecture enhances (and can even overshadow) the museum’s art offerings. Regardless of whether you're an art or architecture enthusiast (or neither), recent travelers describe the Tel Aviv Museum of Art as a must-see attraction.

The Tel Aviv Museum of Art sits in the heart of the city in the Mahane Rabin (HaKirya) neighborhood. It can be reached via bus  Nos. 9, 18, 28, 70, 90 and 111.  The museum welcomes visitors from 10 a.m. to 6 p.m. Monday, Wednesday and Saturday; from 10 a.m. to 9 p.m. Tuesday and Thursday; and from 10 a.m. to 2 p.m. on Friday. The museum is closed on Sunday. Admission costs 50 Israeli shekel  (less than $15) for adults; children 18 and younger can enter for free. For more information, check out the Tel Aviv Museum of Art's website .

Nahalat Binyamin Market Nahalat Binyamin Market free

Every Tuesday and Friday, the Nahalat Binyamin  Pedestrian Mall in downtown Tel Aviv is taken over by more than 200 outdoor stalls, displaying everything from glassware to jewelry to local crafts. The historic market is the largest arts and crafts market in Israel. From 10 a.m. to 5 p.m., this popular shopping district overflows with browsers and buyers looking for the perfect souvenir. 

Recent visitors described the Nahalat Binyamin Market as the perfect place to pick up a souvenir or just people watch. The only caveat is the market does get extremely crowded, so some tourists recommend that those who don’t do well in crowds skip this particular attraction. 

Carmel Market (Shuk HaCarmel) Carmel Market (Shuk HaCarmel) free

Sandwiched between Allenby Street to the north and HaKovshim Park to the south, the buzzing Carmel Market is the largest open-air marketplace in the city. Here, crowds converge on stalls that sell everything from colorful spices to knock-off sunglasses. This is a great place to stop for picnic supplies before heading to the beach.

Within a few minutes of exploration, you'll be engulfed by the hustle and bustle of Carmel. Various vendors try to serenade you with songs of pricing and claims about their merchandise. Previous visitors say that shopping here can be a bit of a stimulation overload, but the experience is definitely a net positive.

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Palmach Museum Palmach Museum

If you're interested in Israel's military history, don't miss the Palmach Museum. Located just a short walk from the Eretz Israel Museum , this compact facility walks visitors through the origins of the Palmach, an elite part of the Hagana paramilitary organization. The Hagana was established in 1920 by the Jewish community and the Zionist Movement. The Palmach (the Hagana's strike force) was founded in 1941 to help protect the region from Nazi invasion. After World War II, the Palmach helped bring thousands of refugees and Holocaust survivors to the country. A guided tour of this museum leads you through three-dimensional exhibits that depict scenes from the Palmach's history. After the tour –  which lasts approximately 90 minutes –  you have the opportunity to converse with former members of the organization.

Previous visitors said this is the perfect place to start a trip to Israel and will appeal to travelers of all ages. They were also quick to praise the museum's unique layout and presentation of history.  

Beit Hatfutsot (The Diaspora Museum) Beit Hatfutsot (The Diaspora Museum)

This isn't just a museum; in 2005, the Knesset (Israel's parliament) passed a law declaring Beit Hatfutsot the center for Jewish communities in Israel and around the world. This beautiful facility traces the history of the Jewish people and spotlights the constant evolution of the faith and culture worldwide. Exhibits include artifacts, dioramas and murals. Recent Jewish visitors especially liked tracing their own origins right there at the museum, while non-Jewish visitors found the exhibits educational and engaging. 

Beit Hatfutsot is located on the Tel Aviv University campus about 5 miles north of the downtown area. You can reach the museum by bus Nos. 7, 25, 45, 94, 137, 222, 270, 271, 274, 289, 572, train, or taxi. Beit Hatfutsot welcomes visitors from 10 a.m. to 7 p.m. Sunday through Wednesday, 10 a.m. to 10:30 p.m. Thursday, 9 a.m. to 2 p.m. Friday and 10 a.m. to 3 p.m. Saturday. Admission to the general exhibits costs 45 Israeli shekels (about $13), but children 4 and younger get in free. Entry to some of the special exhibits will cost extra. To learn more, visit the Beit Hatfutsot website .

White City White City free

Design aficionados won't want to miss the opportunity to wander this pearly neighborhood in central Tel Aviv. Extending from Allenby Street to the Yarkon River, this district –  now a UNESCO World Heritage site –  earned its nickname, the "White City," from the cream-colored walls of its Bauhaus architecture. This building style is based on the use of clean geometric shapes in an asymmetrical way. The architectural style gained popularity in Germany during the 1930s and was brought to Tel Aviv by German Jewish immigrants. Today, the city houses the largest collection of Bauhaus architecture in the world.

Previous visitors said the White City is especially appealing to architecture buffs but is worth a quick trip regardless of your enthusiasm for building design. You're welcome to wander the White City on your own, but you’ll want either a good guide or a good guidebook to get the most out of it. Many past tourists recommend the guided tours offered by the Bauhaus Center, which is located on Dizengoff Street. Tours cost 80 Israeli shekels (around $22). If you only have a short amount of time, spend it strolling Rothschild Boulevard, where many Bauhaus buildings now house charming cafes and shops.

Eretz Israel Museum Eretz Israel Museum

If you're curious about how Tel Aviv came to be, a visit to the Eretz Israel Museum is a must. This facility showcases historical artifacts discovered in Tel Aviv, as well as a planetarium. The museum comprises several pavilions, each housing a different category of findings, like glasswork, ceramics, fabrics and coinage. The museum also serves as an active archaeological facility, so you can tour several restored sites, including the Tell Qasile Excavations, while on the grounds. Archeologists have discovered that Tell Qasile (an ancient port city built by the Philistines in the 12th century B.C.) was destroyed by a fire during the 10th century B.C.; some speculate that the fire was the work of King David.

Recent visitors said that the Eretz Israel Museum offers great insight into Tel Aviv's past and that the exhibits cater to visitors of all ages. However, some warned that those not interested in archaeology may be underwhelmed. If you're in Tel Aviv in the summer, you'll want to plan your visit to the museum in the morning  – some recent visitors found it difficult to tour in the midday heat.

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